Podcasts about content fuel framework

In this month's CMS Book Club, Roxane Gardner, Executive Director of the Center for Medical Simulation, is joined by Jenny Rudolph, Grace Ng, and James Lipshaw to discuss Melanie Deziel's "The Content Fuel Framework." Join us for a spicy discussion on getting your team's message heard, whether ideas have any value at all, and if this book is a useful tool for those brought up in the STEM pathway to make their communication more effective. Learn more from CMS at www.harvardmedsim.org! CMS on Spotify: https://open.spotify.com/show/72gzzWGegiXd9i2G6UJ0kP CMS on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-center-for-medical-simulation/id1279266822

From websites and ads to social media, newsletters, and podcasts, content is everywhere and has the potential to be a powerful business driver. But how do you consistently create good, creative content?That's where Melanie Deziel comes in, a creativity coach and leading voice in content marketing. With clients including Google, Netflix, The New York Times, and others, Melanie joins REAL TIME to share her framework for systemizing creativity, making it easier and faster to generate content that stands out and connects with your audience.Learn more about Melanie and her book The Content Fuel Framework at MelanieDeziel.com.

Melanie Deziel, keynote speaker, branded content creator, and autistic self-advocate shares her creative insights on how she navigated her late self-diagnosis journey as an autistic adult and what advice she has for others going through their own self-discovery. In this episode of the Happy Space Podcast, Melanie Diezel, keynote speaker and highly creative autistic self-advocate explores her journey as a late-diagnosed autistic woman. Melanie delves into the challenges and misunderstandings surrounding autism, particularly how it manifests differently in women compared to men. Melanie shares her personal experiences with self-discovery through social media, the role of self-acceptance, and how her diagnosis has transformed her understanding of herself. The discussion covers the importance of recognizing and advocating for neurodiversity, as well as the nuances of diagnosis. The episode also covers insights on the spectrum of autism, the societal perceptions that influence diagnosis, and the significance of language in discussing autism.As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content.Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power.She's supported 30 of the Fortune100 companies with their content (so far!), given keynotes and workshops around the world, and has developed courses for several universities.She co-founded The Creator Kitchen with fellow marketing speaker Jay Acunzo to help experienced creators continue to pursue creative growth and mastery of craft.Since 2015, she has worked with some incredible brands and spoken on stages around the world at leading conferences, building her reputation as one of the leading voices in content marketing. Melanie Deziel is frequently named on as a top influencer, expert, and person-to-follow in marketing. You can access her book “Content Fuel Framework” and “Prove It” in paperback, e-book or audiobook form.CHAPTERS4:28 How Melanie's autism journey began 7:35 The differences between diagnosing autistic men and women11:21 How hyperfixations can be mistaken for autism14:57 Melanie's books - Content Fuel Framework and Prove It16:45 The signs that you may be autistic20:33 Who are the female autistic role models?21:36 The discussion around autism and language24:50 Introversion and extroversion25:46 Melanie's inclination to speak on stage despite being autistic28:52 Self-advocating and accommodating when you are autistic32:52 Why most women are late-diagnosed autistic37:15 Self-diagnosing vs. medical diagnosing autism41:40 Autism and creativity45:47 RAADS-R Autism Test for diagnosing autism LINKSFor active links, visit www.clarekumar.com/podcastMelanie Deziel's websiteEPIC ConferenceLate Diagnosed Diaries - SubstackWords Matter: Language preferences in a sample of autistic adults (corr. 87%)SchueberfourContent Fuel Framework by Melanie DezielProve It by Melanie DezielPhil M. JonesTemple GrandinHannah GadsbyThe Canary Code by Ludmila PraslovaHSP QuizHappy Space Inclusivitees (T-shirts)#nevermindthelabels T-shirtRAADS-R TestIMAGE CREDITS (see images on Youtube video)Phil M. Jones - LinkedInLudmila Praslova - LinkedInTemple...

