Ecommerce Gold

EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Summary:Marin, a partner at the Inspire agency, shares insights on media buying for DTC e-commerce. He discusses the difference between spending seven and eight figures, his methodology for media buying, and the process for matching audience and creative. Marin also explains his four-step account setup and his daily media buying plan. He shares his thoughts on day trading budgets and the influence of consumer behavior on ad performance. Additionally, he discusses the importance of balancing retention and new customer acquisition and the metrics he uses to measure success. In this conversation, Marin discusses various topics related to advertising and media buying. They cover platforms and advertising results, exploring other advertising platforms such as Pinterest, Snapchat, Twitter, and TikTok. They also touch on YouTube advertising and the challenges and opportunities it presents. Marin shares insights on LTV considerations and strategies for increasing the value of a customer. They discuss juicing the funnel for big events and how to set targets and forecast for media buying. Finally, they talk about the advantages of using Tyson's DTC dashboard for tracking and analyzing advertising performance.Takeaways:Media buying is just one part of a successful DTC e-commerce strategy, which also includes infrastructure, product-market fit, influencers, and other marketing channels.A comprehensive media buying methodology includes utilizing various strategies and tools, such as audience targeting, cost cap, and advantage shopping plus, to maximize efficiency and results.Optimization should be based on trends and a combination of metrics, including ROAS, AOV, conversion rate, and creative performance.Understanding consumer behavior and aligning media buying strategies with key events and trends can have a significant impact on ad performance.Balancing retention and new customer acquisition is crucial for sustainable growth, and metrics like new customer ROAS can help guide decision-making. Different advertising platforms yield different results, and it's important to match the content to the platform and the audience.YouTube advertising requires a different approach and more intentional creative strategies, such as using VSL-style ads with strong scripting.Consider LTV and customer value when planning advertising campaigns, and explore strategies for increasing the average order value and upselling to existing customeGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, we're sitting down with Michael and Nash, the founders behind the disruptive energy beverage, Orca.Orca is not just another energy drink. It's an innovative twist on caffeinated beverages with a taste that's as refreshing as water—an energy drink designed with a minimalist appeal to hook the health-conscious and caffeine aficionados alike. With zero sugar, zero calories, and an eye-catching clear can, Orca stands to challenge leaders in the space like Celsius through savvy branding and a commitment to quality ingredients.We'll uncover how these founders leveraged their tech backgrounds to break into the CPG industry without prior experience. They've poured time, personal funds, and relentless creativity into a product that speaks to their target audience while opening up a whole new demographic of potential consumers. From the importance of authentic marketing to the trials of scaling production, Nash and Michael have navigated a sea of industry pitfalls with humor and a firm eye on a long-term vision for their brand.So, stay tuned as we talk to these energetic entrepreneurs about their quest to revolutionize the world of energy drinks, their personal caffeine consumption, the leap from funding with friends and family to online launch success, and their unique approach to customer engagement. We'll also touch on the lighter side of things—their recent personal purchases, hypothetical dinner guests, and companies they'd fancy running for a day.00:00 Ecom Gold podcast featuring Orca energy drink.05:14 Orca is an energy drink with 150mg caffeine, no sugar or calories, and five ingredients. It aims to have a light flavor without tasting like candy.08:10 Creating an energy drink that tastes like water.11:55 Brands struggle with product, packaging, branding integration.14:16 Unique product design attracts potential consumers' interest.16:24 Bulk product import caused critical filtering problem.22:24 Founders choose cost versus experience when producing.24:27 Learning manufacturing expertise, gaining trust, attracting attention.29:13 Emphasize authenticity in marketing for success.30:15 Social media success drives online product testing.33:57 Prioritize sustainable growth, avoid over-expansion pitfalls.37:23 Reinventing energy drink marketing beyond extreme sports.42:36 Successful social media validates marketing and design. Initial product confidence came from popular demand.45:29 Overwhelming excitement and anxiety in launching business.50:46 Not selling despite potential high offers.52:47 Seeking support for business growth and branding.55:25 Ecom Gold recommends checking hilarious Instagram videos.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, Tyson, an expert in dashboard integration and a fractional CMO, continues to shed light on how to align your dashboard data with your CFO's PNL for an accurate, real-time view of your net profit. He stresses the importance of transparency, real-time profitability decisions, and why traditional PNL cycles may not be up to the task.We're getting into the nitty-gritty of dashboard details, including the significance of daily changes, gross sales funnels in Shopify, and the intricacies of cost of delivery data. Tyson shares valuable insights on including niche metrics like cash conversion cycles and the necessity of making data strategy central to your decision-making.Get ready to understand how a well-crafted dashboard can enhance marketing decisions, from spend ratios to revenue mixes, and why Tyson believes aligning these metrics with your business goals is crucial. We'll also explore Tyson's journey from in-house brand work to being a fractional leader, and his reasons for focusing on eight to nine-figure brands.Join us as we discuss the challenges of the CMO role, the importance of data integrity, and Tyson's tools of choice for data visualization. It's an episode packed with expertise for anyone looking to optimize their business performance through data-driven decisions.00:00 Challenges with customer contribution margin calculation.09:28 Align dashboard with CFO's standards for accuracy.14:06 Calculate contribution margin from gross sales, minus costs.17:30 CFOs' reliance on PNL creates execution issues.24:55 Founder's goals determine company's growth strategy.31:27 Analyze spending and make adjustments for optimization.34:17 Teams use dashboard for business outcome context.40:35 Working with brands, finance, calculating costs, reporting.44:54 Toggle for understanding correlations and success metrics.52:40 Assisting eight to nine figure brands with leadership.55:01 Experienced with eight and nine figure brands.01:02:31 Statista is valuable for industry data analysis.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In part one of our chat with the astute Tyson Drake, we're delving into the intricacies of venture capital from a perspective that's not solely fixated on funding. Tyson takes us through Project Day's selective investment process, highlighting the much-sought-after expertise and guidance they provide at various stages of a company's growth, from seed to Series A.We'll also peel back the layers of Tyson's innovative scorecard framework—an amalgamation of his rich experience in business intelligence and the venture capital space. Tyson shares the game-changing value of transparency and understanding in e-commerce metrics, which his dashboard masterfully encapsulates.Adding to the mix, Tyson recounts his journey through performance marketing, the concept of fractional CMOs, and his first-hand insights into the world of venture capital. And to add a personal touch, Finn shares an anecdote about the lifesaver that is Rewind for Shopify sites.Join us as we unravel the contrasts between VC and agency business models, explore Tyson's global consultancy reach, and discuss his strategies for managing high-volume accounts.Get ready for a mind-expanding session in part one with Tyson Drake on EcomGold —where the details of execution are as thrilling as the vision of success. And don't forget to tune in for part two, where we'll put these metrics under the microscope and dive even deeper into data-driven decision-making. Stay tuned!00:00 Tyson Drake, marketing guru, created powerful e-commerce dashboard.04:45 Australian market, internationalization, scale, currency.09:08 Experience in marketing, leading teams for acquisitions.13:06 Fractional CMO model introduced in Berlin, 2015.14:16 Deep, value-focused work as a fractional CMO.18:46 Assessing potential for partnership and investment.20:57 CEO and board manage company's change process.26:28 Different models for structuring accounts in agencies.27:35 Efficiency in managing accounts for maximum impact.33:33 Working with VCs as a data-centric challenge.36:52 Ported and developed bi internal dashboards, enhancing reporting.39:27 Tweet led to fascinating data visualization discovery.42:03 Metrics often overlooked, impacting business decisions.46:20 Website: Adding to cart, checking out, metrics.48:48 Keep track of customer percentage for growth.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode of EcomGold, we peel back the curtains to reveal the intriguing journey of Phil Hadfield, the entrepreneur behind a successful watch, display, and storage unit. Originally launched on Amazon, Phil's business exceeded expectations, selling out their initial order of 500 units in a swift three weeks. In a candid chat with Finn, Phil delves into the opportunities, challenges, and strategies that colour his entrepreneurial experience - from expanding into the D to C arena, responding to customer demand for new products, grappling with quality standards, to navigating the tricky waters of Amazon's selling restrictions and data limitations. Will his mammoth Black Friday sales goal be actualised this year? Tune in as Phil shares his thoughtful insights.00:00 In-person podcast with Phil Hadfield on e-commerce.04:10 Suit work to freedom: beach chat inspires swimwear brand.07:34 New watch organizer brand for modern consumers.11:53 Big collections fuel profitable business growth.15:15 Commitment to high standards, rigorous inspections, fragile product.18:40 Gray hat tactics, American reviews, PPC, photography.22:26 Finances dialed in; overstocked from pre-order.23:22 Great sales, influencer included us this year.27:48 Developed product inspired by Pete McKinnon adorns.29:43 Don't get distracted, focus on Amazon.35:27 Impact, growth, revenue, customer data - brand success.36:11 Switched to 3PL, improved order fulfillment. Expanded to Germany and UK.41:13 Need investment, bad hires, overpaying, need help.43:35 Launching new products, expanding into US retail.47:47 Seeking financing, preferably with value-addition.49:56 Being proactive, seeking advice and connections.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Today, we're fortunate enough to be in conversation with Rob, a seasoned attorney with wide-ranging expertise, particularly in the e-commerce sector and consumer law. He's worked in major law firms defending consumer class action cases and now plays a freelance role dealing with aspects such as ADA compliance, subscription terms, and conditions.Our aim today is to delve into the intricate workings of law in e-commerce, understanding how to promote change, and the repercussions of these laws on consumers. We'll tackle some of the most common consumer issues related to subscriptions, discounts, publicity rights, and more. Rob will also be sharing insights drawn from his robust legal experience in cases featuring allegations of misleading advertising and the implications of such lawsuits.So, as we navigate these complex but necessary aspects of the e-commerce world, let's ponder on state, federal, and potential Supreme Court intervention, and how brands and illustrations of advanced technology like AI fit into the legal schema. Stay tuned!01:57 Backup and restore Shopify store with Google Sendlane.08:53 ADA compliance lawsuits: Predatory or necessary tension?12:59 California no longer allows ADA claims in court. Pennsylvania allows ADA claims against online businesses.17:45 Addressing ADA online applicability; influence on appellate justices.22:50 Conversation about capping attorneys fees in California.31:34 Consumer complaints in California lead to lawsuits.36:27 Objective court tests reasonable person bias. Gray area.42:55 FTC warns AI needs regulations; challenges emerge.47:59 Joe Rogan can sue for voice usage.50:10 Check your gut, cleverness could mean illegality.59:33 Exceptions to price transparency for some industries.01:03:40 Lawyers help clients understand and manage risks.01:05:57 Next week, another guest from e-commerce. Thanks!Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

