Podcasts about hear russell

This is the concluding part of Ange's interview with goldsmith Russell Lownsbrough who she knows from Morley College. Russell is a well established specialist in wax carving for jewellery and miniature sculptures. Furthermore Russell is the author of ‘Wax carving for Jewellers', a new and essential guide to all budding wax carvers.In this episode you'll:Hear Russell's hints about his favourite commissions and he shows Ange a piece he created to woo a girl - which has serendipitous links to one of Russell's favourite artists.Find out what Russell's favourite ‘material' to work with is - it's a good one.Hear Russell share some of his studio listening: from movie soundtracks to playlists (you can even find some on Spotify).Also hear some great advice for aspiring jewellers: from coping with self-employment and niche skills to networking.Find out Russell's preference between fine and contemporary jewellery, and why!Discover Russell's USP and why it's made him successful.Be pleased to hear that Russell has something he's not good at Hear Ange and Russell get a tad sweary (oops!) about self-promotion.David J LillyInstagramWebsiteAnge BenjaminInstagramWebsiteRussell LounsboroughInstagramWax Carving WebsitePersonal WebsiteIf you're in the North of the UK in September you can see Russell's work at Goldsmiths Fair North @goldsmithsnorthRUSSELL'S INSPIRERS ARE: Rene Lalique, the greatest jeweller of all time.Georges FouquetKevin CoatesGerda FlockingerJohn Paul MillerLydia CourteilleRichard MawdsleyWendy RamshawSolange Azagury PartridgePatrick WoodroffeAlphonse MuchaRodney MatthewsIan GibsonAlan AldridgeMartin BowerArthur RackhamEdmund DulacBoris VallejoFrank FrazettaAntonio CanovaAuguste RodinUmberto BoccioneJoin us next time for more insight into our creative processes, latest projects and how 2023 is moving along.Want to submit a question? Email your jewellery (or other) questions to: littlegemsonjewellery@gmail.com

Is Russell Steeley getting back behind the wheel of a monster truck? Jimmy Creten and 2Xtreme Racing's longtime hired gun has had his phone ringing, and this veteran is getting the itch again! Hear Russell share his story traveling coast-to-coast as the driver of Iron Outlaw and Bounty Hunter, as well as accomplishing a couple firsts for the popular Knucklehead truck! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/mt-outlaws-podcast/support

“Go Hawks” --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/chrisdurhamshow/support

Russell Greene played 304 games of VFL football for St Kilda & Hawthorn, including 3 Premierships during his career. He made his debut for the Saints in Round 1, 1974 vs. Fitzroy but is more well known for playing his last game for St Kilda in Round 8, 1980 and his debut for Hawthorn in Round 9, 1980. Hear Russell's full story on You Can Always Tell Em You Played 1 Game with Kevin Hillier & Paul Daffey

Russell Greene played 304 games of VFL football for St Kilda & Hawthorn, including 3 Premierships during his career. He made his debut for the Saints in Round 1, 1974 vs. Fitzroy but is more well known for playing his last game for St Kilda in Round 8, 1980 and his debut for Hawthorn in Round 9, 1980. Hear Russell's full story on You Can Always Tell Em You Played 1 Game with Kevin Hillier & Paul DaffeySee omnystudio.com/listener for privacy information.

Two quick comments that Lindsey Stirling made at Funnel Hacking Live that could change your life. On today’s episode Russell shares comments made by Lindsey Stirling at Funnel Hacking Live 2019, and how they relate to his own journey in marketing. Here are some of the awesome things to listen for in this episode: Hear Russell’s perspective to comments Lindsey made at Funnel Hacking Live between songs. Find out how Lindsey got started on YouTube, and how it seems similar to things other marketers have probably done. And see why Lindsey and Russell both think that finding success can change who you are, and how they have been able to stay grounded. So listen here to find out how Lindsey Stirling has found success, and why her journey seems so familiar. ---Transcript--- Hey everybody this is Russell Brunson. Welcome back to the Marketing Secrets podcast. I am really, really excited for this episode and the next episode. I’m excited about all of them, otherwise I wouldn’t publish them, but these are two I’m really excited about because this is based on something amazing that happened at Funnel Hacking Live. For those who were there, you experienced it. And my guess is even if you were there, you may have missed these two comments made by Lindsey Stirling that had such a big profound impact on me. So I wanted to actually share them with everybody today and hopefully it will give you guys the same impact as well. Alright everybody, so this year at Funnel Hacking Live. I guess it was last year now, still this year, but the most recent Funnel Hacking Live, I wanted to end the event with something amazing. In the past two years prior we had Tony Robbins come, which is always amazing, but I wanted to do something different and fun and unique. We went back and forth and finally we decided to do a concert. And we thought, who should we get to do a concert? And after a lot of brainstorming, going back and forth we decided to invite Lindsey Stirling. And if you don’t know who Lindsey Stirling is, go to YouTube and look her up. You’ll see she was on America’s Got Talent a few years ago, she’s a dancing violinist. She got kicked off after of seasons, and then a little while later she came out and blew up and became this huge thing and is amazing. Her videos on YouTube, her music is amazing. So we thought it would be so much fun to have her come and play violin and dance and do her whole thing at Funnel Hacking Live, and I was excited for her because it’s unique, a lot of people hadn’t heard of it, and those who had seen her perform knew how much fun it was. And she doesn’t perform a lot, in fact, she hadn’t performed in over a year when she came to Funnel Hacking Live. But they came and performed and the performance was insane. I can’t even tell you how cool. It was so much cooler than I had hoped for. I think everyone had an amazing experience. But after she performed I had a chance to do a live Q&A with her, and that will actually be the next episode. I’m going to share the live Q&A with you because it was very powerful as well. But during her performance, twice she took a break from dancing and playing the violin and she came and spoke into the microphone and she dropped some gold nuggets that were so powerful. And my one fear is that, because it’s an event and there’s so much stuff that happened over the four days and this is the last thing, and you’re listening and sucked into the entertainment, that I didn’t want people to miss these two comments, because I thought both of them were so, so, so powerful. So I went back to the videos and found those clips of her and I’m going to play both of those clips so you can hear them, and I’m going to set up each one. So I’ll set up the first one right now. So this was after she had come and sang, not sang, played the first song, and she came and introduced herself to the funnel hacking community, which is kind of fun. But she told her story about, you know we always talk about how in Clickfunnels you’re one funnel away, and she told her story about how she was, a very similar thing happened to her where she found out about YouTube, and I don’t want to spoil the surprise, but she tried, she published, she published, and she published and tried and tried and tried, until boom, one of them hit. And she’s going to tell you guys that story right now, but as you’re listening to this just think back, because I guarantee wherever you are in your business right now, if you’re in the beginning phase or if you’re in the middle, wherever you’re at, we’re always hitting these plateaus, we’re always hitting these things. And this, as I’m listening to it again tonight, gave me, re-inspired me about yes, I gotta keep publishing, keep putting it out, keep moving it forward, so hopefully it will do the same for you. So I’m going to queue up this first clip and then we come back and I’ll explain the second one right after. Lindsey: Wow, you guys, thank you. Thank you so much. What an amazing, enthusiastic group. It is an honor literally to perform in front of people who give me energy back. So thank you so much. That’s how I see a performance, it’s an exchange. We will work our butts off up here, and we appreciate it when you give us something to feed off of and to thrive with. So what’s up my funnel hackers, my Clickfunnelers, funnelers, what’s the proper term? Oh I got it the first time. What’s up funnel hackers? How are you? You know, they brought me not only because I’m a violinist, and a dancer, but also they really brought me here because I can speak your language. I can use words like algorithm, data, analytics, yeah? Okay. Beta testing, I don’t know. But you know, being at this event and the energy, the extreme amount of positive energy and the pure excitement that I can just feel in this room with what you’ve experienced this week, it gets me super amped, because I remember when I first found my first bit of success. You know I was playing open mic nights and I was doing all the thankless gigs just trying to get anyone to listen to my music, for years. And then I remember sitting one day, I heard about this class that was being taught after hours of school at BYU, and it was a onetime little seminar on the platform of YouTube. And I remember thinking, well, this sounds interesting. I don’t really get what it’s all about, but for some reason I went. And the same enthusiasm that I feel from you guys, is what I experienced as I sat in this little seminar, this three hour long, I guess tutorial of how to use YouTube as a marketing platform. And my mind was blown. I remember leaving that room knowing that this was the way. And I’d been getting pretty discouraged. I’d been doing so much and nothing was happening. And I was kind of at my most like, well, I just don’t know how much longer I can continue this, type of a phase. And that is when I went to this YouTube class and it clicked and I just knew that this was how I was going to make it. I knew it was going to work too. And I can sense that same excitement and enthusiasm from you guys. And when you get that you can work forever. You can work endlessly because you’ve got that fire under you. And you know I started my YouTube channel literally the next day, started putting up videos. And it was about ten months later, after putting up quite a few videos, that finally the video hit that changed my life and within 24 hours that video had a million views, and I remember for me at the time, I had like 100,000 subscribers, which I was very excited about, very proud of those. But you know at this point, I got several, maybe like 50,000 views a day on a good video. And to get a million in a day I remember thinking that my computer or the internet was broken. Something had to be wrong. But then I realized, I think my life just changed. And the thing that’s really cool about this story to me, looking back on it in hindsight, is that you never know when your moment is going to be. I think for almost every artist or entrepreneur you know, you work, you work, you work and then all the sudden you’re an overnight success to the rest of the world, but you never know if that breakthrough moment is literally tomorrow or if it’s in a month, if it’s in a year. So that’s what kept me going, it kept me excited, was the fact that it could have been just around the corner any day, and then finally this next song, Crystallized, is the song that changed my life. Russell: Alright, wasn’t that awesome. So good. Now I’m going to set up the second one, because this one I think is even more powerful. It’s interesting, as I’ve been doing this business now for 15+ years, I’ve seen a lot of people in different situations, people who are onstage are one way, and people offstage are different. I’ve seen people who came in as really good people, and the industry made them a lot of money, made them a lot of fame, and a lot of people lost their way. And it’s very, very sad to me. In fact, one of the things that I would say my biggest fear is that my journey in this whole thing is that I’m going to lose myself, or lose my way. And I’m very conscious of that, and very careful of that, along the journey. And it’s been sad as I’ve seen so many people that I love and care that have lost their way as success has come to them. Anyway, it was interesting because Lindsey during her second break during her performance talked about this with herself and the commitment and the covenants she made with God to, that if he was going to bless her with success, she would be willing to go wherever he wanted her to go, that she wouldn’t change and she would remain the same. And it was such a, for me, such a powerful moment that I think a lot people probably missed, but it was one of the most powerful ones of Funnel Hacking Live for me. So I want you to hear in her own words the next clip, where she tells about that commitment that she made. And hopefully as you guys are listening to this, once again, no matter where you are on your business right now, especially if you’re at the beginning stage, I challenge you to make that same commitment to God or whoever you believe in, to remain the same. To not shift as a person, not become a bad person, or shift because of fame or money or success. Because you know, when all is said and done, none of that stuff really matters. It only really matters how we treat people along the way. So with that said, I’m going to let you guys listen to the last clip from Lindsey, and then on the next podcast episode, I’m going to bring you guys in behind the scenes of the live Q&A I did at Funnel Hacking Live. Lindsey: Thank you so much, you guys. You know I wrote that song from the place of the independent woman inside myself. I don’t need a man to hold my hand, but I want one to hold my heart. It was kind of my, “I don’t need a man, but I need a man” song. And you know, sorry, I am a little out of shape, if you can’t tell by my heavy breathing. But you know, in this pursuit, when I look back at where I came from and where I am now, in this pursuit of following my dreams, you know it’s such an interesting process to make sure that, the things that were important to you when you started are the things that are important to you when you get to wherever it is you’re going. And you know, I’m a very, very spiritual person. I’m also very, very religious. And when I first started to see that my career was becoming an actual career and things were happening and opportunities were coming, and I realized “Oh my gosh, I think this is working.” In a way, it terrified me, because I thought to myself, I don’t want to change. I don’t want to lose myself in the process of all this. So I remember I made a promise right then and there to God, and I promised God that I would do everything I could to stay on the foundation that had brought me to this point. And be true to the values I had lived by up to that point and my beliefs. Because that had been a foundational element of my life and I figured if I kept that, there’s only so far off I could go if my foundation is the same. So I made this promise to God that if I’m going to do everything I can to keep my end of this bargain and to stay true to who I am, and in return take me wherever you want me to go, wherever is meant to be. And you know, some people, especially when I first was getting a lot of traction and a lot of success, people thought I was so smart, and I had just beat the system, I’d found this backdoor way into the music industry, and this girl is really, really smart, is what everybody was saying. But the fact of the matter is I was so led and guided and I feel like I owe so much of my success to that promise I made in my college apartment in Provo, Utah. And you know, this next song is called Mirage, and I think the concept of a mirage is so interesting because it’s this thing in the distance that looks appealing whether its, you’re lost in the desert, that’s the easiest way to think of a mirage. If you’re lost in the desert and you’re so thirsty, so, so thirsty, you’re dying of thirst, and in the distance you see a little pool of water. And you can chase that pool of water with everything you’ve got, trusting that mirage, you’ll get there and there will be nothing to sustain you. And that’s how I think of goals and dreams. They’re wonderful to chase, but if that’s all you’re after is the end goal, you lose sight of your foundation, you will get there and you’ll realize there’s nothing to sustain you.

