Podcasts about How Not To

Uptick is a small company, and when organizational changes happen they tend to affect people differently than when similar changes happen in larger organizations. Everyone knows each other well, and when a co-worker turns into a manager that can present some unique challenges. Michael and Chris are experiencing that real-time, and in this episode you'll hear more about how they're handling the process.Related blog post: Managing Change in the Workplace – How To and How Not To! by UptickRelated podcast mentioned in this episode: Authority is Earned, Not Bestowed by Uptick Want to learn more about how to have great 1:1's? Check out our "Next Level 1:1s Course"You can follow Michael @jmichaelprobert and Chris at @chriszaugg.--Let's Talk Teams is a podcast by Uptick the one-on-one tool that helps managers and their team members change vague meetings into meaningful conversations.

Welcome back to the Neuroscience Meets Social and Emotional Learning Podcast for episode #146 with Dr. Howard Rankin, the host of the “How Not to Think Podcast” that runs on the premise that "People aren't logical, they're psychological with the emphasis on the psycho," which made me laugh at the same time as it made me think “How are we NOT supposed to think?” and the research on this topic began. Watch the interview on YouTube here.  https://www.youtube.com/watch?v=1DlnOXE39aQ Learn more about Dr. Howard Rankin here https://hownottothink.com/ See past episodes here https://www.achieveit360.com/episodes/ On this episode, you will learn: ✔︎ What is the problem with our thinking, and why is it illogical? ✔︎ How awareness is important when making any decision. ✔︎ The importance of looking at things from a different perspective. ✔︎ Why "the more we know, the more we realize we know nothing at all." ✔︎ Why new knowledge opens up our world to new possibilities. ✔︎ How to motivate anyone to learn something new. ✔︎ Why reality is an illusion. ✔︎ Common problems that occur with our human thinking process and how to be aware of them. ✔︎ How self-limiting beliefs influence our results. I'm Andrea Samadi, author and educator from Toronto, now in Arizona, and like many of our listeners, have been fascinated with learning and understanding the science behind high performance strategies in our schools, sports, and the workplace with ideas that we can all use, understand and implement immediately, for improved results. This week's guest, Dr. Rankin, an expert in cognitive neuroscience, recently published his book I Think Therefore I Am Wrong[i] which looks at the many ways we can sabotage our thinking through cognitive biases, binary thinking, false assumptions and numerous other strategies. The How Not To think Podcast[ii] based on his book, examines how this false reasoning manifests itself in many areas of society through myths, and 'conventional wisdom.' On his podcast that I will be a guest on, Howard speaks with leaders in their fields to examine the impact of faulty thinking that occurs in every sphere of life. Dr.  Rankin has extensive expertise and knowledge in the areas of psychology, cognitive neuroscience and neurotechnology. He is also an experienced speaker and best-selling and award-winning author. Dr. Rankin has written 12 books in his own name, co-written another 9, and ghostwritten 30 others, all non-fiction. He has also published more than 30 scientific articles and been a consultant to the NIH and WHO (World Health Organization). His work has been featured in many newspapers and magazines and he has appeared on national networks including CNN, ABC, CBS, BBC, and on “The View” and “20/20”. He hosts the podcast How Not To Think and is the author of I Think Therefore I Am Wrong: A Guide to Bias, Political Correctness, Fake News and The Future of Mankind. Let's meet Dr. Rankin and see what we can learn about improving how we think. Welcome Dr. Rankin, thank you for being here today to share your knowledge and insights on your recent book, I Think, Therefore I am Wrong that you say is about Epistemology, what our past speaker, Tom Beakbane, on episode #144 said was the origin of his book How to Understand Everything[iii]. Can we start right away with the most obvious question? Q1: What is the problem with our thinking, how is it illogical, and why are people psychological, with an emphasis on the psycho? Q2: What inspired you to write your book, and launch your podcast on this topic? Q3: I love making connections with past speakers and what I see with your work, I connected with Tom Beakbane's book on How to Understand Everything where he talks a lot about looking at things from a different angle. With all the books you've written, you've got the knack for uncovering ways to tell something from a different angle, in a way that someone might not have heard it in that way. Why is it important to be able to see things from a different perspective? What does this do to our thinking? Q4: I was talking with my good friend Greg Link from Stephen Covey's organization the other day, after one of my last podcasts, and after some discussion I came to the realization that the more I am learning through these interviews, the more I realize I don't know anything at all! Greg told me that quote originated from the American author Warner Ehrhard who was quoting the Greek Stoic Philosopher Epictetus What do you think about this? The more we are learning, why does it take us into a rabbit hole where we realize we have no idea about anything at all? Q5: Chapter 1 of your book is titled “Is Reality an Illusion” and Einstein said this. What does that mean? Q6: What is logic and why do you think it's involved with some of the problems you see with our thinking? Q7: What about our beliefs or more specifically, our self-limiting beliefs? What are they and how do they influence our results? Q8: How does neuroscience or an understanding of how our brain works tie into our thinking and behavior? Q9: What should we all know and understand about “How Not to Think” for educators, or those in the corporate workspace? Thank you very much Dr. Rankin for your time today to share your thoughts, ideas, books and podcast as tools and resources for those who would like to learn more about How Not to Think. To learn more about Dr. Howard Rankin Facebook page; https://www.facebook.com/HowardRankinBooks/ A website where he posts blogs: https://ithinkthereforeiamwrong.com/ LinkedIn and Instagram Email: DrHRankin@gmail.com WEBSITE FOR THIS TOPIC www.hownottothink.com RESOURCES: Daniel Kahneman's Grip with Behavioral Economics April 26, 2013 https://www.thedailybeast.com/daniel-kahnemans-gripe-with-behavioral-economics Power Talk, the Art of Effective Communication by Howard Rankin, Ph.D. Published Feb. 24, 2021 https://www.amazon.com/dp/B08XJLJ6SN/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 REFERENCES: [i] https://ithinkthereforeiamwrong.com/the-book/ [ii] https://podcasts.apple.com/us/podcast/how-not-to-think/id1488982079 [iii] Neuroscience Meets Social and Emotional Learning Podcast EPISODE #144 with Tom Beakbane on “How to Understand Everything” https://andreasamadi.podbean.com/e/author-and-marketer-tom-beakbane-on-how-to-understand-everything-consilience-a-new-way-to-look-at-the-world/

