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If you've ever wondered whether ads can sell a book, Justin Moore's funnel will get your attention fast. Grab your copy of Justin Moore's Sponsor Magnet bookSecure Paid Partnerships and Grow your Revenue with Justin MooreLearn How to Make 6 Figures Teaching Creators to Get Sponsorships with Justin MooreI talk with Justin about the $100,000 webinar ads lesson that only broke even, why he kept going, and how his $1 audiobook funnel now brings in qualified coaching leads. We talk about why his book became the front door to his business and what course creators can learn from that. Listen now and see how Justin built an ads funnel that actually fits his business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelJustin's Links:Connect with Justin on InstagramCheck out on Justin's Website
If you're stuck wondering whether you should use a free lead magnet or a paid offer, you might be asking the wrong question. Get Done-For-You Ad Management I share why one course creator built a 10,000-person email list that never led to sales, and why another low-ticket funnel struggled too. The real issue wasn't free versus paid. It was what happened after people entered the funnel. Listen now and find out what your leads are actually worth to your business. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Have you ever realized that if your ads manager disappeared tomorrow, you wouldn't even know how to pause your own ads? Get Done-For-You Ad ManagementI share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it's too late. Listen now and make sure your ad setup still works, even if your ads manager doesn't.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you're spending money on Facebook and Instagram ads but your email list still isn't turning into enough sales, this episode will help you figure out why.Apply for a Strategy Boost Call with Allea GrummertI talk with Allea Grummert about the email mistakes that quietly hurt conversions, why most creators don't email their list enough, and how stronger nurture sequences can make your ads work better. We also talk about welcome sequences, improving open rates, building real relationships through email, and why your email list is one of the safest assets in your business. Listen now and fix the email gaps that could be costing you sales.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelAllea's Links:Connect with Allea on InstagramCheck out on Allea's Website
If your ads are bringing in leads but you still can't tell if those leads are turning into sales, this episode is for you. Get the Done-For-You Ad ManagementI walk through a real membership funnel where the ads looked like a failure, but the real problem was broken tracking, missing purchase events, and no way to tell where buyers were coming from. I also share why tagging your leads and tracking the right numbers can completely change how you run your ads and grow your business. Listen now and see what's actually broken in your funnel.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you're running Facebook and Instagram ads but still guessing where your sales are coming from, this is going to help a lot.Get the Done-For-You Ad Management I break down the simple ad account audit I wish more course creators did before hiring an ads manager, including how to track your leads better, separate your traffic sources, and spot what's actually driving sales. I also share a few easy-to-miss setup mistakes that can make your ads look worse than they really are. Listen now and see what your ad account might be missing.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Adwoa Safo told us that Apostle Safo's body was in a good place and that they needed the president's permission to access it. It didn't make sense, but we chose not to argue with her.” - Dr. Philip Siaw Kissi, Family Secretary and Co-Chairman, Funeral Planning Committee
If you feel like your business only grows when you show up, you're going to love this one.Get the operational support you need to scale with SarahAccess Sarah's resources to become a certified OBM I sit down with Sarah Noked, and she breaks down how she built a system where her ads consistently bring in leads, nurture them, and turn them into buyers—without her having to be “on” all the time. We talk through what a mature ads ecosystem actually looks like and why her business depends on it to run smoothly. If you want ads working for you like this, follow the show and start thinking about your funnel the right way. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelSarah's Links:Connect with Sarah on InstagramSubscribe to Sarah's YouTube
If your ad results keep changing and you can't tell why, this will help.Get the Done-For-You Facebook Ads I walk through the difference between a course creator who is ready for ads and one who isn't, based on real examples from calls and clients. You'll hear why tracking your numbers and thinking long term matters more than changing your ads every few days. Listen now and see if you're set up to make ads work for you. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you're working all day and your business still isn't growing the way it should, this is likely the reason. Get the 48-Hour Ad Fix Audit I share a moment with my son that hit a little too close to home and explain why doing everything yourself eventually becomes the thing holding you back. You'll see how to spot the tasks that keep your business stuck and what actually needs your time if you want to grow. Take five minutes today, audit your tasks, and decide what needs to come off your plate next.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Let us give the government the three months they say they are using for the transformer replacement. After three months, we will know the actual cause — Kwadwo Nsafoa Poku
