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Most course creators get excited about detailed targeting, but that's where they end up wasting the most money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
NDC must make Anthony Nupkenu apologize for his comment on Madina roads, or we will treat it as an official NDC statement and take action. - Nana Kwadwo Jantuah
Most course creators think the secret to great targeting is stacking interests and job titles, but that's actually what drives ad costs up. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
A lot of people think ads will magically fix a business that isn't working, but that's not how it goes. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! Ads only fuel what's already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that's repeatable, and a low-ticket offer funnel. I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you'll know if your business is ready to run ads profitably or what to focus on first before spending a dime. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
"It isn't always about the government. Some Ghanaians are very dirty, selfish, and undisciplined, and the sooner we realize this and work on our attitudes, the better off we'll be."
When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
"Ashanti Region is grateful to you, Mahama, for giving us leaders who listen; unlike their arrogant NPP predecessors."
I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn't the ads themselves, it's not watching the right numbers and failing to act when those numbers are off. Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages. If you've been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If a Ghanaian corporate worker now, according to reports, would take 5–7 years to afford a home, then where are we heading as a country? This is so abhorrent and very detrimental to the ordinary Ghanaian; And government must worked to have it solved - Nana Kwadwo Jantuah complains.
NPP's fight over galamsey now is shocking and hypocritical; but I am glad they are now thinking straight. - Nana Kwadwo Jantuah jabs
If you're planning to sell your course with a webinar or challenge, you'll need more than just ads... you'll need the right setup. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Continue bathing each other with insults; we're loving it and keeping record for future reference -, Nana Kwadwo Jantuah tells NPP.
Your self-liquidating offer isn't broken—it's just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn to create Tripwire offers that Turn Leads Into Paying Customers Right Away I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn't ready yet. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Meta keeps popping “helpful” tips in Ads Manager, but should you trust them? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five. I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don't waste budget. If you want to see the screenshots I'm talking about, watch the episode on YouTube. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
An intensive care physician who has spent 20 years watching preventable diseases destroy lives shares the brutal reality of what metabolic dysfunction looks like in the ICU - and the simple steps that could keep you out of his unit entirely.Dr. Kwadwo Carmen-Tang pulls no punches as he describes the devastating cycle he witnesses daily: patients arriving with obesity, diabetes, and metabolic syndrome, then leaving weaker, traumatized, and fundamentally changed by their ICU experience. But here's what medical school never taught him - these conditions are often completely reversible.In this raw conversation, Dr. K breaks down the single most powerful intervention that could transform your metabolic health, explains why hospital food is finally changing, and shares his frustration with a healthcare system that treats symptoms instead of root causes. From his work implementing real food initiatives in Canadian hospitals to his grassroots approach to changing medicine from within, this ICU veteran is fighting to make prevention the priority it should have always been.Whether you're a healthcare provider looking for practical tools or someone who wants to take control of their health trajectory, this episode delivers actionable strategies that could literally save your life. The movement toward metabolic health is real, and Dr. K is proving that change is possible - one protein-focused meal at a time.BIG IDEA"If we could avoid even half a percent, 2% of ICU admissions through metabolic health, man that's putting a dent in so many people's lives."Dr. Kwadwo Kyeremanteng Contact InfoWebsite: https://drkwadwo.ca/Book: Prevention over Prescription: https://drkwadwo.ca/books/Podcast: https://drkwadwo.ca/prevention-over-prescription-podcast/Gyata Nutrition: https://gyatanutrition.com/Send Dr. Ovadia a Text Message. (If you want a response, you must include your contact information.) Dr. Ovadia cannot respond here. To contact his team, please send an email to team@ifixhearts.com Like what you hear? Head over to IFixHearts.com/book to grab a copy of my book, Stay Off My Operating Table. Ready to go deeper? Talk to someone from my team at IFixHearts.com/talk.Stay Off My Operating Table on X: Dr. Ovadia: @iFixHearts Jack Heald: @JackHeald5 Learn more: Stay Off My Operating Table on Amazon Take Dr. Ovadia's metabolic health quiz: iFixHearts Dr. Ovadia's website: Ovadia Heart Health Jack Heald's website: CultYourBrand.com Theme Song : Rage AgainstWritten & Performed by Logan Gritton & Colin Gailey(c) 2016 Mercury Retro RecordingsAny use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from Dr. Philip Ovadia.
