Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

Text us your questions, and we'll address them in the show!Many freelance designers hit an income ceiling around $50K per year, despite putting in more hours and taking on more projects. It's not about working harder—it's about working smarter.In this episode, you'll discover:The core mindset barriers keeping designers stuck at $50K and how to shift past them.How to stop pricing based on fear and start charging your true value.Why being a generalist keeps your income capped (and how niching down can solve this).The crucial difference between hourly billing and value-based pricing.How strategic positioning, dynamic pricing, and retainers can help you scale beyond your current plateau.Ready to finally break through the $50K barrier and reach six figures and beyond? Tune in and let's level up your design business together!Ready to level up your freelance design business? Join me for this one-time-only free webinar on March 18th. Learn proven strategies to confidently attract dream clients, charge higher rates, and build a fulfilling, profitable career.Spots are limited—reserve yours now!https://4thecreatives.com/live-training/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!Freelancing as a designer can be an amazing career path—but let's be real, it comes with its fair share of annoyances. Late payments, ghosting clients, unpredictable referrals, and the dreaded feast-or-famine cycle can make running your business feel overwhelming.In this episode, I'm sharing:How to confidently handle late payments (without feeling awkward).Why you shouldn't depend on referrals for a steady income.The right way to follow up with potential clients (without being pushy).How to spot toxic clients before they drain your energy.Ways to stabilize your income and avoid dry months.If you've ever struggled with client issues or want to streamline your business for less stress, this episode is for you. Tune in and take control of your freelance career!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!Podcast Description:In this first episode of 2025, I'm diving into five different client acquisition strategies—ranked from worst to best—based on my personal experience and the successes of my students. If you've been relying on outdated methods to land clients or feel stuck in your outreach approach, this episode is for you.Here's what you'll learn:Why Facebook and Instagram may no longer be your best bet.The surprising effectiveness of in-person networking and events for building real connections.How email outreach can still work—if done the right way.Why LinkedIn continues to be the top platform for securing high-quality clients—and how to master it.By the end of this episode, you'll have a clear roadmap of where to focus your efforts for client acquisition and how to make 2025 your best business year yet.LinkedIn Episodes:Ep 33: Stand Out on LinkedIn: https://4thecreatives.com/episode-33-stand-out-on-linkedin-social-selling-for-designers-with-michelle-j-raymond/Ep 31: Strategies to Get Clients on LinkedIn: https://4thecreatives.com/episode-31-how-to-use-linkedin-to-get-graphic-design-clients-with-louise-brogan/Perfecting Your Elevator Pitch:https://4thecreatives.com/episode-23-mastering-your-elevator-pitch-the-art-of-persuasion-in-30-seconds/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I'm diving into quarter one trends across 15 different industries and what they mean for your design business. If you've ever wondered why some months are booming with projects while others feel like a ghost town, this episode is for you.I'll break down the unique rhythms of each industry in Q1, from e-commerce to fitness, education, real estate, and more. By understanding these patterns, you'll be better equipped to anticipate slowdowns, position your services, and capture new opportunities as they arise.Key takeaways include:Understanding the key events and trends that shape Q1 in various industries.How to align your services to client needs during this critical time.Tips for using slower months to build connections, refine your portfolio, and prepare for upcoming opportunities.This episode is packed with insights to help you start the new year strong and make the most of quarter one. Don't miss it!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I'm sharing five essential steps to help you prepare your design business for a successful 2025. These are the exact steps I take every December to reflect on the past year, set meaningful goals, and ensure my business is ready to thrive in the year ahead.Key takeaways include:Revisit Your Services and Portfolio: Learn how to audit your services and portfolio to ensure they align with your goals and attract the right clients.Adjust Your Pricing: Why an annual pricing review is essential and how to confidently increase your rates.Set Clear Goals: How to outline business and creative goals for the year ahead and reconnect with your “why.”Streamline Your Workflow: Tips for improving efficiency and avoiding burnout with smarter processes.Strengthen Client Relationships: Easy ways to nurture relationships with current and past clients to set yourself up for more referrals and repeat business.This episode is perfect for designers looking to grow their business, avoid burnout, and start the new year with focus and clarity. Listen now to set yourself up for success in 2025!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into some of the most common mistakes designers make when creating brand identities—and why avoiding these pitfalls is essential for delivering effective, professional work to clients. Brand identity is powerful when done right, but small errors can quickly undermine your design's impact and longevity.Key takeaways include:Think Beyond Trends: Why following design trends can backfire in the long run, and how to create timeless brand identities instead.Know Your Audience: Why it's crucial to understand the client's target audience and how ignoring this step can lead to a disconnect between the brand and its consumers.Keep it Simple: The importance of simplicity in logo design and why over-complicating can hurt brand recognition.Align with Brand Personality: How to ensure that your designs reflect the brand's unique personality and tone.Consider Emotional Impact: Tips on creating designs that evoke the right emotions in the target audience for stronger brand connections.This episode is filled with actionable insights to help you elevate your brand identity work and deliver designs that stand the test of time. Whether you're just starting out or looking to refine your skills, these tips will help you avoid costly mistakes and create more effective brand identities.Join our free live webinar: How to Learn Brand Identity Design In this insightful session, you'll discover how to:Understand brand identity fundamentals and their importance in today's market.Build emotional connections through design like top brands do.Leverage research for impactful, audience-focused branding.

