Podcast appearances and mentions of george bront

Säljnörden och tillika grundaren av CRM verktyget Membrain; George Brontén gästar podden för att djupdyka i ämnet coaching. För visst är vi många som har en idé om vad coaching är och hur det bör praktiseras, men vi ställer oss sällan frågor kring vilka metodiker som finns och vad vi vill att mottagaren skall ta med sig. I veckans avsnitt dissekerar vi ämnet för att försöka hitta svar på hur vi skall agera för att ett coachande samtal skall bli så bra som möjligt - Välkomna!

In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.   We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization. - When is the right time to make this transition, what is the trigger point - Who should your first hire be, leader or individual contributor - What is key in this recruitment process - What are the do's and don'ts in this type of a transition  These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.

George Brontén is a life-long entrepreneur, with 25 years of experience in the software space and a passion for sales and marketing. He is the Founder and CEO of Membrain.com, an award-winning SaaS company that makes it easier for companies to capture, learn and execute the behaviors needed to achieve sales excellence. George has also published his own sales book titled Stop Killing Deals: How to Avoid Deadly Assumptions and Achieve Sales Excellence (2020). Join us as we discuss his journey and explore insights into a variety of sales topics such as how to add value to clients and prospects in core sales conversations and key elements of learning as a professional salesperson. Highlights Membrain: A SAS company Discussion on the book Stop Killing Deals George's journey and profession How you sell is why you win Selling is a noble profession when done right Understanding customers really well: their best interest at heart Why are buyers doing their own research? Adding value and writing a decision memo for clients Why isn't every prospect a good prospect? Hiring lifelong learners: training, development, and standards Customizing CRM and establishing a system An authentic way of selling Complex B2B sales Episode Resources Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel Connect with George Brontén www.linkedin.com/in/georgebronten https://www.membrain.com/blog Book - Stop Killing Deals: How to Avoid Deadly Assumptions and Achieve Sales Excellence (2020)

George Brontén, Founder of Membrain - speaks with our host Subhanjan Sarkar on his book “Stop Killing Deals – How to Avoid Deadly Assumptions and Achieve Sales Excellence”. The post Bizcast: Bits about books – In Conversation with George Brontén, Author, Stop Killing Deals – How to Avoid Deadly Assumptions and Achieve Sales Excellence appeared first on Business Podcast Network.

Resources: ✅ Join the Sales Revolution: If you’re ready to do sales differently, you’re in the right place. This community is for entrepreneurs and sales pros to connect, grow, + learn the new (and highly improved) connection-based way of selling. https://www.facebook.com/groups/salesrevolutiongroup ✅ Get a copy of Stop Killing Deals by George Brontén https://amzn.to/2QV8uN9 ✅ Connect with George Brontén on LinkedIn https://www.linkedin.com/in/georgebronten/ ✅ Visit the Membrain Website https://www.membrain.com/ ✅ Learn more about the Art and Science of Complex Sales https://www.membrain.com/blog   Sales success is just there, ripe for the taking. But the BIGGEST roadblock salespeople encounter on their way to excellence is the propensity to make assumptions. They make assumptions that people WANT their product when in fact, the opposite could just be true.   Most try to shove their prospect’s solutions down their throats with their hit-and-run way of selling instead of involving the prospect in the process of coming up with these said solutions.   In today’s episode, George Brontén, author of the bestselling book Stop Killing Deals and CEO & Founder of Membrain, explains what hinders you from growing and exceeding every other competition in the market and what you can do to stop doing that.   If you’re into achieving excellence and reaching the zenith of your potential as a salesperson, join me in this episode of Closers are Losers.   In this episode, we cover: Introduction [00:00] How George Brontén became a leader in his industry [03:18] What led to the creation of Stop Killing Deals [06:02] Learning skills that work WITH people instead of AGAINST people [07:15] The number 1 mistake salespeople commit [08:28] Why talking about solutions in a sales conversation kills deals [09:25] The technology is not the only solution [11:15] Why coaching is essential in succeeding in sales [13:54] The necessity of a sales process in every organization [17:53] Are buying decisions stalling the marketplace during a pandemic? [18:39] How to prevent a prospect from stalling [20:19] What is Membrain? [25:35]   ✅ If you're looking to take your sales to the 7th level, book a “Clarity Call” below and let’s see if you're a good fit for our sales training program!

