Purpose 360

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Business is an unlikely hero: a force for good working to solve society's most pressing challenges, while boosting bottom line. This is social purpose at work. And it's a dynamic journey. Purpose 360 is a masterclass in unlocking the power of social purpose to ignite business and social impact. Host…

Carol Cone On Purpose


    • May 20, 2025 LATEST EPISODE
    • every other week NEW EPISODES
    • 41m AVG DURATION
    • 238 EPISODES
    • 1 SEASONS


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    Latest episodes from Purpose 360

    Giving It All Away for Good with Newman's Own Foundation

    Play Episode Listen Later May 20, 2025 30:37


    If you've ever put a Newman's Own salad dressing into your grocery cart, congratulations! You've made a charitable donation. That's because Newman's Own Foundation owns the food company outright and directs 100% of profits to the foundation's philanthropic initiatives. What began as actor Paul Newman's holiday gift—homemade dressing in old wine bottles—has grown into a $600 million force for good. Guided by the late actor's generosity, the foundation continues to give it all away, staying true to its founding mission to nourish and transform the lives of children who face adversity.We invited Alex Amouyel, President and CEO of Newman's Own Foundation, to talk about the foundation's success and how it's sharpening its focus, building strategic partnerships, and doubling down on impact measurement. She shares how Newman's Own Foundation is not only nourishing children but helping the entire philanthropic ecosystem thrive by funding resilience-building camps through the SeriousFun Children's Network, fighting for food justice in schools via grantees like FoodCorps, and launching initiatives like the “100% for Purpose Club.” This work goes far beyond philanthropy: “When you get the intersection right of aligning to your mission and to your superpowers, you are living your purpose.”Listen for key insights on:Impact measurement, monitoring, and evaluationLeveraging influence and partnerships to multiply donation impactFocusing philanthropic investments on a core mission to achieve greater success Resources + Links:Alex Amouyel's LinkedInNewman's Own FoundationPaul NewmanNewman's Own Foundation Impact (00:00) - Welcome to Purpose 360 (00:14) - Meet Alex Amouyel, Newman's Own (02:19) - Alex's Background (05:31) - Origins (08:45) - Stories About Paul (12:47) - SeriousFun Network (15:35) - Response (16:04) - Taking Stock (18:42) - Measurement (20:37) - Food Corps (23:25) - Paul's Hundredth Birthday (24:13) - Other Programs (26:47) - Living Your Purpose (28:17) - In Three Years (28:44) - Last Thoughts (29:07) - Wrap Up

    The Heart of Sustainable Business with Paul Polman

    Play Episode Listen Later May 6, 2025 36:57


    In turbulent times marked by economic volatility, environmental breakdowns, and widespread distrust, what we're experiencing may feel unprecedented—but we've been here before. And as Paul Polman reminds us in his milestone conversation with Carol Cone, we are not without a compass. Paul, the former CEO of Unilever, is one of today's most respected voices in sustainable leadership. He joined the 200th episode of Purpose 360 not to sugarcoat the challenges, but to ground us in enduring truths.Paul's insights are rooted both in strategy and humanity. He speaks of sustainability as the “heart of business,” where values like dignity, compassion, and the Golden Rule are guiding principles. He urges leaders to develop their own “inner core” to build resilient businesses but also resilient selves—emotionally, mentally, and spiritually. And he reminds us that real leadership today means moving from “human doings” back to human beings. Business, he says, must be structured to serve—anchored in long-term purpose and in solidarity with both people and planet.At its core, Paul's message to leaders and companies is both visionary and deeply grounded. He challenges companies to stop whispering behind closed doors and instead step forward together with clarity, courage, and moral conviction. The future, he believes, belongs to those who act with heart. And in a world that often feels fractured, Paul's voice is a steady reminder that it's our shared humanity—and our willingness to serve others—that will lead us through.Listen for key insights on why:“Soft” values are the most strategic and essentialBusiness must serve humanity (not the other way around)Successful leadership starts from withinSilence to political changes is not a neutral position Resources + Links:Paul Polman's LinkedInPaul Polman's WebsiteNet PositiveIMAGINEPaul's Reflection on the Passing of Pope Francis (00:00) - Welcome to Purpose 360 (00:13) - Episode 200 with Paul Polman (02:40) - About Paul (05:03) - Personal Purpose (07:20) - POV on What's Happening Today (10:15) - Optimistic Outlook (12:41) - Being Authentic to Values (14:19) - Pope Francis (17:15) - Leaders (21:21) - What to Do When Attacked on DEI or ESG (24:28) - Moving the Boundaries (27:23) - Role of Employees (28:36) - Conscious Quitting Results (30:04) - Role of Humanity (32:29) - Last Thoughts (34:46) - Wrap Up

    Powering Resilience in the Face of Disasters

    Play Episode Listen Later Apr 22, 2025 29:58


    With the frequency and intensity of natural disasters rising, companies are increasingly stepping up to play a role in relief and recovery. But while any financial aid is beneficial to and appreciated by responders and impacted communities, lengthy grant approvals, short-term funding, and rigid spending restrictions can unintentionally hinder responders instead of helping them.We invited Amy Strecker, President of Duke Energy Foundation, to discuss how corporate foundations can best serve impacted communities after a disaster. Duke Energy Foundation is a leader in disaster response, prioritizing rapid aid, sustained recovery, and employee engagement. By fostering strong partnerships with local organizations and prioritizing both immediate relief and long-term rebuilding, Duke Energy Foundation ensures that communities are not just recovering—but emerging stronger and more resilient.Disasters test the strength of communities, but they also reveal the power of collective action. Duke Energy Foundation's approach demonstrates that when businesses step up with urgency, flexibility, and a long-term vision, they don't just help communities rebuild—they help them thrive.Listen for key insights on:Grantmaking strategies for disaster responseBarriers a grant can create to a nonprofit organization and how to avoid creating themMobilizing employees—regardless of their role—in disastersBuilding strong partnerships before disaster strikesResources + Links:Amy Strecker's LinkedInDuke Energy FoundationDuke Energy Foundation commits $1 million to support communities impacted by Hurricane HeleneDuke Energy Line Worker Training (00:00) - Welcome to Purpose 360 (00:13) - Meet Amy Strecker from Duke Energy (04:31) - The Foundation and Duke's Purpose (06:38) - Leadership During Hurricane Season (09:46) - Supporting Grantees (11:27) - Story (13:37) - Working as a Whole Team (15:55) - Line Worker Program (18:01) - Integration (19:40) - Hyperlocal (20:47) - Wins Together (21:47) - Being More Effective (23:52) - Rural (25:12) - Last Thoughts (27:07) - Younger Generations (28:14) - Wrap Up

    A Defining Moment for Inclusion

    Play Episode Listen Later Apr 8, 2025 32:33


    The momentum behind diversity, equity, and inclusion (DE&I) came to an abrupt halt at the start of the year. DE&I initiatives once championed as a force for workplace equity and growth are now being condemned, sidelined, and stripped of their visibility—at least until political winds shift again. But at what cost?We invited Margaret Spence, an expert and advocate for transformative and inclusive change, to discuss the cost of these reduced investments and what organizations can do to respond. Margaret motivates leaders to not focus on the term “DE&I,” but on what inclusion truly means for a culture, a workplace, and our collective future. Companies must shift from performative actions to unshakable and deeply embedded commitments that are designed to withstand political and economic turbulence.Margaret reminds us that the next generation deserves better than what we are willing to give it today. It is up to all of us—companies, employees, and communities—to ensure that the workplaces of tomorrow do not regress but instead rise to meet the promise of true inclusion. The question is not whether DE&I will survive, but whether we are willing to fight for the future it represents.Listen for key insights on:Shifting language away from traditional DEI termsHow individuals—and not just corporations—can advance inclusionThe threat of AI to workplace equity Resources + Links:Margaret Spence's LinkedInMargaret Spence on Episode 165 of Purpose 360Margaret Spence's WebsiteNew York Times: These Words Are Disappearing in the New Trump Administration (00:00) - Welcome to Purpose 360 (00:13) - Margaret Spence on DEI (02:40) - Margaret's Background (04:31) - Her Purpose (05:55) - Passion, Purpose, and Value (07:30) - Challenges in Diversity (10:48) - Fad with Shallow Roots (12:13) - Current Landscape (14:18) - Major Impacts (15:24) - 25% (17:22) - NYT Report (19:34) - What Language to Use (23:22) - What You Can Do (24:53) - Those Standing Up (26:42) - Dismantling Contracts (27:16) - Last Thoughts (30:46) - Wrap Up

    Rapid Response When Disaster Strikes with Truist Foundation

    Play Episode Listen Later Mar 25, 2025 27:13


    In 2020, the newly founded Truist Foundation was defining its philanthropic priorities when the COVID-19 pandemic changed everything. The Foundation quickly pivoted to provide rapid response support, setting up an open grant application portal and deploying an initial $25 million—which later doubled to $50 million—to provide critical relief to communities hit the hardest. This approach not only solidified Truist Foundation's commitment to community care but also laid the groundwork for how it would address future crises with urgency, empathy, and impact.This strategy became crucial when Hurricane Helene hit Western North Carolina in 2024, leaving 250,000 homes impacted across 39 counties. Truist Foundation, alongside the broader company, responded with a $700 million commitment to long-term recovery in the region. From immediate essentials like water and supplies to innovative support like mobile showers for impacted residents, Truist ensured aid went beyond financial assistance.We invited Lynette Bell, President of Truist Foundation, to discuss how Truist's commitment to disaster relief has evolved since the pandemic, the lessons learned along the way, and how their work continues to uplift communities with care, dignity, and long-term support.Listen for key insights on:The benefit of rapid response philanthropy when disasters hitHow to adapt philanthropic strategy in real time to meet urgent community needsHow Truist Foundation's work generates business valueResources + Links:Lynette Bell's LinkedInTruist FoundationTruist Foundation Grant ApplicationTruist Cares for Western North CarolinaInspire Awards (00:00) - Welcome to Purpose 360 (00:13) - Truist Foundation's Lynette Bell (01:52) - Lynette's Background (05:56) - The Name ‘Truist' (07:23) - Developing Purpose (08:11) - Heritage and Culture (10:50) - Grant Focus (13:39) - Humanity and Grace (16:59) - Long-Term Commitment (18:25) - Center for Disaster Philanthropy (19:46) - Inspire Awards (23:36) - ACCP 2023 Trailblazer Purpose Award (24:04) - Creating Business Value (24:45) - Last Words (25:22) - Wrap Up

    Investing in Sustainability-First Consumer Brands with The Craftory

    Play Episode Listen Later Mar 11, 2025 23:25


    Changemakers from One Young World SeriesHost Carol Cone interviews Elio Leoni Sceti, co-founder of The Craftory, a mission-driven investment firm focused on responsible consumer packaged goods (CPG). Elio shares insights into The Craftory's approach to funding purpose-led brands that embed sustainability and social impact at their core. He discusses the evolution of consumer consciousness, the challenges of scaling ethical brands, and the importance of integrating responsible practices into a company's DNA rather than treating them as a marketing afterthought. For young changemakers, he emphasizes the power of bold thinking, strategic focus, and perseverance in building businesses that drive meaningful impact.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Elio Leoni Sceti's LinkedInThe CraftoryOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World Series (01:30) - Meet Elio Leoni Sceti (02:46) - The Craftory (05:38) - Purpose or Sustainability on the Label (07:03) - Authenticity (07:46) - Connecting (09:16) - Categories (11:07) - Identifying Potential (12:22) - Great Examples (13:50) - Consumers Today (16:13) - Plastics Issue (18:20) - Searching at One Young World (19:00) - Providing Counsel (21:05) - Last Word (22:00) - Wrap Up

    From Gold Medals to Championing Change with The Beast Foundation

    Play Episode Listen Later Feb 25, 2025 18:09


    Changemakers from One Young World SeriesHost Carol Cone interviews Tendai Mtawarira, also known as "The Beast," a renowned rugby player and gold medalist from South Africa. Tendai shares insights from his illustrious rugby career and his inspiring work with The Beast Foundation, which he founded to give back to the next generation. He discusses his commitment to empowering youth across Africa through education, sports, and leadership development, highlighting programs like "Lead Like a Girl," aimed at supporting young girls from marginalized communities.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Tendai Mtawarira's LinkedInThe Beast FoundationLead Like a GirlOne Young World (00:00) - Welcome to Purpose 360 (01:29) - Meet Tendai Mtawarira (02:24) - Tendai's Career (03:44) - The Beast Foundation (05:09) - Favorite Moments in the Foundation (05:38) - Lead Like a Girl (07:02) - For Sponsors (08:05) - Current Partners (09:07) - Advice and Reception (10:09) - Lessons from Rugby (12:54) - Suggestions for Young Listeners (14:14) - Suggestions for Leaders (15:40) - Last Thoughts (16:35) - Wrap Up

    Thorn's Mission to End Online Child Exploitation

    Play Episode Listen Later Feb 11, 2025 36:59


    Child sexual abuse online is a devastating global health crisis that has grown exponentially over the last decade. Thorn, a nonprofit focused on combating this crisis, reveals that the number of reported child sexual abuse files in the U.S. alone surged from 450,000 in 2004 to more than 90 million by 2022. This alarming increase highlights the urgency to address the pervasive and harmful impact of online predators, which will affect nearly 70% of youth by the time they finish high school. The need for robust technological interventions and awareness is more critical than ever to safeguard children in the digital age.We invited Julie Cordua, CEO of Thorn, to discuss the nonprofit's innovative approach, which combines technology and social research to create solutions that help detect and mitigate online child abuse. Julie emphasizes the importance of collaboration with tech platforms and the critical role of parental guidance in fostering safe online environments for children. Her insights shed light on the multifaceted efforts required by companies and parents to tackle this issue.Listen for insights on:How technological solutions are empowering tech companies to detect and combat online child sexual abusePractical advice on how to have open, non-judgmental conversations with children about online safetyImportance of collaboration between nonprofits, tech companies, policymakers, and communities to create a safer online environment for childrenResources + Links:Julie Cordua's LinkedInThorn websiteSafer PlatformNoFiltrSolutions for Parents (00:00) - Welcome to Purpose 360 (00:13) - Thorn (01:35) - Julie Cordua's Background (03:35) - What Thorn Does (06:05) - The Numbers (07:39) - Example Story (11:32) - Thorn's Tools (12:55) - Response (14:49) - Advice for Parents (18:28) - Practice Conversation (21:39) - Regulatory Actions (22:58) - Youth Innovation Council (24:31) - NoFiltr (25:44) - AI's Impact (28:48) - What's Next (30:58) - Staying Motivated (33:26) - Last Thoughts (35:20) - Wrap Up

    The JUST 100 and What Americans Want from Business

    Play Episode Listen Later Feb 4, 2025 28:40


    In today's business landscape, companies are judged not just by their financial performance but by how well they meet the expectations of the public. People want businesses to pay fair wages, invest in their employees, support communities, and act with integrity. JUST Capital has spent the past decade tracking these expectations and measuring how well companies live up to them, ultimately creating a powerful framework for evaluating responsible business practices.We invited Martin Whittaker, CEO of JUST Capital, to speak about the organization's Americans' Views on Business survey and the 2025 JUST 100 rankings. This year's survey findings reveal that, despite political polarization, Americans agree that companies should create value for all stakeholders, including workers, customers, communities, and the environment. And with the JUST 100, Hewlett Packard Enterprise topped the JUST 100 list for the second year in a row, serving as a reminder that companies that prioritize stakeholder value are performing better in the market.Listen for key insights on:What to learn from the companies topping the 2025 JUST 100 listKey trends on the growing demand for transparency, ethical decision-making, and worker investmentHow corporate leadership is evolving in response to public expectationsResources + Links:Martin Whittaker's LinkedInJUST Capital2025 JUST 100 ListAmericans' Views on Business survey (00:00) - Welcome to Purpose 360 (00:13) - JUST Capital (02:49) - Martin's and JUST Capital's Background (06:22) - Getting Feedback (09:41) - 2025 JUST 100 Winner (10:51) - Top 3 (12:09) - Leadership and Culture (14:49) - Navigating Today's Complex World Justly (17:38) - Working Hard on Purpose (20:10) - Surprisingly Robust (20:43) - Just Investments (24:19) - Last Word (27:28) - Wrap Up

    Corporate Purpose in a Post-Election U.S.

    Play Episode Listen Later Jan 28, 2025 30:52


    In today's polarized political climate, companies are facing an increasingly complex challenge: how to navigate Americans' diverse and contrasting beliefs. With a new presidential administration now in place, businesses are grappling with whether to step up involvement, stay quiet about social impact initiatives, or even scale back. The latest research from Carol Cone ON PURPOSE and The Harris Poll offers insights into the American public's evolving expectations for corporate purpose.We invited Wendy Salomon and Charlie Spinale from The Harris Poll to discuss the new research alongside host Carol Cone. With nearly half of Americans saying companies should take a larger role in social issues under the new administration, Salomon, Spinale, and Cone share recommendations for how companies can advance progress for authentic social issues. With these research insights, companies can navigate the fine line between action and overreach, fostering trust and driving societal impact in a way that unites rather than divides​.Listen for key insights on:Why mental health is a top priority, and the role companies can play through policies, resources, and supportive workplace cultures.Why caring for seniors is a key issue for employees, consumers, and communities and how companies can address these concerns.The importance of engaging thoughtfully and how to avoid generic proclamations and instead focus on actionable initiatives that reflect a company's values.Resources + Links:Wendy Salomon's LinkedInCharlie Spinale's LinkedInSustainable Brands: Corporate Purpose in a Post-Election US: A Call for Continued LeadershipEPiQ: Employee Purpose iQ (00:00) - Welcome to Purpose 360 (00:13) - Harris Poll and CCOP Research (01:55) - Meet Wendy and Charlie (02:44) - Wendy's Background (03:33) - Charlie's Background (04:33) - Methodology (06:28) - First Major Finding (08:09) - Breaking Down Segmentation (10:48) - What to Support (13:06) - Health and Wellbeing (18:09) - Political Gap (20:38) - A Longer View (21:59) - Other Recommendations (26:00) - Last Thoughts (29:01) - Wrap Up

    2025 Purpose Predictions

    Play Episode Listen Later Jan 7, 2025 39:26


    Every year, we consult with the leading voices in social impact, purpose, and sustainability and ask that they share their predictions for what lies ahead in 2025. From technological advancements and evolving corporate responsibilities to a new U.S. presidential administration and cut-backs in DEI investments, these experts share their perspectives on the future of purposeful work.We invited Justina Nixon-Saintil, Chief Impact Officer at IBM; Martin Whittaker, CEO of JUST Capital; Caryl Stern, Managing Director at LionTree; and Jennifer Lawson, CEO of Keep America Beautiful, to share their predictions for 2025. Each brings a unique perspective shaped by their experience in social impact, corporate responsibility, and sustainability. Together, they explore the challenges and opportunities ahead, including how purpose-driven organizations can create meaningful change in the new year.Listen for insights on:AI's transformative potential to improve education, community engagement, and nonprofit workWhy it's urgent that businesses move beyond superficial commitmentsDisability inclusion as a critical aspect of DEIHow collective action can help address environmental issuesResources + Links:Justina Nixon-Saintil's LinkedInJustina Nixon-Saintil's Purpose 360 Podcast EpisodeMartin Whittaker's LinkedInMartin Whittaker's Purpose 360 Podcast EpisodeCaryl Stern's LinkedInCaryl Stern's Purpose 360 Podcast EpisodeJennifer Lawson's LinkedInJennifer Lawson's Purpose 360 Podcast Episode (00:00) - Welcome to Purpose 360 (00:13) - 2025 Purpose Predictions (01:02) - Justina Nixon-Saintil (02:36) - AI and Purpose (05:59) - Advice (07:49) - Important Social Issues (10:08) - Last Word (11:06) - Martin Whittaker (11:20) - Social Issues in a Trump Administration (13:35) - Advice (15:14) - Going Backward? (17:47) - Engagement (19:49) - Last Word (21:32) - Caryl Stern (22:48) - People with Disabilities (24:30) - Advice (27:03) - Challenges (28:28) - Last Word (29:58) - Jenny Lawson (31:35) - Opportunities (32:54) - Advice (34:07) - Hands-On Volunteerism (35:16) - Important Social Issues (36:26) - Roles in a Trump Administration (37:20) - Last Word (38:17) - Wrap Up

    A Call to Action for Global Changemakers with United Way Worldwide

    Play Episode Listen Later Dec 17, 2024 21:54


    Changemakers from One Young World Series Host Carol Cone interviews Angela F. Williams, President and CEO of United Way Worldwide, at the One Young World Summit in Montreal. Angela shares her dynamic career journey, spanning roles as an Air Force Judge Advocate, federal prosecutor, and nonprofit leader. She highlights United Way's transformative efforts, including its new global app, thrHIVEr, aimed at mobilizing young professionals to drive community impact. Angela discusses her vision for empowering changemakers, addressing urgent global issues like education and period poverty, and preparing the next generation of leaders through initiatives like the Next Gen Leaders program.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Angela F. Williams' LinkedInUnited WayThrHIVErOne Young World (00:00) - Welcome to Purpose 360 (01:30) - Meet Angela F. Williams, United Way Worldwide (01:53) - Angela's Background (03:37) - Why at OYW (07:38) - Where the Funds Go (10:45) - Time to Develop (11:37) - Advice for Young Leaders (12:23) - Advice for Leaders (14:22) - Important Social Issues (16:41) - 5 Year Goals (18:27) - AI in a Purpose-Driven World (19:54) - Last Word (20:56) - Wrap Up

    Tackling Preventable Health Crises with Project Oscar

    Play Episode Listen Later Dec 3, 2024 33:29


    Changemakers from One Young World SeriesHost Carol Cone delves into the inspiring story of Project Oscar, a transformative initiative combating neonatal jaundice to prevent life-altering conditions. We invited Oscar Anderson, disability activist and the project's inspiration, and strategic partners Patty O'Hayer from Reckitt and Her Excellency Toyin Saraki of The Wellbeing Foundation Africa. They discuss the project's global impact, including providing phototherapy lightboxes to rural hospitals in Vietnam and launching an inspiring program in Nigeria to combat jaundice. Listeners will gain insights into the power of purpose-driven partnerships, the importance of disability rights, and actionable steps to address preventable healthcare issues worldwide.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Oscar AndersonPatty O'HayerHer Excellency Toyin SarakiReckittThe Wellbeing Foundation AfricaThe Wellbeing Foundation Africa and Social Impact Partners Reckitt Launch Project Oscar: How the Power of Light Changes Lives (00:00) - Welcome to Purpose 360 (01:30) - Project Oscar (03:13) - Jaundice (13:55) - It's Evolution (19:14) - Developing the Relationship (23:40) - Advice (24:26) - Finding Something Special (31:25) - Light for Life (32:09) - Wrap Up

    Mentorship that Matters with Big Brothers Big Sisters of America

    Play Episode Listen Later Nov 19, 2024 32:25


    Every day mentorship transforms lives by opening doors for young people to reach their full potential. Yet, many overlook the profound impact that just one positive adult connection can have in empowering youth and strengthening communities. This is where Big Brothers Big Sisters (BBBS) steps in—bringing mentorship to the forefront of social change.BBBS connects youth nationwide with caring adult mentors who guide and inspire them. Through intentional matching and strong partnerships, BBBS supports mentorship programs in over 5,000 communities across the U.S., creating real opportunities for youth to thrive.We invited Artis Stevens, President and CEO of BBBS, to share his journey, from leading the organization to how he leverages partnerships to expand mentorship's impact. Through collaborations with organizations like Macy's and the NFL, Artis is bringing national attention to BBBS's mission and creating new avenues for people to get involved in mentorship.Listen for insights on:Distributing large philanthropic gifts to drive lasting, organization-wide impactFostering partnerships that generate widespread awareness and support for the organization's missionThe transformational value of and growing need for more mentorsResources + Links:Artis Stevens' LinkedInBig Brothers Big Sisters of AmericaBecome a BigMeet Big Brother Chris & Little Brother ShaneMacy's Rings in the Holidays with Big Brothers Big Sisters (00:00) - Welcome to Purpose 360 (00:13) - Big Brothers Big Sisters (01:11) - What Artis is passionate about (03:52) - Mentoring (07:35) - Littles and Bigs (10:27) - Results (12:35) - Being a Catalyst (19:16) - Partners (23:58) - Favorite Story (27:16) - Purpose in an AI-Driven World (29:03) - Last Thoughts (30:39) - Wrap Up

    Personal Purpose in the Fight for Climate and Health Equity with One Young World Ambassadors

    Play Episode Listen Later Nov 12, 2024 31:24


    Changemakers from One Young World SeriesHost Carol Cone talks with Katie Hodgetts and Dr. Adewumi Babatunde Enoch, two impactful leaders from the One Young World Summit, to discuss how personal purpose drives meaningful environmental and social change. Katie, founder of The Resilience Project, shares her journey in climate activism, emphasizing the need to support young leaders in addressing climate anxiety and burnout. Adewumi, a public health advocate from Nigeria, discusses his work with Quinta Healthcare, focusing on women's health equity through cancer screenings and education. Together, they explore how personal motivations fuel resilience and how cultivating purpose can address pressing global challenges in both health and climate action.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Katie Hodgetts' LinkedInAdewumi Babatunde Enoch's LinkedInOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World Series (01:31) - Katie Hodgetts (02:19) - Climate Change (04:28) - Resilience Project (07:34) - Finding and Engaging (09:10) - Mental Health Anxiety Around the World (09:56) - Social Media Exacerbation (11:06) - Workshops (12:52) - The Idea (14:32) - Personal Purpose (15:59) - Fueled by Anger (16:34) - The Power of Social Connectedness (17:52) - Have More Climate Anxiety (19:10) - Dr. Adewumi Babatunde Enoch (20:40) - The Summit (22:13) - Quinta Healthcare's Focus (24:17) - Scaling the Work (25:33) - The Summit (27:03) - Sponsors (28:46) - Advice (30:10) - Wrap Up

    Tackling the Roots of the Refugee Crisis with Per Heggenes

    Play Episode Listen Later Nov 5, 2024 27:31


    Changemakers from One Young World SeriesHost Carol Cone interviews Per Heggenes, former CEO of the IKEA Foundation, on his commitment to empowering refugees and addressing the global issues causing an increase in refugees, such as climate change and poverty. Per shares insights from his tenure, highlighting successful organizational and governmental programs and policies. Per also encourages young leaders to push for impactful change, asserting that businesses can be both profitable and purpose-driven, aligning with the values of today's conscious consumers.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Per Heggenes' LinkedInIKEA FoundationOne Young World (00:00) - Welcome to Purpose 360 (00:13) - Per Heggenes (01:29) - Per Heggenes' Background (03:07) - Per's Time at IKEA (04:47) - Foundation's Focus (07:50) - Programs (10:26) - One Young World Board (11:58) - Refugees (17:19) - Canada's Success (19:58) - Applying AI (22:07) - Advice for Young People (24:15) - Advice to Leaders (26:08) - Wrap Up

    Safeguarding Water through Youth-Driven Solutions with One Young World Ambassadors

    Play Episode Listen Later Oct 29, 2024 31:12


    Changemakers from One Young World SeriesHost Carol Cone speaks with two inspiring changemakers: Annie Lu, co-founder of H2Ok Innovations, and Rebecca Daniel, founder of The Marine Diaries. Annie discusses how her company uses AI and sensor technology to make manufacturing more sustainable by optimizing processes and reducing waste, water, and energy consumption. Rebecca highlights critical issues like climate change and overfishing and discusses how The Marine Diaries connects people with ocean science through storytelling and immersive experiences. Together, they offer valuable insights into the intersection of technology, environmental sustainability, and youth-driven solutions.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Annie Lu's LinkedInRebecca Daniel's LinkedInOne Young World (00:00) - Welcome to Purpose 360 (00:13) - Annie Lu (01:31) - About Annie (02:19) - H2Ok (04:31) - The Client (05:05) - Example (07:13) - Savings (07:52) - Germination (11:00) - Youth in This Space (13:09) - Advice (15:05) - Rebecca Daniel (15:20) - About Rebecca (16:05) - Marine Diaries (18:12) - Ocean Issues (18:40) - Coral Bleaching (21:42) - Other Ocean Challenges (23:17) - Awards (25:05) - Mentors (26:55) - Getting Into Conservation (28:12) - Connecting with Rebecca (28:37) - Sponsorship (29:34) - Last Word

    Global Challenges and AI Solutions with One Young World Ambassadors

    Play Episode Listen Later Oct 22, 2024 28:00


    Changemakers from One Young World SeriesHost Carol Cone speaks with three inspiring young leaders—Abideen Olasupo, Lillian Olivia Orero, and Gitanjali Rao—about their impactful work in harnessing the potential of artificial intelligence for social innovation. Abideen, co-founder of FactCheckAfrica, talks about combating misinformation in Nigeria through community engagement and fact-checking. Lillian, a gender and technology lawyer and founder, discusses her work with SafeOnline Women Kenya addressing online safety for women and girls. Gitanjali, an MIT student and innovator, shares her efforts in empowering students globally through innovation workshops. The conversation highlights the role of AI in advancing their missions and the importance of collaboration and empathy in driving positive social change.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Abideen Olasupo's LinkedInLilian Olivia Orero's LinkedInGitanjali Rao's LinkedInOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World (01:29) - Artificial Intelligence (01:57) - Introductions (08:01) - Audiences (18:38) - Reaching Out (21:59) - Entrepreneurial Advice (24:30) - Finding Partners (26:25) - Wrap Up

    Courageous Leadership for a Net Positive Future with Paul Polman

    Play Episode Listen Later Oct 15, 2024 11:46


    Changemakers from One Young World SeriesIn this debut episode, the first in an exclusive series from the One Young World Summit, Paul Polman, former CEO of Unilever and co-author of Net Positive, joins host Carol Cone to discuss the urgent need for courageous leadership in today's world. Paul shares insights on how businesses must adopt regenerative, restorative practices to address climate change and inequality, and how young leaders are key to driving this transformation. He also explores how companies can move beyond corporate social responsibility to embrace a "net positive" approach, where they give back more than they take.This episode is part of our multi-episode series featuring some of the world's most influential changemakers who attended the 2024 One Young World Summit, a global forum that brings together young leaders from 190+ countries to accelerate social impact.Resources + Links:Paul Polman's LinkedInNet Positive“Stakeholder Capitalism Still Makes Business Sense” (Harvard Business Review)One Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World • Paul Polman (02:11) - Book Update (04:06) - Most Important Question Asked at Conference (05:09) - Purpose Progress (06:54) - Being More Courageous (09:04) - Gen Z Leaders (10:31) - Wrap Up

    20 Years of Inspiring Better Futures with PNC

    Play Episode Listen Later Oct 8, 2024 30:40


    In 2004, the PNC Foundation was faced with a challenge: it had focused grantmaking on meeting the unique needs of the communities in the company's 12 markets. While this enabled custom solutions to local challenges, the PNC Foundation struggled to clearly articulate the impact its philanthropy was driving.Recognizing the need to align grantmaking with one cause, the PNC Foundation first turned to employees for input. Overwhelmingly, employees expressed a passion for early childhood education. This led to the launch of PNC Grow Up Great, a $500 million, multi-year, bilingual initiative aimed at preparing children from birth to age five for success in school and life. Fast forward to today, Grow Up Great is celebrating its 20th anniversary, having positively impacted more than 10 million children through grants and educational programs across the U.S.We invited Sally McCrady, Chair and President of the PNC Foundation, to share how Grow Up Great has sustained lasting impact over two decades. She highlighted the program's strategic direction, driven by strong leadership engagement, active employee volunteerism, and a commitment to asking, “Is this going to help children?” By staying true to this mission and fostering a culture of service, Grow Up Great has become a powerful force for early childhood education, inspiring long-term success both within PNC and in the communities it serves.Listen for insights on:Managing a philanthropic initiative so it remains relevant and impactfulWorking alongside and supporting partners in growing their capabilities and offeringsEngaging employees through skills-based volunteerism Resources + Links:Sally McCrady's LinkedInGrow Up GreatGrow Up Great Advisory Council and PartnersDonors Choose (00:00) - Welcome to Purpose 360 (00:13) - PNC • Sally McCrady (01:48) - About Sally and PNC (04:04) - Genesis of PNC Grow Up Great (09:06) - Volunteerism (12:26) - Structure (15:12) - Recruiting (16:31) - What's Next? (19:51) - Long Term (21:47) - Structural Elements (25:23) - Flash Funding (26:06) - Purpose in an AI-Driven World (27:31) - Last Thoughts (28:36) - Wrap Up

    The Secret to Lasting Philanthropy with the My Special Aflac Duck®

    Play Episode Listen Later Sep 24, 2024 36:45


    Aflac is proving that a well-crafted philanthropic initiative can thrive by continuously adapting to the evolving needs of those it serves. Launched in 2018 as part of Aflac's Childhood Cancer Campaign, My Special Aflac Duck® is a soft and cuddly companion that was designed to support children undergoing cancer treatment by helping them prepare for medical procedures, express their emotions, and engage in distraction therapy. Created with input from child life specialists and psychologists, My Special Aflac Duck® offers a range of interactive features—from medical play accessories to calming Soundscapes—all aimed at making a child's journey through treatment more manageable.Aflac's commitment to My Special Aflac Duck® has not waned since the initiative's launch. Instead, Aflac has continued to distribute the medical companion to pediatric cancer patients (at no cost to them) and has evolved it to support children with sickle cell disease, another population facing long, difficult treatments.We invited two Aflac executives who worked on the duck's development to speak to the program's success and evolution: Jon Sullivan, Director of Corporate Communications, and Buffy Swinehart, Senior Manager of Corporate Social Responsibility. They share insights on how companies can sustain and grow their social impact efforts and remain true to their mission while making a real difference.Listen for insights on:How to pitch philanthropic opportunities to a CEODeveloping a public and philanthropic initiative that can stand up to scrutiny in public relationsThe importance of grounding philanthropic initiatives in data and researchResources + Links:Jon Sullivan's LinkedInBuffy Swinehart's LinkedInMy Special Aflac Duck®This robot duck eases children through cancer treatmentsParents and Caregivers Report a Reduction in Anxiety and Distress in Young Cancer Patients Using the My Special Aflac Duck® (00:00) - Welcome to Purpose 360 (00:13) - Aflac (01:09) - Meet Jon and Buffy (05:08) - MSAD's Origin Story (09:18) - Describing the Duck (14:35) - Initial Rollouts (19:00) - Sickle Cell Duck (20:29) - Other Innovations (21:50) - Research and Credibility (23:50) - Stories (26:57) - Advice for Authentic Ideas (32:30) - Purpose in an AI-Driven World (33:17) - Last Thoughts (35:11) - Wrap Up

    A Match Made from a Shared Vision with Whirlpool Foundation and The Washing Machine Project

    Play Episode Listen Later Sep 10, 2024 28:11


    Sixty percent of the global population handwashes their clothing in rivers, streams, and buckets. While living and volunteering in a remote village in India, Nav Sawhney witnessed firsthand the immense burden this chore placed on women like his neighbor Divya. Determined to find a solution, Nav returned to the UK, founded The Washing Machine Project (TWMP), and created the manual "Divya" washing machine. However, TWMP faced challenges scaling its impact to reach more people who desperately needed it.Meanwhile, in the United States, the Whirlpool Foundation had developed a similar off-grid manual washing machine, recognizing that this same laborious task deepens social inequities and stunts personal advancement. With the vast resources of Whirlpool engineers, the Foundation was well-equipped to produce these machines yet struggled to find an effective distribution method.The subsequent, serendipitous collaboration between TWMP and the Whirlpool Foundation is yielding incredible impact at scale. We invited Nav Sawhney, Founder of TWMP, and Deb O'Connor, Managing Director of the Whirlpool Foundation, to speak about the origin of their "one plus one equals three" relationship, their human-centric approach to Whirlpool employee engagement, and the significant “unlock” their work together will have on women and girls worldwide, including Nav's friend Divya and her family.Listen for insights on:The “Washing Divide” and its impact on inhibiting economic growth and social inequalityIntroducing employees to a social issue and inviting them to be part of the solutionBalancing empathy and action when working directly with beneficiariesResources + Links:Deb O'Connor's LinkedInNav Sawhney's LinkedInSustainable Brands: How Whirlpool, Washing Machine Project Are Bridging ‘the Global Washing Divide'Meet the Divya Washing Machine (00:00) - Welcome to Purpose 360 (00:13) - Whirlpool (02:02) - Meet Deb and Nav (04:51) - Washing Machine Project (05:48) - First Reaction (08:11) - Global Washing Divide (09:29) - Design (11:44) - The Name (15:44) - Kolams (16:46) - Insights to These Relationships (17:51) - Employee Involvement (19:00) - Committment (20:20) - Reception (22:34) - Number of Machines (23:42) - Purpose in an AI-Driven World (25:03) - Final Thoughts (26:49) - Wrap Up

    Banking on a Sustainable Future with Walden Mutual Bank

    Play Episode Listen Later Aug 27, 2024 34:36


    Every day, we make small decisions to lead more sustainable lives. These choices reflect a growing awareness of the impact humans have on the planet. Yet when it comes to banking, many overlook the influence our choice of financial institution can have on the environment and in our communities. Where we choose to save and invest our money can align with—or work against—our personal values. This is where Walden Mutual Bank comes in, offering an opportunity to make a more conscious and positive impact through everyday financial choices.Walden Mutual Bank is driven by a mission to support the sustainable growth of local communities. The bank offers consumer savings accounts, grow local accounts, and CDs which fund loans for local sustainable food, farm, and community businesses across New England and New York, enabling customers to contribute to a healthier, more resilient regional economy.We invited Charley Cummings, Founder and CEO of Walden Mutual Bank, to share his insights on building a reputable banking institution in a mutual structure and how it has successfully funded underrepresented borrowers—all while supporting a sustainable regional economy.Listen for insights on:How traditional business can implement a mutual structureHow this funding approach enables businesses with distinct ecological priorities to secure specialized loansServing underrepresented businesses and borrowersResources + Links:Charley Cummings' LinkedInWalden Mutual BankUnderstanding What “Mutual” MeansPartner Story: A.R.C. Shellfish HatcheryPartner Story: Carl King, Vermont Natural Beef and Kingston Place (00:00) - Welcome to Purpose 360 (00:13) - Walden Mutual Bank with Charley Cummings (01:40) - Charley's Background (05:29) - Investors (11:09) - Stories of Beneficiaries (16:49) - Risk and Relationships (21:09) - More Loan Data (23:06) - Depositors (25:24) - Long-Term Vision (28:18) - Customer Base (28:54) - The Banking Industry (30:38) - Last Thoughts (33:00) - Wrap Up

    You're Invited to the Greatest American Cleanup with Keep America Beautiful

    Play Episode Listen Later Aug 13, 2024 30:01


    In 2026—two years from now—the United States will celebrate its 250th birthday, making it the perfect time to show America some love by sprucing up neighborhoods across the country. Since 1953, the nonprofit Keep America Beautiful has been inspiring and working alongside people nationwide to beautify their communities.Keep America Beautiful is inviting everyone to join the Greatest American Cleanup. In addition to calling upon individuals, families, clubs, and community groups, Keep America Beautiful is rallying 25,000 local governments and leaders across the country to commit to a declaration of independence from litter, calling on everyone to plant trees, clean up litter, and improve recycling practices. Importantly, this effort transcends party lines, bringing people together in a time of political divisiveness to pursue a common goal.We invited Jennifer Lawson, President and CEO of Keep America Beautiful, to introduce the Greatest American Cleanup and share how the organization will inspire people to contribute to a cleaner, greener, and more beautiful country.Listen for insights on:How you can get involved in the Greatest American CleanupMaintaining relevance and impact as a nonprofit for 70+ yearsPositioning and leading an organization that transcends partisan dividesResources + Links:Jennifer Lawson's LinkedInThe Greatest American CleanupMLK Community ImprovementKeep America Beautiful's Do Beautiful Things Podcast (00:00) - Welcome to Purpose 360 (00:13) - Keep America Beautiful (03:15) - Jenny Lawson's Back Story (04:55) - KAB's Purpose and Legacy (05:56) - Misperceptions (07:46) - Vision (08:47) - Being Purple (10:20) - Getting Outside (11:49) - America's 250th Birthday Plans (14:35) - Companies Involved (16:17) - MLK Corridors (18:02) - Overall Drivers (20:27) - Keeping It Relevant Over Time (24:24) - Looking Forward (25:22) - Action Steps (27:20) - AI and Purpose (27:59) - Last Thoughts (28:31) - Wrap Up

    The New Face of Sports is Embracing Purpose

    Play Episode Listen Later Jul 30, 2024 33:36


    The COVID-19 pandemic forced a reevaluation of many aspects of society, and the sports industry was no exception. Deemed "non-essential," professional sports and recreational activities ground to a halt — in one instance, in the middle of a professional game. This classification served as a wake-up call: if sports wanted to remain relevant, it would need to evolve and adapt.We invited Neill Duffy, Chief Executive & Founder at 17 Sport, the world's first sports impact company operating at the intersection of sport, business, and purpose, to discuss this necessary evolution and how industry leaders have driven progress. Neill highlights the transformative potential of the sports industry, noting examples of how athletes, sporting goods companies, and events like the Olympics and Paralympics are driving social and environmental progress. From breaking barriers for underrepresented groups to incorporating sustainable practices at major events, the industry is showing that it can be a catalyst for positive change.Listen for insights on:Progress and impact from the International Olympic Committee's Agenda 2020+5Sustainability planning ahead of the Paris OlympicsThe evolution of storytelling in sports activationSpecific examples of sporting events and companies embracing social and environmental strategiesResources + Links:Neill Duffy's LinkedInLegacy Sport: How to Win at the Business of Sport in the Age of Social GoodAllianz MoveNowAthletes for GoodThe Ocean Race: Racing with PurposeAdidas Breaking Barriers (00:00) - Welcome to Purpose 360 (00:13) - 17 Sport • Neill Duffy (01:49) - Neill's Background (03:35) - Why 17 Sport? (04:12) - Definition of Purpose (04:47) - Olympics (06:58) - Purpose and the IOC (11:53) - Accelerating the Shift (13:47) - Who's Leading (15:49) - SuperBowl (20:26) - 17 Sports Initiatives (25:42) - The Athletes (28:04) - Behind the Athletes (29:51) - Lightning Round (31:38) - Last Thoughts (32:20) - Wrap Up

    Making a Difference On and Off the Field with ESPN

    Play Episode Listen Later Jul 16, 2024 29:20


    Countries around the world are anticipating the start of the Paris Olympics, a celebration of the unifying power of sports.For many, an introduction to sports begins at a young age. From participating in a sport to watching games with family, sports plays a pivotal role in shaping youth, teaching invaluable life skills such as teamwork, leadership, and resilience and encouraging healthy lifestyles through active play. But unfortunately, children are dropping out of sports at alarming rates. Not only does this impact their lifelong health, but it influences whether children will grow up to become sports fans.We invited Kevin Martinez, Vice President of Corporate Citizenship at ESPN, to highlight programs central to ESPN's mission to serve sport fans anytime, anywhere. Kevin discusses several of ESPN's programs, including Don't Retire, Kid; Foundation V; and ESPN's partnership with Special Olympics, and highlights ESPN's aim to support and nurture both athletes and fans, reinforcing the idea that sports are for everyone.Listen for insights on:The business and community value of investing in sportsBusiness areas that corporate citizenship professionals need to be aware of to expand their impact and make the business case for social impactMaintaining connections and communication with other corporate citizenship professionals to drive greater overall impactResources + Links:Kevin Martinez's LinkedInESPN x Special OlympicsV FoundationThe Emperor of All MaladiesDon't Retire, Kid (00:00) - Welcome to Purpose 360 (00:13) - ESPN's Kevin Martinez (01:09) - Kevin's Background (04:14) - Intuition (06:53) - Sports (08:06) - ESPN's Purpose (09:30) - Programmatic Work (12:48) - Kids in Sports (16:40) - Equity in Sports (20:27) - Olympics (22:23) - Last Thoughts (25:03) - Purpose and AI (27:56) - Wrap Up

    Mobilizing the Power of Purpose with StrawberryFrog

    Play Episode Listen Later Jul 2, 2024 35:03


    What does purpose have to do with movements? StrawberryFrog, a movement marketing agency, were faced with this question when clients came to them with a purpose statement but were unsure how to activate it. This led to a pivotal realization: purpose activation is essentially a movement, where a group of people rally around a shared purpose to drive change.Inspired, StrawberryFrog decided to enter the purpose field, focusing on mobilizing employees and consumers around a purpose, in addition to conducting innovative research. Their primary research tool, the first-of-its-kind Purpose Power Index (PPI), empirically measures how well companies activate purpose at the core of their business. The PPI reveals key insights, from what drives purpose to how it enhances employee engagement and retention. We invited Chip Walker, Head of Strategy, to share key insights from StrawberryFrog's work and research with purpose, highlighting the transformative power of purpose and showing that, when companies move beyond merely defining their purpose to actively living it, they can ignite powerful internal and external change.Listen for insights on:The primary drivers of purposePurpose's role on an employee's hierarchy of needsKey purpose gaps at organizationsStrategies for measuring purpose internally and externallyResources + Links:StrawberryFrogPurpose Power IndexStrawberryFrog Case Studies (00:00) - Welcome to Purpose 360 (00:13) - StrawberryFrog (01:54) - Chip's Background (04:11) - Movement Marketing (06:29) - Relationship with Work (06:49) - Favorite Client (09:58) - Purpose, Merger, and New Brand (11:58) - Internal Activation (16:02) - Purpose Power Index (21:12) - Metrics (24:45) - Purpose Gap (26:27) - Measurement (28:38) - Convincing the C-Suite (29:50) - Purpose in an AI World (31:42) - Last Word (33:40) - Wrap Up

    Unlocking Workforce Neurodiversity with Ultranauts

    Play Episode Listen Later Jun 18, 2024 32:39


    Even with a supportive family and access to quality education, opportunities for meaningful and inclusive work can be scarce for people with disabilities once they reach adulthood. The transition from school to the workforce is often overlooked, exposing a systemic failure to provide equal opportunities for all individuals, regardless of cognitive or physical ability. Ultranauts, a company born from a recognition that cognitive diversity could lead to strategic business success, embodies the transformative power of leveraging neurodiversity in the workforce. The company's approach defies conventional hiring practices by prioritizing abilities over society's perceived limitations. By recognizing the unique talents inherent in neurodiverse individuals, Ultranauts not only addresses a glaring market gap and conducts a profitable technology company (with a Net Promoter Score of 100), but has also pioneered a model of inclusive employment for other companies to implement. We invited Rajesh Anandan, Co-Founder of Ultranauts, to discuss the company's founding and how its model has proven to be effective for both employees and customers, proving that inclusion isn't just a buzzword, but a strategic imperative for business success. Listen for insights on:The business value of cognitive diversity in work teamsMisconceptions that burden neurodiverse adultsStrategies to drive greater inclusion between employees, regardless of cognitive diversity Resources + Links:Rajesh Anandan's LinkedInAbout UltranautsUltranauts Case StudiesUniversal WorkplaceTeamX (00:00) - Welcome to Purpose 360 (00:13) - Ultranauts • Rajesh Anandan (02:21) - Meet Rajesh (09:10) - Mission (10:08) - What Is Neurodivergent? (11:20) - Hiring Using Cognitive Diversity (12:40) - Key Benefits (14:57) - Customers (16:47) - Why Hire Neurodivergent Persons? (18:23) - Universal Workplace (26:46) - Last Word (31:07) - Wrap Up

    The Value of Values with Daniel Aronson

    Play Episode Listen Later Jun 4, 2024 33:26


    Does acting on values hurt the bottom line? According to Daniel Aronson, Founder and CEO of Valutus, the answer is no—in fact, the converse is true. In his new book, The Value of Values, Daniel shows that making ethical choices can actually increase a company's profits and competitive advantage, often without much extra cost or risk.Using research and real-world examples, Daniel explains that the true business value of ethical actions—like taking strong steps to fight climate change, supporting job seekers, or creating an inclusive workplace—is higher than most people think. He finds that these actions can bring returns four to ten times greater than expected. Daniel joins host Carol Cone to talk about The Value of Values and how the book can help business leaders improve profits, gain customers, and advance their careers by making ethical choices. This book is a valuable resource for anyone looking to lead with integrity in today's business world. Listen for insights on:Three primary perceived obstacles to investing in valuesQuantifying values-driven investments for customers, operations, risk reduction, and employeesSteps to take as a sustainability employee to bring concrete and relevant data to the CFO Resources + Links:Daniel Aronson's LinkedInThe Value of ValuesCurated Valuation Resources for Purpose 360 Listeners OnlyValutus (00:00) - Welcome to Purpose 360 (00:13) - Value of Values Book with Daniel Aronson (01:43) - Daniel and Valutus (03:35) - Why Write It? (06:20) - Eureka Moment (07:39) - Showing There Was Value (09:25) - Submerged Value (11:19) - List of Submerged Values (13:37) - Proving the Submerged Value (14:36) - Financial Outcomes (17:01) - The Values Are Left Off Spreadsheets (19:07) - Why Quantify Values (20:36) - Daniel's Favorite Case (23:56) - Response (24:43) - Making the Case for Values (27:17) - Optimism / Pessimism (29:08) - Last Thoughts (30:21) - Purpose and AI

    “The Profiteers” with Christopher Marquis

    Play Episode Listen Later May 21, 2024 35:12


    We are facing a tragedy of the commons — and have been for a while. At worst, businesses are taking advantage of the planet and society and aren't holding themselves fully responsible for the damage they are doing. When companies release excessive carbon into the air or keep wages low, the resulting environmental damage and societal burdens are paid for by the average citizen and the taxpayer. Christopher Marquis explores this reality in his new book, The Profiteers. He explains the systemic issues underlying today's most pressing global challenges, from climate change to inequality, shedding light on the ways in which businesses privatize gains while socializing costs. But at the heart of Marquis's work lies a call to action for leaders across sectors to embrace a new vision of business. The Profiteers serves not only as a wake-up call to the inherent flaws of our current system but provides a roadmap for a more sustainable and equitable future. We invited Christopher Marquis, Cambridge University professor and author of other books (including Mao and Markets: The Communist Roots of Chinese Enterprise and Better Business: How the B Corp Movement Is Remaking Capitalism), to discuss how The Profiteers exposes the hidden toll of environmental damage, low wages, and systemic discrimination, calling for a paradigm shift in business practices. Listen for insights on:The exploitation of the “the commons” by businessesHow governance alignment can help corporate sustainability efforts succeedExamples of creative thinking that led to social and environmental innovation Resources + Links:Christopher Marquis' LinkedInThe ProfiteersPurpose 360: Igniting the B Corp Movement with Chris MarquisPurpose 360: Open Hiring for Wide Open Dreams with Greyston (00:00) - Welcome to Purpose 360 (00:11) - The Profiteers Book (02:16) - Chris' Background (05:16) - Book's Genesis (08:34) - The Problem (13:35) - Public Commons – Who Pays the Costs? (15:27) - Regulation (16:48) - Danone (19:15) - Employees as Lever (20:30) - Other Stand Outs (27:27) - The Playbook to Recreate Our Economic System (30:53) - Purpose and AI (32:08) - Why Buy This Book? (33:12) - Last Thoughts (33:29) - Wrap Up

    You Need Gen Z at the Table with Ziad Ahmed

    Play Episode Listen Later May 7, 2024 32:09


    Gen Z is an important stakeholder for companies: they're powerful consumers, passionate activists, and many are already part of the workforce. But when it comes to engaging Gen Z, older generations are the ones studying them—and deciding what will work best. This felt counterproductive to 16-year-old Ziad Ahmed, who questioned why decisions about his generation were being made without them. And so Ziad founded JUV Consulting in 2016—when he and his co-founders were still teenagers—to help companies make decisions and create campaigns with diverse Gen Zers at the table. We invited Ziad to speak about how, eight years later, JUV Consulting has created purpose-driven and inclusive campaigns for top companies, driven by the belief that the future revolves around co-creation, community, and challenging conventions. Since this conversation was recorded, JUV Consulting was acquired by United Talent Agency. Listen for insights on:The fundamental topics and methods to engage Gen ZFinding common ground across generationsInvesting in and engaging Gen Z influencers Resources + Links:Ziad Ahmed's LinkedInUTA Acquires JUV ConsultingZiad Ahmed on EarnedCoachtopiaJUV Consulting's Pro-Living Campaign (00:00) - Welcome to Purpose 360 (00:13) - JUV Consulting's Ziad Ahmed (02:48) - Who is Ziad? (04:21) - Getting Gen Z in the Room (06:46) - JUV Consulting (08:45) - Their Purpose (10:18) - Key Issues (12:17) - Impact (14:06) - Convincing Their Teams (15:23) - Coachtopia (18:30) - Developing Strong Relationships (19:02) - Z Confrontation (19:45) - Another Example (20:32) - Influencers (23:52) - Saying ‘No' (24:01) - Pro-Living (27:17) - Messaging in a Political Year (28:43) - Last Word (30:14) - Wrap Up

    Good for the Great Outdoors with Johnson Outdoors

    Play Episode Listen Later Apr 23, 2024 34:44


    "If a check would fix the problem, I would've written that check already," said Sam Johnson, founder of Johnson Outdoors. These words embody the company's ethos founded with a reverence for nature and a commitment to its preservation. Since its inception, Johnson Outdoors has steadfastly safeguarded the outdoors while nurturing consumers' passion for outdoor adventure and enjoyment.At the heart of Johnson Outdoors' success lies an unwavering commitment to its founding principles. As a family company, its leadership understands and protects the company's values and purpose. As an employer, the company hires individuals who share this deep-rooted respect for nature, helping foster a culture united in environmental stewardship and a love for spending time outdoors.We invited Connor Leipold, Johnson Outdoors Spokesman and SCUBAPRO Brand Manager, to share his insights. This initiative continues to inspire and empower outdoor enthusiasts worldwide, demonstrating our collective commitment to preserving the natural wonders that serve as our playground.Listen for insights on:How tapping into employee passions can inspire innovationSurpassing goals in the consumer and employee-driven Clean Earth ChallengeIdentifying like-minded partnerships and creating innovative preservation solutionsResources + Links:Connor Leipold's LinkedInJohnson Outdoors' 54-year historyClean Earth ChallengeCoral Reef Restoration with Mote (00:00) - Welcome to Purpose 360 (00:13) - Johnson Outdoors • Connor Leipold (02:43) - Meet Connor (04:24) - Brands and Divisions (05:43) - Innovation in Products and Programs (07:39) - Their Purpose (09:19) - Legacy and Environment (11:34) - Superior Design, Low Environmental Impact (13:05) - Clean Earth Challenge (16:40) - Success Stories (19:17) - Partnerships (21:33) - Lessons Learned (24:59) - Sustainability Pillars (26:29) - Relationship with Mote (29:40) - Advice for Listeners (31:09) - Last Word (32:46) - Wrap Up

    Saving Lives Beyond Medicine with Eli Lilly

    Play Episode Listen Later Apr 9, 2024 31:19


    At the heart of Eli Lilly's purpose lies a deep understanding: their insulin is more than just a product—it's essential for peoples' health and survival.This purpose, to unite caring with discovery to create medicines that make life better for people around the world, is embedded deeply within the organization. The company focuses on ensuring their medicines are inclusive to all patients by investing in clinical testing diversity and removing obstacles that might prevent patients from accessing their medicine—both at and beyond the pharmacy counter. And, to ensure patients have reliable access to life-saving medications for years to come, Eli Lilly has invested $100 million towards achieving climate goals by 2030. Through this commitment, Eli Lilly is not only safeguarding the planet but reaffirming the company's dedication to the well-being of every individual who relies on their medicines.We invited Jim Greffet, Head of ESG Strategy at Eli Lilly, to explain how the company's environmental and social commitments are grounded in purpose strategy, as well as how the company helps its employees lead purposeful careers.Listen for insights on:Purpose's role in long-term strategyImproving health outcomes through philanthropic investmentsUnderstanding equity and inclusion at your company through the “employee journey”Inspiring employees to identify environmental solutions and investing in themResources + Links:Jim Greffet's LinkedInESG at Eli LillyLilly 30x30 (00:00) - Welcome to Purpose 360 (00:13) - Eli Lilly (02:06) - Meet Jim Greffet (04:00) - A Day in the Life (06:53) - Purpose Statement (08:20) - Diabetes (09:04) - Living the Value of Accessibility (13:35) - Measuring and Scaling (14:22) - Local Investment (15:43) - DEI (17:31) - Level Up (20:34) - Societal Changes to DEI (21:58) - DEI and Supply Chain (23:00) - Environment (26:39) - Lightning Questions (28:46) - Last Words (29:55) - Wrap Up

    Caryl Stern's Path to Creating a Better World

    Play Episode Listen Later Mar 26, 2024 30:33


    Caryl Stern's remarkable journey spans more than 30 countries and several high-impact roles, including former CEO of UNICEF USA, former Executive Director of the Walton Family Foundation, and present Chief Impact Officer at LionTree, an independent investment and merchant bank for creativity, community, and capital. From her inspirational upbringing (shaped by her mother who survived the Holocaust) to her innovative work at UNICEF, Caryl offers invaluable insights for navigating the complexity of a changing world. She shares poignant stories about the importance of urgency in helping children globally and how storytelling can mobilize support for essential causes.Caryl also discusses her work at LionTree to drive social impact through innovative, for-profit solutions. Caryl's journey illustrates how a sense of responsibility to create a better world can accelerate impact.Listen for insights on:Mobilizing support and awareness for critical causesTransitioning to new opportunities and career pathsEvolving as a leader to meet the needs of your organization Resources + Links:Caryl Stern's LinkedInLionTreeCaryl Stern's PodcastCarol Cone on Listen on Purpose (00:00) - Welcome to Purpose 360 (00:13) - Lion Tree • Caryl Stern (02:27) - Caryl's Background (06:52) - Leadership (10:02) - Listening and Learning (11:54) - UNICEF (18:55) - Balancing Heritage with New Ideas (21:56) - Walton Family Foundation (24:44) - LionTree (27:07) - Advice (28:59) - Wrap Up

    IBM is Making the World Work Better

    Play Episode Listen Later Mar 12, 2024 37:51


    As technology continues to redefine industries and jobs, IBM is a beacon of progress, driven by a purpose to be a catalyst that makes the world work better. Through flagship initiatives like the SkillsBuild program, IBM is arming both internal and external workers with the tools and knowledge necessary to thrive in today's economy. By fostering opportunities for upskilling and reskilling, IBM not only bolsters individual employability but also empowers individuals to pursue career paths previously out of reach.Justina Nixon-Saintil is one example of the transformative power of continuous learning. Initially an engineer and then an educator, Justina today serves as IBM's Vice President and Chief Impact Officer — so she knows a thing or two about reskilling and adaptation. We invited Justina to share how IBM is setting a standard for corporate responsibility through employee volunteering, skills development, and the Sustainability Accelerator, which has been heralded as a blueprint for corporate responsibility.Listen for insights on:Activating employee volunteers through their skills and passionsAdvancing in or getting started with your sustainability careerCreating an infrastructure that evaluates the internal and external ethical use of AIResources + Links:Justina Nixon-Saintil's LinkedInIBM is skilling 30 million people globally by 2030IBM SkillsBuildIBM Sustainability Accelerator (00:00) - Welcome to Purpose 360 (00:13) - IBM's Justina Nixon-Saintil (02:23) - Justina's Background (05:37) - Engineer to CIO (08:25) - Insights with Gap Time (10:36) - IBM's Purpose Statement (11:46) - Volunteerism (13:57) - SkillsBuild (18:11) - IBM Sustainability Accelerator (26:12) - Impact Measurement (27:25) - Future of AI for Social Impact (31:03) - Suggestions for Careers in Social Impact (33:21) - Recommendations (34:41) - Last Word (36:04) - Wrap Up

    Exploring the 2024 JUST 100 Rankings

    Play Episode Listen Later Feb 27, 2024 27:40


    How do we identify the companies that are truly "good?” We might look through their sustainability reports or tally up the awards they've received, but finding an answer is rarely simple—and it can depend on a range of factors, from how companies treat their employees to whether they practice sound governance.JUST Capital is at the forefront of this work. A non-profit organization dedicated to aligning corporate behavior with the values of the American public, JUST Capital releases its highly anticipated "100 Most JUST Companies" list each year to spotlight the businesses that prioritize their workers, communities, customers, the environment, and shareholders and governance over profit alone.Martin Whittaker, CEO of JUST Capital, returns to Purpose 360 to explore the recently released 2024 rankings, shedding light on what matters most to Americans today and what distinguishes the most “just” companies from all the rest.Listen for insights on:The American public's three most important issuesWhy “just” companies lead in financial performanceThe methodology behind the JUST 100Resources + Links:Martin Whittaker's LinkedInThe 2024 JUST 100Contact JUST CapitalThe Case for Purpose (00:00) - Welcome to Purpose 360 (00:13) - Just Capital • Martin Whittaker (01:50) - Martin's Background (03:28) - The JUST 100 (07:31) - Query Numbers (08:49) - Core Issues (11:10) - Governance (12:07) - HPE (14:06) - CEO Leadership (15:22) - Hard Results (17:16) - Surprises (17:53) - Other Stories (18:53) - Best Practices (20:38) - Responsible Business (22:07) - 5 Years (25:11) - Last Words (26:25) - Wrap Up

    Challenging the DEI Status Quo with Margaret Spence

    Play Episode Listen Later Feb 13, 2024 41:41


    Having a diverse and inclusive workplace makes good business sense, but the truth is that we're stuck at an impasse. Companies are so focused on how many people from different backgrounds they employ that they're missing the point. It's not about the numbers. It's about ensuring that every individual is equitably woven into the fabric of the organization and has opportunities to advance and thrive.We invited Margaret Spence, an advocate for transformative change in the DEI landscape, to elaborate on where companies currently stand with DEI and what needs to change. With a commitment to challenging the status quo, questioning barriers, and leading inclusively, Margaret offers a compelling vision. Her expertise extends beyond rhetoric, by proving that DEI is not just a checkbox but an ongoing commitment.Listen for insights on:Recommended data points for tracking DEI success and impactHow being entrenched in the status quo can obstruct inclusionNavigating bias and inclusion challenges as a person of colorResources + Links:Margaret Spence's LinkedInAbout Margaret SpenceEmployee to CEO Action ProjectThe Inclusion Learning LabInclusion Unscripted Podcast (00:00) - Welcome to Purpose 360 (00:13) - Margaret Spence (02:47) - Margaret's Background (06:28) - Personal Purpose (08:30) - Inclusion Lab (11:30) - DEI (16:42) - Examples Doing DEI Well (18:07) - Growth and Barriers (24:15) - Employee to CEO Project (25:58) - Inclusion Lab (28:14) - Cohorts (29:01) - Measurement (31:07) - Recommendations (33:51) - Looking to the Future of DEI (37:36) - Last Thoughts

    Designing a Sustainable Fashion Future with Rothy's

    Play Episode Listen Later Jan 30, 2024 29:14


    The fashion industry is continuing to undergo crucial transformations. With the environmental toll of fast fashion evident, consumers are demanding more from the brands they love: top-notch quality, enduring designs, and an unwavering commitment to sustainability.Rothy's, a direct-to-consumer shoes and accessories brand, is leader in this shift. At the heart of Rothy's success is a revolutionary approach to sustainability that combines innovative materials, a zero-waste factory, and no-waste manufacturing practices. Each pair of shoes is crafted not only for style and comfort but designed to minimize its ecological footprint. Rothy's takes it a step further by prioritizing longevity, ensuring their products are designed for long-term use. For products that do reach their end-of-life point, Rothy's encourages a sustainable life cycle through a recycling program, using well-worn shoes to create new products.We invited Dayna Quanbeck, President of Rothy's—but Chief Operating Officer and Chief Finance Officer at the time of recording—to explain how the company is helping consumers understand the harmony between fashion and environmental responsibility. As we step into a future that demands both, Rothy's will continue the way with style and sustainability.Listen for insights on:Revolutionizing the use of unconventional materials like plastic bottles and algaeChallenging consumer perceptions of eco-friendly materialsMaking consumers your product championsIncorporating advocacy into a company's impactResources + Links:Dayna Quanbeck's LinkedInHow Rothy's Makes Its ShoesHow Rothy's Calculates Its Sustainability ImpactGive a Dime About PlasticRothy's Recycling Program (00:00) - Welcome to Purpose 360 (00:13) - Rothy's (01:18) - Dayna's Backstory (05:45) - Shifting Toward Stylish and Comfortable (07:04) - Three Pillars of Sustainability (11:11) - Production Journey (13:59) - Learning from Feedback (14:54) - Programs (17:24) - Give a Dime About Plastic (19:27) - Plastic Innovation (20:56) - Sustainability Council (21:48) - Future of Circular Fashion (22:58) - Customer Stories (26:08) - Recommendations (27:52) - Wrap Up

    “We Aren't Waiting to Inherit the World” Part 2

    Play Episode Listen Later Jan 16, 2024 33:17


    COP is a pivotal moment for United Nations members, politicians, and business leaders to gauge progress in tackling climate change and chart a course for action. At COP 28 this past December, a new group came to the forefront. Youth from around the world finally secured a seat at the decision-making table and were embraced more prominently than ever before.This generation sets itself apart through a commitment to causes that matter, as well as its emergence as leaders that look beyond the needs of just their organizations or cause, focusing on impact for the world as a whole.Four remarkable One Young World Ambassadors are part of this transformative group of young leaders. In the second half of this two-part series, host Carol Cone welcomes Kehkashan Basu of Green Hope Foundation and Mavis Durowaa Mainu of OAK Foundation, who both deliver a clear message: that the youth of today are not waiting for change, they are propelling it.Resources + Links:Kehkashan Basu's LinkedInMavis Durowaa Mainu's LinkedInGreen Hope FoundationOAK FoundationOne Young World (00:00) - Welcome to Purpose 360 (00:13) - One Young World Ambassadors Part 2 (02:02) - Mavis's Background (05:30) - Kehkashan's Background (09:22) - COP 28 (29:07) - Last Thoughts (31:34) - Wrap Up

    “We Aren't Waiting to Inherit the World” Part 1

    Play Episode Listen Later Jan 9, 2024 34:18


    COP is a pivotal moment for United Nations members, politicians, and business leaders to gauge progress in tackling climate change and chart a course for action. At COP 28 this past December, a new group came to the forefront. Youth from around the world finally secured a seat at the decision-making table and were embraced more prominently than ever before.This generation sets itself apart through a commitment to causes that matter, as well as its emergence as leaders that look beyond the needs of just their organizations or cause, focusing on impact for the world as a whole.Four remarkable One Young World Ambassadors are part of this transformative group of young leaders. In the first half of this two-part series, host Carol Cone welcomes Anna Stanley-Radière of the World Business Council for Sustainable Development and Enkhuun Byambadorj of Breathe Mongolia—Clean Air Coalition, who both deliver a clear message: that the youth of today are not waiting for change, they are propelling it.Resources + Links:Anna Stanley-Radière's LinkedInEnkhuun Byambadorj's LinkedInWorld Business Council for Sustainable DevelopmentBreathe Mongolia—Clean Air CoalitionOne Young World (00:00) - Welcome to Purpose 360 (00:13) - COP 28: One Young World Ambassadors (Environment) (02:54) - Backgrounds (06:33) - Initial Spark (08:53) - One Young World (11:44) - Secret Sauce (13:27) - COP 28 (21:06) - Dubai (27:02) - Last Thoughts (32:31) - Wrap Up

    Predicting Purpose in 2024

    Play Episode Listen Later Jan 2, 2024 27:40


    In the ever-evolving business landscape, the state of purpose has faced significant challenges over the past year, many that have led to troubling ramifications. The politicization of the term “ESG” has caused companies to scale back their sustainability investments; an increasing number of DEI commitments and positions have also been reduced; and tensions between countries and political groups around the world continue to grow.And yet, the desperate needs of our planet and society are only intensifying and demanding more urgent action. And so, a pressing question arises: How can businesses continue to balance their commitment to purpose?We invited three purpose leaders to shed light on this crucial topic as we enter 2024. David Casey, Chief Inclusion and Social Impact Officer at Tapestry; Caryl Stern, Chief Impact Officer at LionTree and former Executive Director of the Walton Family Foundation and President & CEO of UNICEF USA; and Andy Pharoah, Vice President of Corporate Affairs and Sustainability at Mars, provide key insights into the needs of purpose in 2024 and offer valuable advice on how businesses can continue advancing purposeful impact despite barriers on the horizon.Resources + Links:David Casey's LinkedInCaryl Stern's LinkedInAndy Pharoah's LinkedInPrevious Episodes:Episode 67: Building a Better Tomorrow with Mars Inc. (Andy Pharoah)Episode 149: Stretching What's Possible with Tapestry (David Casey) (00:00) - Welcome to Purpose 360 (00:14) - Purpose Predictions 2024 (03:05) - David Casey (09:58) - Caryl Stern (17:27) - Andy Pharaoh (26:19) - Wrap Up

    Building a “Future Ready” World with WSP

    Play Episode Listen Later Dec 19, 2023 33:39


    WSP, a leading engineering advisory and consulting firm, is paving the way to a sustainable and resilient future with its cutting-edge global innovation program, Future Ready. The program analyzes future trends through four lenses—Climate, Society, Technology, and Resources—to shape WSP's approach to projects. From reviewing the evolving social and cultural norms influencing city design to rethinking resource utilization for a more efficient and sustainable economy, WSP is shaping a world that is not only functional, but sustainable and prosperous.We invited Alastair (Aly) MacGregor, Senior Vice President and Executive Business Line Leader for Property and Buildings at WSP USA, to speak about his recently released book Future Ready: Your Organization's Guide to Rethinking Climate, Resilience, and Sustainability. Aly shares insights on how other companies can redesign their sustainability plans to put climate and resiliency at the forefront of strategy and execution. Listen for insights on:Personalizing brand-specific sustainability initiatives to engage a broad audienceDeveloping and implementing climate resilience strategiesHelping stakeholders understand the importance of climate, resiliency, and sustainabilityResources + Links:Aly MacGregor's LinkedInFuture Ready ProgramFuture Ready: Your Organization's Guide to Rethinking Climate, Resilience, and SustainabilityMcDonald's Opens First Net-Zero Restaurant at Disney World (00:00) - Welcome to Purpose 360 (00:13) - WSP (02:21) - Aly's Background (03:59) - Range of Services (05:17) - Built Environment (05:46) - Smart Building (06:29) - WSP's Purpose (10:59) - Projects (14:10) - Future Ready Philosophy (16:17) - The Book (20:32) - Why Personal? (22:11) - Resiliency (24:12) - Future Ready Mindset (26:53) - Gavin Newsom's Laws (29:08) - Leadership Secrets (30:31) - Last Comment (31:43) - Wrap Up

    Protecting Children Across Borders with Save the Children

    Play Episode Listen Later Dec 5, 2023 30:13


    As we revel in the joy of the holiday season, it's important to remember that 2.3 billion of the world's children are ensnared in the harsh realities of conflict, both in distant regions and right within our own communities.Save the Children stands as a beacon of hope for children worldwide, working to alleviate suffering and build brighter futures for vulnerable young lives. The organization's work extends across a spectrum of services ranging from healthcare and education to protection, emergency response, policy advocacy, and local empowerment programs.In 2023, Save the Children has been at the forefront of some of the world's most pressing conflicts. From providing aid in the aftermath of the Turkey-Syria earthquake to offering support in the war-torn regions of Ukraine and addressing the ongoing conflict between Israel and Gaza, the organization has demonstrated unwavering commitment to children caught in the crossfires.We invited Perry Yeatman, Head of Corporate at Save the Children, to speak about the organization's remarkable century-long impact and how it is forging partnerships to create positive change for the children of the world.Listen for insights on:Five considerations for companies partnering with an NGOGuidelines for respectful and effective on-the-ground support (in conflict zones)Insights on collecting stories from beneficiariesMoving away from the “savior mentality” in communicationsResources + Links:Perry Yeatman's LinkedInGive to Save the Children with matching between 5-10x your donationSave the Children in UkraineSave the Children in GazaSave the Children & the Movie "Barbie" Are Helping Children Achieve Their Dreams (00:00) - Welcome to Purpose 360 (00:13) - Save the Children's Perry Yeatman (02:27) - Head of Corporate (03:11) - Background (05:53) - Save the Children's History (06:57) - Their Purpose (07:22) - UN Convention on the Rights of the Child (08:33) - Supply Chain (10:54) - Partner Program (13:08) - Wartime (15:53) - Mental Health Support (18:21) - Ukraine (20:40) - Partnering with Them (23:19) - Communications (25:44) - Capturing Stories (26:50) - Impactful Outreach (27:45) - Last Word (28:59) - Wrap Up

    We Want You ‘ToGetThere' Safely This Holiday Season with Mothers Against Drunk Driving

    Play Episode Listen Later Nov 21, 2023 35:20


    Every 79 seconds, someone is killed or injured in a drunk or impaired driving crash in the United States. As we near the holiday season, this risk increases to approximately 21 million chances of encountering an accident between November 1 and January 1.Mothers Against Drunk Driving (MADD) is the foremost non-profit leading the fight to prevent the devastating consequences of impaired driving. The organization has played a crucial role since its inception, reducing crashes by 50% through advocacy efforts, influencing federal policy, leading education initiatives, and providing support services to victims.Ultimately, the power to reduce drunk driving lies not with any organization but with the people who make the decision to drive impaired. So this holiday season, MADD is introducing its new year-end campaign and cause platform, ToGetThere, with the aim of increasing everyone's chances to get home safely.We invited Stacey Stewart, CEO, and Kim Pucci, Senior Director of Marketing and Engagement, to speak to MADD's impact, how you can make a plan to drive safely this holiday season, and how they plan to get “there”— to a world in which impairment puts no lives at risk.Listen for insights on:Rebranding cause initiatives to align with the digital media ageHelping stakeholders understand the true impact of a statisticEngaging multi-stakeholder groupsStaying true to purpose during periods of changeResources + Links:Stacey Stewart's LinkedInKim Pucci's LinkedInSign the ToGetThere PledgeDrunken-Driving Warning Systems Would Be Required for New Cars Under U.S. BillMADD's Power of Parents ProgramMADD's Power of Youth ProgramMADD's Victim Support (00:00) - Welcome to Purpose 360 (00:13) - MADD (01:52) - Meet Stacey Stewart (03:32) - Meet Kim Pucci (04:48) - Initiatives (09:49) - Relevance (12:04) - Effective and Impactful (14:40) - To Get There (19:08) - Core Insights (21:09) - Changing Behaviors (22:27) - Other Trends (24:43) - Leadership (26:10) - Shared Insights (33:08) - Wrap Up

    Ringing in a New Era of Purposeful Giving with Macy's, Inc.

    Play Episode Listen Later Nov 7, 2023 39:20


    Macy's Inc., inclusive of companies Macy's, Bloomingdale's and Bluemercury, is setting the stage for a remarkable new era of purpose with their new statement, "Mission Every One." This commitment to creating a brighter, more equitable future set the stage for significant changes across the enterprise, including the revitalization of their annual holiday season campaign.With Mission Every One at its core, Macy's took a critical look at existing programs and partnerships to ensure alignment with its new purpose. This led to the conclusion of a beloved long-term cause partnership and a search for a new nonprofit partner. The search culminated in 2022 when Macy's announced Big Brothers, Big Sisters of America, a nonprofit organization dedicated to mentorship and youth development, as its new signature partner. The first year's partnership results were astounding, with Macy's raising $4.78 million for the nonprofit.We invited Bobby Amirshahi, Senior Vice President and Head of Communications, and Sam Di Scipio, Senior Director of Social Impact, to walk us through how they are continuing to put Mission Every One into action to create a brighter future with bold representation for all. Listen for insights on:Evaluating partnerships and programs through the lens of a new purposeEnding long-term partnerships in order to align with new prioritiesIdentifying new partners and opportunities to align with a new purposeStaying true to purpose during periods of changeResources + Links:Bobby Amirshahi's LinkedInSam Di Scipio's LinkedInMission Every OneMacy's Celebrates the Holiday Season With Big Brothers Big Sisters.S.P.U.R. Pathways (00:00) - Welcome to Purpose 360 (00:13) - Macy's (02:42) - Backgrounds (04:58) - Construction of Team (05:57) - Evolving to New Retail Environment (07:35) - Cause and Community Engagement (09:05) - Mission Everyone (12:43) - Programs and Initiatives (14:33) - Feedback (16:22) - Believe (20:39) - Finding New Partner (25:24) - The New Partner (26:48) - BBBS Stories (29:00) - This Season's Plans (30:28) - KPIs (32:23) - SPUR Pathways (33:59) - How It Feels (35:55) - Last Words (37:27) - Wrap Up

    Making “Her Promise” Possible with Organon

    Play Episode Listen Later Oct 24, 2023 38:00


    What kind of company would you create if you could start from a blank slate? Despite being spun off from 130+-year-old Merck, Organon had this unique opportunity. The women's health, biosimilars, and established medicines company started from the beginning, defining a new mission, establishing a board of directors, and unifying their impact around a commitment to the global health of women and girls.Nearly half of the world's pregnancies are unintended. Organon is working to change that by ensuring women around the world have the power to decide when and whether they will start a family, enabling them to live their promises. Through the Her Promise Access Initiative, Organon collaborates with organizations in the world's least developed regions to offer education, training, and affordable contraceptive options. Central to this effort is "Her Plan is Her Power," which empowers women to manage their reproductive health, reducing unplanned pregnancies and disparities in high-need areas.We invited Geralyn Ritter, EVP of Corporate Affairs, Sustainability & ESG, to explain how Organon was structured to create meaningful change and empower women to live their promise.Listen for insights on:How Organon established the most gender diverse Board in the S&P 500Articulate values to influence behaviorExpanding internal benefits to be more inclusive of women's health needsResources + Links:Geralyn Ritter's LinkedInHer Promise Access InitiativeHer Plan is Her PowerMerck for MothersGeralyn's First Purpose 360 Episode “An Act of Grace” (00:00) - Welcome to Purpose 360 (00:13) - Geralyn Ritter from Organon (02:28) - Geralyn's Background (06:13) - Merck for Mothers (07:36) - The Name (09:17) - Board Members (12:15) - Their Purpose (14:55) - Values (16:23) - Innovation (20:13) - Her Promise Initiative (23:41) - Partners (26:11) - Measurement (28:40) - Recruiting Actions (29:50) - Recognition (30:51) - Last Insights (32:53) - 2030 (34:50) - Wrap Up

    Navigating Challenges on the Path to Purpose with PwC

    Play Episode Listen Later Oct 10, 2023 32:33


    Operating a successful purpose-led company comes with its share of challenges — even to the companies that excel at it. Driving meaningful impact, investing in a sustainable future, and fostering employee engagement all require strategic decision making and often significant internal transformations.So how are the best companies navigating these challenges? An unwavering commitment and a well-defined strategic approach set purpose-driven champions apart from their peers. At PwC, this is brought to light through “Positive Equation,” the company's purpose strategy, as well as its values, which are ingrained in day-to-day operations.We invited Shannon Schuyler, Chief Purpose & Inclusion Officer at PwC, to return to Purpose 360 to speak about the nuances and challenges of maintaining a purpose-driven approach through the lens of her work, challenges, and progress at PwC.Listen for insights on:Using values as a driving force to support your organization's purposeHow PwC reorganized internally to align with its purpose strategyEngaging employees through their personal purposeEarly predictions for 2024Resources + Links:Shannon Schuyler's LinkedInShannon's 2022 Purpose 360 EpisodePwC's New EquationDigital Upskilling at PwC (00:00) - Welcome to Purpose 360 (00:13) - PwC's Shannon Schuyler (01:24) - Shannon's Role (03:45) - Shifting Purpose and Integrating It (06:12) - My Story, Your Story (09:33) - Shared Assets (10:20) - New Equation and Challenges (12:19) - Coaching (13:27) - Chief Culture Officer (14:04) - Values in Embedding Purpose (18:59) - Externally (23:03) - Longer Shutdowns (25:41) - 2023 Predictions (27:48) - 2024 Predictions (28:37) - Last Thoughts (30:00) - Wrap Up

    Setting the Gold Standard for Corporate Citizenship with the Civic 50

    Play Episode Listen Later Sep 26, 2023 38:39


    Welcome to the forefront of corporate citizenship, where the Civic 50, an initiative by Points of Light, stands as a beacon for businesses. For the past 11 years, Points of Light has recognized the 50 most community-minded companies through a rigorous annual survey. Only a few companies, including Citi and Hasbro, have been honored every year.For honorees, it's not just a badge of recognition but a strategic advantage, offering insights into where they stand relative to competitors and how to enhance their social impact. And for those businesses yet to participate, it serves as a blueprint for how to align their time, talent, and resources for impactful social change within both their operations and communities.We invited Kevin Colman, Senior Director of Global Philanthropy and Social Impact at Hasbro and President of the Hasbro Foundation, and Brandee McHale, Head of Community Investing and Development at Citi and President of Citi Foundation, to share practical advice and examples for how leading companies embed social responsibility and community impact into their business strategies and cultures.Listen for insights on:Connecting highly innovative social impact initiatives to business valuesSupporting grantees in the impact data collection processCompleting the Civic 50 survey — and what you have to gain from submitting itResources + Links:Kevin Colman's LinkedInBrandee McHale's LinkedInCivic 50The 2024 Civic 50 Survey (00:00) - Welcome to Purpose 360 (00:13) - Hasbro and Citi – The Civic 50 Award (03:17) - Kevin and Hasbro (04:41) - Brandee and Citi (06:01) - What Drives Your Passion? (10:01) - Importance of Civic 50 (12:26) - Influencing Behaviors (13:54) - Volunteering (16:26) - Citi Initiatives (19:44) - Bridge Built by Citi Platform (22:09) - Hasbro Initiatives (23:39) - Play as Principle (24:48) - Measurement Tools (29:08) - Considerations to Entering (32:03) - Communication (33:41) - Last Thoughts (36:06) - Wrap Up

    Gen Z is Penning a New Golden Age of Journalism

    Play Episode Listen Later Sep 12, 2023 31:59


    Journalism's “Golden Age” was very different from the profession today. It's no longer about getting the big interview or capturing the nation's attention with a blockbuster story. Now, anyone can simply go online to report their own news.The field is far from dying though. Gen Z's entrance into the workforce highlights how the generation's values, combined with technological shifts, are shaping a different yet equally impactful era for journalism.We invited Gen Z'er Alexa Mikhail, reporter at Fortune Magazine, to share her journey from the classroom to the newsroom. Alexa also delves deep into her generation, exploring their resolute pursuit of authenticity, purpose, and work-life balance.Listen for insights on:How to attract and retain Gen-Z employeesThe mental health crisis and its impact on employees and workNavigating fields that traditionally value experience as a young professionalResources + Links:Alexa Mikhail's LinkedInAlexa's Mikhail's Email for Article PitchingAlexa's Fortune Magazine Articles“A crisis of confidence is plaguing women in menopause—and workplaces are failing to support them” (00:00) - Welcome to Purpose 360 (00:14) - FORTUNE Gen Z Reporter (02:17) - Meet Alexa (06:21) - CNN (08:42) - Fortune Media (13:22) - Barbie (14:21) - Silicon Valley Bank (15:30) - Story Prep (17:51) - Advice for Those Interested in Journalism (20:07) - Mentors (20:55) - Future of Journalism (22:26) - Work Style (24:55) - Gen Z and Purpose (26:33) - Pitching Alexa (27:01) - Final Advice (29:05) - Wrap Up

    Revolutionizing Sustainable Retail with Recurate

    Play Episode Listen Later Aug 29, 2023 36:16


    From designer fashion to sports equipment, the resale market is experiencing a renaissance like never before. In fact, the resale market has grown so exponentially that it is projected to reach $77 billion within the next few years.This is a big victory for sustainability, especially given the carbon footprint of the fashion industry. Keeping a t-shirt or pair of shoes in circulation longer is one of the greatest ways to counteract the impacts of fast fashion.With this rise in resale, there is a golden opportunity for the brands behind the products to get involved. This idea led Adam Siegel, now CEO, to co-found Recurate. Recurate is a platform that empowers clothing brands to embrace the circular economy through the potential of resale, offering tools to allow customers to buy resale and secondhand products seamlessly. By facilitating the transition to a circular business model, Recurate not only helps brands make a positive impact on the planet but also opens up new revenue streams and enhances their brand image in an increasingly conscious marketplace.Listen for insights on:The consumer data supporting the resale model for individuals and brandsHow to help consumers balance their desires for sustainability, convenience, and price — and how Recurate satisfies all threeRecurate's vision for a fully integrated resale experienceWays you can buy and sell through Recurate's brands — and how to become one!Resources + Links:Adam Siegel's LinkedInRecurateRecurate's BrandsThe Circular Fashion is Now ReportEllen MacArthur Foundation's Butterfly Diagram for Visualizing the Circular Economy (00:00) - Welcome to Purpose 360 (00:13) - Recurate (03:09) - Meet Adam Siegel (04:49) - Founding Recurate (06:51) - Circularity (08:25) - How They Work (09:39) - Resale Models (12:55) - Doing the Research (15:12) - Brand Loyalty with Recommerce Options (17:16) - The Terms (19:03) - Motivations (21:03) - Successful Business (22:16) - Examples (25:26) - Challenges (27:45) - Death to Fast Fashion in EU? (29:24) - Measurement (30:54) - By 2030... (31:55) - Recommendations (33:27) - Last Comments (34:09) - Wrap Up

    Rooted in Tomorrow at Land O'Lakes

    Play Episode Listen Later Aug 15, 2023 37:35


    Food security is now a worldwide issue. To keep up with a rising population, the global agriculture sector will need to produce more food by 2050 than was produced in the last 8,000 years combined. Yet, the agricultural sector is confronted with growing challenges, ranging from less arable land and water to a lack of broadband access in rural America, which impedes innovation and growth.Land O'Lakes, one of America's premier agribusiness and food companies, is a farmer- and retailer-owned cooperative that is inextricably linked to the success of the people producing and growing our food. Driven by their purpose, Rooted in Tomorrow, the organization is actively advancing solutions to build a sustainable future for farmers and a safe and reliable food supply. Land O'Lakes' initiatives support farmers globally through grantmaking, leveraging the latest tools to help farmers profitably transition to more sustainable agriculture practices, and increasing the representation of women in agriculture.We invited Kim Olson, Chief Communications Officer, to share how Land O'Lakes is strengthening its role as a leader in sustainable production while building on sustainable practices that farmers have been implementing for generations.Listen for insights on:Driving strategic and substantial impact as a company that serves all stakeholdersCreating resonant and inspirational communications that educate consumers about the journey of food from farm to tableCollaborating with stakeholders to identify the right solutionsAdvice for the C-Suite related to remaining authentic and developing a strong relationship with your CEOResources + Links:Kim Olson's LinkedInShe-I-OAmerican Connection ProjectTruterraVenture37 (00:00) - Welcome to Purpose 360 (00:14) - Kim Olson • Land O' Lakes (03:03) - Meet Kim (06:05) - Being a Steward (07:00) - Rural America Today (11:24) - Engaging Stakeholders (15:18) - CEO Beth Ford (16:49) - American Connection Project (22:55) - Innovation and Truterra (27:18) - Packaging (28:40) - The Foundation (30:48) - What's Next? (31:35) - Insights (34:07) - Last Word (35:30) - Wrap Up

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