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In a rapidly shifting market, breweries face the challenge of adapting to survive. This talk explores how thoughtful, strategic branding and package design can be a lifeline, helping breweries make the right moves to reach their target audience. We'll discuss the value of brand audits to leverage existing equity, identify smart improvement areas, and make informed decisions on hiring the right designer. Discover how investing in design—even when budgets are tight—can strengthen brand presence, foster connections, and ultimately help breweries thrive in the new economy. Key Takeaways: Harness Brand Equity Through Audits: Learn how a brand audit can uncover hidden value, helping you make strategic, equity-driven decisions for cost-effective growth. Identify Smart Improvement Areas: Discover ways to prioritize brand elements that deliver the most impact, ensuring every design choice maximizes value in a tight market. Select the Right Design Partner: Gain insight into what to look for when hiring a designer, ensuring they understand your brand's goals and can create targeted, audience-focused designs. Design as an Investment, Not an Expense: Understand how thoughtful, strategic design can become a powerful tool for connection and longevity, positioning your brand to thrive through market transitions. Elbongurk Design is a boutique branding and package design agency focused on the food and beverage space. Elbongurk is dedicated to helping brands make a lasting impression through standout, compliant, and market-ready packaging. Elbongurk's founder, Jillian, brings a unique blend of real-world and academic expertise. Before launching Elbongürk, she spent nine years as a tenured professor at a NASAD-accredited university, where she taught brand and package design, product systems, and brand identity. With a background in designing for well-known retail brands like Pottery Barn, Target, and West Elm, she understands the demands of bringing a vision to life in the competitive retail environment. Jillian has also shared her insights at the Craft Brewers Association conference and on industry podcasts, covering topics from beer branding to impactful packaging design. Stay up to date with CBP: http://update.craftbeerprofessionals.org/ Join us in-person for CBP Connects Half workshop, half networking Charlotte, NC | June 9-11, 2025 Register now: https://tickets.beertrail.com/e/cbp-connects-charlotte
The federal government recently announced two new measures to help small craft brewers: capping the excise duty on alcohol, and cutting it in half for the first 15-thousand hectolitres of beer produced. We get reaction from the Craft Brewers Association of Nova Scotia... and a small brewer in the Annapolis Valley who says provincial measures would go further in helping small-scale producers.
On this edition of Kettle Additions, Austin chats with Amber Hinkle of the Craft Brewers Association of Oklahoma.
Amber Hinkle, CEO of Craft Brewers Association of Oklahoma says even if you don't like beer, there is something for everyone. Hinkle talks about how the beer business is exploding and how the non-alcoholic options are making a big splash.
Ben and Chris chat with Ren Navarro, the founder of Beer. Diversity. about the Craft Brewers Association, equity, diversity, and inclusion in beer, and the definition of “craft” (again, sorry). Plus we debate the merits of watching the world burn and Ben eats a burrito mid-podcast! Mentioned on this episode: - The Hundred Year-Old-Man Who Climbed Out the Window and Disappeared by Jonas Jonasson - A Man Called Ove by Fredrik Backman - High on the Hog by Jessica B. Harris
For the first time, Brewery Travels visits Oklahoma, with a focus on the capital, Oklahoma City. With Joel this week are Tabbi Burwell (Executive Director of The Craft Brewers Association of Oklahoma), and Greg Horton (Senior Writer at 405 Magazine with a focus on all things alcohol). They discuss many topics, such as the recent brewery boom, how legislation has changed, the Oklahoma Craft Beer Trail, and much more! You can follow Greg on Twitter: @winerev You can follow Tabbi on Twitter: @tabbiburwell Joel has visited over 700 breweries across 44 states plus Washington D.C. and has been able to make connections with many amazing individuals because of his travels. He is currently living on the road with his family, constantly “exploring more content and doing extensive research” (which just means visiting breweries and drinking beer)! The goal of Brewery Travels is to provide more information about craft beer scenes from around the country and shine a light on some of the excellent individual breweries that call these cities home. From Portland, Maine to San Diego, California. Austin, Texas to Duluth, Minnesota. The bright lights of New York City to the farmland of rural Iowa. Brewery Travels plans to run the gauntlet of locations, providing in-depth information on as many places as possible. With episodes coming out weekly on Thursdays, Brewery Travels is where you can get your fix if you enjoy a craft beer or traveling. Cheers! Follow Joel's travels on social media: Twitter: @brewerytravels Instagram: @brewery_travels Website: www.thebrewerytravels.com A Production of The Sota Pod Episode 31: Oklahoma City, OKC - Featuring Tabbi Burwell & Greg Horton