Listen to part 2 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to create your irresistible offers. On today’s episode you will hear part 2 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Hear Russell give ideas for a written offer, an audio offer, and a video offer, that are all super easy. Find out why it’s so important to not be a commodity and how you can avoid it. And see why Russell always has several things he can use to bulk up his offers. So listen here to hear the second part of Russell’s keynote presentation at this year’s Funnel Hacking Live. ---Transcript--- Hey everyone this is Russell. Welcome back to the Marketing Secrets podcast. I hope you enjoyed the first 25% of my keynote presentation at Funnel Hacking Live. During today’s episode I’m going to start diving deeper into actually how you create an offer. We talked about so far the fact that the offer increases the value, you have to have amazing offers because that’s how you decommoditize yourself and how you make people desire and lust and go crazy for the thing you’re trying to sell. So the next thing is like, “Okay, that’s cool Russell, but you know I’m selling physical products, and I’m doing this or whatever and I don’t know how to bulk up my offer.” And the easiest way to bulk up offers is with information products. So the next section of my presentation, I started going deeper into exactly how to create information products. I walk through nine different ways that I think you’re going to enjoy. We’re going to kind of go through nine different ways, and then do a couple of potential exercises and things like that, and then we’re going to move into story. So with that said, I’m queue up the theme song and jump into part two of my keynote presentation. So the question is, how do you do that? Some of you guys are like, “I sell this thing, how do I make it sexier? How do I make an offer?” So the fastest way to increase an offer is to bulk it up by adding other types of information products. So I’m going to go through a couple of ways you guys can create quick information products to bulk up any offer without actually having to write a book. Does that sound like fun? Alright cool. So I’m going through 3 different things you can do. Number one, there are written words, but I’m going to show you how to do that without actually writing any words. Number two is audio and number three is video. This will give you guys ideas so no one will be able to say, “I can’t create an offer, Russell.” With these things I’m going to show you, you can create millions and millions of offers. In fact, if you start looking at everything I do, you’ll notice there’s always one of these three things I’m using to bulk up my offers every single time. So the first are written things. So the first thing I want to show you guys is, how many of you guys would love to have a book but you don’t want to write a book? Books are the most painful part of anything I’ve ever done, ever. By far. So this is a book that was a crowd source book called chicken soup for the soul. How many of you guys have read Chicken Soup for the Soul? How many of you guys have read one of the 8 million versions since then? The most amazing thing about this book is that they authors who wrote this book didn’t actually write any of the words in the books. Isn’t that great? Yet, they still made millions and millions and millions and millions of dollars. The other day my son came into my little office, it was Bowen again, he came in and he saw this book and he said, “Dad, is that your new book?” and I said, “Yeah.” And he said, “You wrote another new book?” I was like, “Well, kind of.” And he’s like, “What do you mean kind of?” I’m like, ‘Well, I wrote the title and that was it.” He’s like, “Did you cheat?” I’m like, “No, I didn’t cheat. I have 30 people who’ve got Two Comma Club awards write how they would get a two comma club award if they could do it again.” He’s like, “And then they just wrote the chapter?” I said, “Yeah, then I put it in a book, then we sell the book.” And he’s like, “But you didn’t write anything.” I’m like, “I wrote the title. It’s a really good title.” And he’s like, “I don’t think that’s a real book dad.” I’m like, ‘No, it really is.” How many of you guys inside whatever business you’re in could find a whole bunch of experts in whatever it is, and you could write a book like this? This book alone, we did the very first launch of the one funnel away challenge where we gave this away, and we closed it down for like four months, people were auctioning these things off. Someone sold one for over $500 on eBay. People were going crazy for this book. Now when we’re launching one funnel away challenge again, we’re like, ‘you guys get this book.” And people flip out. People buy just because they want the book, and I didn’t write a word of it. So think about this, how could you guys like, Chicken Soup for the Soul trailblazed it for us, I trailblazed it for you, how could you guys do that same thing in your market? Find people around you and be like, “Let me interview you,” do 30 of you, or 20  of you, or 10 of you and put together and make a book. There’s a million things you could do with that, but it’s a fast, easy way to create a book but you don’t actually have to do it. Number two way to get written books really fast is to compile examples of stuff. How many of you guys have read my 108 Split Tests book? This is literally just screen shots of 108 of our split tests and people go crazy for it. How many of you guys are doing stuff in your business or whatever it is you do, where you have this byproduct? We weren’t planning on selling this, we were just doing split tests and it takes screen shots of the split tests and eventually two years later we’re like, we should just put these all in a book. We just compiled a whole bunch of examples and we sold it. This right here, how many of you guys are members of Funnel University? Every month we find a couple of funnels, we compile them, talk about them, and show them to people. Not my funnels, other people’s funnels. We just find the cool ones and we show them and put them in a newsletter. How many of you guys have seen this book, the 74 Funnel Swipe File? None of you guys have seen it yet. Another product coming out soon to a funnel near you. Same thing, we’re just compiling cool stuff. How many of you guys have seen cool stuff before? You should just compile it then, make a book, and then it’s amazing. More people have probably read this book than my other books that I spent years slaving on to write, and they’re like, ‘Oh, this is better.” One of my favorite ones, this is kind of a tricky one. How many of you guys have heard of the public domain before? This is where Walt Disney got all his ideas by the way, he never wrote anything. He just went to the public domain and he’s like, “Oh sweet, someone wrote a story about a beauty and a beast, or about a snow princess, or about all these things.’ He found public domain stories and produced movies out of it. Anything that was written pre-1923 in the United States is in the public domain and you can republish it as your own. One of my friends, Matt Furey, he took this old 1914 wrestling course, Farmer Burns, published the book and made over a million dollars selling that course. Have any of you guys read Think and Grow Rich? Master Key Systems? Tons of the books that you guys know and are aware of are all in the public domain, you can republish them. There are two places I go for public domain stuff. Number one I go to Gutenburg.org, everything on Gutenburg.org is on the public domain. They just publish, there’s like 50,000 ebooks there, you could find one in your market, you can take it and republish it as your own. The second secret, I go to eBay and eBay in the non-fiction book section, you can search by year, so I search by year and I start typing keywords in my market. And you will be amazed at how many amazing books that have been written that people are selling on eBay for $1.50, that you can then republish and sell for whatever you want. Bundle inside of your offer to quickly get amazing books. Okay, so there’s three fast ways to make books. Crowd source them, compile a bunch of examples, or go in the public domain. Okay now here’s a concept I need you guys to understand as we move from the first three to the next three and beyond. This will make this whole process simpler for you. The concept is this, people will spend more money for the exact same content packaged in a different way. I’ll say it again. People will spend more money for the exact same content packaged in a different way. When I first started this business, I remember going to events like this and the speaker, it seemed like every single time some speaker would say, “Who here has read Think and Grow Rich?” By the way, how many of you guys have read Think and Grow Rich? Which is in the public domain by the way, so you guys can all publish and make Think and Grow Rich for Dentists, Think and Grow Rich for Surfers, Think and Grow Rich for whatever, it’s ready for you. But anyway, I kept hearing that so I went and bought the book and I was like, I’m so excited to read the book, and I put it next to my bed stand and it sat there for months and months and then years. And every time I’d go to an event, they’d be like, “Who read Think and Grow Rich?” I’d raise my hand, well I haven’t actually read it. I have it, someday I’ll read it. And one day I remember feeling guilty and I went on eBay and I typed Think and Grow Rich Cd’s and someone was selling the CD course of it. So I bought the CDs, go it in my car and for the next 3 weeks, I started “reading” Think and Grow Rich in my car. What’s interesting about this, the book Think and Grow Rich cost me $9.97 on Amazon. The CDs cost me $97 on eBay. So I literally paid ten times more money for the exact same thing packaged in a different way. Was there any difference between the book and the audio? It was literally word for word. Some dude read the book and then it became CDs and I spent ten times as much. This is the lesson for you guys. How many of you guys read the Dotcom Secrets book? How many of you guys read the Expert Secrets book? Why are you here then? Everything I know is in those books.  I got nothing else. Oh, because it’s packaged a different way. Does that make sense? I want you guys all to understand that what you have you can package in so many different ways, and because of the experience, how it’s being fulfilled, all those things, it shifts the value of it. This is way more valuable than a $10 book, this experience being here. So I’m going to shift over to audio now. This is a book that we republished, this is in the public domain, it’s called the Life Work of Farmer Burns. I had my father in law get a microphone out, he read it, we turned it into a CD and started selling, this is ten years ago, started selling this book on CD. So you can find a book, you can read it, you can have somebody else read it, find the book in public domain, find something like that, and make an audio book.  A very simple, easy way to do it. Number two is you can interview others. So this is a book, how many of you guys have read this book, by the way?  I know all our Two Comma Club X members, I sent you guys a copy of it. Everyone’s like, “This thing is bigger than the phone book.” It’s one of the best books ever. I remember when it first came out, David Frey, where’s David at? So David got it and he’s like, ‘This book’s amazing.” And he called up Vince James’ is the author, and he interviewed him for a whole bunch of stuff, and he made a whole audio course out of it, and Dave’s a genius, so I should just do what Dave did. So then I called him up and I said, “Hey can I interview you too?” and he’s like, “Sure.” So I interviewed the guy who wrote this book. The guy made, he was a 20 year old kid and made a hundred million dollars through direct mail selling supplements. So I called him on the phone and I interviewed him and he let me interview him for six hours. When it was done he was like, “You can have the rights to the audios, I have the rights too. We can do whatever we want with them.” I’m like, “Sweet.” So then like 2 years later I launched it and this actually became my very first ever Two Comma Club Funnel. I made a million dollars selling interviews of the interview I did with this guy who wrote the book. Is that amazing? So how many of you guys have ever read a book before? How many of you guys could call the author and be like, “Hey can I interview you?” And if someone’s like, “He’s too famous, he wrote all these big books. He’s never going to interview me.” I’m going to tell you the life of an author, if you guys really want to know how it works. They geek out on a topic, they spend their whole life writing this book and they’re so proud of it and they’re so excited. And then they tell their spouse or their family and friends and they’re like, “Okay. That’s weird.” And they’re like, “Oh, nobody cares.” And then there’s an audience who gets the book and they love it and read it and they’re like, “My people did read it.” right. And then somebody calls and they’re like, “Hey, that book was amazing. Can I interview you?” The person is like, “Yes, you can.” Just so you know. They want you to talk to them. They want to share this stuff. It does not happen enough. If you went to Amazon and find the top ten authors of books in your market, I guarantee you 9 out of 10 will get you on the phone that fast. Or you can actually, I don’t know if Jason Fladlien is here this year, but Jason gave me an idea that was brilliant. He was doing an offer and this kind of ties back to the story we’ll talk about here in a minute, but he was doing an offer where he was selling a funnel course and he was like, “I want to interview someone who did ecommerce funnels. Well, Trey Lewellen has got the highest grossing ecommerce funnel right now inside of Clickfunnels, I want to interview Trey.” So he calls up Trey and he’s like, “Hey, can I interview you?” and they’re friends. And Trey’s like, “Sure man, you can interview me.” And Jason’s like, “Well, I need to wire you some money first.” And Trey’s like, “No, don’t worry about it. I’ll do the interview.” And he’s like, “No, no, I need to wire you the money because otherwise there’s no value in this interview. And Trey’s like, ‘What” so Trey’s like, “Whatever.” So Jason wires him like $5000 and he does the interview and then when you see when Jason is selling his product, he does the stack and goes through the stack, “Number one, number two, number three….” He’s like, “Number three right here, do you see this right here? This is the guy, he’s the number one ecommerce seller in Clickfunnels. He had a funnel that did $20 million dollars in six weeks selling flashlights and I wired him $5000 to interview because I wanted to find out, he does interviews but I wanted to find out the real stuff, so I paid him $5000 to interview him. And that interview you guys could have.” All the sudden that bullet point in this stack slide went from, “Oh it’s an interview.” to “that’s worth $5000 now.” The value instantly shoots up. So interviewing people is huge. In fact, when I launched the 10x Secrets course I had my offer and it was good and I was like, “How do I make this sexier?” so the first thing I did is I interviewed a bunch of people. I interviewed this man right here, where’s Myron at? Everyone loves Myron. Anyway, I interviewed Myron, I wrote a bunch of people who I learned how to close from stage from. I interviewed all of them, plugged that into the course, increased the value of the course. So interviewing people is huge, for any product. I don’t think there’s a product I put out that I don’t interview people. I do it even if it’s my product. I’m like, “Who are the 10 other people I can interview who have done something similar?” because all those things increase the value of what it is I’m selling. And then the last audio one is compiling hard to find podcasts, and audios and things like that. If I told you guys, I’m like, ‘Hey, my favorite podcast is Mixergy, you guys should go listen to it.” How much value is in that? Not much, right. But if I was like, “There’s this one interview that Andrew did and in the interview he started talking to the guy and he literally, the guy showed three different websites that were the key to ‘blah, blah, blah’ and I listened to those things and found the websites. I never knew they existed. I started doing the thing, and that’s how we got Clickfunnels to whatever.” If I tell you that, you’re like, “Oh my gosh, I want to hear that podcast.” I’m like, “Cool, when you sign up for my thing right now, I’m going to give you a link directly to that podcast so you can find it.” You curating stuff for people there’s value in that. YouTube videos, I’ve done it