Craft Beer Professionals

The process of taking a new product from concept to reality is one of the most difficult in the beer industry. With questions of type, scale, promotion, production, delivery, and sales in constant tension with each other, it can create a paralysis that can cripple the potential of even the most promising innovation. Moreover, in an industry built upon a foundation of new product creation and novel flavors, failing to master the art of true Release Management can be a fatal flaw for otherwise successful organizations. In this seminar, attendees will learn how to manage a product release like the Project that it is. Processes for obtaining approvals and buy-in from disparate departments, creating a timeline, coordinating actions in multiple silos for maximum effect, and following through for success will all be explained and demonstrated in detail.With more than a decade of sales, retail management, and business analytic experience in the craft beverage industry, Aaron MJ Gore loves the opportunities that he has every day to make a difference for small business owners across the country. He is the Vice-President of Sales and Marketing for Beer30, one of the drinks industry's leading software providers, is a co-founder of the Court Shoes Only charitable collaboration beer, and serves as the Vice-President of the American Craft Beer Hall of Fame. He is an Advanced Cicerone, Certified Pommelier, Certified Cheese Scholar, WSET Level 2 Spirits Certified, and is (AF)(NA) Beer Certified. Additionally, he is an active industry advocate, public speaker, beer and cider educator, and the father of two daughters who are the true passion of his life.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

Join Matt Giffen, Founder and CEO of Bench Brewing, as he shares how sustainability has been part of their story since day one. Since opening in 2018, Bench has focused on “craft beverages with a conscience,” putting real action behind that idea. They've created a zero wastewater footprint with a closed-loop system that reuses every drop to water their hops and support nearby farms, repurposed spent grains, added solar panels and EV chargers, and earned both carbon neutral and BCorp certifications. Matt will talk about what it takes to build a brewery that puts the planet first, the lessons he's learned along the way, and how those same ideas can work in any business.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

Breweries are being bombarded with promises about what AI can do—automate your marketing, write your contracts, even predict your next big seller. But in a highly regulated and deeply human business like craft beer, not all automation is worth the risk.In this session, alcohol law attorney John Szymankiewicz and fractional marketing strategist Madeline McMahon will walk attendees through real-world examples of how AI tools like ChatGPT, NotebookLM, and Prompt Cowboy can enhance—but not replace—your existing systems.From AI-generated marketing strategies that miss the mark on brand voice, to contract templates that ignore state-specific compliance requirements, attendees will learn where AI helps and where human judgment still matters. We'll explore prompt engineering, compare AI- vs. human-reviewed content, and highlight simple ways small teams can experiment with these tools while avoiding common pitfalls.This session is designed for brewery owners, taproom managers, and in-house marketing leads who are curious about AI but don't want to be burned by generic outputs. Whether you're using AI today or just trying to decide if it's worth your time, this session will equip you with smarter questions to ask—and clearer boundaries to draw.Let's cut through the hype and show you how to work with AI, not for it.Madeline McMahon, Fractional Marketing Strategist and founder of Madeline Fleehart Consulting, drives small business growth with practical, results-focused marketing strategies. The "#beerpaysthebills" hashtag captures a lively spirit rooted in the craft beer scene, even as today's projects extend across various industries. By leveraging tools like ChatGPT, Madeline simplifies content creation, streamlines workflows, helps business owners set clear marketing performance indicators, and evaluates return on investment to ensure every effort counts. As an attorney at Beer Law Center, John Szymankiewicz 's practice centers on the craft beverage industry. Handling everything from business formation to TTB/ABC, to trademark, and buying/selling an alcohol business, John works with clients to help them achieve their personal and business goals. John authored the book Beer Law: What Brewers Need to Know and is a Certified BJCP Judge, holds Level II Certifications in Wine and Beer from WSET, and is the country's only alcohol attorney who is also a Certified Cicerone. John is based in Raleigh and practices in North Carolina, Virginia, and West Virginia.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

This presentation will provide an overview of how to prepare for visits from Immigration and ICE officers, in light of increased ICE investigations, workplace raids, and community visits associated with immigration applications.Kathleen A. Spero has a long-standing interest in immigration and foreign relations. She graduated from San Diego State University magna cum laude with a dual major in Political Science and International Security and Conflict Resolution in 1999. She received her Master of Pacific and International Affairs, cum laude, from the University of California, San Diego School of Global Policy and Strategy (formerly the Graduate School of International Relations and Pacific Studies) in 2001. After earning her Master's degree, Kathleen joined the International Rescue Committee, an international refugee assistance and resettlement agency, as a Program Specialist in the company's headquarters. While at IRC, Kathleen discovered her interest in immigration law, decided to attend law school, and received her J.D. Degree, cum laude, from Thomas Jefferson School of Law in San Diego, California, in May 2008. For the Spring 2023 semester, Kathleen served as an instructor at Thomas Jefferson School of Law, teaching a course on Immigration Law.Since her graduation from law school, Kathleen has dedicated her career to immigration law. She has held positions with Fragomen, Del Rey, Bernsen & Loewy; the San Diego Volunteer Lawyer Program; and Malitzlaw. In addition to her work with Jacobs & Schlesinger, Kathleen has volunteered with Casa Cornelia, the Immigration Justice Project, UURise immigration legal services, and the American Immigration Lawyers Association.Kathleen has worked for Jacobs & Schlesinger since 2016, where she focuses on providing legal assistance and counseling to families, businesses, and individuals seeking to navigate the complex immigration laws of the United States. She primarily handles employment-based cases, investor visas, family-based petitions, and naturalization cases.Kathleen is admitted to the State Bar of California and is licensed to practice law before the Supreme Court of California and the Department of Homeland Security nationwide.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

The craft beer community thrives on passion and collaboration, yet many breweries lack the resources to address workplace harassment effectively. This interactive series, hosted by WeVow with support from industry partners, brings together legal experts and seasoned leaders to provide practical tools you can use immediately.Join us to:Learn from specialists who understand the unique culture of craft breweriesMove beyond theory with actionable strategies for building safer, compliant workplacesConnect with peers to share successes and challenges, strengthening industry-wide supportReduce legal and financial risk through clear policies and proactive leadershipCore topics include:Building a Foundation of Trust: Creating and communicating harassment policies employees believe in.Leadership in Action: Empowering managers and owners as advocates for a safe workplace.Policy to Practice: Navigating compliance, documentation, and fair investigations.Fostering an Inclusive Culture: Integrating respect and empowerment into hiring, training, and operations.The panelists for this conversation are both senior executives from HR technology companies with strong backgrounds in creating safe workplaces:Opal Wagnac, Strategic Advisor, Human Capital ManagementBill Blake, Co-owner of Rising Storm Brewing Co in Rochester, NYScott Fletcher, President of WeVowLet's move forward together: https://wevow.comStay up to date with CBP: http://update.craftbeerprofessionals.org/

