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French pronoun Y - Today's French -- Le pronom Y -- How does French pronoun Y work? Listen to Anne, a French native, say it at FrenchHour.com. The post French pronoun Y – Today's French appeared first on French Hour.
French pronoun Y - Today's French -- Le pronom Y -- How does French pronoun Y work? Listen to Anne, a French native, say it at FrenchHour.com. The post French pronoun Y – Today's French appeared first on French Hour.
Show #827 Good morning, good afternoon and good evening wherever you are in the world, welcome to EV News Daily for Thursday 2nd July 2020. It’s Martyn Lee here and I go through every EV story so you don't have to. Thank you to MYEV.com for helping make this show, they’ve built the first marketplace specifically for Electric Vehicles. It’s a totally free marketplace that simplifies the buying and selling process, and help you learn about EVs along the way too. TESLA'S Q2 DELIVERY AND PRODUCTION REPORT BACKGROUND Released before market open today, and that meant a day of trading before 4th July holiday weekend and closed markets. Tesla stock up about 8% or $90 per share Production Deliveries Model S/X 6,326 10,600 Model 3/Y 75,946 80,050 Total 82,272 90,650 PRODUCTION 6300 Model S & X 76,000 3 & Y How slow was the ramp up post COVID? That might have been the Estimates say they were producing about 850 Model S & X per week (compared to 1300 in Q1) In Q4 2019 Tesla was at 7900 vehicles per week for Fremont alone (or 410,000 vehicles a year) plus Shanghai is around 4000 per week OR 200K a year. Potential of 600k a year. Tesla previously said they plan to have an installed annual production capacity of 790,000 in 2020. DELIVERIES Now, they delivered a lot more because of inventory. Tesla delivered 90,650 vehicles (vs consensus speculation of 72,000 vehicles, above rumours of mid 80,000's) and up about two and a half percent quarter over quarter from q1. And it's only down about 5% from q2 of 2019. year over year despite the obvious challenges with a global pandemic. In fact, if we look at the total first half of 2020 Q1 and Q2 combined, Tesla has delivered about 179,000 vehicles, up 13% from 2019. Tesla's production in the first half of the year is up very similarly, up 13% from last year to 185,000 vehicles produced Fremont factory was closed for about seven weeks during the first half of the year. Everything they can make, they can sell. Eases worries over Model Y demand. Offering free lifetime supercharging for last few days, and 'offers' on Autopilot upgrades Q4 Production 8,000 a week vs Q2 closure for 7 weeks, 55,000 potential missing. Ignoring Shanghai for now, a POTENTIAL of 240,000 in H1 vs H1 2019 of 164k vehicles. Guidance WAS 500k, they would have exceeded it with ramps at China and Model Y. PROFIT/S&P500 Profit in Q2 means they could be S&P 500 because they'll be eligible. Q1 88,500 and $16 million gaap but with 350 million dollars of regulatory credit sales. Elon has tweeted they could break even. TESLA DELIVERED MORE THAN 90,000 CARS LAST QUARTER https://edition.cnn.com/2020/07/02/tech/tesla-sales/index.html TESLA SHINES DURING THE PANDEMIC AS OTHER AUTOMAKERS STRUGGLE https://www.nytimes.com/2020/07/02/business/tesla-sales-second-quarter.html TESLA STOCK ROCKETS HIGHER AS QUARTERLY SALES CRUSH EXPECTATIONS https://www.marketwatch.com/story/tesla-stock-rockets-higher-as-deliveries-crush-expectations-2020-07-02 DOWN IS THE NEW UP FOR TESLA STOCK https://www.wsj.com/articles/down-is-the-new-up-for-tesla-11593701249 I want to say a heartfelt thank you to the 235 patrons of this podcast whose generosity means I get to keep making this show, which aims to entertain and inform thousands of listeners every day about a brighter future. By no means do you have to check out Patreon but if it’s something you’ve been thinking about, by all means look at patreon.com/evnewsdaily [mention for Premium Partners] You can listen to all 826 previous episodes of this this for free, where you get your podcasts from, plus the blog https://www.evnewsdaily.com/ – remember to subscribe, which means you don’t have to think about downloading the show each day, plus you get it first and free and automatically. It would mean a lot if you could take 2mins to leave a quick review on whichever platform you download the podcast. And if you have an Amazon Echo, download our Alexa Skill, search for EV News Daily and add it as a flash briefing. Come and say hi on Facebook, LinkedIn or Twitter just search EV News Daily, have a wonderful day, I’ll catch you tomorrow and remember…there’s no such thing as a self-charging hybrid. 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Griffith University Entrepreneurship Seminar Series Presentation This is a special episode that features my presentation on content curation for the Griffith University Entrepreneurship Seminar Series Presentation. I hope you enjoy! Josh Lewis: How are y'all doing? Woo. Very cool. So it's going to be high energy. So you got to be like ready and pumped even though it's late at night. Is that all good? So who here owns a business? Very cool. Okay. Very good. And who here has a website for their business? Awesome. Awesome. Very good. And who came here for the, for the nibblies outside? very cool. Who didn't get the chance to put their hand up yet? And who here's wearing brown undies just in case I stuff? Just me. That's good. So, my name is Joshua and I automate things. I go into businesses and make sure they're running as best as they possibly can through putting in processes and procedures that ultimately drive more income to their bottom line. Get more tips on how to make your website better at dorksdelivered.com.au Today we're going to be talking about how we can do that with your content. So, everyone that put their hand up, they had a website. How many of you guys actively update the website? I know you have bits and pieces that go up. So we've got a few hands up here. How many don't? And how well are those websites working? If you're, they're all right, going all right, going okay, yeah? Yeah, yeah. Very cool. So we found time and time again. If you're putting more and more content up onto your website, you're going to be getting more traffic to your website. And there's lots of reasons for that and everyone's heard of that. Everyone knows that content is king. Everyone agrees. Yeah. So why don't we put the content up? We've got all these opportunities to do it and we know that it's going to make our business better, but we don't. And the main reason is we're all time poor. Put your hand up if you're time poor. Yeah, yeah, that's right. And so we just, we don't, and so we're going to talk today about how we can overcome some of those time objectives and how we can speed up the process. I'm going to introduce you to a few different tools that will allow for you to make content for your site that is really, really geared into exactly what your customers are looking for. Who here has consumed Campbell's soup? Yeah. Yeah. I think most of us have, and we could agree that it's something that they had to create a 1700 ads that were very, very targeted, very, very cleverly targeted to the people they knew were going to be eating them in Australia. They didn't start talking about bears in Russian taxis. If that wasn't going to be what people in Australia were looking for. Do you know what your customers are looking for? Does anyone want to put their hand up and say yes or no? Yeah? What would you say your customers are looking for? Audience Member1: They're looking for a golf training aid. Josh Lewis: Yep. So what do you do sir? Audience Member1: I sell golf training aids. Josh Lewis: Very good. I thought that would be accurate, but wanted to double check, it'd interesting if the answer wasn't the same. So that's what they're looking for. So is that what they're actually searching for though? You know that's what they want, but do they know what they want? You don't know what you don't know until you know it, you know? Audience Member1: According to AdWords. Yeah. Josh Lewis: AdWords. Yep. So is that one of your key phrases? Audience Member1: It is yes. Josh Lewis: Yep. And that'd be obviously a high hitting one? Audience Member1: Yeah, it's about 50% of the hits. Josh Lewis: Yep. Cool. And what's your cost per click there? Audience Member1: It's probably eighty cents to a dollar online. Josh Lewis: Cool. Cool. Now what if I was to say that you can get 160,000 impressions and have over a thousand clicks for free? Audience Member1: That would be nice. Josh Lewis: That'd be lovely, wouldn't it? Yeah. Yeah. So in having a really well thought out content creation strategy allows for you to do that and these numbers are backed. And this is a website that went from zero hits six months ago to having a 160,000 impressions and over a thousand clicks a month. So we're talking a lot coming through all organically without having to pay for AdWords. And that's all gearing towards exactly and your business won't be the same as Campbell soup and we won't all be selling the same things, but get exactly towards your business. Now that comes down to the next question. How do you know what your customers want? How do you, how do you know what they're searching for? So you know they're searching for that one key phrase, and you said that 50% of your visitors, and I'm going to keep picking on you for a while. Sorry about that. But you know that's 50% of your visitors, which is great. Who else knows what their customers are searching for? It's hard yeah? But we've all been there and if we've been in business for more than a couple of years, you've heard questions that your customers are asking you and if you started jotting down those same questions that people are asking, you can start creating content around those questions because they're not just asking you. They're also asking Google and they're not just asking Google your customers, your new leads and your new prospects are also asking Google those same questions. And if you've just started out in business, you say, well Josh, that sounds fantastic except I don't know what people are searching for. That's fine as well. If you use a tool such as answer the public or there's many other tools out there similar, you're able to find out what people are searching for or just have a few months of organic traffic where you can then see what people are searching for as you've pointed out here, and then gear your content around that. Now I can nearly guarantee, do have a blog or any active content coming from the website? Audience Member1: We have repression content on the website. Josh Lewis: Is that unique content or is that some through some aggregate? yup. Cool. Are you making it yourself or someone within your company that's very familiar with the product and exactly what you're selling? Cool. And how many hits did you get to those pages or are they the pages that you're promoting with AdWords as well? Audience Member1: I have no idea how many people go through the blog because I get bored before I get to that end of the funnel. But yeah, a lot of our sales are conversions coming through direct. We suspect part of that is because the awareness part that we're talking about leads them to go back and have another look and another look and another look. Josh Lewis: So it could be a