Top Of Mind with Stewart Hillhouse

Creating a course can be a daunting task. From content to pricing, there are a lot of unknowns when getting started. Wes Kao joins Stewart Hillhouse to discuss the 12 levers she uses to simplify course design to ensure course-market fit. On this episode of Top Of Mind, Wes and Stewart discuss: • How to transform your students through your course • How to design a course that you enjoy teaching • How to get students to sign up for your course • And So Much More Wes Kao is the Co-Founder of Maven and previously co-founded the altMBA with Seth Godin. Twitter: https://twitter.com/wes_kao LinkedIn: https://www.linkedin.com/in/weskao/ Course-Mechanics Canvas: https://www.weskao.com/blog/course-mechanics-canvas Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO at Gannet (USA Today) who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind: https://stewarthillhouse.com/topofmind/

How do you know if you company has a bad name? When your accountant tells you you're not making enough money. Louise Karch (a.k.a. The Name Whisperer) joins Stewart Hillhouse to give a Masterclass on company naming. On this episode of Top Of Mind, Louise and Stewart discuss: • The two most important questions you need to ask when testing a new name • How the sounds we hear influence our emotions • How to take advantage of our brains wiring to stand out in a crowd •And so much more Louise Karch is the author of the award winning book: Word Glue - How To Find Your Million Dollar Brand Name (https://www.wordglue.co/) will help to guide you and your team on your next Name Storming session. Let me know if you enjoyed this episode: https://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/

Content can be a powerful growth channel, but only if people see your work. Ross Simmonds joins Stewart Hillhouse to share his process for getting your work in front of the right people. In this episode of Top Of Mind, Ross and Stewart discuss: - His Playbook To Distributing A Podcast Episode - How B2B Marketers Can Take Inspiration From B2C (And Win With It) - Why You Need To Take Control of Your Distribution (Because Google and Facebook Don't Care About You) - And So Much More Ross Simmonds is the author of Standout (https://rosssimmonds.com/), as well as the founder of foundation marketing, a B2B content marketing agency (https://foundationinc.co/) Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind: https://stewarthillhouse.com/topofmind/

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of Top of Mind, Katie and Stewart share: • The Exact Steps To Getting Started Writing on LinkedIn • The Formula For A Great Post • Why Building A Personal Brand Is A Sought After Skill • And So Much More Katie Mitchell is Head of Marketing at UserLeap and a prolific creator on LinkedIn. LinkedIn: https://www.linkedin.com/in/katherinesmitchell/ Connect with Stewart on Twitter: http://twitter.com/stew_hillhouse Join Top of Mind: https://stewarthillhouse.com/topofmind/

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/topofmind

The best brands in the world require brand and performance marketers who are both data-savvy while still being creative. Charlie Grinnell joins Stewart Hillhouse to share how he uses data to inform his creative and strategic decisions. On this episode of Top of Mind, Stewart and Charlie discuss: • How brands like RedBull and Lululemon make marketing strategy • Why he believes marketing is a combination of art and commerce • How a video idea generated over 100M views • And so much more Charlie Grinnell is the CEO of RightMetric LinkedIn: https://www.linkedin.com/in/charliegrinnell/ Twitter: https://twitter.com/CharlieGrinnell RightMetric: http://rightmetric.co/

Tactics without a strategy lead to wasted efforts. But a strategy without doing the work won't get you anywhere. It's important to strike a balance between strategy and execution. Melanie Deziel joins Stewart Hillhouse to share a step-by-step content strategy and how to execute it successfully. On this episode of Top Of Mind, Melanie and Stewart discuss: • How to design a strategy that gets you to your ideal goals (fast) • 4 key questions every content marketer should ask themselves • How to come up with unlimited content ideas • And so much more Melanie Deziel is the author of The Content Fuel Framework and the Director of Content at Foundation Marketing Twitter: https://twitter.com/mdeziel Website: https://www.storyfuel.co/contentfuelframework LinkedIn: https://www.linkedin.com/in/melaniedeziel/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.com/topofmind/