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle a question that many new designers wrestle with: Should you charge full price when you're just starting out, or should you offer discounts (or even freebies) to get your foot in the door? It's a tricky balance, especially when you're eager to build your client base and establish trust.Pricing List: https://4thecreatives.com/pricing/Key takeaways include:Finding the Sweet Spot Between Value and Discounts: Learn how to price your services to attract clients while also honoring the value of your work. I'll share insights on why a modest discount can incentivize new clients, but giving away services for free might do more harm than good.Leveraging the “Costco Effect”: Discover how to apply strategies from retail giants like Costco, who use samples and discounts to build trust and win lifelong customers, without devaluing your services.Tiered Pricing and Starter Packages: Tips on creating packages that offer extra value without overwhelming clients. This approach can help clients feel more comfortable investing, especially when they're unfamiliar with your work.Avoiding the “Exposure Trap”: Learn why working for “exposure” or heavily discounting your work can backfire—and how to set boundaries with clients who may try to take advantage.Playing the Long Game: Why it's essential to be patient and build your portfolio and reputation over time. I'll share advice on how to maintain professionalism and stick to your pricing goals as you gain experience and grow your business.If you're a new designer or freelancer wondering how to set fair, competitive prices that still attract clients, this episode will help you find a balanced approach. It's all about building trust with your clients, valuing your work, and growing your business with confidence.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore a critical distinction that can elevate your work as a designer: the difference between brand identity and brand strategy. While both are essential to building a strong brand, they serve distinct roles, and understanding each can make you a more valuable partner to your clients.Key takeaways include:Brand Identity Essentials: Learn the key elements of a brand identity and why it's much more than just a logo—spanning color choices, typography, imagery, and voice to create a cohesive visual system.Understanding Brand Strategy: Discover what goes into a brand strategy, including target audience, purpose, positioning, and messaging. Strategy defines a brand's goals and helps direct how a brand communicates and grows over time.Aligning Identity with Strategy: Why aligning your design choices with the brand's strategic goals and purpose ensures your work resonates with the right audience and adds real value.Bridging the Gap for Success: Practical tips for integrating strategic insights into your design process and elevating your client relationships by positioning yourself as a brand partner.YouTube video mentioned Brand Identity vs. Brand Strategy: https://youtu.be/CUuFb0B15os?si=qDZw4q1eeUid7TYCMarty Neumeier Branding book "The Brand Gap": https://a.co/d/fD4VqCAThis episode is all about empowering you to go beyond aesthetics and design with purpose, creating brand identities that align with a clear strategy. For more resources to help you build a successful design business, visit 4thecreatives.com.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore one of the most difficult but important aspects of running a design business—dealing with problematic clients and identifying red flags early on. As designers, we all encounter challenging clients, but with the right approach, you can protect your sanity, your creativity, and your business.Key takeaways include:The Importance of Contracts: Your contract is your safety net, protecting both you and the client from misunderstandings and setting clear expectations from the start.Educating Clients: Help your clients understand the design process, timelines, and revision limits to avoid scope creep and maintain healthy working relationships.Setting Boundaries: Learn how to enforce clear boundaries on communication, timelines, and revisions, and why it's essential to your business's success.Spotting Red Flags: Recognize early warning signs of problematic clients and understand when it's best to walk away from a project before it drains your energy.Handling Toxic Clients: Practical steps for managing difficult client relationships and knowing when and how to gracefully part ways.This episode is all about empowering you to run your design business on your terms, with clear boundaries and confidence. For more resources and strategies to help you build a successful design business, visit 4thecreatives.com.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into one of the most crucial yet challenging aspects of a designer's career—creating a portfolio. A portfolio is much more than just a collection of work; it's a vital marketing tool that communicates your skills, expertise, and value to potential clients.Key takeaways include:Purpose of a Portfolio: It's essential for showing potential clients what you're capable of, much like reviews or case studies in other industries.Tailor Your Portfolio: Focus on showcasing work that aligns with the types of projects and clients you want to attract. Quality over quantity is key.Niche vs. Multiple Niches: Whether you're focusing on one niche or multiple, I share advice on how to strategically present your work, even creating separate portfolio pages for different industries.Case Studies: Craft compelling stories around your projects, going beyond just visuals by including the challenge, your approach, and the results.Keeping it Updated: Your portfolio should be refreshed regularly, and I provide tips on revisiting it to reflect your current best work and clients you want to attract.Make your portfolio work as a marketing asset, pushing the narrative that a strong portfolio can serve as your “sales force.” For more resources and tips on elevating your design business, visit 4thecreatives.comCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I welcome Lindsay Faller, a seasoned business strategist with over 20 years of experience helping creative entrepreneurs build successful and profitable businesses. Lindsay shares her unique approach to balancing creativity with business strategy, emphasizing the importance of protecting your creative passion while constructing a solid operational foundation around it.We delve into common challenges faced by creatives, such as pricing your work appropriately, fostering patience in growth, and standing out in a crowded market. Lindsay also introduces the concept of the "doer mindset," offering practical advice on how to overcome perfectionism and take actionable steps toward your goals.Tune in to discover how to transform your creative talents into a thriving business without compromising your artistic integrity.