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What if your most profitable campaign window isn't Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet? While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals. Today we're digging into how AI is revolutionizing brand partnerships, why micro-influencers might be your secret Q5 weapon, and what smart marketers are doing to turn a slow season into a sales surge.To discuss this, I'd like to welcome Xavier de Baillenx, CEO of Ramdam, an AI-powered creator platform working with over 50,000 influencers globally. About Xavier de Baillenx Xavier de Baillenx is a serial entrepreneur and the Co-founder and CEO of Ramdam, an AI-powered platform that streamlines user-generated content (UGC) production for brands, optimizing every step of the creative process. Launched in 2023 by the same team known for their previous venture, Pretty Fun Therapy, acquired by Match Group (the company behind Tinder and Hinge), Ramdam empowers advertisers to connect with the right creators, delivering high-performing ads that elevate social media campaigns and eliminate the guesswork of the creative lottery. The platform quickly gained recognition, with brands like Allianz, Voodoo, and Colgate-Palmolive leveraging Ramdam to achieve up to an 80% improvement in performance compared to traditional UGC marketplaces. Ramdam's rapid success also led to securing $3.15 million in funding in October 2024 to accelerate its global expansion. Xavier's entrepreneurial journey began in 2013 when he co-founded Pretty Fun Therapy with his current team, a venture that was acquired by Match Group, the company behind Tinder and Hinge, in 2016. At Match Group, he led AI innovation, pioneering some of the industry's first consumer brand chatbots that engaged millions of users. With a background in digital development from his time at Universal Music, Xavier brings extensive experience in combining technology and creativity. He holds an engineering degree from CentraleSupélec. Resources Ramdam: https://www.ramd.am/ https://www.ramd.am/ The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
This episode of Cruising Altitude features a conversation with Sally Massey, Chief Human Resources Officer at Colgate-Palmolive. Sally and host Nicole Alvino discuss key strategies for building a stronger and more innovative workforce through upskilling, creating personalized employee experiences, and leveraging diverse perspectives. Sally shares her experiences and insights from her nearly 25-year tenure at Colgate, including the importance of communication, inclusion, employee trust, and adapting to changing employee expectations. The conversation also highlights how AI and continuous learning initiatives contribute to employee development and organizational growth.Quotes“ We upskilled everyone so that everybody understood the positives to using AI and also what they needed to watch out for in terms of AI. And then we gave them access to a hub where they could start practicing and using it for their daily work. We're finding that there is a community within Colgate that people are sharing ideas. They're learning from one another. They're sharing best practices. They're getting efficiency in their work.”“ We try to really use lots of different ways to communicate, whether that's through digital, whether that's through workshops, whether that's through written communication, whether that's through webcasts because people absorb it in different ways. And so it is personalizing the message, but also personalizing the vehicle so that they can get the information.”“ For myself leading in times of change, I like to get my team together so that we can talk through, brainstorm, challenge each other. And I really think that you get to a better place when you bring in a lot of different perspectives. Perspectives from different backgrounds, different geographies. I think you get to a better answer. And so for me it's about bringing people together with different perspectives so that we can get to a better outcome.”Time Stamps[03:15] Meet Sally Massey[07:23] Strategies for personalizing experiences across generations[09:10] How employee expectations have shifted[13:24] Colgate's AI journey[19:26] The importance of diversity of thought[21:29] Sally's place of clarity and perspectiveLinksConnect with Sally on LinkedInThank you to our friendsThis episode is brought to you by Firstup, the world's first intelligent communication platform. More than 40 percent of Fortune 100 companies use our platform to connect with their people, design and deliver personalized communications, and gain engagement insights throughout the employee journey. That's how they give their employees better experiences from hire to retire. Learn more at firstup.io
Lauren M. Scott is working on growing a healthier world to help change the trajectory of human health. Such a task might seem daunting, but the President of the Foundation for Fresh Produce has used her prior experience in crucial ways to help bridge the gap between sharing their big vision and providing tangible results. The process has not always moved at a rapid pace, but Lauren's patience is paying off in a big way for her organization. Sherry and Lauren discuss the importance of clear and effective communication - not just with your donors, but throughout the entire organization. There are a lot of moving parts that go into any mission, and taking the time to define and understand what they are can save you from headaches later on. What You Will Discover: ✔️ You are not desperate. Fundraising with a sense or urgency can create a scarcity mindset ✔️ Your community wants to be more informed to increase knowledge - make it easier for them! ✔️ Marketing should be integrated early in the fundraising process. ✔️ Your Case for Support sheet can take conversations to places you never would have imagined —————————————— Lauren M. Scott is the President of The Foundation for Fresh Produce, an organization founded by the International Fresh Produce Association (IFPA), the largest and most diverse global association serving the entire fresh produce and floral supply chain. The foundation's vision and mission are to grow a healthier world by changing the trajectory of human health. Lauren previously held various marketing, strategy and leadership roles at PepsiCo, Colgate-Palmolive, and Diageo. She earned a BS in Marketing from Rutgers University, an MBA from the University of Maryland, an MS in Strategic Communication from Columbia University, and is a Certified Association Executive (CAE). Lauren proudly serves as the board chair of Food for Climate League and is passionate about combating food insecurities and perpetuating arts and culture. She loves spending time with her husband and son, affectionately known as The Allens. Her personal motto is to learn and laugh every day. LinkedIn: https://www.linkedin.com/in/iamlaurenmscott/ Website: https://www.freshproduce.com/foundation/ -------------------------- Welcome to the Business Behind Fundraising podcast, where you'll discover how to raise the kind of money your big vision requires without adding more events, appeals, or grant applications. Learn how to stop blocking overall revenue growth and start attracting investment-level donors with Sherry Quam Taylor. Sherry Quam Taylor's unique approach and success combine her background of scaling businesses with her decade-long experience advising nonprofit leadership teams. With out-of-the-box principles and a myth-busting methodology, proven results, and an ability to see solutions to revenue problems that others overlook, her clients regularly add 7-figures of revenue to their bottom line. If you need a true partner to show you how to fully finance your entire mission, both programs, AND overhead, year after year… You're in the right place! #nonprofits #podcast
Three years ago, as the pandemic caused chaos for companies big and small, Colgate-Palmolive's chief supply chain officer Luciano Sieber orchestrated a “logistics blitz.” The result gave Sieber a better understanding of how Colgate-Palmolive moves its products around the world. But it stuck Sieber with another problem: too much data. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Oral health is essential for overall well-being, as problems like cavities and gum disease can lead to serious issues, including heart disease and complications during pregnancy. In this episode, Dr. Maria Ryan, Executive Vice President and Chief Clinical Officer at Colgate-Palmolive, discusses the global health crisis of oral diseases, highlighting that 50% of people worldwide suffer from them. She emphasizes the need to integrate oral health into medical education and practice, noting the current disconnect between medical and dental professions. Dr. Ryan also touches upon the “Oral Health Quotient” (OQ), a tool aimed at educating the public on the importance of oral health, and the need to address the profound disparities in access to care, especially in underserved communities. She also advocates for preventive strategies, early education, and increased coverage of dental services to improve health equity. Tune in and learn how dental health can impact overall wellness and why integrating oral care into healthcare systems is essential! Resources: Connect with and follow Dr. Maria Ryan on LinkedIn. Discover more about Colgate-Palmolive on LinkedIn and their website.
Repasamos el mercado estadounidense poniendo el foco sobre el mercado de RV estadounidense, Colgate Palmolive, ABBVie, Alphabet, Intel, TSMC y Apple con Ricardo Tomás, asesor del fondo Multigestión Basalto USA de Inversis Gestión.
Repasamos el mercado estadounidense poniendo el foco sobre el mercado de RV estadounidense, Colgate Palmolive, ABBVie, Alphabet, Intel, TSMC y Apple con Ricardo Tomás, asesor del fondo Multigestión Basalto USA de Inversis Gestión.
Repasamos el mercado estadounidense poniendo el foco sobre el mercado de RV estadounidense, Colgate Palmolive, ABBVie, Alphabet, Intel, TSMC y Apple con Ricardo Tomás, asesor del fondo Multigestión Basalto USA de Inversis Gestión.
This episode is a special one as it explores the future of grocery through the eyes of a speed to market specialist… some even call him the anti-broker.I'm chatting with Jud Currie, Ethical Food Group's very own retail and sales leader and you're going to love this conversation.Jud's storied career includes category-leading work with major brands like Colgate-Palmolive, McCain and Love Child Organics. Now he's driving better-for-you products onto shelves across North America as a part of our EFG family and I'm thrilled to have him on the show.We unpack the real art of retail: from winning at the shelf to pitching buyers to what makes a brand truly retail-ready. Jud shares how he helps founders build trust with buyers, and why he believes every grocery aisle is ripe for disruption.To learn more Jud Currie how we help food and beverage brands get to market faster, visit https://www.ethicalfoodgroup.com/.Here's a summary of this interview:Jud's food system wish: A return to simpler, nutrient-dense products with short ingredient lists—like the kind his 99-year-old grandmother lived on.Anti-broker mentality: Jud positions himself as part of the brand's team, not just a middleman—focusing on fewer clients, deeper involvement, and faster execution.Past brand wins: He launched and grew Love Child Organics—a disruptive baby food brand that helped shift the market toward organic pouches.Winning at the shelf: Retail success comes from understanding pricing, positioning, and what makes a product truly different in its category.Pitch strategy: Forget 30-slide decks—buyers want three things: who you are, how you're different, and how you'll execute.Category expertise: Jud agrees that founders should know their category better than the buyer—they should walk in ready to teach, not just pitch.Data vs. intuition: He values clean, essential data like item ranking reports but warns against drowning in analytics that don't drive strategy.The holistic advantage: Working with Ethical Food Group gives brands access to a vertically integrated ecosystem of strategy, sales, marketing, and funding—something rare in a traditionally siloed industry.Personal connection to better-for-you foods: A shift to a plant-forward diet transformed Jud's health, fuelling his passion for high-impact nutrition products.Every aisle is ready for disruption: From cereal to chips to health and beauty, Jud believes nearly every category can and should do better—and he's on a mission to help make it happen.
