Podcasts about shoe dog a memoir

Founders ✓ Claim : Read the notes at at podcastnotes.org. Don't forget to subscribe for free to our newsletter, the top 10 ideas of the week, every Monday --------- What I learned from reading The Red Bull Story by Wolfgang Fürweger and Red Bull's Billionaire Maniac by Duff McDonald. ----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----(1:30) "In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures."(2:30) "It is a must to believe in one's product. If this were just a marketing gimmick, it would never work."(5:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."(7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)(9:00) Nike, Adidas and Vans episodes:Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. (Founders #109)Authentic: A Memoir by the Founder of Vans by Paul Van Doren. (Founders #216)(11:00) The lines between Red Bull, Red Bull athletes, and Red Bull events are blurry on purpose. To Mateschitz, it's just one big image campaign with many manifestations.(12:00) He has no plans to sell or take Red Bull public. "It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”(13:00) Red Bull's Billionaire Maniac https://www.bloomberg.com/news/articles/2011-05-19/red-bulls-billionaire-maniac(16:00) He is universally described as a person with great charisma.(16:30) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)(17:00) He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in it.(22:00) There is no market for Red Bull. We will create one.(24:00) Estée Lauder: A Success Story by Estée Lauder.  (Founders #217)(30:00) the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(31:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” — Dior by Dior: The Autobiography of Christian Dior (Founders #331)(36:00) Control your costs and maintain financial discipline even when making record profits.(38:00) Cult brands have their own laws, otherwise they would not be cultish.(38:00) Red Bull is Dietrich Mateschitz and Dietrich Mateschitz is Red Bull.(38:00) Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itself.(40:00) Charlie Munger and John Collison on Invest Like The Best #355 Rolex: Timeless Excellence on Invest Like The Best (41:00) If you are making a physical product make it look different from its competitors from the start.(43:00) Everything is marketing.(45:00) Never do anything that compromises your survival.(46:00) He keeps his empire constantly in motion(46:00) All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drink.(47:00) This is a battle for attention.(49:00) Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spend.(52:00) The Bugatti Story by L'Ebe Bugatti. (Founders #316)The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289)(54:00) Why he moved Red Bull's headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphere.(54:00) On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around - and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Founders ✓ Claim What I learned from reading The Red Bull Story by Wolfgang Fürweger and Red Bull's Billionaire Maniac by Duff McDonald. ----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----(1:30) "In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures."(2:30) "It is a must to believe in one's product. If this were just a marketing gimmick, it would never work."(5:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."(7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)(9:00) Nike, Adidas and Vans episodes:Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. (Founders #109)Authentic: A Memoir by the Founder of Vans by Paul Van Doren. (Founders #216)(11:00) The lines between Red Bull, Red Bull athletes, and Red Bull events are blurry on purpose. To Mateschitz, it's just one big image campaign with many manifestations.(12:00) He has no plans to sell or take Red Bull public. "It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”(13:00) Red Bull's Billionaire Maniac https://www.bloomberg.com/news/articles/2011-05-19/red-bulls-billionaire-maniac(16:00) He is universally described as a person with great charisma.(16:30) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)(17:00) He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in it.(22:00) There is no market for Red Bull. We will create one.(24:00) Estée Lauder: A Success Story by Estée Lauder.  (Founders #217)(30:00) the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(31:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” — Dior by Dior: The Autobiography of Christian Dior (Founders #331)(36:00) Control your costs and maintain financial discipline even when making record profits.(38:00) Cult brands have their own laws, otherwise they would not be cultish.(38:00) Red Bull is Dietrich Mateschitz and Dietrich Mateschitz is Red Bull.(38:00) Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itself.(40:00) Charlie Munger and John Collison on Invest Like The Best #355 Rolex: Timeless Excellence on Invest Like The Best (41:00) If you are making a physical product make it look different from its competitors from the start.(43:00) Everything is marketing.(45:00) Never do anything that compromises your survival.(46:00) He keeps his empire constantly in motion(46:00) All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drink.(47:00) This is a battle for attention.(49:00) Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spend.(52:00) The Bugatti Story by L'Ebe Bugatti. (Founders #316)The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289)(54:00) Why he moved Red Bull's headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphere.(54:00) On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around - and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Founders ✓ Claim What I learned from reading The Red Bull Story by Wolfgang Fürweger and Red Bull's Billionaire Maniac by Duff McDonald. ----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----(1:30) "In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures."(2:30) "It is a must to believe in one's product. If this were just a marketing gimmick, it would never work."(5:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."(7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)(9:00) Nike, Adidas and Vans episodes:Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. (Founders #109)Authentic: A Memoir by the Founder of Vans by Paul Van Doren. (Founders #216)(11:00) The lines between Red Bull, Red Bull athletes, and Red Bull events are blurry on purpose. To Mateschitz, it's just one big image campaign with many manifestations.(12:00) He has no plans to sell or take Red Bull public. "It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”(13:00) Red Bull's Billionaire Maniac https://www.bloomberg.com/news/articles/2011-05-19/red-bulls-billionaire-maniac(16:00) He is universally described as a person with great charisma.(16:30) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)(17:00) He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in it.(22:00) There is no market for Red Bull. We will create one.(24:00) Estée Lauder: A Success Story by Estée Lauder.  (Founders #217)(30:00) the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(31:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” — Dior by Dior: The Autobiography of Christian Dior (Founders #331)(36:00) Control your costs and maintain financial discipline even when making record profits.(38:00) Cult brands have their own laws, otherwise they would not be cultish.(38:00) Red Bull is Dietrich Mateschitz and Dietrich Mateschitz is Red Bull.(38:00) Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itself.(40:00) Charlie Munger and John Collison on Invest Like The Best #355 Rolex: Timeless Excellence on Invest Like The Best (41:00) If you are making a physical product make it look different from its competitors from the start.(43:00) Everything is marketing.(45:00) Never do anything that compromises your survival.(46:00) He keeps his empire constantly in motion(46:00) All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drink.(47:00) This is a battle for attention.(49:00) Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spend.(52:00) The Bugatti Story by L'Ebe Bugatti. (Founders #316)The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289)(54:00) Why he moved Red Bull's headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphere.(54:00) On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around - and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast ----Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Welcome back to our Furniture Industry Awards Gala Series! COO Manny Rodrigues sits down with Wes Dudley, Vice President of Customer Experience at Broad River Retail, to discuss their shared experience from the Gala.  Wes shares his reflections on the event, marking it as his second time attending with Broad River, remarking that this year was particularly special. The night was filled with reunions and introductions, including meeting the families of Manny and Charlie. The highlight was undoubtedly Broad River Retail receiving the Retailer of the Year award. Wes was touched by the emotional reel presented during the awards ceremony, which showcased the dedication and hard work of all the Memory Makers. This recognition not only celebrated the company's achievements but also emphasized the deep care and connection among its leaders. The discussion goes beyond the event itself, touching upon what sets Broad River apart in the retail industry. Wes speaks about the company's intentionality, culture, and family-centric atmosphere that fosters openness and collaboration. Both Manny and Wes stress the importance of recognition and celebration, not just for the accolades but for the reinforcement of their shared goals and values. They acknowledge the role of the broader furniture industry and the significance of generational impact and networking at such events.  Looking forward, Wes hints at future aspirations, specifically the desire to win the Call Center of the Year award, while emphasizing the importance of striving for excellence every day. The episode ends with a call for potential Memory Makers to explore opportunities at Broad River, highlighting its vibrant and supportive work environment. Books mentioned: "Shoe Dog: A Memoir by the Creator of NIKE" by Phil Knight - https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723    This episode on YouTube: https://youtu.be/5CK67hUYOM0  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                             Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

Welcome back to our Furniture Industry Awards Gala Series! COO Manny Rodrigues sits down with Wes Dudley, Vice President of Customer Experience at Broad River Retail, to discuss their shared experience from the Gala.  Wes shares his reflections on the event, marking it as his second time attending with Broad River, remarking that this year was particularly special. The night was filled with reunions and introductions, including meeting the families of Manny and Charlie. The highlight was undoubtedly Broad River Retail receiving the Retailer of the Year award. Wes was touched by the emotional reel presented during the awards ceremony, which showcased the dedication and hard work of all the Memory Makers. This recognition not only celebrated the company's achievements but also emphasized the deep care and connection among its leaders. The discussion goes beyond the event itself, touching upon what sets Broad River apart in the retail industry. Wes speaks about the company's intentionality, culture, and family-centric atmosphere that fosters openness and collaboration. Both Manny and Wes stress the importance of recognition and celebration, not just for the accolades but for the reinforcement of their shared goals and values. They acknowledge the role of the broader furniture industry and the significance of generational impact and networking at such events.  Looking forward, Wes hints at future aspirations, specifically the desire to win the Call Center of the Year award, while emphasizing the importance of striving for excellence every day. The episode ends with a call for potential Memory Makers to explore opportunities at Broad River, highlighting its vibrant and supportive work environment. Books mentioned: "Shoe Dog: A Memoir by the Creator of NIKE" by Phil Knight - https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723    This episode on YouTube: https://youtu.be/5CK67hUYOM0  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                             Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail 

What does it take to scale a franchise while keeping operations lean and efficient? In this episode, Erik Van Horn sits down with John Glazier, Senior VP of Franchise Growth at Hello Sugar and a successful multi-location franchisee. John's unique journey, from managing salon suites to expanding flagship stores, highlights his deep involvement in both day-to-day operations and high-level growth strategies. John shares his wealth of experience, offering valuable insights for aspiring franchisees and business owners. From onboarding new franchisees to optimizing operations, he reveals the secrets behind growing multiple locations with minimal overhead and maximum efficiency. Discover how John runs eight locations in Idaho and Colorado while dedicating just 5-10 hours a week, all thanks to smart systems and strong leadership.  Whether you want to franchise your business or refine your approach, this episode has actionable tips for building a scalable, successful model. “I think there's a lot of great businesses out there, there's a lot of great concepts out there, and a lot of it just comes around personal fit. And so I think if you're looking to buy a business, see if it fits for you. Do a lot of due diligence… Look behind the curtains a bit. There are a lot of amazing brands out there." ~ John Glazier   In This Episode: - Salon suites vs. flagship: which model is best for scaling? - Running multiple locations in just 5-10 hours a week - Key hiring strategies to manage franchise growth - How organic marketing drives customer acquisition - Focusing on 2025 goals - Fun plans for Hello Sugar franchisees  - Getting better as a franchisee - Benefits of continuous learning and working with coaches - John's advice for franchise buyers   Resources: 

