Brand Your Practice Podcast

In this episode, I'm joined by Christy Pennison and Steph Korpel, the founders of The Practice CoLab. Together, they explore the transformative power of community in combating isolation and overwhelm for private practice owners.Join us as we dive into:- The origin story of The Practice CoLab and how Christy and Steph turned their collaboration into a thriving business model.- The common challenges practice owners face, including employee compensation and marketing strategies.- The importance of community in providing support, clarity, and actionable insights to help you grow your practice without burnout.- Practical tips on how to find and leverage community resources to enhance your business journey.Whether you're a seasoned practice owner or just starting out, this episode is packed with valuable insights to help you work less, make more, and reclaim your time and energy.Don't forget to subscribe for more episodes focused on marketing, growth, and scaling your private practice!

In this session, me and Chris Morin from Moonraker.AI dive deep into:✅How to attract high-quality leads who are the perfect fit for your practice✅The best traffic sources for therapists and private practice owners✅Proven strategies to optimize your marketing efforts for maximum impactThis masterclass series is specifically designed to give you actionable insights to scale your practice with confidence in 2025.

As a practice owner, you're not just selling services—you're building trust and connection. And the best way to do that? Storytelling. In this episode, we dive into why stories make your marketing more powerful, how to weave them into your messaging without feeling forced, and where to find compelling stories that resonate with potential clients. Whether you're looking to fill your caseload or grow your group practice, mastering storytelling will set you apart and attract the right clients. Keep watching to learn how to make your marketing more human, engaging, and effective!We discuss:1. Why Storytelling is key to effective marketing2. How to fit more stories into your marketing3. Where to find the stories you tell; inspiration is everywhereFREEBIE - Story Bank Starter: 20 Prompts to Clarify Your Message (and Unleash Your Confidence) - https://www.janecartercoaching.com/resources

This is the first episode of a six-part series titled "From Clicks to Clients: A Marketing Masterclass for Scaling Your Private Practice". In this series, we dive deep into effective marketing strategies for therapists and wellness providers. In this episode, my cohost Chris Morin discusses the importance of building a strong sales funnel to attract and retain clients.Chris, a former massage therapist turned digital marketer, shares his extensive knowledge on SEO, traffic generation, and the client journey. Learn how to enhance your online visibility, optimize your website for conversions, and implement effective referral strategies.Key topics include:- The significance of SEO and PPC in driving traffic- How to create a compelling client journey- The role of Google reviews and business profiles in local search- Best practices for content creation and backlinkingWhether you're feeling stuck in your practice or ready to scale, this episode is packed with actionable insights to help you thrive in 2025 and beyond. Don't forget to leave your questions in the comments for a chance to have them answered in future episodes!

If I was going to start a private practice in 2025, I'd do it like this! I sit down with Nate Hendrikse, from Navigator Bookkeeping, to talk about how we would launch a private practice, building out our marketing to a niche, financial structures, and operational systems.

Many private practices have a broken intake system which often leads to losing client leads and lower revenue. Learn a step-by-step intake & sales system to convert clicks into clients. I show you how to map out your intake system, and qualify & close potential clients using a simple 3-step system so you can grow your practice.

In this episode, I sit down with Mike Ensor from Therapy PPC.He introduces a powerful tool designed for therapists: a calculator for therapists that shows them how much it costs to grow their practice and serve more people. He breaks down how this calculator can help practitioners of all sizes set patient growth goals, manage churn, and effectively allocate ad budgets to maximize practice growth.

Is your website's homepage not converting as you hoped?Learn the secrets behind designing a homepage that converts clicks into clients and is optimized for SEO.

This is a replay of my live training at the Meet You In Kentucky Conference 2024As a mental health professional, you are committed to helping individuals lead happier and healthier lives. But in the process of providing care and support, it's easy to overlook the challenges of building and growing your private practice. The good news is that you don't have to face these hurdles alone!I share the proven step-by-step process to create a sales funnel that connects you with your ideal clients. No more aimlessly searching for new leads or struggling to differentiate yourself from otherpractitioners.These techniques will help you position your business as the #1 trusted private practice in your community.