---Lindsay Faller is a seasoned business strategist and operator with over 20 years of experience in the architecture and design industries. She has collaborated with some of London's most prestigious studios, including Michaelis Boyd, Barber Osgerby, Universal Design Studio, Red Deer, and David Collins.With an MPhil in History of Art from Christie's, Lindsay brings a deep understanding of both aesthetics and business acumen to her work. Her dual American and British citizenship reflects her global perspective, and she is passionately curious about the intersection of beautiful design, culinary experiences, and the nuances of building a successful business.Lindsay currently resides in Amsterdam, where she enjoys life with her family and their canal-loving dog, George.Instagram: https://www.instagram.com/cloudfields.cc/LinkedIn: https://www.linkedin.com/in/lindsay-faller-22772431/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn.Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights.Key Takeaways:Understanding social selling and its impact on your design business.How to cultivate a consistent presence on LinkedIn.Tips for building meaningful relationships that lead to business opportunities.The value of showing up authentically on LinkedIn.Strategies for overcoming mindset barriers and staying persistent.Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!------Learn more from Michelle here:The LinkedIn Branding Book: https://a.co/d/9vRB5TPMichelle J Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/Podcast: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569YouTube Channel: https://www.youtube.com/@MichelleJRaymondBusiness Gold Book: https://a.co/d/bIqXhEUWebsite: https://b2bgrowthco.com/More about Michelle:Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques. With 20+ years' experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: "Business Gold," the first book exclusively dedicated to LinkedIn Company Pages, and "The LinkedIn. Branding Book," and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to's.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal life.We explore strategies to help you work smarter, not harder, emphasizing the importance of setting clear boundaries, creating a productive work environment, and knowing when to step away from your desk. I'll share tips on how to structure your workday to maximize productivity, the psychological benefits of designating separate spaces for work and relaxation, and the critical importance of self-care to avoid burnout.Whether you're balancing a new business, family life, or just trying to find time for yourself, this episode is packed with actionable insights to help you live better and work more effectively. Tune in to learn how to create a sustainable work-life balance that supports both your personal happiness and long-term business success.Key Takeaways:The importance of setting clear work-life boundaries.How to structure your workday for maximum productivity.The benefits of a designated workspace for work-life balance.Practical tips for self-care and avoiding burnout.Why taking time off is essential for sustaining long-term success.Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!Productivity tool mentioned: https://tryclickup.co/creativesCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, we dive deep into the world of LinkedIn with special guest Louise Brogan, a LinkedIn B2B video and content marketing specialist. Louise shares her expertise on how to leverage LinkedIn to grow your design business, attract ideal clients, and build meaningful professional relationships.Together, we explore the strategic approach needed to succeed on LinkedIn, emphasizing the importance of treating it like your favorite industry conference—where targeted networking and authentic engagement are key. Louise offers invaluable tips on optimizing your LinkedIn profile, creating content that resonates with your audience, and nurturing connections that can lead to business growth.Whether you're new to LinkedIn or looking to refine your approach, this episode is packed with actionable insights that will help you make the most of the platform. Tune in to learn how to position yourself as a trusted expert in your field and connect with the right people who can help elevate your design business.Key Takeaways:How to treat LinkedIn as your favorite industry conference.The importance of a well-crafted LinkedIn profile.Strategies for connecting with the right people and engaging meaningfully.Tips for creating content that showcases your expertise and attracts clients.Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!_______________________Connect with Louise here:LinkedIn: linkedin.com/in/louisebroganWebsite: https://www.louisebrogan.com/YouTube Channel: https://www.youtube.com/@RaiseYourVisibilityOnlineFree Guide to LinkedIn: https://louisebrogan.com/linkedin-daily-activity-checklist/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!Welcome to episode 30 of the Earning by Design podcast! In this special milestone episode, we dive into five practical and achievable strategies to increase your monthly income without starting a new business or overhauling your current workflow. With the economy's ever-changing landscape, these ideas are designed to be within reach and maximize your existing skills and client relationships.Key Points Discussed:Enhancing Client Projects: Learn how to upsell by expanding existing client projects, such as offering full branding alongside packaging design.Monthly Social Media Posts: Discover the benefits of creating and managing monthly social media posts for consistent income.Client Follow-ups: Understand the value of checking in with past clients for potential new projects and maintaining strong relationships.Email Design Services: Explore offering email templates and designs to help clients nurture their audience and drive sales.Content Creation Support: Offer services like blog images, podcast thumbnails, and YouTube graphics to clients producing regular content.I also share personal insights on why focusing on enhancing your current design business can be more beneficial than starting a new venture. Plus, get access to free downloadable resources, including a pricing guide, client acquisition tips, and time management