[00:00:00] Startup process, product innovation, strategic aims.[00:04:05] Launched coffee business, impacted by COVID, started Grow Gros.[00:08:22] Service paid to formulate and prove model.[00:12:21] Struggled to align elements for perfect branding.[00:14:52] Joined role pre pandemic, involvement in investment.[00:25:00] Sampling product with kids and co-founders.[00:25:55] First samples were poor, despite clear instructions.[00:33:46] Quick launch, then slow progress with projects.[00:36:42] Older generation spends more time on Facebook.[00:38:40] People are drawn to specific characters/animals.[00:45:39] Luxury market focus, Etsy success, TikTok struggle.[00:51:12] Design and emotional appeal justify the sale.[00:52:30] Quick fire questions.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In today's episode  we have a special guest, Tom from Race Day Prints, joining our host Finn. Tom has been navigating the world of e-commerce, and he shares his experiences and challenges with us. From his previous venture selling custom sliders to his latest project, Tom offers insights on finding success in the competitive e-commerce landscape. Together, they discuss the importance of partnerships with event organizers, the power of social media, and the value of capturing memories through their innovative products. Tune in as Finn and Tom delve into the world of fitness, entrepreneurship, and the pursuit of a balanced lifestyle. Don't forget, this episode is sponsored by Sendlane and Rewind, so stay tuned till the end to hear more about these great offerings. Let's dive right in![00:00:00] Strava data turned into beautifully crafted prints.[00:06:51] Trendy brands and running's popularity increasing.[00:10:55] Custom sliders, matching footwear for sports clubs.[00:16:25] Struggle with workload, streamlined production, customization.[00:21:21] Post-Slideribe, missed hustle, working on prints.[00:30:38] Streamlining website process by adding marathon map.[00:34:45] Searching online for companies hosting half marathons.[00:40:25] Money in non-traditional businesses, tough competition.[00:46:19] Ice bath trend: controlling suffering for resilience.[00:49:57] Night planning, early training, productive work day.[00:58:24] Subscription mess solved; switched to Apple Watch.[01:01:41] Oversimplicity: Body performs better without food.[01:06:03] Businesses create meaning, not governments or individuals.[01:10:09] Thanks for joining the Ecom Gold podcast.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

