Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!
Listeners of The Katie Lance Podcast that love the show mention: thanks katie, thank you katie, useful info, social media, real estate, marketing, authenticity, building, business, entrepreneurs, actionable, storytelling, sweet, advice, relevant, tips, sharing, giving, host, relatable.
The Katie Lance Podcast is a must-listen for anyone interested in marketing, social media, and business. Hosted by the knowledgeable and charismatic Katie Lance, this podcast offers valuable advice and insights from both Katie and her expert guests. The episodes are filled with actionable tips and information that can benefit anyone who listens.
One of the best aspects of The Katie Lance Podcast is Katie's expertise and ability to break down complicated concepts into simple, easy-to-understand terms. Her social media, branding, and marketing tips are always spot on and provide listeners with practical strategies that they can implement right away. The show is inspiring, educational, and delightful to listen to.
Another great aspect of the podcast is the variety of topics covered. Katie covers all aspects of marketing and social media, providing a well-rounded approach to building a successful brand. Whether it's discussing building connections to grow a business or navigating uncertain times, there's something for everyone in this podcast.
The only potential downside of The Katie Lance Podcast is that it may not offer much new information for experienced marketers or those already familiar with Katie's work. However, even for those individuals, the podcast still provides value through its storytelling format and personal insights from Katie.
In conclusion, The Katie Lance Podcast is a fantastic resource for anyone looking to improve their marketing skills and learn from an industry expert. With its insightful advice, relatable examples, and engaging format, this podcast is definitely worth a listen. Whether you're an entrepreneur, real estate professional, or simply interested in social media and branding, you'll find valuable takeaways from every episode.
Ever wondered what really happens at our exclusive #GetSocialSmart Mastermind? In this episode, I'm pulling back the curtain and sharing the inside scoop - from the vibe and agenda to the transformations that happen when like-minded agents gather to level up. If you've been curious, this is your sneak peek!
Confused about Facebook and Instagram ads? You're not alone — and this episode is your shortcut to clarity. Katie shares a sneak peek of one of our most popular #GetSocialSmart Academy trainings: Meta Ads, Right Time, Right Strategy, featuring guest expert Annalisa Povlock
This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube!
In this quick episode, I'm coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.Here's what I cover in this behind-the-scenes check-in:✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!) ✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31! ✅ Powerful insights from our new Backstage Pass coaching group, where we're diving into boundaries and protecting your peace ✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!) ✅ A preview of what's coming in April — it's all about video and YouTube inside the Academy!Whether you're riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity.
AI is transforming how real estate professionals market their business, save time, and boost efficiency. In this special episode, I'm trying something new—bringing you two of my latest YouTube videos, back-to-back, all about ChatGPT, Canva, and AI for real estate!You'll learn: ✅ How to use ChatGPT for listing descriptions, social media, and client follow-up ✅ Canva's AI-powered tools for stunning real estate marketing ✅ AI video editing tools that make content creation a breeze ✅ The power of bulk content creation with Canva's AII also share insights on content repurposing - why putting your content in multiple places (without just spraying it everywhere) is a smart strategy for reaching more people.
Are you feeling overwhelmed, constantly working, and struggling to find balance in your business? You're not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn't have to be this way!In this episode of The Katie Lance Podcast, I'm sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am sharing it here!In this bonus episode of the show you'll learn:
Struggling with burnout while trying to grow your business? In this episode, I'm sharing three game-changing strategies to help you scale smarter, not harder. You'll learn how to set boundaries that protect your time, stand out in a crowded market, and create recurring revenue so you can build a business that works for you—not the other way around. Plus, stay until the end for an exclusive opportunity to join my Backstage Pass to Business coaching program and get personalized support to implement these strategies. Ready to work smarter and create more freedom in your business? Tune in now! Would love to hear from you - let's connect on Instagram!Looking for more on this topic? Watch the in-depth one-hour free webinar replay I did here on Zoom. Additional links:Backstage Pass to Business: https://www.katielance.com/backstagepass#GetSocialSmart Academy: https://www.katielance.com/academyKatie's Instagram: https://instagram.com/katielanceKatie's YouTube: https://www.youtube.com/katielanceconsulting
Instagram is evolving faster than ever, and if you're an entrepreneur, real estate pro, or content creator, you need to stay ahead of the trends to grow your brand and business in 2025.
