Dr Marketing Tips Podcast

In this episode of the DrMarketingTips Show, Jennifer and Corey share a real-world cautionary tale about a malware attack on a client's medical practice website, where Google search results started redirecting patients to a sketchy pharmaceutical site.Listen in as they walk through what happened, how they uncovered the problem, what steps were taken to fix it, and how you can prevent it from happening to your practice.This episode is a must-listen for practice administrators, marketing managers, and business owners who rely on their websites to generate appointments, build patient trust, and maintain SEO rankings.Tune in to Discover:The sneaky signs of a malware attack that aren't always obviousHow a single outdated WordPress plugin created a dangerous redirectActionable steps to safeguard your website from future threatsHow to handle a hack like a pro and keep your team in the loopOur go-to security checklist and plugin tools for prevention

In this episode of the DrMarketingTips Show, hosts Jennifer and Corey break down a powerful but underused marketing strategy for medical practices: lead magnets.Whether you're trying to attract new patients, boost conversion rates, or grow your email list, the right downloadable or interactive tool can make all the difference. But what actually works in 2025—and what's just taking up space on your site?Jennifer and Corey share their go-to lead magnet strategies, including examples like interactive quizzes, checklists, guides, and downloadable PDFs. Plus, they discuss how to tailor these tools by specialty, how to measure their performance, and why self-qualification is becoming one of the most important trends in healthcare marketing.Tune in to Discover:What a lead magnet is (and why your practice needs one)Why quizzes are outperforming generic downloads in 2025Real examples of high-converting lead magnets for orthopedics, behavioral health, and moreHow to align your lead magnet with your sales funnelThe importance of follow-up (and how to automate it)Tips to create content your ideal patient actually wants

In this episode of the DrMarketingTips Show, Jennifer and Corey take a fresh look at a space that every patient passes through—but few practices optimize: the waiting room.From cluttered counters to outdated signage, your waiting room and patient-facing spaces may be sabotaging your brand without you even realizing it. But with the right strategy, these spaces can actually become silent marketers, supporting your messaging, reinforcing your values, and even improving patient experience.They also share inspiration from an unlikely source: restaurant design psychology, and how lessons from brands like Rainforest Cafe and luxury hotels can be used to reimagine the patient experience in healthcare.Tune in to Discover:What patients really think while they waitHow your waiting room impacts brand perceptionDesign and psychology tips from other industriesWhy lobby videos and digital displays still work—when used rightThe power of marketing without saying a wordActionable ways to audit your spaces

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how different generations—from Gen Z to the Silent Generation—engage with healthcare technology, communication, and care models. Using fresh insights from the 2024 Rock Health Consumer Adoption Survey, they break down what these preferences mean for your marketing strategy, patient communication, and operational workflows.Whether you're optimizing your scheduling experience, deciding where to spend your ad dollars, or training your front desk team, understanding generational differences can help you reduce friction, increase patient satisfaction, and drive growth.

In this episode of the DrMarketingTips Show, Jennifer and Corey shine a light on one of the most overlooked drivers of local SEO and new patient acquisition: directory listings. You may think you've got reviews covered or your Google profile is “claimed,” but the truth is, most practices are missing huge opportunities to improve local rankings and drive real ROI.With firsthand case studies and step-by-step strategies, this episode breaks down how accurate and optimized listings across platforms like Google, Yelp, WebMD, and Healthgrades can have a direct and measurable impact on your bottom line.Tune in to Discover:Why Directory Listings Are Critical for Local SEOThe Hidden ROI of Getting Listings Right (including how one practice generated $250,000+ in surgical revenue from directory listings alone)Common Mistakes Practices Make with ListingsHow Listings and Reviews Work TogetherHow to Optimize Your Listings for SEO 3.0

In this episode of the DrMarketingTips Show, Jennifer and Corey unpack the rise of Agentic AI and explain how it's already transforming patient communication, scheduling, and marketing operations for healthcare practices and independent pharmacies.From basic chatbots to fully autonomous digital agents that can book appointments, answer insurance questions, and complete intake forms without staff involvement. The AI evolution isn't just coming—it's already here.Whether you're a marketer, practice administrator, or healthcare executive, this episode gives you practical examples, real results, and a look at what's next.Tune in to Discover:What is agentic ai—and why it matters nowReal results from a case study in real timeThe three phases of ai chatbot adoptionWhat the true operational impact and patient experience boost is like Cost, scalability, and what to expect next

In this episode of the DrMarketingTips Show, Jennifer and Corey explore the ripple effects of Medicare's drug price negotiation program and the broader implications of government policy shifts on independent pharmacies and private medical practices.Whether you're a pharmacy owner, practice administrator, or healthcare marketer, this episode breaks down what these top-down policy changes mean for your business—and how to stay ahead by focusing on storytelling, differentiation, and patient-first messaging.Tune in to Discover:Why policy changes like Medicare's drug pricing rules matter to youHow to shift your messaging away from price and market around true differentiators insteadTips to control what you can control (like your storytelling strategy)How to use data to tell a better storyWays to leverage timely trends and “brand hijacking” for organic reach

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how digital HIPAA-compliant forms can transform patient intake, reduce administrative workload, and improve the overall patient experience.From outdated paper-based processes to AI-powered automation and secure online scheduling, they discuss the biggest inefficiencies in patient intake—and how modern practices are fixing them. If your front desk is drowning in paperwork, or your patients are frustrated with repetitive forms, it's time to rethink your approach.Tune in to Discover:The Problems with Traditional Patient Intake Forms:Why outdated intake processes slow down your staff and frustrate patients.The risks of transcription errors and lost paperwork when relying on handwritten forms.How HIPAA-Compliant Forms Make Life Easier:Online forms that resize for mobile, desktop, and tablet use—allowing patients to complete paperwork anytime, anywhere.The ability to auto-populate information and pre-fill patient details for returning visitors.Secure digital submission with automated alerts for staff, reducing manual data entry.The Role of AI & Automation in Streamlining Intake:AI-powered intake solutions that collect patient info, schedule appointments, and create charts automatically.The future of voice-powered forms—where AI can fill out intake paperwork through a simple phone conversation.Cost-Effective & Practical Implementation Strategies:How affordable HIPAA-compliant form solutions can be set up in a matter of days.What to consider when integrating forms into your EHR and practice management systems.Case Study: How one practice saw an 18-patient increase in a single week just by streamlining their digital intake process.How Smarter Forms Lead to Higher Patient Satisfaction & Revenue:Online scheduling and digital forms improve reputation scores and patient experience.The link between efficient intake, better online reviews, and increased new patient appointments.Why a small investment in digital forms pays for itself in reduced paperwork and staff efficiency.

