Podcast appearances and mentions of Frank Lloyd Wright

True Crime Tuesday Presents Voices From The Grave with Executive Producer/Investigator, Katrina Weidman, & Show Creator/Producer/Director/Alisa Statman! Voices From The Grave WHERE GENRES COLLIDE In this new true crime and paranormal series, Voices From the Grave are calling out…and one team is working to help them. Los Angeles has always had a dark history . Perhaps its darkest secrets lie in 45 infamous and unsolved murders that occurred between 1945 and 1970... The locations investigated are far more than structures ... They connect a web of crime far more gruesome than the murders that occurred within... they expose  a labyrinth of linked, horrific crimes, committed in legendary locations during Los Angeles' most disreputable era.  Using both traditional police and forensic investigation methods and live spirit communication, we reveal the most prolific killers never known. On Today's Show, we sit down with Alisa and Katrina to talk about this unique mixture of the True Crime and Paranormal Investigation genres and how Alisa first brought this concept together.  Why the Sowden House, The Los Feliz House, and The Black Dahlia all became the subject of this series.... The importance of Frank Lloyd Wright and the intention of his architecture to the murders that George Hodel committed, and why people want to deny the fact that George Hodel was the killer in the Black Dahlia case and people keep copying Steve Hodel's theories! Join the #crowdsolve team led by detective Karen Smith: https://voicesfromthegrave.com/ Check out new episodes of Voices From the Grave along with exclusive video content here:  https://www.youtube.com/@VoicesFromTheGrave PLUS AN ALL NEW DUMB CRIMES AND STUPID CRIMINALS W/ JESSICA FREEBURG!! Check out Jessica Freeburg's website and get tickets to her events here:  https://jessicafreeburg.com/upcoming-events/ and check out Jess on Tik Tok:  https://www.tiktok.com/@jessicafreeburgwrites There are new and different (and really cool) items all the time in the Darkness Radio Online store at our website! . check out the Darkness Radio Store!   https://www.darknessradioshow.com/store/ Make sure you update your Darkness Radio Apple Apps! and subscribe to the Darkness Radio You Tube page:  https://www.youtube.com/@DRTimDennis crime #truecrime #truecrimepodcasts #truecrimetuesday #voicesfromthegrave #katrinaweidman #alisastatman #truecrimetv #paranormaltv  #haunting  #hauntedhistory #hauntedmansions #ghosts #ghosthunting #ghoststories #ghoststory #ghostbusters #ghost #paranormalinvestigation #paranormalactivity #paranormalstories #scarystories #scarystory #hauntedplace #creepy #haunted #hauntedhollywood #terror #terrifyingtruestories #truecrimecommunity #truecrimedocumentary #truecrimestories #spirituality #medium #forensicscience #paranormal #dumbcrimesstupidcriminals #jessicafreeburg #ghoststoriesink #paranormalauthor #massshooting #shootings #stabbings #murder #dismemberment #larceny #drugsmuggling #bribery  #floridaman #publicsex #verbalthreats #terrorism  #sexcrimes   

Building a successful vacation rental portfolio isn't just about numbers—it's about strategy, intuition, and having the confidence to trust both. In this episode, we explore what it really looks like to invest with intention, think long-term, and build a business rooted in education rather than hype.In today's episode, I sit down with the incredible Parker Borofsky, whose passion for lending and vacation rental investing shines through every story she shares. From her early days as Avery Carl's lender to becoming a seasoned investor herself, Parker offers a behind-the-scenes look at a journey shaped by curiosity, courage, and thoughtful decision-making.In this conversation, Parker shares:How her early career in lending gave her an “under the hood” view of what truly makes a short-term rental successful—and how she used that insight to build a portfolio spanning the Smokies and Florida's PanhandleThe remarkable story behind acquiring a bona fide Frank Lloyd Wright home in Kentucky, including the family connections and moments of serendipity that led her thereWhat it's really like to invest during uncertain and unpredictable times, and why balancing solid research with gut instinct allowed her to seize opportunities others overlookedThe unique challenges and rewards of restoring and short-term renting a historic home, from navigating appraisals to thoughtfully weaving the property's history into the guest experienceWhy putting heart and education above hype—and surrounding yourself with the right community—is essential to building a more meaningful, sustainable businessParker's insights and grounded enthusiasm make this episode a must-listen for anyone looking to build a smarter, more intentional vacation rental portfolio. It's filled with practical takeaways, mindset shifts, and real-world lessons for scaling with clarity and purpose.HIGHLIGHTS AND KEY POINTS:[01:00] A short introduction about our guest Parker Borofsky, and how she got into investing in short-term rentals[03:00] Parker walks through her growing short-term rental portfolio across Tennessee, Florida, and Kentucky, highlighting a pivotal purchase in Townsend, Tennessee[08:43] Parker explains how intuition, timing, and storytelling led her to an unexpected Kentucky purchase[13:01] Parker shares how stewardship and storytelling shape the experience of owning a Frank Lloyd Wright home[18:56] Parker reflects on the emotional full-circle of stewarding a historic Frank Lloyd Wright home[21:24] Parker dives into the complexities of securing a mortgage for a one-of-a-kind Frank Lloyd Wright home, emphasizing that unique properties often create appraisal challenges[26:51] How to handle appraisal challenges for unusual properties, emphasizing preparation, collaboration, and clear communication[31:24] Parker talks about the mortgage options that are trending for real estate investors, particularly for self-employed borrowers or those with complex income streams[34:57] The importance of connecting with experienced loan officers as a critical first step for anyone looking to grow their property portfolio in 2026

True Crime Tuesday Presents Voices From The Grave with Executive Producer/Investigator, Katrina Weidman, & Show Creator/Producer/Director/Alisa Statman! Voices From The Grave WHERE GENRES COLLIDE In this new true crime and paranormal series, Voices From the Grave are calling out…and one team is working to help them. Los Angeles has always had a dark history . Perhaps its darkest secrets lie in 45 infamous and unsolved murders that occurred between 1945 and 1970... The locations investigated are far more than structures ... They connect a web of crime far more gruesome than the murders that occurred within... they expose  a labyrinth of linked, horrific crimes, committed in legendary locations during Los Angeles' most disreputable era.  Using both traditional police and forensic investigation methods and live spirit communication, we reveal the most prolific killers never known. On Today's Show, we sit down with Alisa and Katrina to talk about this unique mixture of the True Crime and Paranormal Investigation genres and how Alisa first brought this concept together.  Why the Sowden House, The Los Feliz House, and The Black Dahlia all became the subject of this series.... The importance of Frank Lloyd Wright and the intention of his architecture to the murders that George Hodel committed, and why people want to deny the fact that George Hodel was the killer in the Black Dahlia case and people keep copying Steve Hodel's theories! Join the #crowdsolve team led by detective Karen Smith: https://voicesfromthegrave.com/ Check out new episodes of Voices From the Grave along with exclusive video content here:  https://www.youtube.com/@VoicesFromTheGrave PLUS AN ALL NEW DUMB CRIMES AND STUPID CRIMINALS W/ JESSICA FREEBURG!! Check out Jessica Freeburg's website and get tickets to her events here:  https://jessicafreeburg.com/upcoming-events/ and check out Jess on Tik Tok:  https://www.tiktok.com/@jessicafreeburgwrites There are new and different (and really cool) items all the time in the Darkness Radio Online store at our website! . check out the Darkness Radio Store!   https://www.darknessradioshow.com/store/ Make sure you update your Darkness Radio Apple Apps! and subscribe to the Darkness Radio You Tube page:  https://www.youtube.com/@DRTimDennis crime #truecrime #truecrimepodcasts #truecrimetuesday #voicesfromthegrave #katrinaweidman #alisastatman #truecrimetv #paranormaltv  #haunting  #hauntedhistory #hauntedmansions #ghosts #ghosthunting #blackdahlia #elizabethshort #georgehodel #stevehoddel #ghostbusters #ghost #paranormalinvestigation #paranormalactivity #paranormalstories #scarystories #scarystory #hauntedplace #creepy #haunted #hauntedhollywood #terror #terrifyingtruestories #truecrimecommunity #truecrimedocumentary #truecrimestories #spirituality #medium #forensicscience #paranormal #dumbcrimesstupidcriminals #jessicafreeburg #ghoststoriesink #paranormalauthor #massshooting #shootings #stabbings #murder #dismemberment #larceny #drugsmuggling #bribery  #floridaman #publicsex #verbalthreats #terrorism  #sexcrimes   

For New York–based designer, mom, and former fencer Jennifer Press, home is more than a backdrop—it is a refuge that should either soften a hard day or extend a joyful one. In this conversation, she shares how she listens deeply to clients to build spaces that feel like personal havens, whether that means a fully neutral apartment that quiets the city or a playful, immersive kid's room with bold, custom elements. Her guiding philosophy is simple: clients are not hiring her to design a home she wants to live in; they are hiring her to create the one they do.Jennifer talks openly about the realities of growing Press Interiors from a solo practice to a team she had to staff far sooner than expected, including suddenly acting as HR, defining policies, and buying the first company laptop. She credits her operational discipline, her supportive husband, and a beloved nanny with making it possible to juggle parenting, client work, installs, and even postpartum site visits. At the same time, she keeps herself grounded by remembering that, while design matters deeply to her clients, it is not life-or-death work—and that perspective fuels gratitude rather than burnout.The episode closes with a look at where she wants to go next: more custom furniture, collaborations with textile or wallpaper designers, and one day, perhaps, a coffee table book worthy of sitting in the homes she creates. She shares the design rules she loves to break—starting with the “always white” ceiling—and the eras and icons that inspire her, from Frank Lloyd Wright to the unapologetic funkiness of the 1980s. Whether you are a design lover, a creative entrepreneur, or someone craving a more intentional home, this episode offers a warm, detailed glimpse into a life built around thoughtful, livable beauty.

What's the best book-to-film adaptation, and could it be Die Hard? Sean McCaul, of Citizen By Design, calls the Bruce Willis action flick his favorite movie. And Sean is in great company, James Cameron has called Die Hard HIS favorite action movie. We also discuss Frank Lloyd Wright, terrorism, Moonlighting and Blind Date, plus 1994's The Crow. For good measure, we get into Batman and Robin and how the comic book detectives connect to Die Hard with a Vengeance, as well as Se7en. Plus, because villains are fun, we touch on Wicked and Cruella. This episode was originally released for Season 1, in July 2024.-Sean McCaul, of Citizen By Design, is a brand-focused creative who helps people bring ideas to life, crafting brands that make businesses stand out.https://citizenbydesign.com/ https://www.instagram.com/citizenbydesign/ https://www.linkedin.com/in/citizenbydesign/ -Die Hard (1988)https://www.imdb.com/title/tt0095016/ https://en.wikipedia.org/wiki/Nothing_Lasts_Forever_(Thorp_novel) -James Cameron named Die Hard his favorite action movie during Stephen Colbert's "Questionert."https://youtu.be/7x3Gp2yXuxw&t=354‍ ‍-Other movies and shows discussed:Avengers: EndgameBatman and Robin Blind DateThe CrowCruellaDeath Becomes HerDie Hard with a Vengeance First BloodPredatorPulp FictionSe7enWicked

Ladies and gentleman, we did it. Or should I say, she did it - this week's guest, Avery Trufelman that is. *Glass ceiling shatters*. We use the latest season of her podcast, Articles of Interest, titled "Gear", as a jumping off point to talk about everything from light topics like how she somewhat accidentally became a podcaster and geeking out about camouflage and Frank Lloyd Wright, to the more serious - and sometimes sinister - underpinnings she's uncovered in her search for how our "American Legacy", the way we dress - particularly in menswear - has come to be.

Leaders want to bring more compassion into the culture of work, yet many wrestle with how to do it in a way that feels both authentic and respectful.The answer lies in the simple act of looking out for one another.This short-form episode is part of the Finding The Words column, a series published every Wednesday that delivers a dose of communication insights directly to your inbox. If you like what you read, we hope you'll subscribe to ensure you receive this each week. (00:00) - Welcome to Mission Forward (02:23) - Super Human _____This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

Alexandra Light, choreographer, creative researcher, and former principal dancer with Texas Ballet Theater, joins me for a conversation that weaves together artistry, identity, and the evolution of a dancer's life. Her work has been shaped by residencies at places like Jacob's Pillow and often explores ecology, feminist history, and the body as a site of memory and transformation.At just 18, Alexandra moved into Houston Ballet's second company. She reflects on the intensity of that transition, the endurance it required, and the lifelong friendships formed during that pivotal year. She shares the lessons that helped her survive a full schedule of morning class followed by demanding rehearsals and how those habits shaped her professional resilience.For dancers who feel stronger as performers than technicians, Alexandra opens up about standing out in open calls despite feeling the same way early in her career. She walks through her progression from apprentice to principal dancer at Texas Ballet Theater, reminding us that careers are built on a blend of hard work, timing, luck, and the needs of a company.Alexandra also talks about recognizing the moment it was time to retire, a decision influenced by both intuition and logistics. Less than a year into retirement, she explains how shifting toward choreography was the biggest factor and why watching live ballet now fills her with excitement rather than longing.When asked to describe her choreography, Alexandra uses three striking words: expansive, dramatic, and curious. She shares how she builds work (from music-driven ideas to research-heavy processes) like her recent piece exploring the overlooked women who influenced Frank Lloyd Wright's success.We also discuss her commitment to making ballet more sustainable and accessible. Alexandra recounts a formative moment that drove her to create work for audiences who have never had access to ballet. She also opens up about sustaining her own creativity and the role nature plays in her artistic practice.This episode is rich with insight, honesty, and inspiration for dancers, dance lovers, and anyone navigating a creative path.Connect with Alexandra:Visit Alexandra's Website: https://www.alexandralight.art/Follow Alexandra on Instagram: https://www.instagram.com/farbie/Links and Resources:Get your copy of The Ultimate Audition GuideSchedule your Complimentary Career Consultation: https://www.thebrainyballerina.com/career-mentoringLet's connect!My WEBSITE: thebrainyballerina.comINSTAGRAM: instagram.com/thebrainyballerinaQuestions/comments? Email me at caitlin@thebrainyballerina.comThis episode was brought to you by the Pivot Ball Change Network.