secondary method of marketing for your business potentially? Audience Member1: Awareness. That's what we use AdWords for. Josh Lewis: Yeah, that's right. Yup. Yup. Yup. So in our business we, we have AdWords. Does everyone know what remarketing is? Yeah, enough, yeah. So we use it for remarketing. We found for ourself internally it didn't work well enough for us. We're in a B to B space, so business to business and for us we found that AdWords didn't quite hit the nail on the head for us. Business to consumer, it's fantastic. Facebook, it's fantastic for business to consumer, but for us we found LinkedIn works quite well and also using any of the different mediums for remarketing but having a fantastic, engaging... You going to chuck it on? Yeah, no worries. How are we doing? Can we hear me? Yeah. Has it popped through? Yes. Yes. Very good. So having engaging content, there we go. Here we go. Thank you all for coming and welcome down. Come on. Very good. So having engaging content will also lower the price of your AdWords because they look and they go, the quality score of your site is more relevant, therefore we want them to be the top result in Google. And so you'll end up paying less, which is great. So your 80 cents per click drops down to a lower rate to start off with. But it also means that from a remarketing perspective, you can drop that down even further. Does anyone have any questions about what I'm saying so far? Perfect. I'll continue. So as I said, Campbell's geared exactly the words that people were searching for and created 1700 ads that they knew people already searching for, they're already somewhat engaged with, and then they created these ads that seem hyper-relevant. If you have all these questions that you know your customers are already asking, you're able to use those questions, create content around the questions and answer the questions. When you do that and you create the answers and we already, we're already answering our customers really saying when they ask us a question, we're just not writing it down, we're just not creating the content. Once you've answered it, it does a few things. Number one, it shows exactly the type of person that you are. So if you're someone who is not as much of a Laracon as myself, then your message will be not received as well by people that don't receive well from that sort of persona. And so you know that the people that are listening to your message are also the type of people that are already resonating with that message. Does that make sense? So it means that the content you're creating is geared exactly towards the customers that you already have that are already interested in that message, that are passing that through now. Now, sounds all great to say you're going to make all this content. Now, you know some places that you can get it from, whether it be Answer the Path or being able to just know the questions that people have been asking you. And believe me, I started writing them down and when I started writing down the questions people were asking me a couple of years ago, I went "Geez, I've got this huge list of content that I can create." And you can not only just create one article and create model multiple articles around that and you can use different tools to make sure they're keyword optimised. But we still don't have time to write that, am I right? Like no one has time. We're all busy. Business owners are out there running our asses off, trying to make sure that we're doing what we're meant to be doing. Doing the Voodoo that we do. But, there's enough tools out there that you're able to automate a lot of the processes that you wouldn't have otherwise been able to. I use a tool called [inaudible] and a couple of others. Otter is a fantastic tool that I'm using right now on my mobile phone that allows for what I'm saying, to be recorded and transcribed. It can then be checked over by a VA or any assistant really, and then made sure it's perfected. You've then got the spoken word of what you've just said written. So you're one step through the loop and you can be doing that just as simply as clicking the button. What I'm doing right now will turn into a podcast as well. So not only am I speaking to the room in here, I'll be speaking to, well, we'll have over a thousand a thousand listeners a month that tune in. So I'll be speaking to all of them as well. So now you've created content that goes out to iTunes and Spotify and everywhere else, and all you've done is click the record button on your phone. So who he has a phone in their pocket? Yeah. Yep. Everyone? Yep. So the only difference when your phone and my phone is, I've got a microphone that cost me $100 plugged in. So my audio sounds better. That's it, and I looked like a goof with two microphones on. So that's the main reason. Making sure that you create the content that people are listening to is important. Making sure it's easy to do it means you will do it. Once you've got the spoken word on paper, it's very easy for someone to spin that into written word and make it bullet points. Put in the heading tags and bits and pieces that you need to make sure it's search engine optimised. That's something that as a business owner you shouldn't be bothering to do. That's something that you have someone that's specialised to do that. Someone that knows what they're doing about marketing and SEO to make sure that the words are geared around that. Once you've got that done, you can then schedule out all the different posts and have it so that you've just got this drip feed of content that's going onto your website, which you can then have that same content be pushed out through any of these different social media channels and I would strongly suggest to not have every single social media channel being pushed with the same content because regardless of where you're at, your business will resonate differently with different social media channels. People that are going to be buying your product on LinkedIn may very well not be the same people that are buying your product on Facebook or through a Google search. When someone searches on Google, they know what they want. They know enough of what they want to say, this is, this is where I'm going with this. When people search for something on LinkedIn, normally they're searching for an ex employer or or someone that they've, that they've met somewhere, so it's not necessarily the same relationship. So you just need to change it, change the content around. But a beautiful thing happens after you've created content. And you've created lots and lots of content, which just a number of questions can create lots and lots of content very quickly. Once you've created all this content, you can create the customer's journey, the buyer's journey, where you're able to then gear that content directly towards exactly the persona of the person that's buying it. So what would you say is the ideal person that buys your product? Audience Member1: A middle aged male will buy about 95%, they're golfers. And we don't like to say it often out loud but they're golf craters. Josh Lewis: That's fine. Audience Member1: They're starting to lose the energy and the their abilities and their handicaps rise. Josh Lewis: Okay. And on that, that means that you'd be able to very easily gear content around solving the problem that they've got there. So Harvey Norman had a big campaign around solving the restriction for people to want to buy something. Oh, why don't you lounge, I can't afford it. And it may not relate to everyone, but it's relating to exactly the target audience that they've tried to squeeze into and push onto. And having all this content allows for you to really, really hyper target exactly whoever it is the person is that you're trying to attract to your business. Does that make sense to everyone? Cool. Cool. So any questions so far? Any questions? No questions. Question free since 93 no worries. So lots of people using AdWords. Yeah? Yeah? And we already now know the advantage in maybe making an organic move. One of the big things that you need to make sure you understand is AdWords is like a tap. You turn it on and off. It stops when you turn it off. Organic traffic is not like that at all. Organic traffic will just continue to flow through. It's like you've created a leak in this dam and it's just gonna continue to flow through. It's not turning the water on and off, but it takes a long time for Google to see what you've created, understand what you've created and really build out from that. One of the things you definitely don't want to do is plagiarise. They're right onto it. It's the silly no point. But if you're able to create your own unique content that's putting your brand on it and it allows for you to be the person that you want to be. Now sometimes when you're doing these sort of things, you have to become a character. Sometimes you have to put on your special magic glasses and when you're looking around at everyone, you're going, "Okay, I've got these glasses on now this means I'm a new character." So you seem like a bit of a character. You're wearing a grey shirt. Yeah, that, that works out well. Let's see what I can do here. Grey glasses. Look at this, isn't that lovely? Okay, so now we've got grey glasses, grey shirt, and now you are now the superhero. Here we go. Perfect. So we've got the super hero here and we're able to see that you're doing what you need to do. You're doing the voodoo that you do and going to be at to create that content. And who doesn't want to be up in front of a video camera talking? Who wouldn't want to be where I am right now? Why am I wearing Brown undies? So it's difficult to go and do that, but sometimes you have to just put a pair of glasses on and say, "Okay, this is now the new me and this is the person that's going to be talking and promoting my brand and my business." Because if you're not going to talk about your brand and your business and you should be the most passionate person about it, no one else is going to. And if you're there with a fantastic product or a fantastic service and you don't have a voice, there won't be any ears for it to hear. It makes it absolutely pointless. So even if you have to put on a pair of magic glasses and go and talk to a bunch of people and talk online to an invisible audience, it doesn't matter because ultimately it'll bring people in and that's what you want. You want more traffic coming to your website and you want more traffic coming through any of your social media posts and you want to make sure that you're keeping your current customers engaged with the content you're creating. Many times we see the content that we've had people create and even the content for ourself internally, we end up finding there's these people that we worked with years and years ago; now I've been in business 19 years and 12 years in the current business; and we find companies that we were working with years and years ago are really engaging with our current content. And that sparked conversation to bring them back on as clients, which is fantastic because you want to make sure that you're making a difference with what you're doing with your content and it is engaging with your customers. Does that make sense with everyone? Yeah? any questions now? Zero questions. Very cool. Yes? Josh Lewis: Right, so the questions, what