If you work across time zones, borders, and cultures, this is the show for you. This is your host Leonardo Marra, welcome to the international business podcast. The episode focuses on India, exploring the persistent misconceptions foreign executives bring to Indian workplaces and how global leaders can adapt their leadership styles to navigate India's hierarchical corporate structure. Find more details about the guest below.Join Leonardo on Patreon for:Podcast Archive: 102 episodes (40+ hours).Podcast Bonus Episodes: New exclusive content.Early Access: Upcoming YouTube videos and newsletters.Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.Q&A: Submit questions for future episodes, and receive a shoutout when they are answered.With guest:Aarti Kelshikar is an intercultural coach and author. She is the founder of 3A Consulting and has been working in the space of leadership and cultural effectiveness since 2008. She has worked and lived in India, Singapore and the Philippines.Aarti is a certified facilitator of Cultural Intelligence (CQ) and accredited coach of The International Profiler (TIP), frameworks that help assess and develop intercultural effectiveness. She is also a certified executive coach from the international Neuro Leadership group.Through her cultural interventions, Aarti enables executives and students to successfully transition roles, levels and geographies. She conducts workshops on developing cultural intelligence and on doing business in South-East Asia and India. She has trained senior executives from multinational corporations like Nestlé, Unilever, Proctor and Gamble, Colgate Palmolive, and Texas Instruments. Aarti has recently published her second book titled How Women Work: Fitting in and Standing Out in Asia. Published by HarperCollins, the book observes women leaders through a pan-Asian lens providing insights on leadership and success in Asia. Her first book How India Works: Making Sense of a Complex Corporate Culture was published in 2018. The book is a guide to the cultural nuances and complexities of working with Indians.Aarti is a member of the Harvard Business Review (HBR) Advisory Council, an opt-in research community of business professionals across the world. She is on the Advisory Board of the Diversity Economics Institute, a UK-based organization. Aarti is co-founder and Board Member of SIETAR Southeast Asia, an organization for intercultural education, training and research which develops Asia-focused expertise.Before discovering the fascinating world of intercultural coaching, Aarti worked for seven years in the area of securities market compliance with the Securities and Exchange Board of India in Mumbai and with a consulting firm in Singapore. She has a master's in business administration from Narsee Monjee Institute of Management Studies (NMIMS) in Mumbai and a bachelor's in commerce from Sydenham College in Mumbai.If you work across time zones, borders, and cultures, come on the show to share your story. Connect with the host Leonardo Marra
Curious about cracking the wild beast of Amazon marketing? I'm diving into the chaos with Michael Doroszuk, Holistic Search Senior Manager at Colgate-Palmolive, back by demand after last year's agency-brand breakdown.In this episode, we're unpacking Amazon's ad ecosystem, SEO quirks, and sales hacks—a raw guide for brands hungry to shine. Michael's spilling the unfiltered truth on why it's his favourite playground, from vendor-seller tangles to balancing paid ads with organic grit.What You'll LearnAmazon Ad Playbook: How brands can boost visibility without burning cash.SEO Survival: Tricks to outsmart Amazon's search and rise up.Vendor vs. Seller Smackdown: What setup wins for your hustle.Review Power: How one review or bad delivery can flip everything.Organic Grit: Blending ads with hustle for lasting impact.Michael's proof that winning on Amazon isn't a fluke—it's a grind, built step by relentless step.Marketing Vs The World is produced by Urban Podcasts.
We reach for it twice a day — without thinking about the decades of research and engineering that went into that squeezable tube of minty goo. Zachary Crockett extracts the last bit. SOURCES:Stephan Habif, chief technology officer at Colgate-Palmolive.Sergio Leite, global head of Oral Care R&D at Colgate-Palmolive.Peter Miskell, professor of international business history at the University of Reading. EXTRAS:"History of Toothpaste" (Delta Dental of Arkansas, 2019)."Cavity Protection or Cosmetic Perfection? Innovation and Marketing of Toothpaste Brands in the United States and Western Europe, 1955–1985," by Peter Miskell (Business History Review, 2011). RESOURCES:"9,000-Year-Old Dentistry," by WIRED Staff (WIRED, 2006).
In this episode of the Solar Maverick Podcast, Benoy sits down with Vihann Kong, Senior Executive Director of Enterprise Acquisition at Ampion. Ampion is driving the clean energy revolution by expanding access to community energy programs across the country. Vihann shares insights on Ampion's partnerships with major brands like Wendy's and Colgate-Palmolive, the emerging community solar markets in the U.S., and the renewable energy technologies poised to make an impact beyond solar. Benoy Thanjan Benoy Thanjan is the Founder and CEO of Reneu Energy and he is also an advisor for several solar startup companies. He has extensive project origination, development, and financial experience in the renewable energy industry and in the environmental commodities market. This includes initial site evaluation, permitting, financing, sourcing equipment, and negotiating the long-term energy and environmental commodities off-take agreements. He manages due diligence processes on land, permitting, and utility interconnection and is in charge of financing and structuring through Note to Proceed (“NTP”) to Commercial Operation Date (“COD”). Benoy composes teams suitable for all project development and construction tasks. He is also involved in project planning and pipeline financial modeling. He has been part of all sides of the transaction and this allows him to provide unique perspectives and value. Benoy has extensive experience in financial engineering to make solar projects profitable. Before founding Reneu Energy, he was the SREC Trader in the Project Finance Group for SolarCity which merged with Tesla in 2016. He originated SREC trades with buyers and co-developed their SREC monetization and hedging strategy with the senior management of SolarCity to move into the east coast markets. Benoy was the Vice President at Vanguard Energy Partners which is a national solar installer where he focused on project finance solutions for commercial scale solar projects. He also worked for Ridgewood Renewable Power, a private equity fund, where he analyzed potential investments in renewable energy projects and worked on maximizing the financial return of the projects in the portfolio. Benoy also worked on the sale of all of the renewable energy projects in Ridgewood's portfolio. He was in the Energy Structured Finance practice for Deloitte & Touche and in Financial Advisory Services practice at Ernst & Young. Benoy received his first experience in Finance as an intern at D.E. Shaw & Co., which is a global investment firm with 37 billion dollars in investment capital. He has a MBA in Finance from Rutgers University and a BS in Finance and Economics from the Stern School of Business at New York University. Benoy was an Alumni Scholar at the Stern School of Business. Vihann Kong With a robust background in sustainable energy and customer relationship management, my role as Senior Executive Director of Enterprise Acquisition at Ampion, PBC, is centered around pioneering clean energy solutions for enterprise customers. Our team's commitment to lowering energy costs and advancing ESG initiatives has positioned us as a vanguard in the renewable energy sector. Previously, as Director of Sales at Metrus Energy, I spearheaded the development of a comprehensive sales strategy, contributing to significant channel growth. My expertise in sustainable energy efficiency is not just about implementing solutions—it's about leading a movement towards a greener future, with every successful partnership reflecting our shared values of innovation and sustainability. Stay Connected: Benoy Thanjan Email: info@reneuenergy.com LinkedIn: Benoy Thanjan Website: https://www.reneuenergy.com Vihann Kong Linkedin: https://www.linkedin.com/in/vihann/ Website: https://ampion.net Book Discussed During the Podcast Reinventing Fire https://www.amazon.com/Reinventing-Fire-Business-Solutions-Energy/dp/1603585389/ref=sr_1_1?crid=393DN2LYKRNEH&dib=eyJ2IjoiMSJ9.7ZlZ3ajzmHCiGkyO3koc8AUrGWG5arXAUTY8cSWB1KNRE0PcDQQ6Zw7OZGwQPfTQpAtrVbbyysqLEgM4HZbxM32mFZIsScIhkiyqS9BSnVgYF3Ho6YE1UICqgpxoK4xv8P_w3X_QCKx-Jy32WFT6d9d48KhhjOiWKYy-HJPAFajyvAxwCF22_Jyl6tTwsux8hmMvsFv_vQKJf-l3MwBkDRIXn_KIEEnkVGenWu-mAzU.xhksKUmbWyMkggL2CY0WREZnVwNkgFHJTq_PWV5Vo4M&dib_tag=se&keywords=reinventing+fire&qid=1741965815&sprefix=reinventing+fire%2Caps%2C170&sr=8-1
Given your experience in shaping the online future of CPG and FMCG, could you share some key strategies or insights on how CPG companies can successfully navigate the ever-evolving digital landscape, especially in the context of e-commerce, direct-to-consumer models, and retail media?Having held roles in various countries and grown businesses globally, what unique challenges and opportunities have you encountered in different markets? How do you approach adapting CPG strategies to diverse consumer behaviors and market dynamics across countries? In the realm of new Shopper & Consumer Experiences, could you highlight a specific initiative or innovation that you've been involved in, either at Colgate Palmolive or Bimbo Bakeries, which significantly impacted customer engagement and satisfaction? How do you foster a culture of innovation within a large CPG organization?You've successfully grown businesses from $0 to $500M+ twice. What are some key principles or leadership strategies you believe contributed to this remarkable achievement? How do you balance the responsibilities of a P&L role with the need for continuous innovation and adaptation in the fast-paced CPG industry?
S&P futures are up +0.08% as of now, pointing to a marginally higher open as markets weigh the upcoming FOMC meeting minutes and the potential impact of new U.S. tariffs on autos, semiconductors, and pharmaceuticals. Asian markets delivered a mixed performance on Wednesday. The Hang Seng fell slightly but saw continued gains in its tech index. European markets are mixed in early trading. Companies Mentioned: HP Inc, Shift4, Colgate-Palmolive, X Corp (formerly Twitter)
About Dr. Maria Ryan: Maria Ryan, DDS, PhD, is the Executive Vice President and Chief Clinical Officer at Colgate-Palmolive Company, where she oversees the Dental and Dermal Clinical teams, as well as the Knowledge Management and Scientific Communications departments. Before joining Colgate-Palmolive, Dr. Ryan was a Professor and Chair of the Department of Oral Biology and Pathology at Stony Brook University, where she focused on teaching, practicing periodontology, and conducting research. She is the former President of the American Association for Dental, Oral, and Craniofacial Research (AADOCR) and has served on various academic and foundation boards. Dr. Ryan has earned several honors, including NIH National Research Service Awards and a Physician Scientist Award. She was also the recipient of the American Dental Association's Achievement Award and the Victress Health Award for her contributions to women's health research. Dr. Ryan is a renowned speaker and author, frequently appearing in media to highlight the connection between oral and overall health.Things You'll Learn:Oral diseases are a global health crisis affecting 50% of the world's population and significantly impacting overall health.There is a critical disconnect between medical and dental care, leading to neglect of oral health's importance in overall well-being.Untreated oral diseases, like cavities and gum disease, can increase the risk of cardiovascular disease, stroke, diabetes, and adverse pregnancy outcomes.The "Oral Health Quotient" (OQ) aims to educate the public on their oral health knowledge and practices. Many people don't realize that cavities and gum disease are chronic inflammatory diseases that require treatment.Addressing periodontal disease can lead to reductions in medical costs related to conditions such as cardiovascular disease and diabetes.Preventive measures, like proper brushing, flossing, and limiting sugar, are crucial for avoiding most oral diseases.Resources:Connect with and follow Dr. Maria Ryan on LinkedIn.Discover more about Colgate-Palmolive on LinkedIn and their website.
This week, we decode the earnings from some of the largest sellers and buyers of advertising including Amazon, Disney, Fox, Snap, Mondelez, and Uber. Plus we look at economic news from Europe and the U.S. and expected implications for advertising growth, including the tariffs now on hold for Canada and Mexico.NOTE: There was simply too much to cover in one podcast, so we'll tackle Google's results along with the Super Bowl next week. Key earnings insights include:Amazon: Continues to thrive with significant advertising growth driven by its streaming services.Fox: Successfully balances traditional cable and streaming, leveraging political and sports advertising.Disney: Faces challenges with a slight dip in Disney+ subscribers but maintains profitability in its streaming segment.We also discuss the performance of major advertisers like Estee Lauder and Capri, who are navigating uneven recovery in the luxury sector, alongside steady growth from CPG giants like Colgate-Palmolive and Mondelez.Digital endemic companies such as PayPal and Uber show robust revenue growth, with PayPal focusing on AI and partnership scaling, while Uber expands its services into less dense areas.Finally, we touch on Shein's strategic re-entry into India, reflecting broader shifts in global trade dynamics, and the evolving advertising landscape that demands innovative strategies for brands to stay relevant.NEXT WEEK: We'll breakdown Google earnings, Super Bowl, earnings from DoorDash, Airbnb, and other CPGs.--Discover GroupM's latestThis Year Next YearForecast here:https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/If you are GroupM client or part of WPP, reach out to business.intelligence@GroupM.com for the full report.
