Podcast appearances and mentions of skyler reeves

Welcome to another power-packed episode of Coffee with Closers! ☕ This week, we're diving deep into the world of B2B digital marketing with Skyler Reeves, Founder & CEO at Ardent Growth Join us as we uncover the secrets behind his journey from consultancy to running his own booming business.  Skyler shares invaluable insights on the latest B2B marketing trends, the importance of investing in your brand, and how to stand out in a crowded market. Plus, stay tuned till the end for some golden nuggets of wisdom as Skyler dishes out advice to his younger self. Trust us, you don't want to miss this! Enjoyed the conversation? Let us know with your like. Subscribe to our channel for more business insights! ►Find Skyler Reeves on LinkedIn: https://www.linkedin.com/in/skylerreeves/ ► Visit Ardent Growth at: https://ardentgrowth.com/ ►Visit our website here: https://www.oneims.com/ ►Follow OneIMS online: Facebook:https://www.facebook.com/OneIMS/ LinkedIn: https://www.linkedin.com/company/oneims/ Instagram: https://www.instagram.com/oneims/ Twitter: https://twitter.com/oneims?lang=en

It is Friday, December 15th, a beautiful evening for a dinner out! You drive down the street to your favorite restaurant. Excited for a delicious dinner, you make your way from the parking lot to the restaurant when you notice two other Prescott Valley residents walking away from the restaurant. To your surprise the door is locked at 5pm on a Friday. Then, you notice the “We're Hiring!” sign on the door… When asked what the biggest challenge his employees faced within the community is on the Living a Good Life podcast, Skyler Reeves, Proprietor with Vivili Hospitality Group, had... For the written story, read here >> https://www.signalsaz.com/articles/closed-for-business-no-housing-no-workers/Follow the CAST11 Podcast Network on Facebook at: https://Facebook.com/CAST11AZFollow Cast11 Instagram at: https://www.instagram.com/cast11_podcast_network

In today's episode, my guest, Skyler Reeves, the founder and CEO of Ardent Growth, challenges the conventional wisdom of why focusing solely on agency utilisation is the wrong metric. We delve into the concept of throughput and why it should take precedence over utilisation. Skyler shares valuable insights from applying this approach in his agency and the lessons learned. We also dig into the importance of setting realistic timelines, minimising context switching, and prioritising customer satisfaction.  Time Stamp [00:00] This week's podcast explores improving efficiency and profitability by focusing on throughput rather than utilisation [02:44] What do we mean by throughput over utilisation? [05:37] The Toyota methodology [07:03] Limit work in progress for better productivity [09:39] What changes should an agency make to refocus on throughput? [12:44] The importance of having an equal partnership relationship with clients [14:23] Should agencies change the way they price and create scopes of works? [19:00] Should you still time-track when implementing a focus on throughput? [23:34] Practical tips to improve throughput and efficiency [28:05] Shifting focus from what is best for you to what is best for the customer, brings better results [29:19] Advice Skyler would give his younger self Quotations “Throughput is like a computer queue: tasks can only move through the system one at a time unless you are trying to (inefficiently) multi-task” - Skyler Reeves “Clients don't care about tasks completed, they care about outcomes” - Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven't done so already, subscribe to the podcast. I'm adding a bunch of bonus episodes to the feed and, if you're not subscribed, there's a good chance you'll miss out. Subscribe now! Useful links mentioned in this episode: Ardent Growth WebsiteSkyler Reeves LinkedIn profileMy free CEO Masterclass: ‘3 Strategies to Elevate Your Role & Build a Self-Running Agency'

In this episode, Tyler Narducci interviews Skyler Reeves. Skyler is the founder and CEO of Ardent Growth, a consultancy dedicated to multi-channel content marketing for entrepreneurs and agency owners. Skyler also worked as the CMO of RunDoyen, where he was instrumental in transforming their conversion rate from 2.2% to 18.5% in just 30 days and doubling their revenue in the first quarter. In 2019, Skyler founded Ardent Growth where their focus on content intelligence and financial modeling brings transformative growth to their clients, adding millions in revenue. Skyler and his team live by a simple mantra: “Be fucking legendary”. They are defined by their pursuit of growth, and the belief that real progress stems from embracing risks, learning from failures, and never settling for mediocrity. Covered in this episode: What winning agencies get right about lead-gen  What winning agencies get right about sales  What winning agencies get right about fulfillment  What utilization is and why it will kill your agency What you should focus on to quickly grow your agency And SO MUCH MORE … In this podcast, you get the latest success strategies, scaling techniques, and top-tier interviews with agency industry professionals sharing their success stories and lighting the pathway for all to follow. Learn how to go from a freelance marketer to a successful agency owner. Want to skip all the "learned it the hard way" mistakes most agency owners make? Apply for the 100% Done-For-You Leads and Sales Program today!

Join us for an engaging and thought-provoking episode as Skyler Reeves shares his expertise and insights on content marketing, SEO, demand generation, and how philosophical concepts can enrich our understanding of these disciplines. Gain valuable knowledge on how to create compelling content, optimize your online presence, and generate demand for your products or services while…

This week it's another chance to find out about Topic Clustering. My guest is Skyler Reeves, Founder and CEO of content marketing agency Ardent Growth.

Skyler Reeves is the Founder and CEO of Ardent Growth out of Murray, Kentucky. They are a company that helps B2B SaaS companies get more value from their content by blending qualitative customer insights with their proprietary content prioritization algorithm. Skyler is on a mission to blend data and creativity to make the web a better place. He holds degrees in both computer science and philosophy (MSU) and is an Iraq War veteran.In this episode, we talk about Skyler's journey from war veteran to going to college to study computer science and philosophy to founding an agency focused on SEO and marketing and helping B2B SaaS companies scale their organic traffic with their internal software.  He also shares why he's investing in a coach, in building out a sales operation for Ardent Growth, and his insights on his experiences of hiring the right people for your agency.This Cast Covers:How Skyler's love for creating solutions to unsolvable problems and philosophy got him into the world of SEO and marketing (02:27)His reasons for joining the military right out of high school and what his experience returning to civilian life was like (05:31)The genesis of Ardent Growth and his transition from working in logistics to building his own digital firm (09:44)The value of investing in a coach, having someone speak into your life and your business, and how to go about finding a good coach (11:43)Why his coach told him about bringing the internal technology Ardent had built out to B2B SaaS companies, private equity, VCs, and agencies (15:58)The core problem this internal tool has helped solve for a lot of companies looking to invest in content and SEO (17:32)  How they realized the value of their technology would be a great help for digital marketing agencies (19:25)Did Skyler ever desire to go to market with their tech and make it customer-facing or was the motivation always to serve them internally as they serve other people? (20:21)How having this internal tool helps their profit margins as an agency (21:40)Goals and priorities for the agency as Skyler looks to the future of Ardent aside from investing in building out a sales operation (26:54)Skyler's decision to push working into the VC and private equity industry as well (31:06)Why SEO is a challenging endeavor for agencies specifically to get right (33:06)Skyler recommends where SDA as an agency should focus when it comes to SEO-related efforts (35:45)Areas where Skyler might still be struggling with in the agency and what he's doing to work on them (37:20)One of the largest mistakes Skyler's done growthwise for the agency is not thinking about people (41:01)A pretty interesting rule Joey made up when it comes to hiring the best talent for his agency called the 95-5-90 (42:45)Why Skyler likes looking for coachable people (45:48)What Joey looks for in people related to mindset (46:45)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindSkyler Reeves | LinkedInArdent Growth

Content marketing is recognized as a vital part of search engine optimization. It helps you in understanding your customers and eventually increases ROI on your advertising efforts. Not all marketers are familiar with the process of keyword research to connect the two clearly. The way the SEO is mixed throughout your content can assist in…

In this episode we're joined by Skyler Reeves, CEO of Ardent Growth. Skyler has a background in computer science and has spent many years applying the principles of graph theory to content strategy, helping to build topic clustering software that's central to the success of Ardent Growth. In this episode, we discuss:How Skyler's background in computer science shaped his approach to topic clusteringWhat are the benefits of topic clustering?What's the role of a content strategist with respect to topic clustering?The biggest obstacle when scaling content strategyHow to approach keyword research for emerging topics, trends or new industriesReferenced on this episode:https://blog.hubspot.com/marketing/topic-clusters-seo https://superpath.co/ https://ahrefs.com CONNECT WITH SKYLER:https://www.linkedin.com/in/skylerreeves/https://ardentgrowth.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters – the customer. In this episode, Skyler Reeves, CEO of Ardent Growth, talks to Matt Dodgson about the importance of placing your target audience, or ideal customer, at the core of your content marketing strategy to ensure it's successful. They cover;why content marketing is so important for B2B companies right nowthe common reasons B2B companies don't succeed in content marketinghow a business model influences a content strategy how to decide which content to produce first when you focus on a search driven content strategyhow to optimise and maximise each piece of content produced are content marketing frameworks like 'hub and spoke; still relevant todaywhat content marketing metrics Skyler tracks for his clients what content marketing tools his agency uses what skills and attributes makes someone good at content marketingAnd so much more...Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Skyler Reeves sits down with Brad Fain on Living a Good Life. How does Skyler Reeves' Vivili Hospitality Group select a location in your town for their next restaurant? How does a growing entrepreneur hold on to its employees? What drives the design of a town?Hear these answers and more as Skyler Reeves, owner of 5 restaurant locations employing 150 residents (and growing) in Prescott and Prescott Valley, visits with Brad Fain to talk about Living a Good Life.For the first time, the Fain Signature Group announces the beginning of an open dialogue with the public. At the heart of this announcement by Brad Fain, CEO, is a request to begin designing the Town of Prescott Valley together with the residents, businesses and Town.You can email Brad Fain and the Fain Signature Group your questions through the website form found here: https://talkingglass.media/contact

Most of the time businesses assume that SEO is the best thing for their company but that is not always the case... Skyler Reeves, founder of Ardent Growth, gives decision-makers the information they need to reduce risk when investing in their brand and marketing. In this episode Skyler talks about how different platforms works different companies and the strategies he uses to get exponential growth and reach for their clients. If you want faster result son platforms like instagram, twitter, LinkedIn, or SEO suggestions to help your website, this episode if for you! Find out more about Burkhart Creative Agency: Instagram: https://www.instagram.com/burkhartcreativeagency/ Twitter: https://twitter.com/_stevenburkhart LinkedIn: https://www.linkedin.com/in/stevenburkhart/ Or Schedule a Call and lets Chat: https://www.burkhartcreativeagency.com/ Reach on to Skyler on: LinkedIn: https://www.linkedin.com/in/skylerreeves

In this episode, Elias has a chat with Skyler Reeves, Founder of Ardent Growth. We talk about keyword and content clustering. We talk about the use of intent data. Topics we discuss: SEO pitfalls What tools to use for keyword clustering How to find the right keyword clusters LinkedIn Skyler Reeves: https://www.linkedin.com/in/skylerreeves/  Website Ardent Growth: https://ardentgrowth.com/  The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

Ardent Growth Founder and CEO, Skyler Reeves, concludes his discussion on content marketing tips. The process to understand how to prioritize the content you should be producing can be taxing. You need to be able to evaluate it and ensure it actually has a business impact. Today, Skyler shares the right way to do topic clustering. Show NotesConnect With: Skyler Reeves: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Skyler Reeves, Founder and CEO of Ardent Growth, continues the discussion on content marketing tips. When it comes to content marketing, there's no room for guesswork. The work has to be done to figure out what's going to have search demand. So, today, Skyler shares his strategies for removing the guesswork from content marketing. Show Notes Connect With: Skyler Reeves: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Skyler Reeves, Founder and CEO of Ardent Growth, discusses content marketing tips. Marketers aren't spending enough time talking to their customers. As a result, their content often misses the mark for consumers and B2B decision-makers. Today, Skyler talks about why marketing teams fail at content marketing. Show NotesConnect With: Skyler Reeves: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ardent Growth Founder & CEO Skyler Reeves shares with Dan Albaum how developing compelling, intelligent and relevant content - delivered at the right time to the right audience - is a critical enabler of sustainable growth.