Most brewery leaders step into leadership because they're good at what they do. They care. They work hard. And they want the people around them to succeed. But at some point, that's not enough. Passion doesn't automatically translate to progress, and well-meaning effort doesn't always grow a healthy team.This session offers a practical look at what it means to lead people on purpose. We'll explore a proven framework for developing your team members on purpose - including the necessary steps and stages, as well as what kind of support they need from you at each step.It's not about adding more to your plate. It's about getting clearer on what leadership actually requires if your goal is to build people, not just fill roles. If you've ever felt stuck between being the go-to person and wanting others to step up, this session will give you language, clarity, and a way forward.Chris Ediger is the founder of Craft Leadership, where he works with breweries to strengthen the people side of the business. Craft works alongside owners, managers, GMs, and shift leads to help them lead with more clarity, coach with more purpose, and build teams that actually work. The approach comes from years spent inside breweries of all shapes and sizes - on the floor with production crews, behind the bar with taproom staff, and in the room with leadership teams making hard calls. With simple tools and honest conversation, Craft helps leaders handle the everyday tension of running a brewery: managing people, keeping standards high, and still walking out the door with something left to give.Learn more about the Craft Leader Certification: https://craftleadership.co/certificationStay up to date with CBP: http://update.craftbeerprofessionals.org/

Listen to this presentation to learn more about technologies breweries are implementing to cut costs, increase efficiencies and cut waste.It also covers a bit on what to look for when planning an improvement projects, what a basic business case looks like and some "pro tips" for how to run these projects (without revealing too much: start small, and build on proven success).Sharing from years of experience in the industry, and also a process consultant - Magnus covers areas such as business systems, production optimization technologies, energy management, sustainability initiatives and waste reduction.Magnus Valmot is the CEO of PLAATO Technoloigies. He is an engineer, has a leadership background from the Norwegian armed forces and has worked for more than a decade to build technology solutions for more efficient operations.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

Tired of long lead times, big minimums, and confusing label costs? In this 30-minute session, Andrew Johnston will break down the most common bottlenecks breweries and brands face with label printing—and show exactly how Craft Brew Prints is changing the game. From 48-hour turnaround and no MOQs to a streamlined online ordering portal and premium materials, you'll see how Craft Brew Prints helps businesses launch faster, cut waste, and save money. Andrew will also share real customer stories, practical solutions, and a clear path to making your next label order stress-free. Whether you're looking for a backup supplier or a better long-term partner, this session will show you how labels can finally be simple.Andrew Johnston is a sales leader who helps breweries, food brands, and packaging companies take the pain out of label printing. He's passionate about tackling the biggest challenges businesses face with labels—long lead times, high minimums, and hidden costs—by making the process faster, simpler, and more reliable.Known for his hands-on service, quick turnaround, and flexible approach, Andrew has built lasting relationships with both local and national brands. His focus is always on helping businesses launch products on time, reduce waste, and keep packaging costs under control.Based near Cincinnati, Andrew is closely connected to the craft beer community and values the creativity and hard work that goes into every product he supports. Outside of work, he enjoys coaching his daughter's soccer team, spending time with his family, and getting outdoors whenever possible.Reach out to Andrew to learn more at ajohnston@craftbrewprints.comStay up to date with CBP: http://update.craftbeerprofessionals.org/

Breweries are finding inventive ways to grow—even in a tough market. From new beverage lines to taproom makeovers, this fast-paced session highlights real-world strategies breweries are using to boost revenue and stay relevant. You'll also learn how creative financing can help bring these ideas to life without crushing your cash flow. Stick around for a Q&A to swap ideas and ask questions.Rick Wehner launched Brewery Finance in 2005 and has since supported over 1,500 breweries—from startups to established operations—with targeted equipment financing and working capital. Based in Colorado, Rick specializes in understanding how breweries operate and how to help them grow using quick and non-traditional finance options.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

In today's competitive craft beer market, saving money can boost your bottom line faster than chasing every new trend. This session will share five quick, practical strategies you can use right now to cut costs without cutting corners. You'll learn how to tap into your network to find trusted vendor recommendations, leverage your state guild's discounts and preferred partners, and re-negotiate with your current suppliers for better deals. We'll explore how to contract strategically—locking in pricing where it makes sense without overextending yourself—and how to boost buying power through industry co-operatives, whether by joining one or creating your own. Attendees will walk away with cost-saving tactics they can implement immediately, even with a packed schedule.James Stutsman knows this industry and the headwinds brewers are facing. His experience includes nearly 15 years in the industry with stints as Director of Marketing and Sales for Kansas City Bier Company and Marketing Manager for Deschutes. Then he co-founded and served as head brewer for City Barrel Brewing Company where he helped build distribution, open two restaurants and win a GABF medal for Hazy/Juicy IPA in the process. Now he works for the Independent Brewers Alliance and helps brewers navigate the time-sucking maze of sourcing and negotiating with vendors.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

Oxygen is both a friend and a foe in the beer-making process. Used wisely, it sets the stage for strong fermentation. Used incorrectly—or introduced at the wrong time—it can compromise the flavor, shelf life, and quality of your beer.This session examines the real-world impact of using pure oxygen versus compressed air in the fermentation process, offering insights brewers can apply to improve product consistency and efficiency.This conversation features:Darren Yates (Quality Beverage Concepts)Gary Fogg (Maintenance Manager, Four Peaks Brewing Company. Tempe, Arizona)John Longuil (President, Novair USA)Darren Yates is passionate about developing quality concepts and solutions for the hospitality industry.Stay up to date with CBP: http://update.craftbeerprofessionals.org/