Welcome back to the Ultimate Guide to Partnering® Podcast. AI agents are your next customers. Subscribe to our Newsletter: https://theultimatepartner.com/ebook-subscribe/ Check Out UPX:https://theultimatepartner.com/experience/ Jen Odess, Group Vice President of Partner Excellence at ServiceNow, joins Vince Menzione to discuss the company’s incredible transformation from an IT ticketing solution to a leading AI-native platform for business transformation. Jen dives deep into how ServiceNow has strategically invested in and infused AI into its unified platform over the last decade, enabling over a billion workflows daily. She also outlines the critical role of the partner ecosystem, which executes 87% of all implementations, and reveals the company’s strategic initiatives, including its commitment to the hyperscaler marketplaces, the goal to hit half a billion dollars in annual contract value for its Now Assist AI product, and the push for partners to adopt an ‘AI-native’ methodology to capitalize on the fact that customers still want over 70% of AI buying to be done through partners. Key Takeaways ServiceNow is an ‘AI-native’ company, having invested in and built AI directly into its unified platform for over a decade. The company’s core value today is in its unified AI platform, single data model, and leadership in workflows that connect the entire enterprise. ServiceNow will hit $500 million in annual contract value for its Now Assist AI products by the end of 2025, making it the fastest-growing product in company history. An astonishing 87% of all ServiceNow implementations are done by its global partner ecosystem, highlighting their crucial role. The company is leveraging the half-trillion-dollar opportunity of durable cloud budgets by driving marketplace transactions and helping customers burn down cloud commits using ServiceNow solutions. To win in the AI era, partners must adopt AI internally, co-innovate on the platform, and strategically differentiate themselves to rank higher in the forthcoming agentic matching system. Key Tags: ServiceNow, AI-native platform, Now Assist, Jen Odess, partner excellence, workflow leader, AI platform for business transformation, hyperscalers, Microsoft Azure, Google Cloud, AWS, marketplace transactions, cloud commits, AIDA model, agentic matching, F-Pattern, Z-Pattern, group vice president, MSP, GSI, co-innovation, autonomous implementation, technical constraints, visual hierarchy, UX, UI, responsive design. Ultimate Partner is the independent community for technology leaders navigating the tectonic shifts in cloud, AI, marketplaces, and co-selling. Through live events, UPX membership, advisory, and the Ultimate Guide to Partnering® podcast, we help organizations align with hyperscalers, accelerate growth, and achieve their greatest results through successful partnering. Transcript: Jen Odess Audio Podcast [00:00:00] Jen Odess: The AI platform for business transformation, and I love to say to people, it sounds like a handful of cliche words that just got stacked together. The AI platform for business transformation. Yeah. We all know these words, so many companies use ’em, but it is such deliberate language and I love to explain why. [00:00:20] Vince Menzione: Welcome to, or welcome back to The Ultimate Guide to Partnering. I’m Vince Menzi on your host, and my mission is to help leaders like you achieve your greatest results through successful partnering. Today we have a special leader, Jen Odes is the GVP for Partner Excellence at ServiceNow. And joins me here in the studio in Boca Raton. [00:00:40] Vince Menzione: Jen, welcome to the podcast. Thanks, Vince. It’s so great to be here. I am so thrilled to welcome you. To Boca Raton, Florida. Our podcast home look at this amazing background we have Here is this, and this is where we host our ultimate partner Winter retreat. Actually, in February, we’re gonna give that a plug. [00:00:58] Vince Menzione: Okay. I’d love to have you come back. I’d love to have an invite. And you flew in this morning from Washington DC [00:01:04] Jen Odess: I did. It was 20 degrees when I left my house this morning and this backdrop. Is definitely giving me, island South Florida like vibes. It’s fabulous. [00:01:13] Vince Menzione: And we’re gonna talk about ServiceNow. [00:01:14] Vince Menzione: And you’re also opening an office down here? We [00:01:17] Jen Odess: are [00:01:17] Vince Menzione: in West Palm Beach. Not too far from where we are. Yes. Later 2026. Yeah. I love that. And then so we’ll work on the recruiting year, but let’s dive in. Okay. So thrilled to have ServiceNow and to have you in the room. This has been an incredible time for your organization. [00:01:31] Vince Menzione: I have been watching, obviously I work with Microsoft. We’ve had Google. In the studio, Amazon onboard as well. And other than those three organizations, I can’t think of any other legacy organization that has embraced AI more succinctly than ServiceNow. And I thought we’d start there, but I really wanna spend some time getting to know you and getting to know your role, your mission, and your journey to this incredible. [00:01:57] Vince Menzione: Leadership role as a global vice president. We’ll talk about Or [00:02:01] Jen Odess: group. Group Vice president. I know it doesn’t roll off the tongue. I get it. A group vice president doesn’t roll. [00:02:05] Vince Menzione: G-V-P-G-V-P doesn’t roll off the time. And in some organizations it is global. It is in other organizations, it’s group. So let’s, you’re not [00:02:12] Jen Odess: the first to say global vice president. [00:02:14] Jen Odess: Okay. I’ll take either way. It’s fine. [00:02:15] Vince Menzione: Yeah. Yeah. And might be a promotion. Let’s talk. Let’s talk about that. Let’s talk about you and your career journey and your mission. [00:02:22] Jen Odess: Yeah, so I’ve been at ServiceNow for five years. In fact, January will be like the five year anniversary and then it will be the beginning of my sixth year. [00:02:31] Jen Odess: Amazing. And I actually got hired originally to build out the initial partner enablement function. So it didn’t really exist five years ago. There was certainly enablement that happened to Sure. All individuals that were. Using, consuming, buying ServiceNow, working with ServiceNow. But the partner enablement function from pre to post-sale, that whole life cycle didn’t exist yet. [00:02:54] Jen Odess: So that was my initial job. I got hired to run partner enablement and it before. And how big [00:02:59] Vince Menzione: was your partner organization at that point? It must have been pretty small. [00:03:01] Jen Odess: It was actually not as small as you would think. Gosh, that’s a great question. You’re challenging my memory from five years ago. [00:03:08] Jen Odess: I know that we’re over 2,500 partners today and we add hundreds every year, so it had to have been in the low one thousands. Wow. Is where we were five years ago. But the maturity of the ecosystem is grossly larger today than it was then. I can imagine. So back then there was less than 30,000 individuals that were skilled on ServiceNow to sell or solution or deliver. [00:03:34] Jen Odess: Today there’s almost a hundred thousand. Wow. So yeah that’s like the maturity in the capability within the ecosystem. But before I start on my ServiceNow and my group vice president. Which is a great role, by the way. Group Vice President. Yeah. Partner Excellence group. I’m very proud of it. [00:03:49] Jen Odess: But but let me tell you what brought me here, please. So I actually came from a partner, but not in the ServiceNow ecosystem. Okay. I won’t name the partner, but let’s just say it’s a competitor, a competitive ecosystem. And I worked for a services shop that today I would refer to as multinational. [00:04:11] Jen Odess: Kind of a boutique darling, but with over 1,500 consultants, so Okay. A behemoth as well? Yeah. Privately held. And we were a force to be reckoned with, and it was really fun. I held so many roles. I was a customer success manager. I led the data science practice at one point. I ran global alliances and partnerships. [00:04:35] Jen Odess: At one point I was the chief of staff to the CEO at the time that company was acquired. Big global si. And and then at one point I even spun off for the big global SI and helped run a culture initiative to transform co corporate culture. Wow. Very inside the whole organization. Wow. That is very, yeah. [00:04:54] Jen Odess: Really interesting set of roles. And the whole reason I came to ServiceNow is by the time I was concluding that journey in that ecosystem on the services side, I felt like. I didn’t fully understand what it meant to be on the software product side. And I often felt like I approached friction or moments of frustration and heartache with resentment for the software company. [00:05:20] Jen Odess: Sure. Or maybe just a lack of empathy for what they must be going through as well. It always felt like I was on the kind of [00:05:26] Vince Menzione: negative you were on the other side of the table. Totally. [00:05:27] Jen Odess: Yeah. And, or maybe like the redheaded stepchild kind of a concept as a partner. And so I sought out to. Learn more, which is probably a big piece of my journey is just constant curiosity. [00:05:38] Jen Odess: Nice. And I thought I think the thing I’m missing is seeing what it means firsthand to be on the software product side. And that was what led me to a career at ServiceNow. Five years strong. Yeah. So [00:05:50] Vince Menzione: talk about partner experience for those who don’t know what that means. [00:05:53] Jen Odess: Yeah. Today my role is partner excellence, but it used to be partner experience. [00:05:58] Jen Odess: Okay. And so the don’t. Yeah, that’s normal to say both things. And they actually mean two very different things. [00:06:04] Vince Menzione: Yeah, I would say so. [00:06:05] Jen Odess: And we deliberately changed the title about a year ago. So today, partner Excellence is about really ensuring that we build a vibrant AI led ecosystem. And that’s from the whole life cycle of the partner, from the day they choose to be a partner and onboard, and hopefully to the day they’re just. [00:06:23] Jen Odess: Thriving and growing like crazy, and then across the whole life cycle of the customer pre to post sale. So it’s, we are almost like the underpinning and the infras infrastructure. Someone once said it’s like we’re the insurance policy of all global partnerships and channels. That’s how we operate across global partnerships and channels and service Now. [00:06:42] Vince Menzione: And you have a very intimate relationship with those partners. We’re gonna dive in on that as well. Yes. But let’s talk about this time like no other. I talk about tectonic shifts at all of our events. People that listen to our podcasts know we talk about the acceleration of transformation, and it’s happening so fast. [00:06:58] Vince Menzione: It was happening fast even during COVID. But then. I’ll call this date or time period, the November 20, 22 time period when Chat GPT launched. Oh yeah. And that really changed the world in many respects, right? Yeah. Microsoft had already leaned in with chat, GPT, Google, we talked to Google about this. [00:07:17] Vince Menzione: Even having them in the room was like, they were caught flatfooted in a way, and they had a lot of the technology and they didn’t lean in. But it feels like ServiceNow was one of the first, certainly on the ISV side of the house and refer to the term ISV. Loosely, because hyperscalers are ISVs as well. [00:07:34] Vince Menzione: They were early to lean in and have leaned it in such a way from a business application perspective that I believe we haven’t seen embracing and infusing AI into your platform. I was hoping we could dive in a little bit on ServiceNow from a. Kinda legacy, what the organization was and is today. [00:07:56] Vince Menzione: And then also this infusion of AI into the platform. If you don’t mind, [00:07:59] Jen Odess: I love this topic. Okay. And I feel like it’s such a privilege to talk about ServiceNow on this topic because we really are a leader in the category. I’ll almost rewind back to over 20 years ago when the company was founded. [00:08:11] Jen Odess: Today, fast forward, we are so much more than an IT ticketing company. We are, [00:08:16] Vince Menzione: but that was the legacy. That’s how I knew service now 20 years ago. [00:08:19] Jen Odess: And what a beautiful legacy. Yeah. But we have expanded immensely beyond that. And that’s the beautiful story to tell customers. That’s so fun. [00:08:28] Jen Odess: But what what I love is that. So 20 years ago, that was where we started. And today, do you know that over a billion workflows are put to work every single day for our customers? A billion [00:08:38] Vince Menzione: workflows, over a billion workflows. That’s crazy. [00:08:40] Jen Odess: And 87% of all implementations for ServiceNow were done by partnerships. [00:08:46] Jen Odess: And channels. That’s fantastic. So you think about those billion plus workflows daily, all because of our partner ecosystem. This is my small plug. I’m just very proud 80, proud 86%. [00:08:56] Vince Menzione: Did you hear that? Part’s 86%. [00:08:57] Jen Odess: Amazing. And so that’s like what we’re, that’s what we’re a leader in the category. We are a leader in workflows categorically. [00:09:05] Jen Odess: But then over a decade ago, we started investing in ai. We started building it right into our platform, and this becomes the next kind of notch on our belt, which is we are a unified platform. Nothing is bolted on, nothing is just apid in. Yeah, it is a unified platform. So all of that AI that for the past decade we’ve been building in into our platform. [00:09:28] Jen Odess: Just in our AI platform, which is now what we are calling it, the AI platform. [00:09:34] Vince Menzione: And I would say that unless you were a startup starting up from scratch today and building on an LLM, we were building in a way I don’t think any other organization’s gonna actually state that [00:09:45] Jen Odess: what’s actually why we call ourselves AI native. [00:09:47] Jen Odess: Yeah, beca for that exact reason. And that’s who we’re competing with a lot these days, is the truly AI native startups where they didn’t have, the 20 years. Previously that we had, but that’s what makes us so unique in the situation, is that unified AI platform, a single data model that can connect to anything. [00:10:07] Jen Odess: And then the workflow leader. And when you put all those things together, AI plus data, plus workflows and that’s where the magic happens. Yeah. Across the enterprise. It’s pretty cool. [00:10:17] Vince Menzione: That is very cool. And you start thinking about, and we start talking about agent as a, as an example. Let’s talk about this for a second. [00:10:23] Vince Menzione: You, when what is this bolt-on, we could use the terms co-pilot, we could use Ag Agent ai, but they are generally bolted onto an existing application today. So take us through the 10 years and how it has become a portion or a significant portion. Of ServiceNow. [00:10:41] Jen Odess: When say the question a little bit more. [00:10:43] Jen Odess: Like when you say it’s, yeah, when which examples have bolted on? [00:10:47] Vince Menzione: So exa, we, what we see today is the hyperscalers coming out with their own solution sets, right? They’re taking and they’re offering it up to their ecosystem to infuse it into their product and portfolio. To me, those that look like bolted on in many respects, unless it’s an AI need as a native organization, a startup organization. [00:11:07] Vince Menzione: They’re mostly taking and re-engineering or bolting onto their existing solutions. [00:11:12] Jen Odess: I follow. Yeah. Thank you for giving me a little more context. So I call this our any problem. It’s like one of the best problems to have we can connect into. Anything, any cloud, any ai, any platform, any system, any data, any workflow, and that’s where any hyperscaler, and that’s the part that makes it so incredible. [00:11:32] Jen Odess: So your word is bolt on, and I use the word any the, any problem. Yeah. We’ve got this beautiful kind of stack visual that just, it’s like it just one on top of the other. Any. Any, and no one else can really say that. I gotta see [00:11:45] Vince Menzione: that visual. Yeah. Yeah. So talk about this a little bit more. So you’re uniquely positioned. [00:11:52] Vince Menzione: Let’s talk about how you position, you talked about being AI native. What does that imply and what does that mean in terms of the evolution of the platform? From ticketing to workflows to the business applications? What are the type of applications Yeah. Markets, industries that you’re starting to see. [00:12:08] Jen Odess: So I’ll actually answer this with, taking on a small, maybe marketing or positioning journey. So there was a time when our tagline would be The World Works with ServiceNow. There was a time when it was, we put AI to work for people and today and it, I think it was around Knowledge 2025, this came out. [00:12:28] Jen Odess: It was the AI platform for business transformation. And I love to say to people, it sounds like a handful of. Cliche words that just got stacked together. The AI platform for business transformation. Yeah. We all know these words, so many companies use ’em, but it is such deliberate language and I love to explain why. [00:12:46] Jen Odess: So the first is the AI platform is calling out that we are an AI native platform. We are a unified platform. It’s a chance to say all that goodness I already shared with you. Yeah. And the business transformation is actually telling the story of no longer being a solution. Point or no longer being an individual product that does X. [00:13:06] Jen Odess: It’s about saying. The ServiceNow platform can go north to south and east to west across your entire enterprise. Okay. Up and down the entire tech stack. Any. And then east to west, it can cut across the enterprise, the C-suite, the buying centers, all into one unified AI platform. With one data model. [00:13:26] Jen Odess: I love it. And so I love that AI platform for business transformation actually has so much purpose. [00:13:32] Vince Menzione: It does. So you’re going across the stack, so you’re going all the way from the bottom layer, all the way up to the top from the ue. Ui. And then you’re going across the organization, right? You’re going across the C-suite, you’re going across all the business functions of an organization. [00:13:46] Vince Menzione: Correct. And so the workflows are going across each of those business functions? [00:13:49] Jen Odess: Correct. And then our AI control tower is sitting at the very top, governing over all of it. [00:13:53] Vince Menzione: I love the control tower. [00:13:54] Jen Odess: I know the governance, security risk protocol, managing all the agents interoperability. Yeah. [00:14:01] Vince Menzione: And then data at the very bottom right. [00:14:03] Vince Menzione: Controlling all those elements and the governance of the data and the right, the cleanliness of the data and so on. Yeah. That’s incredible. I we could probably talk about business applications. I know one, in fact, I’ve had a person sit in this, your chair from we’ll call it a large GSIA very significant GSI one of the top five. [00:14:21] Vince Menzione: And they took ServiceNow and they applied it to their business partnering function. And they used, and we, you probably don’t know about this one, but I know that that’s a, an example of taking it and applying it all across all the workflows, across all the geographies of the organization and taking a lot of the process that was all done manually. [00:14:40] Vince Menzione: That was stove pipe business processes that were all stove piped and removing the stove pipe and making for a fluid organizational flow. [00:14:47] Jen Odess: And I’ll bet you the end user didn’t even realize ServiceNow was the backend. That’s some of the greatest examples actually. [00:14:53] Vince Menzione: Yeah. Yeah. So Jen, we work with all the hyperscalers. [00:14:56] Vince Menzione: We have a very strong relationship with Microsoft. Goes back many years, my back to my days at Microsoft and we’ve had Google in the room. We have AWS now as well. We bring them all together because we believe that partners work with, need to work with all three. And I know that you have had an interesting transformation at ServiceNow around the hyperscalers. [00:15:16] Vince Menzione: I was hoping you could dive in a little deeper with us. [00:15:19] Jen Odess: Yeah. We are so proud of our relationships with the hyperscalers, so the same three, so it’s Microsoft Azure, Google Cloud, and AWS. And really it’s it’s a strategic 360 partnership and our goal is really to drive marketplace transactions. [00:15:34] Jen Odess: So ServiceNow selling in all of their marketplaces and then. Burn down of our customers cloud commits. I love it. It’s really a beautiful story for our customers and for the hyperscalers and for ServiceNow. And so we’ve, it’s brand, it’s a brand new announcement from late in the year 2025. Love it. And we’re really excited about it. [00:15:51] Vince Menzione: Yeah. And then we, and we get all of the marketplace leaders in the room. So we’ve worked with all of those people. And one of the key points about this is there is over a half a trillion dollars in durable cloud budgets with customers that [00:16:08] Vince Menzione: Already committed to, I know, so that tam available, a half a trillion dollars is available to customers to burn down and utilize your solutions and professional services with partners as well in terms of driving a complete solution. [00:16:21] Jen Odess: That’s exactly the motion we’re pushing is to go and leverage those cloud commits to get on ServiceNow and in some cases, maybe even take out other products to go with ServiceNow and actually end up funding the transition to ServiceNow. Yeah. Yeah. [00:16:37] Vince Menzione: So you serve thousands of customers today, thousands of customers. [00:16:42] Vince Menzione: I can’t even. Fathom the exact number, but you have this partner ecosystem that you described, and their reach is even more incredible, like hundreds of thousands. Yeah. So tell us a little bit more about how you think about that, and then how do you drive the partner ecosystem in the right way to drive this partner excellence that you described. [00:17:02] Jen Odess: Yeah, that’s a great question. So yeah, thousands of ServiceNow customers and we’re barely scratching the surface in comparison to our partners customers. So we have over 2,500 partners Wow. In our ecosystem. And today they cut across what I would call five routes to market. That partners can go to market with ServiceNow. [00:17:21] Jen Odess: Okay. The first is consulting and implementation. This will be your classic kind of consulting shop or GSI approach. The second is resell, just like it sounds. Yep. [00:17:30] Vince Menzione: Transactional. [00:17:31] Jen Odess: Yep. The third is managed service provider. [00:17:33] Vince Menzione: Okay. [00:17:34] Jen Odess: The fourth is what we call build, which is. The ISV, strategic Tech partner realm, and then the fifth is hyperscaler. [00:17:43] Jen Odess: Those are the five routes to market. So partners can choose to be in one or all or two. It doesn’t matter. It’s whichever one fits the kind of business they want to go drive. Nice. Where they’re. Expertise lies. And then we’ve got partners that show up globally, partners that show up multinational and partners that show up regionally and then partners that show up locally, in country and that’s it. [00:18:06] Jen Odess: And we really want a diverse set of partners capable of delivering where any of our customers are. So it’s important that we have that dynamic ecosystem where we really push them. We’re actually trying hard to balance this. Yeah, you would’ve heard it from many of your other partners. This direct versus indirect. [00:18:24] Jen Odess: Yes. Motion. For anyone listening that doesn’t know the difference, right? Direct is ServiceNow is selling direct to a customer, there might be a partner involved influencing that will implement. Yeah, likely but ServiceNow is really driving the sale versus indirect where the whole thing routes through the partner. [00:18:39] Jen Odess: Right? Which is your classic reseller or managed service provider and often a an ISV. And you know that balance is never gonna be perfect ’cause we’re not gonna commit to go all direct or all indirect. We’re gonna continue to sit in this space where we’re trying to find a healthy balance. [00:18:56] Jen Odess: So I find a lot of our time trying to figure out how do you set all those parties up for success? Yeah. The parties are the ServiceNow field sellers? And then you’ve also got the partnerships and channels, so the ecosystem, and then you’ve got the people in global partnerships and channels. So my broader organization, and we’re all trying to figure out how to work harmoniously together and it’s a lot of, it is my job to get us there. [00:19:19] Jen Odess: And so we use lots of things like incentives and benefits and we will put in place gated entry, really strategic gated entry. What does [00:19:29] Vince Menzione: gated entry mean? [00:19:30] Jen Odess: Yeah. What I mean is if you want to have a chance at being matched with a customer Yeah. For a very specific deal. Or it’s really one of three to get matched. [00:19:41] Jen Odess: ‘Cause you can never match one-to-one. It has to be three or more. Okay. We have good compliance rules in place. Yeah. But in order to even. Like surface to the top of the