strategies.Tune in to discover how you can elevate your design business and boost your income with these actionable tips. Don't forget to leave a rating or review to help others find the podcast and join our growing community of designers!CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into the essential yet often overlooked topic of time management. As designers and business owners, we wear many hats, from creating stunning visuals to managing outreach, sales, and administrative tasks. Without effective time management, it's easy to feel overwhelmed and lose track of our goals.Join me as I share practical strategies and personal insights on how to master your time, avoid burnout, and keep your creative business running smoothly.Key Points:Understanding Time Management: Why it's crucial for designers and business owners to manage their time effectively.Goal Setting: How to break down annual goals into manageable quarterly, monthly, weekly, and daily tasks.Time Blocking: The benefits of dedicating specific chunks of time to individual tasks to boost productivity.Balancing Act: Finding the sweet spot between high ambitions and realistic, achievable goals to avoid burnout.Streamlining Processes: Tips on setting up efficient workflows and using tools like Dubsado for invoicing and project management.Minimizing Distractions: Techniques to stay focused and undistracted during work hours, even when working from home.Useful Resources: Book recommendations to further enhance your time management skills.Tune in to learn how to optimize your time, increase productivity, and maintain a healthy work-life balance in your design business.Free Guide on Time Management:https://www.4thecreatives.com/timeAffiliate Disclaimer: This podcast episode contains an affiliate link to Dubsado. If you make a purchase through the link, we may earn a commission at no extra cost to you. Thank you for your support!https://dubsado.com/?c=dubsado4tcBooks Mentioned:The 4-Hour Work Week: https://a.co/d/19DNoPaAtomic Habits: https://a.co/d/e4zfdiBThe E-Myth Revisited: https://a.co/d/hHvy1yBThe One Thing: https://a.co/d/8zFiv6fCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I tackle the frustrating issue of client ghosting. From potential clients who vanish after an initial call to current clients who disappear mid-project, I share my personal experiences and offer actionable strategies to handle these situations professionally and effectively.Whether you're wondering how many times to follow up without being annoying or dealing with a client who has already paid a deposit but stopped responding, this episode provides valuable insights and solutions to keep your business moving forward despite these challenges.Key Points:Understanding Client Ghosting: Exploring why clients might disappear and how to handle it without assuming the worst.Effective Follow-Up: Learning how often and when to follow up with potential clients.Managing Mid-Project Disappearances: Strategies for dealing with current clients who go silent during a project.Setting Expectations: Importance of discussing budgets upfront and having clear contracts.Maintaining Mental Health: Tips for keeping your sanity and momentum despite ghosting clients.Practical Advice: Real-life examples and personal anecdotes on dealing with ghosting situations and ensuring you get paid for your work.Tune in to discover how to navigate client ghosting, protect your mental health, and keep your design business thriving.For more resources and free downloadable guides, visit:  https://4thecreatives.com/free-resources/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I explore the paralyzing effects of perfectionism on designers and provide actionable strategies to overcome it. From my personal experiences to practical advice, I delve into how perfectionism can hinder your progress, income, and overall success.Whether you're struggling to launch your business, finalize your portfolio, or submit client projects, this episode offers valuable insights and solutions to help you move past the fear of imperfection.Key Points:Recognizing the Impact: Understanding how perfectionism can stall your growth.Embracing Imperfection: Learning to accept and leverage imperfections in your work.Taking Action: Strategies to overcome fear and start taking decisive steps.Real-Life Examples: Personal anecdotes on battling perfectionism and finding success.Balancing Quality and Timeliness: Ensuring you meet client expectations without getting stuck in the pursuit of perfection.Tune in to discover how to break free from the perfectionism trap and propel your design business forward.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive into five crucial tips for standing out as a graphic designer, especially when you're just starting out. We'll discuss practical strategies to help you communicate your value and attract clients, even if you lack extensive experience.Whether you're new to the design field or looking to refine your approach, this episode is packed with actionable insights that will help you distinguish yourself in a crowded market.Key Points:Understanding Client Needs: Researching and communicating effectively with potential clients.Defining Your Unique Value: Crafting a compelling value proposition.Building a Strong Portfolio: Showcasing your work and design thinking process.Choosing the Right Marketing Channels: Reaching your target audience effectively.Exceeding Client Expectations: Creating memorable client experiences that lead to repeat business.Tune in to gain valuable insights and practical tips that will elevate your client interactions and boost your success in the design industry.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into the art of managing tough client objections during the final stage of closing. We'll explore essential strategies for addressing common client concerns and ensuring successful deals.Even if you're an experienced designer, this episode is a must-listen! The techniques discussed here will help you build stronger client relationships, enhance your negotiation skills, and confidently navigate any objections that come your way.Key Points:Understanding Client Objections: Viewing objections as opportunities.Addressing Experience Gaps: Strategies for new designers.Negotiating Pricing: How to handle budget constraints.Incentivizing Quick Decisions: Creating urgency with timelines.Effective Communication: Empathy and problem-solving on the spot.Tune in to gain valuable insights and practical tips that will elevate your client interactions and boost your success in closing deals.