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Happy New Year! Molly, Kristin, Kate and Andrea take a look at the past year in cookbooks and share their thoughts on the trends they predict for 2025. They discuss how the pandemic affected the cookbook market, how they see production costs and finances changing and share some insights from editors and agents about what publishers are looking for in 2025 (hint: platform!). They talk about speciality markets, single subject expertise, branded and restaurant books before sharing a few teasers of our upcoming season.Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella Mentions 110: Sarah Fennel on bringing an online platform to the pageAttention Economy SubstackThe Dinner Plan Podcast Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the showChampagne by Peter LiemThe Bean BookKing Arthur Baking CompanyThe Red Boat Fish Sauce CookbookThe Cake BibleAfricaliIslasKalaya's Southern Thai Kitchen: A CookbookThe French Laundry CookbookCoastal
As we wrap up Season 3, we want to express our heartfelt gratitude to our loyal community, the incredible guests who enriched our discussions, and above all, the Mommas who unite us each week as we reflect, reminisce, and remember all they did for us. In this season finale, we are thrilled to welcome two sisters whose life work is a direct reflection of their mother's influence in the kitchen: Sarah Fennel, founder of Broma Bakery and bestselling cookbook author, and her multi-talented sister, Rebecca, founder of Wild Fennel Florals and social media consultant. Together, share a delightful mix of hilarious, mildly inappropriate, and deeply heartfelt stories about their beloved Momma Katherine. Sarah and Rebecca, who developed a strong bond early on following their parents' divorce during their elementary school years, share how they were each other's constants as they navigated their new family dynamics. Their incredible Momma Katherine, a caretaker to all, quickly adjusted to life as a single mom, providing unwavering emotional love and support, all while teaching her daughters the importance of compassion for others. Even when finances were tight, Mama Katherine would “give the shirt off her back” to those in need—even if it meant sacrificing her own lunch budget! From bell pepper drama to the infamous "rug incident", the sisters recount laugh-out-loud memories of their childhood and teenage escapades. Momma Katherine's constant baking filled their home with the comforting aroma of fresh cookies and cakes, instilling in Sarah and Rebecca not only a love for sweets but also a passion for sharing homemade treats. This early exposure to the world of baking laid the foundation for their successful careers centered around the artistry of food. Join us for this warm and entertaining episode as they reflect on the sacrifices of their remarkable mom, who created a loving home bursting with warmth, freshly baked goodies, and resilience. This finale not only honors their journey but also pays tribute to all the moms out there who inspire us every day. Everything Sarah & Rebecca: Sarah on Instagram: @bromabakery Sarah's Website: Broma Bakery Sarah's Cookbook: Sweet Tooth Rebecca on Instagram: @rebecca_fennel Rebecca's Flowers Designs: Wild Fennel What you'll hear: What we've been cookin', who we've been entertainin', and any kitchen conundrums of the week... often in our Momma's Texas accent Chatting with siblings about what it was like around their dinner table growing up, favorite family recipes and stories that celebrate moms Interviews with celebrity chefs, restaurateurs, and culinary entrepreneurs about the influence and inspiration from their moms Weekly recipes from us and our guests posted out the Hey Sis, Eat This website - Website: https://www.heysiseatthis.com - Recipes from our Us and Our Guests: https://www.heysiseatthis.com/our-recipes - Call into the Hey Sis Hotline: 1-866-4 HEY SIS or 1-866-443-9747 - Email: hello@heysiseatthis.com - Instagram: https://www.instagram.com/heysiseatthis/ - Facebook: https://www.facebook.com/heysiseatthis - YouTube: https://www.youtube.com/@heysiseatthis
This week on What the Actual Fork, Sam and Jenna are joined by Sarah Fennel, founder of Broma Bakery and author of the bestselling cookbook Sweet Tooth: 100 Desserts to Save Room For. Sarah opens up about her journey to eating disorder recovery, shares what it was like to share her desserts with Andy Cohen, and dishes on some of her favorite recipes from the book—like the mouthwatering espresso martini cake and the peanut butter pie that Jenna is definitely going to bake flawlessly. Plus, Sarah tells maybe the most hilarious and vulnerable story we've ever heard on WTAF. Don't miss this one!Pick up your copy of Sweet Tooth: 100 Desserts to Save Room ForKeep up with Sarah and Broma Bakery: Instagram: instagram.com/bromabakery Blog: bromabakery.com YouTube: youtube.com/@bromabakeryControl Body Odor ANYWHERE with @lumedeodorant and get 15% off with promo code FORK at LumeDeodorant.com! #lumepodWhat The Actual Fork https://www.instagram.com/whattheactualforkpod/Sammy Previte https://www.instagram.com/find.food.freedom/Jenna Werner https://www.instagram.com/happystronghealthy.rd/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
It's the most wonderful time of the year: Baking season. You're in for a sweet treat today, because I spoke with one of the internet's favourite bakers, Sarah Fennel of Broma Bakery (you might know her as the recipe developer who put the viral single-serve cookies on the map.)Most of us have a thing that we love and are good at, that's currently just a hobby or dream. If you're listening to this and you WISH that thing you're passionate about could be your career, this episode is for you. Sarah and I dive deep on overcoming impostor syndrome, how to know when it's time to take the leap and go all in, figuring out how to monetize what you're good at, and how she pivoted multiple times throughout her career.And if you're here for the sweet treats… we got you. Whether baking is your whole personality, or you're a newbie who's a little overwhelmed by a stand mixer, Sarah makes baking fun and accessible. We cover everything from the biggest mistakes people make with baking, to hot insider tips that will make your desserts that much better.If you're starting to get into the holiday spirit, make sure you listen till the end for Sarah's go-to recipe recommendations for holiday entertaining.Sarah Fennel is a recipe developer, photographer, and the creator of Broma Bakery, a wildly popular baking site with millions of followers across instagram and TikTok. Her debut cookbook, Sweet Tooth: 100 Desserts to Save Room For, came out this October and was an instant New York Times, and Amazon bestseller.Tune in to hear more about:How Sarah pivoted her education and career path, and overcoming “sunken cost fallacy” The nuts and bolts of monetizing your passion and skillsOvercoming impostor syndrome and the fear that we're not “good enough” How to know when to take the leap and go all in on your passion The need for full immersion for a project to succeed Tapping back into the passions and hobbies you had in childhoodWhy baking is an act of love (and nostalgia!)How baking can help women push back against disordered eating and food fearsGo-to dessert recipes for the holiday season Sarah's hot tips that will seriously level up your baking (from tools to use, to the ingredients you should double down on)Follow Sarah on Instagram, TikTok, and on her website.Order Sarah's book, Sweet ToothThis show is produced by:Gillian Berner, Host, Producer & EditorOlivia Nashmi, Audio EngineerCarolyn Schissler , Designer & Web ProducerFor advertising and sponsorship inquiries, please contact Frequency Podcast Network. Sign up for our monthly adulting newsletter:teachmehowtoadult.ca/newsletter Follow us on the ‘gram:@teachmehowtoadultmedia@gillian.bernerFollow on TikTok: @teachmehowtoadult
Kate and Kristin speak all things platform building and content creation with Sarah Fennel as we learn what should come first, the audience or the book? Sarah shares her definition of 'content', her path from hobbyist blogger to business owner and what areas she focused on on to build her platform. She speaks about tipping points in her career, how she balances creating persona forward vs food forward content and why she decided now was the best time to write a cookbook. Finally, she talks about shooting the photos for the book, working with her team and leaves us with some wise and inspiring advice and a hint into what she is working on next.Hosts: Kate Leahy + Molly Stevens + Kristin Donnelly + Andrea NguyenEditor: Abby Cerquitella MentionsSarah FennelWebsiteInstagramTikTok Visit the Everything Cookbooks Bookshop to purchase a copy of the books mentioned in the showSweet Tooth by Sarah FennelHungry Authors by Liz Morrow and Ariel Curry
Today's guest is Sarah Fennel, the founder of Broma Bakery and author of the new bestseller, "Sweet Tooth: 100 Desserts to Save Room For." The self-taught baker and photographer started her blog back in 2010 when she was a homesick college student missing her mom's desserts. For the past decade, Sarah has chronicled her bakes across her website and social media, where she's amassed quite the following, and become known for everything from comforting classics to nostalgic flavors with a modern twist.Sarah joins host Jessie Sheehan to chat about her baking journey and how her cookbook came about. Then the duo dive into Sarah's recipe for Caramel Pumpkin Layer Cake, which is filled with cream cheese frosting and drizzled with salty caramel. Click here for Sarah's Caramel Pumpkin Layer Cake recipe. Thank you to King Arthur Baking Company, Kerrygold, California Prunes, and Ghirardelli for supporting our show. Visit cherrybombe.com for subscriptions, show transcripts, and tickets to upcoming events. More on Sarah: Instagram, website, "Sweet Tooth" cookbookMore on Jessie: Instagram, “Salty, Cheesy, Herby, Crispy Snackable Bakes” cookbook
Trevor Noah joins to discuss his latest project Into the Uncut Grass, a book that follows the adventures of a young boy and his teddy bear. Also, Ali Wong talks about her new Netflix stand-up special, ‘Ali Wong: Single Lady,' all about dating after divorce in her 40s. Plus, baker Sarah Fennel shares a delicious coffee cake cookies recipe.
Sarah Fennel is the self-taught baker and photographer behind the widely popular Broma Bakery, a “mostly” baking blog that she launched in 2010. In this episode, we are introduced to Sarah's incredible exuberance for baking, sharing, and baking more. We talk about the early days of her writing and how Broma has grown to become one of the most popular food publications online. We also get into her debut cookbook, Sweet Tooth, which was more than a decade in the making and has been one of our favorites of this busy season.Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. MORE FROM SARAH FENNEL:Irresistible Dutch Caramel Apple Pie [YouTube] The Best Cheesecake Brownies [Broma Bakery]See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Send us a textEver wondered how a simple hobby can turn into a flourishing career? Discover the incredible journey of Sarah Fennel, the brilliant mind behind Broma Bakery, as she shares her transformation from passionate food blogger to successful cookbook author. Sarah's transition from blogger to cookbook author was not without its hurdles. She spent two years meticulously transforming her beloved online content and creating new recipes into a tangible book for her audience. With 100 recipes, including new creations and fan favorites, Sarah put her skills in branding, writing, and photography to work. Her commitment to understanding her audience's needs has been pivotal, guiding her choices in both her blog and book creation. This episode offers a behind-the-scenes look at the process of creating her first book, filled with memorable moments and the excitement of seeing a creative endeavor come to life.In our conversation, Sarah also reflects on her experiences with course creation and the bittersweet decision to close her successful food photography school. She shares insights into how these experiences shaped her approach to launching her cookbook, "Sweet Tooth," and discusses influential cookbook authors who have inspired her journey. As Sarah embarks on her book tour, she invites listeners to explore her exciting new recipes. This episode is packed with inspiration and creativity, encouraging listeners to pursue their passions and embrace the delightful complexity of the baking industry.You can pre-order the book and get information on her book tour by clicking here.Busines FREEBIES:Grab my FREE resource guide and get 30 plus resources to level-up your home bakery business click here to grab my FREE guide and get more tips from me every week.http://bit.ly/bakersresourcesAre we friends on Instagram? If you enjoyed this episode TAG ME at @bakingforbusinessI really do appreciate each and every one of you guys and LOVE meeting new baking friends.
