Coffee w/#The Freight Coach

Ever wondered how the rapid evolution of freight tech is actually impacting your bottom line? Kyler Ford from SupplyWolf joins the show to cut through the noise of the "AI everything" hype and talk about real decision-making for brokers and carriers! We dive into the necessity of conducting a thorough tech audit to eliminate "death by a thousand cuts" from overlooked fees, how a supply-chain-centric marketplace can streamline your vendor discovery and onboarding process, and protect your company from cybersecurity threats. Listen in as this conversation is all about moving the needle with intentional, high-ROI tools rather than just adding another logo to your dashboard!   About Kyler Ford Kyler is the Co-Founder and CEO of SupplyWolf, a platform transforming how companies discover and evaluate supply chain technology. He brings over a decade of experience in supply chain and logistics technology, having led revenue and growth functions across multiple venture and private equity-backed companies. Kyler previously served as Chief Revenue Officer at Trucker Tools and Logistics Studio, and as Vice President of Sales at Denim and Maven, where he focused on scaling go-to-market strategies and driving revenue growth. Throughout his career, he has also advised several supply chain technology companies, helping founders and leadership teams navigate growth, positioning, and market expansion.   Connect with Kyler Website: https://supplywolf.com/  LinkedIn: https://www.linkedin.com/in/kylerford/  

Ready to ride the next wave of freight innovation? Tune in to today's conversation with our returning guest, Chris Kolquist of Koliway LLC! Chris breaks down the high-stakes world of M&A in transportation and why now, in 2026, the real players are finally standing out.  We're cutting through the noise to discuss how AI and automation are completely leveling the playing field, making it so you don't need to be a top-five freight brokerage to have world-class resources, the reality of business development, the common pitfalls of hiring expensive sales teams without a system, and why a solid succession plan is the ultimate value-driver for any founder looking to exit! If you're a small shop grinding it out or a mid-sized firm looking to scale through a strategic partnership, you shouldn't miss the raw and unfiltered insights from this episode!   About Chris Kolquist Throughout his career, senior executive and strategic leader Chris Kolquist has been a catalyst in driving commercial growth, positive financial results, and maximum shareholder value in challenging and hyper-competitive markets. He has built a noteworthy reputation for understanding investments, delivering ROI objectives, managing massive change, and building highly effective cultures. In 2021, Chris launched Koliway LLC, an investment and advisory firm specializing in investments, M&A transactions, board service, and advisory executive logistics work. Chris began his career with Arthur Andersen, where he served as Senior Auditor from 1998 to 2001, conducting audits, M&A transaction support, and financial due diligence for buy-side and sell-side clients. He earned a Bachelor of Arts degree in Accounting from the University of St. Thomas in St. Paul, Minnesota in 1998 and obtained his CPA license in 2001 (now inactive).   Connect with Chris Website: https://koliway.com/  Email: ckolquist@koliway.com  

Stop overcomplicating your logistics strategy and start winning in a shifting market in today's episode! Let's dive into why your ability to read market trends is the ultimate tool for building long-term customer trust, the massive geopolitical impact of reopening the Strait of Hormuz, and how fluctuating fuel prices are the primary driver behind tightening capacity and rising rates across North America! I also cover the $2.2 trillion federal budget proposal and what a $946 million FMCSA funding boost means for shifting the focus from enforcement to critical infrastructure efficiency.  Whether we are seeing a return to COVID-era market extremes or just a volatile new baseline, you'll hear the straight-talk data you need to rip the metaphorical Band-Aid off, have honest conversations with your shippers, and prove your worth as a top-tier transportation professional!   Resources / References https://www.ttnews.com/articles/trump-iran-hormuz-passage https://www.ttnews.com/articles/trump-dot-fmcsa-budget-2026 https://www.freightwaves.com/news/freight-market-sees-covid-era-extremes-return  

Looking for a raw, no-nonsense look at what it takes to pivot from the driver's seat to the brokerage office in this volatile market? Today, Nic Spears of NBS Freight LLC talks about the grit and discipline required to build a sustainable book of business! We dive deep into the current state of the Ohio capacity market, the critical importance of regional subject matter expertise over being a generalist, and why focusing on the process is the secret to surviving long-term market shifts. Nick shares his perspective on why transparency with carriers is non-negotiable and how physical discipline in the gym translates directly to the hustle of freight sales!   About Nic Spears Nic Spears is the founder/operator of NBS Freight LLC, a non-asset freight brokerage based in Columbus, Ohio. He decided to embark on this entrepreneurial journey 4 years ago, while focusing on the dry van & reefer full truckload niche. Nic wants to be a differentiator in freight brokerage; as a crucial intermediary, it's vital to connect-the-dots properly. Dealing with brokers himself, he has seen firsthand where certain aspects could be vastly improved. He understands the ins & outs of what truckers go through on a daily basis by lived experiences. He brings deep foundational knowledge, resilience & mental toughness to the broker side. He has 19 years of expertise in transportation from the driver's seat as a professional driver by way of OTR, regional, local & spotter positions, respectively. He is leveraging his background in trucking through Dry Van, Reefer & Tanker to provide elite service from a different perspective—from someone who has actually driven the truck. Nic is an Air Force Veteran who helped support Air Force One & F-16 Fighter Jets on Active Duty. As a reservist, he supported C-17 Globemaster cargo planes. He was a valuable member in the Logistics career field as a supply journeyman that has traveled across the world serving his country, proudly & honorably. A devoted family man, Nic is married with 3 daughters & a dog. When he's not managing freight, he serves as President of a local lowrider car club, Collective. He owns a classic 1987 Oldsmobile Cutlass Supreme Brougham lowrider. He also invests heavily into his healthy lifestyle through working out & meal prepping consistently over the last 5 years. He brings military-grade discipline, energy & integrity to everything he does!   Connect with Nic Website: https://nbsfreightllc.com/  Email: nspears@nbsfreightllc.com  LinkedIn: https://www.linkedin.com/in/nic-spears-0baa02221/  

Are you rolling the dice on your business by operating underinsured, or worse, with the wrong coverage entirely? We've got Michele McGinnis from MiKargo247 back on the show today to explain why cargo insurance is the absolute backbone of a sustainable supply chain! We cover the rising epidemic of cargo theft and why relying on standard carrier policies, which often exclude high-value commodities or driver errors, is a gamble you can't afford to take. Whether you're a freight broker navigating a tightening market or a carrier looking to secure high-value loads into Mexico or Canada, Michele explains how insurtech is leveling the playing field.  We also dive into the benefits of all-risk spot coverage, the critical difference between reefer breakdown and errors and omissions, and how you can protect your margins with instant, per-load insurance certificates. Don't let a single claim bankrupt your operation; it's time to get your coverage dialed in so you can keep moving freight with total confidence!   About Michele McGinnis Michele is the CEO and co-founder of MiKargo247, Insurtech for spot/single trip cargo insurance. Since its launch in 2021, Mikargo247 has solved the capacity concerns for carriers, freight brokers and shippers by providing them the ability to purchase freight insurance in seconds for limits and All-Risk coverage not normally carried. By offering a tool to level the playing field, her customers continue to grow and repeatedly return to the MiKargo247 solution. She has attracted transportation market place partners, Trucker Path, and Loadlink for easy access to MiKargo247 within their platforms. MiKargo247's speed, coverage and service are second to none. Prior to her entrance in the insurance transportation world, she spent over 20 years in the mortgage business on a retail and wholesale level. The skills she developed in customer service and problem solving have parlayed well into her current day to day demands of logistics.   Connect with Michele Website: https://www.mikargo247.com/  Phone: (971) 804-5254  

