Coffee w/#The Freight Coach

Are you tired of leaving money on the table because you aren't tracking market shifts in real-time? Listen to this episode as we cover the current state of the freight market with a deep dive into the Laredo to Salt Lake City lane, where we're seeing massive rate surges driven by DOT and ICE checkpoints and rising fuel costs! If you aren't having transparent conversations with your customers about these capacity constraints and the reality of chameleon carriers and DOT number fraud, you're failing as a partner. We're discussing why honoring your commitments during a market shift is the ultimate separator for a freight broker, and how stepping up your communication now will secure your business for the next 24 months.  Stop listening to the noise on social media, audit your data, let's get to work on navigating these volatility blips, and keep tuning in to the show!   Link Reference https://www.ttnews.com/articles/fmcsa-dot-number-enforcement  

Is your business properly insulated against the current "fraud-pocalypse" hitting the spot market? In this episode, we'll break down the new survey that reveals nearly half of owner-operators have fallen victim to freight fraud, specifically double-brokering schemes! We'll also cover why you need a fuel buffer in your quotes to handle rising costs and shifting capacity in the West, and the House Committee's approval of Delilah's Law, which aims to tighten CDL issuance and English proficiency requirements for commercial drivers. Keep tuning in!   Resources / References https://www.overdriveonline.com/business/article/15819815/majority-of-ownerops-victims-of-freight-fraud-broker-tricks-survey https://www.freightwaves.com/news/dalilahs-law-that-tightens-cdl-issuance-gets-house-committee-ok  

Are you really prepared for the next shift in shipper data, fuel surcharges, and the freight market? Ken Adamo of DAT Freight & Analytics is back, and we're cutting through the noise of rate propaganda and headlines to look at the actual macro capacity pool, the impact of skyrocketing fuel prices, and why contract freight is becoming a safe haven for carriers. We dive into shipper behavior, the push for index-based pricing, and why honoring your commitments is the only way to survive when the market turns. Whether you're navigating spot market volatility, interested in flatbed capacity near data center construction, or tracking legislative changes, this conversation is about being the subject matter expert your customers need. It's time to stop chasing the hype and start focusing on stability, service levels, and a long-term freight strategy!   About Ken Adamo Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT's acquisition of Trucker Tools, strengthening the company's visibility solutions. A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists. Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability. He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications. Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.   Connect with Ken Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/  

Struggling to navigate the current volatility in the refrigerated freight market? Are soaring fuel prices in California causing major disruptions to your pricing strategy?  Sunny Sharma of ZEMS Inc. is back to discuss the external factors currently impacting logistics capacity, the harsh reality of rising diesel fuel surcharges, the impact of AB5 and CDL regulations on driver retention, and why transparency with customers is the only way to build a sustainable book of business. If you're an owner-operator or a freight broker, it's crucial to understand that the spot market isn't just about the lowest bid; it's about honoring your commitments even when margins are squeezed by seasonality and shifting trucking industry legislation, so tune in!   Connect with Sunny Website: https://www.zemsinc.com/  LinkedIn: https://www.linkedin.com/in/sunny-sharma-zemsinc/   

Are you chasing every "yes" at the expense of your bottom line, or are you building a business that can actually survive the long haul? Listen to today's returning guest, Sonne Kahlon of WiDO Logistics, talking about the grit required to manage drayage and warehousing operations in this volatile freight market, cash flow management, the hidden dangers of 120-day payment terms, and why not every customer is a good customer for your transportation business. Sonne shares his "aggressive patience" strategy for navigating port competition, shifting import volumes, the impact of tariffs on the Pacific Northwest, and the importance of staying independent versus taking on venture capital. Whether you're an owner-operator or running a freight brokerage, this conversation is a masterclass in operational discipline and high-level logistics strategy!   About Sonne Kahlon As a visionary entrepreneur and problem solver, I am the Founder and CEO of Wido Transportation & Logistics, an asset-based warehousing and transportation company serving the entire U.S. With over 20 years of experience in logistics, I started my journey as an OTR truck driver and built my business from the ground up. Wido offers a wide range of services, including drayage, over-the-road trucking, warehousing, distribution, and more. Additionally, I also head our newest venture Expand Freight, a cutting-edge asset-less brokerage that handles all facets of logistics—trucking, warehousing, drayage, and special projects—backed by top-tier logistics technology for optimal efficiency and visibility. Through commitment and innovation, I've consistently expanded our capabilities and solutions to meet the ever-evolving demands of the industry. We have a track record of progression & commitment and are consistently growing and connecting problems to solutions.   Connect with Sonne Website: https://widologistics.com/  Email: Info@widologistics.com  LinkedIn: https://www.linkedin.com/in/sonne-kahlon-179201137/  

What does it really take for freight brokers to dominate their niche and scale a trucking company from the driver's seat to a successful brokerage? Today, Tenacity Express' CEO, DuShawn Falls, joins us to discuss the real side of the industry, the power of niche specialization, moving away from being a generalist and laser-focusing on specialized commodities such as flatbed, open deck, and heavy-haul freight, and why building authentic, long-term carrier relationships is the ultimate secret weapon for surviving market volatility. If you want to stop chasing every random lead and start executing with precision, this conversation is exactly what you need to level up your business!   Connect with DuShawn Email: dushawn.falls@trinitylogistics.com  LinkedIn: https://www.linkedin.com/in/dushawn-falls-129b2a221/  

Today, a reefer expert is back, Cody Koehler of A & Z Trucking, to dive into the volatility currently hitting the reefer freight market!  Are you prepared for the upcoming peak produce and floral seasons in Florida? We break down the Tampa to Cleveland lane, analyzing why we're seeing a significant year-over-year rate increase and how political factors and weather events are tightening capacity across the country. Cody shares his insights on freight lane analysis, the importance of honoring quoted rates to maintain shipper trust, and why proactive communication is your best tool when capacity gets tight. Whether you're navigating spot market rates or managing long-term contracts, we discuss the best practices for building a resilient book of business in an unpredictable environment!   About Cody Koehler Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.   Connect with Cody LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/  Website: https://aandztrucking.com/  Email: info@aandztrucking.com  

In this episode, Evan Shelley of Truck Parking Club is back to discuss the real-world challenges facing transportation professionals today and how private-sector innovation is tackling the massive truck parking crisis across the United States! We cover everything from their cool 1978 International Transtar cabover restoration project to the critical need for safe, accessible truck parking locations, how they are leveraging the private sector to create a scalable truck parking solution by connecting drivers with underutilized lots, which is a game-changer given the slow pace of government bureaucracy and the limitations of the Truck Parking Safety Improvement Act. We break down the safety implications of illegal parking on on-ramps, the impact of local zoning regulations, and how technology integrations with ELD providers are helping owner-operators and freight carriers find secure spots before their hours of service run out!   About Evan Shelley Evan Shelley is Co-founder and CEO of Truck Parking Club, a company providing parking for truckers by monetizing vacant properties for landowners. Evan is a truck parking expert with a deep knowledge of the business. Using his experiences in truck parking and real estate he is working to help solve the truck parking shortage and bring awareness to the issue.   Through the "Night on Us" promotion, truck drivers who get a qualifying Shell Rotella oil change can receive up to $100 in Truck Parking Club Cash to use at any of our 4,200+ locations nationwide. The promotion runs through June 30, 2026. Full details at rotella.com/nightonus.  