On today's episode of Good Bodies, Emily and Lauren are talking all about baking. Does coming from a “dessert family” influence one's affinity for sweet treats? Lauren shares that baking intimidates her, while Emily gets personal about the role it played while she was struggling with her ED. Then, they welcome professional chef and published author Sarah Fennel to the show, who shares how baking played a positive role on her road to ED recovery. Sweet connections are made when it comes to baking and family memories by both our lovely hosts and Sarah. Tune in for some delectable conversations and even some easy recipe ideas! Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textIn this episode of Chefs Without Restaurants, Chris Spear speaks with Sarah Fennel, the founder of Broma Bakery and author of the new cookbook Sweet Tooth. What began as a simple creative outlet during her college years has now become a widely successful platform that combines her love for baking, photography, and blogging.Sarah shares her journey of building Broma Bakery into a thriving business, as well as her approach to creating recipes that are as delicious as they are accessible. In addition, we dive deep into the development of her cookbook Sweet Tooth, which features a range of recipes from quick weeknight treats to more elaborate desserts for special occasions. Whether you're a home baker, a food blogger, or simply love sweets, this episode offers valuable insights into the world of food blogging and content creation.Topics Discussed:Sarah's journey from photography to baking and bloggingThe evolution of food blogs and the influence of social mediaHow Sarah balances photography, recipe development, and SEOThe creation and development of her cookbook Sweet ToothTips for bakers on recipe development and photographySARAH FENNELSarah's Website, Instagram and TikTokBuy Sarah's cookbook Sweet ToothMeet Sarah on her book tourCHEFS WITHOUT RESTAURANTSIf you enjoy the show and would like to support it financially, please check out our Sponsorship page (we get a commission when you use our links).Get the Chefs Without Restaurants NewsletterChefs Without Restaurants Instagram, Threads, TikTok and YouTubeThe Chefs Without Restaurants Private Facebook GroupChris Spear's personal chef business Perfect Little BitesSupport the show
Jessie Sheehan is all about baking. She's host of the baking podcast She's My Cherry Pie on Radio Cherry Bombe and the author of four baking cookbooks, including her newest: Salty, Cheesy, Herby, Crispy Snackable Bakes. This book ventures into all-savory territory, from biscuits and scones to what she calls “toasty handhelds,” kinda like fancy hot pockets, and this episode will have you craving them all. Also on the show, it's time to talk about cool new fall cookbooks. All season Aliza and Matt are previewing some of their favorites, category by category. Next up is books by people we follow and love. These include Good Lookin' Cookin' by Dolly Parton, Soups, Salads, Sandwiches by Matty Matheson, What Goes with What: 100 Recipes, 20 Charts, Endless Possibilities by Julia Turshen, Life's Sweetest Moments by Dominique Ansel, Pass the Plate: 100 Delicious, Highly Shareable, Everyday Recipes by Carolina Gelen, Justine Cooks: A Cookbook: Recipes (Mostly Plants) for Finding Your Way in the Kitchen by Justine Doiron, Sweet Tooth by Sarah Fennel.Do you enjoy This Is TASTE? Drop us a review on Apple, or star us on Spotify. We'd love to hear from you. MORE FROM JESSIE SHEEHAN:Salty, Cheesy, Herby, Crispy Snackable BakesShe's My Cherry Pie [Radio Cherry Bombe]How to Make Snackable Bakes [WNYC]TASTE Live at Rizzoli: What Goes with What by Julia TurshenSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Join us as we chat with the fabulous Sarah Fennel, creator of Broma Bakery and author of the upcoming cookbook "Sweet Tooth: 100 Desserts to Save Room For," hitting shelves October 8th! From baking tips that will help you make the perfect cookie, to secrets for the chewiest Rice Krispies Treats, Sarah spills it all! We also reminisce over her nostalgic takes on classic desserts we grew up with, like Strawberry Shortcake Cake, Oatmeal Cream Cookies, and White Chocolate Brownies.This episode is packed with tips, tricks, and recipes that'll make you the star of the holiday table. Plus, did we mention Sarah shot all the gorgeous photos in her cookbook too?