does your business do, sir? Audience Member2: I'm an accountant. Josh Lewis: An accountant. Okay, cool. So you'd have people come to you and ask you all sorts of different questions about tax and minimising risk and what not. Yes? Audience Member2: How much can you do it for. Josh Lewis: Is that what they ask? Get different clients? What's your point of difference that you'd say against your competitor? Audience Member2: Most people ask me how much. Josh Lewis: So it, it really depends on the value that you're giving to some, you've been an accountant for a while? Audience Member2: Long time. Josh Lewis: Yep. And you'd say, are you doing personal tax stuff? Are you doing tax like what sort of stuff? Audience Member2: [inaudible 00:18:23] for instance what they're asking questions you know are a waste of time. Josh Lewis: Okay. So you need to find out what the thing is that people are driving into your door. If it's only the money side of things, it makes it a very difficult conversation because there's always going to be someone that's cheaper than you and it makes it very, very difficult. So you need to make potentially, yeah. Audience Member2: People don't seem to question. You're talking about the questions when you're recording and that's what's leading you write the copy. Where did he get the questions from to get it to you, that's what I'm asking. Josh Lewis: So where do you get the questions from? If you have people that are talking with you and they said, for instance, like the questions I could think I'd be asking my accountant, is " Is this setup be better being a trust or is it better being a company? Is it better being X or Y? How am I going to make sure that I'm removing any risk for myself personally when setting up a company?" Any of these sort of questions would be the things that you should be creating content around on your website and in a way that you would create the content, not just copied and pasted from the, the ATO or something like that. So if someone came to you and said, "Looking to have some kids, I've got a trust, how much can I distribute to them?" And you said, "Well," and I'm making numbers off the top of my head, but if you said, "well, $417 is what you can for this year." And you thought, "Well I should probably write an article about that." Is when the tick needs to go, all right, let's make that, does that make sense? So it's not necessarily about your potential leads coming in. It's about your already tried and trusted A grade clients that you resonate well with now that have already come to know and love what you do regardless of the price. Does that answer the question? Audience Member2: Half the questions you're asking are excellent. Josh Lewis: So if you don't know a question that a customer could ask, you can use a tool, there's a website called Answerthepublic and you can jump onto Answerthepublic and you can write an accountant and it'll come up with a bunch of different things that are searched for, for accountants. Or in Google you can write in, say what is an accountant and then it will automatically fill in a bunch of different terms. And you could use that as a different ways to work out, questions to create articles around. But it comes down to obviously the business and what resonates with you. Pardon? Audience Member2: There are firms that specifically write articles? Josh Lewis: Yes, yes, there is. Audience Member2: You just click on- Josh Lewis: That's right. And the problem with those firms is those same articles are used between multiple places and when those articles are used, there's a another website called Copyscape, which is only touching on a tiny bit of what Google would do to know that that article is being plagiarised or use more than once. And so you don't get the search engine benefit. It needs to be stuff that you're creating that as new and engaging content. It can't be something that is being spun from one office and then being sent out and syndicated across multiple websites. Does that make sense? Okay. So yeah, you need to make sure that the content is your own. You can't have- Audience Member3: The Google algorithm monitors if it's plagiarised or not and sort of brings it up higher if it's original. So if you say the originality of the content it matters. Josh Lewis: Yeah, yeah. The, the more unique the content, the better it is. The same as this university here. If I was to hand in an assignment that someone else had written last year, that'd be able to tell that I've done that. Even if I just changed my name, a few different details, that'd be able to go, "This looks about 60% similar." There's a very good chance that I'm pulling, pulling the wool over their eyes. Audience Member3: [inaudible 00:22:39]. Josh Lewis: Sorry? Audience Member3: They could make [inaudible 00:22:42]. Josh Lewis: Absolutely, but Google's ruthless. They're not going to look at the mistakes. They're going to think to look for the look for the victories and just sort of run with that. They don't have the time to talk to a little business owner like any of us in the room, sadly, but once you've got the content there, if you know you're creating it yourself, there shouldn't be too many mistakes that can be made and that's, that's what I guess it comes down to. You need to just know that the content that you're creating is unique and whether or not that is through a podcast or through a blog or through a YouTube video or any other medium, you want to make sure that is unique. Everyone's got these fantastic devices in their pocket which allow for you to record audio recorded video and really, really make a difference with what you can do. Even if you don't like standing in front of a camera and recording. As I said, you put on some funky glasses. There we go. Still happening over there, put on some funky glasses and you're able to to transform into a person that can talk. And the best thing is it's so forgiving. We're not recording on 35 millimetre and having to use hundreds of thousands of dollars worth of tape. We're recording on, or film rather, we're recording on something that is 100% forgiving. So yeah, that's, that's me. My name is Joshua and my automation's your liberation. Thank you. Speaker 1: So we've had some questions immediately, but one of my questions is how much content is enough? Josh Lewis: That's a great question. It depends on the industry and how flooded it is what you're doing. Really. I would say, and it's hard to know whether I'm giving a very globally okay answer, at least one blog a month would be absolutely minimum. Our company has five blogs a week going out and it all comes down to how fast you want the traction to come on. If you know that Google is going to take six months to notice any new content you put up there. Not notices, it notices it a lot quicker, but to notice and create any of the, the wants and attraction that you want. The more content, the better is the short answer. Now, that's for Google. For Facebook, not so much. Speaker 1: So if it's one a month minimum, how big should the blog be then? Josh Lewis: 750 words or so with two long tail keywords within that article. Speaker 1: Everyone know what a long tail keyword is? Josh Lewis: That was what I was about to bring up next. Speaker 1: Come on, someone here was going to ask that. Josh Lewis: Okay. And obviously Google doesn't give answer to any of their algorithms. It's just you know, best guess, you know, they don't sort of say this is what you should be doing. But a long tail keyword. I'm going to use an example that we're both familiar with, but a long tail keyword. If you're selling shoes and someone's searching in Google for shoes, that would not be a long tail keyword and they might find a shoe repairer or they might find shoe soles or they might find something that is absolutely unrelated such as the shoe fly device, which spins around on top of your food at an Australian barbecue and stops the flyers hanging out. So shoe is not a long tail keyword. If someone searched for black shoe, then that'd be getting better. If someone search for Australian black shoe with white trimming or, or beautiful perla red shoes, then that would be a long tail keyword, which means it's less competitive. Does that make sense? People are less likely to search for that and when they find it, it is very, very geared to exactly what they're searching for. Someone searching for watermelon socks. I've already ticked one box, but maybe I don't want watermelon socks. Maybe I just one funky socks or funky socks that are for big feet or whatever it is. So that would be a long tail keyword. Thats me! My name is Joshua and my automation is your liberation.
Episode 324 of Mic’d Up Toronto. Topics include: -U.G.L.Y: How much harder is life as an unattractive person? Is there such thing as a beauty privilege? We examine all the drawbacks of being ugly to determine if anything should be done to improve this disparity. -Pain killers: We take a look at some of the major problems regarding drug addiction with pain killers. Who is to blame for this crisis and what can be done to reduce these issues going forward? -Put a ring on it: Do women find guys with wedding rings more attractive? Do men find women with rings more attractive? What can possibly explain this odd phenomenon? -All this plus so much more! Reminder that we are now on our summer schedule which means new episodes of Mic'd Up Toronto every Wednesday! We will return to our 2 episode per week schedule towards the end of the summer. Credit for intro music: Fireworks by Jahzzar From the free music archive CC - BY – SA
Drue Townsend Show Notes My Podner in this episode is Ms. Drue Townsend and she's going to share with us A LOT of what she has learned from managing the MARKETING FUND at FASTSIGNS International. The words “Marketing Fund” can create anxiety in many people and Ms. Drue will demystify the concept and teach you exactly what you need to know to make the most of your company's marketing fund. Rob Vinson from Vinson Franchise Law joins the conversation to help us with some of the legal issues that are related to the Franchise Marketing Fund. Time Stamps Drue Townsend Intro 00:00:40 Segment 1 00:02:23 Get to know Drue Townsend Segment 2 00:13:45 Topic Segment – Franchise Marketing Fund Segment 3 00:59:10 Quickdraw Questions TOPICS DISCUSSED IN THIS EPISODE: What Is A Marketing Ad Fund? It is a collection of money paid by franchisees and managed by the franchisor, to enact defined marketing and advertising initiatives and bring value to the brand and franchisees. It is in addition to any Royalties paid by the franchisee to the franchisor. It is usually a percentage of gross sales (but could be a flat fee) Marketing Fund By Laws: There should be written By-Laws that outline how the fund can be used (what types of initiatives; pro-rata vs. major markets vs. national only), who makes decisions about it (as an example, highest ranking Marketing Person and CEO with Franchisee Ad Council input), who can sign contracts (often just the CEO and Marketing Person), where the money is kept (recommendation is that it is held in a different financial account with its own Profit and Loss Statement and Balance Sheet), who is providing the fiscal oversight and ensuring proper collection and use of the fund. Sample Acceptable Uses of the fund Build and maintain the brand and location's central website Create television ads Run paid social media ads Join a vertical industry association and exhibit at their trade show Agency fees or marketing team member salaries/benefits Marketing research projects Unacceptable Uses Franchise Development advertising Legal fees for the new corporate office lease negotiation Create training and operations manuals about safety Pay for a convention cocktail party Collect just to rebate back to franchisees who do X and Y How to Justify an Ad Fund to A Franchisee Use the dollars to protect and promotes the brand, which protects your investment today and should add value to your asset when you go to sell one day It builds brand awareness and brand consistency when marketing and advertising has the same messaging strategy and look/feel; easier to control and do when centralized Doing things “on your behalf”; things that you – or other franchisees - can't, won't or shouldn't do on your own. Looking for economies of scale (having a customer satisfaction survey platform that all franchisees can be part of through the Ad Fund vs. having each one find their own; having one website managed and hosted by corporate; buying national cable television vs. having 30 franchisees by spot cable), things that require compliance (email marketing platform); , would reach beyond one's area and impact other franchisees positively or negatively (joining a national association and advertising on their homepage), etc. The Importance of Franchisee Involvement in the Marketing Fund Create a Marketing Ad Council (ours is called the National Advertising Council) and it has 6 elected Board Members representing the 650 locations in the US and Canada. Scale the number with growth; we started out with 3 and don't have plans to increase beyond 6 anytime soon. Too many prohibits decision making. The National Advertising Council – or whoever works with the corporate team on Ad Fund projects – can be different than the Franchise Advisory Council, or one group of franchisees can provide guidance to the corporate team on both types of topics. You can have officers for the Ad Council, but because franchisees have their own businesses to run, we don't have franchisees fill these roles and therefore then have to do the meeting minutes, organize administrative board events, etc. What Should You Start Spending Money on Today From an Ad Fund Digital marketing A corporately managed website with micro-sites/location pages on it Google My Business page management Directory Listings management (so all information about a location gets propagated accurately and updated across the web) Brand social media sites (and organic content/ads on them) Creation of some brand materials (depending on your product/industry and how you go to market; could be an automated platform or just have the assets/materials available Videos Point of Purchase materials Print materials (brochures) Digital Asset Management software Common Pitfalls with a Marketing Funds Don't cap your Ad Fund fees; it will make future high-volume franchisees happy but it will keep your Ad Fund from growing (and you will have more locations to help) Try not to require yourself to spend pro-rata. It is very hard to do well and sometimes money needs to be spent in an area of the country or on something that doesn't benefit all equally. Ex: a sponsorship that covers only 15 cities, but has regional television and a big online effort; a state listing on a website where 50% of your locations do business. Don't collect money only to give it back through subsidies or rebates or matching. A lot of admin work, disagreements about what does and doesn't qualify, etc. Franchise Marketing Fund Tips Start an Ad Fund from the beginning (as you establish your brand/franchise). If you don't have one, start one now with future agreements. Consult with your accountant and attorney to determine if it should be set up as a separate entity (and what kind), what the tax implications will be, if it is subject to any accounting regulations (ASC 606 deals with revenue recognition). If corporate can match any funds, it is a great way to soften the process of starting an Ad Fund Collect Ad Fund fees the same way that you collect Royalties (ex: EFT on the 5th of the month). If you don't pay your Ad Fund fees, you are subject to the same compliance issues and penalties as you have if you don't your Royalties on time/ever Encourage franchisees to spend money locally on things that make sense in their market – local pay-per-click, display ads on local websites, radio, joining associations, sponsoring events, etc. Don't fund discounts in national promotions either (ex: $1 off sandwich promotion should be absorbed by the franchisee; not paid by the Ad Fund). Determine if an agency, freelance help or an in-house marketing team is best for your business. There are pros and cons for each, and in the long term, the best result is probably a mix of all three, but emerging businesses with small or no Ad Funds have to really stretch dollars. Have governance and be transparent with your franchisees. Review financials each month and have annual statements audited. Share categories of spending at big meetings. Have a franchisee-elected Board of Directors that works with the corporate team to be a sounding board, communicator, tester, etc. Have protections. Require a small percentage of the funds to not be budgeted – to be held out of the budgeting process – in case sales decline or the Ad Fund is owed money by the franchisees. It's easier not to budget for something than to have to cancel programs later. As your system grows and your Ad Fund grows, have provisions in your guidance documents that allow you to reduce that percentage. (We don't, and our By Laws require a 5% hold back or carryover, which is now hundreds of thousands of dollars a year). Make your agreements broadly specific. Sounds like an oxymoron but give the brand room to expand what the Ad Fund can cover, but don't make it too open-ended. How to Set Up a Franchise Marketing Fund Contact a franchise attorney and ask them for best practices in your industry, business and the way you market. See if they have sample drafts or if they can help you create an Ad Fund plan, By-Laws, content to include in your Franchise Disclosure Document and content to include in your Franchise Agreement. Determine and set up your collection amount, audit and governance processes, etc. Create a long range marketing plan – 3 to 5 years – based on estimated collected funds, and what those funds could buy. Prioritize the spending and share the big picture plan with franchisees and future franchise candidates so they know there is a plan, but clarify that this is based on assumed growth and that the plan is not contractually guaranteed. Drue Townsend FASTSIGNS International drue.townsend@fastsigns.com 214-346-5797 Rob Vinson Vinson Franchise Law www.franchiselaw.net rob@franchiselaw.net 775-832-5577 Kit Vinson FranMan Inc www.franman.net kit.vinson@franman.net 214-736-3939 x101
In high school, Minji fell asleep in Econ class. In college, she tried it once more, only this time became completely intrigued & inspired by its concepts. One of her absolute favs? OPPORTUNITY COST - the benefits an individual misses out on when choosing one alternative over another. It's a concept that's more & more significant as she works hard at making smart, productive, healthy decisions. As time, energy, and bs tolerance become increasingly scarce in Minji's life, she realizes the importance of stepping back & recognizing the impact & payoff of her decisions, big & small. What are we giving up to prioritize the choices that we make? How can we assess if giving up X, we'll be more satisfied with Y? How do our actions align (or misalign) with our values & beliefs? Whether these decisions regard health, money, or relationships, Minji reflects on it on this solo episode of First Of All. Follow Minji on: Twitter (@minjeeeezy) Instagram (@minjeezy) Our theme song is "Yellow Ranger" by Awkwafina Follow the show on Instagram and Twitter and support our Patreon This podcast is part of Potluck: An Asian American Podcast Collective Produced by @marvinyueh
Boom, what's going on everyone? This is Steve Larsen. This is Sales Funnel Radio, and today I'm gonna talk about my greatest asset and my college transcript. What's up, guys? Hey, today's a little bit different. First off, I wanna apologize. The last few episodes that went out, we found out the mic on the camera was busted, and so that's kinda why they sounded a little bit weird. Thankfully my super-ninja sound dude was able to take out a lot of the stuff, but we apologize for that. He's the man. You guys'll all get to meet him another time when we all feature our content team again. But, what I wanted to do, this episode's a little bit different, and you'll notice it's a little bit longer, but what I wanted to do is... I did a Facebook Live to my group, and it's a little long but the lessons are huge, and it frankly is how I went from completely failing out of college; I had no idea how to learn. Did not know, right? I really didn't know how to learn. Even into my early 20s, I had to figure out how to learn. In fact, the first thing I show you is my college transcript - you'll see the huge difference between when I learned how to learn, and when I had no idea how to learn. And how that's blessed me in my life and frankly, everything else that I do. Anyway, so it's a little bit of a different episode. We're going to cut over to it now. It's the recording from me in my group The Science of Selling Online. And so, we're going to cut straight over to that. If you have any questions or whatever, please reach out. The group itself had a great discussion about it afterward, and by the time I was done over 900 people had already watched it. And then a few hours later it was 1500. It's been really, really cool. There's some real talk, please go in with some thick skin. If you are easily offended, maybe don't watch this one. But anyway, let's cut over to it now and I'll see you in that episode. I've spent the last four years learning from the most brilliant marketers today. And now, I've left my nine-to-five to take the plunge and build my million dollar business. The real question is: How will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio. Hey, I just want to share with you guys probably one of the most important assets that I've ever created. It's something that took me, probably, two years to develop. Um, of actively trying to do it, okay? And I want to show you this real quick though, hold on, let me; just pulling it up right here so you guys can see it. I want to walk you through what I've done and why it means so much to me. And frankly, I know it's one of the major reasons why I am where I am right now. And it's because the lesson was so painful, okay? So let me share this with you guys... Alright. Okay, check this out. I went through, and I found my college transcript. It's not like anyone has asked me for it, ever. Russell certainly didn't care. But I'm glad for what it taught me. I'll never, ever regret going to college. Although, I you don't learn how to learn. You don't learn how to make money in college, right? But I'm glad I went. Check this out. I'm gonna show you my transcript, okay? And I'm going to show you something. This is funny... I graduated from college when I was 28. Right, and it's because I did like a two-year mission for my church; I took, frankly, a year and a half off. This was before I knew what I wanted to do. Before I tried enough things to know what I wanted to do. Right? I took a couple of semesters for army stuff. You know, going to basic training and a whole bunch of things. So it was a long time, okay? Much longer than normal people usually take to get through college, but I mean I had a family. We had kids; we had a different scenario and everything. Anyway, check this out. Okay, I'm going to show you my transcript. No one laugh, but totally feel free to because I'm going to. Let me make sure you guys can see this. Look at that first semester right there. D plus, A, F, F, F, F. That's the first semester. Okay, check that out. I got an A in Apartment Leadership because it was a two-hour thing. I just sat down and did it one day, when I realized how screwed I was at the end of the semester. My GPA was literally .00017, okay? I had no idea how to learn. I actually got kicked out of college. I got kicked out - and frankly, you have to go to class to stay in it. That's kinda funny. I kinda stopped going to class about halfway through. But the issue was; I didn't know how to learn. Okay? I had no idea how to learn, I didn't know the process it. I barely graduated high school, okay. I'm not just saying that; I got straight D's in science every semester; in math, every semester; in English. I certainly did in foreign languages. Spanish, straight Ds. And half of it was just because I didn't know how to learn. Right? I was always interested, and at parent-teacher conferences, it would be like, "Your son seems really, really interested in this, he just hasn't applied himself." And that's what they said every freaking parent-teacher conference - from when I was in the fourth grade all the way through! Until I finally went to college and removed my parents from the notifications list for the school. I didn't know how to learn. The thing that I went and I figured out was, "how to learn." So I thought it would be kinda cool to share my process for learning with you. Cause there's a process, and it's active. Let me share with you guys the difference though... So I ended up having to apply for college again four years later. Okay, four years later, I went and said, "let's go finish this thing; I gotta figure out how to do this." I did not learn how to make money in college. I did not learn how to be a marketer, even though I have a marketing degree - which is really funny. I didn't learn how to do any of that stuff in college. It was all my own side hustles going on, you know. I had actual clients going on, on the side. But anyways, let me show you this. Okay, check this out. Alright, so that's the semester that I got kicked out, okay? Then check out that row right there. A, B, A, A, A, A, A, A, B. A, A, A, A, A, A. B, B, B, A, A, A, A, A. A, A, A, A, A. I didn't get a single C the rest of the four and a half years that I was in college. Straight A's, a few B's here and there. Ended up with a 3.83.818, okay? That's crazy, that's crazy. And the difference was that I learned how to learn. This was such a powerful lesson to me. I remember where I was. I was over on the east coast, living in North Carolina. I was on a mission, and I started learning how to learn. I completely believe that God had every bit to do with it, okay? For some reason, kinda opened and expanded my noggin. But this is what I learned. This is the process that I learned. This is literally what I go through to learn. It's no different, no different than what made me able to sit next to Russell in Build Funnels forum. It's no different, the exact same process. In fact, even when I was sitting next to Russell, and he'd say, "Steven, go figure out how to hook up deadline funnel. Steven, go figure out how to do this. You got two hours to learn this whole software and integrate it into this funnel, go." Same process, okay, same process. In fact, most of the time when I am coaching - I've brought 1600 people through this process now. Many of them became millionaires. Many became hundred-thousandaires, and lots of people made money for the first time in their entire life. It was by applying this process. If I was sitting in Quantitative Marketing Research; blah, blah, right? I hate that, like; oh my gosh, that's terrible, right? I hated that stuff. Accounting!!! If you guys like that stuff, that's great. I don't, I'm not good at that. In fact, my first major was CIT, blah. Coding? I'm not good at that, I hate coding okay? I do not know how to do it, I understand pieces of it, but my brain doesn't work that way. It doesn't work that way. And so, I had to learn how to learn. The stats all say that every CEO is reading a book a week, at least, right. You gotta learn how to learn. And you gotta do it at speed, right? And that, if you guys go to; I'm not promoting or anything, but if you go to doublemyreading.com - it's the worlds fastest reader... Every year Russell goes and does a promo with him. He's got a course, it'll more than double your reading speed. If it only doubles, he gets mad about it. I got to meet him. He read Expert's Secrets in five minutes. It was the craziest thing, I sat right in front of him, and I watched him. And then he had an in-depth conversation for an hour with Russell about all the details inside. There's so much information around, the first thing you can do is be really picky on what you consume. Stop listening to every podcast show that's out there. Choose the top two or three guys and go deep with them. Stop reading every book. Choose the one or two topics that you want to get really good at in your lifetime, and that's it. Only do those things. Don't worry about the others, you're not going to get good at them anyway. The first thing you can do is do what Tim Ferris teaches, and have a low-information diet, okay? And then you go deep on that thing. I prided myself for a long time for being a Renaissance man. I could do ad copy, I could do the actual ad. I could do the actual funnel, I could set up the integrations. I could do the actual video, I could do sound editing. I could do all of it! And I was a one-man show and, frankly, for a while before you build a team, that's a great way to go so you know at least who to hire and who's good. But after a while, stop learning everything. Okay? Cut it out. It's what's killing you. You just dive deep on just one or two experts that you really, really like. And you study 'em for years. That's the reason why Clickfunnels is literally three miles away in that direction, right over there. It's three miles away. Even though I was next to The Man that long, he is the silo that I have determined to learn and study from long term. I'm never not going to study deeply from him. When I find out there's something that he is just freaking out about, and is super excited about. I read the same book. When I find out there's something; I still do it! Even though I had a massive brain dump just sitting next to the guy. Anyways, what I want to do real quick is; I wanted to share with you the process... The very first step, if I needed to go learn something that I didn't want to learn; I had to find a way to become curious about it. I had to become curious. I had to seek information, okay? I looked at all the guys who were in my marketing classes, who were in my entrepreneurial class. Pretty much 99% of them were not doing a dang thing outside that class to learn on their own. They literally surrendered all, all learning, All Learning, ALL LEARNING - to the teacher! That's crap! Don't do that! Okay, don't do that! You should be going and just getting extra little pieces done by that teacher. If I'm coaching somebody (or somebody is in some program of mine), and they leave every single step up to me, I know they will fail. I'm that strong about it. If they have no drive, if they do not learn on their own, if they've never opened up freaking Google or YouTube and typed in, "how do I _____ ____? I know they're not going to make it. Bar none! Done, right there - gone. Will not make it. Will not make money because they have zero drive. Look, all these things that we're teaching you guys. Everything that we do is a formula. It will get you to the 90%. Okay? It will shortcut, save years of your life, Tens of thousands of dollars of you testing on your own. But that last 10% is up to the athlete. Right? It's up to you, right? It's up to you; "Hey, this is how you do an econ funnel." Sweet, but I'm not going to go make an econ funnel specific to your exact product. So there's gonna be that last little 10%. You'll make money during the 90%. You'll figure out how to be successful doing the 90%, or get leads doing that 90%, but it's that last 10%! For the guys who can't stay up a few extra hours; who can't get up a few extra hours - who can't and won't do it on their own... They surrender all of their learning to another person and say well, "But Steven didn't teach me how to do it with my product." Bullcrap! Not my fault. Not my fault, okay! I realized when I sat down in college that people were literally leaving all responsibility for learning up to the teacher. That's when I realized; oh crap, it's actually freaking easy for me to be apart from everybody else. That's the beauty of it guys. Study for an hour on your own. No one telling you to do it. I'm preaching to the choir for a lot of guys on here right now. I know I am, but let me keep ranting, okay? If you do just a little bit extra; in only a year's time... Six months guys! Six months from the time I built my first successful funnel was when I met Russell and got a job offer from him. Six months! It's because I dove deep. Step number one, you've got to be self-sustaining. You've got to be diving deep, you have to be curious. If there was something that I needed to go learn, I found a way to be curious about it. You must be curious. You must learn for the sake of wanting to do so. Reading is not enough, okay? Which leads me to step two. As I was learning, (and this was weird, okay), but I did this actively in college... When there was a subject that I did not want to learn, you can see, I almost got straight A's. I got a 3.18 the rest of college after that. From straight F's? Right? I just showed my transcript to ya. What did I do? One of my tricks was that I always "learned for two." That's the phrase I always say inside my head." I'm gonna learn for two, I'm gonna learn for two, I'm gonna learn for two." Meaning: As I'm learning something, one of the easiest ways for it to sink inside of my head; whether it has to do with funnels, right; or a script strategy... Right now, I am actually in funnel script. I'm building out the webinar for funnel builder secrets to go do with all these cool JV's with Russell. Super cool, cool stuff. So anyways, that's what I'm doing right now. But, I'm learning for two... Every time I watched Russell - even before I met him in person; before he ever knew who I was - I always learned for two. Let's say there was some topic which I didn't want to learn it. I would sit back, and I would go: "How would I teach this to somebody else?" I'm 100% convinced the reason I have this status right now is because of that principle. It was weird guys; I would sit back, and I would say to myself: How would I teach this to somebody else? For some reason I always imagined myself teaching it onstage. I don't know why but I always did. I felt a little weird, little conceited even, doing that. And this became the basis for me to begin to publish - even though I didn't want to. Because in my head I'd future-paced myself enough times. Id think, "How would I say this onstage?" If I was gonna teach this; how would I simplify it? How would I draw in a picture so they can understand? I'm not trying to sound super smart. I'm trying to sound "simple" - because it's actionable. One of my favorite quotes... You know I'm starting my quote wall again, which I'm really excited about. I think it's that one right there. It says, "The purposeful destruction of information is the essence of intelligence." Okay? I'm not trying to sound all smart and crap. I'm a "geek out," guys. We go some deep concepts for marketing, right? The different psychology and ask, "what's actually going on in the noggin?" If you guys followed me in affiliate outrage, then you saw me do that a little bit while I've been building it. So step number one is; be curious, seek. You've got to be able to deep-dive without anybody telling you to do so. Freak out over it, obsess over it. Be unreasonable over the amount of information you're consuming on it, okay? I have mastered this to such a level that I feel like already that I could teach a master class on any subject if you gave me two weeks. I just dive, dive, dive, dive, dive. You will be ahead of so many people, it's ridiculous. So that's step number one, okay. You have got to deep dive. Find a way to be interested. Find a way to be curious. Seek, seek, seek, seek, seek actively. Number two is, "learn for two." And more specifically, you need to learn how to document what you're learning, okay? Write it down, I don't always write stuff down. I used to write a lot of stuff down, which is why I showed you guys my funnel journal. Which is a previous Facebook Live. If you haven't seen that one. I showed you my funnel journal and everything I was learning. I just showed Russell like two days ago, and he's freaking out about it. Which is awesome. It'll be on a Funnel Hacker TV episode soon, which is cool, cause he was really impressed by it. But that's how I used to do it. Other ways I would document, though; let's say there was a subject I didn't want to go learn. I actively would find somebody after class, I didn't care who it was. There were strangers I did this to many times. I would walk up to 'em, and we'd be getting on an elevator or something like that. And I'd be like, "Hey, this is gonna be weird, but can I just tell you what I learned in this last class?" And they'd be like, "Yeah, I guess." And I'd be like, "Cool! This is what I learned, isn't that interesting?" They'd be like, "Yeah, that is interesting." I would go back home, and I would teach my wife for that purpose, guys. It was an active thing that I would be doing. I would take that piece back, and I would go and tell it. I would teach it to my wife so that it sank in my brain. If you can teach it, you know it. Those are really the two steps, okay? Now the way you teach it matters. You know what's funny is with Sales Funnel Radio; do you guys watch Sales Funnel Radio at all? I don't know if you guys watch it at all. Sales Funnel Radio is freaking amazing. Love the group. Hey thanks, Adam, I love the group too. Sales Funnel Radio is epic. What's interesting about Sales Funnel Radio is everybody just wants the nuggets. Okay, they want the nuggets. It's funny cause I was totally surveying people and this is what they say. It's funny, they'll tell me things like, "Steven this is a really good point, I wish you just got straight to the lesson though." And I'll be like, "Oh, interesting!" So at the beginning, when I was first doing Sales Funnel Radio, you can hear a few episodes where I did that. It was pretty straight tactics. Straight to the point, right to the nugget. And you know what's funny about that? Nobody ever remembered it. No one remembered the nugget. Nobody applied it. It didn't mean anything to them. After two episodes, I stopped. I was like, crap, that didn't work. They want the nugget, but if I go straight to the nugget, no one remembers it. And frankly, you won't remember it either. And so you have to wrap your nuggets in stories. Okay? You have to wrap the golden nuggets in stories. That's how people learn, it's how what sticks in the brain. It's what also assigns the value to the nugget. Alright? It's what gets people to go, "Oh my gosh, that was so cool!" It only happens when I wrap things in story. When I do 80% story, 20% nugget. So watch what I'm doing in those episodes. Okay, and again; 80% story, 20% nugget. When I do it that way, they're like, "Oh my gosh, that was such a sick episode!" When I go straight tactical, and it truly is stuff that I would charge a grand for at an event to go teach. They're like, "Hey, that was cool!" And then I never hear about it again. When there is a story though, there's an emotional response that people will remember forever. So what does this have to do with anything? So again, here are the steps. Number one: you've gotta be able to dive deep and be a self-solver when it comes to your education. I hate it, hate it when people reach out to me and they're like, "How do I add a new funnel?" I'm like, "Freaking A! Did you even google it?!" I get so mad about it. Are you serious? Google it!! Right! Did you do anything on your own to solve that question on your own? No! Therefore, I'm not even gonna help! That's my response to it, and I get pretty animated about it, which you just saw. When people reach out, and they're like, "Oh my gosh, Steven, how do I write a Seinfeld series?" "Did you even google it?!" Right? "Did you look at Dot Com Secrets? Did you read the scripts? Did you even YouTube?" Someone already has the answer. I have a YouTube education. No one taught me how to do what I'm doing. No one taught me, okay? My very first education was a YouTube education. For a long time, I would go, and I would get these people to say yes to me. I would turn around, I'd say, "Look, I know you don't know what these funnels are, and in fact, I actually don't know how to build half the stuff myself." I wouldn't say that. I'd say, "Do you want me to go rebuild your website?" And they'd say, "Sure." All I knew was that there was a guy out there, somewhere in the ether, who had some little tutorial on how to build a website in WordPress. And I would say, "Sweet!" And I would dedicate two days; guys, I'm not joking. I would say, "Yes, I'll go do it!" What I was really saying was: "Let me go figure it out." I would grab whatever asset I found on YouTube; I would go grab 'how to build a website' and I'd have that on one screen. I'd do it in the library, guys. I didn't even have a computer sometimes. One of the things that I would do is I'd say "yes" to people. And I would be like, oh man, I just said yes to filming that guy's thing; I don't even have filming software. You know, editing software. Oh cool, libraries do. And I would go edit everything in a library. Or I'd say, "You want me to come to your event and film a thing? Yeah, I could totally do that!" I didn't know what I was doing for a while. I was in my age of exploration. I was just learning crap, okay? I was doing it on purpose. Just saying yes to stuff and figuring it out as I went. Build a parachute as you're falling. Funny enough, the ground never comes, okay. So I went out, and I would go, and I would say things like, "Hey, let me say yes to you on that and then let me deliver it to you in about two weeks." And I would literally just go and grab, I would just go and grab a tutorial and press play for 15 seconds and do what the dude did over on WordPress before Clickfunnels existed. When Clickfunnels came out, I did the exact same thing in Clickfunnels. Guys, I probably read every support document that they ever had out. It's not a joke. Two to three times a day, I would be reaching out to support asking questions. I was "THAT GUY!" I knew that, and I was fine with that. But I was that 'oh crap, it's this guy again.' That's how they knew who I was when I actually showed up to a Funnel Hacking Live event. That's why I got five job offers by the time I actually got there. They knew who I was because I was dedicated to educating myself. I was a self-solver. This topic for me drives me nuts. I absolutely hate it. When people come, and they say things like, "But Steven, I just don't know how to find a product to sell." Google it! Right? It's like right there! There's so much information! Google it! Right! Are ya feeling me? I know I'm totally preaching to the choir here. You guys are all; you're in a group called Science of Selling Online, right? This is like me going deep in innermost thoughts of my noggin, okay? But I'm trying to help everyone see like, nothing is stopping you! It is not a matter of "how do I?" anymore. How does this happen? How do I do that? Is this what-- Is this how this works? Is this how I do this over here? It's not a matter of that anymore! Freaking YouTube and Google are amazing! Just go there! And do it! That's why I get so frustrated about it. When I'm in a course for someone. Or there's like this little tiny contingency that only matters for the smallest little deep, darkest corner of their very scenario -that happens on a Tuesday, after a full moon... And I'm like, oh are you kidding? Just go google it. I'm freaking just yelling right now. And I know, and I totally get that. But it's because it's a passionate thing for me. I just showed you my college transcript. I failed my entire first semester. They kicked me out, I literally had to reapply for college. What I learned in that scenario, was how to learn. How to learn is never on anybody else's shoulder. If you don't know how to do anything it is nobody else's fault; it's no one else's fault - BECAUSE Google exists! YouTube exists! Guys like me, who are willing to teach you, exist! The 80 20 principle totally applies. When I was doing 2 Comma Club coaching, and I was the only coach, there were 600 students. I was the only coach for a full year. How did I do it? You wanna know the honest truth? It's because the 80 20 rule still applied, and 20% of the 600 weren't even doing anything. Okay? You getting info is not what gets you results. If you go out and you start saying things like... (I know you guys don't do this, okay), this is my rant to the world as if everyone can hear it. I should stand on my roof and yell, "Do crap! Just look it up! The answer is already there." It has nothing to do with 'how do I?' anymore! How do I "X"? How do I "Z"? (I forgot "Y") How do I "X" ?; How do I "Y"? How do I "Z"? "How do I one, two and three?" That's no longer the issue. The issue is always: Have you taken the freaking time to answer it on your own? Are you in a group? Are you in a course? Did you pay the dude who's taken a lot of time of his life to learn it some money so that he can show you how to short-cut it? Have you done those things? If you do that, and you actually get in those courses. And you do it, and you apply it; that's like half the freaking battle. Just being where you're supposed to be when you're supposed to be there. In the army, there was a phrase; "You guys wanna know how you're not gonna get jacked up in this life? And you wanna know how you're gonna stay the course? It's simple; Be where you're supposed to be, when you're supposed to be there, in the uniform you're supposed to be in." And that's all they would say. If you're supposed to be up at a certain time studying your craft, be up! If you're supposed to stay up late; be up! If you're like, "I don't know how to do this," make it your number one thing that day to figure it out. That is why I sat next to Russell Brunson. I am a self-solver, I am a self-teacher. God had everything to do with it. When I asked him, "Will you please help me learn this because I'm kind of an idiot right now." Right, and I failed out that first semester of college, he helped, okay? And when I went out, and I said, "Look, I'm going to try and be curious about this." Rather than my attitude of like, "ugh I've got to learn freaking dream 100 again?," (Which is what I know people say), I was like, "Cool. How can I be curious about this? How can I seek the knowledge? How can I seek information and how can I get myself results? How can I self-solve and self-teach?" There's no one else who's to blame except for myself if I don't learn this. Even the expert, even the guy teaching it. It's not his fault, it's always mine, okay? For my successes and my failures, never the expert's fault. Number two, what I was saying is that you have to build a document somehow. I always follow the adage of "learn for two." Meaning, how am I going to go teach it? Either on a podcast or by writing somewhere? Am I gonna teach some random person on the street? Which I was doing to a hair-cut lady the other day as she was cutting my hair. She had a really terrible attitude about trying new things in life. Okay, anyway... You feeling me? I don't care if the internet was to blow up; I'd be totally fine. Because I've learned how to learn. Does that make sense? There's been a few times in my life; a few projects that I've been on... This was true if it was a school project or a business project... Where if something changed the way we were running the business. And somebody started getting, "Ah, who moved my cheese? Ah, wait, am I gonna be taken along in that ride? Where am I gonna get mine?" It was always because they weren't a self-solver. They always had the attitude of like, "Is, is this guy gonna remember; am I gonna be remembered? I'm gonna die in a gutter, blahhh!" And they would start saying that kinda crap, and you could see it. Their attitude would go that way, and they'd get a little more cut-throat. And we'd be like, "Dude, relax! We're still like fleshing out this thing. First of all, yes; you're still gonna be cut in this thing, it's okay." I'm not gonna name a very specific project I'm thinking of, but it was always because someone didn't know how to learn on their own. They had no idea how to learn on their own. They had no idea how to self-solve. They had no idea. There was a challenge that I used to run in the 2 Comma Club group called "The Self-solver Challenge." It's funny that I called it The Self-solver Challenge - all they had to do was just do the things I was teaching them. It was so ridiculous how many people wouldn't even do that. I'm like, "Are you committed to this?" It's almost like Bourne Supremacy, you remember the Bourne movies, the Bourne Supremacy? "Will you commit to this program?", Maybe a vague movie reference, I don't know? But I'm obsessed with Bourne movies. That's all I was asking for; "just freaking commit to it." And if they went and did what they were supposed to do in the program, I would go and do this special critique with them, or something like that. There are two lies with this game. Especially in the info-product game. The first lie is that most of us start to confuse action with achievement... Sorry, my hands shaky, I'm yelling too much... If you're learning things, that's great. But if you're not learning with the intent to solve a problem, that's a distraction, right? It's the reason why I have so many books on my shelves that I haven't read. I have no reason to learn what's in those books right now. People are like, "But you're supposed to read a book a week." Alright, maybe the equivalent of that I'm learning through listening to a ton of podcasts and a few other things that I do. I'm still learning like an animal. But I'm learning with intent. This is how the game works... I don't see beginning to end, and it's the reason why most people don't get started. What happens is they sit back, and they go, "Steven, I see how this funnel game could work," right? And some of you guys have said that "I get it, I get it." These are like the two lies, okay. This is the first lie; the lie is that someone says, "I must see from beginning to end to get started in this game," but this is always a false belief. I know this by taking 1600 people through this process. 1600, okay, I think it's more than that now. I think we're nearing 1700. The door is about to open for more, I'm really excited... See, I teach people how to do for themselves the very things I'm teaching them how to do to their customers. I say, "What are your false beliefs about this very process I'm about to take you through?" And I, one of those beliefs is always, "Steven, I can't see the whole path." Engineers and designers are always the worst because they want to see beginning to end before they ever start a project. They're always the worst. Every time I'm gonna go teach on stage, I always look and see who the engineers are. If I know who the engineer is, I'm like, "Crap, there's the logic person who needs to see every step before they'll do anything." There's nothing wrong with that, it's a different skill set, just be aware of it I'll sit back, and I'll say, "Okay, wait a second, that's not how it works. We see the peak! I always see the peak. I know exactly where I want to drive the ship. You all do, too. I want this kind of thing; I want this success. I want this kind of outcome; I want this kind of life. This kind of revenue or profit or whatever it is. We all know, right, you guys know what your peak is. The reason I found that most people don't get started, and the reason that I found that most people who were taking time was because they could see the two or three steps in front of them but there was this area that was totally dark. No lights on, completely black. And they're like, "Ugh, okay, I see how to build the funnel, but I don't know how to get traffic?' And I'm like, "What!?" Month two hasn't even happened! Right? That's not how the game works! That's not how the game works! There's as much faith in it as in anything else. You sit down, you say, "I'm going for that peak." You look down, and you say, "I see the one step in front of me, and number two, number three. I don't even really see number four." I don't even see number four in my own business. I see the peak, and I know the major milestones to get there, but in-between it's completely, completely dark. It's totally black, I have no idea what's there. No idea, no idea. If you're nervous about solving problems in entrepreneurship, like get used to it, or learn to love it because that's all it is. So all you have to focus on is step number one. Don't worry about step number three until you've taken step number two. So many people are trying to put every little asset, every little thing in place. All these little pieces; "I'm not gonna be a good speaker. I'm not good at the funnel building. How does the offer go? How does this happen?" And they're like, "Oh my gosh." Just start moving, and take step one. Don't worry about step two until it's completely there. You take it slow, and your speed increases over time. But you put that foot out, right there. You just put the foot out, and you place your foot as perfectly as your foot can be placed. Then you start to put a little weight on it. Lift up that back foot and get ready for step number two. And you hold it above, and you place that step as perfectly as it can be placed. And then the next one, and the next one. And you know what's funny is when you take the first step, a new third step always appears and begins to become visible. The issue happens when people get distracted by it. "But how do I bill an affiliate product?" Man, you don't even have a product, who cares? And, "What's my affiliate program gonna be? I haven't set up backpack yet." You're not even selling your normal products on your own anyway, who cares? Don't even worry about it until you get there. Don't even worry about it. Right, boom boom boom boom boom boom boom. That's like the first lie of the info-product, actually entrepreneurship game in general. Well, the first lie that people believe is, "Oh my gosh, I gotta know all these steps, I gotta know all these things. I'm not gonna be successful unless I do. I'm don't see from beginning to end." Okay, no one does, nobody does. You guys know when we actually started the funnel for this book? Two days before the launch. Okay, that's some scary crap. I would not encourage you to do that. Okay, it's some scary crap, and we had a very pro team pulling it off, okay? But what I'm saying is execution is what matters. Done is the new perfect. Stop needing to see beginning to end, stop needing to be perfect. Most of the time it's just a pride thing that the person is experiencing. "I'm gonna look like an idiot if this fails!" You mean when. When it fails - it will. Just get over it. When it fails, okay. But because so many people are so scared to take action, if you just take a little, you're already ahead of 80% of humanity. Okay, that's why I can stay ahead. That's why I'm doing it the way I am. I already know it's not gonna be perfect. Right? That's the way I started treating my learning. I didn't need to learn every little piece of detail. I dove deep with it, right, I dove deep with it. I found step number one, just as I was talking about. Step number one. How can I be curious about what I'm learning? How can I dive deeply? Then number two: How can I teach for two? I mean: How can I learn for two - so I can turn around and teach it to somebody else? Somehow document it. Somehow go around and turn around and be like, "Check it out, this is how it happens!" Okay, anyway. There's some real talk there. Oh, that was lie number one. Lie number two is that "when I purchase something the problem is solved." That's the other lie that people believe. How many you guys bought a treadmill and never used it? That's a perfect example. We've all done that. I'm not poking fingers. We've all done that, every one of us. That's fine, okay? But you have to buy with intent. I buy stuff to funnel-hack it or to use it. There are times where stuff sits around. I'm totally guilty of that as well. That's the second lie of this game that people believe. When I go purchase something, it scratches the itch. And therefore I'll be successful, and we begin to confuse action with achievement. So just to recap, cause I just said a butt-load of stuff and that was way longer than expected and I went into things that I wasn't planning to. That was gonna be like a five-minute little thing. Number one, right? I showed you my college transcript. I literally failed out of college. I had to learn how to learn. I had to literally reapply, they kicked me out. Like, for real, okay? Four years later, I went back in, I learned how to learn. Got pretty much straight A's, graduated with a 3.8 the rest of college. And then, then what I started learning, right. The big difference between a straight A's and me failing out of college, which totally applied to me everything funnel-building-wise. And which is why I am completely convinced is why I'm doing what I'm doing now, right. In college, I learned how to learn, okay? I asked God for help, I learned how to learn. I turned around, and I figured out how to get curious about things that I needed to learn but didn't want to. "How can I get curious about this? How can I seek, how can I ask for help? Who has the biggest cheese? Who can I go run after? Who's that person who that'll take me in to shortcut as much of the process as possible?" Number two, I always learned with the intent to teach somebody else. I learned for two; learn for two; "learn for two, learn for two." It's like this constant thing that's going on in my head. There have been awkward moments where I walk up to random people and say, "Look, I know you don't know who I am, this is gonna be weird, but I want to teach you what I just learned, so I remember it, is that cool?" Sometimes I would just tell them anyway. That was weird, a few times. But it worked When I started funnel building - the exact same thing, right! The fastest time I ever built a funnel was in 11 minutes. I walked out of a 2 Comma Club coaching event. Russell goes, "Dude, oh my gosh, good! You're out. This thing's launching in 11 minutes. Can you put it out?" I was like, "What?! Oh my gosh!" Right, whew! Right, say 'yes,' build the parachute while you're falling, funny enough the ground doesn't even come. And then the two lies, right? Lie number one is that when I start anything, I believe I need to see beginning and end to be successful. That is a lie. That is not true. Nobody ever does. Get used to it. Step two should never even be thought about until you've put a step in step one. I'm not talking about thoughtful planning. I'm talking about just executing and getting crap done. The other lie is that when we purchase something we believe that the problem is solved. Like buying a treadmill and it just sits there, or buying into a member's area; we never do anything with. The 80 20 principle sadly applies to everything that I've ever sold, ever. 20% of people do stuff with it. The other 80% will not. Some of them will come in, and they do stuff, and they get what they need from it. Or they'll funnel hack me, which is fine, too. Guys, hopefully, this has been helpful. That was a lot, you guys commented like crazy. I haven't even read any of them. But that's my greatest asset. That's why I believe if something was to go to crap, it'd be fine. Because; let's say the internet exploded. I'm probably going to go into real estate, and I'm going to spend two weeks learning all the strategies and who has the biggest cheese, right? Who has the biggest cheese? Sausage number one, in the real estate game! And then I would go, and I would dive deep with them and do exactly what they said, right. I'd find a Mr. Miyagi, which is why I have this thing. "Little Mr. Miyagi bobble-head," I gave one to Russell. I was like, "Dude, you're my Mr. Miyagi." You tell me to do things I don't want to do a lot of times, but when I do, money comes in. So that's why I do it. It's not about what you think. Sometimes you think too much, sometimes you feel way too much. (COMMENT FROM PEOPLE WATCHING STEPHEN LIVE ON FACEBOOK:) Javier said, "Did you get kicked out for partying too much?" No, I literally just stopped going to class. I didn't know how to learn. I'd go to class, I wouldn't know how to do anything afterward. I literally had no idea how to learn. Anyway, hopefully, it's helpful. It's kinda some real talk, I guess if you want to call it that. The YouTube education thing is huge, absolutely Billy. It's Tuesday, roar. That's right, John. Google that crap, learn from my kids. Exactly. Actually, funny, I used to use this as an insult and um, please take it as a learning thing if I ever do it to you, or do this in the group... But if you're like, "Stephen, how do I make funnels?" Or how do I do this, how do I do this? Man, there's a site called let me google that for you dot com - It's the acronym for it though. Let me google that for you dot com, you type in lmgtfy.com Anyway, what's funny about it is that you can go in and I could type in 'how do I build a funnel. And it creates a little video gif, and you can-- It pops out a link. And you can send it. In fact, I'll do it, I'll do it after this, okay? I'm gonna go drop it in so you guys can see what I'm talking about. And anytime that someone needed to ask me a question that was frankly stupid, or I could tell them, or I could tell that they had done no thought to think about the answer on their own, alright? This is what I would do. As soon as the video is over, I'm gonna drop one for you. So you guys can see what I'm talking about. And it's not me saying, "Hey, I won't coach. Hey, I won't help," it's not me saying that at all. What I'm saying is; let's solve the greater issue. If the person doesn't know how to learn. If they're not a self-solver - they literally have no responsibility for their own education. And they're putting it on everyone else? It doesn't matter if I even answer it, cause they're gonna come back with the next question, right? This game is a series of questions. So I'll answer that one, and they'll be like, "Cool, I built a funnel! How do I change button color?" Are you kidding me?! You know what I mean, oh my gosh! Like, you know what I mean? And so I want to solve the greater issue. I want you to be self-solvers. Anyway, 100% responsible. 100% real talk. FB COMMENT: "Stop yelling, you're scaring me." Good! It must be the Tony Robbins hat that's getting me kinda, hopped up on goofballs. You guys are awesome. Good watching you as always. "Great to see another veteran smashing it." Hey, thanks, Nathan. Leslie, ha I just did it, fun stuff. Awesome, cool guys. Hey, I'm gonna drop an LMGTFY for you, so you know what I'm talking about. Please, please, please keep sharing the group. It means a lot. I know there's a lot of voices out there, and having built a lot of funnels; I think besides Russell, I think it's okay to say: no one else has built as many funnels in the world as I have. I mean, really. People clone them, or stuff like that. But, and um... it feels weird to say that... I'm not trying to showboat. But it is a reality. I'm trying to be a voice of clarity in the funnel world - and teach you how to sell crap on the internet, where you're not having to compete on price. I hate that. I don't compete on price, I sell for full-value. In fact, I mostly sell for premium values. And I'm trying to teach people how to do the same. So if you guys like the group, it's my goal to go live in here daily. And it means a lot to keep sharing it. We screamed to over a thousand people so fast. I can't even believe that. It means a lot. So anyways, thanks so much for your involvement. I appreciate you guys being in the group and it means a lot. Hey guys, I'll talk to ya later. Bye Ah, yeah. Hey, wish you could geek out with other funnel builders and even ask question while I build funnels live. Wish granted! Watch and learn funnel building as I document my process in my funnel strategy group. It's free, just go to thescienceofselling.online and join now.
Hi! My name is Yoko. This time I want to talk about the big big earthquake and tsunami which occurred in Japan this spring. It was March 11th; a day I remember so clearly. Now, in Japan it is called 3.11, like 9.11 in the US. It means that the disaster was so big that we can compare the two – of course one was natural and the other manmade. On this subject, I interviewed Aaron from Guam and Nicole from Kansas, both from U.S. I asked what was going on around them at the time. Let's have listen! Aaron Y:Ok. So I’ll ask some questions about 3.11, and your name is Arron. It’s ok? Fine? A:Yeah my name is Aaron. Y: Yes, thank you! And where were you when the earthquake struck? A:I was in Guam. Y:Yeah and… A:Oh what was I doing…I was playing WorldWide cup when that happened then. Everyone's in a library, had that any tricky news about the earthquake. So after that I checked the news at internet and I got other distractions, tsunami. Y:Oh so you have watched Tsunami live on the internet. A:Yeah I have watched on the Internet. and on the news. Y:How did you feel that? A:I was pretty sad...It was ...How to say...not amazing, cause this is kind of sacrifice... Yeah just watching, staying the water, pushing everything away, lots of people died. Y:So have you experienced something like this before? A:Kind of. In guam there lots of p〜gmiration, no one really died such like this. After p〜ment Water, killer water. Many people died after water. I think I've got more knowledge that as. Y:When you knew about earthquake and tunami you've already decided to come Japan? A:Yeah. My parents were kind of worry, they don't really want me to come. But I still want to come. Y:After this, has your feeling Even though there's lots of A:I can't really change. I guess it's still positive. Cause After Katrina happened. and news and everywhere 〜〜〜. those are pretty mean(?). Y:So if this collage, Obirin is near Tohoku, you would come or not? A:I would personally still want to come, but my parents wouldn't want me to go. They really neither. Y:I think so. Difficult to come. A:Yeah difficult. But I still personally wanted to come. Y:How the image of Japan about disaster and the also nuclear things?? A:Nuclear things are kind of sacary. We even nuclear in West coast and Guam. But my image is of Japan is still positive. Nicole Y: Hi nicole! N: Hey! what's up! Y: I gonna ask you some questions about the big big earthquake of Japan. The first, where were you when the earthquake struck? N: When the erthquake struck, Y: Yeah? N: I was in Machida, I was on the date. Y: Wow! What's happened! N: We went into the restaurant, and orderd some pizza, and then we ordered some beer and we sat down. And then the earthquake happened, like after we ordered beer. So...it was really scary cause I've never experienced like that earthquake in my life. Y: Oh! The first time!n Yeah that was my first time of this big earthquake cause I'm from Kansas, in Kansas there's no earthquake so..it was so scary And that was 3.11, and they made us sweep from the restaurant and how do we made up to Fuchinobe. The tarains were not working for going back home so. Y: So that was the first time, first experience like that.n Yeah, very very first experience of earthquake.y And so big! N: yeah, I felt like some role comeng or something. Y: Mnn...! Did you feel any change of Japan, like people or other things in town? In town, so many people to get back to home for walking, cause of no train... N: Well it made me realize that corn of having public tranceportation, like we are out, we gotta stuck at there. I felt kind of frustrated to get back Machida to home. But it made me thanks for the train. After words tirains started running again, I was like "Oh trains running!"! I was so happy with trains came back. Y: yeah, I also think it's important, and very usefull. So,
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