In today's Checkout episode, we are joined by Aaron Woolf, founder of Trendii, a platform revolutionising the way we shop by integrating product recommendations into digital content. Aaron shares an interesting purchase of a mysterious shoe cleaning paste from Instagram and discusses his admiration for retailers like Incu and Farfetch and highlights the tech he relies on to run his business. He shares some sources of inspiration including Shoe Dog: A Memoir by the Creator of NIKE and The Chimp Paradox by Dr. Steve Peters and highlights the importance of balancing work and downtime in the fast-paced world of ecommerce.Check out our full-length interview with Aaron Woolf here:The Power of Contextual Advertising: Insights from Aaron Woolf of Trendii | #433About our guest:With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape and how to leverage data, technology and creativity to deliver value for clients and users. As the Founder and CEO of Trendii, Aaron leads a passionate and talented team that helps brands enhance sales and engagement through innovative, user-friendly shopping experiences. Using proprietary AI and computer vision, they connect media content with shoppable products, enabling creators, platforms and publishers to monetise their work while offering users a more engaging, personalised shopping journey.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia's Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail hello@addtocart.com.au We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Brian Tolkin is the Head of Product at Opendoor. Previously, he was one of the early employees at Uber, where he was instrumental in launching and growing UberPool, UberHop, and UberExpress and started one of the first product operations teams in tech. In our conversation, we dive into:• How to enable product and ops to work well together• How to run great product reviews• How to make good decisions with limited data• How he uses the jobs-to-be-done framework at Opendoor• How to stay calm under pressure as a leader• Wild stories from his time at Uber• Challenges faced at Opendoor during the pandemic• Much more—Brought to you by:• Pendo—The only all-in-one product experience platform for any type of application• Explo—Embed customer-facing analytics in your product• Attio—The powerful, flexible CRM for fast-growing startups—Find the transcript and references at: https://www.lennysnewsletter.com/p/scaling-uber-and-opendoor-brian-tolkin—Where to find Brian Tolkin:• X: https://x.com/briantolkin• LinkedIn: https://www.linkedin.com/in/briantolkin/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Brian's background(02:14) Career beginnings at Uber(02:49) Transitioning from product operations to product management(06:47) Product and operations synergy(10:00) Surge pricing at Uber(12:18) Scaling challenges, and stories(15:47) Opendoor and Covid adaptations(25:38) Product reviews and Jobs to Be Done(40:30) The challenges of A/B testing(42:23) Increasing conviction in solutions(44:33) Leveraging intuition in product decisions(47:07) Partnering with Zillow(52:55) Staying calm under pressure(56:25) Finding the “kernel of truth” in product management(01:00:21) Failure corner: Early days of Uber Pool(01:06:11) Lightning round and final thoughts—Referenced:• Twitter's former Head of Product opens up: being fired, meeting Elon, changing stagnant culture, building consumer product, more | Kayvon Beykpour: https://www.lennysnewsletter.com/p/twitters-former-head-of-product-kayvon-beykpour• Opendoor: https://sell.opendoor.com/• How to sell your ideas and rise within your company | Casey Winters, Eventbrite: https://www.lennysnewsletter.com/p/how-to-sell-your-ideas-and-rise-within• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey• Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO): https://www.lennysnewsletter.com/p/lessons-from-30-years-of-building• FlashTags: A Simple Hack for Conveying Context Without Confusion: https://www.onstartups.com/flashtags-a-simple-hack-for-conveying-context-without-confusion• Jobs to Be Done Theory: https://www.christenseninstitute.org/theory/jobs-to-be-done• The ultimate guide to JTBD | Bob Moesta (co-creator of the framework): https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/• Zillow: https://www.zillow.com/• Zillow, Opendoor announce multi-year partnership: https://investor.opendoor.com/news-releases/news-release-details/zillow-opendoor-announce-multi-year-partnership• Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead): https://www.lennysnewsletter.com/p/building-product-at-stripe-jeff-weinstein• Stripe Atlas: https://stripe.com/atlas• Founders podcast: https://www.founderspodcast.com/• Uber will deliver ice cream to you today: https://www.dispatch.com/story/lifestyle/food/2016/07/13/uber-will-deliver-ice-cream/24201840007/• UberKittens: https://www.uber.com/newsroom/uberkittens/• UberPuppies: https://www.uber.com/blog/uberpuppies-want-to-play/• Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723• The Black Swan: The Impact of the Highly Improbable: https://www.amazon.com/Black-Swan-Impact-Improbable-Incerto/dp/1400063515• The Design of Everyday Things: https://www.amazon.com/dp/0465050654• Shantaram: https://www.amazon.com/Shantaram-SHANTARAM-Paperback-GregoryDavidRoberts/dp/B00QPVJESC• Full Swing on Netflix: https://www.netflix.com/title/81483353• Formula 1: Drive to Survive on Netflix: https://www.netflix.com/title/80204890• Break Point on Netflix: https://www.netflix.com/title/81569920• Air on Prime Video: https://www.amazon.com/AIR-Matt-Damon/dp/B0B8Q3JMCG• Fi smart dog collar: https://tryfi.com/• Particle: https://particlenews.ai/• Sara Beykpour on LinkedIn: https://www.linkedin.com/in/sarabeykpour/• A new-parent gift guide for product managers: https://www.lennysnewsletter.com/p/a-new-parent-gift-guide-for-product• Jeff Holden on LinkedIn: https://www.linkedin.com/in/jeffholden/• Travis Kalanick on X: https://x.com/travisk—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Send us a Text Message.Many of my brand agency coaching clients aspire to collaborate with the next big tech ‘unicorn' but struggle with breaking into that space.This is why I was particularly excited to chat with Natasha Lytton, the Head of Brand and Marketing at Seedcamp, Europe's leading seed fund.Seedcamp has provided initial funding to over 360 startups, including four European ‘unicorns': Hopin, TransferWise, Revolut, and UiPath. Natasha's extensive experience makes her a wealth of knowledge on collaborating with tech companies.This conversation was so insightful and impactful that it quickly became one of our top-rated episodes. We're thrilled to feature it again as part of our greatest hits.Tune into this episode to get insights on:Why brand design is often underestimated as a critical asset by tech startupsHow seed-stage brands manage their budget for brand designThe optimal time and strategy to approach startups in the tech spaceWhether startups should prioritize product development or brand development when resources are limitedMentioned during this episode: >> Grab the book Natasha is featured in, you can grab it here to support a good cause.>> Shoe Dog: A Memoir by the Creator of NIKE, by Phil Knight >> Delivering Happiness: A Path to Profits, Passion and Purpose, by Tony Hsieh of Zappos Resources mentioned in this episode:> Lead Flow Sprint > https://www.kaffeen.club/lfs Win Clients Consistently > https://www.kaffeen.club/wcc < > Client Magnet Book > https://www.kaffeen.club/book

My guest today is Nigel Bloomhall, Co-founder and CEO of Invisible Urban Charging. Invisible Urban Charging provides electric vehicles as a service, which means they design, install, own, and maintain chargers for investors, fleet managers, and corporates eager to electrify transportation while avoiding the capital expense and uncertainty associated with being a novice in the sector. They've signed partnerships with giants like CBRE to install over 1 million chargers. Nigel brings three decades of experience in power utilities, energy, and banking across multiple continents. In this episode, you'll learn these four important takeaways and much more. Why he flew from New Zealand to the US for a 15-minute meeting and how it catapulted his company to faster growth Why he focuses on level 2 chargers, not fast chargers What he learned from pitching 283 investors How aiming for bigger goals is easier than more humble ambitions

Founders ✓ Claim Key Takeaways  Business is sales; you are always sellingA person can have the greatest idea in the world, but if that person cannot convince enough other people about it, then it doesn't matter Sell the improvement that your products make and sell the better future that your customers will receive if they use your product Advertising must promise a benefit to the customer Repetition is persuasiveEntrepreneurs must learn how to tell a story about their business because that is how money works; money flows as a function of the storyStart your presentation with the problem; do not start with the product Most business communicators lose sight of the fact that their audiences want to be informed and entertained Identify what you are most passionate about, and then share that belief with your audience   Read the full notes @ podcastnotes.orgWhat I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----If you want me to speak at your company go here. ----(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997(6:00) Why should I care = What does this do for me?(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)(7:00) Easy to understand, easy to spread.(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it's 1.5 hours by air. That's a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.(10:00) Great Advertising Founders Episodes:Albert Lasker (Founders #206)Claude Hopkins (Founders #170 and #207)David Ogilvy (Founders #82, 89, 169, 189, 306, 343) (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising(13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)(27:00) Being so well known has advantages of scale—what you might call an informational advantage.Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.Therefore, if everybody's buying something, we think it's better.We don't like to be the one guy who's out of step.The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)(29:00) Marketing is theatre.(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)(35:00) I think one of the things that really separates us from the high primates is that we're tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn't look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with, it's the equivalent of a bicycle for our minds.----If you want me to speak at your company go here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Founders ✓ Claim Key Takeaways  Business is sales; you are always sellingA person can have the greatest idea in the world, but if that person cannot convince enough other people about it, then it doesn't matter Sell the improvement that your products make and sell the better future that your customers will receive if they use your product Advertising must promise a benefit to the customer Repetition is persuasiveEntrepreneurs must learn how to tell a story about their business because that is how money works; money flows as a function of the storyStart your presentation with the problem; do not start with the product Most business communicators lose sight of the fact that their audiences want to be informed and entertained Identify what you are most passionate about, and then share that belief with your audience   Read the full notes @ podcastnotes.orgWhat I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----If you want me to speak at your company go here. ----(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997(6:00) Why should I care = What does this do for me?(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)(7:00) Easy to understand, easy to spread.(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it's 1.5 hours by air. That's a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.(10:00) Great Advertising Founders Episodes:Albert Lasker (Founders #206)Claude Hopkins (Founders #170 and #207)David Ogilvy (Founders #82, 89, 169, 189, 306, 343) (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising(13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)(27:00) Being so well known has advantages of scale—what you might call an informational advantage.Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.Therefore, if everybody's buying something, we think it's better.We don't like to be the one guy who's out of step.The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)(29:00) Marketing is theatre.(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)(35:00) I think one of the things that really separates us from the high primates is that we're tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn't look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with, it's the equivalent of a bicycle for our minds.----If you want me to speak at your company go here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

What I learned from reading The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo ----Come build relationships at the Founders Conference on July 29th-July 31st in Scotts Valley, California----Learning from history is a form of leverage. —Charlie Munger. Founders Notes gives you the super power to learn from history's greatest entrepreneurs on demand.Get access to the World's Most Valuable Notebook for FoundersYou can search all my notes and highlights from every book I've ever read for the podcast. You can also ask SAGE any question and SAGE will read all my notes, highlights, and every transcript from every episode for you. A few questions I've asked SAGE recently: What are the most important leadership lessons from history's greatest entrepreneurs?Can you give me a summary of Warren Buffett's best ideas? (Substitute any founder covered on the podcast and you'll get a comprehensive and easy to read summary of their ideas) How did Edwin Land find new employees to hire? Any unusual sources to find talent?What are some strategies that Cornelius Vanderbilt used against his competitors?Get access to Founders Notes here. ----If you want me to speak at your company go here. ----(1:00) You've got to start with the customer experience and work back toward the technology—not the other way around.  —Steve Jobs in 1997(6:00) Why should I care = What does this do for me?(6:00) The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals by Frank Partnoy.  (Founders #348)(7:00) Easy to understand, easy to spread.(8:00) An American Saga: Juan Trippe and His Pan Am Empire by Robert Daley (8:00) The Fish That Ate the Whale: The Life and Times of America's Banana King by Rich Cohen. (Founders #255)(9:00)  love how crystal clear this value proposition is. Instead of 3 days driving on dangerous road, it's 1.5 hours by air. That's a 48x improvement in time savings. This allows the company to work so much faster. The best B2B companies save businesses time.(10:00) Great Advertising Founders Episodes:Albert Lasker (Founders #206)Claude Hopkins (Founders #170 and #207)David Ogilvy (Founders #82, 89, 169, 189, 306, 343) (12:00) Advertising which promises no benefit to the consumer does not sell, yet the majority of campaigns contain no promise whatever. (That is the most important sentence in this book. Read it again.) — Ogilvy on Advertising (13:00) Repeat, repeat, repeat. Human nature has a flaw. We forget that we forget.(19:00) Start with the problem. Do not start talking about your product before you describe the problem your product solves.(23:00) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders #292)(27:00) Being so well known has advantages of scale—what you might call an informational advantage.Psychologists use the term social proof. We are all influenced-subconsciously and, to some extent, consciously-by what we see others do and approve.Therefore, if everybody's buying something, we think it's better.We don't like to be the one guy who's out of step.The social proof phenomenon, which comes right out of psychology, gives huge advantages to scale.—  the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger (Founders #329)(29:00) Marketing is theatre.(32:00) Belief is irresistible. — Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  (Founders #186)(35:00) I think one of the things that really separates us from the high primates is that we're tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer. And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn't look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle. And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.And that's what a computer is to me. What a computer is to me is it's the most remarkable tool that we've ever come up with, it's the equivalent of a bicycle for our minds.----If you want me to speak at your company go here. ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

This week I chatted with Oriana Papin-Zoghbi, CEO and co-founder of AOA Dx. Oriana shares insights on the challenges of fundraising and the importance of building a network for startup success. She highlights her career shift from biochemistry to economics and international relations, finally leading to her involvement in women's health diagnostics. Oriana emphasizes the significance of finding one's passion for excelling in their field and the role of previous startup successes in her current venture. I also loved learning more about AOA Dx's mission to revolutionize women's health diagnostics, focusing on unmet needs such as early ovarian cancer detection through innovative biomarker research. Oriana highlights the impact of leadership, resilience, and the pursuit of innovation in healthcare.Get Oriana's recommended book! Shoe Dog: A Memoir by the Creator of NikeLink In with Oriana!AOA DX – Early cancer detectionConnect with us!Link In with CarinaLink In with AlisonCheck out our three most downloaded episodes:Applying the Flagship “What If” Approach to Talent Acquisition With Leslie Martin, VP of Talent Acquisition at Flagship PioneeringA Biotech Built on Culture & Community with Adam Thomas, Chief People Officer at SynlogicIngraining Diversity into the Business Bloodline with Tiffany Summerville at Sherlock BiosciencesSubscribe here:AppleSpotifyGoogle PodcastRSS feedLearn more about Recruitomics ConsultingCheck out our reading listDownload our free startup resources guide to grow your biotech efficientlyIf you're on the job market, visit the Collaboratory Career Hub

Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences. Appcues created the Product Adoption Academy to help you level up your product adoption, and you can use it for free. Check out the template which I created to help companies connect growth hypotheses with behavioral patterns to uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesThis time we talked to Mohammed, formerly a Product lead on Apple Siri, Product Marketing Manager at Google, and currently a Co-founder of DesignPro. Mohammed shared his journey from studying at Stanford to building innovative products, and reflected on his time at Google and Apple, highlighting the different cultures and approaches to innovation. I felt so inspired after this conversation, especially when Mohammed shared how Steve Jobs entered their room to acquire Siri, how he embraced trial and error and be okay with failure, and how he uncovered that creativity is a fundamental aspect of human nature and should be prioritized in product development. Here are some highlights you can find in the episode:— Embrace trial and error and be okay with failure in the process of product design and development.— Customer obsession and understanding their desires and needs are crucial for successful innovation.— Timing is key in launching products, and being able to tell a compelling narrative is essential for engaging customers.— Creativity is a fundamental aspect of human nature and should be prioritized in product development.— Combining the disciplines of product design and product management can lead to more successful and innovative products.If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com Share this episode with your like-minded colleagues and friends!Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Mohammed Abdoolcarim (DesignPro, ex-Apple & Google):* LinkedIn: https://www.linkedin.com/in/mscarim/* DesignPro: https://designpro.ai/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhat we've covered in this episode:01:26 Studying at Stanford University03:09 Creating Products at Stanford04:44 Working at Google08:14 Building Siri and Joining Apple12:29 Apple's Unique Culture13:57 Combining Product Design and Product Management19:16 Apple's Approach to Building Products22:14 Adapting to the Trend of AI26:38 Transitioning to a Founder Role29:35 Creating DesignPro35:05 Balancing Creativity and Operational Tasks40:42 Fulfilling Creative Routine as a Founder43:09 Memorable Moments at Apple45:14 Book Recommendation: Shoe DogResources referenced:* 15% discount for Self-serve Onboarding course (starts on 15th of April!): https://maven.com/growth-course/self-serve-onboarding?promoCode=growthmates* How Innovation Works by Matt Ridley: https://www.amazon.com/How-Innovation-Works-Serendipity-Technology/dp/0062916599* Creativity, Inc. by Ed Catmull: https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012* Shoe Dog: A Memoir by the Creator of Nike by Phil Knight: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135929If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Join us for an inspiring episode of "Sports+Outdoor Mentors," where we delve deep into the captivating journey of Andrew Denton, CEO of the UK Outdoor Industries Association.  With nearly four decades of experience, Andrew shares his remarkable story from aspiring zookeeper to a leading figure in the sports and outdoor industry.  Discover how his passion for the outdoors, relentless persistence, and visionary leadership transformed brands like Rohan, Mountain Equipment, and many others, shaping the landscape of outdoor recreation.  Learn about the challenges he faced, the triumphs he celebrated, and the wisdom he gained along the way.  Whether you're a budding entrepreneur, an outdoor enthusiast, or someone seeking motivation to pursue your passions, Andrew's insights on leadership, industry growth, sustainability, and work-life balance are bound to inspire.  Tune in to hear how one man's journey can inspire us all to live more connected, active, and meaningful lives outdoors.  Remember to hit the Subscribe button to join our community and explore more stories of amazing leaders from the sports and outdoor industry. You can join us every Sunday for a new episode. Andrew's Book Recommendations:

Is it enough to tell your story or should you be embodying your story?Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story. Key TakeawaysConnect with your body and emotions to make a greater impact with your storytelling.A story needs a character, an event, and a transformation.The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.Use metaphors to tell stories with numbers and data.Guest InformationSTACIA KEOGH - Embodied Speaking & Story CoachEmail story@staciakeogh.co.ukWebsite: https://staciakeogh.co.uk PODCAST: FINDING MY VOICE GIVE IT A LISTEN!Resources and people Stacia mentions:Tony Robbins: https://www.tonyrobbins.com/biography/Seth Godin: https://www.sethgodin.comSeth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq Phil Knight: https://en.wikipedia.org/wiki/Phil_KnightPhil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK Daniel H Pink: https://www.danpink.com/ Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbankerDove: Change One Thing Campaign: https://www.youtube.com/watch?v=c96SNJihPjQ Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services:

In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.   In today's episode,  you'll learn how to: Embrace imperfections and take chances, refining products based on customer feedback rather than aiming for perfection from the start. Navigate the evolution from a designer pet carrier concept to an expanded product line, emphasising adaptability and openness to evolving ideas. Strategically use themed collections, such as the Wedding and Christmas Collections, not just as products but as a powerful tool for improving SEO and brand discoverability. Shift your influencer strategy from dog-focused influencers to those in women's fashion, lifestyle, fitness, and homewares to broaden audience connections. Overcome Imposter Syndrome by acknowledging it and seeking inspiration from podcasts and insights shared by others who have faced similar feelings. Understand the significance of having a clear point of difference, evolving from a vegan pet accessories brand to emphasising connections with women's fashion and lifestyle. Build a fluid and adaptable daily routine, balancing the importance of daily tasks with the flexibility to adapt focus based on changing needs.   Links from the show: Bright Red Marketing Episode 57 St Argo's Website and Instagram Book recommendation: Shoe Dog: A Memoir by the Creator of Nike See omnystudio.com/listener for privacy information.

What I learned from reading The Red Bull Story by Wolfgang Fürweger and Red Bull's Billionaire Maniac by Duff McDonald. ----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----(1:30) "In literal financial terms, our sports teams are not yet profitable, but in value terms, they are," he says. "The total editorial media value plus the media assets created around the teams are superior to pure advertising expenditures."(2:30) "It is a must to believe in one's product. If this were just a marketing gimmick, it would never work."(5:00) He doesn't place a premium on collecting friends or socializing: "I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time. When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot."(7:30) The most dangerous thing for a branded product is low interest. (Edwin Land: The test of an invention is the power of an inventor to push it through in the face of the staunch-not opposition, but indifference-in society. (Indifference is your enemy)(9:00) Nike, Adidas and Vans episodes:Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and The Family Feud That Forever Changed The Business of Sports by Barbara Smit. (Founders #109)Authentic: A Memoir by the Founder of Vans by Paul Van Doren. (Founders #216)(11:00) The lines between Red Bull, Red Bull athletes, and Red Bull events are blurry on purpose. To Mateschitz, it's just one big image campaign with many manifestations.(12:00) He has no plans to sell or take Red Bull public. "It's not a question of money. It's a question of fun. Can you imagine me in a shareholders' meeting?”(13:00) Red Bull's Billionaire Maniac https://www.bloomberg.com/news/articles/2011-05-19/red-bulls-billionaire-maniac(16:00) He is universally described as a person with great charisma.(16:30) The Invisible Billionaire: Daniel Ludwig by Jerry Shields. (Founders 292)(17:00) He has a fierce desire for privacy. He buys a society magazine to make sure he never appears in it.(22:00) There is no market for Red Bull. We will create one.(24:00) Estée Lauder: A Success Story by Estée Lauder.  (Founders #217)(30:00) the NEW Poor Charlie's Almanack: The Wit and Wisdom of Charlie Munger. (Founders #329)(31:00) Gossip and malicious rumors are worth more than the most expensive publicity campaign in the world.” — Dior by Dior: The Autobiography of Christian Dior (Founders #331)(36:00) Control your costs and maintain financial discipline even when making record profits.(38:00) Cult brands have their own laws, otherwise they would not be cultish.(38:00) Red Bull is Dietrich Mateschitz and Dietrich Mateschitz is Red Bull.(38:00) Many companies outsource their marketing and advertising activity. Red Bull consistently took the opposite route: It outsourced production and distribution and takes care of sales and advertising itself.(40:00) Charlie Munger and John Collison on Invest Like The Best #355 Rolex: Timeless Excellence on Invest Like The Best (41:00) If you are making a physical product make it look different from its competitors from the start.(43:00) Everything is marketing.(45:00) Never do anything that compromises your survival.(46:00) He keeps his empire constantly in motion(46:00) All corporate projects like Formula 1, football, Air Race, and media serve the core business: the sale of the energy drink.(47:00) This is a battle for attention.(49:00) Red Bull owns their events. They never relinquish media rights to any event. They invest in making the content and then they give their content to other media distributors for free. A very clever way to multiply their advertising and marketing spend.(52:00) The Bugatti Story by L'Ebe Bugatti. (Founders #316)The Dream of Solomeo: My Life and the Idea of Humanistic Capitalism by Brunello Cucinelli. (Founders #289)(54:00) Why he moved Red Bull's headquarters to a little village on a lake: The aim was to create a more pleasant working atmosphere.(54:00) On why fitness is so important to him: “Everything that gives me pleasure in life is connected with a certain physical fitness and physical well-being. I like going to the mountain, I like skiing, I like sailing, I like riding a motorbike, I like fooling around - and everything is connected with a minimum of physical agility, motor skills, dexterity, strength, stamina. In order to enjoy it outdoors, I need the indoor program.”----Get access to the World's Most Valuable Notebook for Founders by investing in a subscription to Founders Notes----Come and build in-person relationships at the Founders Only conference----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

Lisa Carlin has an artistic spirit as evidenced by her time spent studying graphic arts and interior design, and you can feel so much of that background woven into her business, Poppies with Purpose. As a breast cancer survivor whose bright pink shoes provided a beacon of hope and a bright spot through her rigorous treatment, she's bringing those same sentiments and the feeling of a community at large through her company. So much more to share! Where you can find Poppies with Purpose:- Website: https://www.poppieswithpurpose.com/- Instagram: https://www.instagram.com/poppieswithpurpose/- Facebook: https://www.facebook.com/poppieswithpurpose/Mentions from the show:- Knoll furniture: https://www.knoll.com/- Massachusetts General Hospital: https://www.massgeneral.org/- Ali on the Run: https://www.instagram.com/aliontherun1/?hl=en- ResearcHERS: https://secure.acsevents.org/site/SPageServer?pagename=researchers_home- Hult's feature of Poppies: https://www.hult.edu/blog/meet-poppies-with-purpose-a-shoe-brand-with-a-greater-cause/- Spoonflower: https://www.spoonflower.com/- Erin Flett: https://erinflett.com/- Angela Adams: https://angelaadams.com/- Liz Roache: https://www.lizroache.com/- "Shoe Dog: A Memoir by the Creator of NIKE" https://amzn.to/41jvGVa Stay in touch with People, Place, & Purpose on Instagram and stay tuned for a new episode every Monday!Links may be affiliate links, which means we would get a commission if you decide to make a purchase through our links, at no cost to you.

In this week's podcast, we chat with Christine Kearney CTA from VengaPeople. Christine offers tax and business advice to people living in Ireland and Irish people living abroad. Key topics Business exit and expansion planning Estate planning Residency planning I hope it helps.   Shoe Dog: A Memoir by the Creator of Nike Christine Kearney

In episode 113 of Outside The Studio with Tessa: Phil Knight, co-founder of Nike, followed his call of starting a business that would eventually be one of the biggest brands in the world and says that everyone should seek their calling. But, what if our call isn't as grandiose as Phil Knight's? Jill Rose and Tessa Tovar are back to spill their thoughts on what it looks like to follow a dream, no matter how casual or large, and how attitude is key. Jill is a life coach for women, yoga instructor, speaker and facilitator whose passion is to lift and guide women to realize their innate and powerful brilliance and to help them stop playing small in their lives so they can live in confidence and freedom. Timestamps(00:00) Intro(01:40) Quality of life(03:10) Attitude is everything(08:45) Recapturing youth(11:25) The loss of innocence(17:35) Seeking a call(27:10) Ideal client avatar(34:20) What drew Tessa to yoga teacher training?(41:40) Jill's online program(49:25) Connect Key Takeaways1. The old saying, "Laughter is the best medicine," holds merit as joy is what colors a vibrant life even through rough patches and chronic illness. Stress is linked to having negative physical effects on our bodies, so remembering to practice a sense of humor will lead to a more fulfilled life.2. In Phil Knight's book Shoe Dog, he mentions that it was his calling to follow the career of co-founding Nike and pushes that everyone listen to that internal voice. However, that voice doesn't have to be a massive, career driven endeavor. It could be as simple as a hobby you've quietly been thinking of or taking the leap to start a new project. When the time is right, try giving into the pull to the next adventure waiting. Showing your friends and family the love for your passion is an indicator you're following the right path.3. At the beginning of starting a new business, it's tempting to accept anything and everything; casting a wide net is good at the start. However, an "Ideal client avatar," will tell you what your preferred client looks like and with whom you excel in your trade. As much as we may try, we can't serve or help everyone, so knowing who you can help to the best of your ability will feed your energy. Mentioned books:Outlive, The Science and Art of Longevity, by Peter Attia, MD: https://peterattiamd.com/outlive/Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44 Jill Rose's Book RecommendationsCarrie Soto is Back by Taylor Jenkins ReidThe Seven Husbands of Evelyn Hugo by Taylor Jenkins ReidThe Last Thing He Told Me by Laura DaveBook Lovers by Emily HenryBuy the Book by Jasmine GuilloryThe Maisie Dobbs Series by Jaqueline Winspear Connect with Jill RoseWebsite: https://jillrosecoaching.com/Facebook: https://www.facebook.com/people/Jill-Rose-Coaching/100074947624293/Instagram: https://www.instagram.com/jillrosecoaching/ Connect with Tessa TovarWebsite: https://tessatovar.com/Instagram: https://www.instagram.com/tessamarietovar/LinkedIn: https://www.linkedin.com/in/tessa-tovar-baa27613Twitter: https://twitter.com/TBenedicktusThe Dark Moon: A Book of Poetry for Savasana: https://a.co/d/e8LgG1TYouTube: https://www.youtube.com/channel/UCHMYm-7kNZfulgaiCi2w8Cw

