Podcasts about post status

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Best podcasts about post status

Latest podcast episodes about post status

WordPress | Post Status Draft Podcast
Post Status Cache Up With Amadeu Arderiu

WordPress | Post Status Draft Podcast

Play Episode Listen Later May 9, 2025 30:14


In this podcast episode, host Michelle Frechette interviews Amadeu Arderiu, an industrial engineer from Barcelona and co-owner of Sirvelia. Company specializing in custom WordPress plugins. They discuss Amadeo's innovative project, Ploogins, an AI-driven search engine that enhances plugin discovery through natural language queries. Amadeu demonstrates how users can find both free and premium plugins by describing their needs conversationally. The episode also covers the project's potential to fill gaps in the current plugin ecosystem. Amadeu invites feedback to refine the tool further, aiming to benefit the WordPress community.Top TakeawaysPloogins Aims to Be a Comprehensive, AI-Powered Plugin Discovery Tool: Ploogins is designed to help users—especially WordPress newcomers—discover relevant plugins using natural language search, not just keyword matching. It fills a significant gap by indexing both free and premium plugins (like Gravity Forms and LearnDash), which are often missing from the official repository or difficult to find via general search.Submission and Visibility for Developers Are Central: Plugin developers can submit their premium plugins for free. The team is currently indexing submissions manually but plans to build a developer dashboard with search analytics and performance metrics. This could eventually evolve into semantic-based analytics, giving plugin creators deeper insights into how users find and interact with their plugins.Community Involvement and Feedback Are Critical: Amadeu emphasizes that they need real-world usage and feedback from both novice users and veteran developers to refine the tool. Michelle suggests the importance of finding and showcasing lesser-known or premium plugins, and both agree on the value of making plugin discovery more inclusive and efficient for the broader WordPress ecosystem.Mentioned in the Show:PlooginsWP SpeakersWordPress.orgSirvelia

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty-Eight

WordPress | Post Status Draft Podcast

Play Episode Listen Later May 9, 2025 39:16


In this episode of the Post Status Happiness Hour, host Michelle Frechette welcomes Brad Williams, Chief Executive Officer of Web Dev Studios, to discuss the new Theme Switcher Pro plugin. Brad introduces Theme Switcher Pro, a plugin designed to help WordPress users transition from the classic editor to the block editor (Gutenberg) without a complete site rebuild. They discuss the plugin's features, including its ability to switch themes for specific posts or pages, and its benefits for businesses and developers. The episode concludes with a focus on community support and upcoming WordPress events.Top TakeawaysTheme Switcher Pro Simplifies Testing and Switching Between WordPress Themes: Theme Switcher Pro is positioned as a powerful utility for developers and agencies to easily preview, switch, and test multiple WordPress themes on a live site without affecting the frontend user experience. It removes the friction from theme testing, making it safer and faster to compare themes, especially during redesigns or audits.Built Specifically for Agencies, Developers, and High-Volume Users: Brad Williams emphasized that Theme Switcher Pro is not just a hobby plugin—it's designed for professional workflows. Agencies managing many client sites or developers constantly evaluating new themes are the target audience. Features are built with this high-usage context in mind, including the ability to bookmark themes, preview them privately, and manage theme stacks.Theme Switcher Pro Reflects Real-World Workflow Pain Points: The product emerged from Brad's direct experience at WebDevStudios and feedback from others facing the same problem: managing and previewing themes across many sites was a repetitive, manual, and risky process. Theme Switcher Pro directly addresses these workflow inefficiencies and turns them into a smooth, controlled experience.Mentioned In The Show:Web Dev StudiosTheme Switcher ProOllieAsterGit Commit

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty Seven

WordPress | Post Status Draft Podcast

Play Episode Listen Later May 5, 2025 42:55


In this episode of the Post Status Happiness Hour, host Michelle Frechette discusses the upcoming Page Builder Summit with guests Dan Maby and Nathan Wrigley. Scheduled for May 12-16, 2025, the summit aims to unite the WordPress community. Michele highlights the collaborative spirit and the importance of community engagement. Dan and Nathan share insights into the planning process, the diverse range of sessions, and the evolution of page builders. They emphasize the summit's role in fostering learning and connections.Top TakeawaysThe Summit Is Exceptionally Accessible and Flexible: The Page Builder Summit is designed to be easy and low-pressure for attendees. With free access to pre-recorded sessions for 48 hours, viewers can tune in when it's convenient for them. The optional Power Pack gives extended access and extra bonuses.Visibility for Lesser-Known Creators and Speakers: One of the summit's highlights is giving a platform to a diverse lineup of speakers, many of whom aren't regularly featured at large in-person WordCamps or other conferences. It's a space for new voices and fresh perspectives to shine.Sponsorships Make the Event Possible—and Deserve Support: Nathan highlighted that without sponsor support, the summit wouldn't happen. Sponsors like GoDaddy, WS Form, BigScoots, and many others contribute more than just funds—they provide energy, tools, and community-building support.Mentioned In The Show:WPLDNPageBuilderSummit.com MagentoDrupalAnchen le RouxKadenceElementorDiviBeaver BuilderGoDaddyKinstaMelapressBlackwallPress Forward podcastBig Orange HeartWP Coffee Talk podcastBig ScootsWeb Designer ProYour Moxie MavenWeb Designer AcademyZainatain Dynamic.oooAB Split TestBS-Free BusinessWP MavensCroco BlockWS FormsCheck ViewDroip

WordPress | Post Status Draft Podcast
Post Status Cache Up With Kyle Van Deusen

WordPress | Post Status Draft Podcast

Play Episode Listen Later May 5, 2025 41:35


In this podcast episode, host Michelle Frechette interviews Kyle Van Deusen, who runs a small web agency in Richmond, Virginia, and founded "The Admin Bar," a community for freelancers and agency owners. They discuss the 2025 WordPress Professional Survey, which Kyle conducted to gather insights from web professionals. The survey, which received 1,233 responses, highlights the experiences and challenges faced by freelancers and agency owners.Top TakeawaysMany Agency Owners Lack Business Fundamentals: A lot of agency owners start by accident, not with a business plan. As a result, many undercharge and lack confidence in setting prices. Kyle pointed out that few are reaching their income goals—not due to market limits, but because they don't know what's possible. This shows a big need for basic business education around pricing, value, and financial planning.Marketing and Networking Are Largely Overlooked: Nearly 60% of respondents aren't doing in-person networking, and many aren't investing in marketing. Too many rely on being found organically, which isn't enough anymore. Kyle and Michelle highlighted that growth requires showing up, building relationships, and actively promoting your services.Community Helps Build Confidence and Clarity: Talking with peers can shift your mindset and pricing strategy. Kyle shared how learning what others charged helped him raise his rates confidently. Community support helps agency owners avoid mistakes, learn faster, and feel less alone in their journey.The Survey Is a Valuable, Underused Resource: Kyle stressed that the real power of the survey lies in how people use it. By digging into the data, agency owners can find paths others have taken to success. The more participation it gets, the more valuable and representative it becomes for the whole community.Mentioned in the Show:https://theadminbar.com/2025-survey/https://theadminbar.com/https://www.facebook.com/groups/2147806538801573

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty Six

WordPress | Post Status Draft Podcast

Play Episode Listen Later Apr 18, 2025 42:21


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Neel Schivdasani a product manager in the AI division at Automattic, about the integration of AI into WordPress.com. Neil discusses his background and the development of an AI website builder designed to simplify website creation for users without technical expertise. The conversation covers the evolution of AI in web development, the challenges faced, and future enhancements. A live demonstration showcases the tool's user-friendly features, emphasizing its potential to democratize web publishing. The episode concludes with a discussion on user feedback and the collaborative spirit of the WordPress community.Top TakeawaysThe AI Website Builder Lowers Barriers for Non-Technical Users: The builder is specifically designed for people who don't know what WordPress is, or who feel overwhelmed by traditional website tools. It's aimed at helping individuals quickly create a professional-looking site without needing to learn plugins, themes, or complex design tools. The assistant guides users through content creation, layout choices, and even image sourcing.A Major Intelligence Upgrade is Coming: Neel teased an upcoming “step function” increase in intelligence for the assistant. This includes improved reasoning, contextual awareness, and the ability to understand abstract commands. Future iterations will allow users to describe desired layouts or functionality in natural language, and the assistant will generate the appropriate code or configuration—bridging the gap between vision and execution.Commerce and Custom Layouts Are on the Roadmap:The team is working to support broader use cases, especially eCommerce. The assistant will eventually be able to understand what a user is trying to sell, recommend necessary plugins (like for payment or shipping), and configure stores accordingly. Users will also soon be able to generate specific layouts (e.g., “2x2 image grid with a CTA button”) just by describing them.It's Not Replacing Developers—It's Growing the Ecosystem: There's pushback from some developers, but Neel emphasized this tool isn't meant to replace them. Instead, it's about helping people who wouldn't otherwise be able to afford or access web development. It gives them a starting point, and ideally, they'll grow into more advanced needs—eventually hiring developers or agencies.Mentioned In The Show:AutomatticWordPress.com/AIMailchimpCursorLovable

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty Five

WordPress | Post Status Draft Podcast

Play Episode Listen Later Apr 11, 2025 33:13


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Tim Bouchard, and Ron Brennan discuss the upcoming Color Code event, a conference focused on design, technology, and marketing. Unlike traditional WordCamps, Color Code aims to be more inclusive, welcoming participants from various platforms and technologies. The event will feature a diverse lineup of speakers, interactive elements like a live graffiti art competition, and networking opportunities. Set to take place in Buffalo, New York, the conference emphasizes accessibility and community involvement, promising a dynamic and engaging experience for all attendees.Top Takeaways:Networking and Collaboration Opportunities: The Color Code event emphasizes the power of in-person connections. With a focus on creative professionals, marketers, and developers, the event is designed to facilitate collaboration through both formal presentations and informal networking (the "hallway track"). Attendees can expect meaningful conversations and potential partnerships that might not happen in a purely virtual setting.Diverse and Relevant Topics: The event will cover a range of cutting-edge topics, such as AI, content strategies, and the challenges of decoupling from major tech players like Google. These presentations, led by volunteer speakers, aim to provide valuable insights and practical knowledge, making the event a great opportunity for professionals to stay informed on industry trends.Affordability and Accessibility: With an affordable ticket price ($40), including lunch and the after-party, Color Code positions itself as an accessible event for professionals of all backgrounds. The organizers also plan to record sessions and make them available online, ensuring that those who can't attend in person still have access to the valuable content.Mentioned In The Show:Color CodePress ConfWP EngineMeetupSeneca One TowerDouglas DevelopmentLuminousGene McCarthy's

WP Builds
This Week in WordPress #329

WP Builds

Play Episode Listen Later Apr 8, 2025 73:34


The WordPress news from the last week with Nathan Wrigley, Michelle Frechette, Tammie Lister, Tim Nash. We discuss a variety of WordPress topics. Michelle launches a new events-focused podcast with Bob WP, and starts a weekly series of talks at Post Status. We explore potential alternatives to Figma, Automattic's recent workforce restructuring, and the implications of a reduced WordPress release cadence. We also cover upcoming events like Press Conf and the Page Builder Summit, and discuss the challenges of engaging Gen Z with WordPress, highlighting the need for modern design and effective communication.

