Podcasts about divvyhq

Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies. This week's links: Instagram and Twitch Roll Out New Algos Amazon's Killer Quarterly Numbers Adidas to Overinvest in Marketing Phish at the Sphere No One Buys Books Yes, People Still Buy Books Google's Cookie Delay This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is this something for creators and marketers to follow? Hits and misses include Cedar Point and Google. Rants and raves include a big rant against Telsa marketing and an important reminder social media from Jay Clouse. This week's links: Biden Signs Bill Against TikTok TikTok's Creator Economy Stares Into the Abyss META Announces Earnings...Stock Sinks Taylor Swift Goes Direct with TikTok Google Fires Protesters Cedar Point's Content Creators Tesla's No Marketing Move Jay Clouse on Social Media This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden. Hits and misses include Dove and AI and Caitlin Clark on SNL. Rants and raves include gaming Spotify and the Chief Marketing Officer tenure. Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing. This week's links: Google Won't Pay for News John Deere Hunts for Chief Tractor Officer Creator Startups and VCs TikTok Influencers Send Letter to Joe Biden Dove and AI SNL and Caitlin Clark CMO Tenures Spotify and SEO This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more. StreamYard's a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time. Sign up today and get a free trial and lifetime discount.  ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data setting us up for disaster? Hits and misses include Jack Conte and Suno.ai. Rants and raves include creators Kelsey Russell and Andrew Huberman. And Joe's new book is out...get a copy here: https://www.joepulizzi.com/books/content-entrepreneur/ This week's links: Women's NCAA Ratings Bonanza Google/Hubspot Deal New Privacy Bill Nylon Re-launches in Print Robinhood Creates Media Arm Tech Giants and AI Training Data Jack Conte's SXSW Presentation - The Death of the Follower Kelsey Russell and Print Newspapers Crisis Communications and Alex Huberman This week's sponsors: Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg ------ Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!* Hurry! Sign up by May 31st, 2024. Offer is only available for new DivvyHQ and Lytho customers. You must schedule a call/demo using this form by May 31, 2024. You must activate your account by June 28, 2024. The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process. ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.    

How can you pump up the volume with your main content channel? Why do you need to know your buyer’s journey inside and out? Are you focusing on the platform that gives you the most amount of traction? How is artificial intelligence going to help content marketers be more efficient? OR will it hurt freelancers and developers? Brody Dorland—the Co-Founder of DivvyHQ—answers all of these questions and more in this episode of Content Callout.  Outline of This Episode [1:46] The importance of the buyer’s journey [6:37] Filling gaps in the buyer’s journey [9:10] How to create a shift in mindset [10:52] The silos that exist in big companies [15:38] The progression towards AI-driven content [20:55] The concept of virtue signaling [24:17] Cancel Culture: propagating fear [29:20] How to connect with Brody and DivvyHQ  Resources & People Mentioned DivvyHQ OpenAI GPT-3 Connect with Brody Dorland Follow on Twitter Connect on LinkedIn Connect With the Content Callout Team https://ContentCallout.com Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts

You’ve likely met some Venture Capitalists. But you haven’t met the Anti-VC. He’s Sammy Abdullah, who heads Dallas-based Blossom Street Ventures. He considers himself the ‘Anti-VC’ because he moves fast on investment decisions (often in 3 weeks), is a straight shooter, and tells you Yes or No without leaving you hanging on an investment decision. He’s already invested 22 portfolio companies - typically in Series A or B. Average check size is a cool million, and he usually leads the round. Sammy’s investment portfolio includes: SpotHero, DivvyHQ, Take The Interview, Three Day Rule, Lovepop, and AppBuddy. And in this 20-minute conversation, he reveals the 3 big things that CEO’s should spend their time on. (And what they shouldn’t.)  

In this episode, Ledge is joined by Brody Dorland, Co-founder at DivvyHQ, to talk about DivvyHQ is building the #1 content planning and workflow automation engine to help teams conquer content chaos. See acast.com/privacy for privacy and opt-out information.