The WGA strike is over! Liz and Sarah discuss how they're getting their work legs back as they pick up projects where they left off five months ago. One essential step? Setting deadlines for themselves! In Take A Hike, they talk about why they've created a one-time book group to discuss Outlive: The Science & Art of Longevity by Dr. Peter Attia. This week's Hollywood Hack comes from Sarah: get your local farm box. In Celebrity Sightings, Liz reveals that she saw Nicole Richie and husband Joel Madden at Fryman Canton. Finally, Liz recommends Shoe Dog: A Memoir by the Creator of Nike by Phil Knight.  Get in touch on Instagram: @Sfain & @LizCraft Get in touch on Threads: @Sfain & @LizCraft Visit our website: https://happierinhollywood.com Join our Facebook group: https://www.facebook.com/HappierinHollywood/ Happier in Hollywood is part of ‘The Onward Project,' a family of podcasts brought together by Gretchen Rubin—all about how to make your life better. Check out the other Onward Project podcasts—Happier with Gretchen Rubin, Side Hustle School, and Everything Happens with Kate Bowler . If you liked this episode, please subscribe, leave a review, and tell your friends! LINKS: Outlive: The Science & Art of Longevity: Outlive: The Science and Art of Longevityamazon.com Ojai Roots: Ojai Rootsojairoots.com Shoe Dog: A Memoir by the Creator of Nike by Phil Knight: Shoe Dog: A Memoir by the Creator of Nikeamazon.com To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Recomendaciones del episodio: Shoe Dog: A Memoir. Por el creador de Nike No te creas todo lo que piensas. Por Joseph Nguyen MELANCOLÍA. Por Lars von Tier. https://www.youtube.com/watch?v=LIYiCMD9E68 No podemos predecir el futuro, pero sí podemos explorarlo. /// Jorge Alor | @elpadrino Mario Valle | @bilbeny Jaime Limón | @mrlemon /// Learn more about your ad choices. Visit megaphone.fm/adchoices

زندگینامه فیل نایت، کارآفرین آمریکایی و موسس برند مشهور ورزشی نایکیخلاصه کتاب کتاب کفش بازShoe Dog: A Memoir by the Creator of Nikeنویسنده: فیل نایت | Phil Knight• ناشر: آتیسا | مترجم: لیلا اسکندریگوینده و متن: مهدی بهمنیتدوین: رضا بهمنیطراح پوستر: کورش عنبریاسپانسر: برند فوراور | خرید محصولات با 20% تخفیف: t.me/+-i6JblbCbKhjOTk0توییتر کتاب جیبی: Twitter.com/ketabJibiتلگرام کتاب جیبی: T.me/KetabJibiPodcastاینستاگرام کتاب جیبی: Instagram.com/KetabJibiPodcastحمایت مالی: KetabJibiPodcast.ir/donateاسپانسر کتاب جیبی شوید: Yun.ir/Sponsor

Richie Jones has experienced both client side and agency life across multiple sectors. Having spent the majority of his career to date being just in front of the curve, he is now in the sweet spot having found his niche. Launching vvast has allowed Richie to blend his agency experience and brand expertise to deliver an innovative, low-capital entry to market for brands but crucially plugging them into a relentless R&D roadmap to accelerate revenue. He is passionate about the concept of creative destruction and feels genuinely privileged to have seen the inception and gradual impact of the internet on society and brands.  Ritchie builds teams with a shared love of brand, a stoke for surfing, mountain biking and music, and drive to deliver epic work. Having embarked on B Corp journey in 2021, Richie has discovered how aligned it is with his purpose for vvast, it is so much more than environmental impact, it's about considering our contribution to the wider community, and understanding the way we do business through an ethical lens.   Questions • We read your bio, your formal bio that they sent over to us, but we always like to ask our guests to share in their own words, a little bit about your journey, how you got to where you are today? • So, could you share with our listeners a little bit about vvast? What kind of clients do you have? What kind of work do you do? so they have a better idea of what your organisation is about? I know you mentioned just now that it was formed six years ago, and it's about 35 employees that you have in your complement. • So, I'm sure many of our listeners may have different organisations that they are a part of, and they may outsource some aspects of their business. And so, when you outsource a lot of times, the customer may not necessarily have the same experience across the board, could you share with us maybe two or three things that you found has made your team successful to make that experience so invaluable for the customer that they're not even able to pick up that you are a third party? But you're just all one. • What are maybe I would say, two things that you believe is important to grow a profitable and purpose led business focused on transparency, and communicating values, because especially the values part? • Can you share with us what's the one online resource, tool, website or app that you absolutely cannot live without in your business? • Could you also share with us maybe one or two books that have had the biggest impact on you? It could be a book that you read recently, or even one that you read a very long time ago, but it has had a very big impact on you. • Could you also share with us one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. • Where can listeners find you online? • Now, before we wrap our episodes up, we always like to ask our guests if you have a quote or a saying that during times of adversity or challenge, you will tend to revert to this quote if for any reason you feel off track or you get derailed, this quote kind of helps to get you back on track, remind you of as you said that Simon Sinek says, “Why are you doing what you're doing?”   Highlights Richie's Journey Richie shared that the bio really sort of summarises the journey he's been on. And he thinks the concept of being in front of the curve for quite a long time in his career has definitely been something he guess, paid for in the early parts of his career, because he was almost too early with the internet and technology. So, what's amazing now, having first founded a company that was about 20 years ago, he sold it about 10 years in, that was an amazing experience to see what it's like to start something and take it all the way through to selling to a A-listed marketing group. So, it's what you do when you've sort of found things and see what it turns into is really exciting. After that, he went brand side as they call it for a five-year period where he was on a private equity, and also venture capitalist funded board, where they selected brands and kind of took them to a whole next level really. After that, he went what they call brand side and worked, got a big learning for how brands operate, some of the challenges they face. And the crucial thing he kind of learned on that long sort of period as well was how to create amazing brand and consumer experiences, what will actually really make consumers want to buy again from a brand and why they enjoy doing it.  And most recently he founded vvast six years ago, and they've now grown to sort of 35 people that handling approaching 15 million pounds worth of revenue for their brands at the moment. So, it's been a really great journey. And crucially within that they have a whole customer services or customer centric elements of what they do as well. That's what he's done in a nutshell so far.    About Richie's Company - vvast Me: So, could you share with our listeners a little bit about vvast? What kind of clients do you have? What kind of work do you do? So they have a better idea of what your organisation is about? I know you mentioned just now that it was formed six years ago, and it's about 35 employees that you have in your complement, correct?   Richie affirmed, yes, that's correct. So, what they do in sort of summary is they've created an approach to be able to bring brands to market, initially in the European marketplace, but they're expanding into the Middle East, they actually have some brands in Australia and New Zealand as well. And fairly similarly going into the US, as well. So, it will be a global thing they're doing. But in the early stages, what they're doing now is they've set up the business so that a brand, some of the brands they work with brands, like Yeti and they have Stance, they have some of the Truly brands, so Truly Designs and brands like Jansport, which is one of the VF brands they work with.  And all of these brands, they operate in the European market, primarily, they set them up. So, it's actually, this is crucial on the eCommerce channel, but also on Amazon as well. It's actually a very complicated channel to navigate. And if you're saying based in the US and you've worked with a lot of California West Coast based brands, it's actually very quite risky setting up an entity and trading in the European market in the first place. They have all of the teams, the infrastructure and crucially the technical platforms to be able to launch a brand in Europe, navigate all of the challenges around the 28 countries that exist in the main sort of European Union trading block, things like language, how to price correctly, how to go to market, and also creating amazing customer and brand experiences. So, they're able to do that. And it's actually very low cost for a brand to use them, compared to them setting up the sort of one to 2 million US dollar cost of setting up your own local team and market. So, instead, they can talk to them and they basically act as the brand, they don't see themselves necessarily as an agency, they see themselves as a genuine extension to what the brand does, and in sort of customer facing side of what they do, especially, they're trained by the brands that they work with as well.  So, if you were to contact one of the brands they work with, you might talk to someone who works at vvast, but actually in effect, the consumer or customer is none the wiser they are being dealt with as they are the brand. And they take great pride in that and they feel like they're huge sort of custodians of that as well. This year, they're going for a B Corp as well, as mentioned in his bio, and they're particularly excited about that, because they were able to apply a lot of the learnings from their B Corp, to the brands and make recommendations and how they can be more sustainable and more ethical.   Strategies Found That Has Made Your Team Successful to Make Experience Invaluable for the Customers Me: Amazing. So, I loved what you said about talking to someone from vvast but you didn't know you're talking to someone from vvast, because it was almost like you're talking to someone from the actual company, because that experience was just so seamless. So, I'm sure many of our listeners may have different organisations that they are a part of, and they may outsource some aspects of their business. And so, when you outsource a lot of times, the customer may not necessarily have the same experience across the board, could you share with us maybe two or three things that you found has made your team successful to make that experience so invaluable for the customer that they're not even able to pick up that you are a third party? But you're just all one.   Richie stated that is really crucial with the kind of brands they work with as well. So, a lot of high end. So, the expectation from a consumer point of view is that it should be a like a premium, incredible experience. So, the real challenge of it is that if there's if common issues that are coming up, but it's having good software to track, so they use Zendesk as their main platform, but there's others out there, obviously, they're having really good software to track what are their consistent problems that the consumers are contacting them about? And that's where because they own the full 360 user experience, they call it 360 so they can actually change if it's a problem with how you're describing the sizing, for example, on the website might be one specific product.  And that's particularly important when you're importing products from say, the US where sizing is completely different, and they don't use it, they use Imperial not metric to do it, making sure all those things you address. If it's a really common issue, and it's reoccurring, making sure they have a really clear process that addresses that, so you can actually reduce the amount of inbound you're getting around that particular issue. That's a real kind of big advantage that they have, because they will have visibility. That's definitely the first thing he'd say.   He thinks as well. The other one is what is really immersing their brand team, sort of customer experience facing team in the brand itself. And again, with a premium brand that they're working with, they're very fortunate that they actually extend the training, the onboarding, and also product update training with their team. And that's been really instrumental in terms of their success. So, often the US team will just treat their team exactly as an extension, which is exactly what you need. And likewise, they will share their excitement. So, if there's a product update, for example, that addresses one of the key issues, because a lot of these products, they're driven by the consumer. So, if there's a key issue that comes up like the latch is too tight or too hard to close on a key kind of piece of luggage, for example, when there's an update, and there's a really great accessory that comes up that addresses that issue, their team are the first to know from those brands that there's a brilliant kind of solution to this. And that is just a great example that the brand is listening to the consumer, which is again why consumable repeat with a brand.  He thinks the third one he'd say is that glue that exists between the trading team that they have who actually trade the eCommerce websites and also things like Amazon, and the insights that team kind of getting so there's a great trust there. So, if there's an issue with a website, which he's happy to say doesn't happen very often, they their trade team will be the first to tell their customer experience team that there's an issue.  And it might be on one particular payment type, for example, like Apple Pay has gone down or MasterCard isn't working in Germany for some reason, or whatever it is, their trade team are very quick to tell the customer experience team just say really quickly, “Okay, we're aware of this issue. We're working on it, here's a resolution, can we help you with an alternative payment method?” That kind of thing really. So, those are probably the kind of biggest things and it really leverages their 360 model, because they've got that visibility across the entire business, so to speak.    Me: Amazing. So, you mentioned the glue, the technology and the training and development. And that's kind of how your methodology works in order to ensure that seamless experience. That's really, really good.   Important Factors to Grow a Profitable and Purpose Led Business Focused on Transparency and Communicating Values Me: Could you also share in working with your company vvast and all of your high end clients and brands across different countries across Europe, what are maybe I would say, two things, let's narrow it down to two that you believe is important to grow a profitable and purpose led business focused on transparency, and communicating values, because especially the values part. Because you're working with many different people, many different personalities, we're all socialised and grown up differently. So, how do you kind of get everybody on that same page, and then your consumer buys into those values that you have for your organisation and they can see those values permeate in your day to day interactions with you?   Richie stated that it's such a kind of question of now. And often it's very pertinent to the kind of the zeitgeist of purpose led really, and we're in a smoothness age now, especially the internet and post COVID, where the brand is the biggest brands in the world, and even the smaller ones and operations like vvast do as well. If you're going to embark on a purpose led mission and use things like the amazing movement is being fought to make it a transparent process, you absolutely 100% have to live and breathe your kind of company vision fundamentally, that's the most important thing. And he thinks anchoring it back to your company vision, and reminding your team of what you're doing and why you're doing, it not only creates a feeling of belonging and excitement in that you're on this bigger mission, it isn't just about making profit, it's actually about what excites their team so much, him especially that really makes him happy about that, it's not just making money thing, is that you can really feel like they're on a mission that is going to potentially not just influence the brands they work with, but ideally, also influence everybody else, their peers in the industry. And our peers could be either competitors to what vvast does, and there's not many at the moment, or the actual competitors of some of their brands that go, okay, that's a really good idea that if, for example, they deploy a type of version of Shopify, there's much more low energy for the end user and also for the hosting environment that they use.  So, they're willing to share how they've actually achieved that, in the same way that Volvo did when they designed the seatbelt, they made the Payton open source that meant the whole car industry could then adopt that and save millions of lives. So, they feel like they're in a place where they can create just a great passion for what they did in terms of like, they can address the climate emergency, they can start to, or at least be part of that solution to the climate emergency. They can start to say to people, that they've got a way of engaging ethically in eCommerce selling techniques. And all those things join back to this kind of common purpose that exist in the business itself, it's phenomenal how the B Corp kind of framework gives you this, what it does is literally a framework to actually implement some of the findings and learnings to actually get you to turn your company mission statement into a set of values that then your team will do and live day in day out and you can attach those to the team objectives.  So, if someone has a team objective for that particular quarter, for example, an individual has an objective, you can say what company value are you actually going to attach that to and you can benchmark it. And they actually have an award that they give out once a month, it's called a vvasterfy award, it's quite bizarre in a shaped you mentioned surfing earlier, he's not sure if you're familiar what a shackle is, which is you stick your two fingers up on each end of your palm, but your thumb out and then your finger out the other way and you sort of do a shackle, which is a surfing thing.   Me: I've never surfed before, but I'm a good swimmer.   Richie stated that It's basically a golden shackle that they give to people each month who have demonstrated the best, they've exemplified their values in the best way. And an example of one of their values is for planner and community. And it's like demonstrating how they've managed to lower impact to improve their impact on obviously on the planet, but also on their community as well.  And those are great ways to meet. They've given away a month's worth of charity days in terms of their teams, so each team member can spend a day and maybe two, if it's a great sort of thing if the workload or allows working at a charity that they believe in, or an NGO. And that's another example, they are just living that example by their kind of company mission, really. And it's all made possible, really by that whole B Corp sort of framework that they can then report against, really. Those are probably the biggest ways that they demonstrate that purpose, really.   App, Website or Tool that Richie Absolutely Can't Live Without in His Business When asked about online resource that he cannot live without in his business, Richie stated that that's a great question. So, where they're at now, and he promises, it's not an advert. He thinks a tool that is a kind of a playbook, where they store all of their insights and their processes in terms of a new product launch, or a new starter joins, or someone leaves or whatever it is, is a platform called Asana. And they've gone through two or three tools that have a similar to Asana. But they now using it to a point now where they literally can just fire up all kinds of processes and tasks, simple things that if there was a data, he's just thinking now in terms of the more customer centric stuff. If someone did a data request, “Okay, I want you to delete all my data that this brand has on me. Can you confirm your do that within in 48 hours?” Which is what the legislation says they need to do. So, they have a process, they just fire up in Asana and bosch it's done, the team, they are pulling in the right sort of way. He thinks that that has been a game changer for them. And it exists the costs in a web browser and also in app on desktop as well. So, that's probably the one he would choose out of all of them.   Books that Have Had the Biggest Impact on Richie When asked about books that have had the biggest impact, Richie stated that the classic one at the moment, he's referencing quite a lot at the moment is The Power of Why, which is a Simon Sinek book, which is was probably his first kind of big mass market success, he'd say. And that talks about going right back to what is your purpose? Why does your company even exist? What gets you out of bed? It literally will pull you right back out of all of the kind of mode you're in to a to go on that journey about literally why is so important, and is definitely worth a follow on LinkedIn, if you can, Simon Sinek he's really great. And he is now really sort of taking things, his success with COVID was phenomenal, is taking it to the whole next level, and what you can do, but that's a great, great book to start with.  He thinks another one is one called Shoe Dog: A Memoir by the Creator of Nike, which is the story autobiography, actually, written by the founder of Nike. And just on a personal level, but also, we all know about the kind of sacrifices you have to make when you start a business.  And he encapsulates that whole summary. And also, he should say, is also the founder of Nike as well, which is Phil Knight. And in that book, it takes you on such a journey about him going from bedroom start-up literally from his, his classically educated academic dad questioning why on earth he wants to set up a trainer brand in the first place, all the way through to the end where the business is obviously worth billions. The most successful kind of shoe and apparel business on the planet, so to speak, really. And he thinks it's a fascinating read, and it's actually very inspiring. He relates to it because of how he's engaged in community in such a clever way, especially through active sports. And they obviously started in running but when diversified, obviously, all kinds of areas like basketball as we all know. So, that's a really inspiring read or recommend that to anyone, even if they're not in the kind of lifestyle, fashion businesses. It's a great read.   What Richie is Really Excited About Now! When asked about something that he's really excited about, Richie shared that they are like six years old and that feels like they're older, but feels like at the moment, they're going through the stage where they're really going up from being like teenagers who are probably coming home late at night, and their parents are worried about them sort of thing, to actually go in into this amazing stage where they're going, they're really, really accountable. They've always been accountable at this next level of accountability, where they're now doubling down on their processes, how teams are iterating things. And they've been on this amazing journey with an external company, he's going to name drop them, which they're based in Bristol, a company called Loonos. And a good friend of his who runs it as well, two friends of his, and these guys have done an amazing job in terms of coming in and evaluating where they're at as a business and in providing them krushi with these really simple tools to help them transition into this grown up versions of themselves. And the process is called Launchpad. And it's been an amazing, it's gruelling as well, he'll be honest, in terms of how he's running the company at the same time, you got to keep all your people on the same page, that this journey is worth it.  But he can really see already from the green sheets, he's seen already that this process is going to be transformative in terms of how they get on to the amazing work they do for their brands that he internally call this the gold that they're creating, out into the ether to demonstrate all of the value to their brands, because they don't talk about it enough. They see so many things, but the passion doesn't always come out sometimes. And that's just purely a product of people just delivering the day to day and not taking that time, like Simon says to ask what the Why is and go, “Oh, by the way, we've seen this, look at this solution we've got, would you be interested in doing it with us?” So that probably is the single biggest piece and he can't wait to continue on the journey to keep on delivering against that.   Where Can We Find Richie Online Website – www.vvast.net LinkedIn – Richie Jones   Quote or Saying that During Times of Adversity Richie Uses  When asked about a quote or saying that he tends to revert to, Richie stated that he thinks it's probably a quote he just tell himself so when adversity strikes, and sometimes you'll be on top of something that's even more, you've been dealing with, just for the business, you might be in peak trading, or whatever the challenges are, he just tells himself that, “This is what you do, you can do this. You can face this adversity.” And the saying that comes in his head sometimes, it's kind of “This is what you're here to do. And you can do this, you demonstrate this to yourself multiple times that you can just navigate.” If you'd have to stay up until 3:00 am one day and just navigate something because you have to do something you need to do last minute, you can do it. And he thinks it's that reminder that we've got the ability to push on through to that next level, way beyond what you think you can do, mentally and also physically. He learned that from sports especially. So, it's that thing that it's what you were meant to do. And if it's meant to happen, you will be able to do it. That's the kind of thing he tells himself and at the moment he seems to be proving to himself that that he can do that which is a cool feeling.    Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links  ·  Shoe Dog: A Memoir by the Creator of Nike by Phil Knight   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience! The ABC's of a Fantastic Customer Experience Webinar – New Date Register Here  

