The Katie Lance Podcast

If getting on camera has been holding you back from video… this episode is for you.In this episode, I'm giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I'll walk you through a simple 3-step framework, what to say, and how to use clips you already have on your phone to create engaging content fast.If you've been overthinking video or putting it off, this will help you finally get started!Resources & LinksJoin the #GetSocialSmart AcademyVoiceover Videos Made Easy (Even If You Hate Being on Camera) - check out this class for an in-depth tutorial on this subject!Free Content GridLet's connect on IG @katielance

In this special episode, I'm taking you behind the scenes of the first-ever NAR (National Association of Realtors) Influencer Summit at NAR Headquarters in Chicago. I'm sharing my biggest takeaways from conversations with NAR leadership -  and what it all means for you as a real estate professional right now. From trust and communication to industry changes and advocacy, there's a lot happening behind the scenes. But at the end of the day, your success still comes down to how you show up, build relationships, and communicate your value.

In this episode, I'm giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We're diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable.If you've been thinking, “I know I should be using AI… but I'm not sure how,” you're not alone. I'm sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn't to replace you - it's to support you.We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed.Plus, I'm sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork.And as always, a reminder that while AI is powerful… community is everything. ❤️Links mentioned:The Realtor AI Content System 2026#GetSocialSmart AcademyIf you're ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect! 

If content creation feels like it takes way too long… this episode is for you.In today's episode, I'm sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it's clear this topic is hitting home for so many agents right now.In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch.We talk about how to:Quickly generate content ideas using Canva AITurn those ideas into posts in minutes (not hours)Use Magic Layers to edit and improve anythingBatch and repurpose content to stay consistentBuild a simple system that actually works for your businessIf you've ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective.

In this episode of The Katie Lance Podcast, I'm sharing highlights from a recent #CoffeeWithKatie class all about Descript and AI video editing.If video editing feels like the part that slows you down, this episode is for you. I'm walking through why video still matters so much for real estate, the biggest mistakes agents make when it comes to editing and repurposing content, and how I use Descript to save time and get more mileage from the videos I already create.In this episode, I cover:Why video is still one of the best ways to build trustThe real reason most agents get stuck with videoHow to edit video by editing textHow to improve your audio and remove filler words with AIHow to turn one video into multiple clips and postsBest practices for batching, repurposing, and keeping things simpleThe goal is not to create more content from scratch. The goal is to work smarter, not harder and get more results from the videos you are already recording. If you'd like the full class, replay, slides, and checklist, you can grab the training here. And if you're a member of the #GetSocialSmart Academy, this class is included along with all of our weekly trainings, replays, and resources. Learn more about the Academy here!Let's connect on Instagram @katielance 

AI tools are everywhere right now… but if you're a Realtor, the real question is: how do you actually use them in your day-to-day business?In this episode of The Katie Lance Podcast, I'm sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow.Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech.In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.Remember: AI should support your expertise — not replace it. Think of it as a first-draft assistant that helps you stay consistent and efficient during busy seasons.If you've been curious about AI but want practical, real-world examples for real estate professionals, this episode is for you.Links Mentioned in This Episode:Gemini + Google Tools Class#GetSocialSmart AcademyFree resource libraryQuestions? DM me on Instagram @katielance - thank you!

In this episode of The Katie Lance Podcast, I'm sharing highlights from my recent #CoffeeWithKatie training, AI Made Simple: Your Everyday ChatGPT Workflow. If ChatGPT feels overwhelming, generic, or like it makes you sound robotic, this episode will help you rethink how to use it the right way.I break down a simple 5-step workflow Realtors can use immediately to save time on captions, emails, listing descriptions, video ideas, and content repurposing - without losing their voice. You'll also hear practical examples and a simple action plan you can implement this week. AI doesn't need to replace you. It should support you.If you've ever thought, “I don't want to sound like AI,” this episode is for you.Links Mentioned:AI Made Simple: Your Everyday ChatGPT Workflow (replay + slides + The Everyday ChatGPT Prompt Playbook)Gemini + Google Tools: The Productivity Stack You Already Own in 2026

In this episode of The Katie Lance Podcast, I'm taking you behind the scenes of a recent live #CoffeeWithKatie session inside the #GetSocialSmart Academy.We did real-time Instagram hot seats. Real Realtors. Real profiles. Real feedback. And the themes that came up? They were too important not to share.If you've ever wondered:Is my Instagram profile clear enough?Why am I not getting traction?Should I be doing more video?Are carousels better than Reels?Am I overthinking this?This episode is for you. These are simple, practical tweaks that can instantly make your Instagram more searchable, more strategic, and more effective  -  without adding more work to your plate.Additional resources:Join the #GetSocialSmart AcademyDownload the Free Content GridGrab the Instagram MasterclassSubscribe on YouTubeFollow on InstagramBook Katie to Speak or Train Your TeamQuestions? DM me! 