We're back for another episode that will break down everything you need to know about the current state of the transportation business, and today, you'll hear critical advice for brokers and carriers navigating the complex world of heavy-haul and over-dimensional freight, emphasizing the importance of expert coordination for permits and pilot cars! Beyond the lanes, we tackle the industry's digital transformation, from Samsara's new AI-driven driver coaching features designed to improve safety and lower insurance premiums, to the legislative crackdown on CDL fraud and fraudulent motor carrier authorities. Whether we're discussing the FMCSA's stance on insurance minimums or the future of autonomous trucking technology, the goal is to give you the real-world insights you need to protect your margins and grow your business in today's volatile freight market, so tune in!   Resources / References https://www.ttnews.com/articles/samsara-expands-ai-driver https://www.freightwaves.com/news/lawmaker-pushes-for-ice-coordination-in-cdl-crackdowns https://www.overdriveonline.com/business/article/15819162/fmcsa-says-it-lacks-data-to-bump-carrier-insurance-minimums-past-750k  

If you're feeling the weight of burnout as a founder or struggling to scale your operations, you must listen to this conversation with My Freight Staff's CEO, Edward Lockridge! Edward delves into the game-changing world of remote work and virtual assistants in the transportation industry,  the "brute force" required to build a book of business, the necessity of establishing bulletproof operational systems before hiring, and why outsourcing to global talent is a strategic move to prevent team exhaustion and maintain a 24/7 competitive edge. Whether you're a freight broker or a carrier, tune in to learn how high-level delegation allows you to stop playing defense and start focusing on what you do best: hunting for new customers and growing your logistics business!   Connect with Edward Website: https://myfreightstaff.ph/  Instagram: https://www.instagram.com/myfreightstaff/?hl=en / https://www.instagram.com/edward_lockridge/  LinkedIn: https://www.linkedin.com/company/myfreightstaff/ / https://www.linkedin.com/in/myfreightstaff/  Facebook: https://www.facebook.com/myfreightstaffph  

Let's start this week by breaking down the latest updates in transportation and supply chain management with today's guest, Kyle Kottke from Kottke Trucking! We delve into the recent upward trajectory of the dry van market, specifically focusing on lanes such as Plant City, Florida, to Des Moines, Iowa, and discuss how rising fuel prices and early produce season shifts are reshaping carrier capacity.  Kyle and I take a frank look at the differences between contracted rates and spot market volatility, while stressing the absolute necessity of transparent communication and technical accuracy in today's freight brokerage landscape.  Whether we're tackling the nuances of AB5 regulations, driver classifications, or the internal metrics that define a successful trucking operation, this episode has the no-nonsense insights you need to navigate the road ahead!  

Ever wondered how a single Supreme Court case could reshape the entire freight brokerage industry? We're thrilled to have the Armchair Attorney Matt Leffler back on the show to break down the high-stakes broker liability landscape and the recent oral arguments that have everyone in transportation talking.  We dive deep into the legal nuances of the Montgomery v. CH Robinson case, exploring whether brokers should be held liable for the negligence of motor carriers and what the Solicitor General's support for the industry actually means for your daily operations.  Matt and I pull no punches as we discuss the "rotten" state of the supply chain, the critical need for updated FMCSA regulations, and why relying on outdated 1980s standards is a recipe for disaster in a modern freight market.  If you want a straightforward look at the potential for a "golden age" of high-standard operations versus the looming threat of an onslaught of lawsuits, you can't afford to miss this episode!   About Matthew Leffler Matthew is a 3rd generation supply chain executive with over fifteen years of experience in safety, law, & maintenance. Matthew currently serves as Vice President of Strategic Accounts at Contract Leasing Corp. He is also an attorney that provides legal commentary on various supply chain issues & operates a popular podcast. In addition, Matthew has served as a senior leader with some of the nation's most admired maintenance, repair, & fleet management firms. Matthew entered the industry as an attorney defending trucking companies in civil litigation in 2010, but cut his teeth helping build & later selling his family's maintenance firm, Outsource Fleet Services, Inc. Matthew earned his J.D. from Michigan State University College of Law, Magna Cum Laude, and his B.A. from the University of Illinois Urbana-Champaign. He is licensed to practice law in the State of Illinois; U.S. District Court, Northern District of Illinois; & 7th Circuit Court of Appeals. Matthew is the proud father of Michael, Rowan, Elise, & Elijah & has been happily married to his wife, Holly, since 2008.  

What if the best opportunities in trucking don't require a traditional college degree? And what if the growing shortage of diesel mechanics is one of the biggest career openings in the transportation industry today? Today, we have Caleb Johnson from Coltrain Onsite Fleet Care to discuss how military veterans are transitioning into trucking, logistics, and diesel technician careers, bringing valuable hands-on experience that the industry needs! We also break down the skilled labor shortage in diesel mechanics and why it's creating major opportunities for new workers seeking stable, high-demand careers.  Caleb shares how mobile fleet maintenance and on-site truck repair are transforming the industry by reducing downtime and improving efficiency, with Coltrain achieving a 95% on-site repair success rate through skilled technicians and preventative maintenance strategies!   About Caleb Johnson Caleb Johnson didn't find his way into the trucking industry. He was born into it. Growing up, while his mother built her career in the industry, Caleb spent his earliest years with his mom in the shop coloring books and catching rides on tractors around the yard. The industry felt like a second family before he ever started turning wrenches. A U.S. Army veteran, Caleb launched his career in transportation through his military service, where he went on to serve as an instructor in an Observer Coach/Trainer (OCT) unit, training and validating Army teams and their vehicles before overseas deployment, ensuring they were mission-capable no matter the mission set. That background in preparation, accountability, and getting people ready to perform under pressure shapes how he leads to this day. With over 12 years of experience in fleet maintenance and mobile repair, Caleb has worked every level of this industry, from Lead Technician at Penske Truck Leasing to Mobile Technician Manager for the Gulf South Region at Dickinson Fleet Services/Cox Automotive, to General Manager roles at Fleet Mobile Maintenance and now Coltrain Onsite Fleet Care, where he leads the Central Gulf Region. In an industry that runs on trust, Caleb is the kind of operator people want in their corner, genuine, relational, and deeply invested in the people around him. At Coltrain Onsite Fleet Care, he's found a home that shares that same conviction, putting people first and delivering on the promise to defend the road with reliable maintenance and repair that keeps fleets moving safely and efficiently to their destinations.  

Are reefer rates finally finding a new floor, and what does the Department of Labor's six-factor test mean for owner-operators?  Let's dive into the following topics: Vineland-to-Tracy reefer lane, where rates have stabilized around $4,500 despite winter slowdowns, signaling tighter capacity and a potential pricing shift for carriers and brokers.  The DOL's independent contractor rule changes and how the new test could reclassify drivers as employees, creating major liabilities if you're not careful.  The FMCSA's move to proactive safety enforcement using big data to flag high-risk carriers before incidents occur, improving safety while shaking up the competitive landscape.   Resources / References https://www.ttnews.com/articles/independent-contractor-rule https://www.overdriveonline.com/regulations/article/15818491/safer-transport-act-would-require-prosecution-of-fraudsters-more https://www.freightwaves.com/news/derek-barrs-defends-fmcsas-bold-moves-at-tca  

In this episode, Ingrid Brown from Blackjack Express, LLC and Women in Trucking Association breaks down the following topics:  Why adaptation in transportation and freight brokerage isn't optional; it's the price of staying in business in a volatile freight market. How federal initiatives from the Federal Motor Carrier Safety Administration and the U.S. Department of Transportation are pushing for unified CDL standards across all 50 states to eliminate loopholes, increase accountability, and raise the bar on safety compliance, while emphasizing that enforcement at the state level is what truly removes unsafe carriers from the road. Ingrid's direct involvement in shaping hours-of-service and sleeper berth reforms, and why severe penalties, consistent regulation, and data-driven policy are essential to creating fairness for legitimate motor carriers and freight brokers. The growing divide between brokers and drivers, how social media conflict is fueling misinformation, and why real collaboration, education, and face-to-face communication are critical to rebuilding trust across the trucking industry. Sustainable growth in transportation comes down to mindset, accountability, safety culture, and a shared commitment to long-term industry leadership. If we want freight to thrive for decades to come, we've got to stop chasing noise and start building solutions!  