If your list is growing but your course still isn't selling, you're not crazy—something's off in your funnel. Take the Freebie-to-Buyer Gap Quiz to find why your funnel is leaking See Which Lead Magnet Your Offer Needs I sit down with Danielle and we break down her quiz funnel, the ads behind it, and what the data is really telling us when performance starts slipping. You'll hear how we think through testing, targeting, and what to change (and what not to touch) when things aren't converting. If you want your ads to actually turn leads into buyers, follow the show and don't miss what's coming next. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelDanielle's Links:Connect with Danielle on InstagramCheck out Danielle's Website
Meta just quietly removed your ability to choose which ad graphic shows up in which placement — and if you're still running ads the old way, the algorithm is already making decisions for you that could be killing your conversions. Get the 48-Hour Ad Fix Audit I break down exactly what changed in Meta's ad creative setup after the Andromeda update, why you still need to create both your 3x4 feed graphic and your 9x16 story graphic, and what happens to your ads if you only show up with one format.If your lead gen, launch, or low-ticket offer ads aren't performing the way they should, get an ad audit and let me put my nearly seven years of experience to work on your account.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Kwadwo Som-Pimpong started making furniture in 2015 because he bought a house with no furniture and decided to build his own. A decade later, he runs Crafted Glory, a small-batch luxury furniture brand blending West African artistry with Scandinavian design, while working 10-hour shifts at Eaton as a fabrication supervisor. In this episode, Chris sits down with Kwadwo to trace the journey from those first end tables built in a garage to a full-scale business. The conversation covers how Kwadwo manages the constraints of four to five hours in the shop each day, including three strategies he has put in place, a clipboard for tracking time and tasks, using Claude to reflect and connect the dots on the 40-minute drive home, and a networking story from New York that turned one photo on Instagram into a series of interior design projects. He also walks through the Echoes of the Forest project, two pieces made from trees uprooted by Hurricane Helene, one already installed in Biltmore Forest Town Hall and one headed for Asheville's historic YMI Cultural Center. In this episode, find out: How Kwadwo got into furniture making in 2015 out of necessity, moving into a house with no furniture and discovering he'd rather build his own, and how that organic beginning grew into Crafted Glory How his dual engineering degree from Carnegie Mellon gives him the mindset and the resilience to keep working through problems that feel unsolvable What he observed visiting Hellman Chang's manufacturing plant in Georgia, component part numbers, scan systems, work cells, and 5S, and how it changed what scaling from craft to production can look like while keeping the handmade element intact How 12 years as a fabrication supervisor at Eaton translated directly into running his own team, applying method sheets and time studies, and building standard operations that let someone else step in and do what he does The three strategies he uses to manage four to five hours of shop time per day alongside a 10-hour shift: a clipboard for time tracking, Claude for end-of-day reflection, and deliberate networking that turned one New York visit into a pipeline of interior design projects The Echoes of the Forest project, how Hurricane Helene uprooted thousands of trees across Asheville and led to two commissions: a mantle from a fallen walnut tree installed in Biltmore Forest Town Hall, and an outdoor bench headed for the historic YMI Cultural Center Enjoying the show? Please leave us a review here. Even one sentence helps. It's feedback from Manufacturing All-Stars like you that keeps us going! Tweetable Quotes: “Now I see where I'm spending my time, I see how long each piece takes me. If I know the time, that translates into my pricing. If I get my pricing right, that moves me closer to being free from working another job.” “I use AI a lot in helping with organization — Claude specifically. At the end of the day, on my 40-minute drive home, I dictate what happened in the studio, my reflections, the challenges I faced. I love how Claude draws connections and builds on your whole story, your whole journey.” “I aspire to have an operation where I still maintain the craft element of what I'm doing, but it is systematized such that I can step away, bring someone in, train them to the documentation, and they can come in and do the same thing that I do.” Links & mentions: Crafted Glory, small batch luxury handmade furniture brand that crafts sustainable hardwood artistic furniture inspired by West African artistry and Scandanavian design Biscuit Head, an incredible biscuit-centric breakfast joint with roots in Asheville, NC Make sure to visit http://manufacturinghappyhour.com for detailed show notes and a full list of resources mentioned in this episode. Stay Innovative, Stay Thirsty. Mentioned in this episode:Mfg Happy Hour's GOLDEN STATE TAKEOVER TourDon't miss Manufacturing Happy Hour on tour this May 2026 as we head across the state of California. We'll be hitting the Bay Area on 5/19, Modesto on 5/20, and Los Angeles on 5/21. Live podcasts and parties in every city. Get your tickets today.Manufacturing Happy Hour on Tour