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty Four

WordPress | Post Status Draft Podcast

Play Episode Listen Later Apr 4, 2025 47:14


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Roger Williams from Kinsta. Who serves as the Partnerships and Community Manager for North America. They discuss various topics including the WordPress community, Kinsta's new affiliate program, and their global sponsorship of WordCamps. The episode also highlights the creation of collaborative music playlists within the Post Status Slack community and the importance of concise, engaging content. Additionally, the guest shares insights on supporting WordPress contributors and the launch of Kinsta's new automatic updates feature for themes and plugins.Top Takeaways:The Importance of Thorough Testing in Software Development and Releases: Michelle emphasized the critical role of testing and feedback during the release cycle of WordPress 6.8, particularly as they approach its official launch. Despite having a dedicated testing community, the need for more testers is constant to ensure compatibility with a wide range of plugins and themes. The takeaway is that comprehensive testing is vital for minimizing issues at launch, and encouraging more community involvement can help ensure smoother releases.The Value of Consistent Community Contribution and Support for Open Source Projects: Roger highlighted the importance of documentation in open-source projects like WordPress, noting that it's often underappreciated until something goes wrong. He also spoke about Kinsta's involvement in supporting the community through contributions, such as sponsoring WordCamp and supporting documentation initiatives. The takeaway is that consistent, behind-the-scenes contributions, like documentation and community support, are crucial for the sustainability and success of open-source projects, even though they are often taken for granted.Kinsta's Automatic Updates Feature Enhances Site Reliability: Roger introduced Kinsta's new Automatic Updates feature, which ensures WordPress sites remain updated while minimizing risks. The system takes a before-and-after screenshot during updates and automatically reverts changes if visual differences are detected, helping prevent website issues that could impact business operations.Mentioned In The Show:KinstaLinux container project  LinkedInWordCamp USSevallaCloudflare EnterpriseStackOverflowMeetup.comWordPress FoundationEsoTerra CideryKinsta Automatic Updates

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty Three

WordPress | Post Status Draft Podcast

Play Episode Listen Later Apr 2, 2025 44:53


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Cami MacNamara a seasoned web designer and solopreneur. Cami shares insights into her business, Web Cam LLC, and her new initiative, "Web Designer Habits," which aims to help web designers develop productive habits. They discuss the importance of accountability, time management techniques like time blocking and the Pomodoro technique, and the benefits of joining online and local networking groups. The episode also teases a collaborative project between Michelle and Cammy involving a planner designed to support web designers in maintaining their habits.Top Takeaways:Small Changes Lead to Big Improvements – Cami emphasized the power of incremental progress, whether in business, design, or personal productivity. Tackling tasks in small steps can make overwhelming projects more manageable and sustainable.Be Prepared for the Unexpected – Michelle shared practical travel and everyday preparedness tips, from keeping essential items in the car to ensuring that your luggage complies with airline regulations. Thinking ahead can save time, stress, and even money.Documenting Processes is Key – The discussion touched on the importance of writing down systems and workflows, especially for solopreneurs. Whether through standard operating procedures (SOPs) or simple notes, having a record helps maintain efficiency and organization.Community and Support Matter – Both Michelle and Cami highlighted the value of connection in professional spaces, particularly within the WordPress and web design communities. Engaging with peers through newsletters, Facebook groups, and live discussions fosters learning, growth, and mutual encouragement.Mentioned In The Show:Web Cami, LLCwebdesignerhabits.comStreamYardWebCamiCafeGoDaddySheinPomodoro TechniqueWordPress TVManaged WPAdmin BarBeaver BuilderCalendlyWPCoffeeTalk

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty Two

WordPress | Post Status Draft Podcast

Play Episode Listen Later Mar 21, 2025 57:12


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Gen Herres from Easy A11y Guide to discuss web accessibility. Jen shares her background as a developer and her journey in understanding and implementing accessibility standards. She emphasizes the importance of simplifying complex accessibility concepts for clients and offers strategies for agencies to sell accessibility services. Jen introduces a five-day challenge to help agencies qualify potential clients and sell their first accessibility package. The conversation highlights the significance of making websites accessible to a broader audience and the various reasons why accessibility is essential for businesses.Top Takeaways:Accessibility Doesn't Have to Be Scary:  Many people find web accessibility intimidating, but experts like Gen Herres help simplify the process. There are resources available to make accessibility more approachable.Planning for Accessibility Takes Time: Implementing accessibility properly requires time for strategy, testing, and client approvals. Starting now helps businesses integrate it seamlessly into their workflow instead of rushing later.Accessibility Can Help Generate More Revenue: Learning how to sell accessibility services effectively can help web professionals increase their income by offering more value to clients.Mentioned In The Show:Easy A11y GuideWCAGMozilla17 HatsEqualize DigitalWacomNew York E-Z Pass Apple VoiceOverDequeJAWSCloudflareWPAccessibility.dayCami MacNamara5-Day Accessibility Selling ChallengeAgency Accessibility SystemGuidebook for Accessibility at Your Agency

WordPress | Post Status Draft Podcast
Post Status Get Hired Podcast 2025, Episode 2

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 19, 2025 45:00


In this special edition of the "Get Hired" podcast, the hosts, including  Nicky Bulmer, co-host Misty Combs, and guest Michelle Frechette, answer listener-submitted questions on job seeking. They discuss how to address job hopping by providing context on resumes, the pros and cons of functional versus chronological resume formats, and strategies for explaining employment gaps. The episode also covers handling common interview questions, the importance of being honest about salary expectations, and the role of social media in hiring. The speakers offer practical advice to empower job seekers in their application processTop Takeaways:Job Interviews Are a Two-Way Street: Candidates should ask insightful questions, such as how salary ranges are determined and what differentiates top earners from lower earners.It's important for job seekers to showcase their skills and experience even if the interviewer doesn't directly ask about them.Thinking Beyond Standard Questions: Candidates should anticipate questions beyond their resumes and prepare to discuss communication tools, remote work habits, and problem-solving approaches.Tailor Your Resume to the Job You're Applying For: It's important to customize your resume for each job application. Highlight relevant skills, experiences, and achievements that directly relate to the position. A generic resume may not stand out as much, while one that speaks to the specific needs of the company and role shows that you've taken the time to understand what they're looking for, making you a more appealing candidateMentioned In The Show:Liquid WebGet Hired Podcast

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty One

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 14, 2025 45:50


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Jono Alderson, an independent technical SEO consultant and WordPress advocate. Jono shares his journey of creating and submitting his first plugin to the WordPress repository, focusing on image optimization for website performance. They discuss the complexities of managing multiple image sizes in WordPress and how Jono's plugin generates images on-the-fly using services like Cloudflare, reducing server load and improving performance. The conversation also covers the environmental impact of web hosting, Jono's background, and his experience with AI-assisted coding.Top Takeaways:Image Optimization Plugin for WordPress:Jono Alderson's plugin focuses on solving WordPress image optimization issues by addressing the inefficiencies in how images are handled. WordPress often generates unnecessary image sizes, which leads to slower load times and inefficient storage use. His plugin dynamically generates the appropriately sized images for each device, improving both website performance and storage efficiency. By eliminating the need for WordPress to create multiple versions of images, the plugin optimizes the backend and frontend performance of a website.Environmental Impact of Image Management: The discussion highlights the environmental impact of inefficient image management. Storing and serving large or redundant images increases the carbon footprint due to the energy used in data centers and transmission networks. Optimizing images and reducing excess storage can help lower this impact, making even small changes in image management significant for sustainability.Jono Alderson's Plugin Submission Experience: Jono Alderson shared his experience submitting a plugin to WordPress, noting initial nervousness due to his self-taught background. After carefully following guidelines, the submission went smoothly, with only minor issues to address. Once live, Jono quickly fixed bugs and found updating easier with practice.Mentioned In The Show:YoastCloudflareWooCommerceGravity FormsSlackWhatsAppFacebookGoogle DiscoverFortniteHello BeautifulGitHubCursorJonoAlderson.com

WordPress | Post Status Draft Podcast
Post Status Cache Up With Mary Hubbard

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 7, 2025 43:48


In this podcast episode, host Michelle Frechette interviews Mary Hubbard, the newly appointed Executive Director of WordPress. They discuss Mary's professional journey, including her roles at Automattic and TikTok, and her recent move to the Pacific Northwest. The conversation covers her experiences with e-commerce, technology, and parenting. Mary shares her excitement about the WordPress community and her vision for its future. The episode also touches on the evolution of technology, the importance of adaptability, and personal anecdotes, creating a lively and insightful dialogue about leadership and innovation in the tech world.Top TakeawaysThe Power of Context in Leadership: Mary emphasizes the importance of understanding context in leadership and decision-making. By knowing the "why" behind decisions, team members can navigate challenges more effectively, even if they don't always agree with the direction. This context-sharing fosters trust and clarity, making everyday tasks easier and enabling better decision-making.Being a Supportive and Approachable Leader: Mary shows the value of being available and responsive to her team. She is proactive in offering help, as shown when she reached out to Michelle during the co-release coordinator role process. This type of outreach helps people feel seen and supported, contributing to a positive team dynamic.Being Comfortable with the Unknown and Seeking Help: Mary highlights that it's okay not to have all the answers. She encourages others to reach out when they don't know something, emphasizing that asking questions is an important part of learning and improving. This openness to seeking help fosters a growth-oriented environment, where curiosity and learning are welcomed.Mentioned in the Show:TikTokAutomatticWordPressWooCommerceWordPress.comTikTok shopeBay MotorsWalmartInstagramSaved by the BellStellarWPBuilt WithGranolaRobloxKadence Mark WestergaardWS FormZoomState of the WordPress ConfCloudFestDeLonghi Nespresso

WordPress | Post Status Draft Podcast
Post Status Cache Up With Tamara Niesen and Beau Lebens

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 7, 2025 37:07


In this podcast episode, host Michelle Frechette and guests Tamara Niesen and Beau Lebens.  They discuss WooCommerce's recent rebranding, emphasizing the distinction between "Woo" and "WooCommerce." Tamara highlights the importance of community and customer focus in their marketing strategy. Beau outlines the roadmap for WooCommerce, including improvements in core features, payment solutions, and shipping integrations. The episode underscores WooCommerce's commitment to evolving its platform to meet diverse business needs while maintaining strong community engagement and support.Top TakeawaysMarketing Focus on Community-Driven Development: WooCommerce's marketing approach emphasizes listening to merchants and the community. By integrating feedback into product development, they ensure their solutions address real user needs. This transparency strengthens trust and engagement with the ecosystem.Collaboration and Ecosystem Strength Matter: WooCommerce sees the entire ecosystem as interconnected—whether it's developers, merchants, or marketers. By improving core functionality and providing better tools, they aim to ensure that all WooCommerce-based businesses thrive, as their success reflects on the entire platform.Community Feedback is Essential: WooCommerce's marketing and product teams are committed to keeping the feedback loop open. They encourage users and developers to share their thoughts on new features, usability, and how the company can better support merchants and builders in the ecosystem.Mentioned in the Show:WooAutomatticStellarWPIconicOrderableSomewhere WarmElementor Kadence