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into the world of finding your first design client. We will explore 15 powerful strategies you can use to get started,  whether you're an introvert or an extrovert.  Even if you've already secured your first client, this episode is a goldmine! The strategies I talk about in here go beyond just landing your initial project. You'll discover powerful tactics to build a steady stream of high-quality clients who value your services and keep your design business thriving.Key Points:15 Strategies to Land Your First Design ClientMethods for Introverts and ExtrovertsUtilizing LinkedIn, Cold Emails, Online Communities, and Social MediaCollaborations, Guest Posting, Networking Events, and WorkshopsImportance of Experimentation and Stepping Outside Your Comfort ZoneCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into the art of crafting the perfect elevator pitch. Discover how a simple, concise description of what you do can transform your business interactions and lead to a cycle of referrals and new clients.  I will also shares personal anecdotes, actionable tips, and examples tailored for various design niches to help you create an engaging and effective elevator pitch.Key Points:Introduction to Elevator Pitches: What they are and why they're crucial for your business.Crafting the Perfect Pitch: Essential elements for a concise and clear message.Common Mistakes: What to avoid when creating your pitch.Tailoring Your Pitch: How to adjust your message for different industries and audiences.Real-life Examples: Successful elevator pitches for tech, hospitality, health and wellness, and food and beverage sectors.Practical Tips: Steps to create and refine your elevator pitch.Application: Using your pitch in face-to-face interactions and digital profiles.Call to Action: Engage with Lauren on social media and leave reviews on podcast platforms.Join me to learn how to communicate your value effectively and confidently, ensuring that every interaction is a step towards growing your design business. CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.We spoke about:The importance of mental health in a designer's professional life.How can a designer balance the demands of constant creativity with maintaining their mental well-being.How a designer should face rejection from clients or bosses and not take that Design criticism personally.How to maintain our mental health and persist towards success as a freelance designer.Resources and support systems for designers struggling with their mental health.What the most common mental health challenges designers face and how to overcome them.Books mentioned in podcast: PsychoCybernetics by Maxwell Maltz: https://a.co/d/bLa4McYHappy Money by Ken Honda: https://a.co/d/icbvsZeThe Subtle Art of Not Giving A F*ck by Mark Manson: https://a.co/d/e0tQxhYConnect with Barney Abramson: LinkedIn: https://www.linkedin.com/in/barneyabramson/Instagram: https://www.instagram.com/barneyabramson01/Website: https://barneyabramson.com/Blog: https://barneyabramson.com/blog/LinkedIn Newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6916082986522210304Design + Mental Health Workshop: https://mailchi.mp/c49b18626523/design-and-mental-health-workshopAbout Barney:Barney Abramson is the head of design at Southwest Gas Corporation, an energy company that services 2 million customers across Southern California, Nevada, and Arizona.He has over 20 years of experience in the design industry, working as a graphic designer, content producer, and creative director for various companies in the gaming, entertainment, and energy sectors. He holds a dual Bachelor of Fine Arts and Corporate Communication degree from Bridgewater State University.His core competencies include creative direction, branding, marketing communications, graphic design, and web design. He leads a team of designers, freelancers, contractors, and creative agencies, ensuring consistent and on-brand messaging for all customer-facing graphic projects.He is passionate about mentoring and inspiring the next generation of designers, and he provides pro-bono mentoring via ADPList, a global platform that connects experienced professionals with mentors.In addition to his day job and mentorship, he writes about his experiences as an Afro-Latino creative in corporate America and shares his insights and tips on social media.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer? Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth. Additionally, I'll share my insights on serving global clients in today's increasingly virtual world. Discover how the shift to online meetings has opened up new opportunities for freelance designers, allowing you to expand your client base across different countries and time zones.This episode is packed with valuable advice and practical tips to help you navigate the complexities of pricing and client management in the freelance design industry.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In today's episode, we're diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business's maturity. I'll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isn't delivering what you expected, and you want someone to demystify what separates successful designers from those who throw in the towel too soon, then you won't want to miss this episode.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of aligning language with business structure and vision.Whether you're flying solo or dreaming of an agency, this discussion provides the necessary insights to guide you through the intricacies of self-representation in the graphic design industry.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode of Earning by Design, Lauren delves into crucial questions surrounding the graphic design industry's value and profitability. Joined by her husband and business partner Rodrigo, they explore strategies for graphic designers to enhance their market value and profit beyond basic design skills. From understanding the importance of experience and skill diversification to discussing the effectiveness of advertising for designers, they provide insightful perspectives and practical advice. Furthermore, they dissect high-value problems graphic designers can solve to increase their profitability, offering real-world examples from industries like weddings and real estate. Tune in for a value-packed episode that delves deep into how to elevate your value as a graphic designer.