TODAY

The latest details and reaction as President Trump says Israel and Hamas have agreed to the first phase of his peace plan. Also, the battle over the Trump administration's troop deployments intensifies, with federal courts hearing arguments over the National Guard presence in Portland and Chicago. Plus, Hallmark Channel stars release a PSA pushing back against AI scammers targeting their audiences. And, Dolly Parton shares a video update for fans amid rumors about her health. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chief consumer investigative correspondent Vicky Nguyen breaks down the latest on mortgage rates and shares helpful tools and tips for homeowners and buyers. Also, Jewel joins ahead of World Mental Health Day to talk about her #NotAloneChallenge, a social media campaign reminding people they're not alone. Plus, festive Halloween party and craft ideas for the whole family. And, comedian Tom Papa stops by to discuss his latest comedy tour, the ‘Grateful Bread Tour.' Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Aubrey Plaza stops by to catch up and talk about her new children's book Luna and the Witch Throw a Halloween Party. Also, a new Common Sense report that every parent needs to see — revealing the impact social media and online life are having on young boys and teens. Plus, the best new items to shop during day two of Amazon Prime's Big Deal Days. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The latest on the government shutdown and its impact on air travel for Americans. Also, former FBI Director James Comey is set to be arraigned on criminal charges stemming from his 2020 Senate Judiciary Committee testimony. Plus, Robin Williams' daughter urges fans to stop posting AI videos of the late actor. And, the latest on Dolly Parton's health amid growing concerns. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Brian Cheung discusses what websites, apps, and other tools you can use to make managing your finances feel less overwhelming. Also, Today beauty expert Sarah Eggenberger opens up about her journey with skin cancer and how important it is to get tested. Plus, NBA icon Allen Iverson joins us to chat about his new memoir, "Misunderstood." And, some of the best Amazon Prime Day deals for under $50. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We go inside the game as Craig sits down with NFL star Saquon Barkley. Also, Keanu Reeves and Alex Winter discuss how they are reuniting on Broadway. Plus, Kirsten Dunst is live in Studio 1A chatting about her new movie, "Roofman." And, a look at the can't-miss deals for day one of Amazon Prime Day. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today marks day seven of the government shutdown, a look at the current impacts and the latest on negotiations. Also, President Trump is considering invoking the Insurrection Act to mobilize troops in American cities. Plus, new details in the Mark Sanchez incident, as he now faces a felony charge. And, what you need to know about saving money when booking holiday travel. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Understanding what food labels like "Processed," "Organic," and "Zero Sugar" really mean. Also, Lester Holt joins to discuss the new "Dateline" podcast, covering the case of Robert Roberson. Plus, Rose Byrne is live in Studio 1A to discuss her new project, "If I Had Legs I'd Kick You." And, She Made It: a look at the female-founded company, "Dudley Stephens." Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Channing Tatum talks about his latest film, "Roofman." Also, Jennifer Lopez is live in Studio 1A to discuss her new film, "Kiss of the Spider Woman." Plus, a look at the making of an NFL game day football. And, the can't-miss deals of Target's Circle Week. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tensions are rising over the Trump administration's efforts to send federal troops to American cities. Also, the government shutdown enters a new week as Congress remains in a deadlock over funding, and Minority Leader Hakeem Jeffries joins us to discuss what is occurring on Capitol Hill. Plus, former NFL quarterback and current analyst Mark Sanchez has been arrested and charged after being stabbed in a fight with a truck driver. And, a look at some early Black Friday and Prime Day deals for your holiday shopping. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hey TODAY fans! As a bonus for you, we're sharing the trailer for The Last Appeal an all-new original podcast series from Dateline and Lester Holt.In this series, Lester Holt takes listeners inside the urgent case of Robert Roberson, a Texas father set to be executed on October 16th for the 2002 death of his 2-year-old daughter. Lester is on the ground in Texas, where he examines the evidence against Roberson and talks to the people closest to the case, including the lead detective, who now believes he helped put an innocent man behind bars. Lester's exclusive interviews reveal critical information the jury never heard. This series will confront listeners with questions about justice and truth, and perhaps the most haunting question of all: Is an innocent man about to be put to death? To start listening, just search “The Last Appeal”. And remember to follow for new episodes releasing each day this week. For ad-free listening, subscribe to Dateline Premium on Apple Podcasts, Spotify, or DatelinePremium.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With the holiday season right around the corner, NBC's Christine Romans shares tips for how you can get ahead of your holiday spending. Plus, a look inside Squawkin' Sports, a book chat series created to help people find community. And, Olivia Dean shares the inspiration behind her new album, “The Art of Loving.” Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In a rare and candid conversation, Prince William opens up on “The Reluctant Traveler” about supporting his wife, Kate Middleton, and his father, King Charles III, in their cancer journeys. Also, Maria Shriver sits down with a group of people who are reinventing themselves in their 70s and shares tips for continuing to get better with age. And, the latest pop culture news, including Netflix announcing a series with Zayn Malik and Louis Tomlinson. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The latest on a massive fire that broke out at Chevron's El Segundo refinery in Los Angeles on Thursday night. Plus, as the government shutdown enters its third day, the White House is poised to begin federal layoffs — and House Speaker Mike Johnson joins live. Also, Taylor Swift drops her highly anticipated 12th studio album, “The Life of a Showgirl,” overnight. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Oncologist Dr. Marisa Weiss breaks down the latest advances in breast cancer care and how to take control of treatment. Also, a first look at a new immersive museum in London that's bringing history to life like never before. Plus, Chase Infiniti joins to discuss her breakout role in the new Paul Thomas Anderson film ‘One Battle After Another.' And, what to watch this month, from big blockbusters to highly anticipated shows. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Shop TODAY lifestyle expert Makho Ndlovu shares must-have products in fashion, beauty, home, and more. Also, Hoda returns with a special surprise tied to one man's inspiring story. Plus, chef Paola Velez whips up a bodega brownie whoopie pie in honor of Hispanic Heritage Month. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Two Delta planes collide on a taxiway at New York's LaGuardia Airport. Also, the latest on the government shutdown and its impact on politics and everyday life for Americans. Plus, remembering the life and legacy of primatologist and anthropologist Jane Goodall, who died at 91. And, a closer look at how social media may be fueling the growing divide among Americans. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Chief consumer investigative correspondent Vicky Nguyen details the freebies to grab this month, from waffles to Halloween. Also, the story of a woman who turned her breast cancer battle into a message of gratitude with her jewelry brand. Plus, Travel + Leisure editor-in-chief Jacqui Gifford shares top travel routes for embracing fall foliage. And, our Start TODAY team breaks down a new mind-boosting workout challenge. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Legendary music star Sheryl Crow shares her personal breast cancer story and how she's become a leading voice for early detection. Also, to kick off Breast Cancer Awareness Month, our TODAY team highlights the importance of genetic testing and screenings with a plaza event where hundreds sign up for free kits. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The U.S. government officially shuts down as Trump and Congress fail to reach a funding deal. Also, President Trump and Sec. Pete Hegseth address military leaders. Plus, new details emerge from the expedition to find Amelia Earhart's long-lost plane. And, Walmart announces plans to eliminate synthetic dyes from all of its store-brand food and drinks. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

NBC News medical contributor Dr. John Torres breaks down when it's the right time to go to the doctor, urgent care, or the emergency room. Also, Deidre Hall, James Reynolds, and Eric Martsolf join to celebrate 60 years of the daytime series ‘Days of Our Lives.' Plus, June Squibb drops in to talk about her new film ‘Eleanor the Great,' where her character gets caught up in an accidental lie. And, social media food star Jake Cohen shares a yogurt-roasted salmon recipe. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jimmy Fallon gets up early to share details on his new NBC competition show and his plans for when Taylor Swift visits ‘The Tonight Show.' Also, Charlie Hunnam stops by to discuss his new series ‘Monster: The Ed Gein Story.' Plus, our Shop TODAY team shares must-have upgrades to refresh your fall routines. And, Neil Patrick Harris and David Burtka mix up cocktails from their new book Both Sides of the Glass: Paired Cocktails and Mocktails to Toast Any Taste. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The latest on a possible government shutdown with less than 24 hours until the deadline. Also, Defense Secretary Pete Hegseth is set to meet with hundreds of top military officials in an unprecedented gathering. Plus, police reveal how DNA and ballistics helped identify the killer of four girls in the 1991 Yogurt Shop murders. And, a closer look at the creation of an AI-generated actress in Hollywood and the debate it's sparking in the entertainment industry. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As the use of artificial intelligence in the workplace increases, LinkedIn editor-in-chief Dan Roth shares ways to get familiar with the technology. Plus, “Saturday Night Live” star James Austin Johnson talks about what fans can expect from Season 51 and how he prepares for his iconic impressions. In honor of National Coffee Day, chef Elena Besser shares fun ways to enjoy your morning cup of joe!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“Saturday Night Live” alum Kate McKinnon sits down to discuss her new children's book, The Millicent Quibb School of Etiquette for Young Ladies of Mad Science: Secrets of the Purple Pearl. Plus, NBC's Kaylee Hartung joins the Dallas Cowboys Cheerleaders for an inside look at how they prepare for game day. And, sportscaster Bob Costas talks about the Great Sports Legends Dinner benefiting The Buoniconti Fund to Cure Paralysis. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Authorities are searching for a motive after a mass shooting and fire at a church in Grand Blanc, Michigan, leaving at least four people dead and eight injured – we're there live. Plus, preps underway for Tropical Storm Imelda. And, superstar Bad Bunny is set to headline the Super Bowl 60 halftime show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

CNBC's Jim Cramer stops by 1A to discuss his new book coming out next week on 'How to Make Money in Any Market.' Also, NBC News' Raf Sanchez joins from across the pond to share the many celebrations underway for Jane Austen's 250th birthday. Plus, Maura Tierney and Reid Scott pop in to discuss more about the 25th season of 'Law & Order.' And, board-certified psychiatrist Dr. Sue Varma shares ways to find happiness during a change in seasons.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Carson Daly and Dan Hicks join from the famed Bethpage Black Course as the 2025 Ryder Cup gets underway. Also, Vicky Nguyen stops by to break down how thrift outlets can offer some of the deepest discounts and the art of big bargain shopping. And, grill master Jack Arnold cooks up hamburgers two ways and gameday nachos for your next gameday spread.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The latest on former FBI Director James Comey's indictment on criminal charges from congressional testimony in 2020. Also, President Trump announcing overnight a new slew of tariffs amid the countdown to a potential government shutdown just days away with no deal in sight. Plus, the latest on growing concerns over Hurricane Humberto and what to expect. And, Molly Hunter joins from Dublin, Ireland where the NFL is set to have a historic game and a first-of-its-kind matchup between the Minnesota Vikings and Pittsburgh Steelers.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

NBC News Senior Business Correspondent Christine Romans discusses fall financials and how to organize personal finances before the end of the year. Also, the cast of 'Law and Order' celebrates a major milestone in Studio 1A. Plus, Shop TODAY Editorial Director, Adrianna Brach walks through what's inside the 'Beauty New York' curated box. And, Peter Gros stops by to talk about his 3rd season of 'Mutuals of Omaha's Wild Kingdom Protecting the Wild' on NBC. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Regina hall in 1A to discuss her role in the highly anticipated 'One Battle After Another.' Also, Katie Couric joins to celebrate her 25th anniversary since becoming the first person in history to broadcast a colonoscopy live on national TV and shares a first look into her new project aimed at saving more lives. And, chef Meredith Hayden prepares a shake and bake chicken recipe perfect for a crowd. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The latest details on the deadly ICE shooting at a facility in Dallas, Texas. Plus, the race to avoid another government shutdown with a deadline looming as the Trump Administration lays the foundation for mass firings if a deal is not reached in time. Also, the latest fallout from Kimmel's return to late-night TV as he scores record ratings despite preemptions from Nexstar and Sinclair. And, car-makers pumping the brakes on touchscreens and bringing back physical buttons to control car dashboards.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