The busy summer season often masks small inefficiencies that quietly drain time, money, and energy from your brewery. In this practical, no-fluff session, we'll guide you through an essential “autumn reset” to identify and fix hidden inefficiencies before the holiday rush hits.Whether you're managing your brewery with a whiteboard, spreadsheets, or brewery management software, this talk is for you. We'll share actionable tips that anyone can use to improve access to key information so that your team can make smarter, faster decisions.Plus, we'll introduce Brew Ninja's 5-minute Brewery Health Check Survey to help you reflect on your current operations and pinpoint where small changes could deliver big results. No matter your current tools, these insights will help you reduce last-minute chaos, avoid costly mistakes, and boost your margins.If you're ready to reclaim time and confidence ahead of the holiday rush, this talk is for you.” “Brew Ninja is the complete, affordable and easy to use brewery management software. With Brew Ninja your team gets time back to focus on what they do best.Brewers are on top of production schedules and inventory, ensuring you never run dry or overproduce. Sales teams have real time access to accurate inventory, meaning they can close deals faster without endless back and forth. Owners see margins and profitability with just a few clicks, and your whole team communicates seamlessly.Co-Founder and Sales Director, Matt Hon has worked with brewers across North America over the past 7 years to help them improve operational efficiency through better access to information, and simpler workflows.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

This session will walk you through the key legal steps to build a business that's ready for investment and eventually for sale. We will dive into the legal side of raising capital. From friends and family to private investors or venture capital. We will demystify the capital raising process – covering commonly used private placement exemptions like Regulation D (Rules 506(b) and 506(c)), basic compliance responsibilities, and the kinds of disclosures and filings that may be required to stay on the right side of the law. Next, we'll look ahead to your exit strategy. Whether you are planning to retire, sell to a competitor, or transition the business to current owner, we will discuss what makes the business sellable, what buyers expect, how deals are structured, how businesses are valued, and the professionals who can help you do it right. This session is ideal for business owners who want to grow with intention, raise money the right way, and make choices that keep their options open for a successful exit. Megan Farley is a partner at Allen Stahl & Kilbourne, PLLC where she focuses her practice on business, nonprofit, alcoholic beverage law, intellectual property (trademark) law, and creditor rights.She regularly advises business clients on a range of matters from formation, contracts, commercial lease review and negotiation, mergers and acquisitions, succession planning, applying for and maintaining trademark registration, and other business operational matters. Megan also assists craft beverage business clients with federal, state, and local ABC permitting, compliance, contracting, intellectual property licensing, and through the nuances of buying and selling ABC-permitted businesses.Megan has sat on the board of directors of the North Carolina Craft Beverage Museum and Invest Collegiate Imagine charter school. Her practical nonprofit experience helps her guide nonprofit clients through the unique challenges they face. In addition to advising nonprofit clients, Megan provides workshops for boards and facilitates strategic planning meetings to assist nonprofits in defining clear goals and strategies to further their missions.Alison Kinnear is a seasoned corporate and securities attorney with nearly 30 years of experience advising clients on complex business matters. Her practice focuses on business transactions, corporate governance, private placements, and compliance with state and federal securities laws.Alison's work spans a wide range of legal areas, including corporate structuring and restructuring, governance, commercial contracts, and private placements under Regulation D, with deal sizes ranging from $500,000 to $50 million. She regularly handles partner buyouts, buy-sell agreements, and mergers and acquisitions involving transactions from $10,000 to $100 million. Her experience also includes business succession planning and overseeing legal due diligence for major transactions.In addition to her transactional work, Alison serves as outside counsel to startups and growing companies, providing both strategic input and practical legal guidance that supports their long-term success.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Making great beer doesn't automatically mean you're ready to lead people—but in most breweries, that's exactly what happens. Talented brewers, servers, and production crew get promoted into leadership without ever being shown how to actually lead. The result? Frustration, burnout, and team dynamics that drag down quality, morale, and margins.In this session, you'll learn three proven leadership tools that will help you coach, challenge, and develop your team—without losing the heart and vibe that make craft beer special. First, we'll introduce the Support-Challenge Matrix, a simple framework for setting the right tone as a leader. You'll learn how to be “high support, high challenge” and create a culture of empowerment instead of fear or entitlement.Then, we'll walk through the 100X Leader Assessment to help you evaluate not just how well you're performing, but how well you're helping others perform. Finally, we'll break down the Developing Others Square—a step-by-step model to train and grow your team with intention (and avoid the dreaded “Pit of Despair”).You'll leave with practical tools you can use right away and an invitation to take the next step through the new Craft Leader Certification, a professional development path built specifically for leaders in the craft beer industry.Ryan Mayfield is a leadership coach who helps brewery professionals build healthy leaders, strong teams, and thriving cultures. Through Craft Leadership, he equips clients with practical tools to lead with confidence, improve communication, and reduce daily frustrations. Craft has supported top breweries like Other Half, Rhinegeist, and Creature Comforts in navigating leadership and team challenges. Based in Tulsa, Ryan lives with his wife, teenage son, and opinionated beagle, Rooster.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Say goodbye to boring spreadsheets and hello to a budgeting process that actually works. In this workshop, we'll show you how to create a practical, profit-driven brewery budget using real numbers, easy tools, and a dash of fun. You'll leave with a clear plan, the right templates, and the confidence to take control of your finances. Without falling asleep at the keyboard.Kary Shumway is the founder of Craft Brewery Financial Training.com and the Beer Business Finance Association which offer online resources for beer industry professionals. He has worked in the beer industry for more than 20 years as a certified public accountant and a chief financial officer for a beer distributor and a brewery.Craft Brewery Financial Training publishes a free weekly beer industry finance newsletter, offers online training courses on topics such as cash flow planning, financial forecasting, and brewery metrics.For more information visit www.CraftBreweryFinancialTraining.com.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

2024 saw more brewery closings than openings. Uncertainty is growing around rising costs and tariffs. Production is down. Consumers are looking for more diverse offerings, including non-alcoholic. Industry associations are promising bright days ahead, while member breweries are not so sure.Tired promotions and liquid social posts aren't going to save craft. Throwing more resources and budget at the problem doesn't make it go away. Festivals and retail demos are drying up. It's time to start thinking more strategically about sales growth, starting with your marketing plan. Owners and industry experts alike are placing their bets on one simple blueprint:Design your website to help drive organic searchCreate content to build community on social mediaSchedule email campaigns for broad calls-to-actionDevelop a branded mobile app for activating individual drinkersLeverage AI for operational efficiencyThe data is available to help brewery owners and managers take a more thoughtful, deliberate approach to business growth. We'll discuss how to track marketing efforts using tools like Google Looker Studio and weekly dashboard reporting, as well as best practices for success in each channel. Presentation attendees have access to 10+ Guides with techniques to keep fans engaged and proven tools to fuel excitement around your unique story.We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing Marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share. Led by Scott Kolbe, we're a team of dreamers and doers, passionate about all things beverage with the creds to match. We've created a series of Workshops and Guides to help define your brand story and inform your Marketing efforts. To learn more or to schedule a session with one of our storytelling experts, visit marketyourcraft.com.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

