Podcast appearances and mentions of jack rubin

Why do so many food & drink brands struggle on D2C? Why do MOJU or SURREAL absolutely kill it ?Jack Rubin knows D2C better than anyone I know The D2C Donny Honour to wax lyzzy about how he's built Purdy & Figg into a HUGE WHOPPA brand Love D2C or love Behavioural Science - you'll love this ON THE MENU: 1. Charlie Munger's Lollapalooza Principle for Building HUGE D2C Brands - Business Model - spend X make Y- Allowable cost of acquisition- Contribution on first order- Future order + continuity plan2. P&F Behavioural Science Context Reframe:  = “Cheapest candle vs. the most expensive cleaning product” + “Give your home a Spa Day”3. Behavioural Science Secrets behind McDonalds $ 1.2 Million Law Suit “1.2 million is one hourswork for McDonalds” 4. KFC and OGILVY Selling Fries In Australia - how to create intangible value through - Loss aversion- Social morning- Anchoring- Value pay off5. Food & Drink Brands YOU MUST “get out of the Super Market Mindset if you want REAL D2C success ” 6. P&F Relentless Focus + Three levers to grow any brand “founders make the mistake of doing all at the same time” New channelNew productsNew markets7. Founder HACK: “reading a book in the working day is the most underrated hack of all time”|  Effective > Efficient. 30000 ft vs. 3 cm problems 8. Why P&F Produce 10000 adverts a week using AIDA “Attention, Interest, Desire, Action”9. Why Curiosity is the birthplace of creativity = Maximise output NOT input10. KNOW YOUR MARKET “a bad team will win a good market, a good team will lose in a bad market” 11. Alex Hormozi D2C Sales Principle; “Time to value” + “Effort to value”: £10,000 Liposuction vs. £10 Fat Loss Book. 12. Alex Hormozi Context Shape Shifting “You believe what you want to believe” 13. Founders Ask yourself: What if we just DO ONE THING WELL for another 5 years?” 14. How AG1 7x Sales using "The Effective Executive"+ Seth Godin's “Psychographic” vs “Demographic” Rule 15. Leadership Principle: Instinct vs. Intuition “instinct is more physical”. train instinct

What's your brand's pathway to profitable growth? Well, that depends: what type of brand do you have? If you understand the answer to that question, you can focus on the highest leverage areas of your business for creating profitable growth. Today on the show, I'm breaking down 5 categories of DTC brands and telling you how to approach growth in each. EPISODE SPONSOR Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: ⁠https://bit.ly/3QcFjRj⁠ THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠ AFP EPISODES REFERENCED IN THIS EPISODE: "Jack Rubin's $50M Playbook? Extreme Focus." (Apple, Spotify) "Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%" (Apple, Spotify) "Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Apple, Spotify) "Taylor Holiday Says You MUST Grow Your Business" (Apple, Spotify) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

I've already had Jack Rubin on once before, and that's for a simple reason: he's one of the most impressive DTC operators I've been around, building one of the best DTC businesses I've seen from the inside. So there's lots to share. In this episode, learn how Jack's relentless focus on his core funnel led him to increase his Meta spend by 500% in the last year while lowering his CAC and growing to a very profitable $50M+ in revenue. EPISODE HIGHLIGHTS [00:14] DTC business growth [05:33] Business simplicity and focus [10:16] Improving subscription funnels [11:43] Scaling ad spend growth [15:53] Building massive creative operations [20:22] Lean OpEx as percentage of revenue with More Staffing [23:19] Seasonal Starter Kit offer [27:11] Customer LTV hypotheses [36:32] Brand vs. performance marketing [37:55] Meta targeting efficiency EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting ⁠https://morenow.co/af⁠. REFERENCED IN THIS EPISODE Jack's Earlier AJFG Episode (Spotify, Apple) Kynship DTC Advertising Agency: www.kynship.co Jack's Starter Kit Landing Page: https://try.purdyandfigg.com/starterkit-offer Taylor Holiday's 4 Peaks Theory FOLLOW UP WITH JACK Follow Jack On Twitter: https://twitter.com/jackrubin1 FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked. That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin). Even after working with Jack as a business coach for months, I was repeatedly knocked back by his insights. Frankly, this is one of the most insight-loaded episodes I've ever released. Soak it up. EPISODE HIGHLIGHTS [00:00:09] Subscription e-commerce business success. [00:06:13] Product experience drives customer retention. [00:11:23] Subscription brands prioritize future value. [00:17:37] Subscription model with strategic pricing. [00:23:19] Testing beats received wisdom. [00:25:07] Testing and adapting drives success. [00:31:02] Measurement and clear targets drive success. [00:36:40] Predicting customer behavior is crucial. [00:39:49] Tracking metrics for effective forecasting. [00:45:38] Weekly forecasting improves business performance. [00:48:55] Data-driven decision making is key. [00:51:13] Generosity and thoughtfulness create value. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠www.morenow.co⁠⁠⁠. REFERENCED IN THE EPISODE: Purdy & Figg Landing Page Kynship Influencer Marketing Agency FOLLOW UP WITH JACK Follow Jack on Twitter: ⁠@JackRubin1 FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