The truth is sometimes uncomfortable – whether it's about issues going on if your organization or the direct feedback you need to share with your team members. But people are smart, and they'll get a sense when you're keeping something from them, and it will inhibit the trust you seek to create. In this short episode Michael and Chris talk about how courageously sharing the truth, where it's feasible, is better than having them figure it out on their own.Related blog post: Managing Change in the Workplace – How To and How Not To! by Uptick Want to learn more about how to have great 1:1's? Check out our "Next Level 1:1s Course"You can follow Michael @jmichaelprobert and Chris at @chriszaugg.--Let's Talk Teams is a podcast by Uptick the one-on-one tool that helps managers and their team members change vague meetings into meaningful conversations.

Songwriter of Justin’s #1 song ‘Somebody Else Will’ and an artist himself, Adam Hambrick gets on the podcast this week. With several hits under his belt, including Dan + Shay’s ‘How Not To’, Adam tells stories of Justin and how they first met, including a story Justin had never heard. Adam and the boys reminisce on touring, and how they used to hold their own in basketball. Justin explains his contribution to Adam moving to Nashville, and their AR roots. This episode is brought to you by Founders Brewing Co. Spread the word! #JustinMoorePodcast _________   All episodes available to watch on YouTube, follow along on social media for teasers and updates throughout the week.   The Justin Moore Podcast on Instagram   Follow Justin on: On Tour Instagram Twitter Facebook Spotify Apple Music   Follow JR the Handler on: Instagram Twitter   Produced by: Cody Villalobos  L3 Entertainment    