WordPress | Post Status Draft Podcast
Post Status Get Hired Podcast With Guest Tatiane Pires

WordPress | Post Status Draft Podcast

Play Episode Listen Later Feb 5, 2025 45:57


In this episode of the "Get Hired" podcast, host  Nicky Bulmer and co-host Michelle Frechette interview Tatiane, an experienced WordPress developer. Tatiane shares her journey in WordPress development, emphasizing her skills in creating and customizing themes and plugins. The discussion covers Tatiane's approach to handling feedback, collaborating with teams, and optimizing WordPress sites. Nicky and Michelle provide Tatiane with resume and interview tips, highlighting the importance of clear communication and showcasing both technical and soft skills. The episode concludes with practical advice for job seekers, reinforcing the podcast's mission to enhance job application materials and interview skills.Top Takeaways:Cover Letters Should Be Concise & Tailored – A strong cover letter shouldn't just repeat the resume. Instead, it should highlight why your skills and experience are a great fit for the specific role and company. Less is often more—focusing on one key project or skill that directly relates to the job can make a stronger impact than listing everything.Confidence & Clarity Matter in Interviews – Candidates should confidently communicate their skills, especially when discussing technical expertise. Using specific language, such as naming programming languages or frameworks, helps interviewers understand the depth of knowledge. Additionally, if an interviewer has an accent or uses unfamiliar words, repeating for clarification or asking them to rephrase is a good strategy.Continuous Improvement & Adaptability Lead to Success – Surrounding yourself with the language, culture, and best practices of your industry (as Tatiane did with English) makes growth easier. Being open to feedback, refining application materials, and improving communication skills over time can significantly increase job prospects.Mentioned In The Show:The Events Calendar Liquid WebDungeons and DragonsGitHub WPIncludes.me

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twenty

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 31, 2025 47:02


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Stephanie Hudson from StellarWP about Stellar Pay, a new payment gateway plugin for WordPress users. Stephanie, the Product Marketing Manager, discusses her background in web development and marketing. They explore Stellar Pay's features, including its integration with Stripe, subscription management, and no additional fees for essential features. They also address e-commerce challenges like shipping and taxes and future plans for Stellar Pay, including potential PayPal integration. Additionally, Stephanie teases the upcoming launch of Stellar Sites, a new website solution combining the best features of popular platforms with WordPress's power.Top Takeaways:Stellar Pay Simplifies E-Commerce: Stellar Pay is designed for those who either actively run e-commerce businesses or avoid it because they find it difficult. The tool aims to make the process easier and more accessible.Free and Easy to Get Started: Users can download Stellar Pay for free from the website. Signing up directly on the site comes with added benefits like onboarding tips and extra resources to help users get started.Stellar Pay Provides E-Commerce Tips: The team behind Stellar Pay offers a newsletter that provides useful insights and strategies for running an online store successfully. Michelle encouraged users to subscribe for ongoing guidance.Mentioned In The Show:StellarWPStellar PayLiquid WebGive WPThe Event CalendarSolidWPLearndashRestrict Content ProDevin WalkerStripeJoel ButlerPayPalPoodle PressBen Ritner WP Accessibility DaySolid AcademyJono Alderson

WordPress | Post Status Draft Podcast
Post Status Cache Up With Marcus Burnette

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 31, 2025 35:37


In this podcast episode, host Michelle Frechette and guest Marcus Burnette discuss the importance of contributing to the WordPress community. Michelle highlights updating WordPress.org profiles and the "Five for the Future" initiative. Marcus introduces his project, The WP World which connects WordPress users by aggregating profile information and event details. They explore features like business directories, user ratings, and privacy options. The episode emphasizes the value of community engagement, showcasing contributions, and leveraging tools like The WP World to foster connections and enhance the WordPress ecosystem.Top Takeaways:WP World Enhances WordPress Community Connections – WP World is a platform that helps WordPress professionals showcase their contributions, connect with others, and enhance their visibility in the WordPress ecosystem. It complements WordPress.org profiles by allowing users to add more details and interact with community members.Community Engagement is a Priority – Beyond just networking, WP World fosters deeper engagement through features like WP Speakers, interactive maps, and a focus on celebrating community members. The discussion highlighted the value of making meaningful connections in the WordPress space and how WP World serves as a tool to strengthen those relationships.WP World Encourages Contribution Tracking – The platform makes it easier for WordPress professionals to log and showcase their contributions within the ecosystem. By maintaining an updated profile, users can highlight their involvement in various WordPress-related projects, events, and communities.Mentioned In The Show:Five for the FutureWP Worldwordpress.orgBluehostBluehost CloudGitHub SlackGravatarStellarWPWP SpeakersHero PressPress Conf Stellar Spark

The WP Minute+
Cory Miller on A2 & Post Status Acquisitions

The WP Minute+

Play Episode Listen Later Jan 29, 2025 52:34 Transcription Available


Say thanks and learn more about our podcast sponsor Omnisend. Cory Miller has been at the center of two major shifts in the WordPress ecosystem.First, he sold his full ownership of Post Status to Marieke van de Rakt and Joost de Valk, who are now forming a new nonprofit entity to back it. Matt explores Cory's timeline of running Post Status after acquiring it from Brian Krogsgard.Today, he is part of the A2 Hosting acquisition by World Host Group, a private equity-backed company consolidating hosting brands. In a recent WP Minute conversation, Matt Medeiros spoke with Cory about these transitions and what they mean for the WordPress community. A2 Hosting's Acquisition by World Host GroupPrivate Equity Backing: A2 Hosting has been acquired by World Host Group, a private equity-backed company managing 14 hosting brands.Leadership with WordPress Experience: Cory highlighted that the new leadership team includes individuals with a deep understanding of WordPress, helping to ease concerns about the acquisition.Investment Over Cost-Cutting: Unlike typical private equity acquisitions that prioritize cost reduction, World Host Group's approach focuses on increasing investment in product and support.No Immediate Changes: Customers should not expect significant changes to pricing, dashboards, or service URLs in the short term, though new developments are anticipated in the coming months.Trust as a Core Value: CEO Seb de Lemos has emphasized building a trusted, globally recognized brand—something that is often lacking in the hosting industry.The Transition of Post StatusMoving to a Nonprofit Model: Post Status, long a hub for WordPress professionals, is now a nonprofit organization led by the founders of Yoast.Challenges of WordPress Media: Running a media and community-driven business in the WordPress space is difficult. Cory noted the constant challenges of securing sponsorships, maintaining engagement, and ensuring financial stability.The Importance of Support: Cory emphasized that WordPress companies have a responsibility to support independent media outlets because they provide essential industry insights, foster community engagement, and hold key stakeholders accountable. Without financial backing from businesses that benefit from these platforms, these critical resources risk disappearing, weakening the ecosystem as a whole.Final ThoughtsThe acquisition of A2 Hosting and the transition of Post Status signal significant shifts in the WordPress industry. While private equity involvement in hosting raises concerns, Cory remains optimistic about the focus on trust and investment. Letting go of Post Status was both a relief and a deeply emotional moment for Cory.After years of dedication, he now watches as the community he helped build takes on a new chapter under nonprofit stewardship. While there's a sense of closure, there's also hope that this transition will empower independent WordPress media & community in new ways.Now is the time for stakeholders to actively shape the future of WordPress through engagement and support.Chapters00:00 Welcome Back, Cory Miller!00:30 Big Changes and Acquisitions01:37 A2 Hosting Acquisition Insights02:32 Leadership and Vision at World Host Group03:51 The Importance of Communication06:46 Private Equity and WordPress10:24 AI and the Future of Tech17:08 The Power of WordPress Distribution22:27 Immediate Changes at A2 Hosting26:17 Struggles with WordPress Community and Content Creation27:15 Reflecting on Acquiring PostStatus28:38 The Importance of Community30:47 Challenges and Gratitude34:28 The Future of WordPress Media40:25 The Human Touch in WordPress News43:32 Balancing Community and Business49:32 Final Thoughts and FarewellRelevant Links Mentioned in the ConversationA2 Hosting's new parent company: World Host GroupA2 Hosting: a2hosting.comCory Miller's website: CoryMiller.comPost Status community: PostStatus.comWordPress media efforts: The WP Minute & The RepositoryUpcoming community conference: PressConf Support us for as little as $5 to join our members-only Slack group. ★ Support this podcast ★

WordPress | Post Status Draft Podcast
Post Status Get Hired Podcast With Guest Corey Maass

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 28, 2025 76:23


In this episode of the "Get Hired" podcast, Nicky Bulmer and Misty Combs interview Corey Maass, a WordPress developer, discuss the hiring process for WordPress developers. Corey shares his extensive experience in WordPress development, emphasizing the importance of community, communication, and continuous improvement. The conversation covers optimizing WordPress sites, handling client feedback, and the significance of authenticity in interviews. Nicky and Misty provide feedback on Corey's resume and portfolio, highlighting the need for clarity and measurable achievements. The episode offers valuable insights into job seeking, negotiation, and presenting oneself effectively in the tech industry.Top Takeaways:The Importance of Staying True to Yourself in Job Searches: The panel emphasizes that not every job or company is a good fit for everyone. It's more important to be authentic and align with roles that reflect your values and personality rather than trying to conform to something you're not. However, desperation during challenging times can complicate this, making it harder to prioritize alignment over necessity.Every Job is a Learning Experience: Even if you accept a role that isn't ideal, you can use it as a stepping stone. Challenging or mismatched experiences still offer valuable lessons about what to look for (or avoid) in the future, help grow your skillset, and shape your career trajectory.Shifting Hiring Trends and Perceptions: The job market's expectations are constantly changing. For example, job-hopping is more accepted in tech compared to other industries, and long tenures at one company are sometimes viewed as stagnation. Different generations and industries value different qualities, making it crucial to stay adaptable and aware of trends in your field.Mentioned In The Show:Liquid WebOmnisendCorey Maass' Portfolio

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Nineteen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 24, 2025 32:02