tons of times with opt ins where we’re like, “Opt in here to get a free video from Robert Kiyosaki teaching the number one tax strategy for middle aged Americans.” And I just found a video on YouTube of Robert Kiyosaki teaching the number one thing on whatever, and that’s what I give people when they opt in. So you curating stuff you think is cool, can be bundled into offers as well. Okay, so there’s the audio ones. Really quick, so audio books, interviewing other people and compiling hard to find audios is a big thing. The last one I’m going to go through really quickly is video. There is a program, how many of you guys here use Windows? How many of you guys use Macs? Holy cow. Okay, there’s a program. If you are using Windows you should be using Camtasia, if you’re using Mac, use Screen Flow. This tool has made me and probably most people more money than anything else on earth. It just records whatever is happening on your screen. So you make a presentation or slides, or literally the very first version of Funnel Hacks training, the one that got us from zero to ten thousand customers, I had a word document opened on the screen with my notes, on the right hand side, I had a little picture. I just clicked record on Screen Flow and I talked for an hour as I read through my outline. We did like $10 million plus dollars in sales, and that was what the product looked like. “But Russell, I have a professional video studio.” You don’t need one, just get a microphone, screen flow or camtasia, record your screen, have a presentation and just teach it. It’s super easy, it’s simple. It’s like the easiest thing in the world to do. Number two video thing, just get your iphone out. Literally you can just get your phone out and just make videos. Where is Rachel at? Is she in the room right now? We were on, did you finish the course, by the way? Can I talk about that? So Rachel, we were on this little cruise thing after the 10x event and she came up to me and she’s like, “I have an idea, it’s going to be a course called Selfie Secrets” Am I going to ruin this? “I’m going to record the whole thing on my iphone.” And then she the next day, recorded the entire course on her phone teaching the entire course, which is amazing. And it was all on her phone. Okay, so how many of you guys have a phone. You have everything you need. You guys should all buy her course when it goes live. And the last thing is you should throw a workshop, teaching people stuff. You don’t even have to speak, you can bring other speakers to teach for you. When I first got started, I didn’t have any product to sell. So the first thing I did, I threw a workshop. And it was really exciting to have a workshop, I was pumped about it, but I had nobody coming and so I emailed my tiny list at the time and said, “I’m doing a workshop, it’s $5000 a ticket.” And then the first day nobody bought, and the second day nobody bought. And the third day one guy bought. And at first I was like, “Yeah!’ and then I was like, “Oh crap, now I have to do a workshop and there’s only one person coming. This is awkward.” Then luckily 2 other people bought. So I had three people buy. I was like, “Okay, now we have a workshop with three people.” So I called everybody I knew, my friends, my family, everybody. I was like, “Okay, I’m doing a workshop, people paid to be here. You have to come and just sit in the audience and don’t tell them you didn’t pay, because I need this to look good on video or it’s going to be super embarrassing.” So we set it up, we had it all set, and it was like not like this, it was really bad. We literally had curtains, the windows behind me were too bright, so we got sheets from the bedrooms, and electrical taped sheets over the, it’s so bad. But we recorded and that became the very first course I ever sold, the videos from us at the holiday inn, with electrical tape over the sheets, literally behind me the entire video and it looked amazing. So throw a workshop, even if nobody comes to it, or just invite your friends. Do something at your house, bring people in, just record yourself teaching your thing, and you can bundle that really, really quickly. So for videos, we’ve got screen captures, iphones, and workshops. So here’s a quick recap of the nine ideas. Crowd sourcing books, compiling examples, public domain, audiobooks, interviewing, compile hard to find audios, screen captures, iphones, and workshops. Tons of easy ways to do that quickly. So what I want to do right now, is I want to actually, I’m trying to think if we should do this or not. I’m going to let you guys do this on your own, but in your paper that I handed out, I have this little section here for you guys to figure out, what are potential products I could bundle inside of my offer? This is something we do all the time. Every time we have a new product that comes out, I talked about this last year, we have bat meetings. We literally send out a bat signal to voxer to everyone on our marketing team, we all come on zoom, from wherever they’re at around the world, and they get in front of a whiteboard and we’re like, “What could we create from this product? We could put this in it, and this…” and just start dumping out as many ideas as we can. So now you guys have, let’s say I’m selling this product, “what else could we do?” “We could interview this guy, I could compile these things here, I could do this, I could make a video, I could do a workshop, we could do….” And all these things you can quickly create to turn this into an offer. Now really quick, I guarantee I know the number one thing going through some of your heads right now is, “Russell, that’s cool for all the coaches and the consultants and the info product people, but not for me. I’m different. I sell real stuff. I sell physical products.” Or, “I have a local business.” Or whatever your excuse is right now. I want to shatter these excuses because the biggest thing that’s going to keep you guys from having success over this week, is the thought of, “Oh, this doesn’t apply to me.” I’m excited, I think either tomorrow or the next day, we’re going to have Jaime Cross who’s going to be coming up here and speaking. Jaime is amazing because two years ago she came to Funnel Hacking Live, she was sitting in the audience, and she sells soap. And I was on the stage talking about webinars. I’m doing this huge thing about webinars and stories, this whole thing. And every other ecommerce person, I’m guessing, in the audience is like, “This is not for me because I sell physical products.” And Jaime said, “How could I make this work for me.” Twelve months later she’s on the stage getting a two comma club award. Twelve months later she’s onstage sharing her story with you. She took this concept of the webinar and made an ecommerce webinar. She took it and didn’t say, ‘This isn’t going to work for me.” But “How can I make this work for me?” And shifted some things and made it work for her and blew up her company. I’m so excited for her to tell her whole story. But I want you guys thinking the same thing. So I’m going to some examples right now. This is a product that I sell. This is a physical product called Viagon. How many of you guys have ever seen this before? The three people on my team. So back in the day when I launched 15 companies in a year, which is a horrible idea, don’t do that, one of them was this thing right here. I had a friend who had this company and he was getting in trouble and this little machine here, if you start getting a cold sore, as you as you feel it, how many of you guys get cold sores? You feel it tingle, you pull this out, if I can open it. This is a new one so the seal hasn’t been cut yet. Alright, then you peel the seal off. Alright so when you open this thing up, when you feel the cold sore coming on, come on. There we go. Alright you open it up and there’s these two little electroids, and you take and push the button, and let’s say you have a cold sore, you put it on your cold sore, and somehow, I don’t know how, some scientists figured out something. It’s actually patented and everything. It goes in and zaps the cold sore, destroys it, kicks it in the face and destroys it and the cold sore never shows up. Isn’t that awesome? How many of you guys want one of these right now? Really, I gotta get my funnel back up. So this is a physical product I sell, right. And you’re like, “Well Russell, I don’t sell information. This isn’t going to work for me.” But imagine if I did this, how do I turn this into an offer? This is a physical product, it does what it does. It’s just a thing. And the guy who I buy these from, he sells it to other people, so I’m not the only one. It’s a commodity. There’s like 30 other people who sell this same thing, only mine’s better. So for me, how do I compete over everyone else, when everyone’s got the exact same thing, it does the exact same thing. So I have to turn this from a commodity into an offer, because if it’s a commodity, I gotta be like, “He’s selling it for $150, I’m going to sell it for $130.” Then the next guy says, “I’ll sell it for $120.” “Crap. $110.” “$109” “$105” Boom, boom, boom, soon this thing is like $90.95 right, retail. That’s the problem when products are commodities. Or I could say, “Okay, this is amazing. This helps with cold sores, but what else could I do with cold sores? What else could I do? What else could I do?” I could go on Amazon and be like, “Cold sore cures and remedies.” And I guarantee there’s people on Amazon who have written books on how to do cold sores. I could message one and be like, “Hey man, you are the definitive expert on cold sores, can I interview you talking about all the tricks you know how to prevent cold sores from happening? I’m sure there’s stuff in your diet and exercise, right?” like, “Oh yes.’ So I get him on the phone and I interview him, now it’s like, “Okay, when you buy from anybody you get the same thing, but when you buy from me you get the cold sore inhibiter, plus you also get the interview with this dude over here who’s the number one highest stars on Amazon, writer of a cold sore book. You get his book as well, plus my interview where I actually interviewed him. And then number three, there are 7 supplements I’ve found that help get rid of cold sores. 7. There’s a whole bunch of people who claim the supplements, but there are actually 7 that work, and there’s two that work almost instantly. The second you feel a cold sore coming, you pop these two pills, gone instantly. And I wrote a report about those, because I want to make sure you get the right ones, if you get the wrong one, you get the right product but you get the wrong brand, you are screwed. So I’m going to show you the 7 supplements as well. So you get this first, plus you’re going to get the interview with the number one expert in the world, plus you’re going to get the 7 supplements, the actual brand names, where to buy them, how to get the discounts to all the 7 supplements. And the next thing you’re going to get is, blah, blah, blah.” I take a physical product and I’m bundling information around it to increase the value of the thing. So it doesn’t matter if you’re selling information or not, if you’re selling physical products, it’s the same thing. Information is the easiest way to bundle this. The problem though with infomercials, the only way they bundle is like, “If you call now, I’ll give you another one for free.” That’s what almost all ecommerce people do. It’s like, that’s good but its, “Now I got two of these things. So I have cold sores I can have one at my house and one at my office. That’s kind of weird.” But if I bundle with information products, it doesn’t increase the cost to you at all, but dramatically increases the value. Now when I’m competing with the 30 other people selling this, I can sell it for higher and people will still buy from me versus everybody else because my offer is better than theirs. Another good example of this is my friend Mr. Stephen Larsen. How many of you guys know Stephen? So this is a good example for any of you guys who are like, ‘I’m here Russell, but I don’t have a product yet.” So Stephen he has his own products, but he’s also an affiliate for Clickfunnels, he’s an affiliate for a bunch of other things. So we did the one funnel away launch, the 10x launch, a couple other things, he said, “Okay, Russell already created an amazing offer that he’s selling, but there’s a thousand other affiliates that are all selling this product as well. Everyone’s doing it, so how do I compete against this.” He said, “Okay, here’s Russell’s offer, how can I make my own offer to make it better?” People always ask me, “How can I make money as an affiliate, Russell?” The first thing you do is you don’t sell the product that they’re already selling. That’s like, “Buy Russell’s thing.” That’s like number one on your list, then it’s like, “Now I need to make my own offer.” How many of you guys bought the one funnel away challenge from somebody and then bought it again from Stephen later because you wanted his bonus? Okay how many of you guys have bought twice from Stephen because you wanted the new bonus the second time? There’s a lesson in this. So even if you don’t have a product yet, that’s okay. Find someone else with a product and then, “How can I now make an amazing offer? What could I bundle together to increase the value of this offer so people buy from me versus somebody else? Or if they did buy from somebody else, they’ll also buy from me because my offer is so valuable.” Alright, so this is kind of the exercise for you guys to start doing. Going through here and listing out all the different ideas you can have. So tonight, this weekend with that paper I handed out, start writing out these things, start putting them out there, and start putting as many as you can think of, and make it, the biggest problem you can have is you’re kind of putting in your potential products that are going to make an offer, is to be like, “Oh, that’s not going to work. That’s not going to work.” When you start it, be creative. When we first did this probably 12 years ago, we sat in front of a whiteboard and we were doing this and we were like, we were at a point where we needed a funnel to save us from everything. It was the bottom of everything. We were like, ‘We have to make the most irresistible offer ever or else we’re shutting the doors.” So we sat in front of a whiteboard and I’m like, ‘Okay, what can we give them? Okay, they can fly to my house and I will give them a massage and feed them food, and then we’re going to do this, and then we’re going to do this….” We made all this crazy stuff, we had it all on the whiteboard, and then we started saying, “What’s the offer actually going to be?” and we’re like, “Well, pretty sure my wife would be mad if I come to my house and had to give them massages. So let’s not do that one.” But it was there. And then it’s like, “Well, what if we did this and this…” It gave us the time to brainstorm and then from there we start pulling things over to actually make an amazing offer. Anytime I create a new funnel, new thing, I’m always looking at creating an offer, with as many potential things as possible, then think, “What can I actually create?” pull them into my little stack slide and it’s like, “Now I know what I need to create to increase the software.” Now, one thing I want to mention is well, the reason why I have a whole bunch of things as well is because there’s more than just one offer in every funnel. You guys understand that? So I need a lot of stuff that I can give away. So if you look at this right here, there’s an offer on my ad. I’m trying to get someone to click on something. So I’m like, “Click on this thing and I’m going to give you your free report.” There’s an offer happening there. Luckily that was one of my ideas that I already created, because I can now pull that down and it becomes this. Then they land on my landing page and I’m like, “I need their email address, I’m trading them. What am I going to have? Well I have something up here I’ve already created, potential products. I’m going to give them my interview with so and so.” “Give me your email address and I’ll give you an interview with so and so.” Boom there’s the next product. Then it’s like, “Now buy this product, I’m going to give you these 5 things.” Then my upsell is these three or four things. I think so many of us go into this thinking, “Okay, here’s the product I’m going to sell and I’m going to try and build a funnel around it.” And it’s like, no, no, no. Understand that it’s like, you’re looking at more of how do you serve your customers? What are all the things you could possibly give them to do that, and then you’re breaking down the different parts of the funnel. Okay, alright, come back to the hook, story, offer. So that was the offer section of this part.

