Coffee w/#The Freight Coach

Drive your sales and marketing strategy into growth by listening to this episode with our returning guest, RJ Finnegan of SPI Logistics!  RJ explains why aligning sales and marketing isn't optional anymore, it's the key to building stronger brands, deeper customer trust, and higher conversion rates, how authentic content and personal branding help sales reps stand out in crowded markets, and why engagement quality beats follower count every time. We also get into bootstrapping smart: using AI to stay lean, protect cash flow, and grow sustainably without burning out your team. If you're trying to blend sales, marketing, and AI to scale your business the right way, you must tune in to this one!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

How do you turn a freight brokerage's operational chaos into excellence and customer confidence? Let's hear from Dave Gutierrez of OLIMP Warehousing, sharing how his team delivers flexible, on-demand storage solutions that help brokers handle rejected loads, missed appointments, and tight delivery windows without breaking a sweat! We delve into building lasting trust through proactive communication, how rigorous warehouse vetting keeps freight safe, and why embracing complex “ugly freight” can actually give brokers a massive competitive edge in the business!   About Dave Gutierrez Dave is a twenty-year veteran of the logistics business, both as a broker and as a shipper. He has a super-useful BA in creative writing from the University of Illinois and an ostensibly more relevant MBA from Loyola Chicago to go with it. Currently he is the Vice President and Sales at OLIMP Warehousing, a provider of flexible on-demand warehousing solutions. He lives in the suburbs of Chicago with his family--wife, two excellent children, and two badly behaved labrador retrievers.    Connect with Dave Website: https://olimpwarehousing.com/ LinkedIn: https://www.linkedin.com/in/davegutierrez-transportation/   

In this episode, Revenova's Danielle Chaffin joins us to break down what smart AI adoption really looks like in the freight industry!  We talk about finding the balance between automating the tedious stuff and protecting the human relationships that keep this business moving, their AI agent, Artemis, which handles load building, check calls, and document requests, all without losing that personal touch that defines great service, and how automation can eliminate wasted time, streamline operations, and scale your business before you hit a breaking point. If you're trying to figure out how to grow without losing what makes your business human, this one's packed with real-world insights on tech, teamwork, and staying competitive as AI reshapes logistics!   About Danielle Chaffin Danielle is a third-generation trucking professional and Senior Sales Engineer at Revenova, where she turns complex logistics challenges into streamlined, scalable solutions. With a background that spans freight brokerage, social work, and sales, Danielle brings a rare combination of grit, empathy, and systems thinking to the transportation industry. Danielle has spent six years at Revenova designing strategic customer journeys, building the Revenova Learning Center, and bridging the often-overlooked gap between operational tech and the people who use it. Raised on trucking stories told from the driver's seat—thanks to her dad and grandpa—Danielle approaches logistics with reverence, creativity, and an eye for impact.   Connect with Danielle Email: dchaffin@revenova.com  LinkedIn: https://www.linkedin.com/in/maybedanielleee/  

How are you tracking payments in your business? Are you confident your cash flow systems protect you from delays, fraud, or double brokering? Tune in today with our guests, Cristina Belaval of Freight Collection Solutions Law Group and Janie Mae Howerton of Profit 4 Growth! Cristina and Janie Mae break down best practices for payment collection, why early intervention is the key to keeping your transportation business healthy, using AR Aging Detail Reports, QuickBooks, and TMS systems to stay on top of receivables, plus when and how to step in with calls, documentation, and attorney support if payments stretch past 60-90 days. We also discuss fraud prevention, from spotting red flags in load documentation to checking broker bonds, how contracts can protect your business assets, options for small carriers, such as working with collection companies or local small claims courts, and the significance of monthly legal consultations. At the end of the day, running a freight business means wearing the CEO hat, managing cash flow, protecting assets, and understanding that we run the economy, so we deserve to get paid for the work we do. Stay tuned!  

Dive in as we've got Lone Cypress Logistics' founder, Jason McArthur, joining the show to tell us what it really takes to grow a freight brokerage into a thriving logistics team! Jason breaks down how his company has built its foundation around premium temp-controlled freight and the philosophy behind it, what makes their white glove service different, everything from consulting on load planning and drop sequencing to ensuring pre-cooled, washed trailers for food shipments, their shipper-side experience that gives them an edge, and how their sales strategy has evolved in a post-COVID world where phone calls don't get answered like they used to. From building strong carrier relationships to refining operations through clear communication and support staff alignment, Jason proves that focusing on relationships, process discipline, and consistent execution is how you win long-term in freight!   Connect with Jason Website: https://www.lonecypresslogistics.com/  Email: jason@lonecypresslogistics.com / sales@lonecypresslogistics.com  

Find out what it really takes to build lasting partnerships in freight and how brokers and carriers can move beyond the transactional mindset in this episode with our returning guest, Dan Lindsey of Broker-Carrier Summit! Dan shares how they're changing the game by creating real face-to-face connections that drive millions in contracted freight, not just theory, but results. We talk about shifting the industry from a “someone has to lose” mentality to building true partnerships where brokers treat carriers like customers and vice versa, how technology fits into the equation—not as a replacement for trust, but as a tool to support it—and why the future of freight depends on balancing automation with human relationships!   Broker-Carrier Summit Orlando Registration: https://bcsfreightnetwork.com/ /  https://bit.ly/bcs-orlando   About Dan Lindsey Dan has been in the logistics industry since 2001 when he began working the preload shift for UPS. Since then, he has worked as a freight broker, operations manager, and business development leader in multiple segments of the industry. His commitment to “doing business the right way” led him to launch Linkage Logistics in March of 2020. Dan is also the driving force behind the Broker-Carrier Summit. Since his focus has always been on establishing deep, mutually agreeable partnerships, his hope is that closer cooperation between brokers and carriers will become the new normal in our industry.  