APAC stocks were mostly higher but with gains capped at month-end and as participants digested earnings and tariff threats.US President Trump said he will put a 25% tariff on Canada and Mexico because of fentanyl, and stated that China is going to end up paying a tariff as well.US President Trump posted on Truth Social that the US will require commitment from BRICS countries to neither create a new BRICS currency nor back any other currency to replace the mighty US Dollar or they will face 100% tariffs.Mega-cap after-market US earnings saw Apple, Intel, and Visa rise by 3.0%, 3.7%, and 1.2% respectively.ECB may drop its "restrictive" label on the rate stance as soon as March, according to Bloomberg citing sources. The sources noted that with another 25bps rate cut highly likely then.Looking ahead, highlights include German Retail Sales, Unemployment & CPI, French CPI, Spanish Retail Sales, US PCE, Employment Costs, Canadian GDP (Q4), ECB SCE, German Credit Rating, Comments from Fed's Bowman, Earnings from Novartis, Exxon, AbbVie, Chevron, Colgate-Palmolive, LyondellBasell & Phillips 66.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk
European bourses gain, NQ outperforms with AAPL +3.5% in the pre-market after strong growth in services segment.USD mixed vs. peers ahead of core PCE; JPY underperforms.Fixed benchmarks bounce on cool German State CPIs, which has led to outperformance in Bunds.Crude pares initial premia awaiting updates from Trump regarding tariffs on Canada/Mexico oil.Looking ahead, German CPI, US PCE, Employment Costs, Canadian GDP (Q4), German Credit Rating, Comments from Fed's Bowman, Earnings from Exxon, AbbVie, Colgate-Palmolive, LyondellBasell & Phillips 66.Read the full report covering Equities, Forex, Fixed Income, Commodites and more on Newsquawk
On this episode of The Garage, we dive deep into the intriguing and ever-important facet of In-Store Retail Media. In an increasingly virtual world, brands may overlook the importance of enhancing and creating powerful in-store experiences to connect with customers.Yet, it remains a critical avenue for brands to make a meaningful impact. Listen in as Todd Hassenfelt, Global Digital Commerce Senior Director at Colgate-Palmolive, along with returning guests Dan Hight, VP of Media Partnerships at Placer AI, and Paul Brenner, SVP of Global Retail Media at Vibenomics, and hosts Dan Massimino and Evan Hvorka, dissect the role of in-store retail media in the industry's evolving landscape.Together, they explore the latest innovations redefining how brands connect with consumers in physical environments and how this in-store experience allows retailers to understand consumer needs more clearly. They further discuss the changing nature of the in-store experience as more than just product-pushing; it's now about problem-solving. Unpacking the importance of compelling content in enhancing the in-store experience, the conversation also highlights the need for quality messaging that resonates with shoppers and drives engagement. While the conversation looks at the potential of in-store retail media, it also examines the challenges of measurement and data sharing in retail media, stressing the importance of conversion rate data and actionable insights for brands to optimize their strategies.From industry best practices like collaboration and potential standardization to the need to reimagine the brand-to-consumer connection through in-store experiences, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.
Dave's guest this week is one of the most sought-after leaders in the E-Commerce and Retail Media spaces: Sam Gagliardi. Sam's 20-plus year career has included senior roles with both leading brands including Colgate-Palmolive, J&J and Barilla, as well as with SaaS enterprises Reckitt and, most recently, Circana - making him a veteran on both sides of the aisle. Sam shares what originally got him excited about e-commerce (3:49), the power of having effective PDPs (10:00), why it's more important than ever to connect with shoppers as early as possible (16:20), how both brands and service providers should navigate the process of selecting new partners (28:32) and how coaching hockey bears a lot in common with doing business (35:52).Connect with Sam: https://www.linkedin.com/in/samgagliardi/Learn more about ItsRapid: https://itsrapid.ai/ Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker
In this episode of Connected Leadership Bytes, Andy Lopata revisits the episode with LaTonya Kilpatrick, Worldwide Director of Technology Research and Innovation at Colgate Palmolive. LaTonya, a chemist by training, discusses the critical role of strong partnerships, both internal and external, in her work to develop better oral care solutions. She emphasises that effective partnerships begin with understanding each party's motivations, curiosity, and what they can gain from collaboration. LaTonya describes how her team often partners with external academics for data analysis or with companies that need help navigating oral care regulations and metrics. She also highlights internal partnerships with product development and IT teams to bring ideas to fruition. She explains that the decision to build a competency or partner depends on project needs and whether the partnership is a long-term investment for the company. A major challenge lies in bridging the communication gap between different departments (e.g., scientists vs. IT) and ensuring all contributors, especially implementers, feel appreciated and recognised for their role. LaTonya maintains that transparency and authentic communication are also crucial to maintaining trust. She discusses how the most successful partnerships are with those who understand the value of the relationship. Finally, Andy and LaTonya talk about her passion to engage children in science, emphasising her role as a scientist and mentor. Her goal is to help them by making science fun and approachable early on, inspiring children to see science in their everyday lives, using simple experiments. Key Takeaways: Understanding Motivations: Successful partnerships begin with truly understanding what motivates each party, what their goals are, and how they can benefit from thecollaboration. Build vs. Partner: Decisions on whether to build internal expertise or partner externally should be made on a project-by-project basis, considering long-term value and needed expertise. Language and Communication: Bridging communication gaps between different departments or organisations is crucial. It is essential to adapt language, really listen, and find common ground. Appreciation is Key: Recognising and appreciating all contributors, including those in supporting roles, is vital for building and maintaining trust and morale. Research is Essential: Those seeking partnerships must demonstrate they understand the needs and value of the potential partner by doing their research and presenting it in the right perspective. Science is Everywhere: Science can be made fun and approachable for children, fostering their natural curiosity. Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with LaTonya Kilpatrick: Website |LinkedIn | The Financial Times Guide to Mentoring Episode 178: Building Strong Partnerships' LaTonya Kilpatrick
The latest FocusCore Salary Guide is here:2025 Salary GuideWelcome to the first episode of 2025 for the FocusCore podcast! This week we are joined by yet another amazing guest at the forefront of marketing and business leadership in Japan, Ricardo Tasca. Ricardo is currently the General Manager and Representative Director of Hill's Colgate (Japan). Ricardo has years of experience leading marketing innovation and success in Japan, Brazil, Mexico and New York. In this episode Ricardo shares some unique experiences of being a leader in the pet care industry in Japan, as well as discussing global trends and innovations in marketing and brand management happening now and in the future.In this episode you will hear:What makes the Japan market uniqueWhat Ricardo sees as emerging trends in the Japanese consumer marketHow the pet care industry is evolving in Japan and globallyThe importance of sustainability to Hill's Pet Nutrition JapanHow investing in R&D helps brands innovate and be competitive in the marketThings mentioned in the episode:Hill's Food, Shelter, & Love Program: https://www.hillspet.com/food-shelter-love/my-shelterAbout Ricardo:Ricardo Tasca is the General Manager and Representative Director of Hill's Colgate (Japan) Ltd., a wholly owned subsidiary of Hill's Pet Nutrition and Colgate-Palmolive Company. He has held that position since January 1st, 2022. Prior to that, Ricardo served for three years as the Marketing Director of Hill's Colgate (JAPAN) Ltd. From 2016 to 2018, Ricardo served as Associate Director of the Global Marketing and Innovation Team for Hill's Pet Nutrition. Ricardo joined Colgate Palmolive in his native Brazil in 2003 as Assistant Brand Manager. He progressed through positions in Marketing and Retail Marketing, becoming Group Brand Manager for Colgate Toothpaste in 2009. In 2010, Ricardo moved to Colgate Palmolive Mexico, to lead the Latin America Innovation for Mouthwashes and Sensitive Toothpaste. In 2012, moved to Colgate Headquarters in New York as the Marketing Manager of the Global Toothbrushes business, leading global strategy & innovation for key segments of the category. Ricardo holds a degree in Business administration from the FAAP University in Sao Paulo, Brazil. Connect with Ricardo:Website: https://www.hillspet.com/LinkedIn: https://www.linkedin.com/in/ricardo-tasca-11914418/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ “Doin' the Uptown Lowdown,” used by...
The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo Bakeries, he's been shaping the online future of CPG/FMCG, by focusing on new Shopper & Consumer Experiences, Customer Engagement and Strategy Execution. Find Omar Haque on Linkedin at : https://www.linkedin.com/in/omarnhaque/Find Bimbo bakeries on Linkedin at : https://www.linkedin.com/company/bimbo-bakeries-usa/Find Bimbo bakeries online at : https://bimbobakeriesusa.com/Here's what we asked him : Retail media - growing, shrinking - how have you had to handle this - what is now a phenomenon. How are you looking at Omnichannel holistically and building retail JBP plans vs ecommerce?Within retail media are we still primary search or is there diversity of inventory?How is click and collect going? Any recommended tactics to drive it and basket behavior?How is the overall pure play business going? Has grocery made a dent yet? How has innovation been in the Omnichannel space? What new tech capabilities are you using? What trends are you following these days? How are you leveraging AI for growth?2024 - how did it go? Where is ecommerce and where have you been focused?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
In this episode, Lenny Murphy welcomes Dilek Ozler, Global Strategic Insights and Analytics Director at Colgate-Palmolive, to discuss the evolving world of consumer insights. Dilek shares her journey from the supplier side at Ipsos to leading roles at Unilever, Kenview, and now Colgate-Palmolive.They dive into the importance of balancing advanced technologies like AI and social analytics with the human touch in consumer research. From her experiences with impactful projects in global markets to her thoughts on the future of synthetic respondents and healthcare professional research, Dilek provides a thoughtful perspective on the skills and strategies shaping the insights industry today.Key Discussion Points:Career Journey: From Ipsos to Colgate-Palmolive, Dilek reflects on her transition from supplier to client-side roles and the lessons learned along the way.AI and Analytics: How AI is reshaping insights work and why the human element remains critical in interpreting data and connecting the dots.Impactful Projects: Dilek's experience in using semiotics to crack the Russian market for Domestos and the rewarding nature of seeing insights-driven changes come to life.Balancing Human and Machine: The role of social listening, trend forecasting, and the need for authentic consumer connections in a data-driven world.Emerging Trends: Dilek's thoughts on synthetic respondents and their potential to address confidentiality and representativeness challenges.Fundamentals of Insights: The timeless importance of actionable insights and connecting data points to serve leadership effectively.Resources/Links:Colgate-Palmolive Careers: Learn MoreMentioned Product: DomestosYou can reach out to Dilek on LinkedIn. Many thanks to Dilek Ozler for joining the show. Thanks also to our production team and our editor at Big Bad Audio.
In this episode of On Boards, hosts Joe Ayoub and Raza Shaikh welcome Lucie Claire Vincent, a global leader in consumer products and an independent board director, to discuss the vital role of risk governance in board effectiveness. Lucie Claire shares insights from her distinguished career at Fortune 100 companies, her experience as an independent director, and her work with the Directors and Chief Risk Officers Institute (DCRO). Lucie Claire also delves into the importance of earning the Qualified Risk Director (QRD) designation and the impact it has on boardroom discussions and decision-making. With her rich international experience and expertise in risk governance, she offers actionable insights for board members and aspiring directors on navigating the complexities of modern board oversight. Key Takeaways The Importance of Risk Governance in the Boardroom: Lucie Claire emphasizes the board's role in overseeing risk, particularly in a fast-changing environment where issues like AI, cybersecurity, and enterprise risk management dominate the agenda. Positive risk governance can shift perspectives from mere risk avoidance to value creation. DCRO's Educational Programs: DCRO's Certificates in Risk Governance and Cyber Risk Governance provide comprehensive, globally recognized training for directors and executives. These programs combine in-depth content, business case analysis, and cohort-based learning to enhance participants' ability to manage and oversee risk effectively. Earning the Qualified Risk Director (QRD) Designation: Achieving the QRD requires a rigorous self-assessment, relevant professional experience, and references, positioning individuals as experts in risk governance. Lucie Claire describes the designation as akin to being a “qualified financial expert” for risk, making QRD holders valuable assets to boards. Bringing Value to the Boardroom: Lucie Claire's certification has enhanced her ability to guide discussions on innovation, stakeholder engagement, and strategic planning with a risk-positive mindset. Her contributions have been particularly relevant in her role with technology and B2B organizations. Who Should Pursue Risk Governance Credentials? Current and aspiring board members, as well as senior executives, can benefit from these programs to build resilience, value, and trust within their organizations. Networking and Continued Learning: DCRO fosters a global community of risk professionals through events, newsletters, and case studies, providing ongoing learning opportunities for its members. Quotes "The concept of positive governance in risk-taking changes how you see risk. It's about value creation and having a more strategic, long-term view of the business." "The diversity of industries, thought, and verticals in my DCRO cohort enriched the conversations. It's fascinating to see how risks are addressed differently across sectors." "Most boards still place the risk component within the audit committee, but as risk becomes more complex, there's a growing need for separate risk committees." Guest Bio Lucie Claire Vincent is an accomplished leader in global consumer products, having held senior roles at Colgate Palmolive and Philip Morris International. She serves on the board of Toluna, advises startups in consumer technology, and is an adjunct professor at NYU's School of Professional Studies. A lifelong learner, Lucie Claire holds multiple governance certifications, including a Qualified Risk Director designation from the DCRO Institute. Resources and links DCRO Institute: www.dcroi.org Women Execs on Boards: https://weob.org
Lewy body dementia is a common cause of cognitive impairment in older adults but is often subject to significant delays in diagnosis and treatment, increasing the burden on patients and family caregivers. Understanding key features of the disease and use of biomarkers will improve recognition. In this episode, Allison Weathers, MD, FAAN, speaks with James E. Galvin, MD, MPH, author of the article “Lewy Body Dementia,” in the Continuum December 2024 Dementia issue. Dr. Weathers is a Continuum® Audio interviewer associate chief medical information officer at the Cleveland Clinic in Cleveland, Ohio. Dr. Galvin is a professor of neurology at the University of Miami Miller School of Medicine in Miami, Florida. Additional Resources Read the article: Lewy Body Dementia Subscribe to Continuum: shop.lww.com/Continuum Earn CME (available only to AAN members): continpub.com/AudioCME Continuum® Aloud (verbatim audio-book style recordings of articles available only to Continuum® subscribers): continpub.com/Aloud More about the American Academy of Neurology: aan.com Social Media facebook.com/continuumcme @ContinuumAAN Full episode transcript available here Dr Jones: This is Dr Lyell Jones, Editor-in-Chief of Continuum, the premier topic-based neurology clinical review and CME journal from the American Academy of Neurology. Thank you for joining us on Continuum Audio, which features conversations with Continuum's guest editors and authors who are the leading experts in their fields. Subscribers to the Continuum journal can read the full article or listen to verbatim recordings of the article and have access to exclusive interviews not featured on the podcast. Please visit the link in the episode notes for more information on the article, subscribing to the journal, and how to get CME. Dr Weathers: This is Dr Allison Weathers. Today I'm interviewing Dr James Galvin, author of Lewy body dementias from the December 2024 Continuum issue on dementia. Welcome to the podcast, Dr Galvin. Please introduce yourself to our audience. Dr Galvin: Thank you, Allison. My name is Jim Galvin. I'm a neurologist, a professor of neurology at the University of Miami Miller School of Medicine. Dr Weathers: We're so happy to have you with me today. Thanks, Jim, for your time. And as you highlight right from the start in your really outstanding and comprehensive overview of this really complex topic, even though Lewy body dementia is the second most common cause of neurodegenerative dementia, it often goes unrecognized in clinical practice, resulting in really potentially lengthy diagnostic delays. So, this is a really important article for a neurologist and an important topic for our listeners. So, I'm thrilled we're having this conversation today. While I traditionally start by asking the authors what they feel is the most important clinical message of their article, I would love to actually start a step earlier in this conversation with you. Can you start us off by explaining what's actually meant when we say Lewy body dementia? Dr Galvin: Great. So, you know, I think this is a, this is an interesting concept. So, we're really talking about two diseases that have a shared common pathology. So, Parkinson's sees dementia and dementia with Lewy bodies. So, their shared pathology is a Lewy body and that's why they're often grouped together as the Lewy body dementias. And then there's arguments back and forth as to whether these are distinct diseases or sort of two ends of the same candle burning in different directions. So, Parkinson's dementia is a lot like what it sounds like. So, if someone has Parkinson's disease, then at some point later they develop a dementia. And so back in the 1800's when Parkinson's disease was like first described as an entity, we basically felt that cognition wasn't affected. But we now know that's not true. And so most patients with Parkinson's do have some cognitive symptoms and a large proportion of them will eventually develop dementia. Perhaps up to 80% of Parkinson's patients will develop a dementia. The flip side is the dementia with Lewy body picture. And these are people who present primarily with a cognitive behavioral syndrome that may or may not have parkinsonism. So, they will sometimes have bradykinesia. They rarely have a rest tremor. And so, these are the people that are very much in the delayed diagnosis group. The Parkinson's dementia is more whether the clinician is checking their cognition as part of their annual visit. The flip side is that the people with DLB are often misdiagnosed early on, but together, this is Lewy body dementia, which is the most common disease that many people have never heard of. Dr Weathers: That's a great tagline, I think, for the whole article and for this concept. So now that that we're all on the same page about what's meant when we use that the term, what would you want our listeners to walk away with as their one key takeaway from our conversation today? Dr Galvin: Well, I think the article makes several key points, but I think if I put those all together into a single key point, it would really be that the Lewy body dementias are underrecognized, they're underdiagnosed, yet it is very possible to make the diagnosis using the standardized clinical criteria. They're very, very, very specific. They lack a little bit in sensitivity. So, because other diseases sometimes can look like this, but they're really quite specific. So, if you're confident clinically that the person has Lewy body dementia, you're probably going to be right. And in today's world, we have tests available to help confirm our diagnosis. The world is changing. We can make these diagnosed with much more confidence and we have confirmatory diagnosis laboratory tests that can help us. Dr Weathers: I want to talk more about the diagnosis in one minute, but first, how common actually are dementia with Lewy bodies and Parkinson's disease dementia? Dr Galvin: That's a great question. I think one of the challenges, of course, we really don't know how many people have any disease because it's going to largely rely on how well people code the diseases in the medical record. So, if you look at the most common cause of dementia in the United States, it's really dementia not otherwise specified, right? But we believe it to be the second most common cause of dementia. The Lewy Body Dementia Association, about a decade ago, started to try to develop some estimates. So, we have an estimate about how many people roughly have Parkinson's disease and that about 80% of those individuals would go on to develop dementia. And we know from the dementia population that about 40% of those individuals coming to autopsy have Lewy bodies. So, when you start to put that all together, you can get a reasonable estimate of how many people likely have the disease. And then that can be expanded on an annual basis, just like the Alzheimer's Association uses, by extrapolating those estimates onto the census data. So, we estimate right now there are about 1.4 to 1.6 million Americans who are living with Lewy body dementia. That's less than the 6.8 million people who have Alzheimer's disease, but more than a lot of other common diseases. So, if you think about, again, I said before, it's the most common disease no one's ever heard of. You know, there are about a million people who have multiple sclerosis. There are about eight hundred thousand people who have a stroke. There are about seven hundred thousand people who have a brain tumor. There are two hundred and fifty thousand people who have muscular dystrophy. There are twelve thousand people who have ALS. But I think if you stopped clinicians or people in the street and say have you ever heard of ALS or muscular dystrophy, they would say yes. If you ask them if they've heard of Lewy body dementia, they would say no. Dr Weathers: That's an excellent point. And I know over the years I think there's been some increased awareness. I think sadly with some of the celebrities that have been impacted, I think that did a lot to raise awareness. But I think you're right that it's still so less commonly recognized by the lay public, by non-neurologists, than so many other diseases that you mentioned. And I think that leads back well into my next question into something that we've already mentioned just a few times already in our short conversation, this unfortunate and very common delay in the diagnosis. Why? And you mentioned earlier that there are these, you know, clinical criteria, these now ancillary tests. So, what makes the diagnosis so challenging? What aspects in particular do you think that neurologists find to be the most challenging in diagnosing patients? What trips us up? Dr Galvin: So, there's an old analogy, right, that, you know, if you'll be three blind men to an elephant and each of them are touching a different part of the elephant, they'll each think it's something different. So because Lewy body dementia has so many different diverse kind of symptoms, it would really depend on who's seeing the patient first. So, if a person presents predominantly with a memory cognitive disorder and they go see someone who specializes in memory disorders, they're highly likely to be called Alzheimer's disease. If they present predominantly with the movement problem, they're going to see a movement disorder person and be called Parkinson's disease. If they present with a behavioral disorder, they're going to go see a psychiatrist. Then they'll get diagnoses like, you know, geriatric schizophrenia or bipolar disease or major depressive disorder. If they present with the constitutional symptoms, which are very common and drive patients absolutely batty. So chronic constipation, REM sleep disorder, runny nose, you know, heat intolerance, urinary frequency, obstipation, and you know, they're going to be called all sorts of things. So, if you start thinking about this, who do you show up with first is going to guide how fast you can get a diagnosis. So, we interviewed at point over a thousand caregivers and what we found was there was about an eighteen month delay after seeing five to six doctors for the majority of patients, of which Lewy body dementia was misdiagnosed about 75% of the time for the initial diagnosis. Dr Weathers: Wow, what a sobering statistic. And you spoke about the criteria and some of the ancillary tests. What can really help, do you think, kind of mitigate or prevent this misdiagnosis? What is your approach in your own patients? Dr Galvin: Well, I think like every good clinician, not starting off with a preconceived notion of what the person has and trying to collect all the valuable information. So, one of the things I highlighted in the article was, while there are diagnostic criteria and people can follow diagnostic criteria, the truth is at your fingertips. You don't always sit and think about whether someone meets diagnostic criteria. So, in the first table in the article, we tried to really then put all the different common symptoms into buckets, right? Because people present like that. They say, well, I have this and I have this and I have this and I have this. Well, then you can start to think about, well, they have a cognitive symptom that's predominantly executive attention or visual perceptual in nature. And gee, they have constipation and heat intolerance and they say they can't smell quite as well as they once did, right, and they're having some disturbance in their sleep with excessive daytime sleepiness. Now you can start to say, well, even though that didn't fit the core and suggestive criteria, the fact is that spectrum of symptoms makes it much easier to begin to make a diagnosis. And so, it's investigative work. A lot of neurology is still investigative work. The old days, they used to say, we knew everything but could do nothing, but now we know everything and can do something about it. And so, I think it's really important that we try to apply this information in clinically useful ways. That was part of the gist of putting this Continuum article together was to try to present it not just as listing the diagnostic criteria, because you can get that anywhere, but how do you actually apply it in clinical practice? Dr Weathers: That's a great point. And that table that you referenced was really fantastic. And I know I say this a lot, but they're true. So, you know, many of the tables, the reference to Continuum, one I will certainly kind of come back to again, again, as an excellent point of care tool. So, I know in, in preparing for today and reading more about, about you and your areas of research that one of your particular areas of focus and expertise is in healthcare disparities, especially in the early detection of neurodegenerative dementias. What is the greatest inequity or disparity that you see in the diagnosis and treatment of patients with Lewy body dementia? Dr Galvin: So, there's a couple things that are that are really interesting. So first, unlike Alzheimer's disease, which tends to be a little bit more female predominant, the Lewy body dementias are male predominant. It's about 1.6 men for everyone woman. So, it's going to be a different presentation. It's going to be largely men and their caregivers are largely going to be their spouses. So, you're going to see sort of a different person looking, you know, staring on the other side of the table to you. It's going to be largely a male. And the other thing that's really interesting is that almost all of the series, case series, case reports, clinical papers are in predominantly white populations. So, this lends to some interesting things. So, you know, is the disease less common in African Americans and other minority populations or are we just really bad at ascertaining the disease? You know, many of the case reports in Alzheimer's disease include African Americans. In fact, we know that African Americans may be at a twofold increased risk of developing Alzheimer's disease compared to nonHispanic whites, probably due to vascular risk factors. But in case series of Lewy body dementia, almost all the patients are non-Hispanic white. There also seems to be a higher risk in Asian populations, and in fact, some of the very earliest case reports were from Japan. Is this a case ascertainment problem or is this really a disparity in how the disease presents? And I think those are really important questions that still need to be asked. I know as researchers, we struggle to try to develop cohorts that could help us understand that. I would say in my twenty five years of seeing these patients, I would say the large percentage of them, and I've seen a lot of them, have been no-Hispanic white. Dr Weathers: So, so definitely more research needed in this very important area. So, moving on to somewhat of a personal question, I always, this is such an honor. I always talk about that I get to have this time to sit down with the authors of these outstanding articles and learn not only more about their subjects, but about them as people. I had shared during my last interview that my paternal grandmother had Alzheimer's disease, and unfortunately also my maternal grandmother actually did as well. In preparing for this, I had listened to one of your previous interviews and learned that you also have a personal connection that led you to this subspecialty with several family members impacted. How has this connection inspired your research and your interactions with your patients? Dr Galvin: Yeah, I mean, so my personal connection was that my maternal grandfather had Lewy body dementia. So, I grew up in a two family home in New Jersey. My grandparents lived on the second floor. We lived on the first floor. I wass very close to my grandparents. I'm still close to my grandmother, who's a hundred and three years old. But when I was a high junior in high school, my grandfather was driving me home from a swimming practice. I was thinner, fitter and more athletic at that point in my life, and he made the world 's slowest left hand turn and we were broadsided. So luckily no one was hurt. But I remember because I was sixteen at the time and just learning how to drive us, Grandpa, what happened? And he's like, oh, the car didn't react. Or, you know, he was blaming the car. And I didn't think much of it because, you know, I was sixteen years old. Sometime after that he was at work, and he was a greaser. So, he would climb through the machines at Colgate Palmolive and keep them all moving. And so, he was at work and he fell off a ladder and then broke his ribs. And in the emergency room, when my grandmother went to pick him up, the ER doctor turned to her and said, how long has your husband had Parkinson's disease? And she's like, what are you talking about? And then that was the first time that all of us had noticed his rest tremor. And the reason he turned the wheel so slow is because he was Bradykinetic. And so then over the next few years, he progressed in his motor symptoms. And then as I got into college, he developed the cognitive symptoms. And so, by the time I had finished medical school that was doing my residency, he was no longer oriented to time. So that even though I had finished medical school, I was in my neurology residency, I was married and with children, I was still in college at that time for him. So, he would always ask me, you know, have I heard anything from getting to medical school and the like. So, I got to watch this person who I grew up with go through all of the different stages of disease. And then eventually he developed lots of hallucinations. And although he was relatively immobile, he experienced a hallucination and jumped out of his chair, fell down, and broke his hip. And so, he underwent a hip replacement, being rather severely demented, and then passed away in the rehab hospital. As I was living this with my grandparents, the one thing that my grandfather, while he could still communicate, and that my grandmother continued to say to me, you know, up until fairly recently was, you know, what are you going to do about this? You know, we're counting on you to make a difference. And so, a lot of my research is really focused on how I can make a difference for people. One, to make sure they get diagnosed properly. Two that we would have something to offer the patient and the family. And three, we can provide hope that we are actually going to come away with effective treatments to make a difference in their lives. Dr Weathers: Well, that is really inspiring. And I think you have really done that in your work. I always like to end these conversations on a hopeful note. So, what are the developments that are on the horizon in terms of diagnosis and treatment of Lewy body dementia that you are most excited about? Dr Galvin: Well, I think there are three things that are of great interest right now. I mean, there's lots of things, but I think three things of great interest are, one, on the diagnostic side is that we now have assays that allow us to assess synuclein in body fluids and body tissues. So, we can measure synuclein seeding assays in the spinal fluid and we can visualize Lewy bodies through skin biopsies. And that's a tremendous advance because we were really, really limited otherwise to using indirect evidence, and the only indirect evidence we had was abnormalities on DAT scanning. So, we're looking at dopamine deficiencies. But as I mentioned earlier, that's very abnormal in Parkinson's disease. But in dementia with Lewy bodies, it's a little more subtle. So, the extent of dopamine degeneration in- particularly in early DLB is limited. So, you have to look very carefully. If we're not doing quantitative DAT scan imaging, then you may miss those subtle changes. So, I think that being able to directly visualize either synuclein seeding or synuclein aggregation has really changed the game. Plasma assays, blood-based biomarkers are probably a little farther away because they're- the red blood cells have a lot of synuclein and so it interferes with the ability to get a good sensitive assay. But I do think in the next couple of years we will see PET ligands that also bind synnuclein. So, I think diagnostically we're going to be able to provide better, earlier, and more precise diagnoses. From a treatment perspective, traditionally we've just borrowed medicines from other fields to treat symptoms, but there are a number of disease-modifying trials that are ongoing. I was fortunate to be the academic PI on two very large NIH grants where we test tested disease modifying medicines. Both of those studies are fully recruited and we should get a readout toward the end of 2024 or the beginning of 2025. So very, very excited about that. I also am fortunate to be MPI an NIH grant where we're just going to be testing the first inhuman synuclein vaccine. So very, very excited about the potential to offer disease-modifying medicines and to fulfill the promise that I made to my grandma and grandpa twenty years ago. And I think the third thing is that right now there's a little bit of like an emerging controversy about developing some integrated staging paradigms between the movement disorder world and the cognitive world. And so, while those paradigms are currently published, you know, not everybody agrees with them. But I think whether I like that staging paradigm now or not, the fact that we're coming together and trying to develop some unified staging paradigms, I think, is going to make a big difference in increasing the ability for clinicians to make early diagnoses that are more precise so that we can either get people into clinical trials or into clinical treatment protocols at the earliest possible time. And that's going to make all the difference in the world for the patients and their families. Dr Weathers: I think that was a fantastic answer. Really, all really exciting things that I think are all, I normally, I say on the horizon. I'm thinking, you know, pretty far ahead. And I think the really wonderful thing is that all of these are either here now or very, very close to being here. So, definitely a very positive way to end this discussion. Well, Jim, thank you so much for taking the time to speak with me today. Dr Galvin: Thank you. This was wonderful. I hope the listeners found this enjoyable and interesting and read the Continuum issue. I think it's going to be the latest and greatest on what we know about the dementias. Dr Weathers: Again, thank you again, Dr Galvin, for joining me on Continuum Audio. Again, today I've been reviewing Dr James Galvin, his article on the Lewy body dementias, dementia with Lewy bodies, and Parkinson's disease dementia appears in the December 2024 Continuum issue on dementia. Be sure to check out Continuum Audio episodes from this and other issues. And thank you to our listeners for joining today. Dr Monteith: This is Dr Teshamae Monteith, associate editor of Continuum Audio. If you've enjoyed this episode, you'll love the journal, which is full of in-depth and clinically relevant information important for neurology practitioners. Use this link in the episode notes to learn more and subscribe. AAN members, you can get CME for listening to this interview by completing the evaluation at continpub.com/AudioCME. Thank you for listening to Continuum Audio.
In this episode, Chris, David, and Mark speak with Vance Merolla and Greg Corra from Colgate-Palmolive. They explore the company's sustainability efforts broadly and key in on the challenges of redesigning something as common as toothpaste tubes to make it recyclable. They also discuss the difficulty of changing habits and systems to ensure more of now-recyclable tubes actually gets recycled! It's a journey of years, requiring remarkable in-house expertise and considerable system collaboration, and it offers multiple lessons for steps other companies might take to design and support circularity.
Ann Tracy, chief sustainability officer, and Lauren Richardson, chief procurement officer, of Colgate-Palmolive, join ESG Talk with Alyssa Zucker to discuss how collaboration and innovation drive sustainability in the CPG industry. They share insights on Colgate-Palmolive's journey as the first multinational consumer company to have net-zero goals approved by the Science Based Targets initiative (SBTi) and how teamwork and creativity help reach sustainability goals.
In this episode of 'Inspired to Lead,' host Talia Mashiach speaks with Rena Nickerson, General Manager at Quaker Canada, a division of PepsiCo. They discuss Rena's journey from Manhattan to her successful career in business leadership, overcoming challenges and shedding light on her experiences at Heinz, Colgate Palmolive, and SodaStream. Rena offers insights into her leadership style, balancing a corporate career with family life, the importance of mentorship, and the unique challenges and rewards of being a Jewish woman in the corporate world. Listeners also gain valuable advice on self-belief, dealing with potential failure, and striving for professional and personal excellence. 00:00 Introduction to Inspire to Lead 01:40 Meet Rena Nickerson: A Journey in Business Leadership 02:20 From Manhattan to Toronto: Rena's Personal Background 03:00 Early Career and First Job at Heinz 06:31 Challenges and Lessons at Heinz 09:13 Transition to Colgate and Career Growth 14:25 Balancing Family and Career 17:29 Leadership Philosophy and Practices 20:26 Empowering Leadership and Openness 21:29 The Impact of COVID on Leadership Styles 21:52 Creating a Culture of Diversity and Development 23:00 Discovering Your Superpower 25:05 The Importance of Mentors 29:36 Building a Successful Team at SodaStream 32:46 Balancing Religious Observance in the Corporate World 36:43 Advice for the Younger Generation 39:12 Final Thoughts and Gratitude Powered By Roth & Co The JWE For guest suggestions, please email Talia: podcast@thejwe.org
I'm honoured to welcome Claire Seeber to The Debra Shepherd Podcast this week. Claire is a Career and Leadership Coach, Trainer, Speaker, Podcast Host and Author of the book 'Less Hustle, More Happy'. Claire is an expert in career development and leadership and blends her experience in business, HR and communications to ensure that people are better able to show up and have the most impact on themselves, their teams and their organisations that they can feel proud of. Claire has worked with or for some of the world's most well-known brands including NBC Universal, Fortescue Metals Group, Chevron, Superdry, Mineral Resources and Colgate-Palmolive. Claire has also been featured in Huffington Post, Business News, The West Australian and Take 5. Claire believes that we can do serious work, but not take ourselves too seriously, and she aims to bring that attitude into everything she does. In this episode, Claire shares her incredible business story and we talk about her book, ‘Less Hustle, More Happy'. HIGHTLIGHTS The heart of Claire's book, Less Hustle More Happy. Redefining your definition of success. Contributors factors and layers that lead to disengagement at work and business. The importance of integrating more human being and less human doing in the way we work. The future of work and the importance of flexibility and adaptability. Claire discusses the shift in conversations around how we work resulting from a multi-generational workforce and the pandemic. How relationships accelerate growth. Why having a career strategy is essential. How to create a happiness culture where people come first. Plus, more! LEAVE A REVIEW ON APPLE PODCASTS If you enjoy the podcast, leave a 5 star review. Let me know your favourite episode, interview, biggest takeaway or most inspiring moment. Follow or subscribe to the show to be notified when new episodes are released. SHOW NOTES Get all episode show notes here: www.debrashepherd.com.au/debra-shepherd-podcast CONNECT WITH CLAIRE www.claireseeber.com.au Instagram @eatingyourcaketoo CONNECT WITH DEBRA www.debrashepherd.com.au Instagram @_DebraShepherd Get my FREE audio: The Power of Simplicity. 9 powerful reasons why simplicity will transform your life and business. www.debrashepherd.com.au/the-power-of-simplicity
In this captivating interview, Sunita Bangard, the Group Head of Consumer Insights and Brand Development at the Aditya Birla Group, shares her remarkable marketing journey spanning over three decades. From her early days at Colgate and Lintas to her transformative roles at L'Oreal, Unilever, and Idea Cellular, Sunita's story is a testament to her ability to continuously reinvent herself and her approach to brand building. She discusses how her "why not" philosophy has challenged conventional wisdom and led to groundbreaking brand strategies. 00:34- About Sunita Bangard Sunita is the group head of consumer insights and brand development of the Aditya Birla group. She was earlier with Colgate Palmolive, L'Oreal, Unilever, Godrej, and Lintas advertising. She's been awarded, recognized, and felicitated several times. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support
The pressure to achieve omnichannel growth profitably is on, and it's changing the way brands need to operate. Jamie Schwab, now Vice President, Global Digital Commerce at Colgate-Palmolive, has lived through the stages of ecommerce from being the secret side show to its role as a driver of growth at companies like Unilever, Newell, and Dole. Now he leads a center of excellence for the people, process, data, and tech that will achieve the expected profitable omni results through enabling the best omni consumer experiences. It's an exciting and challenging journey, and Jamie joined the podcast to share the details.
Tras dos años de trabajo, liderado por la Fundación Ellen MacArthur y WWF, más de 230 empresas globales como Coca-Cola, Colgate-Palmolive, Nestlé, Unilever, Pepsico, L'Oréal, ONGs y entidades financieras se han unido en la Coalición Empresarial por un Tratado Global para los Plásticos.See omnystudio.com/listener for privacy information.
Welcome to the Corporate Treasury 101 podcast!In today's episode, we discuss Treasury Regionalisation Best PracticesKatarzyna Stefanska-Balos, a seasoned finance expert specializing in global cash management and FX operations, plays a key role in Treasury Operations at Colgate Palmolive's European Treasury Center.Colgate-Palmolive, a global leader in consumer products, is shaping a healthier future for people, pets, and the planet with innovative, sustainable solutions that enrich lives and strengthen communities.In this episode, we discuss Treasury regionalization insights from Colgate-Palmolive.Coordinating front office and back office operations.Centralizing key treasury functions like FX management.Enhancing efficiency through regionalized treasury models.Key advice for treasurers on regionalization strategies.Whilst at AFP,We've been doing this podcast for two years and half now and the most listened to episodes are always the ones talking about career and certifications in treasury. So we decided to partner up with the AFP, the Association for Financial Professionals, so we can offer you a $100 discount code on all of the AFP's products. This includes, of course, the CTP, the Certified Treasury Professional, which is hands down the most renowned and recognized certification in treasury out there.With all that being said, please welcome, Katarzyna Stefanska-Balos.Links & References:Katarzyna Stefanska-Balos on LinkedIn: Click Here Colgate-Palmolive Website: Click Here__________________________Learn the fundamentals of corporate treasury by downloading our free ebook at www.corporate-treasury-101.com Connect with us on LinkedIn: https://www.linkedin.com/company/corporate-treasury-101/ If you have any questions or topics you want us to tackle in the future, reach out to us on Instagram or email us at contact@corporate-treasury-101.com ----------------------------------------------------------------------------------Get $100 off any AFP product, including their CTP Exam Prep Platform, using our discount code! Find this and More on our partner's pagehttps://lnkd.in/dFKQiveh
Colgate-Palmolive's Brigitte King breaks down steering a global giant through digital transformation. She explores the value of connected TV and its data-driven addressability, why she thinks the marketing funnel looks more like a seesaw and how she's thinking about riding the retail media wave. Episode TranscriptPlease note, this transcript may contain minor inconsistencies compared to the episode audio.[00:00:00] Ilyse: I'm Ilyse Liffreing. [00:00:01] And I'm Damian Fowler. [00:00:06] Damian: And welcome to this edition of The Current Podcast. This week we're delighted to talk with Brigitte King, the Global Chief Digital Officer at Colgate [00:00:11] Ilyse: Brigitte King, the Global Chief Digital Officer of Colgate. [00:00:22] Damian: Of course, these days Colgate Palmolive is a thriving global company with an extensive portfolio of products and billions of customers worldwide. We [00:00:30] Ilyse: of customers worldwide. [00:00:33] Brigitte: global remit in a world awash with data. So Brigitte, [00:00:36] Damian: So Brigitte, let's start. Um, what are the main challenges and opportunities for CPG brands, right now in a world where the shelf is digital and it's extremely competitive? [00:00:46] Brigitte: first, thank you for having me. I'm thrilled to be here. And I did love that, 1800s, date you threw in there. [00:00:52] Um, just for context, you know, we are, a company with a lot of legacy brands and a lot of longevity, and that's actually something great for [00:01:00] the company. but we've got dynamic change ahead of us. And what's fantastic is the company recognizes that. So they've embarked on a digital transformation, a data and analytics transformation, the kinds of things that we need to do to really modernize our brands in a digital first world. [00:01:17] So we do have challenges, like you said. I think that CPG brands have been, somewhat late to the party in terms of really, Getting to the digital and data transformations that we need to do. But by no means are they shy about it. I think everybody has embarked on that change management journey. And the great thing about Colgate is we started it, you know, many years ago and certainly with a lot of speed the last four years. [00:01:42] And the challenges are around modernizing how we reach consumers. the challenges are around making sure we care about the digital shelf as much as the physical shelf. And we sell toothpaste in cartons and tubes and it's on the shelf. But it's been pretty incredible, certainly post, the pandemic, [00:02:00] how quickly we had to master selling online. [00:02:03] And it is a very different skill. It's a very different capability. It requires content. It requires, mastery of the algorithm. It requires working with your retailers in many new and different ways. But I'm really proud to say that, with 15 percent econ penetration of our total sales, we're getting the job done. [00:02:20] Damian: So could you say a little bit more about the opportunity of digital transformation? What does it mean? [00:02:25] Brigitte: Sure. For us, what it means is, is strategically making sure that we can start outperforming in digital commerce. And that means whether it's last mile delivery, or whether it's with our e retailers, or whether it's with our D to C businesses, which we have skin care brands and our skin health division, PCA Skin, L to MD, Philorga, those are all online direct to consumer businesses. [00:02:51] So digital commerce runs the gamut, is my point. And strategically, it means we want to learn to do better. And I'll perform category and [00:03:00] market growth in that arena. The second big pillar of digital transformation is really making a step change in the way we plan, deploy, and use our digital media. So we are a business, as you said, grounded in many years of legacy, that has often been TV first and TV heavy, and that's no longer the case. [00:03:21] Colgate Palmolive globally is weighted over 65 percent in digital media at this point in time. So we have had to do a lot to upskill. Our teams and really make sure that our digital media is working every single dollar as best as we can. I'm very proud for the teams on the ground to say that the R. Y. S. [00:03:41] Have been very positive. And so that means we're really mastering how we do business in digital today. We want [00:03:46] Damian: We want to ask you a little bit about that upskilling later on in the podcast. But I wanted to have a quick question, you know, I'm talking about legacy brands. And I know that, just for instance, one of the toothpaste brands, Colgate's toothpaste [00:03:58] Brigitte: Yes. [00:03:59] Damian: it's about the most [00:04:00] famous toothpaste brand. [00:04:02] You get, how does better marketing or digital marketing even drive brand loyalty for say, those toothpaste customers? Aren't they already loyal? [00:04:11] Brigitte: Not all of them, right? So we have, of course, loyal Colgate users. We also have people who switch. and we have people to grow your brand that have to actually come in to the brand and to the category. [00:04:22] So if you think about, let's get pragmatic. You think about One of the, um, what we call need states of toothpaste is what do a lot of people want? Whiter teeth, right? So, they're looking for whitening products, whiter toothpaste that whiten. And what you see in search terms, is a lot around where the discovery journey begins. [00:04:43] And so you also can understand how they're searching. Well then, the job of a marketer today is not to only understand those trends and those keywords, but to develop the content. that is relevant to those search, behaviors that are going on. And then guess what? You have to then deploy the content [00:05:00] on all the right channels and in the right touch points to be present when the consumer is searching for information and researching about whitening, but then more importantly, how do you get into their consideration set, right? [00:05:12] Into the mental availability of, I'm interested, oh Colgate has something, let me go a little deeper here. And then the moment of truth online, right? Which is the moment of conversion. And I don't mind if they convert, and none of us do, right? On a physical shelf or a digital shelf. The point is to get their attention and to get into the consideration set. [00:05:33] to prove that you have great ratings and reviews, great product benefits that they're seeing on the PDP product detail pages, and you will move them to the point of conversion, be it physical or virtual. [00:05:44] Damian: I like that. [00:05:46] Brigitte: Yeah. Now, as [00:05:47] Ilyse: know, retail media is absolutely exploding and along with that retail data. How is retail data and the opportunity of RMNs helping you with more precise targeting of potential customers? So this [00:05:59] Brigitte: [00:06:00] So this is, you know, the, what I call the topic du jour, right? Retail media, networks and what's happening with the explosion of retail media. I'm very, pleased to say we're actually ahead of this curve. we are investing in retail media. [00:06:11] We are experimenting, with retail partners and it's an incredibly dynamic area. But you know, what's fascinating about it is it gives you closed loops. Sales, right? You can really go from attention to consideration to discovery, and you can basically close the loop and see, did what you do actually impact the bottom line or that final moment of truth? [00:06:34] So that's exciting. But I do want to say that even with the explosion of retail media, we are brand building for the long term, which means we have to think about how retail media works and plays in the larger holistic media planning process. So you really need to think about how you're growing your brand long term and not just on one person's retail media network. [00:06:56] Damian: That's interesting. [00:06:57] Ilyse: To what extent would you say it's like a [00:07:00] game changer for CPTs? I think it [00:07:02] Brigitte: I think it is. I think that it's got all this buzz for a reason, right? And I think it's because we can start to see closed loop sales attribution in ways that are much more difficult to track elsewhere. and you can really partner with retailers who are getting more and more sophisticated about their data sets and how they partner with brands and manufacturers to build businesses. [00:07:25] So in many ways, it can absolutely be a win win situation. but you also have to think about your brand long term and make sure you're not only looking to invest in one place or with one retailer. So we're learning a lot. We've got great partnerships with our retailers. They're leaning in. We're leaning in. [00:07:42] So it's an exciting time. [00:07:44] Ilyse: Is it helping to drive more, say, direct to consumer campaigns? And does Colgate Palmolive have any of those coming up or any successful ones under their belts as it is? [00:07:56] Brigitte: I think we've definitely, we're still in that experimenting stage. We're definitely [00:08:00] learning. but yeah, we have a strategic eye towards how we're going to do this and how we're going to make sure that we get to really drive traffic to our brands. and make sure that also our data gets smarter and more enriched as we go. [00:08:12] The whole point is to basically. Do for the consumer, meet their needs and meet them where they are and do what they need. And as you partner with your retailers, if you're both with that mindset, you generally make smarter decisions with your data. You mentioned, [00:08:25] Damian: you mentioned, you know, meeting the consumer where they are and also about the different nuances of brand building across all the different touch points. [00:08:34] I know that e commerce is growing. There's a lot of talk about the importance of, commerce advertising, e commerce strategy, and how that engages the consumer. But that also impacts how creative rolls out in the end stage. is that something that's part of your consideration under your remit as a, as somebody who's transforming digital marketing for Colgate. [00:09:14] Brigitte: And the most fascinating thing about content today is it's truly being what I call atomized. You just need more of it faster all the time. You need to create it with velocity. and I always talk about the three V's volume, velocity and variety of content. You need that. So our team equally is trying to make sure we have the technology underpinnings and the infrastructure, to get content deployed at scale. [00:09:39] So that means using dams, digital asset management systems really well across our global organization. And that means, 200 countries and territories. It's no small project. And then really working on making sure it's content that is good. So first it's having it and deploying it correctly. [00:09:59] Then it's [00:10:00] making sure it's good content and good creative. So partners of ours that are really helping us score creative with AI and ML. So we really do know that it's tagged correctly, but that it's actually scored to win, and it's AB tested. [00:10:14] So all of those things are creating a sophistication now in our creative and content wheelhouse that allow us to get where we want to go. What you said, which sounds so easy. Content in the right place at the right time. Yeah, [00:10:25] Damian: how are you adapting your approaches across all these channels that you're talking about across, including the physical store? [00:10:33] Brigitte: So I think it's less about adapting. I think what we're doing is we're retrenching. We are making sure that we understand what is driving these categories. for consumers to begin with. So that means really good consumer decision journeys, studying those, making sure we have a very thorough grasp of the insights and the people centricity around those insights about why people are coming in, why people [00:11:00] are leaving, what they're looking for when they're there. [00:11:02] So if you think about it, you're retrenching into what I call good old fashioned consumer insights. And you're, but you're doing it in a new, way. You're doing quant data, qual data, you're doing digital data, you're doing social sentiment, you're getting an understanding of what's really happening. [00:11:17] And then you're looking to understand what your brand objectives are, or you're responsible for basically strategizing around those to meet the needs of the business. And then you plan your multi touchpoint channel strategy. So there's a lot of work. Diagnostic work that goes on before you ever get into which channel do you want to be on? [00:11:39] what are you trying to get done? it has to be thoughtful because as you know, there's never enough money to go around. and we need to make sure that every dollar we spend to build our brands now to meet both short term goals and long term goals is put in the right place with thoroughness and analytical skills and capabilities and insights. [00:12:00] Ilyse: Now, of ecommerce and retail data, we hear a lot of talk about the collapse of the marketing funnel, that merging, you know, of brand awareness and performance. [00:12:13] Do you have any good metaphors or perhaps models for the way marketing works or should work today? What was the good one that we've heard before, Damian? [00:12:23] Damian: infinity [00:12:24] Brigitte: Yes, the loop. I was going to talk about the loop and not the [00:12:28] Damian: Oh, I don't want to, you know, pre think. You say what comes to mind, what works for [00:12:33] Ilyse: I mean, we've heard, yeah, infinity loop or like black hole even. [00:12:39] Brigitte: So look, I, was trained as a classic brand marketer, and I've worked on digital, for most of the second half of my career, shall I say? So I'm very conscious of, there is a lot to say about the funnel and that it is true, right? The funnel exists for a reason. and it was. [00:12:57] Classified that way because [00:13:00] you have to start from a place of awareness to get to consideration of your brand, to get to purchase, and then to ideally get to loyalty, right? We call that ACPL at Colgate. But I think what's really unique now is you can't just care about awareness. You have to care about getting attention. [00:13:16] And you can't just care about being considered. You have to be in the consideration set. with a lot of different things that affect it now than before. Before it was manufacture a message out. Now, people are reading ratings and reviews. So, as I said earlier on whitening, if they don't read positive ratings and reviews on whitening, I'm going to fall out of the consideration set. [00:13:39] And purchase, used to be fundamentally, the zero moment of truth was at the physical shelf in the store. That's no longer just the case. So the moment of truth can happen anywhere, and on any platform. And, right, it's not just e comm. It's also checking out on, TikTok, and being able to [00:14:00] purchase on social channels. [00:14:02] And that has also changed the mix because a brand now has to exponentially be better and present in all of those places. [00:14:09] but you raised a really good question around how do you think about brand and performance. And I think that they're very different and we, I've seen a lot of studies and I've read a lot about People talking about let's go back to just the basics of brand marketing. [00:14:24] and then there's a lot of people who are just diehards on performance marketing is where it's at, right? It's data driven, it's got KPIs, you can see things working in real time. I think you need a blend of both. I think that what you really have to be doing today, whether you're driving a digital transformation, marketing or a business transformation in general, you need to be balancing all the time. [00:14:46] And for me, it is striking the balance, I think about a seesaw. Really between brand on one side, performance, brand marketing on one side, performance marketing on the other, and instead of one tipping too far, [00:15:00] balancing the two. I think that's how you get to both short and long term brand building. [00:15:04] Damian: perfect. I love that. That's a new one. [00:15:06] Ilyse: Yeah, that's a good one. That's [00:15:06] Brigitte: right, it's not a loop, it's a seesaw. [00:15:10] Ilyse: now, speaking of like the marketing mix, to what extent are digital channels like connected TV and, of course, ad tiers on streaming platforms important to that marketing mix? I know even with like retail now and retail media, it's, as far as, identity and everything, retail and CTV are kind of merging together as well. [00:15:36] as channels that are almost uniquely suited for each other, in a sense, but curious what you have to say about that. Look, [00:15:44] Brigitte: I think media has changed so much and everyone is trying to keep up and make sure that we understand what I call where the eyeballs are going. And I think that CTV specifically is, as you know, um, Growing exponentially. A lot of investment going in that [00:16:00] area. And we are as well experimenting there, and we have a lot of brands who have invested in connected TV because it's more data driven. [00:16:09] It's addressable, it's targeted, and we can see how it performs. And generally, again, we measure our ROIs against all of our touch points and we have found it is very performant. So we will continue to invest there. It's bringing new people into our brands, Hills specifically, pet food for Colgate. We do a lot of CTV and it's, performing really well for them. [00:16:33] So we're really learning how to do what I would call data driven decision making, data driven targeting. and get the measurement that proves that cycles really working for us, and it's been terrific. I mean, Colgate as one of the classic CPGs. That's hundreds of years old. actually recently posted, 9. [00:16:52] 8 percent organic sales growth. So we really are driving the base business with a lot of these new strategies. [00:16:58] Damian: And from your point of view, [00:17:00] I'm assuming that measurement portion is better. Is just the accuracy of the measurement is getting better. The data signals are getting better. Yes, absolutely. But it's also giving [00:17:11] Brigitte: everyone a whole lot more data to have to handle, hygienate, stitch together and master. And that's the complexity in a lot of this as well. And these transformations always have what I call a lot of data exhaust, a lot of data spinoff, and you have to be equipped in your organization to start mastering and managing that kind of data. [00:17:33] Ilyse: What kind of data? Like, where does it go? it sounds like trash you just like have to take out. [00:17:42] Brigitte: So, we are, definitely looking to make sure that we put our data in a data cloud. we are looking at consumer data platforms, CDPs, because we do understand that's a place where we can stitch data together to give us a better view of the consumer. [00:17:56] We're strategizing around, unknown and [00:18:00] known data sets. first party, second party, third party data. So all of those things are coming together, strategically for us to be able to drive data driven marketing. [00:18:14] Damian: upskilling your employees. And this comes at a time when there's a ton of emphasis on AI, you know, as a friend or a foe. So, why is that important to you to place that emphasis on the people who work, in the company? Why is digital upskilling such an important, job, I guess, for you? [00:18:33] Brigitte: So it's the beginning of the whole conversation. there is a need to make sure that all of our employees around the world have access to continuous improvement and upskilling and learning. And so as we drove a digital transformation, we needed to bring everybody along with the journey. But nobody can come along if they don't understand some of the basics and the principles, not just the why of what we're doing, but the what it means. [00:18:58] So Colgate Palmolive [00:19:00] invested a lot of time and money into upscaling its own employees. And then we did, fun stuff. We badged people who took X amount of courses. we allowed them to post that on LinkedIn, because they should be proud of upscaling themselves. And it's really good for their careers and their own self development. [00:19:17] But it's also a dynamic for creating change, right? Because as you learn more, you can actually make different decisions Transcribed Act differently. Ask the right questions. Push your teams to make sure we are competing and marketing in a digital age effectively for our brands. So upskilling was everything for us. [00:19:35] and it's really also about Colgate's belief that we should invest back in our employees. this is about raising all boats. So as I also drove a digital transformation, I recruited a lot of talent into Colgate Palmolive, but equally important to all of us was upskilling the teams that we had. [00:19:52] It's reassuring to hear at a time [00:19:54] Damian: a time when, you know, there's all this chat about AI, but it's nice to hear. [00:19:57] Damian: And [00:20:00] that's it for this edition of The Current Podcast. We'll be back next week, so stay tuned. [00:20:04] Ilyse: The Current Podcast's theme is by Love Caliber. The current team includes Cat Fessy and Sydney Cairns. [00:20:11] Damian: And remember, I'm Damian. [00:20:13] Ilyse: I'm Ilyse. [00:20:14] Damian: And we'll see you next time. And if you like what you hear, please subscribe and leave us a review. Also, tune in to our other podcast, The Current Report.
We're in the countdown to the 2024 INFORMS Annual Meeting, in Seattle, Washington, October 20-23, when more than 6,000 INFORMS members, students, prospective employers and employees, and academic and industry experts will share the ways O.R. and analytics are fueling Smarter Decisions for a Better World. Joining me to give a sneak peek of this year's meeting is Ann Tracy, Colgate-Palmolive's Chief Sustainability Officer. Ann leads Colgate's Global Sustainable Strategy and Key Initiatives, integrating a strong technical foundation across their Enterprise Sustainability and Social Impact Strategy Core Ambition Pillars – driving social impact, helping millions of homes, and preserving our environment.