We know that you know beer! But what if you're adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and marketing of all your brands, alcoholic beer as well as non-alc, spirits and hemp-derived beverage products.Key Objectives:Know what is considered an advertisement and the “Golden Rule” to avoid most TTB/FTC concerns.Advertising alcoholic beverage brands and what rules/regulations you are required to follow, including social media and printUnderstand how the rules/regulations may or may not change if you are advertising a spirit, non-alc or hemp derived product?Understand where some companies selling only non-alc beer and/or hemp-derived products have more flexibility than you do as a producer of alcoholic beverages.How to get the influencers that you work with to understand all of this, or at least what they need to know to keep you from getting into troubleShana Metzger, Senior Counsel at Barnes Beverage Group, provides strategic counsel on the full spectrum of commercial operations, from crafting distribution, sales, and expansion strategies to negotiating complex agreements.Shana excels in drafting and managing distribution contracts, alternating proprietorships, and other key commercial arrangements, in both traditional and emerging beverage sectors. Beyond commercial work, she advises clients on labor and employment issues as well as intellectual property matters, ensuring comprehensive support for client businesses.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it can help you reach your goals.14 interactive sessions, 3 nightly receptions (Urban South, Parleaux, and Abita), a trade show, and countless opportunities to connect with industry decision makers.This conversations features:Dawn Kirchner (Full Circle Brewgarden)Derek Smith (Small Batch Standard)Hailey Thrash-Nelson (Brewery Branding)Jake Keyes (Skydance Brewing)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren't cutting it anymore. In this session, we'll explore how mid-sized breweries can reclaim efficiency and stay competitive using smarter systems, without needing an enterprise IT team.You'll hear from Lawson's Finest Liquids, a regional brewery navigating this transformation firsthand, alongside their technology partners. Together, we'll break down how integrated solutions have driven automated compliance, smarter purchasing, and greater operational efficiency—while delivering measurable ROI.Through a panel discussion grounded in real brewery experiences, we will spotlight three high-impact areas where smarter tools are turning friction points into competitive advantages:Automating and backing up TTB and state excise reporting with live data Leveraging Material Requirements Planning (MRP) to improve purchasing decisions and reduce wasteBuilding a business case for moving off QuickBooks and other standalone solutions into more robust, scalable systemsWhether you're trying to reduce reporting errors, tighten up inventory, or free up your team's time, this session delivers practical strategies and actionable steps for brewing smarter without overwhelming your budget.This conversation features:Alyssa Sorrentino (Lawson's Finest Liquids)Anthony Shibata (Wipfli LLP)Dane Koepke (Wipfli LLP)Fiona Gray (Lawson's Finest Liquids)Randy Smith (Vicinity Software)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Every big decision comes with lessons, some you are glad you learned and others you wish you could have avoided. In this panel, brewery owners and managers share the moves they have made, from expansions to new revenue streams to tough calls that changed the direction of their business. Hear what worked, what did not, and what they would do differently so you can make smarter moves in your own business.This conversation features:-Ben Acord (Mucho Aloha Brewhouse)-Mike Garcia (Loose Screw Beer Co.)-Nicole Carrier (Throwback Brewery)-Tyler Forbes (Burzurk Brewing Co.)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it can help you reach your goals.14 interactive sessions, 3 nightly receptions (Urban South, Parleaux, and Abita), a trade show, and countless opportunities to connect with industry decision makers.This conversations features:Brittany Waiss (KettleHouse Brewing)Eric Jensen (Parleaux Beer Lab)Pulkit K. Agrawal (Beer30 by The 5th Ingredient)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just within their own. Engagement is at its lowest in almost 10 years and the expectations among Millennials and GenZ have created the long overdue awakening about what leaders need to do to build engaged and productive teams. See the compelling statistics and learn how, as a leader, you can realize the ROI of talent development and build a more productive and sustainable organization.Steve Hopkins leads Wipfli's leadership consulting team within the Organizational Performance group, helping clients grow their people, culture, and organizations. With over a decade of experience in leadership development and executive coaching, Steve builds on a diverse career that includes managing global sales, leading business units, and teaching at the University of Kentucky. He is known for his eclectic background and passion for empowering leaders through frameworks, training, and tools. His consulting approach is thoughtful and thought-provoking, with a focus on enhancing employee performance, team cohesion, and organizational growth.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Business is consistent, staff is solid, cash flow is more than adequate, and I have a great idea/opportunity for another tap room….so should I do it?"This feels like the ultimate question for the brewing industry right now, since a significant number of closings seem to be happening on the heels of a major expansion. So what are the best metrics to use when weighing this question (or) any type of major expansion?We pulled together a panel of industry veterans with different backgrounds to see what their approach would be to this question.Dustin Hauck of Hauck Architecture looks at the industry through the lens of the budgets, building, infrastructure, and state/county/city regulations for 300+ breweries, and he's got lists of considerations for you.Erik Fowler of the San Diego Brewers Guild has traveled the country as an industry educator with brewing roots, and he's now representing the interests of a very strong American brewing region. He's seen brewing & business approaches of every stripe.Kary Shumway of Beer Business Finance and Kary's Financial Training has worked with many breweries facing this question, and he sees the world through spreadsheets with financial & growth metrics. Hard to argue with the numbers!Jeremy Carney of Central Coast Analytics IS data. It's his jam. His mission is to empower breweries to make smarter, data-driven decisions, so be ready for guidance around how to collect, slice and dice what you know.Jon Carpenter of Opensō Consulting has lived it. He's worked in the areas of engineering & design, NPD & operations, staffing/training, and construction/ installation/ startup of equipment, systems, brands, and facilities throughout his 19 years….so he has an opinion. Perhaps more than one.Our moderator, Laura Lodge of Start A Brewery & Customized Craft Beer Programs, has likewise walked many different paths within the industry, notably distribution, education, events, and startup consulting.Join us for a deep dive into the search for that Golden Ticket. After all, breweries & chocolate factories have a lot in common!Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Your service staff is tasked with presenting your beers to customers in your taproom or brewpub, which makes each of them ad hoc members of your sales staff. They might be great bartenders or servers, but if they came to you from a restaurant or other hospitality background, they might not know much about beer, and we all know how quickly beer misinformation can spread.Brewery owners are sometimes reluctant to invest time and money in a staff education program, fearing they'll have to watch that investment walk out the door if an employee leaves a few months later. However, far more damaging than a trained employee who leaves is an untrained one who sticks around. You give your sales staff the information they need to get your beer into new account, and your service staff needs it to.In this talk, Advanced Cicerone and beer educator David Nilsen will talk about the benefits of establishing a service-focused beer education program at your brewery and what does and doesn't need to be included in the program.David Nilsen (he/him) is a full-time beer writer and educator living near Dayton, Ohio. He's an Advanced Cicerone© and an award-winning member of the North American Guild of Beer Writers and the British Guild of Beer Writers. He hosts the Bean to Barstool podcast, and is the author of the book Pairing Beer & Chocolate. He's the co-founder and editor of Final Gravity, a print zine telling personal, human-centered stories from the world of beer. You can find him online at davidnilsenbeer.com and on Bluesky and Instagram as @davidnilsenbeer.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Running a craft brewery today isn't easy—markets are unpredictable, costs are rising, and competition is fierce. The real question is, how do you not just survive, but thrive in all this chaos?Join us as we tackle the biggest challenges facing craft breweries today—rising raw material and packaging costs, fierce competition, and unpredictable pricing and demand. We'll break down revenue vs. profit and show you how Ollie can help transform your passion into a profitable, sustainable business. By the end, you'll leave with clear, actionable strategies to boost profitability and thrive in an ever-changing market.Dustin Jeffers is a VP, Brewery Product & Experience at Next Glass. He received his Bachelor's Degree from the University of Connecticut and his Master's Degree from Florida Atlantic University. He has been in the beer industry since 2012, working at Saltwater Brewery as the Head Brewer and Chief Operations Officer, and at 3 Sons Brewing Co. as the Director of Operations. Dustin has been a part of multiple aspects of the brewing industry, including brewing, front-of-house, sales, and operations. Dustin now works for Next Glass, Inc as a Brewery Solutions Consultant discussing all the solutions Next Glass has to offer for the beverage alcohol industry.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state markets, your overall excise tax burden only increases, adding to the confusion and risk of missing something. And, of course, each state has unique rules for how they apply and administer their excise tax systems. Understanding the ins and outs of this burden, from your federal liabilities to the rules of the individual states is critical when expanding your sales footprint across the U.S. Come hear regulatory expert Alex Koral of Sovos ShipCompliant provide a review of the different excise tax rules and scenarios that brewers face.Based in Boulder, Colorado, Alex Koral is Regulatory General Counsel for Sovos ShipCompliant, where he serves as lead legal researcher for beverage alcohol regulation and has become a leading expert on interstate distribution of alcohol. He has spoken on the topic at many industry events including the Craft Beer Professionals Virtual Conferences, Craft Brewers Conference, American Craft Spirits Association Convention, as well as meetings for the National Council of State Liquor Administrators and the National Liquor Law Enforcement Association. Alex has been in the beverage alcohol arena since 2015, after receiving his J.D. from the University of Colorado Law School.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Hiring a whole sales team isn't always realistic, but that doesn't mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strategies that replace manual processes with intelligent systems. You'll learn how to blend brand storytelling, targeted marketing, and smart automation to boost both retail and wholesale revenue. Whether you're self-distributing, working with a wholesaler, or selling direct-to-consumer, you'll walk away with a practical plan to build a sustainable sales engine that doesn't rely on cold calls or constant hustle. We'll cover how to structure a digital sales strategy that complements in-person outreach, as well as how content, email, and automation can be leveraged to nurture leads, drive conversions, and foster long-term customer relationships. You'll also learn how to generate and track qualified leads with the same tools used by successful, resource-conscious brands across the industry. If you're an owner or operator looking to sell more without hiring a traditional sales team, this session will help you rethink your approach to sales, replace outdated tactics with effective ones, and provide a clear roadmap for driving revenue growth.Julie Rhodes is a 20-year veteran of the food and beverage industry, the owner and operator of Not Your Hobby Marketing Solutions, a fractional consulting and educational services company, and the co-founder of Kick Fizz, a low-dose hemp-infused beverage brand. She specializes in beverage sales, digital marketing, distributor management, and business strategy, helping craft beverage brands work smarter, not harder. A sought-after speaker, business journalist, and instructor for multiple university programs, Julie was named the 2023 Brewers Association Mentor of the Year. She is also an active member of numerous trade associations and state-level guilds.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