In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.Plus, Katie celebrates the success of this month's Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.Whether you're a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.Key Takeaways:Why social media is rented ground and how to build stability.Organizing your content calendar for consistency in 2025.The power of pillar content for your marketing strategy.Setting actionable business goals to create momentum.Upcoming events to help you level up your strategy this year.
Are you ready to set your business up for success in 2025? In this episode, we dive into the essentials of goal-setting for entrepreneurs. From reflecting on 2024 to breaking down big goals into actionable steps, I'll share tips, tools, and strategies to help you create a plan that inspires progress and purpose. Whether you're a seasoned business owner or just starting out, this episode is packed with insights to keep you motivated and on track throughout the year. Let's dream big and make 2025 your best year yet!
Surprise! You get one more episode from me this year! We just hosted my 8th annual Katie's Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you'd like to see any of the products I'm talking about you can watch the replay over there or on my YouTube.This is such a fun broadcast - in this year's show I shared my favorite: tech tools, books, beauty items, travel essentials, comfort items and so much more! You can also check out the full fave list on my Amazon here. Note, I do receive a small commission off any orders places.I hope you enjoy listening to this broadcast - happy holidays! See you in 2025!Additional links:YouTube Broadcast: https://www.youtube.com/watch?v=zDoB5wFggWY&t=2160s Facebook Live Broadcast: https://www.facebook.com/KatieLanceConsulting/posts/pfbid0zpZLsL4LDfrYjQhpDYAGXMmFvKArxE39ZSFita345ZCGrKSwm9PWWUTreg33ZLKml Katie's Amazon list: https://www.amazon.com/shop/katielance End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy Let's connect! https://instagram.com/katielance
As the year comes to a close, it's the perfect time to reflect, recharge, and plan for what's next! In this episode, I share what the holidays mean to me, my favorite social media tips to start 2025 strong, and exciting opportunities you won't want to miss, including the Mastermind waitlist and our Academy sale. Let's finish the year with gratitude and set the stage for success!Additional links:Mastermind Waitlist: https://www.katielance.com/waitlistEnd-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy Subscribe to our YouTube Channel: https://www.youtube.com/katielanceconsultingLet's connect! https://instagram.com/katielance
Is it just us, or is 2024 moving in fast-forward? In this episode we talk about the importance of community, family, and finding balance in a busy season. This month, we're diving into the power of building connections and nurturing a positive, supportive space in both business and life. Plus, we give you a sneak-peek into our 2025 plans — with a focus on fun, creativity, and protecting what brings you joy. Tune in for all the updates, inspiration, and a reminder to protect your peace in this busy season!Additional links:AcademyYouTube MasterclassMastermindInstagramYouTube channel
Feeling overwhelmed with social media (and life?) You aren't alone! In my latest podcast, I share some insights from a recent training we did on this very subject. I also share some personal thoughts after celebrating my (gulp) 49th birthday. Hint, I am excited to be flying into the last year of my 40s!Lastly - we have some exciting news, this week we re-opened our #GetSocialSmart Academy for one-week only!Can't wait for you to take a listen - please reach out to me and send me your feedback @katielanceAdditional links:Join the #GetSocialSmart AcademyYouTube MasterclassFree #CoffeeWithKatie replay@katielance on IG
Kindness counts. Empathy counts. Having a strategy counts - especially with social media in uncertain times.Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in times like these and so I thought I'd share some of these insights here on our podcast!I hope you enjoy it and as always - please reach out with your feedback. Would love to hear from you!Additional links:AcademyMastermindContent gridRepurpose Masterclass replayIG Reels MasterclassFree webinar replay@katielance on IG
In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy. I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me katie@katielance.com.Additional links:Book Katie for speaking engagementsDownload Katie's slides from InmanConnect with KatieGet on the waitlist for our #GetSocialSmart AcademySign-up for our next Masterclass
There is a lot going on in the world right now. The good news is that the opportunity is wide open to control what you can control - especially with your content. As Walt Disney famously said about other amusement parks at the time he was dreaming of Disneyland, “Their mediocrity is our opportunity.”In this episode, I go behind-the-scenes into my recent new keynote at Inman Connect in Las Vegas and share how you can embrace the blank canvas in front of you for 2024. There is so much opportunity and I am so excited for it. Who is with me!?Additional links: Repurposing Content MasterclassVegas Mastermind in NovemberCanva Camp ReplaysLooking to book me as a speaker?Let's connect on Instagram!
Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner. I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icons like Walt Disney. Plus, discover a productivity hack that's been a game-changer for me, and get a sneak peek into our upcoming summer adventures. Stay cool, stay inspired and join us for a fun chat!Additional links:#CoffeeWithKatieLinkedIn MasterclassInman Innovator finalistsWaitlist for the #GetSocialSmart AcademyNEW 18-Month Social Media PlannerFounders podcast: How Walt Disney Built His Greatest Creation: DisneylandPlanet Money podcastFocus 5 productivity hackLet's connect!
Have you ever gone to an event and just knew it was going to be life-changing? That is how I felt after leaving my dear friend Mike Ganino's Mike Drop Era retreat in New York City.I knew I had to record a podcast for you where I unpacked my notes and take-aways. In this raw (and sometimes messy) episode - I recapped my key takeaways from the event, which featured dynamic discussions on storytelling, personal branding, and the power of intentional communication with Mike and three expert guest speakers.Stories build connections - and I am so excited to share some insights I learned on how storytelling captivates your audience. I share tips from: Marisa Corcoran about the art of copywriting and how giving your content a unique name can clarify your message. Laura Gassner Otting and the strategies for gaining ultimate control over your content to connect freely and authentically with your audience.Erica Reitman on creating a 'category of one'—establishing a personal brand so distinct, no one could possibly confuse you with anyone else.Whether you're looking to refine your brand or enhance your storytelling techniques, I hope you enjoy listening to my takeaways - and behind the scenes of this incredibly AWESOME event!At the end of the day it reminded me of the power of being “in the room where it happens” - there is so much magic that happens in a small group mastermind! P.S. We have a few spots left for our #GetSocialSmart Vegas Mastermind this Fall - we'd love to have you there - check out the details here! Additional links:Let's connect on Instagram!Mike Ganino on Instagram Erica Reitman on InstagramMarisa Corcoran on Instagram Laura Gassner Otting on Instagram #GetSocialSmart Academy #GetSocialSmart Mastermind
Happy June! This month is all about working hard and playing hard. I am sharing some behind-the-scenes of our recent family vacation to Yellowstone (amazing!!) and a sneak-peek into what is coming up with our business and classes this summer. Lots of exciting things in the works! Would love to hear from you once you take a listen - DM me @katielance Additional links: LinkedIn MasterclassYellowstone pics and videosAcademy waitlistFacebook MasterclassVegas Mastermind in November Katie's YouTube channel
Kindness counts, right? We just got back from NYC, and I am excited to share a bit about our trip, the kindness we experienced, some of the fun things we did and a few lessons along the way this month. I am also excited to also share some ‘wins' for the month, what I am reading and specifically, this episode - I am going to encourage you to find the helpers in your life. Life and business are too tough to do alone, am I right?Grab a cup of coffee of your favorite beverage and hear me dish about the month, some behind-the-scenes of life and business and more.I hope you enjoy the show! Would love to hear from you - message me over on Instagram if this resonates with you @katielanceAdditional links:YouTube Masterclass (replay) “Find the Helpers” (book)Facebook MasterclassVegas MastermindHAR Tech SummitLet's connect!