Stories have the power to influence people and inspire massive change. But without compelling communication, important causes and businesses get ignored. Robbie Crabtree joins Stewart Hillhouse to share his frameworks for crafting stories that can change the world. On this episode of Top of Mind, Stewart and Robbie discuss: • How to identify and refine your "go-to" story that's guaranteed to land • Questions you need to ask yourself before designing a piece of communication • How to live a life of maximizing reward instead of minimizing risk • And so much more Robbie Crabtree is the founder of Performative Speaking and a mostly retired trial lawyer. Twitter: https://twitter.com/RobbieCrab Newsletter: https://robbiecrab.substack.com/ Website: https://www.robbiecrabtree.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Check out takeaways from this and previous episodes: https://stewarthillhouse.com/tag/podcast/

The best B2B content marketers know that there's a fine line between getting results now, and setting yourself up for success in the future. Amanda Natividad joins Stewart Hillhouse to explain how this concept works for both businesses and your career. On this episode of Top Of Mind, Amanda and Stewart discuss: • What the best SEO businesses understand about content that others miss • How to use content as a service to reach growth goals • Why video content is a big bet • And so much more Amanda Natividad is Head of Content at ShipBob Twitter: https://twitter.com/amandanat LinkedIn: https://www.linkedin.com/in/amandanat/ Website: https://amandanat.com/subscribe/

A career in marketing is often not linear. Without guidance and intent you might waste time or be unaware of opportunities to advance your career and your skillset. Andrew Capland joins Stewart Hillhouse to share frameworks for an intentional career in marketing. On this episode of Top Of Mind, Andrew and Stewart discuss: • How to find a mentor that will accelerate your career • What you need to do in your first 30 days in a new role • How to identify the right company for your skillset • And so much more Andrew Capland is a growth marketer and teacher at Delivering Value Twitter: https://twitter.com/acapland LinkedIn: https://www.linkedin.com/in/andrewcapland/ Delivering Value: https://deliveringvalue.co/

The most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch. On this episode of Top Of Mind, Danielle and Stewart discuss: • A storytelling framework that B2B audiences love • The video content strategy she used at Drift and Privy • How to create high quality branded content with just an iPhone • And so much more Danielle Hope Diamond is the Founder of Epiq Media Twitter: https://twitter.com/dhopediamond LinkedIn: https://www.linkedin.com/in/dhopediamond/ Epiq Media: https://www.epiqmedia.com/

Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/

Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands. On this episode of Top Of Mind, Jon and Stewart discuss: • How stock trading, law, and poker playing lead Jon to growth marketing • The strategies he uses to give his clients hockeystick growth • What's next for digital advertising • And so much more Jon Oberlander is the CEO of Ampush LinkedIn: https://www.linkedin.com/in/jonoberlander/ Ampush: https://www.ampush.com/

Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them) • And so much more Sara Sodine Parr is the Lead Experience Researcher at Airbnb Twitter: https://twitter.com/SaraSodineParr LinkedIn: https://www.linkedin.com/in/sarasodine/ If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse

We have conversations every day but are never taught how to do them well. But those who have a mastery of asking questions have a huge leg up professionally and personally. Joe Ferraro joins Stewart Hillhouse to share the anatomy of what makes for a damn good conversation. On this episode of Top Of Mind, Joe and Stewart discuss: • How to ask better questions (and get more interesting answers) • Why asking High-velocity questions will make you a better conversationalist • Frameworks to improve your conversations today • And so much more Joe Ferraro is the creator of Damn Good Conversations and the host of The 1% Better Podcast. Twitter: https://twitter.com/FerraroOnAir Website: https://www.damngoodconversations.com/ Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/