There's a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it's probably cheaper to buy a brewery than to start one. Whether you're buying or selling there're thing you need to think about and protections you need to have. From transaction structure to warranties to owner financing to employee issues, there's a lot to think about. In this presentation we'll give you best practices for evaluating and completing an alcohol producer/seller purchase or sale transaction.As an attorney at Beer Law Center, John's practice centers on the craft beverage industry. Handling everything from business formation to TTB/ABC, to trademark, and buying/selling an alcohol business, John works with clients to help them achieve their personal and business goals. John authored the book Beer Law: What Brewers Need to Know and is a Certified BJCP Judge, holds Level II Certifications in Wine and Beer from WSET, and is the country's only alcohol attorney who is also a Certified Cicerone. John is based in Raleigh and practices in North Carolina, Virginia, and West Virginia.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

In this session we will dive into the world of hemp beverages, exploring the state of the industry, market trends, technical details, and, most importantly, giving you ample time to ask questions! Topics covered will include formulation considerations, production SOPs, navigating the regulatory landscape, and understanding what consumers want in a THC drink.Attendees will leave the session with checklists to get you from formulation to launch, a rough outline of COGS and ROI modeling, and samples to begin developing a THC drink of your own.” “Ricky is the Revenue Director at Perfectly Dosed. He has worked with hundreds of breweries assess the viability of the hemp beverage market and ultimately scale their THC product lines to 10%+ net new revenue in less than a year. Breweries that work with Perfectly Dosed range from local taprooms to major regional craft breweries.Perfectly Dosed makes ultra stable and affordable hemp emulsions. We've powered over one billion servings and our team of experts would be happy to help you launch and scale your hemp products.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