list to be matched. There’s a gated entry, which is, you’ve gotta have validated practices. Okay. Which is how, it’s these various ways, as you described, you quantify and qualify the partner’s capabilities. [00:20:00] Vince Menzione: Yeah. So you have to meet these qualifications. Yes. And you could be one of three to enter and be. Potentially matched, considered significant or Yes. Match for this deal? [00:20:08] Jen Odess: Yes, that’s exactly right. So we use, various things like that. And then we try to carve what I would call dance card space reseller in commercial, try to sit here and like carve by geo, by region, by country dance card space as well to help the partners really know exactly where they can unleash versus, hey, this is the process and the rules of engagement. To go and sell alongside the direct org sales organization [00:20:33] Vince Menzione: and you’re gonna have multiple partners in the same opportunities. [00:20:37] Vince Menzione: Absolutely not. Not necessarily competing with each other. There’s three competing each with each other, but also you’re gonna have other partners that provide different capabilities as well. You might have that have some that are just transac. Those are gonna be those channel or reseller partners. [00:20:52] Vince Menzione: You might have an MSP that’s actually delivering, or at least providing some type of managed service on top of the stack. Like supporting the customer. Yeah. And then you might have an SI GSI an integration partner that’s also doing the con the consulting work around getting the solution to meet with the customer’s requirements. [00:21:12] Vince Menzione: Would you say [00:21:13] Jen Odess: so? That’s exactly right. Yeah. And actually in. AI era, we’re seeing more of it than ever. And even on the smaller deals, maybe not the GSIs on the smaller deals, but we’re seeing multiple partners come in to serve up their specific expertise, which is actually a best practice. That’s [00:21:33] Vince Menzione: terrific. [00:21:33] Jen Odess: We don’t want. If you’ve got an area that’s a blind spot and you’re a partner, but that’s something your customer is buying from you, there’s no harm in saying let’s bring in an expert in that category to deliver that piece of the business. That’s right. And we’ll maybe shadow and watch alongside. [00:21:46] Jen Odess: So we’re seeing more and more of it. And I actually think like the world of. Partnerships and ecosystems. If I go back to like my previous ecosystem as well, it’s become so much more communal than ever before. Yes. This idea that we can share and be more open and maybe even commiserate over the things, gosh, I can’t believe we have the same frustrations or we have the same. [00:22:09] Jen Odess: Wow, that’s amazing. And you’re in this country. And I’m in this country. And so we’re seeing more and more coming together on deals which I really respect a lot. ’cause So one of the new facts we’ve just learned actually, Vince, is that. Of all the ai buying that customers are doing out there, they actually still want over 70% of it to be done by partners. [00:22:32] Vince Menzione: Yes. [00:22:33] Jen Odess: So even though it looks like it could be maybe set up easy configured, easy plug and play it. It to get, it’s not real ROI. You still need a partner with expertise in that industry or that domain, or in that location or in that language to come and bring the value to life. And we will certainly accelerate, help accelerate time to value with things that ServiceNow will do for our partners. [00:22:56] Jen Odess: But if over 70% is gonna go to partners and AI is so new, wouldn’t you want more than one partner Sometimes on a absolutely on a deal, at least while we’re all learning. I think we can keep ebbing and flowing [00:23:07] Vince Menzione: on this. We you, I dunno if Jay McBain, ’cause we’ve had him in the room here and he is a, he’s an analyst that does a lot of work around this topic. [00:23:14] Vince Menzione: And we talk about the seven seats at the table because there are, again, you need more you, first of all, you need to have your trusted, you need to have the organizations that you work with. And you also, in the world of ai, with all of the tectonic shifts, all the constant changing that’s going on right now, I need to make sure that I have the right. [00:23:31] Vince Menzione: People by my side that I can trust, they can help me deliver what I need to deliver. ’cause it might have changed from six months ago. And the technology is changing. Everything is changing so rapidly right now. So again, having all those right people I want to pick up on something ’cause we talked a little bit about MSPs and they’ve become a favorite topic of ours. [00:23:52] Vince Menzione: I have become acutely aware of the Ms P community recently. I kinda looked at them as well. There’s little small partners, but you’ve suggested this as well. They have regional expert, they have expertise in a specific area. And can be trusted, and maybe you’re integrating multiple solution sets for a customer. [00:24:11] Vince Menzione: But we’ve seen this MSP community become very vibrant lately, and I feel like they woke up to technology and to AI in such a big way. Can you comment on that? [00:24:20] Jen Odess: So we feel and see the same thing I’ve always valued what managed service providers bring to the table. It’s like that. [00:24:26] Jen Odess: Classic are you a transformation shop or are you a ta? The tail end or the run business shop? And so many partners are like we’re both, and I wanna be like, but are you? But now I feel like we finally are seeing the run business is so fruitful. So AI is innovating. All the time. [00:24:46] Jen Odess: We, we are innovating as a AI platform all the time. What used to be six month, every six months family releases of our software. Yeah. It became quarterly and now we’re practically seeing releases of new innovation every six to eight weeks. So why wouldn’t you want a managed service provider? Paying close attention to your whole instance on ServiceNow and taking into account all the latest innovation and building it into your existing instance, and then looking out for what new things you should be bringing in. [00:25:20] Jen Odess: So that’s the beauty of the, it’s almost partnerships, observing, and then suggesting how to keep. Doing better and more and better versus always jumping straight back to complete redesign and transformation. Yeah, and that’s one of the things I like about the MSPs in this space. [00:25:36] Vince Menzione: So let’s broaden out from this part of the conversation ’cause you’re giving specific guidance to the MSPs, but let’s think about this whole partner community. [00:25:43] Vince Menzione: And you’ve seen this transformation coming over to ServiceNow and even within ServiceNow these last five years. How do these organizations need to think differently? And how do they need to structure their services in this newent world? [00:25:58] Jen Odess: Great question. There’s really four things that I think they have to be thoughtful of. [00:26:02] Jen Odess: The first is maybe the most obvious they have to adopt AI as their own ways of doing work methodology. Delivery, whatever it is, because only through the, it’s not about taking out people in jobs, it’s about doing the job faster, right? It’s about getting the customer to value faster so that adoption of AI will make or break some partners. [00:26:24] Jen Odess: And our goal is that every partner comes on the other side of this AI journey, thriving and surviving. So we’re really pushing. This agenda. And maybe later I can talk to you a little bit more about this autonomous implementation concept. Please. ’cause I that will [00:26:37] Vince Menzione: resonate. So you’re saying they need to, we used to use the term eat their own dog food. [00:26:41] Vince Menzione: Now it’s drink your own champagne. Yeah. But they need to adopt it as well internally. [00:26:46] Jen Odess: Yeah. And I think whether they’re using, I hope they’re using ServiceNow as like a client, zero. To do some of that adoption. But there’s lots of other tools that are great AI tools that will make your job and your day-to-day life and the execution of that job easier. [00:26:59] Jen Odess: So we want them adopting all of that. The second is, we really need to see partners. Innovating on the ServiceNow platform. Yeah. And whether that’s building agents AI agents that go into the ServiceNow store, whether it’s building a really fantastic solution that we wanna joint jointly go to market with, or maybe it’s one of those embedded solutions you were commenting where the end user doesn’t even know that the backend, like a tax and audit solution that is actually just. [00:27:29] Jen Odess: The backend is all ServiceNow. Yeah. But that partner is going to market and selling it to all their customers. Exactly. So I think this co-innovation is gonna be a place that we will really win in market. The third is if a partner wants to stand out right now, they have to differentiate on paper too. [00:27:47] Jen Odess: It’s gotta like what does that mean? So if there’s 2,500 partners. And it’s not like we don’t walk around and just say, you should talk to this partner. Yeah. Or here’s my secret list. You should, we don’t do that. That’s not good business and it’s not compliant. So we have algorithms that take all the quantitative and qualitative data on our partners and they know all the data points ’cause it’s part of the partner program Nice. [00:28:10] Jen Odess: That they adhere to and then ranks them on status. And all those data points are what I’m referring to as on paper. You’ve gotta be differentiated. So whether or not you wanna be great at one thing or great across the whole thing, think about how all of those quantitative and qualitative data points are making you stand out, because that’s where those matches that I was referring to. [00:28:35] Jen Odess: Yes. That’s where that’s gonna come to life. And it’s skills, it’s capabilities. It’s deployments. So Proofpoint and deployments, customer success stories, csat, all the things. So [00:28:47] Vince Menzione: those are all the qualifi qualifiers for and more, but those are the types [00:28:49] Jen Odess: of qualifications. Yeah. [00:28:51] Vince Menzione: And then do your, does your sales organization do a match against that based on a customer’s requirements that they’re working with and who they work with and co-sell with? [00:29:00] Jen Odess: And I feel like you just lobbed me the greatest question. I didn’t even know you were gonna ask it, but I’m so glad you did. So today. Today there is something called a partner finder, which is which is nice, but it’s a little bit old school in a world of ai. Yeah. So you go to servicenow.com, you click partner from the top navigation, and then it says find a partner and you can literally type in the products you’re buying the country, you’re, that you’re headquartered out of. [00:29:26] Jen Odess: Whatever thing you’re looking for. And it will start to filter based on all those data points, the right partners, and you can actually click right there to be connected to a partner. So lead generation. Okay, interesting. But where we’re going is a agentic matching right in our CRM for the field. Oh. So those data points are gonna matter even more, and that’s where the gated. [00:29:48] Jen Odess: I say gated entry, which is probably too extreme, right? It’s really gated. If you wanna surface toward the top, there’s gated parameters to try to surface to the top, but those data points will feed the algorithm and it will genetically match right in our CRM for the field. Who are the best suited partners? [00:30:09] Jen Odess: Would you like to talk to them? [00:30:10] Vince Menzione: Okay. And so is it. Partner facing? Is it sales team facing [00:30:14] Jen Odess: Right now? It’s sales. It’ll, when it goes live, it will be sales team facing. Okay. But we have greater ambition for what partners can do with it. Yeah. Not just in the indirect motion, but also what partners may be able to do with it to interface with our field. [00:30:30] Jen Odess: The. [00:30:31] Vince Menzione: The, yeah the collaboration [00:30:33] Jen Odess: opportunity. Which is always a friction point that we’re working on [00:30:36] Vince Menzione: always because it’s very manual. It’s people intensive. Yeah. Partner development managers sitting on both sides of the equation and the interface between the sales organization and a partner organization is not always the. The easiest. So right. Automated, quite a bit of that. [00:30:49] Jen Odess: My boss is obsessed with the easy button, which I know is a phrase many of us in the US know from I think it’s an Office Depot, all these ways in which we can have easy button moments for the partner ecosystem is what we’re trying to focus on. [00:31:01] Jen Odess: I love the easy button. [00:31:02] Vince Menzione: Yeah. And I love your boss too. Yeah, he’s fabulous. Fabulous. So Michael and I go back like many years ago. You must have, [00:31:08] Jen Odess: yeah. You must have had paths crossing on numerous occasions. [00:31:12] Vince Menzione: Yeah we we worked together micro I’m going to hijack the session for a second here. [00:31:16] Vince Menzione: But when I first came to Microsoft, he was leading a, the se, a segment of the business, and he invited me to come to his event and interviewed me on stage at his event. [00:31:26] Jen Odess: No way. [00:31:26] Vince Menzione: And we got to know each other and yeah. So he was terrific. He was what a great find for, oh, he’s for service now. [00:31:32] Vince Menzione: He’s really [00:31:32] Jen Odess: has been a fantastic addition [00:31:34] Vince Menzione: to the global partnerships and channels team. And Michael, we have to have you on the podcast. Yes. Or cut down here in the studio at some point too with Jen and I. That’d be great. So this is terrific. We are getting it’s an incredible time. [00:31:44] Vince Menzione: It’s going so fast this time, 2022 was, seems like it was five, it feels like it was almost 10 years ago now. It wasn’t that we just started talking about it and you were implementing AI 10 years ago, but it wasn’t getting the attention that it’s getting today. And it really wasn’t until that moment that it really started to kick off in a way that everybody, yeah. It became pervasive overnight I would say. But now we’re starting 2026, like we’re at. This precipice of time and it’s continuing. I don’t even know what 2030 is gonna look like, right? So I’m a partner. [00:32:16] Vince Menzione: What are the one, two, or three things that I need to do now to win over and work with ServiceNow? [00:32:23] Jen Odess: One, two or three things? I’ll tell you the first thing. So today ServiceNow will end up hitting 500 million in annual contract value in our Now Assist, which is our AI products by the end of 2025, which is the fastest growing product in all of ServiceNow history. [00:32:37] Jen Odess: That’s one product that’s so there’s lots of SKUs. Yeah, but it is. It’s our AI product. Yeah. And it is, but yeah, because of all the various ways. [00:32:45] Vince Menzione: So half a billion dollars, [00:32:46] Jen Odess: half a billion by the end of 2025. And I think, someone’s gonna have to keep me honest here, but if memory serves me right, the first skews didn’t even launch until 2024. [00:32:54] Jen Odess: So we’re talking about wow, in a year it’s fast. Over 1,700 customers are live with our now assist products. Again, in a matter of, let’s call it over, a little over a year, 1,700 partners. So I think the first thing a partner needs to do is they’ve gotta get on this AI bandwagon, and they’ve gotta be selling and positioning AI use cases to their customers, because that’s the only way they’re gonna get. [00:33:20] Jen Odess: Experience and an opportunity to see what it feels like to deliver. So we have to do that. And I think you could sell a big use case like that big, we talked north, south, east, west, you could do that whole thing. Brilliant. But you could also start small. Go pick a single use case. Like a really simple example of something you wanna, some work you wanna drive productivity on. [00:33:41] Jen Odess: Yeah. And make sure you’ve got multiple stakeholders that love it and then go drive proving that use case. That’s what we’re telling a lot of partners. That’s the first thing. The second is they have got to build skills on AI and they have to keep up with it. And so we’re trying to really think about our broader learning and development team at ServiceNow is just next level. [00:34:00] Jen Odess: And they’re really re-imagining how to have more real time bite size. Training and enablement that will help individuals keep up with that pace of innovation. So individuals have got to get skilled. Yes. On AI today, of that a hundred thousand or so individuals in the ecosystem right now, about 35% of those individuals hold one or more AI credential. [00:34:25] Jen Odess: Again, that’s in a little over a year, which is the fastest growing skill development we’ve ever had, but it should be a hundred percent. Yeah. All of our goals should be that every account is being sold ai. ’cause that’s where the customer’s gonna get to value a ServiceNow is if they have the AI capabilities. [00:34:40] Jen Odess: And [00:34:41] Vince Menzione: how are you providing enablement and training? Is it all online? It’s, we have [00:34:44] Jen Odess: all sorts of ways of doing it. So that we have ServiceNow University, which is just a really robust, learning platform. Elba is our professor in residence. Very cool. Which is very cool. And they’re all content. [00:34:57] Jen Odess: Is free to partners. The training is free to partners that is on demand. Beyond that, partners can still get, instructor led training, whether that’s in person or virtual. And then my team offers enablement. That’s a little bit more, it’s like not formal training, it’s more like hands-on labs and experiences. [00:35:17] Jen Odess: We bring in lots of groups that sit around me that help and we very cool hands on with partners face-to-face. And do you do an annual event where you bring all these partners together? No, because we do we have three major milestones a year for partners. So the first is at sales kickoff, which is coming up the third week in January. [00:35:33] Jen Odess: And alongside sales kickoff is partner kickoff. Okay. And so we do a whole day of enabling them. So that’s your [00:35:39] Vince Menzione: partner kickoff? [00:35:40] Jen Odess: That’s partner kickoff. But of the, of all the partners in the ecosystem, it’s not like they can all make it. So we still also record and then live stream some of the content there. [00:35:49] Jen Odess: Then at Knowledge, there’s a whole partner track at Knowledge and same concept. Yeah, it’s like it’s all about customers and we wanna, build as much pipeline and wow as many customers as possible, but we also need to help our partners come along the journey. Then the third and final moment is in September, always, and it’s called our Global Partner Ecosystem Summit. [00:36:08] Jen Odess: We should have you, I’d love to join this next year. I love that. And it’s really, that’s the one time if sales kickoff is all about the sales motion in the field and knowledge is all about the customers and getting customers value. Global Partner Ecosystem Summit is only about the partners, what they need, why they need it, and what we’re doing to make their lives easier. [00:36:28] Jen Odess: I love it. Yeah. I’ll be there September. I love it. Dates yet set yet? I have to, it’s getting locked. I’ll get it to you. [00:36:34] Vince Menzione: Okay. All right. I’ll, we’ll be there. Okay. So you’ve been incredible. I just love having you. We could spend hours, honestly, and I want to have you back here. I’d love to, I have you back for a more meaningful conversation with the hyperscalers. [00:36:45] Vince Menzione: Talk to some of the partners that join us at Ultimate Partner events. We’ll find a way to do that, but I have this one question. It’s a favorite question of mine, and I love to ask all my guests this. Okay. You’re hosting a dinner party. And you could host a dinner party anywhere in the world. We could talk about great locations and where your favorite places are, and you can invite any three guests from the present or the past to this amazing dinner party. [00:37:11] Vince Menzione: We had one guest who wanted to do them in the future, like three people that hadn’t reached a future date. Whom would you invite Jen and why? [00:37:21] Jen Odess: Oh, first of all, you’re hitting home for me because I love to host dinner parties. I actually used to have a catering company. This is like one of those weird facts that, we didn’t talk about my pre services and ecosystem days, but I also had a catering company, so I love cooking and hosting dinner parties. [00:37:38] Jen Odess: So this is a great question. I feel like it’s a loaded question and I have to say my spouse. I love my husband dearly, but I have. To invite Lee to my dinner party. Okay. He’s in [00:37:47] Vince Menzione: Lee’s guest number one. Lee’s [00:37:49] Jen Odess: guest, number one. And the reason why is, first of all, I love him dearly, but he’s super interesting and he has such thought provoking topics to, to discuss and ways of viewing the world. [00:38:00] Jen Odess: He’s actually in security tech, so it’s like a tangential space, but not the same. [00:38:05] Vince Menzione: Yeah. But an important space right now, especially. Yeah. And [00:38:07] Jen Odess: he, yeah. And he’s, he’s just a delight to be around. So he’d be number one. Number two would be Frank Lloyd Wright. [00:38:15] Vince Menzione: Frank. Lloyd Wright. [00:38:17] Jen Odess: Yeah. I am an architecture and design junkie. [00:38:21] Jen Odess: Maybe I don’t do any of it myself, though. I dabble with friends that do it, and I try to apply it to my home life when I can. And Frank Lloyd Wright sort of embodies some of my favorite. Components of any kind of environment that you are experiencing, whether it’s a home or it’s an office building or it’s an outdoor space. [00:38:39] Jen Odess: I love the idea of minimalism and simplicity. I love the idea of monochromatic colors. I love the idea of spaces that can be used for multipurpose. And then I love the idea of the outside being in and the inside being out. I love it. So I would like love to pick his brain on some of his, how he came up with some of his ideas. [00:38:59] Jen Odess: Fascinating for some of his greatest. Yeah. Designs. Okay. That’s number two. Number three, I think it would be Pharrell Williams. Really? Yeah, I, Pharrell Williams. Yeah. I love fashion music and all things creativity. He’s got that, Annie’s philanthropic. He’s just yeah. The whole package of a good person. [00:39:26] Jen Odess: That’s super interesting and I very cool. I would love to pick his brain on what it was like to be behind the scenes on some of the fashion lines he’s collaborated with on some of his music collabs he’s had, and then just some of the work he’s doing around philanthropy. I would. I could just spend all night probably listening to him. [00:39:43] Jen Odess: This would be a [00:39:44] Vince Menzione: really cool conversation night. [00:39:45] Jen Odess: Don’t you wanna come to my dinner? Was gonna say, I’m sorry I didn’t invite you to identify. No [00:39:49] Vince Menzione: I was, can I bring dessert? [00:39:50] Jen Odess: Yeah. I come [00:39:50] Vince Menzione: for dessert. I, but it can’t, [00:39:51] Jen Odess: it has to be like a chocolate dessert. It’s gotta have [00:39:54] Vince Menzione: I love chocolate dessert. [00:39:55] Vince Menzione: Okay, great. So it would not be a problem for me, Jen. This is terrific. You have been absolutely amazing. So great to have you come here. Yeah. Such a busy time of year to have you make the trip here to Boca. We will have you back in the studio. I promise that I’ll have you back on stage. Stage. [00:40:10] Jen Odess: This is beautiful. [00:40:10] Jen Odess: Look at it. Yeah. This is [00:40:11] Vince Menzione: beautiful. And we transformed this into, to a room, basically a conference room. And then we also have our ultimate partner events. I would love to come, we would love to have you join us. Like I said, ServiceNow is such an impactful time. Your leadership in this segment market, and I wouldn’t say segment across all of AI in terms of all the use cases of AI is just so meaningful, especially for within the enterprise. [00:40:33] Vince Menzione: Yeah. Right now. So just really a jogger nut right now within the industry. So great to have you and have ServiceNow join us. So Jen, thank you so much for joining us. [00:40:42] Jen Odess: Thanks Vince. Appreciate the time. It’s a pleasure to be here. [00:40:44] Vince Menzione: Thank you very much. Thanks for tuning into this episode of Ultimate Eye to Partnering. [00:40:50] Vince Menzione: We’re bringing these episodes to you to help you level up your strategy. If you haven’t yet, now’s the time to take action and think about joining our community. We created a unique place, UPX or Ultimate partner experience. It’s more than a community. It’s your competitive edge with insider insights, real-time education, and direct access to people who are driving the ecosystem forward. [00:41:16] Vince Menzione: UPX helps you get results. And we’re just getting started as we’re taking this studio. And we’ll be hosting live stream and digital events here, including our January live stream, the Boca Winter Retreat, and more to come. So visit our website, the ultimate partner.com to learn more and join us. Now’s the time to take your partnerships to the next level.

