Podcasts about managing content marketing

Welcome to episode #914 of Six Pixels of Separation - The ThinkersOne Podcast. Here it is: Six Pixels of Separation - The ThinkersOne Podcast - Episode #914. In a digital world where content is king, Robert Rose stands out as a master craftsman (and good friend), shaping narratives that resonate and drive business success. As a seasoned author (Managing Content Marketing, Experiences: The 7th Era of Marketing, Killing Marketing, etc.), consultant, and content marketing rock star, Robert has been at the forefront of defining and refining the strategies that make content a pivotal part of contemporary marketing. Robert's latest book, Content Marketing Strategy, is a beacon for marketers navigating the choppy waters of the digital age. The book is not just a treatise on content marketing; it's a comprehensive guide to crafting a strategy that aligns content with broader business goals. Drawing from his extensive experience, Robert elucidates how content can be a transformative force, turning audiences into advocates and browsers into buyers. The journey of Robert as a content marketing strategist is one marked by a deep understanding of how stories can shape brand perception and consumer behavior. His work has not only helped businesses find their voice but also fine-tune it to echo across the digital landscape. His approach goes beyond mere content creation, delving into how to manage, measure, and monetize content effectively. As the founder and chief strategy advisor of The Content Advisory, Robert has been instrumental in steering businesses toward narrative-driven growth. His consultancy work has seen him collaborate with global brands, helping them to craft content strategies that are both innovative and impactful. His insights are sought after in boardrooms where the conversation is about turning content into a competitive advantage. Beyond his consulting and writing, Robert is a prolific speaker, bringing his thought leadership to conferences and corporate workshops worldwide. His keynotes are a blend of practical advice, industry insights, and forward-thinking ideas - all delivered with a storyteller's flair. Robert's contributions to the field extend to his role as a Chief Strategy Advisor for the Content Marketing Institute (which is also the home of Content Marketing World - originally created along with his This Old Marketing podcasting co-host, Joe Pulizzi). Here, he has been a guiding force, helping shape the discourse around content marketing and ensuring that practitioners have access to the latest trends, tools, and tactics. The power of smart and strategic content cannot be denied. Enjoy the conversation... Running time: 1:07:00. Hello from beautiful Montreal. Subscribe over at Apple Podcasts. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. Check out ThinkersOne. or you can connect on LinkedIn. ...or on Twitter. Here is my conversation with Robert Rose. Content Marketing Strategy. Killing Marketing. Managing Content Marketing. Experiences: The 7th Era of Marketing. The Content Advisory. This Old Marketing. Content Marketing Institute. Content Marketing World. Check out Robert on ThinkersOne. Follow Robert on LinkedIn. Follow Robert on Threads. This week's music: David Usher 'St. Lawrence River'.

Something different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice. Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi. Robert shares some excellent examples of great content marketing, how content marketing is now becoming just marketing and how you execute your company's content marketing strategy is a differentiator, not just the content and the top things one should take from the book, including the confidence to make the models your own. Great chat, splendid book, but don't take our word for it: "Robert Rose offers marketers a rich and much-needed understanding of content marketing. And he not only delivers everything we need to know about marketing content; his book also delivers valuable marketing insights." - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University. The Links The people: Ian Truscott on LinkedIn and Twitter Robert Rose on Twitter and LinkedIn As mentioned in this week's episode: The Marketing Book Podcast Robert's company: The Content Advisory Content Marketing Strategy website Managing Content Marketing - by Robert Rose & Joe Pulizzi Content Marketing World The Content Advisory Blog Rockstar CMO: Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: We'll be right back by Stienski & Mass Media – on YouTube Listen on: Apple, Amazon, Spotify or wherever you get your podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices

'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar. This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin?  Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world's most recognized digital content strategy and marketing experts. Robert is the author of three best-selling books, including Killing Marketing, Experiences: The 7th Era of Marketing, and Managing Content Marketing. For more than 10 years, Robert and his firm The ContentAdvisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. In this special holiday episode, Robert shares his favorite cocktail (which might surprise you), discuss Roberts career, what has inspired him, books, the story of content marketing and what he would throw into the Rockstar CMO swimming pool. Finally, we drop the track that gets his marketing mojo working.  Enjoy! The people Ian Truscott on LinkedIn and Twitter  Robert Rose on Twitter and LinkedIn Mentioned in this week's episode Marketing Myopia by Theodore Levitt (on Goodreads) Different by Youngme Moon (on Goodreads)  Rita Gunther McGrath Robert's books Robert's Content Advisory Blog This Old Marketing podcast Music  Piano Music is by Johnny Easton, shared under a creative commons license  Bad Man's Song - Tears for Fears on Spotify Rockstar CMO Show notes: Previous episodes and all show notes: Rockstar CMO FM Subscribe - We are available on all your favorite platforms, including Appleand Spotify  Learn more about your ad choices. Visit megaphone.fm/adchoices

“The content tilt is that area of little to no competition on the web that actually gives you a chance to break through the noise and be relevant. It's what makes you so different that your audience notices you and rewards you with its attention.” – Joe Pulizzi Joe Pulizzi is an entrepreneur, speaker, author, and fellow podcaster. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, and The Tilt – an email newsletter, delivered twice per week, dedicated to helping the lonely content creator turn their business into a content empire. Joe is famous for his work in content marketing, first using the term in 2001, then launching Content Marketing Institute and the renowned Content Marketing World event. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine – and his newest book, Killing Marketing was published in September 2017. His fourth book, Content Inc., has been a top direct marketing best-seller since September of 2015, and he has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Tune in to this captivating conversation between Joe Pulizzi and host Gair Maxwell, as they dive into everything from NFTs, the Facebook Metaverse, and how discovering your “content tilt” is the best way to build a solid, long-lasting business positioned for today's content-driven world.

About the guest:    For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He's provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and the Bill & Melinda Gates Foundation. Robert is the founder and chief strategy officer for The Content Advisory, the education and consulting group for The Content Marketing Institute. Robert's third book — Killing Marketing, with co-author Joe Pulizzi — has been called the “book that rewrites the rules of marketing.” His second book — Experiences: The Seventh Era of Marketing — is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert's first book, Managing Content Marketing, spent two weeks as a top-ten marketing book on Amazon.com and is generally considered to be the “owner's manual” of the content marketing process. In the episode:    2:17 – Robert shares how he started in television, transitioning to marketing where he has been for 30 years. 3:30 – Robert talks about how he created a content marketing approach opposed to traditional marketing. 7:03 – Nancy tells how she met Robert through Drew McLellan and the Agency Management Institute. 7:43 – Robert explains the origins of content marketing. 11:36 – Nancy and Robert talk about the connection between gaining audience trust and content marketing. 14:46 – Robert shares some of the different ways to use content marketing, giving Lincoln Electric's magazine as an example.  18:47 – Nancy and Robert talk about how content marketing can be used for recruiting.  21:38 – Robert shares how PR professionals could improve their use of content marketing. 29:29 – Robert describes how he has made a conscious effort to build his network. 33:37 – Nancy and Robert talk about the importance of being able to be found online. 35:40 – Robert explains how to “get rid” of bad content someone else is producing about your brand or product. 38:12 – Robert shares some of the books that have been most instrumental to his career. Quote: “And so that lack of trust, while kind of a sad state of the world and our culture, is an opportunity for us as brands to create that trust, to create content that is valuable, trusted, and gives our audience the value that they are looking for.” – Robert Rose, Chief Troublemaker at The Content Advisory Links:          The Content Advisory: https://contentadvisory.net/ Content Marketing World: https://www.contentmarketingworld.com/ John Deere's Furrow Magazine: https://www.johndeerefurrow.com/ Lincoln Electric's Arc Magazine: http://www.arcmagazine.pub/ Bath Iron Works: https://www.gdbiw.com/ Cisco: https://www.cisco.com/ Monster Career Advice: https://www.monster.com/career-advice/ The End of Competitive Advantage by Rita Gunther McGrath Discovery-Driven Growth by Rita Gunther McGrath The Innovator's Dilemma by Clayton Christensen Competing Against Luck by Clayton Christensen Evernote: https://evernote.com/ Robert's Books: Killing Marketing: https://www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426 Experiences: The Seventh Era of Marketing: https://www.amazon.com/gp/product/0985957646/ref=dbs_a_def_rwt_bibl_vppi_i1 Managing Content Marketing: https://www.amazon.com/gp/product/0983330719/ref=dbs_a_def_rwt_bibl_vppi_i2   Drew McLellan's PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-4-drew-mclellan-top-dog-at-agency-management-institute/ Susan Baier's PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-22-susan-baier-head-honcho-audience-audit-inc/   Activate the PR Maven® Flash Briefing on your Alexa Device. Join the PR Maven® Facebook group page.   Looking to connect:           Email: robert@contentadvisory.net LinkedIn: https://www.linkedin.com/in/robrose/ Twitter: @Robert_Rose