If you're feeling overwhelmed by work stress, financial burdens, or the constant pressure of a shifting freight market, this high-energy conversation with Nick Klingensmith breaks down what it actually takes to build resilience in the face of real-world adversity! We're moving past the "internet success" fluff to discuss the grind of being a multi-time cancer survivor, an Ironman athlete, and a sales professional navigating the complexities of logistics and systems development. Nick shares the crucial difference between fleeting emotional motivation and the rock-solid discipline required to execute a freight lane analysis or make those grueling cold calls. Whether you're a freight broker struggling with contracted rates or an entrepreneur facing a plateau, Nick and I get frank about the necessity of simplifying your goals into simple action steps and embracing the process until you see progress. This episode is a straightforward wake-up call for anyone in the transportation and beyond who is ready to stop making excuses, define their obstacles clearly, and start winning by focusing on the person they want to become!   About Nick Klingensmith After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relations, Nick had to make a change. A 4-time cancer survivor, type-I diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing to accept his limitations, he's completed over 100 Spartan Races, 6 Major Marathons, several Ultras, and scores of other obstacle and endurance events.  As someone who has walked the path of a sales professional, Nick is an expert in propelling other achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts, by inspiring them to take purposeful action towards their goals.  Nick is a raw and passionate storyteller who holds nothing back when revealing who he used to be and the person he is now. A true testament to the power of resilience, with an unwavering belief in his purpose to overcome obstacles and inspire others to do the same, Nick delivers powerful and transformative speeches, drawing from personal experiences to illustrate the extraordinary potential of pushing through adversity.   Nick's books on Amazon: Selling, Inspired!: A Mental Endurance Guide For Enduring Sales Performance THROUGH THE FIRE : The story of the 4-time cancer survivor, type-1 diabetic, and recovering alcoholic who became an obstacle course racer and defied it all.   Connect with Nick Website: https://www.stridemotivation.com/  LinkedIn: https://www.linkedin.com/in/nklingensmith/  Facebook: https://www.facebook.com/profile.php?id=100069207242260  Youtube: https://www.youtube.com/channel/UCOiV2sNB3g4meufvBg3a9sA  TikTok: https://www.tiktok.com/@stridemotivation?lang=en  Instagram: https://www.instagram.com/stridemotivation/  

How are organized crime rings infiltrating our supply chains, and is your vetting process strong enough to stop a "Trojan driver" from walking off with your high-value loads? Tune in to this episode as "The Fraud Girl" Danielle Spinelli from GenLogs breaks down the exploding crisis of freight fraud and cargo theft. We discuss the nitty-gritty of why a tight market is the best time to sharpen your brokerage skills, the importance of building authentic carrier relationships, and the terrifying reality of cyber-enabled theft costing the industry millions. Danielle shares her expert insights on everything from driver-level vetting to sophisticated RMM hacks targeting small to mid-sized fleets.  If you're a transportation pro looking to protect your business and stay ahead of the latest fraudulent trends, you cannot afford to miss this discussion on the front lines of logistics security!   About Danielle Spinelli Danielle Spinelli is the Director of Partnerships at Genlogs with over a decade of experience in logistics, specializing in carrier sales, vetting, and cargo theft prevention. After 8 years as a Carrier Sales Broker and later educating brokers and shippers on compliance at MyCarrierPortal, she now focuses on partnerships and industry collaboration to raise awareness around cargo theft and promote data-driven prevention strategies. Danielle also hosts the Tell Me Everything podcast, where she shares insights on cargo theft, logistics trends, and supply chain security.   Connect with Danielle Website: https://www.genlogs.io/  LinkedIn: https://www.linkedin.com/in/daniellespinelli11/  

Are you ready to see through the smoke and mirrors of the current freight market and separate the ethical professionals from the criminals? Today, let's discuss the rare alignment between the ATA and OOIDA as they press Congress for mature technology mandates and how a single burnout taillight can trigger a cascade of CSA score disasters and skyrocketing insurance premiums! We'll also cover the massive rate spikes on the Laredo to Atlanta reefer lane, why diesel price surges and border inspection delays are forcing capacity to sit tight, and the truth about handling difficult customer conversations by stripping away the emotion and leading with hard data on fuel costs and ICE enforcement.  It isn't just about moving loads; it's about documenting your processes and solidifying your reputation as a true transportation partner before the market gets even tighter, so tune in!   Resources / References https://www.ttnews.com/articles/ata-ooida-trucking-safety https://www.freightwaves.com/news/csa-scores-trucking-public-report-card  

Ever wondered how sub-centimeter-accurate 3D data could change the way we move oversized loads across the country? In this episode, Katherine Hunt of New Compass and Teleqo Tech joins us to share the cutting-edge world of mobile LiDAR technology and its massive implications for the transportation industry. We explore how high-fidelity digital twins of our roadways can virtually eliminate the guesswork for over-dimensional freight, specifically targeting the trillions of dollars in damage caused by bridge strikes and vertical clearance issues, and how their tech shaves months off traditional surveying timelines for DOTs and civil engineers, providing real-time insights into infrastructure health, pavement conditions, and asset management. From the I-95 corridor to the future of autonomous trucking, we discuss why the private sector is leading the charge in building a safer, more efficient supply chain through superior data. If you're tired of seeing our infrastructure crumble, this conversation on freight tech and geospatial intelligence is exactly what you need to hear!   About Katherine Hunt Katherine "KC" Hunt is an entrepreneur and technology leader specializing in 3D geospatial intelligence for infrastructure. As the co- founder and CEO of Teleqo Tech, she leads mobile mapping services operations that support critical infrastructure planning and telecommunications network expansion. Hunt also co-founded and leads New Compass Solutions, a spin-off company of Teleqo Tech that pioneers the development of proprietary software platforms for advanced LiDAR and imagery analysis, transforming raw geospatial data into actionable intelligence for telecommunications, transportation, and utilities clients.  Prior to her entrepreneurial ventures, she served as a Foreign Service Specialist with the U.S. Department of State. Hunt holds a B.S. in Civil Engineering from the University of Notre Dame and brings deep technical expertise in 3D geospatial technology and analytics.   Connect with Katherine Website: https://newcompass.com/ / https://teleqotech.com/  LinkedIn: https://www.linkedin.com/in/katherine-kc-hunt-1861331a6/  

Today, let's dive into how diesel price volatility, combined with DOT enforcement at the border, is tightening capacity like never before! We're moving past the "easy" market of the last four years and entering a transitional phase where effective communication and niche-based sales are the only ways to stay on top of a shipper's list, and tackle the recent report on FMCSA Clearinghouse fraud, exposing how identity theft is putting prohibited drivers back on the road and why you need a trusted carrier network to mitigate that risk. Whether you're navigating spot market shifts or trying to honor contract commitments, it's time to remove the bad actors and level up your game! Let's get after it!   Resources / References https://www.ttnews.com/articles/ata-truck-tonnage-0226 https://www.freightwaves.com/news/clearinghouse-fraud-putting-drugged-drivers-back-on-the-road  

Take a look at how high-level automation and AI can actually level the playing field for small to mid-sized freight brokerages in this episode with Revenova's President and CEO, Chris Wyndham! Chris demystifies the impact of freight technology on the transportation industry and how artificial intelligence can be a powerful tool to enhance efficient processes and free up human capital for high-value relationship building that drives real profitability. He also shares his vision for the future of cloud-based software and why choosing the right technology partner is the ultimate competitive advantage in today's margin-compressed market!   About Chris Wyndham I am excited to join Revenova as President and Chief Executive Officer. After a 25-year career providing cutting-edge SaaS to the retail verticals of auto, marine, recreation, and heavy equipment, to now joining the leaders in the mission-critical space of transportation and logistics, is both thrilling and humbling. It's not about me joining Revenova; it's all about Revenova staying true to our commitment to deliver purpose-driven solutions to our customers for the benefit of their business and for the benefit of all of us who rely on transportation and logistics to power our everyday lives. Our better together story continues moving on!   Connect with Chris Website: https://revenova.com/  LinkedIn: https://www.linkedin.com/in/chris-wyndham-1a29a529b/  

