Podcasts about destination marketing podcast network

Adam Stoker opens with a hard look at why the industry plays it safe, and how that instinct produced both the sea of sameness and the funding fight that came with it. Then Jason Gamel, President and CEO of ARDA, shows what it costs in practice. The timeshare industry generates $3.3 billion in annual rental revenue, all taxed like any other stay, and the average family of four spends just under $5,000 per trip with lodging already paid for. Most destinations have never built a relationship with the resorts producing it. Jason and Adam get into who to call, how to tap shoulder-season inventory, and the stigma still keeping DMOs from picking up the phone. Jason also shares the risk he's taking right now: an association-owned insurance captive, two and a half years in and still not guaranteed to launch. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she sits down with Tere Richardson, Executive Director of Athens Main Street, and Mary Helmer Wirth, President and State Coordinator of Main Street Alabama, to talk downtown revitalization. From Merchants Alley's $30,000 idea that became a $200,000 landmark to 16 new restaurants in 34 months and a boutique hotel on the way, Tere and Mary share what it really takes to build a downtown people want to visit — and why Athens is "an overnight success 20 years in the making." Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Collin Norman sat through 4 interviews, a Zoom panel with more than 20 people, a request for his start date and a tour of the budget — then got rejected by email, with no call and no feedback. Today he's the Executive Director of Visit Clearfield County, Pennsylvania, and he's building a hiring process that looks nothing like it. Collin joins Adam Stoker to break down why DMO hiring is broken, why it's the same disease as the RFP process, and the three steps he'd run instead — plus what job seekers should do to clear the AI screen and still read like a human wrote it. Adam opens with a monologue on Tennessee's "Yeah, It's Real" photo certification program and where AI stops enhancing an image and starts fabricating one. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In a solo episode, Adam Stoker unpacks a shift he can't stop thinking about since the latest CMO Jam: the agency-of-record model in destination marketing is about to change — whether agencies drive it or clients do. Adam walks through the forces quietly reshaping the relationship — media commissions shrinking, AI erasing the knowledge gap that once justified agency premiums, and DMO teams pulling more work in-house — and what all of it means for who you hire and why. He also shares the one thing every destination should refuse to outsource, the budget line he thinks smart DMOs will start protecting, and a blunt look behind the curtain at how agencies really handle your vendor relationships. Plus, the story behind DMO Jam — the new application-only peer program born out of two years of CMO Jam. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she sits down with Heath Puckett, Superintendent of Lake Guntersville State Park, and Andrew Kelly, to explore one of North Alabama's most scenic and beloved outdoor destinations. Heath shares his journey from golf course management to leading one of Alabama's crown jewel state parks, what makes Lake Guntersville special, and his vision for growing the park as a premier mountain biking and outdoor recreation destination. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Travel Nevada CMO Keelie Cox joins the show to break down "Get a Little Out There," the destination's five-episode series with free solo climber Alex Honnold — from the initial pitch and contracting logistics to the numbers behind it: 1.75 billion earned media impressions and over four million hours watched. Keelie shares why owning the content rights mattered, how the project got approved on a tight timeline, and why Travel Nevada chose a long-term content partnership over a one-off celebrity spot. She also talks through how the CMO team decides which corners of Nevada to spotlight and what she'd tell any destination marketer considering a similarly ambitious bet.Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠!The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

 Daquan sits down with Ty Reichel and Ziggy Poplin, founders of Mahjong South, Beaufort's newest social gaming venture. What started as two empty nesters gathering friends around a mahjong table has turned into a growing community bringing lessons, open play, and events to the Lowcountry. Ty and Ziggy share how Mahjong South came together, why the game is having a moment across the South, and how newcomers and longtime locals alike can pull up a seat. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

