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Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies
In this episode, we talked about the world of freelance design with Jacob Cass, the founder of Just Creative. Jacob, known for his profound impact on the graphic design community, shares his evolution from his first days as an amateur graphic designer to the founder of an award-winning branding and design studio. This episode is a treasure for freelancers to learn about the intricacies of brand building, the strategic use of SEO, AI and mastering digital platforms for business growth.More about Jacob Cass:Jacob Cass is a brand designer, strategist, educator, business coach and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.Key Accolades:Certified Brand Master7-Figure BusinessNamed “Top 100 Most Influential Designers” by DesignWeeklyFeatured in Forbes, Entrepreneur, Wall Street Journal & Yahoo!Client Experience: Nike, Disney, Seinfeld, Red Bull, Nintendo, San FranciscoAvid Traveler (88 countries)77 Million visits to JUST Creative WebsiteTEDx SpeakerDesigned the logo for San FranciscoDesigned the logo & branding for Jerry Seinfeld's show Comedians In Cars Getting CoffeeNamed “Best Branding Coach” by Yahoo! FinanceCo-host of the #1 Branding Podcast in 10 CountriesConnect with Jacob:Website: https://justcreative.comPodcast: https://justcreative.com/podcastBranding Briefcase Freebie Download: https://brandingbriefcase.com Newsletter: https://brandingbriefcase.comCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/
BEST OF Everyday MBA - Mauro Porcini discusses his book "The Human Side of Innovation" and the characteristics of great innovators. Mauro Porcini is PepsiCo's first ever Chief Design Officer. He was named by Fast Company as one of the top 50 Most Influential Designers in the United States. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
He was previously 3M's first chief design officer. Porcini has received many honors, including Fast Company's 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age'slist of the 50 world's most influential creative personalities. In 2018 Porcini was awarded a knighthood (Cavaliere) by the president of the Italian Republic. This episode is brought to you by... Remarkable Masterclasses. Each masterclass is designed to help you become the remarkable leader and human you were born to be. Details on how to get on board for a specific skill or get discounts each month can be found on our website. Book Recommendations The Human Side of Innovation: The Power of People in Love with People by Mauro Porcini Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson Finding My Virginity: The New Autobiography by Richard Branson Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Related Episodes
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Welcome to an episode with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini. In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success. In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City. Get Mauro's new book here: The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Selected by Fast Company as a Master of Design and one of 50 Most Influential Designers, Kathleen Brandenburg is an internationally recognized founder, thought leader, educator and speaker. Named a “Creative Maverick,” Kathleen has devoted her career to elevating design as a strategic value for business, organizations, and society. An early pioneer and advocate of human-centered design, she was one of the first to link design, business strategy, and innovation when she co-founded IA Collaborative, the global design and innovation consultancy, in 2000. Today, Kathleen is leading the conversation to elevate design's impact even further, championing it as the way solve our world's most urgent problems. A Harvard Visiting Professor of Design for Social Innovation, she is at the forefront of a movement to change the way healthcare understands and applies design, and is the author of Design for Health: The Beginning of a New Dialogue Between Design and Public Health. Kathleen leads work at the forefront of design and business strategy at IA Collaborative. An expert in cross-pollination, she draws from the varied industries IA serves to uncover unexpected connections and opportunities for innovation. She co-developed the company's 7 Elements of Design Innovation™ process that has driven record success for the world's largest brands. Kathleen serves on the Innovation Council at Northwestern University and is on the Board of Directors at IIT Institute of Design.
Mauro Porcini discusses his book "The Human Side of Innovation" and the characteristics of great innovators. Mauro Porcini is PepsiCo's first ever Chief Design Officer. He was named by Fast Company as one of the top 50 Most Influential Designers in the United States. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?