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing’, co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations. Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly. Discussed in Part 1: Driving emotion and empathy to break through the noise Creating scalable content Creating an evidence-based case for a content strategy The tools to build and evaluate your content strategy Distributing content in a timely manner “Culture eats strategy for breakfast”   Learn more and register to our Masterclass.

TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content Marketing', co-written with Joe Pulizzi, the concept of strategic media came to be. In this episode, Robert shares insights into how the world of content marketing is changing, the tools for us as communicators to stay ahead and the growing role of content in organisations. Make sure to subscribe for Part 2 when we explore implementing your content strategy, furthering our discussion on empathy and the importance of taking a break while everything changes so rapidly. Discussed in Part 1: Driving emotion and empathy to break through the noise Creating scalable content Creating an evidence-based case for a content strategy The tools to build and evaluate your content strategy Distributing content in a timely manner “Culture eats strategy for breakfast”   Learn more and register to our Masterclass. Hosted on Acast. See acast.com/privacy for more information.

O livro Managing Content Marketing foi um dos primeiros a falar sobre storytelling no contexto de content marketing. Ele reorganiza a jornada do herói na jornada da marca.

O livro Managing Content Marketing foi um dos primeiros a falar sobre storytelling no contexto de content marketing. Ele reorganiza a jornada do herói na jornada da marca.

Welcome to episode #585 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. This conversation should have happened years ago. When I think about content marketing, I think about Robert Rose (and his co-author/business in crime buddy, Joe Pullizi, of course). To state what Robert Rose does is simple: he helps marketers become stellar storytellers. But that's really not even the half of it. For more than 25 years, Robert has been at the forefront of marketing and content marketing. He is currently the Chief Strategy Officer for The Content Advisory, the education and consulting group for The Content Marketing Institute, and is deeply involved in Content Marketing World. Robert also co-hosts the amazing podcast, PNR's This Old Marketing, with Joe. He is also an investor and advisor to startups like Akoonu, DivvyHQ and Tint. Most recently, he published his third book, Killing Marketing, with co-author Joe Pulizzi. His two other books were Experiences - The Seventh Era of Marketing and Managing Content Marketing. So, is it time to kill marketing? You be the judge. Enjoy the conversation... Running time: 1:02:32. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Robert Rose. Killing Marketing. Experiences - The Seventh Era of Marketing. Managing Content Marketing. The Content Advisory. The Content Marketing Institute. Content Marketing World. This Old Marketing. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #585 - Host: Mitch Joel. Tags: advertising advertising podcast akoonu audio blog blogging brand branding business blog business book business podcast business thinker chief strategy officer cmi content content marketing content marketing institute content marketing world cso david usher digital marketing digital marketing agency digital marketing blog divvyhq experiences facebook google itunes j walter thompson joe pullizi jwt killing marketing leadership podcast management podcast managing content marketing marketer marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast pnr robert rose social media storyteller storytelling the content advisory the seventh era of marketing this old marketing this old marketing podcast tint twitter wpp

