Cyberly

In today's episode, we're focusing on content and how it's been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!?Show Links:Connect with Tim Dooner on Twitter, Linkedin, and Tiktok. Register for Freightwaves F3 ConferenceRegister for TMSA's tour of JAXPORTCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Follow the podcast on Spotify and Apple while catching the video replays of all 60+ episodes on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

It takes a special kind of person to start a new venture. Whether it's a podcast, new business, with VC funding or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper's Guide to Logistics is hosted by podcaster Nate Shutes and on today's show, he's breaking down the process of starting his own show and the common threads he's able to weave together by talking to so many founders in freight. Show Links:Connect with Nate Shutes on Twitter and LinkedinFollow/subscribe to The Bootstrapper's Guide to Logistics on AppleRegister for Freightwaves F3 ConferenceRegister for TMSA's tour of JAXPORTCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

If you've watched any part of this show then you know content marketing is the sun and source of life in which we rotate around. With more and more podcasters starting their shows in freight, content marketing is only going to increase in necessity. This is why I'm happy to have sales and content marketing veteran Margo “Cargo Margo” Waldie on today's show. In her new role as Director of Sales at NFI, Margo is breaking down what her sales and content marketing process looks like and what new freight creators should be prioritizing. Show Links:Connect with Margo Waldie on LinkedinFollow the Cargo Margo show on LinkedinRegister for Freightwaves F3 ConferenceRegister for TMSA's tour of JAXPORTCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her  website or on Linkedin, YouTube, and TikTok.

Your website is the only thing that can sell for you 24/7. So in this episode, I'm highlighting the things I've learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Also in this episode: →The logistics of fine art shipping→Return logistics in eCommerce→Disaster logistics for Hurricane IanShow Links:Check out Fine Art Shippers' website and follow them on Linkedin, Facebook, Twitter, YouTube, and InstagramConnect with Brian Taylor on Linkedin, Twitter, and his company Hafback's websiteDonate to help the victims of Hurricane Ian: IanResponse.org fundFeeding Tampa BaySalvation ArmyCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

As a one-person marketing team for more than a decade, I've tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn't live up to their promise, I'm breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Also in today's show: →Michelle LeBlanc is highlighting the good marketing strategies she sees freight companies creating→Nick Klein on the supply chain challenges of shipping transformers that power our electrical grid→The logistics of the internet (which involves some of the same methods used hundreds of years ago!)Show Links:Connect with Michelle LeBlanc on Linkedin and TwitterFollow Drop and Hook on Facebook, Instagram, and their websiteConnect with Nick Klein on LinkedinCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Most companies think about content marketing wrong. Some common misconceptions include: –“Too expensive”–“I don't want to manage/invest in it”–“What's the ROI of this one blog post? Or a podcast?”–“The barrier of entry is too difficult” We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?Also in today's show: →Disney Logistics→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freightShow Links:Connect with Thomas Wasson on LinkedinFollow Thomas' show, Loaded and RollingFreightwaves Top 100 Companies in FreighttechMoving the Liberty TreeCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

For years we've been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We're breaking it down in today's episode. Also in today's show: →Pam Simon is telling us what to expect at the next Manifest conference→Justin Martin is breaking down the best ways to promote Truck Driver Appreciation Week→How fantasy football keeps the Yahoo brand afloatShow Links:Register for Manifest: The Future of LogisticsConnect with Pam Simon on LinkedinConnect with Justin Martin on TwitterFollow Back the Truck Up on Tiktok, Twitter, and their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