If you feel like you're constantly posting on social media but not getting the leads you want, you're not alone. And the problem isn't that you need more content.In this episode, I'm breaking down the biggest shift I'm seeing right now in real estate marketing. The agents who are getting results are not posting more. They are building simple, repeatable systems that create consistency, visibility, and trust over time.We'll talk about why random acts of marketing don't work, how to stop reinventing your content every week, and the three core systems every real estate professional needs to generate leads without burnout. I'll also share where video, AI, and relationship-driven marketing fit into today's landscape and why connection is outperforming perfection.If you're ready to stop feeling overwhelmed and start marketing smarter, this episode will help you focus on what actually moves the needle.Helpful resources:Join the #GetSocialSmart AcademyDownload the Free Content GridGrab the Instagram MasterclassSubscribe on YouTubeFollow on InstagramBook Katie to Speak or Train Your Team 

Fresh off the stage at Inman Connect in NYC, I'm sharing what I'm seeing right now with Instagram for real estate agents. In this episode, I break down what's actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle.A few things I talked about.... • Behind the scenes at Inman Connect • Why Reels are still the #1 growth tool • Search is the new hashtag (Instagram SEO tips) • DMs as the new leads and conversations that convert • Easy Reel formats: talk-to-camera, B-roll, green screen • How to batch content and keep it simple • The 4 types of content every Realtor should postQuestions? Please DM me!

In this episode, I'm coming to you a little tired, very real, and recording late from my hotel room in New York City.I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I'm sharing an off-the-cuff check-in and some behind-the-scenes of what's been going on lately.I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now.I give a preview of my upcoming talk at Inman Connect in New York, where I'm sharing what's actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you're a real estate agent or business owner who doesn't want to be a full-time content creator, this conversation is for you.We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you.This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters.In this episode, we cover:Why I almost skipped recording this podcast (and why I didn't)Traveling for speaking gigs and college visitsSpeaking at Inman Connect New YorkWhat's actually working on Instagram right nowReels, Stories, and DMs for real estate professionalsWhy connection beats perfection on social mediaTaking the online offline in 2026Joining Rotary and getting involved in local communityNavigating content during heavy or uncertain timesWhy there's no app or AI tool that can replace youIf you enjoyed this episode, I'd love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins.Thanks for listening, and I'll see you on the next episode!

In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026.From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.In this episode, we cover:Why 2026 is shaping up to be the year of the nicheHow personal storytelling builds trust faster than facts and figuresSimple ways to stand out without posting moreEasy content ideas using emails and everyday inspirationHow to attract more local followers on InstagramRepurposing old content into new formats (carousel to reel and more)Common tech frustrations with social platforms and how to handle themWhy email marketing still matters in a “rented ground” worldDrafts vs scheduling and how to give your future self a giftThe power of recurring content themes for consistencyKatie also shares what's coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.Helpful Links:

Feeling overwhelmed by content, leads, and marketing ideas scattered everywhere?In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.”You'll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day.In this episode, you'll learn:Why Google Sheets is a powerful (and free) organization tool for busy professionalsHow to use Google Sheets for content planning, batching, and marketing calendarsSimple ways to track leads and follow-ups without a complicated CRMHow to manage open houses, events, and client experiences in one placeIdeas for using Google Sheets for productivity, market data, and collaborationCommon mistakes to avoid when setting up your sheetsKatie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet.Helpful links & resources:Access the full Google Sheets class (included for #GetSocialSmart Academy members)Join the #GetSocialSmart Academy for weekly Coffee With Katie trainings, community Zooms, and masterclassesRequest a fun sticker pack via the link here or email katie@katielance.comLet's connect on Instagram @katielanceIf you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast.

