Podcasts about cyberly

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Best podcasts about cyberly

Latest podcast episodes about cyberly

Lombard Trucking
Blythe Brumleve - Everything is Logistics

Lombard Trucking

Play Episode Listen Later May 26, 2023 60:34


Blythe Brumleve got her start in freight marketing as an executive assistant working for a large 3PL in North Florida where she would eventually be tasked with handling the company's digital media strategy. This is where she earned her chops as a marketer forced to do it all with a limited budget around the time when the inbound marketing concept was born. It was this job and a side-hustle blog that earned her eventual roles with a B2B marketing agency, on-air radio talent, and TV talent. In 2018, she launched Digital Dispatch helping freight companies get online and grow. In addition to being a creative founder in freight, she hosts Cyberly on Freightwaves, is cofounder of Jax Podcasters Unite, and board member of the Transportation Marketing and Sales Association. Check out the Everything is Logistics podcast and follow her on social channels linked below for more freight marketing insight.  @blythebrum --- Support this podcast: https://podcasters.spotify.com/pod/show/lombardtrucking/support

tv b2b logistics north florida 3pl freightwaves cyberly transportation marketing digital dispatch
The Logistics of Logistics Podcast
The State of Logistics Podcasting with Blythe Brumleve

The Logistics of Logistics Podcast

Play Episode Listen Later May 15, 2023 69:16


Blythe Brumleve and Joe Lynch discuss the state of logistics podcasting. They talk about the growing popularity of podcasts in the logistics industry and how podcasting can be a helpful tool for professionals to stay up-to-date on industry trends and insights. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. TIMESTAMPS [00:01:48] Joe's career background. [00:03:51] Starting a successful blog. [00:07:57] Podcasting during COVID lockdown. [00:10:54] High Failure Rate of Podcasts. [00:15:50] Picking podcast guests. [00:17:09] Evergreen content strategy. [00:23:14] Listener-funded podcasts. [00:24:49] Sponsored content authenticity. [00:28:39] How to make a bad podcast. [00:32:45] Successful entrepreneurs from humble beginnings. [00:36:05] Starting a Podcast. [00:38:12] The challenges of podcasting. [00:41:33] Collaborating with sponsors. [00:47:46] Podcasting and YouTube convergence. [00:48:23] Creating YouTube-friendly content. [00:52:32] The future of TikTok. [00:55:57] Trucking industry job improvement. [01:00:11] Podcasting and community building. [01:02:54] Warehousing company turnover. Learn More About The State of Logistics Podcasting Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics Connecting The Digital Dots with Blythe Brumleve The Future of Inbound Lead Generation with Blythe Brumleve Episode Sponsor: TMSA TMSA: 2023 ELEVATE Conference The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

The Logistics of Logistics Podcast
REPOST: Connecting The Digital Dots with Blythe Brumleve

The Logistics of Logistics Podcast

Play Episode Listen Later Feb 20, 2023 66:47


Blythe Brumleve and Joe Lynch discuss connecting the digital dots. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. Keay Takeaways: Connecting The Digital Dots Blythe Brumleve is Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. At Digital Dispatch, Blythe and her team are on a mission to help every freight company build a better website that connects their digital sales dots. In the podcast interview, Blythe and Joe discuss connecting the digital dots – in other words, leveraging your website to get more leads, reduce the sales cycle, and increase sale revenue. Blythe shared a number of great insights including: The buying process almost always begins online so companies need a website that will attract and convert prospective customers. The “95-5 Rule” applies to website visitors – for every visitor, 95% are visiting to educate themselves, but are not serious buyers and 5% are serious buyers. We don't control the sales process, the buyers do. The goal should be to build a relationship with prospects using engaging content. When Blythe works with customers, she does an audit on their customer's buying journey with the goal of finding and fixing any gap that may prevent the company from making a prospect into a customer (connecting the digital dots). Digital Dispatch helps your freight companies get online and grow. Digital Dispatch provides website infrastructure and industry-leading creative plus marketing education that helps their customers stay competitive. Learn More About Connecting The Digital Dots Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics The Future of Inbound Lead Generation with Blythe Brumleve Key Takeaways from Manifest with Pam Simon The Future of Logistics with Courtney Muller Manifest - The Future of Logistics Is Here The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

FreightCasts
How the Freightwaves Content Machine Operates EP76 Cyberly

FreightCasts

Play Episode Listen Later Oct 31, 2022 55:40


In today's episode, we're focusing on content and how it's been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?Show Links:Connect with Tim Dooner on Twitter, Linkedin, and Tiktok.Register for Freightwaves F3 ConferenceRegister for TMSA's tour of JAXPORTCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Love's retread warranty is simple: We cover the retread and casing for the full life of the retread. With over 430 locations, Love's Truck Care and Speedco network is committed to providing a tire program to meet your needs. Visit loves.com to learn more about our retread warranty.