This presentation explains the various scenarios in which stainless steel equipment can be damaged and how to avoid damaging the equipment by understanding the cause effects. We will also discuss various field examples and how the equipment can be protected and repaired, if necessary.Born and raised in Cologne, Germany, Dirk graduated in Cologne with a degree in business administration. After working for a BASF subsidiary, he joined the Loeffler family business, where he worked in sales, technical services and research and development. In 1992, Dirk came to the United States to lay the groundwork for the US operations of Loeffler which led to the incorporation of Loeffler Chemical Corporation in 1994. Until 2019, Dirk served as the CEO and Technical Director for Loeffler Chemical Corporation. After the company merged in 2019, Dirk left the new company and took a sabbatical and focused on teaching and enjoying some time with his family. In 2024, Dirk founded SEKA Chemicals together with his wife Alexis. As the Executive Vice President of Technical Operations and Sales he continues to develop new products and process technologies for breweries and distilleries.Dirk lives in Atlanta, Georgia with his wife Alexis and their twin boys Kai and Sebastian. Dirk has been an active member of the Master Brewers Association since 1992 and currently serves as the President for the MBAA Districts Mid-South and Georgia. Dirk is also an active member of the Brewers Association since 1993 and serves on the Board of the German School of Atlanta as Safety & Security Officer.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budgets. But staying competitive and keeping your staff inspired doesn't require expensive conferences or high-ticket programs. This session explores how breweries of all sizes—especially small and independent operations—can embrace professional growth on a shoestring budget.We'll dive into practical, scalable strategies for skill-building, staff retention, and team morale that don't break the bank. From peer-to-peer learning and free resources to low-cost certifications and mentorship models, attendees will walk away with actionable tools to grow their teams and invest in better informed staff.Because in beer, just like in brewing, better outcomes come from continuous refinement—and you don't need a million-dollar system to make a damn good pint.Panelists: Aaron Gore (Beer30 by The 5th Ingredient)Chris Leguizamon (Fonta Flora Brewery)Ryan Mayfield (Craft Leadership)Moderator: Cat Pearce (Raleigh BrewingJoin us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

In today's challenging beverage landscape, most breweries aren't chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the business. In this panel, you'll hear from owners who have expanded by adding kitchens, stepping away from distribution, and building private event programs — all without losing control. The right next step might not be bigger, just better for your business.This conversation features:Brian Quinn (Atomic Clock Brewing)Erin Bullard (ONCO FermentationsJessica Kraus (Lost Way Brewery)Steven Fuller (Wackadoo Brewing)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Uncover where your brewery truly makes money by identifying key profit drivers across products, customers, and channels. In this session, you'll learn how to benchmark your financial performance against industry standards, spot areas for improvement, and make data-driven decisions that lead to stronger margins and sustainable profitability.Panelists: Dan Reineke (Loma Brewing Company)Jake Lohse (Presidential Brewing Company)Sara Watson (Vacancy Brewing)Moderator: Kary Shumway (Beer Business Finance)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on barstools and make money!This session is for micro to mid-size brewery owners, GMs, marketing managers and head janitors (because you do all these jobs) who want to implement 10X+ ROI marketing strategies at their breweries. We will look at the most profitable membership programs, proven ways to drive repeat visits and tactics to sell through aging beer more quickly.No “pie-in-the-sky” or fluffy marketing ideas allowed. Just real-world examples, numbers & best practices. This way you can skip the guesswork and start implementing proven programs right away.Whether your goal is to grow weekday traffic, launch a paid membership, or turn first-time guests into lifelong fans, you'll leave with a clear action plan tailored to your brewery.Ross Stensrud accidentally graduated from UCSD while studying lacrosse and spending plenty of time at O'Brien's. After a brief stint designing pool cleaners (yes, really) in an effort to justify the cost of his degree, he pivoted and began recruiting smart friends to help build app marketing tech for local businesses—starting with music, then golf, and now craft beer with TapWyse. He lives in Carlsbad with his wife Laurel and their two boys, Roscoe (11) and Mason (9). When he's not working, you'll likely find him biking down PCH or shuttling his kids to basketball, golf, music, and skateboarding.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a necessity into a revenue-driving asset. From menu design and cost tracking to staffing, pricing, and guest experience, we'll explore what's working, what's not, and what's next.Panelists: Chris Pal-Freeman (Breakway Brewing),Jason Green (Wilding Brands)Moderator: Andre Elam (MarginEdge)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

We're all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. We'll look at smart event ideas, unexpected partnerships, local outreach, and simple tools that are often overlooked. It's all about finding innovative ways to stay visible, relevant, and busy.Panelists: Adrian Pawliszko (Kegshoe/Sippo)Ryan Hetzer (Frothy Beard Brewing Company)Victoria Howell (MoMac Brewing Company/Nansemond Brewing Station)Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

The modern guest expects more than just beer. In this panel hosted by Go Brewing, we'll explore the growing demand for non-alcoholic beer and THC beverages. Learn how to educate both your team and your customers, understand the latest consumption trends, and discover how these products help create a more inclusive and welcoming taproom. Whether you're already offering them or just getting started, this conversation will help you stay ahead and serve more of your community.Panelists: Leigh Gall (Cannabis Beverage Certification)Matt Steinke (Go Brewing)Meagen Coester (Go Brewng)Katie McNulty (Revolution Brewing)Moderator: Andrew Coplon (Craft Beer Professionals/Secret Hopper)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

In this session, we'll dig into the hard work behind two of beer's essential ingredients: malt and hops. You'll hear directly from barley growers and hop producers about what matters most, how each harvest impacts the final product, and where the industry stands today. We'll also talk with brewers who are leaning into the agricultural side of beer and using ingredients to tell a deeper, more meaningful story.Panelists: Eric Sannerud (Sannerud Hop Consulting)James Howdeshell (HOB Brewing Co.)Nathan Boll (Boll Farms)Tim Schnars (Meadowlark Brewing)Moderator: Jared Stober (Two Track Malting)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

