Podcasts about truterra

Made for Agriculture Podcast Host Adam Jones interviews Brent Hall and Joel Wipperfurth of Truterra, and MFA's very own Landry Jones about MFA's new venture with Truterra. The new team of champions are helping farmers offset some costs, keep soil in place and even make money using cover crops and conservation tillage practices while growing their corn, soybean and wheat crops. Learn more at MFA-inc.com/carbon.

Show Highlights: How a 100-year-old ag leader successfully applies sustainability. [00:05:07] Truterra's matchmaker role for Fortune 500 companies and farmers. [00:06:01] Can farming realities meet consumer-driven sustainability goals? [00:10:00] Why a value-first path is best trodden in agronomic advice. [00:13:22] Discover Truterra's customer-centric strategies. [00:20:00] What a really lean hog reveals about new asset classes. [00:23:37] Insights on Red Barn Farms' failure to innovate. [00:28:06] Gain valuable advice on ag market opportunities. [00:30:30] Learn more about Truterra by visiting https://www.truterraag.com. If you are interested in connecting with Joe, go to LinkedIn: https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.

On this episode, we learn about the 2024 Truterra Dairy Soils Carbon Programs with Jamie Leifker, President of Truterra. Learn more online at https://www.truterraag.com.

The Federal Reserve made a 50 basis point rate cut on Wednesday as they closed their September meeting. What does their shift in policy mean for the U.S. dollar, stocks, energies, livestock and grain markets moving forward? Mike Zuzolo with Global Commodity Analytics joins us to take a deep dive into the rate cut and more on today's show. Learn more online as well at https://www.globalcommresearch.com. Also on today's show, we learn more about the 2024 Truterra Dairy Soils Carbon Programs and more of their sustainability initiatives as we have a conversation with Jamie Leifker, President of Truterra, to learn more about these groundbreaking programs. You can also visit https://www.truterraag.com for more information.

Welcome to another episode of The Nexus Ag Update! In this episode, we welcome back our returning guest, Megan Solland Conservation Agronomist with Nexus. We're also thrilled to have Joel Wipperfurth from TruTerra. Joel will share his role at TruTerra and his extensive work history in the industry.We'll dive deep into the Carbon Intensity Score (CI), exploring what it is, why it's been a hot topic in 2024, and which industry is driving this conversation. Joel will explain how farmers can profit from their CI scores.Additionally, we'll touch on Sustainable Aviation Fuel (SAF) and its connection to CI, the type of data needed, and the expected time frame for these initiatives. Joel and Megan will also give us a sneak peek into what's new for TruTerra in 2025, including their latest programs and other local initiatives.Don't miss our local events, where we'll highlight the upcoming Strip Till Day in Rose Creek, MN, on August 13th at 9 AM.Tune in for an informative and engaging episode!

What's the difference between sustainability and conservation?  Special guests Sydney Calhoun and Evan Eggersman join hosts Ryan Priest and Sal Sama for this episode of The High Ground powered by Premier Companies.  Sydney is the Trax Conservation Agronomy Lead, and Evan is the Trax Ag Technology and Sustainability Lead for Premier Companies.In addition to learning about the basics of sustainability, you'll learn how participating in the Trax program can increase the effectiveness of the conservation efforts of the grower.  Evan will explain a bit about the nitrogen management and carbon sequestration programs and how farmers can be rewarded for their participation.  They'll also share about an exciting partnership between Truterra and the USDA that's resulted in a program that can pay a grower to participate in the cover crop and no-till conservation efforts for the first time.  If that's not enough, they'll also touch on the reasons farmers have a love/hate relationship with cover-crops and the way technology can help a farmer collect the data to meet the program requirements.  “We haven't really had… somebody that can connect some of the government resources and Premier Ag together, and that's what this whole grant has been about."