Is your digital infrastructure actually secure, or are you just waiting for the next cyber threat to put you out of business? What does it take to stay ahead of bad actors in an industry where the window for a response has shrunk from months to minutes? Joe Ohr is back on the show, and today, he's joined by Todd Florence from Estes Express Lines to discuss the current state of cybersecurity in logistics! We're diving deep into the launch of the NMFTA Threat Portal and the Freight Fraud Prevention Hub, essential tools designed to help carriers and brokers share real-time data on everything from double brokering to advanced social engineering attacks. Todd doesn't hold back on why protecting your threat information isn't a competitive advantage; it's a liability to the entire national supply chain. Whether you're a one-truck owner-operator or a massive LTL carrier, you need to understand that everyone is on the radar, and having a practiced response plan is the only way to survive in this digital revolution. It's time to stop burying your head in the sand and start collaborating because, at the end of the day, the data is just as important as moving the freight itself! Visit https://bit.ly/4t5SPr5 to learn more about the Freight Fraud Prevention Hub and Threat Portal!   About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.   About Todd Florence Todd is the Chief Information Officer at Estes Express Lines, where he has led transformative IT initiatives since joining the company in 2020. He directs Estes' technology strategy and teams, driving innovation to make shipping seamless for customers and employees. Under his leadership, Estes implemented Samsara for Telematics in just six months—earning national recognition—and advanced key digital tools and routing systems. With over 20 years of leadership experience, including 15 years at Celerity, Todd brings deep expertise in technology integration, strategy, and business transformation. He holds both a B.S. and MBA from The American University and is a Certified Scrum Master and Six Sigma Yellow Belt. A frequent industry speaker and recognized thought leader, Todd has been featured in The Wall Street Journal and named one of Samsara's "100 Fleet Operators to Watch" in 2025.  

Find out how you can prepare your freight operations for the rising tide of identity theft and double-brokered loads in this episode with Mark Funk, our returning guest from SPI Logistics! Mark dives into the increasing freight fraud and what it means for your business, the latest industry trends, from hacked carrier emails to the high-stakes world of rail car theft, and how the Dalilah Law could shift the landscape for legitimate carriers and transportation professionals. The reality is simple: the free market doesn't do favors, and desperation is a gateway for bad actors. We're getting real about carrier vetting software, the necessity of supply chain education for your shippers, and why trusting your gut remains one of the best tools to protect your margins!   About Mark Funk Mark Funk is a seasoned logistics professional with a passion for optimizing freight operations. With years of experience in the industry, Mark has developed a keen understanding of supply chain dynamics and innovative strategies to drive efficiency. He's excited to share his insights and discuss the evolving world of freight on the Freight Coach podcast.   Connect with Mark LinkedIn: https://www.linkedin.com/in/markfunksr/  Email: mfunk@spi3pl.com  

Learn how to leverage your equipment's data as a competitive tool in this episode with the STC Americas, LLC's CEO and founder, Einar Markussen, sharing his decades of experience in the high-stakes world of bulk fuel and Hazmat transportation, the world of safety data, and operational transparency! We break down the absolute necessity of forward and inward-facing dash cams as the ultimate exoneration tool, moving past the old-school resistance to embrace AI-driven safety technology that actually protects your bottom line. From the fallout of major highway incidents to the shifting landscape of autonomous trucking, we're giving you a frank look at why the best-in-class carriers are those who don't skimp on driver training, maintenance, and telematics. If you're reducing claims and securing better insurance rates in today's compressed market, you need to understand that being a professional driver means embracing the tools that prove your excellence!   About Einar Markussen Einar is a hands-on trucking veteran who turns operations and liability challenges into wins.  As CEO and Founder of STC Americas LLC, he helps carriers with best practices, reducing nuclear verdict risk through observations, and end-user support with telematics rollouts, and CSA-score fixes.  Einar started in trucking when he joined hazmat tanker Chemical Leaman's Corporate finance department in 1992.  CLTL and Montgomery Tank lines merged in 1999 to form Quality Carriers. He became a Terminal Manager in heavy haul flatbed in 1999. A few years later he joined General Electric's trailer leasing division as field manager.  This was  followed up with 15+ years in Food Grade, transloading, dry bulk and hazmat tanker Region leadership roles.  In 2025, he launched STC Americas—a lean, no-fluff consultancy near Philly.with a tech centric approach but not losing touch with the time tested basics. STC offers support with In-cab dash cams, ELD integration, best practices during pilot programs, and other Operations support.  No PowerPoint fluff—just field tested solutions that cut waste, boost safety, and keep operations moving. He's the guy who's been in yard, the office and the one fleets call when the tough problems need fixing.    Connect with Einar Company Website:https://www.stc-americas.com Email: einar@stc-americas.com LinkedIn: https://www.linkedin.com/in/einar-markussen-a1710120/  

Are you tired of leaving money on the table because you aren't tracking market shifts in real-time? Listen to this episode as we cover the current state of the freight market with a deep dive into the Laredo to Salt Lake City lane, where we're seeing massive rate surges driven by DOT and ICE checkpoints and rising fuel costs! If you aren't having transparent conversations with your customers about these capacity constraints and the reality of chameleon carriers and DOT number fraud, you're failing as a partner. We're discussing why honoring your commitments during a market shift is the ultimate separator for a freight broker, and how stepping up your communication now will secure your business for the next 24 months.  Stop listening to the noise on social media, audit your data, let's get to work on navigating these volatility blips, and keep tuning in to the show!   Link Reference https://www.ttnews.com/articles/fmcsa-dot-number-enforcement  

Is your business properly insulated against the current "fraud-pocalypse" hitting the spot market? In this episode, we'll break down the new survey that reveals nearly half of owner-operators have fallen victim to freight fraud, specifically double-brokering schemes! We'll also cover why you need a fuel buffer in your quotes to handle rising costs and shifting capacity in the West, and the House Committee's approval of Delilah's Law, which aims to tighten CDL issuance and English proficiency requirements for commercial drivers. Keep tuning in!   Resources / References https://www.overdriveonline.com/business/article/15819815/majority-of-ownerops-victims-of-freight-fraud-broker-tricks-survey https://www.freightwaves.com/news/dalilahs-law-that-tightens-cdl-issuance-gets-house-committee-ok  

Are you really prepared for the next shift in shipper data, fuel surcharges, and the freight market? Ken Adamo of DAT Freight & Analytics is back, and we're cutting through the noise of rate propaganda and headlines to look at the actual macro capacity pool, the impact of skyrocketing fuel prices, and why contract freight is becoming a safe haven for carriers. We dive into shipper behavior, the push for index-based pricing, and why honoring your commitments is the only way to survive when the market turns. Whether you're navigating spot market volatility, interested in flatbed capacity near data center construction, or tracking legislative changes, this conversation is about being the subject matter expert your customers need. It's time to stop chasing the hype and start focusing on stability, service levels, and a long-term freight strategy!   About Ken Adamo Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT's acquisition of Trucker Tools, strengthening the company's visibility solutions. A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists. Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability. He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications. Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.   Connect with Ken Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/  

Struggling to navigate the current volatility in the refrigerated freight market? Are soaring fuel prices in California causing major disruptions to your pricing strategy?  Sunny Sharma of ZEMS Inc. is back to discuss the external factors currently impacting logistics capacity, the harsh reality of rising diesel fuel surcharges, the impact of AB5 and CDL regulations on driver retention, and why transparency with customers is the only way to build a sustainable book of business. If you're an owner-operator or a freight broker, it's crucial to understand that the spot market isn't just about the lowest bid; it's about honoring your commitments even when margins are squeezed by seasonality and shifting trucking industry legislation, so tune in!   Connect with Sunny Website: https://www.zemsinc.com/  LinkedIn: https://www.linkedin.com/in/sunny-sharma-zemsinc/   