My next guest on Scale Your Sales Podcast Show is George Brontén. George is a life-long entrepreneur with 25 years of experience in the software space. With the life motto “Don’t settle for mainstream,” George seeks new ways to improve sales effectiveness using innovative software, skills, and processes. He is the author of Stop Killing Deals and shares his thoughts on the award-winning blog “Art & Science of Complex Sales.”  Highlights of the discussion: 00:00 Understand Your Customer's Needs to Create Long-Term Relationships. 03:00 Adapt in the pandemic by creating new technologies to manage customers. 04:02 Why everyone should know who their best partners and customers are? 06:01 Why you must sell a product with a clearly defined outcome? 06:52 More about George Bronten's book entitled “Stop Killing Deals”. 09:53 Understand your customers and their problem to create a relationship of trust. 13:01 Why the customers’ needs are like the needs hierarchy? 14:05 Understand the important customer milestones on their decision-making journey. 16:13 Identify the problem in the management of the customer business. 19:29 End   https://www.linkedin.com/in/georgebronten/ https://twitter.com/georgebronten https://www.membrain.com/ https://www.amazon.co.uk/Stop-Killing-Deals-assumptions-excellence/dp/9151941821  

Minter Dialogue Episode #403George Brontén is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing, with the life motto "Don't settle for mainstream", George is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals. In this conversation, we discuss the role and importance of storytelling and purpose in sales, the power of beauty and enjoyment and many insights as to how to improve your sales function and CRM processes. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Holly extends her stay for another week to help your nice hosts interview Tiffany Otto, freshly sprung from government-mandated quarantine to bring her "slimy" wisdom and experience into the clubhouse.Tiffany, the Director of Partnerships for IndieCade, is over-indexed in business, but she wants to raise the index for everyone. If preparing pitch decks, scheduling business meetings, and networking with your peers seems daunting, you won't want to miss this one. Just be sure to stick around for Ellen to swoop in at the end to button it all up. Business Speak EventsIRLMarketingWhat It's Like to Be Quarantined on an Island Over Coronavirus Fears - Isabella Kwai, The New York TimesIndieCade's "Playing TogethAR Showcase" Mark talked about his expereince going to IndieCade in the very first episode of the show: "We in this."Seven Touches – A Basic Marketing Principle in Action - LisaMarie Dias, CompuKolHere's how to reduce friction in sales - George Brontén, MembrainUnderstanding Indie Publishers - Callum Underwood, YouTubeHow to Pitch to Raw FuryChunking (psychology) - WikipediaHomeTeam GameDevFrom Sage on the Stage to Guide on the Side - Alison King, College TeachingTiffany OttoGuest IndieCade Director of Partnership. Coffee Addict. Video Game Specialist. Formerly AAA. External link TwitterLinkedInIndieCade

Holly extends her stay for another week to help your nice hosts interview Tiffany Otto, freshly sprung from government-mandated quarantine to bring her "slimy" wisdom and experience into the clubhouse. Tiffany, the Director of Partnerships for IndieCade, is over-indexed in business, but she wants to raise the index for everyone. If preparing pitch decks, scheduling business meetings, and networking with your peers seems daunting, you won't want to miss this one. Just be sure to stick around for Ellen to swoop in at the end to button it all up. Business Speak Events IRL Marketing What It’s Like to Be Quarantined on an Island Over Coronavirus Fears - Isabella Kwai, The New York Times IndieCade's "Playing TogethAR Showcase" Mark talked about his expereince going to IndieCade in the very first episode of the show: "We in this." Seven Touches – A Basic Marketing Principle in Action - LisaMarie Dias, CompuKol Here's how to reduce friction in sales - George Brontén, Membrain Understanding Indie Publishers - Callum Underwood, YouTube How to Pitch to Raw Fury Chunking (psychology) - Wikipedia HomeTeam GameDev From Sage on the Stage to Guide on the Side - Alison King, College Teaching Tiffany Otto Guest IndieCade Director of Partnership. Coffee Addict. Video Game Specialist. Formerly AAA. External link Twitter LinkedIn IndieCade

Connect with George on LinkedIn!George founded the IT Automation platform in Upstream in 1996, and most recently founded Membrain in 2012. Membrain is a sales enablement CRM that emphasizes sales training and coaching.Connect with Billy and ChatFunnels!Billy on LinkedIn and Twitter.ChatFunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog to for some great research on conversational marketing and optimizing the sales funnel!

George is the CEO and Founder of Membrain, a sales platform centred around codifying our way of selling and driving successful behaviour. In this episode, he shares his thoughts on partnering skills including: - Win-win is about alignment  - Society is short sighted - Complex B2B sales is change management George is on a mission to elevate the sales profession with technology and partnering. You can connect with him on LinkedIn: https://www.linkedin.com/in/georgebronten/ and discover his B2B sales book ‘Stop Killing Deals'! Connect with your host, Fred Copestake, on LinkedIn, Facebook, Instagram and Twitter, and order his new book at: https://linktr.ee/fredcopestake.

George decided to build software to bridge the gap between sales strategy and execution, and to team up with sales experts worldwide. By adding the HOW to sell to the CRM, he helps b2b sales teams to increase sales effectiveness and consistently outperform their competition. Membrain is the result of these efforts: a multiple award-winning Sales Enablement CRM to replace your old-school CRM system or complement it.

George Brontén just came out with a book for all of us called Stop Killing Deals. As CEO and Founder of Membrain, a sales enablement CRM, George has learned a thing or two about behaviors that lead to success in sales. He starts his conversation with Jeremey by correcting some bad assumptions salespeople make - such as “buyers and sellers are logical” - before diving into his views on the future of AI in sales. Visit SalesLoft.com for show notes and insights from this episode. 

  George Brontén is the CEO & Founder of Membrain.com, a SaaS company that enables B2B sales teams to execute their sales process, coach for higher results, and build predictable growth. He is also the author of the book “Stop Killing Deals: How to Gain Competitive Advantage by Viewing Sales through the Lens of Human Nature”. In this episode, George explains how to root out deadly assumptions and find sales success.   Here are some of the topics covered in this episode: What are the 3 deadly assumptions  How emotions affect decision-making Ways to identify top sales performers How to motivate reps towards discipline Tips to find the best technology stack for you   About the Guest:  George is the “Sales Effectiveness Pioneer” at Membrain.com,  his mission is to learn from top salespeople how technology is either hurting or helping sales productivity. He builds software to bridge the gap between sales strategy and execution.    Book: https://www.amazon.com/Stop-Killing-Deals-assumptions-excellence/dp/9151941821 LinkedIn: https://www.linkedin.com/in/georgebronten/ Blog: https://www.membrain.com/blog    Listen to more episodes of the Outside Sales Talk here and watch the video here!

George Brontén: is a thought leader, author, and the CEO of a CRM company who finds that CRMs often don't do what they should. We talk about what sales leaders should be getting their teams to do instead of logging activities, about the importance of coaching (not managing) and his book, which helps sales people -- and the coaches coaching them -- avoid those simple mistakes that are high-frequency deal-killers. Learn more about your ad choices. Visit megaphone.fm/adchoices

I loved what George Brontén from Membrain CRM had to say in this week's episode. Sometimes my guests say things and I have to sit back and think over it to see if I agree or not with their viewpoint. This week, I loved everything George said. It was so on point, and so in line with my experiences and learnings over the years that I had to stop myself from shouting "YES!" at every turn. Among other things, we discuss:That people are not born salespeopleThe big skills gap that many companies haveHow you can represent your company as a leaderI highly recommend this episode for software leaders, but also anyone in sales or leadership - there was a lot of great stuff here.To learn more about George and Membrain, visit: https://www.membrain.com/Find George on LinkedIn at: https://www.linkedin.com/in/georgebronten/Follow George on Twitter: https://twitter.com/georgebrontenGet the book, Stop Killing Deals, here.--For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

As the founder & CEO of Membrain.com, the B2B Sales Enablement CRM, George Brontén is passionate about the art and science of sales. In his conversation with host Tibor Shanto, Brontén explores some of the faulty assumptions people make in sales, the selection of CRMs, and other areas of selling. Created for individuals in sales, marketing and related disciplines, all published episodes of Sales Scrum can be found here.

How can your inside sales team get a competitive advantage over its competition? By changing how they sell to their customers. There are three deadly assumptions that kill deals and harm sales organizations - and there's a framework for defeating those deadly assumptions and achieving scalable world-class sales performance. Listen to this conversation with George Brontén to learn how you can turn HOW you sell into a competitive advantage. And when you want to go deeper, go get a copy of George's book Stop Killing Deals. It's not meant to be read - it's meant to be implemented.

On today’s episode, George Brontén. He’s the founder and CEO of Membrain, based out of Stockholm, Sweden. And he’s the author of a brand new book titled, “Stop Killing Deals.” You gotta love that title. Short and to the point. Join us as we explore the sales behaviors (both conscious and subconscious) of managers and individual sellers that kill deals. 

I detta avsnitt av Tillväxtpodden gästar George Brontén, grundare och VD för Membrain samt en prisad bloggare. George berättar om sina felaktiga antaganden om försäljning och säljare vilket medfört att hans företag förlorat mycket pengar och möjligheter. Därefter fokuserar vi diskussionen kring komplex försäljning, den typ av försäljning som tar längre tid, involverar flera beslutsfattare och som ställer större risker hos kunder. Att leda och lyckas med denna typ av försäljning skiljer sig åt mot mer traditionell typ av försäljning. Så vilka är då förutsättningarna att lyckas med komplex försäljning, hur bör sälj och marknad agera samt vilka krav ställs på ledarskapet för att lyckas skapa tillväxt inom komplex försäljning.   George rekommenderar ett antal böcker för de som är intresserade att veta mer: Cracking the sales managers code av Jason Jordan Sales managers survival guide av David A. Brock Dirty little secrets av Jo Spain   - - - - - - - - - - Tillväxtpodden är till för dig som är intresserad av att bidra till att skapa tillväxt för dig och ditt företag. Fokus är områden som berör marknad och försäljning, men flera teman kan med fördel anvädas som råd och inspiration för att utveckla andra delar av ett företag.  Ta del av kommande avsnitt genom att prenumerera på Tillväxtpodden via din podd-app och ta del av diskussionen genom att följa oss på LinkedIn: https://www.linkedin.com/company/tillvaxtpodden/ Vill du veta mer om Tillväxtpodden eller komma i kontakt med Peter Önnby; besök vår hemsida på www.tillväxtpoddden.se - - - - - - - - - -  

I detta avsnitt pratar Ken Skoog med George Brontén om fällor man ska akta sig för, stolthet i försäljningsyrket och förutfattade meningar som hindrar oss i vårt yrke. Hur ska man tänka för att bli framgångsrik inom försäljning? Det och mycket mer pratas det om i detta avsnitt av Säljpodden.********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och klicka på “Book a demo” för att få en visning av ett modernt system, som för din säljprocess framåt! Säljpodden samarbetar även med prospekteringsverktyget Qualifier.ai. Det är ett verktyg som inte bara letar upp nya prospekt, utan också automatiskt kontaktar dem. Så gå direkt in på deras hemsida för att boka en demo.******************** See acast.com/privacy for privacy and opt-out information.

Disciplin, ett väldigt tråkigt ord. Men samtidigt så viktigt om du vill bli bra på något eller om du vill utvecklas. Att veta vad man behöver göra är långt ifrån samma sak som att du faktiskt GÖR. I detta kortavsnitt pratar Ken Skoog och George Brontén, grundare och VD av sales enablement och CRM företaget Membrain och författare till kommande boken ”Stop killing deals”, mer om detta viktiga ämne. Varför är disciplin viktigt, hur gör du och vem tar du hjälp av?********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och klicka på “Book a demo” för att få en visning av ett modernt system, som för din säljprocess framåt! Säljpodden samarbetar även med prospekteringsverktyget Qualifier.ai. Det är ett verktyg som inte bara letar upp nya prospekt, utan också automatiskt kontaktar dem. Så gå direkt in på deras hemsida för att boka en demo.******************** See acast.com/privacy for privacy and opt-out information.

En del har uppfattningen att man föds till säljare, den uppfattningen är direkt farlig, polariserande och begränsande och förstör synen på säljare. Att vara säljare är ett yrke att vara stolt över, ett yrke som kräver kunskaper, egenskaper och färdigheter. I detta kortavsnitt pratar Ken Skoog och George Brontén, grundare och VD av sales enablement och CRM företaget Membrain och författare till kommande boken ”Stop killing deals”, mer om detta viktiga ämne. ********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och klicka på “Book a demo” för att få en visning av ett modernt system, som för din säljprocess framåt! Säljpodden samarbetar även med prospekteringsverktyget Qualifier.ai. Det är ett verktyg som inte bara letar upp nya prospekt, utan också automatiskt kontaktar dem. Så gå direkt in på deras hemsida för att boka en demo.******************** See acast.com/privacy for privacy and opt-out information.

I detta kortavsnitt pratar Ken Skoog och George Brontén, grundare och VD av sales enablement och CRM företaget Membrain och författare till kommande boken ”Stop killing deals” mer om systemstöd inom försäljning. Vi överöses enligt George av olika system som vi ofta inte ser värdet av. Det är dags att tänka om. Vi pratar om HUR – i dubbel bemärkelse! Lyssna så förstår du.********************Säljpodden samarbetar med CRM-uppstickaren Membrain. Gå in på Membrains hemsida och klicka på “Book a demo” för att få en visning av ett modernt system, som för din säljprocess framåt! Säljpodden samarbetar även med prospekteringsverktyget Qualifier.ai. Det är ett verktyg som inte bara letar upp nya prospekt, utan också automatiskt kontaktar dem. Så gå direkt in på deras hemsida för att boka en demo.******************** See acast.com/privacy for privacy and opt-out information.

We understand that in most organizations, the the sales manager has become pivotal. They are driving the sales team, which is the company’s engine room. The primary objective of a professional sales manager needs to be: “To achieve consistently superior results through the performance of every key individual.” And yet, according to recent research by the Sandler Research Center: *43% of sales managers do not receive effective training prior to taking up the role. *1 in 3 sales managers last 3 years or less in the role. *32% replied that the ongoing training that sales managers receive is “Not Effective” or “Not Very Effective” *34% said that sales management is not effective or not very effective at coaching and *Only 12% are “very effective” and yet this is THE most critical SM skill *38% said that sales management is not effective or not very effective at recruitment/onboarding skills and only 6% are “very effective” *(1 in 16) The sales leader’s role has never been more critical. In our opinion the paucity of qualified, inspirational, experienced leaders, is one of the main reasons why sales achievement levels continue to plummet. Conclusion: Most sales managers are not receiving the support and guidance they need. What’s to be done? Hosted by Jonathan Farrington, the expert panel of Dave Mattson, George Brontén, Mike Esterday and Keith Rosen discussed and debated this significant topic.

Productivity can be defined as efficiency multiplied by effectiveness. It’s about doing things right and doing the right thing. Too often, salespeople only focus on efficiency. You can do many things efficiently—but still be ineffective. So what’s the key? Listen to this episode of Sales Reinvented with guest George Brontén to find out! George is the founder of Membrain, a multiple award-winning Sales Enablement CRM. He specializes in helping to train sales professionals to become more effective. The goal is to bridge the gap between sales strategy and execution. His expertise is a welcome addition in this episode.  Outline of This Episode [0:30] What is productivity? [1:30] Faulty assumptions about sales professionals [3:10] Steps to take to improve day-to-day productivity [4:35] Attributes that make a great salesperson [5:45] Tools, tactics, strategies [6:40] Top three Do’s and Don'ts [9:50] How Paul defines efficiency [10:35] George’s favorite productivity story Salespeople are not born—they are taught There’s a faulty assumption in the sales industry that anyone in sales was born with a special knack for the industry. In some cases, those people do possess the traits that naturally make them a good salesperson. But George believes it’s a process that can be taught and learned. You can’t just hand someone a goal and expect them to reach it. You must train them and give them the guidance and resources needed to be efficient, effective and productive. A sales professional must be allowed to grow and learn just as in any other profession. Give your team the tools they need to reach success. What is important to the potential client?  Sales isn’t only about selling. To sell well, you need to understand your potential clients and their needs. You need to be able to pinpoint what is important to them and actually engage with them.  Most people can recognize when they’re being sold.  But if you take the time to understand the customer’s needs and connect with them on a deeper level you will be more likely to make a sale.  What does the productivity formula in action look like? George points out that you need to know your craft well. Know the product or service you’re selling inside and out. He shares one of his favorite stories in which a sales team was always falling short of closing. He finally realized that they were afraid to talk to the tech people and didn’t know how to engage them. They had to learn to speak their language. They had to learn the problems that needed to be solved and be able to communicate that they could solve the problem. Their software would resolve an issue that was forcing the tech force to work overtime every single week. Once they figured that out, they tripled their success rate. Problem-solve and systematize George recommends seeking out the friction points in the sales process. Where is the ball being dropped? At what exact point is the sale lost? More importantly—has your best salesperson already solved the problem? Those who are struggling with the sales process can learn and benefit from other peers and managers.  Once you identify the friction points and solve the issues, you can then systematize the process. This is what leads to efficiency, effectiveness, and therefore productivity. It allows your business to train sales professionals properly and not simply expect success. You begin to create it.  Resources & People Mentioned Membrain Connect with George Brontén LinkedIn Twitter The Membrain Blog Connect With Paul Watts  LinkedIn Twitter Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Strap yourselves in for an awesome episode featuring special guest, CEO and founder of Membrain.com – George Brontén!! This week Luigi and George discuss the creation of Membrain as well the key learnings from his time in Sales. Get your pens ready because there are a heap of nuggets in this episode for you to discover.  Don't forget to rate, comment and subscribe to our podcast, let us know what you think and tell us about your own sales experiences, we would love to hear them! Where you can find George:  http://www.linkedin.com/in/georgebronten (www.linkedin.com/in/georgebronten)  https://www.membrain.com (https://www.membrain.com)  The book George recommends for you: https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000 (https://www.amazon.com/Checklist-Manifesto-How-Things-Right/dp/0312430000)    Timestamps:[02:10] – George introduces himself and shares his journey into sales [04:30] – George's early wins and learnings before founding Membrain  [11:00] – Competing with the big brands (Microsoft, Oracle and Salesforce) [15:10] – Key learnings with George [18:00] – Sales and automation: George and Luigi discuss the future of sales [23:55] – What you should be doing to ensure you have a job in the next 2-5 years [28:20] – George's definition of sales enablement [32:25] – The makings of a world class sales team [39:00] – George recommends a book written by a surgeon (what-the?) [43:20] – What good coaching should look like [47:40] – What you can do to build confidence in your career [52:30] – Sales Professionals… are they born or made? [54:02] – (You know what time it is) Sales: A science or an art? [54:20] – Biggest influence in George's career [55:20] – One thing George would have done differently   

There are few subjects that generate as much enthusiasm and excitement amongst sales professionals as sales process. Well, maybe not... But that's about to change. In this episode I'm thrilled to have George Brontén CEO of Membrain on the show, and he's here to transform the way you think about sales process. Gone are the days of clunky over engineered processes that nobody follows. Now, with the advent of technology like Membrain, companies are starting to realize just how much of an impact process can have on sales performance across a whole organization. In this episode we cover [+] What makes a high performance sales process [+] How to avoid key pitfalls when creating and iterating on your own process [+] How to get your team bought into your sales process [+] The importance of having different processes for dynamic sales situations [+] How technology can enhance and maximize the likelihood of a sales team following a process And much more besides. Full show notes and resources here: https://www.refract.ai/blog/sales-process-power

Leaders that lead differently inspire others to be themselves in their leadership abilities. Life and communication coach Laleh Hancock shares some insights about leadership, giving up control over your staff, the importance of handling your finances, and how curiosity is a critical and direct link to improving motivation and communication-based issues that challenge organizations. She also explains why having long-term vision is a must for every company. Laleh is a management and professional services consultant and facilitator of Wealth Creators Anonymous, a special program by Access Consciousness. George Brontén, a life-long entrepreneur and the founder and CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy, dives into the assumption most people have about sales. In an insightful talk, he discusses the right and wrong ways commissions are being implemented by companies. He explains why caring for the buyers and putting them at the center of everything is the key to a successful business. George also explores how CRM can help any sales personnel become more efficient and successful in their field. Love the show? Subscribe, rate, review, and share!Here’s How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

I veckans avsnitt gästas vi av stjärnsäljaren och entreprenören George Brontén, grundare av företaget Membrain. Med George pratar vi om: - Hur det är att bygga ett bolag från grunden -  utmaningar som George stött på och även vad som är allra roligast med den typ av resa - CRM, vikten av att dokumentera och hur ansvarsfördelning för denna typ av system bör se ut mellan säljare och säljchef. Detta och mycket annat så in och lyssna! Länk för anmälan till Live-podd-> https://women-in-sales-livepodd-med-sellsation-studentwork.confetti.events/?fbclid=IwAR2MOIKkMSwByhd-ugPOn16kWxQK3FuhfBsqsU9-PN2EenLh4nAsPGQ5Hrg

I detta avsnitt gästas Tillväxtpodden av George Brontén, grundare coh VD för Membrain. Tillsammans med Niklas och Peter så diskuterar vi hur Sales Enablement kan användas för att skapa tillväxt. I början av avsnittet berättar George bakgrunden och syftet till Sales Enablement. Därefter fokuserar vi på hur synsättet inom Sales Enablement kan användas för att öka tillväxten samt vilken kompetens och förmåga bolag behöver ha för att lyckas. Till sist berättar George om Sales Enablement society som finns i USA idag, men som han planerar att starta upp här i Sverige. Boken som vi rekommenderar om Sales Enablement är skriven av Tamara Schenk och heter Sales Enablement; a Master Framework to Engage, Equip, and Empower A World-Class Sales Force.

Brevet partners Brian Williams and Ralph Grimse discuss the importance for Sales Enablement functions to begin 2019 planning and the corresponding budget strategies required to ensure success. Brian and Ralph are joined by Membrain Founder and CEO, George Brontén to discuss sales enablement planning and how technology is relevant to the discussion. About our Guest: George Brontén, Founder/CEO Membrain A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing. With the life motto “Don’t settle for mainstream”, George is always looking for new ways to achieve improved business results using innovative software, skills and processes. In 2008, after realizing that the sales profession needs to evolve because of the Internet and global competition, George had a vision to increase b2b sales effectiveness using modern saas technology. Since then, George and his team have worked with thought leaders and studied research to identify the success factors behind successful sales organizations and build technology to help companies to consistently reach their targets.

George Brontén, CEO of Membrain, joins me for the second time on this episode.

Stjärnsäljaren och entreprenören George Brontén berättar hur han som ung säljchef misslyckades med sina nyanställda säljare och därefter bestämde sig för att skapa en lösning på problemet med hjälp av struktur och metodik. Och så jämför vi Social Selling med en saltgurka!

George and I discuss whether there is a global crisis in sales effectiveness, stories of sales gone wrong, and factors that help a sales rep be more effective.