Sarah Fennel is an author, content creator, and founder of the popular food blog Broma Bakery. Sarah studied anthropology at New York University, and after having a hard time adjusting to college in a big city, she started a food blog to re-create her favorite recipes as a source of comfort and creativity. She eventually transferred to the University of Michigan, and after graduating, followed her love for food and baking by taking a job as a catering director at a local restaurant. But the job wasn't the right fit, and in a moment of inspiration, she decided to go all in on Broma Bakery, googling “How to make money off of a food blog.” She gave herself two months to make the blog profitable, and it worked. Over the last 10 years, Broma Bakery has become an immensely popular and trusted source for delicious baked goods recipes. Sarah also expanded her business by creating a food photography course and building large followings on TikTok and Instagram. This October, she's releasing her first cookbook, Sweet Tooth: 100 Recipes to Save Room For.Preorder the book now: https://bromabakery.com/cookbook/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Episode 33: On this episode of The Shift, Christie (@quotesbychristie) speaks with Sarah Fennel (@bromabakery), founder of Broma Bakery, a social media food sensation. Sarah shares how she got into food via photography, why it's important for her to bake with butter and sugar, and her favorite go-to dessert recipes along with her best baking tip. Take a listen... ----- Links: * Broma Bakery * Foodtography School * Broma Bakery (Tik Tok) * Broma Bakery (YouTube) ----- Want to watch The Shift? Check us out on our YouTube channel here. ------ What is the best piece of advice you've ever received? That's what we ask on The Shift. Christina Scotch, creator of the popular Instagram account Quotes by Christie, asks celebrities, entrepreneurs, influencers, and other successful people about the words that inspired them. She finds out the quotes, mottos, mantras, and affirmations that inspired and motivated them to achieve more. Tune in to find the quote that might just shift your mindset and change your life.
Sarah Fennel is a photographer and founder of Foodtography School where she teaches her students how to master the skill of food photography. She joins commercial director and Go Creative Show host Ben Consoli to talk about her career, creating her brand, and tons of tips you can use now to enhance your own food photography. The Go Creative Show is supported by: Premium Beat Rule Boston Camera Hedge Shutterstock News Shooter Show Topics How Sarah Fennel started the hugely successful Broma Bakery blog and website The link between video production and the restaurant industry When to quit your job and blog full-time Learn the business of food photography at FoodtographySchool.com Tips for food photography you can use now What is the perfect lighting for food photography What is in Sarah’s camera bag may surprise you The 3 primary angles for food photography Lightroom tips for food photography and much more PremiumBeat.com Song of the Week Yes She Can by Tiny Music Follow Go Creative Show Twitter Facebook Apple Podcasts Stitcher Follow Ben Consoli BC Media Productions BenConsoli.com Twitter Instagram Follow Matt Russell Gain Structure Sound Twitter
Today on the podcast, I'm talking to the lovely and hilarious Sarah from Broma Bakery. Sarah has some of the most stunning food photos out there so she's telling me where she gets her inspiration from, how she comes up with new recipes, and what projects she's working on nowadays. Sarah will not only wow you with her creativity, but she will keep you laughing on her instagram stories! ____________ Support the podcast by clicking the Subscribe button on iTunes and please a review only if you love the podcast! There is enough negativity in this world, don’t spread more. I love hearing about what YOU want me to talk about so feel free to leave on comment here or on social media with topics you’d like me to cover! And don’t forget, some posts have affiliate links which I may be compensated from. This compensation helps with keeping this blog and up and running! Thank you so much for your support, you guys are amazing! _____________ Episode 59 Transcription! This is Juli Bauer from PaleOMG and you are listening to PaleOMG Uncensored. Juli Bauer: Hello everyone. Welcome to another episode of PaleOMG Uncensored. You’re very lucky, today. Because I’m not just talking to myself for an hour. I actually have a lovely guest. Her name is Sarah Fennel, and she is the creator of Broma Bakery. Did I say that correctly? Broma? I was going to ask you before. Sarah Fennel: Yeah, you did. Juli Bauer: Ok good! {laughs} I’m like, what if it’s supposed to be pronounced a different way. I suck at pronunciation. Sarah Fennel: Oh no, I get it all the time. Juli Bauer: Ok. Sarah Fennel: Hi! Juli Bauer: Hello! Sarah Fennel: Thank you so much for having me! Juli Bauer: I’m so excited to have you on! I found out about you through Monique of Ambitious Kitchen. This was two years ago, probably. We were at an event together in San Francisco, and I was just complimenting her on her photography. And she mentioned you. She said she learned it all from you, and you're such an amazing photographer. And I started following you right then and there, and have loved following you ever since. Sarah Fennel: Oh my god, thank you so much! That means a lot. I really appreciate that. Juli Bauer: What’s cool about you is you have this amazing, classy, beautiful photography and Instagram and blog. And then your Instagram stories you are 100% you, and you’re f*cking hilarious. Sarah Fennel: {laughing} Juli Bauer: You are so funny. Oh my god. And, is it your boyfriend, or husband, or life partner? Sarah Fennel: Yeah, my boyfriend. Juli Bauer: Ok, your boyfriend. He is so funny, too. You're just awesome to follow. Sarah Fennel: Oh my god, thank you. Well yeah, I really like being able to sort of less loss on stories, just because that’s how I am in real life. And I don’t want people thinking I have this amazing, glamorous, perfect life just because my photos are put together. Juli Bauer: Yeah. Like everything in your house is all white space. Sarah Fennel: Yes! {laughs} Juli Bauer: And you have like cupcakes sitting on your counter every day. Which you might. You might. Sarah Fennel: I do. Juli Bauer: Well for everyone who doesn’t know about Broma Bakery, and Sarah Fennel, will you just give a little bit about yourself. A little background. How you started your blog. Just the full synopsis of your however many years of life. {laughs} 2.26 Sarah Fennel: Yeah, absolutely. So, I started my blog in the fall of 2010. And I was a college student. I was just really feeling unmotivated and just really uncreative at school. So I wanted to give myself some sort of creative outlet. So I decided to just start photographing baked goods. My mom was a really good home baker growing up, so I basically just took a bunch of her recipes and would make two or three a week and take photos and put it up on the internet. But I was never doing it with the goal, really, of developing an audience and making this my career.
Taryn Brumfitt is the founder of the Body Image Movement. We talk about her film, "Embrace" and how body-loathing and body-loving inspired her to empower women around the world to love the skin that they're in. Then, STAY TUNED for "Tribe Tips" from Restore Humanity founder, Sarah Fennel, on their mission to "Support Other Women. Period." by providing maxi pads to young women in Kenya.
Broma Bakery Since starting her blog in 2010, Sarah has inhabited seven different kitchens, graduated college, worked in marketing for a restaurant group and now works full-time on Broma Bakery. Her blog, Broma Bakery, is where she shares her love of food while indulging in her passion for photography. I'm so happy to have Sarah […] The post 067: Sarah Fennel: Baking and Picture Taking first appeared on The Dinner Special podcast.
On this episode of 20 Something, I talk to baker, blogger & photographer Sarah Fennel of BromaBakery.com. “You’re not just baking, you’re a photographer, you’re marketing and doing PR. You’re writing. There are so many things that go into it.” Music: "If You Want To Sing Out, Sing Out" by Cat Stevens
Two-time GRAMMY winner, Robert Mirabal, lives with his family at the foot of sacred Taos Mountain in northern New Mexico.Maintaining a traditional life, keeping the centuries-old customs of the Taos Pueblo people, Robert has been described as a Native American "Renaissance man" - musician, composer, painter, master craftsman,poet, actor, screenwriter, horseman and farmer - and travels extensively playing his music all over the world. PO Box 641 - Taos, New Mexico 87571 - Email - 575-758-4099 Sarah Fennel is the founder/CEO of Restore Humanity is a non-profit, non-governmental organization dedicated to bettering the lives of the less fortunate around the world. It was established September 6, 2006 in the town of Fayetteville Arkansas by . Restore Humanity is an organization tax-exempt under section 501 ( c) (3) of the IRC.