[00:02:20] Rob and I met, clicked, and started working together.[00:05:46] Entrepreneur struggled, then learned coding, excelled.[00:09:06] Interesting take on leveraging Shopify's technology.[00:12:12] Used meta fields, learned about meta objects. Querying and displaying appropriate descriptions. Adding complicated tech features section with many images.[00:13:13] No actual words coded. Image used instead. Indexed incorrectly for SEO. Organized sock data with meta fields.[00:19:02] Clean, simple product pages eliminate inefficiency.[00:20:14] Customized product images for a personalized experience.[00:26:27] Difficult to take on Q Four projects. Next year launching customer-friendly projects. No meta fields or objects. Pack builder, personalized packs, volume discount. Satisfied with product pages.[00:27:11] More photography needed to showcase sock usage.[00:31:00] Experimentation with meta fields on collections and products, considering other options for customization. The learning process was valuable. Limited resources on meta fields online.[00:34:26] Website continuously improves, clear navigation, friction-free experience.[00:38:38] Sendlane: Best platform for e-commerce brands.[00:40:43] Consistently testing ad sets for marketing success.[00:44:51] Take their word, slowly increment, fewer creatives.[00:50:20] Rob and I will go to the Nordic spa, our hangout.[00:51:34] Will Ferrell's morbid character kills at dinner.Welcome back to another exciting episode of EcomGold. In today's episode, we have a special guest, Taylor Fraser from Outway Socks. Taylor is a master at fusing tech and marketing together, particularly when it comes to leveraging meta fields in collections and products. He's gained an immense amount of knowledge and confidence through working on product pages and are open to exploring other areas for customization. Taylor has truly mastered the art of building and customizing, making him the go-to person for any future tasks in this domain.During our conversation, Taylor shares their struggles of finding helpful information about meta fields online and highlights how they were able to overcome these challenges. Together, we dive deep into the untapped opportunities of merging technology and marketing and discuss why it is the frontier of modern marketing. Finn emphasizes the rarity of individuals who possess the ability to code and be creative simultaneously, and the importance of acquiring these skills.One of the fascinating topics Taylor discusses is the use of meta fields to manipulate and customize elements on a webpage. They share an example of how Outway crafted a compelling product page by incorporating a banner that dynamically conveys the value propositions of their socks tailored by product. Taylor's approach is all about keeping things clean and simple, eliminating the need for separate landing pages and focusing on making their product pages as compelGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In today's episode, we have a special guest, John Allen, who will be sharing his incredible journey of using entrepreneurship to make a difference in the world. John believed that building a successful brand and growing his business would enable him to have a greater impact on causes close to his heart. Despite criticism of for-profit businesses, John's nonprofit partners supported his for-profit model, recognising that the ability to reinvest and grow the business would ultimately lead to a larger impact. Throughout his journey, John and his team were driven by a relentless focus on growth and pushing boundaries, constantly reinventing themselves to stay ahead of trends. From shifting their focus to marketing and adapting to new platforms like TikTok, to pivoting their brand decisions as their target audience evolved, they remained determined to keep pushing and staying relevant. Join us as John reflects on the pros and cons of his business's success, the challenges he faced, and the innovative marketing strategies he employed to promote his brand. We'll also delve into his approach to giving back and the impact it has had on his business and the causes he supports. Stay tuned for an insightful and inspiring episode with John Allen on Ecomgold![00:00:37] Fast-growing brand merges entrepreneurship with charity.[00:06:20] Support elephant conservation, build school fence.[00:13:08] Save the Elephants partnership recognized our struggles.[00:19:29] Sneaky marketing tactics helped gain millions of followers.[00:24:05] Pay whatever, don't steal, hard to get.[00:29:41] We worked with Damon John, turned down Shark Tank, sourced products, executed our business diligently.[00:34:46] Customer service overload, cash payouts, PayPal chaos[00:42:00] Continual push for growth and reinvention.[00:45:39] Lucky marketing boosts sales; tough times follow.[00:52:54] Giving back may not help drive traffic.[00:58:05] Opportunity in market: consolidate struggling businesses.[00:59:59] Custom packaging or sourcing? We offer win-win solutions.[01:05:39] Shadows operator on Ecom Gold, stay tuned.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Today we have a special, Frazer Kinsley. Frazer is the founder of a company that provides investment and advisory services to emerging brands, specifically focusing on their supply chain and operational needs. In today's episode, Frazer shares his insights into the challenges faced by these brands and how his company aims to create an advantage for them. From navigating freight forwarding to sourcing materials, we delve into the world of supply chain best practices. But that's not all! We also take a fascinating deep dive into the world of a cult favorite brand, Swatch, exploring how they successfully stayed relevant and made a comeback after a decline. Plus, we discuss the changing landscape of brand growth and the importance of solid fundamentals versus constant fundraising. Whether you're a budding entrepreneur or just curious about the inner workings of the consumer goods industry, this episode is packed with valuable insights. So sit back, relax, and get ready to learn from the expertise of Frazer Kinsley on this episode of EcomGold. Let's dive in![00:02:58] Founder, investor & advisor for CPG brands. Background in supply chain operations.[00:05:47] Swatch: Cult favorite brand with relevant collaborations.[00:13:47] Evolution of brands, focused on wellness. Community is expected, good fundamentals are essential.[00:16:50] Focus on contribution margin, not just gross margin; financial metrics becoming less important; importance of understanding true margin, cash flow, and profitability per channel and SKU.[00:21:58] Brands struggle to raise, growth story slowed.[00:27:56] Supply chain control limited, Mobster-like; Max Tuning's entrepreneurial experience with distribution issues for small business founders.[00:33:10] Small footprint stores, efficient product distribution strategies.[00:38:22] Shopify pursued Amazon's two-day shipping model.[00:48:10] Variable cost dynamics shift risk to consumers.[00:50:22] Marketing in CPG focuses on customer acquisition, including Facebook ads and website conversion. Marketers need to get products in front of people and draw attention in a crowded market.[00:57:32] The future: shopping becomes a service.[01:01:21] Investment, food, beverage, wellness, apparel, supply chain, accessibility.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, our host Finn sits down with the founder of Glade Optics, Curt Nichols. As a self-proclaimed ski bum turned entrepreneur, Curt shares his journey of turning his passion for skiing into a successful business. Join us as we dive into topics such as building a brand in a competitive market, scaling up a business, and staying true to your passion. Whether you're an aspiring entrepreneur or a fellow ski enthusiast, this episode is packed with valuable insights and inspiration. So grab your goggles and buckle up, because it's time to hit the slopes with Curt Nichols on EcomGold![00:00:00] Founder of Glade Optics, successful ski bum.[00:09:41] Challenging business building, ski community understanding, market diligence.[00:15:20] Limited funds, testing creative outlet with caution.[00:16:41] Trust gut, take risks, balance ego.[00:26:03] Early days, seasonal challenges, then scalable growth.[00:28:59] Shipping light, high-margin goggles with viral impact.[00:32:50] Seasonality addressed, focus on existing customers. Limited product line expansion.[00:41:38] Inventory constraint hinders growth, want strategic expansion.[00:46:45] High R&D budget crucial for innovative product.[00:51:18] High fees for business loans not important.[00:53:10] High-margin products lead to better marketing results.[00:58:26] Validation from reputable publications boosts brand credibility.[01:04:42] Recognition on mountains as surreal made it.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