Season 3 - Episode 24 Recording Date: 11/1/2021 Beers Reviewed Marshall Brewing – Grand Lake Light Anthem Brewing – Always In Love Nothing's Left Brewing – Deez Nuts Special Guest: Tabbi Burwell, Executive Director Oklahoma Craft Brewers Association https://craftbeerok.org/ https://www.facebook.com/CraftBrewersOK https://www.instagram.com/craftbrewersOK/ https://twitter.com/craftbrewersOK Craft Beer Bucket List with Mike and Big Ray. We review "Beers you Need to Try, Before You Die!" Mike and Big Ray have been best friends for over 20 years. Mike, who is a professor at Arkansas Tech University, a previous brewery owner, and does research and consultant work in the brewing industry. Big Ray who is a PMP certified Project Manager and part time You Tuber residing in Broken Arrow, OK travels frequently for work and enjoys craft beers across the United States. Be sure to follow us on social media for behind the scenes action and photos of the Craft Beer You Have to Try Before You Die! https://www.facebook.com/thecraftbeerbucketlist/ https://www.instagram.com/craftbeerbucketlist/ https://twitter.com/TheCBBL Craft Beer Bucket List Podcast Links: https://linktr.ee/craftbeerbucketlist _____________________________________________ Nothing's Left Brewing https://www.nothingsleftbrew.co/ https://www.facebook.com/nothingsleftbrewing https://www.instagram.com/nothingsleftbrewing/ Anthem Brewing https://www.anthembrewing.com/ https://www.facebook.com/AnthemBrewing https://www.instagram.com/anthembrewing/ https://twitter.com/AnthemBrewing Marshall Brewing https://www.marshallbrewing.com/ https://www.facebook.com/MarshallBrewing https://www.instagram.com/marshallbrewing/ https://twitter.com/marshallbrewing?lang=en Season 3 Sponsors Smoke Sessions BBQ Specializing in central Texas style barbecue. Smoke Sessions Barbecue is open 6 days a week and available for catering and large events. https://www.facebook.com/SmokeSessionsBarbecue DroneOcle Licensed and insured aerial video and photography services based in the Tulsa Metro Area. We offer hourly rates and packages based on your individual needs. We use the latest consumer technology available to process all work in house. https://www.facebook.com/DroneOcle Red Dirt LLC Red Dirt is a parks, recreation, and tourism services agency. Our goal is to provide the tools, information, and leadership to help plan, guide, and market your organization. www.reddirt.us Please remember to always drink responsibly! - #DrinkLocal --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/craftbeerbucketlist/support
Pat Lively, of Lively Brewing, joins the show. Pat is veteran brewer who started his career at COOP Brewing. Pat talks about running his own brewery, the Oklahoma craft beer scene and his role as president of the Craft Brewers Association of Oklahoma.Nick & I "sipped" on the 12% Bless Your Heart Imperial Stout from Roughtail Brewing, while Pat imbibed on Lively Brewing’s Passion Fruit Tart. Mystery beers include Martin City’s Doughnut Stout, Salted Caramel Imperial Ale from Southern Tier and Ancient Arkana, a collaboration from Roughtail and Prairie OKC.
South Africa has reintroduced some restrictions as coronavirus cases continue to rise. The BBC's Matthew Davies discusses the health impact of the pandemic so far. With a ban on the sale of alcohol up and running again, Wendy Pienaar, chair of the industry organisation the Craft Brewers Association of South Africa tells us about the severe toll the restrictions have had on the beer and wine sector. And we get reaction to the latest changes from John Steenhuisen, leader of the official opposition Democratic Alliance in South Africa’s parliament. Also in the programme, the BBC's Michelle Fleury reports from the US on how some community banks in the country have stepped in to help struggling businesses with loans, where bigger banks have been slower to act. Plus our regular workplace commentator Peter Morgan considers the concerns of those working in the service sector about the future of tips, given that in the drive to reduce the spread of coronavirus, payments in cash are being discouraged, or even in many places banned outright.