Thinking about running ads to fill your next webinar or challenge? I break down exactly how to set up Facebook and Instagram ads so you can bring in the right leads without wasting money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I walk you through the ad copy framework I use, how to test the right visuals, and why targeting warm audiences first will save you frustration. I also show you what to click (and what not to) inside Ads Manager, so you can launch with confidence and actually sell more of your course. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Thinking of offering revenue share to an ads manager so you don't have to pay upfront? I get why it feels like a win-win, but the reality is that good ads managers rarely say yes to that kind of deal. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I explain why revenue share offers are risky, the kind of ad managers you actually attract with them, and why that can hurt your results. I also walk you through the practical steps you can take to improve your funnel, like boosting opt-in page conversions, tightening up your emails, and testing your audiences... so that when you're ready to hire an ads manager, you'll already have profit to pay them with. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you've been wondering whether it's the right time to run Facebook and Instagram ads, this episode will save you a lot of money and frustration. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down two common situations where ads are almost guaranteed to be expensive and ineffective... and what to do instead to grow your list, test your messaging, and set yourself up for profitable campaigns later. Learn simple, organic strategies I recommend to my own clients, plus a reminder that ads are a skill that take time (and sometimes money) to master. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Hey Winner, Ready to run Meta ads but not sure where to start? In this episode, Kwadwo (QUĀY.jo) from The Art of Online Business shares how to know when your business is ready, what to do first, and how to run ads without wasting money. You'll learn the biggest mistakes to avoid, budget-friendly strategies that work, and how to align your ad strategy with your purpose. Rooting for you ~ Gabe New to the podcast? Start here: https://redhotmindset.com/podcast-start/ LISTEN TO HEAR: Signs your business should start using Meta ads and when it makes sense to have an ads manager vs you doing your own ads. The best way to lower Facebook ads lead cost The Olympic Gold Medal Testing Framework LINKS MENTIONED IN EPISODE:
When I asked, “What podcast topics would help your online course business grow the most?” some of the responses were, “What to focus on NOW as a solopreneur” and “Stop doing all the things.”So, in today's episode, let's meet Visibility & List Growth Strategist, Tracy Beavers. She shares how to gain visibility online with ease and discover simple ways to grow your email list on Facebook. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies.Tracy Beavers shares the simple shifts that helped her go from zero sales to a profitable evergreen funnel. We break down what most course creators get wrong about their sales process and what to fix before adding more ads or creating more content. Tracy also opens up about the mindset traps that used to hold her back and how she's built a business that supports her life (not the other way around). Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Let me know exactly what new episodes will help you the most!Fill out the 90-second survey Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Tracy's links: Listen to Create Online Business Success! In Apple PodcastListen to Create Online Business Success! In SpotifyJoin Tracy's Free Facebook Group
#537 What starts as a hobby in a garage can grow into a nationally recognized brand — just ask Kwadwo Som-Pimpong, founder of Crafted Glory! In this episode hosted by Kirsten Tyrrel, Kwadwo shares how he built his handcrafted furniture business while still working a full-time engineering job. From making his first end table to commanding premium prices for one-of-a-kind pieces, Kwadwo opens up about the evolution of his brand, the power of storytelling through design, and how working alongside his wife has transformed both the artistry and strategy of the business. Whether you're a maker, a side hustler, or a creative entrepreneur, this episode is packed with inspiring insights on pricing your worth, building a team, and using your current circumstances to fuel your future success! What we discuss with Kwadwo: + Building furniture business while employed + Starting with Etsy and small items + Transitioning to high-end custom pieces + Importance of pricing for value + Using imagery to elevate brand perception + Collaborating with wife on strategy and design + Infusing Ghanaian heritage into products + Learning from corporate job to grow business + Hiring a team to scale operations + Vision for brick-and-mortar and creative hub Thank you, Kwadwo! Check out Crafted Glory at CraftedGlory.com. Follow Kwadwo on Instagram. To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices
Here's the shortcut that helped me grow faster, with way less stress—and how you can apply it to your Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help It's about investing in one-on-one consulting to get straight to the fix. That's the move I made, and it's the same shortcut I encourage for you.I walk you through a real client story from my 28-day coaching offer, where she turned $1,100 into $2,400 in course sales while spending just $20/day on ads.If you've got a solid offer but ads still feel like a frustrating puzzle, this episode will give you a clear, step-by-step roadmap to fix that. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you're running Facebook or Instagram ads for a launch this fall, I'll walk you through exactly when to turn them on for the best results, whether you've got a big warm audience or you're just getting started. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I'll explain why turning on Facebook and Instagram ads two weeks before is the standard, why some launches need three, plus the common mistake that hurts webinar attendance. I also break down a simple timeline you can follow to keep your ad performance strong and your stress levels low. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Karin Carr shares exactly how she turned things around by running Facebook & Instagram ads to a low-ticket offer when sales for her high-ticket course dropped during the real estate market slowdown. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Karin walks us through her ad strategy, how she tests her funnel, and why her funny video ads perform better than anything else. She also explains how she increased her average order value to over $100 and what she learned about scaling without burning out. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Karin's Links:Get the Video Boss BlueprintVisit Karin's YouTube channelCheck out Karin's website