What if your ads could keep bringing in sales while you step away and actually live your life? Get the 48-Hour Ad Fix Audit I talk through how I'm helping clients use low-ticket offers and simple funnels so they don't have to rely on draining launches all year. I break down how this setup works and why it gives you more time without slowing down your revenue. If you've got an offer already selling and you're not running ads to it yet, this is your sign. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
#858 What starts as a hobby in a garage can grow into a nationally recognized brand — just ask Kwadwo Som-Pimpong, founder of Crafted Glory! In this episode hosted by Kirsten Tyrrel, Kwadwo shares how he built his handcrafted furniture business while still working a full-time engineering job. From making his first end table to commanding premium prices for one-of-a-kind pieces, Kwadwo opens up about the evolution of his brand, the power of storytelling through design, and how working alongside his wife has transformed both the artistry and strategy of the business. Whether you're a maker, a side hustler, or a creative entrepreneur, this episode is packed with inspiring insights on pricing your worth, building a team, and using your current circumstances to fuel your future success! (Original Air Date - 8/11/25) What we discuss with Kwadwo: + Building furniture business while employed + Starting with Etsy and small items + Transitioning to high-end custom pieces + Importance of pricing for value + Using imagery to elevate brand perception + Collaborating with wife on strategy and design + Infusing Ghanaian heritage into products + Learning from corporate job to grow business + Hiring a team to scale operations + Vision for brick-and-mortar and creative hub Thank you, Kwadwo! Check out Crafted Glory at CraftedGlory.com. Follow Kwadwo on Instagram. Watch the video podcast of this episode! To get access to our FREE Business Training course go to MillionaireUniversity.com/training. To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Learn more about your ad choices. Visit megaphone.fm/adchoices
Ever wish you could peek inside a real $27 funnel while it's working, wobbling, and getting rebuilt in real time? Michelle Knight is back, and we get into the actual numbers behind her storytelling funnel that was pulling a 2.5 ROAS before Meta changed the game. Unlock 2,900+ storytelling content ideas for just $27 Visit The Art of Online Business website for Facebook Ads help We talk through why her order bump converted at 50%, how her upsells performed, and what happened when she tested a new kind of ad that looked promising but quietly lowered buyer quality. This conversation is part funnel breakdown, part mindset check, and part live troubleshooting session on what to keep, what to change, and how to think when your ads stop behaving. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelMichelle Knight's Links:Connect with Michelle on InstagramSubscribe to Michelle's YouTube
What if the reason your ads aren't working… is because you're treating them like a gamble instead of a lab? Get the 48-Hour Ad Fix Audit I walk you through the mindset I see in course creators who actually win with Facebook and Instagram ads—and how they use every result as feedback, not failure. I share why being willing to test, even when things flop, is exactly how you find the message that converts and grows your business. If you've been overthinking your ads or holding back, this will help you take action and keep going.Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Lead costs on your Facebook and Instagram ads starting to creep up? Get the 48-Hour Ad Fix Audit I share a real troubleshooting session I had with my wife after she hit a wall managing a client's ads. Instead of changing targeting, we went back three months into the data, found the messaging that had consistently produced the lowest leads, and built new creative tests around it. You'll hear how looking for patterns in your winning ads—and improving the message before touching targeting—can help stabilize results and lower lead costs again. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Spending just $300 a month on ads feels safe, but it can actually hide bigger problems in your business. Get the 48-Hour Ad Fix Audit I explain when low ad spend makes sense, when it doesn't, and the three places profit needs to exist before ads can truly work. I also talk about how to tell if your funnel, messaging, or offer is the real bottleneck—and what to tweak first to improve results without simply spending more. If you want responsible growth instead of expensive guesswork, this will help you see whether your ads are ready to scale or not. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Dr. Kwadwo Kyeremanteng is an ICU physician, health advocate, author, and wellness influencer who has spent his career on the front lines of critical care, supporting people and families in their most vulnerable moments. But his mission doesn't stop in the ICU—it starts long before anyone gets there.He is the author of Unapologetic Leadership and Prevention Over Prescription, two powerful books that challenge us to take ownership of our health, our mindset, and the way we lead our lives.Through his work in medicine, education, and community, Dr. Kwadwo helps people move from reaction to prevention, from burnout to strength, and from survival to intentional living. His message is clear: the daily choices we make determine whether we meet life thriving—or in crisis.More Info: Dr. KwadwoBook: Unapologetic Leadership: Finding The Moral Courage To Do The Right ThingBook: Prevention Over Prescription: Take Control of Your Health Through Nutrition, Movement, and CommunitySponsors: Become a Guest on Master Leadership Podcast: Book HereAgency Sponsorships: Book GuestsMaster Your Podcast Course: MasterYourSwagFree Coaching Session: Master Leadership 360 CoachingSupport this show http://supporter.acast.com/masterleadership. Hosted on Acast. See acast.com/privacy for more information.