Craft Brew News 05/15/20(Courtesy of Brewbound.com)Craft Beer Festivals Across the Country Go Virtual During COVID-19 PandemicThe COVID-19 pandemic has altered nearly every facet of life and commerce, but one particular area stands to be gutted more than almost any other: large scale events.In the beer industry alone, event casualties are numerous. The Brewers Association has now canceled three of its marquee events, including the annual Craft Brewers Conference in San Antonio, Texas, SAVOR beer and food pairing event in Washington, D.C., and HomebrewCon in Nashville, Tennessee. The Great American Beer Festival, the BA’s largest consumer-facing event and the largest beer festival and competition in the U.S., is still slated to take place September 24-27 in Denver, Colorado. Popular regional beer festivals have also pulled the plug on their 2020 events, including the Oregon Brewers Festival in Portland, Oregon, Bend Brewfest in Bend, Oregon, and Great Taste of the Midwest in Madison, Wisconsin.Without its annual mid-May Oklahoma Craft Beer Summit — a reliable fundraiser — the Craft Brewers Association of Oklahoma (CBOA) was facing a potential loss of thousands of dollars. A creative solution was needed.CBOA treasurer and COOP Ale Works director of sales and marketing Sean Mossman told Brewbound. “Just one day, kind of organically, it was like, ‘Hey, what if we move this online? What if we made this virtual?’” “Well, that would be cool, but then it’s just a conversation — how do we do beer? How do we make this a beer festival?”The Oklahoma Craft Beer Summit ’20 Quarantine Edition was born and planned in about a week, with the blessing of the Alcoholic Beverage Law Enforcement (ABLE) Commission of Oklahoma, Mossman said.Tickets for the sold-out virtual festival on May 15 came with a plethora of beers to sample and an evening of guided tastings and panel discussions about styles, brewing and the beer industry. Guests purchased tickets that included a kit of 24 beers from breweries across Oklahoma. Kits could be retrieved at designated pickup locations strategically placed across the state, where IDs would be checked against tickets, a provision of the ABLE Commission.With the help of sponsors and “monstrously low overhead,” Mossman said the virtual festival has helped the CBOA raise multiple times more money than a traditional in-person festival.“We’re spending about $3,000 to raise about $50,000, so we’re pretty fortunate,” he said. “This would take us probably three festivals to generate this much revenue. And really, our only real expense as a guild is probably our lobbyists at the Capitol. We’re pretty self-governed and self-run, but that is our biggest expense, and it’s the most necessary expense.”Untappd will also host a virtual beer festival online on June 13 and 14.Participants have the option of two experiences — one with beer shipped to them and one in which they purchase their own. The Drinking Socially Package costs $89.99 and includes 11 beers to samples during two virtual panels, $10 gift cards to the Untappd merchandise store and Half Time Beverage, the event’s retail partner and beer shipper. Beer packages can be shipped to ZIP codes in 28 states and Washington, D.C., according to local laws.The Stay at Home Stream package costs $15 and includes access to the virtual panels and is available everywhere.A portion of sales from both tickets will be donated to the Restaurant Strong Fund, which supports out-of-work service industry employees.Harpoon Brewery’s annual five-mile road race has taken runners through the streets of the brewery’s Boston neighborhood for 18 years, but this weekend, the 19th edition of the fundraising race will be virtual.The company’s website said “Run, walk, pushrim, handcycle, or skip 5 miles on Sunday, May 17th from your house, on a treadmill or on a trail using proper safety precautions,”.Entrants received a printable bib to wear during their run and a race bag filled with gifts from sponsors in the mail. Some race packages included T-shirts and beer and a ticket to a festival at the brewery in the future. The race raises funds for the Angel Fund for ALS Research.More than 3,000 runners have signed up, according to director of digital strategy Megan Baker.California ABC Investigation Finds Delivery Apps Allowing Minors to Order AlcoholAn investigation by the California Department of Alcoholic Beverage Control (ABC) found that third-party delivery services are “routinely delivering alcoholic beverages to minors,” according to an industry advisory posted by the regulatory agency and reported on by the the Washington Post and The Verge.The ABC wrote “Most concerning is that minors are routinely able to purchase alcohol through delivery from restaurants,”. “There have been instances in which the licensee’s own employees have done so, but a far greater rate has been evident among third-party delivery services. Licensees are