On today’s episode you will hear part 4 of 4 of Russell’s interview with Andrew Warner about the Clickfunnels start up story. Here are some of the awesome things you will hear in this part of the story: Hear Russell get put on the spot when he has to answer various questions from the audience. Find out why Russell loves Voxer so much and uses constantly. And find out how Russell plans to take Clickfunnels to the level of Sales Force in the future. So listen here to the final part of this 4 part set of the Clickfunnels Start up story as Russell is interviewed by Andrew Warner. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the 4th and final installment here of the interview with Andrew Warner at the Dry Bar Comedy Club, where he’s going deep into the Clickfunnels startup story. I hope you’ve enjoyed it so far. You know, throughout this entire interview, it was really fun. He brought my wife onstage and some of my partners onstage, and brought other people who didn’t like me at first onstage and kind of shared all these things. I hope all you guys are enjoying it and really enjoying this interview. I hope that this starts making you think about your startup story. Some of you guys are living your startup story right now, and maybe you’re depressed or nervous, or scared, or afraid or whatever. And hopefully this gives you motivation to know that I was there too. In fact, I’m still there many times, but it’s okay and it’s part of the game and part of the process. And someday you’ll look back and you’ll have someone like Andrew interviewing you about your startup story and you’ll be so grateful for the trials and things you’re going through now. So with that said, we’re going to queue up the theme song, when we come back we’ll listen to part 4 of 4 of the Clickfunnels startup story interview with Andrew Warner at the Dry Bar Comedy Club. Andrew: And I know a lot of you have asked me what’s coming up next and Russell’s going to talk about that, how you’re going to get to Sales Force level, but why don’t I take a couple of questions from someone. Is there anyone who’s been sitting here going, “I can’t believe Andrew didn’t ask that.”? Is there anyone who has something standing out for them? Should we just have them onstage. Unknown person: We got mic’s. Andrew: We got mic’s from over there, okay. Audience member: Alright, a little bit deeper of a question. What is something, I know you’re strong in your faith, family, God, I mean kind of all around, what’s something that’s really made you who you are? You’ve mentioned before that made you as a marketer with your dad, you’re up late watching an infomercial. But what’s something that inherently that could have been experienced, maybe a quote in the back of your mind that’s just driven you, it could have been something that your parents taught you when you were young. What is, is there, it’s kind of a little bit difficult of a question to look back, there’s probably a million things. But what are one or two that really stick out, that make you the person that you are? Russell: I have a million thoughts just racing through my head. The one that just popped in the front, so I’ll share that one, hopefully it’s good. I remember when I was a kid my dad gave me a job to go clean the car. I went out there and I cleaned the car, I did my best job, I thought. And I came back in and I was like, “Hey dad, it’s clean. Can I go play?” I was like, “Come look at it.” So he could let me go out and play. And he was like, “Well, is it good? Are you proud of it?” and I’m like, “I don’t know.” And he’s like, “Well, are you proud of it.” I was like, “I don’t know.” And he’s like, “Go work on it until you’re proud of it, then come back and let me know.” And I was like, oh man. So I go back out, and I was like, “Am I proud of this?” and I was thinking about it, I guess technically I’m really not that proud of it. So I was like trying to do more things, trying to clean it better, and to the point where I was actually proud of it. And then I came back and I’m like, “Dad, okay the car’s clean now.” And he’s like, “Are you proud of it.” I’m like, “I am.” And he’s like, “Okay, you can go out and play then.” I think for me that was such a big thing because it was just like, that internal “Am I proud of this thing that I’m giving, that I’m putting out there?” and if not, keep doing it until you are. And I don’t know, that was one of those little weird dad moments that he probably didn’t mean as a teaching opportunity, but definitely has been big for me ever since then. Andrew: Good question. Is there one on this side? While you’re finding a person who has a question, Whitney, did you have more to say? You were going to ask more, right? Yeah, can you get the mic over to Whitney, please? She’s right over here. I know I didn’t ask your full question. Whitney: Hi Russell, how are you? Russell: Awesome, how are you doing? Whitney: Good. So with your business, what is, back to like when you were first starting, I kind of want to know, what’s the one thing when your business was really hard, when you were really struggling, what’s the one thing that kept you going? Just in the back of your mind. And then I have a second part of that. What would you say was your biggest failure and what was the greatest lesson you learned from it? Russell: That’s not an easy question. Andrew: The biggest failure. Russell: Oh man. So the first question was, what was the first one again? Thinking about the biggest failure, I’m trying to…Oh, what kept it going? Andrew: Give me a sec. Are you going through that now? You are, what are you going through right now? Can you stand up and get close to the mic? I can see that this is a meaningful question for a reason. What’s going on? Be open. Whitney: I’m just trying with my business, I’m trying to get my message out there. I’m really, I’m just baby parts of Clickfunnels, so I’m just figuring out how to do a funnel still. But my company is called Creating Powerful Women, so I am just trying to teach women how to grow a business while they grow their family at the same time. And I’m doing that right now, because I have 3 little tiny girls. So I’m just like, okay, I’m still trying to figure out this myself and then teach women how to do it at the same time. So it’s just, I’m still in that struggle phase. Andrew: Is it partially because you feel like an imposter, how can I tell them what to do? That’s what I was saying to you earlier. Whitney: When I don’t even know. Yeah. {Crosstalk} Whitney: I feel like I need to have that success level before I can teach women to go out and do it. But the reason when I found you in the hall, and I said, “I want Russell to be vulnerable and tell like the nitty gritty parts of the story.” And those stories are what make people relatable to you, that’s kind of where I’m at, as I realize that I grow a bigger following and a bigger audience when I’m more relatable to them, which I realize I don’t need to be up at that level to do that. Andrew: I get that. Russell: So my question for you is, have you been working with women? Helping them so far? Tell me a story of someone you’ve helped. I’m curious. Whitney: So I went through post partum depression a couple of years ago, after I had a baby and a lot of the women I’ve been reaching out to when I shared those stories, those women have been coming to me saying, “Hey, how do you get through this struggle? I know you’ve gotten past that, so I want to hear the hard stories that you went through.” So a lot of the people who I’ve been coaching one on one have been people who have gone through those exact same things  that I have. Russell: Okay when you do that, and you share the stuff with them, and that clicks for them, how does that feel? Whitney: Like I’m fulfilling what I was put on this planet to do. Russell: That’s the thing. That’s the thing that keeps me going. It doesn’t happen often, but it happens often enough that I crave that. I’m super introverted, so it’s always awkward for people to come to me, but I still love when they come to me and they’re like, “Hey, just so you know real quick…..” Like last night, we were in San Francisco, or San Diego, excuse me. Someone came up to me in the hall and I was kind of like, I’m nervous to talk to you but you’re going to talk to me. And he said, “Hey, just real quick, you legitimately changed my life, you changed my family.” And started tearing up. And I was just like, I let myself feel that just for a second and then I go back to the awkwardness, but for a second I feel that. And It’s just like ahh. That’s what it’s about you know. I use Voxer for my coaching clients. So every time they Vox me and say something like that, there’s a little star button and I star it and it stores them in this huge thing of all the starred ones. So now days I’ll go back and I’ll listen to that and I’ll listen to people like 2 years ago that said something about how something I did effected them, and it’s just like, that feeling. Because everything we do in this life is for feeling’s right. Everything is just a feeling we’re looking for. We eat because we want a feeling. We did this because we, I wanted a feeling. We’re doing everything for a feeling. So it’s like if I can remember the feelings of the thing I’m trying to get, and I can experience it again, then it, that’s what gets me and keeps me going.  And I think that any of us that are lucky enough to have those feelings, a lot of times we forget about them. No, remember that because that’s the thing, when it’s hard and it’s painful and it’s dark, it’s that feeling that’s just like, that’s the, you remember that and you let yourself experience it again for a minute. And then for me, that’s like, okay, I can get back up and I can go again. Andrew: Great question, I’m glad you asked it. How about one more over there? You know what, yeah, let’s give her a big round of applause, please. Audience member: I was actually going to ask a little bit about that vulnerability. I was surprised, I’m big in the SAAS space, I’ve been to Dream Force, follow a lot of Clickfunnels. It’s pretty rare to see a CEO want to put themselves kind of on the roasting side of things. You’re from here, from Sandy. I was just kind of surprised, what was it that really compelled you to kind of want to come back and do this in Utah? When I saw your email I thought it was a clickbait scam. Russell: Oh it is, we’re selling you something next. Audience member: I really thought I was going to come and it was going to be a video of your face spinning and it was going to be like, “Hi, we’re here.” Because I follow Clickfunnels, but it’s just really rare, especially being down in Utah county, that was kind of unique that way. Andrew: Wait, one sec. Does Clickfunnels allow me to actually place someone’s city in the headline, like I want someone from San Francisco, you could. Oh, alright, I get it. Audience Member: It said like Idaho, we’re in the surrounding areas, it’s going out to 8000 people, limited seating. So as a marketer I was just like, is this a real thing? You know. So I showed up and I was excited to see you. But why come back to Utah, what does this event mean to you and why want to be vulnerable and kind of open up? I learned a lot about you personally that was great to hear from a business side. Russell: So my beliefs are, and I believe we have the best software company in the world, so I’m going to start with that. But if it’s just about the software, then it comes down to who’s got what feature. People are moving and shifting and changing because of the features. That’s the thing. So Clickfunnels was like, no it has to be more and it has to be a thing. And it’s interesting, people who sign up for Clickfunnels, who click on an ad, they come and sign up. That’s why John can’t do, it doesn’t work that way. They sign up for a web, clickfunnels is a website builder for crying out loud. You boil it down, we are a website builder. That is boring. So people don’t come for that. They stay for that. That’s why they stay, that’s why they stay. But they come because of a feeling, and they come because of a connection. I want to be able to take the videos from here because if I can more people who come through my funnels to hear this story, they’re going to stick with Clickfunnels because they realize we have a soul. There’s a reason behind this, it’s not just the software company who’s trying to make a bunch of money. We’re actually, we have belief behind it. So that’s why we do all these things. That’s why I still write books. That’s why we do videos. That’s why we do vlogs. That’s why we do this fun stuff, because it builds connection with people, and connection really keeps people staying, even if some other company’s got a different feature than we do, or it’s cheaper and we’re more expensive, or whatever. So that’s the big reason why we still do it. And then I thought it would be fun to come down here because I grew up not far from here and it’s just kind of a fun thing. We’ve been working with the Harmon Brothers and we started another project with them and their family owns the Dry Bar Comedy Club, if you guys have ever watched Vid Angel, that’s one of their families companies. When Vid Angel had their little hiccups, they shifted all the programming to this, the Dry Bar Comedy Club, so we used to watch all the comedians here. And I was like, this is like the coolest location to do something like this. And one of the other side jokes, I don’t know if I shared this with you or if it was just in my head, but Andrew is famous for doing these big scotch nights, and as a Mormon I can’t drink scotch. And I was like, what if we did this, but at a Dry Bar, just this funny play off of that? And it all worked out. Andrew: You know, usually at events I do scotch night afterwards and say, ‘Everyone come back to my room.’ That’s not going to go over very well. But Dave’s been to mine. He drinks water and feels comfortable. We have good water for Dave. How about one more, then I want to get into the future. Audience Member: So you always talk about how, like for Clickfunnels you guys took like 6 tries to finally make it work, right. And how most of the time when you guys start something it doesn’t work the first time, that’s why you have audibles and all those things. So I was wondering as someone that, you know I’m starting and getting that, kind of like that lifts, what is the biggest thing that you see, versus like a flop funnel versus something that kind of takes off and explodes? What’s the audible or the change that you normally do that shift or the message change or whatever it is, that makes it finally take off? Russell: Traditionally the difference between a funnel that works and doesn’t work, I’d say it’s probably 50% offer. Like if the offer’s wrong it’s not gonna, that’s usually the first thing. But then if it’s actually a good offer, that people actually want, second then is usually copy. So like what’s the hook, those kind of things. And then design is probably 3rd. All that stuff that Theron and those guys didn’t like at first. The things that, because it’s not like we just made up this stuff, you saw 8000 funnels we tested and tried in the journey of 15 years of this, that now we know what things people convert on. So it’s just like looking at stuff that you know is working and modeling it because you this structure works, this kind of thing. But usually when something is broken it’s coming back and figuring out, this offer’s not right. People didn’t want it. And that was the problem with Clickfunnels. The offer, we took 4 or 5 times to get the offer right, and then as soon as the offer is right, you can tell when it’s right because people will buy, even if everything else is bad, if your offer is amazing people will give you money for it, you know. So that’s definitely the biggest part, and from there it’s copy, then design, then all the little things that stress some people out, like me. Andrew: So I’ve got, we’ll come back. I see there are a few people that have more questions; we’ll come back to them in a moment, including you. I promise I’ll do more. But you did tell me about all the different things you guys are working on now. Of all of them, what one is going to get you the closest to Sales Force level? Russell: That’s a good question, there’s so many things. So I would say, I’m going to ask you a question is that alright? Have you ever played bigger yet? Played bigger? Playing bigger?  Andrew: No, what do you mean by that? Russell: That’s the name of the book right? Play Bigger? Andrew: Oh Playing Bigger, the book. No. Russell: Yes. So that’s book’s been interesting, if you guys haven’t read it, it’s one of the biggest ones as a team that we’ve been reading. But it’s all about designing the category and becoming the king of that category. So I feel like we are the king of sales funnels, and that’s our category, the thing that’s going to be there. And then if you read through the book, the next phases are like, building out the ecosystem that supports you as the category. And the fascinating thing about sales force, if you look at it when, I probably shouldn’t say this on video because someday Mark Benioff’s going to watch this and be like, “I’ll never give you money.” But sales force isn’t great software, right. It’s this hub that things are tied into, but the reason why they did 13 billion this year, they’re trying to get to 20 billion is because they built this ecosystem. The ecosystem is what supports this thing and grows it up, and builds it. And that’s like the next phase. So I think for us, it’s like we have this, we have funnels which are the key. It’s like the CRM for them, it’s the central point. But it’s then bringing all the ecosystem, it’s building up all the things around it, right. Andrew: Letting other people create things on your platform, becoming a platform. Russell: Yes, becoming a true platform. Andrew: can you create a platform when what you want is the all in one solution when you’re saying, “you don’t have to plug in your chat bot to our software. We’re going to be chat bot software.” “You don’t have to plug in infusion soft, we’ve got email marketing in here or mail chimp.” Russell: It depends, because you look at Sales Force is similar too. They have their own things that they either acquire and bring them in, or they build their own, things like that. And I think it’s a hybrid of that. I think it’s, we allow people to integrate because some people have tools. We will, our goal is to always be the best sales funnel builder on planet earth. We may not be the best email auto responder in the world, we have one and that increases our revenue. And people who love us will use our email auto responder, but there may be some other one that’s better. But it’s not our big focal point. There may be a chat bot that’s got more features and more things, that’s not gonna be our focus to make it the best, but we’ve got one built in to make it. So theer will be, that’s kind of our thought, that we will have the things included, so if people want to go all in they can use it. But if they love yours because of these things, they can still bring that and still bring it in. You know, and then as we grow, who knows what the next phase is. Is it acquisitions, finding the best partners? People that most of our members are using, start acquiring companies and bringing them in, internally similar to what Sales Force does, growing the platform. Andrew: Just keep letting people build on your platform and then does that make the platform more valuable, or do you guys get a share of the money that people spend on these external tools? Russell: Both, I think. Stripe for example, Stripe, I think we process 1.7 billion dollars through Stripe. We make over a million bucks a year from Stripe referral fees, for just letting them connect with us. So there’s value on both sides because it makes the platform more valuable because people can use it easier, but we also make money that direction as well, and those type of things. Andrew: Okay, what is Actionlytics, Action… Russell: Actionetics. Andrew: Excuse me. Russell: So that was Todd’s name. He loved that name. So Actionetics is, it’s what we call internally, follow-up funnels. So we have sales funnels, which are page one, page two, page three, page four. Then a follow-up funnel is send this email, send this text message. “Here’s the retargeting pixels, here’s the thing.” So it’s the follow-up funnels. It’s all of the communication that’s happened after somebody leaves the page with your audience. Andrew: And that’s a new product that you guys are creating? Russell: Yeah, it’s been, actually we make more revenue from Actionetics than we do from Clickfunnels right now. We’ve never marketed it outside though. Andrew: I can’t get access to it, it asked me for my username and password. I said, I don’t have that, so how do I sign up for it? Russell: it’s only been in beta. So we opened up at Funnel Hacking Live, people signed up there. And then we kept it down for a year, then we opened it, so two Funnel Hacking Lives we opened it, and then my birthday we opened it. So that’s it. But we have, it’s over, 12-13 thousand members who have upgraded to that. And then we’re probably a couple weeks away from the actual public launch where people will be to get, everyone will be able to get access. Andrew: And already people are spending more money on that than Clickfunnels? Russell: Yeah, because it starts at $300 a month versus $100. So it’s the ascension up. So they go from $100 a month to $300 a month and then the new one, it scales with you. Because we’re sending emails and Facebook message, it gives us an ability to grow with the platform as well, and not just have a $200 a month limit. Someone might pay $1000 or $5000 depending on how big their lists are. Andrew: You’re really good at these upsells, you’re really good at these extra features. How do you think about what to add? How do the rest of us think about it, based on what’s worked for you? Russell: Okay, that’s a great question, and everyone thinks it’s a product, the question most people ask is, what price point should my upsells be? It has nothing to do with that. It has 100% to with the logical progression of events for your customer. So when someone comes to you and they buy something, let’s just say it’s