Your ads are literally telling you how to make more money — most course creators just ignore the clues. Get the 48-Hour Ad Fix Audit I share how I use message testing to see what cold audiences actually respond to and why those clicks are basically votes for what to say everywhere else in your business. Once you spot the winning angle, you can plug it into your emails, sales page, and content instead of guessing what to say next. If you're already spending on ads, this is how you squeeze way more results out of the same data you already have. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Send a textDr. Kwadwo Kyeremanteng is a returning guest on our show! Be sure to check out his first appearances on episode 471 and 585 of Boundless Body Radio!Dr. Kwadwo Kyeremanteng is an ICU physician, health advocate, and wellness influencer dedicated to transforming lives. With a deep understanding of critical care medicine and a passion for prevention, he helps individuals like you take charge of your health through education and community. His holistic approach empowers you to live healthier and more fulfilling lives—and ensures he meets you thriving, not in the ICU.Dr. Kwadwo is here to guide you toward the health transformation you deserve. By addressing the core aspects of your well-being, he equips you with practical strategies to create lasting change. With every article, podcast, and resource he shares, Dr. Kwadwo's focus remains on helping you prevent health setbacks, avoid the ICU, and live a life rooted in wellness.He is the author of two books, including Unapologetic Leadership: Finding The Moral Courage To Do The Right Thing, and his latest book Prevention Over Prescription: Take Control of Your Health through Nutrition, Movement and Community.He is also the host of the amazing Prevention over Prescription Podcast, AKA the KWADCAST!!Find Dr. Kwadwo at-https://drkwadwo.ca/TW- @kwadcastIG- @kwadcastFind Boundless Body at- myboundlessbody.com Book a session with us here!
Some of the ads that make the most money don't look impressive at all — and I explain why that is actually a good thing. Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Thinking about spending more on ads? Hold up — I share the exact questions I ask before anyone increases their Facebook and Instagram Ad budget. Get the 48-Hour Ad Fix Audit I walk through how to figure out whether your lead magnet, webinar, or funnel is actually profitable, including the key numbers that tell you if scaling makes sense or if you're just pouring money into leaks. I also talk about what to check inside a self-liquidating offer funnel, from order bump performance to upsell conversions, so you know where the real opportunities are. If you want to grow responsibly instead of guessing, this episode shows you how to make decisions based on clarity, not hope. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you've heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you. Get the 48-Hour Ad Fix Audit I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast. If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we're getting very specific. Get the 48-Hour Ad Fix Audit We break down his $27 Five-Day Piano Challenge, the order bump that's quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling flat and how he's testing and scaling this funnel with confidence. Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
A friend of mine is running Facebook and Instagram ads to his course and asks why sales feel harder than they should. When I look at his sales page, I notice something simple but costly: too many pricing options. Get the 48-Hour Ad Fix Audit I explain how decision fatigue quietly hurts conversions and why guiding people to one clear choice often leads to more sales. I show you how a small sales-page tweak can improve results from your ads without touching targeting, budgets, or creative. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Ever wonder if you can tweak the copy on a Facebook or Instagram ad without killing all the likes and comments? Get the 48-Hour Ad Fix Audit A client asked me this exact question, so I explain what really happens when you change ad copy and why social proof usually resets. I share how to use organic Instagram posts as a workaround and the risks that come with disconnecting and relaunching ads. I also discuss why new ads inside an existing ad set sometimes get little to no spend and what to do when that happens. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
In this high-impact episode of the The Leadership Launchpad Podcast - The Legacy Edition Susan Hobson and Tracey Allen joined by the remarkable Dr. Kwadwo Kyeremanteng —ICU physician, author of Unapologetic Leadership, and founder of Galen Nutrition, Osler AI, and Lionheart Innovation.