Hosts:Jeff Julianhttps://twitter.com/jjulian?lang=enJoe Coxhttps://twitter.com/joenormalExplicit Content Podcast is Back! Jeff & Joe kick off the show and update everyone on what to expect this season. Jeff & Joe will be tag teaming the hosting duties this season but expect to hear some of the same content marketing superstars from season’s past and new interviews from all over the interwebs. From Augmented Reality Artists to Social Scientists, fasten your seatbelts for Season 3 of The Explicit Content Podcast. Jeff & Joe discuss the current state of marketing in the last quarter of 2019 and the place for both creativity and deep technological prowess. We’re excited about a new partnership with DivvyHQ this season. The DivvyHQ team has been friends of ours for a long time. https://divvyhq.com/They’ve been in the content game for a long time and have built a content planning and execution tool for content marketing teams BY a talented content marketing team.Let’s jump into the podcast. We aren’t sidestepping the congressional hearing, but it’s not what this episode is about. Today we’re talking about Facebook’s Oculus Connect 6 conference that was held in San Jose last month. https://www.oculusconnect.com/Why is this year any different than the last for Oculus? Last year we didn’t have the Oculus Quest, and that may be the hardware that changes everything. It’s time for marketers to pay attention and Jeff & Joe are going to explain why. https://www.oculus.com/quest/?locale=en_USJeff jumps into the history of VR, starting off in the 80’s & 90’s and gets to Oculus Rift and Facebook’s eventual purchase of the VR startup. https://www.forbes.com/sites/briansolomon/2014/03/25/facebook-buys-oculus-virtual-reality-gaming-startup-for-2-billion/#1cfc30f62498Though it wasn’t completely clear at first why a social network was interested in a VR headset that was both incredibly expensive, needed an expensive computer to run and needed a massive space and technology to even get the technology setup. VR had made leaps, but it was still just for the nerds. VR did take marketing by storm, but it’s been in event marketing. In 2019, there’s probably not a large sporting event or conference that hasn’t had some sort of VR experience. https://mbryonic.com/best-vr-marketing/Two years ago, Facebook releases its first wireless headset in the Oculus Go. It was underpowered and had very limited movement capabilities, but it did get rid of the need to jack into a large computer and the wires were gone. https://www.oculus.com/go/?locale=en_USThis year, Oculus released the Oculus Quest. It was somewhere in between. Not as powerful as the Rift, but much more capable than the Go, the Quest seemed to have hit the goldilocks zone of VR. Untethered with a much better experience the Oculus Quest came in at a $399 price point which put it in line with current gaming consoles from Sony, Nintendo & Microsoft. Facebook has been steadily focused on one goal, to create a VR technology that breaks through to mass adoption. Facebook is up to 180,000 unit sales and has reached the $100,000,000 mark on the Facebook marketplace. Just like Apple, Facebook plans to make a lot of its money through sales of games and apps on the storefront. Let’s take a step back and talk about the difference between AR (Augmented Reality) and VR (Virtual Reality)Jeff dives into the differences and similarities of both technologies. Augmented reality is any technology that puts a layer of interaction or content over our current reality, while virtual reality takes you completely into another virtual space unattached to our own. https://venturebeat.com/2019/10/24/superdata-facebook-sold-180000-oculus-quests-in-q3-2019/https://techcrunch.com/2019/09/25/oculus-eclipses-100-million-in-vr-content-sales/https://en.wikipedia.org/wiki/Augmented_realityhttps://en.wikipedia.org/wiki/Virtual_realityIf you’re into AR at all, you should check out Joe’s interview with Luke Hurd, AR artist and friend of the show, who has been traveling around the world representing Facebook and SparkAR technology. We touch on why cloud computing is so important to the future of these technologies.Digging into the Oculus Connect 6 conference, let’s talk about the announcements.https://enterprisemarketer.com/podcasts/explicit-content/season-02-episode-05/https://www.instagram.com/lukehurd/?hl=enhttps://sparkar.facebook.com/ar-studio/Jeff’s excited about the announcement of the addition of technology that allows users to lose the hand controllers and interact in the virtual world just using your hands or items from the real world. Joe notices how Facebook keeps breaking down the barriers to using virtual reality technology. https://www.oculus.com/blog/oculus-connect-6-introducing-hand-tracking-on-oculus-quest-facebook-horizon-and-more/?locale=en_USMaybe the largest announcement was Facebook’s plan to finally peak into a socially connected virtual world. Oculus also announced a simple cord that can be purchased to “jack in” to a more powerful computer, giving the Quest the ability to play the more technologically heavy games of the Rift. https://www.pcmag.com/news/370972/facebooks-custom-oculus-link-cable-for-the-quest-will-costJoe sees the Oculus as one step closer to true human interaction from anywhere, bridging time and space. Facebook releases Horizon which puts the social into the virtual experience, giving you a virtual space to interact with others. Is this where The Oasis from Ready Player One begins?https://techcrunch.com/2019/09/25/facebook-horizon/Marketers beware, just because this is going to be a new world, doesn’t mean users will want you to paint the walls with virtual billboards. Marketers need to focus on experience and ask the question of how their product or brand adds value in this new world. Oculus For Business was announced at Connect 6, which launches many opportunities for businesses to come on board and get dedicated support to begin using the Quest for training for jobs from retail to therapy. Listen up marketers. It’s time to pay attention. We’re not saying to add a line item to your marketing budgets for virtual reality, but it’s time to pay attention and to learn. The earlier you can get involved, the more likely you’ll get advantage from those channels. https://business.oculus.com/Things are changing quickly, and things are complex, but get used to the shift and try to enjoy living in the future!A reminder that we’re doing a webinar w/ our friends at DivvyHQ in November talking about content planning and how modern marketers are simplifying the complex and keeping the marketing engines running. Lots in store this season for us at Explicit Content Podcast, stay tuned! https://divvyhq.com/Thank you for listening to the Explicit Content Podcast. For more information, check out enterprisemarketer.com.