It feels as if we're just inundated with everything we *should* be doing—and the internet plays a large role in that. So in today's show, we're breaking down how to filter through the noise and use the internet to your advantage. In this episode, we're breaking down: →Why the smartest companies are prioritizing MOPs aka marketing operations→Weather Optics Founder/CEO Scott Pecoriello is talking about what else-the weather and how to avoid catastrophe with your shipments→Carrier Source CEO Rob Light is telling us all about how to get *positive* reviews →What Facebook/Meta CEO Mark Zuckerberg is planning for virtual realityShow Links:Connect with Scott from Weather Optics on Linkedin and their websiteConnect with Rob Light from Carrier Source on Linkedin and their websiteWatch Blythe on Freightwaves Now breaking down Facebook CEO Mark Zuckerberg and how he thinks about content moderation Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Economic Espionage has been going on for centuries. So in today's episode, we're talking about it in two ways: first, how to spy on your competition using digital tools, and second, how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea.  Also on the show, Nadine Nocero from Sync Show on the pillars of marketing to prove ROI, and Wasim Munayyer is back to tell us about the current job market trends-especially when it comes to Gen-Z. Connect with Nadine Nocero on Linkedin and her company Sync ShowConnect with Wasim Munayyer on LinkedInCuriosity Stream Return of the Trade Wars episodeCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn't directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That's why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we're going to nerd out on the logistics of The Lord of the Rings. Other topics on the show? We got you covered there too with how to make sure your SEO strategy is working FOR you ad not against you plus the latest with the new AI image generator tools and how we can use them in freight. Flexport's top supply chain influencersConnect with Mathew Leffler of Armchair Attorney on Linkedin, Twitter, and YouTubeJoin the Midjourney beta on Discord to create your own AI imagesCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

If you're like me, hearing the words “compliance” and “ accounting” is enough to make me go take a nap. But these two parts of running a freight company are vitally important to keeping your business open and running smoothly. On today's show, we're talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO and Nic Sallis from Fleet Drive 360. Also on the show, we're breaking down the latest stats from Logistics Marketing Advisors that will help brokers and carriers effectively reach out to shippers.Logistics Marketing Advisors 2022 Report (pdf)Hubspot 2022 State of Marketing Trends (pdf)Connect with DeNisha Gray on LinkedinCheck out TranspoCFO on Instagram, Facebook, Linkedin, and their websiteConnect with FleetDrive 360 on Instagram, Facebook, LinkedIn, and their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Have you ever wondered how a city gets a port? What about how a city gets an NFL team?In honor of the first Jaguars player to be inducted into the Hall of Fame, we're covering the significance of how JAXPORT and the Jaguars have positively affected the Jacksonville community along with sports marketing ideas you can use as inspiration in your own campaigns.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Connect with JAXPORT's Chelsea Kavanagh on LinkedInCheck out JAXPORT on Instagram, Linkedin and their websiteWatch DESTINY the full story of how Jacksonville landed the JaguarsCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

In our previous episodes, we've covered the digital marketing tactics for the nation's top 3PLs and carriers—but what about the freight tech space?Freight tech arguably has a stronger focus on media, marketing, and their website so we're going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Also on the show, we have Jill Schmieg talking about how her clients in the logistics space are tackling the one-person marketing challenges, and then Zach Swartzendruber is breaking down how trucking companies can offer benefits for their drivers (even if the budget is tight). Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services. Show Links:Freightwaves Freight Tech Top 25 of 2022Connect with Jill Schmieg on LinkedinCheck out the Sol de Naples Marketing websiteConnect with Zach Swartzendruber on LinkedinCheck out the Benefits for Trucking websiteCheck out the Freight Farms missionCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

On last week's show we talked about the digital marketing strategies for the top carriers in the US–so this week we're doing the same for 3PLs. By looking at their websites and social media, we can get a good idea of how these companies strategize their marketing efforts so you can apply what works for you to your own company.Also on the show we've got CEO of Munamayer Group, Wasim Munayyer, to update us on the Great Resignation and how logistics companies can manage recruiting challenges. Plus Founder and Managing Director of Team Integrity Knowledge Center Melanie Patterson is joining the show for a second time to talk about the government contracting side of trucking. Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.Show Links:Armstrong and Associates Top 3PLs ListConnect with Wasim Munayyer on LinkedIn. Connect with Melanie Patterson on LinkedinFollow Team Integrity Knowledge Center on Instagram and their website. Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok 