How Not To "Wrecking Ball" Your Business 4 Simple Strategies for Effectively Managing Your Business Katy Ursta and Melanie Mitro, Co-Founders of Chic Influencer, are back for another episode of the Make Chic Happen Podcast! Katy and Melanie sharing 4 simple strategies for effectively managing your business from scheduling your priorities around your joy to auditing your time (and energy!) on social media! Direct Sales Done Right Begins MONDAY, Feb. 8, 2021! 4 Week Small Group Mentorship Program $50 OFF DISCOUNT CODE: COMMIT50 The 4 week Direct Sales Done Right mentorship is designed to help those who are starting out in network marketing or need a fast start to success in getting their business off the ground. This mentorship opportunity is hosted by Melanie Mitro and Katy Ursta of Chic Influencer. During this 4 week mentorship you will get a detailed tracker that is required to be turned in weekly for points towards end of month rewards and recognition. You will receive 4 weekly trainings on: -The mindset of a successful network marketer -Setting yourself up for business (organizational basics) -Creating a healthy pipeline from day 1 -Recruiting 101 https://chicinfluencer.com/direct-sales-mentorship/ Make Chic Happen Planner: https://amzn.to/3oQzkB8 Make Chic Happen Planner Resources: https://chicinfluencer.com/planner-resources/ _______________ Are you a part of the Chic Community? When you join the Chic Community your vision becomes our personal goal. With tools, resources, trainings, and community we are personally invested in helping you navigate through the messy middle of building, growing and scaling your business. Learn more today: bit.ly/3iw7ZCG

How NOT To lose your first love

One of the commandments God tells us is "Do not steal"

Brenda talks with John-Mark Miravalle about his new book, “How to Feel Good and How Not To” The post Morning Blend Guest: John-Mark Miravalle, Author appeared first on Mater Dei Radio.

In this episode to Ken talks about his adventure (in story form) being an observer to a not so great barbecuing experience and talks about some How-Tos" and How-Not-To" about your equipment. We also hear from "the Docta Andraé Jones" to hear about his Labor party. Plus Ken welcomes Mark Lennox from Coming Home Healthcare Services to the show. (Aired 9/13/2020)

Dr. Michael Greger is a physician, an internationally recognised speaker on a number of important public health issues, and a bestselling author of multiple titles including the instant New York Times bestseller ‘How Not To...

Mr. Tony joins the Semites to discuss important matters of the day including but not limited to faking your own college graduation, problems with the ecstasy pills of today, growing up as the only black person in an all white town, racial cunnilingus preferences, how not to ask a black person about Black Lives Matter, and Trucking. Bonus material includes step by step instructions on making your own 2 in 1 mask, plus an important How-Not-To when it comes to engaging college co-eds.

Driving while black is something that every black man is way too familiar with. Avoiding the police is truly an art that we should all know. Chris Rock once did a hilarious take "How Not To get Your Ass Kicked By The Cops." While his take was hysterical everything he said was absolutely true. Daily Blackness continues in Chris Rock's footprints with our own Driving While Black Series. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/daily-blackness/support

From early days on "Bondo Hill" to rubbing shoulders with power brokers on "Capital Hill" - Randy Jones has learned HOW TO and HOW NOT TO flip cars! As the CEO of the Independent Automobile Dealers Association, Randy influences legislation at the state and federal level. JUST as importantly, he keeps us informed of law changes that could cost us our livelihood. PLUS, Randy and the AIADA help forge a path to success for those that stay informed and follow the rules. ...There was simply no way to squeeze all of this into one episode and honor our commitment to the listener to keep the podcast a "listenable length". These episodes will help you make money, make good decisions, make good friends and more. And stick around until the end and the other Randy (host, Randy Lee) gives you a bonus secret to boot. ...THIS IS GONNA BE GREAT!! Please send your questions, answers, comments, suggestions, etc to us at FlippingQuestions@gmail.com and you will likely hear back from Randy himself . --- Send in a voice message: https://anchor.fm/flippinggenius/message Support this podcast: https://anchor.fm/flippinggenius/support

Paul DiGiovanni began his career in the punk-pop band Boys Like Girls. They toured for months on end and landed serval hits such as “The Great Escape”, “Love Drunk” and “Two Is Better Than One” feat. Taylor Swift. After the band slowed down, Paul moved to Nashville to become a songwriter and producer. He’s had No.1’s that include Justin Moore’s The Ones That Didn’t Make It Back Home and Dan + Shay’s How Not To. He talks about what it was like coming from the pop world into country, his wife Katie Stevens who is on ‘The Bold Type” on Freeform and his love fro Tom Brady and The Patriots.  Follow Paul on Instagram @paulblg Follow the BobbyCast @TheBobbyCast Learn more about your ad-choices at https://news.iheart.com/podcast-advertisers