This episode dives into the lonely Rosicrucian childhood of Manly P. Hall, his meteoric rise in 1920s occult Los Angeles, and the creation of his magnum opus, The Secret Teachings of All Ages, which cemented him as one of the most influential esoteric philosophers of the twentieth century. Along the way, we'll talk about his years at the Philosophical Research Society, his legendary residence in Frank Lloyd Wright's eerily iconic and possibly haunted Ennis House, and the still‑unsolved, sinister circumstances surrounding his 1990 death and contested will.Edited by Max Holechek

Shane Hood safeguards Tulsa's architectural gems. Peter Maunu lovingly restored Frank Lloyd Wright's Lamberson House in Iowa.  Emily Almloff, the youngest licensed architect in the US, is transforming hospitals across the Midwest. Later, musical guests Danger Hall, with Peter Lamb and Daniel Hall.  

Seven Dead at TaliesinJump to the AD-FREE Safe House EditionIn Episode 46, we relive a somewhat famous crime involving the noted architect Frank Lloyd Wright and the night that his apparently crazed butler -- yes, the butler did it! -- slaughtered seven people at Wright's Wisconsin rural home he named Taliesen after the ancient Welsh poet, and built as a hide-away for himself and the love of his life, Mamah Borthwick, who was among the dead.Hear More Stories About MASS MURDERERS.Become a supporter of this podcast: https://www.spreaker.com/podcast/true-crime-historian--2909311/support.You can pay more if you want to, but rent at the Safe House is still just a buck a week, and you can get access to over 400 ad-free episodes from the dusty vault, Safe House Exclusives, direct access to the Boss, and whatever personal services you require.We invite you to our other PULPULAR MEDIA podcasts:If disaster is more your jam, check out CATASTROPHIC CALAMITIES, telling the stories of famous and forgotten tragedies of the 19th and 20th centuries. What could go wrong? Everything!For brand-new tales in the old clothes from the golden era of popular literature, give your ears a treat with PULP MAGAZINES with two new stories every week.

Florida Southern College President Jeremy Martin reflects on his first year leading the state's oldest private institution. He discusses accessibility, tradition, Frank Lloyd Wright architecture, student needs, and the launch of FSC's new School of Architecture. Host: Michelle ApuzzioThank you for tuning in to this episode of Degrees of Impact, where we explore innovative ideas and the people behind them in higher education. To learn more about NACU and our programs, visit nacu.edu. Connect with us on LinkedIn: NACU If you enjoyed this episode, don't forget to subscribe, rate, and share it with your network.

In part three of our discussion of 'Space, Time and Architecture', we finally got to the Spacetime and the architecture. We examined Giedion's thinking about many canonical works of the late-19th and 20th century, including the Chicago School, Louis Sullivan and Frank Lloyd Wright; the emergence of ferro-concrete in France with Perret and the bridges of Swiss engineer Robert Maillart and definitionally Modernist works by Walter Gropius, Le Corbusier, Mies van der Rohe and Alvar Aalto. To follow along with the images as we discuss them, you can find this episode on our YouTube channel: This podcast is powered by Pinecast.

Dr. Greg Hammer, is a Former Professor at Stanford University School of Medicine, Physician, Best-Selling Author, and Mindfulness Expert.It was a wonderful conversation as he shared stories of his grandmother and her love for art and he declaration about using proper english grammar. Greg shares how he inherited  that same consciousness as to being respectful to the english language.A Best Selling Author with an eye on being active and healthy, his recent book is about adults, caregivers, teachers helping teenagers reduce their stress levels by using his meditative technique incorporating Gratitude, Acceptance, Intention and Non judgement in a 3-4 minute daily meditation that anyone can do. He explains and walks us through a short meditation during this conversation.It's important for all of us to have balance in our lives-mental and physical balance and peace.It was a real pleasure speaking and meeting Dr. Greg Hammer.architectInformation about his most recent book: A Mindful Teen: Helping Today's Teenagers Thrive through Gratitude, Acceptance, Intention, and Non judgement Topic: Coping Strategies for Youth this National Suicide Prevention MonthTalk Points: Destigmatization is the key - Suicide is preventable through awareness, education, and accessible resources.The more we discuss mental health in productive ways, the better primed we will be to catch the warning signs before they progress into something serious.Openly discussing mental health encourages youth to initiate those conversations for themselves and ask for help should they need it.Today's teens face stressors that older generations never imaginedSocial media, smartphones, and the internet – and AIAfter-effects of COVID lockdown and isolationThe great political divide, affecting relationships in and outside of familiesIncreasingly competitive college admission and tuitionThe economic pressures their families faceThe Role of Parents and Parenting  - Cultivating Compassion, Forgiveness, and EmpathyThe Risks and How to Spot Them*Early Detection can save your child's life - The warning signs that someone is struggling with their mental health can easily be overlooked (especially amongst teenagers).*The most common symptoms of depression and anxiety (i.e. changes in behavior and mood, irritability, changes in sleep habits, changes in eating habits, withdrawing socially) are also commonly associated with the standard growing pains and hormonal shifts of adolescence. So, how do you know the difference?If something feels off with your child, the best thing you can do is ask.Sit down with your child and have a gentle, but honest conversation about your concerns. You may have to speak with them multiple times before they're ready to open up. Trust your instincts and be gently persistent.Consult a Mental Health Professional: There is no shame in asking for help for both teens and adults.Mindfulness at Home - Encouraging children to practice mindfulness daily can help build their mental and emotional resilience and protect their mental health in the short and long term.*Mindfulness can be a great tool to help teens rewire their brains away from the negativity on which they dwell. It can neutralize their tendency to ruminate over the past, often leading to depression, and to overthinking the future, creating fear and anxiety.The GAIN Method - Gratitude, Acceptance, Intention, and Nonjudgment are the pillars of happiness for teens - and for the rest of us.Website:https://amindfulteen.com/Facebook: @GregHammerMD; https://www.facebook.com/greghammermd/Instagram: @greghammermd; https://www.instagram.com/greghammermd/LinkedIn:https://www.linkedin.com/in/greg-hammer-02b20422/ "Should Have Listened To My Mother" is an ongoing conversation about mothers/female role models and the roles they play in our lives. Jackie's guests are open and honest and answer the question, are you who you are today because of, or in spite of, your mother and so much more. You'll be amazed at what the responses are.Gina Kunadian wrote this 5 Star review on Apple Podcast:SHLTMM TESTIMONIAL GINA KUNADIAN JUNE 18, 2024“A Heartfelt and Insightful Exploration of Maternal Love”Jackie Tantillo's “Should Have Listened To My Mother” Podcast is a treasure and it's clear why it's a 2023 People's Choice Podcast Award Nominee. This show delves into the profound impact mother and maternal role models have on our lives through personal stories and reflections.Each episode offers a chance to learn how different individuals have been shaped by their mothers' actions and words. Jackie skillfully guides these conversations, revealing why guests with similar backgrounds have forged different paths.This podcast is a collection of timeless stories that highlight the powerful role of maternal figures in our society. Whether your mother influenced you positively or you thrived despite challenges, this show resonates deeply.I highly recommend “Should Have Listened To My Mother” Podcast for its insightful, heartfelt and enriching content.Gina Kunadian"Should Have Listened To My Mother" would not be possible without the generosity, sincerity and insight from my guests. In 2018/2019, in getting ready to launch my podcast, so many were willing to give their time and share their personal stories of their relationship with their mother, for better or worse and what they learned from that maternal relationship. Some of my guests include Nationally and Internationally recognized authors, Journalists, Columbia University Professors, Health Practitioners, Scientists, Artists, Attorneys, Baritone Singer, Pulitzer Prize Winning Journalist, Activists, Freighter Sea Captain, Film Production Manager, Professor of Writing Montclair State University, Attorney and family advocate @CUNY Law; NYC First Responder/NYC Firefighter, Child and Adult Special Needs Activist, Property Manager, Chefs, Self Help Advocates, therapists and so many more talented and insightful women and men.Jackie has worked in the broadcasting industry for over four decades. She has interviewed many fascinating people including musicians, celebrities, authors, activists, entrepreneurs, politicians and more.A big thank you goes to Ricky Soto, NYC based Graphic Designer, who created the logo for "Should Have Listened To My Mother".Check out the SHLTMM Podcast website for more background information: https://www.jackietantillo.com/Or more demos of what's to come at https://soundcloud.com/jackie-tantilloLink to website and show notes: https://shltmm.simplecast.com/Or Find SHLTMM Website here: https://shltmm.simplecast.com/Listen wherever you find podcasts: https://www.facebook.com/ShouldHaveListenedToMyMotherhttps://www.facebook.com/jackietantilloInstagram:https://www.instagram.com/shouldhavelistenedtomymother/https://www.instagram.com/jackietantillo7/LinkedIn:https://www.linkedin.com/in/jackie-tantillo/YOUTUBE: https://www.youtube.com/@ShouldHaveListenedToMyMother

Ivan Carvalho chronicles the story of Frank Lloyd Wright’s largest public project, the final commission in his impressive body of work.See omnystudio.com/listener for privacy information.

37signals makes tens of millions in profit every year but Jason Fried isn't all that interested in running a business.Instead, he cares most about making great products—like Basecamp, HEY, and Ruby on Rails—products that are centered around a single, coherent idea. These products are complete wholes, where each piece matters—like a Frank Lloyd Wright house or a vintage car.But how do you create products like that?In this conversation, we talk to Jason about what two decades of building 37signals has been like—and how to build products that have soul.If you found this episode interesting, please like, subscribe, comment, and share!Want even more?Sign up for Every to unlock our ultimate guide to prompting ChatGPT here: https://every.ck.page/ultimate-guide-to-prompting-chatgpt. It's usually only for paying subscribers, but you can get it here for free.To hear more from Dan Shipper:Subscribe to Every: https://every.to/subscribeFollow him on X: https://twitter.com/danshipperListen to Working Smarter wherever you get your podcasts, or visit workingsmarter.aiTimestamps:00:00:00 - Start00:00:32 - Introduction00:02:06 - What architecture, watches, and cars teach us about software00:10:54 - How Jason thinks AI plays into product-building00:20:58 - How developers at 37signals use AI00:25:47 - Jason's biggest realization after 26 years of running 37signals00:29:58 - Where Jason thinks luck shaped his career00:32:41 - What Jason would do if he were graduated into the AI boom00:37:22 - Dan asks for advice on running a non-traditional company like Every00:46:39 - Why staying true to yourself is the only way to build something lasting00:49:38 - Wholeness as the north star for building products—and companiesLinks to resources mentioned in the episode:Jason Fried: Jason Fried (@jasonfried), Jason FriedMore about 37Signals: 37signalsThe book about architecture by Christopher Alexander: The Timeless Way of Building

I had the opportunity to sit with down with Nick McWhirter or SHM Architects to explore the nuances of transitional design, the delicate dance between modern and traditional elements, and the intentionality behind every architectural choice. From furniture-driven layouts to aspirational lighting strategies, Nick shares the thought process, research, and we discuss philosophy that transform houses into harmonious, living machines. Listeners will gain insight into how design, balance, and playfulness converge to create both beauty and functionality in contemporary residential architecture. Designer Resources Pacific Sales Kitchen and Home. Where excellence meets expertise. Design Hardware - A stunning and vast collection of jewelry for the home! TimberTech - Real wood beauty without the upkeep LOME-AI.com, simple, inexpensive, text to video harnessing the power of AI to grow your firm, beautifully. What makes a home truly exceptional isn't just the materials or the finishes—it's the careful orchestration of space, light, and style. In this episode, Nick breaks down his approach to transitional design, revealing how subtle choices like shutter placement, dormer adjustments, or color balance can shift a home's aesthetic from modern to traditional. The conversation spans everything from lighting plans and hidden technology to furniture-first design principles and the philosophy behind architecture as a living, breathing machine.  Of course, that idea comes from Le Corbusier and his thoughts on this very subject.  We also discuss the role of photography, the tension between realism and aspirational imagery, and the evolving vernacular of form and function in modern homes. This episode is a masterclass in thoughtful, intentional, and style-agnostic design. Topics and Ideas Introduction & Context Welcome and setup: Exploring transitional design Nick's philosophy: Style agnostic but deeply researched Transitional Design: Modern vs. Traditional Subtle moves: Shutters, dormers, cut stone, and symmetry Playfulness in design: How small details create balance Color palette: Black-and-white schemes as intentional high-contrast statements Design Process & Interior Layouts Inside-out approach: Furniture-driven architecture Achieving balanced asymmetry Experimentation and editing: Knowing when less is more Lighting as a Core Component Invisible vs. visible fixtures: Philosophy of recessed lighting Lighting as both function and art Integration with technology: Wi-Fi, AV, and smart home systems Photography, Aspirational Design & Reality Balancing reality and idealized imagery in marketing Photoshop as a tool to highlight design intent How photography conveys quality of light, space, and atmosphere Form Follows Function & Architectural Philosophy Homes as “machines for living” The role of beauty and human experience in architecture Historical perspective: Corbusier, Frank Lloyd Wright, and modern vernacular Outdoor Spaces & Technology Integration Creative solutions: Two TVs on a patio LED walls and emerging tech as part of design storytelling Closing Thoughts & Personal Insights The freedom in design: Few right or wrong answers Nick's passion for music, smoked meats, and lifestyle influence Preview of future conversations and projects Thank you, Nick for the time and conversation. Thank you for listening. If you liked this episode, share it with a friend or colleague who loves design and architecture like you do, subscribe to Convo By Design wherever you get your podcasts. And continue the conversation on Instagram @convo x design with an “x”. Keep those emails coming with guest suggestions, show ideas and locations where you'd like to see the show. Convo by design at outlook.com.

Information Whiskey strikes again! BIG NEWS: The Thaden Invasion is official—March 13-15, 2026 in Bentonville, Arkansas! Brian confesses his Sheppard Air conversion after weeks of IFR written torture ("The FAA told you to look at figure 71, but you have to memorize it's actually figure 24"), his wife solves compass errors in 8 seconds ("Here, idiot"), and Ted's fuel gauge crisis leads to the ultimate "It's Always Fuel" moment. Plus: Ben kills another twin, navigating without flight following during the shutdown, and why flying different planes makes you better.In this episode:

Night Sky Tourist partners with many organizations and venues, but Taliesin West is definitely the most unique. Located in Scottsdale, Arizona, Taliesin West was the winter home of famed architect Frank Lloyd Wright. This UNESCO World Heritage Site offers self-guided tours during the day and occasionally hosts stargazing experiences at night. Aija Cave joins us for a behind-the-scenes look at this incredible site and shares details about the upcoming Sunset & Sips event in November 2025, which will feature stargazing with the Night Sky Tourist Star Dudes.LINKS FROM EPISODE 129:2025 Stargazing Guide (FREE download): https://nightskytourist.com/guide/ Taliesin West & Frank Lloyd Wright Foundation: https://franklloydwright.org/ Sunset & Sips (link good through the end of November 2025): https://franklloydwright.org/event/sunsets-sips-1120/ Frank Lloyd Wright Foundation on FACEBOOK: https://www.facebook.com/wrighttaliesin Frank Lloyd Wright Foundation on INSTAGRAM: https://www.instagram.com/wrighttaliesin/ VISIT OUR WEBSITEVisit the Night Sky Tourist website to book private stargazing experiences, read inspiring articles, and find resources to take your stargazing to the next level. You can find us at: https://nightskytourist.com/ FOLLOW & SUPPORTRate us: Leave a 5-star review on Spotify and Apple PodcastsInstagram: https://www.instagram.com/nightskytourist/Facebook: https://www.facebook.com/NightSkyTouristNewsletter: Sign up at NightSkyTourist.com for exclusive content and updatesQuestions? Email Hello@NightSkyTourist.com

It might be getting colder and darker, but we want you to bundle up and explore Pittsburgh anyway! You can get an early jump on finding the perfect holiday gift, see Frank Lloyd Wright's vision for Pittsburgh and his idea for a concert garden Downtown, or check out the Phipps' holiday show, complete with an octopus chandelier. Plus, this is the perfect season to check out our city steps. Learn more about our city's first mode of public transportation and the best spots to explore here. Get more from City Cast Pittsburgh when you become a City Cast Pittsburgh Neighbor. You'll enjoy perks like ad-free listening, invitations to members only events and more. Join now at https://membership.citycast.fm/  If you're new here, welcome! We've put together a starter pack for you, with episodes and articles to welcome you to the City Cast Pittsburgh community.  For even more tips on how to make the most out of November in Pittsburgh, check out Hey Pittsburgh's take on what to do this month. City Cast Pittsburgh is made possible by our awesome sponsors, The Frick, Family House, and Greater Pittsburgh Nonprofit Partnership. Interested in advertising with City Cast? Find more info here. Reach us at pittsburgh@citycast.fm.

“I think therefore I am.” ~DescartesJohn Jennifer adds: I care therefore we are… and you cannot think your way to ‘we'John Jennifer is a poet, an architect, and a cultural instigator. He helped create The Museum of No Spectators which includes Burning Man art of snark and social justice, but no velvet ropes. He's a paradox embracer. In a world of binaries, he asserts that between black and white is not a gradient of gray; between black and white is all the conceivable colors.Hear him philosophize about different styles of art and artists, from avant garde to architecture, from Salvador Dalí to Frank Lloyd Wright. They explore how a glittery clothespin alligator and a museum-grade sculpture both share the humanity of the giver.They explore playa art — genre-defying, genre-defining — and the value of both fine art and participatory art at Burning Man.They explore how creative expression went from being seen as a hobby to a human need, and how creative community proliferates.Listen in on their profound and playful chat.

