Content Callout

According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don't do it well. In this episode of The Content Callout, we cover what Camille's mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!Outline of This Episode[0:58] Camille's rapid-fire tips[1:50] Everything is content[3:58] How to cultivate curiosity and apply it[8:44] Applying method acting to marketing[13:17] How to choose content that reflects your customer's life[15:51] Learning from communities and conversations Resources & People Mentioned“Everything is Copy” documentaryThursday Night Sales30 Minutes to President's ClubHow Did This Get Made? Procurement FoundryConnect with Camille Trent0m Connect on LinkedInFollow on TwitterDoolyConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

When you're taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn't neglect the discovery phase in your new role. Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we'll talk about building, scaling, and leading a B2B marketing team. Outline of This Episode[0:58] Learn more about Marissa Homère[3:00] Learn more about Irwin's tool[5:18] Marissa's rapid-fire tips for marketers[8:23] Why you need to focus on discovery[12:54] How to make marketing a revenue center[18:03] Emotional intelligence and empathetic leadership [21:05] The work-from-home era is changing the workforce[23:19] Marissa's experience taking a lead role at Irwin[24:51] How to structure a team to scale your business[30:09] Does a gated white paper generate leads?[33:42] Your ideal customer profile is just a building block[36:45] Best practices aren't best practices for everyoneResources & People MentionedThe Modern Marketing CertificateConnect with Marissa HomèreIrwinConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Camela Thompson is the VP of Marketing at CaliberMind. She's spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She's passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don't miss it!Outline of This Episode[1:11] Camela's 3 rapid-fire tips for listeners [1:43] Using data to improve content strategy[5:08] Forget “features”—get to the pain point[8:30] How to use psychology to improve content quality [11:15] The idea of nonviolent communication[13:13] Learn about Camela's Revenue Marketing Report Podcast[14:06] The importance of a social presence online Resources & People MentionedNonviolent Communication by Marshall Rosenberg, PhDClearbit (A data activation platform)BigQueryCorporate Bro's Website and Instagram Connect with Camela ThompsonThe Revenue Marketing Report PodcastConnect on LinkedInHello@CaliberMind.comConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

With The Content Callout, we seek to educate and entertain marketing professionals with innovative advice about content marketing. We want you to get the information you need from the experts. But it hasn't always been smooth sailing. In this special edition of The Content Callout, we will reflect on some of our favorite episodes. You'll get an inside look at behind-the-scenes flops and our favorite moments. You'll even hear a fun conversation about social media and brand evangelism. Outline of This Episode[1:00] Celebrating 100 episodes of The Content Callout[2:13] Reminiscing on our first live event[4:02] Our favorite rapid-fire tips from 100 episodes[8:46] A conversation on social media[12:02] Impactful episodes and moments[15:52] Why you need brand evangelistsResources & People MentionedSkipTheDishesNeo FinancialConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what's the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It's not easy, but if done correctly, it can get astounding results for your business. Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.Outline of This Episode[0:54] Learn more about Farzad Rashidi and Respona[2:28] Farzad's three rapid-fire tips for marketers[7:48] How and where to promote your content[11:38] Farzad's 3 step process to get backlinks[23:12] Why competition is a good thing[27:17] How to calculate how many people to reach out to[28:34] Create a template for your outreach as a starting point[34:07] Remember the importance of user experience[36:31] How to connect with Farzad and learn more about ResponaResources & People MentionedRespona Strategy HubVisme Marketing playbookConnect with Farzad RashidiResponaConnect on LinkedInFollow on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry's leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout. Outline of This Episode[1:33] Darryl's rapid-fire tips for marketers[1:50] Sales and marketing alignment is more than a sound bite[9:55] Should the SDR function be part of marketing?[16:25] The problem is that messaging isn't consistent[18:31] Why are people afraid to be brand evangelists?[26:10] The best way to connect with DarrylConnect with Darryl PraillConnect with Darryl on LinkedInAgorapulseConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company's growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.Outline of This Episode[1:07] Learn more about Sandro Meyer[2:39] Sandro's rapid-fire marketing tips[5:56] Split your funnel into audience and prospects[13:50] Why Sandro emphasizes co-marketing[19:30] Content distribution is like a trade magazine [23:00] Growth hacking shouldn't be prioritized [26:05] How to handle clients who expect immediate growth[30:46] Every marketer has a different path to follow [33:37] How to connect with Sandro MeyerConnect with Sandro MeyerGrowthBaySign up for Sandro's newsletterThe Growth Leadership ShowConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Market research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout. Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services marketing company. He also hosts B2B Marketers on a Mission. Outline of This Episode[0:58] Christian's 3 rapid-fire marketing tips[1:32] Why you should niche down—and how[5:41] The importance of B2B market research [9:24] Go-to questions for customer conversations[12:22] Don't neglect secondary research[14:53] How to lead with authority and expert positioning [23:39] Don't be afraid to take a stand within your industry [26:28] How to build a personal brand to make an impact[32:50] Where to reach out to Christian to have a conversation Resources & People MentionedThe B2B Buying JourneyBuilding a StoryBrand by Donald MillerConnect with Christan KleppEINBLICKB2B Marketers on a MissionConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Mark Evans is a Fractional CMO for B2B SaaS companies. He helps companies assess their business, identify opportunities and gaps, and create a solid B2B marketing foundation, so the business is marketing to the right people in the right channels at the right time. He starts by determining where your company fits in the competitive landscape. Then he helps you decide where to position yourself to share what you do, who you serve, why it matters, and how you're unique in the marketplace. He'll help you decide where to tell your story, how to tell it, and how to build content so you can tell your story where it matters. In this episode of The Content Callout, Mark explains how he helps B2B brands build a solid marketing foundation as a Fractional CMO. Don't miss it! Outline of This Episode[1:25] What is a fractional CMO?[3:23] Marks 3 rapid-fire marketing tips[4:53] Talk to your customers regularly[9:48] Why you should only use a few marketing channels[13:57] How to choose the right marketing channels [17:17] Mark's 4 C's of LinkedIn[19:29] A conversation about the LinkedIn algorithm[22:28] Mark's preferred content creation strategy[26:36] Bonus tip: You need to start a podcast[28:13] How companies can leverage content-driven marketing[31:35] Where you should start building your marketing foundation [34:28] The #1 thing marketers are doing that's preventing success[35:47] How to connect with Mark EvansResources & People MentionedRoss SimmondsConnect with Mark EvansThe Marketing Spark PodcastConnect on LinkedInFollow on TwitterRead on MediumConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout. Outline of This Episode[1:06] Jack's three rapid-fire actionable tips[2:18] Automate to remove excess tasks from your plate[3:43] How is content marketing for private equity firms different?[5:43] Balancing promotion versus production[8:42] Jack's favorite promotion tactics [12:50] Using content throughout the customer journey[17:01] How to connect with Jack VawdreyResources & People MentionedZapierAndy CrestodinaConnect with Jack VawdreyJack's websiteConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Whether you're new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn't always a given. While it's natural to question your abilities, you are where you are for a reason. You're qualified for the role you're in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in this episode of The Content Callout.

Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm. Outline of This Episode[1:14] Julia's rapid-fire marketing tips[2:30] Navigating change in the B2B marketing world[5:00] How to make change manageable[8:01] The more you struggle, the faster you sink[9:48] How to lead a team that's being acquired [14:14] The biggest mistakes that leaders make[18:20] How to plan your day the night before[20:08] How to connect with Julia GoebelResources & People MentionedManaging Transitions by William BridgesConnect with Julia GoebelConnect with Julia on LinkedInFollow Julia on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

SEO is complicated. B2B SEO is inherently more frustrating. The world of SEO is a constantly changing landscape that's difficult to navigate yet critical to helping your website rank on search engines. In this episode of The Content Callout, David Ellis—the founder of Teranga Digital Marketing, a B2B SEO agency—shares how B2B brands can write quality content while integrating SEO. He helps simplify the process to make it understandable to anyone (a concept all B2B businesses need to embrace with their messaging). Don't miss it! Outline of This Episode[1:53] Learn more about David Ellis[3:36] David's rapid-fire marketing tips[6:50] How to provide quality content while integrating SEO[11:30] An SEO strategy for constantly changing content[13:54] B2B companies struggle to simplify their product/service[16:28] Master messaging (and ditch jargon speak)[18:06] How marketing and sales can “play nice”[23:18] Why you need a clear understanding of personas[26:46] David's four levers of B2B SEO[32:16] The biggest mistake marketers make that prevents success[33:44] How to learn more about Teranga Digital MarketingResources & People MentionedBrain.fmConnect with David EllisTeranga Digital MarketingConnect with David on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Why do you need an owned audience? Why do you need a dedicated space to engage with that audience? Vanessa Hartung shares that it's time to ditch the “IKEA experience” and stop leading your audience on bunny trails. Give them what they want in a centralized place owned by your brand. How do you do that? Listen to this episode of The Content Callout for the details. Outline of This Episode[0:48] Three rapid-fire actionable tips[2:27] Ditch the IKEA experience[4:32] How to build your owned audience base[7:34] Why you need diversity of perspectives[11:34] Ensure authenticity by knowing your product [16:23] Make content interactive and engaging[17:10] The application of Web 3.0 in B2B[20:43] How to connect with Vanessa HartungResources & People MentionedCerosKate Bradley ChernisConnect with Vanessa HartungConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

What happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they're leaving money on the table. Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That's why you can't forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout. Outline of This Episode[1:48] Tip #1: Don't ghost your customers after a sale[8:21] Tip #2: Customer marketing is the easiest way to get more customers[12:09] Tip #3: There's nothing better than a referral (except, maybe, pizza…)[17:35] What your funnel should look like to market to customers[19:38] How to market to customers that you've lost[24:34] The biggest mistake marketers make that prevents success[26:08] How to connect with Derek HovingaResources & People MentionedThe Inbound LabConnect with Guest NameConnect with Derek on LinkedInFollow Derek on InstagramThe Inbound Lab on TikTokTableside Mashed PotatoesThe Clientside PodcastConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Authentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization. Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout. Outline of This Episode[1:15] Steve's Rapid-fire tips[6:19] Why your brand lives at the edge[11:26] 3 things that hold companies back[16:07] Why LinkedIn has changed substantially[18:57] The importance of entertainment on LinkedIn[29:20] How to connect with Steve WattResources & People MentionedSeismicConnect with Steve WattConnect with Steve on LinkedInFollow Steve on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