weight loss. So they come to you and they buy a weight loss book right, and let’s say it’s about how to get abs. So they buy that, the second they put their credit card in and click the button, in their mind that problem has now been solved. I now have six pack abs, the second it’s done. And people don’t think that. So what people do wrong is the next page is like, “Cool, you bought my abs book. Do you want my abs video series?” it’s like, “No, I just solved that problem. I gave you money. It’s been solved.” So what we have to think through, for logical upsells is like, “okay, I just got abs, what’s the next logical thing I need?” So it’s like, “Cool you got abs now, but how would you like biceps? We can work it out. This is my training program to grow here.” For funnels it’s like, here’s this funnels software, or here’s this book teaching you how to build funnels, but after you have a funnel you need traffic. So traffic’s the next logical progression. So as soon as someone’s bought something, the customer’s mind, I believe, that problems been solved. And it’s like, what’s the new problem that’s been opened up, because that problem’s been solved. That’s the logical… Andrew: I got my email addresses because of Clickfunnels, the next problem I’m probably going to have is what do I send to people? And that’s what you’re solving. What about this, fill your funnel, it’s a new software. Russell: Yeah. Andrew: What is it? Russell: How do you know these things? That is good, you have been digging. So I’m writing my third book right now, it’s called Traffic Secrets, and then on the back of it we have software that’s called Fill Your Funnel, that matches how we do traffic with the book. So when someone reads the book, you login and the way we do traffic, we focus very heavily on influencers. We call it the Dream 100. So you come in and you login and you’re like, “Here’s the people in my market. There’s Tony Robbins, there’s Andrew..” you list all these people and it starts pulling all our data, scraping all their ads, their funnels, everything  and shows you everything that’s happening in their companies, so you can reverse engineer it for what you’re doing. Andrew: So if I admire what John is doing for you guys, I could put you in the software, you’ll show me what you guys are doing, and then I’ll be able to scrape it and do it myself. You’re nodding. And you’re okay with that? John: It’s awesome. I’m excited. Russell: Excited. Andrew: Have you been doing that? Is that part of what’s worked for you guys at Clickfunnels? John: Yeah, we like to, we call it funnel hacking. We like to look and see what other people are doing. Andrew: So you’re actively looking to see what other, man as an interviewer that would be so good for me to understand what people are doing to get traffic to their sites. Alright, so… Russell: We buy everyone’s product, everyone’s. I bought Drew’s like 6 times. Yeah, you’re welcome. Just because the process is fascinating to see. Andrew: And then the book. What’s the name of the book? Russell: Traffic Secrets. Andrew: Why is everything a secret? What is that? Russell: I don’t know. Andrew: No, I feel like you do. I remember I think it was… Russell: It all converts, 100% because it out converts. Andrew: Because the word, “secret” out converts? In everything? Russell: Everything. I used to onstage be like, “The top three myths, the top three strategies, the top three lies, the top three everything” and like “secrets” always out converted everything else, and then it just kind of stuck. Andrew: And then that’s the name of this book. I’m looking here to see…yeah, Melanie, she told me when you organized this event you said, “Secret project”. That’s it. Russell: If I just tell people what’s happening then they like, “Oh cool.” I need to have to build up the anticipation. Andrew: Even within your team? Russell: Especially within the team. Yes. Andrew: Especially. So secret is one big thing. What else do you do? Russell: Secrets, hacks… Andrew: No, within the team. So now you get them interested by saying it’s a secret. Russell: So I’ll tell them a story, I’ll tell them the beginning of a story. I’ll be like, “Oh my gosh you guys, I was listening, I was cleaning the wrestling room and I was going through this thing, and I was listening to Andrew and he was doing this campfire chat and it was amazing. And he’s telling this whole story, and I have this idea, it’s going to be amazing. But I’ll tell you guys about it tomorrow.” So what happens now, is they’ve got a whole night to like marinate on this and be like, “What in the world?” and get all excited. And then when they show up, they’re anticipating me telling them, and then when I tell them, then I get the response I want. If I tell them they’re like, “Oh cool.” I’m like, no, you missed it. I need that, in fact, I’ll share ideas all the time, I’ll pitch it out there just to see. I know it’s a good idea because Brent will be like, “I got chills.” Dave will start freaking out, and that’s when I know, “Okay, that was a good idea.” If they’re like, “Oh that’s cool.” I’m like, crap. Not doing that one. It’s the same thing. Andrew: I’ve heard one of the reasons that you guys hang out together is one, he’s an extrovert and you’re an introvert, but the other one is Dave will one up you. Russell: It starts the process. This is the bubble soccer event we did. Initially it was like we’re going to have influences, or we were launching the viral video and like we need, let’s bring some people into it. And then we were asking how someone could bring big influencers, like “you have to do something crazy. Like get a Ferrari and let them drive over it in a monster truck.” I was like, “That seems extreme.” I was like, “What if we played football on the Boise State Stadium?” And Dave’s like, “What if we did bubble soccer? What if we tried to set a Guinness book of world records…” and then next thing we know, we’re all Guinness book of world record champion bubble soccer players. It was amazing. Andrew: And that’s the thing that I’ve heard about your office environment. That it’s this kind of atmosphere where, see for me, look at me, I’ve got that New York tension. When I talk to my people and I talk to everyone it’s like, “You’ve gotta do something already.” And you guys like fun, there’s a ball pit or whatever in the office. Am I right? You go “we need a, we’re gonna create a new office. Let’s have a bowling alley in it and a place to shoot.” That’s the truth. Russell: It is the truth. It’s going to be amazing. Andrew: Does he also tell you, “We need to do something this weekend. Date night, it’s a secret.”? Russell: Maybe I need to do more than that, huh. Andrew: Yes, does he use persuasion techniques on you? Russell: It doesn’t work on her. Andrew: No. Russell: She’s the only person I can’t persuade. It’s amazing. My powers are useless against my wife. It’s unfortunate. Andrew: Do you actually use them, or when it comes to the house you go, “come on, I’m tired already, just…”? Russell: I tried to do something today and she was like, “That was the worst sales pitch ever.” I’m like, “Dang it. Alright, I’ll try again.” Andrew: Hey Siri, text my wife “I’ve got plans for tomorrow night. So good, Russell just told me about it. I’ll tell you later. Secret.” Period, send. Russell: That’s amazing. Andrew: Wowee. Does anybody know how I can get a babysitter here. {Audience speaking indistinctly} Andrew: They’re a little too eager to spend time with my kids. Thank you. Alright, I said I would take a few more questions. I know we’re almost out of time here. Who was it, it was someone on the right here that was especially, you looked, uh yeah you, who just pointed behind you. Audience Member: Hi, okay, Russell I’ve been in your world since about 2016.. Andrew: Hang on a second, who the, I’m sorry to curse, but who the f**k comes to a software event and goes, “I’ve been in your world.”? This is amazing about you. I’m in San Francisco, there’s nobody that goes, “I’m so glad I’ve been in the hubspot world.” It doesn’t work that way. I’m sorry, I had to interrupt. Okay. I’ve been in your world. He’s selling you software, you’re in his world. Sorry. Audience member: You have to listen to his podcast, it’s a.. Andrew: I’ve listened to his podcast. It’s just him talking. Audience Member: He talks about it, it’s a universe. He creates a universe. Andrew: You know what, here’s the thing that blew my mind. I thought it was him in a professional studio, I saw him in San Francisco, he’s talking into the voice recorder on his phone. Okay, yeah. I gotta feeling that Russell’s going to go, at some point, “Religion is just an info product. I think I could do a better job here.” Alright, yeah. Audience Member: okay, I entered the Clickfunnels universe in 2016 and since that time, I came in with a lot of hopes and a lot of, it was just a really exciting experience to have you break down the marketing, you really simplified it right. So I see that, I’m an ambassador for the one comma club challenge right now, and people are coming in with such high hopes and such tremendous faith and trust in you. And I have a friends that I brought into it and everything and they’re coming in, just like, they’re really staking a lot on how they’ve persuaded to join your universe. Sorry, universe is the wrong word. But from that, I guess the question is, there’s a few things. I think a lot of people are afraid of that type of responsibility in the products that they’re delivering, and of course there is a tremendous failure rate of people who don’t get what they’re persuaded in. So there’s a lot of magnification on the two comma club, and the people there that are the successes, but the question that I have is, the responsibility that you feel for that, I feel that you feel the responsibility because you’re constantly looking for new ways to simplify, bring in new coaches, bring in the new team, make products and offers that are completely irresistible. Truthfully, I went to Funnel Hacking Live, I’m not spending any money, 20 thousand dollars later. I mean it was truthfully so irresistible, but you’ve crafted such unique things in an effort to truly serve that client and really get them to the place that they’re looking to go. So I’m not sure if the question is coming out, but there’s a lot of responsibility that all these bright eyed, bushy tailed you know, wannabe marketers are coming in really truthfully feeling the genuine just truth that you’re telling them, but then there’s a big crash and burn rate too, which is normal in that space. I’m not sure what the question is. Andrew: Congratulations  to the people in the two comma club, what about the people in the no comma club. What do you feel is a sense of obligation to the people who aren’t yet there? What do you feel about that? Russell: Is that the question? Andrew: Is that right? Audience member: I guess the question is, there’s two parts, one is the responsibility that other people are feeling, the fear that they’re feeling to put something out there because they’re afraid of a failure rate. So just like, Whitney over there was talking about, she’s got those fears. So there’s normal fears that come along with that, so how you deal with that, in that it’s not because of lack of delivery on your end, but there’s still people who are spending tremendous amounts of money, or small amounts of money that just aren’t getting what it is. So it’s really about your internal feelings about that topic. Russell: It’s a good question. There’s a lot of different ways I could answer it. I’m trying to think, for me it’s a big reason I do have a con stripe, because I do feel like I have a huge obligation to people who sign up for our stuff. So I’m always thinking, how do we simplify this, how do we simplify it? What’s the best way to do it? What’s the thing? But that’s also what creates innovation right. It creates the ideas, it’s that, how do we serve these people better? How do we serve them better? Probably the best analogy, in fact, Brandon over here was working on a video that he sent me last night, that I had a chance to watch, it was really cool. We had Sean Stephenson speak at the second Funnel Hacking Live. Was anyone there for that one? A couple of you guys. Sean Stephenson, if you know him, is the 3 foot giant. He’s this little dude in a wheel chair, one of the coolest humans on earth. And he told this story, it was funny because man, I had another emotional connection watching it last night actually, watching it. And he talked about stories like, “How many of you guys here are upset because you got 17 followers on Facebook and you’ve got 13 likes on your YouTube video, and you’re pissed because of all this stuff.” And I think of a lot things that way. “I’m trying this thing, I’m not a millionaire yet, I’m not making any money, blah, blah, blah.” And they’re upset about that right. And what Sean said, he’s like, “Do you know how they choose who they’re going to save when a helicopter is flying into an ocean and there’s a boat that’s wrecked with all these people. Guess how they choose who they’re going to save?” and he said, “What happens is the helicopter drivers, they fly over there and go down to the people, going to save them, and guess who they save, they save the people who are swimming towards you.” He says, “That’s how you do it. If you try to save everyone, it will drown you, it’ll drown the boat, and everybody dies. But you save the people who are swimming toward you.” And then he came back and said, “Those 17 likes on your video, those are the 17 people who are swimming towards you. You have to understand that.” So for me it’s like, we talk about the money because that gets people inspired, but when it all comes down, the really internal belief, no one really cares about the money. They want the feeling of the connection and the help and they want to change the world. They have their thing, and so it’s like, we talk about the money because it gets people excited, but I don’t know anybody who that’s the real reason why they’re in business. They’re in because they want, they want to help those people that are coming towards them. So you notice when you get deeper into the culture, it’s not just money, money, money, money. It’s how do you serve, how do you impact, how do you change the world, how can you get your message clearer, how can you do those things? And when you shift from the money to that, then the money starts magically coming. So for me, it’s just like how do we get more people thinking that way more often. I don’t know if that’s the right answer or if that helps at all, but it is definitely something I feel a big obligation for but I also feel like I’m super grateful for the people who are willing, I’m grateful to Don Lepre, spent all that money doing the infomercial on that thing. And I didn’t implement it back then, when I was 14, right. I’m grateful to the next guy who re-inspired me and I bought the thing and didn’t do anything and then next person and all those things, because eventually it stuck. So for me, it’s like I’m going to keep creating offers and keep doing cool things, and trying to inspire people because it might not be the first or the second or the fifth, but eventually if I keep being consistent on my side, it’s going to keep getting it and eventually the right people, those who actually have something they want to share, something they actually care about what they’re doing will figure out the way. And we’re just going to keep trailblazing and trying to do our best to make a path that they can all follow. So that’s kind of how I look at it. Andrew: Great question. Let’s close it out with one more. Yes. Dave did you find someone, because I just found someone right here. Why don’t we do two more then? Since you found one and I found one. What’s your name? Sorry, Parker? Parker. Go next. There we go, let’s go to Parker next and we’ll close it out with him. Parker: Alright, so the biggest question I have for you Russell is, I’ve seen you guys’ amazing group you guys have at Clickfunnels, and every time I go in your guys’ office it’s nothing but excitement, energy, and not only you don’t have to inspire your workers to work for you. They come there excited and hearing your amazing stories that John and Brent had of, they stayed with you for all this time and you pushed them and they pushed you and there’s this amazing cycle. I’m curious as far as, because I want to have an amazing group like that one too so I can affect the world the same way that you have, and even do better than you did. And that’s a completely admiration thing, that’s I don’t know. Dave: Cut from the same cloth here. Russell: That’s his dad. Dave’s son. Andrew: Oh got it. That makes sense. Parker: The question I have for you is, how do you find those people? Is it nothing but like a whittling out process or do you see these characteristics already in the people that you have? Andrew: One sec, how old are you? Parker: I’m 20 years old. Andrew: 20 years old and you admire your dad and the guy that he works with so much that you want to not just be like him, but be more like him? Can you take of my kid tonight? Sorry, that’s amazing. Does your dad come home with this energy like this energy like, “We’re going to capture the world. This is what we’re going to do.” Parker: it is the funniest thing. Oh my gosh. Every way you see him online, social media, whatever the heck it is, it’s exactly the same way he is at home. When you see him on the tv talking about like, “Oh this is…” or when you interviewed him. Andrew: I’ve watched his podcast, I see that thing. {Crosstalk} Parker: you know as much as I do then. Andrew: What did he motivate you to, like to sell as a kid, or to upsell as a kid. Parker: So he would like talk to us like he was a sales person basically, in the aspect of he talks about things as far as, this person did a terrible job at selling. They could have done this, this, this and this.” And we’re like 10 years old, I think at the time, I think. I don’t know. It’s more of a recent change since he joined clickfunnels and he’s got this amazing excitement and energy. It’s an amazing thing and I wish to have to people like my dad when I become a, when I start to do my own thing. Andrew: It is contagious isn’t it? Parker: yeah, it totally is. Andrew: And I’ve been watching, what’s this new Vlog that you’ve got. It’s on Russell, it’s on Russell Brunson’s YouTube channel right? I’m at the end of it going, “Hell yeah, why am I taking a shower now. I gotta go, I got stuff to do.” Right. These guys are out there taking over San Francisco, that’s my city. So I guess you’re feeling the same way at home. Now, he’s there twice, he suddenly owns a place. So your question was…? Parker: My question was basically, how do you find these amazing people to work, not only for you, but with you and to help you accomplish your dream? Is it whittling out process or it you have innate ability to find people? Russell: So as you were saying that I started thinking, I’m thinking about the partners on our team, who none of them came through like a help wanted site. None of them came through like, Brent went to church with me and he showed up every single week, every single month, he was my home teacher and showed up every single month consistently and we became friends and we did stuff together. John married my cousin. We were on the boat in the middle of the lake and he pitched me on a network marketer opportunity and I was like, I love this guy. And then I pitched him back and we just, and it was amazing. And then Dave, we were at an event like this and we had a signup sheet if you wanted to take the speakers out to dinner and Dave ran back and signed up every single line under mine. So I went to every single meal with him for 3 days. I think it’s just, I think a big part of it, I think most entrepreneurs can’t build a team because they’re waiting to build the team. And I think for me, I didn’t know what I was doing so I just started running, and what happens when you’re moving forward and motion is happening, people get attracted to that. And some people will come for bad reasons and they’ll leave, and I’ve been taken advantage of multiple times, things like that will happen, but the right people will stick around. But it’s all about, it’s the motion right. That’s what people are attracted to. If something’s happening. I don’t know what’s happening, but I want to be on that train and they start coming. So I think it’s taking the initiative of “Okay, I’m going to start running and I have no idea if anyone’s going to follow me ever. But If I do this and I keep doing it consistently then people will.” And you know, it’s been a consistency thing. I’m 15 years into this business now, 8000 funnels deep. But it’s a consistency, and when you do that and you’re consistent, then the right people will just start coming into your life. But not waiting for them initially. If I would have waited to build my team initially, we wouldn’t have a team. Everyone we met was like in the, as we were having motion, the right people started showing up. Andrew: Alright. Thanks. Speaking of, thank you. How many people here are actually at Clickfunnels, if you work at Clickfunnels. Can you guys stand up if you work at Clickfunnels. There you go. I feel like at the end of this everyone’s going to want to go and meet Russell. Everyone’s going to want to go and mob him. And he’s not that social, number one. Number two, I feel like you’re going to pass up these fan-freaking-tastic conversations, I’ve gotten to know the people who work here a lot really well in preparation for this, I really urge you to see the guys, the people who are wearing these t-shirts. Get to know them. Push them into a corner, understand what’s working for them. And really, you’re fantastic people, thanks so much for helping me do this. And thank you for having me on here. I really appreciate you being open, being willing to let me take this anywhere. You said, “I understand what Andrew is trying to do. He’s trying to figure this out. I’m going to let him run with it and let him make the magic happen.” And I think we made a lot of magic happen. Thanks so much for having me here. Russell: Yeah man, it was amazing. Andrew: Thank you all for coming, I’m looking forward to meeting every one of you. Thanks.