For anyone who wasn't able to make it out to my talk at the Chinese Theater a few weeks ago you are in luck. I recorded it LIVE so I could bring it to the IFH Tribe. If you want to watch the talk check out the video below but if you are on a commute or can't watch it sit back and enjoy my velvety voice, well just enjoy. The talk is about how not to follow your filmmaking dream. The mistakes I made and why I sold my soul to the devil to make my filmmaking dream to come true. I go in deep on my story from Shooting for the Mob. I speak about things I never discussed in public before so you are in for a treat. I hope this helps a few of the IFH Tribe out and serves as a warning of what NOT to do. Here some info on the book that inspired my talk.A bipolar gangster, a naive, young film director, and Batman. What could go wrong? Alex Ferrari is a first-time film director who just got hired to direct a $20 million feature film, the only problem is the film is about Jimmy, an egomaniacal gangster who wants the film to be about his life in the mob.From the backwater towns of Louisiana to the Hollywood Hills, Alex is taken on a crazy misadventure through the world of the mafia and Hollywood. Huge movie stars, billion-dollar producers, studio heads and, of course, a few gangsters, populate this unbelievable journey down the rabbit hole of chasing your dream. Would you sell your soul to the devil to make your dream come true? By the way, did we mention that this story is based on true events? no, seriously it is."As a young, aspiring director chasing his dream, the author half-falls and half-skids down the rabbit hole of becoming trapped by his "angel investor" -- into an impossible situation, filled with shady characters, shockingly incompetent unprofessionals and money that seems to fly away as it is allegedly secured. This is the ultimate "How-Not-To" primer for beginning directors -- and, for everyone else, a yarn to enjoy for its dark-edged hilarity." - Jim Uhls (Screenwriter of Fight Club)Enjoy!

We could be so much worse at this parenting thing! Modern parents are making themselves crazy trying to do everything right, and it's time we give ourselves a break. I've enlisted the help of JENNIFER TRAIG, author of ACT NATURAL: A Cultural History of Misadventures in Parenting (January 8, 2019), to give us some historical perspective on this raising kids gig. In our "How Not To" parent conversation, we discuss Traig's hilarious research findings detailing the worst choices parents have made throughout history, her own family's genius "Bad Choices Day", and the perks of sibling rivalry. Listen up! Ellie KnausFor a limited time, direct message + follow @hellokabrita and mention "Atomic Moms" for a free tin of goat milk formula ($25 value)! Do it for the pod! Subscribe + Listen on the Go: Apple Podcasts | StitcherJoin our Instagram, Facebook, and private community.Show Notes, Links, and More: AtomicMoms.com Please support Atomic Moms, a self-funded project, by leaving a written review here and by sharing this podcast on your social media and Facebook mom groups. Thanks so much!

The Freakonomics podcast episode "Why We Choke Under Pressure and (How Not To)" inspired this episode. As Seneca up it “We suffer more in imagination than in reality.” Malcolm Gladwell says in his book Outliers that it takes 10k hours of deliberate practice to master a skill and “Practice isn't the thing you do once you're good, it's what makes you good.” Unconscious competence is that feeling of being “In The Zone” which comes from putting yourself in difficult situations, deliberate practice and learning from failure. We talk about all these things and more about choking on this episode of The Social Chameleon Show. Giveaways can be found here www.thesocialchameleon.show/pickme Links & Resources www.thesocialchameleon.show Call: (480) 525-5258 Email: info@thesocialchameleon.show Connect: fb.me/SocialChameleonShow instagram.com/socialchameleonshow twitter.com/SocialChamShow bit.ly/SCS-Subscribe patreon.com/SocialChameleonShow Subscribe: anchor.fm/social-chameleon-show apple.co/2L8hl6R bit.ly/SCS-Google-Podcast spoti.fi/2KYJ0GF bit.ly/SCS-Stitcher bit.ly/SCS-Google-Music More Apps Here thesocialchameleon.show/podcast --- Send in a voice message: https://anchor.fm/social-chameleon-show/message Support this podcast: https://anchor.fm/social-chameleon-show/support

There are two people who caused me to become vegan and switch to a whole-plant-based diet. The first is Prof. Peter Singer who put the idea in my head many years ago when I started studying ethics. The second person is Dr. Michael Greger whose books How not to Die and The How Not To […]

Pastor James Long concludes the series on hearing from the Lord with a great How-To (and How-Not-To)! Sermon @ 29:30

On the heels of the Keaton Jones bullying video going crazy viral, Bill brings up a story from 315 which is a "How Not To" parent bullying. This leads to a bigger discussion about bullying in schools.

"You have unknowingly been helping private investigators and others track your every move. This is your "How NOT To" manual helping you take back your privacy. Judi Sheeks, a private investigator for over two decades, shares some of her real life cases and lets you know just how she tracked down people all over the globe - and how they inadvertently helped her find them. A quick, easy and revealing read with some important lessons on how to stay safe in this digital age."Judi Sheeks is one of the most sought after and prolific private investigators in the country. She's been honing her craft for over two decades. Her success rate in "finding the unfindable" is unmatched. In this book, she chronicles some of her toughest, most interesting and sometimes amusing, cases. It’s also a modern cautionary tale on the risks and dangers of the Internet and how it’s a menace to your personal privacy.Judi is on Twitter (@Judianna), and blogs at JudiannaBlog.com and my pieces have appeared in The Federalist, New Americana and The Loftus Party.

Cassie sits down and talks with country music's rising star Camille Rae. Her new single "I Need Me" is available now. 5 songs Cassie can't get out of her head: 1. "Legends" Kelsea Ballerini 2. "Waitin' on the Whiskey to Work" Drake White 3. "Lookin' for a Buzz" Ashley McBryde 4. "How Not To" Dan + Shay 5. "Every Little Thing" Carly Pearce

When we're writing a book, creating a workshop or giving a presentation, we go hurtling down the path of HOW-TO. Except it seems that HOW-To is only part of the picture. We're missing out on a crucial element, which is why our clients get confused. Learn how to use the HOW-NOT-To in your online and offline marketing and training. --------------------   Useful Resources Dartboard Pricing Excerpt: http://www.psychotactics.com/prx Email me at: sean@psychotactics.com  Magic? Yes, magic: http://www.psychotactics.com/magic   Finish The Book Workshop: http://www.psychotactics.com/dc Meet Me In Denver: http://www.psychotactics.com/denver   For the Headline Report (Free): http://www.psychotactics.com/   --------------------   Time Stamps / / 00:00:20 Introduction / 00:03:34 Table of Contents / 00:04:01 Part 1: How To / 00:06:41 Part 2: Why HOW NOT to Works / 00:08:03 Part 3: Bringing in HOW NOT to. / 00:14:09 Summary / 00:18:27   ==== Sean D'Souza:            This is the Three Month Vacation and I'm Sean D'Souza. Today I was at the café as usual. As I'm paying the bill, the guy, he knows I'm writing the book on pricing and he says, "Well, why is it taking you so long." I said, "Well, it's because I'm not just writing how to, but I'm writing how not to." He lifts his eyebrows like people often do when they don't really want to ask you a question but the question is on their mind, so I feel compelled to answer the question.                                     That's what we're going to cover in today's episode. We're going to see how how to is more an intellectual thing and how not to is more instructional, and why both of them combined make such a potent weapon when you're teaching something, and also when you're learning it.                                     I don't know if you've ever heard of the water test. Now the water test is a test that you do to figure out if the frying pan is at the right temperature. Often when we're cooking, what we'll do is we'll take a frying pan and we'll put some oil on it. Then the oil will start to heat up and then we'll put some chicken in it. The chicken or the fish, it sticks to the pan. Now that only happens because the pan is not at the right temperature or the oil is not at the right temperature.                                     I was watching this video online and they were showing me how to figure out the right temperature. What you have to do is you take a little water and you drop it on the pan. If it goes vsshhhhhh, then the pan is not hot enough. Of course you go through many of these, until at one point it's magic. The water droplet just rolls in the pan as if it were a blob of mercury. At that precise moment you put the oil in the pan and then immediately after that the chicken or the fish, and it doesn't stick.                                     Here's what I did. I took the pan, I followed the instructions, and no matter how many times I tried to get that water test to work, and it just wouldn't work for me. I'm pretty persistent. I went at it quite a while and the pan was in danger of getting burnt, but I still wasn't having any success with it. This doesn't make any sense, because when you think about it, I had the instructions. I should have been able to get it right but I wasn't getting it right.                                     In this episode we'll cover three things as always. The first thing is the importance of how not to vs. just how to. The second is why how not to works. The third is when to bring it in. What's the right time to bring it in? Let's start off with the first topic, which is how not to. What is it and why is it so important?                                     Let's go back to my frying pan. There I was with the frying pan trying to get the water test to work, but it wouldn't work. The reason why it wasn't working was because in the video they had a stainless steel frying pan and I had a non-stick. Now you might think that makes perfect sense. You're such an idiot. You should have seen it was a stainless steel one. They would have even mentioned take a stainless steel frying pan.                                     But when you're encountering something it's like learning a new language. You're just struggling at so many levels that it's easy to have this blind spot, to have many blind spots in fact. You're so focused on trying to get it right, not to goof up, that eventually you do goof up. That's because how to is an intellectual process. It might seem like how to are the steps. You're doing one step, the second step, the third step.                                     But if you've ever sat in an audience when a presenter is talking about, say, search engine optimization, or they're talking about pricing, or they're talking about something that you're not that familiar with, you get it. I remember the time I was at this water color class in Spain. The artist was showing us how to get these reflections of light on a rainy day. When he showed us he went through the steps. This is step one. This is step two. This is step three. I got it.                                     Then I went to my easel and I got the paint out, and then it all falls apart. Of course the reason why it falls apart is not because of the how to, the how to is already in place, but the how not to. That is the beauty of learning. Most of us are so focused on giving our clients how to. Whether we're consultants or we're teachers or we're training or writing books, we're so focused on giving them the how to that we don't realize that they go off-track on the how not to.                                     This takes us to the second part, which is why does the how not to work so well. Don't get me wrong, the how to works exceedingly well, but it works at an intellectual level. If you really want the client to practically use whatever you've showed them, then you've got to get to a how not to level.                                     Essentially what you're doing is you're highlighting the mistakes that people will make. Let's say you're drawing a cartoon and you place a character on one side of the page and another character on the other side of the page. What happens at that point in time? There is nothing wrong with the cartoon. You've drawn a great cartoon, because if you go and speak to 20 people they will say, "Wow, that looks really good," but from a composition point of view, that is terrible.                                     As a consultant you need to be able to tell your clients what to do and where they can go wrong. As a writer, you've got to do the same thing. You've got to tell them what to do, how to do something, and where it can go wrong. We have this responsibility with our clients to show them how things go wrong, and of course, the how to, which is how to get it right.                                     Which of course takes us to our third part, which is where do we bring in this factor of how not to. When a client starts reading an article or reading a book, or doing anything with you, they essentially want to hear how to do something. They don't want to know how not to do something. It just drives them crazy to have to listen to all the mistakes.                                     Once they figure out what steps they have to take, then at that point in time it's a very good idea to bring in the how not to. One of the really good ways of bringing in a how not to is to have an example. The example could be a story; it could be a case study; it could be something from history. Now the moment you bring in an example, two things happen.                                     The first is the attention spikes. The how to has been driving them crazy. Well, it's been driving their brain crazy, because the more you get in terms of information, the more your brain gets tired. The how not to takes the opposite stance, and the fact that you're using an example or a case study makes it even better. It makes it better because now you're taking the opposite stance. When you take an opposite stance you create contrast. When you create contrast you create attention.                                     The how to has its role. It creates attention, but as you go through the how to, the brain gets more and more tired because it has to juggle with all these facts. Then you get to the how not to, and again, you've got the audience's attention, but now you're doing it with a story. Shall we go to some stories and examples? We should, shouldn't we? Here is example number one.                                     I recently wrote a book on pricing. It's called Dartboard Pricing, and it shows you how to set your prices, how to do sequential pricing, how to increase your prices without losing customers. There right in the middle of the book is a table, and the table only has four elements. Now how much can you get wrong with four elements? Well, as it turns out, quite a lot. Over the years this table, called the yes and yes table, has helped people increase their prices by 10%, 15%. But they still get it wrong.                                     How do they get it wrong? I go through several pages of showing them the how not to, showing them all the tables that went wrong, and people just love this. They love to see how someone else got it wrong. They look at those case studies, the attention goes up, but the lesson goes home. Now they know how to because of the how not to.                                     You might think that this applies just to business but it applies to everything in life. For instance, I mentor my niece Marsha. We have to do spellings. Now sometimes Marsha will go off-tangent and no matter how much I try to get the spelling across she will still spell it incorrectly. What do you do? You go to the how not to stage. You show her how not to spell the word.                                     What I do is I make her spell the word as she's spelling it and say that's the wrong way to spell it. Then I give her the right way to spell it, at which point in time I tell her now spell it wrong. You know what happens to the brain? It's not able to cope with spelling something wrong. She has two options. She can spell it right or spell it wrong, but now that she knows how it's spelled wrong, her brain switches back to spelling it right. I tell her spell it wrong; she spells it right. I say spell it wrong; she spells it right. Wrong, still right.                                     