According to Angela Cope, mindful leadership in the B2B marketing space needs to become common practice. Angela is the Director of Demand Generation at Softchoice and has over 10 years of experience in B2B tech. Mindfulness practices allow you to grow as a leader and help your team thrive. In this episode of The Content Callout, we discuss what mindfulness is, how to implement mindfulness practices, and Angela's 5 grounding principles of marketing.Outline of This Episode[1:30] Learn more about Angela Cope[3:10] Top three rapid-fire marketing tips[8:33] Embrace a mindfulness practice[11:15] Learn, grow, teach[15:10] The definition of mindfulness[18:22] How to manage your ego[24:40] Developing a team during Covid[27:33] Angela's 5 grounding principles of marketing[33:10] Don't let your ego get in the way[35:38] How to connect with Angela CopeConnect with Angela CopeSoftchoiceConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful. Outline of This Episode[1:33] Khadijah's three rapid-fire actionable tips[2:44] How to interview for a marketing position[4:47] How to improve the relationship between sales and marketing[7:22] You're in a new marketing role: Who do you get to know?[10:06] Why develop relationships with product managers[11:23] How a sales role helped Khadija in marketing[14:44] Khadijah's favorites in the content marketing space[19:44] Learn more about Khadijah and her podcastResources & People MentionedChris Walker on LinkedInSeth Godin on TwitterAll Marketers are LiarsPurple CowConnect with Khadijah PlummerFollow Khadijah on TwitterConnect with Khadijah on LinkedInKhadijah's podcast: Content CornerConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

As a marketing leader, fostering an inclusive culture in your organization is key to successful marketing. It's not just about including different genders, ethnicities, orientations, etc. but also cultivating diversity of thought and opinion. Joseph Taiano believes that you'll be able to use those different perspectives to strengthen your marketing message. As the Managing Director and Global Head of Marketing for Consumer and Manufacturing Industries at Accenture, Joseph lends an innovative and creative approach to marketing. And with over 20 years in B2B marketing, he has the experience to back up every word he says in this episode of The Content Callout. Don't miss it! Outline of This Episode[1:35] Learn more about Joseph Taiano[2:43] Joseph's top 3 tips for marketers[8:47] Inclusion and diversity in marketing[15:07] Ways to become more inclusive[16:48] Environmental, Social, and Governance in marketing[21:04] Joseph's favorite resources for continuous learning[22:15] How to improve B2B Storytelling[27:15] Tips to simplify your message[29:19] Social media and thought leadership in the B2B space[34:55] Be brave enough to ask the right questions[37:04] How to connect with Joseph TaianoResources & People MentionedOn Brand with Donny DeutschThe 9 to 5 Network podcastThe Daily PodcastMasterClassOut LeadershipSurvey: 40% of employees are thinking of quitting their jobsReady or not: why marketing innovation starts with decluttering operationsConnect with Joseph TaianoConnect with Joseph on LinkedInJoseph.Taiano(at)Accenture.comConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Travis Tyler is THE Digital Content Producer at PandaDoc. He produces scroll-stopping digital content for technology companies—both funny and educational—and kills it on LinkedIn. He creates compelling videos that are whimsical, funny, and effective. He's not afraid to infuse his content with his personality. It's a winning formula for Travis. He shares how you can embrace this fearless mentality in this episode of The Content Callout. Outline of This Episode[1:08] Travis shares three-rapid fire actionable tips[2:53] Why marketing departments need an in-house video production team[5:02] Why so many marketers are afraid of diving into video[6:27] How improv can change the way you create digital content[7:28] Why you should flavor marketing campaigns with your personality[13:24] Combining creative community-building video with demand gen [16:57] Marketing is a reflection of company culture[18:30] Learn more about the customer engagement lab[22:07] How to connect with Travis TylerConnect with Travis TylerPandaDocConnect with Travis on LinkedInThe Customer Engagement Lab podcastConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Online Geniuses is THE largest Slack community for marketers. They have over 38,000 members from 100 countries. It consists of an army of marketers—CMOs, Digital Marketing Directors, Owners of Agencies—from around the world engaging in one centralized slack channel. You have the knowledge base of the world's marketers at your fingertips. Online communities are the future of networking. How can your brand leverage slack communities? How can you personally benefit from a Slack community? Michael Cadieux and David Feinman share the immense benefits in this episode of The Content Callout.Outline of This Episode[1:52] Learn more about Online Geniuses and Procurement Foundry[4:45] Mike's rapid-fire tips for marketers[9:09] David's rapid-fire tips for marketers[13:23] Community building takes a community [15:38] Who is the Online Geniuses Slack community built for?[16:20] How to network the right way in online communities[18:12] What you can expect from the communities[25:40] How to share new technologies with Online Geniuses[29:23] Why experience design matters in online communities[31:20] The #1 thing marketers should be doing that they don't[35:40] How to learn more about Mike, David, and Online GeniusesResources & People MentionedOnline GeniusesProcurement FoundryLoomConnect with Michael CadieuxConnect on LinkedInConnect with David FeinmanConnect on LinkedInFollow on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

How do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout.Outline of This Episode[2:02] Why Mark created Hubspot academy[6:10] How to create massive amounts of content[8:11] Partner with your customers to market your brand[11:05] Learn more about Drift Insider[14:55] Content needs to be integrated across verticals [20:56] How to connect with Mark KilensResources & People MentionedGet 50% Drift's event on March 16th Flash Miami 2022 using code: MARKKILENS50The Community Sense podcastConnect with Mark KilensDrift InsiderConnect on LinkedInFollow on TwitterText Mark at 978-226-6965Connect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