Are you chasing every "yes" at the expense of your bottom line, or are you building a business that can actually survive the long haul? Listen to today's returning guest, Sonne Kahlon of WiDO Logistics, talking about the grit required to manage drayage and warehousing operations in this volatile freight market, cash flow management, the hidden dangers of 120-day payment terms, and why not every customer is a good customer for your transportation business. Sonne shares his "aggressive patience" strategy for navigating port competition, shifting import volumes, the impact of tariffs on the Pacific Northwest, and the importance of staying independent versus taking on venture capital. Whether you're an owner-operator or running a freight brokerage, this conversation is a masterclass in operational discipline and high-level logistics strategy!   About Sonne Kahlon As a visionary entrepreneur and problem solver, I am the Founder and CEO of Wido Transportation & Logistics, an asset-based warehousing and transportation company serving the entire U.S. With over 20 years of experience in logistics, I started my journey as an OTR truck driver and built my business from the ground up. Wido offers a wide range of services, including drayage, over-the-road trucking, warehousing, distribution, and more. Additionally, I also head our newest venture Expand Freight, a cutting-edge asset-less brokerage that handles all facets of logistics—trucking, warehousing, drayage, and special projects—backed by top-tier logistics technology for optimal efficiency and visibility. Through commitment and innovation, I've consistently expanded our capabilities and solutions to meet the ever-evolving demands of the industry. We have a track record of progression & commitment and are consistently growing and connecting problems to solutions.   Connect with Sonne Website: https://widologistics.com/  Email: Info@widologistics.com  LinkedIn: https://www.linkedin.com/in/sonne-kahlon-179201137/  

What does it really take for freight brokers to dominate their niche and scale a trucking company from the driver's seat to a successful brokerage? Today, Tenacity Express' CEO, DuShawn Falls, joins us to discuss the real side of the industry, the power of niche specialization, moving away from being a generalist and laser-focusing on specialized commodities such as flatbed, open deck, and heavy-haul freight, and why building authentic, long-term carrier relationships is the ultimate secret weapon for surviving market volatility. If you want to stop chasing every random lead and start executing with precision, this conversation is exactly what you need to level up your business!   Connect with DuShawn Email: dushawn.falls@trinitylogistics.com  LinkedIn: https://www.linkedin.com/in/dushawn-falls-129b2a221/  

Today, a reefer expert is back, Cody Koehler of A & Z Trucking, to dive into the volatility currently hitting the reefer freight market!  Are you prepared for the upcoming peak produce and floral seasons in Florida? We break down the Tampa to Cleveland lane, analyzing why we're seeing a significant year-over-year rate increase and how political factors and weather events are tightening capacity across the country. Cody shares his insights on freight lane analysis, the importance of honoring quoted rates to maintain shipper trust, and why proactive communication is your best tool when capacity gets tight. Whether you're navigating spot market rates or managing long-term contracts, we discuss the best practices for building a resilient book of business in an unpredictable environment!   About Cody Koehler Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.   Connect with Cody LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/  Website: https://aandztrucking.com/  Email: info@aandztrucking.com  

In this episode, Evan Shelley of Truck Parking Club is back to discuss the real-world challenges facing transportation professionals today and how private-sector innovation is tackling the massive truck parking crisis across the United States! We cover everything from their cool 1978 International Transtar cabover restoration project to the critical need for safe, accessible truck parking locations, how they are leveraging the private sector to create a scalable truck parking solution by connecting drivers with underutilized lots, which is a game-changer given the slow pace of government bureaucracy and the limitations of the Truck Parking Safety Improvement Act. We break down the safety implications of illegal parking on on-ramps, the impact of local zoning regulations, and how technology integrations with ELD providers are helping owner-operators and freight carriers find secure spots before their hours of service run out!   About Evan Shelley Evan Shelley is Co-founder and CEO of Truck Parking Club, a company providing parking for truckers by monetizing vacant properties for landowners. Evan is a truck parking expert with a deep knowledge of the business. Using his experiences in truck parking and real estate he is working to help solve the truck parking shortage and bring awareness to the issue.   Through the "Night on Us" promotion, truck drivers who get a qualifying Shell Rotella oil change can receive up to $100 in Truck Parking Club Cash to use at any of our 4,200+ locations nationwide. The promotion runs through June 30, 2026. Full details at rotella.com/nightonus.  

We're back for another episode that will break down everything you need to know about the current state of the transportation business, and today, you'll hear critical advice for brokers and carriers navigating the complex world of heavy-haul and over-dimensional freight, emphasizing the importance of expert coordination for permits and pilot cars! Beyond the lanes, we tackle the industry's digital transformation, from Samsara's new AI-driven driver coaching features designed to improve safety and lower insurance premiums, to the legislative crackdown on CDL fraud and fraudulent motor carrier authorities. Whether we're discussing the FMCSA's stance on insurance minimums or the future of autonomous trucking technology, the goal is to give you the real-world insights you need to protect your margins and grow your business in today's volatile freight market, so tune in!   Resources / References https://www.ttnews.com/articles/samsara-expands-ai-driver https://www.freightwaves.com/news/lawmaker-pushes-for-ice-coordination-in-cdl-crackdowns https://www.overdriveonline.com/business/article/15819162/fmcsa-says-it-lacks-data-to-bump-carrier-insurance-minimums-past-750k  

If you're feeling the weight of burnout as a founder or struggling to scale your operations, you must listen to this conversation with My Freight Staff's CEO, Edward Lockridge! Edward delves into the game-changing world of remote work and virtual assistants in the transportation industry,  the "brute force" required to build a book of business, the necessity of establishing bulletproof operational systems before hiring, and why outsourcing to global talent is a strategic move to prevent team exhaustion and maintain a 24/7 competitive edge. Whether you're a freight broker or a carrier, tune in to learn how high-level delegation allows you to stop playing defense and start focusing on what you do best: hunting for new customers and growing your logistics business!   Connect with Edward Website: https://myfreightstaff.ph/  Instagram: https://www.instagram.com/myfreightstaff/?hl=en / https://www.instagram.com/edward_lockridge/  LinkedIn: https://www.linkedin.com/company/myfreightstaff/ / https://www.linkedin.com/in/myfreightstaff/  Facebook: https://www.facebook.com/myfreightstaffph  

Let's start this week by breaking down the latest updates in transportation and supply chain management with today's guest, Kyle Kottke from Kottke Trucking! We delve into the recent upward trajectory of the dry van market, specifically focusing on lanes such as Plant City, Florida, to Des Moines, Iowa, and discuss how rising fuel prices and early produce season shifts are reshaping carrier capacity.  Kyle and I take a frank look at the differences between contracted rates and spot market volatility, while stressing the absolute necessity of transparent communication and technical accuracy in today's freight brokerage landscape.  Whether we're tackling the nuances of AB5 regulations, driver classifications, or the internal metrics that define a successful trucking operation, this episode has the no-nonsense insights you need to navigate the road ahead!  

Ever wondered how a single Supreme Court case could reshape the entire freight brokerage industry? We're thrilled to have the Armchair Attorney Matt Leffler back on the show to break down the high-stakes broker liability landscape and the recent oral arguments that have everyone in transportation talking.  We dive deep into the legal nuances of the Montgomery v. CH Robinson case, exploring whether brokers should be held liable for the negligence of motor carriers and what the Solicitor General's support for the industry actually means for your daily operations.  Matt and I pull no punches as we discuss the "rotten" state of the supply chain, the critical need for updated FMCSA regulations, and why relying on outdated 1980s standards is a recipe for disaster in a modern freight market.  If you want a straightforward look at the potential for a "golden age" of high-standard operations versus the looming threat of an onslaught of lawsuits, you can't afford to miss this episode!   About Matthew Leffler Matthew is a 3rd generation supply chain executive with over fifteen years of experience in safety, law, & maintenance. Matthew currently serves as Vice President of Strategic Accounts at Contract Leasing Corp. He is also an attorney that provides legal commentary on various supply chain issues & operates a popular podcast. In addition, Matthew has served as a senior leader with some of the nation's most admired maintenance, repair, & fleet management firms. Matthew entered the industry as an attorney defending trucking companies in civil litigation in 2010, but cut his teeth helping build & later selling his family's maintenance firm, Outsource Fleet Services, Inc. Matthew earned his J.D. from Michigan State University College of Law, Magna Cum Laude, and his B.A. from the University of Illinois Urbana-Champaign. He is licensed to practice law in the State of Illinois; U.S. District Court, Northern District of Illinois; & 7th Circuit Court of Appeals. Matthew is the proud father of Michael, Rowan, Elise, & Elijah & has been happily married to his wife, Holly, since 2008.  