Checks over stripes: This week, we're learning where the sneaker originated and how it grew to become what it is today. Shoes, shoes, shoes. A young runner follows his passion for creating an athletic shoe worn by winners around the world. Following him from the columns of Greece to the boardrooms of Japan, we watch courtside as he builds an iconic brand that is today a part of global culture and fashion. The young runner with a dream? Phil Knight. The book? Shoe Dog: A Memoir by the Creator of Nike Let's get LIT! - View the video podcast here: https://www.youtube.com/@litsocietypod   Find Alexis and Kari online:  Instagram — www.instagram.com/litsocietypod Twitter — www.twitter.com/litsocietypod Facebook — www.facebook.com/LitSocietyPod Our website — www.LitSocietyPod.com.    Subscribe to emails and get free stuff: http://eepurl.com/gDtWCr   

Brought to you by Braintrust—For when you needed talent, yesterday | AssemblyAI—Production-ready AI models to transcribe and understand speech | Miro—A collaborative visual platform where your best work comes to life—Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for companies like Uber, Asana, Square, Tempur-Pedic, and MasterClass. He spent the first part of his career mastering SEO and is a world expert in DTC, lead generation, demand generation, and user acquisition. In today's episode, we discuss:• Signs that your company is a good fit for paid growth• Strategies for optimizing ad creatives• The merits of different marketing channels: paid vs. organic search, TikTok and short-form• Insights on attribution and how to approach it effectively• How market conditions and AI impact paid growth• The crazy story of how Jonathan won Uber as a client—Find the full transcript at: https://www.lennyspodcast.com/mastering-paid-growth-jonathan-becker-thrive-digital/#transcript—Where to find Jonathan Becker:• Twitter: https://twitter.com/jzbecker• LinkedIn: https://www.linkedin.com/in/jonathanbecker123/• Website: https://thrivedigital.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Jonathan's background(07:25) The crazy story of how Jonathan won Uber as a client(11:56) Interchangeable terms for “paid growth”(12:31) Why you shouldn't put all your eggs in one basket(16:48) What kind of companies should pursue paid growth(23:07) Is it possible to reach scale exclusively through paid growth?(27:07) The evolution of performance marketing(29:39) Advice for founders choosing between SEO and paid(32:18) Strategies for optimizing ad creatives(44:43) Paid vs. organic search, TikTok and short-form(49:56) Where to spend money in order to drive growth for B2B SaaS(55:06) Attribution in performance marketing (1:04:18) The impact of AI on paid growth(1:12:52) Advice for early-stage startups on hiring in-house vs. hiring an agency (1:17:09) Qualifications to look for in your hires(1:23:23) How Jonathan won Snapchat as a client(1:28:55) Lightning round—Referenced:• Andrew Wilkinson: https://www.linkedin.com/in/awilkinson/• Garrett Camp: https://www.forbes.com/profile/garrett-camp/• TikTok: https://www.tiktok.com/• Grammarly: https://app.grammarly.com/• Athletic Greens: https://athleticgreens.com/en• Supermetrics: https://supermetrics.com/• Recast: https://getrecast.com/• Midjourney: https://www.midjourney.com/• DALL-E: https://openai.com/product/dall-e-2• Storyworthy: https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489• Shoe Dog: A Memoir by the Creator of Nike: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike-ebook/dp/B0176M1A44• American Kingpin: https://www.amazon.com/American-Kingpin-Criminal-Mastermind-Behind/dp/1591848148• The Big Short: https://www.imdb.com/title/tt1596363/• White Lotus on HBO: https://www.hbo.com/the-white-lotus—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

We have another entertaining show for you this week on The Dan Bradbury Podcast.In this episode we discuss: - Topher and I rant about our worst customer service experiences(Make sure your employees aren't doing these things) - The biggest mistake a successful company can make when entering a new market - Why past success doesn't always guarantee future success and what to do about it - Ryan Reynolds sells his wireless company for more than $1 billion - And much more!---------------------------------------------------------------------------------Ultimate Entrepreneur If you are interested in competing or attending the Ultimate Entrepreneur contest email contact@danbradbury.com---------------------------------------------------------------------------------Book of the Week...Shoe Dog: A Memoir by the Creator of NIKEhttps://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/My Books...Turnover Is Vanity, Profit Is Sanity: 9 1/2 Steps to Improving Your Profits & Cashflowhttps://www.amazon.co.uk/Turnover-Vanity-Profit-Sanity-Improving/dp/1691215333/Breeding Gazelles: Fast Growth Strategies For Your Businesshttps://www.amazon.co.uk/gp/product/B01F2R0MG2/ref=dbs_a_def_rwt_bibl_vppi_i0