FreightCasts
The Bootstrapper's Guide to Logistics Story EP75 Cyberly

FreightCasts

Play Episode Listen Later Oct 20, 2022 25:29


It takes a special kind of person to start a new venture. Whether it's a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper's Guide to Logistics is hosted by podcaster Nate Shutes and on today's show, he's breaking down the process of starting his own show and the common threads he's able to weave together by talking to so many founders in freight. Show Links:Connect with Nate Shutes on Twitter and LinkedinFollow/subscribe to The Bootstrapper's Guide to Logistics on AppleRegister for Freightwaves F3 ConferenceRegister for TMSA's tour of JAXPORTCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Love's retread warranty is simple: We cover the retread and casing for the full life of the retread. With over 430 locations, Love's Truck Care and Speedco network is committed to providing a tire program to meet your needs. Visit loves.com to learn more about our retread warranty.

FreightCasts
Creating Sales-Driven Content in Freight EP 74 Cyberly

FreightCasts

Play Episode Listen Later Oct 13, 2022 25:31


If you've watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I'm happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today's show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new freight creators should be prioritizing. Show Links:Connect with Margo Waldie on LinkedinFollow the Cargo Margo show on LinkedinRegister for Freightwaves F3 ConferenceRegister for TMSA's tour of JAXPORTCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

FreightCasts
Website Tips, Fine Art Shipping, and Return Logistics EP73 Cyberly

FreightCasts

Play Episode Listen Later Oct 6, 2022 55:48


Your website is the only thing that can sell for you 24/7. So in this episode, I'm highlighting the things I've learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Also in this episode: →The logistics of fine art shipping→Return logistics in eCommerce→Disaster logistics for Hurricane IanShow Links:Check out Fine Art Shippers' website and follow them on Linkedin, Facebook, Twitter, YouTube, and InstagramConnect with Brian Taylor on Linkedin, Twitter, and his company Hafback's websiteDonate to help the victims of Hurricane Ian:IanResponse.org fundFeeding Tampa BaySalvation ArmyCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Love's retread warranty is simple: We cover the retread and casing for the full life of the retread. With over 430 locations, Love's Truck Care and Speedco network is committed to providing a tire program to meet your needs. Visit loves.com to learn more about our retread warranty.

The Wolf and Bull Podcast
American Football and its Future | FEAT. Blythe Brumleve

The Wolf and Bull Podcast

Play Episode Listen Later Sep 29, 2022 95:56


American Football. One of the greatest sports that has ever been created. Football has been around for a long time, with the first "match" occurring between two college teams, Rutgers, and Princeton, on November 6th, 1869. The National Football League is currently on track to rake in $25 billion, which can be directly related to the decisions and changes made by NFL commissioner Roger Goodell, whether you like him or not. With all the success and growth that the NFL has experienced, are recent and upcoming changes beneficial to the sport itself, or are they signaling to future problems? As (Fantasy) Football junkies themselves, the Wolf and Bull regularly enjoy a good football "match" and had the pleasure of hosting Blythe Brumleve on the show to discuss the interesting future ahead of the NFL, recent changes that the Jacksonville Jaguars have faced over the years, as well as the impact that social media has had on the players. Blythe Brumleve is the Founder of Digital Dispatch, Host of Cyberly on Freightwaves, Co-Founder of Jax Podcasters Unite, Board Member of the Transportation Marketing and Sales Association, Creator of GuysGirl.com, Owner of Brumleve Brands, and known as the Voice for the female sports fan. Blythe has also served as the Editor in Chief of Void Magazine, a B2B copywriter for an ad agency, and a Radio/TV Broadcaster in the North Florida market in which her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Make sure to check out and support Everythingislogistics.com, which has links to Blythe's social media, projects, podcasts, business services, and more! Tune in every week for new episodes! If you'd like to support our podcast directly, you can do so here. Any support goes directly back into the creation of future episodes and content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/wolf-and-the-bull-podcast/support

The Wolf and Bull Podcast
American Football and its Future | FEAT. Blythe Brumleve