It starts with a handful of seeds.When Mission Partners' design director Anne Kerns shows up at a civic rally with paper packets filled with flowers, herbs, and vegetables, she's there to share. To spark a conversation. To see what happens when you hand a stranger something living. That image—Anne with her seeds—is at the heart of this week's conversation. Because design, as she tells Carrie Fox, isn't only what you make; it's what you grow. It's an act of attention, of cultivating curiosity in yourself and in others.From the geometry of a Frank Lloyd Wright logo at Wingspread to the exacting hues of red that pulse with both passion and danger, Anne reveals the hidden life inside design decisions most of us overlook. Every line has intention. Every color has memory. Every choice says something about who we are and what we value.Together, Carrie and Anne trace the invisible thread between creativity and community: how a refreshed logo can honor history without erasing it, how accessibility transforms good design into inclusive communication, how technology—from PageMaker 1.0 to AI—tests our understanding of what it means to create with soul.In the end, Anne circles back to red—the color she's loved since childhood, the color that announces her presence to the world. For her, design isn't a product; it's a legacy of connection. The mark we leave behind isn't ink or pixels—it's how we made others feel seen. (00:00) - Welcome to Mission Forward ___This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

It was supposed to be his masterpiece. A sanctuary where art and love could thrive. But on a summer afternoon in 1914, Frank Lloyd Wright's Wisconsin estate, Taliesin, became the scene of one of the most shocking massacres in American history.The cook, Julian Carlton, turned on everyone in the house. Armed with an axe and a can of gasoline, he killed seven people, including Wright's lover, Mamah Borthwick, and her two children. What followed was fire, panic, and questions that have haunted historians for more than a century.Why did a quiet, polite employee snap so violently? Was it rage, revenge, or madness? Taliesin was rebuilt, but its walls still carry the scars of that terrible day.Follow True Crime Recaps for the stories where genius and tragedy collide.

Listener Chris T. writes in with a powerful story about his WWII pilot grandfather, a 25-year-old discovery flight that ended in motion sickness, and the question: Is it too late to try again at 46? The crew tackles motion sickness remedies, finding the right CFI as a midlifer, and realistic training schedules for busy adults. Plus: Ben celebrates 28 years of marriage ("She's said 'You Are Right' twice—that's now a thing"), Ted does his first Special VFR, and the fly-in location may be shifting to Bentonville, Arkansas.In this episode:Chris T's story: His B-29 grandfather, motion sickness fears, and juggling four kids while chasing the aviation dreamMotion sickness reality check: "Habituation remains the most effective non-pharmacological method" - it gets better with timeThe secret: "I get motion sickness when the CFI has the controls, but when I have the controls, I don't" - your stomach needs warningFinding the right CFI as a midlifer: Why assertiveness levels matter and how to take control of your own trainingTraining schedules for busy adults: "Plan on one getting canceled every week" - fly 2-3 times weeklyBen's perfect weekend: Multi-engine training, fly fishing, charity golf tournament (came in 2nd!), and 28th anniversaryTed's first Special VFR: "Turn out whichever way you want" - getting the entire Delta to yourselfBrian flies to Alabama, shows his friend how beautiful the state really is (including seaplane runways)International Day of the Air Traffic Controller: Community members dropping off donuts and $500 in pizzasGreat wisdom:"Don't trust the CFI to guide you along—apply your midlife project management skills to your training""We definitely prefer straight information. My communication style is bullet points and curse words"Nathan Ballard on veteran students: "They all want right to the point direct feedback""That's not what we meant by power-off 180" - the compliment sandwichBen's marriage secret: "If you can make each other laugh, that's a big part of it"Fly-in update: Tango 82 is looking tough - considering Bentonville, Arkansas (VBT) with Fly Oz backcountry, grass strip, Frank Lloyd Wright house, and James Beard Award-winning chefs!Mentioned on the Show:8A1 - Guntersville Municipal Airport, Alabama - Seaplane baseVBT - Bentonville Municipal Airport - Proposed fly-in locationAR05 - Harris Field, Combs, Arkansas - 2,500' grass stripPDK - DeKalb-Peachtree Airport, AtlantaWDR - Barrow County Airport, Winder, GAXNA - Northwest Arkansas Regional Airport - Commercial airport near BentonvilleFly Oz - Backcountry flying experiences in BentonvilleGilbert Aviation - Erica Gilbert's IFR ground schoolSupport the Show:Patreon.com/MidlifePilotPodcast - Discord access & exclusive content including checkride debriefsMidlifePilotPodcast.com - Merch, feedback, and all things MLPLeave us a 5-star review on Apple Podcasts or email: midlifepilotpodcast@gmail.comyoutube.com/@midlifepilotpodcast - Live Mondays 8PM ET10% of Patreon proceeds support Freedom Aviation Network's anti-human trafficking effortsClosing wisdom: "Simulated engine failures: The only time your instructor smiles and you don't."Have motion sickness tips or CFI insights? Send us feedback at MidlifePilotPodcast.com

In this episode of the Kankakee Podcast, host Bill Yohnka welcomes a heartfelt lineup of storytellers for a special evening at the historic B. Harley Bradley House, Frank Lloyd Wright's first Prairie-style home. With “home” as the night's theme, each storyteller takes the audience on a powerful journey of what that word truly means—from rediscovering roots after years away, to finding faith and hope in unexpected places, to breaking family cycles and building safer, stronger homes for the next generation.The night also explores the deeper emotional layers of home—how it can be a physical space, a memory, or even a person. Set against the stunning backdrop of one of Kankakee's most iconic landmarks, this Yarn Factory Live captures stories of healing, belonging, and transformation that remind us that home is not always where we start, but where we finally find peace.Send us a text Support the show

US Modernist architecture and Biophilic Design share a philosophical alignment, both fundamentally committed to creating human-centric spaces that celebrate our intrinsic connection to nature. By prioritising natural light, material authenticity, and design that responds to human behavioural patterns, these approaches transform buildings from mere shelters into living, breathing environments. Architects like Frank Lloyd Wright and Richard Neutra were pioneering biophilia decades before the term existed as a design principle, strategically integrating large windows, natural materials, and designs that blur indoor-outdoor boundaries. Their work demonstrates that truly great architecture isn't about imposing human structures on the landscape, but about creating harmonious spaces that enhance human well-being by maintaining a deep, sensory dialogue with the natural world. This shared vision sees buildings not as static objects, but as dynamic systems that support physical, psychological, and emotional health through thoughtful, nature-inspired design. What if your home could be more than just a container for living? What if it could enhance your wellbeing, sync with natural rhythms, and make you feel truly alive?Imagine a house that breathes with the landscape, where windows frame nature like living paintings and every design choice connects you to the world outside We speak with George Smart, founder of US Modernist the award-winning archive and podcast dedicated to preserving and celebrating Modernist design. We chat about Frank Lloyd Wright's iconic Fallingwater house perched over a waterfall and how architect Richard Neutra would spend entire weekends with families, observing their daily routines to design homes that perfectly supported their lifestyle. We also explore how technological innovations like air conditioning and steel construction opened up radical new possibilities for design. Technology played a crucial role in the US Modernist movement. The advent of air conditioning, steel construction, and large glass panels allowed architects to create open, light-filled spaces that blurred indoor and outdoor boundaries. California, with its stunning landscapes and consistent climate, became a laboratory for these experimental designs. For anyone curious about design, architecture, or how our surroundings impact our wellbeing, this episode is a must-listen. Tune in, get inspired, and discover how great design can transform our connection to the world around us. Want to dive deeper? Visit US Modernist's website or check out their podcast for more architectural adventures. https://www.usmodernist.org Have you got a copy of the Journal? You can now subscribe as a member of the Journal of Biophilic Design or purchase a gorgeous coffee table reference copy or PDF download of the Journal journalofbiophilicdesign.comor Amazon and Kindle. Biophilic Design Conference www.biophilicdesignconference.comCredits: with thanks to George Harvey Audio Production for the calming biophilic soundscape that backs all of our podcasts. Listen to our podcast on Audible, Amazon Music, Spotify, iTunes, YouTube and all the RSS feeds.https://www.facebook.com/journalofbiophilicdesign/https://twitter.com/JofBiophilicDsnhttps://www.linkedin.com/company/journalofbiophilicdesign/https://www.instagram.com/journalofbiophilicdesignIf you like this,please subscribe!

Step into the world of Frank Lloyd Wright right here in North Alabama! Host Melea Hames sits down with Jeff Ford, Site Director of the Rosenbaum House, the only Frank Lloyd Wright-designed structure in the state. Together, they uncover the fascinating history of this Usonian masterpiece, the story of the Rosenbaum family, and what makes this home a must-visit destination for architecture lovers and curious travelers alike. Follow North Alabama on Social Media! Website Instagram TikTok LinkedIn YouTube Twitter Facebook The Unexpected Adventures in North Alabama Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Melea Hames and produced by Brand Revolt. To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.

This is a story about invisible infrastructure—the kind you only notice when it's gone. Peter Panepento started his career covering planning board meetings for a weekly newspaper in upstate New York, watching in real time as the binding agents of community life dissolved. Now he runs a communications agency working with community foundations, institutions that have operated in nearly every American community for over a hundred years but remain mysterious to most people. The puzzle he's trying to solve: How do you create recognition for something designed to fade into the background?Panepento's solution was counterintuitive. Instead of emphasizing how different each of the 900 community foundations is, he found the common thread: they all "Make More Possible." It's a template simple enough to be universal but flexible enough to contain multitudes. His team also conducted the first field-wide benchmarking survey of community foundation communications and found something troubling—93% lack adequate budgets, half expect resources to decrease, and most have no crisis plans. At the exact moment when clear communication has become existentially important, the people responsible for it are being asked to do more with less.Peter joins Carrie this week to explore two models of community-building that work precisely because they're ordinary. The Chicago Community Trust hosts "On the Table"—thousands of simultaneous conversations over meals where neighbors discuss what matters. The Black Belt Community Foundation in Selma, Alabama, has moved over $100 million in 20 years by giving actual grant-making power to local volunteers in each county. They were practicing trust-based philanthropy before anyone coined the term. These aren't flashy programs—they're deliberately low-tech interventions designed to restore something simple: the habit of looking your neighbors in the eye and finding common ground.The broader lesson isn't really about community foundations at all. It's about the challenge of making essential infrastructure visible. Whether it's local journalism, public health systems, or civic institutions, the things that hold society together tend to be the things we notice only when they break. We're living through what might be called the great unbundling of American civic life—the institutions that once created shared spaces have either disappeared or fragmented into a thousand digital pieces. Community foundations are one of the few remaining institutions with the potential to be what Panepento calls "community conveners." But they can only play that role if people know they exist.Links & NotesTurn Two Communications & First-Ever Communications Benchmarking SurveyFind your local community foundationChicago Community Trust - On the Table initiativeBlack Belt Community Foundation, Selma, Alabama (00:00) - Welcome to Mission Forward (01:59) - Introducing Peter Panapento (05:39) - The Role of the Community Foundation (12:07) - "Make More Possible" (15:01) - Survey Results (27:09) - A Community Foundation in Action _____This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

This is the full, uncut Real Ghost Stories Online experience — nearly two hours of ghost stories, banter, and paranormal commentary. Inside this single episode, you'll hear: – A haunted phone ringing with no battery, paired with a witch's laugh outside. – A terrifying blue orb exploding in a family kitchen, lighting up the house like a flash bomb. – The chilling whisper of “groovy” in a guitarist's ear during a haunting that escalated. – A teenage girl who took grave dirt home in her purse, only to unleash something she couldn't control. – A father hearing two ghostly men demand, “Where is she?” before seeing a soldier dissolve in his bedroom doorway. – The bizarre and dark history of Frank Lloyd Wright's Taliesin murders, and a discussion about how architecture holds haunted energy. It's everything you love about the show: true listener stories, weird paranormal history, skeptical analysis, and absurd tangents that keep the laughs flowing. From haunted toys to graveyard mistakes, this full episode has it all. #RealGhostStories #FullEpisode #HauntedPhone #BlueOrb #GraveDirt #GhostWhisper #HauntedHouse #GhostStories #ParanormalActivity #ScaryStories Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:

E. Fay Jones is a name most architects know but the public does not.  A student of Frank Lloyd Wright, Jones blurred the line between indoors and outdoors with careful use of wood, stone, and glass.  It's like these buildings just emerge from the woods. Today, we've got three people dedicated to preserving Jones legacy. David McKee worked for Jones and is the go-to guy for restoring houses.  We'll talk with Jonathan Formanek, who created the E. Fay Jones Conservancy, along with his partner, Andy Whitmore, who live in the Faubus house in Arkansas.  And back in the studio, we talk with influencer Maggie Weber, whose takes on bad design keep us laughing. 

This is the full, uncut Real Ghost Stories Online experience — nearly two hours of ghost stories, banter, and paranormal commentary. Inside this single episode, you'll hear: – A haunted phone ringing with no battery, paired with a witch's laugh outside.  – A terrifying blue orb exploding in a family kitchen, lighting up the house like a flash bomb.  – The chilling whisper of “groovy” in a guitarist's ear during a haunting that escalated.  – A teenage girl who took grave dirt home in her purse, only to unleash something she couldn't control.  – A father hearing two ghostly men demand, “Where is she?” before seeing a soldier dissolve in his bedroom doorway.  – The bizarre and dark history of Frank Lloyd Wright's Taliesin murders, and a discussion about how architecture holds haunted energy. It's everything you love about the show: true listener stories, weird paranormal history, skeptical analysis, and absurd tangents that keep the laughs flowing. From haunted toys to graveyard mistakes, this full episode has it all. #RealGhostStories #FullEpisode #HauntedPhone #BlueOrb #GraveDirt #GhostWhisper #HauntedHouse #GhostStories #ParanormalActivity #ScaryStories Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:

Sometimes the strangest tangents lead to the darkest truths. In this segment, the hosts dive into architecture, energy, and murder — specifically the story of Frank Lloyd Wright's Wisconsin estate, Taliesin, where a handyman murdered Wright's mistress and six others with an axe before setting the house on fire. It's a haunting story of design, tragedy, and the way buildings seem to hold on to energy. Tony and the panel explore how Wright's homes were designed to manipulate space and feeling, creating energy that could feel either uplifting or eerie. They discuss the paranormal “weight” certain homes carry, especially when bloodshed has taken place within their walls. Along the way, the segment veers into humor and the unexpected — Mandela effect jokes, haunted mirror warnings, The Conjuring: Last Rites review, goat references from Ed and Lorraine Warren lore, and even freeze-dried cheese taste-tests. It's a rollercoaster of creepy, absurd, and fascinating commentary. This is one of those segments where true crime, paranormal history, and the bizarre collide — and you won't hear this kind of discussion anywhere else. #RealGhostStories #FrankLloydWright #HauntedArchitecture #TaliesinMurders #GhostStory #CreepyStories #ScaryStories #HauntedHouse #ParanormalActivity #ParanormalTalk Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:

Sometimes the strangest tangents lead to the darkest truths. In this segment, the hosts dive into architecture, energy, and murder — specifically the story of Frank Lloyd Wright's Wisconsin estate, Taliesin, where a handyman murdered Wright's mistress and six others with an axe before setting the house on fire. It's a haunting story of design, tragedy, and the way buildings seem to hold on to energy. Tony and the panel explore how Wright's homes were designed to manipulate space and feeling, creating energy that could feel either uplifting or eerie. They discuss the paranormal “weight” certain homes carry, especially when bloodshed has taken place within their walls. Along the way, the segment veers into humor and the unexpected — Mandela effect jokes, haunted mirror warnings, The Conjuring: Last Rites review, goat references from Ed and Lorraine Warren lore, and even freeze-dried cheese taste-tests. It's a rollercoaster of creepy, absurd, and fascinating commentary. This is one of those segments where true crime, paranormal history, and the bizarre collide — and you won't hear this kind of discussion anywhere else. #RealGhostStories #FrankLloydWright #HauntedArchitecture #TaliesinMurders #GhostStory #CreepyStories #ScaryStories #HauntedHouse #ParanormalActivity #ParanormalTalk Love real ghost stories? Don't just listen—join us on YouTube and be part of the largest community of real paranormal encounters anywhere. Subscribe now and never miss a chilling new story:

What happens when a community refuses to let its story be told from the outside in? In this conversation, Carrie Fox sits down with Lisa Snowden, Editor-in-Chief of Baltimore Beat, to explore what it means to build journalism as a thriving business model and an act of community care. Born out of the ashes of the Baltimore City Paper and shaped by the unrest following Freddie Gray's death, Baltimore Beat has never been about neutrality—it has been about presence, about listening, and about amplifying voices too often ignored.Lisa traces her journey from courtroom reporter to newsroom leader, revealing how perspective and personal truth can reshape the role of journalism itself. She describes the radical choices that have guided the Beat: shifting from for-profit to nonprofit after early financial collapse, accepting a transformative million-dollar grant at the height of the pandemic, and creating “beat boxes” that don't just hold newspapers but double as neighborhood resource hubs. Inside those boxes, you'll now find Narcan, notebooks, water bottles, or even hand warmers—small objects that together become an expression of community solidarity.Even the act of delivering the paper has become something larger than distribution. By replacing outside delivery contractors with local community members—drivers who know every street and corner—the Beat stumbled into a model of journalism that is participatory, intimate, and trusted. Today, those same drivers are welcomed by shopkeepers and seniors waiting for the latest issue, reinforcing a sense of belonging that no algorithm or national newsroom can replicate.What emerges from Lisa's story is a portrait of local journalism as a lifeline. In her telling, journalism cannot be sterile or detached. It must be human. It must show up. And in the Beat's case, it must be willing to save lives, as when a box outside their office provided the Narcan that brought a neighbor back from an overdose. This is the work of journalism that doesn't just inform a city—it sustains it. And it is proof that local news is not dying, but thrives in reinventing itself as the heartbeat of a community. (00:00) - Welcome to Mission Forward (03:01) - Lisa Snowden and the Birth of Baltimore Beat (14:27) - The Beat Boxes (24:26) - Finding the Pulse of Local News (27:35) - Support Your Local News _____This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

Here's what we know: journalism in America is in upheaval. Free speech is under attack. Trust is being challenged, and reporters are under siege. And yet—walk onto a college campus today and you'll find students running toward journalism, not away from it. Why?That paradox is at the center of today's conversation between Carrie Fox and returning guest Michael Bolden, the newly appointed Dean of the UC Berkeley Graduate School of Journalism. Michael has spent decades wrestling with the structural problems in media—first at the American Press Institute, and now inside one of the country's most storied journalism schools. For him, the decision to move wasn't about retreat. It was about running toward the hardest questions: How do we prepare journalists for a world where technology outpaces ethics? How do we rebuild trust in an age of fractured attention? How do we turn a profession under siege into one that still holds possibility?In this wide-ranging dialogue, Carrie and Michael explore what it means to train truth-seekers in a time of disinformation, how to balance innovation with enduring values, and why collaboration across disciplines may hold the key to journalism's renewal. Michael's optimism is striking: he doesn't see students discouraged by the obstacles; he sees them galvanized by them.At a time when the story of journalism is often told as decline, this episode offers a counter-narrative—one rooted in resilience, curiosity, and the conviction that media's future, though uncertain, is very much alive. (00:00) - Welcome to Mission Forward _____This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

Catalyst is a Creative Industries podcast, from Chapman University. Each episode features Chapman students who have completed a Podcasting course through the Center for Creative and Cultural Industries at the university. Students who had no podcasting experience or technical ability in the genre before taking the course were able to contribute all the segments to Catalyst this season with the goal being that they will take this ‘hands-on' experience and carry it over to the launching of their very own series. Each episode of Season 14 will feature one to two different interviews conducted by CCI students, exploring different aspects of the Creative and Cultural Industries. Our first segment of the Catalyst Podcast this week features Nicole Kavros as she sits down with Ilana Kaplan, a pop culture journalist and author of Nora Ephron at the Movies. A self-proclaimed rom-com enthusiast, Ilana has built a career writing about the things she loves, with bylines in Vogue, Vanity Fair, GQ, and Rolling Stone. They discuss Ilana's path into journalism, from her early beginnings to her debut book, and how she carved out a niche for herself as an expert in romantic comedies. Ilana reflects on the challenges of breaking into a competitive field, the evolution of media in the digital age, and the balance between passion and persistence that has fueled her career. Ilana also shares practical advice for aspiring writers—highlighting the importance of building marketing skills, developing a personal brand, and learning how to stand out in a crowded creative landscape. In the final segment of the week host Anisa Abdulkariem speaks with Marie Fitch, an interdisciplinary designer working across graphic and interior design. An Orange County native, Marie reflects on how the imaginative spark from her youth grew into a career built on curiosity and creativity, citing the influence of architects like Frank Lloyd Wright in her work. Together, Anisa and Marie explore the realities of pursuing a multifaceted creative career—balancing agency work, private client projects, nonprofit branding, and more. They also touch on the evolving design industry and the value of experimentation, self-education, and bold outreach alongside formal training. Marie's story highlights the resilience and passion it takes to carve out a unique path in the creative world, reminding listeners that imagination and determination can open doors in unexpected ways.