Episode 81: Smart Habits for Cultivating Creativity with Mireya PerezToday's topic may seem unexpected, but we're sure it will spark some ideas for you, just as it did for us.If you ask a translator or an interpreter what they like the most about their work, many will say they love learning new things every day and enjoy the creative process that goes into conveying a message from one language to another. Our jobs require creativity and curiosity, so we're very excited to bring a special guest to join us in discussing how we can cultivate these qualities in our work.We are thrilled to welcome a colleague, friend, and fellow podcaster Mireya Perez to join us on the podcast. Mireya began her professional interpreting career after completing her interpreting studies and becoming a certified medical interpreter. She worked as a medical interpreter in both a general and children's hospital before becoming a staff interpreter in a K-12 public education school district, where she spent nearly a decade helping to highlight the roles of trained interpreters in education. Currently, Mireya is the proud owner of Brand the Interpreter Incorporated, an up-and-coming multimedia learning platform that includes the Brand the Interpreter podcast, a show dedicated to sharing the stories of language professionals from around the world. She holds a master's degree in communications and enjoys reading and sharing about creativity, personal branding, and strategic communication management.Tune in to hear our conversation on:What services Mireya offers, and how her career has evolved over timeHow she started her podcast Brand the Interpreter, and what she enjoys the most about being a podcast hostWhat values led Mireya to become an interpreter, and how they show up in her businessSmart habits that have been crucial in her career, and what habits she no longer practices and whyHow she transitioned from being a school district interpreter and translator to a freelancer, and what the transition was likeWhat systems, processes, or habits help Mireya stay focused and organized while running her businessWhat she does when she doesn't feel motivatedMireya's thoughts on future-proofing her careerHow she cultivates creativity and curiosityWhat challenges translators and interpreters run into when it comes to maintaining curiosity at various stages in their careersHow interpreters and translators can boost their creative side and find time and opportunities to engage in creative activitiesThe advice Mireya would give to her past selfResources we mentioned in this episode:Follow Mireya on Instagram, YouTube, and LinkedInVisit the Brand the Intepreter websiteBooks that Mireya recommended:Shoe Dog: A Memoir by the Creator of Nike by Phil KnightAtomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James ClearThat Will Never Work: The Birth of Netflix and the Amazing Life of an Idea by Marc RandolphSee the full list of links and resources for this episode: https://smarthabitsfortranslators.com/podcast-episodes/81

What I learned from rereading Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard.This episode is brought to you by: Tiny: Tiny is the easiest way to sell your business. Tiny provides quick and straightforward exits for Founders.  ----This episode is brought to you by Hampton: Hampton is a highly vetted membership community for entrepreneurs, founders and CEOs. Join the private network for high-growth founders.----Follow one of my favorite podcasts Invest Like The Best !----[3:45] One of my favorite sayings about entrepreneurship is: If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, “This sucks. I'm going to do my own thing.”[4:32] The original intent for writing Let My People Go Surfing was for it to be a philosophical manual for the employees of Patagonia. We have always considered Patagonia an experiment in doing business in unconventional ways.[7:48] MeatEater Podcast #188 Yvon Chouinard on Belonging to Nature[7:55] The first part of our mission statement, “Make the best product,” is the cornerstone of our business philosophy. “Make the best” is a difficult goal. It doesn't mean “among the best” or the “best at a particular price point.” It means “make the best,” period.[9:58] When I die and go to hell, the devil is going to make me the marketing director for a cola company. I'll be in charge of trying to sell a product that no one needs, is identical to its competition, and can't be sold on its merits. I'd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. I'd much rather design and sell products so good and unique that they have no competition.[14:32] We were like a wild species living on the edge of an ecosystem: adaptable, resilient, and tough.[14:49] I believe the way towards mastery of any endeavor is to work towards simplicity. The more you know, the less you need.[15:49] The Little Prince by Antoine de Saint-Exupéry[17:59] Complexity is often a sure sign that the functional needs have not been solved. Take the difference between the Ferrari and the Cadillac of the 1960s. The Ferrari's clean lines suites its high-performance aims. The Cadillac really didn't have any functional aims. It didn't have steering, suspension, aerodynamics, or brakes appropriate to its immense horsepower. All it had to do was convey the idea of power, creature comfort, of a living room floating down the highway to the golf course. So, to a basically ugly shape were added all manner of useless chrome: fins at the back, breasts at the front. Once you lose the discipline of functionality as a design guidepost, the imagination runs amok. Once you design a monster, it tends to look like one too.[21:29] Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)[28:02] Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe. (Founders #188)[28:55] There are different ways to address a new idea or project. If you take the conservative scientific route, you study the problem in your head or on paper until you are sure there is no chance of failure. However, you have taken so long that the competition has already beaten you to market. The entrepreneurial way is to immediately take a forward step and if that feels good, take another, if not, step back. Learn by doing, it is a faster process.[31:33] Can a company that wants to make the best-quality outdoor clothing in the world be the size of Nike? Can a ten-table, three-star French restaurant retain its third star when it adds fifty tables? The question haunted me throughout the 1980s as Patagonia evolved.[35:47] I was still wondering why I was really in business.[38:17] We had to begin to make all of our decisions as though we would be in business for a hundred years.[39:02] Made in Japan: Akio Morita and Sony by Akio Morita. (Founders #102)[39:13] Jeff Bezos on what he learned from Akio Morita and how it influenced the building of Amazon:"Right after World War II, Akio Morita, the guy who founded Sony, made the mission for Sony that they were going to make Japan known for quality.And you have to remember, this was a time when Japan was known for cheap, copycat products. And Morita didn't say we're going to make Sony known for quality. He said we're going to make Japan known for quality. He chose a mission for Sony that was bigger than Sony.And when we talk about earth's most customer-centric company, we have a similar idea in mind. We want other companies to look at Amazon and see us as a standard-bearer for obsessive focus on the customer as opposed to obsessive focus on the competitor."[42:13] Keep your company in Yarak: Super alert, hungry but not weak, and ready to hunt.[42:45] Against The Odds: An Autobiography by James Dyson (Founders #200)[44:02] Jay Z: What am I here for? To be second best? I don't think so.[44:13] The more you know, the less you need.[51:33] Teach, inform, and inspire. Do so relentlessly and the sales will follow.[53:04] I was taught by some wise people that if you manage the top line of your company-your customers, your products, your strategy-then the bottom line will follow. But if you manage the bottom line of the company and forget about the rest, you'll eventually hit the wall because you'll take your eyes off the prize. — Steve JobsIn the Company of Giants: Candid Conversations With the Visionaries of the Digital World by Rama Dev Jager and Rafael Ortiz. (Founders #208)[56:03] Quality, not price, has the highest correlation with business success. Whenever we are faced with a serious business decision, the answer almost always is to increase quality.[56:59] Huberman Lab Podcast[57:19]  I cannot imagine any company that wants to make the best product of its kind being staffed by people who do not care passionately about the product.[57:39] One of my all time favorite quotes:A master in the art of living draws no sharp distinction between his work and his play; his labor and his leisure; his mind and his body; his education and his recreation. He hardly knows which is which. He simply pursues his vision of excellence through whatever he is doing, and leaves others to determine whether he is working or playing. To himself, he always appears to be doing both.[58:56] You should not see change as a threat, rather as an opportunity to grow and evolve to a higher level.Subscribe to listen to Founders Premium — Subscribers can ask me questions directly and listen to Ask Me Anything (AMA) episodes.----Join my free email newsletter to get my top 10 highlights from every book----I use Readwise to organize and remember everything I read. You can try Readwise for 60 days for free here.  ----“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

En el episodio de hoy del podcast "Innovación Sin Barreras" tenemos como invitado a Mariano Mayer, General Partner y Co-Founder en Newtopia VC, un fondo de Venture Capital de $50MM que invierte en startups de America Latina en etapas tempranas pero con la capacidad de hacer follow-ons en futuras rondas Semilla y Serie A en las empresas de su portafolio con los mejores resultados. En el episodio de hoy hemos hablado sobre cómo la trayectoria de Mariano lo llevó a co-fundar un fondo de Venture Capital, cómo Newtopia VC ayuda a founders a encontrar su product-market-fit, lo poderoso que es crear una comunidad de founders que se ayudan mutuamente y cómo están promoviendo el Open Innovation, especialemente con su reciente iniciativa que hicieron con NUQLEA y 60 CEOs Corporativos y de Startups.Enlaces de interés

He was previously 3M's first chief design officer. Porcini has received many honors, including Fast Company's 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age'slist of the 50 world's most influential creative personalities. In 2018 Porcini was awarded a knighthood (Cavaliere) by the president of the Italian Republic. This episode is brought to you by... Remarkable Masterclasses. Each masterclass is designed to help you become the remarkable leader and human you were born to be. Details on how to get on board for a specific skill or get discounts each month can be found on our website. Book Recommendations The Human Side of Innovation: The Power of People in Love with People by Mauro Porcini  Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson Finding My Virginity: The New Autobiography by Richard Branson  Shoe Dog: A Memoir by the Creator of Nike by Phil Knight Related Episodes

On today's episode of High Growth Founders, Kasey chats with Brian Burkhart, founder of SquarePlanet and host of the Square Stories Podcast. Brian's mission is to help companies bring more beauty to their work.He will talk about his experience after being fired from SquarePlanet despite working there for 17 years and the lessons he learned.He will also discuss his unique perspective on beauty.You will learn about the Mingei Movement during the Industrial Revolution in Japan.He will discuss steps on how to infuse beauty into your product or customer experience.You'll learn why Brian believes his book, Stand for Something: The Power of Building a Brand People Authentically Love, is wrong.Brian will reveal his #1 resource for founders.Join Kasey and Brian as they dive into a fascinating conversation about beauty in everything you do, fear, and the duality of function and beauty.Enjoy!What You Will Learn in this Show:Brian's company, SquarePlanet, and what it does. How Brian started to figure out what he actually wanted to do.How to infuse beauty into your product or customer experience.The spotlight effect.And so much more...Resources:Kasey Jones LinkedInNewsletter (high growth founders.substack.com)Stand for Something: Brian BurkhartSquarePlanet ( squareplanet.com)Shoe Dog: A Memoir by the Creator of Nike Hardcover – Phil Knight

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.While I don't relate to having a product business, I'm struggling to find business and personal development books that aren't too generic or sound the same.My quick takeaways and memorable parts of the book:Phil Knight doesn't seem too likable.The idea behind Nike started with a college paper. Nike grew through influencer marketing before influencer was a word.Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.Nike means the Winged Goddess of Victory.The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here's more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-itFor some reason, Nike never had money… even the year they had $140 million in sales. That's why they went public. Today, Phil Knight is worth $35.2 billion.Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don't forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday

When logging into devices and applications that hold the key to a user's identity, how can that user tell who is at the other end of the line? When it comes to internet safety and securing a user's identity online, Phil Dunkelberger, President and CEO of Nok Nok Labs, shares that the future of online security is cybersecurity that can be simplified through public private key cryptography. On this episode, Phil explains what that means, plus the purpose of FIDO and how it can create frictionless security for users logging into their devices and applications.Tune in to learn:What FIDO is designed to do for users (9:55)Why public private keys used for authentication benefits the customer (14:00)How pass keys have evolved to render the need for two devices for personal and work purposes unnecessary (28:00)About Nok Nok's Study on the IT Support side of the problem with authentication (35:36)Mentions:Vanguard Totem TechAlli Bey, CEO of Totem TechDr. Larry Ponemon, Founder and Chairman of Ponemon InstitutePYMNTSKaren Webster, CEO of PYMNTSKaren webster's study“Shoe Dog: A Memoir by the Creator of Nike” by Phil KnightXerox Phil ZimmermannSymantecIT Visionaries is brought to you by Salesforce. With Salesforce's low-code app dev tools, you can be more efficient, more productive and save money by reducing development time by up to 90%. Get Salesforce's Low-Code Playbook and increase time to value for your team and your customers. Download the free playbook today.Mission.org is a media studio producing content for world-class clients. Learn more at mission.org.