Seeing “Learning Limited” on your Facebook or Instagram ads can feel scary, but it's usually not the problem people think it is. Listen/Watch this episode: Troubleshooting Facebook and Instagram Ads Increase in Cost Per LeadGet the 48-Hour Ad Fix Audit I explain how I actually evaluate learning-limited ad sets, which numbers I watch, and when it makes sense to leave them running. I also share when increasing budget can help, when duplicating an ad set is the smarter move, and when it's time to shut it off. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Tarzan is a copywriter and newsletter creator known for her story-driven emails and consent-based approach to selling. She spent years dismantling a seven-figure “girlboss” business to build something more sustainable that puts people and great writing first. Get the 48-Hour Ad Fix AuditSubscribe to Tarzan's The Free Weekly Newsletter Tarzan and I talk about a list-building strategy that breaks a lot of the usual rules and why Meta ads are what make it work. We also talk about using ads as a way to grow without being glued to social media, how that choice supports long-term consistency, and why building an email list this way attracts better-fit subscribers from the start. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Tarzan Kay's Links:Connect with Tarzan on InstagramSubscribe to Tarzan's The Free Weekly Newsletter
Ever look at your workshop ads and wonder, “Should I scale this or shut it off before I waste more money?” Get the 48-Hour Ad Fix Audit I walk through real, simple numbers to show how to calculate what a workshop registrant is worth and how that changes once ads are involved. I also explain why warm audiences slow down, what happens when you move to cold traffic, and how to spot the difference between a workshop that's working and one that needs fixing first. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
I get this question a lot, especially with all the changes coming into 2026: should you still be running ads to ManyChat, or is it time to move on? Watch/Listen to this episode: How to lower Facebook Ad Lead Costs for your Lead Magnet Ads I share when ads to a ManyChat-connected Instagram Reel still make sense, and when you're better off sending traffic to a website opt-in or an instant form instead. I also talk through how tracking, testing, and having the right follow-up in place matter way more than the tool itself. The big takeaway is simple: use what's already working organically, then test your options so you're not guessing with your ad spend. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Megan Yelaney is a business strategist who's helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand. Get the 48-Hour Ad Fix AuditGet access to The Edge Led Launch System (only $47, normally $147), a workshop that explains how Megan generated $166k from two launches even when her reach was tanking! Everyone asks the same question: “Should I run ads for my course launch, or will I just waste money?” In this episode, Megan and I talk about a real case study with and explain how a paid workshop led to a $66,907 launch (and what that means for deciding if ads make sense for you.)I also walk you through how to calculate what each lead is actually worth so you can decide if ads make sense for your next launch. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Megan Yelaney's Links:Connect with Megan on InstagramListen to Megan on Business Not As Usual Podcast
Running Meta ads can get confusing fast, especially when you hear people say you should combine all your targeting together. After managing ads for years, I've never seen that work well for course creators. Get the 48-Hour Ad Fix Audit Today, I break down why separating warm and cold audiences still matters (even with the Andromeda update) and how Meta's algorithm actually treats each group behind the scenes. If you've been unsure about your targeting setup or why your cold leads suddenly got expensive, I share exactly what you can do to get better results without overthinking it. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself. This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision. Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably. You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results. Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency. Special Moments from the Episode "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken) The clearest sign your business is ready for Meta ads (and why income alone isn't enough) Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager Why lead magnet ads + launch ads beat "brand-building ads" early on How to think about the Meta Andromeda update without panic or overreacting A candid conversation about saving money, runway, and freedom most online spaces avoid Kwadwo's Links: →48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS →Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/ Connect with Meg →Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint →Come say hi on Instagram: https://www.instagram.com/meganyelaney
If you're confused about whether broad or detailed targeting is the smarter move for Facebook and Instagram ads in 2026, I break down what's actually working inside my real client accounts. Get the 48-Hour Ad Fix Audit I explain when broad targeting is the clear winner, when lookalike audiences still outperform everything else, and the few situations where detailed targeting still makes sense for course creators. I also walk through how to choose the right audience setup depending on the stage of your business so you don't waste ad spend. I share exactly which targeting approach gives you the best shot at high-quality leads at the lowest cost. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
When an ad suddenly stops working, the last thing you want to do is panic and shut everything down. Get the 48-Hour Ad Fix Audit I share with you the exact steps I take as an ads manager to figure out what's actually going on—usually it's something simple like comment management, frequency, or a weak hook. These small fixes often bring an ad back to life without rebuilding anything from scratch. If you stay calm, take the right steps, and make data-driven tweaks, you can stretch your ad's performance and save a lot of money. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