In this episode, we'll be talking to Jack Rubin the co-CEO of Purdy & Figg, and with the help of micro-influencers, how he tripled its growth. [01:12] Introduction to Purdy & Figg. [02:08] Sibling dynamic in running a business. [04:47] Purdy & Figg's origin story. [07:30] Stumbling across Kynship. [09:38] Jack's approach to outsourcing. [13:18] Previous outsourcing experience. [16:16] Influencer stats to Purdy & Figg campaign. [18:28] The element of surprise. [20:46] Advise to brands. [23:07] Continual handholding with influencers. [25:14] Building a long-term community gem. [26:18] Influence of marketing goals. [28:10] The influencer pyramid theory. [30:17] Taylor's remark. Cody Wittick: Twitter Taylor Lagace: Twitter

Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment. Spurred on by Purdy's two sons, Charlie and Jack, the duo teamed up with Chemist Dr Anna Slastanova to develop a range of natural, beautifully-scented and refillable cleaning products that could stand up against the ‘big guns'. They launched their hero product, Counter Clean, at the beginning of 2022 and haven't looked back since. The game changing cleaner has been designed to clean all surfaces in the home whilst leaving behind the most incredible spa-like scent.  In this episode Jack talks us through the journey so far from buying their own production line in a once in a lifetime deal to structuring their marketing flow to sell out again and again. This is a must listen. A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/Link to Purdy & Figg: https://purdyandfigg.com/

Jack Rubin, Co-CEO at Purdy & Figg, knows how important strategy is to reducing churn. The top priority for every subscription-based company is keeping its customers. The lower your churn rate is, the higher your long-term gains will be. So, how do you convince subscribers to stick around? Jack turned his company's churn rates upside down by changing his strategy around frequency and price. On this episode of Subscription Radio, Ben and Jack chat about his tips for reducing churn rate, which companies should (and shouldn't) move to a subscription model, and what incentivizes customers to stick around. Show Topics Hold on to your customersCreate a subscription that makes senseOffer customers the right experienceDon't annoy your customersAnalyze CAC to LTVGive customers communityPay attention to social media Show Links Check out Purdy & FiggConnect with Jack Rubin on LinkedIn or TwitterCheck out RodeoConnect with Ben Fisher on LinkedIn or Twitter

Welcome to the dtc deep dive. In this episode, we welcome Jack Rubin Co-CEO of Purdy & Figg, a sustainable cleaning brand that Jack runs with his brother Charlie. We discuss what makes a good cleaning brand, running their own fulfilment centre and aggressively testing content to find a winner. On the launch of Purdy & Figg's new website and experiencing a slight drop in conversion because of this. Jack describes his journey as typical of most entrepreneurs. He and his brother started Purdy & Figg as a way of working together. On being a family business. Jack attributes the brand's success to the close-knit partnership with his brother, and how keeping work and family matters separate is important. Why eco-brands are doing well right now: People are realizing that common petro-chemical brands are causing health and environmental decline. Change is needed and customers know it. What makes a good eco cleaner? Having a good smell, being efficient and being environmentally friendly. On 10X'ing their monthly profits. Jack experimented until they found the product-market fit and used that data to scale the business. On Purdy & Figg's factory and fulfilment centre, which they made in order to increase cash flow and control. However, this has made scaling more difficult. On the subscription model, and how it is a long-term method to scale your acquisition, and makes everything more predictable. In producing a huge amount of content, Jack's strategy is mass influencer-seeding. Reach out to hundreds of influencers with free products in exchange for reels and content. They then create iterations of this content to expand the backlog. Join Triple Whale and use code 'DEEPDIVE10' at checkout for 10% off. Start your 14 free trial of Motion today Follow Fraser on Twitter Follow Jack on Twitter Work with Fraggell Follow us on Twitter Watch all the episodes on YouTube

Welcome to Acquire, Tearsheet's Marketing Podcast. I'm your host, Rebecca Cohen, Head of Tearsheet Studios. On today's episode, I'll be speaking with Jack Rubin, VP of Marketing, Partnerships & Advertising Operations at Intuit Mint, who most recently spearheaded their latest major brand campaign, It's Time to Mint. Welcome to the show, Jack, and thanks for jumping into this conversation with me.