Grab a cup of coffee and let's chat! In our latest podcast episode, we talk about March and reflect on a common theme for me: working hard and playing hard! I am excited in this episode to share some wins and insights from the road, meaningful family moments, some of my favorite books I read this month, and what is coming up including our 2024 Mastermind! Take a listen and then let me know what you think - would love to hear from you!Additional links:YouTube Masterclass2024 #GetSocialSmart MastermindMy YouTube ChannelMy InstagramI'll Be There for You: The One about FriendsBurn Book: A Tech Love Story
Happy March! Grab a cup of coffee or your favorite beverage and let's catch up! In this episode I share what I'm listening to this month, what I am reading, how I am tracking ‘wins' this year, tech tools I am using for better videos, insight on wine and customer service, and a sneak-peek into what's next in 2024! Would love to hear from you if you enjoy this episode - DM me on IG @katielanceAdditional links:Billy Joel, “Turn the Lights Back On”Conversations That Matter (book)Katie's interview with Leslie Appleton-YoungRinglight/tripodiPhone micTeleprompter app ChatGPT MasterclassKatie's 6-Week Coaching
Happy February! In this episode I share a life and business update including some exciting things we are working on this month, thoughts around change, what I'm reading and more! Would love to hear from you if you enjoy this episode - DM me on IG @katielanceAdditional links:Instagram Challenge: katielance.com/challengeInstagram Masterclass: katielance.com/masterclassMy slides from Inman: katielance.com/ICNYYouTube channel: https://www.youtube.com/katielanceconsultingSmart Brevity book: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/B0B5YCYCZF/
Happy new year! I am excited to share some updates and things we are working on for 2024 in our business and life. Take a listen and let us know what you think. DM me on Instagram @katielance with your questions or thoughts! Subscribe to our YouTube channel here.Signup for the #GetSocialSmart Academy before the end of January: katielance.com/academy
Are you a real estate professional looking to dominate the digital landscape in 2024? My latest podcast and YouTube video is your ultimate guide to crafting and implementing a winning social media strategy that's both efficient and effective.Learn how to implement a 2024 social media strategy by using the following tips: Content is King: Dive deep into the significance of balancing content creation with engagement, ensuring your brand stands out. If you need a refresher on planning, don't miss our 'Social Media Planning for Real Estate' video linked below! Tech to the Rescue: Embrace the power of cutting-edge tools like Meta Business Suite, Hootsuite, Later.com, and Repurpose.io to streamline your workflow and save precious time. Strategic Distribution: Learn how to design a clear and concise content distribution plan that ensures your content reaches your target audience, driving leads and sales. Join me as I unpack these topics with actionable tips and industry insights tailored for real estate success. This podcast is perfect for agents and brokers eager to elevate their online presence and connect with clients in a meaningful way.Equip yourself with the knowledge to harness the latest in social media for real estate. Let's get your social media strategy on track for 2024!
In this episode, I'm thrilled to be joined by the internationally renowned keynote speaker and best-selling author, Marki Lemons-Ryhal, to delve into the world of Artificial Intelligence (AI) in the real estate industry. As a respected authority in real estate and technology, Marki offers a valuable overview of AI and OpenAI's ChatGPT, enlightening listeners on their groundbreaking implications for real estate agents and brokers. In this episode, we covered:* Understanding AI in Real Estate* Practical applications for AI* Education and training* AI Ethics and fairness* Future vision for AIConnect with Marki here: https://www.markilemons.com/ and here: https://www.instagram.com/markilemons/
In this podcast, Katie Lance, renowned keynote speaker, takes the stage at Inman Connect Vegas 2023 (#ICLV). Dive deep into the transformative power of AI, the capabilities of ChatGPT, and the influence of Canva in the real estate world. This is a glimpse into the technological future of our industry! Looking for an impactful speaker for your next event? Contact me now to elevate your audience's experience! https://www.katielance.com/speaking
Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads.But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen. And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you.So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out!Additional links: 365HawaiiLiving.com 365 Hawaii YouTube Channel 365 Hawaii Real Estate Minute YouTube Channel 365 Things to Do in Kona on Facebook Don't forget to subscribe to the Katie Lance Podcast so you never miss an episode!Enjoy this episode? We would love your review on on Apple!
Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!Additional links:Connect with Katie on IG @katielanceConnect with Chelsea on IG @chelsea.peitz
In this inspiring interview, we sat down with Karin Carr, founder and CEO of Karin Carr Coaching, Amazon bestselling author, and a renowned expert in video marketing for small businesses. Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of judgment, and creating effective video content. Don't miss out on this empowering conversation!Additional Links: Subscribe to our YouTube Channel Leave a review of our podcast Connect with Karin on YouTube and Instagram Check out Karin's book
Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals. In this episode, Katie dives deep into the world of real estate branding and marketing with Christine and Carrie, asking them about the most common mistakes real estate agents make and how they can avoid them. They also discuss the importance of having a personal brand as a real estate agent and the key elements to building a strong brand in the industry.Additionally, Christine and Carrie share their insights on the most effective marketing strategies for real estate agents, both online and offline, and how agents can differentiate themselves in a crowded market. They also share some examples of successful branding and marketing campaigns they have worked on with real estate agents, and what made these campaigns so effective.Whether you're a real estate agent or someone interested in marketing and branding, this episode is full of valuable insights and practical tips to help you succeed in the competitive world of real estate. Don't miss it!Additional links: #GetSocialSmart Academy: http://katielance.com/academy Connect with Carrie and Christine: https://www.postandbeamcreative.com/ and https://www.instagram.com/postandbeamcreative/
This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie!In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership. Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this engaging discussion with one of the leading voices in marketing and business development. Tune in to gain valuable insights and inspiration for your own entrepreneurial journey.Special thanks to Lori Muller, President of EXIT Realty, for joining us as the guest host and conducting this insightful interview with Katie Lance. We appreciate your time and efforts in bringing this conversation to our audience.Additional Links: Connect with Katie on Instagram: https://www.instagram.com/katielance/ Join the #GetSocialSmart Academy: https://katielance.com/academy/ Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-muller-7988077/ For more information about EXIT Realty: text KatieLance to 85377 or go to https://www.joinexitrealty.com/
Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years.During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera.Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition.With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business!Additional links mentioned: Melanie's Instagram: https://www.instagram.com/melaniegalearemax/ Melanie's podcast: http://www.shiftdisturber.com/ Melanie's virtual tour tutorial: https://youtu.be/h9H3CVeUpsI Melanie's 20+ content ideas from open houses: https://youtu.be/KVMCgxLSlls #GetSocialSmart Academy with Katie Lance: https://katielance.com/academy Live video resource: https://streamyard.com/ Graphics and videos: https://www.canva.com/
In this episode, we dive into the world of customer experience and standing out in a crowded market with author Brittany Hodak. Her latest book, "Creating Super Fans," is all about creating loyal customers who will not only continue to support your business, but also spread the word to others.During our conversation, we discuss the importance of customer experience in every aspect of a business, including real estate, and how it can make or break a company's success. We also talk about the challenges of differentiating yourself in a sea of sameness and how to create a unique brand identity that resonates with customers.Brittany shares her insights on how to build a community of loyal fans, including the importance of authenticity, engagement, and going above and beyond for your customers. Whether you're a small business owner or a large corporation, her advice will help you create a memorable customer experience that keeps customers coming back for more.Join us as we explore the power of creating super fans and the impact it can have on your business!More about Brittany: Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”Connect with Brittany on InstagramOrder Brittany's book hereListen to Brittany's podcast
In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business.Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.Katie and Stephanie also discuss the importance of staying true to who you are and maintaining authenticity on social media. They share practical tips for creating engaging and effective video content, as well as strategies for maximizing your social media presence to stand out from the competition.Whether you're new to social media or looking to take your real estate business to the next level, this episode is full of valuable insights and actionable tips to help you master the art of video and social media marketing. Tune in to learn from two experts in the field and take your real estate business to new heights.About Stephanie:I'm a retired REALTOR®️ with a passion for helping others navigate social media to grow their real estate business in a fun and effective way. As an extroverted introvert, I will really come to life when asked about Apple products, Instagram, creating art, cats, digital planners, coffee or new wave synth music.Connect with Stephanie: On Instagram here or here Connect with Katie: On Instagram #GetSocialSmart Academy Resources that Stephanie shared: InShot Sparked book and quiz BeReal
Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we'll explore the concept of active listening and how it can be applied to social media interactions. You'll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We'll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.Big thanks to WomanUP and the California Association of Realtors for allowing us to repost this interview done by Leslie Appleton-Young and Katie Lance.
Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023.You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I
Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.I know you will enjoy this conversation - listen on YouTube or on our podcast!About David:David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know! David's goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.Additional links: Download David's free marketing resource here Connect with David on Instagram Connect with Katie on Instagram Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Have you ever wondered what it would be like to work with your spouse or partner? In this week's episode, I chat with my partner in life and business - my husband Paul Lance!We chatted about what it's like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons learned on team building, sales, business development and much more!Additional Links: Connect with Paul: https://www.linkedin.com/in/paul-lance-644058a/ Connect with Katie: https://instagram.com/katielance Voxer app: https://www.voxer.com/ #GetSocialSmart Academy: https://katielance.com/academy #GetSocialSmart Mastermind: https://members.katielance.com/waitlist Do you have ideas for topics for our podcast? Email me at katie@katielance.com
Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this!In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!Links referenced in the interview: https://videoshop.net/ https://www.canva.com/ https://www.rev.com/ https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692 https://www.getcaptions.app/ https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/ https://apps.apple.com/us/app/teleprompter/id941620509 Connect with Lynda:Website: https://lyndagill.com/ Facebook: https://www.facebook.com/lyndagillkauairealtorYouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ LinkedIn: https://www.linkedin.com/in/lyndagill/ Instagram: https://www.instagram.com/lyndagillkauairealtor/ Join our Mastermind Waitlist: https://members.katielance.com/waitlistCheck out our GetSocialSmart Academy: https://katielance.com/academy
Recently, we celebrated our 10-year business anniversary with a special Facebook Live! This is a replay in case you missed it. The entire month of October had us celebrating and reminiscing, and this Facebook Live was a great way to cap off the month!Listen to the replay for some fun giveaways, hear some valuable social media tips, content ideas, lessons learned, and nuggets from some awesome guests.Prefer to watch the original FB Live replay? Click here: https://fb.watch/gEW84HiadM/What has been your biggest "aha" moment you have had from connecting with me? I would love to hear from you!
Are you ready to learn all about Instagram Reels, YouTube and what is working right now to grow your real estate business? In this Flashback Friday episode I'm excited to share a great conversation I had a few weeks back with a dear friend of mine, Chavi Hohm, over on Instagram Live.Chavi is co-founder of Team Diva Real Estate. Team Diva Real Estate is an incredible, powerhouse team in the greater Seattle area. I have known them for years and one of the things I absolutely love about Chavi and her partner Kim is how they are always raising the bar for the industry.They are continuously putting incredible content out through social media, their blog and their email marketing efforts. Most recently, their content on Instagram Reels and YouTube have been a huge success. They have also made some new strategic changes to how they produce, create and distribute content - and Chavi was generous enough to share so many great tidbits!I know you will enjoy this conversation with Chavi as she shares her tips and insights all about IG Reels and YouTube!Additional links: Original IG Live broadcast Team Diva Real Estate on IG The Personal is Political - interview with Team Diva Real Estate Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Have you been wanting to grow your real estate business through YouTube but weren't sure how? I recently had the pleasure of interviewing long-time #GetSocialSmart Academy member, Christian Walsh. Over the last two years, Christian has grown his YouTube channel to more than 16K subscribers and has impacted his business in so many ways.As Christian says, he does not want to cold call - but by creating helpful and relevant videos on a regular basis he is able to attract and generate so much business!In this interview, we chat about Christian's road to video, how he schedules and plans his YouTube content, how he generates more views on YouTube, how he uses his YouTube videos to improve his SEO and build his email list and much more. I know you will love this conversation!About Christian:Christian Walsh is Founder and Residential and Investment Professional at WIRE Associates, which is positioned under Coldwell Banker Global Luxury in Newport Beach, CA. With a long-time passion for real estate, his success in today's market comes from delivering absolute best-in-class service to each seller, buyer and investor he works with.With years in sales and marketing for one of the premier real estate training companies in the nation, he consistently receives top accolades in real estate sales, including holding the top spot