He was previously 3M's first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company's 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age's list of the 50 world's most influential creative personalities. Mauro whole-heartedly believes that design has the power to create long-term value for companies and society - and innovation is the root of that power. In this episode, Mauro shares his insights on working as a chief design officer at PepsiCo, how to future-proof your creative career, and plenty of insights from his latest book 'The Human Side of Innovation: The Power of People In Love with People'. Mauro and I explore: ● His journey to becoming a chief design officer ● How creative professionals can go from being just another brand designer to achieving ‘unicorn' status● What the traits are of a unicorn designer ● Finding the pathway to discovering what you want to do in life● How a brand can introduce disruption to motivate and excite people If you want to put the power of innovation to work in your career and business and learn from one of the most notable titans in the design and branding industry, you don't want to miss this episode! Mentioned in this episode: “The Human Side of Innovation: The Power of People in Love with People" by Mauro Porcinihttps://amzn.to/3Ac7vf0 Mauro Porcini: https://design.pepsico.com/ To connect with Mauro: LinkedIn: https://www.linkedin.com/in/mauroporcini/Twitter: @mauroporciniInstagram: https://www.instagram.com/mauroporcini/ Thanks for listening! If you enjoyed this episode of the podcast, use the following links for more of my work and some valuable resources to get you started on your branding initiatives. Until the next episode! VISIT MY WEBSITE:http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse JOIN THE BRAND DESIGN MASTERS FACEBOOK GROUP: https://www.facebook.com/groups/branddesignmasters/ SUBSCRIBE TO MY YOUTUBE CHANNEL:http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON TWITTER:https://twitter.com/philipvandusen LIKE MY AGENCY ON FACEBOOK:https://www.facebook.com/verhaalbranddesign Bring Your Own Laptop - Adobe Training with Daniel Scotthttps://www.byol.me/philip InVideohttps://bdmpodcast.com/invideo Discount Code: "PHILIP50" Tubebuddyhttps://wwwtubebuddy.com/philipvandusen ____________________________The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, personal branding, trends and marketing.Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.
Welcome to Strategy Skills Episode 291 with the first-ever Chief Design Officer and SVP of PepsiCo, the world's second-largest food and beverage company, Mauro Porcini. In this episode, Mauro talked about how his career started and how his love of what he is doing helped made PepsiCo what it is today. He also talked about the step-by-step process of designing and establishing a new culture in any corporation and how this would lead to innovation, eventual growth, and overall success. In the past eight years, Mauro and his design team have won more than 1,100 design and innovation awards and in 2018, PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States. In 2018, he was awarded a knighthood (cavaliere) by the president of the Italian Republic. He lives in New York City. Get Mauro's new book here: The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini. Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
Hosted by Andrew Keen, Keen On features conversations with some of the world's leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Mauro Porcini, author of The Human Side of Innovation: The Power of People in Love with People. Mauro Porcini is senior vice president and chief design officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list. He was previously 3M's first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company‘s 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age's list of the 50 world's most influential creative personalities. In 2018 Porcini was awarded with a knighthood (cavaliere) by the president of the Italian Republic. Learn more about your ad choices. Visit megaphone.fm/adchoices
Mauro Porcini is PepsiCo's first-ever Chief Design Officer and SVP. In the past eight years, he and his design team have won more than 1,100 design and innovation awards. PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. His first book in English, “The Human Side of Innovation. The Power of People in Love with People, focusing on innovation, design, and leadership, will be released in October 2022 and is now available. Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” where he interviews inspiring personalities from the creative community worldwide. Since 2020, he is a presenter and judge on the TV show “New York by Design” and “America by Design”, airing on CBS and Amazon Prime Video. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States.
Mauro Porcini is PepsiCo's first-ever Chief Design Officer and SVP. In the past eight years, he and his design team have won more than 1,100 design and innovation awards. PepsiCo was recognized by Fortune in its Driven by Design list. He was previously 3M's first Chief Design Officer. His first book in English, “The Human Side of Innovation. The Power of People in Love with People, focusing on innovation, design, and leadership, will be released in October 2022 and is now available. Mauro is the host of his own successful video podcast “In your shoes - with Mauro Porcini” where he interviews inspiring personalities from the creative community worldwide. Since 2020, he is a presenter and judge on the TV show “New York by Design” and “America by Design”, airing on CBS and Amazon Prime Video. Porcini has been recognized with several personal awards, including Fortune's 40 under 40, GQ Italia's 30 Best Dressed Men, and Fast Company's 50 Most Influential Designers in the United States.