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Taco Verdonschot from Progress Planner, a tool designed to gamify WordPress website maintenance. They highlight the tool's features, including its free and upcoming pro versions, and emphasize its role in making website upkeep engaging and fun. Taco announces a limited-time pre-launch sale, offering the planner at a discounted rate. They also discuss the importance of user feedback and community engagement, and preview upcoming content, including a discussion with Stephanie Hudson about Stellar Pay. The episode concludes with a call to action for listeners to try the Progress Planner.Top Takeaways:Gamification for Website Management: Progress Planner uses a gamified approach to motivate users to maintain and improve their websites. By assigning points for tasks like updating content, writing new posts, or fixing technical SEO issues, the plugin makes website management engaging and enjoyable. This concept mirrors successful apps like Duolingo, which transform routine tasks into rewarding challenges.Practical Features with Growth Potential: The plugin focuses on high-impact tasks that enhance website performance, such as setting up foundational site elements or optimizing content. It also plans to introduce integrations with third-party tools like JIRA and onboarding wizards, offering users more flexibility. Future features may include personalized task recommendations, progress tracking for agencies managing multiple sites, and expanded customization options, making it even more versatile.Community Feedback and Accessibility:User feedback is central to the development of Progress Planner. The team actively invites suggestions and critiques to refine the tool and better address user needs. Additionally, its pricing model—offering a pre-launch discount and a free tier—makes it accessible to a wide audience. With its colorful bird-themed branding, the plugin presents an approachable and motivating experience for website owners.Mentioned In The ShowProgress PlannerJoost van ValkMarieke van de RaktFitbitDuolingoWordCamp AsiaMarcus BurnetteTheWPWorldwordpress.orgGravatarWPSpeakers.comHero PressStephanie HudsonStellarWPStellarPay

WordPress | Post Status Draft Podcast
Post Status Cache Up With Bernard Meyer

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 17, 2025 28:06


In this episode, Michelle Frechette chats with Bernard Mayer, the Senior Director of Communications and Creative at Omnisend. Bernard, based in Vilnius, Lithuania, shares his diverse background and insights into Omnisend's innovative marketing strategies, focusing on email and SMS marketing. The discussion highlights the importance of effective customer engagement and the significant impact of automated emails. Bernard also delves into his involvement with the WordPress community, particularly through WordCamps, and emphasizes the value of creativity and community in marketing. The episode concludes with excitement for the upcoming WordCamp Asia and its enriching experiences.Top TakeawaysThe Value of Organizing and Attending WordCamps: Both Bernard Meyer and Michelle Frechette emphasized the benefits of organizing and attending WordCamps. While it's a lot of hard work, the sense of accomplishment, networking opportunities, and camaraderie with other organizers make it a fulfilling experience. Bernard highlighted how it allows remote collaborators to meet in person, which adds an exciting dimension to professional relationships.Creative Marketing Through Humor and Engagement: Bernard discussed Omnisend's approach to marketing, which involves using humor, music videos, mockumentaries, and playful storytelling. These creative strategies make their marketing campaigns memorable and engaging, showing that a bit of fun can effectively capture an audience's attention.The Accelerated Nature of Event Preparation: Both speakers noted how quickly time seems to pass when preparing for large events like WordCamp Asia. Bernard highlighted the rapid pace from early-year planning to the event date, while Michelle described it as a snowball effect that builds momentum. This reflects the importance of staying organized and proactive during event planning.Mentioned In The Show:OmnisendStellarWPRytis LaurisWPCoffeeTalkWordCamp AsiaWordCamp GermanyWordCamp USSuno AIThe PIC

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Eighteen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 17, 2025 37:17


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Ian Stewart, a seasoned WordPress enthusiast and lead at WordPress.com. They discuss Ian's journey with WordPress since 2006 and his role at Automattic. The focus shifts to "Studio," a local development environment for WordPress. Ian highlights Studio's features, including ephemeral sites and an AI assistant, which simplify development and enhance learning. They also discuss the educational potential of Studio and its future developments. The episode underscores the importance of community feedback and continuous improvement in the WordPress ecosystem.Top TakeawaysFocus on Data Liberation: Ian emphasizes the importance of making it easy for users to export data and move away from WordPress.com if they choose. This includes offering flexibility in database options and ensuring there are clear workflows for migrating data from Studio.Encouragement for Open-Source Contributions: Ian highlights that Studio is open-source and encourages users to contribute by reporting issues, suggesting features, or even forking the repository to experiment with new ideas.WordPress.com's Growing Feature Set: Ian addresses the misconception that WordPress.com doesn't support plugins or themes. He encourages users to explore the pro-level tools available on WordPress.com, such as Studio, which help users manage and customize their sites more effectively.Mentioned In The ShowBloggerDrupalThemeShaper.comCorey Miller AutomatticWordPress.comJamie MarslandStudio Steve JobsWP EnvironmentDockerComposer GitHubSQLite Suno AITaco VerdoProgress Planner

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Seventeen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jan 10, 2025 42:06


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Mark Westguard from WS Form. Mark discusses the new styling system and enhanced accessibility features, emphasizing user customization and flexibility. The episode also highlights upcoming events, community engagement, and the importance of user feedback.Top TakeawaysWS Form Updates and Community Engagement: Mark Westguard highlighted the updates and improvements made to WSForm, a WordPress form builder. He expressed enthusiasm for users testing these updates and providing feedback.Community Emphasis on Constructive Feedback: Both Mark and Michelle emphasized that feedback is welcome, but it should be communicated respectfully, avoiding negativity.Mark's Hard Work on WSForm: Mark noted that creating the latest updates for WS Form involved four months of work. He's eager for users to explore the new features and looks forward to receiving feedback. His dedication to continually improving the product was a key point of the discussion.Focus on Accessibility and Learning: Throughout the conversation, there was an emphasis on making tools like WS Form accessible and easy to use for everyone.Mentioned In The ShowWS FormsAdmin BarWPMLKevin GearyMark Szymanski WP buildsBob WPDo the WooPressConfWordCamp EuropeIan StewartWP studio

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Sixteen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Dec 13, 2024 40:56


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Raquel Manriquez and Carol Stambaugh. They discuss their new venture, Press Conf, a conference focused on the business side of WordPress. Raquel, a former community manager for Elegant Themes, and Carol, co-owner of RadiateU, share their motivations for creating this event. They emphasize the need for a business-centric conference within the WordPress community, contrasting it with the user-focused WordCamps. Press Conf aims to foster deep connections among attendees through a single track of sessions and an intimate setting. The episode highlights their commitment to inclusivity, meaningful networking, and authentic conversations.Top TakeawaysPress Conf addresses a significant market gap by being the first WordPress conference specifically focused on business aspects, filling an unmet need in the community for business-oriented professional development.The conference prioritizes meaningful engagement through intentional design choices like single-track sessions, no recordings, and an intimate setting - all aimed at fostering authentic discussions and deeper connections among attendees.Careful curation is central to the event's strategy, from thoughtfully selected speakers to a sustainable pricing model, ensuring high-quality content and long-term viability while delivering value to participants.The conference emphasizes building an inclusive community that welcomes both industry veterans and newcomers, focusing on fostering constructive dialogue and relationships within the WordPress business ecosystem.Mentioned In The Show:PressConfElegant ThemesWPWonder WomenRadiateUJeremy SaxeyWordCamp PhoenixPressNomicsSally StrebelJoshua StrebelDoc PopularWP SpeakersThe WP WorldMarcus Burnettewp.orgTroy DeanAlex KingChris LemaKarim MarucchiDave RyanBluehostNathan AtkinsonNathan B WellerBrian RichardsMatt Medeiros

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 25

WordPress | Post Status Draft Podcast

Play Episode Listen Later Dec 6, 2024 58:18


In this episode, Michelle Frechette and Corey Maass discuss their newly developed website, emphasizing its improved design and functionality. They delve into the importance of mobile usability, coherent design, and effective marketing strategies. The conversation also touches on the challenges of reaching their target audience and the significance of language in communication. Additionally, they explore cultural observations about music, generational differences, and personal anecdotes related to advertising. The episode concludes with reflections on the evolution of music curation in retail environments and the impact of commercials on musicians' careers, ending on a light-hearted note with gratitude to their listeners.Top Takeaways:Nostalgia and Cultural References as Marketing Tools: Michelle and Corey highlight the power of nostalgia in marketing, referencing Carly Simon's song in ketchup commercials and Reagan's use of "Born in the USA." These examples demonstrate how emotional and cultural connections can strengthen brand messaging and resonate with audiences.Music as a Branding Opportunity: The idea of creating a theme song for OMGIMG underscores the potential of music to add personality and memorability to the brand. Michelle's experiment with AI-generated music shows the team's willingness to explore innovative tools for creative marketing.Swag and Interactive Experiences to Engage Users:Corey's enthusiasm for branded swag, like T-shirts and creative QR codes, emphasizes the importance of tangible, fun items for user engagement. Adding interactive elements, such as QR codes linking to a custom song, creates a playful and memorable experience.Balancing Creativity with Practicality: While the team enjoys brainstorming playful and imaginative ideas, they remain focused on aligning these concepts with the product's purpose and audience. This balance ensures OMGIMG maintains professionalism while staying approachable.Consistency Builds Trust and Engagement: The commitment to regular streaming, even while planning breaks around the holidays, reflects a focus on consistent communication with their audience. This approach builds trust and strengthens their connection with users.Mentioned In The Show:Beaver BuilderRon PopeilThe Pocket FishermanMicroconfRob WallingMike TaberWeeblyWixMitsubishiLifehackerMintYNABProduct HuntKanbanSocial Link PagesMark WestguardDirty VegasHolly HobbieCarly SimonBarenaked LadiesDiesel Jeans

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Fifteen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Nov 22, 2024 28:45


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Ryan Logan from Influence WP, a platform aimed at fostering connections within the WordPress community. Ryan shares his background in IT and his transition to WordPress, highlighting Influence WP's focus on partnerships and consumer benefits. The platform offers exclusive deals and a unique "bad actor bounty program" to address industry issues. An unnamed participant contributes by asking questions and providing feedback. The discussion underscores the importance of collaboration, transparency, and community engagement within the WordPress ecosystem, showcasing Ryan's dedication to making a positive impact.Top Takeaways:About InfluenceWP: InfluenceWP is a platform designed for WordPress users, businesses, and partners to collaborate and share resources. Members can create unlimited listings to showcase deals, services, or projects. The platform aims to foster connections and encourage community growth rather than focusing solely on generating revenue. Additionally, it offers features like viral giveaways and opportunities for cross-promotion among members, making it a valuable tool for collaboration.Membership Details: Membership on InfluenceWP caters to both consumers and partners. Partners can list their offerings, such as deals and resources, while consumers benefit from accessing these opportunities. Notifications about new listings are sent through newsletters, keeping members informed and engaged. Ryan Logan, the founder, emphasizes that members are encouraged to maximize the platform's features, including interlinking listings for added visibility.Opportunities for Advertisers: InfluenceWP's newsletter presents a unique opportunity for partners to promote their offerings through paid advertisements. This feature is especially beneficial during sales periods like Black Friday, where deals are abundant. By integrating advertising into the platform's ecosystem, InfluenceWP provides an additional revenue stream for itself and its members, while also enhancing the visibility of partner contributions.Future Plans: Looking ahead, InfluenceWP aims to expand its offerings through collaborations and community-driven initiatives. Ryan envisions a future where the platform includes projects like user-generated podcasts or sponsored content. These initiatives would allow contributors to share in the success of the platform while bringing fresh ideas to its ecosystem. Ryan is committed to keeping InfluenceWP open to diverse forms of collaboration.Mentioned In The Show:influenceWPPatchstackTwitterBlueskyLinkCentralBug Bounty ProgramStellarWPWP WeeklyWP Wonder WomenMark WestguardWS Forms