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode, I had the opportunity to interview a seasoned designer with over 30 years of experience who has turned into a full-time graphic design educator. This educator is helping the next generation of graphic designers gain real-world experience as part of their high school curriculum. David shares wisdom for new and seasoned designers based on his extensive career.Connect with David:The Design Rescue Program: https://www.edhsdesignrescue.com/The Design Rescue YouTube channel: https://www.youtube.com/channel/UCBQxyDw4xzi-L2uGpvt8shQDavid Block's Design Site: https://www.davidblock.net/More about David:David is a graphic designer and educator with a career that started in 1991 after discovering his passion for design while working at a mall kiosk. His journey took him from early web design ventures with his father to earning a Bachelor's in Graphic Design from The Art Institute of California - Orange County. David spent significant time at Experian, evolving from a Senior Graphic Designer to an Interactive Art Director, and co-created the Handable Phone Grip, a testament to his interest in functional design.In 2015, David transitioned to education, teaching Digital Design and Visual Communications at North Orange County ROP, El Dorado High School. He founded the 'Design Rescue Studio,' a program that combines academic learning with real-world projects, and launched 'The Design Rescue Show' on YouTube to extend his educational reach. Currently, he balances teaching with running his freelance design business, continuously learning and adapting to the ever-changing design landscape.CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Niching is a very scary subject for many! But in this episode, I break down many different ways you can niche and 5 points you must think with before deciding on the niche you will choose. Key Highlights:The Power of Niching: Understand why defining your niche is crucial for effective marketing and attracting the right clients.Building Client Connections: Discover how niching helps create deeper, more meaningful relationships with your audience, enhancing client loyalty.Exploring Niches: A quick tour through various niches, from industry-specific to geographic, highlighting the impact of strategic specialization.Actionable Insights: Learn from the success stories of designers who have found their niche, coupled with practical tips to help you choose yours with confidence.Links from episode:Lauren Hom: https://www.homsweethom.com/workMina Lima: https://minalima.com/Aaron Draplin: http://www.draplin.com/CONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode, we talked about the world of freelance design with Jacob Cass, the founder of Just Creative. Jacob, known for his profound impact on the graphic design community, shares his evolution from his first days as an amateur graphic designer to the founder of an award-winning branding and design studio. This episode is a treasure for freelancers to learn about the intricacies of brand building, the strategic use of SEO, AI and mastering digital platforms for business growth.More about Jacob Cass:Jacob Cass is a brand designer, strategist, educator, business coach and the founder of JUST Creative, a branding & design consultancy that doubles as an industry-leading blog and community.Key Accolades:Certified Brand Master7-Figure BusinessNamed “Top 100 Most Influential Designers” by DesignWeeklyFeatured in Forbes, Entrepreneur, Wall Street Journal & Yahoo!Client Experience: Nike, Disney, Seinfeld, Red Bull, Nintendo, San FranciscoAvid Traveler (88 countries)77 Million visits to JUST Creative WebsiteTEDx SpeakerDesigned the logo for San FranciscoDesigned the logo & branding for Jerry Seinfeld's show Comedians In Cars Getting CoffeeNamed “Best Branding Coach” by Yahoo! FinanceCo-host of the #1 Branding Podcast in 10 CountriesConnect with Jacob:Website: https://justcreative.comPodcast: https://justcreative.com/podcastBranding Briefcase Freebie Download: https://brandingbriefcase.com Newsletter: https://brandingbriefcase.comCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Instead of talking about going freelance, sometimes it is the right time to transition away from freelance into a full-time in-house or agency role. And for this topic, I brought on my friend Jamie Roberts from Rock That Creative Job, an experienced Creative Career Coach to guide you on this journey with actionable tips that will place you at an advantage in the hiring process.In this episode we dive into:How freelancers can effectively highlight their skills and readiness for full-time positions.Vital networking strategies for freelancers seeking full-time employment.Mindset and adjustments required for transitioning to full-time work.How to manage long-term career growth and maintain creative independence in full-time roles.More about Jamie:Jamie Roberts is an experienced Creative Career Coach with a 20 yr. background as a Sr. Creative Director & Designer, working and leading teams in both agency & in-house environments. She has recruited, hired, and managed every type of creative role, and her mission is to help every creative across the globe sell themselves more effectively, to feel less stuck and more empowered in their careers!CONNECT WITH JAMIE:Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-roberts-rtcj/https://www.rockthatcreativejob.com/Resume Course: https://www.rockthatcreativejob.com/creative-resume-in-a-dayUse code:  ROCKTHATRESUME for a 20% discountPodcast: https://www.rockthatcreativejob.com/podcastCONNECT WITH ME! Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Let's go through 10 different ways YOU can get clients into your graphic design business. Some are easier than others, but it is important to be doing many different actions until you get consistency into your business. To register for my live training click on this link: https://4thecreatives.com/live/*CONNECT WITH ME!* Consistent Clients Blueprint is opening March 12! Sign up for the waitlist here: https://4thecreatives.com/blueprint Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode, I get into how to make your design business attractive to your ideal clients. Sometimes we think about our business only from our own perspective, but it is super important to reverse the roles and go at it from the perspective of who we want to attract.Links: Free Live Training: https://4thecreatives.com/livePricing guide: https://4thecreatives.com/pricingTo register for my live training click on this link: https://4thecreatives.com/live/*CONNECT WITH ME!