Tori Davis, President & CEO of Experience Ruston, Louisiana, joins Adam Stoker to talk about her path from marketing intern to DMO CEO, and the "three I's" framework she's using to guide the destination — Impact, Investment, and Identity. She and Adam also dig into how Ruston is preparing for Louisiana's first Buc-ee's, using it as a gateway rather than a distraction from the rest of what the destination offers. Plus, Adam opens the show with a look at how the World Cup is proving that live sports and events can build international trust and travel demand that outlasts economic and political headlines. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Adam sits down with Lance Fite, VP of Sports at Visit Mesa, to unpack how sports tourism became Mesa's biggest tourism driver, booking 60,000–80,000 room nights a year. Lance shares his path from pro basketball to DMO leadership, the story behind Arizona Athletic Grounds (a 280-acre sports complex years in the making), and why youth sports keep the lights on between marquee events. Adam opens with a monologue on why DMOs are hiring for the wrong things in the AI era. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she sits down with Cooper Smitherman, Community Outreach Representative for Stars and Strikes Family Entertainment Centers in Huntsville and a writer, editor, and UAH Honors College Top Scholar. Cooper shares how a Master's in English led him to community storytelling, what it's like connecting people to one of North Alabama's favorite entertainment destinations, and why Huntsville's growing arts and culture scene keeps calling people back home. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Adam Stoker talks with Will Wright, managing partner of UK-based Destination Core, about the content-centric, owned-media-first website platform they've quietly built together. They dig into why traditional destination websites function as glorified directories, how their first joint client, Play Golf Myrtle Beach, put the concept to the test, and why the best DMOs now win by answering travelers' questions and inspiring them, rather than just chasing bottom-of-funnel metrics. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Visit Voss, a Norwegian village of 15,000, is showing up in ChatGPT and Google AI Overviews without a big ad budget. Host Adam Stoker breaks down why attention + trust = action, then Visit Voss's Crister Aalberg Naess explains how reviews, Reddit, and a signature extreme sports festival built the trust that AI search now rewards. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she sits down with Brad Collett, Executive Director of the Tennessee RiverLine — the bold initiative transforming all 652 miles of the Tennessee River into North America's next great regional trail system. From new kayak fleets launching across North Alabama to a $750,000 partnership with the University of North Alabama, Brad shares how landscape architecture, community partnerships, and a love of paddling are reshaping the way we experience the Tennessee River — and why North Alabama is leading the way. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Daquan sits down with Dr. Stephen Wise, the longtime director of the Parris Island Museum and Cultural Resources Manager for Marine Corps Recruit Depot Parris Island, to explore four decades of uncovering the military history buried deep in the Lowcountry. From Civil War earthworks to the birth of Marine Corps training on Parris Island, Steve shares what 40+ years of scholarship has taught him about why Beaufort is one of the most historically significant places in America — and what he wants future generations to know about it. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

Katie Conner, Director of Destination Development at Virginia Tourism Corporation, joins Adam to talk about how a team of six supports 133 localities across the state. They dig into what communities actually need from a state tourism office, why proactive outreach matters, and how authentic local assets — from trail towns to sunflower festivals — become the foundation for sustainable destination growth. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In this episode, Adam Stoker sits down with Allison Brown of Discover Long Island to explore how a destination with 126 unique communities shifted from outbound tourism marketing to community-first advocacy. Allison shares the strategy behind Lily, their mobile activation truck, their award-winning Long Island Tea Podcast, and how they're using owned media to connect with residents just as intentionally as visitors. She also covers their sports marketing blueprint from the Ryder Cup to the US Open. If your DMO is struggling to build real community buy-in, this one's for you. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she dives into the history and hidden gems of Decatur's crown jewel with Nicole Belcher, Marketing and Events Coordinator for Point Mallard Park. Nicole shares the wild history of how the first wave pool in the U.S. ended up in North Alabama, the "unexpected" winter activities at the park, behind-the-scenes secrets of the Alabama Jubilee Hot Air Balloon Classic, and why Point Mallard remains a multi-generational tradition for families across the South. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Adam Geller manages tourism for Page, Arizona — a city where Horseshoe Bend and Lake Powell are globally iconic but most visitors don't even make it up the hill to town. In this episode, he shares how he turned that challenge into a strategy: building an interactive Grand Circle map that made Page the authoritative center of one of the world's most famous road trip circuits, launching gamified Bandwango passports to extend visitor stays, and creating hyper-specific historical content that out-ranks AI and drives organic traffic for free. Adam Stoker also opens with a case for why sports tourism is one of the biggest missed opportunities in destination marketing — and why it's really a collaboration problem, not a sports problem. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Daquan sits down with Richard Thomas, Chairman of Beaufort County 250, to talk about one of the most significant anniversary celebrations in American history — and why Beaufort is at the center of it. From the town's role in the events leading up to the American Revolution to the year of commemorations happening right here in the Lowcountry, Richard shares the history, the mission behind Beaufort 250, and why this moment matters far beyond South Carolina. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