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 24

WordPress | Post Status Draft Podcast

Play Episode Listen Later Nov 22, 2024 43:36


In this episode, Michelle Frechette and Corey Maass  discuss their ongoing project focused on website and product development. They reflect on their progress, addressing the challenges of balancing time and managing tech debt. The conversation highlights their experiences working with a designer, emphasizing the importance of effective communication and feedback. They also touch on the significance of collaboration, and share personal anecdotes about organizing their workspaces. As they prepare for Black Friday, they discuss promotional strategies and the impact of seasonal changes on their work schedule.Top Takeaways:Steady Progress Amid Prioritization Challenges: Both Corey and Michelle recognize the challenges of juggling tasks across IPAWP and OMGIMG. While there's excitement about big-picture ideas (e.g., Meetups, collective empowerment, SEO experiments), they understand the importance of incremental progress.AI and Designer Collaboration for Website Improvements: Corey utilized AI-generated content alongside a designer's expertise to rework their website. While the AI helped quickly produce a series of articles for SEO experimentation, a designer was brought in to enhance the visual appeal and user experience. This blend of automation and human creativity reflects a strategic approach to balancing efficiency with quality.Cross-Platform Engagement is Essential: Michelle's experience with followers migrating to Bluesky reinforces the need to maintain a presence across multiple platforms. Both agree that while Twitter remains valuable for now, having an established Bluesky presence ensures they're ready if a platform shift occurs.Black Friday and Marketing Planning: Michelle and Corey are focusing on Black Friday and Cyber Monday promotions. Michelle plans to queue social media posts, while Corey wants to analyze current traffic bumps to inform their approach.Mentioned In The Show:Elgato Key LightFiverrUpworkClaudeLuke NettiCory MillerWe WorkText ExpanderJosh PigfordBlueskyNathan WrigleyCuppaBeaver BuilderThumbPress

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Fourteen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Nov 15, 2024 34:10


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Maddy Osman, founder of Blogsmith Content Agency and author of "Writing for Humans and Robots." They discuss the importance of developing a unique brand voice in an era dominated by generative AI. Maddy emphasizes the need for clear style guidelines to maintain consistency, especially for brands producing listicle content. She shares insights on using custom AI models to uphold brand style and the ethical implications of AI in content creation. The episode concludes with Maddy recommending the "Three-Body Problem" series and inviting new clients for 2025.Top Takeaways:Establishing a Distinct Brand Voice is Essential for Consistency and Connection: Maddy highlights the importance of defining and refining a brand voice, particularly as businesses integrate AI into their content processes. A well-crafted brand voice ensures that all content, whether generated by humans or AI, feels cohesive and authentic to the audience. It helps in building a recognizable identity, fostering stronger connections with the target audience, and differentiating the brand from competitors. Maddy's agency offers services specifically aimed at helping clients develop and refresh their brand voice, emphasizing its role as a core element of a successful content strategy.Ethical Use of AI in Content Creation: Both Michelle and Maddy emphasize using AI responsibly. They suggest leveraging AI to identify content gaps, reformat existing work, or assist in editing rather than generating original content from scratch. This approach maintains the integrity of the creator's voice and avoids ethical pitfalls like plagiarism.Repurposing Existing Content: Maddy highlights a practical use case for repurposing content she previously created. By transforming her detailed personal notes into blog posts, she maximizes the value of her prior work, making it accessible to a wider audience while keeping the essence of her original writing.Competitor Analysis for Content Strategy: Michelle points out that analyzing competitors' content can be a valuable strategy to identify gaps and opportunities for new topics. They agree that while using AI to gather insights is acceptable, directly copying competitor content is unethical.Mentioned LinksThe Blogsmith Content AgencyWriting for Humans and Robots: The New Rules of Content StyleBring It OnLinkedInInstagramFacebookFurbyChatGPTBingSearch GPTThe Four Dimensions of Tone of VoiceNielsen Norman GroupSemrushSlackNotebookLMThree Body Problem series

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 23

WordPress | Post Status Draft Podcast

Play Episode Listen Later Nov 8, 2024 60:55


In this episode, Michelle Frechette and Corey Maass delve into their experiences with product marketing for a WordPress plugin focused on open graph images. They highlight the significance of customer feedback, better onboarding processes, and innovative marketing strategies inspired by Spotify's year-end wrap-up feature. The discussion is peppered with personal anecdotes and humor, creating a light-hearted yet informative atmosphere. They explore ideas like using AI for targeted landing pages, conducting visitor interviews, and improving their website design to better reflect their brand. The episode concludes with a sense of camaraderie and optimism for their ongoing projects.Top Takeaways:Focus on the Problem and Solution: Corey emphasized the importance of clearly defining the problem OMGIMG solves. This includes addressing specific pain points, like the "image roulette" problem, where inconsistent images affect branding and engagement. Focusing on the problem in copy helps ensure users immediately see OMGIMG's relevance to their needs.Strategic Use of AI as a Creative Partner: Corey is using AI as a tool for creating, organizing, and refining content. This iterative approach—from generating headlines to drafting entire plugins—allows him to quickly put ideas on paper, then tweak them. Michelle also mentioned wanting to lean more on AI, which could further help streamline content creation and brainstorming.Customer-Specific Landing Pages: Corey mentioned creating landing pages targeted at specific customer types, like bloggers, to highlight relevant features and value propositions. This strategy makes it easier for users to see exactly how OMGIMG fits their needs and helps make the messaging more personalized and effective.Interactive Feedback with Visitor Interviews: The idea of using visitor interviews and live feedback sessions with WordPress community members (like Cameron and Marcus) was discussed as a way to gather insights on the product in real-time. This feedback could be essential for fine-tuning both the product and its messaging.Mentioned In The Show:Mark WestguardThis Week In WordPressNathan WrigleyIPA WPJustin WelschSaturday Solopreneur Otter AI Alan FullerFullworks PluginsSet AppBeaver builderClaude AIChris LemaCameron Jones

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Thirteen

WordPress | Post Status Draft Podcast

Play Episode Listen Later Nov 1, 2024 51:04


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Topher DeRosa, founder of Hero Press, about his journey and the platform's impact on the WordPress community. They discuss HeroPress's origins, challenges, and successes, highlighting its role in amplifying diverse voices through published essays. Topher shares inspiring stories from contributors worldwide and touches on fundraising efforts and the community's support. The episode underscores the importance of inclusivity and the transformative power of sharing personal experiences within the WordPress ecosystem. The conversation concludes with reflections on community events and the significance of connection and support.Top TakeawaysCommunity and Connection at Events: They discuss the importance of events like WordCamp as spaces for learning, networking, and finding belonging. Michelle emphasizes that these gatherings reinforce the idea that the WordPress community is friendly, welcoming, and eager to support each other.Language as a Tool for Inclusion: Topher talks about making HeroPress content available in multiple languages to cater to non-English speakers. He learned that people, even if fluent in English, often prefer reading in their native language, feeling a stronger connection to the content. His approach shows how inclusive language access can make individuals feel valued.Genuine Diversity Efforts: Topher initially counted contributors by gender to ensure balance, but he eventually stopped tracking as inclusivity became natural. This shift demonstrates that diversity efforts, when sustained, can evolve into an ingrained organizational culture.Personal Stories as Inspiration: Michelle highlighted how HeroPress stories provide valuable insights into people's journeys, which can be inspiring and informative for others, especially when considering hiring or collaborating. These stories create a sense of community by showcasing the resilience and achievements of individuals across different backgrounds.Mentioned Links:Topher DeRosaHero PressAndrey ShevchenkoWordCamp PuneSlackTwitterNexcessLiquidWebHuman MadeWP Coffee TalkAutomatticCollins AgbonghamaTijana AndrejicThabo TswanaRobert CheleukaWordPress.orgMorten Rand-HendriksenJosepha Haden ChomphosyWeglotYoastBlackPress

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Twelve

WordPress | Post Status Draft Podcast

Play Episode Listen Later Oct 25, 2024 38:54


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews David Johnson, product owner at Solid WP, to discuss the launch of  Backups Next Gen a rebranded version of Backup Buddy. David shares his background and the evolution of WordPress backup solutions, emphasizing the need for modern, cloud-based infrastructure to enhance performance and security. They delve into the features of Backups Next Gen including its user-friendly interface and incremental backup capabilities. The episode also highlights the importance of reliable backups and the supportive WordPress community. Michelle concludes by encouraging listeners to explore Solid WP's offerings.Top Takeaways:Backup Solutions and Features: David Johnson gives an in-depth overview of Backups Next Gen, highlighting its ability to perform incremental backups by only saving changed files daily, while backing up the entire database. Users can restore backups with a single click, and they can generate downloadable zip archives for specific moments in time. This makes it easier to choose the right backup and manage storage effectively.Integrated Cloud Storage in Pricing: Backups Next Gen now includes cloud storage in its pricing. Previously, storage was sold separately, but the new pricing structure offers more storage per site as users increase their licenses. This simplified pricing model is designed to offer generous and cost-effective cloud storage.Solid Suite and Black Friday Deals: SolidWP is offering a Black Friday sale for both Backups Next Gen and the Solid Suite, a bundle that includes Solid Security Pro, Solid Central, and the Solid Academy. The Solid Suite offers significant value for WordPress users by bundling multiple tools to enhance security, backups, and site performance.Solid Academy: The Solid Academy, run by Nathan Ingram, offers extensive training resources with live streams and a decade's worth of courses on topics such as AI email, WordPress plugins, and how to run a successful freelance or agency business. It's designed for developers and agencies looking to grow and increase their revenue.Mentioned Links:Solid WPSolid BackupsElegant ThemesWoothemesDiviKadence WPSolid CentralDropboxGoogle DriveStashNexcessWP-CLIJohn HooksSolid SuitePatchstackSolid Security ProSolid AcademyNathan IngramGive WPBen MeredithTopher DeRosaHero Press