In the digital world of marketing, content plays a vital role. Content is king. Content is a necessity for any modern brand and not just used to set your business apart from your competitors. Content does more than simply fill your websites, it also helps build brand awareness and drives traffic.  Listen up as the Matts are joined by DivvyHQ’s founders, Brock Stechman and Brody Dorland as they indulge in today’s hottest trend of content marketing. As a business, you want to skyrocket your content against your competitors and rank highly in Google. DivvyHQ is a content marketing platform that makes it easy for companies to plan their content, build their audience, and drive website traffic. In this podcast episode, you will find out how DivvyHQ makes it incredibly easy for global marketing and content teams to get organized, plan, produce and publish high-quality content more efficiently.    Learn more about:   Full Scale: https://fullscale.io/   Stackify: https://stackify.com/   DIvvyHQ: https://divvyhq.com/   GigaBook: https://gigabook.com   Follow us on Instagram: https://www.instagram.com/startuphustlepodcast/   Subscribe to our YouTube channel: https://www.youtube.com/channel/UCDXy14X95mzCpGSHyDvvoVg   Follow us on TikTok: https://www.tiktok.com/@startuphustle 

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side. I usually tell them that the key difference between traditional and modern marketers is the ability to think in multi-channels in a sense of integrated marketing and to understand the technology behind-the-scenes. By the way, these two are related. If you understand how technology works and integrates, you’ll have a holistic view of your company’s marketing and can think strategically by connecting different marketing dots.  Here is a great example Say, you are a content creator by writing weekly blog post for your company. And you use DivvyHQ, a platform to plan, workflow, and collaborate with a team, to brainstorm and create content from beginning to the end. Your blog posts are then uploaded to your company’s website using Wordpress. These blog posts are used as part of email campaigns run on Drip, which is an email automation tool. Social media managers use CoSchedule to syndicate the content out to various social media channels and drive traffic back to your website. Since all the promotions through various channels are coming back to the website, the company is also using Google Analytics and Tableau to analyze marketing attributions and the performance of each channel. Once the visitor is on site, the team uses KickFire to see which company comes to the site by checking their IP addresses. Once we know that, the inside sales team uses Discover Org, Inside View or Winmo to get more intelligence about the potential prospects such as their email addresses, company’s marketing spends, and additional contact information. Do you see how each function uses different tools? Say, you are a content creator who creates weekly blog posts. Using Google Analytics, you can see which channels drive most traffic to your blog post. If email works well, you can have a chat with your email marketing manager and understand how you can optimize your blog post for email outreach. So, you don’t just create blog posts, you use other tools to understand your audience and marketing analytics to do your job better. It’s important not just do your job, but understand how your job as part of the overall marketing. So, what is the best way to understand your company’s martech stack? For many of us, we only work in sub-sections of overall marketing. Do we care about the complete martech stack? Well, if you want to foster your strategic thinking, you need to understand how the back-end works. This is not something that you can’t leave it to IT or junior marketing specialists anymore. The more you know that other people don’t know, the better off you can provide unique value-add to your managers, internal stakeholders, and customers.  