You do not need to quit your 9 to 5 and it is ok to complete a side hustle! Do you agree or disagree?  Why do I believe this? Well… Running a business is like completing a series of experiments. You do not know what will work and what will not work out. By allowing yourself to continue with your contingency plan of the 9 to 5, you are allowing yourself the opportunity to experiment with what you like and what you dislike, what will work and what will not work, without feeling too overwhelmed and stressed. A founder example is Phil Knight who owned and founded Nike. Go grab the book by Shoe Dog: A Memoir by the Creator of Nike from Audible.Having a 9 to 5 job will allow you a stable income so you have less stress at the beginning of your entrepreneurial journey regarding cash flow. The reduced stress will allow you to become more creative in your business, as stress naturally hinders creativity and innovation. A stable income will also allow you to provide for your family and reduce the guilt that comes along for many when starting a new business. Working a 9 to 5 at the beginning stages of your side hustle will allow for decisions based on logic versus emotions, as cash flow will be more stable personally. You will not take on clients and customers that you did not hope for, and only provide products and services for your most ideal clients and customers.If you can manage your time and energy, you can definitely start a side hustle while working 9 to 5 and still have time for family and friends! And then, when you're ready and you know your side hustle can become the real deal… then burn the boats and jump all in!! Let me know what you think! Comment below the video or send us a direct message on Instagram at @bossitclubFor more on Productivity - catch How to Prioritize my To-Do ListRemember… You Got This! Xoxo,SophiaA Team Dklutr Production

On this week's episode, I'm excited to bring on Captain Hoff as a guest.Captain Hoff is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella).In addition, Hoffman served on the Board of Governors of the New Media Council, was the founder and Chairman of the Producers Guild Silicon Valley Chapter, and was a founding member of the Academy of Television's Interactive Media Group.In Silicon Valley, Hoffman founded several startups, in the areas of games and entertainment, and worked as Mobile Studio Head for Infospace, with such hit mobile games as Tetris, Wheel of Fortune, Tomb Raider, Thief, Hitman, Skee-Ball, and X-Files.Hoffman went on to launch Founders Space, with the mission to educate and accelerate entrepreneurs. Founders Space has become one of the top startup accelerators in the world. Hoffman has trained hundreds of startup founders and corporate executives in the art of innovation and provided consulting to many of the world's largest corporations, including Qualcomm, Huawei, Bosch, Intel, Disney, Warner Brothers, NBC, Gulf Oil, Siemens, and Viacom.Hoffman earned a bachelor's degree in computer engineering from the University of California and a master's degree in film and television from the University of Southern California. He currently resides in California but spends most of his time in the air, visiting startups, investors, and innovators all over the world.Connect with Captain Hoff on LinkedIn: Steven Hoffman | LinkedInVisit Founder's Space here: Founders Space – Startup Accelerator, Incubator, Venture CapitalRecommended Books:1. Make Elephants Fly: The Process of Radical Innovation2. The Five Forces That Change Everything: How Technology is Shaping Our Future3. Surviving a Startup: Practical Strategies for Starting a Business, Overcoming Obstacles, and Coming Out on Top4. Shoe Dog: A Memoir by the Creator of NikeCheck out Gazillionaire! --Here's a quick note from our show's sponsor:Do you invest in the stock market?Here's a strategy you can use today to help you grow your portfolio to 7-figures in half the time (compared to the buy and hold strategy).This conservative strategy can generate generous income (25-30% a year) and has outperformed SPY for over a decade.The best part? This strategy takes less than 30-minutes a month to execute.Learn for FREE here: https://www.optionsellingsecrets.com/Required Disclosures: Options involve risk and are not suitable for all investors. Past performance is not indicative of future performance. Achieving a 7-figure investment portfolio in half the time nor retiring a decade early are guaranteed. All opinions shared are each individual's opinions and are not the opinions of The Vijay Kailash Show, Option Selling Secrets, or other companies that may be mentioned in this show.

What I learned from reading Showboat: The Life of Kobe Bryant by Roland Lazenby.  Support Founders' sponsors: Tiny: The easiest way to sell your business. Quick and straightforward exits for Founders. andCapital: Raise, hold, and spend capital all in one place. and Tegus is a search engine for business knowledge that's used by founders, investors, and executives. Try it for free by visiting Tegus.[9:15] Notes from The Redeem Team documentary:30 seconds into the first practice Kobe is diving for loose balls. That set the tone.Players go clubbing. Come back at 5:30am and see Kobe working out. "This motherfucker Kobe was already drenched in sweat. Yeah he's different"— LeBron James. By the end of the week the whole team was on Kobe's schedule.Understand the responsibility. I know I'm not going to fucking lose. I am not going to fucking lose. Not when I'm wearing this (team USA jersey) and not at this time in my career. You're going to have to fucking shoot me. That's how I want you to play. — Coach KAt one point you will have a grandkid on your lap and they will ask you weren't you in the Olympics ? What did you do? You wanna say: Well son, we lost to that fucking Greek team? —Coach KWhen you're in the Olympic village you're around people who are the best in the world at what they do. That is more special that celebrities in LA because this is athlete to athlete — I understand what they put their body through to get here. There's so much respect and mutual admiration. —KobeWhat Kobe told team USA going into the 4th quarter: Just think about the play in front of you.[12:07] At every turn his declarations of future greatness have been met with head shaking and raised eyebrows.[14:33]  It's almost like Kobe's insane level of dedication was like compensation for the bad decision making of his father.[15:15] 4 parts to Kobe's blueprint:Master the fundamentalsImprove your weaknessesStudy the greatsConcentrate[15:12] Listening to Founders is like watching game tape of history's greatest entrepreneurs.[15:40] I used to watch their moves and then I'd add them to my game. It was the beginning of a career-long focus on studying game recordings.[15:48] He would invest long hours each day in breaking down his own performances and those of opponents— far more than what any other NBA player would ever contemplate undertaking.[17:08] Jay Z' autobiography: Decoded by Jay Z.  (Founders #238)[21:22] If you're not good, Jeff will chew you up and spit you out. And if you're good, he will jump on your back and ride you into the ground. —The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone. (Founders #179)[21:58] If you're breaking down tape of Magic Johnson and Michael Jordan and so many other greats, you come to consider them your teachers.[22:39] Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. (Founders #186)[23:00] Jordan and Knight certainly shared a competitive nature that bordered on insanity, Moore added. "If you think Jordan and Kobe are competitive, go meet Phil Knight. He's a no bullshit competitor. It's, 'You play for me or I can't stand you, I will kill you.' That's Phil Knight, full stop. And he's not shy about it.”[29:30]  He studied the game harder than anyone else has ever studied the game.[30:00] One day just before practice, the team was informed that it couldn't have the gym due to flooding.“This is bullshit!” he screamed, slamming a ball off the floor. “This is bullshit! We got practice, I want to practice. This is ridiculous!" (He was in high school)[31:10] Kobe had a closet at home filled with critical research. It held all these VHS tapes of Michael's games. [32:00] Kobe on Michael Jordan: What you get from me— is from him. I don't get five championships without him because he guided me so much and gave me so much great advice.[32:22] Sol Price: Retail Revolutionary & Social Innovator by Robert E. Price. (Founders #107)[35:22] Bryant's workout had been so impressive that for Jerry West, it had revealed his heart. It was there in the skill set alone, in some ways, just the amount of work that a player would have to have done to possess such immaculate moves, the footwork and fakes and execution, the hours that must have been put into that kind of perfection.[37:55] Part of his strategy for keeping his disappointment at bay was to focus on others who had faced far more difficult circumstances. "I read the autobiography of Jackie Robinson," Bryant said. “I was thinking about all the hard times I'd go through this year, and that it'd never compare to what he went through. That just kind of helped put things in perspective."[38:50] Kobe's favorite book was Enders Game by Orson Scott Card. [39:00] The only way he could keep the whole dream going was to work harder and harder and harder, to spin his fantasies around and around until they wrapped him tight in a new reality.[39:45] Estée Lauder: A Success Storyby Estée Lauder. (Founders #217)[41:00] I think that game was vital to how good he became. That level of embarrassment to happen to somebody like him? The next year he came out like a fucking maniac.[41:15] Leading By Design: The Ikea Story by Bertil Torekull. (Founders #104)[46:03] Michael Jordan: The Life by Roland Lazenby. (Founders #212)[47:00] The best book on the emotional toll entrepreneurs experience:  Against The Odds: An Autobiography by James Dyson (Founders #200)[54:15] Highly competitive personalities like Jordan and Bryant could absolutely kill a team atmosphere with displays of ruthlessness or selfishness.[55:22] He stands up, points around the room and says, You motherfuckers don't belong in the same court with me.You're all shit. And he walked out of the locker room.[56:07] 4 ideas from Kobe:Search for your limitsExtreme personal practiceResourcefullness—find a way.Study the greats[57:39] He was one of the rare few who simply cared far more about the game than anyone else.[1:02:24] The Mamba Mentality: How I Play by Kobe Bryant [1:02:53] Why Warren Buffett reads annual reports brought to you by Tegus[1:09:03] Steve Jobs on why marketing is about values brought to you by Capital[1:13:36] Warren Buffett masterclass on how to differentiate your product brought to you by Tiny—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast

This week, the theme is people and culture.In this episode we talk about:The great resignation - 11 consecutive months of over 4 million resignations per monthWhy people are demanding flexible working conditionsHow is entitlement culture affecting your business and why is it a big deal?How much does losing an employee really cost you?The bigger your business gets, the more critical company culture becomesAnd Much More!---------------------------------------------------------------------------------Take this quiz to see how you score on the 7 critical areas of business finance.The average score of a CEO generating 8-figures or higher is 84%. Think you can beat them? Go here to find out.---------------------------------------------------------------------------------Books Mentioned in this Episode:Sam Walton : Made in America My Storyhttps://www.amazon.co.uk/Sam-Walton-Made-America-Story/dp/0553562835/Extreme Ownership: How U.S. Navy SEALs Lead and Winhttps://www.amazon.co.uk/Extreme-Ownership-U-S-Navy-SEALs/dp/B015TXS2Q6/Titan: The Life of John D. Rockefeller, Sr.https://www.amazon.co.uk/Titan-Life-John-Rockefeller-Vintage/dp/1400077303/Shoe Dog: A Memoir by the Creator of NIKEhttps://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146723/The Culture Code: The Secrets of Highly Successful Groupshttps://www.amazon.co.uk/Culture-Code-Secrets-Highly-Successful/dp/1847941273/Dream Manager, The : Achieve Results Beyond Your Dreams by Helping Your Employees Fulfill Theirshttps://www.amazon.co.uk/Dream-Manager-Achieve-Results-Employees/dp/1401303706/It's Your Ship: Management Techniques from the Best Damn Ship in the Navyhttps://www.amazon.co.uk/Its-Your-Ship-Management-Anniversary/dp/145552302X/Links Mentioned in this Episode:The Support Challenge Matrixhttps://www.theleadershipcoaches.co.uk/post/leading-with-support-and-challenge

This week I chat with Monique Little, CEO & Founder of You Go Natural, one of the nation's fastest growing natural hair accessory brands. Little founded the company to address the need for easy styling options for women who opt to wear their hair in its natural state. Having started with just a sewing machine, some remnant fabric from her mother's stash and an idea, in just five years Little has successfully grown a multimillion dollar brand. In this episode you will learn: How wanting more freedom in her schedule led to the start of You Go Natural  How she got her product to grow in the first six months to a point where she was making more than her full time job's salary How she went from working with contractors to opening up a facility and hiring full time employee When she decided to raise capital and how she had to explain the black women's beauty experience to people who didn't understand the need for her product Her marketing strategy for scaling the business, when she knew it was time to bring in an external team, & how being in your own target market helps with knowing what to say to your audience + much more! Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and YouTube  Links mentioned in this episode YouGoNatural.com Shoe Dog A Memoir by the Creator of Nike Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you're looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook Guest Social Media Info Side Hustle Pro – @sidehustlepro #SideHustlePro You Go Natural: @YouGoNatural

Justin Donald Show NotesEntrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He's a master of low-risk cash flow investing, and on this episode, he gets into with Matt about how people can get back their time and “create wealth without creating a job.” He shares how he's been able to become financially free by the time that he turned 40 and also the power that other groups and people can have on your success! Topics Covered05:36 - Justin's crazy talent that most wouldn't know about him 07:41 - How the fear the of rejection was debilitating for Justin 12:47 - Why overcoming his fear led him to meeting his wife 17:34 - Justin shares the challenges he faced transitioning careers 20:39 - Why Justin is so passionate about helping people get back their time 23:30 - How peer groups, masterminds, and coaches can help you level up 31:03 - Justin shares what his morning journal looks like Connect with Justinhttps://justindonald.com/ (Justin Donald: The Lifestyle Investor) https://www.notion.so/Justin-Donald-Show-Notes-7842d0420baf40f3af4b138377045021 (Get Justin's Book for Free) - Just pay shipping! https://www.linkedin.com/in/justinwdonald/ (Connect on LinkedIn) Resources Mentionedhttps://www.richdad.com/ (Rich Dad Poor Dad) https://www.notion.so/Justin-Donald-Show-Notes-7842d0420baf40f3af4b138377045021 (Cash Flow Quadrant) https://www.goodreads.com/book/show/27220736-shoe-dog (Shoe Dog: A Memoir by the Creator of Nike by Phil Knight) https://www.goodreads.com/author/show/115943.Richard_Branson?from_search=true&from_srp=true (Richard Branson) https://www.goodreads.com/author/show/756.Warren_Buffett (Warren Buffett) https://www.linkedin.com/in/evanhorn/ (Erik Van Horn)