A new week means new questions! Hope you have fun with these!Beyonce and Andre 3000 covered Amy Winehouse's Back to Black for the soundtrack to what 2013 film?According to chartable.com, what non-speaking podcast is the fifth most popular podcast in the usa as of 10 September 2024?In 1889, what replaced the Washington Monument as the world's tallest structure?Which Disney princess wore a pink dress when it wasn't being turned blue?"Portrait of the Artist as a Young Dog", was written by what Welsh poet in 1940?A compound of what metallic element, with the symbol Sr and refined from celestite, is used to create bright red fireworks?Cortland, Winesap, Jonagold and Empire are all types of what fruit?Which color is vermilion a shade of?What is the name of the fantasy world in which The Legend of Zelda series is primarily set?Though it can mean a pre-production microplastic pellet, the term nurdle can also mean a blob of what, according to a lawsuit between Colgate Palmolive and GlaxoSmithKline?Which French impressionist created the piece "After the Bath, Woman drying herself?"MusicHot Swing, Fast Talkin, Bass Walker, Dances and Dames, Ambush by Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/Don't forget to follow us on social media:Patreon – patreon.com/quizbang – Please consider supporting us on Patreon. Check out our fun extras for patrons and help us keep this podcast going. We appreciate any level of support!Website – quizbangpod.com Check out our website, it will have all the links for social media that you need and while you're there, why not go to the contact us page and submit a question!Facebook – @quizbangpodcast – we post episode links and silly lego pictures to go with our trivia questions. Enjoy the silly picture and give your best guess, we will respond to your answer the next day to give everyone a chance to guess.Instagram – Quiz Quiz Bang Bang (quizquizbangbang), we post silly lego pictures to go with our trivia questions. Enjoy the silly picture and give your best guess, we will respond to your answer the next day to give everyone a chance to guess.Twitter – @quizbangpod We want to start a fun community for our fellow trivia lovers. If you hear/think of a fun or challenging trivia question, post it to our twitter feed and we will repost it so everyone can take a stab it. Come for the trivia – stay for the trivia.Ko-Fi – ko-fi.com/quizbangpod – Keep that sweet caffeine running through our body with a Ko-Fi, power us through a late night of fact checking and editing!
On this episode, Jessica Schmidt from Colgate-Palmolive joins the show to shed light on their company culture, internship experience and what their goals for their interns are.
Investors snapped up consumer staples such as Coca-Cola and Colgate-Palmolive amid concerns over a potential slowdown in the US economy. Abu Dhabi's oil company Adnoc could offer €14.4bn for German chemical group Covestro, and the European Central Bank cut interest rates to 3.5 per cent. Plus, people in Los Angeles are encouraged to park their car obsession ahead of the 2028 Olympics, and amateur astronauts completed the first private spacewalk. Investors pile into Coca-Cola and Colgate as recession fears grow Abu Dhabi closes in on German group that helped ‘invent chemistry' ECB cuts interest rates to 3.5% Can LA end its love affair with cars? Astronauts complete first private spacewalk The FT News Briefing is produced by Niamh Rowe, Fiona Symon, Sonja Hutson, Kasia Broussalian and Marc Filippino. Additional help from Peter Wells, Persis Love, Michela Tindera, Breen Turner, Sam Giovinco, Peter Barber, Michael Lello, David da Silva and Gavin Kallmann. Our engineer is Monica Lopez. Topher Forhecz is the FT's executive producer. The FT's global head of audio is Cheryl Brumley. The show's theme song is by Metaphor Music.Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.
Helen Wolf, Senior Director, Global Consumer Experience Insights at Colgate-Palmolive discusses how insights leaders have to zoom out for the big picture and zoom in for the detail that powers it, how to guide innovation by following the sun and shares why she believes joining multiple sources of learning is the skill that will differentiate insights professionals.
#228 Google | Digitale Transformation mit Herz | Nina Michahelles | DirectorNina Michahelles über Leadership und die Zukunft der ArbeitIm Startcast Podcast spricht Max mit Nina Michahelles, Director bei Google und Expertin für digitale Transformation in den Bereichen Consumer Brands, Healthcare, Banking & Insurance. Nina teilt ihre beeindruckende Karriere, die sie von führenden Positionen bei Henkel, L'Oréal und Colgate Palmolive bis hin zu ihrer aktuellen Rolle bei Google geführt hat.Das Gespräch taucht tief in die Themen Arbeitsbedingungen und Work-Life-Balance ein und wie Unternehmen attraktiv für talentierte Mitarbeiter bleiben können. Nina betont die Bedeutung von Vorbildern in der Arbeitswelt – sowohl männliche als auch weibliche – und spricht offen über die Notwendigkeit, dass Männer eine aktive Rolle in der Elternschaft übernehmen. Sie beleuchtet, wie Frauen in Führungspositionen sichtbarer werden und als Role Models fungieren können.Nina gibt auch Einblicke in ihre Arbeit bei Google Ads, wo sie eng mit globalen Partnern zusammenarbeitet, um digitale Transformationen voranzutreiben. Sie spricht über die Bedeutung von finanzieller Unabhängigkeit, offener Kommunikation und dem Mut, sich neuen Herausforderungen zu stellen. Als Quereinsteigerin teilt Nina ihre Erfahrungen und betont, dass Ehrlichkeit und Leidenschaft oft wichtiger sind als reine Fachkenntnisse.Takeaways:Digitale Transformation: Wie Nina Michahelles bei Google die Zukunft der digitalen Arbeitswelt gestaltet.Führungsrollen und Vorbilder: Die Bedeutung von Frauen in Führungspositionen und die Rolle von Männern in der Elternschaft.Work-Life-Balance: Strategien zur Schaffung eines attraktiven Arbeitsumfelds und zur Förderung von Work-Life-Balance.Karriere und Leidenschaft: Warum Ehrlichkeit und Leidenschaft im Berufsleben oft wichtiger sind als reine Fachkenntnisse.Veränderung und Wachstum: Ninas Ansichten zu Veränderungen als Chancen und die kontinuierliche Lernkultur bei Google.Hör rein und erfahre, wie Nina Michahelles die digitale Transformation vorantreibt, Frauen in Führungspositionen stärkt und die Zukunft der Arbeit bei Google mitgestaltet! Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
On this week's episode of Modern Marketers, Colgate-Palmolive's chief digital officer Brigitte King joins Google's Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P's that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure.
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In this video, we expose the shocking truth behind Kamala Harris's controversial immigration policies and their impact on ICE. Former ICE Director Tom Homan reveals that under the Biden administration, only 4.4% of the 9.6 million migrants at the border were deported. Homan discusses the crisis within ICE, where agents face unprecedented restrictions and plummeting morale. We also dive into Kamala Harris's 2018 comments comparing ICE agents to the KKK and how they have influenced current policies. Plus, get the latest on Colgate-Palmolive's stock, which just received a buy signal. We break down the performance and potential investment opportunities. #KamalaHarris #TomHoman #BidenAdministration #ICE #BorderCrisis #ImmigrationPolicy #ColgatePalmolive #StockMarket #ImmigrationNews #ICEFailings #InvestmentOpportunities
Rebecca is the founder and CEO of Glacier, a recycling startup building AI and robotics to help recyclers, brands, governments, and other stakeholders measure and improve recovery rates for their highest-priority recycled commodities. Glacier works with several innovative recyclers across the US, major brands including Amazon, Colgate-Palmolive, Coca-Cola, and AB InBev, and municipal and government agencies including the City of Phoenix and Michigan Department of Environment. Glacier's circularity work has been featured in several leading publications, including CBS, NBC, Fortune, Axios, and TechCrunch. Rebecca is a Waste360 40 Under 40 winner. Prior to founding Glacier, Rebecca was a consultant at Bain & Company and advisor to several early- and growth-stage startups. She is also a mentor for the Google Circular Economy Accelerator. https://endwaste.io/ https://nexuspmg.com/
In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter are joined by Colgate Palmolive's Diana Haussling, Senior Vice President and GM of Consumer Experience and Growth, CMO and Amy Benford, VP GM of Integrated Marketing. Together, they delve into the transformative experiences and invaluable insights gained at the Cannes Lions International Festival of Creativity. The discussion navigates through the unique value Cannes provides, from serendipitous encounters leading to innovative partnerships to the pivotal role of retail media in contemporary marketing strategies. Diana and Amy emphasize how Cannes acts as a melting pot for creativity, data, and innovative collaborations, fostering an environment where groundbreaking ideas can flourish. They share anecdotes illustrating the serendipity of networking opportunities at Cannes, such as an impromptu meeting with Jay Shetty that blossomed into a fruitful partnership for Colgate Total. The conversation also highlights the importance of shifting from transactional interactions to visionary dialogues, allowing for the exploration of the art of the possible in brand marketing. Furthermore, the episode underscores the growing significance of retail media and its evolving role in the marketing ecosystem. Diana and Amy discuss the intersection of media, tech, and brand partnerships, shedding light on how retail media is no longer confined to the lower funnel but is now integral to creating a holistic storytelling experience. They also touch on the responsibility of marketers in the age of AI, emphasizing the need for ethical considerations and responsible innovation as the industry navigates this rapidly advancing landscape.Key Takeaways:The Value of Serendipitous Networking: Cannes Lions provides a unique environment where unplanned interactions, such as the encounter with Jay Shetty, can lead to innovative and impactful brand partnerships. Retail Media's Evolving Role: Retail media is transforming from a lower-funnel tactic to a crucial component of holistic marketing strategies, enabling brands to create comprehensive storytelling experiences.Responsible AI in Marketing: As AI becomes increasingly prevalent, marketers must prioritize ethical considerations and responsible innovation to shape the future of the industry positively. Hosted on Acast. See acast.com/privacy for more information.
— “Our mouths are the most efficient self-healing machines of all our tissues. We only need to treat them with respect and feed them lots of healthy foods. We need a new approach that feels like skin care: gentle, nurturing, and supportive. An approach that allows us to feel like we care about our mouths instead of scrubbing them out like we would a toilet twice a day. Let's show our mouths some love and respect.” Valeria interviews Dr. Camille Zenobia — She is Microbiologist, Oral Health Activist, Founder and CEO Os Salutem, Podcaster and Speaker. With over 14 years of experience in the field, Camille is a trusted authority in oral-systemic health. From her extensive research to her work with industry leaders like Colgate Palmolive, she has dedicated her career to understanding the connection between oral inflammation, microbial dysbiosis, and overall well-being. As an editor, author, and advocate for oral health education, Camille is driven by a passion for spreading awareness. She leads an upbeat podcast 'Let's Get Oral,' where she shares her knowledge, interviews oral health leaders and offers insights to empower both professionals and individuals to reconsider how we regard & address our oral health. With Camille's guidance, you can expand your understanding of the oral-systemic connection to improve patient connections and outcomes. To learn more about Dr. Camille Zenobia and her work, please visit: https://www.camillezenobia.com/, https://ossacare.com/ and https://www.instagram.com/oralhealthactivist/
Allen's impressive career spans from being an automation engineer at Colgate Palmolive to holding significant roles at Walmart, Tesla, and various tech companies. Tune in as we delve into Allen's journey, starting from his childhood in Long Island, his hands-on experiences in global manufacturing, and his transition into tech leadership as VP of Product at Dozuki.
Education about oral health is essential, as some individuals are unaware that cavities constitute a disease. In this episode, Dr. Maria Ryan, Chief Clinical Officer at Colgate-Palmolive, discusses the innovative approaches Colgate takes to oral health, like the use of arginine as a new tool alongside fluoride for reducing caries risk. She explores integrating oral health with overall healthcare, highlighting economic benefits, promoting collaboration between medical and dental professionals, and stressing the importance of educating both professionals and the public on oral-systemic health connections. Tune in and learn how oral health is not just about brushing teeth but can impact overall well-being and quality of life! Resources: Learn more about Maria Ryan here. Learn more about Colgate-Palmolive on their LinkedIn and website. Discover more about Colage's Know Your OQ program here. Check out the Think Oral Health website for more episodes!
On today's episode of the podcast I'm sharing a recent Marketing For the Now, where I talk with industry leaders from Colgate-Palmolive to Bugaboo to UPenn. if you've ever wondered how some of the top marketing leaders think about brand building vs. performance marketing, this is the episode for you. I hope you enjoy! --- Send in a voice message: https://podcasters.spotify.com/pod/show/garyvee/message