How serious is the cargo theft crisis, and what real solutions are available today? How do we solve the connectivity challenges in freight tech, and why are APIs critical to the future of logistics?  Listen to our guests from the 2025 IANA Conference, Curtis Spencer of Bloodhound Tracking Device and Keith Peterson of NMFTA, as we dive into cargo security, advanced tracking systems, the market transformation that's happening right now in freight, the mission of the Digital Standards Development Council (DSDC), and their push to create common API language across carriers, shippers, 3PLs, and technology providers.   Curtis' Website: https://btdtracker.com/  Keith's Website: https://nmfta.org/  / https://dsdc.nmfta.org/home  

Let's welcome our first guest this week, Eric Jordan, a third-party logistics broker at SPI Logistics, talking about his journey to becoming an independent agent and running a successful freight agency! Eric shares the early grind of making 75 cold calls a day, creative ways he landed customers, and how relationships and referrals now drive half his business. We dive into the reality of sales pre- and post-COVID, why industry specialization matters more than ever, how a support structure allows agents to move high-value freight without missing a beat, and the hardest lessons he learned about contracts, financial discipline, and protecting your business!   Connect with Eric Email: ejordan@spi3pl.com  Phone: 404-993-9005  

What's the real problem in trucking right now? Are there too many regulations? Or lack of reinforcement? Find out in this episode with our returning guest, Adam Wingfield of Innovative Logistics Group! Adam discusses the FMCSA's staffing crisis, what really creates safety gaps across the industry, the disconnect between federal and state regulations that leaves us with 48 to 50 different standards instead of a national approach, and why political swings only exacerbate the issue. We also cover safety audit delays, misconceptions surrounding language barriers, how social media noise distracts from real solutions, the broker accountability in today's excess capacity market, and why treating carriers right now will pay off when things tighten!   About Adam Wingfield Adam is the Founder and Managing Director of Innovative Logistics Group. The Charlotte, NC based company is a Trucking Consulting and Carrier Services firm that focuses on providing resources and success guidance to small carriers. Adam a South Carolina native and 21 year industry vet, started in the industry in 2000 as a OTR company driver and quickly progressed to fleet ownership purchasing his first semi truck at 23 years old. Adam began his collegiate study at Johnson C. Smith University where he begun his studies to go on to complete his degree, Magna Cum Laude in Business Management/Supply Chain from Strayer University.  As a trucking visionary, he managed to amass a portfolio of trucks under management as well as progressing into executive mentorship all before the age of 30. Driven by his passion for success, Innovative Logistics has helped thousands of carriers small and large with countless resources and mentorship.   Connect with Adam Website: https://www.thetruckingconsultants.com/  LinkedIn: https://www.linkedin.com/in/adam-wingfield-012b523a/ X (Twitter): https://x.com/adamlwingfield  

How much money is your fleet leaving on the table by not managing trailers effectively? What if a simple, one-minute install could turn a $50,000 asset into a profit driver instead of a liability? In today's episode, Carl-Christoph “CCR” Reckers shares how FleetPulse has stepped into the market with practical trailer telematics that solve real problems instead of just throwing “dots on a map” at you. With its data-driven preventive maintenance, CCR discusses how technology is reshaping trailer utilization, safety, and security. Plus, we cover why today's higher interest rate environment is forcing fleets to rethink trailer-to-tractor ratios, how theft prevention and cargo monitoring tech protect your reputation and bottom line, and why automation is the key to stopping unpaid dwell time from eating into revenue!   About Carl-Christoph “CCR” Reckers Carl-Christoph is a full-stack, hands-on tech leader with strong go-to-market and product instincts, adept at aligning product, sales, marketing, and customer experience teams while empowering strong ownership to achieve common goals. He's focusing on recruiting, developing and retaining top talent and fostering a values-driven, entrepreneurial high-performance culture. Carl-Christoph is known for creating an environment conducive to experimentation and rapid learning by balancing collaboration with decisiveness and moving fast, and has a track record of launching B2B products and businesses from zero and scaling profitably to $MMM.  Currently, he's focusing on digital transformation in B2B, digital supply chain, product, electrification, and AI.    Connect with CCR Website: https://fleetpulse.com/ / https://greatdane.com/fleetpulse/  Email: sales@fleetpulse.com  

In this mashup episode, we're presenting our first two guests from the 2025 IANA Intermodal Expo, Kristy Knichel of Knichel Logistics and Gary Van Tassel of INFORM GmbH! Kristy shares the strategies behind running a non-asset-based intermodal company, how customer retention, flexibility in equipment, and strong carrier relationships gave them an edge during the COVID equipment shortages, and why events like the IANA Conference are critical for long-term business development. Gary talks about how automation, AI, and cybersecurity are shaping the future of supply chain efficiency and security!   About Kristy Knichel Meet Kristy Knichel, the heart and brains behind Knichel Logistics and a proud Pittsburgh native. She didn't just inherit the logistics torch from her father; she turned it into a blazing success story. Taking the helm as president in 2007 was more than a title shift; it was a game-changer. Since becoming president, Kristy's been playing logistics Jenga, stacking up growth year after year. Kristy's success in growing Knichel Logistics can be attributed to her strategic decision-making and ability to identify expansion opportunities, such as adding OTR, LTL, and specialty services, as well as a slew of technological advancements to boost efficiency. Through her leadership, Kristy has not only tripled the business but also solidified Knichel Logistics' reputation as a top player in the IMC community. Kristy has quite a few awards and accolades under her belt. Check out some of her most recent accomplishments, including the 2022 Women in Supply Chain Award from Supply & Demand Chain Executive, the 2022 Top Woman-Owned Companies in Transportation Award from Women in Trucking, and being the Intermodal Logistics Conference Chair on the TIA Board of Directors from 2019 to 2023. And get this: Kristy's the only woman to receive the E&Y Entrepreneur of the Year award for the East Central Region in 2022! Today, Kristy's focus is to elevate Knichel Logistics to new heights through strategic development. She's dedicated to providing her team with opportunities for growth and self-improvement. When Kristy isn't busy conquering the business world as well as being a devoted mom to Brayden and wife to Jason, she's rooting for the Steelers or embarking on a camping adventure with her loved ones. With a leader like Kristy, there's more than just logistics at play! Website: https://www.knichellogistics.com/  LinkedIn: https://www.linkedin.com/in/kristyknichel/ / https://www.linkedin.com/company/knichel-logistics/    About Gary Van Tassel Gary van Tassel is a logistics and terminal operations expert with over 20 years of experience in maritime, intermodal, and rail environments, specializing in strategy, automation, and change management. Having started his career at APM Terminals, he has held senior leadership roles at REMPREX and CSX Intermodal Terminals, where he oversaw large-scale technology-enabled transformation initiatives, including greenfield terminal developments and automation programs. Since March 2025, Gary serves as Director Sales North America at INFORM's Terminal & Distribution Center Logistics Division, a German-based software company with a history of over 55 years in optimizing logistics processes. Website: https://www.inform-software.com/en/  LinkedIn: https://www.linkedin.com/in/gary-van-tassel-5751b2220/ / https://www.linkedin.com/company/inform/  

How prepared is your business to face today's evolving cybersecurity threats? Are you confident your team could spot an AI-generated scam or respond to a ransomware attack in real time? Listen to Joe Ohr sharing the impact of the NMFTA Cybersecurity Conference, which was born out of the LTL industry's push to go digital and address the gap in security education and awareness. We discuss who the prime targets for cybercriminals are, how AI has changed the game for bad actors, and how the NMFTA conference equips attendees with real-world tools. With its peer-to-peer format, intimate setting, and focus on actionable outcomes, strengthen your defenses against the rising tide of cyber threats!   NMFTA Cybersecurity Conference Registration: https://cyber.nmfta.org/cybersecurity-conference/register   About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.  

