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In this episode, a former top-ranked commercial truck sales rep, Sean Lyden of Systematic Selling, breaks down what actually works in freight sales! We talk about the 90-day rule in B2B, how to reframe cold calls as shopping for customers, and why your Ideal Customer Profile isn't just about who to target, but also who to avoid. Sean also shares his dial-based prospecting strategy, KPI tracking tips, and why consistency beats intensity every time! If you're a freight broker, carrier representative, or logistics founder, this is the kind of tactical strategy that can immediately shift your sales game. Want better conversions and a stronger pipeline? Tune in and start doing the work! About Sean Lyden Sean is the founder and CEO of Systematic Selling, where they help SMB owners and their sales teams in the service trades scale their sales (without the chaos). Sean is a former U.S. Top 25 medium-duty truck sales rep (GMC, Chevrolet, Isuzu brands), has been in sales for 28 years, has handled over 1,200 coaching sessions for founders, owners, and their sales teams, and the co-author of Collaboration Effect on Profit: Overcoming Founder's Syndrome to Achieve Sustainable Success (2024). Connect with Sean LinkedIn: https://www.linkedin.com/in/seanlyden/ Newsletter: https://www.systematicselling.co/
Whether you're building relationships or just booking freight, this episode with the amazing couple from Cowtown Express Logistics, Colby and Raegan Baskin, is full of insights on how to build long-term success in the industry! Colby and Raegan unpack how they've evolved from a family-run straight truck operation to a high-integrity, full truckload freight brokerage focused on open deck freight, why they made the tough but necessary call to exit their 60-truck asset side to protect safety and values, how they scaled their brokerage with a people-first culture, and why their business strategy is all about doing the right thing, even when it's not the easy thing! About Colby and Raegan Baskin Colby and Raegan bring a unique blend of operational expertise and strategic leadership to Cowtown Express Logistics. Colby, CEO, earned his degree in Supply Chain Management from TCU in 2010. He began his career as a truck driver, gaining valuable hands-on experience before stepping into leadership. He went on to own and operate a fleet of 60 trucks, managing everything from business development to truck maintenance and driver hiring. Today, he leads Cowtown Logistics with a practical, grounded approach. Outside of work, he enjoys working out, cooking for his family, self-development, and learning how to grow a LinkedIn audience to create both personal and professional growth opportunities. Raegan, COO, graduated from TCU in 2009 with a degree in Biology. She previously served as VP of Training at PhysAssist Scribes, where she led a team that trained over 4,000 medical scribes annually. Now, she focuses on operational growth, team development, and customer success at Cowtown Logistics. Outside the office, she enjoys yoga and spending time with their two children—Vivian (11) and Will (8). Together, they combine real-world experience with executive vision to drive Cowtown's continued growth and culture. Connect with Colby and Raegan Website: https://www.cowtownexpress.com/ LinkedIn: https://www.linkedin.com/in/colby-baskin-207089118/ / https://www.linkedin.com/in/raeganbaskin/
What if brokers actually owned the data they generate and got paid for it? Today, Sam Tibbs shares how Trochi AI is flipping the script by giving brokers ownership in the data economy they fuel, literally offering equity to those who contribute the most. We discuss why today's rate tools fall short, how Trochi AI captures real-time load-level insights, and why predictive analytics, not just historical trends, are the next big wave. It's a must-listen episode if you're into pricing intelligence, automation, and reclaiming broker value in freight tech! About Sam Tibbs Sam Tibbs is a product strategist focused on the intersection of freight, data, and technology. As co-founder and CEO of Trochi, he is working to build a truckload pricing and intelligence platform that empowers freight brokers to benefit from the data they create and own. His trucking experience includes roles at Covenant Logistics Group, FreightWaves SONAR, Leaf Logistics, CloudTrucks, and TriumphPay, where he had the opportunity to learn from forward-thinking teams across the industry. Before entering the industry, Sam served in the U.S. Navy's Nuclear Power Program and worked in academia, those experiences continue to shape his approach to collaboration and problem-solving. Connect with Sam Email: info@trochi.ai LinkedIn: https://www.linkedin.com/in/sam-tibbs/ / https://www.linkedin.com/company/trochi-data-corp/
Don't miss the last episode of this week with Cargo Spectre's Jason Joachim and Rohan Bhagwat! Jason and Rohan delve into how they've solved the age-old freight measurement headaches, especially the challenge of inaccurate dims causing added costs. They also explain how their system uses AI-powered automation to capture legal-for-trade dimensions, weights, pictures, and even NMFC classifications in just one second—no moving parts, no manual input! If you're tired of reclass fees, packaging mistakes, and delayed audits, you need to hear how this tech is changing the game in freight operations, density-based pricing, and supply chain efficiency! About Jason Joachim and Rohan Bhagwat Jason got his start in warehousing earlier than most at age 13. He was a write-up guy for OS&D at his dad's warehouse. At 22, he graduated from college and managed his dock. Through that nine years, he always thought there was a better way to process freight. As a manager, his biggest headache was paying 18 write-up guys to measure freight while having 15 office employees ask him why they can never measure right. Rohan began his career in the Ocean Freight industry in 2019, undertaking diverse roles across Sales, Marketing, and Operations. He was introduced to Cargo Spectre at the Transport Logistic show in Munich and subsequently joined the team full-time as Head of Sales in 2022. Since then, he successfully led numerous initiatives, including quadrupling the company's growth, achieving legal for trade certification for their dimensioners in Canada, and introducing innovative tools to better support their LTL shipping community. Connect with Jason and Rohan Website: https://www.cargospectre.com/ Contact: (833) DIM-HELP LinkedIn: https://www.linkedin.com/company/cargo-spectre/
Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems? Today's episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what's holding them back: strategy gaps, messy data, and weak integrations. Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market, and how smaller companies can still get big wins by focusing on automating the unsexy stuff, think billing, compliance, and track & trace. Learn practical ways to rethink your workflow, price your time correctly, and implement AI with purpose, not hype. If you're in freight and wondering how to cut costs, improve ops, and scale smart, this one's for you! About Ryan Schreiber Ryan has lived his career at the intersection of transportation and technology. As the Chief Growth Officer at Metafora, Ryan leads growth strategies that leverage the company's strengths and taps into new opportunities for both the company and the industry at large. Ryan's commitment to the transportation and logistics industry is evident through his authorship for publications such as FreightWaves and Journal of Commerce and through his additional work as an angel investor and advisor to multiple logistics and freight tech businesses. Ryan has made substantial contributions to Metafora's progress and growth, including building partnerships, expanding services, launching new products, developing marketing strategies, and serving as a subject matter expert. Connect with Ryan Website: https://metafora.net/ LinkedIn: https://www.linkedin.com/in/ryan-schreiber/ Email: rschreiber@metafora.net
In today's episode, I'm joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything. We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards, his transition from independent brokerage to the SPI model, and why freight volume is tied to global trade shifts and oil prices. If you're serious about operational excellence, niche specialization, and adapting your freight business, you'll want to hear this one! Connect with Sage YouTube: https://www.youtube.com/@SageOutcastX
Today, we'll discuss solving the truck parking crisis at a national level and scaling authentic brand content in trucking with our returning guest, Reed Loustalot of the Truck Parking Club! Reed shares how their consistent content strategy has driven massive growth, earning hundreds of millions of impressions, and how authenticity has powered their branding. With over 2,300 locations and 40,000 spaces, and growing weekly, they're addressing inefficiencies that cost drivers time and money! There's more to this episode that you should hear, so stay tuned!
Where is the freight market heading, and how are the current economic trends shaping it? Today, let's break down the latest spot market conditions, the recent economic indicators impacting freight volumes, and some of the challenges in business development during a market downturn! Whether you're a carrier, broker, or shipper, this episode's insights can help you better navigate today's transportation industry!
If you're into final mile logistics, LTL freight, or operations management, listen to this episode with Andrew Rodriguez of Harvey to hear his practical insights and strategies! Andrew highlights managing high-volume freight and maintaining top-tier customer service with a small team, his journey from freight brokerage into manufacturing operations, and Harvey's structured approach to daily shipping cutoffs, rural delivery coordination, vendor management, and real-time metrics to monitor booking speed, damage rates, and customer satisfaction! About Andrew Rodriguez Andrew is the Operations Manager at Harvey Industries International, where he oversees key aspects of supply chain operations and organizational efficiency. Before joining Harvey Industries, Andrew held a territory management role at a freight brokerage firm, where he supported clients with their freight and transportation operations. This position gave him hands-on exposure to the complexities of freight logistics, allowing him to work with a diverse range of clients and freight modes. His experience provided him with a broad understanding of how transportation integrates with various business functions, including IT, accounting, customer service, and sales. Prior to his work in freight logistics, Andrew held several operations management positions across industries such as commercial property management, real estate development, marketing, sales, and startups. In these roles, he developed a strong passion for process improvement and operational efficiency, grounded in a customer-centric and results-driven mindset. Andrew joined Harvey Industries with the goal of merging his background in operations management with his experience in freight and transportation, ultimately contributing to the broader scope of supply chain operations.
Join us today as we've got the CEO of Apex Transit Solutions, Marina Ivanov, sharing how they continue navigating the trucking industry's challenges while building a sustainable business! Marina shares what it's really like running a family-owned operation, the lessons learned from scaling without outside capital, and how technology, factoring, and the right hires changed their game! Tune in to this episode packed with real talk and strategies! Connect with Marina Website: https://apextransitllc.com/ LinkedIn: https://www.linkedin.com/company/apex-transitllc/ / https://www.linkedin.com/in/marina-ivanov-4a9144194/
Are you keeping up with the shifts in freight, from automation to AI-driven brokers and everything in between? With 95% of broker tasks potentially automated, the focus now is on leveraging technology while keeping the human touch where it matters, customer and carrier experience. Whether it's investing in automation, tightening up internal processes, or building face-to-face relationships in a crowded market, now's the time to niche down and stay visible! Tune in to learn more!
Are you confident your business can identify fraud before it hits your bottom line? How can you tell if an invoice, ID, or rate confirmation is real or AI-generated? You must listen to this conversation with Chad Capooth of Denim! Chad unpacks the alarming rise in sophisticated fraud across the transportation industry, from AI-generated fake documents and spoofed domains to virtual numbers and identity theft! With fraud tactics evolving every six months, Chad emphasizes that ongoing staff training, layered security, and tools like live ID matching and account verification are no longer optional; they're essential! About Chad Capooth Chad is the VP of Operations at Denim. He brings over 15 years of experience in strategic planning, business growth, and operations leadership. At Denim, he leads operational strategy, leveraging deep expertise in factoring, credit underwriting, and portfolio management to deliver efficient, tech-enabled solutions. Previously, as COO at eCommerce Financing LLC, Chad helped launch innovative products like Revenue Loans and Quick Pay Loans. At Transfac Capital, he advanced operational performance through technology-driven underwriting and automated invoice processing. Chad's earlier roles at Unlimited Working Capital and Enoble Business Capital (formerly National Bankers Trust) cemented his reputation as a leader in financial services innovation. Connect with Chad Website: https://www.denim.com/ Email: ccapooth@denim.com
Are you thinking of ways to minimize costly front-end repairs and enhance safety without compromising your truck's efficiency? In this conversation with Nathan Holt from Ex-Guard, he shares how their journey from a small fabrication shop to an industry leader reshapes truck safety. Their XG-150 guard shows a dramatic reduction in repair costs and downtime. These guards are engineered to integrate with OEM safety tech, add minimal weight, and fit major brands. With Ex-Guard's installations and easy access, it continues to improve trucks' durability, maintenance, and functionality! Tune in to hear more! About Nathan Holt Nathan is the Product Marketing Manager for Ex-Guard, the leading manufacturer of premier grille guards for commercial heavy, medium, and light-duty trucks, vans, and RV's in North America. Connect with Nathan Website: https://ex-guard.com/ Phone: (888) 902-2777
Today, Onward Delivery's CEO and founder, Grafton Elliott, tackles the fragmentation in oversized freight, why brokers remain essential in this evolving space, and what the NMFC code changes mean for large and bulky logistics! Grafton breaks down how Onward's middleware solution bridges brokers and local carriers' TMS systems without competing with either side. With parcel models proving unfit for bulky freight, the shift toward workflow standardization and broker-led coordination is crucial, especially as technology now enables this sector to match the speed and visibility of parcel services. As Grafton puts it, the timing couldn't be better to rethink how big and bulky gets delivered! Connect with Grafton Website: https://www.onwarddelivery.com/ LinkedIn: https://www.linkedin.com/in/grafton-elliott-70190298/
In this episode, John Kuhlmann, founder and CEO of Heartland Logistics Group, joins us to share how the implementation of new processes and technology contributed to the company's revenue growth and volume rise! John emphasizes the significance of face-to-face customer engagement, daily sales strategy, attending conferences to build long-term relationships, and the human connection in sales! About John Kuhlmann John started in logistics in 2008, where he learned the industry and what it was lacking—inspiring him to offer a better way with Heartland Logistics Group, founded in 2020. Connect with John Website: https://shiphlg.com/ / https://sunnybrooksoftware.com/ LinkedIn: https://www.linkedin.com/in/jkuhlmannhlgsb/ / https://www.linkedin.com/company/sunnybrook/ / https://www.linkedin.com/company/heartland-logistics-group-llc/
We're back for the last episode of this week with our returning guest, Cameron Pechia of Valley Trucking Insurance! Cam shares his insights on the current market downturn, the rising business failures leading to significant client losses, his recommended insurance coverage for freight brokers, legal challenges for brokers, Valley's educational content expansion, the importance of standard operating procedures, and key red flags in selecting carriers! About Cameron Pechia Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his “WHY” and what makes him get up in the morning and try to win each and every day. At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference." Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability. Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry. Connect with Cameron Website: https://www.valleytruckinginsurance.com/ LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/ Email: Cameron@alllinesinsure.com
Today, you'll hear more market data, analysis, and valuable insights on what you should know about the transportation industry, especially on the current FMCSA regulation issues, broker transparency rulemaking, dispatch service regulation, and FMCSA enforcement!
Today, Drivewyze's Brenda Colombus joins the show to discuss safety and compliance in the trucking business! Brenda explains the significance of Drivewyze in reducing crashes and its financial impact, the type of technology this platform leverages, and more of its special functions, as well as its Mission Zero goal of achieving zero crashes and fatalities! About Brenda Colombus Brenda is a seasoned leader with extensive experience in guiding multi-disciplinary teams through complex technical development and implementation projects. She brings extensive expertise in delivering cutting-edge SaaS and hardware-enabled SaaS solutions across diverse sectors, including Transportation, Oil & Gas, and Government. Brenda is a passionate advocate for continuous learning. She is a Product Manager at Drivewyze https://drivewyze.com/.
Hear more about the technology and system integration side of freight by joining today's guest, Tapan Chaudhari of Bubba AI, discussing AI tools for truck drivers! Tapan shares his extensive background in the transportation industry, the advancement in technology, Bubba AI's goal to empower owner-operators, its special features and automated functions, and leveraging AI for small businesses' operational efficiency! About Tapan Chaudhari Tapan is the Founder and CEO of Bubba AI (Hey Bubba), an AI Agent built for Owner-Operators. He is a serial entrepreneur in the transportation tech space, passionate about empowering owner-operators. Previously, founded TruckX, a fleet management platform serving thousands of small fleets and owner-operators. Now, focused on leveraging AI to revolutionize dispatching and back-office operations for independent truckers. Connect with Tapan Website: https://bubba.ai/ LinkedIn: https://www.linkedin.com/in/ctapan/ / https://www.linkedin.com/company/hey-bubba-ai/
Today's live show highlights some industry trends that you should be aware of, the significance of adopting a daily action-focused approach for both business and personal development, and prioritizing progress over perfection in the freight business! Listen and don't miss out on this episode! Resources / References https://www.ttnews.com/articles/atri-trucking-costs-2025 https://www.ttnews.com/articles/ups-voluntary-buyouts-union https://www.fleetowner.com/news/article/55301341/congress-passes-trumps-one-big-beautiful-bill
Send us a textMastering Insurance Cost Control for Trucking Companies with Brent AllredIn this episode of the Trucking Risk and Insurance Podcast, the hosts discuss strategies that trucking companies can employ to manage and reduce their insurance costs. Guest Brent Allred, transportation practice leader at Higginbotham, shares his expertise on taking on more risk with higher deductibles, utilizing industry benchmarks, and the importance of detailed safety manuals and driver retention programs. The episode also emphasizes the value of having a trusted and knowledgeable insurance agent and avoiding the pitfalls of soliciting multiple brokers. Listeners are educated on effective risk management and the role of technology in creating competitive insurance terms.Reach out to Brent:LinkedIn Profile: linkedin.com/in/brent-allred-aai-cic-crm-mwca-trs-44b81443https://www.higginbotham.com/Your Hosts:John FarquharNational Risk Services Specialist, Transportation, Gallager GGBhttps://www.ajg.com/ca/M: 437-341-0932John_Farquhar@ajg.comChris HarrisCEO, Safety Dawg Inc.905 973 7056Chris@SafetyDawg.comhttps://safetydawg.com/00:00 Introduction to Insurance Costs in Trucking00:21 Understanding Risk Management in Insurance00:41 Expert Tips for Managing Safety Departments01:12 Guest Introduction: Brent from Hagen Ham and Insurance Agency02:21 Current Challenges in the Trucking Industry03:00 Strategies to Control Insurance Costs04:09 Benchmarking and Cost Analysis06:37 Taking on More Risk: Deductibles Explained13:42 The Role of Safety Manuals and Driver Standards16:35 Technology Adoption in Trucking18:48 The Importance of Choosing the Right Insurance Broker31:26 Final Thoughts and ConclusionKeeping it Safety Dawg Simple!#trucksafety #truckinsurance #truckpodcastDo you need a "Truck Driver Safety Policy?" Get it today! https://safetydawg.com/policy
Today, Melanie Padron of IT ArchiTeks discusses the transportation industry's high risk for cyber attacks due to reliance on technology, with hackers exploiting urgency around high-value freight! Melanie shares how cybercriminals often target small businesses, cyber-enabled cargo theft, red flags for potential cyber threats, how users must manage their own data security, and the urgent need for regular training, a culture encouraging employees to report suspicious activities, multilayered security measures, and the importance of collaboration within the industry! About Melanie Padron Melanie Padron is a risk management expert and cybersecurity speaker who has made it her mission to protect trucking companies from cyber threats. She's been right there in the trenches when ransomware attacks hit, helping pick up the pieces after systems are encrypted and ransom demands arrive. After spending over 20 years in the insurance industry helping businesses recover from disasters, Melanie has shifted her focus to something she's even more passionate about: stopping those disasters from happening in the first place through proactive cybersecurity. Her connection to trucking is personal. Growing up working in her family's convenience stores, she watched the steady stream of trucks that kept their gas tanks filled and shelves stocked. Her uncle and aunt were owner-operators who crossed the country delivering freight, giving her firsthand insight into the dedication and sacrifice required to build a trucking business. Working with veteran-owned IT Architeks, Melanie helps trucking leaders secure their fleets and leverage AI to become more efficient and profitable. Her approach is simple: when trucking companies truly understand their risk, real protection begins. One company at a time, she's working to build cyber resilience in the trucking industry. Connect with Melanie Website: https://www.itarchiteks.com/ LinkedIn: https://www.linkedin.com/in/melanie-padron/
In this episode, let's talk about the latest trends in the transportation industry and timely freight operations to accommodate peak holiday demands! Stay tuned to learn more from our trusted sources of information, the importance of verifying holiday hours with shippers and receivers, today's industry challenges, the critical role of shifting towards digitization, and focusing on internal improvements! Resources / References https://www.independent.co.uk/news/world/americas/us-politics/sean-duffy-trump-truck-speed-rules-highways-b2779731.html https://www.ttnews.com/articles/duffy-dot-truck-parking-plan https://www.ttnews.com/articles/werner-verdict-reversal
We're excited to feature two amazing guests for this week's first episode, Paul Lang and PJ Zarskus of HMD Transport! Paul and PJ tell us something about the current market dynamics, what it takes for many carriers to maintain market share, the impact of emerging insurance integration with ELD devices, and what The Logistics War Room offers for its community members! About Paul Lang and PJ Zarskus Paul is a seasoned logistics and supply chain leader with over 13 years of experience driving growth, operational excellence, and strategic procurement in the freight brokerage space. He currently serves as Director of Procurement at HMD Transport, the brokerage division of HMD Trucking. Paul is also the Co-Founder of The Logistics War Room, a private, results-driven community for brokers, carriers, shippers, and logistics professionals focused on collaboration, education, and elevating performance across the industry. He began his career at Command Transportation, which was later acquired by Echo Global Logistics in 2015, where he developed his expertise in carrier sales, network building, and operational leadership. Paul is passionate about building high-performing teams, developing sustainable carrier strategies, and delivering long-term value to customers and partners. With 13+ years in logistics, PJ Zarskus has built high-performance sales teams, scaled brokerages past $50M, and launched offshore ops that cut costs and boost output. As GM of HMD Transport, he drives growth through sales strategy, network design, and process execution. He's also the co-founder of The Logistics War Room, a private, execution-first community for brokers, carriers, and operators who actually move freight. Connect with Paul and PJ LinkedIn: https://www.linkedin.com/in/paul-lang-565b65176 / https://www.linkedin.com/in/pj-zarskus/ The Logistics War Room: https://www.skool.com/the-logistics-war-room-1319 Website: https://hmdtransport.com/
Welcome to another live discussion, and don't miss out on this week's last episode for more real-world sales and entrepreneurship insights! Today, you'll learn why a disciplined daily structure is vital for personal success, investing in mindset development and networking, preparing for potential exhaustion when building sustainable businesses, and being resilient during early entrepreneurial stages!
In this episode, Tristan Bordallo is back on the show to break down more action plans for growing a trucking business! Tristan shares what small carriers are falling in the current market condition, the crucial role of hiring qualified people for cash flow and business development, how to run a successful freight operation, the impact of customer satisfaction ratings on carrier reputations, and more that you shouldn't miss! About Tristan Bordallo Tristan has been in the trucking business for 21 years, started in LTL brokerage Diversified Transportation and became a 1099 rep after 3 months (did it for 5 yrs), co-owned an agency for Covenant Transport for 10 years , and launched his own brokerage Fr8topia and asset-based carrier Iamfr8 (6 years ago). I'm still figuring it out! Connect with Tristan Website: https://www.iamfr8.com/ LinkedIn: https://www.linkedin.com/in/tristan-bordallo-a57860162/
Our friend Sean Smith from Denim is back on the show, and today, he shares tons of advice for freight brokers and other industry professionals about what shippers are looking for when choosing freight partners! Tune in to know shippers' sentiments in the current market condition, what brokers should prioritize to enhance service delivery and relationships, the importance of effective billing and clean back office processes, and why financial responsibility is critical to business success! About Sean Smith Sean Smith, VP of Product at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet. Connect with Sean Website: https://www.denim.com/ LinkedIn: https://www.linkedin.com/in/smithseanp/ Twitter (X): https://x.com/smithseanp
Today, our first guest for the week, Garrett Bowers of Bowers Trucking, explains the significance of face-to-face networking and its role in building relationships within the transportation industry! Garrett highlights how crucial it is to create a personal connection with potential clients, build systems for business development, prospect consistently, enhance transparency, and operate teams efficiently for scalability and profitability! About Garrett Bowers Born and raised in Ponca City, Garrett is a proud alumni of PO-HI where he played football, wrestled, and was highly involved in 4H and FFA. Garrett earned a scholarship to attend Northeastern Oklahoma A&M College for livestock judging and his success there led to scholarship opportunities to join the Oklahoma State University judging team. At OSU, Garrett served as a Senator for the College of Agriculture. His livestock judging team members won several national contests including the coveted national collegiate championship in 2006. He graduated OSU with a bachelor's degree in May of 2007. Although Garrett grew up working alongside his father, Ranond, and grandfather, Glen (who was the founder of Bowers Trucking) – he was no stranger to entrepreneurial ventures. Before the age of 10, he had as many as 20 bottle-fed calves and even sold watermelon and corn in front of the truck yard alongside Highway 60. Later on, at age 16 he started his own custom hay business, which earned him the National FFA Degree recognition in 2004. When Garrett joined the family business after graduation in 2007, Bowers Trucking operated a dozen trucks within a 150-mile radius concentrated on end dump, aggregate, and construction material hauling. By 2010, Garrett diversified operations by redirecting focus to service the vast manufacturing industries located in Ponca City. By 2013, Bowers Trucking was operating in all 48 states and expanded into Canada and Mexico. Increased customer demand ultimately led to Garrett starting his own logistics company to help coordinate customer overflow. In 2016, Bowers Logistics was formed and the first agent was hired to meet the growing customer base with partner trucking companies looking for freight. By 2018, Bowers Trucking and Bowers Logistics became Department of Defense certified – the first trucking company based in Oklahoma to do so. Today, Bowers Trucking and Bowers Logistics employs 58 full-time employees. Together, the companies operate 50 trucks, and 108 trailers and service 5,000+ carrier partners while still retaining their core customer base from over a decade ago. Garrett met his wife Melissa in Athens, Georgia when the Oklahoma State Cowboys played their season opener against the University of Georgia. With some irresistible charm and a truckload of luck, Garrett convinced Melissa to relocate to Ponca City in 2009. Garrett and Melissa have been married for 13+ years, and they have a son, HB, who graduated PO-HI in 2021 and attended Oklahoma State University. Garrett coached HB's elementary year football teams and served on Osage County's Livestock Board, the FFA Booster Club, and the Quarterback Club. He is a graduate of Ponca City Leadership. He currently serves as seat # 3 commissioner for the City of Ponca City and has been an appointed trustee with the Ponca City Development Authority since 2018 and was chosen to serve two terms on U.S. Senator Inhofe's Service Academy Selection Committee. Connect with Garrett Website: https://bowerstrucks.com/ Email: garrett@bowerstrucks.com LinkedIn: https://www.linkedin.com/in/garrett-bowers-7a2b9186/
Dive into our last guest this week, Ed Burns from Burns Logistics, discussing the latest trends in freight and the impact of tariffs and politics on the industry! Ed shares the importance of operational resilience and effective cost management in the current market downturn, a platform to improve contract freight opportunities for shippers and carriers, the current market instability and tariff uncertainty, and what it takes to be a successful entrepreneur in freight! Resources / References https://www.ttnews.com/articles/trump-new-round-tariffs https://www.freightwaves.com/news/layoff-wave-hits-freight-sector-as-nearly-9000-jobs-slashed https://www.freightwaves.com/news/truck-safety-group-warns-of-political-interference-danger-at-dot About Ed Burns Ed is the Chief Executive Optimist at Burns Logistics. He recently joined the family business to help widen and deepen their relationships with both shippers and carriers. He brings a background in marketing, which he uses to improve their company's digital presence. When not working, Ed enjoys going for walks, reading, and meeting new people. Connect with Ed Website: https://trusygnal.com/ / https://burnslogistics.com/ LinkedIn: https://www.linkedin.com/in/relationship-guy/
Today, Velocitor Solution's Rudy Nemeth talks about the evolution of fleet technology from digitizing basic processes to integrated platforms that enhance safety and efficiency! Rudy highlights how utilizing AI in fleet management helps identify safety issues, existing data challenges in logistics companies, cash flow constraints faced by small businesses, and the benefits of technology advancements! About Rudy Nemeth As the VP of Sales at Velocitor Solutions, Rudy has over 25 years of experience in new business development for mobile software solutions and managed mobile services. His expertise includes Enterprise Cross-Platform Mobile Apps, Mobile Back-End, and ERP Integration. He also manages a fleet management system that includes GPS tracking, telematics monitoring, FMCSA-compliant ELD system, driver score cards, and in-cab video. His vertical markets include Consumer Packaged Goods, Field Service, Transportation and Logistics, Manufacturing, Retail, and Field Sales. He's passionate about delivering innovative and effective mobile solutions to various industries and helping businesses optimize their operations and performance. Connect with Rudy Website: https://velocitor.com/ LinkedIn: https://www.linkedin.com/in/rudynemeth/
In this episode, you'll hear an analysis of what shippers look for when selecting freight providers, their sentiments and challenges, and how to build long-term relationships with them effectively. Tune in so you won't miss another discussion that will help you stand out as a freight broker! 2025 Shipper Pulse Report: https://shorturl.at/Eixz9
Tune in and be updated today on the current transportation industry, with significant capacity and challenges in customer relationships, regional freight trends, insights on the impact of upcoming NMFC code changes, and the significance of continuous business development in a competitive market! References/Resources https://www.joc.com/article/us-trucking-rate-momentum-stalls-amid-volume-decline-cass-ppis-6023976 https://www.joc.com/article/schneider-jb-hunt-see-us-truck-capacity-shrinking-in-h2-6023884 https://www.ttnews.com/articles/trump-california-emissions
Let's end this week with more business growth strategies with today's guest, John Marienau of Valey, sharing his real industry experience! John highlights the challenges and successes of entrepreneurship in freight, the importance of consistent daily effort and sustainable work practices, Valey's comprehensive staffing solutions, and his goal to promote a supportive entrepreneurial community! About John Marienau John Marienau blends over a decade of logistics and project leadership with a love for smart systems and great teams. At Valey, he's on a mission to help founders do their best work by helping teams move faster, smoother, and with more intention. Valey's special offer for listeners: https://www.valey.io/freightcoach/
If you're looking for more strategies to operate and manage your freight business efficiently, look no further and listen to our guest, Kyle Lintner! Kyle emphasizes improving cash flow and profitability, key business assessment processes, the importance of automation, balancing technology and human interaction, and leveraging AI tools for various tasks! About Kyle Lintner Born, raised, and residing in Chicago, Kyle Lintner is an unapologetic Cubs fan, free market enthusiast, and logical tamer of risk. Utilizing 25 years of investment market experience, Kyle employs a unique methodology to solve problems within supply chains. With an objective, analytical point of view, Kyle is a frequent contributor in print, television, and radio for unbiased assessments of current freight market dynamics, conditions, and industry participants.
In this episode, we've got another incredible guest, Sean Dehan from Truckstop! Sean talks about the importance of adapting to challenging market dynamics, longer sales cycles post-COVID, Truckstop's strategy for building long-term relationships and effective communication, future development plans, and more that you shouldn't miss! About Sean Dehan Sean Dehan is the VP of Corporate Strategy at Truckstop and one of the most trusted load boards in freight for almost 30 years. Sean is an expert in carrier success, freight fraud prevention, and industry trends. With fraud on the rise and market conditions constantly shifting, he offers a grounded, insightful view of what's happening behind the scenes — and how brokers and carriers alike can stay ahead. Connect with Sean Website: https://truckstop.com/ LinkedIn: https://www.linkedin.com/in/dehansean/
Whether you're an aspiring or experienced freight broker, listen to this episode with our returning guest from Rocket Shipping, Gabe Pankonin, as he shares his expert insights on upcoming NMFC code changes! Gabe explains how the NMFC changes could represent a significant shift in transportation, the opportunities for brokers to provide proactive analysis, and more about cold calling success, resolving operational challenges, and understanding the impact of class changes! About Gabe Pankonin Gabe Pankonin has always had a knack for sales and relationships - a skillset that has led him to run a successful, fast-growing freight startup in the industry. After several years servicing E-comm companies moving big and bulky freight, one painful reality set in: Brands had the marketing skills to grow quickly, but they were NO match for outdated LTL shipping solutions. Gabe saw this issue plaguing the LTL space...that as shippers get bigger and start to handle more shipments, half of their business turns into the logistics of just getting things to people's homes Which is why he started Rocket Shipping; Mid-Market Managed Transportation! Rocket's Core Values are an extension of Gabe's deeply held beliefs. Faith, Family, Joy, Grit, and Integrity. Ultimately, the goal Gabe set for Rocket has and always will be to build predictable and repeatable revenue and to impact the people who work with and at Rocket Shipping for many years to come!
Today, Bob King of Sage Freight brings his over thirty years of experience in the transportation industry and the entrepreneurial mindset that keeps him thriving and growing! Bob emphasizes prioritizing revenue-generating activities, accepting personal liability impacts decision-making, and promoting long-term customer relationships. Tune in to unpack more from this episode! About Bob King Robert King is a veteran logistics executive and entrepreneur with over 30 years of experience in transportation and supply chain leadership. He is the Founder and CEO of Sage Freight, launched in October 2021 in Brentwood, Tennessee. Under his leadership, Sage Freight has grown into a high-performing logistics company with international operations and a strong cultural foundation built on people, purpose, and process. Before Sage, Robert served as President of One Point Logistics in early 2020, where he was recruited to lead a turnaround of a 250-person operation. From 2005 to 2020, Robert was the Founder and President of Cavalry Logistics, which he built from the ground up without outside funding. In 2010, he sold Cavalry to Universal Logistics Holdings but continued to lead the company as President for nearly a decade post-acquisition. Robert began his career at C.H. Robinson in August 1993, starting in the North Chicago office. He rose through the ranks to become Transportation Manager and, ultimately, General Manager of the Nashville office. He later served as Director of Logistics at Western Express from 2004 to 2005, where he launched a brokerage team that achieved a multimillion-dollar run rate in its first year and helped establish a high-performing, cross-functional culture. Robert holds a Bachelor of Arts in Global Security and Nuclear Warfare from the University of Wisconsin–Madison. Known for his strategic clarity, cultural leadership, and operational excellence, he continues to shape the future of freight through innovation, acquisition, and people-first growth.
Want to learn more about refrigerated freight for the food and beverage industry? Listen to this week's last guest, Michael Cherney, the co-founder and CEO of Cooler Logistics! Michael shares his shift from the financial services sector to founding Cooler Logistics, their company's strategic focus on small to mid-sized customers, innovative operational approaches using technology, and the importance of customer retention and consistent pricing strategies! About Michael Cherney Michael Cherney is a proven leader in the logistics industry with 16 years of experience. He holds a master's degree in Global Supply Chain Management and a Lean Six Sigma Green Belt Certification. Known for his exceptional leadership, Michael, a first time CEO, leads a diverse team of experienced logistics professionals aiming to provide an exceptional experience to their carrier and customer partners alike. With an ideal customer profile of SMBs in the F&B vertical, his subject matter expertise in shipping fresh and frozen products shines. Connect with Michael Website: https://www.coolerlogistics.com/ LinkedIn: https://www.linkedin.com/in/michaelcherney/
Today, you'll hear more market trends within the trucking industry, sales prospecting strategies, implementing better financial planning, and leveraging AI for operational efficiency! Tune in so you won't miss an episode that is valuable for your freight business!
Listen to our featured guest today, Scooter Sayers of Cubiscan, sharing their role in the logistics industry, their four decades of journey, and Cubiscan's advanced automated dimensioning systems! Scooter delves into the upcoming National Motor Freight Classification (NMFC) changes, the importance of shippers understanding these changes to minimize invoice discrepancies and optimize pallet dimensioning processes, and the impact of digital transformation in the industry! About Scooter Sayers Scooter graduated from the University of Arkansas with a Bachelor of Science in Industrial Engineering and a Master of Business Administration. He, his wife, and his cat named Princeton currently reside in northeast Georgia. He began his career in transportation with ABF Freight in 1991 as a Pricing Analyst, progressing through several positions including Director – Rating & Traffic Services. In this latter role, he held responsibility for 100 employees in the corporate office as well as the Weighing & Research team spread across the ABF Freight network. He developed the LTL industry's first density-based tariff in 1993. Scooter is a former member of the National Motor Freight Traffic Association (NMFTA) where he served as Chairman of the Weighing and Research Committee and Chairman of the Outreach Committee. He also served as a member of NMFTA's Weighing & Research Association. He is a two-time winner of ABF Freight's President's Club. He is a member of the Arkansas Academy of Industrial Engineers. Following a 25-plus year career at ABF Freight and ArcBest Corporation, Scooter spent 3 years in the 3PL and freight brokerage space with several companies. He then formed Sayers Logistics LLC, an LTL transportation consultancy, to deliver LTL solutions by working with shippers, carriers, trade organizations, 3PLs, and technology providers to help move the LTL industry forward. Scooter is currently employed at Cubiscan, a leader in freight dimensioning solutions, as their Business Development Director – LTL Solutions. He spends his days speaking with shippers, carriers, and 3PLs to deploy solutions that maximize revenues and profits, minimize costs, and optimize systems. He enjoys running, the outdoors, BBQ cooking, supporting the special needs community, and following his beloved Arkansas Razorbacks. Connect with Scooter Website: https://cubiscan.com/ LinkedIn: https://www.linkedin.com/in/scootersayers/
In this episode, we've invited a talent acquisition expert from Global Executive Solutions Group, Josiah DiPaolo, to discuss the intricacies of recruiting effective people within the transportation industry! Tune in to hear his insights on the job market, the demand for specific freight expertise, particularly in sales roles, and his advice for freight businesses! About Josiah DiPaolo Josiah is a Managing Director and within the Transportation, Logistics, & Supply Chain Management practices, with a focus in Intermodal, Drayage, and Port Logistics. Throughout his career in the executive search industry Josiah has established himself as a top resource in his respective niches in order to provide the top level of both search and consultative practices to his clients and candidates. Through a strong understanding of the industry both on a micro and macro level he is able to efficiently identify the right people and develop strong lasting relationships. Josiah has worked with over 50 organizations both domestically and globally and has been recognized as a top 10% performer within a nationwide network of 650+ executive recruiters for 2021, 2022, 2023, & 2024. As a Managing Director, Josiah's personal work consists of executive level & C-suite search, organizational mentorship, and strategic team building. Connect with Josiah Website: https://gesg.com/ Email: jdipaolo@gesg.com LinkedIn: https://www.linkedin.com/company/global-executive-solutions-group/
What's the key to maintaining a core competency in freight and succeeding for a multi-generational family-owned trucking business? Today, we've got an incredible guest, Pamela Polyak of Polyak Trucking, and hear her real-world experience, business strategies, and commitment to industry improvement! Some Takeaways From This Episode: Strategic Company Focus: Polyak Trucking, a family-owned business, has evolved from milk delivery to specialized in dry van, reefer, and intermodal operations. Customer base diversification strategy—ensuring no client exceeds 25% of total revenue to mitigate risks. Business Development Strategy: Diversifying shipper relationships and maintaining a core competency in full truckload services. The Midwest is the main geographic focus, with flexibility for dedicated lanes. Avoiding service overload improves operational efficiency and profitability. Compliance and Education: Compliance with FMCSA and DOT regulations is becoming increasingly complex. Pam Polyak's consulting firm focuses on mock DOT audits and compliance education for small fleets, addressing common gaps and enhancing knowledge in regulatory requirements like driver qualification and drug testing.
Listen to our last guest this week, Rob Rajfer, the founder and CEO of Waggon, as he speaks about his entrepreneurial journey and success in the transportation industry! Here's What to Learn From This Episode: Rob Rajfer's Entrepreneurial Journey: Rob transitioned from a career at C.H. Robinson to founding Waggon with Tyler Sala. Launched in May 2023, catalyzed by market downturns and a risk-taking mindset post-capital raise from friends and family. Waggon's Growth Metrics: Bootstrapped from personal savings, Waggon achieved $3M in top-line revenue in its first six months and targets 6x growth in the second year, with ambitions to 3x again. Emphasis on talent and processes over tech complexity is vital to this growth. Key Industry Insights: Rob identifies M&A as significant for industry consolidation, benefiting fragmented small brokerages. Automation and AI will enhance back-office functions, but human interaction remains crucial in sales and customer service for maintaining competitive edge. About Rob Rajfer Robert received his BA in Liberal Arts and Business Management from Indiana University and his MS in Law from Northwestern University. Robert has worked in the supply chain / logistics industry for the past five years. Robert spent the first three years of his career at C.H. Robinson (NASDAQ: CHRW) and the following years at Flock Freight (backed by SoftBank, Google Ventures, and Signal Fire). In conjunction with his work in supply chain / logistics, Robert is the Managing Partner of Seconds Capital LLC, a boutique micro VC.
In this episode, Joe Ohr and Holly Taylor let us explore the powerful features of NMFTA's new freight classification tool, the ClassIT+! Don't miss out on this discussion to hear how ClassIT+ can help navigate NMFC changes! Here's What to Learn From This Episode: ClassIT+ Launch: Significant focus on the upcoming NMFC code changes with a rollout date of July 19, 2025 and industry urged to prepare using new tools. User-Centric Development: ClassIT+ aims for modernized classification with a user-friendly interface. Positive beta feedback shows high intuitiveness; the knowledge base supports with 150+ articles to assist users. Operational Readiness: Organizations need proactive communication regarding NMFC changes, especially for packaging/density impacts. NMFTA provides resources for shippers, carriers, and brokers to avoid disruptions and ensure smoother transitions. Visit the Links Below! https://info.nmfta.org/2025-nmfc-changes/nmfc-item-lookup-tool https://info.nmfta.org/2025-nmfc-changes https://info.nmfta.org/classitplus
Today, we'll talk about the keys to building strong and long-term client relationships with SPI Logistics' Mike Ghouleh! Learn the crucial role of having a support system and his own formula for success by listening to this episode! Here's What to Learn From This Episode: Client Transparency: Mike emphasizes open cost sharing, building strong client trust despite not being the cheapest. Highlights support team's role in client care as crucial for success. Sales Strategy: Mike advocates for a quality-focused client base over volume, aligning service delivery with client needs. Resilience and Growth: Overcoming setbacks and maintaining a long-term vision, the importance of personal fitness, support systems, and a clear 'why' to combat burnout and sustain motivation.