Are dry van rates finally stabilizing, and what do new FMCSA regulations, insurance increases, and AI recruiting mean for your trucking business moving forward?   Today, I break down the following topics: Why the Ontario, California to Seattle, Washington dry van lane continues to show long-term freight market stability with only a modest $150 rate increase year over year, while the Seattle outbound market still struggles with a persistent rate imbalance that directly impacts carrier pricing strategy and broker negotiations. The FMCSA's push to raise trucking insurance minimums from $750,000 to potentially $2 million, and how that could reduce carrier capacity, increase premiums, and force small carriers and owner-operators out of the market if they're not prepared. The real impact of Delilah's Law and new CDL standardization efforts aimed at improving driver safety, even if it temporarily tightens driver availability, and why brokers need stronger carrier vetting now more than ever. AI in driver recruiting — where automation can improve screening but still struggles against one undeniable advantage in freight: real human relationships, trust, and communication that continue to separate successful carriers, brokers, and recruiters in today's competitive trucking industry.   Resources / References https://www.ttnews.com/articles/driver-recruiters-agentic-ai https://www.freightwaves.com/news/fmcsa-spotlights-truckings-multi-million-dollar-insurance-gap https://www.overdriveonline.com/regulations/article/15818227/dalilah-law-introduced-in-congress-to-reform-cdl-issuance  

Today, we've got Joe Ohr and Marli Hall from NMFTA to discuss the launch of SCAC Verified and why identity verification is quickly becoming a non-negotiable standard in freight brokerage, trucking, and supply chain operations! As verification requirements tighten across the industry, this NMFTA-led initiative strengthens carrier legitimacy through biometric verification, helping brokers, shippers, and carriers combat rising cargo theft, chameleon carriers, and digital fraud risks. We also cover the upcoming Freight Fraud Prevention Hub launching on March 3rd, a collaborative resource packed with best practices, fraud trends, and actionable strategies designed to protect logistics providers across the transportation industry.  As regulatory pressure increases from the FMCSA and fraud continues to escalate, maintaining an active SCAC code and adopting verification tools early will separate legitimate carriers from bad actors, build trust faster during onboarding, and create a real competitive advantage in today's freight market, because moving freight safely now starts with proving who you are! Visit this link to learn more: https://freightfraudhub.com/   About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.   About Marli Hall Marli Hall is the Director of Communications and Marketing at the National Motor Freight Traffic Association (NMFTA), where she leads strategic communication efforts to enhance the organization's visibility and reputation within the freight transportation industry. In this role, Marli oversees media relations, manages key messaging, and develops public relations campaigns that promote NMFTA's initiatives, partnerships, and contributions to the sector. She started with NMFTA in August 2022, previously serving as the director of communications and member services, and earlier as a communications specialist. Prior to NMFTA, Marli was the senior director of outreach & engagement at the Truckload Carriers Association (TCA) for nearly a decade. She directed marketing and communications strategies to promote TCA's educational programs, image initiatives, and outreach efforts. She holds a bachelor's degree in news editorial from West Virginia University and graduated from the Public Affairs & Advocacy Institute at American University. Marli has served as an FMCSA Our Roads Our Safety Program Partner and was nominated to the Women of Trucking Advisory Board. Marli resides in Alexandria, VA, with her husband, Chris, and enjoys visiting her family's 300-acre cattle farm and attending concerts.  

Are you chasing unstable freight lanes instead of building predictable revenue? Are your sales efforts consistent enough to survive any freight market cycle? Dive into this episode to learn more! In this episode, I break down the following:  Lane stability — like the Fort Myers, Florida to Richmond, Virginia flatbed lane is a perfect example of how predictable pricing, strong carrier relationships, and reliable coverage create long-term success in freight brokerage and logistics operations.  Real market insights on outbound Florida freight, why paying carriers fairly secures capacity, and how focusing on dependable lanes beats chasing cheap trucks every time.  Freight broker sales strategy, including owning your local market, defining your ideal shipper profile, and committing to disciplined daily cold calling, follow-ups, and CRM-driven workflows that actually build pipeline momentum.  At the end of the day, success in transportation and supply chain sales isn't about market conditions — it's about consistency, operational discipline, and building trust with both carriers and customers to create repeat business and sustainable freight brokerage growth.  

Are you using AI in freight brokerage efficiently, or are you still relying on outdated prospecting and carrier strategies? Listen to Iliana Filpo and Eric Jordan from SPI Logistics sharing how fresh perspectives, strong carrier relationships, and practical AI tools are reshaping modern transportation sales and operations! We talk about how leveraging AI for lead generation, customer outreach, and CRM integration is helping brokers move faster while staying personal, why committing 85% of freight to trusted carrier partnerships creates stability during capacity swings, and how honest communication with shippers builds long-term customer loyalty even when delays happen. If you want actionable insights on freight broker growth, carrier management, transportation technology, and building sustainable logistics partnerships, this episode delivers real-world strategies you can apply immediately!  

In this episode, find out if reefer freight rates are finally stabilizing, and what tightening capacity, tariffs, and new labor rulings mean for brokers and carriers in today's market! I also dive into how shipping days, mileage accuracy, and educating customers directly impact freight costs and long-term broker success.  With the truck-to-load ratio tightening, capacity attrition and DOT enforcement could signal a market floor and gradual freight market recovery.  On top of that, proposed 15% tariffs are driving port volume spikes through inventory front-loading while reshaping domestic manufacturing and nearshoring strategies.  Finally, I discuss how recent unionization rulings could significantly impact small trucking companies, competition, and overall carrier sustainability in the evolving logistics industry!  

Today, Jennifer Karpus-Romain from the Transportation Marketing & Sales Association (TMSA) joins the show for an inside look at how the TMSA ELEVATE Conference is reshaping transportation sales and marketing through five role-specific learning tracks focused on real-world case studies, measurable ROI, and practical networking that actually moves businesses forward! Jennifer and I also talk about why successful freight sales strategies now require a true multi-channel approach, combining cold outreach, digital content, AI-enabled efficiency, and strong human connection skills, to win in today's tech-driven logistics landscape, along with how ongoing post-conference content delivery and continuous professional development are becoming essential for long-term growth in freight brokerage, supply chain management, and transportation marketing. Register for the TMSA ELEVATE Conference: https://www.tmsatoday.org/elevate-global-marketing-summit-and-sales-summit    About Jennifer Karpus-Romain Jennifer is the Executive Director of the Transportation Marketing & Sales Association (TMSA), where she leads strategy, programming, and community for sales and marketing professionals across the logistics industry. Known for connecting people and ideas that actually move the industry forward, Jen focuses on the intersection of revenue growth, brand, and leadership inside transportation and supply chain organizations. Jen works closely with logistics companies to align sales and marketing, strengthen messaging, and build communities that convert into real business relationships. She's also the host of TMSA's On the Move podcast and a frequent industry speaker on leadership, storytelling, and the future of go-to-market in freight. At her core, Jen believes this industry runs on relationships, and she's made a career out of building rooms where the right people find each other.   Connect with Jennifer Website: https://www.tmsatoday.org/  Email: jennifer@tmsatoday.org  LinkedIn: https://www.linkedin.com/in/jenkarpusromain/  

In this episode, we'll discuss flatbed market trends where seasonal rate stability continues with predictable spikes tied to construction demand and higher weekend freight rates caused by carrier shortages, the FMCSA CDL training crackdown targeting hundreds of non-compliant schools, and why overall trucking capacity remains high with excess trucks still in the market despite enforcement efforts.   I also address the rising broker fraud risks, including lessons from the AGX Freight situation, why stronger vetting and accountability are critical for protecting carriers and shippers, the new non-domiciled CDL compliance rules, and what brokers and carriers must do now to stay compliant and competitive!   Resources / References https://www.ttnews.com/articles/dot-targets-550-cdl-schools https://www.overdriveonline.com/business/article/15817385/agx-freight-goes-bust-stiffs-carriers-starts-new-mc https://www.freightwaves.com/news/fmcsa-issues-mandatory-non-domiciled-cdl-directive  

Are you building carrier relationships strong enough to handle a tightening freight market? Are you locking in stable freight lanes before rates move?  Today, let's break down why the Atlanta to Des Moines reefer lane continues to deliver stable pricing, showing a $120 year-over-year increase and proving that core power lanes remain predictable despite market volatility and weather-driven capacity disruptions, how unseasonable Southeast snow impacted nationwide driver availability, why brokers shouldn't overreact to short-term rate swings, and how consistently pre-booking trusted carriers reduces risk, improves efficiency, and limits reliance on load boards.  With increased industry enforcement expected to reduce carrier capacity, transparency, honest communication, and strong broker-carrier partnerships will determine who maintains profitability. The brokers who prioritize trust, pass through accessorial pay fairly, and focus on long-term carrier relationships will secure capacity, protect customer service, and position themselves to win in the next freight market cycle!  