The Wolf and Bull Podcast

Play Episode Listen Later Sep 29, 2022 95:56


American Football. One of the greatest sports that has ever been created. Football has been around for a long time, with the first "match" occurring between two college teams, Rutgers, and Princeton, on November 6th, 1869. The National Football League is currently on track to rake in $25 billion, which can be directly related to the decisions and changes made by NFL commissioner Roger Goodell, whether you like him or not. With all the success and growth that the NFL has experienced, are recent and upcoming changes beneficial to the sport itself, or are they signaling to future problems? As (Fantasy) Football junkies themselves, the Wolf and Bull regularly enjoy a good football "match" and had the pleasure of hosting Blythe Brumleve on the show to discuss the interesting future ahead of the NFL, recent changes that the Jacksonville Jaguars have faced over the years, as well as the impact that social media has had on the players. Blythe Brumleve is the Founder of Digital Dispatch, Host of Cyberly on Freightwaves, Co-Founder of Jax Podcasters Unite, Board Member of the Transportation Marketing and Sales Association, Creator of GuysGirl.com, Owner of Brumleve Brands, and known as the Voice for the female sports fan. Blythe has also served as the Editor in Chief of Void Magazine, a B2B copywriter for an ad agency, and a Radio/TV Broadcaster in the North Florida market in which her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Make sure to check out and support Everythingislogistics.com, which has links to Blythe's social media, projects, podcasts, business services, and more! Tune in every week for new episodes! If you'd like to support our podcast directly, you can do so here. Any support goes back into the creation of future episodes and content. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/wolf-and-the-bull-podcast/support

FreightCasts
One-Person Marketing Tips, Transformer Shortage, and Logistics of the Internet EP72 Cyberly

FreightCasts

Play Episode Listen Later Sep 22, 2022 55:43


As a one-person marketing team for more than a decade, I've tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn't live up to their promise, I'm breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Also in today's show: →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating→Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid→The logistics of the internet (which involves some of the same methods used hundreds of years ago!)Show Links:Connect with Michelle LeBlanc on Linkedin and TwitterFollow Drop and Hook on Facebook, Instagram, and their websiteConnect with Nick Klein on LinkedinCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokLove's Truck Care & Speedco is the nation's largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, Love's and Speedco are invested in getting drivers back on the road quickly and safely. Visit www.loves.com to learn more about our services.

FreightCasts
Profiting on Content, Supply Chain Strikes, and Disney Logistics EP71 Cyberly

FreightCasts

Play Episode Listen Later Sep 15, 2022 55:46


Most companies think about content marketing wrong. Some common misconceptions include: –“Too expensive”–“I don't want to manage/invest in it”–“What's the ROI of this one blog post? Or a podcast?”–“The barrier of entry is too difficult” We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?Also in today's show: →Disney Logistics→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freightShow Links:Connect with Thomas Wasson on LinkedinFollow Thomas' show, Loaded and RollingFreightwaves Top 100 Companies in FreighttechMoving the Liberty TreeCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokLove's Truck Care & Speedco is the nation's largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, Love's and Speedco are invested in getting drivers back on the road quickly and safely. Visit www.loves.com to learn more about our services.

FreightCasts
AI in White Collar Jobs, Manifest, Truck Driver Appreciation Week, and How Fantasy Football Saved Yahoo EP70 Cyberly

FreightCasts

Play Episode Listen Later Sep 8, 2022 55:31


For years we've been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We're breaking it down in today's episode. Also in today's show: →Pam Simon is telling us what to expect at the next Manifest conference→Justin Martin is breaking down the best ways to promote Truck Driver Appreciation Week→How fantasy football keeps the Yahoo brand afloatShow Links:Register for Manifest: The Future of LogisticsConnect with Pam Simon on LinkedinConnect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokLove's Truck Care & Speedco is the nation's largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, Love's and Speedco are invested in getting drivers back on the road quickly and safely. Visit www.loves.com to learn more about our services.

Armchair Attorney
Blythe Brumleve

Armchair Attorney

Play Episode Listen Later Sep 2, 2022 62:38


In this installment, the Armchair Attorney is joined by Blythe Brumleve, the founder of Digital Dispatch and the host of Cyberly on Freightwaves. You should know Blythe. We are talking middle earth and whether the North remembers.https://everythingislogistics.com

north freightwaves cyberly armchair attorney digital dispatch
FreightCasts
How to Use the Internet To Your Advantage EP69 Cyberly

FreightCasts

Play Episode Listen Later Sep 1, 2022 55:32


It feels as if we're just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today's show, we're breaking down how to filter through the noise and use the internet to your advantage. In this episode, we're breaking down: →Why the smartest companies are prioritizing MOPs aka marketing operations→Weather Optics Founder/CEO Scott Pecoriello is talking about what else-the weather and how to avoid catastrophe with your shipments→Carrier Source CEO Rob Light is telling us all about how to get *positive* reviews →What Facebook/Meta CEO Mark Zuckerberg is planning for virtual realityShow Links:Connect with Scott from Weather Optics on Linkedin and their websiteConnect with Rob Light from Carrier Source on Linkedin and their websiteWatch Blythe on Freightwaves Now breaking down Facebook CEO Mark Zuckerberg and how he thinks about content moderationCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokLove's Truck Care & Speedco is the nation's largest preventative maintenance network over the road. With more than 1,500 maintenance bays offering light mechanical services and DOT inspections, Love's and Speedco are invested in getting drivers back on the road quickly and safely. Visit www.loves.com to learn more about our services.