This is the power of how not to. When you expose the concept of how not to, you get to people at a very practical level. When you give them how to, you go to them at an intellectual level. Both of them are needed. The intellectual stimulates, gets tiring. Go to how not to and then you can implement it.                                     At this point in time we run into an even bigger problem. When you have a how to, the steps are usually limited. If you have to put something together, you have maybe step number one to step number 17, but when we consider the realm of how not to, we're looking at an enormous number of things that people could do wrong. What are you supposed to do? The how not to exposes how much you're confusing your audience. The best advice I can give you on this is to get them step by step, to bring out the step, to take them through the how to, to take them through the how not to, and then move to the next step. You're tackling one thing at a time, and that's the way the audience really gets it.                                     The second thing that you have to consider is the medium. Now in a presentation, probably an hour-long presentation, you have more time to go into the how to and how not to. In a book you definitely have more time. You have more space. In an audio or a video you don't have that much space. You probably didn't realize it, but I just ran two how not to's by you. In audio or video you need to keep the how not to's short, a couple of them and then move along. In a book, in a presentation, you have a little more space, a little more leeway.                                     With that, we finish how to and how not to. Let's summarize. What are the three things that we covered? The first thing that we covered was the how to. We started off with the concept of how to and how not to, and that how to is an intellectual process and how not to is very powerful because it allows you to implement things. The second thing that we covered was how not to. How does it work? We saw how it gets the attention of the customer. It gets the attention of the reader simply because it shows you what you shouldn't be doing but it also is very useful for you as a creator of audio or video or a book or a consulting, because it spikes that attention just after all of those how to's have tired the person out. Now you've got this situation where you are creating attention yet again.                                     You do this with a case study. You do this with a story. You do this with an example. I gave you the example of the yes and yes in the pricing book and how people get it wrong, and also how I work with my niece Marsha, with her spellings. If you've got kids around, you should try this. Finally, we talked about where to use it. Usually the how not to comes right at the end. Just when all that attention is going down the gurgler, that's when you want to pick it up with the how not to.                                     What's the one thing that you could do today? You want to start documenting the mistakes. You want to start documenting where people go off-tangent. Let's say I'm doing a course right now on article writing. What I do is I document where they go off-course. Then that becomes part of the documentation. The next time I give some kind of instruction on what to do this week, I also put in the how not to. That makes a huge difference. If you're writing an article, write the how to. Write a bit of how not to. You're writing a book? How to, how not to. Presentation? How to, how not to. Work out the how not to's. That's all you really have to do.                                     It's almost time for me to go for my coffee and to the beach, so that brings us to the end of this episode. Now I've been going on and on about the pricing book and Dartboard Pricing. Pricing affects us all. There's not a single one of us that really knows what is happening with pricing, so how do you get better prices? This book has some fascinating examples and pretty much a lot of how to, but one of the things that is very powerful in the book is book number three, which tackles sequential pricing, where instead of your prices going up all the time, they actually go up and then they go down.                                     Why would you want your prices to go down, and how do you create this strategy? That's what sequential pricing is all about. If you want excerpt of the book you can get it at psychotactics.com/prx. If you still want the book, it might still be on Trust The Chef. If you are lucky and you get to it before we raise the prices, get it. Go to psychotactics.com. Search for Trust The Chef and get your copy of Dartboard Pricing.                                     About iTunes, if you haven't already left a review on iTunes, please do so. We're off to the United States in a couple weeks. We're headed to the Copyblogger Conference. I'm also doing my own workshop on information products, and then we're going to Sardinia, Italy for the rest of the time. We won't be back until mid-June. No work, just play, which is why this podcast is called the Three Month Vacation. Our three months of work are up and now it's time to take a break. This podcast has been brought to you by the Three Month Vacation and psychotactics.com. If you haven't already subscribed, go and press that subscribe button. All the links and the resources are below this podcast, so if you scroll down you'll see all the information right down, and there are links out there. That's it for me from Auckland, New Zealand. Bye for now.