Podcasts about transportation marketing

Today, you'll learn more about Blythe (Brumleve) Milligan's newly launched logistics platform, Cargo Rex, and how it can serve as a comprehensive information hub for the industry! Blythe shares insights into the platform's development, privacy-centric features allowing users to navigate logistics resources without being tracked, categorizing information into various sectors like associations and technologies, and Cargo Rex's commitment to authentic user testimonials and plans for future AI-enabled features!   About Blythe (Brumleve) Milligan Blythe (Brumleve) Milligan got her start in freight marketing as an executive assistant working for a large 3PL in North Florida where she would eventually be tasked with handling the company's digital media strategy. This is where she earned her chops as a marketer forced to do it all with a limited budget around the time when the inbound marketing concept was born. It was this job and a side-hustle sports blog that earned her eventual roles with a B2B marketing agency, on-air radio talent, and TV talent.  In 2018, she launched Digital Dispatch helping freight companies to put their website on autopilot. In addition to being a creative founder in freight, she hosts the Everything is Logistics podcast, founded the search engine for logistics in CargoRex, is cofounder of Jax Podcasters United, and board member of the Transportation Marketing and Sales Association. Check out the Everything is Logistics podcast for more insight and follow her on Youtube, Linkedin and Tiktok.    Connect with Blythe CargoRex Website: https://cargorex.io/  CargoRex LinkedIn: https://www.linkedin.com/company/cargo-rex/  Podcast: https://everythingislogistics.com/  Digital Dispatch Website: https://digitaldispatch.io/  Digital Dispatch LinkedIn: https://www.linkedin.com/company/digital-dispatch  Blythe's LinkedIn: https://www.linkedin.com/in/blythebrum/ Instagram: https://www.instagram.com/blythebrum/?hl=en  YouTube: https://www.youtube.com/@EverythingisLogistics/featured  TikTok: https://www.tiktok.com/@everythingislogistics   

In this special episode of the Trucking for Millennials podcast, we dive into the vibrant atmosphere of the Transportation Marketing and Sales Association event in New Orleans, Louisiana. Our first guest, Jim Kenny, a seasoned expert in non-asset-based sales, shares invaluable insights into the vital behaviors of sales professionals. Jim breaks down the sales process into six essential blocks: pre-call planning, sales call opening, needs assessment, solution development, closing, and follow-up. He emphasizes the importance of differentiation, discovery, and asking needs-based questions to build meaningful connections with customers and carriers. Jim also highlights the challenges of post-COVID sales environments and the necessity of specific, targeted communication to increase engagement and response rates. In the second half of the episode, we shift gears to a heartwarming conversation with Christian, Joe, and Rachael from Mohawk Global, a family-owned 3PL company. They share their unique experiences working in a family business and the core values that drive their organization: care, enrich, and deliver. The discussion delves into their compassionate leadership style, the no-layoff policy, and the various initiatives they have in place to support their employees and communities. From a charitable fund to community gardens, Mohawk Global exemplifies how leading with love and transparency can create a thriving, supportive work environment. This episode is packed with practical advice for sales professionals and inspiring stories of how values-driven leadership can make a significant impact in the logistics industry. Whether you're looking to refine your sales techniques or seeking inspiration for building a strong company culture, this episode has something for everyone.

In this episode, Blythe and Jennifer Karpus-Romain, the Executive Director of the Transportation Marketing & Sales Association (TMSA), discuss the organization's 100-year history, digital transformation, and the upcoming ELEVATE 2024 conference in New Orleans from June 9-11, 2024. Jennifer also shares insights into TMSA's marketing strategies, award programs, and educational content designed to help logistics professionals enhance their marketing and sales skills. LINKS:Jennifer's LinkedInTMSA TimelineTMSA ELEVATE Conference(Use code Blythe24 so we score bonus points with the crew)QUOTES:"We have a benchmarking study. That's a sales and marketing survey that we do to our members and people in the industry. It tells you what is going on and sales marketing today what people are spending their budgets on. How many sales and marketing people do they have at their companies? That's always a question I get all the time. What are people outsourcing like? What are people keeping in house? What software's are they? What types of software are they using? Are they integrating their software's all that kind of stuff lives in that benchmarking study, and that's accessible only to members so it all lives inside the member portal." - Jennifer Karpus-Romain "Like when people are always like when you're starting new things like what what's your advice? And I'm like, well, like anytime you're starting new things you need to evaluate its actual purpose. And like half the people, especially as the marketing person, like you get thrown so many things and you're like what is the what is the point of this? Like, what how does this serve our business purpose?" - Jennifer Karpus-RomainWATCH THE FULL EPISODE HERE---------------------------------------------THANK YOU TO OUR SPONSORS!Are you experienced in freight sales or already an independent freight agent? Listen to our Freight Agent Trenches interview series powered by SPI Logistics to hear directly from the company's agents on how they took the leap and found a home with SPI freight agent program. Tai TMS is designed to streamline your brokerage operations and propel growth for both FTL and LTL shipment cycles. Book a demo with the Tai team today and tell them Everything is Logistics sent you. Maximize your website's performance as a sales tool with Digital Dispatch's website management.

Sometimes an insurance niche finds you. Other times, you pave your way based on your passion. On today's edition of Agency Nation Radio Podcast host Toni Jones, Senior Vice President of Transportation Marketing, at Palomar Insurance Corporation, talks with three independent agents about curating a niche business. Our guests include Ryan Teubner, Producer with Rich & Cartmill, Crystal Fox, Founder and Creator of Beauty Queen Insurance and Lydia Ramos, Account Manager, and Regional Brand Coordinator McGriff highlight how personal passion and industry knowledge play a critical role in defining a successful niche. “Can I marry my passion that I'm used to, that I love, in the beauty industry with insurance?" says Crystal Fox. This episode is a must-listen for anyone curious about the interplay of personal interests and professional opportunities in insurance. Tune in to hear more about their unique stories and practical tips for navigating and succeeding in niche markets. “If you're going to niche, niche. Whether it's personalized, whether it's construction, whether it's transportation, whether it's beauty, whatever that niche is, immerse yourself in that industry,” says Ryan Teubner, “Understand the forms, endorsements, what you're insuring, but niche. Don't kind of niche.”  Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From Main Street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. For more, catch Agency Nation Radio on your favorite streaming platform or visit https://www.iamagazine.com/podcasts.

Jennifer Karpus-Romain and Joe Lynch discuss building a freight sales & marketing community. Jennifer is the Executive Director of the Transportation Marketing and Sales Association (TMSA), an association that enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. Click here to register for 2024 TMSA ELEVATE. About Jennifer Karpus-Romain Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University. About Transportation Marketing and Sales Association (TMSA) Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.  The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed. Key Takeaways: Building a Freight Sales & Marketing Community The Transportation Marketing and Sales Association (TMSA) is a non-profit organization that connects professionals in transportation and logistics. Their mission is to enable transportation and logistics sales and marketing professionals to learn and give back to the industry through industry-specific education, connections and resources. They offer educational resources and networking opportunities. They host conferences and events throughout the year. Membership offers benefits such as professional development, thought-provoking content, and community. They believe in collaboration over competition. Learn More About Building a Freight Sales & Marketing Community Jennifer Karpus-Romain | Linkedin TMSA | Linkedin TMSA homepage TMSA membership page TMSA ELEVATE Registration Page TMSA Executive Summit Save the Date TMSA 100 Year Anniversary Press Release Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain | The Logistics of Logistics TMSA Key Takeaways with Jennifer Karpus-Romain | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In this episode we chat with Jennifer Karpus Romain, the Executive Director at the Transportation Marketing and Sales Association (TMSA). Jennifer shared her journey from journalism to marketing, and how she found her passion in the logistics industry despite not starting there. She highlighted the importance of creativity in industrial sectors and the rewarding experience of helping companies tell their stories. Jennifer also gave us a rundown of what TMSA does, celebrating its 100th anniversary this year, and how it serves as a collaborative space for sales and marketing professionals in transportation. She talked about the upcoming Elevate conference in New Orleans, the networking opportunities, and the community give-back initiatives that TMSA is involved in. We discussed the importance of collaboration in marketing and sales, and how TMSA facilitates this by connecting professionals from various sectors within logistics. Jennifer's enthusiasm for her work and the industry was palpable, and she emphasized the value of learning from each other to apply successful strategies across different segments of the industry. Lastly, we touched on some serious issues like fraud in the industry, with stories of staged accidents and bribery schemes that have been affecting trucking companies and their insurers. We also talked about the lighter side of things, like our Super Bowl picks and the fun of seeing DJ Diesel (Shaq) live. Thanks for tuning in, and don't forget to check out The Transmitter on YouTube for more timely discussions. Stay safe out there, and keep on trucking!

Turn the volume up for a symphony of strategies as Audrey conducts us through the challenges of pioneering marketing initiatives at startups MVMNT. Listen as we uncover how MVMNT's genuine brokerage experience are paving the way for success in the world of logistics. A word about our sponsors:   Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/  Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

Trey Griggs and Joe Lynch discuss key takeaways from TMSA Elevate, a conference held in Savannah, Georgia on June 11, 12, and 13. TMSA is the Transportation Marketing and Sales Association, a non-profit organization for sales and marketing professionals in transportation and logistics. Trey Griggs, Founder of the Beta Consulting Group was an emcee for the event. About Trey Griggs Trey Griggs is a successful sales and marketing professional with a diverse background in education, youth ministry, and technology. He is the Founder and CEO of Beta Consulting Group, where he helps logistics companies improve their sales and marketing outcomes through consulting, coaching, and connecting. Trey began his career as a high school physics teacher and coach, as well as a youth pastor, before transitioning to sales and marketing. He gained valuable experience in door-to-door office supply sales before joining a technology company in transportation and logistics. Trey quickly excelled in his role, earning Sales Rep of the Year and leading the team in revenue-generation for three consecutive years. He is known for building a personal brand on social media, creating familiarity and trust among prospects, clients, and partners. Trey is also a skilled writer, producing website content, blogs, white papers, customer testimonials, and social media content. C-level executives and sales and marketing leaders rely on Trey to promote collaboration between teams and grow revenue. About Beta Consulting Group BETA Consulting Group is in the business of building brands through foundational messaging and customer testimonial videos, along with creating relevant content for the transportation industry through LinkedIn LIVE shows and industry events to entertain, educate and inspire. Trey collaborates with industry titans in sales and marketing to ensure his clients have the best resources to build their brands and drive revenue growth. About Transportation Marketing and Sales Association (TMSA) Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.  The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed. Key Takeaways From TMSA Elevate Trey Griggs is the Founder and CEO of Beta Consulting Group, where he helps logistics companies improve their sales and marketing outcomes through consulting, coaching, and connecting. Trey was an emcee for TMSA Elevate, a conference held in Savannah, Georgia on June 11, 12, and 13. TMSA is the Transportation Marketing and Sales Association, a non-profit organization for sales and marketing professionals in transportation and logistics. TMSA provides opportunities for members to learn, make lasting connections, and access member-only benefits. TMSA is focused on building relationships within the community of sales and marketers in transportation and logistics. TMSA offers resources to help members elevate their skill set, including attending the TMSA Annual Conference, webinars, virtual roundtables, and networking opportunities. TMSA's mission is to enable transportation and logistics sales and marketing professionals to learn and give back to the industry through education, connections, and resources. TMSA is the pre-eminent non-profit sales and marketing association that transportation and logistics professionals turn to for industry-specific education, connections, and resources. TMSA has multiple levels of membership to fit the needs of individual professionals and businesses. TMSA was founded in 1924 as a railroad-based association and has evolved with the marketplace throughout its existence. TMSA is the only association dedicated to advancing the success of marketing and sales professionals in all modes of the commercial freight transportation market. TMSA offers a variety of resources to its members, including access to a complete database of past webinars, conference presentations, and award submissions. Learn More About Beta Consulting Group Trey on LinkedIn Trey on Twitter Trey on TikTok Trey on Instagram Trey on Facebok Beta Consulting Group on LinkedIn Beta Consulting Group website Beta's Podcasts Learn More About TMSA Elevate Winning the Logistics Talent War with Charlie Saffro TMSA Key Takeaways with Jennifer Karpus-Romain TMSA Elevate Debrief Webinar Episode Sponsor: Port X Logistics Is Drayage Just Drayage with Brian Kempisty Episode Sponsor: Lean Solutions Group Outsourced Sales and Marketing with Ryan Mann The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube  

The Transportation Marketing and Sales Association (TMSA) has been around for nearly 100 years, and with their upcoming flagship event, Elevate, happening in just a couple of weeks, we've got TMSA's executive director Jennifer Karpus-Romain on the show to talk all about it along with what prospective members can gain from joining the  TMSA. LINKS: Get your tickets to TMSA ElevateConnect with Jen on LinkedInListen to 6 things learned from last year's TMSA eventWHAT YOU'LL LEARN: The listener will learn about the evolution of the Transportation Marketing and Sales Association (TMSA), the importance of software integration in transportation companies during COVID-19, the benefits of being a member of TMSA, and upcoming events and opportunities for networking and industry-specific training. The episode also discusses concerns about the impact of technology on creative jobs and the potential dangers of relying solely on AI-generated information.TIMESTAMPS: [00:01:55] Marketing and HR collaboration.[00:04:22] Software integration over COVID.[00:07:28] Website and member portal overhaul.[00:11:06] Adding HubSpot and the benefits.[00:15:43] One-person marketing teams.[00:17:12] Supporting sales as a marketer.[00:20:49] Branding in a downturn market.[00:26:01] CRM implementation challenges.[00:27:14] Continued training for success.[00:32:22] Value of in-person connections.[00:34:22] Mentorship and Networking Opportunities.[00:39:39] Safeguarding your brand.[00:42:22] Exploring Savannah as a conference location.[00:46:11] AI and creative work.[00:49:41] The impact of AI on jobs.[00:52:03] The future of jobs.[00:57:28] Implications of AI technology.[00:59:02] Online Predatory Behavior.[01:02:28] AI technology and government understanding.[01:08:47] AI Language Models and Accuracy.[01:11:03] AI and misinformation.[01:15:15] Industry-specific training.[01:17:15] Behind the scenes of logistics.---------------------------------------------THANK YOU TO OUR SPONSORS!At SPI Logistics they have industry-leading technology, systems, and back-office support to help you succeed. Learn more about SPI's freight agent program here. Make sure to let them know we sent you!Digital Dispatch helps you speak confidently about ROI with a website built for your customers, prospects, and employees. With plans starting as low as $90/month, learn how you can take your website from good to great by visiting Digital Dispatch. ---------------------------------------------ABOUT THE PODCAST: Everything is Logistics is a podcast for the thinkers in freight. Follow the podcast to never miss an episode. Follow EIL host Blythe Brumleve on social: Twitter | LinkedIn | Instagram | TikTok | YouTube

Blythe Brumleve got her start in freight marketing as an executive assistant working for a large 3PL in North Florida where she would eventually be tasked with handling the company's digital media strategy. This is where she earned her chops as a marketer forced to do it all with a limited budget around the time when the inbound marketing concept was born. It was this job and a side-hustle blog that earned her eventual roles with a B2B marketing agency, on-air radio talent, and TV talent. In 2018, she launched Digital Dispatch helping freight companies get online and grow. In addition to being a creative founder in freight, she hosts Cyberly on Freightwaves, is cofounder of Jax Podcasters Unite, and board member of the Transportation Marketing and Sales Association. Check out the Everything is Logistics podcast and follow her on social channels linked below for more freight marketing insight.  @blythebrum --- Support this podcast: https://podcasters.spotify.com/pod/show/lombardtrucking/support

Jennifer Karpus-Romain and Joe Lynch discuss elevating transportation sales and marketing. Jennifer is the Executive Director of the Transportation Marketing and Sales Association (TMSA), an association that enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. Click here to register for 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA About Jennifer Karpus-Romain Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University. About Transportation Marketing and Sales Association (TMSA) Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.  The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed. Key Takeaways: Elevating Transportation Sales and Marketing Jennifer Karpus-Romain is the Executive Director of the Transportation Marketing and Sales Association (TMSA). The Transportation Marketing and Sales Association (TMSA) is a professional association focused on advancing marketing and sales practices within the transportation and logistics industry. TMSA provides a platform for professionals in transportation marketing and sales to network, exchange ideas, and access valuable resources. The association offers educational programs and resources to enhance the knowledge and skills of its members, including webinars, articles, whitepapers, and industry-specific research. TMSA hosts events and conferences throughout the year, providing opportunities for industry professionals to connect, learn from experts, and stay updated on the latest trends and innovations. Membership in TMSA offers benefits such as access to exclusive content, networking opportunities, discounts on events and publications, and the ability to engage with a community of transportation marketing and sales professionals. TMSA promotes thought leadership within the industry through its partnerships with leading organizations and experts, who contribute to the association's initiatives and resources. The association offers a certification program, the Certified Transportation Marketing Professional (CTMP), which recognizes individuals who have demonstrated expertise in transportation marketing and sales. TMSA actively advocates for the transportation and logistics industry, addressing key challenges, promoting best practices, and fostering collaboration among its members. The association provides a platform for companies in the transportation and logistics sector to showcase their products and services through sponsorships, advertising opportunities, and participation in TMSA events. 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA TMSA's website serves as a comprehensive hub for transportation marketing and sales professionals, featuring a directory of members, a blog with industry insights, and a wealth of resources to support professional growth and success. Learn More About Elevating Transportation Sales and Marketing Jennifer's LinkedIn TMSA LinkedIn Transportation Marketing and Sales Association (TMSA) 2023 TMSA ELEVATE Conference – June 11 – 13, 2023, Savannah, GA TMSA Key Takeaways with Jennifer Karpus-Romain The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Blythe Brumleve and Joe Lynch discuss the state of logistics podcasting. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. TIMESTAMPS [00:01:48] Joe's career background. [00:03:51] Starting a successful blog. [00:07:57] Podcasting during COVID lockdown. [00:10:54] High Failure Rate of Podcasts. [00:15:50] Picking podcast guests. [00:17:09] Evergreen content strategy. [00:23:14] Listener-funded podcasts. [00:24:49] Sponsored content authenticity. [00:28:39] How to make a bad podcast. [00:32:45] Successful entrepreneurs from humble beginnings. [00:36:05] Starting a Podcast. [00:38:12] The challenges of podcasting. [00:41:33] Collaborating with sponsors. [00:47:46] Podcasting and YouTube convergence. [00:48:23] Creating YouTube-friendly content. [00:52:32] The future of TikTok. [00:55:57] Trucking industry job improvement. [01:00:11] Podcasting and community building. [01:02:54] Warehousing company turnover. Learn More About The State of Logistics Podcasting Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics Connecting The Digital Dots with Blythe Brumleve The Future of Inbound Lead Generation with Blythe Brumleve Episode Sponsor: TMSA TMSA: 2023 ELEVATE Conference The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

In honor of women's history month, Toni Jones, Vice President of Transportation Marketing, Palomar Insurance, and member of the Big “I” National Young Agents Committee sits down with a cast of remarkable leaders who are blazing the way for women in their organizations and the insurance industry. On this episode of Agency Nation Radio hear from Angela Ripley, President VW Brown Insurance Services and Big “I” Executive Committee Member; Courtney Rains, Chief Marketing Officer, Applied Systems and Crista Walker, VP, Agent Engagement & Technology at Liberty Mutal Insurance. Liberty Mutual research shows that while 85% of women who work on the frontline can picture themselves as a leader at an agency, fewer than one-third of agency principals and owners are women. Together the women talk about the disconnect and how to create leadership opportunities for women in the insurance industry. What can organizations and individuals do to be more intentional in helping women grow into leadership roles? How can women take steps to rid imposter syndrome? How do women start conversations that help them get a seat at the table and the position they deserve to create a rewarding future in insurance? Additionally, the group discusses data on the division of labor at home, who are making financial decisions for families when it comes to supporting personal lines clients. The group talks about how self-awareness and grace-- both are critical to growth. Tune in and be inspired to blaze a future that's good for women—because women are good for business. Agency Nation Radio is where insurance professionals turn on the mic and share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped make them the professionals they are today. From main street USA to the pages of Independent Agent magazine—we've got the stories you want to hear. Catch Agency Nation Radio on your favorite streaming platform or visit iamagazine.com/podcasts. Toni Jones, Vice President Transportation Marketing, Palomar Insurance, and member of the Big “I” National Young Agents Committee https://www.linkedin.com/in/toni-jones-mba-cic-crm-cisr-trs-star-b6759b2b/ Angela Ripley, President VW Brown Insurance Services and Big “I” Executive Committee Member https://www.linkedin.com/in/angelakokoskoripley/ Courtney Rains, Chief Marketing Officer, Applied Systems https://www.linkedin.com/in/courtney-rains-a0543715/ Crista Walker, VP, Agent Engagement & Technology, Liberty Mutal Insurance https://www.linkedin.com/in/crista-walker-0bb6a327/ https://www.iamagazine.com/strategies/5-practical-ways-to-create-more-leadership-opportunities-for-women-in-insurance https://www.agentforthefuture.com/womenininsurance/

It's easy to get distracted by what you think is missing from your agency.  It's even easier to allow those distractions to turn into excuses that justify maintaining the status quo.  When in reality, there's an entire dimension of maximization you haven't accessed inside your current tools.  But how beneficial would it be to develop super abilities with fairly common technology? Toni Jones, Vice President of Transportation Marketing at Palomar Insurance, talks about how she makes the most out of everyday situations.    