Melanie Deziel is an award-winning branded content creator and author of the books The Content Fuel Framework and Prove It. She also is the Co-Founder of The Creator Kitchen mastermind group. We discussed all of this and more — with cooking metaphors aplenty — this week on the On Brand podcast. About Melanie Deziel Melanie Deziel is a keynote speaker and award-winning branded content creator who is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. She is the Co-Founder of The Creator Kitchen mastermind for creatives, and the author of both The Content Fuel Framework: How to Generate Unlimited Story Ideas and Prove It: Exactly How Modern Marketers Earn Trust. Links from the Show Check out The Creator Kitchen mastermind. And here are links to Melanie's two books we discussed — The Content Fuel Framework and Prove It. Looking for more smarts from Melanie? Check out her previous appearances on the On Brand podcast back in 2016 and 2020. What brand has made Melanie smile recently? “You can tell me whether or not this counts ...” Melanie began before sharing the regular smiles she gets from the Australian children's show Bluey. She's not alone. Connect with Melanie on her website.   As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the Content Fuel Framework, and how can it generate an endless stream of story ideas? Can you share some examples of its different focuses, formats, and multipliers? How do you view the role of user-generated content in building a brand's presence? In "Prove It," how can strategies like corroboration, demonstration, and education be used to showcase a company's values through marketing? As a former journalist turned branded content creator and marketer, why is it important to think like a journalist in marketing? Melanie answers the above questions and many more as she takes a masterclass on unleashing content creation. Melanie Deziel  is an experienced and successful keynote speaker, author, and branded content creator. She has written two books on the subject, "The Content Fuel Framework: How to Generate Unlimited Story Ideas" and "Prove It: Exactly How Modern Marketers Earn Trust."  Melanie Deziel has held various positions in the industry, including being the first-ever editor of branded content at The New York Times, a founding member of HuffPost's brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines. Melanie also teaches graduate-level content marketing courses and frequently guest-lectures at universities. Melanie's website https://www.storyfuel.co/ Melanie on Linkedin https://www.linkedin.com/in/melaniedeziel/ Melanie's Books  https://www.amazon.com/dp/1734329009/ https://www.amazon.in/Prove-Exactly-Modern-Marketers-Trust/dp/1774582015 Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.  Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/   Email Jasravee at jasravee@theadiva.com Index 00:00 Preview & Intro to Melanie Deziel 02:39 From News to Narratives: A Journalist's Approach to Crafting Compelling Content 05:45 Content Fuel Framework : Unlimited Story Ideas 09:16 Content Fuel Framework - How the Focus + Format  Drives High-Quality Content 10:39 Applying the Framework - Live Examples Diabetes Nutraceuticals & Ice Cream 18:38  Focus of  Data and Curation - A Canva Example 22:15  How to Showcase Your Expertise using Curation  24:11 Underutilized Format of  Image Galleries 26:50 Using Quizzes as a Fun and Effective Format for Content Creation 30:24 How to Select the Best Content Ideas for Maximum Impact 32:58 User Generated Content : The NY Times User-Generated Content Example 35:45 Multipliers : Scaling Up Content Ideas that Work 41:22  Prove It : Building Trust with Collaboration, Demonstration, and Education 45:18  Demonstrating  Connection to Community Connection 46:47 Rapid Fire - Personally Speaking with Melanie Deziel 49:06 Connecting with Melanie Deziel The Content Fuel Framework The Content Fuel Framework is a simple and effective way to generate unlimited story ideas. The framework consists of ten different focuses and ten different formats. Basic - What is it? How-to - How to do it? List - What are the best tips? Myth-busting - What are the common myths? People - Who are the people involved? Process - How is it made? History - What is the backstory? Comparison - How does it compare? Current events - What is happening now? Future - What is the future of this? Here are the ten formats: Article List Video Audio Infographic Social media post Newsletter Webinar Presentation Email course By combining the focuses and formats, you can come up with hundreds of ideas. For example, you could create a video about the history of a product, an article about how to use it, or an infographic comparing it to other products. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee

In this week's episode of the SIMPLE brand podcast, I talk with Melanie Deziel, author of Prove It: Exactly How Modern Marketers Earn Trust! Melanie was on the show all the way back in episode 13 where we discussed her first book, The Content Fuel Framework. This time she's back to discuss her new book - Prove It: Exactly How Modern Marketers Earn Trust.There's a simple framework to follow to help you craft your promises and back up each claim your brand makes. Melanie and I discuss that framework to help you not only craft the right promise to your customers but also to create and deliver the right content that proves your promise without you simply saying, “Hey! Trust me!” Some of the topics we discuss include:Customers want to be able to trust brands so there's an opportunity for your brand to stand out from the crowdWhy there's such a lack of trust from consumers todayThe three different types of content to create to back up your brand's claimsHow to understand the claims that our brand is already making The difference between objective and subjective claimsThe five types of claims brands can makeWhy brands need to be careful about liberally saying they're committed to social causesHow to prove to your customers that you deliver a simple and convenient customer experience RESOURCES FROM THIS EPISODE:Melanie's websiteMelanie's book - Prove It: Exactly How Modern Marketers Earn TrustMelanie's book - The Content Fuel FrameworkSIMPLE brand #13: Melanie Deziel - How to Generate Unlimited Content for Your Brand

Melanie talks about her new book, The Content Fuel Framework, her love of writing, expert validation, native advertising, and more!

IN CLEAR FOCUS: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie's framework and learn how individuals and teams can easily generate up to 100 content marketing story ideas on any given topic. 

Melanie Deziel is the Co-Founder & VP of Marketing at The Convoy, and the author of the best-selling marketing and business communications book “The Content Fuel Framework: How to Generate Unlimited Story ideas.” She is an international keynote speaker, skilled virtual presenter, and is recognized as one of the world's leading experts in native advertising and branded content. Today on BetterPR, Melanie applies the framework to real, everyday public relations situations.

IN CLEAR FOCUS: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie's framework and learn how individuals and teams can easily generate up to 100 content marketing story ideas on any given topic.

Marketers are creative people that tend to have a lot of ideas. So why is coming up with ideas when content creators, marketers, and problem solvers need them most is so difficult? There are a lot of reasons, but also a lot of simple solutions.  Today's guest is Melanie Deziel, Director of Content at Foundation Inc. and author of The Content Fuel Framework. Melanie breaks down flawed assumptions about creativity in content and marketing and shares practical tips and processes to replace those assumptions to think more creatively and create better content.   Some of the highlights of the show include: Content Fuel Framework: System helps come up with creative content ideas Ideation: Why is it difficult for marketers to resolve problems, lack processes Creativity Constraints: Systems, guardrails, processes enable genius moments Step 1: Stop thinking of content idea as single thing that is completely undefined Step 2: Bring focus and format (i.e., article, video) to life and more organized Outcomes: Content ideas become renewable resource, not limited supply   Links: Melanie Deziel on Twitter Melanie Deziel on LinkedIn Storyfuel Foundation Inc. The Content Fuel Framework The Organized Mind Ben Sailer on LinkedIn CoSchedule   Quotes from Melanie Deziel: “The Content Fuel Framework is essentially a system that you can use to tap into your creativity when you need to come up with content ideas.” “We are much more creative, much more productive, and much more efficient when we have some level of organization around the way we approach coming up with content ideas.” “Stop thinking of content idea as a single thing that is completely undefined. It has parameters.” “Creativity just seems so inherently unstructured that it's like sacrilege to suggest that we put some limitations on it to help us get there.”

On the show today is Melanie Deziel. Melanie is the Director of Content at Foundation and author of The Content Fuel Framework. She is an international keynote speaker and is recognized as one of the world's leading experts in native advertising and branded content. I wanted to bring her on because Melanie worked on content creation for The New York Times's T Brand Studio, helped found the HuffPost Partner Studio, and served as the Director of Creative Strategy for Time Inc's portfolio of 35+ media properties. She also served as an Expert in Residence at Gary Vaynerchuk's BRaVe Ventures. Melanie knows content.You'll hear about the 10 different focuses of content that resonate and how to tailor them across 10 different formats, how to generate unlimited content ideas, and unique ways to repurpose your content.More on Melanie: Melanie on Twitter Content Fuel Framework Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you're okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won't be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

In Clear Focus: Melanie Deziel is an award-winning branded content creator and author of the bestselling book, The Content Fuel Framework. Melanie discusses how she became the first editor of branded content at The New York Times and shares what she's learned about the art and science of creating engaging and effective inbound marketing. We discuss Melanie's framework and learn how individuals and teams can easily generate up to 100 content marketing story ideas on any given topic. 

Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully. On this episode of Top Of Mind, Melanie and Stewart discuss: • How to design a strategy that gets you to your ideal goals (fast) • 4 key questions every content marketer should ask themselves • How to come up with unlimited content ideas • And so much more Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing Twitter: https://twitter.com/mdeziel Website: https://www.storyfuel.co/contentfuelframework LinkedIn: https://www.linkedin.com/in/melaniedeziel/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/

For those marketers facing content block, author Melanie Deziel has a "Framework" to kickstart creativity and get ideas flowing.

"Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently."Melanie, Director of Content at Foundation and best-selling author of The Content Fuel Framework, joins us to discuss the inspiration behind her book, how her journalism background has shaped the way she thinks of content, and the effective strategies all marketers should be employing.

In this episode, I sit down with Melanie Deziel, Director of Content at Foundation Marketing and Author of "The Content Fuel Framework.”We talk about: Why a Founder/CEO should invest in content marketing from the get-goWhat an MVP content marketing strategy looks like  How to run an effective workshop to generate new content ideasAnd how Founders can set-up a content marketing programme that scalesMelanie also answers from questions from Twitter, including my favourite - what do you say  to B2B companies wanting their content to be totally professional?This is real advice for the everyday B2B marketer who wants to be better.You can follow Melanie on Twitter here: @mdezielAnd her book - which is excellent - can be found here.Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.You can also follow me on Twitter at @JasonRBradwell. All my best stuff is on Twitter.

https://www.linkedin.com/in/melaniedeziel/ https://www.storyfuel.co/ https://www.amazon.com/Content-Fuel-Framework-Unlimited-Marketers/dp/1734329009

Put your audience first — the motto of every journalism school.Put your product first — the motto of every marketing department.When a hard-nosed journalist transitioned into a savvy content marketer, she merged those two ideas. And with that, she made magic happen.In this episode, Melanie Deziel, former NYT journalist, chief content officer at StoryFuel, and author of The Content Fuel Framework, joins me to discuss how to tell the right story on the right channel with the right team.

Join me on this week's episode as I talk to master story-teller and re-emerging pandemic parent, Melanie Deziel, about all the things. What does becoming a new mother, abruptly moving from a 600 square ft apartment, and launching a new book have in common? These are just a few of the unexpected adventures Melanie shares in this episode. Melanie is a keynote speaker, an award-winning branded content creator, and a lifelong storyteller on a mission to share the power of compelling and credible content with others. She is the founder and chief content officer of Storyfuel, which teaches marketers, publishers, creators, and companies of all sizes how to tell better brand stories. She is also the author of The Content Fuel Framework, How to Generate Unlimited Story Ideas. Melanie and her husband found themselves in a 600 square ft. apartment with a new baby and everyone suddenly working at home. They made a list of all the things that were important to them and surprisingly, Raleigh, North Carolina topped the list, so they moved during the pandemic to have more space and be closer to nature. The pandemic made them realize the importance of having a home that would support their wellbeing and minimize their stress levels. Melanie studied journalism at a time when journalism was really changing and there were no jobs for a new graduate, so she found a home in marketing and started using her story-telling skills for brands that needed her skillset. We are living in a remarkable world where we are all content creators. Many marketers think of content only as a way to alert people about our new products or a new sale. It's very transactional. Content can actually be so much more powerful when they're telling transformative stories about the lives they're changing or the customers they've served. Every content piece that you've either created or consumed was made up of two things: a focus and a format. High school students and college students are doing incredible special effects work, amazing video editing, creating music and so much more. The creativity, skills, and the technology they are learning at such a young age is incredible. Digital has democratized all these incredible skills for this whole generation.