in residential multifamily property sales for Coldwell Banker Realty in Newport Beach. He is a member of Coldwell Banker International President's Premier and consistently ranks in the top 1% nationally among NRT's 50,000+ agents.In addition to working with multifamily properties and traditional residential buyers and sellers, he has leveraged his background in architectural design, construction and new home sales to help builders and developers with infill redevelopment opportunities. He specializes in finding the highest and best use for each property. On his popular YouTube channel, he shares advice to help buyers & sellers and landlords & renters make the best decisions in today's housing market.Christian graduated cum laude from the University of California, Irvine with a BA in Philosophy. He lives in Newport Coast with his wife and their four children. When not in the real estate trenches, he enjoys family time, fitness, reading, technology and zombie movies.Additional links: WIRE Associates YouTube channel WIRE Associates website WIRE Associates Linktr.ee Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
In this Flashback Friday episode, I am excited to flashback to an interview I did a few weeks back with Linda O'Koniewski and Christine George!Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer Experience for Zinnia. Zinnia is a first-of-its-kind, anti-franchise solution for a real estate team or company looking to become a full-service brokerage. I was thrilled to be chatting with Linda and Christine to get the inside scoop about Zinnia, real estate marketing, branding, growing your business and so much more!Additional links: Original Facebook Live broadcast Learn more about Zinnia Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
I recently had the pleasure of chatting with long-time #GetSocialSmart Academy member, Nora Lynch Smith all about real estate, her love of learning, her advice to newer agents, social media and more!Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top producing residential real estate agent!I love Nora's passion for embracing new platforms like TikTok and Instagram Reels, her commitment to excellence and her passion for education. I know you will love this conversation as much as I did!Additional resources: Connect with Nora on Instagram Connect with Nora on LinkedIn Connect with Nora on Facebook Nora's website Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.In this Flashback Friday episode, I am excited to revisit a talk with Katie about her journey in our Academy and how it's helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more.Podcast listeners – this interview was originally published on our YouTube channel (here) but the podcast includes some bonus content for you at the end – so make sure you listen all the way to the end!Additional resources: Connect with Katie Clancy on Instagram here and here The Happiest Person in Real Estate Podcast What's Good Cape Cod? YouTube Show Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
I recently had the pleasure of interviewing #GetSocialSmart Academy member, Jim Chu for our monthly Academy Spotlight series!Jim has been in real estate about six years, and is a real estate salesperson with Royal LePage Real Estate Services in Mississauga, Ontario - Canada. He's also been a part of our Academy for almost a year and a half.In our conversation we talked about his vast experience before real estate and how that has impacted his business. Jim also shared his journey with social media, what is working for him right now with video marketing, Instagram and so much more. We also talked about being consistent and how having a plan is key!I know you will enjoy the interview! Check it out on our YouTube channel and on our podcast!About Jim:Jim had vast experience in many fields prior to entering the world of real estate.He initially worked in the restaurant field including a golf country club, Greek/ Mediterranean restaurant, English pub, sports bar and a TexMex restaurant which later took him into wine sales - where he learned a lot about customer service and the need to hustle.Jim's career then took him into a production supervisor position in an instant printing company where he learned logistics, organization skills and scheduling. Skills that serve him well today. He also worked as a charter bus driver touring groups to Ottawa, Montreal, Quebec City, New York City, Washington D.C., Chicago, Boston and many other cities. He still holds a Class B driver's license and with this opportunity, he credits a great deal of responsibility and interpersonal interaction.Jim is an avid photographer which he has done both as a hobby and professionally. He still enjoys photography and these days, video work on his listings.Growing up in Toronto, Jim studied mechanical and architectural drafting at Central Technical School.The vast background that Jim possesses would amalgamate into a “well rounded” career in real estate where his drafting, photography, mechanical and architectural experience; combined with customer service, organization and sales would all be put to great use!Jim has owned a vast collection of real estate from houses, condos and lofts through various parts of the city of Toronto and Mississauga where he worked along with a custom home builder to build a 3200 sq ft. modern home with an extensive landscape plan that he had a huge part in creating. He resides there today with his wife, in the Lakeview community. His knowledge also helps his clients when considering a new build experience.Additional links: Jim's website Jim on LinkedIn Jim on Facebook Jim on Instagram Jim on YouTube Jim's Blooper Reel Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