responsible for these unlawful deliveries, and the Department encourages licensees to review the practices of these services and their reliance on them.”The ABC added that it has found that employees of third-party delivery services are “largely” ignoring guidelines setup to prevent the sale of alcohol to minors.In the advisory, the ABC reminded licensees that they are ultimately responsible for the delivery of alcoholic beverages away from their premises, even if those deliveries are made on their behalf by third-party services, and are “subject to arrest and criminal prosecution.” “This is so no matter what assurances the delivery service may have provided to the licensee,” the ABC stated.Idaho-Based Hardware Brewing Company Defies Executive Order, Risks LicenseKendrick, Idaho-based brewpub Hardware Brewing Company is at risk of losing its alcoholic beverage license after reopening in defiance of Gov. Brad Little’s executive order shutting down bars and restaurants, the Lewiston Tribune reported, citing a letter sent to the brewpub by the Idaho State Police.Although Little’s reopening plan would allow Hardware Brewing to open potentially on May 16 as part of a second wave of business reopenings if the state doesn’t record a significant increase in COVID-19 cases, the brewpub reopened to the public on May 1, including Lt. Gov. Janice McGeachin.Hardware co-owners Morgan, Doug and Christine Lohman discussed reopening on Laura Ingraham’s Fox News program Monday night. Christine Lohman explained that Hardware attempted “to survive on takeout” but there wasn’t enough business.“It is a destination place,” she said. “They do not drive 35 miles or more for me to come out in a hazmat suit and hand them a burger, so we’re starving slowly.”The conversation spilled over to the brewpub’s Facebook page, where the Hardware account stated: “This virus is totally overblown and is not killing the productive and healthy in our society.”Morgan Lohman told Ingraham that the family has hired San Francisco-based lawyer Harmeet Dhillon to represent the company. Dhillon specializes in “commercial litigation, employment law, First Amendment rights and election law matters,” according to her firm’s website.Craft Beer Storm Website: www.craftbeerstorm.com*** A Top 20 Podcast in Food on iTunes ***Subscribe to Craft Beer Storm Podcast iTunes: https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2Michael Beara is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH*** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faebIf your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com Michael BearaFounder/BrewerHost of "Craft Beer Storm" Podcastmichael@craftbeerstorm.comLinked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/**LISTEN to our Craft Beer Storm Podcast and share with a friend**Craft Beer Storm Podcast iTunes: https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriberCraft Beer Storm Podcast Stitcher: https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-stormCraft Beer Storm Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/Craft Beer Storm Facebook: https://www.facebook.com/craftbeerstorm/Craft Beer Storm Instagram: https://www.instagram.com/craftbeerstorm/
On this episode we play a little catchup and then discuss the upcoming Craft Beer Summit (Quarantine Edition) being put on by the Craft Brewers Association of Oklahoma. Check out our site Instagram Facebook YouTube
Interview with Rick Dalmazzi, executive director of the Canadian Craft Brewers Association, during the Ontario Craft Brewers Conference & Suppliers Marketplace 2019. The Canadian Craft Brewers Association represents the interests of over 1,000 craft breweries and brewpubs in every province and territory in Canada. ccba-ambc.org
This week we're celebrating out first ever 3-time guest with Shea Gillock, Executive Director of Craft Brewers Association of Oklahoma, back in the sudio to talk about a brand new event beer and music event, Local Tap, coming up 09/14 at The Jones Assembly. Learn more and get tickets at https://www.eventbrite.com/e/the-first-annual-local-tap-tickets-67247582329.
Join me for a sip of Craft Brewers Association and an Independent Craft Brewers Seal approved Reubens' Brews and Fremont Brewing plus a taste of Seattle World Whiskey Day with organizer David Carson.
(Forgive us, we're still dialing in our brewery acoustics.) This week, we recorded at Wormtown Brewery with Director of Marketing Katrina Shabo. We asked Katrina what she thought about the extraordinarily misogynistic article that blew up our beer news feeds this week, written by Brewing News publisher and co-founder Bill Metzger. Did you know, according to the Craft Brewers Association, 31.5% of craft beer drinkers in 2018 were women? We also discuss Per Se's written appeal, Jennifer Aniston's 50th birthday party, and Ryan Adams' lethal Napoleon complex. (Height confirmed at 5'8".) Tunes by Submarine Machine.