Marketing moves quickly. And if you're not trying new channels and content types, you may fall behind. Tina Donati joins Stewart Hillhouse to share what she's learned from being on the cutting edge of content marketing. On this episode of Top Of Mind, Stewart and Tina discuss: • How to interview your customers to get the best stories • The opportunity that holds back DTC brands from growth • Tina's biggest tips from hosting 50+ hours on Clubhouse • And so much more Tina Donati is a content marketer and host of The GenZ DTC Club on Clubhouse Twitter: https://twitter.com/Tina_Donati LinkedIn: https://ca.linkedin.com/in/christina-donati-61ab02b2 Commerce Club: https://www.joincommerceclub.com/

Behind any full-time content creator is a small team making all the magic happen. But quality content alone won't grow your audience. Mitchell Cohen joins Stewart Hillhouse to share his lessons learned in growing Noah Kagan's audience by over 100K people in less than a year. On this episode of Top Of Mind, Mitchell and Stewart discuss: • Why you should only focus on one growth goal at a time • How he's going to get the YouTube to 250,000 by next year • The biggest lessons learned about growing an audience • And so much more Mitchell Cohen is the Executive Producer of Noah Kagan's YouTube content. Twitter: https://twitter.com/MitchellLandon Website: https://mitchelllandon.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Subscribe to Top Of Mind Weekly for more marketing tips right to your inbox: https://stewarthillhouse.com/topofmind/

Before The Hustle was acquired by Hubspot, it started as an event business. But the real value came from growing that audience into a newsletter with over 1.7MM readers. Brad Wolverton joins Stewart Hillhouse to discuss what the true value of a media business is and what others can learn from The Hustle. On this episode of Top Of Mind, Brad and Stewart discuss: • The difference between traditional media and new media businesses • Advice for those interested in self-publishing • Why Hubspot decided to acquire The Hustle (and why they agreed) • And so much more Brad Wolverton is the Head of Content at The Hustle. Twitter: https://twitter.com/bradwolverton/ The Hustle Newsletter: https://thehustle.co/ Join Top Of Mind Weekly for marketing tips you won't find anywhere else: https://stewarthillhouse.carrd.co/

Smart speakers have over a 30% adoption rate, with the number of voice-enabled devices growing every single day. Emily Lonetto joins Stewart Hillhouse on Top Of Mind to share where the opportunities are for marketers when it comes to conversational design & voice apps. On this episode of Top Of Mind, Emily and Stewart discuss: • The two most important design considerations for voice apps • How to distribute your voice app (and get people using it) • A simple framework to identify conversational design opportunities • And so much more Emily Lonetto is Head of Growth, Partnerships & Community at Voiceflow Twitter: https://twitter.com/EmilyLonetto LinkedIn: https://www.linkedin.com/in/elonetto Voiceflow: https://www.voiceflow.com/ Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind Weekly for more marketing goodness: https://stewarthillhouse.carrd.co/

If you're going to put in the effort to build an audience, it's a smart move to actually own that relationship. Email newsletters is one of the most tried and true method to do so. Phoebe Bain joins Stewart Hillhouse to share behind the scenes of writing for hundreds of thousands of readers each week. On this episode of Top Of Mind, Phoebe and Stewart discuss: • Copywriting tips every marketer should know • Her process to create top-tier 3x per week newsletter • Morning Brew's multi-million dollar newsletter formula • And so much more Phoebe Bain is the marketing writer for Marketing Brew Twitter: https://twitter.com/notnotphoebe LinkedIn: https://www.linkedin.com/in/phoebe-bain Marketing Brew: https://www.morningbrew.com/marketing Connect with Stewart on Twitter: https://twitter.com/stew_hillhouse

There has never been a better time to share your ideas publicly as a writer. But at the same time, it has never been harder to stand out from the crowd. Stew Fortier joins Stewart Hillhouse on this episode of Top Of Mind to explain the ins and outs of writing in public. On this episode of Top Of Mind, Stew and Stew discuss: • The best advice for anyone just getting started writing in public • What Stew needed to validate before starting his writing community, Compound Writing • Trends that Stew is betting on for the future of writing • And so much more Stew Fortier is the co-founder of Compound Writing. Twitter: https://twitter.com/stewfortier Stew's Newsletter: https://stewfortier.com/stews-letter/ Compound Writing: https://www.compoundwriting.com/ --------- Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse Join Top Of Mind Weekly for more marketing tips & takeaways: https://stewarthillhouse.carrd.co/