In this episode, Skyler Reeves, the CEO of Ardent Growth, talks me through his business and how he found his niche.As a child, Skyler was into arts until he discovered his affinity for Math and Computer Science. He also served in the military, observing different cultures among people. His company, Ardent Growth, helps e-commerce brands understand which content they need to make and in what order to get results as fast as possible.In this episode, we discussed: The reason why order matters when putting out contents. How to reduce the time it takes for content to rank. The overlap between trying to solve a problem and producing something with it. The importance of having content strategies and answering your customers' questions through content. Mastering one thing first, then expanding your service offering. The importance of keeping your ROI compounding to keep the business going. Mapping your strategy by thinking about how your customers like to consume information and how they like to buy. How content can almost speak for itself. At present, Skyler's company is trying to figure out how to re-establish themselves and build that top-of-the-funnel awareness. He discussed the things that he had tried doing, and we also came up with the following: If you're trying to increase inbound, it's just around elevating your brand. It may be through podcasts, attending and speaking in conferences, and networking. Speaking at a conference enables you to validate people's assumptions that you know what you are talking about. Identify ideal influencers to partner with. Think about the metrics that matter to you, as far as ROI, and how to measure that. You have to ask your customers to know which channel or mechanism was the most impactful. It's not always a one-size-fits-all. Each person takes a different approach. Think of the solutions that will work and what you can do based on the timing and resources you have. Working with influencers, give the context, and let them come up with the content because they know their audience well. Create a referral program and find some incentive to provide them. Connect and know more about Skyler Reeves and Ardent Growth here:https://www.linkedin.com/in/skylerreeves/https://ardentgrowth.comWHAT IS DIGITAL MARKETING FOR HUMANS?Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite. 

Skyler Reeves, CEO & Founder of Ardent Growth, shares how he applies financial modeling to content marketing to drive ROI. He's developed an algorithm to assess what TAM looks like for any given industry by analyzing keyword data. In this conversation, we cover: How to apply financial modeling to content marketing plans Why most teams fail at content marketing The metrics marketing should and should not focus on The importance of having a repeatable production process And much more

Welcome to Not Another Marketing Podcast where I'm talking to Skyler Reeves, founder and CEO of content marketing agency Ardent Growth. This a fascinating chat about topic clustering and how you can use it within your content strategy.

Stand by for a really interesting chat with Skyler Reeves, founder and CEO of content marketing agency Ardent Growth about how to group content into topics which is proving to be a good ranking strategy within Google.Skyler offers up lots of advice on how to plan, research, group and link content together and its a must listen for any content writer or strategist.You can find Skyler on the Ardent Growth website and also on LinkedIn.Can I quickly mention is that NAMP is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www.jtid.co.uk/podcasts

This week we have Skyler Reeves here to dish out some truth about why having as much content as possible isn't the best strategy for your marketing plan. To have the best plan possible you want to make sure everything is in tip top shape and that means taking out anything that doesn't work! If you're looking to learn more about producing only quality content then check out this episode!      Busted Myths:   Having as much content as possible isn't always a good thing. Takeaways   When it comes to marketing, quality matters over quantity.  Too much content can drag down the overall effectiveness of your marketing. Generally, if you have a large website the average person will only see 10% of your overall content. So you want all of it to be as effective as possible. Create a hypothesis about what might be working best for your marketing and test it. Once you know what is working best for you, continue to build on top of that going forward.  Take away whatever isn't working and replace it so it doesn't drag down your other content.  When you're developing your new strategies, think of it like a marathon and not a sprint.      Quote of the Show: “If you produce content every single day or every single week, you're producing too much, your quality is going to degrade. And then ultimately a lot of that content is not really going to do anything for your business.” -  Skyler Reeves     Links   LinkedIn: https://www.linkedin.com/in/skylerreeves/ Website: ardentgrowth.com/ Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/Pu1UixWsDYk

We all want to have the most accurate data in order to make the best marketing decisions.But is that even possible?Skyler Reeves of Ardent Growth talks about data accuracy and why it may not matter as much as you think!In this episode you'll learn: • How to talk to your clients about data accuracy (hint: it's about setting expectations)• The different ways to use qualitative data vs quantitative data• How to use your customers to make marketing decisions

Is your content competing with itself for attention?  This week on the If You Market podcast we talk with Skyler Reeves about creating marketing content that doesn't compete internally and how to figure out what content to create first. It's about clustering keywords to not bid against yourself in the SEO auction, knowing what content topics are the highest priority, and optimizing the traffic you get from your content. Clustering helps you know what content to focus on first for the best results and what keywords need content vs a paid ad.    Meet Skyler Reeves. As a CEO & Founder of Ardent Growth, he helps B2B SaaS brands find a clear path to content marketing ROI through leveraging data, machine learning, and creativity. Learn more about your ad choices. Visit megaphone.fm/adchoices

EPISODE SUMMARYIn today's episode of SaaS-Story in the Making, founder and CEO of Ardent Growth Skyler Reeves graces us with his top-notch strategies on using content marketing to drive growth with host Matt Wolach. Through his long marketing career, Reeves has developed a great understanding of every little thing about creating content that generates leads to get people to your product and solution. His content intelligence consultancy uses business intelligence to develop evergreen content for B2B SaaS companies. So, don't go to market until you watch this.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No. 184, “How Content Marketing Drives Continuous Growth”Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Skyler Reeves, CEO & Founder of Ardent GrowthTOP TIPS FROM THIS EPISODEFigure Out Your Buyer Persona to ResonateUnderstand What Your Successful Competitors Are DoingAlign the Content to the Business StrategyEPISODE HIGHLIGHTSContent Marketing Is a Form of AcquisitionBottom-of-Funnel Content Drives Prospects to Take ActionContent Strategy & Planning Are Widely DifferentTOP QUOTESSkyler Reeves[19:46] “Find a really good person to manage content operations. Figure out what you know. Define your business strategy. Don't pay attention to traffic pay attention to conversions right to things.”[20:00] “To actually have a business impact, don't fall down the fallacy of, you know, will convert on through email.”[20:14] “Hire a good person [and] get them in place. And make sure that any writers that are creating that content are having conversations with the founder.”[20:47] “Don't just throw content at the wall to see what sticks.” Matt Wolach[06:55] “Figure out who your best persona is, and direct content towards them.”[09:09] “Direct your content towards somebody who already may be feeling the problems [you're] feeling like they need a solution, and try and get them. [18:41] “When I see a piece that you can tell has been well researched, you can tell has data behind it, you can tell that they know what they're talking about. That's super powerful.”LEARN MORETo learn more about Skyler Reeves and Ardent Growth, visit https://ardentgrowth.com/.You can also find Skyler Reeves on LinkedIn at https://www.linkedin.com/in/skylerreeves/.For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Skyler Reeves is the founder and CEO of Ardent Growth. Prior to earning degrees in Computer Science and Philosophy from MSU he served as a combat medic in the Iraq war. He was the CMO of RunDoyen, where he took their conversion rate from 2.2% on their lead form to 18.5% in his first 30 days and doubled their revenue in the first quarter. He later went on to found Ardent Growth in 2019. His primary passion is content marketing where he can blend his passion for data and creativity into one. After being frustrated with most approaches to hub & spoke content he began developing a way to algorithmically determine how topic clusters should be structured to align with both search engines and user journeys. His primary focus is on content intelligence — determining exactly which content should be created for websites, how to group it together using topic clustering, and prioritize it based off of financial modeling. His latest pursuit is helping companies save money in the long run by bringing content marketing and outreach in-house by finding, hiring, and training marketers on how to develop strategy and manage processes.In this episode:1. Skyler talks about Ardent Growth and how they help large B2B enterprise and SaaS companies deliver high-quality content marketing who want a clear path to ROI with financial modeling.  We also talk about outbound marketing strategy for startups, which include developing brand and focusing on building relationships with people.2. Skyler talks about his journey to scaling his agency.  He talks about the importance of documenting processes, empowering his team to document the processes for their joband the tools that helps the team maintain SOPs.  3. Skyler shares his lessons learned, mainly around delegating and managing your own time. Getting the right people in the right seats as past as possible regardless of your profitability to create a more sustainable business in the long run...Skyler talks about market trends in SaaS, what's next for Ardent Growth and much more!For more information, visit Ardent Growth or connect with Skyler on Twitter and LinkedIn.

It's smart to organize content when you have a core piece of pillar content linked to several smaller pieces covering sub-topics around your main topic. Also, it's about knowing what to include in a topic cluster and how to organize information within a hub-and-spoke content model. Today's guest is Skyler Reeves from Ardent Growth, a content intelligence consultancy. Building out topic clusters can be expensive, especially when mistakes are made. How much time and resources does it take to produce multiple pieces to make something like the hub-and-spoke model work the first time around?   Some of the highlights of the show include: How to use content intelligence to create better topic clusters Content Intelligence: Intersection between content strategy, business intelligence Marketers should care about topic modeling when building topic clusters Tedious Topic Process: Takes time if marketers don't start with parent keywords Content Value: Where should marketers prioritize things to get the most value? Budget: Two ways to do things—do them right or do them again Data and Decisions: Go with gut feeling and/or accurate data to make decisions Current Constraints: Does business need more awareness? Sales material? Tools: There's things they can't do that you want them to do, so create your own Conversion Data: Where it is going to take a minimal amount of effort to get ROI Problems: Avoid wasting time, energy, and budget by creating a bunch of content   Links: Skyler Reeves on LinkedIn Skyler Reeves on Twitter Ardent Growth Traffic Think Tank - Slack Community Superpath by Jimmy Daly from Animalz HubSpot Ahrefs ActiveCampaign QuickBooks Xero Keyword Insights SE Ranking Semrush Moz Keyword Cupid Mailchimp Constant Contact Ben Sailer on LinkedIn CoSchedule   Quotes from Skyler Reeves: “Something we're constantly trying to do is figure out ways to simplify things for everyone with the way they do their work, so they can get it done faster and more accurately.” “We want to know about the content before we actually go to make those decisions. You can think of it as a precursor or an overarching theme to content strategy and content marketing.” “How do you know what the perfect hub is? How do you know when something needs to be part of hub A or part of hub B, especially when you're trying to rank these things on search engines?” “One of the easiest, quick ways to solve cannibalization without having to rely on your gut - just go look at what Google's telling you.”

Skyler Reeves is CEO & Founder at Ardent Growth, and in this episode we're talking about why SaaS companies fail with content marketing. Almost all B2B SaaS companies will be doing content marketing in some form or another, but are you doing it the right way? In this episode, Skyler talks us through some of the pitfalls SaaS companies fall into when it comes to content, and what you should be doing instead. He covers: - The two primary factors that should dictate your content marketing strategy - How to set goals and measure the success of your content - How to prioritise topics in a search-led content strategy - How to acquire quality backlinks to your content - The importance of content refreshes and audits - How smaller B2B SaaS companies can catch up with established competitors Links Mindset by Carol Dweck >> https://www.goodreads.com/book/show/40745.Mindset --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Skyler Reeves joins the show to talk about the Vivili Hospitality Group's attempt to attract new employees with free college tuition. See omnystudio.com/listener for privacy information.