Digital Dispatch Podcast
What To Consider Before Making a Career Change

Digital Dispatch Podcast

Play Episode Listen Later Aug 31, 2022 19:23


The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep. So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever. Connect with Wasim Munayyer on LinkedIn*Note: The Munayyer Group is a sponsor of Cyberly but our conversation is as genuine as they come. This is why I believe y'all will find value in this convo even if Digital Dispatch (my company) isn't involved in the terms of the Cyberly sponsorship. I am merely a facilitator of a good conversation with smart people

The Logistics of Logistics Podcast
Connecting The Digital Dots with Blythe Brumleve

The Logistics of Logistics Podcast

Play Episode Listen Later Aug 29, 2022 66:47


Blythe Brumleve and Joe Lynch discuss connecting the digital dots. Blythe is the Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. About Blythe Brumleve In 2008, Blythe Brumleve was working as a waitress and a blogger with a dream of owning her own company when she received an opportunity to work in the world of logistics. As an executive assistant to the C-suite, she gained first-hand knowledge of the daily operations of a $140M asset-based logistics provider. Knowing about her blogging side hustle, the executive team allowed her to take on the additional responsibility of the company's digital marketing initiatives where over the course of 5 years, orchestrated two website redesigns, implemented an inbound marketing initiative, and established a sales outreach plan. After 5 years and following the unexpected closure of the logistics company, Blythe chose to seek opportunities in traditional marketing and media. During this time she served as editor in chief of Void Magazine, B2B copywriter for an ad agency, and radio/TV broadcaster in the North Florida market. During this time, her team earned several awards including three ADDY's plus earning runner-up as Jacksonville's Best Radio Personality. Eventually, Blythe would use these skills to fulfill her entrepreneurial goal by founding Digital Dispatch in 2018. Present-day, Blythe and her team oversee the management of dozens of websites to help the one-person marketing team flourish. In addition to running her company, Blythe is also a co-founder of the Jacksonville Podcasters Unite community, hosts the tech/B2B marketing show Cyberly on Freightwaves, and serves on the board of the Transportation Marketing and Sales Association. About Digital Dispatch Your website is the only thing that can sell for you 24/7.  While managing it can feel like a part-time job, ignoring it can cost your business revenue. That's why Digital Dispatch is on a mission to help every freight company build a better website that connects your digital sales dots. Using our website services, you'll know your company is built on a stronger digital foundation to increase brand awareness, off-load those annoying website tasks, shorten sales cycles, and speak confidently about ROI. Trusted by 30 freight brands and growing, Digital Dispatch pricing starts as low as $90/month with solutions to connect all of your marketing and sales data to one place with bonus industry-specific marketing education for your whole team. Keay Takeaways: Connecting The Digital Dots Blythe Brumleve is Founder of Digital Dispatch and the Host of Cyberly, an influential podcast on the Freightwaves platform. At Digital Dispatch, Blythe and her team are on a mission to help every freight company build a better website that connects their digital sales dots. In the podcast interview, Blythe and Joe discuss connecting the digital dots – in other words, leveraging your website to get more leads, reduce the sales cycle, and increase sale revenue. Blythe shared a number of great insights including: The buying process almost always begins online so companies need a website that will attract and convert prospective customers. The “95-5 Rule” applies to website visitors – for every visitor, 95% are visiting to educate themselves, but are not serious buyers and 5% are serious buyers. We don't control the sales process, the buyers do. The goal should be to build a relationship with prospects using engaging content. When Blythe works with customers, she does an audit on their customer's buying journey with the goal of finding and fixing any gap that may prevent the company from making a prospect into a customer (connecting the digital dots). Digital Dispatch helps your freight companies get online and grow. Digital Dispatch provides website infrastructure and industry-leading creative plus marketing education that helps their customers stay competitive. Learn More About Connecting The Digital Dots Blythe on LinkedIn Digital Dispatch Digital Dispatch Podcast Digital Dispatch on Linkedin Digital Dispatch on YouTube Digital Dispatch on Instagram Disgital Dispatch on TikTok Everything is Logistics The Future of Inbound Lead Generation with Blythe Brumleve Key Takeaways from Manifest with Pam Simon The Future of Logistics with Courtney Muller Manifest - The Future of Logistics Is Here The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