* Consistent Clients Blueprint is opening March 12! Sign up for the waitlist here: https://4thecreatives.com/blueprint Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Choosing the right pricing strategy for clients can be complex, given their varied needs. In this episode, I share insights and experiences to simplify this task, discussing different pricing models and when to apply the most challenging one. We'll cover the essentials of selecting a strategy that aligns with both your business goals and client expectations, aiming for mutual satisfaction. Join me to unlock the secrets to effective pricing, making it less daunting and more strategic.Links: Free Live Training: https://4thecreatives.com/livePricing guide: https://4thecreatives.com/pricing*CONNECT WITH ME!* Consistent Clients Blueprint is opening March 12! Sign up for the waitlist here: https://4thecreatives.com/blueprint Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode, we dive into the art of client acquisition for designers, a crucial yet challenging aspect of growing your design business. Join me as I switch roles, being interviewed by my business partner and husband, where we explore common pitfalls in attracting clients, effective strategies for using social media platforms like Instagram and LinkedIn, my personal approach to follow-ups after sending proposals, and successful client acquisition tactics I've observeWhether you're feeling isolated in your quest for clients or just looking for practical advice to apply to your business, this episode offers insights and tips to help your design business thrive.Sign up for the Consistent Clients Blueprint wait list here: https://4thecreatives.com/blueprint/Download my free guide to get more clients here: https://4thecreatives.com/more-clients/To register for my live training click on this link: https://4thecreatives.com/live/*CONNECT WITH ME!* Consistent Clients Blueprint is opening March 12! Sign up for the waitlist here: https://4thecreatives.com/blueprint Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode, I had the privilege of speaking with a very knowledgeable trademark small business attorney who shed a ton of light on some common legal questions I hear often from designers.Our conversation included:A detailed explanation of the key elements that should be included in every contract between a graphic designer and their client.A very good and simple explanation of what an LLC is compared to Sole Proprietorship and who should have which.How to avoid getting in trouble legally as a designer for work you have created.Advice for designing logos that avoid legal issues when clients seek to trademark them.How to trademark your client's logo and what you should put in your contract regarding this.What steps you should take to register your business name if a similar name already exists.The legal considerations for clients intending to use logos created with platforms like Canva, especially in regards to copyright and commercial use.What to do when a client completely ghosts you when they owe you money.LINKS FROM EPISODE:Legally Legit Checklist: https://www.lawfullyeveraftercourse.com/Legally%20Legit%20WorkbookWebsite: https://brittanyratelle.com/Creative Contracts: https://creativecontracts.co/YT channel: https://www.youtube.com/channel/UCDArjxoxKxbqWObigQxlqRAIG: https://www.instagram.com/brittanyratelle/MORE ABOUT BRITTANY:Brittany Ratelle is a small business attorney who helps modern entrepreneurs get legally legit. She has helped hundreds of founders protect and grow their brands without getting overwhelmed (or bored) and has worked with the Bucket List Family, Hope Scope, Blogilates, Sharon Says So, Glo Atanmo, Not Enough Nelsons, Dayna Bolden, Emma Arletta, Cake by Courtney, Brianna Battles, and Tracy Litt. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d'Alene, Idaho but supports and educates creatives and creators all over the US with a mix of fun and accessible legal resources.*CONNECT WITH ME!* Consistent Clients Blueprint is opening March 12! Sign up for the waitlist here: https://4thecreatives.com/blueprint Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Today I am joined by The ColorFul Jess Langley, the Pricing Coach, to discuss how to set boundaries around the subject of pricing with clients so that you can feel more confident in those awkward pricing conversations.This episode includes:How to increase prices with current clients.How to feel confident saying no to a client.How to get over being a people pleaser.How to increase your own self-worth in order to charge higher prices. More about Jess:Jess Langley started her design and mural studio, White Coffee Creative in June 2017 and began coaching as The Colorful Jess in 2020.While her title is ever-evolving, Jess' biggest passion is helping creatives feel confident enough to charge their value and get paid fairly.When she's not working, you can find her hanging with her family, sipping coffee, or dreaming of a cabin in the woods.Connect with Jess here:The Colorful Jess: https://www.thecolorfuljess.com/Instagram: https://www.instagram.com/thecolorfuljess*CONNECT WITH ME!* Consistent Clients Blueprint is opening March 12! Sign up for the waitlist here: https://4thecreatives.com/blueprint Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

In this episode, we will be discussing the controversial subject of AI. This topic has been frequently requested by my audience. Although the answer isn't straightforward, today, I engage in an in-depth discussion on this matter with my tech-savvy husband and business partner, whose technological insight has been crucial to my business success.We address questions such as what actions governments are taking regarding AI, its impact on our business, the advantages of AI, and its future direction. Most importantly, we discuss how designers can secure their jobs and avoid being supplanted by software.*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