As the industry evolves, breweries are embracing tools like QR code ordering to streamline operations, boost tab sizes, and maximize efficiency. But how do you keep the soul of the taproom alive when guests order with their phones instead of chatting with a bartender or server? In this panel, brewery leaders and Arryved experts discuss how to use technology without losing the personal connection that keeps people coming back. We'll explore the sweet spot between operational efficiency and guest experience, discuss flexible service models—and share real-world strategies for integrating tech without compromising on hospitality.Panelists: Adriane Hodges (Bold Republic Brewing Company)Kent Steeves (Braeloch Brewing)Moderator: Nick Komisar (Arryved)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Join us for an insightful panel discussion exploring the multifaceted impact of Artificial Intelligence on the craft beer industry. We'll bring together experts from marketing, legal, data science, and a leading craft brewery to discuss how AI is transforming everything from consumer engagement and operational efficiency to legal considerations and data-driven insights. Discover how your craft beer company can harness the power of AI to innovate, grow, and thrive in a competitive market.Panelists: Jonathan “Hootie” Hooten (Paradym Data)John Szymankiewicz (Beer Law Center)Michael Perozzo (Vice Beer)Moderator: Chris Overlay (Get Hoptimized)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Distributor partnerships can fuel your brewery's success, or slow it down. In this panel, we'll break down what it really takes to build relationships that last. From clear communication and shared expectations to staying relevant in a crowded portfolio, our panelists will share what's working, what's not, and how to stay top of mind without being a headache. You'll leave with practical, honest advice to make your distributor relationships more effective and less frustrating.Panelists: Carey Niekrash Beralderi (Grey Sail Brewing)Eric Butler (Wolf's Ridge Brewing)Laura Lodge (Distribution Insight for the Craft Brewer)MaryAnna Ferris (Ash & Elm Cider)Matthew Pere (Pretty Ugly Distribution)Melissa Johnston (Tryon Distributing)Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Is it finally the year of the lager? In this panel, we'll discuss the styles gaining momentum, the brewing techniques getting brewers excited, popular ingredients, and how these trends are landing with today's drinkers. In this panel, you'll get inspired by what brewers are actually creating right now and leave with ideas to take back to your business and keep your beer relevant in a changing market.Panelists: Lee Lord (Narragansett Beer), Marty Scott (Revolution Brewing), Mitch Steele (New Realm Brewing), Abstrax HopsModerator: Adam Mills (Adam Makes Beer)Thank you to Get Hoptimized and Go Brewing for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.Join us in person for CBP Connects New OrleansDecember 8–10, 2025It's never been more important to connect: https://cbpconnects.com/

Join us for "Spills and Thrills: A Panel Conversation on Insurance Lessons Learned," an insightful discussion designed to navigate the complexities of risk management and insurance in today's dynamic landscape. This conversation goes beyond theoretical concepts, diving into real-world scenarios where unforeseen events have led to critical lessons. Our panelists will explore how unexpected incidents, from natural disasters to wire transfer data breach, have reshaped approaches to policy considerations and expanded coverage. We'll discuss the evolving nature of risk, the importance of proactive mitigation, and the power of robust insurance frameworks in fostering resilience.Attendees will gain actionable insights into identifying blind spots, optimizing coverage, and leveraging lessons learned to future-proof their operations. Whether you're a brewery owner, taproom manager, or head brewer, this panel promises a compelling exchange of knowledge that will equip you with a clearer perspective on navigating potential "spills" and transforming them into valuable "thrills" of growth and innovation. Don't miss this opportunity to learn from others in your industry and enhance your strategic preparedness.This conversation features:Chris Dial (Wanderlinger Brewing)Christian Spears (TN Brew Works)Josh Buckley (The Nations Brewing Company)Kunal Patel (KP) (Mill Creek Brewing Co.)Chris Dial, co-owner of Wanderlinger Brewing in Chattanooga, TN, brings a unique perspective to commercial insurance. Having navigated the intricate world of craft brewing, from managing operations to understanding liabilities, Chris developed an intimate knowledge of the industry's specific insurance needs. Now, as a commercial insurance agent, he leverages this firsthand experience to meticulously craft policies that truly protect businesses like his own. He understands the nuances of equipment breakdown, liquor liability, and property coverage from a brewery owner's viewpoint, making him an invaluable asset for others in the industry seeking comprehensive and insightful insurance solutions.Stay up to date with CBP: http://update.craftbeerprofessionals.org

In this session, we'll start with the basics of CIP (cleaning in place) and explore how the Sinner Cycle can help you fine-tune your cleaning and sanitation process. You'll learn how temperature, chemical concentration, time, and mechanical action all work together, and how understanding their balance can help you build a CIP program that fits your brewery's specific needs.Next, we'll walk through practical tips for evaluating the effectiveness of your CIP cycles and spotting issues before they become bigger problems. From tracking performance to troubleshooting inefficiencies, you'll leave with actionable insights you can use right away. We'll cover what causes fouling and scale buildup, how cleaning agents actually work, and how to solve common CIP challenges.Oliver Meinhold is the Technical Director of the Brewing Division and consultant for Zee Loeffler. He studied at the University of Munich, graduating with a Dipl.-Ing. degree in Brewing Science at the Berlin Institute of Technology where he received his second Master's Degree in Industrial Engineering. He spent 7 years at the VLB (Research and Teaching Institute for Brewing in Berlin) as a Project Manager followed by 7 years at the Berlin Institute of Technology as an Assistant Professor. He is in his current position for 13 years. He is a current member of the MBAA Higher Education Committee and the Vice-President of the MBAA-District Mid-SouthStay up to date with CBP: http://update.craftbeerprofessionals.org

The beer industry looks a lot different than it did a few years ago, and packaging strategies are evolving right alongside it. In this conversation, we'll talk with Brian Casse from Iron Heart Canning about how mobile canning has adapted to meet the needs of today's breweries.We'll cover what's changed in the market, what breweries should consider before investing in their own equipment, and where mobile canning fits into a smart, flexible business model. Brian will also share lessons from more than a decade in the field and what he sees ahead for both packaging and the industry as a whole.Brian Casse is the second ever Iron Heart Canning employee and has done everything from warehouse work, to working the back end of the canning line, leading into being a sales manager, helping grow the business in the North East before expanding the South and Midwest. He is now the Head of Sales, managing the sales team and continuing to help IHC grow. You can find him on instagram @idrinkgoodbeer as well as listen to the podcast he helps manage called Steal This Beer with his friends Justin Kennedy, John Holl from All About Beer Magazine and Augie Carton of Carton Brewing.Stay up to date with CBP: http://update.craftbeerprofessionals.org

In our “What's Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There's so much we can learn from each other, and these conversations are designed to give you valuable insights that can be applied in your own state.Next up: New JerseyThis conversation features:Brie Devlin (Brewers Guild of NJ)Lori White (Zed's Beer)Scott Wells (Bolero Snort Brewery)Stay up to date with CBP: http://update.craftbeerprofessionals.org