In this special live episode of Destination Discourse, recorded on stage at the Destinations International Marketing and Communications Summit in Cleveland, Ohio, Adam Stoker and Stuart Butler tackle the questions the industry keeps dancing around: Why does a DMO actually exist, who is its primary customer, and if funding disappeared tomorrow, who would fight to bring it back? With live audience polling and real-time debate from DMO leaders across the country, the conversation cuts through the industry's tendency toward polite agreement and confronts an uncomfortable truth — as AI begins to disintermediate destination websites and reshape the entire travel research funnel, DMOs that have built their value proposition around web traffic alone may be sitting on a house of cards. It's one of the most candid conversations in destination marketing you'll hear this year. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she sits down with Muscle Shoals singer-songwriter Bay Simpson — fresh off his run on Season 29 of NBC's The Voice. Bay shares what it was like growing up in the studios of the Shoals with a songwriter stepdad and drummer dad, why he chose Tom Petty over Elvis for his blind audition, the surprise family tree that makes him Elvis Presley's second cousin once removed, the story behind his new single "Too Good to Be True," and what it means to carry the torch for the next generation of North Alabama music. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt.To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Daquan sits down with Abe Stem, Owner and Head Instructor of The Foundry Fighting & Fitness, to talk about more than two decades of building Beaufort's go-to gym for martial arts, gymnastics, and fitness. From training Marines and law enforcement to coaching the next generation of kids on the mats, Abe shares the story behind The Foundry, the role fitness plays in our community, and the Beaufort spots he sends every active visitor to. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

Megan Buchbinder, Director of Marketing at Wilmington and Beaches CVB, joins Adam to challenge how DMOs measure value, why Google Ads may be doing more harm than good, and how she redesigned her agency RFP process from scratch — and actually made it fun. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Daquan sits down with Jenny Townsend, Visitor Center Assistant at Visit Beaufort, to talk about life behind the welcome desk — the stories travelers share, the questions she gets every day, and the insider tips she hands to first-timers exploring Beaufort, Port Royal, and the Sea Islands. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

Jesse Salazar, Video Production Manager at Visit Lodi, joins Adam to talk about why storytelling instinct matters more than gear, the case for in-house video production, and Visit Lodi's new partner video co-op program. Adam opens with a challenge to DMOs: if locals drive 50%+ of visitation through visiting friends and relatives, why aren't we treating them like a priority audience? Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she sits down with Scott Black, President of LawLers Barbecue — a North Alabama institution that has been firing up hardwood smokers since 1978. Scott shares the story behind this beloved regional brand, what it takes to run 13 locations across the Tennessee Valley and why slow-smoked barbecue built on community and tradition will never go out of style. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt.To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Join host Melea Hames as she visits the beloved Morgan Price Candy Company in downtown Decatur. Guest Lee Anne Smith, the store's new owner, shares the journey of carrying on a 35-year North Alabama tradition, what it means to take the reins from the previous owner, and why handcrafted candy made in small batches will never go out of style. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

In this episode, host Daquan Mickens sits down with marketing expert and Brand Revolt founder Adam Stoker to discuss why Beaufort, South Carolina, remains one of the most authentic destinations in the country. Adam shares his perspective as a frequent visitor and destination specialist, exploring why the absence of chain restaurants, the stunning variety of 200-year-old architecture, and the "walkable history" of downtown create a magical atmosphere that can't be replicated. They dive into the importance of preservation, the peace found in a long walk under Spanish moss, and why—in an increasingly fast-paced world—Beaufort's commitment to slowing down is its greatest strength. ⁠⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit⁠ ⁠https://thedmpn.com/⁠⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

Host Melea Hames hits the trails at Indian Mountain ATV Park in Piedmont. Co-owner LaBreeska Ponder shares how she and her husband transformed 4,700 acres of reclaimed mining land into a premier off-road destination, the unique wildlife you'll find on the trails, and the importance of preserving private property rights for outdoor recreation.  Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt.To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Daquan sits down with Dr. Stephen R. Wise, director of the Parris Island Museum, to explore the Battle of Port Royal Island — a pivotal Patriot victory fought on February 3, 1779, timed to Beaufort's 250th anniversary commemoration.⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