Selected by Fast Company as a Master of Design and one of 50 Most Influential Designers, Kathleen Brandenburg is an internationally recognized founder, thought leader, educator and speaker. Named a “Creative Maverick,” Kathleen has devoted her career to elevating design as a strategic value for business, organizations, and society. An early pioneer and advocate of human-centered design, she was one of the first to link design, business strategy, and innovation when she co-founded IA Collaborative, the global design and innovation consultancy, in 2000. Today, Kathleen is leading the conversation to elevate design's impact even further, championing it as the way solve our world's most urgent problems. A Harvard Visiting Professor of Design for Social Innovation, she is at the forefront of a movement to change the way healthcare understands and applies design, and is the author of Design for Health: The Beginning of a New Dialogue Between Design and Public Health. Kathleen leads work at the forefront of design and business strategy at IA Collaborative. An expert in cross-pollination, she draws from the varied industries IA serves to uncover unexpected connections and opportunities for innovation. She co-developed the company's 7 Elements of Design Innovation™ process that has driven record success for the world's largest brands. Kathleen serves on the Innovation Council at Northwestern University and is on the Board of Directors at IIT Institute of Design.
Valerie Casey is Senior Vice President and Chief Design Officer at Walmart where she leads a team of amazing designers creating the future of retail. Her team's mission is to bring access and dignity through design excellence to everyone, regardless of their zip code or bank account balance. Valerie's team uses design thinking and rapid experimentation to inspire and align cross-functional groups throughout the portfolio – from creating customer experiences and employee tools to designing digital products and in-store services. Prior to Walmart, Valerie was Chief Product Officer at Samsung NEXT, and an executive leader at world-renowned design studios IDEO, frog design and Pentagram. She is the founder of the Designers Accord, the largest global community of designers working together to create positive social and environmental impact. Valerie was honored as a Young Global Leader by the World Economic Forum and is a Henry Crown Fellow at the Aspen Institute. She has served on several boards, including the Ford CX Board, WEF Entrepreneurship Council, and the Kleiner Perkins Design Council. Casey was named: 100 Most Creative People in Business, Fast Company; Guru of the Year, Fortune magazine; Hero of the Environment, Time magazine; Master of Design, Fast Company; one of the World's Most Influential Designers, Businessweek. She holds a BA from Swarthmore College and an MED from Yale. Episode Mentions: http://valcasey.com/ Website: Designers Accord Website: Core77: Adopt the Designers Accord Article: Walmart Made An Incredibly Sharp Move This Month Hiring Valerie Casey Video: Brainstorm Design 2022 - Designing A Regenerative Company Follow Valerie: Twitter | LinkedIn Episode Website: https://mailchi.mp/designlabpod/valeriecasey More episode sources & links Sign-up for Design Lab Podcast's Newsletter Previous Episode Newsletters and Shownotes Follow @DesignLabPod on Twitter Instagram LinkedIn Facebook Follow @BonKu on Twitter & Instagram Check out the Health Design Lab Production by Robert Pugliese Edit by Fernando Queiroz Cover Design by Eden Lew Theme song by Emmanuel Houston Indexed in the Library of Congress: ISSN 2833-2032
Can we inspire the future through innovation? Can each of us choose to be unicorns? Can we put aside the hunt for certainty to seize upon potential? With his design team, Mauro Porcini has won more than 1,100 Design and Innovation awards and has been recognized personally with Fortune's 40 under 40, Fast Company 50 Most Influential Designers, Most Creative People in Business, GQ 30 Best Dressed Men and with Knighthood by the President of the Italian Republic. He infuses design and innovation into PepsiCo's culture to keep the $70bn-a-year company and its 300,000 employees creating within the magic and energy of the unexpected.
Professor Carlo Ratti teaches at the Massachusetts Institute of Technology, where he directs the Senseable City Lab, and is a founding partner of the international design office Carlo Ratti Associati.Ratti's work has been exhibited worldwide and two of his best known projects have been included by TIME Magazine in the list of the ‘Best Inventions of the Year'. Esquire Magazine has featured him in the "Best and Brightest" list and also Wired Magazine in the “Smart List." Blueprint Magazine included him among the "25 People who will Change the World of Design," and Fast Company named him as one of the "50 Most Influential Designers in America."Ratti thinks and speaks at a fast pace, probably due to the diversity of worlds he's constantly in. It was a pleasure to speak to Carlo and listen to his ideas and intentions for the Porto Design Biennale 2021.