In our “What's Going on in…” series, we partner with State Guilds to spotlight current successes, challenges, and trends in their beer communities. There's so much we can learn from each other, and these conversations are designed to give you valuable insights that can be applied in your own state.Next up: FloridaThis conversation features:Anthony Stone (Tampa Bay Brewing Company)Brian Detweiler (3rd Planet Brewing)Christine Denny (First Magnitude Brewing)Paloma Mejia (Florida Brewers Guild)Stay up to date with CBP: http://update.craftbeerprofessionals.org

As cannabis-infused beverages gain traction in both licensed and hemp-derived markets, brewers are uniquely positioned to lead the next wave of infused product innovation. But while curiosity is high, confusion around cannabis emulsification technologies often holds teams back from action.This educational session will demystify the world of cannabis emulsions—breaking down the science, technology, and real-world application of how cannabinoids like THC and CBD are transformed into water-compatible ingredients. We'll explore the most common infusion systems on the market today, including nanoemulsions, liposomes, and micelle-based carriers, comparing them on critical factors such as onset speed, taste, clarity, equipment needs, and shelf stability.Whether you're in an adult-use state considering THC drinks or looking to experiment with federally compliant hemp-derived formulations, this session will provide a framework to help brewers navigate ingredient selection, infusion strategy, and formulation with confidence. You'll walk away with a clear understanding of how these technologies work, what they cost, and how to evaluate them for your production goals.Perfect for innovation managers, brewmasters, and business owners ready to explore the cannabis beverage space without the hype—just practical, production-ready insight.Jason Stark is the founder of The Entourage Effect, a cannabis business management consultancy specializing in operational optimization, extraction strategies, and infused product development. With over a decade of experience in the legal cannabis industry, Jason began his journey in Colorado during its pivotal transition from medical to recreational use. He has worked hands-on in cultivation, extraction, and retail operations, giving him a comprehensive, ground-level understanding of the industry. Jason holds a Master's in Business Management from the University of Florida and has led numerous cannabis companies through successful product launches, process improvements, and multi-state expansions. Known for bridging the gap between executive strategy and day-to-day operations, Jason brings a unique blend of technical knowledge, financial insight, and regulatory fluency to every engagement. His mission is to empower businesses to operate more efficiently, remain compliant, and grow sustainably in a complex and evolving marketplace.Stay up to date with CBP: http://update.craftbeerprofessionals.org

This session will explore what brewery insurance really covers and what it does not. We will tackle some of the most common misconceptions, break down the different types of coverage, and highlight opportunities for cost savings. From property insurance and often overlooked equipment breakdown endorsements to the differences between liquor, product, general, and cyber liability, you will walk away with a clearer understanding of what your brewery actually needs. We will also discuss product recall coverage and whether it makes sense for your business, explain how to protect your brand and intellectual property, and review requirements for workers compensation and EPLI (Employment Practices Liability Insurance).With a background in manufacturing and a strong focus on process standardization, Steveo Stewart brings a systems-driven approach to the independent insurance market. As a co-owner of a successful bar and events company for over five years, he combines firsthand service industry insight with operational expertise. Recognizing a gap in the market, Steveo specializes in serving breweries, distilleries, and taprooms—not just by offering tailored insurance solutions, but by helping owners truly understand their coverage and proactively reduce risk through strategic claims avoidance.Stay up to date with CBP: http://update.craftbeerprofessionals.org

Yeast may be small, but their impact on beer—and brewing history—is enormous. In this presentation, we'll take a deep dive into the fascinating technical journey of brewers yeast. We'll begin with the early days of microbiology, tracing the path from the discovery of invisible life forms to the realization that yeast are responsible for fermentation, transforming wort into the beer we love.We'll explore the evolutionary tree of Saccharomyces species and uncover how different strains of yeast give rise to the wide diversity of beer styles. Special focus will be given to the differences between ale and lager yeasts, both in how they behave and in their genetics. You'll learn how Saccharomyces pastorianus, the yeast behind lagers, is a hybrid between S. cerevisiae and the cold-tolerant S. eubayanus, and how scientists believe this unusual pairing came to be.The talk concludes with a look at the cutting edge of yeast science. We'll discuss how brewers and scientists are now pushing boundaries with genetic engineering, and the creation of novel hybrids, opening new possibilities for flavor, efficiency, and sustainability in brewing.Jonathan Hughes, Ph.D., is the Director of Food and Agriculture Programs at UC Davis Continuing and Professional Education and the microbiology instructor for the Master Brewers Certificate Program. He entered the brewing industry in 2013, when, as a graduate student in microbiology at UC Davis, he founded the QA/QC laboratory at Heretic Brewing Company in Fairfield, California. Before joining Continuing and Professional Education, Hughes served as the quality assurance manager at Heretic while teaching introductory brewing and microbiology classes at UC Davis, Sacramento State University and Sacramento City College.Reach out to Jon at jghughes@ucdavis.eduStay up to date with CBP: http://update.craftbeerprofessionals.org/Save 20% on PLAATO Pro and PLAATO Edge: https://plaato.io/cbp

In the past, breweries doubled down on innovation, tasting room expansion, and winning new points of distribution to drive sales. Then there was the era of 'eventing,' where brewers scrambled to build brand awareness at festivals, store demos, and guerilla sampling. A myopic focus on social media followed, ushering in influencers and engagement metrics. Which leads us to today and the next big thing for breweries: growth marketing.But what is it and will it help get us out of the mess we're in right now?What we've found may surprise you: the idea is not new, and it's completely within your reach to execute. Your team just needs to take a bottom-up approach to capturing new sales:• Steady Your Foundation• Activate Your Markets• Engage Your Audience• Unlock Sales Channels• Regionalize And Localize• Integrate And ScaleThe need for strategic, targeted sales is more important now than ever. Our goal is for brewery owners and managers to understand the components of growth marketing and where to prioritize time and resources. Presentation attendees have access to our selection of downloadable Guides, with techniques to keep fans engaged and proven tools to fuel excitement around your unique story.We started Market Your Craft to help small-to-mid-sized producers quickly adapt to the changing Marketing landscape with storytelling. Because we believe every craft brand has an exciting story to share. Led by Scott Kolbe, we're a team of dreamers and doers, passionate about all things beverage with the creds to match. We've created a series of Workshops and Guides to help define your brand story and inform your Marketing efforts. To learn more or to schedule a session with one of our storytelling experts, visit marketyourcraft.com.Stay up to date with CBP: http://update.craftbeerprofessionals.org