It's still early in 2026, and if you're feeling a little behind on your content or social media plan, you are not alone. In this episode, I'm breaking down the exact framework we teach inside the Get Social Smart Academy to help you create a simple, flexible, and realistic plan for your marketing this year.You'll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused.We also talk about why consistency matters more than ever in today's algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout.If you've been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence.Links Mentioned in This Episode2026 Planning Masterclass#GetSocialSmart AcademyGoogle Sheets for Content Organization classLet's connect! @katielance

In this episode, I'm sharing my real focus for 2026 - no hype, and no crystal ball required.I'm talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity.This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026.Happy New Year!

As the year comes to a close, I'm recording one last, completely unscripted podcast - from my driveway. With no notes, no studio, and no filters, this is a messy, honest year-end reflection on business, life, and everything in between.In this episode, I share what this past year really looked like behind the scenes, why consistency doesn't always mean perfection, and how I'm thinking about community, connection, content, and in-person experiences moving into the new year. We'll talk about social media, AI, handwritten notes, face-to-face conversations, and why relationships matter more than ever in a noisy world.If you're ending the year feeling proud, tired, hopeful, or unsure - you're not alone. Consider this a reminder that it's okay to give yourself grace and that done is better than perfect.Links mentioned in the episode:#GetSocialSmart AcademySmall Group CoachingLet's connect on Instagram @katielanceGet free stickers hereWould love to hear your feedback and what you would like to see in the new year - email me katie@katielance.com. Thank you and Happy New Year!

In this episode, I'm sharing my favorite things - the tools, apps, tech, resources, and just-for-fun goodies that are making a big difference in my business and life right now. Whether you're a real estate pro, entrepreneur, or just looking for new inspiration, this is my personal list of what I truly love and use.I'll walk you through exactly why I love each one, how I use them day-to-day, and where you can check them out for yourself. It's a mix of practical and personal - and a fun way to wrap up the year with purpose, intention, and a little joy. You can watch the full show here on YouTube.

In this August recap, Katie shares a behind-the-scenes look at life, business, and social media strategy. From her family's annual glamping trip to Pismo Beach and the milestone of having both boys in high school, to speaking at the NABOR Symposium in Naples, this episode is a mix of personal and professional highlights.Inside the #GetSocialSmart Academy, the theme was content strategy and repurposing - Katie recaps the biggest takeaways from recent trainings, including how to create one big idea each month, repurpose video content across multiple platforms, and write captions that truly connect.Plus, Katie shares what's coming next - the reopening of her small group coaching program and September's Academy theme of Instagram. She closes with encouragement for fall: don't be like Blockbuster. Keep evolving, adapting, and moving forward in your real estate business.Whether you're a Realtor, entrepreneur, or content creator, this episode will leave you inspired to simplify your strategy and take action.Links and resources mentioned:Content Strategy Masterclass#GetSocialSmart Academy6-Week Small Group Coaching (waitlist)#GetSocialSmart Vegas MastermindKatie's YouTube ChannelLet's connect! DM me on Instagram @katielance

It's the end of July - and this episode is your behind-the-scenes peek at life, business, and everything in between. I'm sharing a real, unfiltered recap of my summer so far - from unplugging in Maui and our big family reunion, to launching Canva Camp and locking in 5 new speaking gigs for 2025–2026.

In this power-packed episode, Katie Lance sits down with Marguerite Martin for Day 2 of our Summer Sprint series to help you reset and refocus your real estate business for the second half of the year. Marguerite shares practical strategies on how to track your numbers, understand your pipeline, and align your marketing with your income goals so you can finish 2025 strong—without the overwhelm. You'll learn how to simplify your tracking (even with a simple whiteboard or spreadsheet), identify what's working, and shift your prospecting to attract your ideal clients consistently.If you're feeling off-track or unclear about your next steps, grab a notebook, hit play, and get ready to clarify your plan to work hard, play hard, and thrive in your business.

Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market.You'll learn: ✨ Why brand clarity is crucial for attracting your ideal clients ✨ How to create a brand voice that feels like YOU ✨ Practical steps to audit your current marketing and social media ✨ How to build consistency across your messagingWhether you've been in the business for a few years or decades, this midyear business reset will help you confidently position yourself for the second half of 2025 and beyond.Grab your notebook, hit play, and let's reset your business together!

