Bits about Books

Tahira Endean is the Author of Intentional Event Design, “Our Professional Opportunity” and Our KPI is Joy, Using Live Events to Catalyse, Happiness, Productivity and Trust. She is also the Co-founder of Strategy Table – helping companies Transform Team Dynamics Through Expert Meeting Facilitation. Tahira is a curious event designer and education curator for the MICE industry. She is passionate about global travel, intentional event design and the integration of technology into our lives and events to enhance the human experience. Tahira wore her “Association Hat” as Head of Events for SITE from 2019 through the pandemic and until we returned to events fully in 2023. Change is inevitable, and in 202,3 Tahira put her passion for life-long learning into practice to earn an MSc in Creativity and Change Leadership. Tahira continues to educate the next generation, teaching Event Strategy and Design at the British Columbia Institute of Technology. Tahira Endean Deeply committed to the industry, Tahira has been recognised for a range of contributions, including 2022 Influencers with Northstar Meetings, SmartMeetings – Women in Meetings Visionary (2021), MeetingsToday Top 20 Trendsetter (2018), a MeetingsNet Changemaker (2016), the MPI BC Chapter Mentor of the Year (2018), among others.  In 2015, Tahira was inducted into the Meetings Canada Hall of Fame in the Big Idea category.  Driven by a fascination with what we are learning about neuroscience and the power of the five senses to enhance memory, knowledge retention, and improve connections, she is continually seeking appropriate ways to design the most relevant incentive, meeting and event environments.  Tahira also loves travel, cooking, time with her family, and anything with bubbles! Our KPI is Joy Tahira speaks to Subhanjan about why humans connect and that the experience of attendees and participants at events should be the paramount criterion for event design. Ultimately, people want to connect and experience empathy and joy at such gatherings. This is the subject of her book “Our KPI is Joy”. Events are costly, and when organisers plan them, they typically look at factors such as display effectiveness, website functionality, technological efficiency and a host of other such criteria. But they ought to spend at least a tiny amount of their resources on thinking about the human experience. The customer journey starts with the anticipation phase, when they start packing for the journey to the event. Great events should make the arrival, the registration, and the welcome- all of these memorable experiences for the attendee. After all, out of three or four-day events, most people tend to remember only six minutes of the entire engagement after a while. Run time – 01:02:18 mins. Links for Subhanjan subhanjan@pitch.link https://www.linkedin.com/in/subhanjansarkar

Enrico Gallorini explores the transformative power of live events in his book, "In-Person: A Journey Through the Unstoppable Evolution of Events."

The Trusted Advisor — Insights from Charles H. Green in conversation with Subhanjan Sarkar

The Algebra of Sales and Persuasion— Insights from Brad David Ball in conversation with Subhanjan Sarkar

Stu Heinecke on his book, "How To Get A Meeting With Anyone", in conversation with Subhanjan Sarkar

Insights from Peter Cohan on his book, "Suspending Disbelief", while in conversation with Subhanjan Sarkar.

Insights from Ted McKenna on his book, "The Activator Advantage", in conversation with Subhanjan Sarkar.

Insights from Geoffrey Burch on his book, "Resistance is Useless", in conversation with Subhanjan Sarkar.

Alistair Croll shares insights from Just Evil Enough while in conversation with Subhanjan Sarkar in this episode.

Expert insights from Cold Call Algo, shared by authors Justin Michael and Charles Needham in dialogue with Subhanjan Sarkar.

Mark Schenkius shares insights from The Other Side of Sales on B2B buyer behaviour, modern negotiation, and creating true win-win sales outcomes.

Larry Kulchawick on his book, "The Invisible Industry - The Evolution of Trade Shows", in conversation with Subhanjan Sarkar

How to Minimize Business Failure— Insights from Ulhas Kamat on his latest book in this episode with Subhanjan Sarkar

Richard Harris talks about his book, "The Seller's Journey: Your Guidebook to Closing More Deals with N.E.A.T. Selling".

Mastering Disruption— Insights from K. Ganesh.

"Audacious— How Humans Win in an AI Marketing World" — Insights from Mark Schaefer.

Undressed: The Unfiltered Story of My Failed American Dream and How It Lead to Success — Insights from Gregory L. Vetter.

In Conversation with Million Dollar Winback — Insights from Dan Pfister.

In Conversation with Never Sell Again— Insights from Stan Peake.