In this week's first episode, let's break down the real issues facing transportation professionals, particularly on the enforcement of Entry Level Driver Training and DOT policies, how tariff flip-flopping hurts U.S. businesses, and why our government's recurring budget crises create real risks for CDL issuance! Discover the market shift from LTL to truckload, where shippers can reduce costs, minimize damage risk, and improve transit times, a significant opportunity for freight brokers and carriers who understand how to educate their customers. I also cover the latest fraud case, exposing weaknesses in VIN verification and title systems, and why we need better government accountability instead of excuses!    Resources / References https://www.joc.com/article/truckload-carriers-capturing-more-ltl-shipments-fedex-freight-6083463 https://www.ttnews.com/articles/us-shutdown-looms https://cdllife.com/2025/trucking-company-owner-arrested-for-key-role-in-elaborate-rebuild-of-stolen-cmvs/?fbclid=IwZnRzaAM-Jk5leHRuA2FlbQIxMQABHmv18KUnE6QjG8f7WsNxby3Bl3alnYWjvy1KQDK21Ohc1gne2MZ83d2MbO-R_aem_QB-S7BJc5dLWhaYumAZxZg  

What's the real cost of outdated systems and failed tech rollouts in transportation? Tune in to YMX Logistics' CED, Matt Yearling, to discuss systemizing yard management and operations, why half of the solutions implemented in this space fail to deliver ROI, and the explanation behind 90% of facilities still run yards without proper technology! We also cover the business opportunities in this market, how it creates an outsized impact across the entire supply chain, how companies like YMX Logistics are changing the game with a best-of-breed, 4PL approach that bridges the gap between transportation and warehousing, and the financial benefits of professional yard management!   Connect with Matt Website: https://ymxlogistics.com/  Email: myearling@ymxlogistics.com   About Matt Yearling Matt Yearling, CED of YMX Logistics, is changing the game of warehouse yard operations. For decades, the warehouse yard has been a logistical blind spot—riddled with inefficiency, paper logs, and radio chatter. Matt Yearling is bringing a holistic approach to yard management through optimization and orchestration, turning the yard into a strategic asset.  For one major grocery retailer, YMX helped the company transition from a reactive service model to a proactive, data-driven strategy, improving performance, reducing costs, and creating safer and more efficient yard and DC operations. The transformation was achieved by implementing YMX's proprietary yard operating system, YMX OS. YMX OS combines operational expertise with technology enablement, including real-time visibility, standardized processes, and a performance-based framework delivering the highest level of service and optimized yard operations for both the retailer and its third-party providers.  

Today, Bill Holaday of EBE Technologies joins us to talk about productivity in the trucking business and the role of automation in driver retention, cash flow, and safety compliance!  We dive into how automation, document scanning, OCR, and AI integrations are helping fleets, from small operators to truck carriers, to unlock measurable ROI, Bill's real-world insights from visiting over a thousand trucking companies across North and Central America, and a driver-friendly tech that simplifies workflows and accelerates billing. If you're evaluating technology investments, this conversation can give a straightforward framework for demanding proof of concept, validating vendor claims, and ensuring your tech dollars drive efficiency, accuracy, and long-term business growth!   Connect with Bill Website: https://ebeships.com/  Email: billh@ebe-inc.com  LinkedIn: https://www.linkedin.com/in/bill-holaday-8a70814    

The harsh reality of entrepreneurship? Most businesses fail—not because of a lack of effort, but due to cash flow issues, technical missteps, and a lack of focus. In this replay mashup episode, Alex Schick and Matthew Zarzycki share their lessons from building a business with resilience.  Learn why niche specialization, financial management, and effective strategies are significant to thrive in a changing market!  

Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content!  You'll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!  

What's really going on in today's produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight?  In this episode, Cody Koehler is back to break down the ripple effects from California's record harvest challenges, Florida's severe capacity shortages after new regulations, the Pacific Northwest's rate swings driven by onion and potato harvests, and why fraud prevention has become the number one competitive edge for brokers. We also discuss how capacity relationships, pricing transparency, and customer education create long-term trust, as well as how RFP strategies and Federal Reserve rate cuts may shape the next market cycle.   About Cody Koehler Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.   Connect with Cody LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/  Website: https://aandztrucking.com/  Email: info@aandztrucking.com  

How much stronger would small carriers be if cash flow were no longer their biggest struggle? I'm excited to bring two Seans on the show, Denim's Sean Smith and Truckstop's Sean Dehan! In this episode, we talk about Truckstop's acquisition of Denim and why this strategic decision is a game-changer for the transportation industry. Plus, we cover how the integration of 20+ years of factoring expertise with cutting-edge fintech is transforming payments from a manual, holiday-delayed process into a 24/7/365 automated system that delivers cash in under a minute! From reducing invoice inquiries and errors to tripling Denim's volume by tapping into Truck Stop's customer base, this acquisition isn't just about factoring—it's about unlocking distribution, boosting operational efficiency, and giving carriers and brokers the speed, transparency, and flexibility they need to survive in today's market!   About Sean Smith and Sean Dehan Sean Smith, VP of Product at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing.  Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet. Sean Dehan is the VP of Corporate Strategy at Truckstop and one of the most trusted load boards in freight for almost 30 years. Sean is an expert in carrier success, freight fraud prevention, and industry trends. With fraud on the rise and market conditions constantly shifting, he offers a grounded, insightful view of what's happening behind the scenes — and how brokers and carriers alike can stay ahead.   Connect with Sean Smith Website: https://www.denim.com/  LinkedIn: https://www.linkedin.com/in/smithseanp/  Twitter (X): https://x.com/smithseanp Connect with Sean Dehan Website: https://truckstop.com/  LinkedIn: https://www.linkedin.com/in/dehansean/  

What do today's freight market conditions really tell us, and how can carriers and brokers use data the right way to stay profitable? Dean Croke from DAT Freight & Analytics joins us to break down the real story behind flat spot rates, capacity velocity, and why AI-driven data isn't always reliable! Dean and I also talk about the financial discipline it takes for owner operators to survive, the importance of tracking P&Ls and return on capital, and how strong broker-carrier partnerships deliver real value!   About Dean Croke Dean is the Prinicpal Analyst at DAT Freight & Analytics, the leader in market and pricing intelligence and operates the largest truckload freight marketplace in North America. He is a Global Supply Chain and Logistics Executive specializing in freight market analytics, multi-modal freight flows, thought leadership, and the application of business intelligence using digital technologies.    Connect with Dean Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/deancroke/  YouTube: https://www.youtube.com/@datfreight  DAT iQ Help Center: https://iq.support.dat.com/  