Welcome to a new era of the show: DMP 2.0. In this solo episode, I'm breaking down our shift to a more interactive format for Q2 2026 and diving into why the traditional, front-loaded marketing budget is headed for a "performance cliff." We discuss a necessary paradigm shift for the attention economy—moving away from one-off "hero" campaigns toward a consistent, high-volume content engine. Learn why your paid media should now be reactive, acting as a vehicle to scale the organic winners that have already proven they can earn attention, build trust, and drive action. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she visits the historic U.G. White Mercantile in downtown Athens. Guest Derrick Young, owner and commercial pilot, shares the journey of saving this 100-year-old landmark, the creation of Merchants Alley, and why the "general store" experience is more relevant today than ever. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Adam Stoker joins the Give Me Some Good News podcast for a candid conversation about imposter syndrome, the death of "me-too" destination marketing, and why the future belongs to DMOs willing to think like strategists instead of tacticians. From autism-friendly travel to Pantone sunsets, Adam shares what it actually looks like to stop playing by the incumbent's rules — and win. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Daquan sits down with Captain Thornton Lacy, General Manager of Coastal Expeditions Beaufort, to discuss his 15-year maritime career, the expansion of ecotourism in the Sea Islands, and the vital role of conservation through exploration. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

In this episode, Robb Wells explains why Visit Beaufort shifted its focus from a traditional website to a video-first podcast strategy. He shares how "challenger" destinations can outmaneuver larger competitors by taking calculated risks on owned storytelling rather than just renting an audience through traditional ads. Robb dives into the "New Chapter" of the Inner Coastal Podcast, detailing how video vignettes now fuel their entire social media ecosystem. He also discusses the tactical shift in his team—prioritizing videographers and creators—to transform the DMO into a modern media house that prioritizes authenticity over polished commercials. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames for an inspiring journey into one of North Alabama's most important natural spaces — Wheeler National Wildlife Refuge. Guest David Young, Park Ranger and Visitor Services Manager, shares what makes the refuge a must-visit destination, from seasonal wildlife spectacles and educational programs to conservation efforts and unforgettable visitor experiences. Learn how Wheeler NWR plays a vital role in tourism, environmental education, and connecting people to the natural beauty of North Alabama. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Daquan sits down with Sondra Smith, owner of Marshview Mercantile, to talk about her leap from corporate healthcare to local retail and how she's building a community hub on Boundary Street. In the first segment, Sondra reflects on her 36-year career in healthcare strategy and why her "retirement" only lasted one week before she decided to open a mercantile in Beaufort. In the second segment, she shares what's happening now at the shop, from supporting local makers to hosting community workshops like Gullah sweetgrass basket weaving. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

In this episode of the Destination Marketing Podcast, host Adam Stoker steps behind the scenes to interview the show's own producer, Leena Atout. Leena shares her journey from being a journalism student at UNLV to becoming a multifaceted strategist and producer, highlighting how she leverages AI tools like Gemini and Descript to streamline production without losing the essential "human touch." The conversation explores the shifting landscape of marketing, the importance of curiosity in hosting, and practical tips for creating high-value content. From sharing travel stories about the Seven Wonders of the World to discussing the professional advantages of being an "oldest daughter," Leena provides a unique perspective on what it takes to evolve from a tactical editor into a strategic marketer. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she steps inside "3614 Jackson Highway," the legendary studio that helped put North Alabama on the global musical map. Guest Debbie Wilson, Executive Director, shares the "unexpected" stories of the Swampers, the restoration of this historic landmark, and how the "Muscle Shoals Sound" continues to draw music lovers from around the world to Sheffield, Alabama. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt.To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

In this episode, Adam Stoker sits down with Rafat Ali, CEO and Founder of Skift, for a high-level reality check on the state of travel. If you've been waiting for the world to "get back to normal," Rafat has news: the volatility of the last few years isn't a phase—it is the new permanent baseline. Whether discussing the rise of AI or the importance of showcasing local creative energy over traditional "sun and sand" ads, Rafat's message is clear: you can outsource your tactics, but you can never outsource your vision. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames for a mouthwatering journey into one of North Alabama's most beloved barbecue institutions — New Market BBQ. Guest Libby Webb, co-owner and operator, shares the story behind the restaurant's legacy, what makes North Alabama barbecue so special, and how New Market BBQ has become a community gathering place for locals and travelers alike. From pit-room traditions and family recipes to hospitality, tourism, and community leadership, discover how great food creates unforgettable, unexpected adventures. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