There are plenty of logistics data points that industry folks love to analyze but why are there so few data points when it comes to freight marketing? Well, in today's show we're changing that with a first look into how 20 of the top carriers in freight treat their website and digital marketing efforts–and how your company can replicate these same tactics. Also on the show is a new TikTok fav to follow, Rocket Shipping. Their CEO Gabe Pankonin joins the show to talk about the nuances of shipping LTL, crappy TMS systems, and how they're diving head first into content marketing.Cyberly is sponsored by the Munayyer Group. Check out their website to learn more about their premium recruiting services.Show Links:Connect with Gabe Pankonin on LinkedinFollow Rocket Shipping on TikTok, Linkedin and their website.Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Most logistics companies are blessed to have one person in charge of marketing. But at Odyssey Logistics, their marketing department is not only thriving--but growing. That's why we're excited to have Eileen Curran, Odyssey's VP of Marketing Communications, on the show to talk about how the company embraces storytelling and evolving strategies in order to increase brand awareness around the company's global initiatives. Whether you're a one-person marketing team or on a growing team like Eileen, there are lessons to be learned at every stage of the journey that can hopefully be applied to your own strategy.Connect with Eileen Curran on LinkedinFollow Oddysey Logistics on Linkedin and check out their websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTokThe Munayyer Group is a leading recruiting firm specializing in the logistics and technology fields. Whether you're looking for a new job in the industry or you're looking to hire top-tier talent, The Munayyer Group has the network strength to meet your needs. Learn more at munayyergroup.com

The Hirschbach tagline is "not your typical trucking company" and when you see one of their trucks driving down the road, you know exactly what I'm talking about. From their trucks to the company building, Hirschbach uses graffiti-style branding that draws attention in all the right ways but it's how they value their drivers that keeps that attention from wandering elsewhere.Established in 1935 with more than 85 years in the industry, they know a thing or two about running a recruiting department. Which is why I was stoked to sit down with marketing and social media manager Bianca Sanchez at the beautiful Gaylord Resort in Orlando, Florida. In this interview, we talk about Bianca's struggles and successes with driver recruiting along with using their website and social media content as a recruiting tool.Check out the Hirschbach websiteConnect with Bianca on LinkedinCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Social media has been around since the mid-2000s but it's still widely considered a "new" trend in freight. Magnum Transportation and its rockstar marketing manager, Katie McPherson, are proof of the benefits of having a creative and results-driven social strategy. Katie was at the Transportation Marketing and Sales Association's annual conference and she was kind enough to share some of those strategies with us.Connect with Katie McPherson on LinkedInFollow Magnum Transportation on LinkedInVisit Magnum Transporation's websiteCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry.Connect with host Patrick Kelley on LinkedinFollow The Produce Industry Podcast on LinkedinSubscribe to the show on iTunes or SpotifyFollow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.Connect with James on social media and follow his workFollow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight.She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week.How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from FreightWaves The Future of Supply Chain.Follow Grace Sharkey on Linkedin and her work on FreightwavesCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

In our ongoing road series, Blythe sits down with FreightWaves creator and host, Mary O'Connell at The Future of Supply Chain conference.Mary was a freight broker for years who joined FreightWaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp.It's a super fun conversation with one of the most interesting creators in freight.Connect with Mary on Twitter and LinkedInSubscribe to Mary's show and newsletter, Check CallCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

Cyberly has seen a lot of roadshows but none quite like the episode we have for you today…We were honored to host a live show on Day 2 of Freightwaves' Future of Supply Chain conference located in Rogers, Arkansas.As if hosting a live show isn't nerve-racking enough, host Blythe Brumleve invited Freightwaves CEO Craig Fuller on the show and he did not disappoint.Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that's interesting by itself, the real star conversation of the show is Craig's disdain for LinkedIn and praise for Twitter as a tool to connect and network with other folks within the industry.Follow Craig Fuller on TwitterConnect with Craig on LinkedIn–but don't you dare DM him with a lame pitchCyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on Freightwaves TV.Connect with Blythe via her website or on Linkedin, YouTube, and TikTok

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don't like being on camera? That's where the power of UGC and freightfluencers comes into play.Also on the show, Ken Kowal of Shipstarter is breaking down logistics content marketing strategies, Tommy and Robert from Get Swift are telling us about their food logistics delivery platform. Then we end the show with some some fun facts about the logistics of tequilaShow Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Ken Kowal on Linkedin and his ShipStarter websiteCheck out Get Swift on YouTube, Linkedin, and their website.Listen to these shows next:Retention is the new recruitingHow to work with Trucking InfluencersThe wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother's Day flowersThe logistics of racehorsesThe logistics of Calypso Lemonade

Internet marketing as been around since…well….the internet. And for years we've been told to use certain tools because of the powerful data it provides. But too often we set these reports up, have them sent to our inboxes, only to say to ourselves, “That's great but what do I do now?” That's what we're diving into with today's show by helping to make sense of the next steps after you look at your marketing analytics.In addition to to this topic, we've got Sara Graham aka Logistoks, Director of Operations at NFI Industries telling us how she got started sharing freight broker insight over on Tiktok and Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about cargo crime, risk mitigation, and more.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Sara Graham on TikTok and LinkedInCheck out NFI Industries websiteConnect with Karin Stevens on LinkedInCheck out the Overhaul websiteListen to these shows next:How freight companies should treat SEOHow to stop annoying your website visitorsHow to get started on TikTokFreightvana's Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and shippersFreight broker sales training with Freight360

It's never been easier to create content online. But with millions of uploads every second of the day, and a fury of spam and bot tactics on the rise, we're exploring the difficulties of content moderation in order to prevent misinformation and hateful content from spreading throughout the internet.Since it's easier than ever to create content online, we're also diving into the creation part of the journey by interviewing long-time driver and truckfluencer, Ingrid Brown.This plus how to avoid all the “should” noise on the internet in order to simplify your marketing plan.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Ingrid Brown on LinkedinCheck out Back the Truck UpListen to these shows next:Google My Business' Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam WingfieldTrucking's training problem with Desiree WoodHidden opportunities with retention with Driver ReachGetting Driver Feedback with WorkhoundDrivers deserve more than a social media post

We all know content marketing is important, but if you're kicking your feet up after you hit publish, then you're doing it all wrong. In today's show, we're breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn't go unnoticed.  Also on the show, Haley Fazio is breaking down how she plans the live and virtual events for FreightWaves along with Jennifer Karpus-Romain of the TMSA is telling us how she's revamping a nearly century old association to bring it into the modern age. Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

A powerful quote that's always stood out to me in marketing is, “The creative is the variable to success.” So today I'm teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don't suck.Also on the show, we have Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil talking about their new Synergy Diesel Efficient program along with Emily Minor of LRN Corporation to talk about achieving real business results simply by creating an ethical company culture.  Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Austin Johansen on LinkedinVisit the ExxonMobil websiteConnect with Emily Miner on LinkedinLRN's Benchmark Guide to Ethical Company CultureRegister for TMSA's Webinar on ‘Cutting Edge Trends in Marketing'

When we build online, the last thing we want to do is annoy the very people we're trying to attract. So in today's show, we're talking about the ways you're annoying your website visitors so you can create a pathway to conversion.This plus chatting with Pearl Trans CEO Lorena Camargo on the intricacies of medical shipments and Hawke Media CEO Erik Huberman on what a business needs to know before they outsource their marketing.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Lorena Camargo on Linkedin, Twitter, and InstagramCheck out Pearl Trans website, Linkedin, and InstagramConnect with Erik Huberman on LinkedinCheck out the Hawke Media website and book, The Hawke MethodSave some cash on furniture with Spoken.ioListen to these shows next:The Most Important Thing You Can Add To Your Website TODAYWebsite and Marketing Must-Haves for 2022Marketing and Website Design for Small Fleets and Owner-OperatorsThe Costly Mistakes You're Making With Your Website

We hear that phrase a lot and there's no shortage of advice on the internet covering any topic, in any industry. But have you taken the time to study not just what people say but how they get it done?That's our main topic for today's show as we cover content marketing lessons from YouTuber, Mr. Beast, how to run a freight brokerage with Able Transport Solutions' Liz Wayne, and creating data-based research for maritime from Thetius' Nick Chubb.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokMr. Beast Squid Game YouTube VideoMr. Beast on Joe RoganCheck out Able Transport Solutions websiteConnect with Liz Wayne on LinkedinCheck out Thetius websiteFollow Nick Chubb on LinkedinListen to these shows next:What Barstool Sports and Mr. Beast can teach us about content marketingFreight broker training that isn't a scamStudies reveal how sales team should contact logistics leadsAnnual 3PL study reveals how brokers can differentiate themselves from their competitors

We've been featuring some of the top companies trying to fix some complex issues in the trucking sector and today's show is no different.CEO of Edison Motors Chace Barber is joining the show live to talk about how his idea to retrofit old trucks with an electric kit has been making waves on TikTok to the tune of more than 700k followers. Then we've got Locomation's COO Glynn Spangenberg giving us a breakdown of the lidar systems being used on their autonomous truck.All this plus a shipper reveals on Twitter what he wished he knew about working with a 3PL before he started. Which is great insight for any brokers out there looking to ease concerns and get ahead of potential concerns before, during, and after the sale.Show Links:Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow Chace Barber on TikTokCheck out Edison Motors websiteFollow Glynn Spangenberg on LinkedinCheck out Locomation's websiteListen to these shows next:Targeting the Autonomous Middle Mile with GatikThe State of Autonomous Vehicles In TruckingHow Freight Companies Should Treat SEO in 2022Getting attention in 2022Power of Marketing Operations

You've likely heard about NFT's, crypto currencies, and the metaverse. But all of these phrases fall under one large technological system: Web3.In today's episode we're chatting with one of the co-founders of VenusVerse–which is an online educational platform, incubator, and NFT collection dedicated to getting more women into the Web3 space. We're covering topics of the very basics of Web3, it's expanding components, and how you can start exploring this new digital world.Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow VenuseVerse on Instagram, Linkedin, and TwitterListen to these shows next:A very beginner's look into the MetaverseNFT's and Futurism with Nasjaq

We know content marketing is an important part of the strategy of helping you stand out from your competitors. So when the newish company Freightvana came onto the scene they knew they wanted to hit the ground running with a social and branding strategy to help them raise brand awareness.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. On this show, we're talking about how to start a media program within your company along with special guest Rahmel Wattley of Truck N' Hustle is back to give us some insight on how he continues to build his media empire. Also on the show an interview with Wingcopter's co-founder Ansgar Kadura and their new medical drone delivery service coming soon to the US. Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow Truck N' Hustle on YouTube, Instagram, Facebook, and TwitterVisit Truck N' Hustle's websiteCheck out Wingcopter's website and YouTubeListen to these shows next: Getting attention in 2022Website + Marketing Must-Haves for 2022The Most Important Thing You Can Add To Your Website TODAYHow to Make Customer Interviews Your Secret Marketing WeaponCreating Buyer Personas That Don't SuckAnd the role of marketing operations that helps to tie ROI in with the creative experiments you want to run   

If you spend any time on Twitter, especially on the VC or supply chain side of things, you've likely seen the insights of Brian Aoaeh. He coined the term, “The World is a Supply Chain” and he doesn't just coin terms, he invests them too. With a large portion of their portfolio focusing on female and POC founder-led businesses, his company Refashioned, champions companies refashioning supply chains.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

Live and in-person events are coming back in 2022 with a vengeance and so is the swag companies are choosing to invest in. Catch up on the most creative sponsorships and merchandise given away at Manifest: The Future of Logistics conference that took place in Vegas just a couple of weeks ago. This plus a deep dive conversation with one of Freightwaves' smartest on-air host, Anthony Smith. All this along with two great in-person conversations with Brad Gillette of Gatik and Matt Barr of GEODIS' e-Logistics brand.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

Blythe has hit the road again and this time she's at Manifest: The Future of Logistics in Las Vegas. Joined by in-person discussions with Lean Group's Trey Griggs along with Zuum Transportation COO, Matt Tabatabai, we're talking about taking those digital connections and enhancing them with solutions that give us hours back in the day by optimizing the mundane tasks so we can super-charge where we excel at.Follow Cyberly on Apple PodcastsFollow Cyberly on SpotifyMore FreightWaves Podcasts

Little Finger from Game of Thrones famously said, “Chaos is a ladder” and I don't have to tell any of y'all that the last two years have felt like complete chaos.But through that comes new opportunities–and today we're talking about where your company can seize opportunity through Linkedin, podcasting, and building a marketing team.  Special guests for this episode include GTL's chief marketing officer Lina Acosta along with Cameron Pechia owner of Valley Trucking Insurance and host of ‘Get a Load of This' podcast. Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokCheck out GLT Logistics websiteConnect with Lina Acosta on LinkedinCheck out Valley Trucking Insurance and Get a Load of This podcastConnect with Cameron Pechia on Linkedin 

Whenever the New Year rolls around, folks start thinking about their health from both a personal and a financial standpoint. That's why today's show is going to be a fun one because we're talking with Mark Manera on how drivers can stay healthy on the road and then we're chatting with Jonathan Rojas on how carriers can use Transfix software to stay loaded and avoid those soul-sucking spreadsheets. Also on the show, we're diving into the logistics of championship merchandise and the attention economy for cows! Yes, you read that correctly.Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokCheck out The Trucking Fitness Company websiteFollow Mark Manera on Instagram, TikTok, Linkedin, and his podcast.Check out the Transfix websiteFollow Jonathan Rojas on Linkedin

You've likely heard the phrase “if you don't study history, you're doomed to repeat it.” So why has much of the shipping world operated in a silo, where we're just chugging along, making the same mistakes, and not learning from each other? That's what we're diving into today with maritime history professor Sal Mercogliano as well as where we stand in the marketing world. After all, the history of shipping is the history of the world and a good marketer needs to know this historical perspective compared to the present-day if they're going to be good at storytelling. Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokFollow Sal Mercogliano on TwitterCheck out Sal's show “What's Going On With Shipping” on YouTubeTiktok becomes the most popular domain of 2021Edelman's new study covering Linkedin B2B buying stats

The holidays are a time where most office work slows down–rightfully so. But it's also an opportunity to catch up on some content and strategies when you have the extra brain bandwidth. That's why this episode is all about research and education. From learning what SEO strategies you should be deploying in 2022 to the freight sales tactics to attack, we're breaking down some industry education that isn't a scam. And if you're looking to get a more holistic approach to the entire global supply chain, I've got a list of them for ya that the good people over at Bloomberg's Odd Lots have been dishing out over the last year. Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokSEO misconceptions from Ahrefs CMO Twitter ThreadConnect with Ben Kowalski on LinkedinCheck out Freight360's website and freight broker courseBinge Worthy Shows: All links are iTunes so if you want another version, simply copy the episode title and search for it in your fav podcast player. Why Tracy Can't Ship a Teddy Bear from Hong Kong to the U.S. Right NowHow the World's Companies Wound Up in a Deepening Supply Chain NightmareThe Trucking Episode: Why The Industry Is Such a MessGXO's CIO on the Past, Present, and Future of WarehousesWhat the Pandemic Did to the U.S. Rail SystemCraig Fuller on the Huge Challenge of Getting the Ports to Operate 24/7The White House's Envoy on What They're Doing to Fix the PortsGene Seroka on the Logistical Logjam at the Port of LARyan Peterson on How Global Supply Chains Have Gotten Even WorseWhy the Price of Wooden Shipping Pallets Has Soared

You've probably heard the words NFTs and AI thrown around a lot. While these tools are talked about as technology that will change our lives in the near future, a lot of these tools are already here. In today's show, we're going to talk about how the one-person marketing team can use AI tools already on the market to get back hours in their workday. Then we're chatting with futurism creator Nasjaq on his favorite startups and just what the hell we're supposed to do with NFT's. This plus some of my favorite Tiktoks from the world of logistics. Show Links: Watch replays of Cyberly on Freightwaves TVFollow Cyberly's podcast on Apple or SpotifyConnect with Blythe via her website or on Linkedin, YouTube, and TikTokConnect with Nasjaq on Twitter, YouTube, and Tiktok.Check out these shows next: A very beginners look into the metaverseUsing AI in MarketingHow AI is helping freight brokers manage capacityUsing cloud computing to solve supply chain problems with Microsoft