This week, Finn is joined by Aaron from Brez, a ground-breaking brand disrupting the alcohol industry. In this episode, we'll dive into the fascinating story behind Brez, a cannabis beverage that aims to create people-centric products through innovative and less regulated approaches. Aaron will share how the idea for Brez was born, the challenges they faced in developing the brand, and their mission to provide consumers with refreshing, hydrating, and healthier alternatives to traditional alcoholic beverages. We'll also discuss the evolving culture of drinking, the emergence of the CBD and hemp-derived THC markets, and the future direction of the cannabis industry. So sit back, relax, and get ready to be inspired by Aaron's journey of disruption and innovation in the alcohol industry.[00:00:00] Ecom Gold podcast welcomes special guest Aaron from Brez, a THC-infused beverage disrupting the alcohol industry.[00:06:00] Founder of Lucid, dealt with ad restrictions. Partnered with Nick and built successful brands. Expanded into CBD and cannabis industry. Developed new brand called Brez with partners. Successful team effort.[00:12:26] CBD market declined, Delta-8 THC booming. Hemp-derived THC legalized, market expanding rapidly.[00:21:20] Girlfriend tries cannabis in Amsterdam, has hilarious experience.[00:23:15] Nano emulsion technology creates a unique cannabis experience. It offers clarity and control unlike smoking or edibles. Current cannabis culture lacks understanding of dosage. Brez introduces a clear and gateway to cannabis. Brez uses 2.5mg to 5mg doses. Feel the effects within five minutes. Provides relief and happy euphoria similar to alcohol. Includes lions mane mushroom for cognitive enhancement. Not overly intoxicating or sedating like other methods.[00:32:47] Lucky start to cannabis beverage business. Fast and successful launch.[00:42:27] Creating a great product is key. Spread through word of mouth for fast growth.[00:46:53] Experience is a combination of taste and feeling. Taste is subjective, but more people associate with feeling. Lemon and grapefruit-based drink tastes natural and refreshing. The goal is to reduce sugar content and create healthier options. A pharmacology PhD joins the company for future product development.[00:54:52] Creating drinks and products for changing bar culture.[01:00:23] Alcohol harmful, Brez enhances recreational activities.[01:03:37] Changing states is innate; Brez offers a solution.[01:09:29] Nick Shack's product promises a major successGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this weeks episode, Finn is joined by Summer D'on, the founder of Dion makeup skincare. They'll be exploring Summer's inspiring journey of building a brand centered around community and empowering individuals through makeup. Summer shares her experience of studying abroad in Guatemala and the impact it had on her outlook on beauty and helping others feel beautiful. We'll also delve into Summer's journey of creating her own beauty products and the challenges she faced along the way. Plus, we'll discuss the importance of community-building in today's e-commerce landscape and highlight a few amazing sponsors who are supporting us. So sit back, relax, and get ready to be inspired on this episode of EcomGold.[00:00:00] E-commerce legend Summer leverages community for brand growth.[00:03:15] Makeup lover starts company for beginners.[00:08:39] Pandemic changes skincare and makeup routines.[00:11:36] Oldest child, pastor's kid loves makeup. Safe space for self-expression needed.[00:13:30] Nail polish brought joy to deprived girls.[00:16:55] Creating diverse makeup line to compete with Kylie Cosmetics.[00:21:50] Launch, quality, shipping during COVID, packaging, shipment.[00:23:39] Built authentic community, successful launch, viral reaction.[00:27:25] UGC content resonates, but sponsored ads can backfire.[00:32:27] Sendlane is essential for DTC brands.[00:35:28] Growing community, inclusivity, collaborations, giving back, education[00:41:18] Customer segment and positioning vital for business.[00:42:50] Summer showcased talent in e-commerce growth.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In today's episode, Finn is joined by new guest, Dan Demsky, the co-founder and CEO of Unbound Marino. Join us as we dive into the world of entrepreneurship and discover how to sell wool. We'll hear about Dan's journey and the challenges faced when starting his apparel brand for travellers. From the importance of positioning and narrowing marketing to creating a fun and collaborative work culture, we'll explore the secrets behind their success. Get ready for an inspiring and insightful conversation on building a business and finding fulfilment along the way. So, grab your headphones and let's dive in![00:00:00] Podcast episode with CEO Dan From.[00:09:00] Lost charger broke streak, gave it up.[00:11:53] Founder creates apparel brand for light packers.[00:24:55] Fun project becomes unexpectedly successful venture.[00:27:54] Entering clothing industry, focused on sourcing and branding.[00:37:54] Old UK clothing company embraces e-commerce.[00:40:33] Startup founder finds inspiration, creates wool brand.[00:47:27] Thrilled entrepreneur leads successful company with pride.[00:55:04] Constantly experimenting to crack the advertising code.[01:00:55] Narrow marketing focus, one product, dominate market.[01:10:12] Operators Slack group: Join for playbook. Sean authentic on WhatsApp, same online. Great choice. Light on fire on random new things. Bizarre online purchase?[01:11:37] Appreciate every moment, find similarities, launch.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://shopcarteblanche.com/password[00:00:00] Brand Carte Blanche: hats, tees, hoodies.[00:03:02] Lemonade stand, fish breeding, Instagram, ecommerce, success.[00:09:38] Limited time split between brands; expanding meticulously.[00:13:17] Complete love and passion for branding details.[00:17:03] 8th grade summer into freshman year; pre-apps, dad's photo, big runner with curious questions, young entrepreneurship.[00:18:26] Emotional attachment to navigation system for making money. Mixed emotions with wins and losses.[00:22:43] Carte Blanche - Drop-based model for hats and shirts.[00:27:11] Started US sales, found local suppliers, launched successfully.[00:31:43] Revenue soared with no expenses spared.[00:36:29] Carte Blanche's success: Marketing, designs, belief.[00:45:10] Carte Blanche: People connect, become friends.[00:47:16] No payment to influencers; focus on quality.[00:50:26] Represent is an inspiration for me. Learned from him, created new designs, sold out hoodies. Building brand, not focused on profit.[00:53:43] Me and Adam are creatively productive together.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Chad Carlton discusses 3PL and success.[00:06:24] Hardship leads to success in business.[00:12:38] Despite challenges, succeeded with new client. Leased another facility, shipped 250k pieces. Expanded to help other companies solve problems. Reached million shipments through referrals. Named company The Good Company.[00:17:40] Great cross-functional relationships, high expectations, high communications.[00:23:44] Outsource fulfillment to 3PL for efficiency.[00:27:22] Top Amazon seller questions FBA vs. self-fulfillment. People vs process company.[00:33:32] Responsibility for customer satisfaction, accountability, and training.[00:37:07] Customized 3PL rates benefit unique businesses.[00:43:52] Hack rigid system, align incentives, manage nuances.[00:48:40] Managing exceptions to improve fulfillment experience.Welcome back to another exciting episode of EcomGold. In this episode, we delve into the world of third-party logistics (3PL) with our guest, Chad Carlton, who runs an exclusive 3PL for chosen brands. Chad shares his insights on managing high demand and keeping customers coming back. We'll also explore the importance of tailoring agreements, managing expectations, and the benefits of working with specialized boutique 3PLs. Join us as we uncover the intricacies of the 3PL industry.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

 In today's episode, our host Finn is joined by special guest Brett from the nine-figure brand Kizik, known for their game-changing hands-free shoes. We'll dive into Kizik's journey in the shoe industry and their goal of reaching a billion dollars in revenue. But first, we'll take a fascinating look at how Purple disrupted the mattress industry through their goldilocks video campaign and how Kizik employs a similar strategy to revolutionize footwear. From creating entertaining and memorable content to expanding into retail stores and international markets, our guest shares valuable insights into their successful marketing and growth strategies. Stay tuned as we uncover the secrets to becoming a household name and disrupting the world of shoes. This episode is brought to you by our sponsors, Sendlane and Rewind. Let's dive in![00:00:00] E-commerce podcast features Bret discussing hands-free shoe.[00:03:25] Workaholic marketer strives to balance work and family.[00:07:11] Changing business goals, growth, challenges, team management.[00:10:52] Prioritize impactful tasks, avoid unnecessary meetings.[00:14:59] Hands-free tech company revolutionizing footwear industry.[00:20:01] From photographer to marketer, learning and growing.[00:25:04] Purple focused on disruptive video content, using humor and long-form videos to stand out in the mattress industry. Kisick, a footwear company, followed a similar strategy of creating entertaining and memorable content to disrupt the relatively unchanged footwear market. Videos and demonstrations helped turn skeptics into believers for Kisick's innovative technology.[00:28:46] Functional footwear brand evolves to be aspirational.[00:34:53] Video first, demonstrating unique Hands Free technology.[00:39:55] Paid social is the biggest contributor (55-60%), followed by YouTube (5%) and paid search (10%). Testing platforms like TikTok and Snapchat is challenging to scale. Facebook and Google dominate the budget. Paid influencer partnerships are used for product promotion. Organic content is repurposed from paid social. The target audience is busy moms aged 25-40. They are active on Instagram and TikTok.[00:42:49] If you're in the DTC space, use Sendlane.[00:47:27] Shoes are sexy; more repeat buyers.[00:50:46] Flexible online sales, expanding into retail.[00:52:46] Expanding brand with new stores, international expansion.[00:56:44] Thank you, Bret, for joining the Ecom Gold podcast.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

[00:09:53] Feel Good Labs founded on family-developed product, pain relief through skin delivery. Nature-inspired ingredients found to be effective.[00:13:59] Increase product absorption through clean skin.[00:18:33] Passionate entrepreneur provides hope and relief.[00:24:39] Decades-in-the-making pain reliever formulation, manufacturing setbacks.[00:33:43] Challenges, authenticity, and scaling QVC success.[00:38:05] Functional medicine aims to improve overall wellness by addressing inflammation and stress. They offer natural pain cream and sport recovery lotion as initial products, then educate customers on supplements like vitamin D and fish oil for optimal health. Hydration, sleep, and nutrition are prioritized in that order. The brand recently launched a food inflammation test that reveals individual reactions to different foods. This test helps people reduce inflammation and improve overall body function.[00:46:37] Retail growth is the ultimate playbook.[00:51:50] Business changed, considering possible buyout, personal mission.[00:55:37] Growing wellness company with unique pain relief approach.[01:01:42] Iterative packaging design with emphasis on experience.[01:07:50] Promising pain relief, but challenges exist.Ryan's father, a knowledgeable expert in formulating drugs for transdermal delivery, spent decades perfecting topical pain relievers. The breakthrough came when he started collaborating with local herbalists and experimenting with different natural ingredients.Throughout their journey, they encountered various challenges, including regulatory requirements and the need for preservatives to extend shelf life. But they didn't let these obstacles hinder their progress. In fact, they're now working on a new foot and leg pain spray, refining the formulation even further.The Feel Good Labs' vision extends beyond just pain relief. They're devoted to building a world where people can be healthy and feel good without relying on supplements or pain relievers. Their dedication to educating customers on overall wellness is truly admirable.But how does Feel Good Labs differentiate itself in a market dominated by big players? How do they address the skepticism surrounding natural products' efficacy? And what strategies are they implementing to make a lasting impact?Stay tuned as we delve into these questions and more, and uncover the captivating story of Feel Good Labs. So, without further ado, let's jump right into our conversation with Ryan.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Welcome back to EcomGold, on this episode, we dive deep into the world of celebrities, brand partnerships, and the ever-evolving landscape of e-commerce. In this episode,  we have an exciting guest - the charismatic Dhruv - joining our host Finn to share his insights and experiences in the realm of celebrity endorsements and talent management.Dhruv kicks off the conversation by recounting lessons learned from his friend Maggie Sellers, a seasoned facilitator of celebrity deals. He emphasizes that finding the perfect celebrity for a brand is not a straightforward process, drawing a parallel to the selection of college basketball players by NBA teams. Research, planning, and understanding the desired outcomes are crucial steps in crafting successful partnerships.From the Kardashians' hard work to Joe Jonas' commitment to his brand, Dhruv highlights the importance of celebrities who genuinely invest in their ventures. He explores the challenges of designing the perfect incentive structure and dives into the intriguing world of talent management agencies. Through his experiences, Dhruv questions the level of involvement celebrities have in decision-making and the classification of certain brands as "celebrity brands."As the podcast progresses, Dhruv dissects the future of e-commerce, the role of technology-enabled solutions, and the potential impact of celebrity co-founders in brand promotion. He challenges the prevalent focus on celebrity endorsements and explores successful celebrity brands that were built with the celebrity in mind. Furthermore, Dhruv shares personal experiences from the toothpaste tablet industry and his journey in creating Celebritypackagedgoods.com, a pioneering directory of celebrity brands.[00:02:10] YouTubers turned entrepreneurs create successful celebrity brands.[00:07:14] Celebrities can work with brands in various ways. Cash, equity, and royalties are popular mechanisms. Instead of asking which celebrity to partner with, brands should focus on their desired business outcomes. Examples include launching a product that requires education or telling a story that current resources can't convey. There are countless reasons to work with celebrities, but also reasons not to.[00:15:43] Celebrities can benefit brands, but not always.[00:20:44] Talent agencies represent celebrities, not individuals.[00:28:25] Process of finding a celebrity isn't definitive.[00:35:46] Celebrity involvement in brands will be crucial.[00:40:54] Limiting brand dilution in celebrity endorsements.[00:45:05] Alcohol brands use celebrities for marketing. Beauty brands less influenced by celebrities.[00:53:29] SKIMS: A successful shapewear brand by Kim Kardashian.[00:58:23] Celebrity investments may not guarantee success.[01:03:10] End of episode, support show, check out Rewind, Sendlane, Drew, Twitter, Celebrity Packaged Goods.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://twitter.com/zachmstuck?s=20Welcome back to EcomGold, the podcast where we dive deep into the world of Ecommerce and entrepreneurship. In today's episode, we have a special guest Zach. Zach is a seasoned entrepreneur and founder of Homestead, a growth marketing agency specializing in paid customer acquisition and retention. However, he has recently shifted his focus to brand building. Throughout the episode, Zach shares his experiences in securing financing for his various businesses and offers valuable insights on navigating the world of funding and inventory growth. From exploring traditional bank loans to leveraging personal connections, Zach sheds light on the challenges and successes of obtaining capital in an ever-evolving market. Join us as we uncover Zach's journey from building an agency empire to launching and acquiring resilient brands, all while striving for profitability and growth. Listen in as we uncover the highs and lows of Zach's entrepreneurial ventures and his plans for the future. [00:01:28] Ecommerce expert builds successful brands and agency.[00:06:55] Agency grows through referrals and inbound inquiries. Focus on quality work, creative retention. Unexpected growth led to team marketing. CEO steps down to focus on growth. Agency runs lean with profitable customer acquisition. Taking bets on multiple brands, aiming for revenue milestones. Plan to sell or foreclose underperforming brands.[00:14:16] Apparel brand growing, retail and wholesale challenges.[00:20:12] Difficult to get funding from fintech companies, so traditional bank loans were sought.[00:24:43] Lenders like historical data and storytelling to secure funds.[00:32:36] Growing agency services for new CrossFit brand.[00:35:20] Product focus, multiple use cases increase sales.[00:44:52] Variants, benefits, and simplicity: One product.[00:48:26] Focus on Hero product, add-ons optional.[00:54:36] Keep margins high, test pricing and shipping.[01:01:59] Testing offers and website optimization key for success.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radfordGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://www.eatiqbar.com/In today's episode titled brain food, we dive into the fascinating world of nutrition, brain health, and the challenges of creating healthy, tasty, and affordable consumer goods.Will the founder and CEO of IQBAR shares his unique perspective on the importance of macronutrition over micronutrition, emphasizing the benefits of a low carb, low sugar, high healthy fats, and high protein diet for improved brain function and overall well-being. Will introduces us to his groundbreaking product line, designed to provide optimal brain and body nutrition.We learn about Will's journey from a fascination with the brain and neuroscience to his venture into entrepreneurship in the consumer goods industry. Will discusses the challenges he faced in creating a mass-market product that is both healthy and delicious while competing with popular unhealthy brands.Join us as we explore the science behind nutrition, the role of economics in food choices, and how Will's innovative approach to meeting consumer needs has paved the way for success in the health-conscious market. Get ready for a thought-provoking discussion on the intersection of taste, affordability, and healthiness. Stay tuned for an episode packed with insights and inspiration![00:02:06] Fascination with brain leads to brain food company.[00:05:35] Importance of macronutrition for brain function. Low carb, low sugar diet with high healthy fats and protein. Products include brain-boosting nutrients.[00:09:10] Industry processes food into various chemical derivatives.[00:13:02] Formulas converge, brands matter in competition.[00:15:48] Balancing healthy and tasty bars is difficult.[00:22:10] Healthy, curious people are a massive market.[00:25:06] Biological cravings drive addiction to unhealthy food.[00:29:34] Efficient, versatile shape for creating food.[00:31:26] Entrepreneurship is a complex and challenging process.[00:36:51] Sugar, carbs, and moderation in diet summary.[00:39:30] Special niche bar with unique spin, competitive advantage.[00:43:05] Meeting consumers where they are is key.[00:46:34] Cereal boxes use giveaways to collect data.[00:50:18] Favorite books: "How to Get Rich" (Felix Dennis), "Traction," "Influence"[00:53:04] Exercise, especially daily, is essential mentally.[00:56:06] Own trademark.com: valuable asset, make money back.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://gethumantra.com/[00:00:00] Welcome to Ecommerce Gold. Today's guest is Charlie from Humantra. The conversation covers building a business, philosophy, zen, creativity, advertising, and branding. Show sponsors are Sendlane and Rewind.[00:08:11] Creativity: Collaborate, question, learn, and succeed.[00:13:37] Illogical thinking led to Red Bull's success.[00:22:54] Constantly adapt, listen to customers, be creative.[00:29:31] Hydration is key for health and wellness.[00:36:29] Importance of electrolytes and hydration for wellbeing.[00:41:30] Continuously improving product, prioritizing taste and usability.[00:46:51] Focus on flavor, broad product offering, small business constraints, customer feedback on sweetness, increasing flavors with new product.[00:55:11] Transitioning from business to brand; brand building, storytelling, packaging. Projects: website redevelopment, brand strategy, packaging. Consistency and continuous improvement are crucial.[00:59:29] Building business and brand for long term.[01:03:59] Dubai business expanding to UK market confidently.[01:12:13] Advocate of one channel, learning digital marketing.[01:19:35] Knowing your numbers is crucial for success. The metrics that matter are CAC to LCB and Cactus LTV.[01:26:36] Hiring is tough, but embrace the unknown.[01:32:12] Creating warrior mentality, finding value in family.[01:34:59] Focus on the here and now.[01:39:52] Appreciative guy talks about his Instagram accounts.On this episode of EcomGold, Charlie and Finn discuss the importance of collaboration and creativity in business. They start by highlighting the example of Bondi Sands and how asking questions can enhance the creative process. They also discuss the success of Burger King's sponsorship of Stevenage in FIFA, emphasizing the importance of thinking outside the box. Throughout the episode, they emphasize the need for open communication, constantly adapting to change, and listening to customers. They also talk about the value of failure and making mistakes in the creative process. The episode features a special guest, Charlie, who promotes a hydration brand called Hydration Sticks. They discuss building a business from scratch, product development, and the importance of proper hydration. In addition, Charlie talks about plans to expand to the UK market and the challenges of brand building. They emphasize the significance of storytelling and brand recognition in the evolving e-commerce landscape. The episode is sponsored by Sendlane and Rewind Overall, the episode covers a range of topics related to creativity, business growth, and the importance of hydration for overall wellness.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