#21: Do you struggle coming up with great content ideas? It seems like we're so busy posting on social media, we never take a step back to develop a strategy. Melanie Deziel is the author of the Content Fuel Framework and chief content officer at Story Fuel. In this episode, Melanie lays out her methodical process to creating social media content that actually has a purpose. If you're looking to convert social media communities into raving fans and clients, this episode is for you.StoryFuel.coBook: The Content Fuel FrameworkMelanie on TwitterClarify your story, build a presence, and monetize with my free guides HERE

Unlike other parts of your business, you oftentimes don't have a system for coming up with ideas (fresh content).Good content builds trust and trust creates customers.But creating good content can be hard.Where do you start?What do you say?On today's episode of The Weekly Boost we're joined by Melanie Deziel, author of The Content Fuel Framework. Melanie shares her tips and tricks for creating engaging content through storytelling, and a framework for creating content easily and effectively.If you're trying to create content and trust assets that grow your real estate business, you're going to want to listen to this one.Episode Highlights: Melanie compares creating content to planting seeds – you have to plant a lot of seeds in order to yield results and recognition.  Melanie wants to emphasize that everyone has the ability to be creative and tell stories, and they often just need a prompt and some guidance.  It's very important to have a clear idea of why you're creating content and what it does for you and your business.  In The Content Fuel Framework, Melanie has 10 different focuses that someone might consider when creating content.  Melanie walks through examples of how a real estate agent might use different ways of storytelling to talk about the market in their area.  Melanie shares some of the 10 focuses of storytelling, including people, basics, detail, and curation.  Melanie and Ricardo discuss some of the formats of storytelling, including writing, infographics, audio, video, and live video; the format informs the focus.  Melanie stresses the importance of tailoring your format to the types of content your audience consumes.  You can “translate” content into different formats to create more content.  You shouldn't exclusively talk about yourself in your content; put your audience first.  Personalizing the content you're putting out makes it more relatable.  Ricardo talks about prompting people to leave reviews and guiding them through the process in order to get them to say things that are useful for the business to promote.  It's important to find a balance between planning out content and being able to adapt and change under unexpected circumstances.  Melanie and Ricardo talk about how they organize their content; Ricardo uses the Things 3 app and Moleskine notebooks, and Melanie uses Google Docs/Google Drive.  If you're going to hire someone else to create your content, you still need to think about what you need the content for your business to do and pass that along to the person who's creating content for you.  3 Key Points:1.   When creating content, the focus should be on what you're trying to say and how it serves you and your business. 2. It is extremely important to tailor the format of your content to what your audience consumes, and you can adapt or “translate” content into different formats to reach the greatest number of people. 3. Personalizing your content is the best way to make it relatable. Tweetable Quotes: “I always say that I've been a lifelong storyteller…I've always had this connection to storytelling and to sharing narrative.” – Melanie Deziel “One of the things right off the bat that we need to shut down is that some people are not creative or not storytellers…we all have that capability within us.” – Melanie Deziel “How do I tell stories, how does my audience consume stories, and how do I close that gap?” – Melanie Deziel “Find a balance of being prepared [with your content] but also being able to pivot.” – Melanie Deziel Resources Mentioned: The Content Fuel Framework Storyfuel.co Sponsor: Follow Up Boss Melanie Deziel: Facebook Twitter Instagram The Forbearance Report Rev.com Moleskine Things 3 App (Apple App Store) 

Have you been doing a lot of reading this summer? Today I'm excited to share with you my summer reading list. I have a list of five books I'm reading this summer, the next book I'm about to read plus a few other fun reading resources for you to check out! I would love to know if you've read any of these books. Also, what are you reading this summer? I would love to hear! Send me a message over on Facebook or Instagram . Additional resources: • Think Do Say * and interview with the author • The Content Fuel Framework * and interview with the author • What to Post * and interview with the author • White Fragility * • Color of Law * • Grit * • #GetSocialSmart * • Oprah Magazine • Real Simple Magazine • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!) *affiliate links