Ok, how to gain insight into the complete martech stack? Pick a framework that you understand such as customer journey, sales stage or even by specific marketing functions. Here is I’d suggest. Google Stackies Award 2019. The Stackies Awards give marketers an opportunity to put their martech on a single slide that illustrates their “stack” which is the collection of marketing technology tools they use and how they conceptualize them working together. By going through the award winning stackie slides, you’ll get a sense the different frameworks companies use to showcase their marketing stacks. Here is a bonus: you can also see what are the popular martech tools out there and learn about new tools that you haven’t heard of yet. Once you pick a framework to map your company’s martech, start having conversations with IT, your marketing peers, internal stakeholders such as research, and analytics teams. Find out what tools they use and how they use them. Draw your own diagram to show how everything ties together as you understand it. It’s like a scavenger hunt. You go to different places to find clues to piece the puzzles together to create your own big picture. I love doing that. Review your findings with your stakeholders and refine them as you go. Viola! You have a high-level view of your company’s martech stack and you know how the technologies work together. You can start identifying gaps and exploring where you can add value. Most importantly, be able to have a strategic and intelligent conversations with various stakeholders using visual you create. I can’t stress enough how important it is to understand the martech stack of your company. By understanding that, trust me, you’ll look at marketing in a totally different light. If you have any questions, you know where to reach me. Just google Pam Didner. Again, if you like the podcast, please leave a review and comments on iTunes.  So keep hustling, my friends. You got this.

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation... Running time: 1:02:32. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Robert Rose. Killing Marketing. Experiences - The Seventh Era of Marketing. Managing Content Marketing. The Content Advisory. The Content Marketing Institute. Content Marketing World. This Old Marketing. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. Tags: advertising advertising podcast akoonu audio blog blogging brand branding business blog business book business podcast business thinker chief strategy officer cmi content content marketing content marketing institute content marketing world cso david usher digital marketing digital marketing agency digital marketing blog divvyhq experiences facebook google itunes j walter thompson joe pullizi jwt killing marketing leadership podcast management podcast managing content marketing marketer marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast pnr robert rose social media storyteller storytelling the content advisory the seventh era of marketing this old marketing this old marketing podcast tint twitter wpp

Brody Dorland is the co-founder of DivvyHQ, voted #1 Content Creation, Workflow & Experience Platform and used by big brands such as Ben&Jerrys, Dupont, HP, Mercedes Benz and many other corporations. Topics discussed during this podcast episode include; Why you shouldn't make your SaaS service 'perfect' before going to market How do you price your service correctly? Biggest content marketing mistakes Brody sees businesses are making And much more! You can play this podcast episode here: Your browser does not support the audio element. Websites referenced during the podcast: DivvyHQ.com Here's a timeline of the topics discussed during the podcast: 0:00 - Short bio and intro 1:15 - Brody Dorland's growing up years, influences, and pivotal moments 3:00 - Early business success and first uses of content marketing 5:30 - How DivvyHQ was born 8:45 - Releasing DivvyHQ to the market in 2011 9:45 - Dealing with a new SaaS release with big corporations as clients 13:15 - How did you come up with the name; DivvyHQ? 16:30 - Big mistakes Brody Dorland made along his entrepreneurial journey that he learned from 19:20 - DivvyHQ success stories 22:00 - How is DivvyHQ evolving? 24:15 - Brody Dorland's content marketing tips. What's the biggest content marketing mistakes you see businesses make? 27:20 - Brody's final thoughts Like this podcast? If you're enjoying the podcast, it's safe to assume there are others out there like you who would also enjoy the podcast. Help them find it! I've created a short video below that will show you how to quickly and easily rate and review the podcast in iTunes and/or Stitcher. Those people will appreciate it, and you'll feel great about yourself...