What if the best opportunities in trucking don't require a traditional college degree? And what if the growing shortage of diesel mechanics is one of the biggest career openings in the transportation industry today? Today, we have Caleb Johnson from Coltrain Onsite Fleet Care to discuss how military veterans are transitioning into trucking, logistics, and diesel technician careers, bringing valuable hands-on experience that the industry needs! We also break down the skilled labor shortage in diesel mechanics and why it's creating major opportunities for new workers seeking stable, high-demand careers.  Caleb shares how mobile fleet maintenance and on-site truck repair are transforming the industry by reducing downtime and improving efficiency, with Coltrain achieving a 95% on-site repair success rate through skilled technicians and preventative maintenance strategies!   About Caleb Johnson Caleb Johnson didn't find his way into the trucking industry. He was born into it. Growing up, while his mother built her career in the industry, Caleb spent his earliest years with his mom in the shop coloring books and catching rides on tractors around the yard. The industry felt like a second family before he ever started turning wrenches. A U.S. Army veteran, Caleb launched his career in transportation through his military service, where he went on to serve as an instructor in an Observer Coach/Trainer (OCT) unit, training and validating Army teams and their vehicles before overseas deployment, ensuring they were mission-capable no matter the mission set. That background in preparation, accountability, and getting people ready to perform under pressure shapes how he leads to this day. With over 12 years of experience in fleet maintenance and mobile repair, Caleb has worked every level of this industry, from Lead Technician at Penske Truck Leasing to Mobile Technician Manager for the Gulf South Region at Dickinson Fleet Services/Cox Automotive, to General Manager roles at Fleet Mobile Maintenance and now Coltrain Onsite Fleet Care, where he leads the Central Gulf Region. In an industry that runs on trust, Caleb is the kind of operator people want in their corner, genuine, relational, and deeply invested in the people around him. At Coltrain Onsite Fleet Care, he's found a home that shares that same conviction, putting people first and delivering on the promise to defend the road with reliable maintenance and repair that keeps fleets moving safely and efficiently to their destinations.  

Are reefer rates finally finding a new floor, and what does the Department of Labor's six-factor test mean for owner-operators?  Let's dive into the following topics: Vineland-to-Tracy reefer lane, where rates have stabilized around $4,500 despite winter slowdowns, signaling tighter capacity and a potential pricing shift for carriers and brokers.  The DOL's independent contractor rule changes and how the new test could reclassify drivers as employees, creating major liabilities if you're not careful.  The FMCSA's move to proactive safety enforcement using big data to flag high-risk carriers before incidents occur, improving safety while shaking up the competitive landscape.   Resources / References https://www.ttnews.com/articles/independent-contractor-rule https://www.overdriveonline.com/regulations/article/15818491/safer-transport-act-would-require-prosecution-of-fraudsters-more https://www.freightwaves.com/news/derek-barrs-defends-fmcsas-bold-moves-at-tca  

In this episode, Ingrid Brown from Blackjack Express, LLC and Women in Trucking Association breaks down the following topics:  Why adaptation in transportation and freight brokerage isn't optional; it's the price of staying in business in a volatile freight market. How federal initiatives from the Federal Motor Carrier Safety Administration and the U.S. Department of Transportation are pushing for unified CDL standards across all 50 states to eliminate loopholes, increase accountability, and raise the bar on safety compliance, while emphasizing that enforcement at the state level is what truly removes unsafe carriers from the road. Ingrid's direct involvement in shaping hours-of-service and sleeper berth reforms, and why severe penalties, consistent regulation, and data-driven policy are essential to creating fairness for legitimate motor carriers and freight brokers. The growing divide between brokers and drivers, how social media conflict is fueling misinformation, and why real collaboration, education, and face-to-face communication are critical to rebuilding trust across the trucking industry. Sustainable growth in transportation comes down to mindset, accountability, safety culture, and a shared commitment to long-term industry leadership. If we want freight to thrive for decades to come, we've got to stop chasing noise and start building solutions!  

Are dry van rates finally stabilizing, and what do new FMCSA regulations, insurance increases, and AI recruiting mean for your trucking business moving forward?   Today, I break down the following topics: Why the Ontario, California to Seattle, Washington dry van lane continues to show long-term freight market stability with only a modest $150 rate increase year over year, while the Seattle outbound market still struggles with a persistent rate imbalance that directly impacts carrier pricing strategy and broker negotiations. The FMCSA's push to raise trucking insurance minimums from $750,000 to potentially $2 million, and how that could reduce carrier capacity, increase premiums, and force small carriers and owner-operators out of the market if they're not prepared. The real impact of Delilah's Law and new CDL standardization efforts aimed at improving driver safety, even if it temporarily tightens driver availability, and why brokers need stronger carrier vetting now more than ever. AI in driver recruiting — where automation can improve screening but still struggles against one undeniable advantage in freight: real human relationships, trust, and communication that continue to separate successful carriers, brokers, and recruiters in today's competitive trucking industry.   Resources / References https://www.ttnews.com/articles/driver-recruiters-agentic-ai https://www.freightwaves.com/news/fmcsa-spotlights-truckings-multi-million-dollar-insurance-gap https://www.overdriveonline.com/regulations/article/15818227/dalilah-law-introduced-in-congress-to-reform-cdl-issuance  

Today, we've got Joe Ohr and Marli Hall from NMFTA to discuss the launch of SCAC Verified and why identity verification is quickly becoming a non-negotiable standard in freight brokerage, trucking, and supply chain operations! As verification requirements tighten across the industry, this NMFTA-led initiative strengthens carrier legitimacy through biometric verification, helping brokers, shippers, and carriers combat rising cargo theft, chameleon carriers, and digital fraud risks. We also cover the upcoming Freight Fraud Prevention Hub launching on March 3rd, a collaborative resource packed with best practices, fraud trends, and actionable strategies designed to protect logistics providers across the transportation industry.  As regulatory pressure increases from the FMCSA and fraud continues to escalate, maintaining an active SCAC code and adopting verification tools early will separate legitimate carriers from bad actors, build trust faster during onboarding, and create a real competitive advantage in today's freight market, because moving freight safely now starts with proving who you are! Visit this link to learn more: https://freightfraudhub.com/   About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.   About Marli Hall Marli Hall is the Director of Communications and Marketing at the National Motor Freight Traffic Association (NMFTA), where she leads strategic communication efforts to enhance the organization's visibility and reputation within the freight transportation industry. In this role, Marli oversees media relations, manages key messaging, and develops public relations campaigns that promote NMFTA's initiatives, partnerships, and contributions to the sector. She started with NMFTA in August 2022, previously serving as the director of communications and member services, and earlier as a communications specialist. Prior to NMFTA, Marli was the senior director of outreach & engagement at the Truckload Carriers Association (TCA) for nearly a decade. She directed marketing and communications strategies to promote TCA's educational programs, image initiatives, and outreach efforts. She holds a bachelor's degree in news editorial from West Virginia University and graduated from the Public Affairs & Advocacy Institute at American University. Marli has served as an FMCSA Our Roads Our Safety Program Partner and was nominated to the Women of Trucking Advisory Board. Marli resides in Alexandria, VA, with her husband, Chris, and enjoys visiting her family's 300-acre cattle farm and attending concerts.  