FreightCasts
Economic Espionage: How to spy on your competition EP68 Cyberly

FreightCasts

Play Episode Listen Later Aug 26, 2022 55:23


Economic Espionage has been going on for centuries. So in today's episode, we're talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.  Also on the show, Nadine Nocero from Sync Show on the pillars of marketing to prove ROI, and Wasim Munayyer is back to tell us about the current job market trends-especially when it comes to Gen-Z. Connect with Nadine Nocero on Linkedin and her company Sync ShowConnect with Wasim Munayyer on LinkedInCuriosity Stream Return of the Trade Wars episodeCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokPort X Logistics is your easy button for your drayage, transload, and trucking needs for all ports and ramps in the United States and Canada. Our four pillars of Culture, Service, Tech, and Trucks are what set us apart from the rest. We provide full visibility from the second your container leaves the origin port to the final stage of delivery.

FreightCasts
Legal stories and nerding out with Armchair Attorney EP67 Cyberly

FreightCasts

Play Episode Listen Later Aug 18, 2022 55:59


For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn't directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That's why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we're going to nerd out on the logistics of The Lord of the Rings. Other topics on the show? We got you covered there too with how to make sure your SEO strategy is working FOR you ad not against you plus the latest with the new AI image generator tools and how we can use them in freight. Flexport's top supply chain influencersConnect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTubeJoin the Midjourney beta on Discord to create your own AI imagesCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokPort X Logistics is your easy button for your drayage, transload, and trucking needs for all ports and ramps in the United States and Canada. Our four pillars of Culture, Service, Tech, and Trucks are what set us apart from the rest. We provide full visibility from the second your container leaves the origin port to the final stage of delivery.

The Chris Joslyn Show
Logistics is Literally Everywhere! | FEAT. Blythe Brumleve of FreightWaves' "Cyberly"

The Chris Joslyn Show

Play Episode Listen Later Aug 11, 2022 42:28


Join us for this #JOZByte as Chris interviews Blythe Brumleve, the host of FreightWaves' "Cyberly" regarding a wide range of supply chain logistics topics - including bridging the gap between social media platforms and the freight markets of today. --- Support this podcast: https://podcasters.spotify.com/pod/show/joz-bytes/support

FreightCasts
The Unsexy But Important Side of Running a Freight Company EP66 Cyberly

FreightCasts

Play Episode Listen Later Aug 11, 2022 55:41


If you're like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly. On today's show, we're talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360. Also on the show, we're breaking down the latest stats from Logistics Marketing Advisors that will help brokers and carriers effectively reach out to shippers.Logistics Marketing Advisors 2022 Report (pdf)Hubspot 2022 State of Marketing Trends (pdf)Connect with DeNisha Gray on LinkedinCheck out TranspoCFO on Instagram, Facebook, Linkedin, and their websiteConnect with FleetDrive 360 on Instagram, Facebook, LinkedIn, and their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokPort X Logistics is your easy button for your drayage, transload, and trucking needs for all ports and ramps in the United States and Canada. Our four pillars of Culture, Service, Tech, and Trucks are what set us apart from the rest. We provide full visibility from the second your container leaves the origin port to the final stage of delivery.

Cyberly
How JAXPORT and the Jaguars Shaped the City of Jacksonville

Cyberly

Play Episode Listen Later Aug 4, 2022 55:30


Have you ever wondered how a city gets a port? What about how a city gets an NFL team?In honor of the first Jaguars player to be inducted into the Hall of Fame, we're covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Connect with JAXPORT's Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteWatch DESTINY the full story of how Jacksonville landed the JaguarsCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

FreightCasts
How JAXPORT and the Jaguars Shaped the City of Jacksonville EP65 Cyberly

FreightCasts

Play Episode Listen Later Aug 4, 2022 55:48


Have you ever wondered how a city gets a port? What about how a city gets an NFL team?In honor of the first Jaguars player to be inducted into the Hall of Fame, we're covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns.Port X Logistics is your easy button for your drayage, transload, and trucking needs for all ports and ramps in the United States and Canada. Our four pillars of Culture, Service, Tech, and Trucks are what set us apart from the rest. We provide full visibility from the second your container leaves the origin port to the final stage of delivery.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Connect with JAXPORT's Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteWatch DESTINY the full story of how Jacksonville landed the JaguarsCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Digital Dispatch Podcast
How a Logistics Recruiting Agency Works with Munayyer Group

Digital Dispatch Podcast

Play Episode Listen Later Jul 31, 2022 15:28


For two years we've heard about the evolution of work with workers largely dictating the new terms. But as the economy continues to evolve what does the current job landscape look like? Is now a good time to be looking for a job? How do you develop a relationship with a recruiter? All of these questions and more as we chat with Wasim Munayyer, CEO and owner of the Munayyer Group, who helps logistics and technology companies find talent. Connect with Wasim Munayyer on LinkedIn. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTokDisclosure: The Munayyer Group is a sponsor of Cyberly--which is where this segment comes from. Go show them some love so we can keep bringing you these awesome conversations! assets: https://drive.google.com/drive/folders/1bj8JAkPD-RebT2KEudjsC1AhR4cx9d-7?usp=sharingad reads: https://docs.google.com/document/d/1qfLonVH4A488H5bcQHyPtVIxxFHVMS0EbT3mJq5f2ss/edit

FreightCasts
How Freight Tech Treats Digital Marketing EP64 Cyberly

FreightCasts

Play Episode Listen Later Jul 28, 2022 55:45


In our previous episodes, we've covered the digital marketing tactics for the nation's top 3PLs and carriers—but what about the freight tech space?Freight tech arguably has a stronger focus on media, marketing, and their website so we're going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight). Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links:Freightwaves Freight Tech Top 25 of 2022Connect with Jill Schmieg on LinkedinCheck out the Sol de Naples Marketing websiteConnect with Zach Swartzendruber on LinkedinCheck out the Benefits for Trucking websiteCheck out the Freight Farms missionCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith fully furnished state-of-the-art repair trucks and a full array of roadside tools, you  can expect the safest, fastest, and most painless response for your fleet from Love's Truck Care & Speedco. To learn more about our roadside assistance, please visit www.loves.com

FreightCasts
How the top 3PLs treat digital marketing EP63 Cyberly

FreightCasts

Play Episode Listen Later Jul 21, 2022 55:55


On last week's show we talked about the digital marketing strategies for the top carriers in the US–so this week we're doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company.Also on the show we've got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. Plus Founder and Managing Director of Team Integrity Knowledge Center Melanie Patterson is joining the show for a second time to talk about the government contracting side of trucking. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links:Armstrong and Associates Top 3PLs ListConnect with Wasim Munayyer on LinkedIn. Connect with Melanie Patterson on LinkedinFollow Team Integrity Knowledge Center on Instagram and their website. Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith fully furnished state-of-the-art repair trucks and a full array of roadside tools, you  can expect the safest, fastest, and most painless response for your fleet from Love's Truck Care & Speedco. To learn more about our roadside assistance, please visit www.loves.com

FreightCasts
How the Top Carriers Treat Digital Marketing EP62 Cyberly

FreightCasts

Play Episode Listen Later Jul 15, 2022 55:32


There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today's show we're changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they're diving head first into content marketing.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.Show Links:Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website.Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith fully furnished state-of-the-art repair trucks and a full array of roadside tools, you  can expect the safest, fastest, and most painless response for your fleet from Love's Truck Care & Speedco. To learn more about our roadside assistance, please visit www.loves.com

Cyberly
How the Top Carriers Treat Digital Marketing

Cyberly

Play Episode Listen Later Jul 14, 2022 55:17


There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today's show we're changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they're diving head first into content marketing.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.Show Links:Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website.Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

FreightCasts
Global Marketing Strategy with Oddysey Logistics EP61 Cyberly

FreightCasts

Play Episode Listen Later Jul 7, 2022 30:28


Most logistics companies are blessed to have one person in charge of marketing. But at Oddysey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Oddysey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.Connect with Eileen Curran on LinkedinFollow Oddysey Logistics on Linkedin and check out their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.comWith fully furnished state-of-the-art repair trucks and a full array of roadside tools, you  can expect the safest, fastest, and most painless response for your fleet from Love's Truck Care & Speedco. To learn more about our roadside assistance, please visit www.loves.com

FreightCasts
Hirschbach is Not Your Typical Trucking Company EP60 Cyberly

FreightCasts

Play Episode Listen Later Jun 30, 2022 34:50


The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.Check out the Hirschbach websiteConnect with Bianca on LinkedinCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

Digital Dispatch Podcast
BTS of the 'Everything is Logistics' podcast name change

Digital Dispatch Podcast

Play Episode Listen Later Jun 28, 2022 27:44


Welcome to the new show name, Everything Is Logistics!In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the future. Correction: I said during this episode that I started the Digital Dispatch podcast in November of 2019 and started Cyberly in 2020. It was actually Nov 2020 for the Digital Dispatch podcast launch and 2021 that Cyberly launched. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok

Digital Dispatch Podcast
Grace Sharkey's One-Woman Content Marketing Strategy

Digital Dispatch Podcast

Play Episode Listen Later Jun 23, 2022 27:16


I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain. Follow Grace Sharkey on Linkedin and her work on FreightwavesDigital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.Connect with Blythe on Linkedin, YouTube, and TikTok

FreightCasts
Social Media Strategies with Magnum Transportation EP59 Cyberly

FreightCasts

Play Episode Listen Later Jun 23, 2022 36:15


Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

FreightCasts
Relationship Logistics with The Produce Industry Podcast EP58 Cyberly

FreightCasts

Play Episode Listen Later Jun 16, 2022 26:34


Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or SpotifyFollow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

relationships produce logistics patrick kelley cyberly
FreightCasts
Cybersecurity basics every company should know EP57 Cyberly

FreightCasts

Play Episode Listen Later Jun 9, 2022 44:09


Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.Connect with James on social media and follow his workWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

basics cybersecurity every company james mcquiggan cyberly dunavant
FreightCasts
Grace Sharkey is a one-woman freight show machine EP56 Cyberly

FreightCasts

Play Episode Listen Later Jun 2, 2022 26:27


I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain.Follow Grace Sharkey on Linkedin and her work on FreightwavesCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

Cyberly
Grace Sharkey is a one-woman freight show machine

Cyberly

Play Episode Listen Later Jun 2, 2022 26:12


I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain.Follow Grace Sharkey on Linkedin and her work on FreightwavesCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

FreightCasts
3PL Stories with Mary O'Connell EP55 Cyberly

FreightCasts

Play Episode Listen Later May 26, 2022 40:42


In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.It's a super fun conversation with one of the most interesting creators in freight.Connect with Mary on Twitter and LinkedInSubscribe to Mary's show and newsletter, Check CallCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

FreightCasts
Craig Fuller On Why Twitter > LinkedIn EP54 Cyberly

FreightCasts

Play Episode Listen Later May 19, 2022 26:12


Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves' Future of Supply Chain conference located in Rogers, Arkansas.As if hosting a live show isn't nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint.Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that's interesting by itself, the real star conversation of the show is Craig's disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don't you dare DM him with a lame pitchCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokWith more than 60 years of experience in logistics innovation, Dunavant is a family-owned business that has the knowledge to ensure global and domestic shipping practices are efficient and effective. Dunavant generates supply chain proficiency with outstanding, attentive, and expedient customer service. For more information, visit Dunavant.com.

The Daily Freight Caviar Podcast
Logistics Marketing: Should You Spray-and-Pray?

The Daily Freight Caviar Podcast

Play Episode Listen Later May 19, 2022 40:24


What Social Media Platforms Should You Use to Market Your Business? What Has Changed Since in 2018?Answered by Marketing Expert, Blythe Brumleve, Founder at Digital Dispatch & Host of Cyberly on FreightWaves If you would like to receive more FreightCaviar content, please go to FreightCaviar.net and subscribe to my e-mail newsletter.

FreightCasts
Working with Freightfluencers EP53 Cyberly

FreightCasts

Play Episode Listen Later May 5, 2022 55:47


We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don't like being on camera? That's where the power of UGC and freightfluencers comes into play.Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequilaShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Ken Kowal on Linkedin and his ShipStarter websiteCheck out Get Swift on YouTube, Linkedin, and their website.Listen to these shows next:Retention is the new recruitingHow to work with Trucking InfluencersThe wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother's Day flowersThe logistics of racehorsesThe logistics of Calypso Lemonade

apple mother retention ugc cyberly tiktok connect
FreightCasts
Marketing Data That's Actually Actionable EP52 Cyberly

FreightCasts

Play Episode Listen Later Apr 28, 2022 55:41


Internet marketing as been around since…well….the internet. And for years we've been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That's great but what do I do now?” That's what we're diving into with today's show by helping to make sense of the next steps after you look at your marketing analytics.In addition to to this topic, we've got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteConnect with Karin Stevens on LinkedInCheck out the Overhaul websiteListen to these shows next:How freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana's Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360

FreightCasts
The Challenges of Content Moderation and Creation EP51 Cyberly

FreightCasts

Play Episode Listen Later Apr 21, 2022 56:03


It's never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we're exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet.Since it's easier than ever to create content online, we're also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown.This plus how to avoid all the “should” noise on the internet in order to simplify your marketing plan.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Ingrid Brown on LinkedinCheck out Back the Truck UpListen to these shows next:Google My Business' Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media post

FreightCasts
Live Events and Content Distribution EP50 Cyberly

FreightCasts

Play Episode Listen Later Apr 14, 2022 55:29


We all know content marketing is important, but if you're kicking your feet up after you hit publish, then you're doing it all wrong. In today's show, we're breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn't go unnoticed.  Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she's revamping a nearly century old association to bring it into the modern age. Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesFollow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

FreightCasts
Creative Problem Solving EP49 Cyberly

FreightCasts

Play Episode Listen Later Apr 7, 2022 55:20


A powerful quote that's always stood out to me in marketing is, “The creative is the variable to success.” So today I'm teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don't suck.Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about achieving real business results simply by creating an ethical company culture.  Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Austin Johansen on LinkedinVisit the ExxonMobil websiteConnect with Emily Miner on LinkedinLRN's Benchmark Guide to Ethical Company CultureRegister for TMSA's Webinar on ‘Cutting Edge Trends in Marketing'

FreightCasts
How Your Website Is Annoying Visitors EP48 Cyberly

FreightCasts

Play Episode Listen Later Mar 31, 2022 55:52


When we build online, the last thing we want to do is annoy the very people we're trying to attract. So in today's show, we're talking about the ways you're annoying your website visitors so you can create a pathway to conversion.This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing.Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and InstagramConnect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodSave some cash on furniture with Spoken.ioListen to these shows next:The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You're Making With Your Website

FreightCasts
Best Practices EP47 Cyberly

FreightCasts

Play Episode Listen Later Mar 24, 2022 55:39


We hear that phrase a lot and there's no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done?That's our main topic for today's show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions' Liz Wayne, and creating data-based research for maritime from Thetius' Nick Chubb.Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganCheck out Able Transport Solutions websiteConnect with Liz Wayne on LinkedinCheck out Thetius websiteFollow Nick Chubb on LinkedinListen to these shows next:What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn't a scamStudies reveal how sales team should contact logistics leadsAnnual 3PL study reveals how brokers can differentiate themselves from their competitors

FreightCasts
Trucking Futurism from Electric to Autonomous EP46 Cyberly

FreightCasts

Play Episode Listen Later Mar 17, 2022 55:51


We've been featuring some of the top companies trying to fix some complex issues in the trucking sector and today's show is no different.CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we've got Locomation's COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck.All this plus a shipper reveals on Twitter what he wished he knew about working with a 3PL before he started. Which is great insight for any brokers out there looking to ease concerns and get ahead of potential concerns before, during, and after the sale.Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow Chace Barber on TikTokCheck out Edison Motors websiteFollow Glynn Spangenberg on LinkedinCheck out Locomation's websiteListen to these shows next:Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingHow Freight Companies Should Treat SEO in 2022Getting attention in 2022Power of Marketing Operations

FreightCasts
Breaking Down the Web3 Walls EP45 Cyberly

FreightCasts

Play Episode Listen Later Mar 10, 2022 39:03


You've likely heard about NFT's, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3.In today's episode we're chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We're covering topics of the very basics of Web3, it's expanding components, and how you can start exploring this new digital world.Electric fleets are the future. Are you ready? Discover why ChargePoint is the right partner to take your operation electric to reduce fueling costs, eliminate emissions and help you turn e-mobility into a competitive advantage. Visit chargepoint.solutions/freightwavesWatch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow VenuseVerse on Instagram, Linkedin, and TwitterListen to these shows next:A very beginner's look into the MetaverseNFT's and Futurism with Nasjaq

Digital Dispatch Podcast
Conference Swag That Doesn't Suck

Digital Dispatch Podcast

Play Episode Listen Later Mar 2, 2022 17:34


If you've followed the Cyberly content or my social feeds, you know I won't shut up about Manifest: The Future of Logistics conference that was held in Vegas back at the end of January. Well, I got news for you because I still have a shit load of content to publish from that event--but until then I wanted to share with you all the cool swag I saw at the first big conference since COVID originally hit. Which side note: Did you ever think you'd miss conference swag? I actually did. A lot. So much so that I ended up having to spend a pretty penny to ship it back to my house instead of risking a luggage overage fee. In this episode, I'm sharing some of my favorites that may give you some ideas of what to order (or snag!) at future conferences. WATCH THE VIDEO FROM THIS EPISODESearch by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Recruiting Stories
Episode 08 - Using your website to attract the talent you need!

Recruiting Stories

Play Episode Listen Later Apr 7, 2021 48:35


Our guest this week is Blythe Brumleve, the owner of the Digital Dispatch and Host of Cyberly, a freightwaves podcast. On this episode we talk about how Blythe got into the transportation industry, becoming a business owner by trying new things, and how to attract the talent you want by updating your website and highlighting your people. The book she recommends is: Lost and Founder by Rand Fishkin Get in touch with Blythe here: https://digitaldispatch.io/

founders lost talent attract cyberly digital dispatch