[00:00:00] Ecommerce Gold show featuring Andrew Yuan, a networked NY entrepreneur and Google exec. Sponsored by Sendane and Rewind.[00:05:30] Grateful for mentors, networking creates value.[00:10:39] Event host helps people build new communities.[00:13:02] "Tech Gatsby: Enjoy small events, logistics challenge."[00:18:48] Events as a creative outlet for kindness.[00:21:58] Networking events like the Junto Club are structured to create valuable connections and a sense of community. Attendees are encouraged to introduce themselves and engage in meaningful conversations. The club also organizes larger parties where people can socialize and have fun.[00:26:51] Product iterations, volunteers, yellow lanyards, networking event.[00:29:29] Understanding and helping people, empowering connections.[00:35:06] High-level structure for planning successful events.[00:37:23] Four essential event planning steps: intention, people, venue, partnerships/sponsorships.[00:41:42] Big banks, recruiting agencies, B2B SaaS companies, hotels, sponsors, all have different wants and needs.[00:44:48] Venue stress, event extorted, awkward San Francisco vibe.[00:48:22] Potential $300K revenue from sponsorships; Lead gen program attracts talented tech people; Events business can drive revenue through content and socials; Building a platform layer with senior investors; Deal flow program to help founders raise money; Talent network and partnership network; Exploring different business models connected through a network platform; Considering starting a retreat and a podcast.https://www.andrewsmixers.com/On this episode of EcomGold, join hosts Finn and Andrew as they dive into the world of eventGet show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

What do you do when you've modeled for Versace, trained the world's most elite celebrities and entrepreneurs, and starred in TV shows and films? Start a DTC coffee brand of course...Go get some Strong Coffee from the Strong Coffee Company: https://strongcoffeecompany.com/A fervent believer in the balance of fitness and cannabis, Adam takes us through his journey of maintaining optimal health by not just focusing on exercise but also prioritizing good sleep, a healthy diet, and keeping stress levels low. Plus, he gets candid about the legalities and potential benefits of cannabis use for athletes, providing a fresh perspective.Now, imagine harnessing your ADHD into something that actually propels you toward success. Adam reveals how he's managed to do just that, achieving mastery in various topics and using the same focus and dedication to fuel his eCommerce business. From conquering the challenges of staying lean in business to employing creativity as a major growth lever, his journey hasn't been without its share of hurdles. The crowning glory of this voyage? The creation of Strong Coffee Company, a brand that's as much about quality and taste as it is about the environment.Speaking of Strong Coffee, we dig into the intricacies of launching a product globally, especially with giants like Whole Foods. We discuss the value versus price point conundrum and the fine line between promoting a product and driving customers into the store. We also address the dark side of the burgeoning obsession with coffee culture and the subsequent disregard for quality. But, it's not all doom and gloom. We highlight the power of creativity in marketing, the magic of word-of-mouth, and how Strong Coffee Company is aiming to disrupt the coffee market and take on Starbucks. Tune in for an energetic discussion filled with insightful revelations and candid anecdotes!Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Ever wondered how to take your e-commerce store to the next level by harnessing the power of affiliate marketing? Get ready to learn from the innovative mind of Noah, the founder of Social Snowball, as he takes you through the intricacies of this game-changing marketing technique. Gain insights into the world of metrics and revenue sharing, and discover how Monthly Recurring Revenue (MRR) can determine the health of your Shopify App business – a stark contrast to the e-commerce health metric, contribution margin.Noah's journey from an e-commerce background to the world of Software as a Service (SaaS) is a captivating one. He shares his experiences, challenges, and the pitfalls he encountered along the way – offering valuable lessons for those considering a similar transition. We delve into software development, discussing how it can enhance affiliate marketing, and how complacency can lead to larger companies missing out on the latest trends. We also explore Social Snowball's progress and the unique solutions it offers to its users.As we look into the future of marketing, we explore the potential of AI-influencers and the customization of affiliate sign-ups using AI. We discuss the implications of long-term contracts in the app market and how customer retention should be merit-based. Noah also shares insights about the significance of correct terminology while discussing different types of marketing partnerships, setting the stage for a clear understanding of the marketing landscape. Join us for a remarkable journey into the world of e-commerce and how affiliate marketing, with the help of innovative software, can significantly elevate your business.Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, we dive into the contrasting worlds of agency life and working for an explosive brand, exploring the challenges and successes that come with each. Our guest Karly discusses the importance of networking, surrounding yourself with the right people, and being open to new opportunities that propel you forward. She also shares her journey of writing a book, building a personal brand from the ground up, and the pivotal role their executive coach played in her personal and professional evolution.We touch upon the e-commerce landscape, the exponential growth of online stores since the pandemic, and what it takes to create a successful business. Listen in as we explore the significance of having a clear vision, project plan, KPIs, and a monitoring dashboard – vital tools for any entrepreneur or business owner. Don't miss this engaging and insightful conversation filled with powerful takeaways that could transform your entrepreneurial journey. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