What if the key to surviving critical illness starts long before you ever land in a hospital bed? In this powerful episode of the Metabolic Freedom Podcast, host Ben Azadi sits down with ICU and palliative care physician Dr. Kwadwo Kyeremanteng for a conversation that hits close to home. Drawing from years of experience on the front lines of critical care, Dr. Kwadwo opens up about the real, everyday lifestyle factors that make the biggest difference—long before illness strikes. From the overlooked power of protein and muscle mass to the simple habits of walking, managing stress, building community, and finding purpose, this episode explores what truly helps people stay resilient. Dr. Kwadwo doesn't just talk theory—he shares real-life ICU stories that show why prevention beats prescription every time. You'll also hear about his new book, which is all about empowering you to take your health into your own hands—using informed choices and the support of community to stay strong, vibrant, and free. If you've ever wondered what actually matters when it comes to long-term health, this episode will change the way you think.
If you've been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you're serious about growing. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Wondering if it's the right time to run Facebook or Instagram ads for your launch? I share exactly what you need to know so you can feel clear and confident about whether ads are the right move for you. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break things down in a super simple way: like how to tell if your ads will make money, why your offer needs to be working before you spend on ads, and how to do some quick math to see if it's a smart choice, and how to set clear, realistic expectations for what ads might cost. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Most ad copy is written to attract everyone—and that's exactly why it doesn't work. I sit down with copywriter Justin Blackman to talk about how writing for clicks instead of conversions leads to wasted ad spend. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Justin is a brand voice expert who goes overboard. He's written for more than 429 people and dozens of brands, and created voice guides for industry experts including Amy Porterfield, Stu McLaren, Todd Herman, and Danny Iny. We cover why including your price in the copy actually helps performance, the kind of copy that pulls in the right people (not just curious scrollers), and how to think more strategically about what your ad is actually selling. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Justin's Links:Connect with Justin on Instagram and LinkedInGrab his Founder Feelings Wheel that helps you understand the nuances of voice easier!
POWER FOR TODAY is intended to equip the believers with the supernatural dimension of God, through the teaching of the unadulterated word of God
POWER FOR TODAY is intended to equip the believers with the supernatural dimension of God, through the teaching of the unadulterated word of God
POWER FOR TODAY is intended to equip the believers with the supernatural dimension of God, through the teaching of the unadulterated word of God
POWER FOR TODAY is intended to equip the believers with the supernatural dimension of God, through the teaching of the unadulterated word of God
Got an Instagram following but not enough sales to show for it? Let's break down how my clients (real course creators) are turning Reels into lead magnets, low-ticket sales, and even high-ticket coaching clients using a simple system that works in 2025. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Hey Winner, Wondering if it's the right time to run Facebook ads—or worried about wasting money? In this episode, Meta ads expert Kwadwo (QUĀY.jo) shares how to know if your business is ready, whether to DIY or hire help, and his Olympic Gold Medal Testing Framework to lower costs and boost results. You'll walk away with clarity and confidence to make ads work for you. Rooting for you ~ Gabe New to the podcast? Start here: https://redhotmindset.com/podcast-start/ LISTEN TO HEAR: How to know if your business is ready for Meta ads—and if you should DIY or hire The Gold Medal Framework that lowers ad costs and eliminates guesswork Simple strategies to boost Meta ad results with clarity and confidence LINKS MENTIONED IN EPISODE:
I walk you through the full step-by-step process I gave a client, how I train AI to write better hooks, and the simple tweaks that help avoid generic, robotic copy. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help You can use this same system to write ads, emails, sales pages, and even Instagram captions—without wasting hours. Plus, once you train it right, you can reuse it anytime you need new copy fast.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelBrooklyn's Links:Connect with Brooklyn on InstagramSign up for her Weekly Newsletter “Not Another Boring Newsletter”Tune in to her Reframed PodcastGet her course “Ads That Scale” —Use code at checkout for $500 off: 500OFF