How can you build trust with your marketing when everyone is pitching you someone - virtually everywhere? This is exactly what we covered in this podcast which is a special Facebook Live interview I did a few weeks ago with one of my all time favorite keynote speakers and authors, Ron Tite. I first met Ron a few years back. I heard him speaking at an event and I was totally blown away - he's one of the most talented keynote speakers I've met! So, when his book, “Think Do Say” came out last year I knew I had to get a copy of it and I have since read the book a few times! If you are in marketing, if you are a real estate agent, if you ever thought about how to market your product or service or yourself or build a business in a really smart and thoughtful way, you will love this podcast interview! Additional resources: • Facebook Live Interview with Ron Tite • Ron's book, “Think Do Say” • Connect with Ron on Instagram • Are you enjoying our author series? Here are a few other episodes in the series you may enjoy: The Content Fuel Framework (interview with Melanie Deziel), The Modern Real Estate Pro's Guide to Success (interview with Marki Lemons Ryhal) and YouTube for Real Estate Agents (interview with Karin Carr) • Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of interviewing keynote speaker, author and award-winning branded content creator, Melanie Deziel about her new book, “The Content Fuel Framework.” Melanie and I talked about how to think like a journalist and discover content ideas, running content brainstorms, how to create great content, what stories to tell and so much more! If you struggle with getting a SYSTEM together for content creation - or are not sure what to say... you will definitely want to listen to this episode! This podcast is a recording of our interview on Facebook Live. If you would prefer to watch the video, you can find that ​here​. Additional resources: Looking for some great content ideas? Melanie recommends: https://answerthepublic.com/​ as well as ​https://www.canva.com/​ for inspiration! Connect with Melanie here: ​ContentFuelFramework.com Go the link in her bio over on her Instagram to download a free chapter of her book: ​https://www.instagram.com/meldeziel/ Check out my interviews with other authors: ​Marki Lemons Ryhal​, ​Karin Carr​ and Heather Heuman​. Do you have ideas for topics for our podcast for 2020? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month) Follow me on Instagram for more behind-the-scenes into my life and business @​katielance​ (Enjoying this podcast? Tag me on IG and let me know!)

Bringing your brand story to life through content can seem daunting. What's your brand story, anyway? How can you weave brand voice into every interaction with your audience? This week we've got one of the world's leading experts in native advertising and branded content to help. Melanie Deziel is the founder of StoryFuel, a consulting firm that equips professionals with skills and strategies to tell better brand stories. She is also the author of The Content Fuel Framework, an international keynote speaker, and lifelong storyteller. On this episode she guides us through how to build a content framework for easier ideation and execution. Plus… a lively and extended story time, and Thaïs promises to get a real mic very soon. Story Time (4:56) Thaïs brings up the dirty “P” word… print! She's rethinking the print medium and how it could serve home builders in different ways. Will Kevin agree? Andrew just got back from Disney World and wonders… what makes Disney, Disney? So many things… Kevin shares how a builder partner's lead count increased by 5x, and no one was excited… except the marketing team. Kevin's story leads to a lively spinoff about email marketing – does it still work? Or has it just become more noise? 360 Topic of the Week – Bring Your Brand Story to Life with Melanie Deziel (31:40) Melanie Deziel This week we speak with Melanie Deziel, founder of StoryFuel and author of the new book, The Content Fuel Framework, about how to effectively communicate your brand story through content marketing. We discuss: Her background as a journalist The biggest misconception about content marketing Why you should put your audience's needs ahead of your own How companies can bring their voice to life and weave brand story into every audience interaction How to discover your brand story Developing a framework for idea generation Video vs written word How content marketers and influencers can co-exist Finding your content superpower Working with content partners And more! Links to resources: AnswerThePublic.com The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)   Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher  A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you – not to sell you! The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 87: Bring Your Brand Story to Life with Melanie Deziel appeared first on Online Sales and Marketing for Home Builders - DYC.