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 22

WordPress | Post Status Draft Podcast

Play Episode Listen Later Oct 11, 2024 55:21


In this episode, Michelle Frechette and Corey Maass engage in a detailed discussion about their latest WordPress plugin development and marketing strategies. They introduce a new plugin designed to take website screenshots and save them to the media library, emphasizing its user-friendly features and accessibility standards. The conversation shifts to marketing plans for Black Friday, reflecting on past sales and contemplating pricing adjustments to create urgency and exclusivity. They also discuss the importance of email campaigns, social media content, and community feedback. The episode blends technical insights with strategic planning, highlighting their collaborative and thoughtful approach to product development and marketing.Top Takeaways:Black Friday Co-Marketing Plan: The IPAWP initiative is gearing up for a Black Friday co-marketing campaign where participants will be paired to promote each other's products. This involves visiting their partner's website, checking for Black Friday deals, and sharing it via social media, with an easy and light effort on the participants' part.Engaging and Humorous Marketing Approach: Michelle and Corey are using lighthearted, humorous content in their marketing for OMGIMG, including showcasing a personal photo of Corey with a playful caption about "embarrassing photos" and tying it to the product's purpose. This approach not only captures attention but also makes the marketing relatable and fun for potential users.Open Feedback Loop for OMGIMG: The team is actively seeking feedback from users about the product and its homepage. They are open to ideas and suggestions, highlighting their commitment to continuous improvement and ensuring OMGIMG meets user needs and expectations. This openness encourages user involvement and helps shape the platform's development.Progress on IPAWP's First Version: A developer is working on the first version of the IPAWP co-marketing tool. It will allow businesses to be paired randomly for co-marketing tasks, with the team overseeing pairings to ensure compatibility. The tool will also help track whether participants have completed their marketing assignments.Mentioned In The Show:Admin Menu Editor ProTypingMindClaud.aiKatie KeithAlex StandifordUnderrepresented in TechSamah NasrStellar WPDense DiscoveryJames Lau

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 21

WordPress | Post Status Draft Podcast

Play Episode Listen Later Oct 4, 2024 58:23


In this episode, Michelle Frechette and Corey Maass reflect on their experiences at WordCamp US, discussing marketing strategies, product development, and the significance of open graph images for online representation. They share anecdotes from the conference, including interactions with attendees and the challenges of presenting. The conversation delves into personal branding, promotional swag, and the importance of effective image generation for social media. They also explore using AI for content creation and strategize for upcoming Black Friday sales. The episode emphasizes the importance of persistence, effective communication, and balancing professional and personal commitments.  Top Takeaways:Black Friday Planning: Michelle and Corey are focusing on creating a strategy for a Black Friday sale. This includes discussing potential discounts, such as testing lower pricing or offering a limited lifetime deal to attract more customers. The goal is to use Black Friday as an opportunity to experiment with pricing and boost sales.Product Positioning and Pain Point Clarity: There's a recognition that OMGIMG addresses a pain point many users don't realize they have. The challenge is to effectively communicate the value of the tool—how it can save time and effort—even though it's not seen as a core necessity like security or SEO plugins.Steady Progress and Commitment: Michelle and Corey both emphasize a long-term commitment to the project, even if the progress has felt gradual. You acknowledge that building momentum takes time, and it's important to avoid self-criticism while continuing to push forward.Marketing Efforts and Automation: There's a desire to step up the marketing efforts, including improving the website, running more ads, automating marketing, and exploring new strategies, such as using creative content like songs or humorous posts on social media to draw attention.Balanced Expectations and Persistence: Corey reflected on not being overly attached to the immediate success of projects, aiming instead to adopt a more measured approach by consistently pushing the product forward without seeing it as all-or-nothing. The goal is to build the flywheel, recognizing that it will take time for sales and growth to self-perpetuate.Mentioned In The Show:WP Accessibility DayEqualize DigitalWordPressWordCampUSAutomatticChatGPTDall-EStellar WPGreen GeeksYoast ClaudeEmail OctopusCanvaPhotoshopSetappTypingMindBartender CleanshotXThe RepositoryAppsumoSocial Link PagesWP BuildsMark WestergaardWS Forms

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Eleven

WordPress | Post Status Draft Podcast

Play Episode Listen Later Oct 4, 2024 50:45


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Robert Abela from Melapress to discuss WordPress security. They emphasize the importance of adopting security best practices, the challenges faced by website administrators, and the critical role of user training in preventing breaches. Robert shares insights from a survey by Mala Press, revealing common security issues and misconceptions. They explore authentication methods like two-factor authentication (2FA) and passkeys, stressing the need for continuous education and awareness. The episode underscores that human error often contributes to vulnerabilities, highlighting the necessity of proactive security measures.Top Takeaways:Use Password Managers for Stronger Security: Both emphasize the importance of strong, unique passwords across different platforms. Using a password manager simplifies this  process, generating and securely storing passwords, which helps users avoid the common mistake of reusing passwords across multiple accounts.Auto-Updates Are Essential but Need Careful Implementation: Auto-updates in WordPress, especially for minor updates, are crucial for keeping websites secure. However, using a staging environment to test updates before applying them to a live site is a best practice. It ensures that any potential issues can be resolved without affecting the live site.Backups Are a Must-Have: Regular backups are vital for website security and recovery. Although backups are not always seen as part of security, they play a crucial role in recovering from incidents like hacking or failed updates. Many web hosts offer backup services, making it easy to implement.Outsourcing Security Can Be Beneficial for Non-Technical Users: Businesses without technical expertise (e.g., small shops or bakeries) may benefit from outsourcing website management to agencies. These agencies have experience with hundreds of websites and can handle security updates and maintenance more efficiently, reducing the risk of security breaches.Proactive Security Measures Are Key: The conversation stresses the importance of proactive security practices. Having security solutions, policies, and a recovery plan in place before a security breach occurs is critical. Waiting until after a breach happens can result in higher costs, operational downtime, and damage to reputation.Mentioned In The Show:WordCampWordPressKathy Zant Nathan Ingram Black HatGive WPLiquid WebWP Accessibility DayTopher DeRosiaCate DeRosiaHero Press

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Ten

WordPress | Post Status Draft Podcast

Play Episode Listen Later Sep 27, 2024 29:30


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Katy Boykin, marketing manager at Kadence WP, discussing the upcoming Kadence Amplify event on October 25th. Katy shares her journey from using another page builder to Kadence WP, emphasizing its user-friendly features and new block releases. The episode highlights the importance of accessibility in web design, with Kadence WP's commitment to creating an inclusive platform. The speakers also touch on community engagement, learning opportunities, and upcoming promotions. Overall, the episode underscores Kadence WP's dedication to enhancing the WordPress experience and fostering a supportive community.Top Takeaways: Upcoming Kadence Features: Kadence is set to release five new blocks, including three for advanced header navigation, allowing users to create headers using blocks without relying on themes. This change is aimed at improving full-site editing, offering more customization options. An advanced search block and site icon block will also be part of this release, providing users with more flexibility without needing to touch code.Accessibility Focus: Kadence is prioritizing accessibility in its design, driven by the personal experiences of lead developer Ben Ritner, who has worked closely with people using screen readers. While Kadence is not 100% accessible, they are continuously working towards improving this aspect.Community and Events: Kadence will hold a free event called Kadence Amplify, with information available on their website and social media. It will include educational talks and demonstrations of the new features. Stellar WP and Kadence are also sponsors of WordPress Accessibility Day (October 9-10), promoting accessibility in the WordPress ecosystem.Learning and Discounts: Attendees of both Kadence Amplify and WP Accessibility Day can benefit from learning opportunities and potentially access Kadence discounts through event swag.Mentioned In The Show:Kadence WPStellar WPKadence AmplifyWP SpeakersSureCartJamie MarslandPootle PressSherif AbuzidMelissa LoveStyleCloudHéctor de PradaModular DSFernando CintraJeffrey CostaCathy MitchellWP BaristaJake PfohlStart Blogging 101Nathan IngramTimothy WoodJessica WangelinChristian TaylorPaul SokolKathy ZantBen RitnerWordPress Accessibility DayRobert AbelaMelapress

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Nine

WordPress | Post Status Draft Podcast

Play Episode Listen Later Sep 13, 2024 56:30


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Marcus Burnette to dive into the many exciting features of WP World, a community platform designed for WordPress professionals. Marcus, the creator of WP World, walks listeners through its dynamic features, including customizable profile pins that reflect user specialties, a robust hosting review system, and privacy options for those who prefer not to share their location.Top TakeawaysUser-Friendly Features in WP World: Marcus Burnette highlighted various user-friendly features in WP World, such as the ability to customize profile pins based on user specialties and the option to hide locations for privacy reasons. This ensures the platform remains flexible and inclusive, especially for those who prioritize privacy or are digital nomads.Community-Driven Feedback and Development: Michelle Frechette shared how user feedback directly influenced the development of WP World. For example, her suggestion to add "accessibility specialist" as an option was quickly implemented. Marcus encouraged users to request features, showing that the platform is shaped by the needs of its community.WP World's Hosting Review Platform: Marcus introduced a comprehensive hosting review system where users can rate various aspects of hosting providers, such as performance and security. This community-sourced rating system provides valuable insights for people choosing WordPress hosts and ensures transparency by preventing paid listings.Playful and Engaging Design Aspects: Marcus, as a designer, has adding fun products like the "Capital P, dang it" mug. He also shared how events like WordCamps feature their own unique " u" mascots, contributing to the platform's lighthearted and engaging atmosphere.Collaborative Community Spirit: Both Marcus and Michelle emphasized their close collaboration and support within the WordPress community. Their plans to meet at WordCamp US to further discuss ideas highlight the strong, community-driven spirit behind WP World and its events. They also invited the audience to connect with them and grab stickers at the upcoming event, showcasing their approachability.Mentioned In The Show:WP WorldWP Coffee TalkWP SpeakersSeriously Bud? PodcastBud KrausChatGPTHeroPressJavi GuembeTopher DeRosiaElementorDo the Woo PodcastWP WonderWomenWP Career PagesWordPress.orgNexcessKaty BoykinKadence Amplify

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Eight

WordPress | Post Status Draft Podcast

Play Episode Listen Later Sep 6, 2024 61:50


In this episode of the Post Status Happiness Hour, host Michelle Frechette interviews Alex Sandiford about his affiliate plugin, Siren Affiliates. Alex explains how the plugin simplifies the management of affiliate, loyalty, and royalty programs by centralizing various incentive structures. He discusses the development journey, challenges faced, and future plans for the plugin, including potential integrations. The conversation emphasizes the importance of building relationships with affiliates and providing them with the necessary tools and support to succeed. The episode concludes with insights into the ethical and collaborative aspects of affiliate marketing.Top Takeaways:The Power of Affiliate Relationships: Alex emphasizes that successful affiliate programs are built on strong partnerships and personalized support. Providing affiliates with both the right tools and fair compensation can lead to mutually beneficial success. It's not just about the percentage they earn, but about helping them market effectively.Siren's Pricing Structure: Alex outlines Siren's pricing tiers as very affordable, with a focus on bringing in early adopters. The initial pricing is $59 for the first year, renewing at $79. This pricing will likely increase as the plugin stabilizes and grows.Challenges in Affiliate Marketing Perception: Alex is focused on shifting the negative stigma around affiliate marketing by showing that it can be honest, impactful, and built on genuine partnerships. He contrasts the negative view of affiliates with the popular trend of influencer marketing, highlighting their similarities.Platform Migration and Customization: Siren offers platform migration support for users switching from other affiliate plugins like Affiliate WP. This feature has proven popular, and Alex plans to streamline the migration process to make it more efficient, showing a focus on enhancing user experience and meeting customer needs.Future Development Plans: While Siren does not yet have built-in tools for providing affiliates with marketing resources like images and copy, this is on Alex's roadmap. He recognizes the importance of giving affiliates the resources they need to succeed, although existing tools like Google Drive and the block editor can partially solve this for now.Mentioned In The Show:LifterLMSUdemyPayPalStripeKadenceAffiliate WPWooCommerceEasy Digital DownloadsLearnDashNorth CommercePersonalized WPRestrict Content ProGoogle DrivePartnerShip PodcastWP WorldMarcus BurnetteWordCampUS