Your customers don’t want to hear about what you make. They want a story about what you make happen. That’s why Robert Rose urges you to transform your marketing department into a storytelling department. Turn your adverbs and adjectives into adventures in your story marketing to move your audiences to action.   Our guest today has us covered in storytelling from music to Hollywood to creating stories for the largest brands. He’s a sought-after social content marketing strategist, speaker, author, and conspirator of business success. Robert is the chief strategy officer for the content advisory, the consulting and education group for the Content Marketing Institute.  He co-hosts This Old Marketing podcast with Joe Pulizzi, founder of the Content Marketing Institute. He also co-wrote a book with Joe called “Managing Content Marketing,” which is widely considered to be the owners manual of the content marketing process. Robert has helped develop content and customer experience strategies for large enterprises such as Oracle, the Bill and Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, PEPCO, UPS—and the list just keeps going!   In This Show, You'll Learn:  How to transform your marketing department into a storytelling institute The biggest mistake most people make in content marketing Why you should move your advertising marketing and sales content from featuring adverbs to focusing on adventures Key Quotes: "Build those strategic initiatives, those platforms that will help you tell your story that delivers value over time and build that audience so that you get the value of all the content you're creating, not just the individual assets that you're creating." - Robert Rose "I'm a big believer in when people say, 'content is king.' Then I say, 'Storytelling is the kingdom sorcerer,' - because that's where the magic happens." - Park Howell "It's about helping them understand that there is another world out there for content that can actually be valuable to the customer - that they can tell stories with." - Robert Rose "Transform it from an approach of describing value to describing an experience with value packed into it." - Park Howell  "We can put adjectives in front of nouns, and we can talk about synergies, paradigms, and all sorts of stuff that we're good at it. We can do those things well, but the creation of content for value sake for the audience is a different muscle. It's about delivering value in the content." - Robert Rose Mentioned in this episode: Robert Rose Robert Rose on Twitter contentadvisory.net Content Marketing Institute (CMI) Joe Pulizzi "Managing Content Marketing" by Robert Rose Bill and Melinda Gates Foundation Jay Baer The Hero's Journey Showtime Red Shoe Diaries Ben Folds Joseph Campbell UBM Chapman University "Save the Cat" by Blake Snyder "Story" by Robert McKee Doug Keeley