In this episode, David Abell of AM Transport Services shares why mindset, disciplined sales activity, and owning your customer relationships are the real drivers of success in freight brokerage, regardless of market conditions! We talk about committing to 20 cold calls a day for 90 days, refining your freight sales process before hiring, and using a CRM system like Sales Dash to manage prospects, track buying windows, and build a consistent sales pipeline. Dave shares why CEOs must own key shipper relationships, ask direct questions to prevent customer churn, and focus on controllable fundamentals like sales outreach, operational discipline, and service execution. We also dive into leadership development through the Freight Leadership Lab with the Transportation Intermediaries Association, designed to build next-level freight broker leadership skills through live training and real-world application!   About David Abell David Abell is the President and CEO of AM Transport Services, a 35-year-old freight brokerage headquartered in Olney, Illinois. With almost two decades of experience in transportation and logistics, David focuses on driving operational excellence, strategic growth, and innovative solutions for shippers across North America. He also serves on the Board of Directors of the Transportation Intermediaries Association (TIA), where he advocates for industry best practices, fraud prevention, and stronger collaboration across the supply chain. David is a veteran of Operation Iraqi Freedom and is passionate about leadership development, community impact, and building high-performing teams.  

Today, we'll hear Sarah Miller of Ally Logistics breaking down what actually drives successful freight technology adoption inside a modern brokerage! Sarah discusses why vendor selection must prioritize high uptime, responsive customer support, mandatory pilot programs before signing contracts, and smart automation strategy in logistics, focusing on back-office tasks like freight audit and bill pay to increase efficiency while protecting the human relationships that win freight. The bottom line of the episode? Lean brokerage operations powered by the right technology can cut costs and allow smaller teams to compete at scale. If you want practical insights on freight tech, brokerage automation, vendor evaluation, and building real competitive advantage, this one delivers!   About Sarah Miller Sarah Miller is the Director of Business Solutions at Ally Logistics. In her time with Ally, she has supported the rapid growth of their tech stack from building out their new TMS Revenova, to agentic workflow automation with Sola. Alongside her role at Ally, she is also a member of the TIA technology committee. She is passionate about technology and the cultural shifts it takes to implement it.   Connect with Sarah Website: https://allylogistics.com/  LinkedIn: https://www.linkedin.com/in/sarahmadisonofficial/  

Listen to this week's first guest, Ed Stockman of Optimus,  talking about how consistent pricing builds long-term shipper relationships, reduces customer churn, and creates predictable freight brokerage revenue instead of chasing volatile spot market rates! Ed also covers why new freight brokers must own their local market first and focus on known shippers and commodities before expanding, data-driven freight sales using real shipment data and tools like Optimus AI to identify active shippers, sharpen targeting, and eliminate wasted calls. If you want stronger freight sales execution, smarter prospecting, and scalable brokerage growth, this episode lays out the playbook!   Connect with Ed Website: https://www.getoptimus.ai/  

Are floral freight rates the first warning sign of a tightening reefer market? Is Florida enforcement reshaping capacity faster than most carriers expected? Are you positioned for the Southeast produce surge before the peak season hits? Dean Croke of DAT Freight & Analytics is back to break down how Valentine's Day floral demand funneled through Miami pushed outbound freight rates up, why immigration scale house enforcement is cutting reefer capacity, and how the upcoming produce season will impact national trucking rates, refrigerated freight trends, and contract negotiations. We also dig into DAT freight data showing national rates higher year over year despite soft volumes, explain how seasonal demand shifts, tender rejection rates, and regulatory changes are driving spot market opportunities, and talk honestly about enforcement challenges affecting minority drivers while emphasizing compliance, industry integrity, and long-term freight market stability as capacity tightens and the trucking industry moves toward a more predictable recovery through 2026 for carriers, brokers, and shippers who stay informed and adaptable!   About Dean Croke Dean is the Prinicpal Analyst at DAT Freight & Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies.    Connect with Dean Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/deancroke/  YouTube: https://www.youtube.com/@datfreight  DAT iQ Help Center: https://iq.support.dat.com/  

Are fraud rings quietly manipulating the trucking industry? Are brokers relying too much on outdated Certificate of Insurance? And what happens when stricter DOT enforcement reshapes how freight moves across the country? In this episode, Cameron Pechia of Valley Trucking Insurance explains how organized trucking fraud - from chameleon carriers and fake insurance documents to criminal syndicates influencing CDLs, financing, and compliance - is forcing brokers and carriers to tighten verification processes and rethink risk management across the supply chain! We talk about why Certificate of Insurance is a weak proof without direct verification, how upcoming DOT regulations and increased enforcement may trigger short-term spikes in freight fraud, and why brokers should implement 30-60 day insurance and credential re-verification cycles to protect loads. Cam also dives into how stronger regulatory standards, better insurance verification practices, and real collaboration with trusted providers can help ethical trucking companies thrive while improving market stability, reducing carrier failure rates, and strengthening overall supply chain security.   About Cameron Pechia Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his "WHY" and what makes him get up in the morning and try to win each and every day.  At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference." Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability. Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry.   Connect with Cameron Website: https://www.valleytruckinginsurance.com/  LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/  Email: Cameron@alllinesinsure.com  

Are reefer rates finally stabilizing, or are short-term market spikes still catching brokers off guard? What does the FMCSA crackdown, rising broker liability risks, and labor disputes mean for your freight strategy right now? We talk real freight market analysis, customer relationship strategy during tight capacity, even when servicing loads at a loss, along with how FMCSA enforcement removing 2,000+ non-compliant carriers is tightening trucking capacity and forcing brokers and shippers to double down on carrier vetting, compliance checks, and risk management ahead of a major Supreme Court broker liability ruling.  I also dive into chameleon carriers, insurance scrutiny, and why proactive carrier audits are non-negotiable, then wrap it up with a frank look at Teamsters vs. UPS labor tensions and what it signals for transportation costs, trucking market trends, and long-term supply chain strategy, so you can stay sharp, stay compliant, and make smarter freight decisions in today's volatile logistics environment.   Resources / References https://www.ttnews.com/articles/dot-fmcsa-sweep-jan-2026 https://www.overdriveonline.com/regulations/article/15816683/fmcsa-investigating-chameleon-carrier-network-after-deadly-indiana-crash https://www.freightwaves.com/news/teamsters-union-sues-ups-to-block-buyout-offer-to-delivery-drivers  

Are you relying too much on technology to win freight customers? Are cold calls and in-person meetings still the real drivers of freight brokerage growth in 2026? Today's guest, Travis Dodge of Wheelhouse Logistics, breaks down why personal outreach, consistent prospecting, and clear communication still outperform fancy tech stacks when it comes to freight sales, logistics business development, and long-term shipper relationships! We talk about how smaller, local freight brokers can compete with large national 3PLs by leveraging local market knowledge, fast response times, and personalized service that shippers actually value, plus why execution and communication are what keep customers loyal and freight operations profitable. We also get real about entrepreneurship in the freight industry, covering the grit, daily discipline, rejection management, and ownership mindset required to build a successful freight brokerage, along with actionable strategies like proactive carrier communication, invoice follow-ups, and consistent relationship building that drive trust, repeat business, and sustainable growth in today's competitive transportation and logistics market!   About Travis Dodge Travis began his career as an independent freight agent in 2014.  Starting from scratch, he built an extremely successful book of business, which included a team of sub-agents and account managers.  At his previous brokerage, he was the company's top agency six years in a row. After 10 years, Travis and his team launched Wheelhouse Logistics, a domestic freight brokerage which specializes in partial truckloads, temp-controlled LTL, and time-sensitive freight. Travis lives in Oakland, California with his wife, two kids, and mutt named Ted.   Connect with Travis Website: https://wheelhouselogistics.com/  LinkedIn: https://www.linkedin.com/company/wheelhouse-logistics/ / https://www.linkedin.com/in/travisdodge/  