What if American football and e-commerce had more in common than we think? Join us as we chat with Chris Hall, the Ecom Cowboy himself, who reveals how his experiences in football at the University of Texas shaped his e-commerce journey, starting as a coffee roaster and eventually leading to his role as head of marketing for Bruce Bolt, a high-end batting glove company. Discover how the lessons learned from sports can translate into valuable skills for success in the world of online business.In this engaging conversation, Chris gives us an insider's look into the innovative glove designs that set Bruce Bolt apart, emphasizing the importance of the right equipment for sports performance. We also dive into the challenges and strategies behind creating successful product media for e-commerce, prioritizing profitability, and maximizing sales through website clarity, conversions, and user-generated content. Learn the secrets to making your product stand out in a crowded market!Finally, we dive deep into the world of marketing strategy. Chris shares his expertise on running successful Facebook ad campaigns, the power of product diversification, and the significance of having a reliable product. Don't miss this episode packed with valuable insights, tips, and anecdotes from Chris's unique journey in e-commerce and sports. Tune in now and level up your e-commerce game! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Ready to kick your single-use laundry plastic waste to the curb? Join us as we discuss our revolutionary direct-to-consumer (DTC) brand that eliminates plastic waste, and learn how they scaled up to an eight-figure run rate in under a year. By focusing on DTC sales and leveraging acquisition models like Facebook, Google, and influencer marketing, we were able to make a massive impact on the environment, saving approximately 107 million plastic containers from entering landfills and oceans.With the introduction of their innovative laundry product, a strip of detergent, they faced the unique challenge of marketing a new form in the cleaning market. Listen in as we explore the importance of creative marketing, risk reversal, and providing a solid guarantee to customers. Plus, hear about their decision to introduce Amazon and retail into their business mix, and the current channel split between DTC, Amazon, and retail.As we share practical tips on maximizing sales through bundling, leveraging Prime Day, and using price anchoring, discover how to overcome the challenges of managing inventory, navigating cash flow, and scaling up supply chains in a rapidly growing DTC business. Tune in for our insightful conversation filled with valuable takeaways on building a successful DTC brand, advertising mistakes and tips to bust customer objections, and create confidence in your product. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Brought to you by three of the best apps in commerce. You probably already use them but if not you really should be. Rewind Backups. The shield your business needs. TapCart. Mobile apps couldn't be easier. Drive retention and CLTV. TripleWhale. Make confident decisions backed by data. What if discovering the power of storytelling in religion could unlock marketing success? In our latest episode, we dive into an insightful conversation with Aaron Orendorff, a master copywriter and marketing expert with a fascinating background in theology. Aaron shares his journey from a non-religious upbringing to a conversion experience that shaped his marketing career, and ultimately led to understanding the parallels between religion as a brand and the principles of sales and marketing.Together, we explore the importance of understanding your customer's fears, desires, and the stories they tell themselves to create a memorable customer experience. Aaron shares his expertise on identifying and targeting your ideal customer, mining complaints for valuable insights, and testing and scaling marketing strategies for maximum impact. He also opens up about his own journey to overcome fear of rejection and the power of the mantra "Let's get rejected."Finally, Aaron introduces Recart, an efficient SMS marketing platform that can help businesses cost less, sell more, and drive real growth. We discuss how leveraging SMS marketing, creating unforgettable customer experiences, and building relationships and stories that galvanize religious brands can revolutionize your approach to marketing. Don't miss this enlightening and thought-provoking episode! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

https://kalibreclothing.co.uk/What does it take to rebrand a clothing business in just 18 months, and how can an ice bath routine improve your mindset and muscle soreness? Find out as we chat with Jason, the owner of Kalibre Clothing, an e-retailer specialising in minimalistic, contemporary, going out clothing. We cover everything from his journey joining the military at 18 to working in security, and eventually finding his passion in the clothing industry.Learn about Jason's resilience and determination as he shares the story behind rebranding Caliber Clothing, shifting from a streetwear brand to a more minimalistic and contemporary look. We dive into the challenges he faced during the process and how questioning his passion for the venture led to a more authentic representation of the brand. Plus, we explore various aspects of building and scaling a successful clothing brand, including organic influencer marketing and Facebook ads.Discover how Jason managed to create a self-sustaining cycle with his investment into Kalibre Clothing, and the importance of having a mentor to help navigate uncharted waters in business. We also discuss the benefits of building a strong community around your brand and maintaining its values from the foundation up. Don't miss out on this inspiring and informative conversation with the man behind Kalibre Clothing! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Francis is the director of eCommerce at Juvee, 100 Thieves and Higround.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

Welcome to the podcast episode where we explore the world of ecommerce and the critical role Conversion Rate Optimization (CRO) plays in driving online sales. Today, we're joined by Shaun Brandt, the Co-Founder of Oddit, an ecommerce design agency, to get his expert insights on CRO, website design, and the evolving ecommerce landscape.Shaun breaks down the concept of CRO, explaining why it's so important for ecommerce brands to get it right. He also shares his experience on how CRO techniques and website design are evolving to keep up with changing consumer behaviors and expectations.During our conversation, I ask Shaun some tough questions, probing him to reveal industry secrets and insights that will be valuable for anyone looking to optimize their website for conversions. We also dive into the nitty-gritty of website design, exploring how small tweaks can make a significant difference in driving online sales.If you're an ecommerce business owner looking to optimize your website for conversions, you won't want to miss this episode. Tune in to hear Shaun's golden tips and expert advice on how to get the most out of your ecommerce website. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode, we delve deeper into the world of influencer marketing with Cody as he recaps its evolution and shares valuable insights on how to navigate this dynamic landscape. We discuss proven strategies and playbooks that you can use to collaborate effectively with influencers, regardless of the size of your brand or budget. Don't miss this opportunity to learn from Cody's wealth of experience and expertise in building powerful partnerships that drive growth and success in today's competitive market.We dive into the fascinating journey of Cody, co-founder of Kynship, who started his career at QALO, the innovative brand behind silicone wedding rings. Over five years, he masterminded an extensive influencer program with over 500 influencers, all grounded in the art of seeding. Cody's expertise led to collaborations with thousands of micro-influencers across various industries, as well as high-profile partnerships with celebrities like Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.Throughout his experience, Cody discovered the immense power of influencers in building trust and driving sales through Facebook and Instagram advertising. This revelation inspired him to establish his own influencer agency, dedicated to fostering fruitful collaborations between brands and creators. Tune in to hear about his work with renowned clients such as M&Ms, Native deodorant, and Wilson, and learn more about the ever-evolving world of influencer marketing. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode of EcomGold™️, we delve into the success story of Cammy, the co-founder of Naming This Later, a direct-to-consumer company specializing in blankets and rugs. As a self-proclaimed DTC addict, Cammy shares his insights on how he has grown his business from scratch to profitability. He discusses the various strategies and tactics he has used to keep the brand thriving, including bootstrapping and leveraging every available opportunity. Whether you're a budding entrepreneur or simply seeking to learn from real-life examples of success, this episode is a must-listen for anyone interested in building a brand from 0 to 1. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Featuring Richard Chapple, the ex-CMO of Gymshark,  we dive into the world of e-commerce and scaling brands fast growth brands. Richard has an enviable track record leading multiple iconic brands from TheHutGroup to GymShark and a few in between. Richard now operates a consultancy which you can find more information about here: https://www.thegrowth.foundation/ Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Ex PWC, 7 figure bootstrapped DTC founder and CEO of Finaloop. This episode is all about eCommerce finance. In addition, we discuss the current micro and macro economic climate and how brands can leverage it in their favour.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