If you are considering leaving your job and are toying with the idea of having your own business, there is the right way to go about doing it and the wrong way. In this episode, I go into the wrong ways to transition, what you should do if you have no choice and no time to prepare in situations where you may have gotten fired, and the right way to do it if you have time to plan ahead.Learn some points to think with in the transitional phase between working in-house to going freelance to start your own design business.Links from episode:Dave Ramsey blog on saving money: https://www.ramseysolutions.com/budgeting/the-secret-to-saving-moneyLending Club advice on saving money before quitting: https://www.lendingclub.com/resource-center/personal-finance/make-these-money-moves-before-quitting-your-jobHighly recommended marketing books:This Is Marketing by Seth Godin: https://www.amazon.com/Seth-Godin-This-Marketing-Paperback/dp/B07ZTL3NNXThe 1-Page Marketing Plan by Allan Dib: https://www.amazon.com/1-Page-Marketing-Plan-Customers-Money-ebook/dp/B01B35M3SM*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Learn how I transformed my freelance business to earn more by working less. I used to have tons of clients with very low paying projects, making me work night and day and on weekends to barely pay my expenses. I was at a point of extreme stress and burn out, working all the time for clients who were not paying very much. But I was able to adjust 2 main key points that helped me to reduce my work hours, take vacations and have less overwhelm. Links mentioned:4thecreatives.com/pricing*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Entrepreneurship and running a business is not always easy and the end goal can seem far away at times, but starting with bite size steps and winning at those can help to lead you to the ultimate end goal you are looking to achieve.In this episode, Growth Strategist and Designer, Darnell Brown, helps us break down how to take our creative ideas and put them into action. More about our guest:Darnell Brown is an award-winning growth strategist, designer, and entrepreneur. He helps today's creative + non-creative entrepreneurs and businesses power up, and impact lives through clarity, empathy, and strategy. His clients include J&J, BAND-AID, Passport Parking, & /dev/color.Learn more about his creative community Forge: https://www.darnellbrown.com/forge/Connect with Darnell: https://www.darnellbrown.com/helpDarnell's LinkedIn: http://www.linkedin.com/in/darnellbrownDarnell's Instagram: http://www.instagram.com/bulletproofhustleDarnell's Facebook page: http://www.facebook.com/bulletproofhustleDarnell on Threads: https://www.threads.net/@bulletproofhustleDarnell's Book: https://www.amazon.com/Bulletproof-Hustler-Purpose-Unleash-Superpowers-ebook/dp/B01MULTEBX*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Learning how to market yourself as a graphic designer is a learning process and most creatives out of school don't know anything but how to design. That's why I wanted to discuss the topic of marketing with Sam Chlebowski who scaled Brighter Vision from 250 clients to over 5,000. So come join me as dive into agency marketing strategies applied to freelance graphic designers with Motion.io's Sam Chlebowski.In this episode, we get into:Most Successful Way to Get ClientsHow to Start Getting ClientsShould You Niche?Overcoming Fears as a Business OwnerHow to Talk About PricingHow to Handle a Client Balking at PricesStrategy for Getting InBound ClientsWhat is the Future of Design?More about Sam: Sam's passion for helping business owners create scalable systems that allow them to generate more leads, close more deals, and run their businesses without feeling like they're running out of breath is inspired by the impact he's seen these systems make firsthand. Before Co-founding Motion.io in 2022, Sam led the sales, marketing, and customer success teams at Brighter Vision, helping to scale the agency from 250 to nearly 5,000 customers and an eventual acquisition in 2020.*CONNECT WITH SAM*- Sam's LinkedIn: https://www.linkedin.com/in/sam-chlebowski-80041694/ - Motion.io Instagram: https://www.instagram.com/motion_dot_io/ - Sam's personal Instagram: https://www.instagram.com/gratefulmeatball/ - Motion.io: https://motion.io/ - Designing Growth podcast: https://podcasts.apple.com/us/podcast/designing-growth/id1635791608----------------------*CONNECT WITH ME!*Website: https://4thecreatives.comYouTube: https://www.youtube.com/4thecreativesInstagram: https://www.instagram.com/4thecreatives/*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Instagram can be an incredible platform for design business growth if it is used correctly. And that is why I wanted to bring on an Instagram expert, Brittany Worthington of The Social Britify where we talk about how to grow your business and get graphic design clients through Instagram.In this episode, we go deeper into:The Biggest Instagram MistakeHow to Attract the Right Instagram FollowersVital Instagram FoundationsInstagram Profile StrategyHow to Train the AlgorithmType of Content to Post 17:00 - Instagram's Preferred ContentInstagram Mindset TipsBio Tips to Be Searchable 25:21 - Should You DM Potential Clients?What it Takes to Be Successful on InstagramEntrepreneur Advice More about Brittany:Prior to starting her business, Brittany Worthington was a professional dancer for Royal Caribbean Cruise Lines and knew nothing about creating content, writing captions or how often you are meant to "show up" on social media. But 3 years and over 50,000 followers later, she seemed to work it all out. As a Social Media Manager and Instagram Coach for Australian and International businesses, Brittany works with female-led service and expertise-based businesses of all sizes and has a mission to prove that successfully marketing yourself on Instagram, doesn't need to feel as painful as doing your bookkeeping. She's a myth-buster and will let you know which hacks aren't worth the hassle whilst passionately instilling confidence in you to show up as your most authentic self with sustainable systems and strategies to support you. After the successful launch of her signature program Conquer Your Content in 2022, Brittany now hosts an accessible and accountability-focused membership, Conquer Club, to support more women to show up, stand out and sell out with ease.Where to connect with Brittany: https://www.instagram.com/thesocialbritify/ https://www.tiktok.com/@thesocialbritify----------------------Connect with me!Website: https://4thecreatives.comYouTube: https://www.youtube.com/4thecreativesInstagram: https://www.instagram.com/4thecreatives/*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/

Welcome to my new podcast for designers looking to making a career out of their creative skills! When creatives are getting started in their business, there are often many expectations of instant growth and making income right away. But that is usually not the case and there can be too many feelings of failure right out the gate. In this episode, I give you advice I wish I knew starting out so that I didn't set my expectations too high only to get disappointed for the first few years.----------------------Connect with me!Website: https://4thecreatives.comYouTube: https://www.youtube.com/4thecreativesInstagram: https://www.instagram.com/4thecreatives/*CONNECT WITH ME!* Website: https://4thecreatives.com YouTube: https://www.youtube.com/4thecreatives Instagram: https://www.instagram.com/4thecreatives/