“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and a Senior Contributing Consultant for Digital Clarity Group, he helps organizations throughout the world enhance their content marketing and customer experience. We talked about content today, tomorrow, and the new year ahead on this week’s episode of the On Brand podcast. About Robert Rose Robert Rose is in the business of helping marketers become stellar storytellers. He is the Chief Strategist for the Content Advisory Group with the Content Marketing Institute, and a Senior Contributing Consultant for Digital Clarity Group, Robert helps develop content and customer experience strategies for large enterprises such as Oracle, The Bill And Melinda Gates Foundation, Allstate Insurance, Microsoft, Capital One, AT&T, Petco and UPS – helping them create powerful customer experiences through digital media. As an author, Robert’s book Experiences: The 7th Era Of Marketing has been called a “treatise, a call to arms and a self-help guide” for “creating the experiences that consumers will fall in love with.” He co-hosts the podcast This Old Marketing with Joe Pulizzi, frequently a top 20 marketing podcast on iTunes and downloaded more than 50,000 times each month. Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011. As storyteller, Robert is a frequent keynote speaker and web marketing expert, advising top professionals in the successful strategy of content marketing and customer experiences. Robert is, and has been, widely quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek. Episode Highlights As we prepare for a new year, I had to ask Robert ‘what’s next’ for brands and content marketing. “Brand has been disrupted by media and we’ve seen how that impacts marketing and brands. And we’re seeing agencies respond to this. I think in the year ahead we’ll see an agency acquire media like we’ve seen media acquire agencies." Why is it hard to be a content brand? “It baffles me that we’ve never quibbled when media productizes their content. But all of a sudden it feels odd when marketers create content about their products?!? Why can’t Starbucks provide a newspaper? No journalists? That’s a talent problem.” And one that can often be solved by acquisition or “acqui-hire” (I love this new term that Robert's friend coined). Speaking of content acquisition, Robert shared a surprising fact. “Did you know that the grosses from all of the Marvel films in recent years are still less that the quarterly revenue of Oracle? Look at CNN! Most businesses are surprised at how cheap the media business is." How can you create a content strategy in the new year? Robert provided a systematic formula for being a better content marketer in the new year. “Start with the business problem. Where in the buyer’s journey is the weakest part — where are we having trouble? Branding? Churn? From there we can look at what we could create that would help them — that would be worth subscribing to.” Finally, you have to map out “what would it take to do this? And then work backward." What brand has made Robert smile recently? Robert shared two recent holiday ads. First, the Polish auction company Allegro, melted hearts with a grandfather’s gift to his newborn granddaughter. And, of course, Amazon’s touching new holiday ad for their Prime service featuring two old friends who discover they share a problem. To learn more about Robert Rose, check out his website. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Ron Vezina in Ottawa gave us a shout for our episode on naming featuring Mike Pile. Thanks for listening Ron! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He's the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe's third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He's delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine's Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. Joe’s third book, Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His fourth book, Content Inc., was just released September 2015. Joe has also co-authored two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing. He’s delivered keynote speeches for events and organizations including SXSW, NAMM, Fortune Magazine’s Leadership Summit, Oracle Eloqua, DuPont, SAP, HP and Dell.   Joe Pulizzi's Favorite Book:Stranger in a Strange Land (Remembering Tomorrow)The 10X Rule: The Only Difference Between Success and FailureThink and Grow Rich: The Landmark Bestseller - Now Revised and Updated for the 21st Century Joe's Favorite Quote:"If you have tried something and failed, you are vastly better off than if you have tried nothing and succeeded." - Anonymous Links From Today's Show:www.joepulizzi.comhttp://contentmarketinginstitute.comContent Inc - Free ChapterEpic Content Marketing - Free Chapter

Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? In this episode I interview Robert Rose, chief strategy officer at the Content Marketing Institute. He's co-author of Managing Content Marketing and co-host of the This Old Marketing podcast.  Show notes: https://www.socialmediaexaminer.com/145

Joe Pulizzi is the guy who’s positioned himself as a major figure in the field of Content Marketing through his blog and online resource the Content Marketing Institute. Joe is also the author/co-author of three major books on the topic which includes: Get Content Get Customers, Managing Content Marketing, and Epic Content Marketing.

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Most recently, he published Epic Content Marketing. Pulizzi is one of the true, experienced voices in the space and you will be amazed by the depth of this book. If you're looking at how to bulk up your content marketing strategy, or where to get started, his book and this chat is a great primer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Running time: 45:26. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Joe Pulizzi. Content Marketing Institute. Epic Content Marketing. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast content marketing content marketing blog content marketing institute david usher digital marketing epic content marketing facebook get content get customers itunes joe pulizzi managing content marketing marketing blogger marketing podcast podcast podcasting social media socialtract twitter video podcast

Welcome to episode #289 of Six Pixels Of Separation - The Twist Image Podcast. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media acted as a massive catalyst for this. We now live in a world where any business (or individuals) can publish their content - in text, images, audio and video - instantly (and for free) for the world to enjoy. The big question is this: is the world enjoying all of this branded content? Producing relevant and timely content is (and will continue) to be one of the biggest challenges and opportunities for brands as more and more clutter occurs. There's no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular Blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with: Joe Pulizzi. Content Marketing Institute. SocialTract. Get Content. Get Customers. Managing Content Marketing. Follow Joe on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #289 - Host: Mitch Joel. Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn content marketing content marketing blog content marketing institute digital dads digital marketing facebook facebook group get content get customers hugh mcguire in over your head itunes joe pulizzi julien smith librivox managing content marketing managing the gray marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing socialtract strategy trust agents