2 Exits, 1000 failures. Buying And Operating Online Businesses & Helping Others Do The Same. In this episode Finn and James discuss flipping eCommerce businesses, AI, the future of customer acquisition and growing a personal brand. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Fabian is an up and coming logo designer with thousands of followers of his work. In this short episode we discuss what makes a logo great. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Cooper is one of the founding members of Lab Management a sports agency with athletes such as Mat Fraser, Danielle Brandon and Justin Medeiros. Cooper helps connect athletes with brands to create mutually beneficial partnerships. Coopers athletes have been incredibly successful commercially for brands and in this episode we uncover why.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Despite the unsteady state of the market, Mad Rabbit's Chief Financial Officer Drew and the rest of his team were able to successfully raise $10 million for their series A round. In this episode, Drew takes us through the raise process step by step, stopping along the way to explain some of the terminology, processes, and components that go into raising a series A. Almost exactly one year has passed since the conclusion of the previous episode, Drew is returning to the show for the second time. Enjoy! Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Coming up in this episode of EcomGold Finn sits down with the ex chairman of GymShark and current owner of HERA. Paul has a long history of success in business from AllSaints too nappies. In this episode we discuss deal making, business building and some recent investments.  Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

After being headhunted by a VC firm, Jai Dolwani was chosen to take the position of CMO at Winc Wine. He and his team accomplished some amazing things throughout that time. In this episode, we explore both the positives and negatives that occurred. Jai instructs us on company structure, hiring, and delegation and gives us an insider narrative of what happened to Winc post IPO. Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

George Heaton Co Founder of luxury streetwear brand Represent. On todays show it's the story and business breakdown of Represent. It's an inspiring one for many including me; two brothers with a vision, and  a mission,  to create the best clothing brand in the world. In a climate where fashion and retail is one of the most difficult industries to break into, Represent is one of the most popular luxury streetwear brands in the world. This journey has taken over a decade and they are just getting started. George embodies the brand with hard work and discipline exhibited in his personal life which spills over and is emulated in everything Represent do. Today we get a rare glimpse into the world of Represent from the perspective of this iconic founder.More episodes HEREThis show is also available to watch on YouTube. The YouTube version includes visuals to illustrate the story. In this episode: Rise of Represent.How George approaches business. Detailed deep dive into how Represent create and plan their collections.How Represent market their collections. How Represent grew their customer base. How Justin Beiber ended up in Represent.Celebrities who love Rep.Represent in Retail.Starting 247.The 247 app. How and why George keeps in shape.What does tactical ecommerce look like when it's done by Rep.Moving into a 3PL.How to start a brand. Becoming a 9 figure brand.Personal habits.Link to 247 app: HEREEcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Ghost Nutrition is an iconic brand in the fitness space. Ghost combines entertainment, nostalgia and quality products. Holden, todays guest, has spent years capturing the building of the brand and posting a video weekly on YouTube. Why? Because content is powerful and fun. Playbook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Jess is head of CX at Feastables a Mr Beast brand. So how do you own customer communication when a brand is so heavily tied to a creators personality? With a small team and millions of people wanting to interact how do you automate communication whilst keeping it fun and engaging? Find out all of this and more in this great episode with Jess. Playbook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.goldClaim an extended free trial as a show listener.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/

Luma 1.0 integrates UV-C light technology to self-clean and eradicate 99.99% of bacteria from your drinking water. This is just the beginning. Luma want to eradicate the use of plastic bottles by 2050. In tis episode we learn the founding story behind Luma and how they got angel investment to take the product to market. Enjoy. Website: drinkluma.xyzPlaybook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency.Specialising in Shopify:Landing pages.CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter.www.vixxr.comVIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com

How do you make intimacy, and specifically the associated cleanup operations, less awkward? That is the mission of founder and today's special guest Francis Tang of Awkward Essentials. The Asian-American entrepreneur, who has been affectionately dubbed “Captain Awkward,” founded her brand in 2019 after inventing the dripstick, a medical-grade sponge that absorbs fluid in the vagina post-sex. However, in a world sensitive to taboo how do you find product market fit and acquire customers. This is one of the many challenges Francis and her team are breaking through on their journey to making sex less awkward. Website: https://awkwardessentials.com/Playbook out soon. We'll send it straight to you just add your email to www.ecom.gold.EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com

Alex is the undisputed Twitter queen dropping eCommerce insights and strategies that rock worlds. She is author of No Best Practices, a newsletter read by thousands of top tier eCommerce entrepreneurs. Coming up in the show Alex shares how her career started designing mom jeans which lead to eCommerce and marketing positions at a Fortune 500 media brand, a footwear brand in the midst of a PE turnaround, a bootstrapped contemporary fashion label and a “house of brands”. Finn and Alex take a deep dive into all things eCom, can't wait for you to hear this one. Alex Twitter: https://twitter.com/heyitsalexPNo Best Practises newsletter: nobestpractices.co/newsletter/A big thank you to the show sponsors:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com

This week Finn sits down with Rob Fraser, the founder, and CEO of Outway Socks. Rob is a former pro cyclist and has competed 5x for Canada. Taking his knowledge of sports performance into the world of socks, Rob is working on scaling the brand to $100M and in this episode shares his insights and growth strategies they've put in place to achieve this.In this episode they discuss genius marketing tactics, creating a business to be an investor in your own business, financials and general ecommerce oulook. Enjoy!   Robs Twitter hereA big thank you to our sponsors:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/TapCart.Customer retention is so important. Push notifications are free money levers. TapCart can create a native mobile app available on Apple Store and Android play in less than 2 weeks. They will even design and launch it for you. It a true no brainer for small and large stores. Get your app demo here: https://www.tapcart.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com

This episode features Jason Panzer president of HexClad. Coming up in this episode Jason talks through his journey building HexClad into the 9 figure best kept secret in eCommerce. Jason discusses some of the key moments and changes HexClad have made along the way. HexClad is also owned by celebrity chef Gordon Ramsey. This episode is gold. A big thank you to our sponsors:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Triple Whale.‍Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.https://www.triplewhale.com/VIXXR Shopify Agency. Specialising in Shopify:Landing pages. CRO.Paid Social Ads.Get a free audit of any of he above as a show listener, just DM Finn on Twitter. www.vixxr.com