Being clear on who your ideal customer will mean the difference between hearing thunderous applause and crickets. Adrienne Barnes joins Stewart Hillhouse on Top Of Mind to explain how to create your best buyer persona and attract more of your best customers. On this episode of Top Of Mind, you'll hear: • Why customer personas aren't supposed to be a one-and-done exercise • The best ways to get insights from your customers • Adrienne's favourite customer interview question • And so much more Adrienne Barnes is a content strategist and the founder of Best Buyer Persona. LinkedIn: https://www.linkedin.com/in/adrienne-barnes-2001/ Twitter: https://twitter.com/AdrienneNakohl Best Buyer Persona: https://bestbuyerpersona.com/ Newsletter: https://growtoamillion.substack.com/ ------- Join Top Of Mind Weekly for more marketing tips & takeaways: https://stewarthillhouse.carrd.co/ Say hi to Stewart on Twitter: https://twitter.com/stew_hillhouse

We might not know where the Creator Economy will end up, but one thing is for sure: those who create content will have more opportunities than those who don't. Blake Emal joins Stewart Hillhouse to share how creating content allowed him to fast-track his career towards being a CMO. On this episode of Top Of Mind with Stewart Hillhouse, Blake and Stewart discuss: • How Blake launched his first digital product • Why testing new ideas and connecting with others is more important than followers • What the absolute best content creators have in common • And so much more Blake Emal is the CMO of Copy.ai Twitter: https://twitter.com/heyblake LinkedIn: https://www.linkedin.com/in/uxblake Copy.ai: https://www.copy.ai/ Go behind the scenes of Top Of Mind -> https://stewarthillhouse.com/topofmind

Professional content creators are amazing at creating engaging content that their audiences love. So for a partnership between a brand and a creator to work, there need to be some ground rules. Roger Figueiredo joins Stewart Hillhouse to explain how the best partnerships are formed. On this episode of Top Of Mind, Roger and Stewart discuss: • The (very important) difference between an influencer and a creator • How brands can use creators for content and distribution • The business models of the most successful content creators • And so much more Roger Figueiredo is the VP of Marketing at #Paid. Twitter: https://twitter.com/rogerfigs LinkedIn: https://www.linkedin.com/in/rogerfigueiredo/ #Paid: https://hashtagpaid.com/

With more channels than ever and more noise to overcome, marketing teams are seeing a drastic evolution in what they can look like. Tracey Wallace joins Stewart Hillhouse on Top Of Mind to explain what the future of marketing roles looks like. On this episode of Top Of Mind, Tracey and Stewart discuss: • How To Become A Great Writer (Hint: Learn How To Edit) • Why Hiring An Agency Isn't The Only Project-Based Hiring Option • How She's Building Her Remote Marketing Team • And So Much More Tracey Wallace is Head of Marketing at MarketerHire. LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Twitter: https://twitter.com/TraceWall MarketerHire: https://marketerhire.com/

The best content marketers understand two things: how their work affects the business and how to get someone's attention. Benyamin Elias joins Stewart Hillhouse on Top Of Mind to explore how you can use momentum to make a dramatic effect on your business and to get the attention of the right people. On this episode of Top Of Mind, Benyamin and Stewart discuss: • What People Really Mean When They Say ROI (Return On Investment) • The Best Way To Get Buy-In For Your Big Idea • How The Content Marketing Landscape Will Look In The Future • And So Much More Benyamin Elias is the Director Of Content Marketing at ActiveCampaign and a writer. Twitter: https://twitter.com/BenyaminElias LinkedIn: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ ActiveCampaign: https://www.activecampaign.com/

Some of the most successful digital entrepreneurs use online communities to talk directly with their best customers. But until now there hasn't been a tool dedicated to online communities. Andrew Guttormsen joins Stewart Hillhouse to share how the best online communities are built. On this episode of Top Of Mind, Stewart and Andrew discuss: • What The Best Creators Understand About Creating Online Communities • The Difference Between an Audience and A Community • How Andrew's Company Circle Was Born (And The Problem They Solve) • And So Much More Andrew Guttormsen is the co-founder of Circle. Previously he was was VP of Growth & Marketing at Teachable

As social media continues to mature, so too will the role of influencer marketing on our feeds. Angelic Vendette joins Stewart Hillhouse on this episode of Top Of Mind to share what happens behind the scenes of highly effective influencer marketing campaigns. In this episode, Angelic and Stewart talk about: • What Questions To Ask Before Choosing An Influencer • How Angelic Would Spend $1000 On An Influencer Marketing Campaign • What Angelic Has Learned Managing Massive Influencer Campaings • And So Much More Angelic Vendette is the Head of Social Media & Influencer Marketing at Stitch Fix. She's also the founder of the sustainable faux fur brand Petit Pousin. LinkedIn: https://www.linkedin.com/in/angelicvendette Twitter: https://twitter.com/angelicvendette

Starting a Direct-To-Consumer (DTC) brand is really tough. But introducing a new category into an already busy industry? Only the smart survive. Sandro Roco joins Stewart Hillhouse to share how he's growing his beverage company Sanzo. On this episode of Top Of Mind, Sandro and Stewart discuss: • The Three Most Important Aspects of Any Physical DTC Product • What Sandro Looks For In Any New Marketing Hire • How To Create A Brand Story People Will Care About • And So Much More Sandro Roco is the founder of the beverage brand Sanzo. Sanzo website: https://www.drinksanzo.com/ Twitter: https://twitter.com/alessandroroco LinkedIn: https://www.linkedin.com/in/alessandroroco/

Consistently sharing your ideas publicly is one of the most predictable ways to grow a network and accelerate your career opportunities. But where exactly should you start (and more importantly, how to keep going)? Katie Mitchell joins Stewart Hillhouse to share how she uses LinkedIn to practice her craft and grow as a marketer. On this episode of Top of Mind, Katie and Stewart share: • The Exact Steps To Getting Started Writing on LinkedIn • The Formula For A Great Post • Why Building A Personal Brand Is A Sought After Skill • And So Much More Katie Mitchell is Head of Marketing at UserLeap and a prolific creator on LinkedIn. LinkedIn: https://www.linkedin.com/in/katherinesmitchell/

One of the most frustrating parts of creating content can be coming up with the ideas. Well, using this simple framework, you'll never again run out of content ideas for your blog, social, or video channels. John Bonini joins Stewart Hillhouse to talk all things content. On this episode of Top Of Mind, John and Stewart discuss: • The Importance Of A Repeatable Content Process • The Three Things People Look For On Google • Why You Should Think Like A Journalist When Writing Content • And So Much More John Bonini is the Director Of Marketing at Databox, and the founder of the Some Good Content community. LinkedIn: https://www.linkedin.com/in/jbonini/ Twitter: https://twitter.com/Bonini84 Some Good Content: https://www.patreon.com/somegoodcontent

Perception rules everything around us. But before going all-in on an idea, it's wise to first know what you want to be known for. Stephanie Cox joins Stewart Hillhouse to share how she manages to be seen everywhere her ideal customers are. On this episode of Top Of Mind, Stephanie and Stewart discuss: • How Perception Plays A Massive Role In Branding • Why It's Better To Show Than To Tell • Why She Thinks Marketing Qualified Leads Are Outdated • And So Much More Stephanie Cox is the Vice President of Sales and Marketing at Lumavate and the host of Real Marketers Podcast. LinkedIn: https://www.linkedin.com/in/stephaniecox/ Twitter: https://twitter.com/stephaniecox04

The job of a content marketer is not to write blog posts. Your job is to support the business. Jimmy Daly joins Stewart Hillhouse to share what he's learned from building a community of 1,900+ content marketers On this episode of Top Of Mind, Jimmy and Stewart chat about: • How Jimmy Is Getting His New Blog Off The Ground (As A Team of 1) • What Content Marketers Who Make Over $100k Know That Others Don't • How To Match Your Content Strategy With Your Business Strategy • And So Much More Jimmy Daly is the Founder of Superpath, a career resource for content marketers. LinkedIn: https://www.linkedin.com/in/jimmydaly/ Twitter: https://twitter.com/jimmy_daly Superpath: https://superpath.co/

Getting a new customer is cool. But you know what's really cool? Keeping a customer for life. Ramli John joins Stewart Hillhouse to discuss why investing in user onboarding could save your business. On this episode of Top Of Mind, Ramli and Stewart chat about: • Why More SaaS Businesses Should Think Like Costco • The 3 Things That Build High Converting User Onboarding • Ramli's Favourite Examples of Quality Onboarding • And So Much More Ramli John is the Program Lead at the Product-Led Institute and the host of Growth Marketing Today. LinkedIn: https://www.linkedin.com/in/ramlijohn Twitter: https://twitter.com/ramlijohn Podcast: https://growthtoday.fm/

What do the best businesses know about content marketing that others miss? In this episode, we learn that it really only comes down to three things. Devin Reed joins Stewart Hillhouse to go deep on what makes for good content and a good content strategy. On this episode of Top Of Mind, Devin and Stewart chat about: • Devin's Three-Part Content Formula • Why He Doesn't Mind Sending Apology Emails To His Customers • The Biggest Mistake He Sees Other Content Teams Making • And So Much More Devin Reed is Head of Content Strategy at Gong, and the host of Reveal: The Revenue Intelligence Podcast. LinkedIn: https://www.linkedin.com/in/devinreed/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.carrd.co/

Performance marketing is the science of turning attention into predictable revenue. But is that all? Alex Montas joins Stewart Hillhouse to explore the nuances of performance marketing. On this episode of Top Of Mind, Alex and Stewart discuss: • What Is A Traffic Arbitrage (And How You Can Find Your Own) • How To Design A Campaign Hypothesis • Whether Alex Thinks Brand and Performance Marketing Can Get Along • What Makes a Great Performance Marketer • And So Much More Alex Montas is Global Head of Performance Marketing and Strategic Partnerships at Bloomberg. Twitter: LinkedIn: https://www.linkedin.com/in/almontas/ --- Join Top Of Mind Weekly. Your weekly digest of marketing trends and how to make them work for you. Sign up today: https://stewarthillhouse.com/weekly/

Podcasting is having a moment in 2020, but what does the future hold for this unique channel? Craig Hewitt joins Stewart Hillhouse to explore what the future could look like for podcasting and whether it's the right channel for you. On this episode of Top Of Mind, Craig and Stewart discuss: • Why Craig Thinks Podcasting Is A Unique Type Of Content • The Biggest Mistakes Podcasters Make • Questions To Ask Before Starting A Podcast • What All The Best Podcasts Have In Common • And Much More Craig Hewitt is the founder of Castos, Podcast Motor, and the host of Rogue Startups Twitter: https://twitter.com/TheCraigHewitt Castos: https://castos.com/ LinkedIn: https://www.linkedin.com/in/craig-hewitt-78386a66/

Subscription business models require a different set of marketing skills to keep customers happy. Chase Alderton joins Stewart Hillhouse to share the common trends he's seen across 10,000+ subscription businesses. In this episode, Chase and Stewart discuss: • Business Models That Work Well With Reoccurring Charges • How To Avoid Customer Churn • The Three Steps To A Profitable Subscription Business • The Biggest Hurdle Marketers Need To Get Customers Over • And So Much More Chase Alderton is the Growth Marketing Manager at Recharge Payments LinkedIn: https://www.linkedin.com/in/chasealderton/ Recharge: https://rechargepayments.com/

When it comes to B2B marketing, your biggest competitor is status quo. Michael Haynes joins Stewart Hillhouse to discuss how to impress your B2B buyer and not scare them off. In this episode, Michael and Stewart discuss: • The 4 Things That B2B Buyers Are Looking For Right Now • How To Position Yourself As A Trusted Advisor To Your Customer • Why You Need To Listen On Three Levels To Understand Your Customer • How To Get Clarity On Your Customer's Buying Process • And So Much More Michael Haynes is a B2B customer specialist and the author of Listen, Innovate, Grow. Listen, Innovate, Grow: https://listeninnovategrow.com/about/ LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/

Whoever gets closer to the customer, wins. Katelyn Bourgoin joins Stewart Hillhouse to explain how to get inside the mind of your customer to really understand what they need. In this episode, Katelyn and Stewart discuss: • Why You Should Be Talking with Your Buyers (And Not Your Prospects) • The Most Common Barriers Keeping People From Doing Customer Research • Her Exact Gameplan If You Only Have 30 Minutes With A Buyer • And So Much More Katelyn Bourgoin is a customer-obsessed marketer and the founder of Customer Camp. Twitter: https://twitter.com/KateBour LinkedIn: https://www.linkedin.com/in/kallenro/ Customer Camp: https://customercamp.co/

Being consistent at creating content can become an annoying chore if you don't have the right systems in place. Amber Khan joins Stewart Hillhouse to share her system for creating thumb-stopping content. On this episode, Amber and Stewart discuss: • Why You Should Always Lead with Value • Where She Find Inspiration For Content Ideas • How To Unlock Content That's Trapped In Your Book • And So Much More Amber Khan is the founder and CEO of Repurpose Den, a content creation agency. Repurpose Den: http://repurposeden.com/test-drive-us/ LinkedIn: https://www.linkedin.com/in/meetamberkhan/

Getting traffic to your website is pointless unless you're able to convert. Khalid Saleh joins Stewart Hillhouse to discuss why conversion rate optimization is a marketer's best secret weapon. On this episode, Khalid and Stewart discuss: • Lessons in Bad Usability (And How It's Cost Taxpayers Over $1.3B So Far) • People's Two Most Precious Commodities • The 3 Factors Khalid's Found to Drive Most Buying Decisions • How He Steals Words Right From His Customer's Mouth For His Copy • And So Much More Khalid Saleh is an expert in conversion rate optimization and user research. He’s the CEO of Envesp, and the co-founder of FigPii. LinkedIn: https://www.linkedin.com/in/khalidh/ Envesp: https://www.invespcro.com/ FigPii: https://www.figpii.com/

Consumers are way smarter than marketers give them credit. They also have more choices than ever before. Mayur Gupta joins Stewart Hillhouse to discuss why brands need to think about more than just topline revenue. On this episode, Mayur and Stewart discuss: • How At A Systematic Level, Marketing Is All About Behaviour Change • Why Marketers Must Now Have A Blend of Analytical and Creative Skills • How He Balances Profitability with Purpose • And So Much More Mayur is CMO who's previously run teams at Freshly, Spotify, and Kimberly-Clark LinkedIn: https://www.linkedin.com/in/inspiremartech/

The best marketers learn from their mistakes faster than their competitors. Chantelle Marcelle joins Stewart Hillhouse to share how she leads by example by practicing with her own personal brand. On this episode, Michelle and Stewart discuss: • The Key Difference Between How B2B and B2C Do Social Media • How Fast Growing Companies Use LinkedIn To Dominate The Conversation • Advice On How To Get Started Making Your Own Content • How To Steal Like An Artist • And So Much More Chantelle Marcelle is a B2B marketing strategist, content writer, and highly aught after speaker. LinkedIn: https://www.linkedin.com/in/chantellemarcelle/

Being a professional creative has unique challenges that most other professions don't. Michael Tumlin joins Stewart Hillhouse to share his learnings as a creative entrepreneur. On this episode, Michael and Stewart discuss: • Why You Should Design For People, Not Algorithms • How To Design a Content Strategy For Different Platforms • The Biggest Mistake Creatives Make When It Comes To Social Media • And So Much More Michael Tumlin is a designer, podcaster, and founder of Michael Tumlin Designs Instagram: https://www.instagram.com/michaeltumlindesigns/?hl=en Podcast: https://podcasts.apple.com/us/podcast/creatively-brief/id1492818082 Website: https://www.michaeltumlindesigns.com/

To stand out online, being creative and knowing your audience will set you apart. Rick Buie joins Stewart Hillhouse to share his thoughts on advertising, creativity, and how to work well with an agency. On this episode, Rick and Stewart discuss: • Why Pointless Advertising Is Does More Harm Than Good • His Advice For Marketers at the Beginning of Their Career • The Two Streams of Thought In Advertising • And So Much More Rick Buie is Head of Brand Advertising at Amazon Business and an Adweek Executive Mentee. LinkedIn: https://www.linkedin.com/in/rickbuie/

Marketing partnerships are all around us: collaborations, features, cross-promotions. Katrina McCarter explains how to pitch, partner, and promote a marketing partnership in the right way. Katrina McCarter joins Stewart Hillhouse to talk about how marketing partnerships are one of the best ways to grow. On this episode, Katrina and Stewart discuss: • How To Find the Right Partner • The 4 Principles of a Successful Partnership • Why It's Possible For A Small Brand to Partner with a Big Brand • The Steps to Getting A Marketing Asset Created For Free • And So Much More Katrina McCarter is an award-winning author of two books and the founder of Out Loud, a marketing partnership program. Out Loud: https://www.katrinamccarter.com/outloud/ LinkedIn: https://www.linkedin.com/in/katrina-mccarter/

Creating a meaningful professional network has never been more important. James Carbary would know - he's built a seven-figure business off speaking with his ideal customers and creating hundreds of relationships along the way. James Carbary joins Stewart Hillhouse to talk about Content-Based Networking and why it's the future of business development. On this episode, James and Stewart discuss: • Why Content-Based Networking Is Like A Cheat Code • How To Add Legitimate Value (Especially When You've Got A Small Audience) • The Biggest Mistakes He Sees Others Making • What Kind of Content James Would Make If He Lost his 21,000 Followers) • And So Much More James Carbary is the founder of Sweet Fish Media and the Co-Host of B2B Growth Show. LinkedIn: https://www.linkedin.com/in/jamescarbary/ Sweet Fish Media: https://sweetfishmedia.com/ B2B Growth Show: https://sweetfishmedia.com/show/b2b-growth/

What would you do with 30 extra hours a month? If we want to excel in our career and personal life, we're going to need to take control of our time. Time Management specialist Kate Christie joins Stewart Hillhouse to talk about the common mistakes high achievers make when it comes to budgeting their time. In this episode, Kate and Stewart discuss: - Why Having a "Don't Do" List Is More Important Than A "To Do" - How To Conduct A Personal Time Audit (For Free) - How To Figure Out If You're A Natural Multi-Tasker (Hint: You're Not) - The Three Costs To Consider With Every Large Decision - And So Much More Kate Christie is a highly sought after speaker and author of 4 time management books. She's the CEO of Time Stylers. Connect with Kate on LinkedIn: https://www.linkedin.com/in/kate-christie/ Time Stylers website: https://www.timestylers.com/

The fastest, easiest, and most effective way to understand what someone else is thinking is to stop guessing what their perspective is - and to start asking them! Human connection specialist Brian Miller joins Stewart Hillhouse to explain how to better connect with others - both in person and virtually.