“The purpose is the soul of the brand and needs to be understood in going through a rebranding exercise.” Most companies want their brand to be what customers want, and rivals envy. And that calls for a strong, purpose-driven brand strategy. This week on Be Customer Led with Bill Staikos, we had a fantastic conversation with Bill Kenney, CEO, and partner of Focus Lab, about aligning the customer experience with the company's brand. Bill's company, Focus Lab, is an established brand agency that assists B2B firms in connecting with their consumers and distinguishing themselves as market leaders.  [01:08] Bill's Background – Sharing his journey so far, Bill describes how he and his business partner established their company, Focus Lab, and how they serve their clients.  [07:15] BX, CX, and PX - Bill outlines the distinctions between brand experience, customer experience, and product experience.  [10:30] Purpose and Brand – Bill addresses the intrinsic relationship between purpose and brand.  [14:11] Brand Strategy - Bill discusses the core tenets of brand strategy development. [19:00] Connecting the Experience – Bill mentions how businesses should consider tying their brand to the experience they intend to give. In addition, he explores how change management and employee experience influence above said connection formation.  [27:50] Simplicity – Bill emphasizes the importance of simplicity in delivering a comprehensive brand experience. [30:07] Inspiration - Bill describes the personalities he admires from a business and mindset perspective and the sources of his inspiration. Resources: Connect with Bill: LinkedIn: https://www.linkedin.com/in/billskenney/ (linkedin.com/in/billskenney/) Website: https://focuslab.agency (focuslab.agency) Mentioned in the episode: The Ideal Team Player: How to Recognize and Cultivate The Three Essential Virtues: https://www.goodreads.com/book/show/28930640-the-ideal-team-player?from_search=true&from_srp=true&qid=0n991sancI&rank=1 (goodreads.com/book/show/28930640-the-ideal-team-player?from_search=true&from_srp=true&qid=0n991sancI&rank=1) Zero to One, Start Now Get Perfect Later, Shoe Dog A Memoir by the Creator of Nike, [Hardcover] Crushing It 4 Books Collection Set: https://www.goodreads.com/book/show/52373483-zero-to-one-start-now-get-perfect-later-shoe-dog-a-memoir-by-the-creat?from_search=true&from_srp=true&qid=w5oMqQMvmb&rank=1 (goodreads.com/book/show/52373483-zero-to-one-start-now-get-perfect-later-shoe-dog-a-memoir-by-the-creat?from_search=true&from_srp=true&qid=w5oMqQMvmb&rank=1)

事业里，什么是工作，什么是生意？ 为什么我要学习编程？ Codecademy 和 Dendron 的体验 JR 的小学生活结束 父子之间的感触 两份父子关系的 newsletter 链接 Codecademy Dendron A Hierarchy First Approach to Note Taking The Daily Dad - Every Dad Needs a Little Help Weekly thought for men and fathers — The Primal Path by Jon Tyson Amazon.com: Shoe Dog: A Memoir by the Creator of Nike 赞助 本期播客由「有知有行」app 赞助。 投资是除健康之外，每个人最应该关注的话题。我写过一些关于投资的文章，但都不够专业。如果你想系统地学习投资知识，我推荐「有知有行」app。它帮你学习投资知识，且不收费，不推荐股票，只从基本知识出发，让你学会投资的底层逻辑。你可以从投资第一课开始学习。 创始人孟岩是一位令我尊敬的财富知识分享者，我推荐他最近的公众号文章《钱、工作、投资》，和播客《无人知晓》关于品牌定位的最新单集。 happy xiao happy 的 blog happy 的 Twitter 可乐周报 happy 的 YouTube

6ers, building an effective team that will help your business grow and prosper is not an easy task when you're transitioning from the military to the private sector. Making a team out of people with a wide range of skills and abilities is a great way to boost your agility, productivity and challenge your thought process. This week, Tony Nash is joined by Spencer “Smokey” Payne, a US Army veteran pilot and entrepreneur. Spencer is the co-founder and president of Brotallion, a veteran-owned company that provides military aviation-inspired apparel, gear, study materials, and mentorship. He is passionate about business and helping the Army aviation community by providing post-mishap support through their https://thebrotallionblueskiesfoundation.org/programs/ (programs). This episode will teach you how to build your own personal advisory board to help you through the transition from employee to entrepreneur. It is possible for small teams to outperform larger ones if trust and collaboration are fostered among the members. A global small team can help you manage today's entrepreneur's modern-day challenges as well as support your business during difficult and challenging times. ----- 00:57 - How Spencer's military experience set him up for success 03:28 - How the https://www.va.gov/education/about-gi-bill-benefits/#:~:text=GI%20Bill%20benefits%20help%20you,costs%20for%20school%20or%20training (GI Bill) became a huge asset for him 06:20 - Starting a business doesn't always require going to business school 07:49 - Aligning past experiences to pivot into entrepreneurship 11:37 - How the book https://www.goodreads.com/book/show/27220736-shoe-dog (Shoe Dog: A Memoir by the Creator of Nike by Phil Knight) changed his life 14:42 - The challenges of having an international team 16:53 - Maintaining a strategic mindset under circumstances you have no control of 18:38 - Failing to be in the naval aviation turned into a blessing 23:04 - Learning patience as an entrepreneur ----- Resources mentioned: https://theveteranpro.com/ (Veteran Professional )  https://www.goodreads.com/book/show/27220736-shoe-dog (Shoe Dog: A Memoir by the Creator of Nike by Phil Knight)  ----- Here is how to connect with Spencer Payne: https://www.linkedin.com/in/spencer-payne-82246a70/ (LinkedIn) https://www.instagram.com/smokey_payne/?hl=en (Instagram) https://www.linkedin.com/company/brotallion/ (Brotallion LinkedIn) https://brotallion.com/ (Website)  ----- Connect with Got Your Six podcast: https://www.thetonynash.com/podcast (Website) https://www.instagram.com/gotyour6pod/ (Instagram) https://discord.gg/KPPzmevp (Discord) https://www.linkedin.com/company/gotyour6pod/ (LinkedIn) https://twitter.com/gotyour6pod (Twitter) https://www.tiktok.com/@gotyour6pod? (TikTok) ----- Connect with Tony Nash: https://www.thetonynash.com/ (Website) https://www.linkedin.com/in/the-tony-nash/ (LinkedIn) https://www.instagram.com/thetonynash/ (Instagram) https://twitter.com/theTonyNash (Twitter)

Phil Knight | فیل نایت | خالق نایکی   توی این اپیزود داستان زندگی فیل نایت، بنیانگذار و موسس نایکی رو براتون تعریف می‌کنم. کسی که در عرض ۵۰ سال رویای خودش برای داشتن کفش‌های بهتر رو تبدیل به یه شرکت ۳۰ میلیارد دلاری کرد. اون برندی رو پایه‌گذاری کرد که الان باارزش‌ترین برند ورزشی جهانه.   ======================   اسپانسر: فروشگاه آنلاین آجیل و خشکبار بارجیل کد تخفیف: biocast   ====================== آدرس خونه پدری فیل در پورتلند: SE Claybourne St, Portland, OR 97202 Google Maps    آدرس هتل Cosmopolitan Motor سابق و Eastlund فعلی که شراکت فیل نایت و بیل باورمن در آنجا آغاز شد: 1021 NE Grand Avenue, Portland, Oregon 97232 Google Maps   آدرس اولین فروشگاه روبان آبی: 3107 Pico Blvd, Santa Monica, CA 90405 Google Maps   پادکست رانیو: اپل پادکست | کست باکس   اپیزود «ماراتن وحشت» از پادکست راوکست: اپل پادکست | اسپاتیفای | کست باکس   ویدیویی در مورد سبک تبلیغات نایکی در کانال یوتیوب بی‌پلاس منبع: Shoe Dog: A Memoir by the Creator of Nike خرید از دیجیکالا برای حمایت از بایوکست   ======================   موسیقی: متین آبان   حمایت مالی از بایوکست وبسایت بایوکست اینستاگرام | توئیتر | تلگرام   ======================   پادکست هری پاتری لوموس کانال یوتیوب بینوشا | پادکست بینوشاکست

So much can be learned by just observing someone or a brand but nothing compares to hearing the true story from the main sources. The book Shoe Dog A Memoir by the creator of NIKE Phil Knight is by far one of the best books I have read in regards to one's history. Knight takes you on a journey of what it took to take Nike from an idea to reality. --- Send in a voice message: https://anchor.fm/makelemonade/message Support this podcast: https://anchor.fm/makelemonade/support

"Small Business, Big Dreams" Guests: Matt & Jacqueline MarcianteThe Marciantes are young and driven business owners who really put in blood, sweat & tears to get to where they are now. Their small businesses survived the pandemic & if they could do that - the sky's the limit. It's not easy chasing your dreams but they're making it happen. *Use promo code "PBJ" at checkout at Marciante and Company OR Mission Leather Co for 20% off your order!*Marciante and Company: www.marcianteandco.com, Instagram: @marcianteandcoMission Leather Co: www.missionleatherco.com, Instagram: @missionleathercoJacqueline Marciante: @jacmarcianteMatt Marciante: @mattmarcianteBill Steddum - Facebook: @Bill.SteddumJaisy George - Instagram: @jaisyyySarah Padgett - Facebook: @sarahpsellshousesShout Outs:Afritina Coker - @afritinaNPR - " How I Built This" - Guy Raz"Shoe Dog: A Memoir by the Creator of Nike" - Phil Knight Tribal All Day Cafe - Dallas, TXwww.pbandjaisy.comInstagram: @pbandjaisyinfo@pbandjaisy.comProduction/Recording/Editing: Tom GeorgeOriginal Music Written and Composed By: Michael Padgett, www.michaelpadgettmusic.com/Thank you so much for listening! Please make sure to subscribe! 

Shoe dog: A Memoir by the creator of Nike by Phil Knight Everyone in the world today covets Nike-- a shoe giant and household brand that everyone knows of. The story of Nike and how it all started is very interesting and inspiring. Let us begin with the man behind the one of the world's leading brands in the shoe-making industry namely Phil Knight. He is an ambitious man who turned his “crazy idea” into reality. Phil Knight was finishing his college in 60's at University of Oregon, Puma and Adidas were already huge companies. At this university, he happened to be in the school's track and field team and met his coach Bill Bowerman. During these years, running is not a thing and there was no such thing as right running shoes. That's why Bill Bowerman, was fascinated in experimenting and optimizing his running shoes to make it lighter.

Based in Los Angeles, Ilinca Sipos works full-time forming partnerships with e-commerce brands in the beauty and fashion industry for fintech start-up, Klarna. Last year, after "productively procrastinating" on ideating a new business and brand venture for herself, she launched RARA CLUB on the side, leveraging sales and other skills she's picked up in her full-time career. RARA is a mission-driven beauty lifestyle brand that marries self-care, beauty and self-development. As a Georgia Tech grad, yogi, and online retail wizard, Ilinca has so much to share with us about the realities of how she started and scaled her product-driven business to where it is today. Today, we talk about: The ideation process behind creating RARA CLUB and the concept of productive procrastination The practical, not-so sexy parts of growing and scaling a product-driven business, and how to overcome challenges along the way Why a mission-driven team is the most important path to success as an entrepreneur How thinking of every task as one step in the process makes entrepreneurship less daunting Hiring a team, building from constructive criticism, and learning to manage Questions asked: Why did you choose to move to LA and how has it affected your entrepreneurship journey? What is RARA Club? Tell us all the details about the brand, mission, etc. What did Day Zero of RARA CLUB look like? What was the process of invention for your product? What can you share about things that went wrong throughout the process and how you kept going? How can someone overcome self-inflicted mental roadblocks when pursuing their dream? And so much more! ------------- Recommended in this episode: Color Science Tinted Sunscreen: https://www.colorescience.com/collections/total-protection-collection Shoe Dog: A Memoir by the founder of Nike, Phil Knight: https://www.barnesandnoble.com/w/shoe-dog-phil-knight/1123427012 Use code "PASSAGES" for 20% off You Grow Girl CBD Lash and Brow Boost by RARA Club: https://raraclub.com/you-grow-girl-cbd-lash-and-brow-boost/ ------------- Follow Along: Ilinca Sipos on Instagram: https://www.instagram.com/ilincasipos/ RARA CLUB on Instagram: https://www.instagram.com/shopraraclub/ RARA CLUB Website :https://raraclub.com Passages on Instagram: https://www.instagram.com/passagespod/ Chloe Belangia on Instagram: https://www.instagram.com/chloebelangia/