We get to know Shea Gillock, the Executive Director of the Craft Brewers Association of Oklahoma.
For this week's minisode we chat with former guest Shea Gillock, Executive Director of the Craft Brewers Association of Oklahoma, to chat about the new alcohol laws that went into office in our state on October 1st and how these laws affect the craft brewing scene. Check our Shea's guest blog post on the law changes www.localitesokc.com/happenings-blog/cbaoblog
This week we are joined by Shea Gillock to talk about the Craft Brewers Association of Oklahoma's Strong Ale Fest coming up March 10th! Learn more about the festival and CBAO by visiting www.craftbrewersok.org.
SHOW NOTES John Bryant is the owner of No-Li Brewhouse in Spokane, USA. He has a twenty-five-year industry track record that began at The Rainer Brewery in Seattle, WA. John's beer industry positions include National Brand Manager of Henry Weinhard’s, vice president of sales and marketing at Deschutes Brewery, chief operating officer of Odell Brewing, president of Oskar Blues Brewery and owner of No-Li Brewhouse. John has served on the Association of Brewers Board, Brewers Association of America Board, received the 2011 Colorado Brewers Guild Directors Award, past President of the Inland N.W. Craft Brewers Association and is currently the vice president of the Washington Brewers Guild.
We sat down with Emily, Brian, and Peter of CBANS at the Garrison brewery to talk about community, legislation, Nova Scotia Craft Beer Week, and even collaboration. Craft Brewers Association of Nova Scotia - Make sure to check out all of the #NSCBW2017 events this week! Make sure to subscribe on iTunes, and rate and review to help other people find us! We can always be found here: Twitter Instagram Facebook As this podcast starts to gain listeners and popularity, our desire to bring the listener higher quality recordings from guests farther from Halifax also grows. Our goal is to purchase more portable recording equipment and take it to bars, breweries, and beergardens from St. John's to Edmundston and beyond. With increased travel and equipment comes increased costs. If you wish to contribute to these efforts, you can do so here. As a listener, do not feel obligated to donate. Your ears are all we ask for. However, if you feel so inclined, we greatly appreciate any donations to our efforts. Thanks!
We've got two beers, plenty of video games, and lots of talking. It's another Hopped-Up Gaming: East podcast! Monday night records are always a doozy! Sorry if there is anything wrong with the podcast this week! As always keep sending questions in to hoppedupeast@gmail.com, we love them! Beer featured this week: Les Trois Mousquetaires Grande Cuvee Porter Baltique and Craft Brewers Association of Nova Scotia Collaboration Ale.
We've got two beers, plenty of video games, and lots of talking. It's another Hopped-Up Gaming: East podcast! Monday night records are always a doozy! Sorry if there is anything wrong with the podcast this week! As always keep sending questions in to hoppedupeast@gmail.com, we love them! Beer featured this week: Les Trois Mousquetaires Grande Cuvee Porter Baltique and Craft Brewers Association of Nova Scotia Collaboration Ale.
We sat down with Chris and Todd of Nine Locks Brewing in Dartmouth to talk about brewing beer, seasonal offerings, and the Craft Brewers Association of Nova Scotia Collaboration Ale Nine Locks Brewing Make sure to subscribe on iTunes, and rate and review to help other people find us! We can always be found here: Twitter Instagram Facebook
We're joined in studio by powerhouses of the local craft beer scene: Micah Andrews of Oak & Ore, Micki Bell of Craft Brewers Association of Oklahoma, Bruce Sanchez of Twisted Spike, and Andrew Carrales of Vanessa House Beer Company. We discuss the upcoming 2017 Oklahoma Craft Beer Summit and State of the Brewnion and the importance of supporting local craft beer.
Oklahoma is starting of the year on a positive note with the first ever Craft Brewers Association of Oklahoma beer summit. Labeled as the ...
We thought we were just heading to Brooklyn Brewery’s London Mash at Beavertown for an evening of great beery chat… This minisode of the Beer O’clock show features exclusive interviews with renowned beer writer Roger Protz, founder of Brooklyn Brewery Steve Hindy and Beavertown Founder Logan Plant about the annoucment made at the beginning of […]