In this episode of the DrMarketingTips Show, Jennifer and Corey explore how AI and automation are revolutionizing physician referral strategies. Today, practices can leverage AI-driven tools to identify, engage, and nurture referring providers with less manual effort—saving time while increasing patient referrals.Find out how it's done and what you need to know in this information-packed episode. Tune in to Discover:The Traditional Approach to Physician Referrals (And Its Limitations):Why many practices still rely on outdated “boots on the ground” strategies without digital tracking.How AI can improve efficiency, reduce wasted effort, and maximize outreach impact.How AI Can Build & Optimize Referral Lists Automatically:AI-powered tools can scrape data from Google, LinkedIn, and directory listings to compile accurate referral lists.Route planning apps can automate outreach trips to ensure reps visit the most valuable referral partners.How to Use AI for Referral Outreach Automation:Direct mail automation: Sending holiday cards, thank-you notes, and newsletters without manual effort.Voicemail drops: AI tools allow practices to pre-record a personalized message that is automatically delivered to 100+ referring providers with one click.Automated faxes and email sequences to keep your practice top of mind.The Role of AI-Driven Referral Portals & Chatbots:Implementing HIPAA-compliant chat features for referring providers to streamline communication.How some practices use AI-powered portals to offer downloadable referral resources and real-time chat support.Data-Driven Insights: Tracking Referral Sources & Performance Metrics:AI makes it easy to track, visualize, and measure referral activity to identify trends and opportunities.How practices are using referral data to personalize thank-you gifts and strengthen provider relationships.Future-Proofing Your Referral Program:The next generation of doctors expects digital-first referral options—your practice must adapt or risk losing referrals.How digital convenience improves efficiency not just for your practice, but also for your referral partners.If your referral outreach still depends on handwritten logs and scattered notes, it's time to upgrade your process. AI-powered tools save time, improve engagement, and generate real, measurable growth.

Technology is transforming healthcare marketing faster than ever, and medical practices that don't adapt risk getting left behind. In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey break down the digital disruptions reshaping patient expectations, marketing strategies, and the very future of healthcare search.From AI-powered search engines and online scheduling tools to the increasing role of reviews and patient experience, they discuss what's changing, what's coming next, and how you can stay ahead of the curve.Tune in to Discover:The New Healthcare Consumer Mindset:How on-demand expectations shaped by Amazon, Uber, and Netflix are changing how patients choose providers.Why healthcare is now a customer service industry—whether we like it or not.The Power of Digital Presence & Reviews:Patients now rely on online reviews and digital resources 3x more than word-of-mouth referrals.How your website has become the digital front door—and why outdated or inaccurate information will turn patients away.The Demand for Frictionless Online Scheduling:60% of patients prefer online booking, yet many practices still struggle to implement it.Real-world challenges: What happens when a practice's scheduling tool goes offline for 30 days?The Shift from Clinical Expertise to Consumer Experience:Why Starbucks isn't a $100B company because of great coffee—and what that means for your practice.How patient experience and convenience now matter as much as clinical qualifications in choosing a provider.The Googleization of Healthcare & The Rise of AI Search:Patients are no longer just Googling—they're using AI search engines like ChatGPT, Perplexity, and Gemini to get medical advice.How AI-powered voice search is already recommending specific doctors and practices—and what you can do to make sure your practice shows up.The Future of Healthcare Marketing:Why marketing is no longer a “nice-to-have” but a necessity for survival.How HR, operations, and marketing need to work together to create a seamless patient experience.Lessons from Blockbuster vs. Netflix—will your practice keep up or be left behind?

In this episode of the DrMarketingTips Podcast, hosts Jennifer Thompson and Jennifer Taggart explore the evolving online consumer trends in healthcare decision-making—with a specific focus on women. As the primary healthcare decision-makers for their households, women are driving significant shifts in how healthcare practices need to approach marketing online. This episode unpacks the data, insights, and strategies you can implement to meet patients where they are and build trust in an increasingly digital world.Tune in to Discover:The Rise of Health Conversations Online:Engagement around women's health topics—like menopause, PCOS, and hormone replacement therapy—is growing by 6% annually.Why transparency and authentic content matter more than ever for building trust.Social Media's Role in Shaping Healthcare Decisions:Platforms like TikTok are becoming a key source for health information, featuring both personal stories and expert advice.How practices can leverage video content to engage with patients and build credibility.The Shift Toward Specificity in Search:Patients are no longer searching broadly (e.g., “women's health”); instead, they're looking for targeted information on specific conditions like endometriosis, which has seen a 30% increase in search activity.Tips for creating content that addresses these specific needs.The Importance of Online Community Engagement:Why fostering two-way communication through live events, webinars, or online Q&As can deepen patient relationships.Real-life example: How a webinar for women's health led to a successful in-office event and increased ancillary service sales.Tailoring Your Messaging to Diverse Audiences:Strategies for delivering the same information in different tones to resonate with younger and older demographics.Why authenticity and empathy are key to connecting with patients online.Meeting Patients Where They Are:Practical steps to insert your practice into patients' conversations online.Why building trust through content and engagement leads to stronger patient relationships and practice growth.

In this forward-looking episode of the DrMarketingTips Show, hosts Jennifer and Corey explore how the rapid rise of artificial intelligence (AI) is reshaping search behavior and healthcare marketing strategies. Learn what changes are coming, how they will impact your practice, and what you can do to stay ahead.The seismic shift in how patients search for and choose healthcare providers is here. From AI-powered search engines to evolving patient expectations, this episode breaks down what you need to know about these trends and their impact on your practice.Tune in to Discover:How AI is Redefining Search:The rise of AI-powered search engines like ChatGPT, Perplexity, and Google Gemini.What this shift means for traditional platforms like Google and your ad strategy.The New Front Door for Patients:Over 70% of patients now start their search for a new doctor online.How AI-driven snippets and summaries influence patient decision-making.Why Strong Content Still Reigns Supreme:How practices that invested in high-quality content and SEO will have an advantage.Tips for creating content that positions your website as a trusted source for AI-generated answers.The Role of Trust and Reputation:Why online reviews and authenticity still drive patient decisions, even with evolving technology.How AI might incorporate reviews and ratings into its decision-making.The Impact of Mobile-First Experiences:The growing importance of mobile-friendly websites as most patients now browse and book via smartphones.Why a seamless user experience is critical to keeping potential patients on your site.What You Can Do Today:Practical steps for leveraging AI in your marketing strategy, including chatbots and content optimization.Insights into how patient behavior is changing and how to adapt to meet their expectations.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey dive into big changes to Meta's advertising policies in January 2025. These updates will impact healthcare practices using Facebook, Instagram, and other Meta platforms to advertise, especially when targeting specific audiences or promoting health-related services and products.Tune in to Discover:What's Changing:Meta's new restrictions on health-related data in response to FTC scrutiny.Why targeting specific demographics and behaviors is about to get more complicated.How It Will Impact Healthcare Practices:How the new policies affect specialties like Botox, IV therapy, mental health, and compounding pharmacies.Why mid- and low-funnel targeting will become more challenging.Strategic Shifts to Consider:Moving from highly targeted ads to broader, top-of-funnel campaigns.Exploring alternative platforms like TikTok, Snapchat, or X (Twitter) for less-restrictive advertising opportunities.The importance of focusing on brand awareness over direct conversions.Opportunities with First-Party Data:Why building your email list and owning your data is more important than ever.Leveraging general awareness campaigns to drive signups for first-party data collection.Actionable Next Steps:Conducting an ad audit to identify campaigns that may be affected.Working with your agency to redefine success metrics and reporting standards.Preparing your campaigns for the potential rollout of Meta's AI-driven targeting options.Changes are on the horizon, and it's time to adapt your strategy. Whether it's exploring new platforms, refining your messaging for broader audiences, or focusing on first-party data, Jennifer and Corey offer practical advice to help you stay ahead in the ever-changing digital marketing landscape.