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Seven

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 30, 2024 50:35


In this episode of the Post Status Happiness Hour, Michelle Frechette Danielle Zarcaro, and Isla White discuss their roles and experiences with WordPress Accessibility Day. Michelle, the lead organizer for marketing, expresses her excitement and facilitates the conversation. Danielle, a web developer, emphasizes the importance of web accessibility for all users and shares insights from her three-year involvement. Isla, the project manager, highlights the event's global impact and the collective responsibility of ensuring web accessibility. The speakers also discuss the significance of the 24-hour event format, the practical aspects of implementing accessibility, and the importance of community and sponsorships in making the event successful.Top Takeaways:Register Early for WP Accessibility Day: The event registration is open, and participants are encouraged to sign up early, even before the speaker list is finalized. This allows attendees to receive updates and stay informed about the event.Seek Guidance and Explore Accessibility: Danielle Zarcaro emphasizes the importance of seeking help and asking questions when starting with accessibility. She encourages exploring different aspects of web design and accessibility to enhance knowledge and skills.Diverse Perspectives on Accessibility: Isla Waite highlights the value of attending talks from international speakers. Gaining perspectives from around the world can greatly enrich understanding and appreciation of accessibility work.Accessibility and Aesthetics: The discussion challenges the misconception that accessible websites are inherently unattractive. Both Danielle and Isla argue that accessibility does not preclude beauty and creativity in design. They stress that accessibility can be integrated with design principles to create functional and appealing websites.User Control and Preferences: There's a focus on allowing users to control their experience, such as providing options for dark mode or animation toggles. This approach respects users' preferences and improves accessibility by accommodating different needs and settings.Mentioned In The Show:WP Accessibility DayLainey FeingoldStructured NegotiationLinkedInUnderrepresented In Tech

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 20

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 30, 2024 58:33


In this episode, Michelle Frechette and Corey Maass  discuss their preparations for WordCamp US, including finalizing presentation slides and enhancing their product's homepage for better user engagement. They explore offering personalized onboarding sessions and the complexities of different plugins. The conversation highlights the importance of educational content and clear communication about their product's benefits, especially for users unfamiliar with WordPress. They also celebrate a successful classified ad in a newsletter and share experiences with user engagement and marketing strategies. The episode concludes with plans for future events and a light-hearted discussion about time management.Top Takeaways:Working on IPA WP Features: Michelle and Corey discussed their progress on developing features for IPA WP. They plan to refine these features and update the homepage to have a product ready to showcase at WordCamp US.Networking and Relationships at WordCamps: Corey and Michelle both emphasize the importance of attending WordCamps and smaller WordPress events. These events have allowed them to build strong professional relationships and friendships, like Corey's connection with Alex Standiford and others. They both miss the frequency of smaller, more intimate WordCamps, which foster closer interactions and connections.Productivity and Time Management: Both expressed the challenge of balancing multiple responsibilities, including work, hobbies, and preparations for upcoming events. They joked about the idea of creating a plugin to add more hours to the day, highlighting the ongoing struggle with time management.Mentioned In The Show:YoastRank MathStellar WPStreamYardMorgueFileDense DiscoverySeattle MagazinePaws of CoronadoSquirrelly Dall-E FiverrMastermind GroupAlex StandifordMarcus Burnette

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Six

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 23, 2024 49:01


In this episode of the Post Status Happiness Hour, Michelle Frechette talks with Nathan Ingram and Kathy Zant. They delve into the critical topic of online security, emphasizing the necessity of user education, particularly for WordPress users. Nathan from Solid WP and the Academy introduces Monster Secure, a new course designed to help agencies educate their clients on security best practices. Kathy, an online security expert, shares her experiences and stresses the importance of security education for overall business protection. The discussion highlights the challenges of online security, the evolving nature of cyber threats, and the need for proactive measures to safeguard digital assets.Top TakeawaysSecurity Awareness is Critical & Need for Vigilance: Effective security involves more than just technical measures; it requires continuous vigilance and education about potential threats. Kathy Zant and Nathan Ingram emphasize the importance of understanding and responding to security risks proactively.Education and Empowering Users: Both Kathy and Nathan stress the significance of educating users and clients about security. They argue that security knowledge should be accessible to everyone, not just experts.Security is for Everyone, Not Just Big Targets: Nathan explains that hackers don't only target large, high-profile websites; they also exploit smaller, less-secure sites for resources. This underscores that security is a concern for everyone, regardless of the size or perceived importance of their websiteMentioned In The Show:Thomas RaefWeWatchYourWebsiteSolid WPSolid AcademyMonster SecureGo Safely OnlineLearnDashJack KitterhingYouTube

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 19

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 23, 2024 49:42


In this episode, Michelle Frechette and Corey Maass  engage in a lively conversation about their experiences at WordCamp US, their recent t-shirt purchases, and a collaborative project related to WordPress. They discuss the progress of their project, which involves creating a directory for plugins or products, and the challenges of designing a logo that is clear and recognizable. They also brainstorm creative ideas for the logo and share their strategies for promoting their project. The episode highlights their enthusiasm for collaboration and their commitment to making the project a success.Top Takeaways: Iterative Brainstorming Process: Both Corey and Michelle value the process of "splashing around" in ideas, acknowledging that not every concept will be a winner, but it's essential to explore and iterate to find the right solution. They emphasized the importance of keeping ideas alive and evolving them over time.IPAWP Rebranding: The Independent Plugin Alliance for WordPress was rebranded as the Independent Product Alliance for WordPress (IPAWP) to better reflect the broader scope of products they want to include. They're still in the early stages of developing this alliance and are actively seeking input and collaboration from others.Grassroots Development: Both OMGIMG and IPAWP are in grassroots development phases, with Corey and Michelle being open to new ideas and contributions. They're focused on building these initiatives in a collaborative, community-driven manner, emphasizing low-cost marketing strategies and mutual support among small WordPress product creators.Mentioned In The Show:Ross MorsaliSearch & FiltersIPA WPWP SpeakersWP Coffee TalksWP TavernWP Wonder WomanCanvaFiverr

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Five

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 16, 2024 50:16


In this episode of the Post Status Happiness Hour, Michelle Frechette sits down with Doc, a professional yo-yoer and creator of engaging content around the Fediverse. They delve into the evolution of social media platforms, exploring how different channels like Twitter, TikTok, and Mastodon offer unique ways to connect with various audiences. Doc shares insights on integrating WordPress with the Fediverse and discusses his work with Automatic, including the quirky and creative content he produces. They also touch on the importance of local community engagement and the future of social media platforms. Tune in to learn about the latest in WordPress, social media trends, and how to embrace the diverse digital landscape.Top Takeaways: Evolving Social Media Landscape: Social media platforms continually evolve, with newer platforms like TikTok and Mastodon offering different ways to connect and engage compared to older ones like Facebook and Twitter.Importance of Platform Diversity: Using a variety of social media platforms can help reach different audiences and fulfill different purposes. Doc Pop highlights the benefits of embracing both mainstream and niche platforms to connect with specific communities.Fediverse Integration: Connecting WordPress sites to the Fediverse through plugins like Activity Pub can enhance visibility and engagement within decentralized social networks, allowing content to reach broader, niche audiences.Creative Content Production: Doc Pop discusses the value of producing creative and engaging content, such as hand-drawn animations and cheesy puns, to make technical topics more accessible and enjoyable.Community Building and Local Engagement: Building and participating in local communities, whether through small events or local meetups, can be rewarding and impactful. Doc emphasizes the importance of fostering these connections in both the WordPress and yo-yo communities.Mentioned In The Show:Torque MagazineDoc PopularFacebook XTikTokMastodon ThreadsActivity PubBuddy Press FediverseReddit Automattic The VergeDoc Popular About PageFediverseThe Fediverse Files

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 18

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 16, 2024 65:35


In this episode, Michelle Frechette and Corey Maass  dive into a whirlwind of creative brainstorming for OMGIMG's latest marketing campaign. They explore playful and engaging ideas, from whimsical scenarios involving iconic landmarks and beloved characters to inventive ways to offer value to potential customers. Listen in as they discuss how to craft compelling advertisements, balance creativity with professionalism, and explore innovative approaches like free trials and fun, interactive elements. Whether you're a marketer looking for inspiration or just enjoy a good brainstorming session, this episode is packed with actionable insights and a touch of humor.Top Takeaways:Creative Advertising Concepts: Michelle and Corey brainstorm various creative approaches for OMGIMG's advertisements, including playful scenarios with iconic landmarks and fictional characters. They explore the idea of using humorous or memorable references to make their ads stand out, such as incorporating Wizard of Oz themes or classic Halloween elements.Engaging with AI Tools: Corey highlights the potential of AI to generate creative content and ideas. They consider using AI for tasks like creating random character scenarios and generating unique images for websites based on specific data points.Providing Value and Building Relationships: Michelle emphasizes the importance of presenting constructive feedback positively. They discuss offering free trials or samples, like generating initial images for a website for free, as a way to provide value and build rapport with potential customers.Integrating Fun and Professionalism: The discussion underscores the importance of balancing creativity with professionalism. Michelle and Corey aim to craft ads that are both engaging and respectful, ensuring they effectively communicate the benefits of OMGIMG's services while avoiding negative or potentially problematic messaging.Mentioned In The Show:Ben LairWPWS FormsStellar WP Yoast Siren AffiliatesGiveWPHype EditChurch Plugins Dense Discovery WP Minutes Post Status 

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Four

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 9, 2024 47:08


In this episode of the Post Status Happiness Hour, Michelle Frechette chats with Jess Frick to explore the latest advancements in the WordPress community, focusing on Pressable's newly redesigned website. Jess provides an inside look at the new features and improvements on Pressable's site, including its enhanced user experience and functionality. The episode also covers the Independent Plugin Alliance for WordPress (IPAWP), a new initiative to support smaller plugin companies, Michelle's new role at Post Status Executive Director and some new things they are up to. The episode also teases an upcoming conversation with Doc Popular about his innovative work with WordPress on the Fediverse.Top Takeaways: Pressable's Integration and Community Engagement: Pressable, as discussed by Jess, is committed to providing valuable hosting solutions and integrating with various community and plugin initiatives. Jess highlights how Pressable supports the WordPress community through partnerships and is open to exploring collaborative efforts with plugin developers, such as confirming compatibility and assisting with marketing strategies. This reflects Pressable's dedication to fostering a supportive ecosystem for WordPress users and developers.Pressable's Role in the WordPress Ecosystem: Pressable is actively involved in the WordPress community, offering robust hosting solutions and working closely with other organizations and plugin developers. Jess Frick emphasizes how Pressable is committed to providing high-quality service and support, and how it engages with the community by being a resource for plugin developers and exploring ways to collaborate on marketing and growth strategies. This involvement showcases Pressable's dedication to both technical excellence and community support.Community Engagement and Support: Michelle and Jess discuss the importance of community support and engagement, highlighting how they've used platforms like Post Status and WP Coffee Talk to foster connections and growth within the WordPress community.Focus on Inclusivity: The conversation emphasizes the significance of inclusivity in content creation. Michelle and Jess appreciate tools like Yoast's inclusive language checker for helping writers avoid unintentional offense and promote better practices.Learning from Mistakes: Both Michelle and Jess share experiences where they learned from mistakes and used them as opportunities for growth. Michelle recounts instances where she acknowledged errors in accessibility and inclusion and took steps to improve.Mentioned In The Show:PressableKadenceYoastOmnisendUnderrepresented In TechOMGIMGIndependent Plugin Alliance for WordPressWS FormKathy ZantCory MillerCorey MaassDoc Popular