Hallmark Playhouse is an American old-time radio dramatic anthology series. It was broadcast on CBS from June 10, 1948 until February 1, 1953, and was described by one author as "a program that consistently produced the highest levels of production quality and value." Beginning on February 8, 1953, the program underwent changes of title, host, and format. It was broadcast as The Hallmark Hall of Fame until March 27, 1955, still on CBS. Playhouse format Hallmark Playhouse began as a summer replacement for Radio Reader's Digest, which Hallmark had also sponsored. Company officials decided to keep it for the fall of 1948 and drop its predecessor. An article in the trade publication Billboard reported that Hallmark executives preferred not to continue sharing product identification with Reader's Digest. The new show broadcast adaptations of works — some obscure and some well-known — from drama and literature. Personnel James Hilton was the host of Hallmark Playhouse. Hollywood stars often had leading roles in episodes. Among those starring were Ethel Barrymore, Ronald Colman, Joan Fontaine, Gregory Peck, and Jane Wyman. Frank Gast was the announcer. Lyn Murray provided the music. Dee Engelbach and Bill Gay were the producers. Writers included Jack Rubin and Jean Holloway.

The Mountain Life speaks with KPCW's own Cool Science Radio co-host John Wells. JW, along with local friends Steve Maxwell and Jack Rubin, founded a fund to raise money for those most vulnerable in our community during this time of CoVid-19. They partnered with the Christian Center of Park City to build a fund that will rental and utility assistance those the most vulnerable populations in the Park City area.

Les chats with Cooper Jack Rubin about his love of Broadway, what he loves about storytelling, and his role of Harold in the new Showtime series, 'On Becoming a God in Central Florida'. Check it out!

Recap of first weekend of the NCAA tournament and a look ahead to second weekend with Real Talk Sports and co hosts Jack Rubin and Lucas Stacy.

Hot Rod 1949. The Hardy Family. January 31, 1950 Andy enters his jalopy in a race, but Judge Hardy gets to it first! Fay Holden, Jack McCoy (announcer), Jack Rubin (writer), Jameson Brewer (writer), Jerry Fielding (composer, conductor), Lewis Stone, Mickey Rooney, Thomas A. McAvity (? director), Aurania Rouverol (creator) oldtimeradiodvd.com/sale

The Hardy Family - Andy Hardy was a fictional character played by Mickey Rooney in an extremely successful MGM film series from 1937 to 1958. Spanning over 20 years, the 16 movies were based on characters in the play Skidding by Aurania Rouverol. The initial Hardy film, A Family Affair (1937), was made before a series was contemplated. It featured Lionel Barrymore as Judge Hardy and Spring Byington as Mrs. Hardy, Andy's parents, and Margaret Marquis as Andy's on-again-off-again sweetheart, Polly Benedict. But when the series was launched, most of the cast was changed, with the notable exceptions of Rooney and Sara Haden as his Aunt Milly. The series entries starred Lewis Stone as Judge Hardy, Fay Holden as Mrs. Hardy, Cecilia Parker as Andy's older sister Marian Hardy, and Ann Rutherford as Polly. Most of the movies were set in the Hardys' fictional hometown of Carvel, located in Idaho in the original play but described in the films as being in the Midwest. All of the films were sentimental comedies celebrating ordinary American life. The people in Carvel, by and large, were pious, patriotic, generous and tolerant. The town represented movie mogul Louis B. Mayer's idealized vision of his adopted country. Some writers have compared Carvel to Mayberry, the setting of The Andy Griffith Show a generation later. THIS EPISODE: Program #1. MGM syndication. "Junior Chamber of Commerce". Sponsored by: Commercials added locally.. Andy finds himself "forced" to entertain a famous and beautiful athlete. She stands 6'2" tall. Mickey Rooney, Fay Holden, Lewis Stone, Jack Rubin (writer), Jameson Brewer (writer), Thomas A. McAvity (director), Jerry Fielding (composer, conductor), Aurania Rouverol (creator). 27:26.

Best of Old Time Radio presents The Hardy Family,"Junior Executive"-1949  It's Andy's first job and it looks like a good one, or does it? Mickey Rooney, Fay Holden, Lewis Stone, Jack Rubin (writer), Jameson Brewer (writer), Thomas A. McAvity (director), Jerry Fielding (composer, conductor), Aurania Rouverol (creator).

Hallmark Playhouse. January 6, 1949. CBS net. "MacLeod's Folly". Sponsored by: Hallmark Cards. A wandering ex-newspaperman breaks a boss' grip on a small town during the Depression. Dee Englebach (producer, director), Frank Goss (announcer), Jack Rubin (adaptor), James Hilton (intermission commentator), Louis Bromfield (panelist), Lyn Murray (music), Robert Young. 29:36. Go To GoDaddy, use the promo code blu19 and save 10%