How do you make your email campaigns successful? How do you get your list to open your emails? Is there some secret strategy you need to embrace? Kelsey Johnson—the Product Marketing Manager at AWeber— helps entrepreneurs make more sales in less time through automation, effective subject lines, and email copy. In this episode of The Content Callout, Kelsey shares three things you can implement immediately to create email campaigns that perform. Outline of This Episode[1:00] Learn more about Kelsey Johnson[2:25] Kelsey's rapid-fire tips for marketers[5:46] Tip #1: Simplify your language—write fewer words[12:13] Tip #2: A conversation on social proof [16:48] Tip #3: AB test your copy[22:47] Successful email campaigns in B2B[30:05] What makes email campaigns effective?[33:30] How to properly structure a welcome email[35:05] Automated functions you should use[38:00] How to overcome writer's block[39:25] Where to connect with Kelsey JohnsonResources & People MentionedSubscribe to Kelsey's email marketing newsletterConnect with Kelsey JohnsonAWeberConnect on LinkedInFollow on TwitterThe AWeber BlogConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

What does it take to excel as a marketing leader? How do you build and manage a strategic marketing plan? Do you know if you're properly calculating ROI? Peter Mahoney—the CEO and Founder of Plannuh—shares his perspective in this episode of The Content Callout. Don't miss his unique insight into the world of marketing leadership. Outline of This Episode[1:02] Peter's three rapid-fire tips for marketing leaders[3:05] What it takes to become a good marketing leader[5:55] Why coaching is an important investment[6:55] The value of the Fractional CMO movement[8:45] Creating a strategic marketing plan[13:49] Calculating the ROI associated with marketing[19:28] Learn more about Peter's bookResources & People MentionedPeter's book: The Next CMO: A Guide to Operational Marketing ExcellencePeter's podcast: The Next CMO PodcastThe Next CMO community Connect with Peter MahoneyPlannuhConnect on LinkedInConnect with The Content Callouthttps://ContentCallout.com Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

B2B brands are worried their content is too boring, so they often focus on making it pretty. Justin Schmidt—the VP of Marketing at Capacity, a B2B SaaS platform—believes that's the wrong move. In this episode of The Content Callout, Justin shares some unique ways you can source interesting and valuable content and how you can get it to rank so looking pretty doesn't matter. Outline of This Episode[0:56] Justin's background in marketing + leadership[5:50] Tip #1: Pretty doesn't always equal good content[10:19] Tip #2: Everyone should keep a swipe file[12:36] Tip #3: Join the same communities as your customers[17:50] Off-the-beaten-path places to source content[21:42] How creative ideas fit into content strategies[26:10] Where content fits in the funnel[31:06] How to create content clusters that rank[35:24] Justin's favorite piece of content[38:22] How to connect with Justin SchmidtResources & People MentionedDan.From.HRSuperpathOnline GeniusesConnect with Justin SchmidtCapacityConnect on LinkedInFollow on TwitterThe Support Automation ShowConnect with The Content Callouthttps://ContentCallout.com Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