The Meta Andromeda update has shaken up ad performance for a lot of online course creators but it doesn't have to ruin your results. Get the 48-Hour Ad Fix Audit I walk through a simple ad setup that works with Andromeda instead of against it, including how to adjust your ad sets, creative, and targeting so Meta's algorithm actually helps you. I also share why panicking (or over-tweaking) your ads makes things worse and how to keep testing the right way. Grab a tea or coffee and let's make your ads work again in 2026. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
A lot of course creators are being told to just “go broad” with Facebook and Instagram ads right now… but that advice could easily waste your budget if your business isn't ready. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down what open targeting really is, when it actually works, and the clear signals you should avoid it. I also share smarter targeting options I start with inside client accounts so you can bring in better leads without gambling your money away. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
I never expected a mastermind to become my second-highest ROI move of the year, but The Mixer Mind did exactly that. Over two years inside Linda Sadhu's community, I've seen real returns, from podcast guest swaps and referral partners to peer pods that feel like family. Find instant connections inside The Mixermind™ with Linda Sidhu In this episode, Linda interviews me about what makes the group different, why curated connections outperform random networking, and how it's helped me choose events and collaborations more strategically. If you've ever wondered whether joining the right room could change your business, check out Linda's Magic Mixers on Nov 13th - 14th. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel Linda's Links:Connect with Linda on InstagramSign up for The Magic Mixer and walk away with new connectionsJoin us and be an exclusive MixerMind™ member
Most course creators get excited about detailed targeting, but that's where they end up wasting the most money. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Watch Episode 972: Troubleshooting Facebook and Instagram Ads Increase in Cost Per Lead I break down when detailed targeting actually makes sense, how to layer vs. narrow your interests, and the audience size sweet spot that keeps your costs low. I also call out the common targeting traps that drive ad costs up, like choosing random celebrity interests or ignoring your ad creative, and show you what to focus on instead if you want leads that actually convert. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Most course creators think the secret to great targeting is stacking interests and job titles, but that's actually what drives ad costs up. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs. I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
A lot of people think ads will magically fix a business that isn't working, but that's not how it goes. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! Ads only fuel what's already working, and I break down the three pieces every course business needs in place to profit from Facebook and Instagram ads: a lead magnet that converts, a launch system that's repeatable, and a low-ticket offer funnel. I show you how each one works, why having at least two already working organically is the key, and how ads can then amplify your results. By the end, you'll know if your business is ready to run ads profitably or what to focus on first before spending a dime. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
When your cost per lead suddenly jumps, it can feel like panic mode but most of the time, your ads are fixable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through the exact step-by-step system I use to troubleshoot rising CPL so you know what to check first, what numbers matter most, and which levers to pull. I also show you how to extend the life of ads that were once working instead of shutting them off too soon. These strategies will help you get control back so you stop wasting money and start getting leads at a healthy cost again. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
I hear it all the time, “we spent money on ads and got nothing back.” The real issue usually isn't the ads themselves, it's not watching the right numbers and failing to act when those numbers are off. Get 1:1 ads coaching from me – three Zoom calls with me and unlimited support in between! I walk you through three key metrics and the simple fixes that can turn your ads around fast, from improving ad copy and creative to fixing targeting and opt-in pages. If you've been burning cash on ads, this will help you know exactly what to look for and what to change so you stop wasting money. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
If you're planning to sell your course with a webinar or challenge, you'll need more than just ads... you'll need the right setup. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help I break down exactly when to turn your Facebook and Instagram ads on, how to test ad copy and creative the right way, and the emails you need so people actually show up. I also walk you through how to structure your funnel, keep costs low, and avoid the biggest mistakes I see course creators make before launch. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel
Your self-liquidating offer isn't broken—it's just missing a key step. I walk you through why most $27 low-ticket funnels fail to pay for themselves and how a tripwire can bridge the gap. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads helpLearn to create Tripwire offers that Turn Leads Into Paying Customers Right Away I share what makes a tripwire work, how it reduces your ad costs, and why alignment between your main offer, order bump, and upsell matters more than you think. Learn the smarter path to making your ads profitable without gambling your whole budget on an SLO that isn't ready yet. Watch this episode on YouTube! Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support! Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel