Conversations with the every day person, by the every day person. This show is about giving us all a voice on a wide range of topics!
Listeners of Coffee w/#The Freight Coach that love the show mention: chris is a great, valuable, industry.
The Coffee w/#The Freight Coach podcast is a must-listen for anyone in the transportation and logistics industry. Hosted by Chris, this podcast showcases his genuine passion and unwavering dedication to the industry. The episodes feature high-quality guests who offer valuable insights on timely topics, making it an invaluable resource for business growth and knowledge expansion.
One of the best aspects of this podcast is Chris himself. As a host, he brings a level of authenticity and relatability that is often hard to find in other podcasts. His passion for the transportation industry shines through in every episode, making it easy for listeners to connect with him and feel inspired by his enthusiasm. Additionally, Chris's grit and determination are evident in his conversations, creating an engaging atmosphere that keeps listeners coming back for more.
Furthermore, the guests featured on The Coffee w/#The Freight Coach podcast are top-notch. They are experts in their respective fields and provide valuable insights that can be applied to real-world situations. Whether it's discussing current trends or sharing tips for success, each guest brings a unique perspective that adds depth to the conversations. This variety ensures that there is always something new and interesting to learn from each episode.
However, like any podcast, The Coffee w/#The Freight Coach does have its shortcomings. One possible downside is that some episodes may not be as relevant or applicable to all listeners. Since the topics covered range from trucking industry news to tips for professionals in logistics, there may be episodes that don't resonate with everyone's interests or needs. However, with such a wide range of topics covered, it's likely that there will still be plenty of episodes that provide value to listeners.
In conclusion, The Coffee w/#The Freight Coach podcast is a fantastic resource for anyone involved in the transportation and logistics industry. With Chris's genuine passion as a host and high-quality guests providing valuable insights, this podcast offers a unique opportunity for business growth and knowledge expansion. While not every episode may be relevant to every listener, the overall value and authenticity make it well worth investing time in. So sit back, grab a cup of coffee, and tune in to The Coffee w/#The Freight Coach for an enriching and inspiring listening experience.

Today, we'll break down the real story behind short-term load surges, tightening capacity, and why the usual holiday bump isn't showing up this year. With truck posts down 26% and long-term demand still soft, we're heading into 2026 with stable pricing, flat margins, and a freight market that rewards consistency and data-driven strategy. Let's also discuss how falling truckload rates are reshaping the RFP process, why keeping 2026 pricing level with 2025 is the smartest move, how tech-driven automation is going to transform bid cycles sooner than most people think, the regulatory shake-ups around foreign CDLs and the potential impact on both trucking capacity and U.S. agriculture, and the need federalized CDL standards to protect safety without crippling the workforce! Resources / References https://www.joc.com/article/low-truckload-rates-putting-pressure-on-traditional-rfp-process-6120771 https://www.freightwaves.com/news/crackdown-on-foreign-truckers-threatens-us-farm-labor

In this episode, Freight 360 Podcast hosts Ben Kowalski and Nate Cross join us to share what actually drives a brokerage's success and what separates real performers from excuse-makers in the industry! Our guests break down why new brokers are finding fast success through hands-on coaching, consistent activity, and a commitment to fundamentals, how a small operation can achieve millions in revenue, the benefits of niche specialization and cold calling, and the truth about mindset! This conversation is all about practical strategies that build confidence, sharpen communication, and drive long-term brokerage growth, so be sure to check this out! Connect with Ben and Nate Website: https://www.freight360.net/ YouTube: https://www.youtube.com/c/Freight360 Email: benjamin@freight360.net / nate@freight360.net LinkedIn: https://www.linkedin.com/in/benjaminkowalski/ / https://www.linkedin.com/in/nate-cross-03b69332/

What if the key to safer routes, better loads, and higher driver earnings is already sitting in your pocket? Chris Oliver from Trucker Path shares how their crowdsourced data, powered by over a million drivers, helps owner-operators and fleets make smart decisions with real-time weather, routing, parking, fuel, and dock insights. We discuss why their truck-specific navigation system outperforms generic apps, how their free load board is helping drivers boost revenue without platform hopping, and why user-first design is the real reason a third of the industry already trusts their platform. Plus, Chris shares how AI-driven voice interactions, predictive maintenance, and intelligent scheduling are reshaping driver efficiency and safety! About Chris Oliver Critical, creative thinking with a love for data has led Chris Oliver to hone his skills as a strategist, brand creator and successful executive in the world of transportation technology. Chris has more than 25 years' experience leading small to mid-sized businesses into and through tremendous growth phases through vision, action and mentorship. His focus on data, analytics and creativity has shaped numerous successful product and service initiatives in the supply chain industry. In addition to his current role as chief marketing officer at Trucker Path, Chris leads the company's new line of business initiatives and created the in-app Marketplace that brings big fleet perks and discounts to the drivers and owner operators that rely upon Trucker Path to do their jobs every day. Prior to Trucker Path, Chris led Sales, Marketing and all growth and development efforts for several well-known transportation brands including Cargomatic, Zonar and PrePass. Chris holds degrees in Marketing, International Management and Finance from the University of Toledo and in his spare time he enjoys playing golf, being a foodie and spending time with his family. Connect with Chris Website: https://truckerpath.com/ Email: chris.oliver@truckerpath.com

Commercial auto insurance is shifting fast, policy exclusions are catching people off guard, premiums are climbing nationwide as loss ratios stay sky-high, and the financial barriers around captives continue to squeeze mid-sized fleets, and in this episode, Jeff Gordon and I dig into what brokers, carriers, and fleet owners need to know right now. If you're trying to keep your costs in check, avoid uncovered losses, and build stronger relationships with the right partners, this conversation lays out exactly what today's risk management should look like in trucking, so keep tuning in to learn more! About Jeffrey Gordon Jeffrey Gordon is the guy trucking companies call when they're fed up with insurance agents who disappear for 11 months and then show up at the last minute with a surprise renewal and a shrug. As the founder of Bayou Insurance, he built his reputation by doing something almost unheard of in the insurance world…telling fleet owners the truth and backing it up with real strategy. With nearly 20 years in trucking and logistics insurance, Jeffrey is known for dismantling the traditional "spray-and-pray" renewal process and replacing it with a transparent, structured game plan that actually puts fleets in control. His agency specializes in trucking operations, large and small, and he's quietly helping top-performing carriers escape the chaos of last-minute renewals. From last mile to long haul, Jeffrey is working to scale Bayou Insurance into a National player for trucking operations looking for a better way. Jeffrey's mission is simple: He believes trucking is the backbone of our country. Owners and drivers deserve to be treated with respect, and his mission is to give trucking owners the clarity, strategy, and leverage they need to build insurance programs that support growth instead of sabotaging it. Connect with Jeff Website: https://www.bayouagency.com/ LinkedIn: https://www.linkedin.com/in/jeffreytgordon/ Office Line: (318) 450 - 3737

What's really driving sustainable freight pricing right now? And how are data, regulation, and carrier relationships reshaping the industry heading into 2026? Let's start this week by discussing why sticking to a disciplined, data-backed pricing strategy is the true path to long-term lane ownership and stronger carrier partnerships, why volume is the profit driver, and how brokers can win by removing emotion from their pricing decisions. Also hear some insights about the back solicitation clauses and how overreaching contracts destroy trust instead of building it, the 17,000 potentially invalid CDLs coming out of California, and the need for uniform national standards to protect road safety and supply chain security! Resources / References https://www.overdriveonline.com/business/article/15771476/broker-threatens-to-sue-trucking-company-over-back-solicitation https://www.freightwaves.com/news/california-cdl-fight-signals-national-enforcement-scrutiny

What's going to separate the winners from everyone else in 2026? Are you focusing on the fundamentals that actually move the needle? In this conversation with our returning guest, Mike Riccio of More Than Miles Consulting, we discuss why success in this market comes down to trust, execution, and relationships, not chasing every shiny opportunity! Mike and I dig into controlling the controllables, dialing in your sales plan, tightening up your messaging, and building a culture that actually performs regardless of tariffs, rates, or the economy. We also cover utilizing technology as a tool, the importance of knowing your cost to serve, so you can stop selling yourself into the ground, why disciplined pricing and clear deadlines for unprofitable accounts are critical for a volatile 2026 cycle, strengthening carrier relationships through consistent communication, honest lane reviews, and building trust so capacity doesn't disappear when the market tightens. At the end of the day, the freight industry rewards smart planning, strong operations, and transparency, and the companies that focus on those fundamentals are the ones who'll win in the long term. Always tune in! About Michael Riccio Mike Riccio is Founder and CEO of More Than Miles Consulting, LLC. The firm helps Third Party Logistics (3PL) providers and Transportation Brokers develop strategies and tactics to achieve their business goals. With 35-plus years of experience in transportation and logistics, Riccio is uniquely qualified to guide each client through the process of charting its course to profitable and sustainable growth. Prior to launching More Than Miles Consulting, Riccio was Chief Marketing Officer for Leonard's Express, a leading transportation services provider that offers refrigerated trucking, dry van, warehousing, and freight brokerage services across the United States and Canada. Riccio also served as Vice President of Sales for Leonard's Express, where he helped the leadership team build Leonard's from ground zero to a $350M business between 2001 to 2015. Riccio serves as Chairman of the Transportation Intermediaries Association (TIA) and is a Certified Transportation Broker. Riccio is a Board member of the Canandaigua Emergency Squad, where he serves as treasurer. Riccio earned his bachelor's degree in Business Administration from the University of Dayton. He and his wife Kim have two daughters and two grandchildren. They currently reside in Canandaigua, NY. Connect with Mike Website: https://www.morethanmilesconsulting.com/ Email: mike@morethanmilesconsulting.com LinkedIn: https://www.linkedin.com/in/mike-riccio-5a8a4bb/

Welcome to today's episode with Jon Pruitt of Nutrabolt, live at the LTNA ( Logistics & Transportation Networking Association) 2025 Conference! Jon breaks down why tailored sales strategies, niche specialization, and consistent service are what actually win freight in the current market, how focusing on specific freight types like food, beverage, or open deck builds stronger customer trust than chasing every lane at the cheapest rate, what shippers really want, and how using data analytics can help carriers uncover new opportunities. From driver validation for security to leadership communication during rep transitions, this episode is all about what it really takes to build staying power and long-term trust in a changing transportation market! About Jon Pruitt Jon Pruitt is the Director of Operations for Nutrabolt, makers of the popular C4 Energy drink and highly regarded C4, Cellucor, and Xtend brands, along with Bloom Energy and Bloom Pop. Jon oversees logistics and manufacturing operations, with a focus on best-in-class performance across all operations. Prior to joining Nutrabolt, Jon spent many successful years at Kerry Taste & Nutrition and 3M.

Are we finally seeing signs of freight market stability, or is this just the calm before another shift? Today, let's talk about the current state of the freight market, spot rates, and supply and demand as we're heading into the holidays! Tune in to find out why a true market recovery might not happen until 2026, how smart carriers are focusing on operational excellence to stay ahead, the ripple effects of the recent 42-day government shutdown, the pause on new CDL rules, and how tariff strategies could shape America's long-term economic strength! Resources / References https://www.ttnews.com/articles/shutdown-nears-end-senate-deal https://www.freightwaves.com/news/dc-court-blocks-fmcsas-non-domiciled-cdl-rule https://www.foxnews.com/politics/trumps-signature-tariffs-hang-key-question-about-congress-power-before-supreme-court

How can we better support the men and women who served—and make sure they're not left behind when they come home? In this episode, we've invited US veterans Luke Flatebo and Cole Rush to have a real, unfiltered conversation about the state of veteran care in America. We talk about the urgent need for stronger mental health support and community awareness, funding gaps in the VA, push for innovative therapies like psychedelics, and how stigma still keeps too many vets from asking for help. We also dig into how veteran skills, especially in logistics and leadership, are often overlooked by civilian employers, and why it's time to pay vets what they're worth. Don't miss this meaningful discussion on the comeback of American patriotism, rebuilding community pride, the power of simple conversations to break down barriers, advocating for better programs, and making sure those who served know they're never forgotten!

What does it take to keep a 120-year-old produce distributor thriving in today's fast-paced logistics world? Let's welcome our first guest of the week, Bill Loupée of Ben B. Schwartz and Sons, to talk about how this Detroit-based company has built its reputation by focusing on logistics (not farming) and how that mindset has fueled their success across small retailers, food service companies, and national chains! We dive into why owning their fleet gives them a competitive edge in time-sensitive produce deliveries, how proactive communication turns potential service failures into trust-building moments, and how the company's innovation push, especially around food waste reduction and cold chain traceability, is setting the tone for the future of produce logistics! About Bill Loupée As COO at Ben B. Schwartz, a Detroit-based wholesale distributor of fresh produce serving the Midwest, Bill is responsible for establishing and maintaining grower partnerships, technology initiatives, logistics, and implementing company strategy. Prior to Ben B. Schwartz, Bill spent over a decade in the supply chain field with Coyote Logistics (Chicago) and Sonwil Logistics (Buffalo). Bill holds a master's degree from Michigan State University in Logistics, Materials, and Supply Chain Management, is a licensed US Customs Broker, and is an active member of the International Fresh Produce Association's US policy council.

We're now on the second day of 2025 TIA Technovations, and we have Carly Gunby from Transfix back on the show to share the winning strategies in freight brokerage! Carly talks about how automation is changing the game for brokers who want to scale smarter and free up time for customer relationships, how dynamic pricing engines forecast margin shifts, the significance of data-driven insights for making sharper pricing decisions in real time, and why balancing automation with human judgment is critical for long-term success. This discussion is packed with insights on how to use technology without losing the human touch that makes this industry thrive, so tune in to stay competitive in a constantly changing market! About Carly Gunby Carly is a highly skilled business professional with over a decade of experience in the transportation and logistics industry. Carly began her career at Crowley Maritime, where she spent eight years in varying positions selling their full suite of supply chain offerings. She eventually landed in their truck brokerage, building the inside sales team. During her time at Crowley, she played a critical role in driving growth and expanding the company's footprint across the United States. Currently serving as the Vice President of Revenue at Transfix, Carly is responsible for developing and implementing strategies to drive revenue growth and improve the company's overall sales performance. Her expertise in sales and business development has been instrumental in helping Transfix achieve significant growth and establish itself as a leader in the transportation and logistics industry. In addition to her professional pursuits, Carly is a proud soccer mom who coaches for her daughters' team in her spare time. She is also an active volunteer, dedicating her spare time to the finance committee of her church. Carly's commitment to giving back to her community is a testament to her dedication to making a positive impact in the world around her. Carly is highly respected and regarded within the transportation and logistics industry for her exceptional leadership, strategic thinking, and commitment to driving growth and success. Her unwavering dedication to her profession and community has earned her a reputation as a highly accomplished and respected business leader. Connect with Carly Website: https://transfix.io/ Email: carlygunby@transfix.io LinkedIn: https://www.linkedin.com/in/carlygunby/

Ever wonder how freight brokers can stay ahead in today's fast-moving tech landscape without burning cash on the wrong tools? Don't miss out on our episode with Sam Haynes from Revenova and James Lemon from SPI Logistics, to share what it really takes to build a smart, sustainable tech strategy in freight! We break down how to vet technology before signing long-term contracts, why pilot projects are non-negotiable, and how customer feedback should drive every product roadmap. James shares practical tips on balancing the build vs. buy decision and keeping operations lean by auditing tech expenses, while Sam gives insight into how Revenova captures customer input to shape features and partner integrations, creating tools that actually solve real problems. No matter how advanced AI gets, personal communication and trust still win deals. If you're into blending tech efficiency with human connection in your brokerage, this is the right episode for you!

Today, Greg Finnerty from Concept Logistics is back to let us know what real, sustainable growth looks like in a volatile market and the importance of mastering the basics with authenticity and discipline in freight! We dig into how self-reflection, process discipline, and consistent cold calling can build predictable growth, while authentic, trust-based relationships keep your business grounded when the market gets noisy, why tech and automation only work when paired with strong processes and accountability, and how authentic leadership, focused on people, not just profits, creates a culture that lasts. About Greg Finnerty As Vice President of Operations at Concept Logistics, I focus on driving innovation while maintaining the core values of relationships and trust in the freight brokerage industry. With over 30 years of industry experience, our team is committed to delivering reliable and personalized logistics solutions. We streamline operations by integrating cutting-edge technology such as Tai TMS and other tech partners, enabling our reps to shift from transactional processes to building deeper, more meaningful relationships with carriers. Our goal is not just automation, but elevation—creating an efficient, relationship-driven environment where technology supports, but never replaces the human element. At Concept, we believe in leveraging data-driven insights to optimize capacity allocation, while maintaining compliance and operational integrity. This balance between innovation and strong personal connections enables us to provide differentiated service and sustained growth for our carriers and shippers. Connect with Greg Website: https://conceptlogistics.com/ Email: gfinnerty@conceptintl.com LinkedIn: https://www.linkedin.com/in/greg-finnerty-9942a52b/

Are you seeing more job seekers fighting for fewer roles these days? How will you stand out or make the right career move in a job market? Let's hear from today's guest, Charlie Saffro of CS Recruiting, explaining the real condition of the job market! Charlie covers how "job hugging" has become the new normal for professionals, how compensation has shifted from inflated pandemic packages to more conservative and growth-focused offers, the reality of the freight agent model, where independence can mean big rewards but comes with steep costs and serious hustle, and the rising importance of soft skills and authentic personal branding on LinkedIn. About Charlie Saffro Charlie is the Founder and CEO of CS Recruiting, a leading executive search firm in logistics, transportation, and supply chain. With 20+ years of experience, she's helped companies of all sizes—from Fortune 50s to emerging 3PLs—build strong teams and lasting cultures. A passionate advocate for human-centered leadership, Charlie blends her recruiting expertise with a focus on connection, mindfulness, and purpose at work. Connect with Charlie Website: https://www.cs-recruiting.com/ LinkedIn: https://www.linkedin.com/company/cs-recruiting-llc/ / https://www.linkedin.com/in/charliesaffro/

In this episode, Eileen Dabrowski is back to discuss how training and development can be your strongest growth lever in today's volatile freight market! We talk about why investing in your people, refining your processes, and using technology with intention builds long-term stability, stronger relationships, and serious ROI. From vetting carriers faster and handling new regulations, to rolling out tech the right way and tightening your sales strategy, this conversation hits every angle of sustainable growth in logistics. Whether you're a broker, shipper, or carrier, you'll walk away knowing that consistent training, empathy-driven leadership, and disciplined follow-up aren't "soft skills"—they're what separate the survivors from the ones who don't make it! About Eileen Dabrowski Eileen has a PhD, ABD from the University of South Florida in Curriculum & Instruction and is a leader and member of the Werner Enterprises Learning & Development Team. Eileen has been in the transportation/logistics industry since 2016 and oversees the development and facilitation of sales and account management enterprise-wide training programs, new employee onboarding, leadership development, employee culture, morale, and retention. She has a passion for company philanthropy initiatives and works hard to maintain and improve employee culture and morale to drive workforce efficiency and employee satisfaction. Eileen serves the Chair of the TMSA DEI Task Force and is on the TMSA BOD, as well as the Chair of the TIA Programs Committee and is a proud member of the TIA Foundations Board. Outside of work, Eileen lives with her spouse and 4 dogs in Tampa and enjoys traveling, staying active, and volunteering in the community. Running, boxing, lifting weights, surfing, and reading are some of Eileen's favorite self-care activities. Connect with Eileen LinkedIn: https://www.linkedin.com/in/eileen-dabrowski-a090a7141/ Email: apextideconsulting@gmail.com

Is the freight market really collapsing, or are we just getting caught up in the noise? Tune in to this week's last episode with Sunny Sharma as we cut through the negativity flooding social media and talk real freight business! We break down what's actually happening in the market, from the so-called "capacity purge" to AI's impact on operations and jobs, and efficiencies, why consistent CDL standards are long overdue, and how cybersecurity is now a non-negotiable part of doing business. Whether you're a broker, carrier, or owner-operator, this episode is all about staying accountable, staying sharp, and taking charge of what's in front of you in the freight world today! Resources / References: https://www.freightwaves.com/news/largest-capacity-purge-in-history-coming https://www.ttnews.com/articles/ch-robinson-ai-stock-surge Connect with Sunny Website: https://www.zemsinc.com/ LinkedIn: https://www.linkedin.com/in/sunny-sharma-zemsinc/

What if thieves could bypass your tracking system without you even knowing? Our returning guest, Curtis Spencer of Bloodhound Tracking Device, tells us how their covert tracking units can help avoid detection, blending right into containers to outsmart organized crime and cybercriminals! These devices go beyond digital tracking; they capture tamper photos, trigger alarms, and provide physical proof for law enforcement, bridging the gap between cyber and physical freight protection. Curtis also shared how Bloodhound's triple communication system (cellular, satellite, and IoT mesh) ensures global coverage and zero data loss, even when hackers strike. With long battery life, advanced sensors for temperature, humidity, and shock monitoring, and bank-level data encryption, this tech isn't just tracking but also redefining supply chain security. If you care about protecting freight from theft, damage, or false claims, this conversation will show you how the next generation of logistics tech is getting it done!

In this episode, hear what's really happening across freight, capacity, and the broader logistics landscape, and find out if automation and AI are reshaping jobs faster! I also discuss Amazon and UPS cutting tens of thousands of jobs and the involvement of automation and AI on this matter, the federal pressure on California's CDL standards, and, with cybersecurity threats rising, I share why every freight company needs to vet tech vendors like their business depends on it. Through it all, the message stays the same: build your pipeline, serve your customers, and stay focused on long-term growth. References / Resources https://www.ttnews.com/articles/amazon-layoff-wave-2025 https://www.usatoday.com/story/money/2025/10/28/ups-jobs-worker-layoffs-earnings-report/86951257007/ https://www.ttnews.com/articles/duffy-pressure-california-crash

How well do you really know your vendors? Are your cybersecurity defenses keeping up with modern freight threats? Listen to Ben Wilkens for Day 2 of the 2025 NMFTA Cybersecurity Conference as he talks about the growing overlap between cybersecurity, cargo theft, and vendor management in transportation! We cover why third-party vendors are often the weakest link, how simple steps like multi-factor authentication (MFA) can stop most attacks, and why using the NMFTA's vendor checklist should be a standard practice for every carrier and broker. Ben also breaks down how cybercriminals are blending digital scams with physical theft, using tactics like phishing and fake carrier setups to exploit gaps in vetting and process discipline, why technology alone can't fix broken operations, and how consistent vetting, digital hygiene, and collaboration across the industry are key to protecting freight! About Ben Wilkens Ben Wilkens, CISSP, CCSP, CISM, is a Cybersecurity Principal Engineer at the National Motor Freight Traffic Association, Inc. (NMFTA)™. In his role at NMFTA, Ben spearheads research initiatives and leads teams dedicated to developing cutting-edge cybersecurity technologies, methodologies, and strategies to safeguard information systems and networks. He collaborates extensively with academic institutions, industry partners, and government agencies to advance cybersecurity practices and knowledge. Ben provides expert insights and recommendations to organizations, enhancing their security posture and helping them navigate the constantly evolving landscape of cyber threats. Before joining NMFTA, Ben was a key executive at a third-generation family-owned trucking and logistics company. There, he focused on the strategic integration of technology to improve operational efficiency while ensuring adherence to cybersecurity best practices. With a rare combination of CISSP, CCSP, and CISM certifications alongside an active Class A CDL, Ben brings a unique perspective to the intersection of cybersecurity and transportation. In addition to his extensive experience as an over-the-road driver, he has held roles in dispatch operations, driver management, and brokerage sales. Ben later transitioned to IT and operations support, where he honed his expertise in cybersecurity.

Today, we've got Amadou Kane of VicOne live from Austin, TX, at the NMFTA Cybersecurity Conference to talk about the real risks facing transportation, from hackers targeting ELDs and Class 8 trucks to supply chain vulnerabilities that could disrupt the entire freight network! We dive into how attackers manipulate GPS data, hijack vehicle controls, and even exploit EV chargers to threaten infrastructure, how fleets can fight back with onboard intrusion detection systems, real-time monitoring, and tighter OEM and supplier vetting through Software Bills of Materials (SBOMs), why vehicle security isn't just IT security, how cost-cutting at the OEM level creates risk, and what proactive measures the industry must take to protect drivers, assets, and national security! About Amadou Kane Amadou Kane is a Sr. Solution Engineer and the North America Technical Lead at VicOne. With extensive experience in the automotive industry, previously spearheaded Wistron NeWeb's V2X programs in North America and served as the Automotive Business Development Manager, specializing in connectivity and ADAS. Amadou brings a wealth of expertise in developing innovative solutions to address the evolving challenges in automotive technology. He holds a Bachelor of Electrical Engineering and a Master's of Electrical and Computer Engineering, as well as an MBA from the University of Detroit Mercy. Connect with Amadou Website: https://vicone.com/ LinkedIn: https://www.linkedin.com/in/amadoukn/

What really drives long-term growth? Chasing revenue or creating real value? Anthony Petitte is back for the last episode of this week to share how founders can scale smarter by focusing on sustainable value creation! We talk about building a growth playbook that prioritizes operational discipline, high-quality revenue, and customer diversification. Anthony also explains why founders should start with smaller customers, refine their processes, and avoid overcapitalization traps that can erode control and focus. Lastly, he explores how channel partnerships, data-driven strategies, and clarity in leadership identity can distinguish the good from the great! Connect with Anthony Website: https://anthonypetitte.com/ LinkedIn: https://www.linkedin.com/in/anthonypetitte/

In this episode, Wendy Buckley of STARS HazMat Consulting breaks down the realities of hazmat freight compliance and risk management! We talk about why most companies don't realize their insurance excludes key hazmat activities like storage or transport and how that mistake alone can shut you down, how hands-on, customized training and concise SOPs are what actually protect your team, the essential role of regular internal and third-party audits, and how proper commodity identification can prevent dangerous storage scenarios (like lithium batteries stacked next to paper rolls). If you're moving or brokering hazmat freight, investing in expert guidance, tailored training, and updated insurance coverage isn't optional—it's how you keep your business alive and compliant in a zero-tolerance industry! About Wendy Buckley With 28 years of hands-on experience in hazardous materials transportation, compliance, and safety, Wendy helps companies navigate the complexities of hazmat regulations while ensuring their operations remain efficient, safe, and profitable. As the founder and owner of STARS HazMat Consulting for 13 years, she partnered with shippers, carriers, warehouses, and 3PLs to create customized compliance strategies that protect people, property, and profit. Her approach is simple yet impactful: turn regulatory challenges into opportunities for operational excellence and growth. Connect with Wendy Website: https://starshazmat.com/ LinkedIn: https://www.linkedin.com/in/wendy-buckley-48304223/ Email: info@starshazmat.com

How secure is your trucking operation against cyberattacks? Are you confident your team could spot a phishing email or fake shipper domain before it costs you thousands? Today, listen to cybersecurity expert Melanie Padron speaking about the growing threat landscape in transportation! We discuss why small and mid-sized carriers are prime targets, often hit hardest because they lack dedicated security resources, how AI-powered tools are helping companies stay ahead of evolving cyber risks, and practical solutions: employee training, incident response plans, vendor vetting, and partnering with cybersecurity professionals who understand trucking operations. The key message? “Trust but verify.” As National Cybersecurity Awareness Month reminds us, education and consistency are your best defense. Whether you run one truck or a 500-unit fleet, acquire strategies from this episode to secure your business and protect the future of the industry. About Melanie Padron Melanie Padron is a risk management expert and cybersecurity speaker who has made it her mission to protect trucking companies from cyber threats. She's been right there in the trenches when ransomware attacks hit, helping pick up the pieces after systems are encrypted and ransom demands arrive. After spending over 20 years in the insurance industry helping businesses recover from disasters, Melanie has shifted her focus to something she's even more passionate about: stopping those disasters from happening in the first place through proactive cybersecurity. Her connection to trucking is personal. Growing up working in her family's convenience stores, she watched the steady stream of trucks that kept their gas tanks filled and shelves stocked. Her uncle and aunt were owner-operators who crossed the country delivering freight, giving her firsthand insight into the dedication and sacrifice required to build a trucking business. Working with veteran-owned IT Architeks, Melanie helps trucking leaders secure their fleets and leverage AI to become more efficient and profitable. Her approach is simple: when trucking companies truly understand their risk, real protection begins. One company at a time, she's working to build cyber resilience in the trucking industry. Connect with Melanie Website: https://www.itarchiteks.com/ LinkedIn: https://www.linkedin.com/in/melanie-padron/

Prepare for the freight market shift in 2026 and be ready to pivot when contracts tighten and rates stagnate by listening to our topics today! In this episode, you'll learn why focusing on the spot market instead of long-term RFPs will give brokers the flexibility to thrive through the coming changes, how to price in real time and protect your margins, and how automation and AI are reshaping broker operations. On the regulatory side, I cover the growing crackdown on non-domiciled CDL issuance and the safety fallout from illegal operators running unregistered trucks. States like California and Kentucky are tightening compliance, exposing just how deep the enforcement issues go. Resources / References https://cdllife.com/2025/driver-without-cdl-driving-for-illegal-company-placed-on-ice-detainer-for-fatal-us-20-crash/ https://www.ttnews.com/articles/california-fmcsa-elp-refute https://www.ttnews.com/articles/states-action-non-domiciled

How do you stay “patiently aggressive” when the freight market keeps throwing curveballs? What's the right balance between playing offense and protecting your cash flow? In this episode, James Currier is back to discuss how the smartest players in the freight game are moving right now, expanding into new services like dedicated haul and final mile, locking in smart contracts instead of chasing spot rates, and seizing M&A opportunities while others retreat. We dig into why financial discipline, detailed P&L reviews, and strong vendor relationships are the real game-changers in today's volatile market. From navigating tariffs and rising insurance costs to understanding when to buy, refinance, or wait, you shouldn't miss this conversation on strategy, resilience, and growth for carriers and fleets who are ready to win! About James Currier James Currier is the Chief Revenue Officer at Finloc USA, where James leads the sales team across the country in a relentless pursuit for increased market share in the equipment finance field. After starting his professional career as a Business Analyst in the healthcare field, James came to realize that his passions were best suited to dealing with people and organizations aiming for growth. After a two year contract was completed with Fraser & Interior Health Authorities in British Columbia, a career change ensued and James has not looked back since. Combining the analytical fundamentals learned in healthcare and a natural gravitation towards people and business development, James has thrived in a sales career since 2012, leading, managing, and training dozens of people over the past several years. Subsequent to the completion of a >$400MM acquisition at his previous company, James made the jump to Finloc where he was first tasked with hiring and redeveloping the Ontario, Canada market. James was then assigned to manage the US division for Finloc as a player/coach, originating new asset-based financing opportunities and finding, attracting, and training new talent. James has worked in an exceptionally diverse range of roles since the age of 15, starting as a minor hockey league referee. His openness to new experience has allowed James to experience positions as a head of high-profile security, high-adventure whitewater rafter guide, Corporal in the Canadian Armed Forces Infantry Reserve, business analyst, VIP/Private security operative, personal support worker, guitar teacher, and sales leader. As a well-versed hobbyist who enjoys learning and new experiences, James enjoys coaching/playing/watching hockey, swimming, guitar, hunting, fly fishing, boating/canoeing, cycling, hiking, woodworking, motorcycling, reading, DIY projects, and evening walks with his wife, 2 boys, and golden retriever. Connect with James LinkedIn: https://www.linkedin.com/in/james-currier-clfp-232b0842/?originalSubdomain=ca Email: james.currier@finloc.com

Sean Smith is back for another discussion, and today, he talks about building a trusted network and keeping your freight secure in a market full of fraud, fake carriers, and last-minute chaos! Sean breaks down why a strong, relationship-driven carrier strategy is the best defense against fraud and service failures, moving 85% of his freight through a core group of trusted carriers, how tools like RMIS and private load boards automate vetting, boost efficiency, and keep trusted carriers in the circle, while we're recognizing the fact that technology alone can't beat fraud, and how carrier segmentation, automation, and transparency tools help brokers scale without losing control or quality!

Today, you'll hear Brad Reinhardt speaking about why networking and relationship-building are the ultimate game changers in transportation and logistics! Brad digs into how he went from cold calls to cultivating connections that actually move the needle for business growth, how the LTNA (Logistics & Transportation Networking Association) is redefining industry relationships through no-cost membership, volunteer-led clubs, and intimate, high-value events, how smaller, focused conferences deliver way better ROI than massive expos, and why mixing human connection with smart automation is the real winning strategy in today's market! Connect with Brad Website: https://ltna.org/ / https://troops2logistics.org/ Conference Registration: https://www.zeffy.com/ticketing/2025-ltna-103rd-national-conference

Are we finally seeing a freight market rebound, or just another seasonal head fake? Listen to this episode to hear what's really happening in the truckload market right now, what drives the latest spot rates and freight volumes, the real opportunities for sales reps in the current market, why patience and strong customer relationships matter more than chasing every headline, and how freight theft is forcing carriers and brokers to tighten their security game! The bottom line? Stay disciplined, compliant, and focus on value. The freight market's not crashing; it's recalibrating! References / Resources https://www.ttnews.com/articles/atri-cargo-theft-2025 https://www.freightwaves.com/news/cass-reports-tl-bounce-recovery-timeline-still-uncertain https://www.overdriveonline.com/regulations/article/15769240/nondomiciled-drivers-a-nuclear-verdict-waiting-to-happen-attorneys-legal-alert

In this episode, Hunter Landreth from KCH Transportation talks about striking the perfect balance between automation and relationships in logistics and maintaining the human touch in freight through tech innovation! Learn how KCH uses AI to handle routine inbound calls and emails, drive scalable growth, improve alignment, their transparent and no-negotiation pricing strategy that builds trust over time, their proactive approach to adapting in a soft market, and why 85% of their freight still moves with core carriers! Connect with Hunter Website: https://kchtrans.com/ Email: info@kchtrans.com

How much are poor trailer visibility and minor backing incidents really costing your fleet each year? Today, RoadLites' founder Angie Twardawa joins us to share how she turned one of the most overlooked safety gaps in trucking into a real-world solution for fleets and how their company is collaborating with insurers, regulators, and fleets to redefine safety standards across the industry! If you care about fleet visibility, driver safety, and operational efficiency, this conversation is worth tuning into! Connect with Angie Website: https://www.roadlites.com/ LinkedIn: https://www.linkedin.com/in/angie-twardawa-1a33b0147/ / https://www.linkedin.com/company/roadlites/ Email: angie@roadlites.com

Learn how truck parking could actually transform driver productivity, fleet efficiency, and even port operations by listening to the last part of the 2025 IANA conference episode with Reed Loustalot of Truck Parking Club! Reed covers how they deal with one of the biggest pain points in logistics, reliable and scalable truck parking, and the marketplace that connects drivers and property owners, while cutting down on costly port storage fees and wasted time hunting for spots. From authentic, driver-focused content and event outreach to the bold brand that stands out at every show, their strategy is all about connection, credibility, and consistency. Don't miss this conversation to discover how industry events like IANA can fuel your learning curve in intermodal freight, AI, and digital standardization, and help you stay ahead of where the industry's going next!

What would happen if your freight data got hacked before your trucks even hit the road? In this episode, NMFTA's Joe Ohr digs into how cybersecurity threats are evolving fast across freight and supply chains, from stolen tequila loads rerouted through digital trickery to insider risks hiding in forgotten system logins! We talk about why cyber protection isn't just an IT problem anymore, but also a business survival issue, how AI is changing the game for detecting and responding to cyberattacks, and the upcoming NMFTA Cybersecurity Conference in Austin, a must-attend event where industry leaders share practical defense strategies, run hands-on tabletop exercises, and build real plans companies can use immediately. Cyber threats are only getting smarter, and if you're not training, auditing access, and collaborating with others in the industry, you're already behind, so keep tuning in to our conversation! About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.

Drive your sales and marketing strategy into growth by listening to this episode with our returning guest, RJ Finnegan of SPI Logistics! RJ explains why aligning sales and marketing isn't optional anymore, it's the key to building stronger brands, deeper customer trust, and higher conversion rates, how authentic content and personal branding help sales reps stand out in crowded markets, and why engagement quality beats follower count every time. We also get into bootstrapping smart: using AI to stay lean, protect cash flow, and grow sustainably without burning out your team. If you're trying to blend sales, marketing, and AI to scale your business the right way, you must tune in to this one! Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/

How do you turn a freight brokerage's operational chaos into excellence and customer confidence? Let's hear from Dave Gutierrez of OLIMP Warehousing, sharing how his team delivers flexible, on-demand storage solutions that help brokers handle rejected loads, missed appointments, and tight delivery windows without breaking a sweat! We delve into building lasting trust through proactive communication, how rigorous warehouse vetting keeps freight safe, and why embracing complex “ugly freight” can actually give brokers a massive competitive edge in the business! About Dave Gutierrez Dave is a twenty-year veteran of the logistics business, both as a broker and as a shipper. He has a super-useful BA in creative writing from the University of Illinois and an ostensibly more relevant MBA from Loyola Chicago to go with it. Currently he is the Vice President and Sales at OLIMP Warehousing, a provider of flexible on-demand warehousing solutions. He lives in the suburbs of Chicago with his family--wife, two excellent children, and two badly behaved labrador retrievers. Connect with Dave Website: https://olimpwarehousing.com/ LinkedIn: https://www.linkedin.com/in/davegutierrez-transportation/

In this episode, Revenova's Danielle Chaffin joins us to break down what smart AI adoption really looks like in the freight industry! We talk about finding the balance between automating the tedious stuff and protecting the human relationships that keep this business moving, their AI agent, Artemis, which handles load building, check calls, and document requests, all without losing that personal touch that defines great service, and how automation can eliminate wasted time, streamline operations, and scale your business before you hit a breaking point. If you're trying to figure out how to grow without losing what makes your business human, this one's packed with real-world insights on tech, teamwork, and staying competitive as AI reshapes logistics! About Danielle Chaffin Danielle is a third-generation trucking professional and Senior Sales Engineer at Revenova, where she turns complex logistics challenges into streamlined, scalable solutions. With a background that spans freight brokerage, social work, and sales, Danielle brings a rare combination of grit, empathy, and systems thinking to the transportation industry. Danielle has spent six years at Revenova designing strategic customer journeys, building the Revenova Learning Center, and bridging the often-overlooked gap between operational tech and the people who use it. Raised on trucking stories told from the driver's seat—thanks to her dad and grandpa—Danielle approaches logistics with reverence, creativity, and an eye for impact. Connect with Danielle Email: dchaffin@revenova.com LinkedIn: https://www.linkedin.com/in/maybedanielleee/

How are you tracking payments in your business? Are you confident your cash flow systems protect you from delays, fraud, or double brokering? Tune in today with our guests, Cristina Belaval of Freight Collection Solutions Law Group and Janie Mae Howerton of Profit 4 Growth! Cristina and Janie Mae break down best practices for payment collection, why early intervention is the key to keeping your transportation business healthy, using AR Aging Detail Reports, QuickBooks, and TMS systems to stay on top of receivables, plus when and how to step in with calls, documentation, and attorney support if payments stretch past 60-90 days. We also discuss fraud prevention, from spotting red flags in load documentation to checking broker bonds, how contracts can protect your business assets, options for small carriers, such as working with collection companies or local small claims courts, and the significance of monthly legal consultations. At the end of the day, running a freight business means wearing the CEO hat, managing cash flow, protecting assets, and understanding that we run the economy, so we deserve to get paid for the work we do. Stay tuned!

Dive in as we've got Lone Cypress Logistics' founder, Jason McArthur, joining the show to tell us what it really takes to grow a freight brokerage into a thriving logistics team! Jason breaks down how his company has built its foundation around premium temp-controlled freight and the philosophy behind it, what makes their white glove service different, everything from consulting on load planning and drop sequencing to ensuring pre-cooled, washed trailers for food shipments, their shipper-side experience that gives them an edge, and how their sales strategy has evolved in a post-COVID world where phone calls don't get answered like they used to. From building strong carrier relationships to refining operations through clear communication and support staff alignment, Jason proves that focusing on relationships, process discipline, and consistent execution is how you win long-term in freight! Connect with Jason Website: https://www.lonecypresslogistics.com/ Email: jason@lonecypresslogistics.com / sales@lonecypresslogistics.com

Find out what it really takes to build lasting partnerships in freight and how brokers and carriers can move beyond the transactional mindset in this episode with our returning guest, Dan Lindsey of Broker-Carrier Summit! Dan shares how they're changing the game by creating real face-to-face connections that drive millions in contracted freight, not just theory, but results. We talk about shifting the industry from a “someone has to lose” mentality to building true partnerships where brokers treat carriers like customers and vice versa, how technology fits into the equation—not as a replacement for trust, but as a tool to support it—and why the future of freight depends on balancing automation with human relationships! Broker-Carrier Summit Orlando Registration: https://bcsfreightnetwork.com/ / https://bit.ly/bcs-orlando About Dan Lindsey Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to launch Linkage Logistics in March of 2020. Dan is also the driving force behind the Broker-Carrier Summit. Since his focus has always been on establishing deep, mutually agreeable partnerships, his hope is that closer cooperation between brokers and carriers will become the new normal in our industry.

How serious is the cargo theft crisis, and what real solutions are available today? How do we solve the connectivity challenges in freight tech, and why are APIs critical to the future of logistics? Listen to our guests from the 2025 IANA Conference, Curtis Spencer of Bloodhound Tracking Device and Keith Peterson of NMFTA, as we dive into cargo security, advanced tracking systems, the market transformation that's happening right now in freight, the mission of the Digital Standards Development Council (DSDC), and their push to create common API language across carriers, shippers, 3PLs, and technology providers. Curtis' Website: https://btdtracker.com/ Keith's Website: https://nmfta.org/ / https://dsdc.nmfta.org/home

Let's welcome our first guest this week, Eric Jordan, a third-party logistics broker at SPI Logistics, talking about his journey to becoming an independent agent and running a successful freight agency! Eric shares the early grind of making 75 cold calls a day, creative ways he landed customers, and how relationships and referrals now drive half his business. We dive into the reality of sales pre- and post-COVID, why industry specialization matters more than ever, how a support structure allows agents to move high-value freight without missing a beat, and the hardest lessons he learned about contracts, financial discipline, and protecting your business! Connect with Eric Email: ejordan@spi3pl.com Phone: 404-993-9005

What's the real problem in trucking right now? Are there too many regulations? Or lack of reinforcement? Find out in this episode with our returning guest, Adam Wingfield of Innovative Logistics Group! Adam discusses the FMCSA's staffing crisis, what really creates safety gaps across the industry, the disconnect between federal and state regulations that leaves us with 48 to 50 different standards instead of a national approach, and why political swings only exacerbate the issue. We also cover safety audit delays, misconceptions surrounding language barriers, how social media noise distracts from real solutions, the broker accountability in today's excess capacity market, and why treating carriers right now will pay off when things tighten! About Adam Wingfield Adam is the Founder and Managing Director of Innovative Logistics Group. The Charlotte, NC based company is a Trucking Consulting and Carrier Services firm that focuses on providing resources and success guidance to small carriers. Adam a South Carolina native and 21 year industry vet, started in the industry in 2000 as a OTR company driver and quickly progressed to fleet ownership purchasing his first semi truck at 23 years old. Adam began his collegiate study at Johnson C. Smith University where he begun his studies to go on to complete his degree, Magna Cum Laude in Business Management/Supply Chain from Strayer University. As a trucking visionary, he managed to amass a portfolio of trucks under management as well as progressing into executive mentorship all before the age of 30. Driven by his passion for success, Innovative Logistics has helped thousands of carriers small and large with countless resources and mentorship. Connect with Adam Website: https://www.thetruckingconsultants.com/ LinkedIn: https://www.linkedin.com/in/adam-wingfield-012b523a/ X (Twitter): https://x.com/adamlwingfield

How much money is your fleet leaving on the table by not managing trailers effectively? What if a simple, one-minute install could turn a $50,000 asset into a profit driver instead of a liability? In today's episode, Carl-Christoph “CCR” Reckers shares how FleetPulse has stepped into the market with practical trailer telematics that solve real problems instead of just throwing “dots on a map” at you. With its data-driven preventive maintenance, CCR discusses how technology is reshaping trailer utilization, safety, and security. Plus, we cover why today's higher interest rate environment is forcing fleets to rethink trailer-to-tractor ratios, how theft prevention and cargo monitoring tech protect your reputation and bottom line, and why automation is the key to stopping unpaid dwell time from eating into revenue! About Carl-Christoph “CCR” Reckers Carl-Christoph is a full-stack, hands-on tech leader with strong go-to-market and product instincts, adept at aligning product, sales, marketing, and customer experience teams while empowering strong ownership to achieve common goals. He's focusing on recruiting, developing and retaining top talent and fostering a values-driven, entrepreneurial high-performance culture. Carl-Christoph is known for creating an environment conducive to experimentation and rapid learning by balancing collaboration with decisiveness and moving fast, and has a track record of launching B2B products and businesses from zero and scaling profitably to $MMM. Currently, he's focusing on digital transformation in B2B, digital supply chain, product, electrification, and AI. Connect with CCR Website: https://fleetpulse.com/ / https://greatdane.com/fleetpulse/ Email: sales@fleetpulse.com

In this mashup episode, we're presenting our first two guests from the 2025 IANA Intermodal Expo, Kristy Knichel of Knichel Logistics and Gary Van Tassel of INFORM GmbH! Kristy shares the strategies behind running a non-asset-based intermodal company, how customer retention, flexibility in equipment, and strong carrier relationships gave them an edge during the COVID equipment shortages, and why events like the IANA Conference are critical for long-term business development. Gary talks about how automation, AI, and cybersecurity are shaping the future of supply chain efficiency and security! About Kristy Knichel Meet Kristy Knichel, the heart and brains behind Knichel Logistics and a proud Pittsburgh native. She didn't just inherit the logistics torch from her father; she turned it into a blazing success story. Taking the helm as president in 2007 was more than a title shift; it was a game-changer. Since becoming president, Kristy's been playing logistics Jenga, stacking up growth year after year. Kristy's success in growing Knichel Logistics can be attributed to her strategic decision-making and ability to identify expansion opportunities, such as adding OTR, LTL, and specialty services, as well as a slew of technological advancements to boost efficiency. Through her leadership, Kristy has not only tripled the business but also solidified Knichel Logistics' reputation as a top player in the IMC community. Kristy has quite a few awards and accolades under her belt. Check out some of her most recent accomplishments, including the 2022 Women in Supply Chain Award from Supply & Demand Chain Executive, the 2022 Top Woman-Owned Companies in Transportation Award from Women in Trucking, and being the Intermodal Logistics Conference Chair on the TIA Board of Directors from 2019 to 2023. And get this: Kristy's the only woman to receive the E&Y Entrepreneur of the Year award for the East Central Region in 2022! Today, Kristy's focus is to elevate Knichel Logistics to new heights through strategic development. She's dedicated to providing her team with opportunities for growth and self-improvement. When Kristy isn't busy conquering the business world as well as being a devoted mom to Brayden and wife to Jason, she's rooting for the Steelers or embarking on a camping adventure with her loved ones. With a leader like Kristy, there's more than just logistics at play! Website: https://www.knichellogistics.com/ LinkedIn: https://www.linkedin.com/in/kristyknichel/ / https://www.linkedin.com/company/knichel-logistics/ About Gary Van Tassel Gary van Tassel is a logistics and terminal operations expert with over 20 years of experience in maritime, intermodal, and rail environments, specializing in strategy, automation, and change management. Having started his career at APM Terminals, he has held senior leadership roles at REMPREX and CSX Intermodal Terminals, where he oversaw large-scale technology-enabled transformation initiatives, including greenfield terminal developments and automation programs. Since March 2025, Gary serves as Director Sales North America at INFORM's Terminal & Distribution Center Logistics Division, a German-based software company with a history of over 55 years in optimizing logistics processes. Website: https://www.inform-software.com/en/ LinkedIn: https://www.linkedin.com/in/gary-van-tassel-5751b2220/ / https://www.linkedin.com/company/inform/

How prepared is your business to face today's evolving cybersecurity threats? Are you confident your team could spot an AI-generated scam or respond to a ransomware attack in real time? Listen to Joe Ohr sharing the impact of the NMFTA Cybersecurity Conference, which was born out of the LTL industry's push to go digital and address the gap in security education and awareness. We discuss who the prime targets for cybercriminals are, how AI has changed the game for bad actors, and how the NMFTA conference equips attendees with real-world tools. With its peer-to-peer format, intimate setting, and focus on actionable outcomes, strengthen your defenses against the rising tide of cyber threats! NMFTA Cybersecurity Conference Registration: https://cyber.nmfta.org/cybersecurity-conference/register About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.

In this week's first episode, let's break down the real issues facing transportation professionals, particularly on the enforcement of Entry Level Driver Training and DOT policies, how tariff flip-flopping hurts U.S. businesses, and why our government's recurring budget crises create real risks for CDL issuance! Discover the market shift from LTL to truckload, where shippers can reduce costs, minimize damage risk, and improve transit times, a significant opportunity for freight brokers and carriers who understand how to educate their customers. I also cover the latest fraud case, exposing weaknesses in VIN verification and title systems, and why we need better government accountability instead of excuses! Resources / References https://www.joc.com/article/truckload-carriers-capturing-more-ltl-shipments-fedex-freight-6083463 https://www.ttnews.com/articles/us-shutdown-looms https://cdllife.com/2025/trucking-company-owner-arrested-for-key-role-in-elaborate-rebuild-of-stolen-cmvs/?fbclid=IwZnRzaAM-Jk5leHRuA2FlbQIxMQABHmv18KUnE6QjG8f7WsNxby3Bl3alnYWjvy1KQDK21Ohc1gne2MZ83d2MbO-R_aem_QB-S7BJc5dLWhaYumAZxZg

What's the real cost of outdated systems and failed tech rollouts in transportation? Tune in to YMX Logistics' CED, Matt Yearling, to discuss systemizing yard management and operations, why half of the solutions implemented in this space fail to deliver ROI, and the explanation behind 90% of facilities still run yards without proper technology! We also cover the business opportunities in this market, how it creates an outsized impact across the entire supply chain, how companies like YMX Logistics are changing the game with a best-of-breed, 4PL approach that bridges the gap between transportation and warehousing, and the financial benefits of professional yard management! Connect with Matt Website: https://ymxlogistics.com/ Email: myearling@ymxlogistics.com About Matt Yearling Matt Yearling, CED of YMX Logistics, is changing the game of warehouse yard operations. For decades, the warehouse yard has been a logistical blind spot—riddled with inefficiency, paper logs, and radio chatter. Matt Yearling is bringing a holistic approach to yard management through optimization and orchestration, turning the yard into a strategic asset. For one major grocery retailer, YMX helped the company transition from a reactive service model to a proactive, data-driven strategy, improving performance, reducing costs, and creating safer and more efficient yard and DC operations. The transformation was achieved by implementing YMX's proprietary yard operating system, YMX OS. YMX OS combines operational expertise with technology enablement, including real-time visibility, standardized processes, and a performance-based framework delivering the highest level of service and optimized yard operations for both the retailer and its third-party providers.

Today, Bill Holaday of EBE Technologies joins us to talk about productivity in the trucking business and the role of automation in driver retention, cash flow, and safety compliance! We dive into how automation, document scanning, OCR, and AI integrations are helping fleets, from small operators to truck carriers, to unlock measurable ROI, Bill's real-world insights from visiting over a thousand trucking companies across North and Central America, and a driver-friendly tech that simplifies workflows and accelerates billing. If you're evaluating technology investments, this conversation can give a straightforward framework for demanding proof of concept, validating vendor claims, and ensuring your tech dollars drive efficiency, accuracy, and long-term business growth! Connect with Bill Website: https://ebeships.com/ Email: billh@ebe-inc.com LinkedIn: https://www.linkedin.com/in/bill-holaday-8a70814

The harsh reality of entrepreneurship? Most businesses fail—not because of a lack of effort, but due to cash flow issues, technical missteps, and a lack of focus. In this replay mashup episode, Alex Schick and Matthew Zarzycki share their lessons from building a business with resilience. Learn why niche specialization, financial management, and effective strategies are significant to thrive in a changing market!

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content! You'll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!

What's really going on in today's produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight? In this episode, Cody Koehler is back to break down the ripple effects from California's record harvest challenges, Florida's severe capacity shortages after new regulations, the Pacific Northwest's rate swings driven by onion and potato harvests, and why fraud prevention has become the number one competitive edge for brokers. We also discuss how capacity relationships, pricing transparency, and customer education create long-term trust, as well as how RFP strategies and Federal Reserve rate cuts may shape the next market cycle. About Cody Koehler Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking. Connect with Cody LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/ Website: https://aandztrucking.com/ Email: info@aandztrucking.com

How much stronger would small carriers be if cash flow were no longer their biggest struggle? I'm excited to bring two Seans on the show, Denim's Sean Smith and Truckstop's Sean Dehan! In this episode, we talk about Truckstop's acquisition of Denim and why this strategic decision is a game-changer for the transportation industry. Plus, we cover how the integration of 20+ years of factoring expertise with cutting-edge fintech is transforming payments from a manual, holiday-delayed process into a 24/7/365 automated system that delivers cash in under a minute! From reducing invoice inquiries and errors to tripling Denim's volume by tapping into Truck Stop's customer base, this acquisition isn't just about factoring—it's about unlocking distribution, boosting operational efficiency, and giving carriers and brokers the speed, transparency, and flexibility they need to survive in today's market! About Sean Smith and Sean Dehan Sean Smith, VP of Product at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet. Sean Dehan is the VP of Corporate Strategy at Truckstop and one of the most trusted load boards in freight for almost 30 years. Sean is an expert in carrier success, freight fraud prevention, and industry trends. With fraud on the rise and market conditions constantly shifting, he offers a grounded, insightful view of what's happening behind the scenes — and how brokers and carriers alike can stay ahead. Connect with Sean Smith Website: https://www.denim.com/ LinkedIn: https://www.linkedin.com/in/smithseanp/ Twitter (X): https://x.com/smithseanp Connect with Sean Dehan Website: https://truckstop.com/ LinkedIn: https://www.linkedin.com/in/dehansean/