Sit back and relax but pay attention to my conversation with Gee Ranasinha. Gee lives in the Northeast part of France. As he puts it, his marketing experience goes back to the “days of dial-up internet and AOL CDs”. During our conversation Gee tells us how he progressed from working with film, (do you know what that is?), to now working with the most advanced digital and other technological systems.   He is the CEO of his own marketing company KEXINO. He talks a bit about what makes a good marketing firm and why some companies are more successful than others. He says, for example, that most companies do the same things as every other company. While labels and logos may be different, if you cover up the logos the messages and ways to provide them are the same. The successful firms have learned to distinguish themselves by being different in some manner. He practices what he preaches right down to the name of his company, KEXINO. He will tell us where the company name came from. You will see why I says he practices what he preaches.   Gee gives us a great history of a lot of marketing efforts and initiatives. If you are at all involved with working to make yourself or your company successful marketing wise, then what Gee has to say will be especially relevant to you. This is one of those episodes that is worth hearing more than once.     About the Guest:   Gee has been in marketing since the days of dial-up internet and AOL CDs. Today, he's the CEO of KEXINO, a marketing agency and behavioral science practice for small to medium-sized businesses. Over the past 17 years KEXINO has helped over 400 startups and small businesses in around 20 countries grow awareness, reputation, trust - and sales. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at two business schools, teaching Marketing and Behavioral Science to final-year MBA students. Outside of work Gee loves to cook, listens to music on a ridiculously expensive hi-fi, and plays jazz piano very badly.    Ways to connect with Gee:   KEXINO website:  https://kexino.com LinkedIn:  https://linkedin.com/in/ranasinha YouTube:  https://www.youtube.com/c/Kexino Instagram:  https://instagram.com/wearekexino TikTok:  https://tiktok.com/@kexino Threads: https://www.threads.net/@wearekexino BlueSky:  https://bsky.app/profile/kexino.com     About the Host:   Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening!   Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast   If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset .   Leave us an Apple Podcasts review   Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.       Transcription Notes:   Michael Hingson ** 00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson ** 01:16 Well and a gracious hello to you, wherever you may be, you are now listening to an episode of unstoppable mindset. I am your host, Mike or Michael. I don't really care which hingson and our guest today is Gee Ranasinha, who is a person who is very heavily involved in doing marketing and so on. Gee has been marketing for a long time, and reading his bio, he talks about being in marketing since the days of dial up and AOL and CDs. I remember the first time I tried to subscribe to AOL. It was a floppy disk. But anyway, that's okay. The bottom line is that does go back many, many years. That's when we had Rs 232 cables and modems. Now people probably don't mostly know what they are unless they're technically involved and they're all built into the technology that we use. But that's another history lesson for later. So Gee, I want to welcome you to unstoppable mindset. We're really glad you're here. This should be a fun subject and thing to talk about.   Gee Ranasinha ** 02:27 Well, thank you very much for inviting me, Michael, I do. I do appreciate it.   Michael Hingson ** 02:31 Well, I'm looking forward to it and getting a chance to talk. And love to hear some of your your old stories about marketing, as well as the new ones, and of course, what lessons we learned from the old ones that helped in the new ones. And of course, I suspect there'll also be a lot of situations where we didn't learn the lessons that we should have, which is another story, right?   Gee Ranasinha ** 02:50 Yeah, history does tend to repeat itself, unfortunately, and   Michael Hingson ** 02:55 that usually happens because we don't pay attention to the lessons.   Gee Ranasinha ** 02:59 Yeah, yeah, we, we, I think we think we know better. But I mean, it's, it's, it's funny, because, you know, if you look at other other industries, you know, if, if you want to be an architect, right, you would certainly look back to the works of, you know, Le Corbusier or Frank Lloyd Wright or Renzo Piano, or, you know, some of the great architects, and you would look back on their work, look how they did it. And you would, you know, turn back the the annals of history to to see what had gone before. But for some reason, in our industry, in marketing, we we don't think we can learn from the lessons that our erstwhile peers have had in the past, and we've so as a result, we tend to sort of rename things that have gone before, so that the newer generation of marketers will actually pay attention to them. So we give things new names. But actually, if you, if you scratch the surface and look a little bit deeper. It's actually nothing new at all. And I don't quite know why that is. I think people think that they know better than the people who've gone before them, because of the technology, because you know so much of the execution the promotion side of marketing is technology based. They I'm guessing that people don't see a relevance to what happened in the past because of the technology aspect being different, right? But what I contend is that the the essence. Of marketing is about understanding human behavior and their reactions to particular inputs, impulses, right? Um, in which case, we have plenty to learn from the people who've you know, who've walked in our in the walk this path before, and we should be a little bit, maybe a little bit more humble and open minded into accepting that we don't know everything, and we maybe don't even know what we don't know.   Michael Hingson ** 05:36 I always remember back in what was it, 1982 or 1983 we had a situation here in the United States where somebody planted some poison in a bottle of Tylenol in a drug store. I remember that, yeah, and within a day, the president of the company came out and said, This is what we're going to do to deal with it, including taking all the bottles of all the pills off the shelves until we check them over and make sure everyone is clean and so on. And he got right out in front of it. And I've seen so many examples since of relatively similar kinds of crises, and nobody takes a step to take a firm stand about how we're going to handle it, which is really strange, because clearly what he did really should have taught us all a lesson. Tylenol hasn't gone away, the company hasn't gone away, and the lesson should be that there is relevance in getting out in front of it and having a plan. Now I don't know whether he or anyone really had a plan in case something happened. I've never heard that, but still whatever he got right out in front of it and addressed it. And I just really wish more marketing people, when there is a crisis, would do more of that to instill confidence in consumers.   Gee Ranasinha ** 07:07 He did the right thing, right? He did, he did what you or I would have done, or we would like to think we would have done in this place, right? I, I'm, I'm guessing it was probably, not the favorite course of action, if this had been debated at board stroke shareholder level. But like I said, he he did what we all think we would have done in his place. He did the right thing. And I think that there are many instances today, more instances today than maybe in the past, where the actions of an individual they are. An individual has more freedom of expression in the past than they've had in the in the present, and they don't have to mind their P's and Q's as much. I mean, sure we know we're still talking about profit making organizations. You know, we're living in a pseudo capitalist, Neo liberal society. But surely we're still there still needs to be some kind of humanity at the end of this, right? You know, reputations take years, decades, sometimes, to build, and they can be knocked down very quickly, right, right? There's so I think some somebody, somebody, somebody a lot older and wiser than me, well, certainly wiser older. Said a brand's reputation was like a tree. It takes ages to grow, but can be knocked down very quickly, and there are plenty. You know, history is littered with examples of of organizations who haven't done the right thing.   Speaker 1 ** 09:16 Well, the Yeah, go ahead. No, go ahead. Tell me   Michael Hingson ** 09:20 the I observed this actually not too long ago, on a podcast, this whole discussion to someone, and they made an interesting point, which I think is probably relevant, which is, today we have a different environment, because we have social media. We have so many things, where communications go so quickly, and we we see so many people putting out information right or wrong, conspiracy or not, about anything and everything that comes up, that it causes people maybe to hesitate a little bit more to. Truly study what they want to say, because everyone's going to pick up on it. But at the same time, and I appreciate that at the same time, I think there are basic marketing principles. And as you point out, and as you're well aware, there is such a thing as human behavior, and while people want instant gratification, and they want to know right now what happened 20 minutes ago. The reality is we're not necessarily going to get that. The media doesn't help because they want to put everything out and get the story. But still, the reality is human nature is human nature, and ultimately, Truth will win out. And what we need to do is to really work more toward making sure that that happens.   Gee Ranasinha ** 10:48 I, I actually don't agree with that. Okay, in in, you know, in the, in the with the greatest respect, firstly, I think, I think as a cop out to use social media, information channels, news cycles, that sort of thing, because, if anything, because of the pace of the news cycle and The, you know, the fire hose of social media today, me, we're in a better position to say what we mean and not regret it, because it's forgotten it 20 minutes. Yeah, so it works, it's, it's an argument for what we're talking about not, not against   Michael Hingson ** 11:41 it, yeah. I agree. Yeah, go ahead,   Gee Ranasinha ** 11:45 yeah. And the second thing you said, truth will out. And I think truth does not without and there are plenty of people who continue to spout out misinformation and disinformation, yeah, constantly at every level of corporate at a corporate level, at a political level, at a geopolitical level, or at a local level, right? I don't want to sort of go down that rabbit hole, right, but there are, there are plenty of misquotes, myths, truths, which are never, never withdrawn and never counted, never excused and live out there in the ether, in perpetuity.   Michael Hingson ** 12:35 Yeah, it's true, but I also think that in the end, while some people continue to put their inaccurate information out, I think there are also others who have taken the time, or do take the time they put out more relevant information, and probably in the long run, more people buy into that than to misinformation. I'm not going to say it's a perfect world, but I think more often than not, enough positive information comes out that people eventually get more of the right answer than all the yammering and bad information. But it may take time.   Gee Ranasinha ** 13:18 I would love to believe that, Mike, I really would maybe I'm just too cynical, right?   Michael Hingson ** 13:27 I hear you, I hear you, and you know, I don't know I could be just as wrong. I mean, in the United States today, we've got a government with people who are definitely talking about things and saying things that most of us have always felt are untrue, but unfortunately, they're being said and pushed in such a way that more people are not opposing them. And how quickly that will change remains to be seen. And for all I know, and I think, for all I know, maybe some of what they're saying might be right, but we'll see.   Gee Ranasinha ** 14:05 I think that's the issue. I mean, I, as I said, I don't really want to jump down that politics rabbit hole, but no, not really. I think, you know, the issue is, if you say a lie enough times, people believe it. Yeah, right, yeah. And the fact that nobody's fact checking this stuff, I'm like, I said. I'm not. I'm not singling out politics. I'm singling out messaging in its widest in its widest interpretation, right, false messaging of any sort, if left unchecked. Yeah. Correct. I think the people who know an alternative reality or know that it's a lie know that it's an untruth by not publicly facts checking it, by not calling these. People out are complicit in spreading the lie.   Michael Hingson ** 15:03 Yeah, well, I think that's true, and you're right. It doesn't matter whether it's politics. It doesn't matter whether it's well, whatever it is, it's anything. And I think there's one of the beauties of of our country, your country. And I didn't explain at the beginning that G is in the you said, northwest part of France, right? Northeast, northeast, well, east, west, northeast part   Gee Ranasinha ** 15:29 of Yeah, well, near enough, you know, if you go, if you go, if you go east, far enough times you get, you get to West Anyway, don't you? Well, you get back where you started. Or maybe you don't, I don't know if, depends who you listen   Michael Hingson ** 15:39 to, right? If the Earth is flat. Well, even the Flat Earthers have had explanations for why the earth is flat and people don't fall off, but that's okay, but yeah, so northeast part of France and and I hear, I hear what you're saying, and I think it's important that people have the freedom to be able to fact check, and I, and I hope, as we grow more people will find the value of that, but that in all aspects, but that remains to be seen.   Gee Ranasinha ** 16:14 Well, I think especially in you know, perversely, now that we have the ability to check the veracity of a piece of information a lot easier, right? Almost in real time. Yeah. I think the fact that we can means that we don't, you know, you probably know the quote by what was his name? Edwin Burke, who may or may not have said that, you know, evil triumphs when good men do nothing or something like that. Along that sort of lines, some people say that he didn't say that. He did say, it doesn't matter who said it, right? It's a great quote. It's a great quote. It's a great quote. And that's what I mean about being complicit, just by the fact of not calling this stuff out, feeds the fire. Yeah, to the to the point where it becomes and especially, I'm talking with people who maybe are a little bit younger and haven't and are more likely to believe what they see on screens of whatever size, simply because it's in the public domain, um, whereas The older strokes more cynical of us may may question a lot more of what's thrown in front of our eyes. So I think all of us have a responsibility, which I don't think all of us understand the power that we yield or we're afraid to or afraid to? Yeah, absolutely.   Michael Hingson ** 18:08 So tell me a little about kind of the early Gee growing up and so on, and how you got into this whole idea and arena of marketing and so on.   Gee Ranasinha ** 18:18 Well before this, I was the CMO of a software company. I was there for seven years, and before that, I was working for a company in London, working with in the print and publishing industries. So I've been around media for most of my working life, and after, after being at the software company for seven years, sort of hit a little bit of a ceiling, really. I mean, the company was a small company, and it could only grow at a certain rate, and so I wasn't really being challenged anymore. I had to wait a little bit until the company could fill the bigger shoes that had been given, if you like. You know, I mean growing pains. It's very common for companies of all sizes to go through this sort of thing. So to be honest, I probably was treading water a bit too long. But you know, you get you get complacent, don't you, you get comfortable in in the, you know the corporate job, and you know a salary at the at the end of every month, and you know corporate travel and company BMWs and expense accounts and all of that sort of trappings. And you know, I, I fell for all of that. You. Um, but I finally realized that something needed to happen. So at the end of 2007 beginning of 2008 Me and a couple of colleagues decided to start the agency, which, as you will remember, 2008 was not exactly the best time to start a marketing agency. Good time to start any agency,   Michael Hingson ** 20:29 to be honest. The other hand, there were a lot of opportunities. But yeah, I hear you. Well, yeah,   Gee Ranasinha ** 20:34 glass half full. Glass half empty, right? Yeah. But you know, luckily, with with a number of very, very supportive clients in those early days, you know, we weathered the post recession? Yeah, slow down. And 17 and a half years later, here we are. We've now. We started off with three. We were three. We're now 19. We're in nine countries. Nine of us were in the US. The rest are in Europe, South Africa, Japan, and two people in Australia. That's that, that's, that's who we are. So, you know, we're a a team of marketing, creative and business development specialists, and we work with startups and small businesses primarily in the US, even though we're based all over the place, and we combine marketing strategy, proper strategy, with a thing called behavioral science, which works with organizations to increase their awareness, their reputation, their trust, and most of all, of course, sales Right? Because sales is name of the game. Sales is what it's all about. So yeah, I'd say probably 80, 90% of our clients are in the US and, well, certainly North America anyway, and it's all sorts of industries, all sorts of sizes. We've we've got, we certainly had in the past. You know, solopreneur type businesses, small businesses and larger businesses, up to around 40 to 50 mil to revenue that sort of size, anything bigger they usually have, usually got, you know, quite well, working teams within the organization. So we're, you know, the amount of effective contribution that we can add to that is, it's obviously going to be as a percentage, much lower. So it's, it's, it's really for that, that smaller sized profile of organization, and it's not sort of limited by particular industry or category. We've, you know, we work with all sorts. We've worked in sports, healthcare, FinTech, medical, professional services, software, publishing, all sorts, right across the board.   Michael Hingson ** 23:34 What got you started in marketing in the beginning, you you know you were like everyone else. You were a kid and you grew up and so on. What? What really made you decide that this was the kind of career you wanted?   Gee Ranasinha ** 23:46 Marketing wasn't my first career. I've had a few others in the past. I actually started off my first first company, and I founded, way back when was a media production company. I was a professional photographer, advertising photographer, working with advertising agencies as well as direct corporate commissions. This is in the days of film. This was way before digital image capture.   Michael Hingson ** 24:20 So this is going back to what the 1980s   Gee Ranasinha ** 24:23 it's going to late 80s to early 90s. Yeah, and I was working with eight by 10 and four by five view cameras, sometimes called plate cameras. It was mainly studio stuff. I was happier in the studio that we did location stuff as well. But studio was where I was happiest because I could control everything. I suppose I'm on control freak at the end of the day. So I can control every highlight, every nuance, every every part of the equation. And. And and that's where I started. And then after doing that for a while, I came I got involved with professional quality digital image capture. Is very, very it is very, very beginning. And was instrumental in the the adoption of digital image capture for larger print and publishing catalog fashion houses who were looking for a way to streamline that production process, where, obviously, up until then, the processing of film had been a bottleneck, right? You couldn't, you couldn't process film any quicker than the film needed to be processed, right the the e6 process, which was the the term for using a bunch of chemicals to create slides, die, positives, transparencies. I think it used to take like 36 minutes plus drying time. So there was a, you know, close to an hour wait between shooting and actually seeing what what the result was. And that time frame could not be reduced up until that point in time, the quality of digital image capture systems wasn't really all of that, certainly wasn't a close approximation to what you could get with with film at The time, until a number of manufacturers working with chip manufacturers, were able to increase the dynamic range and the the total nuances that you could capture on digital Of course, the problem at that time was we were talking about what, what were, What today is not particularly large, but was at the time in terms of file sizes, and the computers of the day would be struggling to deal with images of that high quality, so It was always a game of catch up between the image capture hardware and the computer hardware needed to to view and manipulate the image and by manipulate it was more more manipulation in terms of optimizing the digital file for reproduction in print, because obviously that was the primary carrier of, yeah, of the information. It was for use in some kind of printed medium. It wasn't like we were doing very much with with email or websites or anything else in the in the early 90s. So the conversion process to optimize a digital image captured file, to give the best possible tonal reproduction on printed material has always been a little bit of a black art, even when we when we were digitizing transparency films, going to digital image capture made things a lot more predictable, but it also increased the computational power needed, number one, but also for photographers to actually understand a little bit more about the photo mechanical print process, and there were very few photographers who understood both, both sides of the fence. So I spent a lot of time being a pom pom girl. Basically Mike. I was, I was, I was waving the pom poms and preaching large about the benefits of digital image capture and how and educating the industries, various in photographic industries, about, you know, possible best practices. There weren't any sort of standards in place at the time,   Michael Hingson ** 29:41 and it took a while for people to really buy into that they weren't visionary enough to understand what you were saying. I bet   Gee Ranasinha ** 29:48 Well, we were also taught very few were enough, and there were two reasons. One of them was financially based, because. We were talking about a ton of money, yeah, to do this properly, we were talking about a ton of money. Just the image capture system would easily cost you 50 grand. And this, you know this, this was in the days when 50 grand was a lot of money,   Michael Hingson ** 30:18 yeah, well, I remember my first jobs out of college were working with Ray Kurzweil, who developed Omni font, optical character recognition system. Oh, my goodness me, I did not know that. And the first machine that he put out for general use, called the Kurzweil data entry machine, was only $125,000 it worked. It still took a while to make it to truly do what it needed to do, but still it was. It was the first machine, and a lot of people just didn't buy into it. It took a while to get people to see the value of why digitizing printed material was so relevant, some lawyers, Some law firms, some banks and so on, caught on, and as people realized what it would do, then they got interested. But yeah, it was very expensive,   Gee Ranasinha ** 31:14 very expensive. And I think the other reason for the reticence is just nature, to be honest. Mike, I mean, you know, as as people, as human beings, most of us are averse to change, right? Because change is an unknown, and we don't like unknowns. We like predictability. We like knowing that when we get up in the morning, the sun's gonna come up and we're gonna go through our our usual routine, and so when something comes along that up ends the status quo to the point where we need to come up with adopting new behaviors that's very uncomfortable for many people. And you know, the adoption of digitization in, you know, any industry, I think, in everybody who's worked in any particular industry has has plenty of anecdotal evidence to show how people would consciously or unconsciously dragging their feet to adopt that change because they were happier doing stuff that they knew,   Michael Hingson ** 32:32 who went out of their comfort zone, right?   Gee Ranasinha ** 32:35 Absolutely, it's natural, it's, it's, it's who we are as as as human beings, who most of us are as human beings with, obviously, we're talking about the middle of the bell curve here. I mean, there are plenty of wackos on either side just go out and do stuff, right? And, you know those, you know, some of those get, you know, locked up with in straight jackets. But the other ones tend to, sort of, you know, create true innovation and push things forward.   Michael Hingson ** 33:04 Steve Jobs, even Mark Zuckerberg, Bill Gates, good examples of some of the people who did things that most people didn't think could be done.   Gee Ranasinha ** 33:18 You know, the true innovation always happens at the periphery, but we tend to over emphasize the median. We know we try to make averages of everything, yeah, but averages aren't what moves the needle, right? No. And you know Britain, you know, for even for marketing, obviously, that's very much, very, very much my sort of thing. Um, most organizations, most business owners, certainly most marketing managers, find comfort in in executing their marketing in ways in which they are comfortable, in ways which are somewhat expected within the industry. But the problem is, it doesn't get you noticed. It doesn't get you attention. If you're in the middle, right? You know the worst, the worst place to walk on the in the street is in the middle of the road right, pick a side, but don't walk in the middle.   34:27 Not a good idea yet.   Gee Ranasinha ** 34:30 That's our our job is to is to, number one, generate attention, because there's no way we can communicate a message unless we have someone's attention. Everything starts from the attention side of things. Now there are very, you know, various ways that we can attract attention, but attention needs to come and needs to come from somewhere. And you know the definite. Of creating attention is to to create some kind of visual, audio, or combination of the two, experience which is somewhat outside of the norm, and create some kind of emotional response that our brains want to pay attention to, right? Want to notice? Because if you're not noticed, then there's no it doesn't matter how great your product is, doesn't matter how wonderful your customer service is, or it's available in 27 colors, or it's free delivery, or what you know, all the rest of it doesn't matter, because you know, unless people know who you are, what you do, who it's for, and why they should give a crap, then you know anything else you do after that Time is is moot, is irrelevant.   Michael Hingson ** 36:00 I read an interesting email this morning from someone who was talking about why speakers don't tend to be as successful as they should be. And this person talked about you could have the greatest speech in the world. You could be   Michael Hingson ** 36:17 talking and getting standing ovations and so on, but you're not getting a lot of speaking engagements, and his comment was the reason you're not is that your talk isn't necessarily relevant. I thought that was interesting. I think there's some things to be said for relevance, but I think it's also that you're not helping to get people to think and realize that being different and getting people to think and value that is more important than we tend to want to recognize as well.   Gee Ranasinha ** 36:59 I would, I would, I would wholeheartedly agree relevance is a very important component. But, you know, I maintain that it starts with attention. Yeah, relevance, I think, within the speaking world, I yes, there's so much we can do with relevance by by coming at a subject matter topic from a totally different perspective. Yeah, right. You know, just because you have the same message as 100 other competitors doesn't mean they have to say something in the same way, right? And so even if the core message is similar, the way that we choose to present that can be, you know, 100 101 different ways. And I think that is something that we forget, and I think that's one of the reasons why so much of the marketing that we see today is ignored. Yeah, you know, there's a there's a marketing Well, I wouldn't say the marketing model. There's a communication model, okay? Sales model actually called Ada, Ida, a, I D, A, okay. So even if you've not, not worked in sales or marketing at all, if you've even seen the film Glengarry Glynn Ross, or the play that it was based on. It's actually playing in New York City at the moment. I believe, yeah, a, I D, A, which is tracking the customer experience in four steps. So the idea is you have awareness, interest, desire and action, right? A, I, D, A, and it's understanding that there are four steps to getting to the position of negotiating the deal with a prospective buyer, but number one starts with awareness. You know they need, they need to be aware that you exist and nobody's going to buy from you if they don't know who you are. They need to know who they need to know who you are before they'll buy from you. Right then obviously needs to be an interest a product market fit what you're selling is something that they could conceivably use in terms of solving a particular problem that they perceive as having the desire. Why should they buy from you, as opposed to somebody else? Why do they. Need to buy your product, as opposed to a competitive product, and then finally, action, right? So that's what we might call sales, activation or performance marketing, or, you know, sales in the old terms, right? As they would say in that film, it's getting the getting the buyer to sign on the line that is dotted. But all of this stuff starts with attention and when we're not doing a very good job, I think as a mark, as an industry, we used to be really good at it, but I think we've taken our eye off the ball somewhat, and hoped that technology would fill in the gaps of our incompetence at being able to, excuse me, being able to shape the way that we market to customers, to buyers, in ways which create the memory structures in the brain to a sufficiently acute level so that when they are in The position to buy something, they think of us, as well as probably a number a handful of other suitors that solve their problem. And this is why, I think this is the reason why, because of the over reliance of technology, I mean, this is the reason why so much of our marketing fails to generate interest, sales to generate the tangible business results that are expected of it. Because we're, we're marketing by bullet point. We're expecting buyers to buy off a fact sheet. We've, we've exercised the creativity out of the equation. And we're and, and we were just producing this vacuous, generic vanilla   Michael Hingson ** 42:12 musach, yeah, if you   Gee Ranasinha ** 42:14 like, Okay, I mean, again, you know, think of any particular industry, you can see this. It's pretty much endemic. You can have two totally different organizations selling something purportedly solving the same problem. And you can look at two pieces of you can look at a piece of marketing from each company. And if you covered up the logo of each person of each company's marketing output, 10 will get you five that what's actually contained in the messaging is as equally valid for company A as it is for Company B, and that's a real problem.   Michael Hingson ** 43:00 It's not getting anyone's attention or creating awareness.   Gee Ranasinha ** 43:03 It's not creating attention or awareness. And worse, it's creating a level of confusion in the buyer's mind. Because we're we're looking for comparisons, we're looking at a way to make an educated decision compared to something else, and if we can't see why product A is miles ahead in our minds of Company B or product B, what often happens is rather than make a wrong decision, because we can't clearly differentiate the pros and cons between the two products, what we end up doing is nothing. We walk away. We don't buy anything, because we can't see a clear winner, which impacts company A and company B, if not the entire industry. And then they turn around and say, Oh, well, nobody's buying. Why? Why? Why is our industry lagging behind so many others? It's because we're just on autopilot, creating this, this nonsense, this generic sea of sameness in terms of communication, which we just don't seem to have a grip on the fundamental understanding of how people buy stuff anymore. We used to Yeah, up and up and up until probably the 90s. We used to know all this stuff. We used to know how get people going, how to stand out, how to create differentiated messaging, how to understand. Or what levers we could pull to better invoke an emotional reaction in the minds of the target buying audience that we're looking to attract. And then for some for, you know the if we plotted these things around two curves, you know, the point at which these curves would cross would probably be the adoption of technology,   Michael Hingson ** 45:29 whereas we came to reproduce the same thing in different ways, but you're still producing the same thing. The technology has limited our imagination, and we don't use re imaginations the way we used to.   Gee Ranasinha ** 45:43 We we've we're using, we're using technology as a proxy for reach. And getting in front of 1000 eyeballs or a million eyeballs or 100 million eyeballs doesn't necessarily mean any of those eyeballs are fit in the ideal customer profile we're looking to attract. Right? More doesn't mean better, and what what we're doing is we're trying to use technology to to fill in the gaps, but technology doesn't understand stuff like human emotion, right, and buying drivers and contextual messaging, right? Because all of this stuff human behavior is totally contextual, right? I will, I will come up with a and I'm sure you're the same thing. You will have a particular point of view about something one day and the next, the very next day, or even the very next hour, you could have a totally different viewpoint on a particular topic, maybe because you've had more information, or just maybe for the for the hell of it, right? We know we are we are not logical, rational, pragmatic machines that always choose the best in inverted commas solution to our issue.   Michael Hingson ** 47:23 Do you think AI will help any of this?   Gee Ranasinha ** 47:29 I think AI will help in terms of the fact that it will show how little we know about human behavior, and so will force forward thinking, innovative marketers to understand the only thing that matters, which is what's going on between the ears of the people we're trying to attract. I think AI is already showing us what we don't know, not what we know,   Michael Hingson ** 48:04 right? And it's still going to be up to us to do something about that and use AI as a tool to help possibly create some of what needs to be done. But it still requires our thought processes ultimately, to make that happen,   Gee Ranasinha ** 48:23 AI can't create. All AI can do is remix what has already been in existence, right? Ai doesn't create what AI does. The thing is, we're using AI for the wrong stuff. AI is really good at a ton of things, and it sucks big time at a load of other things. But for some reason, we want to throw all our efforts in trying to make it better at the things it's not good at, rather than use it at the things that it's really, really good   Michael Hingson ** 49:04 at, such as,   Gee Ranasinha ** 49:08 such as interpreting large data sets, Creating models of financial models, marketing models, marketing matrix, matrices, spotting, spotting trends in data, large, huge, like huge models of data, which no human being could really, in reality, Make any head in the tail of finding underlying commonalities in in the data to be able to create from that, to be able to draw out real, useful insights on that data to create new. New messaging, innovative products, services that we haven't thought of before because we haven't been able to see the wood for the trees,   50:13 if you like, yeah, right   Gee Ranasinha ** 50:17 for that sort of stuff, for the grunt work, for the automation. You know, do this, then do this, and all of that sort of stuff, A, B, testing, programmatic stuff, all of that stuff, banner ads and, you know, modifying banner all of that stuff is just basic grunt work that nobody needs, needs to do, wants to do, right? Give it all to AI it. Most AI is doing it, most of it anyway. We just never called it AI. You know, we've been doing it for 25 years. We just called it software in those days, right? But it's the same. It's the same goddamn thing. Is what we were doing, right? Let it do all of that stuff, because it's far better. And let's focus on the stuff that it can't do. Let's find out about what levers we need to pull at an emotional level to create messaging that better resonates in the minds of our buyers. That's what we need to do. Ai can't do that stuff right.   Michael Hingson ** 51:16 Where I think AI is is helpful today, as opposed to just software in the past, is that it has been taught how better to interact with those who use it, to be able to take questions and do more with it, with them than it used to be able to do, but we still have to come up with the problems or the issues that we wanted to solve, and to do it right, we have to give it a fair amount of information which, which still means we've got to be deeply involved in the process.   Gee Ranasinha ** 51:53 I mean, where it's great. I mean, if we're looking at, you know, Text, type, work, right, right, or I, or ideas or possibilities, or actually understanding the wider consideration set of a particular problem is that the hardest thing is, when you're staring at a blank piece of paper, isn't it? Right? We don't need that's the hardest thing, right? So we don't need to stare at a blank sheet anymore with a flashing cursor, right? You know, we can engage in a pseudo conversation that we need to take into consideration that this conversation is taking place based upon previous, existing ideas. So the chance that we'll get something fresh and original is very, very small. And as you just mentioned, you know, the quality of the prompt is everything. Get the prompt wrong and without enough granularity, details, specificity, whatever else you get just a huge piece of crap, don't you? Right? So in other words, having a better understanding of how we as humans make decisions actually improves our prompting ability, right, right?   Michael Hingson ** 53:12 And I think AI, it is not creative, but I think that AI can spew is probably the wrong word, but AI can put out things that, if we think about it, will cause us to do the creating that we want, but it's still going to be assets involved in doing that.   Gee Ranasinha ** 53:35 The problem is, and what we're seeing, certainly in the last couple of months, maybe even longer, maybe I just haven't noticed. It is just we were, you know, there's this old saying, you know, just because you can doesn't mean you should, right? I just see an absolute tsunami of vacuous, generic nonsense being spouted out across all types of channels, digital and otherwise, but mainly digital, all of it AI generated. Sometimes it's images, sometimes it's videos, sometimes it's both, sometimes it's text, whatever. But we we're adding to the noise instead of adding to the signal. So the inevitable result of all of this is going to be numbness. We're going to becoming different to marketing of all sorts, the good stuff as well as the bad. You're going to be it's we're just gonna get numb. So it's going to make the attention stuff. That's why I've been banging on about attention all this time, right? It's gonna, it's, yeah, there's, see, there is a method to my madness here. So the the point is that creation and maintaining. Attention is going to be even harder than it would have been before. Yeah, and, and we, you know, we're getting to the point where, you know, you've got agentic AI, where you've got agents talking to other agents and going around in this feedback loop. But we're not, we're not, we're not creating any emotional engagement from a, from a from a buyer perspective, from a user perspective, yes, it all looks great. And as a, as an exercise in technology, it's fantastic. So wonderful, right? But how has it increased sales? That's what I want to know has has it reduced or altered the cost of acquiring a customer and maintaining that customer relationship, because that's where the rubber hits the road. That's all that matters. I don't care whether it's a technological masterpiece, right, but if it hasn't sold anything, and actual sales, I'm not talking about likes and comments and retweets and all of that crap, because that's vanity metrics. Is nonsense   Michael Hingson ** 56:11 signing a contract. It's, you know,   Gee Ranasinha ** 56:16 there needs to be as an exchange of money at some point in time. Yeah, right. Is that happening? And I contend that it's not. And I think there are loads of people, loads of business owners, who are throwing money at this in the vain hope they you know that basically they're playing the numbers. They just need one horse to come in, 100 to one to be able to justify what they've spent on all of this stuff, right? Yeah, but I think those odds are getting longer and longer as each month goes, yeah. Well, you I think there's going to be an inevitable backlash back to stuff that actually resonates with people at a human level, at an emotional level, a psychological level, it has to   Michael Hingson ** 57:08 you started your marketing company 17 and a half years ago, caxino. Where'd that name come from?   Gee Ranasinha ** 57:18 From nothing? Okay, it doesn't mean anything I needed. I needed to have something which number one, that the domain was available. Of course, I needed to have something which was short, something that didn't mean, you know, something incongruous in another language and and so after a lot of to ing and fro ing, there were two schools of thought. At the beginning, we didn't know whether to go with something abstract, like caxino or something which was, you know, based based upon the the butting up of two existing words you know, like you see, you know, so many times, you know, big red table, or, you know, whatever. So we did, we decided to go with something abstract, so that we weren't encumbered by language.   Michael Hingson ** 58:22 You practiced what you preach pretty much. You're different, yeah, but why don't you call it? You don't refer to it as a digital marketing agency. Why is that?   Gee Ranasinha ** 58:34 No, I don't see us as a digital marketing agency, because digital marketing is not all we do. And not only that, I think, Well, I think there's, there's a number of reasons. Number one, I think we're using the word digital is, is a curveball. Firstly, because everything that we do is digital, right? Everything is already digital. Print is digital, TV is digital, billboards are digital. So saying digital is like saying electrical, electrical marketing agency, it makes as much sense to be honest. So that's number one. But I think the bigger issue is that by categorizing a marketing agency as being a digital marketing agency does a disservice to its work and indeed its outlook, because The object is not to be digital in your marketing, it's to do marketing in a digital world, which are two very different positions, okay? Because digital, the way that we're talking about it, is not a attributive noun, and it's certainly not an adjective. You. In the context that we're talking about it, digital is a channel. It's simply one way of getting in front of our audience. But it's not the only way of getting in front of our audience. Okay? So, yeah, along with many other reputable agencies, we happen to use the most appropriate channel of communication that makes sense to address a particular target audience group, and that's it. Okay, if that's digital, great. If that's walking down the street with an A frame with something written on the front of it, that's also great, okay, but it's, it's, it's not about it's not about the channel. It's about you being in the places where our target target audience group expects us to be. And so that's why I don't think of us as a digital marketing agency, because digital is only part of what we do, right? And we do many other things. And also, I think it puts it, it puts blinkers on things right? Because if you know, supposing, supposing you go to a Facebook marketing agency, of which there are many. Now, if you go to a Facebook marketing agency and you say, Okay, I want to do some ads. Where should I advertise? What are they going to tell you? Right, maybe Facebook, right? So there's, there's a thing called Maslow's hammer. Okay, in Maslow, as in the hierarchy, the Hierarchy of Needs Maslow. Okay to say, Maslow. He came up with this idea of Maslow's hammer. It's also known as the law of the instrument. And basically what it means, we can distill it down, is, if all you have is a hammer, then everything looks like a nail, okay? And what that means is, you're looking to solve any problem that comes along by the tools that you have in your toolbox, regardless of whether that's the best way of moving forward, which I think is a very short term and myopic view. So that's why we we don't like to think of ourselves as the marketing agency, because there are many other there are many ways of solving a particular problem, and it doesn't necessarily have to be   Michael Hingson ** 1:02:50 digital,   Gee Ranasinha ** 1:02:51 digital or promotional or, you know, it's, it's like, you know, are we a video marketing agency? No. Does that mean we don't do video, not at all. Of course, we do it, right? We're not an AI marketing agency, right? In the same way, okay, when we're not a we're not a YouTube marketing agency,   Michael Hingson ** 1:03:11 you're a marketing agency. We're a marketing agency, right? What are some of the biggest mistakes that small businesses make when it comes to marketing?   Gee Ranasinha ** 1:03:21 I think the single biggest mistake, and I speak to business owners pretty much on a daily basis, right? I think the single biggest issue that comes up again and again and again is something which I call self diagnosis, which is the business owner, approaches the marketing agency, or even digital marketing agency, approaches the marketing agency, and says, You know what, I need you to do this for me. Whatever that this is, okay. So you know, maybe it's some digital ads, maybe it's some videos, maybe it's a website, maybe it's a whatever. It doesn't matter what it is, but basically, the business owner is coming to us, coming to the marketing agency, dictating what the tactic is to be, which presumes a number of things, not least, that they think they have come to the conclusion that this particular tactic is going to solve their marketing problem based upon usually waving a wet finger in the air, yeah, or they've seen a YouTube video or something, okay, it's not based on any marketing knowledge experience or education, because, with the greatest respect, these people do not have any marketing knowledge experience. Into education, right? And why would they? Because they're running a business, right? They don't, you know, they it doesn't mean that they've had to do this marketing stuff. So they're, they're, they're presuming that a particular tactic is going to solve a business problem, a marketing tactic is going to solve a business problem. And so what what happens is the the particular tactic is is executed. Nothing changes revenue wise. And so the business owner says, well, that marketing agency was crap. Let's go to another marketing agency and ask them to do something else. So it's playing pin the tail on the donkey. Really, just trying stuff and hoping so. The point is that. The point is that if you're going to pay somebody who does this for a living, the idea that you know more than they do is already setting the relationship on a uneven kill, right? Yeah, you know, if I, if I go, if I go and see my doctor, and I say, and I wake up in the morning and I've got a pain in my chest, and I thinking, oh my goodness, I go and see the doctor, right? So on the way to the doctor's office, I do the worst thing possible, which is go on the internet and say, Okay, what does pain in my chest mean? Right? And I go into the doctor's office, and I sit down and I say, Okay, I've got a pain in my chest, doctor, that means I've got angina. Can you give me some heart medication, please? What's the doctor gonna tell you? Doctor's gonna tell you, shut the hell up. Yeah, I'm the doctor in the office. I'm the actually, where's, Where's, where's your medical degree doesn't exist, does it? No, and   Michael Hingson ** 1:07:00 just because you have a broken rib, we're not going to talk about that. Are we right?   Gee Ranasinha ** 1:07:04 So, What? What? So what's the doctor going to do? The doctor is going to ask you a bunch of questions, right? What did you do the last couple of days? Right? What did you eat? Did you go to the gym and over exert yourself? What's your history? Do you is there a history of heart disease in the family, you know, maybe there's is going to he or she is going to take some blood, maybe they're going to run a few other sort of tests. They're going to do a diagnosis, and at the end of this diagnosis, the doctor is going to come back to you and say, You know what? So, based upon all the questions that you've kindly answered, and based upon the blood work and all these other tests and scans we've done, it turns out that the the pain in your chest is nothing to do with angina. The reason you got a pain in the chest is because you had some spicy food last night. So you don't have you don't have Anjali, you have gas. Yeah, right, right, so I prescribe you a couple of packs of Tums. Yeah, sorted, right. And that's the point. The point is the doctor knows what he or she is doing, and you have to have confidence in that particular medical practitioner to diagnose the issue and prescribe a solution to that issue, right? Your job is not to say what you think is wrong with you at this stage of the conversation. Your job is to tell me where it hurts. That's it right now, I'll come back to you with a list of things which I think we need to do to move forward. Now you can go and get a second opinion, just like at a doctor's office. You may think I'm full of crap, which is absolutely your prerogative. Or you may say, I know better than you. I'm going to do my own thing, which, again, it's your time Absolutely. But if it all goes to crap, you can't turn around and say, well, if only this person had said this, or, you know, If only, if only, if only, and play the victim, because that's also just not going to wash. And I see this time and time and time again. You know, we've tried, well, we've tried a number of different agencies, and none of them have been able to help us. And then you sort of dig a bit deeper, and it's because they're never allowed to do what they're supposed to do, because they've always been second guessed. Yeah, that is probably the single biggest issue that I see coming up again and again and again with small business in market now, if and if it's a question of not having faith in that. Uh, agency, then you shouldn't have been employed. You shouldn't have that agency in the first place.   Michael Hingson ** 1:10:05 Get a second opinion.   Gee Ranasinha ** 1:10:07 You know, not all, not all agencies are great, just like not all plumbers are great. Not all mechanics are great. Same thing, right? It takes time to find the good ones, right? Um, but just because you found a bad one, because I don't know they were cheap, or they were local, or they were whatever, you know, whatever, whatever criteria you tend to use to base your decision upon, right? You can't, you can't criticize what they did if you didn't allow them to do what they were actually being paid to do.   Michael Hingson ** 1:10:47 Well, speaking of that, if people want to reach out to you, how do they do that?   Gee Ranasinha ** 1:10:53 Best way to get hold of me. Gee is on LinkedIn. I spend most of my time on LinkedIn. I post twice a week. I post videos about some of the sorts of things that we've been talking about today, and they're only sort of 60 seconds long, 90 seconds long. It's not sort of taking up anybody's time very much. You can find me there. Would you believe, Mike, there is only 1g runner scene on LinkedIn. Can you imagine fortuitous? How fortuitous is   Michael Hingson ** 1:11:27 that? Yeah, really, and G is spelled G, E, and how do you spell your last name?   Gee Ranasinha ** 1:11:33 You could eat. I'm sure all of this still, the stuff will be put in. It will, but I just figured it we could. But yeah. G, renasina, you can find me there. Otherwise, obviously you can find us on Kexino, k, e, X, I, N, o.com, which is the website, and there's plenty of information there textual information, there are videos, there are articles, there are all sorts of bits and pieces that you can find more about us   Michael Hingson ** 1:12:04 there. Well, this has been absolutely wonderful, and I really appreciate you taking more than an hour to chat with us today. And I hope this was fun, and I hope that people will appreciate it and will reach out to you and value what we've discussed. I think it's been great love to hear from all of you out there. Please feel free to email me. Michael H, i@accessibe.com so that's m, I, C, H, A, E, L, H, I at A, C, C, E, S, S, i, b, e.com, and love to hear from you wherever you're listening. Please give us a five star rating. We value those ratings very highly, and we'd love to to to hear and see you rate us and get your thoughts. If you know of anyone else who might be a good guest for unstoppable mindset. Gu as well, we'd sure appreciate your referring them to us. Introduce us. We're always looking for more people to to chat with, so please do that and again, gee, I just want to thank you one more time for being here. This has been great,   Gee Ranasinha ** 1:13:02 absolute pleasure, delighted to be invited.   Michael Hingson ** 1:13:10 You have been listening to the Unstoppable Mindset podcast. Thanks for dropping by. I hope that you'll join us again next week, and in future weeks for upcoming episodes. To subscribe to our podcast and to learn about upcoming episodes, please visit www dot Michael hingson.com slash podcast. Michael Hingson is spelled m i c h a e l h i n g s o n. While you're on the site., please use the form there to recommend people who we ought to interview in upcoming editions of the show. And also, we ask you and urge you to invite your friends to join us in the future. If you know of any one or any organization needing a speaker for an event, please email me at speaker at Michael hingson.com. I appreciate it very much. To learn more about the concept of blinded by fear, please visit www dot Michael hingson.com forward slash blinded by fear and while you're there, feel free to pick up a copy of my free eBook entitled blinded by fear. The unstoppable mindset podcast is provided by access cast an initiative of accessiBe and is sponsored by accessiBe. Please visit www.accessibe.com . AccessiBe is spelled a c c e s s i b e. There you can learn all about how you can make your website inclusive for all persons with disabilities and how you can help make the internet fully inclusive by 2025. Thanks again for Listening. Please come back and visit us again next week.