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 16

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 5, 2024 45:52


In this podcast episode, host Corey Maass and Michelle Frechette discuss their new initiative to create a collaborative WordPress plugin directory. They share their vision for a dynamic platform that goes beyond listing plugins to become a marketing resource fostering community growth and engagement. The discussion covers their approach to inclusive yet targeted guidelines, creative marketing campaigns, and leveraging networks like Post Status. Corey and Michelle also explore the potential for cross-promotion among members and outline their plans for a summer sale and engaging assets. If you're a WordPress plugin developer or business owner eager to connect and innovate, this episode offers a glimpse into an exciting new project and how you can get involved.Top Takeaways: Collaborative Directory Concept: Corey and Michelle are developing a WordPress plugin directory that emphasizes collaboration over competition. The goal is to create a platform where businesses can support each other and engage in joint marketing efforts rather than focusing on traditional affiliate models.Inclusive Yet Targeted Guidelines: They plan to establish guidelines that are inclusive but also target specific types of plugins and businesses. This approach aims to maintain quality while allowing for diverse participation.Cross-Promotion and Marketing: The initiative will include cross-promotion among participants. They plan to use creative marketing assets, such as memes and other visual content, to boost visibility and drive traffic to the directory.Community Engagement: There's a focus on building an active community around the directory. Corey and Michelle propose using Slack and Post Status for discussions and idea sharing, and envision bringing in experts for talks and workshops to benefit members.Early Stage and Rapid Development: The project is in its early stages with a goal to move quickly, aiming for a summer sale and rapid development. They emphasize the importance of getting involved early and contributing ideas to shape the initiative's success.Mentioned In The Show:MexicanTrain.onlineZach Katz WS Form Post Status SlackWP Tavern OMG IMGStellar WPFreemiusLetter PeopleFiverrDeadpoolWolverineWordCamp USMahjongGravityKit

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Three

WordPress | Post Status Draft Podcast

Play Episode Listen Later Aug 2, 2024 31:11


In this episode of the Post Status Happiness Hour, Michelle Frechette chats with Mark Westguard, the creator of WS Form, a powerful and flexible form-building plugin for WordPress. Mark discusses WS Form's standout features, including its advanced conditional logic, breakpoint selectors for responsive design, and its capacity for complex customizations and integrations. They explore creative uses of the plugin, from dynamic MadLibs to WooCommerce product customizations, and reflect on their favorite WordCamp experiences, such as WordCamp Europe and WordCamp US. Mark also teases upcoming updates for WS Form and shares insights on making the most of WordPress events.Top Takeaways: WS Form's Flexibility and Power: WS Form is highlighted as a highly flexible and powerful form builder, capable of much more than just creating basic forms. It includes advanced features like conditional logic, dynamic content generation, integration with WooCommerce, and even the ability to handle complex calculations.Responsive Design Features: WS Form supports responsive design with customizable breakpoints, allowing users to adjust form layouts across different screen sizes. This feature is especially useful for ensuring forms look good and function well on mobile, tablet, and desktop devices.Developer-Friendly Features: The form builder is designed with developers in mind, offering hooks for custom and legacy API integrations, as well as the ability to run WordPress filter hooks and action hooks. This makes it highly extensible for those with coding skills.Support and Knowledge Sharing: Mark Westguard actively responds to customer support inquiries by not only providing direct help but also creating knowledge base articles based on common questions. This approach helps build a comprehensive resource for all users.Community Engagement: Both Mark and Michelle emphasize the importance of attending WordCamps and being involved in the WordPress community. They discuss the benefits of networking, sharing ideas, and learning from others, which are vital aspects of their experiences and successes within the community.Mentioned In The Show:WS FormEventbriteWordCamp USWordCamp Asia WordCamp Europe GiveWP Bootstrap Foundation WooCommerceBarn2 PluginsLiquid Web Datakit Zach KatzGravityKit 

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session Two

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jul 26, 2024 50:04


In this podcast episode of the Post Status Happiness Hour, Michelle Frechette is joined by her friend and WordPress security expert, Kathy Zant. They delve into various aspects of website security, focusing on WordPress. Kathy discusses her recent security courses aimed at demystifying WordPress for beginners and emphasizes the importance of proactive security measures. They highlight the critical role of regular backups and the potential risks of automated updates. Kathy shares practical security tips, such as using strong passwords and enabling two-factor authentication. The episode is both informative and engaging, filled with personal anecdotes and humor, making it a valuable resource for listeners.Top Takeaways: Importance of Security: Both Michelle and Kathy emphasize the importance of understanding and implementing robust security measures to protect websites from hacks.Criminal Behavior: Kathy highlights that criminals (including hackers) often look for the easiest targets. If a website or home has visible security measures, they are more likely to move on to an easier target. However, if a determined attacker sees something of value, they might still find a way in despite the security measures.Auto Updates: Kathy advises against relying solely on automated updates, especially for websites that are crucial for business. She recommends a process of updating on a staging environment first, ensuring everything works, and then updating the production site. She highlights real-world scenarios where automated updates have caused issues, leading to downtime and confusion over whether a site was hacked or simply experiencing an update-related error.Content Creation and Community Engagement:Kathy discusses her responsibilities at Motivation Code, including managing content across different platforms and facilitating challenges to foster community interaction. Despite facing technical challenges with platforms like LinkedIn, she remains committed to creating engaging content and moving activities to more effective platforms like Facebook.Mentioned In The Show:ShopifyWixSquarespaceMotivation Code CrowdStrike StellarWPWordCamp USNathan IngramMark WestguardKathy's website

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 15

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jul 19, 2024 56:49


In this podcast episode, host Corey Maass and Michelle Frechette discuss a variety of topics, focusing on their recent travel experiences, encounters at the Canada border, and interactions with the WordPress community. The guest shares insights into their work with WordPress, including creating open graph images and developing tools for image cropping and batch multi-image generation. They also introduce Open Graph Online, a tool for archiving open graph data. The episode highlights the importance of user-friendly tools and previews an upcoming online conference where the guest will present on maximizing image engagement in WordPress.Top Takeaways: Use of Tools: Both Michelle and Corey emphasized the importance of using specialized tools like character counters and image generators to enhance efficiency and quality in their work processes.Product Development Insights: Corey discussed his approach to product development, highlighting the shift towards user-friendly features based on user feedback, rather than focusing solely on technical capabilities.Event Promotion: Michelle promoted Corey's upcoming presentation at the Stellar Sparks event, showcasing their collaborative effort in preparing for and marketing the event.Casual and Engaging Communication: The conversation between Michelle and Corey was informal and engaging, incorporating humor and personal anecdotes to maintain interest and connection with their audience.Continuous Learning and Improvement: Corey's ongoing refinement of his presentation content for the event demonstrates a commitment to continuous learning and improvement in their respective fields.Mentioned In The Show:Word CounterGrammarlyOMGIMG.coYoastOpen Graph OnlineCrop ExpressBasil HaydenUnderrepresented in TechStellar WPStellar SparkBlossom

WordPress | Post Status Draft Podcast
Post Status Happiness Hour | Session One

WordPress | Post Status Draft Podcast

Play Episode Listen Later Jul 19, 2024 32:06


In this podcast episode, Michelle Frechette and Drew Griswold discuss the upcoming Stellar Spark event, a free gathering featuring 15 speakers on various WordPress-related topics. Highlighted speakers include Josepha Haden, Tammy Grant, and Nestor Angulo, covering subjects like WordPress security, SEO, and content creation. The event will have two tracks, with all sessions recorded for later access. Michelle and Drew emphasize the importance of registration for accessing recordings and networking opportunities. They also announce a 40% off sale on Stellar products for registrants. The episode reflects their enthusiasm for connecting with the WordPress community through this event.Top Takeaways: Stellar Spark details: The event is completely free.Videos will be recorded and available for viewing after the event.Registration encouraged for easy access to post-event materials.Networking Opportunities: Hallway track Zoom room staffed by the Customer Success team for networking and speaker interactions.Mentioned In The Show:StellarWPStellar Spark ConferenceJosepha Haden ChomphosyTammie ListerNestor AnguloYoastXaver BirsakLana Rafaela CindricIvailo HristovAlex StandifordBud KrausLindsay Miller David WolfpawAdam WeeksDavid AfolabiCorey MassBet HannanWordCampFiverrWordPressLearnDashGiveWPRCPThe Events CalendarSolidKadence

WordPress | Post Status Draft Podcast
Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 14

WordPress | Post Status Draft Podcast

Play Episode Listen Later May 31, 2024 39:01


In this podcast episode, Michelle Frechette and Corey Maass delve into their product's development and marketing strategies. They discuss the technical challenges of image management, including resizing and the potential for automated featured and open graph image placement. The conversation also explores the idea of creating media kits and the integration of their product with platforms like WordPress. The speakers consider customer-driven feature prioritization and the importance of aligning marketing and development efforts. Additionally, they mention using an app for plant identification, highlighting the diverse applications of their product and the continuous pursuit of enhancing user experience.Top Takeaways: Value of Customer Feedback: Recording all ideas, even seemingly insignificant ones, can lead to valuable insights and features that resonate with customers. Customer demand should guide product development.Importance of Collaboration: Collaboration between development and marketing teams is crucial for creating products that meet customer needs effectively. Both teams bring unique perspectives that contribute to product success.Content Repurposing: Creating comprehensive onboarding materials, such as videos, can enhance user education and promote the product. Snippets from these materials can be repurposed for social media and documentation.Continuous Improvement: Regular updates, planning, and communication ensure alignment between team members and facilitate ongoing product improvements. Iterative development allows for flexibility and adaptation to evolving user needs.Customer-Centric Approach:Prioritizing features based on user feedback and demand ensures that the product remains relevant and valuable to its target audience. Keeping the customer at the center of decision-making drives product success and growth.Mentioned In The Show:UnsplashPictureThis appDiviCadenceInstagramWP SpeakersUnderrepresented in techWP Wonder WomanDerek AshauerAdobe LightroomWP WorldFaizan