What's the difference between sustainability and conservation?  Special guests Sydney Calhoun and Evan Eggersman join hosts Ryan Priest and Sal Sama for this episode of The High Ground powered by Premier Companies.  Sydney is the Trax Conservation Agronomy Lead, and Evan is the Trax Ag Technology and Sustainability Lead for Premier Companies.In addition to learning about the basics of sustainability, you'll learn how participating in the Trax program can increase the effectiveness of the conservation efforts of the grower.  Evan will explain a bit about the nitrogen management and carbon sequestration programs and how farmers can be rewarded for their participation.  They'll also share about an exciting partnership between Truterra and the USDA that's resulted in a program that can pay a grower to participate in the cover crop and no-till conservation efforts for the first time.  If that's not enough, they'll also touch on the reasons farmers have a love/hate relationship with cover-crops and the way technology can help a farmer collect the data to meet the program requirements.  “We haven't really had… somebody that can connect some of the government resources and Premier Ag together, and that's what this whole grant has been about."

On this episode of American Ag Today, Jesse Allen sits down for a conversation with Jamie Leifker, President at Truterra. The company just announced the results of its 2023 carbon program. They discuss that news, some of the myths behind carbon programs and much more.

Markets were lower across grains, livestock and outside markets pretty much across the board on Wednesday. It largely felt like a "risk off" trading day with some headwinds from the financial markets. Mike Zuzolo with Global Commodity Analytics joins us to discuss fundamentals, charts, markets and answer some viewer questions as well. Learn more online at https://www.globalcommresearch.com. Also, Jamie Leifker, President at Truterra, joins the show to discuss the results of their 2023 carbon program and talk more about carbon capture and programs for farmers and ranchers. Learn more online at https://www.truterraag.com/Articles/Carbon-Equals-Cash-for-Farmers

Truterra announces major advances in farmer participation in its carbon program. Farm groups continue to weigh in prior to Thursday's House Ag Committee action on farm policy. 

In today's episode, Tanner and Delaney talk with Mariah Murphy, Director of Field Services for Truterra, about the company's carbon program that's earning real profits for farmers. They also sit down with Courtney Fara, U.S. Marketing Portfolio Lead for Corteva, to learn about winter canola and its opportunities as a new revenue source. This week's headlines include the Baltimore bridge destruction, a vaccine for BRD, a huge farmland sale in Iowa, and illegal giant sheep breeding in Montana. And be sure to stick around for the very end of the show, when we cover a weekly recap of the markets. Ag News Daily will now be available with video on the Ag News Daily YouTube channel every Friday — check it out!

Chad and Brady sit down with Nexus Conservation Agronomist Megan Solland and Matt Kruger with TruTerra. In today's episode we talk about the significance of carbon markets, their current relevance, and upcoming conservation and carbon market programs.Subscribe to the podcast at https://www.nexus.coop/podcast for more insightful discussions!

Kelly Garrett is a 6th generation farmer who runs a 7,000 acre no-tillage operation growing corn, soybeans and winter wheat in western Iowa (Arion) with his sons. His focus on soil health, yield stability and innovation has led to multiple honors from the National Corn Growers Association, including top yield honors in no-till irrigated. In 2020, Kelly became the first farmer in the nation to sell carbon credits and has been participating in Truterra's carbon program for 3 years. Jesse Allen talks with Kelly to learn more about his story, his relationship with Truterra and more during the 2024 Commodity Classic. Find more details on Truterra as well at https://www.truterraag.com.

Get the latest news of agriculture with American Ag Today! On this episode, Jesse Allen talks with Kelly Garrett from XtremeAg about being the first farmer in the nation to sell carbon credits and his thoughts on working with Truterra and their carbon program. Learn more online by visiting https://www.truterraag.com.

Kelly Garrett is a 6th generation farmer who runs a 7,000 acre no-tillage operation growing corn, soybeans and winter wheat in western Iowa (Arion) with his sons. His focus on soil health, yield stability and innovation has led to multiple honors from the National Corn Growers Association, including top yield honors in no-till irrigated. In 2020, Kelly became the first farmer in the nation to sell carbon credits and has been participating in Truterra's carbon program for 3 years. Jesse Allen talks with Kelly to learn more about his story, his relationship with Truterra and more during the 2024 Commodity Classic. Find more details on Truterra as well at https://www.truterraag.com.