Here's what we know about political violence in America: it's getting worse. Here's what we think we know about why: polarization, social media, extreme rhetoric. But what if we're looking at this all wrong?Rich Harwood has spent the last 30 years in the places many of us have written off—communities fractured by poverty, loss, and division. What he's found in those places challenges our assumptions about where progress begins. It's not happening in Washington. It's not playing out on cable news. It's emerging, quietly but powerfully, through a reawakening of what Harwood calls civic culture—the often-invisible fabric of how we live together, trust each other, and shape the future we want.Rather than simply addressing polarization as a political problem, Harwood argues we're living through something deeper: a crisis of belonging. His book, The New Civic Path, maps out a way to reverse that trend—not by starting with grand unifying movements, but by starting small, building momentum, and restoring belief in what's possible together.In this conversation—recorded just a day after a harrowing act of political violence—Harwood offers a rare kind of clarity. Not a feel-good story, but a practical invitation to shift how we work, lead, and rebuild. For anyone seeking a way forward in a time of fracture, this episode offers something even more vital than answers: it offers a way to begin.Links and NotesThe Harwood Institute for Public InnovationRich Harwood's book "The New Civic Path: Restoring Our Belief in One Another and Our Nation"Reading, Pennsylvania community reportMission Forward Podcast previous episode with Dr. John Paul Lederach (00:00) - Welcome to Mission Forward (03:44) - How do we process... the moment? (08:49) - The Factors of Civic Culture (25:46) - Putting a New Civic Path into Practice (30:45) - Enough is Enough _____This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get ad-free episodes, early release, and bonus shows⁠ On this week's dive into the mailbag we explore two recent synchronicities connected to stories from Episode 223, some of John Travolta's lesser work, a story of haunting connected to Frank Lloyd Wright and the Taliesin Massacre, and so much more!Our musical guest on this episode is The Abyss with "Coma", the first track off their most recent LP "Chrome Plated Heartbeat". Full shownotes @ ⁠⁠⁠⁠⁠GhostStoryGuys.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Every ending carries within it the seed of a beginning. To leave something behind—whether it's a beloved job, a familiar city, or the comfort of a community—requires not only courage but also an embrace of uncertainty. In this first episode of Season 11, we step directly into that tension: the sacred space between goodbye and a new hello.Carrie Fox sits down with nonprofit leader Mike Pope and theater founder Elisa Pupko at the very edge of a new chapter. Together with their two young children, they're leaving behind steady careers, a home in Brooklyn, and the familiarity of everyday life to embark on a yearlong journey around the world. It's a leap that began with a fleeting thought on a run and grew into an intentional act of re-imagining what family, leadership, and community might look like.As Mike reflects on stepping aside from his nonprofit after 15 years, he asks what it means to honor an organization by knowing when to let go. Elisa, meanwhile, navigates the delicate balance of letting her company grow stronger in her absence while choosing presence with her family. And together, they invite us to consider what it means to say yes—not when the plan is complete, but when the possibility feels alive.Their story is not only about travel; it's about perspective. About the way children learn to smile at strangers on playgrounds in foreign cities. About how leaders discover strength in stepping back. About how the question “what if?” can open doors we didn't realize were waiting.With this conversation we invite you to wonder what might happen if we—all of us—leaned into the space between goodbye and hello, and allowed it to teach us something new.Follow along with Elisa and Mike and their whole family at https://twokidsoneworld.com/. (00:00) - Welcome to Mission Forward (04:24) - "What would happen if we just ... left?" _____This episode is supported by The Johnson Foundation at Wingspread. At their Frank Lloyd Wright–designed campus, Wingspread brings leaders and communities together to turn dialogue into action. Learn more at johnsonfdn.org or wingspread.com.This episode is also brought to you by Positively Partners. When HR starts to slow down your mission, it's time for a better solution. Positively HR is the fully outsourced HR partner that understands nonprofits—and acts like part of your team. Learn more at PositivelyPartners.org.