How powerful is it to leverage platforms to vet potential business partners in freight? Let's hear it from Robert Light of CarrierSource in this episode! Here's What to Learn From This Episode: Industry Insight on Accountability: Rob emphasizes mutual accountability & transparency as critical in freight. CarrierSource aims to empower small fleets/owner-operators lacking online visibility to ensure fair play in the industry. Importance of Online Reputation: Authentic reviews and SEO are shifting from traditional advertising, making a strong digital presence essential for brokers and carriers to stand out. Moderation and Authenticity Assurance: CarrierSource's review system mandates proof of business relationships for publishing reviews, allowing substantiated negative feedback. This balanced approach enhances credibility, vital for combating fraudulent or biased reviews. About Robert Light Rob Light is the CEO and Co-founder of CarrierSource, the leading carrier review website where carriers and brokers build a fair reputation with customer reviews, and connect with their ideal shipper prospects. Over the last four years, Rob has led CarrierSource as the team has gathered 70,000+ reviews of carriers and brokers, and helped attract an audience of over 400,000 monthly visitors. CarrierSource is the only industry specific intent data platform that helps transportation providers hone in on their ideal customer persona, and target them when they are in the market for new logistics partners. Prior to starting CarrierSource, Rob was an early employee at the software review website G2.com. At G2, Rob saw the power of customer reviews and how small businesses could leverage the voice of their customers to compete with the largest companies in the space. Connect with Robert Email: rob@carriersource.io Website: https://www.carriersource.io/
Did you miss listening to some expert insights featured on this show about leveraging AI and technology in your freight business? We're bringing Dhruv Gupta and Brad Hollister back on the podcast for a replay mashup episode to hear their goals in enhancing human capabilities and streamlining business processes through AI and tech! Connect with Dhruv Website: https://www.drumkit.ai/ LinkedIn: https://www.linkedin.com/in/dhruv4/ Connect with Brad Website: https://www.upwell.com/ Email: brad.hollister@upwell.com Watch Their Episodes on YouTube: https://www.youtube.com/watch?v=JZpZbKdMoSk https://www.youtube.com/watch?v=exumEsL36FY
In today's episode, Sean Smith is back for another valuable conversation about capital management strategies, cash flow optimization, and making wise financial decisions! Keep tuning in to the show! Here's What to Learn From This Episode: Understanding Working Capital: Critical for business continuity; key sources include asset-based loans (lowest rates), AR lines/factoring, predatory factoring, and unsecured advances (highest rates). Match funding sources to needs to mitigate risks and costs. Emotional Decision-Making in Cash Management: Overpaying for capital or holding excess idle cash traps businesses. Regularly review expenses and maintain lean operations; avoid pitfalls of both excess and insufficient cash reserves. Optimizing Cash Flow and Payment Strategies: Leverage accounts receivable and manage payment timing to enhance liquidity. Recognize red flags (e.g., high credit utilization) and negotiate favorable payment terms to protect business interests. Set clear contracts and maintain open communication for effective relationship management. About Sean Smith Sean Smith, VP of Product at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet. Connect with Sean Website: https://www.denim.com/ LinkedIn: https://www.linkedin.com/in/smithseanp/ Twitter (X): https://x.com/smithseanp
Jeff Carlson of Cass Information Systems is back in today's episode to discuss the extended shipper payment cycle and its potential impact on startups and small carriers in the industry! Stay connected to the show for more market updates! Here's What to Learn From This Episode: Freight Market Stabilization: Freight volumes and rates showing stability in 2024; CAS Freight Index indicates steady average transaction sizes. Minor fluctuations noted during events (e.g., DOT blitz week) may signal capacity shifts. Extended Shipper Payment Terms: Shippers shifting focus to cash position; increasing payment terms up to 120 days. Large enterprises favor financial stability with carriers, making it tougher for startups to enter the market without proven track records. Supply chain finance programs target transportation to improve liquidity. Impact on Small Carriers: Small/startup carriers advised to avoid enterprise shippers initially to build stability; extended receivables and large credit lines are essential for handling substantial accounts. Effective cash flow management is critical; recommend lines of credit or factoring to prevent negative cash flow amid extended payment terms. About Jeff Carlson Jeff joined Cass Information Systems in April of 2019 as Vice President Global Sales & Marketing. Jeff joined Cass with more than 20 years' experience in the freight payment industry, where he served in several strategic management roles. While at U.S. Bank, he played a significant role in the development of key aspects of the PowerTrack solution, pricing model, and marketing and sales processes. He also was part of the supply chain finance team to help build out aspects of that service offering. Jeff also served as a vice president of the technology, consumer products/retail, and manufacturing industry verticals at freight payment provider Trax Technologies. Prior to his experience in the freight payment industry, Jeff spent time with Dart Trucking, Canadian Pacific Railroad after starting his career at Koch Industries. Website: https://www.cassinfo.com/
How can you protect yourself as a freight broker from fraud and preserve relationships with trusted carriers? Tune in to this episode with Solomiya Tomkiv to learn more about WireBee and its power to streamline brokerage operations! Here's What to Learn From This Episode: WireBee's Mission & Background: WireBee's launch post-COVID to combat freight fraud, leveraging co-founder Andre's VoIP expertise. Targeting fraudulent actors to protect carriers is a core focus. Fraud Detection Mechanism: WireBee's system provides unique phone numbers for brokers, ensuring inbound calls are processed with real-time spoof detection. Integrates with tools like Highway and Carrier411 for compliance checks and alerts on suspicious multiple MC associations. Market Engagement Strategy: Building strong carrier relationships as a fraud defense. WireBee's future roadmap includes attending FreightWaves in November for customer feedback and engagement. Focus on phone-system agnosticism to accommodate all users, enhancing market reach. About Solomiya Tomkiv Solomiya grew up immersed in the world of trucking, witnessing firsthand the challenges that carriers and brokers face daily. Her family's trucking business gave her early exposure to the complexities of logistics, from managing freight operations to navigating the industry's financial and operational hurdles. With a degree from JCU, Solomiya combined her industry knowledge with a strategic mindset, leading her to take on leadership roles in logistics and transportation. She co-founded FreightRate, a company focused on providing tailored logistics solutions, further deepening her expertise in freight management and supply chain optimization. Recognizing a major inefficiency in the freight brokerage space—reliance on manual phone calls for booking and tracking shipments—Solomiya saw an opportunity for innovation. She co-founded WireBee, an AI-powered communication platform designed to help freight brokers automate routine phone calls, increasing efficiency and reducing costs. Under her leadership, WireBee is revolutionizing how brokers interact with carriers, improving response times, and streamlining operations across the industry. Connect with Solomiya Website: https://www.wirebee.com/ LinkedIn: https://www.linkedin.com/company/wirebee/