It's Flashback Friday! Today we're revisiting one of my favorite interviews with my dear friend and long-time Realtor, Stephanie Lanier.I had the pleasure of speaking with Stephanie about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it's all about family!As Stephanie says, “It's messy and hard but you can do both with a team.”Stephanie talks about how she balances work and family and how it's less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.Thank you Stephanie for being on our show!About Stephanie:Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.Stephanie's life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.Additional links: Connect with Stephanie on Instagram Lanier Property Group The Inspiration Lab Stephanie's Guides: Hurricane Guide | Waterfront Property Guide Check out lots more interviews on the podcast here Check out lots more interviews on the podcast here Do you have ideas for topics for our podcast? Email me at katie@katielance.com Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
I had the pleasure of interviewing long-time #GetSocialSmart Academy member and 20-year real estate veteran Lisa Escue! Lisa and her husband just left a major franchise and branched out on their own. We had a great conversation about their business and evolution, what it's like to re-brand, how they have built their business in the Dallas/Fort Worth area, what's working with their marketing and so much more! Lisa is a seasoned real estate professional with over 20 years of experience. She has invested in multiple real estate designations to better serve her clients. Over the course of her career, she has been recognized for sales production and has received numerous awards. She is naturally curious and values listening and learning to ensure she provides the best buying or selling strategy for her clients. She likes to think she has a “get-er-done” attitude when it comes to her clients, she can anticipate their needs and is proactive in finding solutions before any issues arise. One of her clients noted, “Lisa works tirelessly on behalf of her clients and makes what can be an overwhelming process simple and manageable from start to finish. I found Lisa to be extremely knowledgeable of the market, resourceful, reasonable in her approach, and incredibly hard working.” She loves what she does. She believes she is living out her purpose and passion, and she loves the opportunity she gets every day to lift others up.As a native of Kentucky, she's a huge Wildcats fan and a trained Stephen's Ministry leader. Together with her husband and teammate, Mark, she serves the Trophy Club, Roanoke, Grapevine, Keller, Southlake, and the DFW and Alliance Corridors' markets.Links: https://www.escuerealestate.com/ Are you subscribed to our YouTube channel yet? Check out our #GetSocialSmart Academy Spotlight series on YouTube Check out lots more interviews on the podcast here Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
Can you believe that the end of 2021 is around the corner? This year has flown by. In this episode I thought I'd share some reflections personally and professionally and some things on the horizon for 2022. I can't wait for you to listen!This year in 2021 we celebrated our 9-year business anniversary and our 20-year wedding anniversary! We are so grateful for our business (we are having our best year ever and we are so grateful for our clients and our team!) We are incredibly grateful for our health, our faith, our two amazing boys who are growing like weeds and the opportunities to travel again.Going into 2022, we have some exciting things lined up especially for content. Sometimes we find our content tends to get a bit buried - so you may see less from us here on the podcast - BUT we are really focused more on quality versus quantity with our content. We want to give each podcast and piece of content truly get the attention and breathing room it deserves. We are on the lookout for people doing great things!Also for 2022 - I would love to get my hubby and partner in business Paul on this podcast - would you like to see him on the show?? I would love to know! If you have enjoyed my podcast this past year - we would love it if you'd share it with a friend! Your shares make a huge difference - we so appreciate it!What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me! Links: What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me at katie@katielance.com. Listen to our backstory in episode 1 and episode 2 of the podcast Are you subscribed to our YouTube channel yet? Check out our #GetSocialSmart Academy Spotlight series on YouTube Check out lots more interviews on the podcast here Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
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