Daquan sits down with Cherimie Weatherford to explore how Beaufort's history lives on through art and culture. In the first segment, Cherimie reflects on Beaufort's roots and how the stories of the Reconstruction era and Gullah Geechee culture inspired the creation of the Freedman Arts District and its annual Arts Festival. In the second segment, she shares what's happening now, from upcoming events to what visitors can expect when they experience the festival today. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

In this episode, Adam Stoker and his business partner Colby Remund discuss the evolution of Tourism IQ into the industry's ultimate resource for career progression. Colby shares how he leveraged AI "vibe coding" to rebuild the platform, introducing major new features like the Industry Event Calendar, launched in partnership with One West, and the Destination Marketing Agent, an AI tool that puts years of marketing expertise at your fingertips. They explore the resiliency required to navigate a decade of industry shifts and explain how Tourism IQ provides a dedicated, noise-free space for marketers to find jobs, events, and the strategic support needed to level up. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In this episode, Adam is joined by Nick Shekeryk and Richard Porter from Discover Snohomish County. With the 2026 FIFA World Cup looming, Snohomish County is in a unique position. Located directly between host cities Seattle and Vancouver, they've developed a "secondary destination" strategy to capture the overflow of international fans. Nick and Richard also share their playbook for maximizing a global event without being the primary host. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames for a creative journey into one of North Alabama's most inspiring cultural landmarks — the Carnegie Visual Arts Center in Decatur. Guest Kim Mitchell, Executive Director of the Carnegie, shares the story behind the historic Carnegie Library's transformation into a vibrant arts hub, the role visual arts play in community identity, and how the center creates unexpected experiences for locals and visitors alike. From exhibitions and education programs to festivals and fundraising events, discover how the Carnegie continues to shape Decatur's creative spirit. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

In this episode, host Daquan Mickens sits down with Robb Wells to kick off a new season of The Inner Coastal Podcast and introduce an updated format for the show. Together, they unpack why the podcast is evolving, what the new format looks like, and how the show will better serve Beaufort's community moving forward. ⁠Visit Beaufort, Port Royal and the Sea Islands in South Carolina⁠ The Inner Coastal Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Daquan Mickens and the team at Visit Beaufort, Port Royal and the Sea Islands and produced by the team at Brand Revolt. Music is Inspirational Outlook by Scott Holmes. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit ⁠https://thedmpn.com/⁠. If you are interested in becoming a part of the network, please email ⁠adam@thebrandrevolt.com⁠.

In this special episode, Adam Stoker shares a webinar hosted with Destination Core exploring what's next for destination marketing websites. Joined by Will Wright from Destination Core and Kyle Oland from Golf Tourism Solutions, the group breaks down why traditional DMO websites have become “glorified directories,” why web traffic is declining as discovery shifts to AI and social, and what destinations can do to stay relevant. The conversation explores how content-first strategy and thoughtful AI integration can create more engaging, personalized experiences that better inspire travel and support stakeholders. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

Join host Melea Hames as she welcomes Donna Castellano, Executive Director of the Historic Huntsville Foundation and steward of the beloved Harrison Brothers Hardware, Alabama's oldest continually operating hardware store. They explore the importance of preservation, the unexpected stories uncovered through historical work, and how Harrison Brothers blends the past with modern-day community connections — making it one of North Alabama's most meaningful places to visit. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

In this special bonus episode of the Destination Marketing Podcast, we're sharing a Destination Discourse conversation with Stuart Butler featuring his predictions for 2026. From why AI won't “kill” the DMO website this year (but will keep reshaping how travelers search), to the consolidation coming for vendors and destinations, to the shift from “the destination” to the experiences within it. This episode is packed with practical insight to help you plan for the year ahead. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.

In this episode, Adam shares what my resolutions would be if I were running a DMO in 2026. He talks about why the traditional marketing funnel no longer works, why survival is undervalued, how to avoid the illusion of relevance, and what destination marketers must prioritize as AI and stakeholder pressure continue to reshape the industry. If you're heading into 2026 wondering where to focus and what actually matters, this episode is for you. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt's services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.