We saw Chicago and KC wheat lead a mostly "risk-off" trading day in the markets on Tuesday as corn and soybeans also were slightly lower. Tyler Schau with AgMarket.net joins us to discuss market sentiment and what he thinks of the spring U.S. acreage battle potentially already heating up in areas like the Northern Plains. Find more information on their team and reach out online at https://www.agmarket.net. Also on today's show, Kelly Garrett is a 6th generation farmer who runs a 7,000 acre no-tillage operation growing corn, soybeans and winter wheat in western Iowa (Arion) with his sons. His focus on soil health, yield stability and innovation has led to multiple honors from the National Corn Growers Association, including top yield honors in no-till irrigated. In 2020, Kelly became the first farmer in the nation to sell carbon credits and has been participating in Truterra's carbon program for 3 years. Jesse Allen talks with Kelly to learn more about his story, his relationship with Truterra and more during the 2024 Commodity Classic. Find more details on Truterra as well at https://www.truterraag.com.

In today's episode, Tanner sits down with Kelly Garrett to discuss his positive experience participating in Truterra's carbon program.

Special guest Amanda Bahn-Ziegler joins hosts Sal Sama and Ryan Priest for this episode of The High Ground powered by Premier Companies.  Amanda grew up as a farm kid in Wisconsin, and she is now an account manager for Truterra.  Truterra is the sustainability division of Land O'Lakes and has a program designed to help farmers steward their fields well.  Amanda will share what makes Truterra and Land O'Lakes unique, how they're connected to Premier Companies, and how their programs benefit local farmers.  She'll also explain the carbon market, the evolution of Truterra, and how participation in the carbon market can benefit the farmers.  “We want to help you make a plan to adopt practices that make sense for your operation and then connect you to programs that might incentivize you to do that.”

Tom Ryan is a 23-year veteran of the Land O'Lakes, Inc. federated system. Tom has held multiple leadership roles in sales, agronomy, marketing and operations across Land O'Lakes. Prior to joining Truterra, Tom headed WinField United's business operations team including customer experience, business analytics and data science. Tom also led WinField United's Strategic Retail Alliance efforts executing partnerships, alliances and joint ventures across WinField United's aligned retail network. Tom currently serves as the President of Truterra, Land O'Lakes' sustainability division focused on creating new value streams by driving farmer adoption of climate-smart practices and forging customer connections between farmers, ag retailers, Food and CPG companies. Tom has a strong track record as an executive with industry-spanning experience in agronomy and ag retailer services. He is also an active partner and multi-generation farmer who practices sustainability and soil health practices on his own farm in southwest Minnesota.  Links: Truterra Website Tom on LinkedIn Rate & Review the NEW Spotify Feed   Sponsor: This episode is presented by MyLand. Learn more at MyLand.ag. Check out our interview with Dane.

Your two guests:Gregg Allard, Truterra: Can provide overview of Truterra's work with downstream customersLaura Kowalski, Global Sustainability Manager, Primient: Can provide sustainability specifics across enterprise and on work with TruterraLaura's Bio:Laura leads sustainability at Primient. She has over 10 years of experience working in corporate sustainability. Laura has a Master's degree in sustainable management from the University of Wisconsin-Madison. Laura lives in Naperville, Illinois with her husband and 2 young boys. Gregg AllardGregg Allard leads the Commercial and Strategic Partnerships team at Truterra where he is responsible for building and implementing regenerative agriculture programs with food, fuel, feed and fiber companies.  These projects include both supply chain insetting and carbon offsetting projects to support the Truterra network of growers across the US. About PrimientPrimient is a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long-standing corn wet milling heritage. Wherever we are in the process, from field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to our people and our planet.About TruterraTruterra is a leading agricultural sustainability business that offers consultation, tools and solutions for ag, food and CPG industries. Truterra works to advance and connect sustainability efforts throughout the food system at scale – from farmers to ag retailers to value chain collaborators including food and fiber companies. Truterra positions farmers for success by providing them tools and resources to establish a stewardship baseline, track progress on every field they farm, access conservation resources, and prepare for ecosystem services market opportunities.  Truterra was launched in 2016 by Land O'Lakes, Inc.    Primient + Truterra Working TogetherThe goal:advance sustainable agricultural practices on acres equivalent to the global annual corn procurement volume (1.2 million acres). Soil Carbon, Wind Erosion, and Soil Conservation metrics; as well as, Nitrogen Use Efficiency, Conservation Practices How are these items monitored?Deployed and Truterra insights score through the Truterra sustainability tool. Blog post on Primient/Truterra work for reference: https://primient.com/news/article/2023/02/leading-the-way-in-sustainable-agriculture Sustainable Supply Chain Detailscarbon markets/credits, which companies can purchase to offset their emissions, Then there's what we call Sustainable Supply Chain,which refers to the act of monitoring and evaluating a company's supply shed to understand the sustainability qualities for something like corn, in Primient's case. Truterra helps them track and monitor to eventually be able to report for scope 3 purposes. It may oftentimes be the same practices farmers are doing (reducing tillage, cover crops etc) that result in carbon credits, but a company is able to then take credit for this quality within their supply chain.Truterra's role is to bridge the gap between farmers and companies with sustainability goals who choose agriculture to be a part of their toolkit of solutions.QuestionsWhat is a sustainable supply shed?Why are companies interested in it? Why Primient is choosing to invest so heavily in this space? What crops or products are involved?How did Primient get started in this space?How does Truterra work as an integral part of the solution? How is the sustainability of the supply shed measured?Is this different than how carbon credits are measured?If I'm a farmer, what attributes are you specifically looking for in the corn that you procure? How do you determine the bushel of corn that is different from regular?We saw regenerative ag in action today, and it's clear that it's both an art and a science and no one size fits all.Are you looking to tell the farmer how to raise the crop?can you speak to the importance of a partner that understands farmers' different growing environments?We are Farm4Profit – and it's our understanding that Truterra thinks profitability and sustainability can go hand in hand – how do you see this coming to life for a farmer like (Corey)? When does the juice become worth the squeeze?What else is important to cover today?SummaryChallengeWhat would you go back and tell yourself at age 18?

Food security is now a worldwide issue. To keep up with a rising population, the global agriculture sector will need to produce more food by 2050 than was produced in the last 8,000 years combined. Yet, the agricultural sector is confronted with growing challenges, ranging from less arable land and water to a lack of broadband access in rural America, which impedes innovation and growth.Land O'Lakes, one of America's premier agribusiness and food companies, is a farmer- and retailer-owned cooperative that is inextricably linked to the success of the people producing and growing our food. Driven by their purpose, Rooted in Tomorrow, the organization is actively advancing solutions to build a sustainable future for farmers and a safe and reliable food supply. Land O'Lakes' initiatives support farmers globally through grantmaking, leveraging the latest tools to help farmers profitably transition to more sustainable agriculture practices, and increasing the representation of women in agriculture.We invited Kim Olson, Chief Communications Officer, to share how Land O'Lakes is strengthening its role as a leader in sustainable production while building on sustainable practices that farmers have been implementing for generations.Listen for insights on:Driving strategic and substantial impact as a company that serves all stakeholdersCreating resonant and inspirational communications that educate consumers about the journey of food from farm to tableCollaborating with stakeholders to identify the right solutionsAdvice for the C-Suite related to remaining authentic and developing a strong relationship with your CEOResources + Links:Kim Olson's LinkedInShe-I-OAmerican Connection ProjectTruterraVenture37 (00:00) - Welcome to Purpose 360 (00:14) - Kim Olson • Land O' Lakes (03:03) - Meet Kim (06:05) - Being a Steward (07:00) - Rural America Today (11:24) - Engaging Stakeholders (15:18) - CEO Beth Ford (16:49) - American Connection Project (22:55) - Innovation and Truterra (27:18) - Packaging (28:40) - The Foundation (30:48) - What's Next? (31:35) - Insights (34:07) - Last Word (35:30) - Wrap Up

My farmer friends at XtremeAg say, “The limiting yield factor isn't the seed, it's probably us.” Well, that's not necessarily the case — another huge limiting yield factor is loss due to pathogens. With so many nasty diseases out there, our problem has often been misdiagnosis or a failure to treat our crops before the damage is done. Fortunately, new technology has emerged to detect pathogens before they present themselves. Thus allowing preemptive treatment or, in the absence of pathogens, no treatment which is a win for the environment AND your wallet. Mike Tweedy with PatternAg joins Damian to discuss new innovations in autumn pathogen detection which allows for seed selection and treatment plans months before any problem arises. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com 
Truterra truterraag.com

If you're in modern day production Agriculture, you are in business. Probably to the tune of millions of dollars of allocated capital. Yet, many farmers don't flex their money mindset or think like entrepreneurs. This could make for real on-farm struggles moving into an era of high interest rates, consolidation, and demographic changes on North American farms. Evan Shout, CFO of Saskatchewan's HGV (Farms) and founder of FarmerCoach joins Damian to discuss improving one's entrepreneurial quotient, the business side of farming, and how to remedy business mindset shortcomings. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com 
Truterra truterraag.com

Every Summer we begin to analyze crop reports, look at the markets and ask the question, “Will Ag make money this year? And if so, which sectors?” Jarod Creed of JC Marketing & Ag Financial Services joins Damian to discuss farm income, recent ag economic history, political winds shaping or shifting Ag, and other forces impacting farm revenue. The good news: 2023 looks profitable for many. The bad news: We work in a business with plenty of ups and downs…as you'll enjoy hearing Jarod and Damian discuss. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

As you've likely heard me say, we in Agriculture suffer from commodity mindset. When we think of growing margins, we think of reducing costs, getting bigger, and making more with less. But what happens when there's almost no efficiencies to be gained, or worse yet when we make so much stuff that even through efficiencies the margins are paltry due to an oversupply of food? Well, what if I told you that day is fast approaching? Friend of show, Todd Thurman joins me to discuss the future of Agriculture and the inherent need to not just add efficiencies but to also grow revenue and profit margin. Branded products, source verification, niche markets, and environmental impact quotients are just a few of the margin boosters coming soon to an Agriculture near you! Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com 
Truterra truterraag.com

The proliferation of biological crop inputs over the last several years has been almost overwhelming. I personally believe soil biology — understanding it and working with the soil versus against it — is the next frontier for production Agriculture. That said, the world of biological soil and crop enhancements is crowded while still a bit murky. What exactly is in those jugs of biologicals, what do they do, how do farmers benefit from them, and will we use more biologicals and less chemistry on farms of tomorrow? Answers to those questions and so many more are in this discussion with Illinois farmer Greg McClure and BWFusion agronomist Sean Nettleton. Sponsored by: 
Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

Mike Way started his Ag career selling citrus upon graduating from Fresno State. A few years later, he hopped over to vegetables with a few partners. Today he is the CEO and half owner of Prime Time — a California-based grower / shipper / packer of produce specializing mostly in peppers. Mike explains the challenges of providing year-round vegetables to the food service and retail marketplace while also navigating California's increasingly anti-Ag policies. Both of those challenges spurred his business to expand into Mexico. Chances are, you've eaten a Prime Time pepper. If you're looking for the story behind that pepper, here it is. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com 
Truterra truterraag.com

North American farmers are losing valuable bushels of corn and soybeans at both the front and back end of their combines -- those bushels never making it to the grain bin. We in Agriculture have been conditioned to focus on increasing production. But what about the money being lost by losing yield on crops you've already produced? That was the motivation for Craig Ganssle, founder of Farmwave, which uses AI technology to reduce grain loss. Craig is joined by Midwest farmer, Jacob Smoker who explains his results using the Farmwave system. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

In a year's time, interest rates have more than doubled, commodity prices have declined by roughly 15 percent, while land and cash rent prices are in record territory. So, is everything alright with farm financials? John Maman with Nutrien Financial joins Damian to discuss Agriculture money and the marketplace. No, it's still not the 1980's and yes, you should have a firm understanding of the 5 C's of credit! Sponsored by: 
Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

If you work in the Business of Agriculture, you likely know of a dysfunctional family farming operation. Contrary to the pastoral vision of farming portrayed in children's books, many farms are stress-filled places to work with family members in conflict, run by narcissistic owners. So says Andy Junkin who works as a farm mediator and advisor to keep family farming operations from imploding. Andy joins Damian to discuss succession plans, working with the next generation, and the 9,000 hour rule. If you're a farmer in that 77%, you may not like what you hear in this episode. Which is exactly why you need to hear it! Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

Farmland values have been on a tear the last couple years. Who's buying America's farms and why are they doing so? Is it true that institutional investors are keeping farmers from expanding ownership? Will interest rate hikes cause farm ground prices to plummet? Are foreigners buying the property next door? Is farmland still a good investment? Should there be restrictions on who can own farm ground? Paul Pittman of Farmland Partners answers all those questions and more — buckle up for a fast moving discussion! Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com 
Truterra truterraag.com

Tom Ryan, President of Truterra, joins to discuss their 2022 Carbon program results which paid out more than $5 Million to farmers.

Drone technology is evolving at a rapid pace. Will we see a future where unmanned aerial vehicles replace the traditional crop duster? Likely not for a number of practical reasons as well as the technology advancements being made in manned agricultural aviation. A more likely scenario is where drones compliment airplanes (as well as terrestrial application units) for greater precision, reduced product application, and improved production. In this forward looking episode Damian sits down with Bill Reynolds of Leading Edge Aerial Technology, Andrew Moore with National Ag Aviation Association, and Mike Dipaola CCO of Taranis. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com 
Truterra truterraag.com

Get the latest agriculture news in today's AgNet News Hour, hosted by Danielle Leal. Today's show covers a conversation on minimum wage increases, Truterra paying $9 million to carbon sequestering farmers, details on the seconds class of the Blueberry Leadership Program and the final installment of the Growing Matters campaign. Tune in to the show for these news stories, interviews, features and more.

Tom Ryan, President of Truterra, discusses how the company is working to support the profitability and resilience of farmers, while also protecting our natural resources.  Hosts: Carol Massar and Matt Miller. Producer: Sara Livezey.See omnystudio.com/listener for privacy information.

“Our industry is going to require 60,000 4-year college graduates and we're around 38,000 students graduating from the Ag curriculum currently.” So says Dr. Tom Paulson, department head at Morningside U's Applied Agricultural and Food Studies. Dr. Paulson is joined by Tom Moss and Liz Zoebel, two of 75 students studying Agriculture at the Sioux City, Iowa college. They discuss what they're learning, what they're not learning, where we can help them develop professionally, and much more. Tune in to this spotlight on tomorrow's Ag leaders. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

Have you noticed steaks and chicken breasts are considerably larger than they were just a couple decades ago? Switching to pork, have you noticed your chops are less flavorful (maybe that explains the popularity of bacon)? Todd Thurman and Nevil Speer join Damian to discuss the meat production model and how we've gotten to a place of less flavor and huge carcasses. Can we reverse this trend by focusing on consumer preferences or will Agriculture continue to focus on production rather than consumers? Profit margins of tomorrow depend on our response to consumer signals. Sponsored by:
 Pattern Ag pattern.ag
 AGvisorPRO getagvisorpro.com
 Truterra truterraag.com

This week's guest on Open Mic is Tom Ryan, President of Truterra.  Sustainability has become a new hurdle for farmers, agribusiness, industry and policymakers to address. Ryan says the private industry willing to invest in sustainable agriculture practices are as diverse as the farmers and soil they till to meet the demands placed on their overall productivity.  Truterra, the Sustainability Division of Land O Lakes is helping to bridge the opportunities of sustainable ag practices between those companies willing to invest and those farmers who have proven willing to embrace agronomic practices benefitting both productivity and sustainability. Ryan believes cooperation between farmers, USDA, ag retailers and industry can lead to shared success in environmental stewardship.

This week's guest on Open Mic is Tom Ryan, President of Truterra.  Sustainability has become a new hurdle for farmers, agribusiness, industry and policymakers to address. Ryan says the private industry willing to invest in sustainable agriculture practices are as diverse as the farmers and soil they till to meet the demands placed on their overall productivity.  Truterra, the Sustainability Division of Land O Lakes is helping to bridge the opportunities of sustainable ag practices between those companies willing to invest and those farmers who have proven willing to embrace agronomic practices benefitting both productivity and sustainability. Ryan believes cooperation between farmers, USDA, ag retailers and industry can lead to shared success in environmental stewardship.

All indications are, money is going to be blowing into Agriculture from a myriad of sources over the next year, largely in the form of environmentalism. Is this trend for real? Will the funds come from a new Farm Bill? Are corporate players truly investing in Ag or just covering their tales in the new era of ESG — Environmental, Social, and Governance movements? John Duff of Sero Ag Strategies provides his take on the matter. While carbon sequestration programs are still evolving, nitrogen reduction programs, carbon intensity scores, and even water reduction and quality initiatives are in the offing. While some in Ag look at this new environmentalism with skepticism, there appears to be money behind the movement. Agriculture is a business, which means this revenue stream should be on everyone's radar. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

If you've worked in the Business of Agriculture for one year or the past 50 years, all you've known is increased globalization of our industry. That's changing and the pace of change will likely accelerate during the next decade. Todd Thurman, co-host of The Business of Ag Success Group discusses the rise of globalization as we examine American Ag exports past, present, and future and what tomorrow's global markets might look like. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

North American Agriculture has benefited greatly by China's rise during the last couple decades. But, as you've heard, all good things must come to an end and in this case, the end might not end well. Tensions between China and the west — particularly the United States — have ramped up. And frankly, those tensions aren't likely to subside. In this episode we discuss trade, numbers, and the reasons it's time to start weaning North American Agriculture off the adversarial customer that is China. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

American Agriculture often times suffers from a disorder I've termed Acute Commodity Mindset. Symptoms of this disorder include thinking customers should purchase what we produce — regardless of what they actually want — and resisting opportunities to up-sell higher profit margin products. We saw both of these behaviors in the recent “spat” with Mexico, who initiated a ban on GMO corn beginning in 2024. Mexico softened their stance on Genetically engineered corn after being threatened by American Ag. Unfortunately, we'll take the wrong lesson from this “victory” over our number two Ag customer, who I believe will ultimately look to replace the U.S. as a corn provider. XtremeAg's Matt Swanson discusses the issue. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

A few years ago, it seemed that capital was on every corner looking for a place to invest. But even in those cash-rich days, not a lot of investors looked at Agriculture as an investment objective — aside from biological crop inputs and technology. Then there is Open Prairie, an Illinois-based private equity group deploying investor money into growing agricultural companies. Open Prairie's founder and CEO, Jim Schultz discusses the landscape of Ag venture capital, why he's bullish on Ag, and the future. Mr. Schultz also explains — in simple terms — the process of investing and how his fund works, then he shares some great illustrations citing companies you may have heard of! Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

Luke Roush was just a kid when I met him, now he's managing a diversified Indiana farming operation with his father. We talk about skill sets, strengths, weaknesses, employee management, growth, money, the future, and more. What does Luke see from his perspective? Where are the challenges, and where are the opportunities? How does technology adoption favor his generation? What concerns do the next generation of farmers have? Most importantly, what excites tomorrow's farmers? It's all here! Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

A shovel full of soil contains billions of microbes, thousands of bacteria, and a biological complexity we're only beginning to understand. With the advent of soil sampling, we've generally tossed out macronutrients in large quantities and started to look at micronutrients. But we've not done much when it comes to predicting pathogens. So, we've either treated unnecessarily for disease and pathogens, or we've suffered yield loss oblivious to the pathogenic pressure. Those days are done — or at least they can be. Mike Tweedy with PatternAg explains Predictive Agronomy. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com

More than half the states in the U.S. are considering “right-to-repair” laws according to a recent article. Legislation at the federal level is being pushed by Montana senator Jon Tester. Pushers of “right-to-repair” regulation position themselves as victims of big equipment companies. Big equipment companies, on the other hand, claim they have the right to void warranties if owners put the wrenches to their increasingly sophisticated machines and, in doing so, make a mess. Ultimately, I believe this issue will resolve itself as equipment gets increasingly complex and as the ownership model morphs into more of a subscription. Fred Simkin, right-to-repair proponent and engineer joins me for a discussion (and occasional disagreement) on the subject. Sponsored by Pattern Ag pattern.ag, AGvisorPRO getagvisorpro.com, and Truterra truterraag.com