NBC News Medical Contributor Dr. Natalie Azar discusses gut health and creating a healthy microbiome. Plus, Selma Blair opens up about her personal journey navigating multiple sclerosis. Also, Jesse Williams talks his new action-comedy 'Hotel Costiera.' And, Orthopedic Physical Therapist, Karena Wu shares some footwear upgrades to ease pain and discomfort. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The President of the International Olympic Committee, Kirsty Coventry, joins to begin the countdown to the Milan-Cortina Winter Olympics. Also, a closer look at the mystery behind the building of Stonehenge. Plus, the cast of 'The Paper' is live in Studio 1A to discuss Peacock's newest series where the cameras are following a group of journalists trying to revive a local newspaper. And, Shop TODAY Editorial Director Adrianna Brach shares TODAY Bestsellers fall problem solvers to get for the season.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Officials update on the deadly shooting that has killed at least 2 people at an ICE Facility in Dallas, TX. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Multiple victims after a shooting at an ICE facility in Dallas, Texas.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jimmy Kimmel delivers an emotional monologue during his anticipated return to late-night TV. Plus, the growing fallout from President Trump's visit to the U.N. Also, Multiple victims after a shooting at an ICE facility in Dallas, Texas. And, Hamburger Helper makes a comeback as American families are looking for quicker meals at lower prices. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Board-Certified dermatologist Dr. Angela Lamb breaks down how to revamp our skincare routines as fall is in full swing. Also, Zachary Quinto joins to discuss his medical drama 'Brilliant Minds' on NBC where he plays a doctor solving neurological mysteries.  Plus, critically acclaimed actress Teyana Taylor, is in 1A to talk about her highly anticipated film 'One Battle After Another.'  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Terry Gannon reveals a special announcement on the upcoming Milan-Cortina Winter Olympics and the familiar face leading the opening ceremonies. Also, Hoda is back in Studio 1A with an inspiring message and to discuss her brand-new book Jump and Find Joy, where she opens up about embracing chance in every season of life. Plus, an inside look into NASA's newest astronaut class from the Johnson Space Center in Houston. And, Clea Shearer shares the raw truth behind her breast cancer journey in her new book Cancer is Complicated, where she speaks out about the grueling process.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

President Trump is set to address leaders of the United Nations General Assembly in New York City. Also, an announcement on autism from the Trump Administration faces some pushback. Plus, the latest on the return of Jimmy Kimmel's late-night show nearly a week after his suspension over comments about the Charlie Kirk assassination. And, a twist in the Karen Read legal saga amid a new civil lawsuit she is facing.  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

NBC News business and data correspondent Brian Cheung breaks down the fall season by the numbers. Also, in honor of Hispanic Heritage Month, an inside look at the origins of the fast-growing sport of padel. Plus, Chloë Grace Moretz joins to discuss bringing her talents to the stage in the new play ‘Caroline.' And, our Shop TODAY team shares helpful hacks to rebuild your routines. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Craig goes behind the scenes at the New York Giants–Kansas City Chiefs game to spotlight one of the most important jobs in the Sunday Night Football broadcast — the timeout coordinator. Also, Priscilla Presley joins to discuss her new memoir Softly, as I Leave You: Life After Elvis, where she opens up about her loves and losses. Plus, TODAY contributor Jill Martin shares discounted products to improve your routines, including ways to help your sleep. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