Blythe Brumleve and Joe Lynch discuss connecting the digital dots. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. Keay Takeaways: Connecting The Digital Dots Blythe Brumleve is Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. At Digital Dispatch, Blythe and her team are on a mission to help every freight company build a better website that connects their digital sales dots. In the podcast interview, Blythe and Joe discuss connecting the digital dots – in other words, leveraging your website to get more leads, reduce the sales cycle, and increase sale revenue. Blythe shared a number of great insights including: The buying process almost always begins online so companies need a website that will attract and convert prospective customers. The “95-5 Rule” applies to website visitors – for every visitor, 95% are visiting to educate themselves, but are not serious buyers and 5% are serious buyers. We don't control the sales process, the buyers do. The goal should be to build a relationship with prospects using engaging content. When Blythe works with customers, she does an audit on their customer's buying journey with the goal of finding and fixing any gap that may prevent the company from making a prospect into a customer (connecting the digital dots). Digital Dispatch helps your freight companies get online and grow. Digital Dispatch provides website infrastructure and industry-leading creative plus marketing education that helps their customers stay competitive. Learn More About Connecting The Digital Dots Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics The Future of Inbound Lead Generation with Blythe Brumleve Key Takeaways from Manifest with Pam Simon The Future of Logistics with Courtney Muller Manifest - The Future of Logistics Is Here The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

LLC host Kristy Knichel had the pleasure of interviewing Jennifer Karpus-Romain, Executive Director at the Transportation Marketing & Sales Association. Jennifer touches on so many great topics in this episode, ranging from some sage advice on how to find your own way throughout your career, to the familiar territory of being a woman in a male-dominated industry, to the value of marketing in the transportation industry along with current trends to keep an eye on. She also, of course, talks about the TMSA which has undergone a rebrand and is hosting their Executive Summit on October 20-21 in Atlanta! In addition to serving as the Executive Director at the Transportation Marketing & Sales Association (TMSA), Jennifer is also an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Jennifer has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University.

American Football. One of the greatest sports that has ever been created. Football has been around for a long time, with the first "match" occurring between two college teams, Rutgers, and Princeton, on November 6th, 1869. The National Football League is currently on track to rake in $25 billion, which can be directly related to the decisions and changes made by NFL commissioner Roger Goodell, whether you like him or not. With all the success and growth that the NFL has experienced, are recent and upcoming changes beneficial to the sport itself, or are they signaling to future problems? As (Fantasy) Football junkies themselves, the Wolf and Bull regularly enjoy a good football "match" and had the pleasure of hosting Blythe Brumleve on the show to discuss the interesting future ahead of the NFL, recent changes that the Jacksonville Jaguars have faced over the years, as well as the impact that social media has had on the players. Blythe Brumleve is the Founder of Digital Dispatch, Host of Cyberly on Freightwaves, Co-Founder of Jax Podcasters Unite, Board Member of the Transportation Marketing and Sales Association, Creator of GuysGirl.com, Owner of Brumleve Brands, and known as the Voice for the female sports fan. Blythe has also served as the Editor in Chief of Void Magazine, a B2B copywriter for an ad agency, and a Radio/TV Broadcaster in the North Florida market in which her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Make sure to check out and support Everythingislogistics.com, which has links to Blythe's social media, projects, podcasts, business services, and more! Tune in every week for new episodes! If you'd like to support our podcast directly, you can do so here. Any support goes directly back into the creation of future episodes and content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/wolf-and-the-bull-podcast/support

American Football. One of the greatest sports that has ever been created. Football has been around for a long time, with the first "match" occurring between two college teams, Rutgers, and Princeton, on November 6th, 1869. The National Football League is currently on track to rake in $25 billion, which can be directly related to the decisions and changes made by NFL commissioner Roger Goodell, whether you like him or not. With all the success and growth that the NFL has experienced, are recent and upcoming changes beneficial to the sport itself, or are they signaling to future problems? As (Fantasy) Football junkies themselves, the Wolf and Bull regularly enjoy a good football "match" and had the pleasure of hosting Blythe Brumleve on the show to discuss the interesting future ahead of the NFL, recent changes that the Jacksonville Jaguars have faced over the years, as well as the impact that social media has had on the players. Blythe Brumleve is the Founder of Digital Dispatch, Host of Cyberly on Freightwaves, Co-Founder of Jax Podcasters Unite, Board Member of the Transportation Marketing and Sales Association, Creator of GuysGirl.com, Owner of Brumleve Brands, and known as the Voice for the female sports fan. Blythe has also served as the Editor in Chief of Void Magazine, a B2B copywriter for an ad agency, and a Radio/TV Broadcaster in the North Florida market in which her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Make sure to check out and support Everythingislogistics.com, which has links to Blythe's social media, projects, podcasts, business services, and more! Tune in every week for new episodes! If you'd like to support our podcast directly, you can do so here. Any support goes back into the creation of future episodes and content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/wolf-and-the-bull-podcast/support

The Armchair Attorney is joined by Jennifer Karpus-Romain, Executive Director of the Transportation Marketing & Sales Association (TMSA) and Adjunct Professor at Cuyahoga Community College. In this installment, we discuss entrepreneurship, marketing, and journalism.https://www.tmsatoday.org/

Blythe Brumleve and Joe Lynch discuss connecting the digital dots. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. Keay Takeaways: Connecting The Digital Dots Blythe Brumleve is Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. At Digital Dispatch, Blythe and her team are on a mission to help every freight company build a better website that connects their digital sales dots. In the podcast interview, Blythe and Joe discuss connecting the digital dots – in other words, leveraging your website to get more leads, reduce the sales cycle, and increase sale revenue. Blythe shared a number of great insights including: The buying process almost always begins online so companies need a website that will attract and convert prospective customers. The “95-5 Rule” applies to website visitors – for every visitor, 95% are visiting to educate themselves, but are not serious buyers and 5% are serious buyers. We don't control the sales process, the buyers do. The goal should be to build a relationship with prospects using engaging content. When Blythe works with customers, she does an audit on their customer's buying journey with the goal of finding and fixing any gap that may prevent the company from making a prospect into a customer (connecting the digital dots). Digital Dispatch helps your freight companies get online and grow. Digital Dispatch provides website infrastructure and industry-leading creative plus marketing education that helps their customers stay competitive. Learn More About Connecting The Digital Dots Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics The Future of Inbound Lead Generation with Blythe Brumleve Key Takeaways from Manifest with Pam Simon The Future of Logistics with Courtney Muller Manifest - The Future of Logistics Is Here The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

Trucking Social Media Strategies with Magnum Transportation Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteEverything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok

Jennifer Karpus-Romain and Joe Lynch discuss TMSA key takeaways. Jennifer is the Executive Director of the Transportation Marketing and Sales Association (TMSA), an association that enables sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. About Jennifer Karpus-Romain Jennifer serves as the Executive Director at the Transportation Marketing & Sales Association (TMSA) and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University.  About Transportation Marketing and Sales Association (TMSA) Sales and marketing professionals in the logistics and transportation industry come to the Transportation Marketing and Sales Association (TMSA)as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.  The association was founded in 1924 and has gone through many names and iterations throughout the years, but it's mission to be the resource for its members has never changed.   Key Takeaways: TMSA Key Takeaways Jennifer Karpus-Romain is the Executive Director of the Transportation Marketing and Sales Association (TMSA). TMSA has been enabling sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections and resources for close to a century. In the podcast interview, Jennifer shared the key takeaways from the TMSA conference held June 5-7 in Orlando, FL. The 5 key takeaways that Jennifer shared are: Just start – whatever ideas or strategies you have for improving sales and marketing, stop planning and begin. Just do it! Stay connected – To grow your sales and keep current, stay connected to our everchanging industry, customers, prospective customers, and your network. Create value – Most sales and marketing teams focus only on selling, while the best focus on educating and adding value for existing and prospective customers.   Focused investments – There are dozens of ways to invest in improved sales and marketing, however the companies that are most successful research their options and make focused investments rather than making lots of small investments that are less likely to produce an ROI. Find inspiration – Sales and marketing is tough and keeping the faith is sometimes difficult. To keep energized, find ways to keep yourself and your team inspired. Learn More About TMSA Key Takeaways Jennifer's LinkedIn TMSA LinkedIn Transportation Marketing and Sales Association (TMSA) 5 Takeaways from the 2022 TMSA Annual Conference The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen Kaag, VP Marketing, LoadSmartBeth Potratz, CEO, and Co-founder, DriveMyWayKristy Knichel, CEO, and Owner, Knichel Logistics  Jennifer Mosso, VP Shipper Growth, TransfixThis conversation was recorded live at the Transportation Marketing and Sales Association in Orlando, Florida in June of 2022 with insights around: How each company is approaching recruiting and retaining top talent within the companyHow to maintain processes and vision when everyone is shifting how and where they workGetting more budget and resources by building a business case for the CEO to investHow sales and marketing roles within each company are evolving and becoming more strategicIt's a great panel so S/O to the TMSA for letting me moderate and allowing me to share that insight with you today. You can learn more about the TMSA by visiting: https://www.tmsatoday.org/Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away.  I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build your personal brand and learn what works for other companies in hopes it might work for yours, too. Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she's revamping a nearly century-old association to bring it into the modern age. Check out TMSA Level Up ConferenceFollow the TMSA on Linkedin, Facebook, and TwitterConnect with Jennifer Karpus-Romain on Linkedin and TwitterListen to these shows next: Content Marketing Strategy in Freight5 tips for building your in-house media programContent marketing lessons from Mr. BeastSearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