When you think about influencer marketing, the B2B space probably doesn't come to mind. Most B2B marketers wouldn't consider using an influencer in their campaigns. Dani Hao points out that just because you're in the B2B space doesn't mean you're selling to businesses. You're selling to people within a business. People that have names, personalities, and interests. That's why Dani firmly believes that avoiding using influencers as part of your marketing strategy is a mistake. In this episode of The Content Callout Podcast, she shares why B2B brands should collaborate with influencers and lays out some best practices.Dani is a startup marketing coach, speaker, and B2B marketing podcaster, whose mission is to help brands build authenticity and trust through content and community. Outline of This Episode[1:18] Dani's three rapid-fire tactics[2:46] How influencers can be used in B2B[7:46] How to build an influencer strategy[10:24] Content doesn't just mean written content[12:40] How to make your content last[15:20] How to connect with Dani HaoResources & People MentionedCheck out Lumen5 for FREEConnect with Dani HaoConnect with Dani on LinkedInThe Supercharge Marketing podcastThe Spend Culture podcastConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Will interactive content be the marketing of the future? Interactive content is changing marketing. As more and more content floods communication channels, organizations need to find a way to stand out with their marketing messages. Interactive content is one way to do this, but historically it has been difficult and expensive to create. Outgrow Is a content platform where users can create interactive content without needing to code. How can interactive content benefit B2B marketers? Creative Director and CIO Saksham Sharda shares how you can embrace the trends and remain agile with your marketing in this episode of The Content Callout!Outline of This Episode[1:07] Learn more about Saksham Sharda[3:03] Rapidfire tips for marketers[4:48] Don't treat the market too seriously[9:55] How to get good with a no-code tool[12:07] What tools are your competitors using?[18:20] Will interactive tools be a necessity? [20:46] Overcoming choice paralysis [29:10] Outgrow's tools for 2022[30:49] How to connect with SakshamResources & People MentionedGet a one-month trial of Outgrow! Use coupon code: Outgrow+TCC-1MonthProduct HuntBOOK: Steal Like an ArtistThe Marketer of the Month PodcastConnect with Saksham ShardaOutgrowConnect with Saksham on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Mark Colgan is an entrepreneur responsible for increasing revenue across a portfolio of companies. He has 13+ years of experience in B2B sales, marketing, and recruitment. In this episode of Content Callout, he shares three genius strategies you can use to multiply the effectiveness of your marketing efforts. Outline of This Episode[2:28] Tip #1: Speak with your customers regularly[4:23] Tip #2: Invest in outbound marketing [8:38] Leveraging podcasts as a messaging tool[13:23] How to attribute sales to a podcast[17:23] Tip #3: Leverage job descriptions to provide valuable content[21:09] How to reach out to Mark ColganResources & People MentionedZoomInfoLushaGongConnect with Mark ColganSpeak On PodcastsConnect with Mark on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Pam notes that sales and marketing think and approach the same objectives very differently from the get-go. Sales and marketing teams have the same business and revenue objectives, but they usually differ in their approach. Salespeople say “accounts, “ whereas marketers say “buyer personas.” Salespeople focus on the bottom of the funnel, and marketing focuses on the top. Salespeople are driven by short-term objectives (i.e., quotas they have to meet), but marketers focus on long-term objectives (such as building brand awareness). But once you understand the differences, you can find commonalities and ways to work together. Can your teams do a joint initiative? Can marketing help build sales templates? Pam recommends that sales and marketing teams find one or two projects to work on together. Outline of This Episode[2:26] How to get to know your customer deeply[6:22] The number of “you” should be more than “we” [11:18] Understand your company's martech stack + processes[16:06] How to determine the tools to invest in[22:45] Proper integration of sales and marketing [25:40] How to improve the quality of your MQLs[30:58] What is account-based marketing?[33:37] Kick off the year developing a marketing plan[36:52] How to successfully write a book [41:15] Get connected with Pam Didner Resources & People MentionedEverybody Writes by Ann HandleyConnect with Pam DidnerPam's WebsiteCheck out Pam's YouTube channelPam's podcast: B2B Marketing and MoreFollow Pam on TwitterConnect on LinkedInThe Modern AI MarketerEffective Sales EnablementGlobal Content MarketingConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Among startup founders, Ryo Chiba's story is unique. He wasn't a prodigy, nor did he develop a world-changing technology in his garage. His first coding class was in college, and he found himself working on technical and creative challenges. Over time, his work grew to become a marketing technology app called TINT. The company grew to 40 full-time employees, millions in annual revenue, and 1000+ customers in 172 countries. Ryo's expertise is in understanding Google, how traffic translates into website visits, and how to optimize content to attract Google's attention (and therefore land high in search results). Now he's working on a new project called TOPIC, which the Content Callout team has been experimenting with within our quest to find the best tools for our content creation efforts. Listen to learn what's needed to write a great blog, how AI can help with content generation, and content creators' common mistakes.

Is LinkedIn a mystery to you? How does an everyday marketer win prospects and actually generate revenue for their company (yes, you heard that right - GENERATE REVENUE)? Our friend Sarah Scudder is back to help us understand how the marketing team of your firm can utilize LinkedIn to do more for the bottom line. Sarah's current role is Chief Marketing Officer at SourceDay and she practices what she preaches when it comes to LinkedIn. On this episode, you'll learn why strategic and consistent LinkedIn activity will be a significantly lower customer acquisition cost than paying a sales rep or BDR to drive inbound leads. And you'll learn how you can use LinkedIn to produce the right content, get it in front of the right people, and be top-of-mind for others when it's time to buy.

Marketing in 2021 took on a life of its own, with the response to the pandemic being all over the board. As a content development and production team, the Content Callout crew have quickly become marketing connoisseurs of a sort, noticing and learning from both the ridiculous and the incredibly innovative. Kayla Graham and I (Mark Raffan) thought it would be a good idea to chat about the good, the cringy, and the super successful things we noticed marketers doing in 2021. You'll hear us talk about strange things that happened, debacles and missed opportunities, encouraging trends we see in B2B marketing and messaging, and we riff a bit on the uses of NFTs, the new Meta platform, and more. We wrap up with each of us sharing our top 3 marketing lessons learned in 2021.Outline of This EpisodeA quick summary of this “best and worst” moments episode [0:23] Strange things that happened in the marketing world during 2021[1:15]The Cinnamon Toast Crunch debacle and missed opportunity [8:35]Effective and encouraging trends in sales and marketing alignment [12:51]Challenges coming in 2022: Changes are happening super fast [19:16]NFTs and the metaverse are going to be strong in the future [22:22]Will Meta be any different than Facebook? Will the company fix its issues? [25:31]Each of us shares our top 3 marketing lessons learned [28:09]Resources & People MentionedNAME OF RESOURCE: Gary V's NFTsClubhouseConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space. Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn't have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business. What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout! Outline of This Episode[1:00] Learn more about Jackie Hermes + Accelity[6:31] Traditional education versus a hunger to learn[8:34] Jackie's tips for engaging on LinkedIn[17:51] Tips for creating and building out a course[26:41] The symbiotic relationship between marketing and sales[32:58] Setting guardrails instead of strict processes[38:02] What should the first hire be?[41:49] Jackie's top tips for marketers[45:26] How to connect with Jackie HermesResources & People MentionedHeather MonahanShield: LinkedIn Analytics ToolContent Callout episode with Scott CunninghamConnect with Jackie HermesAccelity MarketingJackie's personal websiteThe Art of Entrepreneurship podcastConnect with Jackie on LinkedInFollow Jackie on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation machine. Kate's former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things sound trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn't matter what you say; it's how you say it.” Listen to this episode of Content Callout to bask in her genius. Outline of This Episode[3:07] How Kate approaches copywriting [7:36] Kate's process for capturing tone of voice[14:20] Can awful conversationalists be great writers?[19:12] The concept of “Vomit—then edit”[22:08] Kate's workshop [24:24] Focus on finding better verbs[27:32] Connect with Kate onlineResources & People MentionedDragon Naturally Speaking softwareAnn Handley's NewsletterJLo's That Limitless Glow Sheet MaskNPR's Selected ShortsSteven MillhauserThe Babysitter by Robert CooverEmpire of the Air by Tom LewisConnect with Kate Bradley ChernisLatelyAISign up for Lately's Office HoursConnect with Kate on LinkedInFollow Kate on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Cookies are everything. It's how marketers have tracked data. So with the death of third-party cookies, what do marketing agencies do? If you based a large portion of your marketing on retargeting ads, this will be a significant change for you. In this episode of Content Callout, Ana Raynes—the owner of B2B agency Simplified Impact—shares the data you'll have to start leveraging to see continued marketing success—without cookies. Outline of This Episode[1:39] Understanding the death of the cookie[4:07] Sorting personas into cohorts[7:38] How advertising will change[11:45] Navigating the changes in marketing[18:31] The resurgence of traditional marketing[24:11] Consider hiring a full-time copywriter[25:49] The role of AI in advertising[33:48] The role of YouTube in marketing strategy[36:03] Ana's top three takeaways[39:42] How to connect with Ana RaynesResources & People MentionedSimon Data (CDP)HubspotKlaviyioCanvaAdobe AnalyticsBOOK: SapiensHow TikTok Chooses Which Songs Go ViralWebinar: Agencies + CDPs: Here's How to Throw a Party without CookiesConnect with Ana RaynesSimplified ImpactFollow on TwitterConnect on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now. Outline of This Episode[1:16] The biggest mistakes marketing professionals make with content[4:10] Where to start on your content journey[10:18] Is the podcast market becoming oversaturated? [13:47] What traits make for a good podcast host? [20:38] How AI impacts search results and content[24:15] Define your audience and what makes you unique [26:23] How to connect with Christoph and get his bookResources & People MentionedChristoph's book: Content Performance CultureConnect with Christoph TrappeVoxpopmeChristoph's blog: Authentic StorytellingThe Business Storytelling podcastConnect on LinkedInFollow on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Emma Cimolini is the Marketing Director at Routific, a B2B SaaS startup that does route planning for delivery businesses. Emma was in the event industry for a long time before moving to agency work. She ended up at Microsoft for a time but knew a big corporation wasn't for her. She's one of the elite few that loves the chaos of startup life. In this episode of Content Callout, she shares some strategies she's learned around B2B marketing for a SaaS startup.Outline of This Episode[0:35] Learn more about Emma Cimolini[1:53] Building a marketing strategy from the ground up[5:57] Developing a content strategy for a startup[10:33] Don't be afraid to fail—and fail fast[12:26] How Routific defines an MQL[14:34] The disconnect between marketing and sales[21:41] Education and information: what's relevant?[27:57] With ever-changing SEO, quality content matters[31:26] Creating marketing processes and content guidelines[40:40] How to find the perfect content partnership[45:11] How to connect with Emma CimoliniResources & People MentionedTraction: Get a Grip on Your Business by Gino WickmanThe 15 Commitments of Conscious LeadershipOgilvy on Advertising by David OgilvyConnect with Emma CimoliniRoutificConnect on LinkedInFollow on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

It's safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you're ready to see marketing in a whole new light, don't miss this episode! Outline of This Episode[1:40] Learn more about Scott, Lindsay, and Sarah[4:25] A discussion on the state of marketing today[10:21] Authenticity from a print and packaging perspective[16:38] Is data-based marketing the future?[23:23] How to make the podcasting process easier[27:42] How data influences print and packaging [29:37] Battling the rising cost of print supplies [31:10] Building a successful email campaign[38:21] Podcasting—and marketing—is a long game[40:32] What the future of marketing could look like[48:55] Q&A session with Lindsay, Scott, and Sarah[52:55] Some final thoughts from the panelConnect with Scott CunninghamScott Cunningham is the Co-Founder and Managing Director of Social LiteConnect on LinkedInMerchant MasteryConnect with Lindsay TjepkemaLindsay Tjepkema is the CEO and co-founder of CastedConnect on LinkedInConnect with Sarah ScudderSarah Scudder was the President and CRO of Real Sourcing Network and is now the CMO at SourceDayConnect on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

According to Derek Hovinga, “Inbound Marketing is a marketing methodology that uses content to attract visitors, nurture leads, and delight customers.” Derek is the Owner and Inbound Marketing Strategist at The Inbound Lab, which focuses on—you guessed it—inbound marketing. So what marketing strategies does inbound marketing encompass? Is inbound marketing the way of the future? Listen to the episode to hear Derek's thoughts on this relatively new field of marketing. Outline of This Episode[3:20] How The Inbound Lab was created[9:09] Marketing as an industry is forward-thinking[13:17] The difference between inbound and content marketing[15:18] What is Brian Halligan's Flywheel?[23:14] Honing in on email marketing[26:17] The basics of marketing qualified leads[35:55] Newsletters and email campaigns[40:02] Derek's metrics agreement with partners [44:00] How to learn more about The Inbound LabResources & People MentionedThe Flywheel ModelConnect with Derek HovingaThe Inbound LabConnect with Derek on LinkedInThe Table Side Mashed Potatoes PodcastThe Client's Side PodcastConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

What is C2C leadership? Why is it important? Taking your business from chaos to composure and back again is important for its success. Ron Tite shares why in this episode of Content Callout. Ron is a Speaker, Author, and Founder & Chief Creative Officer at Church+State. He is the author of “Everyone's an Artist” and “Think. Do. Say.” We talk all about organizational marketing operating systems, C2C leadership, and metrics and data in marketing. Outline of This Episode[2:18] C2C Leadership—from “chaos” to “composure”[5:20] How to become comfortable in the chaos[13:00] What's needed for ideas to flourish[17:14] Protect yourself from yourself[22:49] Change your mindset about metrics[27:08] Ron Tite's great books and how to find them[28:25] The two important things Ron learned as a comedian [30:02] How to connect with Ron online Resources & People MentionedDr. Robyne Hanley-DefoeThe Stockdale ParadoxThe Practice by Seth GodinExactly What to Say by Phil JonesHarvard Business ReviewConnect with Ron TiteChurch+StateConnect on LinkedInFollow Ron on TwitterThink. Do. Say.Everyone's An ArtistConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Ian Slipp is the Director of Marketing at STN Video, a video platform that delivers contextually relevant quality content that goes to over 1800 publishers across North America—like the New York Post, Chicago Tribune, the NFL, NBA, and more. It's a full-service opportunity for publishers to engage audiences and grow revenue with video. STN partners with top-tier content providers, publishers, and digital advertisers. If you want a contextually relevant video to pair with your articles, STN can provide the latest and greatest video content. But why is contextual relevance so important? Ian shares his perspective in this episode of Content Callout!Outline of This Episode[2:08] Ian's role as the Director of Marketing at STN Video[3:56] Why contextual relevance is important [15:31] Being forced to watch an ad[22:00] The marriage of authenticity and contextual relevance[27:06] Vetting third-party content providers[32:41] The dying industry of local tv and newspapers[36:05] How to break through the noise with your content[39:11] How to connect with STN + Ian SlippConnect with Ian SlippSTN VideoConnect on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

As a marketing professional working in a startup, do you know how to help your company grow revenue? How is your process different from marketing for an established business? In this episode, Leela Gill drops some absolute gems when she describes her marketing plan for Series A and Series B startups. If you're trying to get your marketing off the ground and running, don't miss this episode!Outline of This Episode[1:10] Why Leela created her cheat-sheet[2:35] Step One: Audit where you currently stand[5:02] Step Two: Understand your budget + costs[9:06] Step Three: Understand your team's skillset[12:21] Step Four: Think about the big picture[16:54] Step Five: What are your exit criteria?[19:03] Metrics that matter for scaling up Resources & People MentionedDavid Sacks on his foolproof operating philosophy: “The Cadence”Connect with Leela GillConnect on LinkedInFollow on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

How should businesses use social media to develop a thought leadership presence? How can they empower employees to feel comfortable creating a platform? Andrea Smith—the Owner and Founder of the ADS Agency—has over 15 years of global and corporate marketing experience. In this episode of Content Callout, she shares what she's learned from years of creating content.Outline of This Episode[0:39] A conversation about Clubhouse[6:10] How should businesses use Clubhouse?[10:11] Will Clubhouse replace conferences?[14:25] Marketing in several different countries [27:46] How to add value as a thought leader[31:57] How to create an engaging YouTube video[37:40] How to connect with Andrea SmithResources & People MentionedBragging Better with Meredith FinemanConnect with Andrea SmithThe ADS Agency Connect with Andrea on LinkedInFollow Andrea on TwitterThe Ads Agency on YouTubeConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take to get to the next level? How can you develop great content and demand gen? What do you prioritize? Leela Gill answers these questions and more in this special two-part episode series of the Content Callout podcast! Outline of This Episode[1:50] Major challenges to scale Series A/Series B businesses[6:13] Develop the demand gen engine[9:39] How to understand the “need”[11:45] How to approach the development of content[16:17] Create a feeling in the reader[19:40] How to connect with Leela GillConnect with Leela GillConnect on LinkedInFollow on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Brad Williamson—the Lead Strategist at Catch Digital—works with businesses to kickstart their digital transformation. But before he can walk them through the process to transform their business, they go through an in-depth auditing process. His strategy is comprehensive, focusing on both analytics and a human-centric approach. Learn more about his process in this episode of Content Callout!Outline of This Episode[0:49] Catch Digital's auditing process [8:24] Human-centric engagement[16:42] How to find the right tools[19:34] 5 Steps to Kickstart Digital Marketing[44:35] How to connect with Brad WilliamsonResources & People MentionedSalesforceHubSpotPipedriveIntercomVideoAskConnect with Brad WilliamsonCatch DigitalConnect with Brad on LinkedIn5 Steps to Kickstart Digital Your MarketingConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Tiffaney Fox Quintana is the VP of Marketing at a startup called Stampli. To streamline the marketing processes in her role, she developed 5 marketing pillars for her teams to focus on. What are the pillars? How do they help each marketing role function as it should? Listen to this episode of Content Callout to learn more!Outline of This Episode[1:13] The 5 Pillars of Marketing[4:45] Where do marketing teams fall flat?[6:35] What should product marketing focus on? [9:06] Content marketing vs. corporate marketing[11:38] The first steps to accelerate your message[16:19] How to approach go-to-market with a partner[17:57] How to make sure the team does well[20:25] How to connect with Tiffaney Fox QuintanaResources & People MentionedStampliConnect with Tiffaney Fox QuintanaTiff(at)Stampli.comConnect on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Scott and Ivana are with Social Lite, a Shopify partner sales and marketing agency. They're also the creators of Merchant Mastery, which offers courses and coaching for Shopify businesses. In this episode of Content Callout, they share WHY your business should be on a Shopify platform. They also cover how to find success with email marketing and what their Merchant Mastery course is all about. Outline of This Episode[1:03] The impact of the pandemic on online shopping [4:55] Why you need to get started with Shopify[7:31] Navigating the Shopify platform[9:10] The buyer's journey[12:35] Email marketing still makes bank[18:04] Offer strategies for email marketing [19:35] Do they experience creation fatigue?[22:23] How they keep course materials up-to-date[26:31] How they got started with a Shopify business[33:35] What the Shopify Community is like [44:09] Tips for hosting webinars or recording courses [47:42] How to connect with Scott and IvanaResources & People MentionedSign up for the Merchant Mastery Newsletter and get "54 Powerful Offers For Your Online Store!”Connect with Scott Cunningham and Ivana RadojevicConnect with Scott on LinkedInConnect with Ivana on LinkedInMerchant Mastery on YouTubeThe Merchant Mastery PodcastMerchant Mastery CoursesSocial LiteConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