Selected by Fast Company as a Master of Design and one of 50 Most Influential Designers, Kathleen Brandenburg is an internationally recognized founder, thought leader, educator and speaker on the global stage—from Delhi to Hong Kong to the Mayo Clinic. Named a “Creative Maverick,” Kathleen has devoted her career to elevating design as a strategic value for business, organizations, and society. An early pioneer and advocate of human-centered design, she was one of the first to link design, business strategy, and innovation when she co-founded IA Collaborative, the global design and innovation consultancy, in 2000. Today, Kathleen is leading the conversation to elevate design’s impact even further, championing it as the way to solve our world’s most urgent problems. A Harvard Visiting Professor of Design for Social Innovation, she is at the forefront of a movement to change the way healthcare understands and applies design, and is the author of Design for Health: The Beginning of a New Dialogue Between Design and Public Health. Kathleen and I talk about designing for behavior, how research is creative and bringing joy into healthcare.
Tune in as we talk with Janine Benyus about how she has helped some of the world's top companies design for the future by drawing inspiration from 3.8 billion years of nature's blueprint. Benyus has worked with companies like Boeing, Colgate-Palmolive, Nike, General Electric, Herman Miller, HOK architects, IDEO, Interface, Natura, Procter and Gamble, Levi's, Kohler, and General Mills to create sustainable product designs. In 2010, BusinessWeek named Janine one of the World's Most Influential Designers, and her work in biomimicry has been featured in Fortune, Forbes, Newsweek, Esquire, The Economist, Time, Wired, New York Times, Wall Street Journal, Nature, and more.
Tune in as we talk with Janine Benyus about how she has helped some of the world's top companies design for the future by drawing inspiration from 3.8 billion years of nature's blueprint. Benyus has worked with companies like Boeing, Colgate-Palmolive, Nike, General Electric, Herman Miller, HOK architects, IDEO, Interface, Natura, Procter and Gamble, Levi's, Kohler, and General Mills to create sustainable product designs. In 2010, BusinessWeek named Janine one of the World's Most Influential Designers, and her work in biomimicry has been featured in Fortune, Forbes, Newsweek, Esquire, The Economist, Time, Wired, New York Times, Wall Street Journal, Nature, and more.
If you are visiting China for the first time, you will be amazed by its modern cities with stunning high-rise buildings scoring to the sky. Today's China has a strong appetize for innovation and creativity, and that also reflects on how the government wants its cities look like. Real estate development in China is booming for the past 4 decades, and developers are not shy from recruiting world-renowned architects to turn rural areas into brand new contemporary cities. Mr. Ming Zhang, an award-winning designer and Founder of Seattle based company MZA Architecture, has worked on over 130 projects in more than 60 cities in China over the last 20 years. I invite him shares his experience in helping to create a new image for major cities throughout China and the U.S., and tips on how to win contracts and work with Chinese on those projects.About Ming ZhangMr. Ming Zhang, FAIA, NCARB, LEED AP, has near 30 years of architectural experience in the United States, Asia, and the Middle East, with a unique talent and creativity in the design of high imagery projects. That talent, combined with his respect to the local culture and environment, an everlasting pursuance to beauty, his special ability to address each client's needs, and a thorough understanding for eastern and western culture and context, in addition to his great attention on the clients and communication skill, earns him a distinguished reputation as a world-class designer. Ming has received numerous honors and awards--including the 2008 Top 10 Emerging Designers as featured in the Urban Land Institute (ULI) Magazine, and the 2006 Top 20 Most Influential Designers in China Landmark Award from the Chinese Research Center for Urban Development and Environment. His influence has literally created a new image for major cities throughout China and the U.S. For more information about Ming Zhang's work, please visit http://mza-us.com/.