On Episode 29 of Standing Out, Jennifer Karpus-Romain of the Transportation Marketing & Sales Association and Trey talk about new ways to help marketing and sales teams support one another, as well as how to help team members focus on the importance of their roles.  Many thanks to our sponsor, BETA Consulting Group, the sales & marketing strategists you never knew you wanted.   Standing Out is a daily sale, marketing & leadership podcast created to highlight best practices from industry leaders with incredible experience and insights!  The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes. 

The New Reality of Logistics Sales and Marketing with Brian Everett Brian Everett and Joe Lynch discuss the new reality of logistics sales and marketing. Since Brian is the CEO of TMSA he has a great perspective on what's working in transportation and logistics sales. Brian shares his thoughtful insights, which are based on TMSA research and his direct involvement with TMSA members. About Brian Everett Brian is on a mission to help sales, marketing, and communications professionals in transportation and logistics to be more successful in their careers. Brian uses his 25 plus years of experience in marketing, sales, association management in transportation, logistics and supply chain to do accomplish his mission. He is committed to bringing together a community of successful marketing and sales professionals in freight transportation and logistics as the CEO of the Transportation Marketing & Sales Association (TMSA). About the Transportation Marketing and Sales Association (TMSA) TMSA is the one and only association serving marketing, sales, and communications professionals in transportation and logistics. TMSA's mission is to enable sales and marketing professionals to learn and give back to the transportation and logistics industry through education, connections, and resources, ultimately strengthening their individual development, their businesses, and the industry-at-large. Part of TMSA's mission is to help marketing and sales professionals be armed with knowledge on such issues as sales and marketing integration, blockchain technologies, lead generation, CRM and marketing automation platforms, and content marketing. Noteworthy Questions [10:23]  Please tell us the first new reality of marketing and selling logistics services? [19:53]  What's the second new reality of logistics marketing and sales? [23:31]  What's the third new reality of marketing and selling logistics services? Key Takeaways Logistics sales is becoming increasingly sophisticated. In the podcast, Brian shared the three (3) new realities of logistics sales and marketing. New Reality One: Leveraging technology is one of the keys to success in sales and marketing. The logistics industry leaders are making big investments in technologies like websites, digital marketing, SEO, social media, email marketing, marketing automation, RFP, collaboration, and CRM software. New Reality Two: Customer experience (CX) can be described as the cumulative impact of multiple touchpoints over the course of a customer's interaction with an organization. CX has been used extensively and successfully in the B2C market but is only now being used by B2B marketers. Top logistics companies, especially the tech-centric players are using CX to increase customer satisfaction, loyalty, and win more business. To improve the customer experience, map the process noting every interaction with the customer, from the first marketing impression through the sales process, onboarding, training, and day-to-day servicing of the account. Capture and fix any gaps or issues in the process. New Reality Three: Sales and marketing integration is a new reality that grows in importance daily. Traditionally, sales and marketing departments had quite different cultures, personalities, and objectives. As the buying and selling process moves online, more and more companies are integrating the two functions. Ideally, the integration will remove silos, communication barriers, and gaps between marketing and sales. Marketing and sales integration ideally will lead to greater customer satisfaction and a more efficient and effective sales process. Learn More Brian Everett LinkedIn Transportation Marketing and Sales Association (TMSA) TMSA Conference Event Calendar The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast