Podcasts about attraction marketing

Chris Burrows - The Introverted Entrepreneur, and man behind the Attraction Marketing phenom Beach Boss Influencers - joins me on the Podcast today - sharing top strategies for building your Network Marketing business as an introvert.Finding your niche.Using AI to help create content.Handling growth and events.You can join his upcoming AI Masterclass here - http://chrisburrows.com/masterclass

Want to turn your attraction marketing from mediocre to mesmerizing? John Melton packed this short episode with actionable tips and strategies to help you stand out, build a loyal following, and drive real results! From creating irresistible freebies to showcasing your authentic self and providing value to your audience, so you can stop struggling and start succeeding in the competitive world of online marketing. “By embracing authenticity, taking consistent action, and continually improving, you can transform your attraction marketing and unlock a floodgate of new opportunities, leads, and sales.” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download  

The primary focus of this podcast episode revolves around the challenges faced by automotive detailing professionals in effectively marketing their services. We delve into the prevalent issue of misaligned marketing strategies within the detailing industry, particularly in the United States, where many operators struggle to replicate successful advertising efforts observed in others. Our guest, John Dwyer, an expert in direct response marketing, provides invaluable insights on innovative marketing tactics, specifically the concept of using incentives, such as vacation giveaways, to attract potential customers and enhance engagement. This episode serves as a crucial resource for detailers seeking to elevate their marketing approaches, moving away from price discounting to more effective, value-driven strategies. Ultimately, we aim to equip our listeners with actionable ideas that can significantly impact their business growth. If you'd like to contact John Dwyer for any further info he can be reached at john@theinstituteofwow.comIf you're interested in attending The Detailing Authority Academy training you can click the link: https://www.square.link/u/pnqgYWNQDon't forget to subscribe to our YouTube channel for more content: http://www.youtube.com/@TheDetailSolutionsPodcast1https://www.mte.live/paint-correction-competition leave a suggestion for next years competitionUse code dsp10 at www.biobombs.com to save 10% on your order.Links referenced in this episode:vacationsincentive.comfbcontestformula.cominstituteofwow.com

Terry wonders about provocative writing, and V questions whether authenticity makes good marketing. Paul, meanwhile, thinks about the Antarctic as a setting for stories. Chat will bring their crayons. Our links: Paul's store: https://payhip.com/paulecooley Paul's site:  https://shadowpublications.com Terry's site: https://www.terrymixon.com/ Veronica: http://www.voicesbyveronica.com/ DRS Discord: https://discord.gg/pgmQxaVbGP Enjoy the show? Consider becoming a Patreon or Buy Me A Coffee supporter and for as little as $1 a month, you can help keep the podcast free and receive exclusive content. More information at https://patreon.com/drspodcast  and https://buymeacoffee.com/drspodcast. #writing #fiction #podcast #chat #live #novel #story #narrative #publishing #author #writer #discussion #podcast #talkshow  

Join the Focused Visionary Accelerator today (FVA)! FVA is your go to program if you are a business owner ready to scale to the next level. You will receive expert guidance, personalized coaching, a supportive community and live masterclasses!--------------------------------------------------------------Gone are the days of sitting back and waiting for clients to roll in; taking proactive steps in lead generation is now crucial for success. As we approach 2025, it's essential to recognize that a passive approach to business will only hinder your growth. This episode emphasizes the importance of taking action and being strategic in your marketing efforts. From leveraging referral partners to engaging in coffee chats, the key is to stay top of mind and actively connect with potential clients. Tune in for some tough love and practical tips that will ignite your motivation to seek out new opportunities and build meaningful relationships in your business.__________________________________________________Related Episodes: Ep. 214: Relationship and Attraction Marketing for Lead Generation and ConversionEp. 229: Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation___________________________________________________Want to stay connected to Michelle - Join the Sunday Morning Brew Crew! The Sunday Morning Brew is your private invitation to actionable insights that simplify your business, spark new ideas, and help you scale—without the burnout.Connect with Michelle on Facebook or Linkedin

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter  or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 5th February 2025. The winner will be contacted via Bluesky.  Show references: Website: https://www.agility-marketing.co.uk/https://www.agility-marketing.co.uk/service/digital-advertising-survey/LinkedIn: https://www.linkedin.com/in/liz-dimes-agility/LinkedIn: https://www.linkedin.com/in/anitaagility/ Liz Dimes is a Digital Marketing Director for visitor attraction specialist, Agility Marketing and the lead behind their digital advertising and conversion optimisation strategies. She boasts over a decade of experience in delivering tangible results. With a relentless drive for results she has steered impressive returns for clients across the attraction industry. Anita Waddell is MD and founder of Agility Marketing, visitor attraction marketing specialists.  Anita has been a Visit England judge, currently sits on the BALPPA Management  Committee and looked after the National Farm Attraction Network during Covid.Anita fell in love with the sector during her first ever marketing role at London Zoo.   Having always worked in the attraction sector, she founded Agility at the start of the millennium.  In total, across her career she has worked with over 70 attractions.With a passion for digital and data driven marketing, she adores seeing clients get results and enjoys mentoring her team to deliver winning campaigns. Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with visitor attractions. I'm your host, Paul Marden. For many regional attractions, the Head of Marketing is a one person marketing machine expected to be all over digital, email, social and out of home advertising. In today's episode we're joined by Anita Waddell and Liz Dimes from Agility Marketing who'll be sharing insights from their attraction marketing academy to help power up your marketing in 2025. After starting her career in attractions marketing at London Zoo, Anita has run Agility Marketing for over years, working with clients like Camel Creek and Blackgang Chine. Liz is the expert behind Agility Marketing's digital advertising and conversion optimization strategies, having found her love for visitor attractions when joining Agility in 2017. Paul Marden: Liz, Anita, welcome. Skip the Queue. Anita Waddell: Thank you. Liz Dimes: Great to be here. Paul Marden: So this is not our first episode of the new year, but it's the first episode we're recording in the new year. And as I was saying before we started, my rule is that I can still say Happy New Year up until the end of January as long as it's the first time I've said Happy New Year to somebody. So Happy New Year to both of you. Liz Dimes: Happy New Year to you. Anita Waddell: Happy New Year. Paul Marden: As you know, we always get started with an icebreaker question. So I've got a couple of little icebreakers for you and they are topical, relevant to where we are right now. So I'm going to go with Liz. Which is better, Christmas Day or New Year's Day? Liz Dimes: Christmas Day. Although I must admit I prefer the run up to Christmas than the actual day. Paul Marden: Oh, okay. So it's the excitement of going out and doing all the prep and the present wrapping and yeah.Liz Dimes: Christmas trees, pretty lights, shiny things. Excitement. But yes, I think I'd definitely choose Christmas Day over New Year's Day. Paul Marden: It's funny, isn't it? Because we'll split. I'm definitely Christmas. Much more Christmas than New Year's. I'm quite happy on New Year's to be sat watching hootenanny on telly while I'm going out and doing a big go out and party with lots of people. Liz Dimes: But absolutely, I agree.Paul Marden: my age, but there we go. Anita, do you chuckle the Christmas decorations and the lights into a box and throw it into the loft or are you Ms. Neat and everything is neatly folded and packaged away ready for future Anita to thank you and be able to do everything easily next week? Anita Waddell: I would love to say I was the latter, but having done that on Sunday, I think it's more about getting them away in a box and deal with the problem next year. So, yes, so, yeah, I aspire to be the neat queen, but unfortunately it is just, yeah, time takes its toll and it's a matter of getting the job done. Paul Marden: There's a real spread in our house. Mrs. Marden is tidy it away as fast as you can. I will sit there literally for hours straightening all of the out and making sure that it's right. And then next year you can figure out who was responsible for the packing away because you could just see it straight in front of you. Liz Dimes: I saw a recommendation the other day, actually, that you should put sort of £20 or something in with your Christmas decorations so when you get them out next year, you can buy yourself a takeaway while you're sorting them out from last year's. You. I didn't do it, but I thought that was a brilliant idea. Paul Marden: So I came back to work on Monday and I went. All the stuff from the office was all packed away and I went to put it in the storage locker and we share our storage with the building owners and I just found the Christmas tree stuck in the cupboard fully decorated and I think, is that really putting the decorations? Is that really taking it down? Have you broken the rules or is ihat really a cunning plan?Anita Waddell: That's one way of doing with it, isn't it? Definitely. Paul Marden: Exactly. Look, we have got lots to talk about, but first tell me about yourselves and tell me about your background. Anita, tell me a little bit about you. Anita Waddell: I suppose visitor attractions has always been my thing, ever since my first marketing job, which was at London Zoo many years ago, I caught the bug really. But I suppose I was at London Zoo. I was very. They weren't in the strong financial situation, so there was actually a recruitment ban. So I was a young aspiring marketeer who joined the company. And as everybody who was experienced and worried about their own career path left, I just absorbed their role. So over the spate of three years I had a huge amount of experience and from there then left to become a marketing manager of a much smaller attraction. Anita Waddell: And having doubled their numbers from, you know, up to over 200, 000 over a year, I suddenly thought, hold on a minute, I actually, this is really fun industry and something that's actually, I can do okay. So from there I went on and ended up working for an agency myself who were specialists in visitor attractions. And then 20 years ago I thought, “Well, hold on a minute, maybe I should try this for myself. Maybe I can have my own agency.” I thought, “What's the worst that can happen?” I just have to go back and do the day job again. So over those years more people have joined me. I've got three cracking directors, really good senior leadership team and Agility now is a visitor attraction marketing agency. Paul Marden: Amazing. How about you, Liz, how did you get into this industry? Liz Dimes: Well, I started in a very different interest. I did an automotive and I started doing more PR than marketing definitely, but it just wasn't. I enjoyed it a lot and I learned a lot about cars but it wasn't really my passion so I sort of left and thought I'm going to try something else. I was more interested in learning about the digital marketing as that was really starting to kick off in the world at that point. So I got a digital marketing role at a business school which was near to where I live, which is very different. And I really started to get the bug for the digital marketing aspect and just in general enjoyed learning more and more and more about that. Liz Dimes: But the whole sort of B2B business school side, little bit dull for me if I'm totally honest. So. And actually that business all got sold to another one so I was made redundant at that point. So it gave me a little bit of a chance to sort of sit back and go, right, what do I actually want to do? And digital marketing was definitely the thing, particularly sort of paid advertising for me. And that's when I found Anita and Agility Marketing and they happened to have the perfect role for me and that was in 2017 and then just loved the industry very quickly from joining and sort of have no intention of ever leaving it, to be honest. Paul Marden: It's super fun, isn't it? It's fun doing the marketing thing that we do in this particular space because it's all about helping people to enjoy themselves. Liz Dimes: So what could be more fun and families and I have a, I've got a five year old so I really in that moment at the moment, I'm my own target audience at the moment, which is always nice. Paul Marden: Yeah, absolutely. So one of the things that Agility has recently done is set up the Attraction Marketing academy and I think today we're going to talk, not talk about that, but we're going to talk about some of the stuff that you cover in that academy. So why don't we just start by telling listeners a little bit potted understanding of what the Academy actually is so. Anita Waddell: I mean the Academy is what it says on the ting. It's a marketing academy for visitor attractions and it actually, the re. Where it came from was out of COVID Some obviously don't want to go back to Covid ever again. But during that time everyone was in survival mode and they really shared, they collaborated, they did everything they could to work with each other and once life got back to normal a bit more, that collaboration stopped. There wasn't the need for it but we really enjoyed sharing all of our knowledge and expertise during that time. So the Academy was really has really been born to allow us to continue to do that. So it is a visitor attraction masterclass I suppose. So we have pre recorded content, we have fresh content through live sessions monthly. Anita Waddell: We have ask me anything clinics so people can, our members can jump on board and say, look, you know, actually we had a brilliant ask me anything clinic in December where they were, were talking about events for one particular member for the forthcoming year and there were loads of fresh ideas that came out of that for her. So it is really providing that mentoring but also that detailed knowledge and expertise which all attractions, if you're a one man band, you don't necessarily have, you're having, you know, you have to be jack of all trades. So. So we're a helping hand really. Paul Marden: Yeah. I think it's really interesting, isn't it, that many of the attractions that we deal with are massively well known brands but actually when you look at the team behind it, they are more like a small business or small to medium sized business. They often don't have massive teams even though they're brands has massive recognition and you can often be quite surprised, can't you, that it is this kind of one person marketing machine at the centre of what is a really well known brand. It's quite surprising sometimes and I think the more we can do to support those people the better really. So why don't we delve a little bit into some of the stuff that the Academy covers and then we can talk a little bit about some of the ways that marketers can help improve their outcomes for this year ahead. Paul Marden: So one place to start is always about benchmarking. This is something that at Rubber Cheese we find really interesting and we care a lot about with our Rubber Cheese survey. But I think benchmarking and understanding where you are against the competition is not competition against the rest of the sector. I should say is really important because you can understand what good and bad is can't you? And this is something that you guys care quite a lot about as well, isn't it? Liz Dimes: Absolutely. It's really at the heart of everything we do for our clients. We benchmark with the industry. That's the brilliance really for us of working solely in the visitor attraction industry. We can really see what's the good, bad and ugly of all things marketing within that industry. So we recommend that you'd benchmark everything really. But obviously it depends on what you're doing. So you'd benchmark your socials, your emails, your website performance, your reviews, your paid advertising results, just anything you, anything that you collect data on for you. If you don't know whether that's good or bad, how do you know what you're looking at really with your data? Liz Dimes: So  you might see that this year you were 2% up on your last year's results and think, great, but if everyone else is 10% up, then actually maybe there's something key in there that you're missing that would really be a quick fix for you to do. And without knowing that it's impossible to do that, it really, I mean, the majority of the benchmarking we do is digital advertising because that's, it's 70% of our work for our clients. But as say we do benchmark across everything and by benchmarking we know that we can ensure that we're optimising well to make sure that we're achieving the best results possible for all our clients. And at the end of the day that's what we're here for and that's what we all do. Liz Dimes: I'm going to push this over to Anita a little bit, but it's because benchmarking is such a key thing for us. We've actually got a new initiative we're announcing now in January. So I'm going to let Anita do that. Paul Marden: Oh, come on then. Drum roll, Anita. Anita Waddell: Okay, so this spoilers. The inspiration of this came from Rubber Cheese and your website benchmarking for the visitor attraction sector. And we benchmark all the time. But actually we know that we work with 15 to 20 attractions across the year. But you know, the attraction sector is so much bigger. And what we wanted to do was launch an industry wide survey on digital advertising so people can identify how big their budget should actually be for digital advertising. What performance, what click through rate, what cost per acquisition, what cost per click is actually good and average across all of the platforms. For example, we know in our business a lot of our clients will use the Google search, Google performance match, Meta, TikTok. Anita Waddell: But we also know that when we start working with some attractions, they're only using Meta or they're only using Facebook. And so it's really just taking a broad brush of the sector to actually understand what is happening out there across whether it be theme parks, whether it be a heritage attraction, whether they're a zoo. Just a broad brush to really give something back to the sector. Like you've done with Rubber Cheese. Really. Paul Marden: I think it's so important, isn't it? Because paid advertising can be a bit scary for some people because it feels a little bit like you're gambling or it feels like a fruit machine. But I always think that it's a fruit machine where you can figure out the odds. And once you figure out the odds, you just have to decide how much money you can pump into the top of it and magically at the bottom money comes out in relation to the odds that you've calculated. But if you can across the sector. Anita Waddell: Yeah, exactly. I mean, the beauty of digital advertising is that it is, you know, there is a system and a process to it. So you know that you've got to get people to your website. You know you've got from the website, you need to get into your landing page at every stage of the journey. Coming back to benchmark working, you can identify what is working well and what actually can be tweaked to optimise it even further. And we've got clients now after Covid, there was with that when we focused purely on. Well, actually to be honest, during COVID there wasn't a lot of marketing going on at all because people were so desperate to get out the organic, social and email marketing could just cope with it. Anita Waddell: But then people came back and they started to do a lot more out of home. But now we're finding clients are actually saying this year in particular with the increased costs in the budget. Sure. We know we get a lot of, we know we get a lot from digital advertising. Shall we actually reduce our home budget and put more into digital advertising because it's more measurable and that confidence can be given. Paul Marden: We've all only got limited budgets and it's all about deciding where the best place to spend your money is. So, yeah, we'll come back to this benchmarking point a little bit later, I think, because I think is really important. But let's dive into some of the channels that marketers can use and talk about some tips and tricks across each of the channels. Maybe should we start with social? Is it important top attractions? I think you've already answered that. But how important? Liz Dimes: I guess I think it's very important. I think we all know that's where people spend their time at the moment. Depending on who you're. Because in general as a sort of blanket, a lot of the target audience for all attractions is very similar. But depending on where you are you a tourist destination, are you more of a regional destination, are you a heritage site, are you a zoo? It will depend. So. But most of those audiences are spending a lot of their time on socials. But because of that and because everyone knows that their concentration is much less, your competition is much higher. But you see, but you got to be there. If you're not there, you're not in with a chance. So it is, it's incredibly important and I think it's about what should your focus be. Liz Dimes: So actually if you are a one man band and you have a certain amount of hours in the day to do it, what are you going to focus on? Maybe pick two or three. So if you are going to pick two or three, I think at the moment you would pick Instagram, TikTok and Facebook, still. I know we all think Facebook is disappearing, but the grandparents take their grandchildren on these days out. Paul Marden: Exactly. And that landscape of the different social platforms was stable for a very long time, wasn't it? But it's changing quite a lot. So should you be on Twitter? Is it a scary place to be now? Should you be on Bluesky? But, but in you're saying TikTok still, Facebook, Instagram, those are the key places that you should be focusing attention. Probably. Liz Dimes: Absolutely. I think if you've got extra time, if you have extra resource, then absolutely test those extra platforms out and see where you've got. But actually if you're, if your time is limited, then focus on doing the best for the top platforms of where your audience are. And at the moment we believe, and all the data believes for that for our audiences it's Facebook, Instagram and TikTok. Paul Marden: Yeah. And, and what are the basics that you've got to be covering there? What should they be posting about? To be able to kind of meet the bar. Anita Waddell: I feel the key with social media is that you know you can, it's got to convey a message that is going to provide overall reason to visit. So you need to get your planning right. And so yes, you want to have different formats and you want to make the posts are not wallpaper posts and you want to make sure that the post you're saying are said. You know, the same message is said in three or four different ways but ultimately you know, you're trying to stimulate an action and whether that's just engagement at this stage, you know, people aren't necessarily going to visit immediately after seeing a post but if they engage then see more posts and over time when they do want, they do want that day out, you'll be in their, in their top of mind. Anita Waddell: So I think the key we always say is like no, make sure you get your planning right. Your, your commercial messages in January are going to be totally different to your commercial messages in Summer or Easter when you know, in January you might be thinking about we've got, we need a value, a volume driver promotion because people haven't got any money. We want you Season passes are always sold in the first few months of the year. So you want to make sure you've got some promotion, you've got your season pass messaging out there. So it is, you know, make sure you've got your planning and messages right and from there you can then be creative as you like. But you've got to make sure that you're saying the right thing. Paul Marden: Let's follow that thought. What are the special little sprinkles that people could do this year to really energise their social media? What is it that they can do to inject that creativity? Anita Waddell: I think different formats, I think, you know, you can say the same thing, overlook different formats to really make them zing. Liz Dimes: One of the things we're really seeing good trends on and again this does depend on who you have in your team. But if you've got a member in your team who is willing to be on camera and is entertaining, is witty, can be a bit different. There's, there's a few attractions that are doing this really well already. But if there's something about. So we all talk about user generated content and absolutely you should be sharing user generated content. You should be making your most of your micro influences and your. All that kind of thing. But actually there's sort of EGC which is Employee Generated Content as well. And I think a bit of behind the scenes is still works well. Liz Dimes: A bit of witty content from someone and if you' the right person who's willing to do it and has the great personality and is happy to be on screen, then please take advantage of that person. Really, please use it. Because also they'll probably really enjoy it. I mean, there's a number of attractions where I know because we've spoken to them, where they're sort of bit famous. So yeah, people go round, go and they spot them and they want to go and say hi to that person and that. And if it's the right person who's comfortable with that, they really enjoy that. Yeah, so if you've got that person, go for it. That's a real, it's a real trend at the moment that's working well. Paul Marden: Okay, let's move channels then. Let's talk about email marketing because interestingly, in the Rubber Cheese survey this year, the data that we had showed that this was the weakest source of leads for attractions. Now, as I always say when I talk about our data, you know, there's statistics involved and you know, what we know is about the data set that is in front of us. It's not always completely reflective of the entire sector. So is that illustrative of what you guys see as well or is it more effective than that for you? Anita Waddell: I think I would say that we measure our email marketing. We put UTM codes on all of our links so we can actually track effectively. I would probably say they're not seeing it either because they're not tracking it effectively and UTM codes are so easy to set up these days or they're not. You know, the end of the day, the emails is a channel of communication. So if your email says exactly the same thing every single month, you just need to, with your, with your programming. And I think programming is going to be such a big thing, continue to be such a big thing this year. You need to really stimulate that repeat business. Really stimulate, give people a reason to revisit it. Your email marketing needs to be saying something different every single time. Anita Waddell: Otherwise people will just get bored with it. So I would say it's those two things. Paul Marden: Yeah. So it's all about keeping the faith. It is a valuable channel. You should focus on it. But you need to be able to have all of the tracking in place so that you can attribute the leads to that source and then a decent story to tell that's going to engage people. Anita Waddell: The only other thing I would say is that, and I don't. I think most people have got their heads around this now. But GDPR, when it came out, everyone was terrified of not getting, you know, you can only email people if you get an opt in. Well that's correct. That's one method of consent. But with legitimate interest, if they visited you already then you've got a reason to remarket to them as long as your Privacy Policy is correct and you've your, your everything else. So I think that's why some people go out. Some people are, we're amazed when we start conversations that they still are asking people to opt in and not using legitimate interest. So that could be another reason why in your survey results they were a bit skewed. Liz Dimes: I think there's quite a bit of scaremongering out there a little bit with email marketing at the moment because Apple are, they have updated their privacy settings a while ago which means that effectively when you're looking at your email results anything that's gone into an Apple mail will be marked as open even if it's not. So effectively your open rates are a little bit pointless since that update. So what's important to look at is your Click Through Rates because then you know those people have opened it and then how many have clicked through. Which is why the UTM codes are particularly useful because that helps with that. The other thing that Apple are doing at the moment is they're suggesting they're going to start the sort of promotions tab. I can't remember what their terminology is. Liz Dimes: Like you have in your Gmail when you log on your laptop, on your desktop as opposed to in your phone. So that will affect, that absolutely will affect email marketing. But what it will affect is email marketing that isn't tested, updated, optimised and tried and best. So if you do just keep doing what you're doing. Absolutely. Your email marketing is gonna, you're gonna lose on that. Paul Marden: So good email marketing is a worthwhile thing to do. Liz Dimes: Absolutely. And it is about testing because actually one of the things that we don't know yet because it's not happened yet but one of the things that might work is by making sure, rather make sure you're not sending from a no reply or admin at or an info at send it from a person's email that's less likely to be marked as spam or promotions. So all these things are as these updates come through test if suddenly you see a massive drop off in your click through rate, something's happened. Try something different on the next go. Paul Marden: Yeah. Liz Dimes: So I think, I imagine people are worried about whether Email marketing is going to continue to work and there probably will come a time when it doesn't. But at the moment I think it's still an important part of the mix. Absolutely. Anita Waddell: I think for Life Stage as well, it's worth taking it into account because there's some real hard data that's come back which suggests that the younger audiences are not using email marketing anymore. And I think that's really, that's quite true. But that is that Life Stage or is that young people? And I think that will play out because when people get into the office world, the world of work, they start using email a lot more and they become more familiar with it. So I don't know if it's Life Stage or if it's actually happening. We work with Tullis and Tully's obviously run a lot of brands which are aimed at sort of a 20 to 30 year old market and one of their biggest drivers is still email marketing. Anita Waddell: So I think, yeah, I think, but I think as Liz said, measure, optimise, test, do all of that and it should still deliver. Paul Marden: Good. Let's cut to the web. What are the problems with websites that you're seeing for regional attractions at the moment? Liz Dimes: One of the things we see quite a bit is that people who look at their own website as them, not as their customer. So they'll look at their website on their laptop. Their customers are not looking at their website on their laptop. They will look at it as someone who already knows the product, who. And even if you think you're not, your unconsciousness does know. So I mean, the average for visitor attraction websites is that nearly 90% of your sessions are happening on a mobile. So if you are ever looking at your own website, please look at it on your mobile. It's so easy to go, “Oh, I'm on my laptop because I'm doing my admin work right now and my admin work includes. I'm going to have a quick look at our website.”Liz Dimes: If you are going to do it on your laptop, press F12 please, because if you press F12 on your PC, you'll be able to look at it as a mobile. It won't be quite exactly what it is in as a mobile, but it's a good go. Not everyone knows about F12, so hopefully that helps a few people. But I think that is a real, it's a real key thing that we do find that some people tend to look at their own website not as a customer. So really think about it. Liz Dimes: If you are, say your key audience is a 35 year old mother of two, one has a toddler and one is a school child, put yourself in that place or ask do you know someone, one of your friends, that audience, ask them to go through your website blind and is your customer journey working? Do they immediately understand what you are? Can they quickly find out your opening times? Can they quickly find. If you have parking, can they quickly book? Is the booking, is the. Is the push through to booking which at the end of the day is the ultimate goal for pretty much everyone. Really, really think about it as your customer. And I think sometimes that's really difficult to do when you're so ingrained in your own attraction. Paul Marden: I can't stop myself grinning like a loon. You're talking about my life. This is the conversation I have over and over again. User testing. That's one of the questions in the survey that always blows my mind. How few people do user testing and how few people do user testing on a mobile and putting themselves into the shoes of their customers. I don't care if you like your website or not. I care whether your customers can do what they want to do. That's the only thing I care about. That's a bit untrue. I'm playing to the audience a little bit. Liz Dimes: But no but it is so true. And I think there are. If you can't, there's ways you can look at it from a more sort of data perspective. If you're a data person in your. I know people are still getting their heads around GA4 and to be honest, so am I. Even though I'm in it all the time because they change it every five minutes, hate it and you have to build a lot of it yourself. But there are a lot of positives of GA4 as well. You can see relatively simply how many people are going from your homepage or your landing page or your event page, whichever page you want to look at. Liz Dimes: If you want them to go to your ticketing site because most people use external platform ticketing sites, what percentage are landing on that page and going where you want them to go. Now it will be a low percentage always, even if you've got a really good system because they will want to find out more on different things and in lots of ways you want them to. But actually if you've got a return visit on your website, really that's when they should be booking. They've had a look, they found out where you are, they've talked to their friends on WhatsApp. Yes, that is one of the key options. Can they really quickly get to your booking site and book have a look at that data? If you can. Liz Dimes: And if it's really low, maybe you haven't got the right call to action buttons on your page or they're not as obvious as you think they are because maybe you're looking at it on a desktop rather than a mobile. Paul Marden: Amen. Liz Dimes: Good. Oh, I'm pleased because you're the number one expert in the website, so I'm glad you agree with me. But there's. Yeah, there's lots of things, there's lots of quick wins by just having a look. Paul Marden: Right, let's just very quickly touch on some of those then. So what are the quick wins that people can do with their websites right now that is going to turn it into a lead generating machine for them? Liz Dimes: What is your load speed? Are people bouncing off because you're not loading quickly? If it is low, do something about it. What are your call to actions? Are they obvious? Are they clear? Have you chosen one key call to action per page? Don't confuse your customer. Their attention span is really low. Does it show off what you want it to show off? Those are the top three things I would say look at. Anita Waddell: The other thing I would probably add to that is look at your home page. Make sure you're updating it regularly and giving those people the reasons to visit. I'm often quite surprised how they update the rest of the website but then they don't update the homepage on what is coming and what's next and what's on and also what's on now. So I think, yeah, I would say look at the homepage. Think of the homepage as really a signpost page. Once they live there, you want, they want to go, they've got to find something on there that's going to interest them and so that would be my recommendation to add to that. Paul Marden: Good. So those are all great things to do once they hit your website, but you've got to get into the website in the first place. So let's talk about paid advertising because that's something that you guys do a lot of, isn't it? Yeah. And that's the thing that can drive reliable traffic to your website. So it's hugely important. Liz Dimes: Absolutely. Paul Marden: I bet there's some real howlers that you see when you're first engaged by a client and you come and look at what they're doing in paid advertising. What are those real gotchas that you see? Anita Waddell: God, it's like opening your. Yeah, go on, Liz. You can reveal some secrets of what people are doing. Paul Marden: This is therapy session. This is a friendly, safe space. Just unburden yourselves. Liz Dimes: Yes, we won't name any names, don't worry. Well, while we're talking about website, I think one of the things with paid advertising that people really don't, they forget to think about or forget how important it is what web page are you sending that traffic to? Because absolutely, it might be your homepage, if your homepage is the right page, but equally it probably isn't your homepage. It needs to relate to the ad you are placing. So I think sometimes it's the last thought. It's, “Oh, we want to do an ad, we want to do an ad, do it.” And then, “Oh, don't even think about where we're going to send it. Send it to the homepage.” So I would say that's a really key thing that people sometimes forget. Liz Dimes: And actually, if you think about again, always come back to what will the customer think? Would it annoy you if you clicked on an advert for red shoes and the ad opened a page for trousers? It would annoy you. So why would your customers not be annoyed if you click on an ad about summer and it opens a homepage and there's not a really quick call to action to get to that summer information? So again, always think about the customer. One of the other things. Well, the other thing that is incredibly important in our industry is your location. Who are you targeting, location wise? And we have regularly taken on clients who have done it themselves or had previous agencies or whatever, doesn't matter where it happened. Liz Dimes: And they're targeting the whole of the uk, maybe they're in Cornwall and they're targeting Scotland as well for a term time visit. Paul Marden: Right. Liz Dimes: Someone in Scotland is not going to drive seven hours to come to you for a day out. Look at where your customers come from, map them. If you can really find that, you've got that data. If you're taking online booking, you have got the data of where the people live who come to you, find out where those people live and use that information for where you're going to generate the best results for your targeting for your adverts. I think that's incredibly important in this industry.Anita Waddell: And I think it goes, that goes beyond just radius targeting. Oh, absolutely. You really do need to map your audience to find out where they're coming from because, you know, like road systems will change the direct. No, change the layout of where people come from. Competitors will change, will give your some areas higher propensities to convert those visitors than others. So it really is worth investing in some mapping geo mapping tools and time to get it right. Paul Marden: I bet this is probably. How long is a piece of string quite type question, but broadly is the paid advertising for attractions? You know, there were terms, there are search terms that people are going to be searching on that you're going to want to sponsor or you're going to be sponsoring things in social platforms. There are some spaces that are, you know, fantastically competitive and hugely expensive. I'm thinking car insurance. You know, it will, you know, the cost per click of that is going to be phenomenal, but the return on investment for them is great. Yeah. Is this space a competitive and expensive space or is it remarkably reasonably priced? Liz Dimes: That really is. How long's a piece of string, I'm afraid, when it comes to search. So if we're just going from a search perspective. So if you're using Google Search Ads, absolutely. It depends what the keyword you are using is, how expensive that cost per click is going to be and really. Or you can help it by having an amazing ad, having an amazing landing page and being really relevant and your location targeting being right for that place. So you can be the low, you can get yourself to the lowest in the range that's possible for that keyword, but you're never going to get a keyword that cost £2 to cost 10p. What you can do, and what I would always suggest you do is use more longer tail keywords, which is the correct terminology, longer tail. Liz Dimes: But so if you're, if you're using, rather than maybe using day out, use day out in Yorkshire, family day out in Yorkshire. So you're extending the, the detail of it. Yeah. And the more detail you have, the less competition there will be within Google. You can do some really good keyword planning and get an idea of what your, what the type of cost will be for the type of keyword you're going for. If we stick on the Google search point. Actually, one of the other real howlers we regularly see is people actively targeting or not realising they're actively targeting their own brand name and therefore. And Google's algorithm, if you're doing a list of keywords you're going for, will always do what works best. Liz Dimes: So if you have either on purpose or accidentally put your brand name in there, all your budget is going to go on your brand name. Now, as long there are occasions when you might do that. If your SEO is terrible and you're coming up on page three for your brand name, go for your brand name. Absolutely do it in a separate campaign. So you're spending only a certain amount of money. But in general I'm yet to find attraction that isn't coming up on the map, on the Google map or on the top of the search results for their own brand name. So you are effectively paying Google for website visitors, clicks, conversions that you would have got for free. Don't do that. Please don't do that. And we see that relatively regularly.Paul Marden: You differentiated between paid advertising for search and paid advertising in social platforms. So we've got the tooling in Google to be able to estimate how much things cost. Go for those long tail search terms because they're probably going to better value for you, probably have better landing pages. And be really clear, if you've got a nice long tail search, you know that person is looking for something very specific. So serve them a really specific landing page to arrive at on the other side. That speaks to them and they'll love it, won't they? They'll be much more likely to engage. So you get that return on investment even further. What about in social, what. How are you planning out? You know what the cost is likely to be and where you should focus your energy. Liz Dimes: So because we are doing this all the time, we have a good idea of what that. So in social you'll look, you want to look at the cost per thousand impressions, what's called the CPM as opposed to the cost per cl. That's the, that's the bit in social that you can't affect. Meta, for example, are going to. If the cost per thousand for the target audience you are going for in the location you are going for is £4, it is £4, there's nothing you can do to change that. £3, it's £4. And unfortunately it is depending on where you are. For some people it's lovely. If their location's less, that's great. But if your location is more expensive. You've got to just deal with that. Liz Dimes: Unfortunately, in the last few years the cost per thousands have gone up around 12% and they're estimating this year it will be around 4%. So to get the same number of impressions in 2025 that you got in 2024, you're going to need to spend 4% more. Unfortunately, it is what it is. I hate saying that, but it's true. You can't. We can try and lobby meta all we like. The cost is what the cost is. It's a demand and supply thing. Paul Marden: Exactly. Liz Dimes: But what you can do is be realistic. You are going to have to get the same number of impressions. You need to spend 4% more. However, if your budget has to remain the same, how can you improve your click through rate one? Well, 0.2% to get. So although you'll get less impressions, you'll try and aim to get the same number of web visits and clicks from that. Can you then improve your conversion rate on your website? 0.2% and therefore you actually, for the same budget, you may get more conversions. So although you have to understand as we all do, that costs of everything are going up and impressions are one of those things. Liz Dimes: Actually, can you optimise and improve your ads because minimal improvements in your click through rate, minimal improvements in your conversion rate on your website are going to result in more revenue at the end of the day for potentially the same budget or a minimal increase. Paul Marden: And what are those? Again, this is such a sweeping, broad question, but what are those things that people could do to improve the engagement in the ads themselves? Liz Dimes: I'd say the number one thing to look at is your targeting correct? Paul Marden: Yeah. Liz Dimes: Is your location targeting correct? Is your audience type targeting correct? And then are you tailoring your ads to your audience? So if you're doing a target and you're targeting grandparents, for example, maybe your ad needs to be slightly different if you're targeting the parents or maybe your ad needs. And then your ad again will need to be. If you're, if you're remarketing and you're going to your sort of what we would call a hot audience that needs a very different ad to prospecting, a cold audience. So really focus on your targeting and focus on speaking. Again, think about the customer. Who are you speaking to with that ad? Anita Waddell: I think the other thing to mention and add to that is also the number of ads you're putting out because you never know exactly how your audience is going to react. So we actually do a lot of testing for a campaign. We would put a lot of ads out and it could be marginal differences in an ad because that's what, that's really what you want. So is it a bold heading? Is it not a Bold heading is it use the word say to save or best prices or you know and each of these will result in say that we're looking for that marginal gain because over time all those marginal gains will add up on the creative and the messaging and you'll get the best result. But it's time, energy and to get there completely. Paul Marden: Look, this has been really interesting but I want to just leave people with two or three things that they ought to prioritise to get 2025 off to a great start because last year was rubbish for so many people, wasn't it? So let's what can we all do to help get the show on the way for the attractions this year? Anita Waddell: I think the key thing is giving that people a reason to visit. It's getting the programming right. What people should be doing is looking at the last two years, breaking down the visitor numbers throughout the year, ascertain where there's opportunity for growth. We know people is much easier to build those peaks when, during the school holidays when people are actively looking. If you still, if you're not reaching capacity in those periods, that would be our, you know, build the peaks rather than the troughs. If however you've got to the stage where you think on your, you're creaking a bit at the seams and actually you want to build the term time campaigns, consider that as a secondary but again giving them that reason to visit now rather than waiting to a different time. Anita Waddell: And then once you've done that, you can plan your marketing budget around those opportunities. If you know that you've got more capacity in the summer, give more budget to the summer or if you know you've got more capacity in the October half term, give more budget to the October half term. So it's all going to start of where you want to get those extra people from and to and where. And then as some, as Liz mentioned later, postcode mapping, making sure that whatever advertising and marketing you're doing, you're hitting the people in the right areas who are going to have the biggest propensity to convert. And I've only got one other last thing to add is it's looking and learning from last year. Anita Waddell: Looking back at the data points, look at your benchmarks, your email, but email open rates, your landing pages, your digital advertising, try and get that margin of 1% improvement. If you can improve all of your marketing just by 1%, that's a lot of 1%. Paul Marden: That's a lot of people, isn't it? At the end of the day coming through the door. Liz Dimes: Absolutely. Anita Waddell: Yeah. So, so that would be sort of my kind of, you know what I would do. And Liz, has you got anything else you want to add to that? Liz Dimes: No, I think that's all of it. I think as say for, from the digital advertising side, postcode map if you can and absolutely look back and then test based off that and then test again. Paul Marden: Well, there's some homework for everybody. We always finish with a book recommendation and that book recommendation can be fiction or non fiction and I've got two guests so there's got to be two books. So Anita, what's your book recommendation for our listeners? Anita Waddell: This, this was a really tough question actually because one of my new year objectives is to read more. But I looked back and thought, “Okay, over the last five years, what books have I read and what's, what can, what's really resonated and what still I feel I can remember really”. So, so the one, I think it's Who Moved My Cheese by Dr Spencer Johnson. I don't know if how regularly it's mentioned on, on this podcast, but it's not a new book but it all talks about how you got, you know, you've got two stories about two little mice and two people and they, and the two little mice go off and they find cheese in this maze every single day. Anita Waddell: Whereas the two people found their cheese, they're happy with their cheese, they really like this certain cheese. Why would they look elsewhere? And then that cheese and then ultimately that cheese supply from the two people runs out and it's talking about having to innovate and change to survive. And I, and it's done in a really easy reading and fun way. And so yeah, I think that would be my recommendation to anybody. Paul Marden: Right Liz, what about you? What's your recommendation? Liz Dimes: Well, this was actually recommended to me because I thought about it. Okay, what have I been recommended that I've read? And actually it was recommended by a member of my team, Miles. So this comes from him. It's Never Split the Difference by Chris Voss, who I don't know whether you've read this book, but he was an FBI negotiator and he has since written this book and it's actually written in a really easy to take in way. I just found it really interesting and just started reading it and read it basically which I don't do nearly as much reading as I used to before I had a child. So if I've managed to do that, you know, it's a good one. Liz Dimes: But my key sort of takeaways from it was how if you first think about negotiation skills, you probably think, “Well, what would I say?” And actually, that's not what you should be thinking, it's what are they saying? Your key negotiation skills is actively linked listening. And if you're actively listening, then you can follow the other key skills which are mirroring what they're saying, repeating the last of their three words, things like that. I just found it really interesting and it has made me rethink how I engage with people. So I would recommend it as a good read. Paul Marden: You got me thinking about my. What I was going to say now. Thinking about what were the last three words that you said? Oh, patting your head and rubbing your tummy part to this. Isn't there as thinking about the conversation and having it? Liz Dimes: Exactly. I think that's what he says. He says, while you're having a conversation, there's two of you. You're half listening, but actually the majority of you is thinking about what you're going to say next. If you're thinking about what you're going to say next, you are not listening, so you are not taking in what that person is saying in the way that you should be. And actually, if you can switch that bit off and really listen, what you say next will be the right thing. It's really hard. It's really hard to do, but I have actively tried to do that. When I think about it sounds. Paul Marden: A little bit like interviewing on the podcast, because this is a skill I've had to learn. This does not come naturally to me and it. It felt like a hostage negotiation at the beginning and it did feel a little bit like I had to negotiate my way out of the podcast episode. But with time and with practise, these things become easier and you can focus on the conversation whilst you're doing figuring out where the conversation is going to go. But, yeah, I've heard reviews of that book. I've not read it myself, so you've got me thinking I need to go and get that. Liz Dimes: It's worth a read. Paul Marden: Dear listeners, as always, if you would like a copy of either Anita or Liz's book recommendation, then the trendy thing to do is to go over to Bluesky now, not Twitter. Who wants to go onto Twitter? It's full of megalomaniacs. So go over to Bluesky and retweet the show message and say I want Anita or Liz's book. And the first person to do that will get a copy sent to them and I will be generous. It can be the first person for each book will get a copy. I'm not getting bankrupted this time with loads of book recommendations. I just want to leave people with one last thought. We know that benchmarking is important to you guys and this is something you're going to be doing a lot over the next few months. Paul Marden: So if people want to get involved with working on the benchmarking project for digital advertising that you guys are doing, what do they need to do? Anita Waddell: They need to go to our website where there'll be more information about it, and that's agility-marketing.co.uk.Paul Marden: And hopefully it will be in the show notes as well. So you can jump over to the show notes and follow the link there. But agility-marketing.co.uk and people will find all they need to know about the benchmarking that you're currently doing and how they can get involved in it. Brilliant. Ladies, this has been a wonderful conversation. Thank you very much. Liz Dimes: Thank you for having us. Paul Marden: We will catch up again soon. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsDownload the 2024 Rubber Cheese Visitor Attraction Website Survey Report

New year, new tips to crush it on social media! This year is all about showing up as authentically you, using all the tools to beat your competition and building up your personal brand for the long term. “Let's make this year the best one yet! Happy New Year from John and Nadya Melton!” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download 00:00 - Episode intro 00:40 - If you run out of ideas on what to post daily, try this expert tip 02:57 - Do this if you want to sell more on social media 06:31 - Social Media in 2025 will be all about this. Start creating your content now! 09:01 - You better do this in 2025 if you didn't in 2024. Here's why! 11:58 - Cross over these barriers in 2025, and you'll win big in your business 12:25 - Episode outro

Episode 113: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptThey used to say that content is king. And for the longest time, creating content was something that always put you above your competitors.Now, content is a requirement. It's the baseline activity that your business needs to do just to survive, which means that it's not enough just to produce content – you need to be strategic about it.Creating strategic content that speaks to your audience at specific points in the customer journey is what allows you to appeal to a broad audience and grow your influence, while at the same time speak directly to your sub-niche buyers and move them along the path towards buying and joining.In this episode, Ben Albert explains his strategic content funnel and lays out in detail exactly what kind of content to create, how to engage your audience with it, where it should fit in your business, and how to leverage your content to land paying clients over and over again.About Ben Albert: Ben is the owner of Balbert Marketing LLC.  He is also the curator of The “Real Business Connections Network."Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams.Ben is on a mission to actually move the needle on one million lives, one conversation at a time.Check Out Ben's “GrowGetters” Collective: https://growgettersonly.com/ben/Connect with Ben:Website: https://realbusinessconnections.com/ Linkedin: https://www.linkedin.com/in/realbenalbert Facebook: https://www.facebook.com/realbusinessconnections Instagram: https://www.instagram.com/realbenalbert/ Youtube: https://www.youtube.com/@realbusinessconnections/videos Apple Podcasts: https://podcasts.apple.com/us/podcast/real-business-connections-network/id1537115928 Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=5294f3445d964e25Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

Mouthy bartender turned mouthy millionaire in her first year, Nicole Cherie Hesse has lots of unpopular unicorn opinions to share…Anything but conventional, Nicole paved a path to seven figures using existing skills from her colorful life as a kick-ass bartender. By repositioning what she already knew into the online coaching industry, she catapulted to the 1% overnight.This podcast details the adventures she's had along the way and is sprinkled with helpful AF unicorn hacks to help you to follow in her unicorn hoof prints.Whether you are a bartender who wants to unlock another revenue stream or an experienced entrepreneur looking to scale to six figure months, Nicole will f*ck you up in all of the best ways. Take off your pants and get your ass to the podcast this and every week to level up and crush your unicorn goals. Join her FB group to fully immerse yourself in Wonder World, your future self will thank you…UNICORN CLIENT ATTRACTION SECRETSClick here to get instant access to the six step guide to get clients from Nicole's group. For even more money-making strategies, hop on over to the Facebook group! Ready to attract unicorn clients!? Book a call with the Wonder Team!And as always, for more trouble go to Real Unicorns Don't Wear Pants!

Are you feeling burnt out by social media and looking for new ways to get your business noticed?In today's episode, we dive into visibility strategies that move away from social media and focus on networking, relationship marketing, and other non-social media methods. Michelle shares practical steps on how to build brand awareness, get top of mind, and attract clients through genuine connections and various outreach methods.In this episode, you'll learn:Why in-person networking and relationship marketing are crucial for business success in 2025 and beyond.Effective ways to utilize podcast guesting and speaking opportunities to expand your reach.How hosting your own events and improving your email marketing strategy can lead to higher conversions.If you are ready to get laser-focused, create a clear action plan, and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, or Facebook.Related Episodes: Ep. 243: How to Make Email Marketing Work for Your BusinessEp. 214: Relationship and Attraction Marketing for Lead Generation and Conversion

You got seven minutes? Nicole is coming in fast and hot with a game-changing strategy to help you level up fast AF. Take off your pants and buckle up b*tches, it's about to get bumpy… Today's episode is about to blow your MF mind. No cat needs a bath excuses, it's only seven minutes. Success doesn't take time, only intention. That is exactly how Nicole grew her empire to seven figures in her first year.Want to start slaying the game?Whether you are just getting started or you are ready to slay six-figure months, Nicole's unique approach to entrepreneurship will get you to where you want to go…Take advantage of this fast-action offer and get on a 15-minute call with her. Nicole will personally position your offer and help you to become the money-making unicorn you were meant to be!BOOK YOUR CALL

129. Today, Rachael answered 4 questions she has received recently all about Attraction Marketing. If you're ready to learn a more aligned way of business, and finally generate results from people coming to YOU then this is the episode you need to tune into today. Ready for $3k+ months in Network Marketing School? See how we can get you there with our step by step blueprint HERE PS. Use code 'PODCAST15' for a sneaky discount!   See you next week for another episode! Rachael xx

Are you feeling "friend zoned" in your business relationships?In this episode, we explore the frustrations many business owners face when their offerings don't convert interest into clients. Host Michelle DeNio talks with Meg Joyce from In Kind Brand Therapy about the misconceptions around "brand therapy" and the importance of aligning your personal identity with your business brand.In this episode, you'll learn: Why aligning your internal identity with your external brand is crucial. How to address and overcome fear-based branding. Effective strategies for simplifying your service descriptions to enhance clarity and referrals.Connect with Meg: Instagram, WebsiteNext Steps:Download your Free Scattered to Strategic Guide: 9 Steps to Scale with F.O.C.U.S.If you are ready to get laser focused, create a clear action plan and convert with confidence, the Focused Visionary Accelerator may be the perfect fit for you.Connect with Michelle on LinkedIn, Threads, or Facebook.Related Episodes: Ep. 214: Relationship and Attraction Marketing for Lead Generation and ConversionEp. 222: Have you niched yourself too far?

The Robyn Engelson Podcast Ever wish you had a wellness mentor with over decades of experience whispering million dollar health tips in your ear? That's exactly what you will get each week when you tune into The Robyn Engelson Podcast. I'm your host–a sought after autoimmune and wellness expert, corporate drop-out turned serial entrepreneur, and lifestyle transformer. Each week, I'll be bringing you inspiring guests, insights, and mindset tools to empower you to be energized, compress time, and start living instead of existing.    The Power Trio   Overcome your social media barriers to have a thriving business.   Tune in for this trailblazing energy solution.   Gain insight on: ✅ Building a Personal Brand ✅ Mastering LinkedIn ✅ Crafting Winning Marketing Strategies   CONNECT WITH CAROLINE PENNINGTON ▶LinkedIn: https://www.linkedin.com/in/caroline-pennington/    ▶Instagram: Https://www.instagram.com/cpennington55    CAROLINE'S FREE WEBINAR ▶https://femininefounder.com/webinar    CAROLINE'S BUSINESS RESOURCES ▶https://femininefounder.com     BUSINESS RESOURCES ▶Your ticket to Freedom

In this episode Frazer shares the 5 fundamental steps to mastering attraction marketing. Take what you learn in this special episode to start attracting your ideal customer, team member or follower.  Once you have listened to this episode let me know that you have completed it by taking a screenshot on your device, posting it onto your Instagram Stories and tagging Frazer @frazerbrookesonlineJoin our FREE Telegram Channel here to win some cool prizes: https://t.me/networkmarketingninja Let Frazer know what your biggest takeaway was. Screenshot the episode on your device, and tag Frazer @frazerbrookesonline - if you got value SUBSCRIBE and leave a positive review!Support the show

The Awaken Soul Circle” a roundtable safe space and community for all humans that are already spiritually awake or are seeking to awaken themselves through inner SOUL work. This is the new community I feel compelled to serve at this time. Love to bring together souls that need the support, feel aligned together , can energetically lift each other up so that we can shine our light brighter towards the mission and purpose of supporting so many others. These light workers will be the souls that will change our world as we know it and help transition so many into our new world forming in expansion. If you feel compelled by my message, send me a message for more information.  

What if you could attract your ideal clients effortlessly, even before they realize they need your services? Join me, Dr. Kate Walker, as we uncover the secrets of attraction marketing and why it's a game-changer for your practice. Learn how this approach not only surpasses traditional marketing methods but also transforms how you engage with potential clients. We'll break down the significance of the 10-minute consultation and explain how understanding your ideal client can revolutionize your marketing strategy.In the next part of the episode, we explore the art of building strong relationships through resources. Discover how a brief consultation can pre-qualify clients, guide them towards valuable resources on your website, and eventually turn them into part of your extended marketing network. By offering no-cost resources like recommended books, guides, and YouTube videos, you not only build trust and familiarity but also create opportunities for referrals from satisfied non-clients. This approach not only enhances client engagement but also maximizes your marketing reach.Finally, we discuss the importance of creating branded, personalized resources while ethically leveraging existing ones, such as those from the National Institute of Mental Health. Learn how to optimize your website's SEO and utilize analytics to identify the resources that resonate most with your audience. By making helpful resources accessible and encouraging newsletter opt-ins, you can significantly expand your reach and support more people. Tune in to gain actionable insights that will transform your practice into a magnet for your ideal clients.Get your step by step guide to private practice. Because you are too important to lose to not knowing the rules, going broke, burning out, and giving up. #counselorsdontquit.

Ray Allen and his wife, Samantha share their DMO and how they used attraction marketing to build a 6 figure network marketing business.  Who are Samantha and Ray AllenRay and Samantha Allen are a military couple when network marketing found them 11 years ago. Despite multiple deployments to the Middle East, they were able to build their businesses in the nooks and crannies of their busy lives.It took them 6 years to hit 6 figures but their consistency in their DMO paid off and they were able to leave the military with no retirement pay and still live the life they wanted.Today they enjoy their time in their 53 acre farm in Virginia and home school their 7 kids.SummarySamantha and Ray Allen were initially skeptical but open to network marketing.Their journey took six years to reach six figures.Attending events was crucial for their belief and confidence.They learned about attraction marketing which transformed their business.Their timeline for success was set at seven years due to military commitments.They emphasized the importance of personal development in their daily routine.Consistency in their daily method of operation (DMO) was key to their success.They faced challenges but were committed to never quitting.Their 'why' evolved as their family grew, driving their motivation.Ray Allen recommend joining groups related to personal interests to build connections.Quotes from Ray and Samantha"We were 100% all in from day one.""We knew that at some point our business would be big enough.""We borrowed other people's confidence in the beginning."Chapters01:16 Introduction to Ray and Samantha Allen03:46 Discovering Network Marketing06:15 Early Struggles and Building Confidence11:00 The Turning Point: Embracing Social Media13:44 Making the Leap: Leaving the Military14:47 Attraction Marketing Strategies19:03 Balancing Family Life and Business23:04 Overcoming Challenges and Staying Committed30:36 Final Thoughts and AdviceFavorite Quotes Techniques there are many, principles there are few.  Techniques may vary but principles never do.Recommended AppsCanva, Apple Podcasts, NotesRecommended BooksThe Slight Edge by Jeff OlsonHow to Win Friends and Influence People by Dale CarnegieRecommended Prospecting ToolFace to faceRay Allen and Samantha's Contact InfoRay Allen on FacebookSamantha Allen on Facebook

Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Cameron Pivach is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with CEO of Vessel Marketing Cameron Pivach here 

In this episode of Podcast Profits Unleashed, host Karen Roberts dives deep into a topic that will revolutionize how you market your podcast: Attraction Marketing. Karen reflects on her early struggles, where simply posting episodes on social media wasn't enough to generate traction. She realized that to truly leverage podcasting as a sales tool, she needed to connect deeply with her audience. Key Takeaways: Attraction Marketing vs. Paid Advertising: Karen explains that while paid ads can help, attraction marketing focuses on organically drawing your ideal audience by addressing their pain points, fears, and desires. Understanding Your Ideal Listener: The key to successful attraction marketing is knowing your audience inside out. Create detailed listener personas to ensure your content resonates with their specific needs. Provide Value Without Expectation: Shift from a sales-first mindset to a service-first approach. Focus on delivering value in each episode without expecting immediate returns. This builds trust and naturally attracts listeners to your services. Share Personal Stories: People connect with stories, not sales pitches. Be authentic and transparent about your journey and struggles, as this makes you relatable and builds deeper connections. Clear Calls to Action: Every episode should have a clear and compelling call to action, guiding listeners to the next step, such as downloading a resource or booking a consultation. Leverage Social Proof: Share testimonials, client success stories, and case studies to demonstrate the impact of your work and attract others seeking similar results. Bonus Tip: Your social media content should focus on four key elements: building "know," "like," "trust," and finally, asking for the "buy." Don't hesitate to put out offers consistently, as listeners may be following you on multiple platforms. Karen emphasizes that success with attraction marketing is a marathon, not a sprint. By consistently showing up and offering valuable content, you can grow your podcast audience, attract clients, and unlock new opportunities. If you're a coach who wants to launch a podcast get this free blueprint https://podcastprofitsunleashed.com/free   

Episode 82: There's a common misconception in marketing that if you just “provide value” to your audience, they will automatically buy out of gratitude.And while providing value is good and something you should do, there's a lot more that goes into making a sale than that. In fact, providing too much value can lead to making no sales.Making sales is a highly psychological process, and the more you understand what people are thinking and why they're thinking it, the better you can guide people to knowing how your product or service can solve their problems and help them reach their goals.In this episode, Hope Zvara gives us her insights on how to psychologically trigger the “buy switch” in your audience when speaking at events, whether it's a webinar, a livestream, a summit, podcast interview, or live on stage.About Hope Zvara: Hope Zvara is a highly sought-after speaking and business coach and the CEO of Mother Trucker Yoga®.  She has been featured in Forbes, Yahoo News, PBS, and hundreds of radio and podcast shows.After rising to the top as a leader in health within the trucking industry. Hope's innovative business mind has made her a desirable coach and has helped thousands of speakers and entrepreneurs go from confused and unsure to all over the place as a speaker who is clear, direct, and aligned with their mission and audience.She is a mastermind and visionary who can help entrepreneurs craft their messages, create products, and scale their businesses. Hope believes that simple and everyday actions are what lead to business growth.Grab Hope's Free PDF, “Master the Art of Networking”: https://tinyurl.com/rj3mr4rbConnect with Hope: https://www.mothertruckeryoga.com/ YouTube HopeZvara: https://www.youtube.com/@HopeZvara YouTube MotherTruckerYoga: https://www.youtube.com/@MotherTruckerYoga LinkedIn: https://www.linkedin.com/in/hope-zvara-77572935 LinkedIn MTY: https://www.linkedin.com/company/68898879/ Facebook The Daily Dose of Hope (Hope Zvara): https://www.facebook.com/TheDailyDoseOfHope Facebook Mother Trucker Yoga: https://www.facebook.com/MotherTruckerYoga/ Instagram Hope Zvara: https://www.instagram.com/hopezvara/ Instagram Mother Trucker Yoga: https://www.instagram.com/mothertruckeryoga/ TicTok: https://www.tiktok.com/@mothertruckeryoga MTY Twitter: https://twitter.com/trucker_yoga HZ Twitter: https://twitter.com/HopeZvaraWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https

If you want to get support directly from us to grow your podcast, join our FREE community: The CoachCast AcademyIn this episode, Justin interviews Ann Carden, a successful entrepreneur who has built and sold multiple businesses. Ann shares how she strategically uses her podcast to attract high-end clients and build valuable relationships. She reveals her process for selecting guests, leveraging the podcast as a networking tool and adding value for her clients. Ann's insights demonstrate how podcasting can be a powerful tool for growing a business when approached with the right strategy.Ann has more than forty-three years of business, marketing, and sales experience, with over thirty-two years as an entrepreneur. She has built seven successful businesses (selling five) and is the current owner of two. She has been coaching/consulting for the past thirteen years and has worked with several hundred small business owners, consultants, coaches, and professional entrepreneurs in over sixty different types of businesses to further their success.Timestamps:6:45 Build relationships through strategic podcast guesting and content creation.8:06 Leverage a podcast to build brand credibility and visibility.10:58 Select podcast guests strategically to maximize business opportunities.20:15 Manage podcasting and guesting by planning and scheduling efficiently.24:52 Repurpose content to maintain a consistent podcast schedule.Connect with Ann on her Website or LinkedInResources Mentioned:Expert In You Magazine | WebsiteExpert In You Podcast | WebsiteFind more from Podigy on Instagram, YouTube, & LinkedInOur Partners:Find guests for your show and get paid for interviewing them with PodMatchTurn your podcast into tons of content automatically with CastMagic.ai

Does marketing yourself as a coach feel frustrating? Complicated? Hard? Join me as I explore the art of attraction marketing and how it can transform your business. Learn the difference between getting clients and attracting them, and uncover practical strategies for authentic marketing that feels good and works. You can naturally draw in clients who resonate with your message and grow your business to new levels of success!If you're ready to overcome your fears and build a thriving 6-figure coaching business, this episode is a must-listen. Tune in now!

Key Questions(00:41)  How did you get to be where you are today?(03:31) With your social media company, who is your ideal client?(07:24) Where do you go to get in front of your ideal people?(09:12) How do you find time to do all of the networking and getting out there and stuff?(10:29) How did you find out about your Zoom networking events?(11:39) So what are some big goals that you have over the next year or two?(13:05) What do you feel is the number one roadblock for you to simplify?(14:37) Do you use AI in your marketing and stuff?(16:36) What's the best advice that you have ever received?(17:43) What's the best advice that you have ever given?(19:25) So you shared where you make pockets of time. But how do you seem to juggle it all? Do your kids do extracurricular activities and stuff like that, too?(21:13) Is there anything that we haven't talked about yet, though, that you did want to share?(21:28) Oh, you have a podcast.(22:56) I'm a new client with And which social media platform content do you like to focus on, or is it wherever I am?(24:24) Do you have any tips on LinkedIn, on using LinkedIn on this side of it?(25:40) Where can we go to learn more about you and what you do?Episode Notes:Introduction: Virginia introduces Trae Bohlen, a content creator for business owners, serial entrepreneur, and homeschooling mom.Trae's Journey: Trae shares her entrepreneurial origin story, influenced by her parents' businesses and her early experiences with marketing.Multiple Streams of Income: Trae discusses the importance of having various income sources and how she manages multiple businesses.Authentic Marketing: Trae emphasizes the value of being true to oneself in marketing and how that attracts the right clients.Social Media Strategy: Insights on how Trae helps clients uncover their stories to create engaging content, focusing on platforms like LinkedIn and Facebook.Balancing Act: Trae talks about balancing business with family life, setting boundaries, and creating systems to simplify her workflow.Advice and Goals: Trae shares the best advice she's received, her goals for the future, and how she integrates her personal and professional lives.Trae's Podcast: Trae briefly discusses her own podcast, "Origin Stories," available on YouTube. Trae Bohlenhttps://photographybytrae.mypixieset.comhttps://www.linkedin.com/in/traebohlen/https://www.youtube.com/@traebohlen Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.com

In this BONUS episode from our free July training, Enrollment Explosion, Olivia gives away the tried and true systems and marketing tips used in the DSOA's Inner Circle! By implementing these tips and tricks, you will have an enrollment explosion yourself!

Mistakes are the best teachers, but you have to take action and correct them! These are some of the most common mistakes I see people making in their network marketing business today. They may not all apply to you, but focusing on the smallest of details can have the biggest impact on your success. “Everyone makes mistakes, but not everyone corrects them.” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download  

Michelle Churchill is a network marketing superstar who enrolled 30 people last month and did an incredible $96K in personal sales - crazy numbers! Even when her social media account got shut down, she was able to stay connected with her network and have her most profitable month ever. You'll learn her top strategies for building a massive contact list and leveraging it for insane results. “The most valuable asset you will ever own is your contact list. Start building it now!” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download  

Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Wayne Ledoux is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Advertising & Branding entrepreneur Wayne Ledoux here

Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Dana Silvestri is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Business Consultant and Coach Dana Silvestri here  

Learn effective techniques of attraction marketing to captivate your audience and build lasting connections that drive results.What is attraction marketing?Attraction marketing is simply content that you are putting out that is meant to bring in your ideal audience.You are more answering the why of the problems that your audience have because you have the solution on how to fix that problem.Read more HERE.Join Insiders for 40% off!

In this episode, MME host Phil Treadwell talks about the difference with Marketing & Brand, how increase your lead generation and lead conversion numbers, as well as using Motivation & Drive to make progress in today's market environment. He also talks about how to balance your outbound lead gen activities, with attraction marketing efforts, all while continuing to build your personal brand and network.  Episode Breakdown: 00:20 – Intro 01:00 – FREE workshop invite 03:31 – We choose marketing, brand chooses us 05:59 – You can't have a relationship with a company 08:18 – Personal Brand vs. Company Brand 10:21 – People pay for solutions to their problems 13:50 – Increase referrals with social proof 15:57 – You must be RELEVANT 16:29 – Adding Lead Gen to Attraction Marketing 18:30 – Your Net Worth is tied to your Network 22:07 – Motivation vs. Drive 25:05 – Change your perspective about circumstances FREE M1 ACADEMY WORKSHOP REGISTRATION LEARN MORE ABOUT M1 ACADEMY COACHING If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Ferny Ceballos teaches how to work smarter using attraction marketing techniques especially saving time with AI and automation for your network marketing business. Who is Ferny CeballosFerny Ceballos is a graduate from the Massachusetts Institute of Technology (MIT) and the University of Southern California graduate school, in Computer Science and Electrical Engineering, respectively.After working for 5 years as an aerospace engineer on top secret space programs for the military & US government, his entrepreneurial aspirations motivated him to turn to the direct sales, network marketing and ultimately digital marketing to escape the rat race.Since leaving Aerospace in 2008, he has personally been responsible for over $50 Million in sales online his own businesses, and helped hundreds of entrepreneurs produce six-figure, seven-figure & 8-figure incomes promoting their network marketing, launch their own direct sales companies and other online businesses.Ferny is currently the Chief Marketing Officer of AttractionMarketing.com, a digital marketing coaching & mentorship platform for network marketing professionals, leaders and companies. He is an expert in MLM systems, business systems, digital marketing, copywriting and advertising.He is a father to son, Malakai, and husband to his beautiful & amazing wife, Sherin.This is the second time Ferny has appeared on MLM Nation.  He was also featured on episode 295Recommended Resources Digital Marketing LiveContact InfoFerny Ceballos on Facebook, Instagram

Oh snap!!! Another unicorn present coming in hot! Forbes featured seven figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Calliope Tornatore is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Brand Strategist & CEO of MUSE - Calliope Tornatore here  

Introduction:Welcome to Episode 4  of THE YES MLMS SHOW! In this episode, your host, Bec Sadek, dives into one of the most crucial aspects of building a successful network marketing business: successfully launching new recruits.What You'll Learn:Why traditional launch methods in network marketing often lead to high dropout rates.How attraction marketing can change the game for new recruits.A step-by-step guide to a launch process that minimizes rejection and maximizes early wins.Practical tips to help new network marketers build confidence and momentum from day one.Episode Overview:Bec shares insights from her 14 years of experience in network marketing, discussing the pitfalls of traditional recruitment methods and how they can discourage new members. She then introduces a revolutionary approach using attraction marketing to help new recruits start strong. Listeners will learn a four-step launch process designed to generate leads and foster immediate success:Spark Curiosity: Create initial interest with a mysterious and engaging social media post.Share Your Story: Use your story to connect emotionally and announce your new venture.Go Live: Reinforce your message and engage with your audience through live video.Daily Stories: Keep the momentum going with regular updates and personal insights into your product experience.For New Recruits:This episode is a must-listen for anyone new to network marketing or anyone who mentors new recruits. It offers a fresh perspective on how to approach the initial stages of your network marketing journey.For Veteran Marketers:Even seasoned marketers will find valuable tips on refining their recruitment strategies and supporting their teams more effectively.Call to Action:If you're ready to transform how you launch new recruits and want to build a more resilient and motivated team, don't miss this episode. Tune in to learn how to apply these strategies in your own business.Resources:[Link to Free Guide on Attraction Marketing]Conclusion:Join Bec next week for another insightful episode that will help you continue to grow and succeed in the network marketing industry. Don't forget to subscribe, leave a review, and share this podcast with others who could benefit from these strategies!

Carla Shaw is the co-founder of RockTheTok Academy for entrepreneurs and social sellers. She and her husband have helped thousands of social sellers build their online businesses by leveraging Attraction Marketing and social media.With over 15 years of experience in healthcare marketing leading accounts that generated over $120M a year in annual revenue, Carla draws from her marketing expertise to help entrepreneurs build their brand strategy.Based in Calgary, Canada, Carla is a proud Mom of two adventurous children, a dog, a horse, and many reptiles. They believe that we are all capable of extraordinary achievements, and the world needs your unique message.

Are you tired of feeling like a sleazy salesperson on social media? Ready to ditch the hard sell and build a thriving online business that feels authentic to you? In this episode, I'm diving deep into the world of attraction marketing and how to use it to connect with your dream customers and boost your sales. You'll discover:The difference between attraction marketing and action marketing, and why you need both for success.How to become a magnet for your ideal clients by showcasing your personality and offering value.Simple strategies to turn likes, comments, and shares into meaningful conversations and sales.The biggest mistakes to avoid when it comes to attracting leads and converting them into paying customers.Whether you're a seasoned entrepreneur or just starting out, this episode is packed with actionable tips to help you transform your online presence and achieve your sales goals without sacrificing your authenticity.Watch the episodes on YouTube: https://shorturl.at/nxyY2Follow Marina on Social Mediawww.marinasimone.com/blogInstagram- www.instagram.com/marinaannsimoneLinkedIn- www.linkedin.com/in/momsandheelsTikTok- www.tiktok.com/@marinaannsimone

In today's episode, Will goes over his Core Identity Attraction Method for attracting dream ideal clients to your coaching offer. C= Core Values of yours, and how they match your ideal clients. I= Identity of who they can become. Attraction = They come to you. Enjoy!

Master the Online Game of Marketing and Sales: how they are separate yet intertwined. Why Attraction Marketing fails & how to Use it in the 2024 Way: Authentically to serve your clients and your business. How to know and decide who you're talking to in your content when: fast decision makers or nurturing buyer's journey. This episode offers strategies to connect with your ideal clients and close sales with integrity. Jana & Judith are both super passionate about entrepreneurship, online businesses and coaching and likewise about personal evolution, spirituality, expanded consciousness and the new earth era. Since they couldn't find any podcast or show that covered both - as they say "the 3D and the 5D world in life AND business - the woo & the do" - they created it for you. **** Connect with us: Jana Niksa Facebook: Jana Niksa The Authentic Sales Coach Jana Niksa Facebook Group: The Woo and Do Method: Conversations To Clients

Bec Sadek shares how to use attraction marketing to find new prospects on social media to grow your network marketing businessWho is Bec SadekBefore network marketing Bec Sadek worked various jobs.She taught English in Italy for a year, was a concierge in NYC and then worked in corporate America.No matter what she did, Bec always felt she was put into the box of “work until you're 65 and then you can retire.”She quit her job to become a health coach and eventually was introduced to network marketing.Today she's a multiple six figure earn with a team of over 97,000 people.Favorite Quote"Let us all be the leaders we wish we had." (Simon Sinek)Recommended Books The Woman in Me by Britney SpearsRadical Leap by Steve FarberRecommended Online AppNotesRecommended Prospecting ToolCompany Video followed by Personal VideoContact InfoBec Sadek on Facebook , Instagram  

Are you so done with the hustle of chasing down your next potential client, or dealing with the stress of where your next coaching client will come from? Instead of chasing, you could be attracting clients to your coaching business. Enter = Attraction Marketing! Rather than going on and just friend requesting a bunch of people and sending the same message to everybody who looks like they might be a potential client… this is a strategy to help clients find YOU so that you aren't consistently feeling like you have to chase them down or laying in bed at night wondering where your next client comes from.In this episode, you'll hear about:Attraction marketing: what is it & how to apply it to your businessHow to stop chasing clients + wondering where your next client is coming from The 5 keys of attraction marketing How to attract clients through your content Have a question or topic you'd like to see covered on the podcast? Go to www.lifewithpassion.com/podcast and I'll create a custom episode just for you!

Season 4, Episode 139: Hey Thrive Tribe! Are you ready to entice & attract your ideal client? If so, this is the episode for you. Unlock the secrets to creating a dateable brand and mastering attraction marketing with our special guest, marketing expert Zsanine Gross. In this episode, Zsanine unveils her unique approach, drawing parallels between the stages of dating and the art of attracting your ideal clients. Learn how to infuse your brand with charisma, build anticipation, and create a lasting connection with your audience. Whether you're a business owner or marketer, Zsanine's insights will transform the way you approach attraction marketing. Tune in for practical tips and a fresh perspective on building meaningful relationships with your clients that go beyond the transactional. Zsanine's Contact Info: Email: sheknowssystems@gmail.com TikTok: Match Made in Business IG: Match Made in Business FB: Zsanine R Gross Link to Product: bit.ly/yourphotovault

In this episode Ray, faith-based network marketing coach, founder of RankMakers and the Higdon Group, shares tips on the best way to generate leads, with attraction marking.     FREE Faith Based Top Earner Bootcamp with Ray Higdon: HigdonGroup.com/bootcamp   Ray Higdon, is a bestselling author of several books, renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home based business and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs (https://rayhigdoncoaching.com).   Partner with Ray: ★ Take the 1K RankUp Challenge: https://rankmakers.com ★ Apply for Coaching: https://higdongroup.com/coaching ★ Invite to Speak: https://higdongroup.com/speaking ★ Order his Books: https://rankmakershop.com/collections/books-journals/book   Connect with Ray: ★ Podcast: https://higdongroup.com/podcast ★ Facebook: https://www.facebook.com/rayhigdonpage ★ Instagram: https://www.instagram.com/rayhigdon ★ Twitter: https://twitter.com/rayhigdon ★ LinkedIn: https://www.linkedin.com/in/rayhigdon   Thank you for watching and be sure to subscribe for more: https://www.youtube.com/@HigdonGroup We believe in you! - Ray Higdon   ======================== More About Ray: Ray's, Home Business Profits, has had over 10 million downloads with approximately 160k downloads every month (https://higdongroup.com/podcast). The Higdon Group hosts annual events with as many as 2,000 people live and nearly 7,000 registered online for their Rank Maker community (https://rankmakers.com). As a top keynote speaker, Ray has shared the stage with world renowned thought leaders, including Tony Robbins, Les Brown, Brendon Burchard, Robert Kiyosaki, Bob Proctor, Gary Vaynerchuk, Grant Cardone, Magic Johnson and many more (https://higdongroup.com/speaking). Ray resides in Naples, FL with his wife Jessica, a prominent realtor, and he has four children. As a follower of Jesus Christ, Ray incorporates faith based principles into all of his decisions, life challenges and business successes. They have raised over $1,000,000 to support families in need, the battle against human trafficking and advancing alternatives to traditional health care. Learn more about Ray Higdon: https://www.rayhigdon.com

SummaryIn this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementing loyalty programs. She also explores different approaches to attraction marketing beyond social media content creation. Michelle emphasizes the need to focus on what works for individual businesses and to analyze data to determine the most effective marketing strategy. She concludes by introducing her own approach to blending relationship marketing and attraction marketing through her email newsletter, The Sunday Morning Brew.TakeawaysRelationship marketing and attraction marketing are both important strategies for business success.Building strong relationships with customers can lead to increased loyalty and repeat business.Attraction marketing can go beyond social media content creation and include strategies like running masterclasses, collaborations, and sponsorships.Analyzing data and understanding what marketing strategies are working for your business is crucial.Blending relationship marketing and attraction marketing can create a powerful marketing strategy.LinksFocused Visionary Sunday Morning Brew Lead Gen Bundle If we haven't connected yet - I would LOVE to chat with you! Let's share a virtual cup of coffee and you can tell me all about you and your business. Connect with me on IG: https://www.instagram.com/michelle_denio/To learn more about customized 1:1 business growth support packages, visit our website or email michelle@michelledenio.comChapters00:00Introduction and Setting the Stage for 202402:20Relationship Marketing vs. Attraction Marketing05:10The Power of Relationship Marketing07:00Examples of Relationship Marketing08:25Examples of Attraction Marketing12:45Alternative Approaches to Attraction Marketing16:00Building Relationships and Loyalty19:10The Role of Content in Relationship Marketing20:09Analyzing Data and Finding the Right Marketing Strategy23:32Lead Magnets and Blending Relationship Marketing with Attraction Marketing25:55Conclusion and Call to Action

If you want to accelerate your business growth, this episode is full of actionable steps that you can take. Accelerating your business growth is not a shortcut, but rather Kim shares her blueprint with all the information you need to grow your business in one space, rather than searching all over the internet. In this episode we discuss the importance of showing up consistently, having a strategy before you start your business, how to not get stuck on vanity metrics, and so much more. Kim is a Consultant and Business Strategist with extensive expertise in Brand Building, Organic Growth Strategies, Attraction Marketing, Social Selling, Design and Execution of Repeatable Sales Systems, Leadership Skills and Team Building. She supports brick-and-mortar, online, or hybrid business models using proven strategies to increase market share, visibility, and returns. A trusted advisor for business owners and their teams when it comes to establishing or elevating presence online through PR & Visibility, Branding, Marketing, Sales Strategies, and Repeatable Systems. Action steps:1. Remember that meeting people is what generates sales and revenue. Meet more people. 2. Get disciplined with your time management. 3. Pay attention to where you spend your time and who spend your time with. Connect with Kim:Website: https://kimbreilandcoaching.comFacebook: https://www.facebook.com/profile.php?id=1620553461LinkedIn: https://www.linkedin.com/in/kimbreiland/Instagram: https://www.instagram.com/kimbreiland/Connect with me, Hayleigh Hayhurst:Website: https://www.espressopodcastproduction.com/Watch the Podcast Videos on YouTube: https://youtube.com/@hayleighhayhurst2129?si=xuAef9AghhOJfhnAInstagram: https://www.instagram.com/espressopodcastproduction/TikTok: https://www.tiktok.com/@espressopodproductionHow to be an Unforgettable Guest course: https://hayleigh-s-school-2cca.thinkific.com/courses/great-guesting-how-to-be-an-unforgettable-podcast-guestUse my favorite business resources:Edit your podcast with Descript: https://www.descript.com?lmref=KkInCQIf you are a small business owner like me, you need a CRM. Sign up for Dubsado: dubsado.com/?c=espressoConvertKit — ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease.: https://convertkit.com?lmref=gBnOLgTry Audible Premium Plus for free: www.audibletrial.com/QyNjxoMusic: John Kiernan. www.johnkiernanmusic.com

FULL SHOW NOTES: https://haileyrowe.com/linkedin-client-attraction Join my free Facebook community for business support & to connect with other health coaches: https://www.facebook.com/groups/themarketinghubgroup/ Facebook: https://www.facebook.com/haileyrowecoach Instagram: https://www.instagram.com/hailey_rowe Twitter: https://www.twitter.com/hailey_rowe

Views & likes are down for everyone on social media! Some of the strategies you're using are outdated or just don't work. Brock Johnson knows how to sell on Instagram in 2023, even if you're just getting started and don't know how to use the platform. You can do this to increase your reach on almost any platform! “Nobody clicks your ‘link in bio' because it's too much work! Make it easier for them!” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download/  

Starting a new social media account sounds complicated, but Vanessa Jay found success through simple strategies, even when she had no idea what to do. Now her Network Marketing business is exploding with growth! This is how she did it. “Giving up is the easiest way to stop your success!” More juicy resources: https://mylifestyleacademy.com/blog/ https://mylifestyleacademy.com/download/  

In our final discussion on the 5 Core Business Principles, Mo Ismail returns to talk to Chris about Attraction Marketing. In todays world, few people are looking at your social profiles by random chance. They're looking to see who you are, and what you've done. One of the strongest way you can attract potential clients is to use those profiles to demonstrate your skills and knowledge in your area of expertise. That way you're not just building an audience, you're building trust. In this episode, Mo and Chris talk about a couple of different approaches to creating content and building value to attract the perfect person into your ecosystem. While you may start your career working in a more transactional way, using your time to create trust and expertise through content creation will help establish your personal brand and create an environment where, as Seth Godin say's, you can “turn strangers into friends, and friends into customers”. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Almost over! > The Abundance League Mastermind Learn exactly how to grow your business without burning yourself out. {$3000 OFF SALE IS ENDING}   I learned this the hard and expensive way.    Whether you are just starting out in business or have been at it for years, you know without attracting new clients your business can't really grow.    You have a valuable skill set to offer.    You know that people need what you are offering, yet you are baffled when it comes to finding the people who are excited to buy from you.  My first business was built the old-fashioned and hard way….going to conferences, networking, flying to do 120-page PowerPoint pitch presentations, only to get told “no” after hours and hours of unpaid work. It is truly easier than ever to make money with your talents and skill sets, plus the cost of starting a business is lower than ever in history.    When I started ProjectME close to five years ago, I knew I was doing an online business model, using content marketing to attract and build relationships with people like you. I saw thousands of other people doing it, so why not me?!    So I poured time, energy, heart, and money into creating highly valuable content, and then CRICKETS. No body was asking to hire me, my podcast wasn't taking off, heck my content was getting barely any engagement aside from 90-Day Fiancés.    Week after week of this, I was mentally fried and frustrated. This didn't feel fun it felt forced. Then I had an epiphany in my living room that changed my business and quite frankly my life forever.    >>> Sharing the full story in this episode! So if you feeling like nothing is working and everything feels heavy in your content marketing right now, this is exactly what you need to hear today.   This 4-month revolutionary program, The Abundance League Business Mastermind is where I will be personally showing you how to take your business to the next level without losing your mind. It's by application only, and the pre-launch sale is ending soon. DETAILS + APPLY HERE The Abundance League Mastermind   YOUR Season of Abundance Walk: Guided Meditation Series  Click here to get it for FREE!! projectmewithtiffany.com/seasonofabundance   Tiffany on Instagram @projectme_with_tiffany  Tiffany on TikTok @projectme_with_tiffany Subscribe to Tiffany's FREE weekly digest The Secret Posse