Are you chasing unstable freight lanes instead of building predictable revenue? Are your sales efforts consistent enough to survive any freight market cycle? Dive into this episode to learn more! In this episode, I break down the following:  Lane stability — like the Fort Myers, Florida to Richmond, Virginia flatbed lane is a perfect example of how predictable pricing, strong carrier relationships, and reliable coverage create long-term success in freight brokerage and logistics operations.  Real market insights on outbound Florida freight, why paying carriers fairly secures capacity, and how focusing on dependable lanes beats chasing cheap trucks every time.  Freight broker sales strategy, including owning your local market, defining your ideal shipper profile, and committing to disciplined daily cold calling, follow-ups, and CRM-driven workflows that actually build pipeline momentum.  At the end of the day, success in transportation and supply chain sales isn't about market conditions — it's about consistency, operational discipline, and building trust with both carriers and customers to create repeat business and sustainable freight brokerage growth.  

Are you using AI in freight brokerage efficiently, or are you still relying on outdated prospecting and carrier strategies? Listen to Iliana Filpo and Eric Jordan from SPI Logistics sharing how fresh perspectives, strong carrier relationships, and practical AI tools are reshaping modern transportation sales and operations! We talk about how leveraging AI for lead generation, customer outreach, and CRM integration is helping brokers move faster while staying personal, why committing 85% of freight to trusted carrier partnerships creates stability during capacity swings, and how honest communication with shippers builds long-term customer loyalty even when delays happen. If you want actionable insights on freight broker growth, carrier management, transportation technology, and building sustainable logistics partnerships, this episode delivers real-world strategies you can apply immediately!  

In this episode, find out if reefer freight rates are finally stabilizing, and what tightening capacity, tariffs, and new labor rulings mean for brokers and carriers in today's market! I also dive into how shipping days, mileage accuracy, and educating customers directly impact freight costs and long-term broker success.  With the truck-to-load ratio tightening, capacity attrition and DOT enforcement could signal a market floor and gradual freight market recovery.  On top of that, proposed 15% tariffs are driving port volume spikes through inventory front-loading while reshaping domestic manufacturing and nearshoring strategies.  Finally, I discuss how recent unionization rulings could significantly impact small trucking companies, competition, and overall carrier sustainability in the evolving logistics industry!  

Today, Jennifer Karpus-Romain from the Transportation Marketing & Sales Association (TMSA) joins the show for an inside look at how the TMSA ELEVATE Conference is reshaping transportation sales and marketing through five role-specific learning tracks focused on real-world case studies, measurable ROI, and practical networking that actually moves businesses forward! Jennifer and I also talk about why successful freight sales strategies now require a true multi-channel approach, combining cold outreach, digital content, AI-enabled efficiency, and strong human connection skills, to win in today's tech-driven logistics landscape, along with how ongoing post-conference content delivery and continuous professional development are becoming essential for long-term growth in freight brokerage, supply chain management, and transportation marketing. Register for the TMSA ELEVATE Conference: https://www.tmsatoday.org/elevate-global-marketing-summit-and-sales-summit    About Jennifer Karpus-Romain Jennifer is the Executive Director of the Transportation Marketing & Sales Association (TMSA), where she leads strategy, programming, and community for sales and marketing professionals across the logistics industry. Known for connecting people and ideas that actually move the industry forward, Jen focuses on the intersection of revenue growth, brand, and leadership inside transportation and supply chain organizations. Jen works closely with logistics companies to align sales and marketing, strengthen messaging, and build communities that convert into real business relationships. She's also the host of TMSA's On the Move podcast and a frequent industry speaker on leadership, storytelling, and the future of go-to-market in freight. At her core, Jen believes this industry runs on relationships, and she's made a career out of building rooms where the right people find each other.   Connect with Jennifer Website: https://www.tmsatoday.org/  Email: jennifer@tmsatoday.org  LinkedIn: https://www.linkedin.com/in/jenkarpusromain/  

In this episode, we'll discuss flatbed market trends where seasonal rate stability continues with predictable spikes tied to construction demand and higher weekend freight rates caused by carrier shortages, the FMCSA CDL training crackdown targeting hundreds of non-compliant schools, and why overall trucking capacity remains high with excess trucks still in the market despite enforcement efforts.   I also address the rising broker fraud risks, including lessons from the AGX Freight situation, why stronger vetting and accountability are critical for protecting carriers and shippers, the new non-domiciled CDL compliance rules, and what brokers and carriers must do now to stay compliant and competitive!   Resources / References https://www.ttnews.com/articles/dot-targets-550-cdl-schools https://www.overdriveonline.com/business/article/15817385/agx-freight-goes-bust-stiffs-carriers-starts-new-mc https://www.freightwaves.com/news/fmcsa-issues-mandatory-non-domiciled-cdl-directive  

Are you building carrier relationships strong enough to handle a tightening freight market? Are you locking in stable freight lanes before rates move?  Today, let's break down why the Atlanta to Des Moines reefer lane continues to deliver stable pricing, showing a $120 year-over-year increase and proving that core power lanes remain predictable despite market volatility and weather-driven capacity disruptions, how unseasonable Southeast snow impacted nationwide driver availability, why brokers shouldn't overreact to short-term rate swings, and how consistently pre-booking trusted carriers reduces risk, improves efficiency, and limits reliance on load boards.  With increased industry enforcement expected to reduce carrier capacity, transparency, honest communication, and strong broker-carrier partnerships will determine who maintains profitability. The brokers who prioritize trust, pass through accessorial pay fairly, and focus on long-term carrier relationships will secure capacity, protect customer service, and position themselves to win in the next freight market cycle!  

In this episode, David Abell of AM Transport Services shares why mindset, disciplined sales activity, and owning your customer relationships are the real drivers of success in freight brokerage, regardless of market conditions! We talk about committing to 20 cold calls a day for 90 days, refining your freight sales process before hiring, and using a CRM system like Sales Dash to manage prospects, track buying windows, and build a consistent sales pipeline. Dave shares why CEOs must own key shipper relationships, ask direct questions to prevent customer churn, and focus on controllable fundamentals like sales outreach, operational discipline, and service execution. We also dive into leadership development through the Freight Leadership Lab with the Transportation Intermediaries Association, designed to build next-level freight broker leadership skills through live training and real-world application!   About David Abell David Abell is the President and CEO of AM Transport Services, a 35-year-old freight brokerage headquartered in Olney, Illinois. With almost two decades of experience in transportation and logistics, David focuses on driving operational excellence, strategic growth, and innovative solutions for shippers across North America. He also serves on the Board of Directors of the Transportation Intermediaries Association (TIA), where he advocates for industry best practices, fraud prevention, and stronger collaboration across the supply chain. David is a veteran of Operation Iraqi Freedom and is passionate about leadership development, community impact, and building high-performing teams.  

Today, we'll hear Sarah Miller of Ally Logistics breaking down what actually drives successful freight technology adoption inside a modern brokerage! Sarah discusses why vendor selection must prioritize high uptime, responsive customer support, mandatory pilot programs before signing contracts, and smart automation strategy in logistics, focusing on back-office tasks like freight audit and bill pay to increase efficiency while protecting the human relationships that win freight. The bottom line of the episode? Lean brokerage operations powered by the right technology can cut costs and allow smaller teams to compete at scale. If you want practical insights on freight tech, brokerage automation, vendor evaluation, and building real competitive advantage, this one delivers!   About Sarah Miller Sarah Miller is the Director of Business Solutions at Ally Logistics. In her time with Ally, she has supported the rapid growth of their tech stack from building out their new TMS Revenova, to agentic workflow automation with Sola. Alongside her role at Ally, she is also a member of the TIA technology committee. She is passionate about technology and the cultural shifts it takes to implement it.   Connect with Sarah Website: https://allylogistics.com/  LinkedIn: https://www.linkedin.com/in/sarahmadisonofficial/  

Listen to this week's first guest, Ed Stockman of Optimus,  talking about how consistent pricing builds long-term shipper relationships, reduces customer churn, and creates predictable freight brokerage revenue instead of chasing volatile spot market rates! Ed also covers why new freight brokers must own their local market first and focus on known shippers and commodities before expanding, data-driven freight sales using real shipment data and tools like Optimus AI to identify active shippers, sharpen targeting, and eliminate wasted calls. If you want stronger freight sales execution, smarter prospecting, and scalable brokerage growth, this episode lays out the playbook!   Connect with Ed Website: https://www.getoptimus.ai/  

Are floral freight rates the first warning sign of a tightening reefer market? Is Florida enforcement reshaping capacity faster than most carriers expected? Are you positioned for the Southeast produce surge before the peak season hits? Dean Croke of DAT Freight & Analytics is back to break down how Valentine's Day floral demand funneled through Miami pushed outbound freight rates up, why immigration scale house enforcement is cutting reefer capacity, and how the upcoming produce season will impact national trucking rates, refrigerated freight trends, and contract negotiations. We also dig into DAT freight data showing national rates higher year over year despite soft volumes, explain how seasonal demand shifts, tender rejection rates, and regulatory changes are driving spot market opportunities, and talk honestly about enforcement challenges affecting minority drivers while emphasizing compliance, industry integrity, and long-term freight market stability as capacity tightens and the trucking industry moves toward a more predictable recovery through 2026 for carriers, brokers, and shippers who stay informed and adaptable!   About Dean Croke Dean is the Prinicpal Analyst at DAT Freight & Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies.    Connect with Dean Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/deancroke/  YouTube: https://www.youtube.com/@datfreight  DAT iQ Help Center: https://iq.support.dat.com/  

Are fraud rings quietly manipulating the trucking industry? Are brokers relying too much on outdated Certificate of Insurance? And what happens when stricter DOT enforcement reshapes how freight moves across the country? In this episode, Cameron Pechia of Valley Trucking Insurance explains how organized trucking fraud - from chameleon carriers and fake insurance documents to criminal syndicates influencing CDLs, financing, and compliance - is forcing brokers and carriers to tighten verification processes and rethink risk management across the supply chain! We talk about why Certificate of Insurance is a weak proof without direct verification, how upcoming DOT regulations and increased enforcement may trigger short-term spikes in freight fraud, and why brokers should implement 30-60 day insurance and credential re-verification cycles to protect loads. Cam also dives into how stronger regulatory standards, better insurance verification practices, and real collaboration with trusted providers can help ethical trucking companies thrive while improving market stability, reducing carrier failure rates, and strengthening overall supply chain security.   About Cameron Pechia Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his "WHY" and what makes him get up in the morning and try to win each and every day.  At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference." Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability. Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry.   Connect with Cameron Website: https://www.valleytruckinginsurance.com/  LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/  Email: Cameron@alllinesinsure.com  

Are reefer rates finally stabilizing, or are short-term market spikes still catching brokers off guard? What does the FMCSA crackdown, rising broker liability risks, and labor disputes mean for your freight strategy right now? We talk real freight market analysis, customer relationship strategy during tight capacity, even when servicing loads at a loss, along with how FMCSA enforcement removing 2,000+ non-compliant carriers is tightening trucking capacity and forcing brokers and shippers to double down on carrier vetting, compliance checks, and risk management ahead of a major Supreme Court broker liability ruling.  I also dive into chameleon carriers, insurance scrutiny, and why proactive carrier audits are non-negotiable, then wrap it up with a frank look at Teamsters vs. UPS labor tensions and what it signals for transportation costs, trucking market trends, and long-term supply chain strategy, so you can stay sharp, stay compliant, and make smarter freight decisions in today's volatile logistics environment.   Resources / References https://www.ttnews.com/articles/dot-fmcsa-sweep-jan-2026 https://www.overdriveonline.com/regulations/article/15816683/fmcsa-investigating-chameleon-carrier-network-after-deadly-indiana-crash https://www.freightwaves.com/news/teamsters-union-sues-ups-to-block-buyout-offer-to-delivery-drivers  

Are you relying too much on technology to win freight customers? Are cold calls and in-person meetings still the real drivers of freight brokerage growth in 2026? Today's guest, Travis Dodge of Wheelhouse Logistics, breaks down why personal outreach, consistent prospecting, and clear communication still outperform fancy tech stacks when it comes to freight sales, logistics business development, and long-term shipper relationships! We talk about how smaller, local freight brokers can compete with large national 3PLs by leveraging local market knowledge, fast response times, and personalized service that shippers actually value, plus why execution and communication are what keep customers loyal and freight operations profitable. We also get real about entrepreneurship in the freight industry, covering the grit, daily discipline, rejection management, and ownership mindset required to build a successful freight brokerage, along with actionable strategies like proactive carrier communication, invoice follow-ups, and consistent relationship building that drive trust, repeat business, and sustainable growth in today's competitive transportation and logistics market!   About Travis Dodge Travis began his career as an independent freight agent in 2014.  Starting from scratch, he built an extremely successful book of business, which included a team of sub-agents and account managers.  At his previous brokerage, he was the company's top agency six years in a row. After 10 years, Travis and his team launched Wheelhouse Logistics, a domestic freight brokerage which specializes in partial truckloads, temp-controlled LTL, and time-sensitive freight. Travis lives in Oakland, California with his wife, two kids, and mutt named Ted.   Connect with Travis Website: https://wheelhouselogistics.com/  LinkedIn: https://www.linkedin.com/company/wheelhouse-logistics/ / https://www.linkedin.com/in/travisdodge/  

If you're locking in the wrong contracts or risking your business with bad financing, this episode with Rob Misheloff of Smarter Finance USA explains why you need a smarter freight pricing strategy, cautious contract bids, and strong carrier relationships to stay profitable in today's volatile transportation market. Rob covers the current trucking financing challenges, from equipment costs doubling and tighter credit markets to the reality of personal guarantees, common predatory lending scams, and the financial mistakes first-time owner-operators make when they don't know their true cost per mile. We also discuss the best truck financing practices, including why OEM dealers should be your first stop, when banks make sense, and how trusted brokers can help when options get tight—so you can protect your cash flow, avoid risky contracts, and build a trucking business that actually lasts!   About Rob Misheloff Robert is the founder of Smarter Finance USA (Smarter Equipment Finance LLC). After spending 10 years running a marketing company that served equipment finance and small-business finance brands, he built Smarter Finance USA to address a recurring problem he saw across the industry: when small businesses couldn't access bank loans, many were pushed into opaque financing processes where critical details were unclear until late in the deal. Robert's work centers on helping business owners and commercial sellers understand the real terms behind equipment and commercial vehicle financing - how offers are structured, where costs hide, and how to protect against common traps such as rate/term misrepresentation, conditional approvals, fee stacking, and deposit scams. His insights have been featured in industry outlets including Manufacturing.net and Overdrive Online.  

How are rising trucking insurance costs quietly driving up your shipping rates and overall freight market pricing? In this episode, Chris Loewenberg from Cottingham & Butler get real about trucking insurance, risk management, and why so many companies treat insurance like a fixed tax instead of a controllable business asset that can either protect or bankrupt your operation! From the dangers of static COIs and the urgent need for real-time insurance verification technology, to the impact of nuclear verdicts, new carriers, and rising insurance premiums on shipping costs and inflation, this conversation is all about practical freight brokerage insights and proactive strategies. We also cover how partnering with specialized trucking insurance providers, building stronger safety programs, and collaborating early with insurance partners can reduce uncovered freight risk, improve pricing, and give compliant carriers and brokers a serious competitive advantage in today's trucking industry!   About Chris Loewenberg Chris Loewenberg is a Vice President at Cottingham & Butler, the nation's largest independent insurance agency dedicated exclusively to the trucking industry. He leads inside sales and technology initiatives focused on small and mid-sized fleets, helping carriers navigate rising insurance costs, increasing complexity, and tighter underwriting scrutiny. With a background that blends sales leadership, insurance expertise, and technology innovation, Chris works at the intersection of trucking operations, risk management, and data strategy. He partners closely with leading technology vendors across the transportation ecosystem to improve how insurance information is collected, validated, and used—reducing manual re-keying, accelerating quote turnaround times, and strengthening trust between carriers, agents, underwriters, and technology providers. In addition to his leadership role, Chris oversees and helps develop Cottingham & Butler's intern and early-career talent programs, working closely with universities and athletic departments to introduce students to sales, insurance, and risk management careers. He is passionate about mentoring young professionals, building high-performing teams, and creating clear development paths from internship to full-time roles. **************************************************************

Are you still treating maintenance as a last-minute repair instead of a long-term fleet strategy? Are mobile mechanics the missing piece to improving fleet uptime, reducing downtime, and controlling maintenance costs? Let's hear Chris Boyce from Coltrain Onsite Fleet Care speak about how the mobile mechanic industry is growing fast and creating real career opportunities for diesel technicians while helping fleets stay proactive with preventive maintenance that actually lowers the total cost of ownership. Chris dives into how aligning experienced technicians with the right fleets, using advanced diagnostic tools, and focusing on on-site service helps improve reliability, driver satisfaction, and operational efficiency across transportation and logistics, why tracking key fleet maintenance metrics like PM compliance and downtime is essential for optimizing performance and building strong vendor partnerships, and how Coltrain is expanding nationwide and actively hiring skilled technicians who want autonomy, career growth, and a chance to keep freight moving safely and efficiently!   About Chris Boyce Chris Boyce brings a rare blend of hands-on technical expertise and senior-level operational leadership to the fleet maintenance industry. He began his career as a technician, quickly distinguishing himself through a strong work ethic, technical excellence, and a natural ability to lead teams. After completing formal management training, Chris successfully combined his field experience with strategic leadership skills to drive performance, accountability, and long-term growth. Before joining Dickinson Fleet Services, Chris gained valuable experience at Ryder Transportation and within the heavy-duty truck dealer sector, beginning as an entry-level technician and working behind the wrench for 10 years, while developing a deep understanding of fleet operations, customer service, and large-scale maintenance environments. He worked his way up to branch manager, where he started his leadership journey. Following that, he served a seven-year tenure, including the last 4 years as General Manager, at Dickinson Fleet Services/Cox Automotive, where he built the foundation and led one of the company's most successful and productive regions, consistently delivering strong operational and financial results. Now serving as Regional Vice President at Coltrain Onsite Fleet Care, Chris is known for building high-performing teams, executing at scale, and leading with clarity and purpose. He is widely respected for his ability to align people, process, and performance, and he brings a proven track record of operational excellence to every organization he serves.  

What's really happening with freight rates right now—and are you pricing your lanes the right way as capacity tightens? Are new regulations and insurance scrutiny about to reshape carrier operations in 2026?  Today, I break down real-time freight market trends, including stable reefer rates on the Kansas City to Minneapolis lane averaging around $1,285, and why day-of-week pricing strategies are critical for brokers managing customer expectations and protecting margins!  We dig into the rising Minneapolis outbound reefer demand nearing $2,300, the impact of tightening transportation capacity and increased tender rejections in January 2026, plus what Florida's potential $50,000 fines for undocumented drivers and growing compliance enforcement mean for carriers and insurance risk.  Be sure to listen to hear more about the "This Week in Freight" lane analysis segment, delivering actionable DAT-powered pricing insights to help brokers and carriers make smarter decisions, while reinforcing my core philosophy—disciplined pricing, transparency, and long-term relationship building are the keys to surviving competitive pressure and building a sustainable freight business in today's evolving logistics market!   References / Resources https://www.ttnews.com/articles/florida-fines-undocumented-drivers https://www.overdriveonline.com/business/article/15816204/will-insurers-drop-carriers-with-nonenglishspeaking-noncitizen-drivers https://www.freightwaves.com/news/transportation-metrics-show-further-tightening-in-january  

In this episode, The Armchair Attorney Matt Leffler discusses the upcoming Supreme Court case involving C.H. Robinson and why its ruling could finally bring clarity to freight broker liability, negligent hiring claims, and federal preemption under the F4A! We talk about how conflicting court decisions have created uncertainty for brokers, why the industry relies on FMCSA data to vet motor carriers, and how a ruling against brokers could drive smaller players out of the market due to rising insurance and legal costs. Matt also covers the growing tension between state tort laws and federal regulation, the role of the US Chamber of Commerce, and what brokers must do right now to manage risk - strict carrier vetting, avoiding operational control over drivers, and staying within established protocols. This decision will shape broker liability, insurance requirements, and the future structure of the freight industry, and it's something every broker moving freight today needs to understand, so make sure to tune in!   About Matthew Leffler Matthew is a 3rd generation supply chain executive with over fifteen years of experience in safety, law, & maintenance. Matthew currently serves as Vice President of Strategic Accounts at Contract Leasing Corp. He is also an attorney that provides legal commentary on various supply chain issues & operates a popular podcast. In addition, Matthew has served as a senior leader with some of the nation's most admired maintenance, repair, & fleet management firms. Matthew entered the industry as an attorney defending trucking companies in civil litigation in 2010, but cut his teeth helping build & later selling his family's maintenance firm, Outsource Fleet Services, Inc. Matthew earned his J.D. from Michigan State University College of Law, Magna Cum Laude, and his B.A. from the University of Illinois Urbana-Champaign. He is licensed to practice law in the State of Illinois; U.S. District Court, Northern District of Illinois; & 7th Circuit Court of Appeals. Matthew is the proud father of Michael, Rowan, Elise, & Elijah & has been happily married to his wife, Holly, since 2008.  

Are you paying attention to the right lanes, the right technology, and the right relationships in this freight market?  In this episode, I break down why the Atlanta–Dallas lane remains one of the most stable in the country, holding between $1,350 and $1,450 with predictable seasonal spikes, and what that means for freight brokers managing tight margins! We also dig into how AI in freight brokerage is becoming a profitability driver, with companies like C.H. Robinson automating up to 90% of manual tasks to scale efficiently in a down market, how regulatory enforcement and falling carrier profits could trigger capacity exits and support higher rates, why fleets are slowing expansion, and how disciplined brokers can win.  Don't miss out on learning why mentorship from proven freight professionals is critical to avoiding costly mistakes and staying competitive over the next 12 to 24 months!   Resources / References https://www.ttnews.com/articles/ch-robinson-earnings-q4-2025 https://www.fleetowner.com/perspectives/ideaxchange/blog/55353313/roeth-how-finding-and-being-a-mentor-can-boost-your-trucking-career https://www.joc.com/article/schneider-q4-profit-weakens-but-company-pins-hopes-on-capacity-exits-6161427  

If you're struggling to integrate legacy systems without killing visibility or choose the right TMS partner that actually delivers long-term value, tune in to this episode with Petra Nenickova from Legacy Supply Chain to know what real-world technology integration and digital transformation look like in today's freight environment across the US and Canada! From managing complex legacy systems and selecting flexible, integration-ready TMS platforms to driving user adoption through frontline involvement, practical training, and ongoing post-launch support, we get into how to evaluate vendors beyond polished demos, why system integrations like EDI and APIs are non-negotiable, how to prioritize core operations at go-live, and why clear communication and change management are the real drivers of ROI, visibility, and scalable freight technology success!   About Petra Nenickova Petra currently manages the transportation tech stack, including their TMS, and she led several TMS projects from early discovery all the way through implementation. These experiences have taught her a lot about what truly works, what doesn't, and how to guide teams through change with confidence. She's genuinely passionate about both technology and transportation, and she loves the challenge of making systems more effective in supporting real business processes while creating a positive user experience. With a background in both front‑line operations and management, she understands the everyday challenges people face and what makes technology genuinely useful. She thrives on connecting the dots, solving problems, and helping people work smarter through better processes and better technology.   Connect with Petra Website: https://legacyscs.com/  LinkedIn: https://www.linkedin.com/in/petranenickova/