In this episode, Jennifer and Corey discuss five crucial topics shaping the medical marketing landscape next year—from rising costs to AI disruption—and provide actionable insights to help your practice stay ahead of the curve.Tune in to Discover:The Rising Costs of Doing Business:From tariffs to post-pandemic supply chain challenges, learn how rising costs in promotional products, medical supplies, and general operations will impact your practice.Tips for planning ahead to lock in savings and navigate new challenges.The Role of Artificial Intelligence (AI) in Marketing:How AI is changing search engine behavior and impacting website traffic.Insights into how AI-powered tools, like automated ad platforms and predictive algorithms, are reshaping the patient journey.Potential pitfalls, from oversaturation to ethical considerations, and what it means for your team.Social Media Evolution and Advertising Trends:What shifting platforms, like Blue Sky, Threads, and TikTok, mean for your social strategy.The importance of short-form video for doctor engagement and how social media platforms are incentivizing content creators.Directory Listings: The Local SEO Advantage:Why keeping directory listings accurate is more important than ever as Google and Apple compete for local search dominance.How directory listings drive phone calls, patient visits, and practice revenue—and what's coming next.The Growing Importance of Mobile-First Websites:With 61% of patients accessing practice websites only on mobile devices, it's time to prioritize mobile-first design for seamless user experiences.Tips for designing conversion-focused mobile sites that meet patient expectations and perform well on search engines.Bonus Insight: Emerging Consumer Trends:Learn how shifts in consumer behavior, as identified in the latest PressGainey survey, will impact healthcare marketing strategies.Why patient experience and accessibility will be key drivers of growth in 2025.

Today's patients are savvy. And a lot of them want to know how they can remain healthy and active as they age. They're researching their symptoms, comparing providers, and making informed decisions about their healthcare. To stand out, medical practices need to position themselves as trusted experts. And what better way to do that than by addressing one of the biggest concerns of the modern age: aging well.This episode of the DrMarketingTips Show features Jennifer Thompson and Jennifer Taggart sharing content strategies that resonate with health-conscious patients and how these topics attract new patients to your practice.Learn how to create valuable, educational content that addresses the desire for longevity and active aging, ultimately attracting and retaining patients.Tune In to This Episode to Learn:Why aging well is a hot topic for patient engagementContent pillars for healthy aging: diet, exercise, mental health, and moreHow to establish your practice as the go-to resource for aging gracefullyActionable steps to create compelling content (blogs, videos, social media)Examples of successful content marketing in the healthcare space

In this episode of The DrMarketingTips Show, we dive into a surprising yet critical factor impacting employee wellness, patient outcomes, and overall workplace culture: sleep. As stress, burnout, and lack of sleep become widespread issues, medical practices may feel the strain. Join us as we discuss how practice administrators can create a healthier, happier workplace by fostering better sleep habits among staff. Here's what you'll learn:Tune in to discover:The Sleep Crisis in HealthcareLack of sleep affects everyone, from practice staff to patients. It contributes to stress and burnout and even affects decision-making, increasing the risks of mental and physical health issues. Medical practice administrators have a unique opportunity to address this in the workplace.Culture Shift for Better WellnessCreating a wellness-focused culture isn't just about hitting the gym. Try incorporating sleep challenges instead of step challenges. Encourage employees to use sleep trackers and reward teams for healthier sleep habits. These changes could foster a more positive, restful workplace, improving morale and productivity.Implementing Simple Wellness ProgramsConsider simple wellness initiatives like walking groups, relaxation rooms, or yoga sessions. These activities can alleviate stress and foster camaraderie, giving employees a much-needed mental break and boosting their overall wellness.Anonymous Feedback SurveysRegular, anonymous feedback surveys can help practice administrators understand employee well-being. From tracking weekly stress levels to assessing sleep patterns, these insights allow administrators to adapt wellness programs to serve the team's needs better.Community Involvement for Team BuildingEngage your team in local community events, such as cancer walks or 5K runs. Building teams to participate strengthens bonds within the practice and reflects positively in the community, enhancing your practice's reputation.Benefits for the Bottom LineImproving staff sleep and wellness can reduce turnover, prevent burnout, and create a positive patient environment. Implementing these changes could help practice administrators manage stress for themselves and their teams while driving positive outcomes for everyone involved.Tune in to discover how focusing on sleep and wellness can make a real difference in your practice, and learn practical steps to start making health a priority today.

The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice's values and connect with your community.Tune In to Learn:Showing Appreciation: Simple, meaningful ways to thank your referring partners, including personal visits and hand-written notes.Unique Gift Ideas: Creative and memorable gifts that leave a lasting impression on partners, from custom wine labels to community-themed leave-behinds.Engaging Your Community: How to use the holidays to connect with the wider community through open houses, giving trees, and local charity partnerships.Staff Engagement: Strategies to celebrate your employees and share the joy, such as employee recognition boards and gratitude-themed social media posts.Maximizing Marketing Opportunities: Tips to turn your holiday activities into engaging social media content and recruiting tools.

Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause marketing initiatives, providing valuable insights for medical practices. What's in This Episode: Understanding Cause Marketing: Learn what cause marketing is and how it can be a powerful tool for medical practices that want to build awareness and reach their community. Benefits of Cause Marketing: Explore the positive outcomes for your practice, including improved patient engagement, staff morale, and community reputation.Choosing the Right Cause: Gain insights on selecting a cause that aligns with your practice's values and mission, ensuring authenticity and resonance with your audience.Promotion and Engagement: Discover effective strategies to promote your cause's marketing efforts, engaging your internal team and the wider community.Sustainability: Learn how to create a long-term cause marketing program that delivers continuous benefits and reinforces your practice's commitment to social responsibility.

The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers. Join Jennifer and Corey as they discuss the implications of the FTC rule and share practical recommendations on how healthcare providers can adapt their marketing strategies to maintain transparency and build trust with patients in this new landscape.Tune In to Learn: The key prohibitions of the FTC rule and the potential consequences of non-compliance.The costs of violating FTC rules on fake reviews and buying bot followers. How healthcare providers can obtain legitimate patient reviews and foster authentic social engagement.Strategies for maintaining transparency in reviews, particularly when feedback is given by practice staff or associates.Effective ways to manage and address reviews while upholding credibility and trust.Safeguards to prevent the use of fake reviews or manipulated social media metrics.

Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on TVs, and Netflix's ad-supported tier is thriving with 40 million active users. Instead of old, generic cable TV ads, new ads emphasize the power of targeted delivery on streaming platforms, particularly for local markets. Tune in for a case study on a medical practice effectively using YouTube ads to boost brand recognition and patient numbers, achieving over 150,000 impressions. It doesn't take as much budget as older TV advertising either. Quick tip: Practices should leverage existing video content or create new, simple ads like YouTube bumper ads to tap into this powerful marketing tool. Check Out This Episode to Learn: What types of digital TV advertising are available on streaming platforms.How YouTube Shorts has become the most popular streaming service and how to tap into this audience. The success of Netflix's ad-supported model and its implications.The advantages of targeted local advertising on streaming platforms over traditional TV.How practices can create effective ads with minimal effort and budget.See results from a successful YouTube advertising campaign for a medical practice.

LinkedIn's explosive growth is undeniable. For medical practices, it's no longer just an option – it's the prime platform for referrals, networking, and recruitment. While you may think you know what to post, new research shares exactly what LinkedIn's algorithm likes to promote. In this episode of the DrMarketingTips Show, hosts Jennifer and Corey pull back the curtain on the LinkedIn algorithm, sharing its secrets and how to leverage them for your benefit.Tune in to learn how to supercharge your reach and engagement, along with insights on how to optimize your posts for maximum impact. Plus, you'll get the inside scoop on the latest research revealing the types of content LinkedIn's algorithm is most likely to favor and promote.Sneak Peak at 17 Tips to Improve Your Engagement: Optimal Posting Times: Schedule posts for 9 a.m. on weekdays and 1 p.m. on weekends to maximize reach, adjusting times for specific audiences, like physicians.Consistency and Engagement: Post every 18 hours and respond to comments within the first hour to boost engagement.Post Types: Use document posts, polls, carousels, and long text posts with images for the best performance.Avoid Edits and External Links: Do not edit posts after publishing and include external links in comments, not in the original post.Video Content: While videos may have lower reach, ensure they are captioned to increase engagement, especially in professional settings.PLUS MORE!

The healthcare industry has been facing a critical staffing shortage. A report by the Association of American Medical Colleges projects a shortfall of up to 124,000 physicians by 2034, including tens of thousands of primary care doctors and specialists. Nurses face a similar crisis, with a projected shortage of over 350,000 registered nurses by 2026.For medical practices, this translates to fierce competition for top talent. Traditional methods of attracting new hires just aren't enough. This episode of the DrMarketingTips Show tackles this problem head-on, exploring how marketing can be a powerful tool in your HR toolbox.Learn how to craft compelling job descriptions that resonate with ideal candidates, discover strategies to recruit the top talent you need, and reconnect with past applicants to see if they're now interested in accepting a new role. This episode also explores creative ways to leverage social media to showcase your company culture. By working together, marketing and HR can build a recruitment strategy that positions your practice as the go-to destination for top talent in this competitive market.Tune Into This Episode to Learn: How to write job descriptions that resonate with ideal candidates.Follow-up with potential hires after events, keeping your practice top-of-mind.Find out how to reconnect with qualified candidates who may now be a good fit for open positions.Ways to incentivize your existing team to help find new talent. (Hint: it helps them, too!) Explore how to leverage social media to celebrate your company culture and attract potential hires.

A recent court ruling in Texas has declared the use of website tracking tools, like cookies and pixels, does not violate HIPAA, as long as Protected Health Information (PHI) is not collected. Co-hosts Jennifer and Cory discuss this decision and how it affects medical practices, doctors, and their patients who rely on these tools for personalized digital experiences.The current HIPAA regulations were written in the 1990s, long before the internet became the powerful marketing tool that it is today. This ruling is a step towards modernizing these regulations and allowing healthcare marketers to use current technologies to reach and engage patients.Websites for medical practices can use specific strategies to tools to enhance the patient experience without violating HIPAA. Tune In to Learn More About:  How this ruling impacts your medical practice and the patient experience The importance of understanding HIPAA regulation changesStrategies for balancing patient privacy with effective marketingHow emerging technologies are shaping healthcare marketingThe role of data analytics and healthcare marketing agencies in optimizing your patient experience

In this episode of The DrMarketingTips Show, co-hosts Jennifer and Corey discuss the lack of authenticity and trust that patients encounter when searching for a doctor online. Many practice websites feature generic information, lack transparent pricing, and too much stock imagery, which leads patients to perceive them as outdated or "fake" and prompts them to seek care elsewhere.Tune in for insights on how medical practices can authentically connect with patients and build trust when visitors click on their websites.What You'll Learn In This Episode:What patients look for when searching for a doctor online and how an outdated website challenges their trust.How to improve your practice's authenticity and trustworthiness with education and content.How to be more upfront and transparent about pricing for today's informed, digital-first patient. What types of content matter most to patients seeking authenticity?How to use diverse and authentic imagery to help patients visualize your practice.Steps to update websites to be modern, welcoming, and helpful.How can you proactively communicate with patients and address common concerns on your website?The importance of FAQ sections and patient education materials to build trust.Additional content to improve patient satisfaction, such as explanations of wait times and billing practices.

The healthcare industry is facing significant staffing shortages, leading to high turnover rates and substantial costs for practices in both clinical and non-clinical roles. In this episode of the DrMarketingTips Show, Jennifer discusses how your marketing department may hold the key to resolving your staffing and retention issues.  Tune in to this special episode of the DrMarketingTips Show from the Missouri MGMA to learn recruitment and retention strategies that integrate marketing tactics with operational practices.By building a positive company culture and actively managing online reputations, practices can create environments that attract and retain top talent.What You'll Learn in This Episode:Healthcare's Retention Problem: Insight into the staffing crisis in healthcare, including statistics on job vacancies and the high cost of turnover.Recruitment Strategies that Work: How marketing and HR can collaborate using targeted ads, dedicated landing pages, and recruitment videos to reach potential candidates effectively.Building a Positive Company Culture: The role of day-to-day interactions and management in fostering a workplace environment that supports retention.Tactics for Retention and Engagement: How operations and HR can implement employee surveys, management training, and marketing tactics like contests to improve employee engagement.Measuring Success: Methods for tracking vacancy rates, turnover numbers, employer review scores, and employee feedback to gauge the effectiveness of strategies implemented.

A new patient just discovered your practice and booked an appointment! What if you got these notifications in your inbox everyday? That's quite possibly the future with new automated patient engagement programs. Did you know 63% of patients now prefer to book appointments digitally, a notable change from conventional methods like phone calls, which only comprise 38.8% of appointment bookings? There's also been 338% increase in telemedicine appointments since 2019, showcasing the digital shift in patient preferences. It's clear the world is moving to digital-first. In this episode “Evolution of Healthcare Media: New Strategies for the Social Era,” hosts Jennifer and Corey explore the dynamic shift of healthcare communication from traditional methods to contemporary digital platforms like Meta and TikTok. With a focus on the impact of social media and online channels, this show focuses on how these tools have transformed patient engagement and practice visibility.This episode is invaluable for doctors and practices seeking to stand out in the new digital-first world. Understanding these trends and strategies will help in attracting new patients, retaining current ones, and enhancing overall patient satisfaction.Listeners will also gain insights into developing effective social media strategies, the importance of content types, and the future of healthcare media involving AI and wearables.Tune In to Learn:The transition from traditional to new media: Discover how healthcare promotion has evolved from radio and billboards to interactive platforms like Facebook, Instagram, and TikTok.The significance of interactive engagement: Learn why two-way communication with patients can lead to higher satisfaction and engagement.Content strategies for social media: Get tips on what to post, from patient testimonials to day-in-the-life clips, and why video content is essential.The future of healthcare media: Explore how AI, wearables, and integrated healthcare media landscapes are shaping the future of patient engagement.Practical steps to enhance your practice's digital presence: From using AI for content creation to tailoring your media strategy to your audience's needs.

In this episode of the DrMarketingTips Show, hosts Jennifer and Cory explore how artificial intelligence is changing and innovating healthcare marketing. One way that AI is reshaping marketing strategies is by facilitating hyper-personalization and significantly impacting various operational tasks. For doctors, healthcare professionals, and other medical marketers aiming to stay at the forefront of industry advancements, this episode shows you how to leverage AI to enhance efficiency and creativity for marketing your medical practice. What You'll Learn in This Episode:Understanding AI's Impact: Gain insights on how AI can change workplace cultures and marketing strategies in healthcare.AI Solutions: Learn how AI is being used to tackle common challenges in the industry.Real-World Applications: AI tools are helpful for simplifying tasks like content creation, streamlining patient experiences, and even internal operations, making practices more efficient and responsive.Strategic Integration of AI: Learn about the strategic considerations necessary when integrating AI into healthcare marketing and operations, including how to identify opportunities for AI to solve specific problems.Navigating the Challenges of AI: Understand the management adjustments required when adopting AI technologies, such as distinguishing between human and AI-generated communications and maintaining quality control.

In this episode of the DrMarketingTips Show, co-hosts Jennifer and Corey talk through the essential tactics and strategies that medical practices need to market their practices and stay competitive in 2024. With a focus on understanding your practice's unique value proposition, defining patient personas, and leveraging various channels to attract your target audience, this episode offers guidance for medical professionals looking to refine their marketing efforts and establish a strong, patient-centric brand.The healthcare industry has undergone significant changes in 2024, shaped by advancements in technology, staff retention problems, and shifting patient behaviors. The rise of artificial intelligence (AI) has simplified some aspects of marketing while introducing new complexities and challenges. Watch this episode for invaluable insights into adapting your marketing strategies to meet the demands of the modern healthcare consumer, emphasizing the importance of authenticity, digital presence, and patient engagement. What You'll Learn This Episode: The Importance of a Strong Value Proposition: How to articulate and reinforce your practice's core values across all platforms.Patient Personas Revisited: Understanding and tailoring your messaging to specific patient groups for more effective marketing.Choosing Digital Channels for Growth: Strategies for optimizing your digital marketing efforts to enhance long-term growth, loyalty, and quality engagement.Navigating the Impact of AI: An exploration of AI's evolving role in healthcare marketing and how to harness its potential while navigating its challenges.Trust-Building with Content: Tips on creating content that builds trust with your audience, fosters a positive patient experience, and reinforces your brand's message.Data-Driven Decision Making: Utilizing available data and technology to make informed marketing decisions and improve patient outreach.

Episode 327 of The DrMarketingTips Show brings practical social media marketing advice for doctors and medical practices based on new data. Hosts Jennifer and Lexi, Senior Client Services Manager at Insight Marketing Group, discuss key takeaways from the Social Media Marketing World Conference and how medical practices can use these insights to their advantage–especially when trying to reach patients and get more engagement. This episode offers a number of resources to medical practices and healthcare professionals looking to use social media more effectively. You'll hear about engagement strategies, content ideas, and the latest marketing trends to pay attention to for your medical practice. What You'll Learn in This Episode:Authenticity in Social Media: Why it's important for doctors and practices to be relatable and genuine on social media, especially as digital marketing and patients start using AI. Short-Form Video Content: How platforms like TikTok, Instagram Reels, and YouTube Shorts are shaping patient engagement.Choosing the Right Platforms: Which social media platforms best reach different patient demographics and which ones to use for your practice. Content Strategies: Tips on repurposing content and utilizing various content formats to fill your social media calendar. Tools for Content Creation: Easy tools like CapCut and in-video AI for efficient content creation.

Did you know that 73% of Gen Z and 74% of Millennial workers seek employers that offer robust mental health support? In this episode of the DrMarketingTips Show, hosts Jennifer and Corey take a look at the evolving role of healthcare marketing in human resource departments at medical practices. Marketing strategies can significantly enhance HR efforts in recruitment, staff engagement, and building a positive workplace culture. You'll also learn how to integrate marketing and HR to address modern challenges like the use of artificial intelligence (AI) for efficient communication, new approaches to workplace dynamics, and other innovative ways to engage with your practice's staff. The conversation underscores the necessity of adapting marketing techniques to improve employee experiences, leverage new technology for both retention and recruitment, and promote a culture that aligns with your practice's values. Tune In to Learn: The merging of healthcare marketing and HR roles to enhance employee engagement and recruitment strategies.Utilization of AI and chatbots for efficient communication and to address HR tasks, such as answering FAQs and assisting in the onboarding process.Tailoring approaches to meet the preferences and expectations of different generations in the workplace, particularly focusing on Gen Z's unique needs.How to bring awareness with marketing and emphasize support through workplace programs and partnerships with local mental health organizations.The significance of feedback and coaching in fostering a supportive environment that encourages professional growth and personal well-being.How to promote HR initiatives and your practice's benefits, ensuring employees are aware and make the most of the resources available to them.

Having a reputation management strategy is no longer just about collecting good reviews. It's about understanding and implementing the technology that can streamline this process and provide insightful data for continuous improvement–ultimately delivering patients through your digital front door. In the first part of  DrMarketingTips' reputation management series for medical practices, we explored new trends, improving reviews, and what data matters most in practice reputation management. In this second part, co-hosts Jennifer and Corey share advanced strategies and tools that medical practices can use to easily monitor, track, and improve their reputation scores and patient-reported outcomes.Take a deeper look at leveraging technology in reputation management for your practice and see how just a few tools can significantly impact your practice's digital presence for the better. What You'll Learn in This Episode:Integrating Star Ratings in Ads: Discover the impact of linking your Google star ratings to your digital ads and how it can set you apart from competitors in search results.Automating Review Solicitation: Understanding the importance of automating the review solicitation process and its role in generating frequent, fresh reviews which are favored by search engines.Analyzing Competitive Data: Learn about your competitors' data and get valuable insights for strategizing your own reputation management.Patient-Reported Outcomes: See how to increase patient engagement through digital surveys and how they can be used for internal improvements and external marketing.The Importance of Net Promoter Score (NPS): Get insights into how NPS scores can be used as a differentiator and a tool for continuous improvement.Google Seller Ratings: Explore how integrating Google seller ratings can enhance your ad visibility and provide social proof to prospective patients.Innovative Uses of Patient Feedback: How to effectively utilize patient feedback not just for reputation management, but also for improving patient experiences and even in recruitment strategies.

Have you googled your medical practice lately? Is your profile and map location accurate? What else could you do to direct patients to your practice so they see your glowing reviews? In part 1 of our reputation management series for medical practices, co-hosts Jennifer and Cory walk you through improving reputation management especially for today's digital audience.Did you know that 40% of patients won't visit your practice if your data is wrong? It could be because your website link has a 404 or your pin location is wrong. This episode sheds light on the intricate balance between actual patient reviews and accurate online data and the impact of these elements on a practice's reputation in the digital world.

Looking for insights into market research, audience personal development, and content development for your practice? In this episode of The DrMarketingTips Show, co-hosts Jennifer and Cory focus on the art of prompt engineering for AI content creation, tailored specifically for doctors, medical practices, patients, and other marketing strategies for healthcare. While AI is smart, it still needs a human touch. They share expert strategies for crafting precise prompts to guide AI tools in generating authentic, brand-aligned content for healthcare audiences. The discussion underlines the importance of editing and fine-tuning AI outputs to ensure they resonate with the nuances of medical communication and talking to different patient audiences.  For healthcare professionals looking to embrace AI in their marketing efforts, the episode also introduces a valuable resource and guide to prompts: ChatGPT prompt pack with over 100 prompts. You can use this prompt pack to research, design, and streamline all types of medical content and strategy, including patient research, website content, advertising, social media, email marketing and much more. Tune Into This Episode to Learn:How to use AI and ChatGPT to enhance your medical practice content without losing the human touch When and what you should use AI for in healthcare marketingSteps to craft the best prompts to get better results and how to use the ChatGPT Medical Marketing Prompt Pack The importance of training your AI on your practice and patient personas How ChatGPT can now access and research in real-time, speeding up your ideation and content creation processWhy human oversight is necessary to personalize content and remove AI “jargon”

How is your content marketing game for your medical practice? It's shaping into a pivotal time for practices that can create the best content.In this episode of the DrMarketingTips Show, hosts Jennifer and Corey share how to balance an increase in content marketing and the rapid adoption of generative AI in healthcare. They discuss the increasing sophistication of search engines in identifying AI-generated content, emphasizing the need for original, high-quality material. However, content marketing is more competitive than ever. Medical practices and providers also need to maintain a consistent content stream across various platforms, from websites to social media, while optimizing for effective patient communication and SEO. Tune In to Discover: The importance of original, high-quality content for SEO and patient engagement.How search engines are becoming more adept at identifying AI-generated content.Strategies for practices that want to maintain content consistency across various channels, including websites, social media, staff, and patient communications.There is a need for human oversight in AI-generated content to ensure it is on-brand, non-plagiarized, and authentic.The challenges posed by the rapid pace of content generation and the role of AI in raising the bar for content quality.Practical tips for healthcare marketers in leveraging AI while maintaining authenticity in their content strategy.

In episode 321 of the DrMarketingTips Show, co-host Jennifer Thompson talks with Jennifer Taggart, Vice President of Client Services at Insight Marketing Group, about the importance of using video in medical practice marketing. They discuss how video content can be used to engage patients and promote healthcare professionals, specifically doctors. Drawing on her background in commercial acting, Jennifer Taggart provides valuable advice on how healthcare providers can feel more comfortable in front of the camera and use video content effectively in their communication strategies. The episode highlights video content's practical applications and benefits in healthcare marketing.What's in this EpisodeDon't Sweat the Prep: How doctors can prepare and get comfortable with subject matter when facing the camera.Expect Unexpected Questions: Strategies to handle unexpected questions and control the conversation gracefully.Common Camera Fears: Discuss doctors' fears when on camera and how to address them.Techniques for Effective Delivery: Tips on pacing, using pauses, and having bullet points to enhance speech delivery on camera.Practice Makes Perfect: Learn how to get comfortable speaking through practice, which aids in delivering content more naturally and confidently.Utilizing Teleprompters: Teleprompters can help ensure key points are covered effectively.Customizing Content for Different Platforms: Tailoring video content for various social media platforms for maximum engagement.Simplicity in Video Marketing: Demonstrating that simple, direct video content can often be more effective than elaborate productions.Audience-Specific Content: The importance of creating video content that speaks directly to the intended audience segment.

Planning an event for your medical practice? Do you want to engage more physicians so they know to refer to your practice? In this episode of the DrMarketingTips show, we discuss the importance of events for medical practices. Event marketing is one of the best ways to network and spread awareness about your medical practice and providers. From holding an event to opening a new location or introducing a new physician to celebrating an anniversary, events aren't just about attendance. These events create opportunities to deepen relationships with referring physicians, your staff, and the local community. Learn about healthcare event marketing strategies, including how to prepare, what to do on the day of the event, and how to launch post-event strategies.Tune In to Become a Medical Event Marketing Expert: Define Clear Goals: Identify the purpose of the event—whether it's a new physician introduction, community engagement, or relationship-building with referrals.Targeted Invitations: Craft personalized invites, both digital and printed, and follow up via phone calls or emails to maximize attendance.Inclusive Outreach: Engage referring physicians, staff, community leaders, and potential patients through tailored invites and personal connections.Contingency Planning: Develop backup plans for contingencies like weather, delayed vendors, or unforeseen issues to ensure smooth event execution.Employee Engagement: Involve staff as ambassadors, ensuring they're identifiable and actively participating in the event to boost the practice's image.Capture the Moment: Assign someone to take photos/videos during the event for post-event content and social media highlights.Post-Event Engagement: Follow up promptly with attendees via email, sharing event highlights, photos, and videos to sustain connections and showcase what they missed.

Trying to run a new advertising campaign but not getting any traction? In this episode of the DrMarketingTips Show, Corey and Chad talk you through what's happening in digital advertising trends and new hurdles medical practices face in reaching new patients as advertising platforms update their terms and restrictions. New privacy restrictions are constantly being updated but without viable advertiser support from platforms like Meta and Google, posing challenges to advertisers aiming to craft effective campaigns. Medical practices often need to work with an agency who has a Facebook (Meta) Ad representative or Google Ad Support account to even get a response. Join us as we share the reasons behind ad rejections, shifting ad policies, and actionable strategies to avoid restrictions so that your practice can continue to use social media advertising and Google ads. Tune in to discover:The evolving nature of ad platforms and the challenges faced by advertisers.Strategies for verification and transparency required by advertising platforms.The impact of privacy laws on ad tracking and strategies to comply.Common reasons for ad denials and unexpected hurdles in digital advertising.Best practices to avoid ad rejections and navigate platform restrictions effectively.Tools, resources, and tips to stay updated and manage evolving ad policies efficiently.

The newest episode of DrMarketingTips Show features Corey and Jennifer as they dive into a candid conversation about the world of artificial intelligence (AI) and its role in healthcare marketing. After attending leading industry conferences focused on content marketing trends and artificial intelligence, we show you how to harness the power of AI to supercharge your marketing efforts.Here's what we explore in this episode:AI as Your Marketing Doppelganger: AI can be your virtual assistant, making you a better marketer. You can leverage AI to generate content, brainstorm ideas, and enhance your marketing strategies by providing it with the correct prompts and guidance.Training AI for Success: The quality of AI output depends on the prompts you provide. We discuss the importance of setting the stage for AI and giving it context and specific instructions to achieve desired results.The Value of Prompt Packs: We introduce the concept of prompt packs, which are detailed starting points for AI. These packs guide AI in creating content, whether writing a press release, designing images, or producing other marketing materials.Using AI for Image Generation: AI isn't limited to text; it can also help create images. We share how to use AI for image generation and provide tips on optimizing your prompts for great results.Hiring Marketing Coordinators: If you're considering hiring a marketing coordinator or specialist, ask them about their AI knowledge and willingness to use these tools. AI is becoming a standard in the industry, and you want team members who embrace its capabilities.In the evolving healthcare marketing landscape, AI is a powerful ally that can make you more efficient, creative, and strategic. Tune in to discover how to make AI work for you and enhance your marketing efforts.

In our latest episode of the DrMarketingTips Show, learn about the ever-evolving world of SEO for your medical practice, including top trends in SEO and how to navigate the changing landscape to boost your online presence with Google. . Join our co-host, Corey along with special guest and digital marketing expert, Chad, for this discussion on SEO strategies and best practices that will help you stay ahead of the game, including how to create “experiences” on your website that Google is looking for. Tune In to Discover:The importance of engaging and unique content.The impact of AI-generated content on SEO.The need for fact-checking AI-generated content.The value of targeting your audience, not just traffic.Using video to enhance your content and engage your audience effectively.The shift from trying to trick the system to following best practices.Enhance your website's SEO, develop a better content strategy, and improve your online visibility with the latest insights and tips from our healthcare marketing experts.

In our newest episode of the DrMarketingTips Show, we've invited Patty Pugh, CEO of Expert Medical Advisors and 20+ year practice management veteran, to talk about how she uses just 2% of her budget to hire a marketing agency. Patty shares invaluable insights to guide you in selecting the ideal healthcare marketing agency for your practice. Join us as we explore the world of healthcare marketing and gain insights into the essential strategies and best practices to make an informed decision about your practice's online presence.Tune In to Discover:How to choose a healthcare marketing agency that aligns with your practice's goals.Evaluating a marketing agency's track record and experience in the healthcare sector.Ensuring trustworthiness and accountability in your partnership.A comprehensive range of marketing services to boost your practice's success.Measuring the ROI of marketing efforts and ensuring they add value.Questions to ask potential marketing agencies.Building a long-term, successful partnership with your chosen agency.

Welcome to “WebSights,” the DrMarketingTips Show's special dive into the intricate world of medical practice websites! As your practice's digital gateway, your website plays a pivotal role in fostering patient relations, ensuring trust, and driving effective conversions. After guiding practices through 300+ episodes, Jennifer and Corey zero in on website mastery in this curated season, arming you with actionable insights – from ADA compliance nuances to SEO strategies and content creation prowess. Don't miss this concentrated dose of website wisdom!

In this episode, we're tackling a critical concern for businesses in the digital age: safeguarding your Facebook Business Manager against hacks and security breaches. Join us as we delve into the world of online security and discover essential strategies and best practices to keep your business's online presence secure and resilient.Tune In to Discover: How to safeguard your Facebook Business Manager against hacks and security breaches.Best practices to protect your business's online presence.Potential consequences of security breaches, such as data loss. Practical security measures and tools to protect your Facebook. Communicating with your team and understanding the importance of employee training in preventing security threats.Proactive security measures to stay ahead of potential risks.If you have questions about Facebook security and how to protect your business online, check out this episode and learn from our recent experience.

In this episode, we're diving deep into a crucial, yet often overlooked aspect of healthcare marketing: how to market to your team internally. Discover how focusing on communicating with your team can transform your medical practice, making it run smoother and more efficiently with these tried and true strategies and tactics.Listen in as Jennifer and Corey discuss why internal marketing is the backbone of a well-functioning practice, and find out how your practice can thrive when your team is informed and engaged.Tune in to discover: Practical strategies for implementing internal marketing using tools and resources you already haveHow to measure and report on the effectiveness of your internal marketing effortsTactics you can use to communicate with your team such as the intranet, memos, posters, TV loops, newsletters, bulletin boards, and moreTips to avoid silos within your organizationWays you can address diverse communication styles and cover your bases The role of a potential Workplace Development Committee Unlock the secrets of internal marketing and transform your team into a well-informed and engaged workforce.

In this episode, recorded live from this year's Florida MGMA conference floor, we share the good, the bad, and the ugly when finding the perfect giveaway items to make a lasting impact for prospective referrals, partners, attendees, and even employees. From understanding what's popular today as you prepare for budget season to breaking down why some things just don't work anymore, join Jennifer and Corey as they provide a comprehensive guide to elevating your practice's visibility and engagement through thoughtfully chosen giveaways.In this episode, you'll explore:The best and rest of giveaway items: What's popular and what to avoidTailoring giveaways for different occasions and audiences like events, referral visits, and employee appreciationBudget-friendly strategies to prepare for conference and event giveawaysThe relevance and staying power of a thoughtful giveawayInsider advice on avoiding common giveaway pitfalls and clichésUnlock the secrets of impactful giveaways and transform your practice's presence at events and conferences. 

Discover the latest insights into the evolving landscape of directory listings in the medical industry for both your office locations and your providers. In this episode of the DrMarketingTips Show, Jennifer and Corey explore the dynamic world of directory listings and their pivotal role in attracting and retaining patients at your medical practice. Join us as we delve into the transformative shift from focusing solely on reviews and ratings to the critical importance of listing accuracy to set your practice apart from competitors and elevate your patient acquisition and retention strategies.In this episode, you'll learn:The evolving importance of directory listings and their impact on patient decisionsInsights into how accurate directory listings improve your practice's online visibility and act as a competitive differentiator Strategies to leverage listing accuracy to enhance patient trust and loyaltyExpert tips on optimizing your directory listings for maximum patient engagementStay ahead of the curve and ensure your medical practice thrives by capitalizing on the true potential of directory listings. 

Unlock the potential of medical conference success and elevate your practice's visibility with our latest episode. We delve into the art of conference success, from planning and executing strategies to stand out on the conference floor, to effective networking tips for building meaningful connections with fellow medical practice administrators and providers. In this episode of the DrMarketingTips Show, Jennifer and Corey share the secrets to maximizing your conference experience and achieving unparalleled success at medical conferences.In this episode, you'll learn:How to ensure a conference is successful, from pre-conference preparations to post-conference follow-upsCrafting the perfect giveaway item for your booth that leaves a lasting impression on attendeesProven strategies to drive traffic to your booth and engage potential clients effectivelyExpert tips on networking with new contacts, building strong connections, and fostering meaningful relationships

Join us as we share how to use artificial intelligence (AI) in your medical practice marketing to make your life easier. In this episode of the DrMarketingTips Show, Jennifer and Corey share valuable insights on how to best leverage AI for your medical practice's marketing strategies, campaigns, and day-to-day tasks. Tune in to this episode to learn:An overview of AI and its transformative impact on the medical marketing landscapeReal-life examples of how AI is currently being used to enhance medical marketing, including AI-generated blog content, captivating images, video transcriptions, engaging social media posts, and effective email campaignsOur top 5 favorite AI tools making a significant difference in medical marketing right nowUnlock the true potential of AI and gain a competitive edge in the ever-evolving medical marketing arena with this episode.

Join us as we unpack the future of medical marketing, recorded live at FLMGMA's 2023 Annual Meeting in Orlando, FL. DrMarketingTips Show co-host and Insight Marketing Group VP and Managing Director Corey Gehrold was a featured speaker at the conference and now you can tune in and discover how the top marketing strategies of 2023 can take your medical practice to new heights. Tune in to this episode to learn:Innovative strategies and emerging trends reshaping the healthcare marketing landscapeHow to collaborate with local influencers and implement enticing in-office promotionsWays to harness the power of AI tools like ChatGPT to optimize your marketing budget and your timeAcquire a clear roadmap for developing and executing novel marketing tactics in your practice

For healthcare providers, employee engagement is critical for developing a strong practice culture and retaining staff. In this episode of the DrMarketingTips Show, Jennifer and Corey discuss the seven essential employee engagement tips that every practice needs to know.High staff turnover rates are a common issue in the healthcare industry, and a lack of engagement can be a significant contributor to this problem. By following these tips, practices can train, onboard, motivate, and engage their teams, particularly new employees and those in customer-facing roles.Negative patient reviews are often linked to unsatisfactory experiences with staff members at the front desk or in billing departments. Therefore, it's vital to invest in employee engagement to ensure that everyone is rowing in the same direction and working towards the same goals.Tune in to this episode to learn:The importance of employee engagement for healthcare providersHow to identify engagement issues and create a plan for improvementStrategies for effective employee onboarding and trainingTips for creating a positive work culture and motivating staffHow to engage employees in achieving practice goals

In this episode, Jennifer and Corey discuss the new referral patterns emerging in the healthcare industry. They highlight the rise of digital healthcare services that require local referrals, and how this creates a new potential referral segment for medical practices. The hosts give examples of companies in different healthcare areas that have established referral networks, such as Hinge Health and The OrthoForum. They also discuss the challenges of tracking referral data and how this affects traditional brick-and-mortar marketing efforts.Tune in to discover: Traditional referral marketing techniques and their limitationsThe rise of digital healthcare services and the need for local referralsExamples of companies with established referral networks and how those networks are adapting today The challenges of tracking referral data and how this affects traditional marketing effortsFuture outlook for referral marketing in the digital age

For medical professionals, improving website accessibility can mean finding ways to attract and retain patients online, increasing access to your services. However, streamlining your website for patient engagement is not the same as meeting accessibility standards set by the Americans with Disabilities Act (ADA). In fact, in some cases, your online marketing may conflict with current laws put forth by the ADA. While certain ADA standards may seem straightforward, many practices fail to meet their requirements, exposing them to lawsuits and fines, which can exceed $100,000. Since ADA laws are constantly evolving, staying up-to-date with these changes can be a challenge.However, updating your website doesn't have to be complicated. Understanding how to comply with ADA laws can help practices maintain compliance, increasing accessibility while avoiding costly lawsuits.In this episode of the DrMarketingTips Show, Jennifer and Corey explain how practices can stay up-to-date on ADA regulations and why these laws may have downstream effects on your practice.