If you are visiting China for the first time, you will be amazed by its modern cities with stunning high-rise buildings scoring to the sky. Today's China has a strong appetize for innovation and creativity, and that also reflects on how the government wants its cities look like. Real estate development in China is booming for the past 4 decades, and developers are not shy from recruiting world-renowned architects to turn rural areas into brand new contemporary cities. Mr. Ming Zhang, an award-winning designer and Founder of Seattle based company MZA Architecture, has worked on over 130 projects in more than 60 cities in China over the last 20 years. I invite him shares his experience in helping to create a new image for major cities throughout China and the U.S., and tips on how to win contracts and work with Chinese on those projects.About Ming ZhangMr. Ming Zhang, FAIA, NCARB, LEED AP, has near 30 years of architectural experience in the United States, Asia, and the Middle East, with a unique talent and creativity in the design of high imagery projects. That talent, combined with his respect to the local culture and environment, an everlasting pursuance to beauty, his special ability to address each client's needs, and a thorough understanding for eastern and western culture and context, in addition to his great attention on the clients and communication skill, earns him a distinguished reputation as a world-class designer. Ming has received numerous honors and awards--including the 2008 Top 10 Emerging Designers as featured in the Urban Land Institute (ULI) Magazine, and the 2006 Top 20 Most Influential Designers in China Landmark Award from the Chinese Research Center for Urban Development and Environment. His influence has literally created a new image for major cities throughout China and the U.S. For more information about Ming Zhang's work, please visit http://mza-us.com/.
Robert Wong has the kind of résumé most creatives dream of--he's been honored as a Master of Design by Fast Company, named one of 50 Most Influential Designers in America, has exhibited at the Cooper-Hewitt National Design Museum and MoMA, and he is one of the 2019 ADCOLOR/ONE CLUB CREATIVE
We bring to you our review of Timothy O'Donnell's SKETCHBOOK! The book surprised me, and I found that there can actually be something worth reading in a book filled with giant, gorgeous pictures. Click to watch the review: The post Reviews Gone Bad: Sketchbook: Conceptual Drawings from the World’s Most Influential Designers by Timothy O’Donnell appeared first on 36 Point.
Our guest today is none other than Khoi Vinh, Principal Designer at Adobe and former Design Director of The New York Times. Khoi is the founder of the popular blog, subtraction.com, a true family man, and was named one of Fast Company's "50 Most Influential Designers in America". He is the author of two books and has a long history of launching successful startups and side projects. In this interview, we discussed how writing has helped Khoi, not only in his career as a designer, but also how writing a book gives him a certain amount of credibility, and why he would not trade his writing experience for anything in the world.
Khoi Vinh is a graphic designer, blogger, and former Design Director for The New York Times, where he worked from January 2006 until July 2010. Fast Company named Vinh one of "The 50 Most Influential Designers in America" in September 2011. Today, he is the Principal Designer at Adobe, Design Chair of Wildcard, and co-founder of Kidpost. You can follow him on Twitter here. Show notes are available at ObsessedShow.com.
Khoi Vinh (@khoi) is a web and graphic designer, blogger, and former design director for The New York Times, where he worked from January 2006 until July 2010. Prior to that, Khoi co-founded and was design director for Behavior, an NYC web design studio. He is the author of How They Got There: Interviews With Digital Designers About Their Careers (http://howtheygotthere.us) and Ordering Disorder: Grid Principles for Web Design (New Riders, 2010), and was a leading proponent of bringing grid-based graphic design principles to web design in the mid-2000s. In 2011, Fast Company named him one of “The 50 Most Influential Designers in America." Links for this episode:Subtraction.com + Khoi Vinh's Web siteKhoi Vinh (@khoi) | TwitterHow they got there. — A book by Khoi VinhWildcardKhoi Vinh -- Talk to the Newsroom -- The New York Times -- Reader Questions and Answers - New York TimesKhoi Vinh on using Sketch instead of Photoshop | Adobe | Creative BloqBehavior DesignSponsored by DreamHost (Use the code TheBigWebShow395 for top rated web hosting for just $3.95/month and a free domain name).
Khoi Vinh (@khoi) is a web and graphic designer, blogger, and former design director for The New York Times, where he worked from January 2006 until July 2010. Prior to that, Khoi co-founded and was design director for Behavior, an NYC web design studio. He is the author of How They Got There: Interviews With Digital Designers About Their Careers (http://howtheygotthere.us) and Ordering Disorder: Grid Principles for Web Design (New Riders, 2010), and was a leading proponent of bringing grid-based graphic design principles to web design in the mid-2000s. In 2011, Fast Company named him one of “The 50 Most Influential Designers in America."