One of Emily Ptak's catchphrases is that “Social media is your secret weapon.” But often—before social media can be used as the tool it should be—she notes that you have to “look under the hood.” You have to address deeper issues your business may have before sharpening your social media sword. What does that look like? Why is a more ethical approach to selling your services the key to success? Emily shares more in this episode of Content Callout!Outline of This Episode[0:45] How Emily wrote copy for famous musicians[4:13] Handling canned sales messages on LinkedIn[7:07] Tagging people on Facebook[10:45] “Social media is your secret weapon”[16:04] Take a peek under the hood[21:30] The world of sales has changed drastically[23:35] Use social media for customer service[27:35] Brands need formal crisis management in place[32:07] The struggle: human-centric or Google-centric[38:04] Does formalized education matter anymore?[41:42] How to learn more about Emily Ptak and Ptak + CoResources & People MentionedCopysmith Connect with Emily PtakPtak & Co.Call or text Emily at 403-305-0175Emily(at)EmilyPtak.comConnect on LinkedInFollow on TwitterConnect on Instagram Connect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

In the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? Is there one platform that B2B brands should focus on over others? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. He also emphasizes the importance of human connection, entertaining content, and the depth of relationships. Don't miss it! Outline of This Episode[4:23] Social Media: Go where the organic attention is[7:39] The difference between “spending” and “investing” your time[10:43] The importance of the human connection[13:48] Why LinkedIn has realized so much success[17:43] Depth versus breadth of relationships [20:52] How the algorithms reward consistency[23:33] B2B brands can't forget the entertainment factor[28:32] The pandemic was a wakeup call[31:03] How to connect with Tuck RossResources & People MentionedTuck Ross's 10-Day TikTok ChallengeConnect with Tuck RossTuck Ross's 10-Day TikTok ChallengeTuck's WebsiteFollow on TwitterConnect on LinkedInConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Tyler Burch was hired as the ”Digital Storyteller” for an app called Samaritan. Samaritan is a mobile app that makes it easier for community members to support people experiencing homelessness in their area. What does his role as a digital storyteller look like? How does he leverage personal branding to benefit his company—and his career trajectory? Listen to this episode of Content Callout to learn more! Outline of This Episode[0:35] How Tyler became The Digital Storyteller[2:21] Learn more about the Samaritan app[7:00] How to stand out in the SaaS market[8:44] Identifying your target personas [10:57] A conversation about metrics[15:08] How to focus on things that make sense[17:34] How personal branding benefits your company[29:12] What Tyler learned from his network[35:51] Does Tyler get pushback from leadership?[38:10] How to connect with Tyler BurchResources & People MentionedCity Care OKCCasey GrahamJay DesaiDuolingoZero to One by Peter ThielRory Sutherland Ted TalkConnect with Tyler BurchConnect on LinkedInSamaritanConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

In this episode of Content Callout, we chat with Corrina Owens about how the COVID Pandemic pushed marketers to be more empathetic in their outreach. Hopefully, this “trend” of empathy won't fade anytime soon. We also talk about what it takes to attract and retain your ideal clients. Don't miss it!Outline of This Episode[2:30] Changing the way you market[8:46] How to retain your perfect client[11:35] Why their results have been better[14:13] The difference between “customer experience” and “customer service” [16:01] How to measure customer experience through their life cycle[19:00] Where you can develop thought-leader status[20:47] How to connect with Corrina Owens Resources & People MentionedPADVG2Connect with Corrina OwensConnect on LinkedInProfiseeConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts