Recorded Content - Helping B2B marketers use a podcast for content marketing

In the latest episode of Content Head, Joe Michalowski shares his thoughts and insights regarding the ongoing debate about the value of gated content. While some argue it is no longer effective, his experiences show otherwise. Joe highlights his success with gated content at Mosaic, where a particular asset, the SaaS Metrics Cheat Sheet, significantly outperformed other materials in terms of downloads, pipeline generation, and customer conversions.Joe dives into the specifics of why the SaaS Metrics Cheat Sheet was so successful, attributing its performance to the targeted SEO strategy that brought in a large volume of organic traffic. He notes that while this cheat sheet worked exceptionally well in organic search and PPC campaigns related to metrics, it did not perform as well in other channels like email, social media, or non-metric SEO articles. This discrepancy underscores the importance of understanding where and how to distribute gated content to achieve optimal results.The episode concludes with Joe offering key takeaways for marketers looking to create effective gated content. He advises considering the distribution channels available, matching content ideas to audience expectations, and ensuring the format aligns with the content and distribution strategy. Joe stresses that successful gated content requires more than just replicating past formats; it demands a thoughtful approach to content creation, format selection, and strategic distribution.

In this episode of Recorded Content, host Ben Decowski dives into the intricacies of podcasting, drawing from his experiences as the Managing Director of Podcasting at Motion. He reflects on the challenges he faced, emphasizing that while podcasting is rewarding, it demands dedication and hard work.Ben underscores the importance of a well-defined process in managing multiple podcasts. He shares insights into the timeline of production, from recording to editing, and the significance of setting clear deadlines. This structure, he believes, is crucial for efficiency and consistency in content delivery.Lastly, Ben introduces listeners to essential tools that have been pivotal in his podcasting journey. He highlights Descript for its powerful editing capabilities and Frame.io for streamlined feedback collection. These tools, combined with a robust process, enable podcasters to produce quality content and manage their shows effectively.

In this episode of Recorded Content, host Ben Decowski engages in an insightful conversation with Lindsay Tjepkema, the CEO and Co-Founder of Casted. Their discussion revolves around the multifaceted world of podcasting and its strategic impact on businesses.The conversation kicks off by diving into the five key stages of podcast maturity, an essential roadmap for any organization considering or currently running a podcast. Lindsay highlights the critical distinction between merely having a podcast and harnessing it effectively to grow brand influence and drive business impact.The heart of the episode lies in their exploration of podcast ROI and its measurement. Lindsay emphasizes the necessity of understanding your podcast's audience, correlating listener engagement with tangible results in lead generation, pipeline growth, and ultimately, revenue. Her insights underscore the importance of moving beyond vanity metrics and aligning podcasting efforts with broader business objectives.Join Ben and Lindsay in this episode as they unravel the intricate layers of podcasting's potential and how it can be a dynamic catalyst for brand growth and increased revenue. Whether you're a seasoned podcaster or considering stepping into the realm of audio content, this episode offers valuable insights into leveraging the power of podcasts strategically.

In this episode of Recorded Content, Ben Decowski sits down with CT Lefler, the Digital Marketing Manager at Parker Hannifin. They delve into the intricacies of setting up a podcast, with CT sharing insights on the importance of equipment choice and the evolution of his setup over time. CT recounts the early days of his podcasting journey, highlighting the challenges of topic selection and the initial nervousness of hosting. He emphasizes the value of starting broad and then narrowing down to specific subjects, ensuring content remains fresh and engaging. A notable moment was CT's ambitious live episode at a trade show, showcasing his commitment to pushing boundaries and engaging with his audience.Throughout the conversation, the duo touches on the significance of diverse perspectives in podcasting. CT's passion for capturing unique stories and expertise shines, reinforcing the idea that everyone has a valuable narrative to share.

In this episode of Recorded Content, host Ben Decowski sits down with Eric Rutherford, host of Build That Podcast! They delve into the world of podcasting, sharing insights and experiences that shape their journey.Ben's passion for storytelling, honed through sports editing and tech sales, led him to podcasting. He sees it as a natural fit, a way to combine his love for investigation and asking questions. He shares his journey from sports editing to tech sales, and finally to podcasting, emphasizing the importance of enjoying the work you do.The conversation shifts to the power of podcasting as a marketing tool. Ben highlights how it can open doors to untapped markets, even influencing C-level executives' buying decisions. He also underscores the importance of consistency and commitment in podcasting, likening it to compound interest. The episode wraps up with a discussion on the evergreen nature of podcast content. Ben encourages listeners to view each episode as a valuable resource that can be revisited and repurposed. Despite the challenges, the results of podcasting can be incredible if done right.

In this episode of Recorded Content, host Ben Decowski sits down with Liat Kozuch, Field Marketing Manager and Video Podcast Creator/Host at Hyro. They delve into the intricacies of podcasting, the role of AI, and the challenges of navigating complex sectors like healthcare.Liat shares her unique workflow, which includes using AI to create transcripts and timestamps. She also discusses the challenges of managing a podcast alongside a full-time role, emphasizing the importance of design and the impact it has on a podcast's success. Liat's approach to podcasting is not just about the number of downloads, but the relationships she fosters in the industry.The conversation wraps up with Liat offering advice to those starting their podcasting journey. She encourages listeners to reach out to her on LinkedIn for guidance, demonstrating her commitment to helping others avoid the pitfalls she encountered. This episode is a treasure trove of insights for anyone interested in podcasting, AI, and healthcare.

In this episode of Recorded Content, host Ben Decowski from Motion sits down with David Salib, Co-founder and CEO of Momento. The conversation revolves around the challenges content creators face and how AI can help solve them. Salib emphasizes the importance of reaching audiences on their preferred platforms and creating a sense of anticipation for the content.Salib explains how AI can help content creators by automating the selection of episode highlights. He describes how AI models language, sentiment, and semantics to predict what might resonate with an audience. However, he also acknowledges the importance of human input in fine-tuning these selections.The biggest benefit of AI, according to Salib, is scale and consistency. He believes that AI can help creators produce high-quality content on a daily basis, leading to compounding growth for their channels. Despite some concerns about AI not accurately reflecting a creator's voice, Salib assures that Momento is working on features to fine-tune the AI's output to align more closely with the creator's style and content.

In this episode of Recorded Content, Tristan Pelligrino of Motion chats with Rob Ruscher, host of On Camera On Brand. The conversation dives into the world of podcasting, focusing on the unique challenges and rewards of creating engaging content.Ruscher shares his experiences with different episode formats, including makeover episodes, interviews, and solo episodes. He discusses the importance of strategic planning, the value of visual elements, and the power of authenticity in reaching out to potential guests. The episode wraps up with Ruscher's insights on using podcasting as a tool for business growth. He also touches on his plans to create premium courses based on audience feedback. Tune in to learn more about the art and strategy of podcasting from a seasoned host.

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-owners of Motion, delve into the launch of a new podcast, Direct with Corrina and Taylor. The show aims to inspire go-to-market professionals by sharing experiences of individual contributors on go-to-market teams.The unique dynamic of the show lies in its hosts, Corrina Owens and Taylor Young, who have worked together in the past. Their shared experiences and direct approach to asking detailed questions promise to uncover the real work behind successful campaigns. The podcast aims to highlight those who are often behind the scenes, the ones rolling up their sleeves and making things happen.As the series progresses, listeners can expect to see a shift in the hosts' interaction and a deep dive into the challenges faced by their ideal customers. The show is set to be a valuable addition to Motion's network, providing insights from those in the trenches of the tech marketing world.

In this episode of Recorded Content, Justin Brown and Tristan Pelligrino, co-founders of Motion, delve into the transformative power of podcasting. They discuss how their podcasting journey led to the growth of their business and the acquisition of another agency.The conversation revolves around the strategic use of podcasting as a marketing tool. They highlight the importance of balancing influential guests with specific topics, and how this strategy has helped them reach their ideal customers. The two also share insights into the creative process of building a show from scratch, emphasizing the uniqueness of each podcast.Finally, they discuss the future of Motion, hinting at the potential for further growth and acquisitions. They envision a family of companies offering a range of services, from strategy and content execution to web design and development. This episode offers a deep dive into the world of podcasting and its potential as a powerful marketing strategy.

In this episode of Recorded Content, host Ben Decowski sits down with Rob Ruscher, the host of On Camera On Brand. They delve into the nuances of podcast recording, comparing in-person and remote methods.The duo discusses the unique benefits of in-person recording. It offers a personal touch and fosters better engagement. They also touch on the importance of planning for both recording methods. The conversation further explores the challenges of location selection, considering factors like noise and convenience.The episode wraps up with insights on how live, in-person recording can help a podcast stand out. Ruscher shares his experience of creating buzz at industry events, turning the recording process into an engaging spectacle. This episode is a must-listen for anyone interested in the behind-the-scenes of podcasting.

In this episode of Recorded Content, host Ben Decowski, Managing Director of Podcasting at Motion, delves into the significance of a podcast's first episode. He underscores the importance of a well-established theme and design that accurately mirrors the vision for the show, creating a cohesive, consistent identity. The first episode, he suggests, is like a handshake with the audience; it's a chance to build a connection and generate buzz.Decowski also emphasizes the role of the host as a guide, helping listeners reach their goals. He advises hosts to choose topics that resonate with the audience's interests and concerns, and to provide value that helps listeners overcome challenges. He also warns against the pitfalls of excessive revisions, which can lead to delays and even burnout.In conclusion, Decowski encourages hosts to view the first episode as a learning opportunity, a chance to experiment and improve. He reminds us that done is better than perfect, and that getting your voice out there is the most important step.

In this episode, our host Ben Decowski dives into the world of branded podcasts with expert guest Carolyn Walker from Response Marketing. They delve into why podcasts serve as effective marketing tools and explore the different styles of branded podcasts. Carolyn emphasizes on the importance of aligning a podcast's mission with its brand and creating content that isn't promotional but educational.Carolyn shares valuable insights from her experience working on 'Hackable', a successful branded podcast by McAfee. She highlights how the show boosted McAfee's brand intimacy and received positive responses from both consumers and employees. She also stresses the role creativity plays in podcasting and how it sets your content apart from the competition.Finally, Carolyn offers practical advice for businesses planning to launch their own branded podcasts. She encourages seeking expert help, utilizing all available marketing channels, and continuously promoting each episode. Additionally, she suggests strategies to achieve visibility on popular podcasting platforms. Tune in for a deep dive into the power of branded podcasts.

Podcasts have become content powerhouses for marketers and businesses of all sizes. And they are a great way to deliver engaging and educational content to your ideal customer.But some podcast creators and marketers tend to get stuck in a rut and one way to get out of it is to change the format of your podcast.In this episode of the Recorded Content podcast, Tristan Pelligrino talks about the many different podcast formats that are useful right now and how they can help you freshen up your entire content strategy.

Podcasts can fuel your company's entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through in order to launch your company's first podcast episode.

In this episode of Recorded Content, host Tristan Pelligrino chats with Philip Kushmaro, a digital marketing expert and co-host of the C-Suite and Sour podcast. They delve into the world of podcasting, discussing the importance of refining interview techniques, the evolution of their respective shows, and the value of learning from experience. Philip shares his thoughts on creating engaging, informative conversations that resonate with listeners.The discussion explores the art of asking questions and how to guide a conversation based on curiosity. Philip details his interview approach, focusing on the guest's content, and playing devil's advocate to elicit deeper insights. He also emphasizes building a solid foundation by providing guests with softball questions before tackling more challenging topics.Lastly, they touch on the importance of setting goals and aspirations for their podcasts, such as securing well-known guests and refining their techniques over time. Philip's ultimate goal is to get thought leader Simon Sinek on his show, and he shares how he's working to build the clout necessary to make that happen. This episode is a must-listen for anyone interested in podcasting and making a lasting impact on their audience.

There are many ways to measure your podcast's ROI, and it mostly depends on your podcast goals, whether that is to increase brand awareness or connect with your audience. But the impact of your podcast goes beyond the traditional metrics.In this episode of the Recorded Content podcast, our host Justin Brown discusses different ways to measure your podcast's ROI. He shares the critical qualitative and quantitative data points. He also explains why you can't measure the impact of your show based on your metrics.

While a marketing team may see the value in podcasting, they need their CEO also to see it before they can launch one. However, even after you have an executive on your side, there is a lot to do, as producing a podcast is more than pressing the record button. In fact, you need to first develop a strategy if you want your show to last long, deliver value, and grow. In this episode of Recorded Content, host Justin Brown shares 13 ways to grow your show and connect with your target audience. Among other things, Justin explains the importance of collaboration and networking, how you can use social media, email marketing, and live events to grow your audience, and why it is critical to understand podcast SEO. 

Podcasts have become more popular with brands in the last few years. Companies use podcasts as a way to reach their audience on a different channel. By providing audio content, you can share information with customers and they can consume content while doing other things (walking their dog, washing dishes, etc.).But, a podcast is more than just an audio channel. It's a powerful medium for tech companies and can fuel your entire content marketing strategy. In this episode, Tristan Pelligrino recently joined Anatolii Ulitovskyi's live video series to talk about the power of podcasting. In addition, they explored different podcast strategies and discussed the most helpful ways to grow your show.

There's no such thing as one size fits all in content creation. But regardless of your chosen format, two questions must be answered: who you want to make it for and for what purpose. From there, you can start experimenting and playing with different styles, and after publishing a certain number of videos or blog posts, measure their performance to establish what works.In this episode of Recorded Content, we welcome Ali Schwanke, the CEO of Simple Strat. Ali and her team create and host the YouTube series, HubSpot Hacks. During our conversation, Ali shared the rationale behind choosing YouTube as a content distribution channel, their content strategy, the importance of niching down and asking for feedback, and how these videos fit her company's broader marketing strategy.

Regardless of the stage your company is at, a podcast can be a valuable tool in helping you build a sustainable marketing strategy. For instance, an early-stage B2B company can benefit from podcasting — which can help them not only build brand awareness and credibility but also connect with potential customers, investors, and partners. As the B2B tech company grows, a podcast can serve as a tool for building brand recognition and then establishing thought leadership. However, it can also be used to generate leads and drive sales. Finally, in the later stages of growth, a podcast can effectively engage and retain customers. In this episode of Recorded Content, we share our co-founder's appearance on another show. Tristan was a guest on Emir Atli's B2B Podcast Playbook Season 1, where he shared what made him start a podcast agency and build a Network of Shows and what it takes to create a successful branded show.

Thought leadership is a popular buzzword, and most companies start a podcast to position themselves as thought leaders in the industry. But what does it really mean to be a thought leader?In this episode of the Recorded Content podcast, our host Tristan Pelligrino dives into the concept of thought leadership. He shares some powerful insights from thought leaders, gives his unique perspective on the topic, and explores how podcasting helps promote thought leadership.Excerpts from the show feature interviews from The Notorious Thought Leader, hosted by Erin Balsa.

We start each episode of Recorded Content with, ''Recorded Content is brought to you by Motion, a done-for-you podcast agency for small, scrappy B2B marketing teams,'' and our goal is to help B2B tech companies get the most out of podcasting. Podcasts have outgrown the audio-only format, and video has become an essential part. However, the majority of our customers use their home offices to record. Therefore, we decided to launch a new show called ‘On Camera, On Brand' to help our clients look better on camera and transform their home video setup, making it as professional as possible.In this episode of Recorded Content, Justin Brown and Tristan Pelligrino discuss the technical and strategic aspects of the new podcast, the show's host, the guest list, and the style of the episodes.

Starting your own podcast is a big deal, and it takes thorough strategic planning and preparation to get it right. But you shouldn't strive for perfection; instead, strive for progress and to create value for your audience.In this episode of the Recorded Content podcast, we're switching things up a bit to celebrate our 100th episode. Our host Justin Brown is interviewed by our guest Neal Stewart, the director of Marketing at Holland. Since Neal is about to launch his own podcast, he has a ton of questions for Justin. So make sure you join us for this exciting Q&A session on B2B podcasting and getting started with podcasting.

There's a trend with B2B SaaS companies: the desire to become media companies. Why is this a trend? And how can these companies actually operate as a media company? In this episode of Recorded Content, Justin Brown explores the ins and outs of this topic, including the challenges and opportunities involved.Let's face it: advertising can be expensive, and not everyone has the funds to experiment and build up a customer base that way. So that's where content creation comes in to the picture. But, as Justin points out, it takes more than a few blog posts to establish yourself as a media company.

A lot of B2B podcasts start with an interview-based format. And once you get comfortable with interviews, you can experiment with different formats to share stories and connect with your audience. But, even if you know your format, you still need to decide what you will discuss in an episode. In this episode of Recorded Content, our host Tristan Pelligrino shares where you can get inspiration and how you can develop a long list of interesting topics for your company's show.

In this episode of Recorded Content, Tristan Pelligrino, the co-host of the podcast and co-founder of Motion, talks about starting a podcast without launching one. Tristan explains how launching a podcast can be intimidating for a company. However, he also notes it's unnecessary to start with a full-fledged podcast.Instead, a company can build a foundation of podcasting skills first. Tristan shares the story of a marketing team that scheduled internal interviews with experts to practice their podcasting skills. They used these interviews for creating blog posts, ads, web copy, and more, which helped them to improve their research, conversation, and planning skills. Tristan ultimately breaks down four key ways a company can build the skills of its team so it can launch a successful podcast. The excerpts featured within this solo episode stem from a podcast guest appearance Tristan had on the Modern Day Marketer podcast. A show produced by the Juice and hosted by Brett McGrath.

If you're a leader within your organization, chances are you participate in webinars, virtual events, and video podcasts. And you know how important it is to look professional while on camera.But if you're not familiar with video and audio equipment, it can be difficult to get a professional setup. And it can be even harder to create an environment where you can maintain eye contact with your audience.In this episode, Tristan Pelligrino has a chance to talk with the Co-Founder of Plexicam, Dan Keldsen. Dan and Tristan explore how B2B content creators can develop a comfortable recording environment while maintaining eye contact with their audience.And we also learn a bit more about Dan's story and why he created Plexicam to solve this problem.

There are more than 5 million podcasts right now, and with so many new shows coming out regularly, some of them are bound to “podfade.” But you can overcome podfading by being consistent. In this episode of the Recorded Content podcast, our host Justin Brown welcomes Christina Brady, the SVP of Sales at Spekit. They talk about different ways to prevent podfading, the power of authenticity, and why done is always better than perfect.

“Starting a podcast is no easy feat, and creating a great show is even tougher," says Justin Brown, Co-Founder of Motion and host of this episode of Recorded Content. He explains that the key to starting a successful podcast is having a plan in place for leadership. But where do you even begin with planning a podcast? Format, host, topics, design, equipment, episode frequency, distribution, KPIs... it's a lot to think about. That's why we created a 3000-word blog post, an editable PDF workbook, and this specific podcast episode to break it all down. In this solo episode, Justin covers why a podcast business plan is essential and what key components it should include. Plus, Justin shares the metrics you need to keep an eye on to measure the impact of your podcast once you get going.

Recording the first episode of your podcast is exciting and can be a game-changer for you and your company. But many things, usually related to tech, can go wrong. In this episode of Recorded Content, our host Justin Brown shares ten steps for testing your remote podcast recording software and equipment.

As a podcaster, consistency is important. But marketers get confused about what consistency means.Consistency doesn't mean each one of your podcast episodes has to be the same. You don't always have to use the same format. You don't always have to stick to the same structure.And, sometimes, you don't even have to keep the same theme in place forever.In this episode, host Tristan Pelligrino welcomes Nick Bennett, the Director of Evangelism & Customer Marketing at Alyce. Nick also is a host of one of the shows we own at Motion called Rep Your Brand.After releasing over 45 episodes over the course of nearly two years, Nick is completely changing the theme of his show.During this conversation, we uncover how Nick remained consistent throughout the last two years and why he decided it was time to change the theme of his podcast.

In this episode of Recorded Content, Tristan Pelligrino, the Co-Founder of Motion and host of the show, shares three personal highlights from the past year. The first highlight is about how he landed one of his dream podcast guests, Andrew Warner, the host of Mixergy, by finding a motivating moment and reaching out through Twitter. Tristan had always wanted to interview Andrew, and when he found out that Andrew had recently launched a book, he saw an opportunity to approach him for an interview. After a few Twitter direct messages, Andrew agreed to be a guest on Recorded Content.The second highlight is about the different format Tristan used for Recorded Content by repurposing interviews he did as a guest on other podcasts. Tristan enjoys being a guest on other podcasts and sharing his personal experiences and insights. However, the content of these interviews gets highlighted on someone else's show, rather than being a core part of Tristan's own podcast. To change this, Tristan re-edited several interviews he did as a guest and included different segments in episodes of Recorded Content. This allowed him to share his experiences and insights with his own audience and shape the content of his podcast.The third highlight is about conducting a series of interviews with a single guest to create a multi-part series. In most cases, companies book guests for a single interview and build an episode around that conversation. However, Tristan saw an opportunity to take a different approach and conduct a series of interviews with a single guest to create a multi-part series. This allowed him to delve deeper into the topic and have more in-depth conversations with his guest over a period of time.Throughout the episode, Tristan emphasizes the importance of being creative with podcast formats and trying new things. He encourages other podcasters to experiment with different approaches and formats and see what works best for their audience. By being open to new ideas and approaches, podcasters can create more engaging and informative content and keep their listeners coming back for more.

In this episode of Recorded Content, host Justin Brown takes a break from the normal interview-style format and provides an overview of what he learned from producing episodes in 2022. Justin discusses the importance of learning from other successful podcasters and shares some thoughts on how you can stand out in the crowded world of podcasting. He shares specific examples of podcasting strategies you can use for your company's show and covers how Motion helps companies grow and differentiate themselves in a variety of industries. 

Sometimes, the best way to start your company's podcast is by building some of the skills first.But how can you develop some of these skills within your marketing team? How can you take a few baby steps first…before you launch a big podcast initiative?In this episode, Jessie Lizak, the CMO at BDEX, joins host Tristan Pelligrino. BDEX is a company that allows B2C companies to use data to reach the right people at the right time. And Jessie is the host of the company's podcast, Deconstructing Data. Before Jessie launched the company's podcast, she actually launched her own live event series to test the waters. And during this conversation, we uncover how her solo experience gave her the foundation needed to launch the company's podcast.

At Motion, we believe a podcast is more than an audio channel. When you create shows designed to help your customers, it can actually drive your company's entire content marketing strategy.You create content through collaboration (industry experts, internal experts, partners, prospects, and customers).You create content that answers your customers' biggest questions…not Google's algorithm.You create content you're excited to share because it actually helps.You create content that's distributed in audio, video, or written formats — whatever works best for your customer.With a podcast, you create a flywheel of activities that helps your company grow.In this episode of Recorded Content, our host Tristan Pelligrino shares how Motion approaches branded podcasts and highlights why Motion has built its own network of shows. 

Descript has been redesigned and upgraded with some pretty appealing features. However, while such a significant change is exciting, it raises questions and maybe even concerns among users. Therefore, we invited Harmony Jiroudek and Kevin O'Connell from Descript to join us on this episode of Recorded Content and give us more details.Harmony and Kevin share what made the team take such a big step and what customers who have already tried it think of it. They also discuss the features that are now available on the app and how the redesigned version will enable more creativity and efficiency for users. 

Keyword research is one of the best ways to determine which keywords to target, and it can help you learn a lot about the most searched terms online. However, while keyword research won't help you understand your audience's needs, wants, and behaviors, audience research will.In this episode of the Recorded Content podcast, our host Tristan Pelligrino welcomes Amanda Natividad, the VP of marketing at SparkToro. They chat about the importance of audience research; the differences between the buyer persona, amplifier persona, and attention persona; and how to create content that enables collaborative relationships.

The podcasting space is constantly growing and changing. But if we were to discuss the winning formula for a successful podcast, one size doesn't fit all. Still, a few steps have proven effective, irrespective of the type of podcast. One is consistency, and another is providing a solution to your target audience's needs.Therefore, in this episode of Recorded Content, our host Justin Brown discusses why you should start a podcast with conflict. He also explains what to do next, the importance of follow-up questions in such episodes, and when to include fallback questions. 

When starting a podcast, the interview-based format is probably the most common. It provides a solid foundation for a company's podcast because you get an opportunity to leverage your guests' experiences. But interview-based podcasts do present their own challenges. In some situations, it's difficult to find a guest for a specific topic. And in other cases, your guests may cancel a recording session and throw off your entire production schedule.In this episode of Recorded Content, our host Justin Brown welcomes Camille Trent, the Director of Content & Community at PeerSignal. They break down the benefits of mixing things up by adding other formats to your podcast. The two also pinpoint why you should consider doing solo episodes, and how you can make this type of episode work for you.

The interview format is very popular with branded podcasts. These types of episodes usually revolve around guests' stories, deep industry knowledge and unique experiences.But if you want to keep your audience engaged, it's risky if you rely upon the guest to “bring it” with every episode. As a podcast host, it's on you to keep the interview engaging. In this episode of Recorded Content, our host Justin Brown discusses some of the techniques he uses to ensure he has a productive conversation with each guest.

Hosting a podcast is not as easy as it sounds, and it definitely takes a lot of preparation and skill to conduct a good podcast interview.But one of the most challenging parts of an interview is starting the conversation and building momentum right from the beginning. In this episode of the Recorded Content podcast, our host Tristan Pelligrino talks about the importance of a podcast introduction. He shares five useful examples of how to start your interview and bring out the best in each guest.

If a mainstream star like Taylor Swift were about to release a podcast, she would probably have millions of listeners in less than a day. But, for companies (and their podcasts), attracting and growing an audience is challenging.Therefore, they use various techniques, including organic distribution and paid marketing campaigns, to spread the word about their show and the value it could bring to their target audience. In this episode of Recorded Content, we are joined by Toby Phillips, the VP of marketing and communications at Kolbe and one of the leading figures behind his company's Powered by Instinct podcast.Toby shares why his team decided to start a podcast, how they approach organic and paid marketing and the benefits of both, and how B2B companies measure the success of their shows.

Warren Berger, the author of A More Beautiful Question, states that kids ask an average of 40,000 questions between the ages of 2 and 5. And this natural curiosity sparks a lot of growth in an individual's earlier years.But at some point in time, people grow out of their natural curiosity and focus more on answers. And this prevents further growth from happening. In this episode, Tristan Pelligrino welcomes Harris Fanaroff on the show. Harris is a podcast host and founder of Activate Onboarding. And during this conversation, we learn how you can get your curiosity back by focusing on several key shifts in your mindset. And you'll be able to take these tools to spark more curiosity as a podcast host.Harris and Tristan also touch upon the idea of NOT being the most intelligent person in the room (and how it drives growth) and how posting on LinkedIn and Twitter impacted Harris's career. 

Distribution is critical to the success of a branded podcast, but not many marketers prioritize it. So we decided to dedicate this episode to discussing the importance of a well-thought-out distribution plan and what it entails. Tune in to this episode of Recorded Content where Tristan (Motion's Co-founder) discusses three content/podcast distribution phases your team can use.

Many companies use interviews as a foundation for their podcasts. But not all interview-based shows are produced in the same way. Some require more research, a longer or shorter script, different post-production processes, and so on.Therefore, before starting a podcast, see how others approach the creative process, learn from them, and seek inspiration from their work.In this episode of Recorded Content, our host Justin Brown welcomes Kris Camacho, the producer behind the Science With a Twist podcast. Kris and Justin discuss the challenges of creating a show involving heavy research. The two discuss the time frame necessary for developing a topic and what it's like having different hosts in each episode.

When you set out to be a podcast host, you have a lot of responsibilities. You have to research, practice how to open a show, work on interviewing techniques, and a lot more.But when you start out, what do you focus on? How do you keep from being overwhelmed with everything that goes into an authentic conversation? In this episode of Recorded Content, our host Tristan Pelligrino welcomes Tricia Ruiz, the content manager at Anteriad. They chat about what it's like being a podcast host, how to critique yourself, and why raising the stakes helps engage your audience.

Podcasts can fuel your company's entire content strategy. And more and more B2B companies are using them to give their brands a voice to connect with their audiences.But podcasts created for your business require a lot of resources. Often, you have to combine the work of both internal and external talent. So, if you want to jump-start your podcast, you have to be willing to put in the work.In this episode of the Recorded Content podcast, our host Justin Brown shares five key steps to get through to launch your company's first podcast episode.

Podcasts have become a major form of content marketing for tech brands in the past few years. And many companies use them to connect with their customers and build brand credibility. But while they are great for external audiences, some organizations also use them for internal communications.In this episode of the Recorded Content podcast, our host Tristan Pelligrino summarizes the interview he recently had on the Internal Marketing podcast with Kerry-Ann Betton Stimpson. He talks about the benefits of internal podcasts for companies and why podcasts are more than an audio channel.

Podcasts have become a key medium to engage audiences and build trust with your brand. And the best thing about them? They're convenient, and your audience can listen to them on the go.But podcasts are more than an audio medium; so, if you want to stand out, you have to make the most of your podcast show notes.In this episode of the Recorded Content podcast, our host Justin Brown talks about the importance of creating enticing and consistent show notes. He also shares ten things you should include in your show notes to grab your audience's attention.

The podcast industry is expected to be worth $4 billion by 2024, and whatever your interests may be, you are likely to find a show around them. However, not all shows receive the same attention or have the same audience base.In this episode, we asked Olivia Brown, the host of the Mountaintop History podcast, to join us on this episode of Recorded Content to discuss history podcasts. Olivia and our host Justin Brown discuss what it is like to create such a show. They also touch upon the difference between solo and narrative-style episodes, episode length and how Olivia and her colleagues make history-inspired episodes interesting.