Novelist, essayist, and publishing coach Leigh Stein returns to the show to discuss her new gothic-inspired novel, If You're Seeing This, It's Meant for You. Set in a Los Angeles “hype house,” the book follows a 39-year-old woman managing a mansion full of TikTok influencers—and confronting the realities of aging out of digital media. Leigh talks about the inspirations behind the novel, from a Frank Lloyd Wright house to parasocial relationships to the controversies around Joan Didion's private papers. We also explore bigger questions: the future of Substack, fandom as a cultural force, the blurred line between art and content, and how young writers can navigate the creator economy. Along the way we get into Coldplay-Gate, public shaming as a modern scarlet letter, and what it really means to make a living while making art. About the Guest: Leigh Stein is the author of six books, including the satirical novel Self Care and her latest gothic novel, If You're Seeing This, It's Meant for You. Her writing has appeared in The New York Times, The Washington Post, The New Yorker online, Airmail, Allure, ELLE, BuzzFeed, The Cut, Salon, and Slate.

In this episode of Golf Party Live, Donna and Brittney Boo sit down with two of our incredible retreaters, Debbie and Ellen, to relive our unforgettable 2025 Tahoe Golf Retreat!From August 21–25, 14 amazing women gathered in Greyeagle, California, for 5 days of golf, laughter, themed outfits, and memories that will last a lifetime.Here's a peek at our adventure:

The historic Charnley-Persky House in the Gold Coast is a rare two-fer co-designed by a pair of architecture giants: Frank Lloyd Wright and Louis Sullivan. The building at 1365 N. Astor St., which is often called the first modernist house in the world, was designed in 1891 when Sullivan was 35 years old and his employee Wright was 24. In this episode of What's That Building?, Sasha Ann Simpons and Dennis Rodkin tour the Charnley-Persky House for a closer look at this unique property. For a full archive of Reset interviews, head over to wbez.org/reset.

In this inspiring episode of Why Not Now? with Amy Jo Martin, we meet Dr. Shaggy, Dallas-based cosmetic dentist, entrepreneur and visionary. She is a Renegade in every sense of the word.   Affectionately known as the “Frank Lloyd Wright of Smiles,” Dr. Shaggy is redefining what it means to build a brand through purpose, confidence, and function - one smile at a time.   From launching her first dental practice during the peak of the pandemic to expanding into Austin, she shares how she's grown a multi-million dollar smile empire by blending aesthetics with rehabilitation, and business savvy with pure heart.   This episode dives deep into what it means to invest in yourself. Dr. Shaggy gets candid about her nontraditional path, immigrant upbringing, what it took to bet on herself, and how she continues to elevate others, from her patients (including NFL players) to fellow dentists through her Veneer Mastery courses.   You will walk away with insights on: Building and evolving a personal brand with intention Navigating imposter syndrome while scaling success Setting boundaries as a founder and business leader Knowing when to make things happen vs. letting them happen Investing in yourself to unlock new levels of confidence   Whether you're in Dallas, Austin or beyond, Dr. Shaggy's story will ignite your belief in what's possible when you bet on yourself and lead with love.   Learn more about Dr Shaggy & Veneer Lounge: https://veneerloungeaustin.com/   For more info about Ohio VC Fest 2025 head to: https://ohiovcfest.com/   Get Amy Jo's newsletter: http://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: http://amyjomartin.com/speaking Learn more about Renegade: http://www.renegade.global/ Learn more about the Renegade Accelerator: http://www.renegadeaccelerator.com   Follow Amy Jo… Instagram: http://www.instagram.com/amyjomartin/ X/Twitter: http://twitter.com/amyjomartin Facebook: http://www.facebook.com/AmyJoMartin/ YouTube: http://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: http://www.instagram.com/whynotnow/ Buy Amy Jo's book: http://amyjomartin.com/book Follow Renegade Global: http://www.instagram.com/renegade_global

This week Doug regales us with origin tales of a couple of sticky substances. Meanwhile Alice is looking for a dongle wherever she can find it. And they have the audacity to call someone *else* "Dirty Dan." Other discussion topics may include:- Relearning how to play a mouth instrument- A multi-decades long sandpaper obsession- Period pills: What in the world?- Frank Lloyd Wright's Andrew Lloyd Weber- The worst possible thing a swan could do to you

In this episode of 'Murder Not Murdering', hosts Erin and Autumn explore two harrowing true crime stories. The first part delves into the tragic 1914 massacre at Taliesin, the home of renowned architect Frank Lloyd Wright, where Mamah Borthwick and her children were brutally murdered. The second part shifts to the chilling case of Philip Markoff, the Craigslist Killer, who led a double life as a medical student while committing violent crimes against women he met online.TakeawaysThe conversation begins with light-hearted banter between Erin and Autumn.Erin introduces the tragic case of the 1914 massacre at Taliesin, designed by Frank Lloyd Wright.The case involves the brutal murder of Mamah Borthwick and her children, highlighting the horror of the event.Frank Lloyd Wright's personal life and the impact of the tragedy on his career are discussed.The second part of the conversation shifts to the story of Philip Markoff, the Craigslist Killer.Markoff's double life as a medical student and a predator is explored in detail.The discussion includes the psychological aspects of Markoff's actions and his eventual suicide.The importance of online safety and the dangers of anonymity in the digital age are emphasized.Both cases serve as cautionary tales about trust and the hidden darkness in seemingly ordinary lives.The episode concludes with a reminder for listeners to prioritize their safety when meeting people online.KeywordsMurder, True Crime, Frank Lloyd Wright, Taliesin, Philip Markoff, Craigslist Killer, Online Safety, Crime PodcastChapters00:00 Introduction and Banter02:48 The Murder Case Introduction05:44 The Tragic Story of Taliesin11:29 The Gruesome Massacre17:03 Aftermath and Public Reaction22:58 Frank Lloyd Wright's Resilience25:58 Reflections on the Tragedy27:41 Social Butterflies and Recharge32:20 The Craigslist Killer: A Double Life52:23 The Aftermath and Online Safety

Every serious Modernist fan knows about the Case Study Houses, the legendary program started by John Entenza of Arts and Architecture Magazine in the 1950's, attracting top and emerging architects to create affordable houses for Los Angeles.  We'll talk with Dustin Bramell, who's working to create a new series of Case Study Houses; Cary O'Dell on the great Bucky Fuller;  mother-daughter duo Sarah and Debbie Dykstra share the story of their Frank Lloyd Wright house, and music by Lenore Raphael. 

Crain's residential real estate reporter Dennis Rodkin and host Amy Guth discuss the latest from the local housing market, including a Frank Lloyd Wright home in the architect's Oak Park epicenter that's for sale and how Chicago State hopes to make a college town out of 95th Street.Plus: Gotion to start making EV batteries in Manteno next month, CIBC names new U.S. head amid exec shakeup, AbbVie plans $195 million expansion of North Chicago plant in U.S. production push and lawsuit alleges Lettuce Entertain You staged a "corporate coup."