How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.You'll learn: ✅ How to build trust without feeling salesy ✅ Ways to align your passions with your business ✅ Tips for creating small, meaningful community initiatives ✅ Why “people, not pitching” is your superpower in real estateAmy's journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it's avocados, dogs, or sunsets, you'll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.

Ever wondered what really happens at our exclusive #GetSocialSmart Mastermind? In this episode, I'm pulling back the curtain and sharing the inside scoop - from the vibe and agenda to the transformations that happen when like-minded agents gather to level up. If you've been curious, this is your sneak peek!

Confused about Facebook and Instagram ads? You're not alone — and this episode is your shortcut to clarity. Katie shares a sneak peek of one of our most popular #GetSocialSmart Academy trainings: Meta Ads, Right Time, Right Strategy, featuring guest expert Annalisa Povlock

This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube!

In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.

AI is transforming how real estate professionals market their business, save time, and boost efficiency. In this special episode, I'm trying something new—bringing you two of my latest YouTube videos, back-to-back, all about ChatGPT, Canva, and AI for real estate!You'll learn: ✅ How to use ChatGPT for listing descriptions, social media, and client follow-up ✅ Canva's AI-powered tools for stunning real estate marketing ✅ AI video editing tools that make content creation a breeze ✅ The power of bulk content creation with Canva's AII also share insights on content repurposing - why putting your content in multiple places (without just spraying it everywhere) is a smart strategy for reaching more people.

Are you feeling overwhelmed, constantly working, and struggling to find balance in your business? You're not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn't have to be this way!In this episode of The Katie Lance Podcast, I'm sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am sharing it here!In this bonus episode of the show you'll learn:

Struggling with burnout while trying to grow your business? In this episode, I'm sharing three game-changing strategies to help you scale smarter, not harder. You'll learn how to set boundaries that protect your time, stand out in a crowded market, and create recurring revenue so you can build a business that works for you—not the other way around. Plus, stay until the end for an exclusive opportunity to join my Backstage Pass to Business coaching program and get personalized support to implement these strategies. Ready to work smarter and create more freedom in your business? Tune in now! Would love to hear from you - let's connect on Instagram!Looking for more on this topic? Watch the in-depth one-hour free webinar replay I did here on Zoom. Additional links:Backstage Pass to Business: https://www.katielance.com/backstagepass#GetSocialSmart Academy: https://www.katielance.com/academyKatie's Instagram: https://instagram.com/katielanceKatie's YouTube: https://www.youtube.com/katielanceconsulting

Instagram is evolving faster than ever, and if you're an entrepreneur, real estate pro, or content creator, you need to stay ahead of the trends to grow your brand and business in 2025.

In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.Plus, Katie celebrates the success of this month's Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.Whether you're a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.Key Takeaways:Why social media is rented ground and how to build stability.Organizing your content calendar for consistency in 2025.The power of pillar content for your marketing strategy.Setting actionable business goals to create momentum.Upcoming events to help you level up your strategy this year.

Are you ready to set your business up for success in 2025? In this episode, we dive into the essentials of goal-setting for entrepreneurs. From reflecting on 2024 to breaking down big goals into actionable steps, I'll share tips, tools, and strategies to help you create a plan that inspires progress and purpose. Whether you're a seasoned business owner or just starting out, this episode is packed with insights to keep you motivated and on track throughout the year. Let's dream big and make 2025 your best year yet!

Surprise! You get one more episode from me this year! We just hosted my 8th annual Katie's Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you'd like to see any of the products I'm talking about you can watch the replay over there or on my YouTube.This is such a fun broadcast - in this year's show I shared my favorite: tech tools, books, beauty items, travel essentials, comfort items and so much more! You can also check out the full fave list on my Amazon here. Note, I do receive a small commission off any orders places.I hope you enjoy listening to this broadcast - happy holidays! See you in 2025!Additional links:YouTube Broadcast: https://www.youtube.com/watch?v=zDoB5wFggWY&t=2160s Facebook Live Broadcast: https://www.facebook.com/KatieLanceConsulting/posts/pfbid0zpZLsL4LDfrYjQhpDYAGXMmFvKArxE39ZSFita345ZCGrKSwm9PWWUTreg33ZLKml Katie's Amazon list: https://www.amazon.com/shop/katielance End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy Let's connect! https://instagram.com/katielance