Why do so many veterans face challenges that most of us never see? Today's episode is going to be meaningful with Matthew Parker, as he shares his incredible life journey and what shaped his leadership principles of honor, kindness, and sacrifice.  We dive into the hard truths about veteran transition struggles, from underemployment and corporate bias to the heartbreaking veteran suicide crisis that claims dozens of lives every day, the gaps in significant support for veterans, the need to better translate military experience into civilian careers, the importance of real actions over empty words, and share ways all of us can better support veterans with gratitude, opportunity, and respect.  If you care about leadership, resilience, and building stronger communities in and outside of the transportation industry, this is a conversation you won't want to miss! Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children  

In today's episode, Cameron Pechia is back to talk about succeeding in freight sales and building a customer base from scratch! Cam shares the reality of starting at zero, long hours, side hustles, and the grit it takes to keep pushing forward, why most sales reps fail, from lack of niche focus to missing systems, and how dialing in daily prospecting, clear business plans, and CRM tools can change the game. We also hit on the size of the freight market, the power of niche and regional focus, and why building authority with prospects matters more than chasing everyone.  This episode is packed with strategies for freight brokers, carriers, and sales reps who want to stop winging it and start building sustainable, long-term success in the transportation industry!   About Cameron Pechia Cameron is the founder of Valley Trucking Insurance, a leading Trucking Insurance Agency based in Spokane, Washington. With a deep passion for the trucking industry and a commitment to excellence, Cameron has become a trusted figure in the field. Cameron also is the host of Get A Load Of This Trucking Podcast and brings a ton of value to the Trucking Industry. Cameron is also a dedicated husband and father to his two beautiful girls…His daughters are his “WHY” and what makes him get up in the morning and try to win each and every day.  At Valley Trucking Insurance, Cameron oversees the provision of specialized insurance solutions tailored to the unique needs of trucking companies. The agency serves a diverse clientele, including local trucking companies, long-haul trucking companies, aggregate haulers, tow truck companies, hot shots, freight brokers, and other related risks. Cameron ensures that clients receive the highest level of customer service and comprehensive coverage through the agency's proven process known as the "VTI Difference." Under Cameron's leadership, Valley Trucking Insurance has achieved significant growth and expansion across the county. The agency has built strong partnerships with renowned insurance providers such as Great West Casualty Company, Lancer Insurance Company, Progressive Insurance, Berkshire, and Canal. Additionally, Cameron also focuses on placing fleet-sized trucking companies into captive insurance programs, enhancing their risk management and financial stability. Looking ahead, Cameron is focused on an ambitious goal of expanding the agency's reach by looking to help over 10,000 Trucking Companies and Freight Brokerage operations within the next seven years. Adhering to the principles outlined in the book Traction by Geno Wickman, he is dedicated to creating world-class onboarding and customer service experience for his trucking clients. This initiative aims to foster a culture of excellence and continuous improvement, ensuring Valley Trucking Insurance remains at the forefront of the industry.   Connect with Cameron Website: https://www.valleytruckinginsurance.com/  LinkedIn: https://www.linkedin.com/in/cameron-pechia-49903072/  Email: Cameron@alllinesinsure.com  

Are broker transparency rules the solution to today's freight challenges, or should we be focusing more on enforcement and safety? We're excited to bring The Armchair Attorney back to the show, Matt Leffler, to break down the FMCSA's latest delay on broker transparency updates, why the current 371.3 requirements remain unchanged, and what this means for brokers, carriers, and shippers! We delve into how market dynamics, tighter margins, and reduced consumer spending are shaping rates, and why stricter enforcement of maintenance and safety regulations could have a greater impact on the industry than transparency alone. Hear another straightforward take on what's really driving the transportation market!   About Matthew Leffler Matthew is a 3rd generation supply chain executive with over fifteen years of experience in safety, law, & maintenance. Matthew currently serves as Vice President of Strategic Accounts at Contract Leasing Corp. He is also an attorney that provides legal commentary on various supply chain issues & operates a popular podcast. In addition, Matthew has served as a senior leader with some of the nation's most admired maintenance, repair, & fleet management firms. Matthew entered the industry as an attorney defending trucking companies in civil litigation in 2010, but cut his teeth helping build & later selling his family's maintenance firm, Outsource Fleet Services, Inc. Matthew earned his J.D. from Michigan State University College of Law, Magna Cum Laude, and his B.A. from the University of Illinois Urbana-Champaign. He is licensed to practice law in the State of Illinois; U.S. District Court, Northern District of Illinois; & 7th Circuit Court of Appeals. Matthew is the proud father of Michael, Rowan, Elise, & Elijah & has been happily married to his wife, Holly, since 2008.  

How is AI really reshaping freight brokerages, and what's the reality behind all the hype? Today, we have S&P Global's Eric Johnson back on the show to discuss the latest trends in AI and freight tech! We dive into how major companies are approaching AI differently, why 95% of enterprise AI projects show no ROI yet, the gap between marketing promises and actual performance, our insight on training large language models, balancing automation with human skills, and creative problem-solving!   About Eric Johnson Eric Johnson is the Journal of Commerce's Senior Editor, Technology, where he leads coverage and analysis of technology's impact on global logistics and trade. Johnson regularly reports on how shippers, carriers across all modes, and logistics companies use software, as well as new concepts impacting core freight transportation processes like procurement, execution, visibility, and payment. Johnson is a regular presenter and moderator at industry events and webinars. Prior to joining the Journal of Commerce in May 2018, Johnson spent 13 years with American Shipper in a variety of roles, most recently covering logistics technology and leading the production of a series of benchmark studies on the logistics industry. Johnson has a bachelor's in journalism from the University of Wisconsin and a master's in international business from the University of Leeds, UK. He has lived and worked in Southern California, the UK, and India, and now resides in the Washington, DC, area.   Connect with Eric LinkedIn: https://www.linkedin.com/in/ejohnson3242/  X (Twitter): https://x.com/LogTechEric  Inland25 Registration: https://inland.joc.com/en/register  

If you want to know what the new trucking regulations mean for your business, you shouldn't miss today's episode covering the latest headlines in the industry! I also cover the ATA's push for stricter federal safety enforcement, the ongoing debate over dash cams, FMCSA's enforcement gaps that affect driver safety checks, and the latest battle between California and the federal government over clean truck regulations!   References / Resources https://www.ttnews.com/articles/ata-renews-safety-call https://www.overdriveonline.com/regulations/article/15754336/why-states-let-nonelp-drivers-placed-oos-go-free https://www.freightwaves.com/news/california-vs-us-showdown-two-cases-might-head-to-same-stage-and-federal-register-notice-posted  

How ready is your fleet for the next wave of transportation technology? How confident are you that your dash cams, tracking systems, and compliance tools are actually working the way they should? Beth Young from Velociti joins us today to explore how fleets can cut through the AI and machine learning buzzwords and focus on real solutions that protect drivers, reduce liability, and keep freight moving. We cover the $2 million risks tied to malfunctioning dash cams, why auditing your cameras and subscriptions is critical for compliance,  the growing demand for traceability in supply chains, the $35 billion cargo theft problem, and why it's vital to embrace innovation now!   Connect with Beth Website: https://www.velociti.com/  LinkedIn: https://www.linkedin.com/company/velociti-inc/ / https://www.linkedin.com/in/bethyoung25/  

Let's cut through the noise! The freight market isn't tightening anytime soon, and that means if you're running a trucking company, brokerage, or shipping freight, you've got to play it smart. But how will you prepare for 2026? In this episode, we'll talk about real strategies: how to hold your rates, why cold calling beats sitting behind email, and what tariffs and regulations actually mean for your business. There's no driver shortage; it's a capacity problem, plain and simple. If you want to stay in the game and outlast the competition, you need to hear this!  

Listen to another episode with real insight into the trucking industry, not theories, not noise, only facts, and today, we've got Ben Greenberg from the North Carolina Trucking Association! We dig into everything from nuclear verdicts and rising insurance costs to state and federal legislative efforts that directly impact carriers and shippers, why trucking professionals' work ethic drew him into this space, how the NCTA is fighting on multiple fronts from stopping predatory booting practices to tackling federal advocacy in Washington D.C., and the NCTA's upcoming Networking event to connect freight and capacity providers to combat fraud and strengthen partnerships!   About Ben Greenberg Ben joined the NCTA as President and CEO in October 2022. Prior to accepting this role, Ben served the NCTA in a variety of capacities, including the Allied Chairman position in 2020 and service on the Board of Directors as well as the SHRC Advisory Board. Ben started his professional career as an attorney servicing the transportation industry. The Greenbergs currently reside in Raleigh, North Carolina. Outside of work, the Greenbergs love spending as much time as possible outdoors, whether that's enjoying a hike or time on one of North Carolina's beaches.   Connect with Ben Website: https://www.nctrucking.com/  X (Twitter): https://x.com/NCTruckingPrez / https://x.com/NCTrucking  LinkedIn: https://www.linkedin.com/in/bensgreenberg Inaugural NCTA Network 2025 Session, Colfax, NC - https://northcarolinatruckingassociation.growthzoneapp.com/ap/Events/Register/7EFxze3SNCQCd  

How do you make sure your drivers aren't caught off guard during holiday runs? Are you really getting the most accurate routing data for your RFPs? Mark Lukenbill of MileMaker is back to dive into mileage standardization, why truck-specific routing beats Google Maps every time, and how MileMaker's API delivers real-time traffic, weather, tolls, and even maintenance cost calculations. If you want to see how route optimization and consistent mileage data can make or break your shipper negotiations, this is one you don't want to miss!   About Mark Lukenbill Mark Lukenbill Jr. is a seasoned leader with 17 years of experience in the transportation and supply chain industry, where he has played an instrumental role in helping start-ups commercialize innovative technological solutions. His deep expertise in business operations, combined with his strategic acumen, has positioned him as a trusted advisor within the industry. Mark's contributions to transportation extend beyond logistics—he brings a unique ability to bridge the gap between emerging technologies and practical business applications. In addition to his professional pursuits, Mark is deeply committed to community service. As the founder of a Kansas City-based nonprofit organization, Transportation Club of Kansas City, www.tc-kc.org, he channels his entrepreneurial spirit into fostering collaboration and growth within local communities. His dedication to giving back reflects his passion for creating meaningful impact beyond the business world. Above all, Mark is a devoted husband and proud father of three. Whether coaching his children's sports teams or cheering them on from the sidelines, his family is the cornerstone of his life, and he strives to be actively involved in nurturing their passions and growth.   Connect with Mark Website: https://www.milemaker.com/  Email: mlukenbill@milemaker.com  

In this episode, Private Fleet Net Zero's co-founder, Russell Jones, talks about how his platform is delivering better pricing, safer service, and stronger margins, transforming the way brokers access private fleet capacity! Russ shares his journey to building a multimillion-dollar business that helps fleets and brokers unlock billions in freight spend through AI-powered freight matching, long-haul opportunities, and the future of freight brokerages in the age of technology and automation!   About Russell Jones Russell Jones co-founded Private Fleet Net Zero to help the 45% of trucks that are in Private Fleets with usually empty backhauls find loads from $50B+ of 3PL freight spend, leveraging his leadership of Cargo Chief, which enables 1,200+ 3PL buyers with $8B+ of spend to buy transportation capacity more profitably. Previously, Mr. Jones co-founded and led two cloud-based physical security firms.  He was also the founding CEO of Clearvox Communications, which pioneered the market for cellular phone headsets, which he sold to Plantronics.  Beforehand at Adaptec, Mr. Jones doubled a $50M channel products business to $100M. Mr. Jones has been awarded 10 patents, and holds a BSBA with highest honors from Boston University and an MBA from the Harvard Business School.   Connect with Russ Website: https://privatefleetnz.com/  Demo: https://privatefleetnz.com/get-a-demo/  

Everyone's pointing fingers at foreign drivers, visas, and this so-called “driver shortage” after the Florida crash. But are we actually addressing the real problem, and is the narrative we're hearing online actually true? Or just noise? Today, we'll break down the numbers on non-domiciled CDL holders, tax and safety compliance, and the failures of FMCSA, state DMVs, DOT, and CDL schools that no one wants to talk about.  Tune in to this episode about costs, risks, and accountability—no fluff, just facts!  

What's the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I'm excited to feature the man behind SPI Logistics' branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies.  We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, long-term strategy, and creating meaningful content that drives real business impact in the transportation industry!   Connect with RJ LinkedIn: https://www.linkedin.com/in/rjfinnegan/ / https://www.linkedin.com/company/spilogistics/  

Are you really prepared for what it takes to run your own freight agent business? Do you know how to build customers from zero, niche down effectively, and keep your sales pipeline moving every single day? Deep dive into the last episode of this week to know the realities of being an independent freight agent, no fluff, just straight talk! I lay out my proven daily sales system along with the exact tools I use for lead generation without breaking the bank.  It all comes down to discipline, consistency, and building repeatable freight with the right partners, so keep thriving and listen today!  

Upwell's Charley Dehoney is back in today's episode to discuss cash flow management in freight brokerage and how brokers can streamline billing and leverage automation to avoid costly mistakes! We talk about how AI can help prevent errors before they ever reach a customer, Charley's early lessons in freight, the dangers of letting customers use you as their bank, and the significance of proper invoice management and faster carrier payments in improving relationships and gaining a competitive advantage in tight markets!   About Charley Dehoney Charley Dehoney is a seasoned operator, executive, advisor, and investor with two decades of experience in transportation, technology, and artificial intelligence. As the CEO and Co-Founder of Upwell, he leads a team of innovators that is reshaping accounts receivable and invoicing practices for logistics companies through cutting-edge AI automation. Charley's strategic expertise has consistently yielded impressive revenue systems, driving substantial growth for teams and businesses, with a cumulative impact exceeding hundreds of millions of dollars. With a track record of supporting over 150 logistics technology businesses. Charley has demonstrated his commitment to fostering innovation in the logistics industry. Additionally, he is recognized as a decorated youth sports coach, known for building championship teams both on the field and in the business world. Charley lives in Omaha, NE, and finds great satisfaction in his roles as a dedicated family man, coach, and an influential figure driving innovation in logistics and technology.   Connect with Charley Website: https://www.upwell.com/ / https://www.charleydehoney.com/  Twitter (X): https://x.com/charleydehoney  Instagram: https://www.instagram.com/cdehoney64/  LinkedIn: https://www.linkedin.com/in/cdehoney/ Facebook: https://www.facebook.com/charleydehoney/  

Bitfreighter's Brad Perling is back on the show to share something about launching a successful freight tech company, from sleepless nights and zero revenue to building a profitable remote-first company serving shippers and brokers across the globe! Brad discusses EDI integration pain points in transportation, why aligned values within an organization matter, and how partnerships with TMS providers, strategic sponsors, and customers shaped their growth. We also dive into the importance of company culture in a 100% remote setup, why physical and mental transformation is key for long-term success, and how Bitfreighter is giving back and raising funds for ALS research through their annual charity golf tournament. This is a real look at freight tech innovation, resilience, and leadership in the logistics industry, so stay tuned!   About Brad Perling Brad Perling is the CEO and co-founder of Bitfreighter. With over 15 years of experience in the industry and growing 2 successful brokerages, Brad's deep understanding of logistics challenges has fueled his passion for finding better software solutions. He knew there was a need for a disruptive new model in the EDI space and was determined to create it. He has a passion for aviation and enjoys playing hockey and golf while spending time with his wife and 2 kids.   Connect with Brad Website: https://bitfreightergolf.com/ / https://www.bitfreighter.com/  LinkedIn: https://www.linkedin.com/in/brad-perling-5a101655/  

What's holding your freight brokerage back from achieving growth? Lack of focus, poor data, or chasing the wrong customers? In today's episode, Dr. James Kenny is back on the show as we speak about why building a clear strategy and defining your ideal customer profile is the real foundation before you even think of bringing AI, automation, or tech solutions into your business! Jim and I talk through the three key components of a modern tech stack: predictive analytics, generative AI, and conversational intelligence, and how refining your vertical focus can drive consistent growth. Clean data, clear direction, and disciplined execution are what give you a competitive edge in freight, so dive in to discover more from our conversation!   About Dr. James Kenny Dr. Kenny taught and researched Strategic Marketing, Professional Selling, Sales Management, and Third-party Logistics. During his twenty-five years at Western Illinois University, he was nominated for Teacher of the Year fourteen times and won three times. He also received the Provost's Award for Teaching Excellence. Additionally, Dr. Kenny has won two Faculty Excellence awards. He has published and presented papers in strategic planning, transportation brokerage, sales management, and professional selling. He earned his Ph.D. from Oklahoma State University. He was a four-time recipient of the McAlister Scottish Fellowship for doctoral students. He completed his academic career by winning the American Marketing Association Doctoral Consortium Fellowship at Harvard University. Professionally, Dr. Kenny has supplied consulting services to over 180 firms (Logistics, Private Equity, Software, Insurance, and Financial Services) and trade associations nationwide. A sample of his client list includes UPS Worldwide, FedEx, Trinity Logistics, Allen Lund Company, Landstar, TransCore DAT, Total Quality Logistics, McKinsey & Co., and AT Kearney. Dr. Kenny has served on the Board of Directors of the Warehouse Education Research Council (WERC). He won the 2001 President's Service Award from the Certified Professional Insurance Association (CPIA) for his Marketing Audit Program and the 1996 Outstanding Service Award from the Transportation Intermediaries Association (TIA) for his Consultative Sales Program. Professor Kenny was presented with the 2010 Horizon Award for lifetime service to the Transportation Intermediaries Association (TIA).  

Let's welcome this week's first guest, Carly Gunby of Transfix, to share how modern freight technology is transforming outdated business development! Our conversation explores the significant role of niche specialization, consistent pricing, and real-time AI-driven tools. From analyzing broker behaviors to optimizing lane performance and adopting smarter load coverage strategies, Carly and I dig into practical ways brokers and shippers can use data to stay competitive in today's market. Tune in for more!   About Carly Gunby Carly is a highly skilled business professional with over a decade of experience in the transportation and logistics industry. Carly began her career at Crowley Maritime, where she spent eight years in varying positions selling their full suite of supply chain offerings. She eventually landed in their truck brokerage, building the inside sales team. During her time at Crowley, she played a critical role in driving growth and expanding the company's footprint across the United States. Currently serving as the Vice President of Revenue at Transfix, Carly is responsible for developing and implementing strategies to drive revenue growth and improve the company's overall sales performance. Her expertise in sales and business development has been instrumental in helping Transfix achieve significant growth and establish itself as a leader in the transportation and logistics industry. In addition to her professional pursuits, Carly is a proud soccer mom who coaches for her daughters' team in her spare time. She is also an active volunteer, dedicating her spare time to the finance committee of her church. Carly's commitment to giving back to her community is a testament to her dedication to making a positive impact in the world around her. Carly is highly respected and regarded within the transportation and logistics industry for her exceptional leadership, strategic thinking, and commitment to driving growth and success. Her unwavering dedication to her profession and community has earned her a reputation as a highly accomplished and respected business leader.   Connect with Carly Website: https://transfix.io/  Email: carlygunby@transfix.io  LinkedIn: https://www.linkedin.com/in/carlygunby/  To donate to the St. Christopher Fund, go to https://truckersfund.org/ to learn more!  

What's the biggest threat to your freight business right now—fraud, market volatility, or outdated regulations?  Today, let's break down the harsh reality of trust issues between brokers and carriers, as fraud reaches all-time highs across social media and industry platforms! Tune in to find out the exact verification steps I use to spot real carriers, why load boards are becoming less relevant as reliable partnerships take over, and why details like pallet counts, addresses, and special requirements matter more than ever for protecting deals! This episode also covers current market conditions, how interest rates and tariffs tie into recovery timelines, the keys to surviving long downturns, my take on tech investments, compliance updates, and what's really needed to protect our industry from the inside out!  

In today's episode, NMFTA's Keith Peterson and Farooq Huda of Worldwide Express join us to talk about how the Digital Standards Development Council (DSDC) is changing the game for freight tech! We explore how universal API standards are eliminating repetitive integration work across LTL, full truckload, 3PLs, and shippers, making “build once, use everywhere” a reality.  Our guests share real-world adoption from companies like Worldwide Express, the benefits of an ecosystem approach, and why this move toward industry-wide digitalization will improve compliance, reduce back-office overhead, and unlock massive long-term value! DSDC Website: https://dsdc.nmfta.org/home  

What if you could quote thousands of lanes in minutes, respond to shippers in under two, and still have time to grow your customer base? Let's welcome Tabi Connect's Dan Hellmann back to the show to explain how quoting automation, RFP modules, and lightning-fast rate delivery are changing the game for freight brokers and carriers! We discuss why speed is your biggest competitive advantage in today's market, how data-driven sales build trust with shippers, and why honest onboarding beats over-promising every time.  Dan covers more topics to help you automate smarter, execute flawlessly, and deliver more value than the competition, so keep tuning in!   About Dan Hellmann With a career spanning 19 years in the transportation and logistics industry, Dan Hellmann is a dynamic and results-driven leader. Currently serving as the Chief Sales Officer at Tabi Connect, he has been at the forefront of the company's success for the past 3.5 years. In this role, Dan leads sales, marketing, account management, and customer success, driving the company's growth and ensuring client satisfaction. Dan is deeply involved in industry associations, serving as a Board Member for the Logistics and Transportation Association of North America (LTNA), an active member of the Young Executive Committee for the Transportation Intermediaries Association, and serves as a Board Member for the Denver Transportation Club.  A true veteran in the brokerage field, Dan Hellmann has accumulated invaluable experience in sales leadership, P&L management, and strategy. His journey includes successfully starting up a brokerage for a former customer, steering it to an impressive $50 million in revenue. Dan brings a wealth of knowledge and practical insights to industry events. His passion for innovation, strategic thinking, and commitment to excellence make him a compelling voice in the world of transportation and logistics.   Connect with Dan LinkedIn: https://www.linkedin.com/in/dan-hellmann-ctb/  Email: DanH@tabiconnect.com  

Today, let's cover some industry headlines, from UPS buyout extensions and automation plans, to truck manufacturers suing California over emissions rules, to the decline in rail intermodal market share! Tune in to find out why my 12-month market outlook remains conservative and why consistent daily prospecting, 40, 50, even 60 calls a day, will keep you ahead no matter the conditions! Bottom line? Your best play is staying focused, dialing daily, and matching the right freight to the right customers!   References / Resources https://www.freightwaves.com/news/ups-extends-buyout-offer-deadline-after-low-driver-interest https://www.ttnews.com/articles/4-top-truck-makers-sue-carb https://www.joc.com/article/us-domestic-rail-intermodal-market-share-shrinks-analyst-6061226  

What's really going on in freight brokerage right now? Why are rates stuck, and how should we position ourselves as brokers for the next market shift? Together with our guest today, Ken Adamo of DAT Freight & Analytics, we dig into the supply-and-demand imbalance that's keeping rates flat, the impact of tariffs and interest rates on shipper behavior, and why DAT's acquisition of Convoy's tech could change how we approach automation! Plus, the reality of cold calling in a stagnant market, how shorter RFP terms make sense right now, and why consistent service still beats chasing margin in building trust with shippers! Hear all these and more from today's episode!   About Ken Adamo Ken Adamo, Chief of Analytics and Vice President of Strategy and Business Development at DAT Freight & Analytics, leads strategy, customer engagement, and industry analysis. He played a key role in DAT's acquisition of Trucker Tools, strengthening the company's visibility solutions. A recognized expert in freight market trends, Adamo has helped customers navigate shifting conditions by translating complex data into practical insights. He has led key strategic initiatives, advanced predictive analytics, and serves as a trusted resource for industry analysts, customers, and journalists. Before DAT, he led pricing and decision science teams at FedEx, developing forecasting models to optimize decision-making and profitability. He was named a 2025 Pro to Know (Rising Stars category) by Supply & Demand Chain Executive and has been quoted in the Wall Street Journal and trade publications. Ken holds a bachelor's degree in Finance from the University of Akron and an MBA from The Ohio State University.   Connect with Ken Website: https://www.dat.com/  LinkedIn: https://www.linkedin.com/in/ken-adamo-8481611a/ / https://www.linkedin.com/company/dat-freight-and-analytics/  

In today's live show, you'll learn how to find shippers, build a prospect list, and grow your freight business without spending thousands on lead-generation tools! This episode is about real freight industry insights, no gimmicks, no “guaranteed freight” scams, just what works! Discover why choosing one freight mode and owning your niche is key, how to dominate your local market, and the importance of tracking every lead, building daily, repeatable systems that keep you consistent for the long haul, and why human connection will always beat tech automation!  

Are spot rates really holding, or is capacity starting to tighten under the surface? Today, let's talk about the DAT's load board data, seasonal freight patterns, how tariffs and interest rates are shaping the future of the industry, the recent FMCSA enforcement on English language proficiency and accountability gaps around fraud, and why human conversations still matter in carrier vetting, despite all the technology!  

In this episode, a former top-ranked commercial truck sales rep, Sean Lyden of Systematic Selling, breaks down what actually works in freight sales!  We talk about the 90-day rule in B2B, how to reframe cold calls as shopping for customers, and why your Ideal Customer Profile isn't just about who to target, but also who to avoid. Sean also shares his dial-based prospecting strategy, KPI tracking tips, and why consistency beats intensity every time! If you're a freight broker, carrier representative, or logistics founder, this is the kind of tactical strategy that can immediately shift your sales game. Want better conversions and a stronger pipeline? Tune in and start doing the work!   About Sean Lyden Sean is the founder and CEO of Systematic Selling, where they help SMB owners and their sales teams in the service trades scale their sales (without the chaos). Sean is a former U.S. Top 25 medium-duty truck sales rep (GMC, Chevrolet, Isuzu brands), has been in sales for 28 years, has handled over 1,200 coaching sessions for founders, owners, and their sales teams, and the co-author of Collaboration Effect on Profit: Overcoming Founder's Syndrome to Achieve Sustainable Success (2024).   Connect with Sean LinkedIn: https://www.linkedin.com/in/seanlyden/ Newsletter: https://www.systematicselling.co/  

Whether you're building relationships or just booking freight, this episode with the amazing couple from Cowtown Express Logistics, Colby and Raegan Baskin, is full of insights on how to build long-term success in the industry! Colby and Raegan unpack how they've evolved from a family-run straight truck operation to a high-integrity, full truckload freight brokerage focused on open deck freight, why they made the tough but necessary call to exit their 60-truck asset side to protect safety and values, how they scaled their brokerage with a people-first culture, and why their business strategy is all about doing the right thing, even when it's not the easy thing!   About Colby and Raegan Baskin Colby and Raegan bring a unique blend of operational expertise and strategic leadership to Cowtown Express Logistics. Colby, CEO, earned his degree in Supply Chain Management from TCU in 2010. He began his career as a truck driver, gaining valuable hands-on experience before stepping into leadership. He went on to own and operate a fleet of 60 trucks, managing everything from business development to truck maintenance and driver hiring. Today, he leads Cowtown Logistics with a practical, grounded approach. Outside of work, he enjoys working out, cooking for his family, self-development, and learning how to grow a LinkedIn audience to create both personal and professional growth opportunities. Raegan, COO, graduated from TCU in 2009 with a degree in Biology. She previously served as VP of Training at PhysAssist Scribes, where she led a team that trained over 4,000 medical scribes annually. Now, she focuses on operational growth, team development, and customer success at Cowtown Logistics. Outside the office, she enjoys yoga and spending time with their two children—Vivian (11) and Will (8). Together, they combine real-world experience with executive vision to drive Cowtown's continued growth and culture.   Connect with Colby and Raegan Website: https://www.cowtownexpress.com/  LinkedIn: https://www.linkedin.com/in/colby-baskin-207089118/ / https://www.linkedin.com/in/raeganbaskin/  

What if brokers actually owned the data they generate and got paid for it? Today, Sam Tibbs shares how Trochi AI is flipping the script by giving brokers ownership in the data economy they fuel, literally offering equity to those who contribute the most.  We discuss why today's rate tools fall short, how Trochi AI captures real-time load-level insights, and why predictive analytics, not just historical trends, are the next big wave.  It's a must-listen episode if you're into pricing intelligence, automation, and reclaiming broker value in freight tech!   About Sam Tibbs Sam Tibbs is a product strategist focused on the intersection of freight, data, and technology. As co-founder and CEO of Trochi, he is working to build a truckload pricing and intelligence platform that empowers freight brokers to benefit from the data they create and own. His trucking experience includes roles at Covenant Logistics Group, FreightWaves SONAR, Leaf Logistics, CloudTrucks, and TriumphPay, where he had the opportunity to learn from forward-thinking teams across the industry. Before entering the industry, Sam served in the U.S. Navy's Nuclear Power Program and worked in academia, those experiences continue to shape his approach to collaboration and problem-solving.   Connect with Sam Email: info@trochi.ai  LinkedIn: https://www.linkedin.com/in/sam-tibbs/ / https://www.linkedin.com/company/trochi-data-corp/  

Don't miss the last episode of this week with Cargo Spectre's Jason Joachim and Rohan Bhagwat! Jason and Rohan delve into how they've solved the age-old freight measurement headaches, especially the challenge of inaccurate dims causing added costs. They also explain how their system uses AI-powered automation to capture legal-for-trade dimensions, weights, pictures, and even NMFC classifications in just one second—no moving parts, no manual input! If you're tired of reclass fees, packaging mistakes, and delayed audits, you need to hear how this tech is changing the game in freight operations, density-based pricing, and supply chain efficiency!   About Jason Joachim and Rohan Bhagwat Jason got his start in warehousing earlier than most at age 13. He was a write-up guy for OS&D at his dad's warehouse. At 22, he graduated from college and managed his dock. Through that nine years, he always thought there was a better way to process freight. As a manager, his biggest headache was paying 18 write-up guys to measure freight while having 15 office employees ask him why they can never measure right.  Rohan began his career in the Ocean Freight industry in 2019, undertaking diverse roles across Sales, Marketing, and Operations. He was introduced to Cargo Spectre at the Transport Logistic show in Munich and subsequently joined the team full-time as Head of Sales in 2022. Since then, he successfully led numerous initiatives, including quadrupling the company's growth, achieving legal for trade certification for their dimensioners in Canada, and introducing innovative tools to better support their LTL shipping community.   Connect with Jason and Rohan Website: https://www.cargospectre.com/  Contact: (833) DIM-HELP LinkedIn: https://www.linkedin.com/company/cargo-spectre/  

Are you getting ROI from your AI tools—or are you just adding more tech without solving real problems?  Today's episode with Ryan Schreiber, a leader in AI and machine learning for logistics, digs into what AI means beyond the buzzwords, why most companies today are only seeing incremental and not transformational value, and what's holding them back: strategy gaps, messy data, and weak integrations. Ryan breaks down why most AI vendors chase the top 50 brokers while ignoring the bulk of the market, and how smaller companies can still get big wins by focusing on automating the unsexy stuff, think billing, compliance, and track & trace. Learn practical ways to rethink your workflow, price your time correctly, and implement AI with purpose, not hype. If you're in freight and wondering how to cut costs, improve ops, and scale smart, this one's for you!   About Ryan Schreiber Ryan has lived his career at the intersection of transportation and technology. As the Chief Growth Officer at Metafora, Ryan leads growth strategies that leverage the company's strengths and taps into new opportunities for both the company and the industry at large. Ryan's commitment to the transportation and logistics industry is evident through his authorship for publications such as FreightWaves and Journal of Commerce and through his additional work as an angel investor and advisor to multiple logistics and freight tech businesses. Ryan has made substantial contributions to Metafora's progress and growth, including building partnerships, expanding services, launching new products, developing marketing strategies, and serving as a subject matter expert.   Connect with Ryan Website: https://metafora.net/  LinkedIn: https://www.linkedin.com/in/ryan-schreiber/  Email: rschreiber@metafora.net  

In today's episode, I'm joined by Sage (Erik Larson), a logistics veteran with over 20 years in the industry, from owner-operator to SPI agent. He shares how the 2008 recession nearly took him out and how his decision to go all-in on freight brokerage reshaped everything.  We talk about the grind, working to master the over-dimensional niche, building custom trailers, and moving 70+ complex loads a year. Sage also breaks down how he built long-term carrier relationships without using load boards, his transition from independent brokerage to the SPI model, and why freight volume is tied to global trade shifts and oil prices.  If you're serious about operational excellence, niche specialization, and adapting your freight business, you'll want to hear this one!   Connect with Sage YouTube: https://www.youtube.com/@SageOutcastX  

Today, we'll discuss solving the truck parking crisis at a national level and scaling authentic brand content in trucking with our returning guest, Reed Loustalot of the Truck Parking Club! Reed shares how their consistent content strategy has driven massive growth, earning hundreds of millions of impressions, and how authenticity has powered their branding.  With over 2,300 locations and 40,000 spaces, and growing weekly, they're addressing inefficiencies that cost drivers time and money! There's more to this episode that you should hear, so stay tuned!