If you think that this stuff doesn’t work for eCommerce, network marketing, local businesses, non profits, and your business… think again. Let me show you how this process works for all businesses. On today’s episode Russell talks about why and how you can use Expert Secrets to 10x or 100x ANY business. Here’s some of the awesomeness you will hear in this episode: Why you need to stop thinking, “This won’t work for my business.” and start thinking, “How can I make this work for my business?” instead. Hear Russell come up with some offers on the fly on something as ordinary as a coffee mug. And find out why it took Russell launching Clickfunnels six times before it finally blew up. So listen here to find out why you can use Expert Secrets to grow and scale any business. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to go on a rant that’s going to show you, doesn’t matter if you’re selling physical products, network marketing products, local services, whatever it is you’re selling, this process, the Expert Secrets process we’ve been talking about is the same. If you enjoy this episode please go to iTunes and rate and review us. With that said, let’s jump into the podcast. What’s up everybody? This is Russell again, and I have a little bit of a rant and I hope you guys are okay with that, because it’s something that I keep trying to get people to understand, and they keep not understanding. So no offense to anybody, because I probably said in a lot of places and maybe you didn’t hear it. So I’m telling you guys right now, right here so you will hear it and you will understand. The question I keep getting from people, in fact a guy asked this question last night in our new Two Comma Club X coaching program, and I responded to it and then today I was thinking about it and today I’m like, I need to talk about this because I want to put this to rest once and for all. So in the future, if any of you guys hear anybody who is in ecommerce talk about this, please tag them, post to them this link, this video, this podcast it’s going to be all over the place. Let them know because this is the key they need to understand. A lot of people come into my world, the funnel world and they’re like, “Well, I’m selling stuff on Amazon or Shopify, I’m selling physical products.” So I was grabbing some examples of physical products. Maybe you’re selling supplements, or you’re selling jars, or you’re selling, buttons, or markers, whatever it is you’re selling and you’re going through this stuff and you’re like, “Funnels are really, really cool Russell, how’s it going to work?” and then I tell you, “Go read this book Expert Secrets. Go read the book Dotcom Secrets and the first thing is like, “Well there’s no face in my company so this stuff doesn’t work for me.” And I always just want to cringe. For anybody who though Expert Secrets was only about selling information products, you missed the whole point of the book. Please stop, go find your copy of the book, start at the very beginning, and this time look at it from a lens of whatever it is that you’re selling. If you’re selling physical products, info products, supplements, network marketing, whatever it is you’re selling, this book is the blue print for that. And if you’re saying, “This doesn’t work for me because in my business I don’t do this.” Instead start thinking, “Should I do this in my business? How could I use this in my business.” That should be the thing going through your mind, how could I use this in my business. Not I can’t use this for my business. People always tell me, “Russell, my business is different.” No, it’s not different. You’re just not doing it right. Start thinking, “How do I actually implement this into my business.” For example, a lot of people are like, “Russell this works for you because you have a software company.” Every other software company that I’m competing against does not do this. If you would have the people, if I would have released this four years ago and told people to read this, they’d be like, “This doesn’t work for SAAS and I’m not selling information products.” It’s like, no, you’re not seeing me actually do this to sell SAAS, to sell software as a service. It works for that, it works for supplements, it works for everything. So I want to kind of walk you guys through just a really quick 2 minute breakdown of how this concept works with physical products. But again, this works for anything. Plug in non-profit, we’ve got two or three people now who have hit the Two Comma Club selling non-profits, using all these same principles. We’ve got tons, probably 100 plus who are selling physical products who are doing it. Internet marketing, network marketing, it works for all of them. It works for software, it works for whatever it is you’re selling. It doesn’t matter, it’s agnostic about what it is you’re selling, the principles work the same in all of them. So again, the comment yesterday I saw was, “Russell, there’s no face to my company so this isn’t going to work.” My first thing would be, you need to have a face to your company. There’s a reason why there’s a face to Clickfunnels, because people can connect with a human being. If there’s not a face, not a person you become a commodity and the people are going to go off price, off of what feature, this feature versus this feature. If you have a face, a personality, people will bond with you and they will follow you to the end of the world. I promise you that. If you were at the last Funnel Hacking Live, you may have missed it. You’ve seen it happen. I’m practicing what I preach every single day. That’s number one. Number two, this whole book is about how to create offers. Figuring out what market you’re in and actually creating an actual offer. In fact, for those of you guys who wonder, if you’ve read my little bio it’s says, “Russell did this, this and this and one of the top super affiliates in the world.” This same concept is how I became a great affiliate. So I’m going to do this, I’m going to go through some examples. I’m going to pull up my chair. Hopefully this will come out and make sense. So let’s say you’re selling physical products. Let’s say for example, Organify. This is my buddy Drew’s supplement. It is a very good supplement I take every single day. There’s a picture of Drew on the back, for those who are watching the video. Drew’s funnel, and I love this guys, the funnel is not the best funnel in the world. The copywriting is not that good, the sales letter is not that good, but what do they have? They’ve got personality, a brand, a person, a human that people trust, they like, they know and they follow him through this movement, which is why they’ve done so well with Organify. Now if I were to go sell Organify as an affiliate, first thing I look at, they’re selling a product here. If you listen to me or Steven rant about this, a product, Steven at the last FHAT event had everyone stand up and raise their hand and say, “I will not sell a product again.” And had everyone chanting that with him. A product is not how you win this game. How you win this game is by creating an actual offer. So the way I became a really good affiliate for people, is I would go and find someone who is selling a product, they’d be selling this and doing well. And I’d say, okay how do I make this an offer. So I’d say okay, here on my whiteboard. Here is Ogranify, let’s say this is number one. Organify they’re selling and if I want to be a good affiliate I’m going to take this product and I’m going to create an offer around it. I’d be like, “If I want to sell this to become their number one affiliate,” which I could very easily and all you guys could do this. You could pick any product and do it. Say “okay, someone who is buying this, what else do they need to be successful?  Oh they have Organify, what if they need to know how to eat or drink for that?” So I’m going to make a book or a video course teaching the 30 day juice reset. Boom that becomes part of the offer. Now they got green drink, they got a juice reset diet, what else do they need? Maybe when they’re juicing they’re trying to sleep better at night. So maybe this is the sleeping system, the greens sleeping system. Or maybe it’s like, they want some more recipes. So it could be like 20 ways to put green drinks to make something. So I would go and try make a whole bunch of recipes and ways to turn these green drinks into really healthy foods and I don’t know, whatever you do. But I’d create a whole bunch of things, put a bunch of things together and make an offer, with a total value of blank. Then I’d go back to all the people buying Organify, “Hey you can buy Organify and get it for 100 bucks, or you can get the same offer but I’m going to give Organify plus this, plus this, plus this….” and I make an actual offer. I’m going to go out there and destroy every other affiliate including them selling their own product. There have been affiliates, times I’ve gone and promoted somebody’s product and actually sold more of the product than the actual product owner. I do that by turning their product into an offer and make it irresistible. So there’s an idea for supplements. If I’m going to be selling a supplement I’m going to go out there and create an actual offer, not just the supplements. The supplements is just one piece of the offer, what are the other tools and systems they need to make an amazing irresistible offer that’s going to make them whatever it is, the result you’re promising. So for ecom people, so let’s just say you’re an ecommerce person and you’re selling this little coffee mug thing. I tried to find something random in the office here today. So this is a nice little coffee mug, it’s awesome. I’m selling it on Amazon and you’re like, “Russell, I don’t know how this Expert Secrets stuff works for me. We’re just selling little coffee cups, there’s nothing to this.” I’d say, in fact, those of you guys who are members of Funnel University I did Bulletproof Supplement Funnel and I did Onnit Supplement Funnel, both of them are not very good funnels. Both have built 10-30 million dollar a year supplement brands because they followed the steps in this process, the Expert Secrets stuff. So if I’m selling this on Amazon to make some money and I’m scared that Amazon is going to crush me, or I’m going to get booted off, or I just want to diversify or I want to sell this for what it’s actually worth. I would take this product and turn it into an offer, that’d be step number one. So this is something that keeps coffee warm, I’m assuming, so how to make this offer. So going back to Expert Secrets, which market is this in? Health, wealth or relationships, it’s probably in health, because people who drink coffee a lot of times do it for health reasons. So it’s in health, inside of health what is this? What’s my submarket, the submarket are people who are drinking coffee to become healthy. So you got health, you got coffee for health is the submarket. Then what’s my niche I’m going to create? I’m going to create a niche that, let’s just say Dave Asprey with Bulletproof, he’s putting butter in Coffee, so let’s say I’m going to go on that tangent. So his whole market is like teaching people that and telling people to go buy butter and put it in. So my sub niche could be like, “I’m going to give you guys the kit that you need to be able to make Bulletproof coffee on the go.” Maybe that’s my sub market I’m going to create. So I take this, this is the physical product. Now if I want to compete in a funnel, I need to make this an offer. So I’d say, “Okay, the first thing you’re going to get right now, is you’re going to get the physical cup, which is really, really cool.” The problem with that’s all that this is, there’s probably 500 other people selling this on Amazon. It’s because they’re all selling the exact same thing, what happens? It’s a race to the bottom. Everyone’s getting cheaper, cheaper, cheaper, cheaper, because whoever wins is the person who’s got the cheapest product on Amazon. So I don’t want to be constrained by price. If I’m constrained by price I’m going to lose this game every single day. So what I’m going to do instead is take this out of a price constraint where people are going to be judging me based on somebody else, I’m going to turn this into a special offer where I’m the only person on earth who can actually sell this because it’s my special offer. So number one would be this cup, this really cool cup. Number two, what would it be? What else could I put in this offer? Well maybe I sell coffee, or maybe it’s hot chocolate, or maybe it’s cacao, maybe it’s something that can actually go in there. That’d be the second part. “You get this, plus you’re going to get this stuff you can actually make, it’s really, really good.” Number three, I’m looking at my office to see what else I could plug into this offer. Number three, let’s say there’s a really cool weight loss plan that I want to make with this. “Let me show you guys how to have more energy in the morning and have more focus. So number one you’re going to get the coffee cup, number two you’re going to get the actual coffee, number three you’re going to get my secret eating plan to actually boost my mental performance as an entrepreneur. Number four….” And I’m going to add the next thing, and I go through and create an amazing offer. Now I can go and even though people are selling these on Amazon for like, you know I don’t know how much this costs, $10 let’s say, I can now go and because I bundled together a bunch of things, this is now worth $30-40  because it’s an actual offer now. People can go on Amazon and it’s ¼ the price over there, but it’s actually worth 4 times more because we turned it into an offer. We bundled a whole bunch of things together and now it’s something that is different, that people can’t price, go with price because I’m the only person that actually has this special offer. Now to take it to the next level, it’s not just creating an offer, it’s creating a brand, a person, a movement behind this. Dave Asprey did it so good with Bulletproof, where his whole, he had a story now of him, he was overweight, he lost a bunch of weight, he was hiking, I can’t remember the whole story, hiking in the Himalayan mountains and these guys gave him some yak butter tea, he drank the yak butter tea, he felt good, his brain was lit on fire and he realized he could put butter in his coffee and Dave started this movement where people were putting butter in their coffee, it’s this weird thing he did. Same thing, I’d be like, here’s my product, here’s my offer I created to go with it, what’s the movement? What are people tapping into besides just that? Who am I? What’s my story? I need to share the story. Why’d I create this? What was the reason? What was the purpose? If you look at Drew, Drew had a whole story about why he created Organify, what was the reason, what was the story behind it? So for you guys, if you want to transition from selling physical products, or a network marketing product, or ecommerce, or if you’re an affiliate selling other people’s products, it doesn’t matter what it is. The system and the process is the same. It’s taking that thing and turning it from a commodity into an offer. Putting together a bunch of things that are unique to you. Interviewing people, I could go interview Dave Asprey, I could go interview someone who is an expert in whatever and put that in part of the offer, make this thing amazing and increase the value of it. Then I can go and tell my story. Why did I create this, what was the reason, the purpose behind it? People will buy into that story line and then from there it creates a movement. Now I got a whole bunch of people buying this and my offer and they know my story, know who I am, then guess what happens? In a month from now, six months from now, a year from now when I decide this is really good, now I want to create my next product, now you have the following in place. Now you have the people in place, now they actually care because they’re connected to you and your story and your mission and movement. So I want you guys to understand, so many times people come to me and they’re like, “This doesn’t relate to me because I’m selling a different product. I’m selling a physical product.” Or “I’m a network marketing company that’s separate from this.” No, it doesn’t matter what you’re selling. The reason I’ve been successful at selling anything I’ve ever sold, and I’ve done all of them, physical products, supplements, information, network marketing, physical brick and mortar retail locations, I’ve got chiropractic units, I’ve got dentist units…it doesn’t matter what you’re selling the process, the system is the same. Number one, create an irresistible offer. Selling these markers I would try to create an irresistible offer with these markers. You’re picking your market that you’re targeting to. I wouldn’t just sell these markers to everybody who wants a marker, because I’m going to be competing with everybody else in the world with price. So in fact, if you look at, I just got these in the mail today, from JLD. How many journals are there out there in the world? A billion, 2 billion, 10 billion? So what he did is he figured out what’s the submarket, and sub niche that I want to create? So he made these journals, one is a mastery journal, and one’s a freedom journal, these literally came in the mail today. If I was to go and compete against price on journals, you can get a journal for 99 cents. You could get lots of them super, super cheap. So what he did instead, what he did, he took this journal, picked a submarket, and then he spoke and created something specific to them, then he made a really good offer behind it, and if I was an affiliate I would make this offer even better. I would go interview 5 different people who understand mastery at different levels. I would interview someone on mastery of physical fitness, weight loss, business, entrepreneurship, athletics. I’d interview 5 or 6 people who have mastered something in their life and make this an actual offer. “You get the mastery journal plus you get an interview with so and so who is the number one guy at whatever. Plus you’ll get an interview with so and so…” I’d create a really good offer, his offer is good, but if I wanted to be an affiliate for that, I’d make an even better offer. Now I’ve got those kind of things, I’d say, “Okay, I’m going to create a movement of people who are all going to go through this with me together. We all want to master this stuff together. We all want to drink green drinks together. We all want to drink bulletproof coffee together. We all want to use markers to sketch out our funnels.” Whatever it is, I’m making this group of people and creating a movement of all of us together that want to do something and I’m going to become the leader of that movement. I’m going to put my flag in the ground and say, “Look, this is my movement, I am the leader, come follow me.” They’re going to come follow me, and then all these Expert Secrets principles start working. Now I got a movement to follow me. What’s our future based movement? What’s our cause? What’s the new opportunity that I’m trying to provide for these people? I’m going to figure those things out, put them together and build this following of people and what’s happening is they’re all buying my physical products, they’re all buying my network marketing opportunity, they’re all buying my local chiropractic care, they’re all buying my teeth cleaning system. It doesn’t matter, whatever it is the process is the same. I’m building this community of people who love me and trust me and know who I am, they’re all part of this movement and now when my second product line comes out, I can sell exactly what these guys want and now, boom this where you start growing very, very rapidly your company. That’s what I always tell people, take any physical product brand, wrap the Expert Secrets model around it, and you will 100x your company overnight. It’s like giving it a shot of adrenaline. I want you guys to all understand that. No matter what business you are in. I know a lot of you guys are in a lot of different types of businesses. So instead, as you’re going through this process, when you’re reading Expert Secrets and Dotcom secrets and listen to my podcast and all those kind of things, instead of saying, “Oh that doesn’t work for my business.” Stop and say, “How can I make that work for my business.” That’s it. That’s the magic. That’s the big secret. It’s shifting that thought in your head, “oh that doesn’t work for my business.” To “How can I make this work for my business?” And if you think for 5 seconds, for 10 seconds, I promise you this is a shot of adrenaline for any business you are in. It doesn’t matter what you’re selling, or whose product. It could be your own product, or someone else’s product. Whenever I wanted to be an affiliate, whenever people asked me to be an affiliate, the reason I don’t just like set up Google ads and run it to affiliate offers is I want to be the top affiliate, all the time. I’ve won cars, I’ve massage chairs, insane amounts of things, watches, everything you could dream about being an affiliate. And it wasn’t because I was selling the same product that everyone else was, I was, but I had made mine an offer. I took their product and figured out what else could I do to provide more value to this thing. And I took, I did this a lot of times when product launches were happening all the time in my marketplaces, the ones I was in. I would say, “Okay, everyone is selling this course for $1000, so how do I make this worth $10,000? Because if I can do that everyone will buy from me versus the product owner or any of the other affiliates. So I would create an offer so irresistible they’d have to buy from me. I had people literally buy the product once and then buy again just because they wanted my offer. That’s the magic we’re talking about here. We’re creating really, really good irresistible offers. That’s what you should be thinking through. So again, if you’re looking at whatever business you’re in, I’m a network marketer, I’m selling ecom, I’m doing whatever, first question is how do I turn this commodity, this thing…. especially network marketing. You got you versus 180,000 other distributers, ecommerce is you versus everyone else that comes up into the search when they type that product into Amazon. How do I de-commodize myself by creating an actual offer? That’s number one, thinking through that, what can I create? What are the other things? Number two then is who am I actually selling this to? You keep trying to selling to everybody it’s going to be hard. When you start creating an offer, this is really fun. This is why those who are going through the Two Comma Club X program right now, we’re talking about that, picking your market and creating your offer to match it. Because this right here is a cup that anybody who drinks coffee could do, but the problem is then it’s a commodity and the price drives down. By choosing the right market, the price actually goes up on this. This is the coffee cup for biohackers, or the coffee cup for entrepreneurs who want to drink Bulletproof coffee on the go, suddenly this becomes more valuable, because I picked the right market to actually go after. Now the price went up. Now that the price went up, I know the submarket that I’m in, now I create an offer that relates exactly to that market.  What does this market want? Well, if they’re drinking Bulletproof coffee on the go, they probably want more recipes or ways to do it, or they probably want interviews with people like Dave Asprey or Anthony Diclementi or other biohackers. Maybe they want an interview with the coffee guys who run the company. I could find my favorite type of coffee and interview the person who discovered that, who invented that product, whatever it is, you go and create an amazing offer for that submarket, suddenly this $8 cup becomes worth $60 or $100 or more. Now you get a whole bunch of people doing that together, we’re all part of that, they all took the same offer, they’re all part of the same market that you have created and now you’re able to start creating your mass movements. Does that make sense? So it doesn’t matter what business you’re in, if you ask me to consult you, I’d tell you the exact same thing. Someone posted on Facebook the other day, “How much do you think Russell would charge to Vox me back and forth for a day?” people were posting, “$100,000, 150,000” and it just makes me laugh because the feedback I would give you would be the same. It doesn’t matter what it is you’re selling. The process is simple you guys. Figure out what it is you’re selling, and then realize that’s just one component of your offer, then create an actual offer out of that. You’re going to sync it an actual sub niche that you’re creating. So you go market, submarket, sub niche. So create that sub niche and you create the offer for that submarket, then you get people in there, and then start creating your mass movement. You start going and the audience, your group, the tribe you’re building will tell you what to sell, what they want, where to go from there and that’s how you scale these things. That’s how I could take any ecommerce business off of the street, we could 10x it, we could 100x it very, very quickly by just wrapping with these principles. So if you learn nothing else from today, go back to the Expert Secrets book with any product, any service you’re selling and this time when you’re reading instead of saying, “This won’t work for my business, my business is different.” Say, “How can I make this work for my business, I want my business to be different.” That’s the magic. One last story before I wrap this one up, that’s what happened with Clickfunnels when we first launched it. I looked at every other SAAS company out there and they were all selling their software. I said, “Okay, I’m going to sell my software.” And funnel number one was selling my software and guess what happened? Boom, bombed. Funnel number two I was selling my software. It bombed. Number three, sold my software. Four, five, number six was the offer that blew up and guess why? Because I was no longer selling my software. I created an offer for people. Number one, you’re going to get the software for free for 6 months. Number two you get the funnel hacks training system to teach you, indoctrinate you and show you how to use it. Number three I know the next problem you’re going to have, you don’t know how to write copy so you’ll get my copywriting system. Number four you’re going to get my traffic system. Number five I’m going to give you all the components you need to be successful with this product…” and I turned it into an offer and it blew up. Year one 10 million, year two 30, year three 70, and on track this year for 150 million, because we created an irresistible offer for a software company. And it blows my mind that all the other SAAS guys out there we’re competing against haven’t figured it out yet. It’s right in front of them, plain sight. They keep on trying to sell their product. You don’t sell products because then you’re fighting a commodity based business. You’re fighting with the next dude who creates a product who’s got this feature and this, and their price is high, and all sorts of the garbage that comes out. No, we’re creating an offer. It de-commoditizes you, pulls you away from everybody else, breaks you away so now price is no longer a thing you’re fighting with because you are your own thing. You are separate, you are unique and now you have what you need to grow and scale a company. That is the magic that we’re talking about you guys. If you’re doing a webinar, if you’re just creating one big offer and you’re selling it, if you’re doing ecommerce and you have a physical, not physical, but if you have a funnel with front end, upsell, downsell, each thing of those is an offer. You front end, when I sell my books, it’s a free plus shipping book, but I made an offer around this. You get books, you get training, a whole bunch of stuff that comes with this. The upsell is a new offer. When you buy this, you get this. I’m making lots and lots of these offers. The biggest thing I could tell you guys, if you do this over and over and over again, is getting good at creating and making offers for people. And what’s cool about it is you’ll find out some things people go crazy for, and some things they don’t respond to. You just keep making new offer after new offer after new offer. And the more you do this, the better you become at it and the more successful you’re going to be. So if you’re in the Two Comma Club X program, you guys know the homework I told you guys before was go in and find 10 offers that are happening, 10 successful funnels in your business, funnel hack them to figure out what their offer actually is. The ones that are successful have really, really good offers. See what they are. What’s component number one? What’s component number two, number three inside their offer? Study those things so you can understand how you can make better offers for your market. That’s it you guys, hope that helps. This is probably the longest podcast in a while, but I needed to go on a rant because I wanted everyone to understand that this is how this game is played. It’s all about creating offers, picking the right market, and then create an offer for that specific market, and then from there start getting people, start building your tribe, create a mass movement, do al lthe stuff we talk about in the book and from there, product number two, product number three, everything else comes into play. So that’s the game you guys. I love this game, I hope you guys love it as well. It’s so much fun. Once again, how can this work for your business? Keep thinking that. Thanks everybody, talk to you soon.