This week Shira talks with Brody Dorland from DivvyHQ, a martech startup located in the heartland. They talk about how DivvyHQ sorted its pricing, how all of its sales come from inbound leads, and how raising money from the mid-west is different. About Brody Dorland Brody Dorland is a digital marketing strategist, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of country’s top digital marketing strategists. Everyday, Brody works closely with content teams inside of such companies as Red Bull, Samsung, Mercedes Benz, Ben & Jerry’s, AARP, and The National Geographic Channel to help them improve their content planning, production and publishing processes. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), an inbound marketing and branding agency. Clients include: Totango, Cyara, Sarine Technologies, Pushbullet, AXA Tech, CloudEndure, AppsGeyser, Pitango VC, Chipolo, Allianz, and more. Creator and host of the SaaS Insider podcast. Creator of the Behavior Engineering Canvas. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and travelling. Hates writing about herself in the third person. She lives in Silicon Valley with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at the URL above. SaaS Insider is part of the C-Suite Radio Network. The SaaS Insider podcast is brought to you by Hunter & Bard, a marketing agency specializing in design, branding, content and marketing automation – helping SaaS companies reduce their marketing debt. Check out Hunter & Bard today at http://hunterandbard.com.

The use of technology continues to become the norm for marketing teams as we move deeper into the digital age. With great technology hopefully comes great data, but most of us see that data as the minefield of false positives and confusing due to the disconnection between our platforms. In this show, Jayme Thomason and Jeff Julian discuss what is exciting about technology today and how marketers can use data to create better testing scenarios to analyze the what the data is showing and how your audience is responding to your marketing.One of our favorite quotes from Jayme is when she describes herself as “not into science, but an arts-type person.” Most marketers have degrees with an arts focus, have embraced the creative side of the craft for years, and can’t remember the last time they used the more complicated statistical formulas they were taught in high school or college. But this is not a stance we can hold anymore. No matter what the size of our team, we have access to data that can allow us to make strategic decisions about what content is working and what we should do next.Guest Host Name/Title: Jayme Thomason, Founder of Brink InsightsBio: Developing an innovative, growth-focused company is not about new tools and tactics. Today’s digital environment demands adopting repeatable cycles of growth behaviors to rapidly test, learn and apply. Jayme Thomason, Founder of Brink Insights, blends her background as an agile marketer, marketing technologist and content strategist into engagements that get results for her clients.Jayme has spent her 12-year career solving the most complex digital marketing challenges for companies of all sizes. She has built several successful businesses, including a software company, DivvyHQ and her latest venture, Brink Insights, where her team helps companies analyze the results of their marketing activities, uncover hidden opportunities for growth and simplify down to the core drivers of business.Full Show URL: https://enterprisemarketer.com/podcasts/enterprise-marketer-podcast/show-08-jayme-thomason/ Additional Links:•Twitter: https://twitter.com/jaymethomason •LinkedIn: https://www.linkedin.com/in/jaymethomason •Facebook: https://www.facebook.com/jayme.thomason •Website: http://www.brinkinsights.com/

In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing strategy, what types of content you should be creating for your industry, and how to repurpose your content. The post Crafting the Perfect Content Strategy with Brody Dorland [PODCAST] appeared first on Search Engine Journal.

Today's guest, Brody Dorland is the co-founder of DivvyHQ, a content planning and production workflow tool that is used by content marketers across the globe. Hosted on Acast. See acast.com/privacy for more information.

Today’s guest, Brody Dorland is the co-founder of DivvyHQ, a content planning and production workflow tool that is used by content marketers across the globe.

Ian Cleary of RazorSocial stopped by the Social Media Pubcast this week with a Guinness in hand to share the lowdown on social media marketing tools that can help make your job easier. On this episode, sponsored by TabSite, we talked about the following topics: The quick rise of RazorSocial from obscurity to Social Media Examiner Top 10 in six months The blogging process and the importance of finding a niche Networking, conferences, book writing, guest blogging and public speaking Ian's favorite tools Throughout this episode, Ian mentioned several tools. Here they are: DivvyHQ SEOMoz Yoast SEO WordPress plugin PostPlanner Mention AgoraPulse Lead-Converter Make sure you follow Ian's work on RazorSocial.com and on Twitter at @IanCleary. Cheers! P.S. A final chance for an awesome offer: Get 33% off of the annual or monthly plans of TabSite for a single Facebook Page by going to TabSite.com/podcast and using the promo code podcast. TabSite is a great tool for contest and deal apps. Check them out!