Dr. Kwadwo Kyeremanteng is an ICU physician who transforms medical insights into actionable life strategies, bridging the gap between critical care and proactive wellness. As a bestselling author and healthcare innovator, he's dedicated to helping people understand how lifestyle choices can keep them out of the hospital and living their most vibrant life.Tune in as JP and Dr. Kwadwo dive deep into the five pillars of health, game-changing insights about protein intake, stress management, and community connection that we can implement right away, as well as how entrepreneurs can become catalysts for personal and systemic transformation. Connect with Your Host, JP: WebsiteFacebookXInstagramLinkedInShow Episode Highlights:02:05 The Impact of Lifestyle Choices on Health Conditions 07:52 Five Pillars of Health15:42 Practical Steps for Health Improvement 21:06 The Importance of Grip Strength and Sleep 28:16 The Power of Connection and Community 31:00 Entrepreneurship and Innovation in Healthcare40:34 Creating Better Existence Resources: Get Your Copy of JP's BookThe Millionaire's Lawyer: Grow and Sell Your Business for Maximum Profitability Get Your Copy of Dr. Kwadwo's BookPrevention Over Prescription: Take Control of Your Health through Nutrition, Movement and Community
A membership owner is running Facebook & Instagram ads to get up to 10 new members a day and broke even on Day 1 after taking my Ad Testing Cheat Code course. I talk about some of the advice I shared with them on a recent call.Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpI also share two ways to increase average order value, what to make even more money if your ads are already profitable. Plus why I think switching from a free lead magnet to a low-ticket offer is the smarter play. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
In today's episode, I'm continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We're diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I've optimized conversion rates and structured my email sequences to be both effective and ethical.I'm sharing the behind-the-scenes of how I've built a funnel that continues to work for me day after day, without constant maintenance or hustle and how you can do the same. Whether you're just starting to build your funnel or looking to fine-tune what you've already got, I think you'll find this episode both practical and encouraging.I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one's for you.Listen to the full episode to hear:How I use YouTube to drive consistent traffic to my evergreen sales funnelThe key elements of an ethical and effective email sequenceWhy a minimal content schedule can still produce major resultsPractical tips for building a sustainable, automated sales funnel without burnoutWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:CFT YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins
Are you using Mailchimp and want to run Facebook and Instagram ads to your lead magnet, but the setup feels confusing? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I walk you through how to track leads correctly using the Meta Pixel (even with Mailchimp's limitations), why it's important to have a separate landing page just for your ads, and how to tag ad traffic so you know what's actually working.You also learn why you shouldn't deliver your freebie on the thank you page and how changing that one step can boost your email open rates. Plus, I show you how to set up Event Manager so you can track leads properly and make smarter decisions with your ads!Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Emily Reagan is a freelance marketing coach and the founder of the Unicorn Digital Marketing Assistant School and the Digital Marketer's Workgroup. She is passionate about helping her students transition from task-based virtual assistants to skilled marketing professionals who can confidently command premium rates and deliver high-value services. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Emily shares how she built her business from scratch, why she chose to focus on training marketing assistants instead of general VAs, and the key signs that it's time to start growing your team.We get into the real challenges that come with hiring, how to decide between overseas or local support, and why it's better to start small now rather than wait until you're completely overwhelmed. Emily also reveals some of the biggest mistakes business owners make when hiring—and what you can do to avoid them.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Emily's Links:Connect with Emily on Instagram, Facebook, TikTok and LinkedInJoin her Facebook Group “Emily's Unicorn Digital Marketing Assistant Lab”Subscribe to her YouTube channelSubmit your virtual assistant or marketing assistant job opening
Rivian founder and CEO RJ Scaringe joins Guy on the Advice Line to answer questions from three early-stage founders. He also gets into how trade policies and shifting tariffs are impacting the automotive supply chain. First, we meet Ashley from Southern California, who's deciding whether to take outside capital to take her altruistic ice cream brand worldwide. Next, Kwadwo in North Carolina is debating leaving his full-time job to go all in on his handcrafted furniture brand. Then Robert in British Columbia is looking to grow his backcountry skiing invention beyond the early adopters.Thank you to the founders of Vedder's Organic Ice Cream, Crafted Glory and Zoa Engineering for being part of the show. If you'd like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you'd like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298. And be sure to listen to Rivian's founding story as told by RJ on How I Built This in 2022.This episode was produced by Iman Maani. It was edited by John Isabella. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Let's break down why using words like free, gift, or no-cost can actually help cold audiences trust you faster and make them more likely to opt in. These words may seem small, but they can make a big difference—especially when you're trying to grab the attention of someone who's never heard of you before. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Thinking about skipping the freebie and running ads to a paid offer instead? Watch this episode where I explain whether or not to include the price in your ad copy—and how to do it right.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you've ever wondered whether you should put the price in your Facebook and Instagram ad copy, the answer is YES... and let me tell you why. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Let's talk about how showing the price up front saves you from paying for clicks from the wrong people and leads to stronger sales. I'll also share some quick tips on how to price your low-ticket offers for cold audiences—people who've never heard of you before.One of my go-to rules? Keep your offer under $47. It's a price point that usually works really well with cold traffic and feels like a no-brainer for your audience.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Let's break down the best audience size to aim for when running Facebook and Instagram ads—and how to start testing with a lookalike of your email list once it's big enough. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If your list is still small, no problem! I show you how to use Detailed Targeting by stacking interests and income filters to hit that sweet spot. I also explain why it's so important to give your ads a few days to learn—because lead costs usually drop as the algorithm figures things out. Remember, staying consistent matters… kind of like a toddler who keeps trying until they finally walk. If you want ad campaigns that bring in quality leads without wasting time or money, this is for you.Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Jac Kalaher is the founder and CEO of @stjohnsbff (St. Johns Business, Faith, and Friendship) and recently launched her education platform, @themissionsocial. Through both ventures, she helps business owners grow with purpose and build real relationships—not just followers. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jac joins us again to share her best Instagram growth tips, especially for local businesses with a physical store trying to grow online and turn followers into real customers. Jac explains how she uses remixing, smart caption placement, SEO-style tricks, and easy batching to help clients get noticed and grow faster. We also talk about what Instagram wants right now—and how to work with the algorithm instead of fighting it. Watch the previous episode on YouTube, "Building a Business Around Faith and Friendship featuring Jac Kalaher" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Jac's Links:Connect with Jac on InstagramFollow St John's BFF on Instagram
Jac Kalaher has over 20 years of experience in marketing and is a certified Transformation Life Coach. She helps people find their true purpose and build meaningful brands using clear, purpose-driven strategies. Her work combines smart marketing with a big heart. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Jac shares how she goes from feeling lonely after a military move to starting a fast-growing local group and launching her own social media agency. She tells the story of how St. Johns BFF (Business, Faith, and Friendship) started because people in her community needed real connection—and how following faith, not just hustle, helped her take the next right steps. We also talk about the hardest year she's faced financially and how she stayed focused on her mission, even when it didn't make sense on paper. Jac's journey is full of brave steps, strong faith, and a deep love for helping others. Watch the next episode on YouTube, "Give Instagram What It Wants How to Grow Faster Featuring Jac Kalaher" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Jac's Links:Connect with Jac on InstagramFollow St John's BFF on Instagram
If you're copying ad sets in Meta Ads, there's one hidden setting that can hurt your results without you noticing. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I'll show you a real example from a client where a small mistake led to lots of bad leads and poor performance. You'll learn exactly what to check so Meta doesn't automatically change your targeting. I'll also explain when Advantage Detailed Targeting can make things worse, how to protect your best audiences, and why Meta's default settings might be hurting your funnel—even if everything else looks good. This one small fix can help keep your ads working well, especially if you already found what works. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help If your Facebook or Instagram ads aren't performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel. We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven. Becky also shares why she doesn't rely on upsells to stay profitable and what data points she watches to make smart changes. Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators" Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Becky's Links:Connect with Becky on InstagramFind Becky online at theinspiredbusiness.coSign up for her FREE workshop "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"
Becky Kopitzke is the author of four non-fiction books in the Christian living genre and a three-time guest on Focus on the Family's daily broadcast. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help Today, she shares how she built her business helping Christian writers and content creators earn real income through digital products and coaching. Becky opens up about battling money mindset issues in the Christian space and how she reframed making money as a form of stewardship and generosity. We talk about how she scaled from low-ticket products to high-ticket coaching, and the hard decision she had to make when pivoting and niching down. Becky also shares what those conversations looked like with her husband behind the scenes—especially during big transitions. Watch the next episode on YouTube, "Your Facebook & Instagram Ads Aren't the Problem—Your Offer and Funnel Might Be With Becky Kopitzke" (releases April 23rd) Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Becky's Links:Connect with Becky on InstagramFind Becky online at theinspiredbusiness.coSign up for her FREE workshop "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"Tell me what podcast content would help you the most!Fill out the 3-min survey here to be entered to win. Winners announced on Monday April 21st! Tell me what podcast content would help you the most!Fill out the 3-min survey here to be entered to win. Winners announced on Monday April 21st!
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