If you're locking in the wrong contracts or risking your business with bad financing, this episode with Rob Misheloff of Smarter Finance USA explains why you need a smarter freight pricing strategy, cautious contract bids, and strong carrier relationships to stay profitable in today's volatile transportation market. Rob covers the current trucking financing challenges, from equipment costs doubling and tighter credit markets to the reality of personal guarantees, common predatory lending scams, and the financial mistakes first-time owner-operators make when they don't know their true cost per mile. We also discuss the best truck financing practices, including why OEM dealers should be your first stop, when banks make sense, and how trusted brokers can help when options get tight—so you can protect your cash flow, avoid risky contracts, and build a trucking business that actually lasts!   About Rob Misheloff Robert is the founder of Smarter Finance USA (Smarter Equipment Finance LLC). After spending 10 years running a marketing company that served equipment finance and small-business finance brands, he built Smarter Finance USA to address a recurring problem he saw across the industry: when small businesses couldn't access bank loans, many were pushed into opaque financing processes where critical details were unclear until late in the deal. Robert's work centers on helping business owners and commercial sellers understand the real terms behind equipment and commercial vehicle financing - how offers are structured, where costs hide, and how to protect against common traps such as rate/term misrepresentation, conditional approvals, fee stacking, and deposit scams. His insights have been featured in industry outlets including Manufacturing.net and Overdrive Online.  

How are rising trucking insurance costs quietly driving up your shipping rates and overall freight market pricing? In this episode, Chris Loewenberg from Cottingham & Butler get real about trucking insurance, risk management, and why so many companies treat insurance like a fixed tax instead of a controllable business asset that can either protect or bankrupt your operation! From the dangers of static COIs and the urgent need for real-time insurance verification technology, to the impact of nuclear verdicts, new carriers, and rising insurance premiums on shipping costs and inflation, this conversation is all about practical freight brokerage insights and proactive strategies. We also cover how partnering with specialized trucking insurance providers, building stronger safety programs, and collaborating early with insurance partners can reduce uncovered freight risk, improve pricing, and give compliant carriers and brokers a serious competitive advantage in today's trucking industry!   About Chris Loewenberg Chris Loewenberg is a Vice President at Cottingham & Butler, the nation's largest independent insurance agency dedicated exclusively to the trucking industry. He leads inside sales and technology initiatives focused on small and mid-sized fleets, helping carriers navigate rising insurance costs, increasing complexity, and tighter underwriting scrutiny. With a background that blends sales leadership, insurance expertise, and technology innovation, Chris works at the intersection of trucking operations, risk management, and data strategy. He partners closely with leading technology vendors across the transportation ecosystem to improve how insurance information is collected, validated, and used—reducing manual re-keying, accelerating quote turnaround times, and strengthening trust between carriers, agents, underwriters, and technology providers. In addition to his leadership role, Chris oversees and helps develop Cottingham & Butler's intern and early-career talent programs, working closely with universities and athletic departments to introduce students to sales, insurance, and risk management careers. He is passionate about mentoring young professionals, building high-performing teams, and creating clear development paths from internship to full-time roles. **************************************************************

Are you still treating maintenance as a last-minute repair instead of a long-term fleet strategy? Are mobile mechanics the missing piece to improving fleet uptime, reducing downtime, and controlling maintenance costs? Let's hear Chris Boyce from Coltrain Onsite Fleet Care speak about how the mobile mechanic industry is growing fast and creating real career opportunities for diesel technicians while helping fleets stay proactive with preventive maintenance that actually lowers the total cost of ownership. Chris dives into how aligning experienced technicians with the right fleets, using advanced diagnostic tools, and focusing on on-site service helps improve reliability, driver satisfaction, and operational efficiency across transportation and logistics, why tracking key fleet maintenance metrics like PM compliance and downtime is essential for optimizing performance and building strong vendor partnerships, and how Coltrain is expanding nationwide and actively hiring skilled technicians who want autonomy, career growth, and a chance to keep freight moving safely and efficiently!   About Chris Boyce Chris Boyce brings a rare blend of hands-on technical expertise and senior-level operational leadership to the fleet maintenance industry. He began his career as a technician, quickly distinguishing himself through a strong work ethic, technical excellence, and a natural ability to lead teams. After completing formal management training, Chris successfully combined his field experience with strategic leadership skills to drive performance, accountability, and long-term growth. Before joining Dickinson Fleet Services, Chris gained valuable experience at Ryder Transportation and within the heavy-duty truck dealer sector, beginning as an entry-level technician and working behind the wrench for 10 years, while developing a deep understanding of fleet operations, customer service, and large-scale maintenance environments. He worked his way up to branch manager, where he started his leadership journey. Following that, he served a seven-year tenure, including the last 4 years as General Manager, at Dickinson Fleet Services/Cox Automotive, where he built the foundation and led one of the company's most successful and productive regions, consistently delivering strong operational and financial results. Now serving as Regional Vice President at Coltrain Onsite Fleet Care, Chris is known for building high-performing teams, executing at scale, and leading with clarity and purpose. He is widely respected for his ability to align people, process, and performance, and he brings a proven track record of operational excellence to every organization he serves.  

What's really happening with freight rates right now—and are you pricing your lanes the right way as capacity tightens? Are new regulations and insurance scrutiny about to reshape carrier operations in 2026?  Today, I break down real-time freight market trends, including stable reefer rates on the Kansas City to Minneapolis lane averaging around $1,285, and why day-of-week pricing strategies are critical for brokers managing customer expectations and protecting margins!  We dig into the rising Minneapolis outbound reefer demand nearing $2,300, the impact of tightening transportation capacity and increased tender rejections in January 2026, plus what Florida's potential $50,000 fines for undocumented drivers and growing compliance enforcement mean for carriers and insurance risk.  Be sure to listen to hear more about the "This Week in Freight" lane analysis segment, delivering actionable DAT-powered pricing insights to help brokers and carriers make smarter decisions, while reinforcing my core philosophy—disciplined pricing, transparency, and long-term relationship building are the keys to surviving competitive pressure and building a sustainable freight business in today's evolving logistics market!   References / Resources https://www.ttnews.com/articles/florida-fines-undocumented-drivers https://www.overdriveonline.com/business/article/15816204/will-insurers-drop-carriers-with-nonenglishspeaking-noncitizen-drivers https://www.freightwaves.com/news/transportation-metrics-show-further-tightening-in-january  

In this episode, The Armchair Attorney Matt Leffler discusses the upcoming Supreme Court case involving C.H. Robinson and why its ruling could finally bring clarity to freight broker liability, negligent hiring claims, and federal preemption under the F4A! We talk about how conflicting court decisions have created uncertainty for brokers, why the industry relies on FMCSA data to vet motor carriers, and how a ruling against brokers could drive smaller players out of the market due to rising insurance and legal costs. Matt also covers the growing tension between state tort laws and federal regulation, the role of the US Chamber of Commerce, and what brokers must do right now to manage risk - strict carrier vetting, avoiding operational control over drivers, and staying within established protocols. This decision will shape broker liability, insurance requirements, and the future structure of the freight industry, and it's something every broker moving freight today needs to understand, so make sure to tune in!   About Matthew Leffler Matthew is a 3rd generation supply chain executive with over fifteen years of experience in safety, law, & maintenance. Matthew currently serves as Vice President of Strategic Accounts at Contract Leasing Corp. He is also an attorney that provides legal commentary on various supply chain issues & operates a popular podcast. In addition, Matthew has served as a senior leader with some of the nation's most admired maintenance, repair, & fleet management firms. Matthew entered the industry as an attorney defending trucking companies in civil litigation in 2010, but cut his teeth helping build & later selling his family's maintenance firm, Outsource Fleet Services, Inc. Matthew earned his J.D. from Michigan State University College of Law, Magna Cum Laude, and his B.A. from the University of Illinois Urbana-Champaign. He is licensed to practice law in the State of Illinois; U.S. District Court, Northern District of Illinois; & 7th Circuit Court of Appeals. Matthew is the proud father of Michael, Rowan, Elise, & Elijah & has been happily married to his wife, Holly, since 2008.  

Are you paying attention to the right lanes, the right technology, and the right relationships in this freight market?  In this episode, I break down why the Atlanta–Dallas lane remains one of the most stable in the country, holding between $1,350 and $1,450 with predictable seasonal spikes, and what that means for freight brokers managing tight margins! We also dig into how AI in freight brokerage is becoming a profitability driver, with companies like C.H. Robinson automating up to 90% of manual tasks to scale efficiently in a down market, how regulatory enforcement and falling carrier profits could trigger capacity exits and support higher rates, why fleets are slowing expansion, and how disciplined brokers can win.  Don't miss out on learning why mentorship from proven freight professionals is critical to avoiding costly mistakes and staying competitive over the next 12 to 24 months!   Resources / References https://www.ttnews.com/articles/ch-robinson-earnings-q4-2025 https://www.fleetowner.com/perspectives/ideaxchange/blog/55353313/roeth-how-finding-and-being-a-mentor-can-boost-your-trucking-career https://www.joc.com/article/schneider-q4-profit-weakens-but-company-pins-hopes-on-capacity-exits-6161427  

If you're struggling to integrate legacy systems without killing visibility or choose the right TMS partner that actually delivers long-term value, tune in to this episode with Petra Nenickova from Legacy Supply Chain to know what real-world technology integration and digital transformation look like in today's freight environment across the US and Canada! From managing complex legacy systems and selecting flexible, integration-ready TMS platforms to driving user adoption through frontline involvement, practical training, and ongoing post-launch support, we get into how to evaluate vendors beyond polished demos, why system integrations like EDI and APIs are non-negotiable, how to prioritize core operations at go-live, and why clear communication and change management are the real drivers of ROI, visibility, and scalable freight technology success!   About Petra Nenickova Petra currently manages the transportation tech stack, including their TMS, and she led several TMS projects from early discovery all the way through implementation. These experiences have taught her a lot about what truly works, what doesn't, and how to guide teams through change with confidence. She's genuinely passionate about both technology and transportation, and she loves the challenge of making systems more effective in supporting real business processes while creating a positive user experience. With a background in both front‑line operations and management, she understands the everyday challenges people face and what makes technology genuinely useful. She thrives on connecting the dots, solving problems, and helping people work smarter through better processes and better technology.   Connect with Petra Website: https://legacyscs.com/  LinkedIn: https://www.linkedin.com/in/petranenickova/  

Thinking about making the jump from W2 to independent freight agent, or wondering why so many agents struggle to scale and survive in the market? Erik Larson (Sage) is back on the show to break down what it really takes to succeed as an independent agent in today's freight brokerage and logistics market, starting with mindset, capital, and a realistic business plan for the 1099 transition! We talk about why revenue diversification is non-negotiable, how relying on one big shipper can put your entire operation at risk, and why your top customers should never control more than 10% of your revenue. We also cover the operational reality most people underestimate: the need for a full tech stack, proper insurance, legal counsel, and cash flow discipline to handle complex freight contracts and high-value moves. Don't miss out on hearing why partnering with a strong logistics company like SPI Logistics changed my business, reduced overhead risk, shortened sales cycles, and boosted credibility with larger shippers!   Connect with Sage YouTube: https://www.youtube.com/@SageOutcastX  

Find out if EDI is still the backbone of scalable freight operations and what happens when you stop penalizing brokers for growth in this episode with our returning guest, Brad Perling of Bitfreighter! Brad shares why their EDI-first freight technology strategy is quietly reshaping shipper integration, automated quoting, and brokerage scalability. Brad and I talk through why EDI remains the most reliable foundation for freight data integrity, how unlimited EDI messaging pricing removes one of the biggest cost barriers for growing brokerages, seamless integration through APIs and RPA across TMS platforms and load boards, and how real-time quoting analytics are driving millions in new revenue for customers. If you're a freight broker or shipper looking to scale without breaking your tech stack or your budget, this conversation lays out exactly why EDI (if done right) is still a competitive advantage in modern freight tech!   About Brad Perling Brad Perling is the CEO and co-founder of Bitfreighter. With over 15 years of experience in the industry and growing 2 successful brokerages, Brad's deep understanding of logistics challenges has fueled his passion for finding better software solutions. He knew there was a need for a disruptive new model in the EDI space and was determined to create it. He has a passion for aviation and enjoys playing hockey and golf while spending time with his wife and 2 kids.   Connect with Brad Website: https://www.bitfreighter.com/  LinkedIn: https://www.linkedin.com/in/brad-perling-5a101655/  

Find out where the human edge and automation matter in freight brokerage in this episode with Alex Schick of Alliance Logistix, sharing how smart freight automation, carrier invoicing automation, and AI in logistics can drive efficiency without sacrificing carrier relationships or customer trust! Alex talk through why automating tedious tasks like carrier invoicing and document collection speeds payment cycles, reduces errors, and boosts carrier satisfaction, while keeping real humans front and center for load booking and relationship management, why AI should act as an assistant (not a replacement) for brokers, fleets, and driver managers, how tailored transportation technology beats bloated all-in-one systems, and why small fleets can dramatically improve profitability through better cost management, insurance shopping, and maintenance strategies.  If you're a freight broker, fleet owner, or logistics leader trying to balance automation with personal service while protecting margins in a tight market, this conversation is full of practical insights you can apply immediately!   About Alex Schick Alex embarked on his logistics adventure in 2007 at Intransit, which later transformed into DSV Road through several acquisitions. Starting from the bottom in tracking and tracing, he quickly climbed the ranks. By 2009, he was overseeing a small region of freight in Northern California. His responsibilities expanded significantly by 2014, when he began handling all customer bids, pricing, and rate structures for carriers. At that point, he also managed the operations side of about 40% of the branch's freight. In early 2017, he became the branch manager, overseeing the overall strategy and direction of the entire branch. From 2014 to the end of 2018, they grew from 7,000 truckloads per year to 55,000 truckloads per year as an agency. They expanded from 6 employees to 18 and from $5 million in revenue to almost $20 million. They were a bootstrapped company growing like crazy before the tech boom hit the industry. He left DSV in 2019 and joined Wilson Logistics in 2020. Together with his wife, Natalie, they started to rebuild. By the end of 2020, they had hired their first employee in their Wilson Agency. In early 2023, they departed the agent model and co-founded Alliance Logistix LLC. By late 2023, they ventured into asset-based trucking alongside their brokerage. Today, they have 12 employees in the brokerage, 7 drivers, and 2 employees at their asset company. They are currently handling volumes of more than 30,000 truckloads annually. With nearly two decades of industry experience, he's committed to fostering strong relationships, building alliances, and identifying synergies with their customers and carriers. They are focused on being a lean as possible, efficient as possible, and eliminating and/or automating repetitive and monotonous tasks with technology and automation. The most important thing is that they are keeping to their roots of the family feel for their customers, carriers, and employees alike. After all, in logistics, it's all about the journey and the company you keep!   Connect with Alex Website: https://www.alliancelogistix.com/  Email: aschick@alliancelogistix.com  Office Phone: 559-899-3177  

Are you confident your compliance program would hold up under an FMCSA audit, and are you scaling your fleet without scaling your safety and risk management? Rob Carpenter from Trucksafe is back to discuss why organized compliance, defensible training, and real accountability are no longer optional in trucking! We explore how poor paperwork and weak policies can turn routine inspections into costly enforcement actions, why nearly 80% of driving skills are learned on the job (and how this creates serious legal exposure), and the growing accountability gap where drivers face severe penalties while carriers often escape consequences. We also cover FMCSA compliance reviews, ELD scrutiny, the role of technology in growing fleets, and why proactive safety training reduces accident severity and litigation risk.  As regulatory scrutiny increases and bad actors face more exposure, carriers that invest in scalable compliance programs, driver training, and transparent documentation are the ones best positioned to protect their business and stay competitive in today's freight industry!   Connect with Rob Website: https://www.trucksafe.com/   LinkedIn: https://www.linkedin.com/in/rob-carpenter-cds-cdm-e-74500977/ Linktree: https://linktr.ee/robcarpenter  

What happens when sales slip, costs explode, and the market stays tough longer than anyone expected? How do you scale a freight brokerage without burning cash or losing focus?  In this episode, our returning guest from Thrivemodal, Kyle Wilson, is back to explain why founders must stay relentlessly focused on business development and how outsourcing operations to the Philippines cuts monthly costs while improving scalability and service quality. Kyle also shares a grounded outlook on the 2026 freight market, infrastructure-driven demand, global workforce integration through cloud logistics technology, and why combining elite sales talent with lean operations is the real competitive advantage for modern freight brokerages!   About Kyle Wilson For over a decade, I've been immersed in the dynamic worlds of strategic logistics and digital professionals, driven by an unwavering passion to help businesses thrive. As the founder of two successful companies, Thrivemodal and Yellow Diamond Logistics, I've witnessed firsthand the transformative power of seamless operations and a dedicated virtual workforce. At Thrivemodal, I've spearheaded the growth of a thriving virtual professional agency, connecting businesses across the US with exceptional talent from the Philippines. Our team of highly skilled global professionals seamlessly integrates into client operations, providing administrative, technical, and creative support that fuels business growth. My expertise in strategic logistics extends to Yellow Diamond Logistics, where I guide businesses in optimizing their supply chain operations. I relish the challenge of streamlining processes, reducing costs, and enhancing efficiency, empowering my clients to achieve their strategic goals. Whether it's navigating the complexities of logistics or harnessing the power of global staffing, I'm committed to empowering businesses to reach their full potential. I believe in forging strong partnerships, fostering innovation, and cultivating a culture of excellence. When I'm not strategizing in the logistics landscape or steering the Thrivemodal ship, you'll find me exploring new horizons. Let's connect and explore how Yellow Diamond Logistics and Thrivemodal can contribute to the narrative of your business journey.   Connect with Kyle Website: https://thrivemodal.com/ / https://www.yellowdiamondconsulting.com/ Email: kyle@thrivemodal.com  

Today's episode with John Pemberton from Pemberton Truck Lines is all about creating staying power in the trucking industry through strong company culture, uncompromising standards, and leadership accountability! Stay tuned as we dive into why building long-term customer relationships beats short-term rate chasing, how fleet standardization and preventive maintenance control costs and reduce breakdowns, and why fuel management, driver training, and outward-facing cameras are no longer optional for safety, liability reduction, and insurance control. John also shares how staying focused on what you can control - culture, maintenance, safety, and service - helps carriers navigate market volatility, regulatory pressure, and industry noise, turning challenges into growth opportunities through clarity, discipline, and long-term thinking!   About John Pemberton John Pemberton is a second-generation leader at Pemberton Truck Lines, a family-owned trucking company that's been around since 1982. He's focused on building a strong, people-first operation while staying disciplined in a tough industry. Outside of trucking, John is big into endurance sports, which fits his belief that consistency, grit, and long-term thinking matter just as much in business as they do in training.   Connect with John  Website: https://www.pembertontrucklines.com/  LinkedIn: https://www.linkedin.com/company/pemberton-truck-lines-inc./  Facebook: https://www.facebook.com/pembertontrucklines/  

What happens if you don't verify your SCAC? Is this the beginning of the end for freight fraud in non-Class 8 carriers? Joe Ohr and Holly Taylor are back on the show to discuss the launch of SCAC Verify on February 26, 2026, NMFTA's new mandatory identity and address verification program designed to close a major security gap impacting sprinters, box trucks, hotshots, and other non-Class 8 carriers! We talk about how the fast 1–3 minute verification process works using government ID, biometric selfie matching, and DMV checks across 42 states, why failure to comply could mean losing your SCAC code renewal, and how verified carriers gain a significant competitive edge with shippers, brokers, and insurers. We also cover why this move is about fraud prevention, cargo theft reduction, and carrier trust, how it creates a clean accountability paper trail without storing personal data, and why this standard is likely a preview of future FMCSA and federal regulations. The bottom line of our conversation? This is a leveling of the playing field, a trust signal for legitimate carriers, and potentially a path to lower insurance premiums in a market that has been crushed by fraud! Visit https://nmfta.org/scac/ to learn more!   About Joe Ohr and Holly Taylor Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs. Holly Taylor is the Director of Product at the National Motor Freight Traffic Association, Inc. (NMFTA)™. In her current role, Holly leverages her diverse background to lead cross-functional teams, shape strategic product visions, as well as anticipate and deliver solutions that exceed market expectations. Her unique blend of technical expertise and leadership skills has driven product success and customer satisfaction, positioning her as a pivotal force in shaping the future of NMFTA's products. With over 24 years of extensive experience in the software industry, Holly is a seasoned professional known for driving innovation and excellence across the product lifecycle. She began her career as a Technical Writer, where she honed a meticulous attention to detail and a deep understanding of user needs. Progressing to roles such as Documentation Manager and eventually Senior Product Manager, she built a reputation for transforming complex technical concepts into clear and intuitive applications. Holly earned her Bachelor of Arts in English from Penn State and a Masters of Arts in English from SNHU. She also received a Graduate Certificate in Publishing from the University of Denver. During her time at Oracle, Holly was a member of Oracle Women's Leadership and a charter member of OWL at the Columbia, MD location.  

Today, let's talk straight about why firm quotes matter, how cash flow mismanagement (not lack of freight) kills brokers, and why securing contracts early beats chasing top-line revenue! Listen as I share more about the use of smart freight technology, focusing on automating what already works instead of wasting money on shiny tools, the real power of strong transportation networks when problems arise, and why niche specialization like flatbed and open-deck freight shortens sales cycles fast.  Finally, I highlight the rising insurance and regulatory costs and why tight expense audits and flexible budgeting are non-negotiable if you want to stay profitable in today's freight brokerage market!  

Are Midwest reefer lanes really more stable than the headlines say, and where are the real profit opportunities hiding right now? In this episode, we break down the following topics: Why long-term freight market stability still exists in key Midwest reefer lanes Why predictable, Monday-through-Thursday lane pricing beats chasing volatile spot spikes and regional freight lanes are outperforming national averages How accepting short-term losses can build long-term carrier and customer trust The new FMCSA broker bond rule requiring a $75,000 bond with a strict seven-day compliance window and its impact on carrier protection, double brokering, and freight fraud What the C.H. Robinson Supreme Court broker liability case could mean for broker risk, federal preemption, and future litigation   Links for the Articles: https://www.overdriveonline.com/regulations/article/15814887/fmcsa-rule-cracking-down-on-brokers-takes-effect?utm_term=VersionB&utm_medium=email&utm_content=01-16-2026&utm_campaign=OV_NL_Overdrive+Daily&utm_source=OV_NL_Overdrive+Daily&ust_id=54d6706648435fb9e1036ef191e8654ced2027fa https://www.freightwaves.com/news/c-h-robinson-makes-its-legal-written-case-before-scotus-on-broker-liability  

The "Black Box" of freight brokerage is under fire. On this episode of #TheFreightCoach, we break down the explosive petition calling for the FMCSA to suspend TQL's authority over broker transparency waivers. Is the era of contracting out of 49 CFR § 371.3 finally coming to an end? We're diving deep into the 2026 Regulatory Purge: FMCSA vs. TQL: Why carrier advocacy groups are pushing for a total suspension of authority and what it means for your right to see the records. The ELD Blacklist: The FMCSA isn't slowing down. We discuss the latest hardware revocations and the March 15th deadline you can't afford to miss. State-Level Teeth: Why Wyoming, Oklahoma, and Missouri are bypassing federal norms to implement $3,000 fines and jail time for English Language Proficiency (ELP) violations. Carrier Liability: The "12-Hour Rule" that could see your cargo forcibly transferred if your driver fails a roadside language test. Stop operating in the dark. Whether it's transparency, tech, or new state laws, we're giving you the data you need to protect your authority.  

Change how you look at unsold inventory in this episode with Amrita Bhasin of Sotira, joining the show to break down how poor inventory forecasting is crushing CPG brands, why nearly a quarter of all retail and e-commerce inventory never sells, and how excess inventory liquidation has become one of the biggest supply chain challenges today! We dive deeper into how Sotira is using AI to power a tech-driven reverse logistics marketplace that connects sellers, buyers, and donation partners while protecting brand equity, enforcing expiration and regional compliance laws, and improving recovery rates, how integrated freight optimization APIs help control transportation costs, why mismanaged forecasting leads to millions in deadstock, and how smarter liquidation strategies can reduce waste, unlock tax benefits, and keep inventory moving.   About Amrita Bhasin Amrita Bhasin is the co-founder and CEO of Sotira, an award winning reverse logistics company that enables retailers, manufacturers and brands to discreetly monetize and donate unsold inventory.  Amrita was named to the 2026 Forbes 30 under 30 list and the 2025 Mayfield AI List. Amrita has been invited to speak on national and international broadcast networks including CBS, Fox, ABC, Scripps, and CGTN and has been profiled in Forbes, TechCrunch, and Business Insider. She is regularly quoted as an expert by leading publications such as Reuters, Bloomberg, Wired, Fortune, CNBC, Glossy, Huffington Post, Sourcing Journal, Reader's Digest, Modern Retail, AP, Yahoo Finance, and FreightWaves. Amrita has spoken about reverse logistics at leading conferences and trade shows such as TechCrunch Disrupt 2024, Home Delivery World 2025, HumanX 2025, ReTHINK Retail 2025 and Groceryshop 2025. Amrita was a delegate speaker at the 2025 One Young World Summit in Munich, Germany. She is an upcoming speaker at Manifest 2026 and Food Waste Summit 2026.  Amrita was a 1st place winner at Shoptalk 2025 and 1st place winner at Reverse Logistics Conference and Expo 2025. Amrita has been recognized by the State of California and Stop Waste for contributions to reducing enterprise waste via reverse logistics automation.   Connect with Amrita LinkedIn: https://www.linkedin.com/in/amrita-bhasin/  Website: https://www.sotira.co/  Email: amrita@sotira.co  

Are you relying on COIs and assuming you're covered, or could one denied cargo claim put your brokerage at serious risk? Today, William (Billy) Worthington from Falvey Insurance Group explains why certificates of insurance can be misleading, how hidden exclusions and sublimits create massive exposure for freight brokers, and why understanding the actual insurance policy matters! We talk through the complex risk profile brokers carry when managing multiple carriers under one policy, why broker cargo liability insurance and all-risk cargo coverage are no longer optional, and how inflation has made standard $100,000 cargo limits dangerously outdated.  Billy also covers how poorly aligned contracts can shift liability straight onto brokers, why fraud and double brokering losses are exploding, and how layered risk management, technology-driven insurance solutions, and higher coverage limits can protect your operation, your margins, and your customer relationships in today's volatile freight market!   About William (Billy) Worthington  Billy leads Transportation & Logistics at Falvey Insurance Group. With more than 10 years at Falvey, William is known for his professionalism, responsiveness, and ability to deliver strategic, solutions-oriented support to brokers and partners. His leadership and collaborative approach help strengthen client relationships and reinforce Falvey's reputation for excellence in the specialty insurance market.   Connect with Billy Website: https://falveyinsurancegroup.com/  LinkedIn: https://www.linkedin.com/in/billy-worthington-32a98057/   

Reduce freight fraud without overcomplicating your operation in this episode with our returning guest, Kevin Hill from CarrierSource, explaining why strong carrier relationships are still the backbone of fraud prevention, service consistency, and long-term success in freight brokerage! We delve into how working with a select group of trusted carriers dramatically lowers fraud risk, why professional email domains and basic cybersecurity are no longer optional in modern logistics, and how human moderation on platforms like CarrierSource protects carrier reputations while increasing transparency across the industry. We also cover why shippers are flocking to reliable carrier data, how intent data is changing freight sales and prospecting, and the importance of daily pipeline discipline. From digital security to face-to-face industry events, this conversation is all about building trust, protecting revenue, and running a smarter, more resilient freight operation!   About Kevin Hill Kevin has more than 10 years of experience in the freight industry, both as a sales executive and a media producer; his mission is to help freight sales professionals grow their business and reach their goals. Kevin is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America.  He also hosts Put That Coffee Down, a popular freight sales show on FreightWavesTV, where he interviews guests and shares tips on how logistics providers can increase profits. Previously, Kevin founded CarrierLists, a carrier sourcing platform that was acquired by Highway in 2022.   Connect with Kevin LinkedIn: https://www.linkedin.com/in/kevin-hill-freightsales/  Website: https://www.carriersource.io/  Email: khill@carriersource.io   

Is the freight market finally turning a corner, or are carriers in for more tough decisions ahead? James Currier from Finloc is back for another insightful conversation, covering why the freight market remains weak, how the worst job numbers since 2020 are slowing fleet expansion, and why economic uncertainty and high interest rates are forcing trucking companies to rethink equipment financing, capital spending, and operational strategy! We talk about the disconnect between Wall Street wins and Main Street trucking struggles, rising operating costs, why lenders are now laser-focused on stability, maintenance discipline, and financial transparency and why automation, smarter financial planning, and disciplined execution are the keys to surviving and winning in today's freight economy, especially for small and mid-sized fleets trying to stay competitive in a volatile trucking market. To download the Trucking Resurgence action plan, go to https://truckingresurgence.com/.   About James Currier James Currier is the Chief Revenue Officer at Finloc USA, where James leads the sales team across the country in a relentless pursuit for increased market share in the equipment finance field. After starting his professional career as a Business Analyst in the healthcare field, James came to realize that his passions were best suited to dealing with people and organizations aiming for growth. After a two year contract was completed with Fraser & Interior Health Authorities in British Columbia, a career change ensued and James has not looked back since. Combining the analytical fundamentals learned in healthcare and a natural gravitation towards people and business development, James has thrived in a sales career since 2012, leading, managing, and training dozens of people over the past several years. Subsequent to the completion of a >$400MM acquisition at his previous company, James made the jump to Finloc where he was first tasked with hiring and redeveloping the Ontario, Canada market. James was then assigned to manage the US division for Finloc as a player/coach, originating new asset-based financing opportunities and finding, attracting, and training new talent. James has worked in an exceptionally diverse range of roles since the age of 15, starting as a minor hockey league referee. His openness to new experience has allowed James to experience positions as a head of high-profile security, high-adventure whitewater rafter guide, Corporal in the Canadian Armed Forces Infantry Reserve, business analyst, VIP/Private security operative, personal support worker, guitar teacher, and sales leader. As a well-versed hobbyist who enjoys learning and new experiences, James enjoys coaching/playing/watching hockey, swimming, guitar, hunting, fly fishing, boating/canoeing, cycling, hiking, woodworking, motorcycling, reading, DIY projects, and evening walks with his wife, 2 boys, and golden retriever.   Connect with James LinkedIn: https://www.linkedin.com/in/james-currier-clfp-232b0842/?originalSubdomain=ca  Email: james.currier@finloc.com