As the year comes to a close, it's the perfect time to reflect, recharge, and plan for what's next! In this episode, I share what the holidays mean to me, my favorite social media tips to start 2025 strong, and exciting opportunities you won't want to miss, including the Mastermind waitlist and our Academy sale. Let's finish the year with gratitude and set the stage for success!Additional links:Mastermind Waitlist: https://www.katielance.com/waitlistEnd-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy Subscribe to our YouTube Channel: https://www.youtube.com/katielanceconsultingLet's connect! https://instagram.com/katielance 

Is it just us, or is 2024 moving in fast-forward? In this episode we talk about the importance of community, family, and finding balance in a busy season. This month, we're diving into the power of building connections and nurturing a positive, supportive space in both business and life. Plus, we give you a sneak-peek into our 2025 plans — with a focus on fun, creativity, and protecting what brings you joy. Tune in for all the updates, inspiration, and a reminder to protect your peace in this busy season!Additional links:AcademyYouTube MasterclassMastermindInstagramYouTube channel

Feeling overwhelmed with social media (and life?) You aren't alone! In my latest podcast, I share some insights from a recent training we did on this very subject. I also share some personal thoughts after celebrating my (gulp) 49th birthday. Hint, I am excited to be flying into the last year of my 40s!Lastly - we have some exciting news, this week we re-opened our #GetSocialSmart Academy for one-week only!Can't wait for you to take a listen - please reach out to me and send me your feedback @katielanceAdditional links:Join the #GetSocialSmart AcademyYouTube MasterclassFree #CoffeeWithKatie replay@katielance on IG

Kindness counts. Empathy counts. Having a strategy counts - especially with social media in uncertain times.Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in times like these and so I thought I'd share some of these insights here on our podcast!I hope you enjoy it and as always -  please reach out with your feedback. Would love to hear from you!Additional links:AcademyMastermindContent gridRepurpose Masterclass replayIG Reels MasterclassFree webinar replay@katielance on IG

In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me katie@katielance.com.Additional links:Book Katie for speaking engagementsDownload Katie's slides from InmanConnect with KatieGet on the waitlist for our #GetSocialSmart AcademySign-up for our next Masterclass

There is a lot going on in the world right now. The good news is that the opportunity is wide open to control what you can control - especially with your content. As Walt Disney famously said about other amusement parks at the time he was dreaming of Disneyland, “Their mediocrity is our opportunity.”In this episode, I go behind-the-scenes into my recent new keynote at Inman Connect in Las Vegas and share how you can embrace the blank canvas in front of you for 2024. There is so much opportunity and I am so excited for it. Who is with me!?Additional links: Repurposing Content MasterclassVegas Mastermind in NovemberCanva Camp ReplaysLooking to book me as a speaker?Let's connect on Instagram!

Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner. I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icons like Walt Disney. Plus, discover a productivity hack that's been a game-changer for me, and get a sneak peek into our upcoming summer adventures. Stay cool, stay inspired and join us for a fun chat!Additional links:#CoffeeWithKatieLinkedIn MasterclassInman Innovator finalistsWaitlist for the #GetSocialSmart AcademyNEW 18-Month Social Media PlannerFounders podcast: How Walt Disney Built His Greatest Creation: DisneylandPlanet Money podcastFocus 5 productivity hackLet's connect!

Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganino's Mike Drop Era retreat in New York City.I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event, which featured dynamic discussions on storytelling, personal branding, and the power of intentional communication with Mike and three expert guest speakers.Stories build connections - and I am so excited to share some insights I learned on how storytelling captivates your audience. I share tips from: Marisa Corcoran about the art of copywriting and how giving your content a unique name can clarify your message. Laura Gassner Otting and the strategies for gaining ultimate control over your content to connect freely and authentically with your audience.Erica Reitman on creating a 'category of one'—establishing a personal brand so distinct, no one could possibly confuse you with anyone else.Whether you're looking to refine your brand or enhance your storytelling techniques, I hope you enjoy listening to my takeaways - and behind the scenes of this incredibly AWESOME event!At the end of the day it reminded me of the power of being “in the room where it happens” - there is so much magic that happens in a small group mastermind! P.S. We have a few spots left for our #GetSocialSmart Vegas Mastermind this Fall - we'd love to have you there - check out the details here! Additional links:Let's connect on Instagram!Mike Ganino on Instagram Erica Reitman on InstagramMarisa Corcoran on Instagram Laura Gassner Otting on Instagram #GetSocialSmart Academy #GetSocialSmart Mastermind

Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielance Additional links: LinkedIn MasterclassYellowstone pics and videosAcademy waitlistFacebook MasterclassVegas Mastermind in November  Katie's YouTube channel

Kindness counts, right? We just got back from NYC, and I am excited to share a bit about our trip, the kindness we experienced, some of the fun things we did and a few lessons along the way this month. I am also excited to also share some ‘wins' for the month, what I am reading and specifically, this episode - I am going to encourage you to find the helpers in your life. Life and business are too tough to do alone, am I right?Grab a cup of coffee of your favorite beverage and hear me dish about the month, some behind-the-scenes of life and business and more.I hope you enjoy the show! Would love to hear from you - message me over on Instagram if this resonates with you @katielanceAdditional links:YouTube Masterclass (replay) “Find the Helpers” (book)Facebook MasterclassVegas MastermindHAR Tech SummitLet's connect!

Grab a cup of coffee and let's chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard! I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mastermind! Take a listen and then let me know what you think - would love to hear from you!Additional links:YouTube Masterclass2024 #GetSocialSmart MastermindMy YouTube ChannelMy InstagramI'll Be There for You: The One about FriendsBurn Book: A Tech Love Story

Happy March! Grab a cup of coffee or your favorite beverage and let's catch up! In this episode I share what I'm listening to this month, what I am reading, how I am tracking ‘wins' this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what's next in 2024! Would love to hear from you if you enjoy this episode - DM me on IG @katielanceAdditional links:Billy Joel, “Turn the Lights Back On”Conversations That Matter (book)Katie's interview with Leslie Appleton-YoungRinglight/tripodiPhone micTeleprompter app ChatGPT MasterclassKatie's 6-Week Coaching

Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what I'm reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielanceAdditional links:Instagram Challenge: katielance.com/challengeInstagram Masterclass: katielance.com/masterclassMy slides from Inman: katielance.com/ICNYYouTube channel: https://www.youtube.com/katielanceconsultingSmart Brevity book: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/B0B5YCYCZF/ 

Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts! Subscribe to our YouTube channel here.Signup for the #GetSocialSmart Academy before the end of January: katielance.com/academy

Are you a real estate professional looking to dominate the digital landscape in 2024? My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective.Learn how to implement a 2024 social media strategy by using the following tips: Content is King: Dive deep into the significance of balancing content creation with engagement, ensuring your brand stands out. If you need a refresher on planning, don't miss our 'Social Media Planning for Real Estate' video linked below! Tech to the Rescue: Embrace the power of cutting-edge tools like Meta Business Suite, Hootsuite, Later.com, and Repurpose.io to streamline your workflow and save precious time. Strategic Distribution: Learn how to design a clear and concise content distribution plan that ensures your content reaches your target audience, driving leads and sales. Join me as I unpack these topics with actionable tips and industry insights tailored for real estate success. This podcast is perfect for agents and brokers eager to elevate their online presence and connect with clients in a meaningful way.Equip yourself with the knowledge to harness the latest in social media for real estate. Let's get your social media strategy on track for 2024!

In this episode, I'm thrilled to be joined by the internationally renowned keynote speaker and best-selling author, Marki Lemons-Ryhal, to delve into the world of Artificial Intelligence (AI) in the real estate industry. As a respected authority in real estate and technology, Marki offers a valuable overview of AI and OpenAI's ChatGPT, enlightening listeners on their groundbreaking implications for real estate agents and brokers. In this episode, we covered:* Understanding AI in Real Estate* Practical applications for AI* Education and training* AI Ethics and fairness* Future vision for AIConnect with Marki here: https://www.markilemons.com/ and here: https://www.instagram.com/markilemons/

In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking

Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads.But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen. And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you.So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out!Additional links: 365HawaiiLiving.com 365 Hawaii YouTube Channel 365 Hawaii Real Estate Minute YouTube Channel 365 Things to Do in Kona on Facebook Don't forget to subscribe to the Katie Lance Podcast so you never miss an episode!Enjoy this episode? We would love your review on on Apple!