In Conversation with Wes Bush., Author, The Product-Led Playbook

In Conversation with Julienne B. Ryan, Author, "The Learned-it-in Queens Communications Playbook and Workbook". She speaks to Subhanjan Sarkar in this episode on her book, "The Learned-it-in Queens Communications Playbook and Workbook"

In Conversation with Graham Shaw, Author, "The Speaker's Coach". He speaks to Subhanjan Sarkar in this episode on his book, "The Speaker's Coach"

In Conversation with Kristie K. Jones, Author, "Selling Your Way In". She speaks to Subhanjan Sarkar in this episode on her book, "Selling Your Way In"

In Conversation with Bob Burg, Author, "The Go-Giver". He speaks to Subhanjan Sarkar in this episode on his book, "The Go-Giver"

In Conversation with Charles S. Birney, Author, "The Tao of Podcasting". He speaks to Subhanjan Sarkar in this episode on his book, "The Tao of Podcasting".

In Conversation with Amit Agarwal, Author, "The Ultimate Sales Accelerator" (Updated Edition). He speaks to Subhanjan Sarkar in this episode on his book, "The Ultimate Sales Accelerator" (Updated Edition).

In Conversation with Georgiana Laudi, Author, "Forget The Funnel". She speaks to Subhanjan Sarkar in this episode of her book, "Forget The Funnel". The post Bizcast: Bits about books – In Conversation with Georgiana Laudi, Author, “Forget The Funnel”  appeared first on Business Podcast Network.

In Conversation with Ted McKenna, Author, "The Jolt Effect". He speaks to Subhanjan Sarkar in this episode on his book, "The Jolt Effect" The post Bizcast: Bits about books – In Conversation with Ted McKenna, Author, “The Jolt Effect”  appeared first on Business Podcast Network.

In Conversation with Emilia Korczynska, Author, "Content Operations". She speaks to Subhanjan Sarkar in this episode on her book, "Content Operations" The post Bizcast: Bits about books – In Conversation with Emilia Korczynska, Author, “Content Operations”  appeared first on Business Podcast Network.

In Conversation with Stu Heinecke, Author, "How To Grow Your Business Like A Weed". He speaks to Subhanjan Sarkar in this episode on his book, "How To Grow Your Business Like A Weed" The post Bizcast: Bits about books – In Conversation with Stu Heinecke, Author, “How To Grow Your Business Like A Weed” appeared first on Business Podcast Network.

In Conversation with Justin Michael, Author, Sales Superpowers. He speaks to Subhanjan Sarkar in this episode on his book, Sales Superpowers The post Bizcast: Bits about books – In Conversation with Justin Michael, Author, Sales Superpowers appeared first on Business Podcast Network.

In Conversation with Mark W Schaefer, Author, "Belonging To The Brand: Why Community is the Last Great Marketing Strategy". He speaks to Subhanjan Sarkar in this episode on his book, "Belonging To The Brand: Why Community is the Last Great Marketing Strategy". The post Bizcast: Bits about books – In Conversation with Mark W Schaefer, Author, “Belonging To The Brand” appeared first on Business Podcast Network.

In Conversation with Gretchen Gordon, Author, "The Happy Sales Manager". She speaks to Subhanjan Sarkar in this episode on her book, "The Happy Sales Manager". The post Bizcast: Bits about books – In Conversation with Gretchen Gordon, Author, “The Happy Sales Manager” appeared first on Business Podcast Network.

In Conversation with Joey Coleman, Author, "Never Lose An Employee Again". He speaks to Subhanjan Sarkar in this episode on his book, "Never Lose An Employee Again" The post Bizcast: Bits about books – In Conversation with Joey Coleman, Author, “Never Lose An Employee Again” appeared first on Business Podcast Network.

In Conversation with Melina Palmer, Author, "What Your Customer Wants And Can't Tell You". She speaks to Subhanjan Sarkar in this episode on her book, "What Your Customer Wants And Can't Tell You" The post Bizcast: Bits about books – In Conversation with Melina Palmer, Author, “What Your Customer Wants And Can't Tell You” appeared first on Business Podcast Network.

In Conversation with Purna Virji, Author, "High-Impact Content Marketing". She speaks to Subhanjan Sarkar in this episode on her book, "High-Impact Content Marketing" The post Bizcast: Bits about books – In Conversation with Purna Virji, Author, “High-Impact Content Marketing” appeared first on Business Podcast Network.

In Conversation with Peter E. Cohan, Author, "Great Demo!". He speaks to Subhanjan Sarkar in this episode on his book, "Great Demo!" The post Bizcast: Bits about books – In Conversation with Peter E. Cohan, Author, “Great Demo!” appeared first on Business Podcast Network.

In Conversation with Wayne Clancy, Author, "Differentiate To Win". He speaks to Subhanjan Sarkar in this episode on his book, "Differentiate To Win" The post Bizcast: Bits about books – In Conversation with Wayne Clancy, Author, “Differentiate To Win” appeared first on Business Podcast Network.

In Conversation with Caryn Kopp, Author, "Biz Dev Done Right". She speaks to Subhanjan Sarkar in this episode on her book, "Biz Dev Done Right". The post Bizcast: Bits about books – In Conversation with Caryn Kopp, Author, “Biz Dev Done Right”   appeared first on Business Podcast Network.

In Conversation with Radhika Dutt, Author, "Radical Product Thinking". She speaks to Subhanjan Sarkar in this episode on her book, "Radical Product Thinking". The post Bizcast: Bits about books – In Conversation with Radhika Dutt, Author, “Radical Product Thinking”   appeared first on Business Podcast Network.

In Conversation with Glenn Poulos, Author, "Never Sit In The Lobby". He speaks to Subhanjan Sarkar in this episode on his book, "Never Sit In The Lobby". The post Bizcast: Bits about books – In Conversation with Glenn Poulos, Author, “Never Sit In The Lobby”  appeared first on Business Podcast Network.

In Conversation with Carole Mahoney, Author, "Buyer First". She speaks to Subhanjan Sarkar in this episode on her book, "Buyer First" The post Bizcast: Bits about books – In Conversation with Carole Mahoney, Author, “Buyer First”  appeared first on Business Podcast Network.

In Conversation with Andrea Waltz and Richard Fenton, Authors, "When They Say No". In this episode they speak to Subhanjan Sarkar on their book, "When They Say No". The post Bizcast: Bits about books – In Conversation with Andrea Waltz and Richard Fenton, Authors, “When They Say No” appeared first on Business Podcast Network.

In Conversation with Ton Dobbe, Author, "The Remarkable Effect". He speaks to Subhanjan Sarkar in this episode on his book, "The Remarkable Effect" The post Bizcast: Bits about books – In Conversation with Ton Dobbe, Author, “The Remarkable Effect” appeared first on Business Podcast Network.

In Conversation with Ashley Welch, Author, Naked Sales. She speaks to Subhanjan Sarkar in this episode on her book, Naked Sales – How Design Thinking Reveals Customer Motives and Drives Revenue The post Bizcast: Bits about books – In Conversation with Ashley Welch, Author, Naked Sales – How Design Thinking Reveals Customer Motives and Drives Revenue appeared first on Business Podcast Network.

In Conversation with Mark Boundy, Author, Radical Value. He speaks to Subhanjan Sarkar in this episode on his book, Radical Value The post Bizcast: Bits about books – In Conversation with Mark Boundy, Author, Radical Value appeared first on Business Podcast Network.

In Conversation with Julia Nimchinski & Justin Michael, Authors, "Reinventing Virtual Events". They speak to Subhanjan Sarkar in this episode on their book, "Reinventing Virtual Events". The post Bizcast: Bits about books – In Conversation with Julia Nimchinski & Justin Michael, Authors, Reinventing Virtual Events appeared first on Business Podcast Network.

In Conversation with Dr. Cindy McGovern, Author, ‘Sell Yourself'. She speaks to Subhanjan Sarkar in this episode on her book, ‘Sell Yourself'. The post Bizcast: Bits about books – In Conversation with Dr. Cindy McGovern, Author, Sell Yourself appeared first on Business Podcast Network.

In Conversation with Ramesh Dorairaj, Author, "Games Customers Play". He speaks to Subhanjan Sarkar in this episode about his book, "Games Customers Play". The post Bizcast: Bits about books – In Conversation with Ramesh Dorairaj, Author, Games Customers Play appeared first on Business Podcast Network.

In Conversation with Dhruv Nath, Author, “The Dream Founder”. He speaks to Subhanjan Sarkar in this episode on his book, “The Dream Founder”. The post Bizcast: Bits about books – In Conversation with Dhruv Nath, Author, The Dream Founder appeared first on Business Podcast Network.

In Conversation with Ted Olson, Author, Feel Good About Selling. He speaks to Subhanjan Sarkar in this episode on his book, Feel Good About Selling The post Bizcast: Bits about books – In Conversation with Ted Olson, Author, “Feel Good About Selling”  appeared first on Business Podcast Network.