If you think that this stuff doesn’t work for eCommerce, network marketing, local businesses, non profits, and your business… think again. Let me show you how this process works for all businesses. On today’s episode Russell talks about why and how you can use Expert Secrets to 10x or 100x ANY business. Here’s some of the awesomeness you will hear in this episode: Why you need to stop thinking, “This won’t work for my business.” and start thinking, “How can I make this work for my business?” instead. Hear Russell come up with some offers on the fly on something as ordinary as a coffee mug. And find out why it took Russell launching Clickfunnels six times before it finally blew up. So listen here to find out why you can use Expert Secrets to grow and scale any business.

Russell was a city boy until he found himself thrust in world of a dairy farm. Farms have a way of punctuating the cycle of life and death. Hear Russell’s story about becoming a first time participant in that cycle told vividly and honestly.

How to recover quickly, when you keep on getting knocked down. On this episode Russell talks about spending his day putting out giant fires, so he can get up and do it all again. He explains why it’s important to get back up whenever you get knocked down. Here are some of the awesome things happening in today’s episode: Find out what kind of issues Russell had in one day and how he was able to get up and move forward. Hear Russell’s backstory of how he learned to roll with the punches and continue to move forward even when facing obstacles that seem insurmountable. And find out why you too should get back up and keep going whenever you get knocked down. So listen here to hear Russell’s inspirational story of how he makes it through the kind of challenges that would keep a lesser man down. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to a late night Marketing Secrets podcast. Hey everyone, I hope you guys are doing awesome. It is a beautiful night. Do you hear the crickets out there? It’s kind of creepy when you get to the darker spots. I hope you guys are doing awesome. I wanted to make you guys a video and run a podcast today about something I think really, really, really important. There we go, there’s some light for those who are watching the video version. If you’re on the podcast, it doesn’t matter. You can hear my voice. Alright, I want to talk about something interesting that I realized today that I think is what keeps a lot of people back. It probably kept me back a lot when I was first getting started. One thing, I’m sorry I’m looking for, I’m at the pool house, I’m drinking some Keto OS because I love the stuff, so I have one every morning and one every night. It is my sweets and that is what I’m doing. That’s what I’m looking for, if you’re wondering what I’m doing and why I’m talking weird. What I want to talk about today, for example, we had a lot of crap happen. Not little things either, huge things. Things that are devastating. Thing that in my past would have crippled me. I would have stopped and been like, “Ugh, ugh, ugh.” And it’s interesting because I see people now days who are in business and they’re moving forward, moving forward and trying to do stuff. And not just business, honestly, it’s all aspects of life. It’s their personal life, it’s their family life, their relationships, it bleeds in a lot of different things. But for this purpose it’s business, where something really crappy happens. You have these plans and things you think are going to be happening and then you hit this wall and you’re like, you throw your hands up in the air, I don’t know what to do. So you just stop, right. You just give up. Like I said, I think there was a time where I probably did more of that. And I think I’m lucky. When I grew up, I was a wrestler, as a lot of you guys know. One thing that happened with wrestling is and it’s probably a good thing, I was really bad at first. I’d get beat a lot. In fact, my brother Scott, who is going to be editing this video, when we first started wrestling, he’s my younger brother and he was beating me at first. As a big brother it was really embarrassing. Luckily, I loved wrestling and he didn’t so I was able to pass, but he would have been beating me my whole life, which would have been really embarrassing. But because I was getting beat at first, I wasn’t like the best kid so I got beat a lot, and then I came back and I learned how to beat people. Probably the best example of this, my junior year in high school, my goal was to be state champ, I thought I was going to make it. What’s interesting is, as I was going for it, my first match my junior I wrestled this guy named Nick Fresquez from Hunter High School. Sorry there’s the ice coming out. Anyway, I told everyone I was going to be state champ. I was talking all the conference stuff, and my very first match wrestling Nick Fresquez, who is returning, he’d taken second place at State a year earlier, he’s returning back and he beat me. My very first match the whole year, I was devastated. Luckily for me, my dad filmed the match, so what we did for the next four months, every single night we watched that match and then we’d practice in how to beat Nick Fresquez. And then I never saw him, I never wrestled him the rest of the year, but then at the end of the year, sure enough he was on the opposite side. He was ranked first in state and I was ranked second and we came against each other in the finals, I wrestled him. In the finals I beat him because I knew his moves. I practiced them every day for four months. In fact, I actually beat him, I think I told you guys this story before. But I beat him with the same move he had beat me with, which is kind of fun. So I was used to getting beat up and then coming back and learning how to win. Getting beat up, come back and win. So that has helped me through my life. I think in business it’s the same thing. I would start and get hit with something, sometimes it’s like hitting a road block. How many of you guys have felt that? Or like hitting a wall and you’re just stuck and you’re like, I don’t know how to overcome this. This is an insurmountable object and I don’t know how to overcome this. And we hit those things. So that happens all the time, like I said, in business. And what’s interesting is most people don’t get past those. They hit the wall and then they freeze up and stop and then they go watch the TV or quit, whatever those things are. It’s interesting because I see that a lot with our entrepreneurs, who a little road block or hiccup will come and then they just stop. And it’s like, don’t stop, keep going. Keep going. But I think what happens, is the more you do it, the more your capacity increases. Your ability to handle those things and take them and plow through them and keep moving forward on them, you know what I mean? So today we had so many things. We were supposed to watch this viral thing, if you go to….who knows if it’s still live when you watch this, but cfgoesviral.com was this really cool thing. What I wanted to do, I wanted to make where somebody, they opt in to this thing and then they get a referral link and they refer other people, and they get a dollar for everyone they sign up. And it was going to make this huge viral thing that would grow really, really fast. So we spent the last 2 weeks getting all the things put together, creating the video and sales page, the structure and the flow and the funnel. Everything was working, we tested it, and I wanted to build it inside of Clickfunnels, but we couldn’t because it’s this feature we don’t have right now and Todd’s like, “We could build it in the future, but we don’t have time to do it, because all this crazy stuff is happening for the launch. So we didn’t, and there was this third party service we decided to use. So we used this third party service, we start trying to test it and all these things aren’t working. We got it working so it pretty much worked and we did the launch and sent emails out and we started a Facebook Live. It was all exciting and instantly all these people started coming and then guess what happened? Boom, the whole thing crashed within minutes. We called the guys up, the service and we’re like, “Dude, our sites are down.” And they’re like, “Uh, we’ll call you back.” Okay, that’s not good. And the whole thing is down 15 – 20 minutes it’s down. And finally we see, everything goes offline, they reset their servers, it comes back up and it’s working, but we had to pause emails and everything at the time, so he comes back like 15 minutes later and he’s like, “It’s been 15 minutes, nothing bad has happened. You’re good to go.” We’re like, “Dude it’s because we stopped everything. We stopped the ads, we stopped everything. If you look at this…” I think we had 5% of our emails sent out and we just crushed their servers and it was just done. And we’re like, “Dude, you don’t understand. We’re trying to 100 thousand opt in’s in 7 days. To get that, there’s probably going to be a million to a million and a half, maybe two million people that are going to come through your links. Can you handle that?” and they’re like, “No, we can’t handle that.” We’re like, “We told you numbers ahead of time.” And they’re like, “Well people always tell us numbers but no one ever hits them. We didn’t believe that was going to happen.” I’m like, “We just launched this viral contest. People are signed up, they’re sharing links. We can’t stop this now.” But the service wasn’t working. And it’s just like, most people, and me 5 or 10 years ago would have been like, “We’re screwed. What are we going to do?” But it was like, “Okay, we gotta keep moving forward. What are we going to do? What do we gotta fix?” So I messaged Todd and Todd’s like, “Alright, I’m pulling an all nighter.” So he went and Jamie Smith came in and they spent the whole next 4 or 5 hours coding this whole thing out and rebuilt from the ground up the entire company software that we did and then built it into Clickfunnels. The testing is all done and they’re going to roll it all out first thing in the morning and then we’re going to relaunch the viral campaign right afterwards and hopefully get the same impact. But that could have been devastating. That was one thing. And it was like 4 or 5 things like that just today that happened. Insane. The bigger a company gets, the more fires there are. I’m like, there are like 4 huge fires….no 5. 5 huge fires that I put out today. That was one of 5 huge fires. One of them was some yahoo causing fistfights and threatening to kill people in our Facebook group and it happens to be a friend. He comes in and then we block and he starts threatening me and all sorts of stuff. That’s happening and then the next thing, and the next thing, and the next thing. All these fires are happening at the same time. I can’t stop because we still have this launch happening. I spent probably 4 hours today working on the new sales letter for when the viral video goes live, which is so cool. I can’t wait for you guys to see it, I’m so excited. And then on top of that, I gotta record like 40 videos tomorrow, so I was writing the scripts for those and mapping out the sequence and timeline. Plus we’re working on the event funnel for Funnel Hacking Live. So I had to go through and finish another round of edits for the schedule. Then message all the potential speakers, invite them to speak, get the flow done. And then the viral video party, we had to shift the whole timeline, so we’re calling Boise State and trying to shift….. It was all these fires, fire after fire. Any one of those should have crippled us, or me, or our entire team. They should have stopped, but we didn’t. We kept going forward. I don’t know why I’m sharing this, other than I think most people stop way too fast. And I don’t know if it’s just from doing it so many times and so often. It’s funny, I remember somebody told me once… I think Dan Kennedy told me, “Once every quarter an entrepreneur will face a crisis that will either make or break his company.” I’m like, “Once a quarter? Dude, we’re getting that 4 times a day. 4 quarters of the day and consistently.” And the bigger we get, the more those things are. The one nice thing is that typically, you don’t have the company blow up overnight. So I’m lucky that I had 10 years of cutting my teeth and trying this thing and bankrupting two companies and going up and down and all sorts of failures, so that when I had the big success my capacity has increased and I’m handling things pretty well. I screw up a lot. Just so you guys know. There are public screw ups, where a whole affiliate system that we built out crashes in the middle of the launch. Anyway, there’s just things that happen but most people just stop too fast. It’s kind of like lifting weights. The only way to keep moving through those things, because some of you guys hit those things and you stop and I know your….hopefully one or two of you guys hearing this are saying, “That’s me, I hit and obstacle and I freeze.” So what I want you to understand, it’s like lifting weights. You’re pushing and pushing and you can’t do anymore and it freezes and it can’t keep going. That’s good, it’s tearing your muscles and they repair and you gotta go back again, you gotta go back again, you gotta go back again. And if you keep doing that, your capacity will increase and you’ll get better and better until someday you will have so many problems like me that you’ll have them four or five times in a day and you’ll just shrug it off and it’ll be fine. That’s just, I don’t know the exact process to doing it, it’s just doing it. It’s just like when the thing hits you and you’re like, “Gah, that sucks. Alright let’s go.” Boom. If you’re in a fight and someone punches you in the face, you’re like, “Oh, that hurt so bad but I’m in the middle of the fight. Let’s go.” And you just go right back in. That’s the kind of attitude you’ve got to have when the thing punches you in the face or it knocks you down or whatever. Because most of those things, it’s like you’re this far away from success. In fact, on the new sales letter for the Clickfunnels page, you’ll see it. Some of you guys know the viral video is about a Gold miner and all this stuff. So there’s an image we have and it’s a drawing and it says “The miner who quit too early”. And it shows this guy pick axing and he’s digging into this huge mountain and he turned around and he’s walking away and then you look at the side picture, a side cut of the mountain and you see he’s an inch away from all this gold. And sometimes that’s how it is. We get punched in the face and we knock back and we’re like, “dang, I don’t want to do that.” and you just stop. And it’s like, ugh. All you gotta do is step back up and get back in that fight one more time and then you’re there. You’re so close to it. That’s what most people don’t get to. Because it’s the closer you get, the more resistance there will be to the thing you want. As you’re coming closer and closer and resistance is coming, is your ability to get back up and keep going. There’s a song in high school in the 90’s that we used to play, in fact I played it today after getting hit in the head like 5 times. I was like, “Hey guys, I gotta theme song to keep us going right now.” And it was that song, “I get knocked down, I get up again.” That’s it. You get knocked down and you gotta get back up again as fast as you can. Because the more resistance you’re getting, the closer you are to where you’re trying to get to. Just know that. Know that whatever you desire right now, the closer and closer you get to that, the more resistance. So you have to increase your capacity to handle those attacks, otherwise you will crumble underneath it and you’ll never get to your goal. But also know that the harder those punches are, the more frustrating all those kind of things, it means you’re close. The closer you get, the harder it’s going to be and then all the sudden, boom. You’re going to be there. But you gotta be willing to get knocked down and get back up again and take that next step. Take the leap of faith, take that step into the dark. Whatever that analogy is that you need, that’s what you gotta do. And when you do that, that’s where it’s at. I think most of us, I may be wrong, I think I’m right though. I think most of us, the times that we fail, if we fail and don’t get what we want, we’re probably one or two knockouts away from success. It’s just getting back up, putting the gloves back on and going back into the ring one more time. That’s it. Maybe get hit again, knocked down again and you’re like, “one more step, one more.” It’s there, you gotta taste it, you gotta feel it. That’s enough now. That’s like 40 ananlogies. Hopefully one of those connected with you guys. I got sports analogies, I got everything in there. Alright, well I’m heading in. I’m going to drink my Keto’s, I’m going to go to bed. I got a big day tomorrow. I gotta film like 40 videos. They’re not as fun like this one. Alright, there you go guys. Appreciate you all, have a nice night and we’ll see you soon. Bye.

How to recover quickly, when you keep on getting knocked down. On this episode Russell talks about spending his day putting out giant fires, so he can get up and do it all again. He explains why it’s important to get back up whenever you get knocked down. Here are some of the awesome things happening in today’s episode: Find out what kind of issues Russell had in one day and how he was able to get up and move forward. Hear Russell’s backstory of how he learned to roll with the punches and continue to move forward even when facing obstacles that seem insurmountable. And find out why you too should get back up and keep going whenever you get knocked down. So listen here to hear Russell’s inspirational story of how he makes it through the kind of challenges that would keep a lesser man down. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to a late night Marketing Secrets podcast. Hey everyone, I hope you guys are doing awesome. It is a beautiful night. Do you hear the crickets out there? It’s kind of creepy when you get to the darker spots. I hope you guys are doing awesome. I wanted to make you guys a video and run a podcast today about something I think really, really, really important. There we go, there’s some light for those who are watching the video version. If you’re on the podcast, it doesn’t matter. You can hear my voice. Alright, I want to talk about something interesting that I realized today that I think is what keeps a lot of people back. It probably kept me back a lot when I was first getting started. One thing, I’m sorry I’m looking for, I’m at the pool house, I’m drinking some Keto OS because I love the stuff, so I have one every morning and one every night. It is my sweets and that is what I’m doing. That’s what I’m looking for, if you’re wondering what I’m doing and why I’m talking weird. What I want to talk about today, for example, we had a lot of crap happen. Not little things either, huge things. Things that are devastating. Thing that in my past would have crippled me. I would have stopped and been like, “Ugh, ugh, ugh.” And it’s interesting because I see people now days who are in business and they’re moving forward, moving forward and trying to do stuff. And not just business, honestly, it’s all aspects of life. It’s their personal life, it’s their family life, their relationships, it bleeds in a lot of different things. But for this purpose it’s business, where something really crappy happens. You have these plans and things you think are going to be happening and then you hit this wall and you’re like, you throw your hands up in the air, I don’t know what to do. So you just stop, right. You just give up. Like I said, I think there was a time where I probably did more of that. And I think I’m lucky. When I grew up, I was a wrestler, as a lot of you guys know. One thing that happened with wrestling is and it’s probably a good thing, I was really bad at first. I’d get beat a lot. In fact, my brother Scott, who is going to be editing this video, when we first started wrestling, he’s my younger brother and he was beating me at first. As a big brother it was really embarrassing. Luckily, I loved wrestling and he didn’t so I was able to pass, but he would have been beating me my whole life, which would have been really embarrassing. But because I was getting beat at first, I wasn’t like the best kid so I got beat a lot, and then I came back and I learned how to beat people. Probably the best example of this, my junior year in high school, my goal was to be state champ, I thought I was going to make it. What’s interesting is, as I was going for it, my first match my junior I wrestled this guy named Nick Fresquez from Hunter High School. Sorry there’s the ice coming out. Anyway, I told everyone I was going to be state champ. I was talking all the conference stuff, and my very first match wrestling Nick Fresquez, who is returning, he’d taken second place at State a year earlier, he’s returning back and he beat me. My very first match the whole year, I was devastated. Luckily for me, my dad filmed the match, so what we did for the next four months, every single night we watched that match and then we’d practice in how to beat Nick Fresquez. And then I never saw him, I never wrestled him the rest of the year, but then at the end of the year, sure enough he was on the opposite side. He was ranked first in state and I was ranked second and we came against each other in the finals, I wrestled him. In the finals I beat him because I knew his moves. I practiced them every day for four months. In fact, I actually beat him, I think I told you guys this story before. But I beat him with the same move he had beat me with, which is kind of fun. So I was used to getting beat up and then coming back and learning how to win. Getting beat up, come back and win. So that has helped me through my life. I think in business it’s the same thing. I would start and get hit with something, sometimes it’s like hitting a road block. How many of you guys have felt that? Or like hitting a wall and you’re just stuck and you’re like, I don’t know how to overcome this. This is an insurmountable object and I don’t know how to overcome this. And we hit those things. So that happens all the time, like I said, in business. And what’s interesting is most people don’t get past those. They hit the wall and then they freeze up and stop and then they go watch the TV or quit, whatever those things are. It’s interesting because I see that a lot with our entrepreneurs, who a little road block or hiccup will come and then they just stop. And it’s like, don’t stop, keep going. Keep going. But I think what happens, is the more you do it, the more your capacity increases. Your ability to handle those things and take them and plow through them and keep moving forward on them, you know what I mean? So today we had so many things. We were supposed to watch this viral thing, if you go to….who knows if it’s still live when you watch this, but cfgoesviral.com was this really cool thing. What I wanted to do, I wanted to make where somebody, they opt in to this thing and then they get a referral link and they refer other people, and they get a dollar for everyone they sign up. And it was going to make this huge viral thing that would grow really, really fast. So we spent the last 2 weeks getting all the things put together, creating the video and sales page, the structure and the flow and the funnel. Everything was working, we tested it, and I wanted to build it inside of Clickfunnels, but we couldn’t because it’s this feature we don’t have right now and Todd’s like, “We could build it in the future, but we don’t have time to do it, because all this crazy stuff is happening for the launch. So we didn’t, and there was this third party service we decided to use. So we used this third party service, we start trying to test it and all these things aren’t working. We got it working so it pretty much worked and we did the launch and sent emails out and we started a Facebook Live. It was all exciting and instantly all these people started coming and then guess what happened? Boom, the whole thing crashed within minutes. We called the guys up, the service and we’re like, “Dude, our sites are down.” And they’re like, “Uh, we’ll call you back.” Okay, that’s not good. And the whole thing is down 15 – 20 minutes it’s down. And finally we see, everything goes offline, they reset their servers, it comes back up and it’s working, but we had to pause emails and everything at the time, so he comes back like 15 minutes later and he’s like, “It’s been 15 minutes, nothing bad has happened. You’re good to go.” We’re like, “Dude it’s because we stopped everything. We stopped the ads, we stopped everything. If you look at this…” I think we had 5% of our emails sent out and we just crushed their servers and it was just done. And we’re like, “Dude, you don’t understand. We’re trying to 100 thousand opt in’s in 7 days. To get that, there’s probably going to be a million to a million and a half, maybe two million people that are going to come through your links. Can you handle that?” and they’re like, “No, we can’t handle that.” We’re like, “We told you numbers ahead of time.” And they’re like, “Well people always tell us numbers but no one ever hits them. We didn’t believe that was going to happen.” I’m like, “We just launched this viral contest. People are signed up, they’re sharing links. We can’t stop this now.” But the service wasn’t working. And it’s just like, most people, and me 5 or 10 years ago would have been like, “We’re screwed. What are we going to do?” But it was like, “Okay, we gotta keep moving forward. What are we going to do? What do we gotta fix?” So I messaged Todd and Todd’s like, “Alright, I’m pulling an all nighter.” So he went and Jamie Smith came in and they spent the whole next 4 or 5 hours coding this whole thing out and rebuilt from the ground up the entire company software that we did and then built it into Clickfunnels. The testing is all done and they’re going to roll it all out first thing in the morning and then we’re going to relaunch the viral campaign right afterwards and hopefully get the same impact. But that could have been devastating. That was one thing. And it was like 4 or 5 things like that just today that happened. Insane. The bigger a company gets, the more fires there are. I’m like, there are like 4 huge fires….no 5. 5 huge fires that I put out today. That was one of 5 huge fires. One of them was some yahoo causing fistfights and threatening to kill people in our Facebook group and it happens to be a friend. He comes in and then we block and he starts threatening me and all sorts of stuff. That’s happening and then the next thing, and the next thing, and the next thing. All these fires are happening at the same time. I can’t stop because we still have this launch happening. I spent probably 4 hours today working on the new sales letter for when the viral video goes live, which is so cool. I can’t wait for you guys to see it, I’m so excited. And then on top of that, I gotta record like 40 videos tomorrow, so I was writing the scripts for those and mapping out the sequence and timeline. Plus we’re working on the event funnel for Funnel Hacking Live. So I had to go through and finish another round of edits for the schedule. Then message all the potential speakers, invite them to speak, get the flow done. And then the viral video party, we had to shift the whole timeline, so we’re calling Boise State and trying to shift….. It was all these fires, fire after fire. Any one of those should have crippled us, or me, or our entire team. They should have stopped, but we didn’t. We kept going forward. I don’t know why I’m sharing this, other than I think most people stop way too fast. And I don’t know if it’s just from doing it so many times and so often. It’s funny, I remember somebody told me once… I think Dan Kennedy told me, “Once every quarter an entrepreneur will face a crisis that will either make or break his company.” I’m like, “Once a quarter? Dude, we’re getting that 4 times a day. 4 quarters of the day and consistently.” And the bigger we get, the more those things are. The one nice thing is that typically, you don’t have the company blow up overnight. So I’m lucky that I had 10 years of cutting my teeth and trying this thing and bankrupting two companies and going up and down and all sorts of failures, so that when I had the big success my capacity has increased and I’m handling things pretty well. I screw up a lot. Just so you guys know. There are public screw ups, where a whole affiliate system that we built out crashes in the middle of the launch. Anyway, there’s just things that happen but most people just stop too fast. It’s kind of like lifting weights. The only way to keep moving through those things, because some of you guys hit those things and you stop and I know your….hopefully one or two of you guys hearing this are saying, “That’s me, I hit and obstacle and I freeze.” So what I want you to understand, it’s like lifting weights. You’re pushing and pushing and you can’t do anymore and it freezes and it can’t keep going. That’s good, it’s tearing your muscles and they repair and you gotta go back again, you gotta go back again, you gotta go back again. And if you keep doing that, your capacity will increase and you’ll get better and better until someday you will have so many problems like me that you’ll have them four or five times in a day and you’ll just shrug it off and it’ll be fine. That’s just, I don’t know the exact process to doing it, it’s just doing it. It’s just like when the thing hits you and you’re like, “Gah, that sucks. Alright let’s go.” Boom. If you’re in a fight and someone punches you in the face, you’re like, “Oh, that hurt so bad but I’m in the middle of the fight. Let’s go.” And you just go right back in. That’s the kind of attitude you’ve got to have when the thing punches you in the face or it knocks you down or whatever. Because most of those things, it’s like you’re this far away from success. In fact, on the new sales letter for the Clickfunnels page, you’ll see it. Some of you guys know the viral video is about a Gold miner and all this stuff. So there’s an image we have and it’s a drawing and it says “The miner who quit too early”. And it shows this guy pick axing and he’s digging into this huge mountain and he turned around and he’s walking away and then you look at the side picture, a side cut of the mountain and you see he’s an inch away from all this gold. And sometimes that’s how it is. We get punched in the face and we knock back and we’re like, “dang, I don’t want to do that.” and you just stop. And it’s like, ugh. All you gotta do is step back up and get back in that fight one more time and then you’re there. You’re so close to it. That’s what most people don’t get to. Because it’s the closer you get, the more resistance there will be to the thing you want. As you’re coming closer and closer and resistance is coming, is your ability to get back up and keep going. There’s a song in high school in the 90’s that we used to play, in fact I played it today after getting hit in the head like 5 times. I was like, “Hey guys, I gotta theme song to keep us going right now.” And it was that song, “I get knocked down, I get up again.” That’s it. You get knocked down and you gotta get back up again as fast as you can. Because the more resistance you’re getting, the closer you are to where you’re trying to get to. Just know that. Know that whatever you desire right now, the closer and closer you get to that, the more resistance. So you have to increase your capacity to handle those attacks, otherwise you will crumble underneath it and you’ll never get to your goal. But also know that the harder those punches are, the more frustrating all those kind of things, it means you’re close. The closer you get, the harder it’s going to be and then all the sudden, boom. You’re going to be there. But you gotta be willing to get knocked down and get back up again and take that next step. Take the leap of faith, take that step into the dark. Whatever that analogy is that you need, that’s what you gotta do. And when you do that, that’s where it’s at. I think most of us, I may be wrong, I think I’m right though. I think most of us, the times that we fail, if we fail and don’t get what we want, we’re probably one or two knockouts away from success. It’s just getting back up, putting the gloves back on and going back into the ring one more time. That’s it. Maybe get hit again, knocked down again and you’re like, “one more step, one more.” It’s there, you gotta taste it, you gotta feel it. That’s enough now. That’s like 40 ananlogies. Hopefully one of those connected with you guys. I got sports analogies, I got everything in there. Alright, well I’m heading in. I’m going to drink my Keto’s, I’m going to go to bed. I got a big day tomorrow. I gotta film like 40 videos. They’re not as fun like this one. Alright, there you go guys. Appreciate you all, have a nice night and we’ll see you soon. Bye.

Russell Rhodes joined forces with his parents to form The Rhodes Team in 2001. The Rhodes Team quickly became a major player in Dallas/Fort Worth and is now the #1 real estate team in DFW. Their primary focus is to create raving fans and as a result, over 50% of their business comes from repeat clients and referrals. Join us as Russell shares his mindset and a glance at his journey to becoming a Real Estate Rockstar by helping people navigate through one of the largest financial & emotional decisions in their lives.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Mixologist and Celebrity bartender, Russell Davis, joins us for a hilarious, honest, and extremely entertaining interview. We talk about everything from drinking,to comic books, to peaches, to Wayne's World.  Hear Russell discuss battling a robot bartender, accidentally hitting his girlfriend with a bottle, and the life of being a renowned mixologist in everyday life.  Russell was a fantastic guest, who is way more than just a bartender. . Tune in to his new podcast, "The Road Rash Podcast."  Later, Scott takes a drink quiz and we talk Star Wars.   Check out Russell and all his happenings on Twitter and Instagram @mrrusselldavis ,  and on Facebook @mixologistrusselldavis  Also, take a look at his website at www.unlimitedliabilities.com Please keep following us @Vscomedy and please leave a review on iTunes. If you leave a good review, Michael Burlew will willingly play Pinochle with your elderly relatives. #russelldavis  #roadrashpodcast #peaches #bartending #mixologist #comicbooks #theforceawakens #chefbrianduffy #texas 

The post Episode #33 – Russell Wins A Ferrari appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Hear Russell's story about their drive in the Ferrari from Las Vegas back home to Boise. --------------------------------------------------------------------------------- Hey, everyone, this is Russell Brunson and I want to welcome you to a very special episode of the Marketing in Your Car Podcast. Today I am driving in my brand new Ferrari. Well, it's not brand new, but it's brand new to me. I don't know if you can hear that. Can you hear that? That is the engine. It is very loud. Anyway, I wanted to tell you guys the story of the Ferrari, because we're having a lot of fun. Give me one second and we'll get started. This will be less content and more entertainment; because I thought it was a fun weekend. We won this Ferrari in the Pure Leverage contest, which was pretty cool. I'm driving and everyone is staring at me. It's kind of fun. At the event, they called us onstage at the last day and said, “We're taking a break. You can take a break if you want to, but we're going to go down and give Russell a Ferrari.” They took me and my wife outside and we had about 250 people following us down the hall, out into the lobby, out in front of the hotel. Then Joel who gave us the Ferrari pulled it up next to everybody, revved the engine. Then we got in and literally our car got surrounded by 250 people, all with cameras and iPads and iPhones. It felt like paparazzi, like I was someone famous or something like that. Then we got in the car and took off and sped around the corner just to kind of hide. When we got around the corner, it was just this dead-end parking lot, but they told us to wait until the crowd came back in. We sat there just waiting for the crowd to come back in. When we got back, sure enough, there were some lingerers who came over and ambushed us and wanted pictures. It was kind of crazy. That was what we did that night. Then we took it to the valet and they parked it. The next day we decided we were going to drive home, all the way from Las Vegas to Boise in it. We came back to the valet and they brought the car back to us. It was funny because this sweet car pulls up and everybody is waiting to see who it's for, and it's my wife and I. I look like a little kid with my backpack, and we walk over, jump in and take off. I'm not much of a car person, so I don't really know how to drive a car like this. It's kind of different. We're driving away from Vegas and we need gas, so we pull into this gas station outside of Vegas. As soon as we pull in, we get swarmed by people from in front, behind, all of them coming around taking pictures of the car and asking if they can look at the engine. I even had a guy ask me for money, which was really exciting. It was kind of creepy though. We weren't ready or used to that attention. After we filled up with gas, then all these people are swarming us. We were trying to start the car and leave. The way you put it in reverse is weird. I was trying to put it in reverse to back up because there was a car in front of us filling up with gas and it wouldn't go in reverse for anything I would try. I was like, “What in the world?” Then another car pulls up behind us and we're stuck here with all these people taking pictures, cars in front of us, cars in back of us and I can't reverse the car. I start the car and then it dies. I'm like, “This is a nightmare.” Finally, the car in front of us started pulling forward so we started the car again and took off. We were kind of at a truck stop, so we were stuck behind all these trucks.

Hear Russell's story about their drive in the Ferrari from Las Vegas back home to Boise. ---Transcript--- Hey, everyone, this is Russell Brunson and I want to welcome you to a very special episode of the Marketing in Your Car Podcast. Today I am driving in my brand new Ferrari. Well, it's not brand new, but it's brand new to me. I don't know if you can hear that. Can you hear that? That is the engine. It is very loud. Anyway, I wanted to tell you guys the story of the Ferrari, because we're having a lot of fun. Give me one second and we'll get started. This will be less content and more entertainment; because I thought it was a fun weekend. We won this Ferrari in the Pure Leverage contest, which was pretty cool. I'm driving and everyone is staring at me. It's kind of fun. At the event, they called us onstage at the last day and said, “We're taking a break. You can take a break if you want to, but we're going to go down and give Russell a Ferrari.” They took me and my wife outside and we had about 250 people following us down the hall, out into the lobby, out in front of the hotel. Then Joel who gave us the Ferrari pulled it up next to everybody, revved the engine. Then we got in and literally our car got surrounded by 250 people, all with cameras and iPads and iPhones. It felt like paparazzi, like I was someone famous or something like that. Then we got in the car and took off and sped around the corner just to kind of hide. When we got around the corner, it was just this dead-end parking lot, but they told us to wait until the crowd came back in. We sat there just waiting for the crowd to come back in. When we got back, sure enough, there were some lingerers who came over and ambushed us and wanted pictures. It was kind of crazy. That was what we did that night. Then we took it to the valet and they parked it. The next day we decided we were going to drive home, all the way from Las Vegas to Boise in it. We came back to the valet and they brought the car back to us. It was funny because this sweet car pulls up and everybody is waiting to see who it's for, and it's my wife and I. I look like a little kid with my backpack, and we walk over, jump in and take off. I'm not much of a car person, so I don't really know how to drive a car like this. It's kind of different. We're driving away from Vegas and we need gas, so we pull into this gas station outside of Vegas. As soon as we pull in, we get swarmed by people from in front, behind, all of them coming around taking pictures of the car and asking if they can look at the engine. I even had a guy ask me for money, which was really exciting. It was kind of creepy though. We weren't ready or used to that attention. After we filled up with gas, then all these people are swarming us. We were trying to start the car and leave. The way you put it in reverse is weird. I was trying to put it in reverse to back up because there was a car in front of us filling up with gas and it wouldn't go in reverse for anything I would try. I was like, “What in the world?” Then another car pulls up behind us and we're stuck here with all these people taking pictures, cars in front of us, cars in back of us and I can't reverse the car. I start the car and then it dies. I'm like, “This is a nightmare.” Finally, the car in front of us started pulling forward so we started the car again and took off. We were kind of at a truck stop, so we were stuck behind all these trucks. We got out the owner's manual and spent 30 minutes reading and trying to figure out how to put the car in reverse, how to put the top back up and all these things. We finally figured out how to learn it. We jumped on the freeway and started driving. Three times, people would speed up next to us and take pictures of us while we were driving. It was kind of crazy. We brought a Go-Pro camera and mounted it to the front of the car, so we've filmed the entire drive home. On our way home, we were going through Utah. I grew up in Utah, so we stopped in St. George and saw my sister and her family and took them all on rides. Then we stopped and took all my cousins on a ride. We ended up stopping eight times in two days and gave everyone rides in the car and everything. It was fun. It was a long drive, though. It took us pretty much two days to get home. Then when we got home, it was raining in Boise, so we got home in the rain. Then we picked up my kids and took each of them, one at a time, for a ride. We found this little place behind our house where there are no cars, and I took it there and I just floored it. We took off and my youngest kept saying, “Daddy, I want to go in the racecar.” That's what we've been doing and it's been a ton of fun. Anyway, there's not much content today. I just wanted to tell you guys a story about the Ferrari. It's been a lot of fun. I'm at the office now and I'm having a guy come to detail it today. We'll get it all detailed up and I'll have a nice car to drive around town, so that will be fun. Anyway, that's about it. I hope you have a great day today. This contest was interesting. Even though everyone was competing for it, there were a lot of people who had no chance. Why should they even try to win a Ferrari? Why should they even try to win it? I just say, for you guys, think about 10 years ago. 10 years ago I was in the exact same situation you guys are in. I was looking at these contests and I never had a shot to win them, but I tried. By trying, I learned different things. I learned that if I give bonuses, more people will buy. If I do webinars, more people will buy. I tried to figure out different ways to sell stuff. To win the Ferrari I had to basically do a blend of most of those things. We gave away bonuses, we did webinars, we did teleseminars. We did all sorts of things to do this. It's taken me 10 years to get to a point where I can win a prize like this. For some of you guys, I would start now. Look for contests that are happening online in your market. I guarantee most markets have some kind of online contest happening. Go enter and try to win them and see what happens. We had a chance in Vegas to hang out with my buddy Dave Gardner. Dave is an interesting guy. He came to Kenya with us last year. He won a prize that we were doing to take one of our students to Kenya. He won that. I was reading this book he wrote, and he was talking about how he won that prize and he won three or four prizes. I'm like, “How do you win all these prizes?” He said, “I just enter them and do my best.” A lot of people don't enter because they don't think they can win, so they don't, whereas someone like Dave tries a lot of them and he wins a lot of them. I guess that's my motivation for today: go out there and try. You never know what's going to happen a year from now, five years from now, ten years from now. Heck, one of you guys might win this Ferrari when I give it away in a year or so. Who knows? Thanks, you guys. I will talk to you all tomorrow.

Hear Russell’s story about their drive in the Ferrari from Las Vegas back home to Boise. ---Transcript--- Hey, everyone, this is Russell Brunson and I want to welcome you to a very special episode of the Marketing in Your Car Podcast. Today I am driving in my brand new Ferrari. Well, it’s not brand new, but it’s brand new to me. I don’t know if you can hear that. Can you hear that? That is the engine. It is very loud. Anyway, I wanted to tell you guys the story of the Ferrari, because we’re having a lot of fun. Give me one second and we’ll get started. This will be less content and more entertainment; because I thought it was a fun weekend. We won this Ferrari in the Pure Leverage contest, which was pretty cool. I’m driving and everyone is staring at me. It’s kind of fun. At the event, they called us onstage at the last day and said, “We’re taking a break. You can take a break if you want to, but we’re going to go down and give Russell a Ferrari.” They took me and my wife outside and we had about 250 people following us down the hall, out into the lobby, out in front of the hotel. Then Joel who gave us the Ferrari pulled it up next to everybody, revved the engine. Then we got in and literally our car got surrounded by 250 people, all with cameras and iPads and iPhones. It felt like paparazzi, like I was someone famous or something like that. Then we got in the car and took off and sped around the corner just to kind of hide. When we got around the corner, it was just this dead-end parking lot, but they told us to wait until the crowd came back in. We sat there just waiting for the crowd to come back in. When we got back, sure enough, there were some lingerers who came over and ambushed us and wanted pictures. It was kind of crazy. That was what we did that night. Then we took it to the valet and they parked it. The next day we decided we were going to drive home, all the way from Las Vegas to Boise in it. We came back to the valet and they brought the car back to us. It was funny because this sweet car pulls up and everybody is waiting to see who it’s for, and it’s my wife and I. I look like a little kid with my backpack, and we walk over, jump in and take off. I’m not much of a car person, so I don’t really know how to drive a car like this. It’s kind of different. We’re driving away from Vegas and we need gas, so we pull into this gas station outside of Vegas. As soon as we pull in, we get swarmed by people from in front, behind, all of them coming around taking pictures of the car and asking if they can look at the engine. I even had a guy ask me for money, which was really exciting. It was kind of creepy though. We weren’t ready or used to that attention. After we filled up with gas, then all these people are swarming us. We were trying to start the car and leave. The way you put it in reverse is weird. I was trying to put it in reverse to back up because there was a car in front of us filling up with gas and it wouldn’t go in reverse for anything I would try. I was like, “What in the world?” Then another car pulls up behind us and we’re stuck here with all these people taking pictures, cars in front of us, cars in back of us and I can’t reverse the car. I start the car and then it dies. I’m like, “This is a nightmare.” Finally, the car in front of us started pulling forward so we started the car again and took off. We were kind of at a truck stop, so we were stuck behind all these trucks. We got out the owner’s manual and spent 30 minutes reading and trying to figure out how to put the car in reverse, how to put the top back up and all these things. We finally figured out how to learn it. We jumped on the freeway and started driving. Three times, people would speed up next to us and take pictures of us while we were driving. It was kind of crazy. We brought a Go-Pro camera and mounted it to the front of the car, so we’ve filmed the entire drive home. On our way home, we were going through Utah. I grew up in Utah, so we stopped in St. George and saw my sister and her family and took them all on rides. Then we stopped and took all my cousins on a ride. We ended up stopping eight times in two days and gave everyone rides in the car and everything. It was fun. It was a long drive, though. It took us pretty much two days to get home. Then when we got home, it was raining in Boise, so we got home in the rain. Then we picked up my kids and took each of them, one at a time, for a ride. We found this little place behind our house where there are no cars, and I took it there and I just floored it. We took off and my youngest kept saying, “Daddy, I want to go in the racecar.” That’s what we’ve been doing and it’s been a ton of fun. Anyway, there’s not much content today. I just wanted to tell you guys a story about the Ferrari. It’s been a lot of fun. I’m at the office now and I’m having a guy come to detail it today. We’ll get it all detailed up and I’ll have a nice car to drive around town, so that will be fun. Anyway, that’s about it. I hope you have a great day today. This contest was interesting. Even though everyone was competing for it, there were a lot of people who had no chance. Why should they even try to win a Ferrari? Why should they even try to win it? I just say, for you guys, think about 10 years ago. 10 years ago I was in the exact same situation you guys are in. I was looking at these contests and I never had a shot to win them, but I tried. By trying, I learned different things. I learned that if I give bonuses, more people will buy. If I do webinars, more people will buy. I tried to figure out different ways to sell stuff. To win the Ferrari I had to basically do a blend of most of those things. We gave away bonuses, we did webinars, we did teleseminars. We did all sorts of things to do this. It’s taken me 10 years to get to a point where I can win a prize like this. For some of you guys, I would start now. Look for contests that are happening online in your market. I guarantee most markets have some kind of online contest happening. Go enter and try to win them and see what happens. We had a chance in Vegas to hang out with my buddy Dave Gardner. Dave is an interesting guy. He came to Kenya with us last year. He won a prize that we were doing to take one of our students to Kenya. He won that. I was reading this book he wrote, and he was talking about how he won that prize and he won three or four prizes. I’m like, “How do you win all these prizes?” He said, “I just enter them and do my best.” A lot of people don’t enter because they don’t think they can win, so they don’t, whereas someone like Dave tries a lot of them and he wins a lot of them. I guess that’s my motivation for today: go out there and try. You never know what’s going to happen a year from now, five years from now, ten years from now. Heck, one of you guys might win this Ferrari when I give it away in a year or so. Who knows? Thanks, you guys. I will talk to you all tomorrow.