President Trump, Erika Kirk, and others take the stage at conservative activist Charlie Kirk's memorial service in Glendale, Arizona. Also, the latest on Jimmy Kimmel's suspension as more lawmakers and stars speak out amid growing protests. Plus, NASA prepares to unveil its new class of astronauts. And, a closer look at the return of the popular competition “Fat Bear Week,” where voters pick their favorite Alaskan brown bear bulking up for hibernation. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The Federal Reserve cut interest rates for the first time this year, which could lower credit card and loan rates. Senior personal finance correspondent Sharon Epperson stops by to share strategies to pay down debt, maximize your mortgage and shrink loans. Also, an inside look at London's Royal Botanic Gardens, home to the world's largest collection of Earth's flora. And, Karamo Brown opens up about what fans can expect from the final season of the Netflix series Queer Eye and the start of the fourth season of his self-titled talk show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The country music world is remembering songwriter Brett James after he was killed in a small plane crash in North Carolina. Also, NBC's Vicky Nguyen meets with Zachary Pozniak, a fourth-generation dry cleaner, to share tips for properly caring for dirty and stained clothes. And catch up on the latest pop culture news, including Miley Cyrus releasing a deluxe version of her album Something Beautiful. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Steven Spielberg was just 28 when Jaws hit theaters, forever changing his life and the movie industry. To mark the opening of the Academy Museum of Motion Pictures Jaws exhibition, Spielberg sits down with Joe Fryer to reflect on the grueling 159-day shoot on Martha's Vineyard, the origin of the mechanical shark's “Bruce” nickname, and how he feared the film might end his career before it began. Spielberg also discusses the movie's impact on shark conservation over the last 50 years and how a community of cast, crew, and locals helped create one of the most enduring films in history. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jimmy Kimmel's fellow late-night hosts are rallying behind him after ABC suspended his show indefinitely after he made comments about Charlie Kirk's alleged assassin. Also, The CDC's revamped vaccine advisory panel is set to recommend new guidance for immunizations, including for COVID shots and the childhood vaccine schedule. And, the FAA is instructing airlines to reevaluate emergency evacuation procedures, including flight crew training, announcements and commands to passengers. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Real estate broker Stef Berkin answers some of the biggest questions in today's market, whether you're buying, selling, or renting. Also, Craig sits down with author Walter Mosley to reflect on his career of more than 60 books, including his latest, Gray Dawn, part of the Easy Rawlins series. Plus, Miranda Cosgrove joins to discuss her new series ‘The Wrong Paris,' which she stars in and executive produces. And, lifestyle expert Makho Ndlovu shares a hot list of fall favorite products. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The stars and creator of the hit show ‘The Summer I Turned Pretty' join from Paris to talk about the epic series finale and the news that a movie is on the way. Also, Jason Bateman stops by to discuss his new thriller series ‘Black Rabbit.' Plus, our Shop TODAY team shares fall-ready shoes and accessories from DSW. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

ABC pulls late-night host Jimmy Kimmel off the air indefinitely over comments he made about the shooting of Charlie Kirk. Also, three police officers are killed and two others critically injured in a Pennsylvania shooting. Plus, the latest on Trump's visit to the U.K. as he meets with Prime Minister Keir Starmer on day two. And, a closer look at new findings from a recent weight-loss pill study. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hey TODAY fans! As a bonus, we're giving you a special preview of Jenna Bush Hager's podcast, ‘Open Book with Jenna.'In the season's debut episode, Jenna sits down with three-time Grammy-winning artist, and lead vocalist of the Zac Brown Band, Zac Brown.From his humble beginnings playing in coffee shops at age fourteen to his upcoming residency at the Las Vegas Sphere, Zac reflects on the milestones that shaped his path. He opens up about fatherhood, founding Camp Southern Ground, and the creative process behind his upcoming album Love and Fear, which features collaborations with icons like Snoop Dogg and Dolly Parton. To listen to the full conversation, just search ‘Open Book with Jenna' wherever you're listening to follow now, or click here: https://www.today.com/open-book-with-jenna Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.