**This is a replay of a previously recorded webinar**Struggling to grow your email list? Here, I peel back the curtain to show how I've grown my client's email lists to several hundred (and sometimes thousands) of email subscribers. I'll reveal all the different lead magnets that have worked and the automation strategy. Ethically steal all my tactics to grow your practice email list!LINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

Brent sits down with Steve Allred, an executive coach at Practice Freedom U, to talk about 5 Principles to Building a High Performance Management Team.Steve helps clinical entrepreneurs break through the barriers to enable growth beyond 7 figures so they can prioritize their time on the most impactful part of their business that brings the freedom, security, passion back into their life.If you've already surpassed the $1 million mark and aspire to grow your practice further, aiming for the $3-5 million range without becoming overly tied to the business, then Steve is the person to guide you on your journey. He works with growth-minded practice owners who believe that people are the most important strength of the business and unlocking their power is the key to sustainable growth and success.LINKS for GuestPractice Freedom U WebsiteEmail Steve directly → steve@practicefreedomu.comSchedule a discovery call -> Click here!LINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

**This is a replay of a previously recorded webinar**If you don't have a newsletter you're missing out on a MASSIVE OPPORTUNITY to grow your brand. Email is still alive and it's the #1 way to build trust with your ideal client and build your brand. Here, I share a simple step-by-step process on how to create, design, and send an email newsletter.LINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

**This is a replay of a previously recorded webinar**Learn the step-by-step process to build out a sales funnel that attracts your ideal client and positions your business as the #1 trusted private practice in your community.LINKS for Show:FREE Sales Funnel Resources -> Click here!TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

**This is a replay of a previously recorded webinar**As practice owners you are BUSY and you are being pulled in several directions. And sometimes you are being asked to do something you know nothing about and you just need a little nudge to get going in the right direction. So, AI can help be that “nudge” and your personal assistant.LINKS for Show:AI Resources Mentioned in This Episode -> Click here!TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

Brent sits down with Alex Heorr, the owner of Optimum Joy Clinical Counseling, a multi-state, group practice that's based in Chicago, Illinois, to talk about how to create a team culture that retains clinicians and grows your brand.LINKS for GuestOptimum Joy Clinical Counseling WebsiteLINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Group Practice Scaling Summit -> Get tickets!Resources

Brent sits down with Nate Hendrikse, owner of Navigator Bookkeeping, to discuss the three levers of cash flow.LINKS for GuestNavigator Bookkeeping WebsiteLINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Group Practice Scaling Summit -> Get tickets!Resources

Brent sits down with Susan Stutzman, LCPC, RPT-S and owner of Kid Matters Counseling in Hinsdale, IL. They talk about how to build out an internal training system to level up your therapists' clinical skills.LINKS for GuestKid Matters Counseling WebsiteLINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Group Practice Scaling Summit -> Get tickets!Resources

Brent sits down to chat with Dr. Kathleen Kelly, founder of Syrona Counseling Retreats in Winter Springs, Florida. They discuss how to conduct successful intensive counseling retreats.LINKS for GuestSyrona Counseling WebsiteLINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Group Practice Scaling Summit -> Get tickets!Resources

Brent sits down with Whitney Owens, licensed professional counselor, group practice owner, and faith-based private practice consultant, to talk about how to brand and market a faith-based practice.LINKS for GuestFreebie: How to Market and Network with Churches FREE Facebook group to help faith-based practice ownersLINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

Brent sits down with Uriah Guilford to talk about The 3 Pillars of a Productive Therapist. This episode will help listeners learn how to grow their group practice, while working 10 hours less every week using the Productive Practice System.LINKS for GuestUriah's Book!

Today on the Brand Your Practice Podcast we're going behind the scenes into Melvin Varghese's STC Elite Mastermind where therapists gather to build and grow an online course.LINKS for GuestFree Stuff To Build Your Course or Podcast (For Therapists)Online Course Starter KitPodcasting WorkshopConnect With MelvinLinkedIn Partner With MelvinThe Healthcasters - A podcasting community for therapists STC Elite - A mastermind for therapist course creators LINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice ProgramResources

Brent interviews Michael Diettrich-Chastain, a leading expert on peak performance in the workplace. In this episode, they discuss ways that group practice owners can expedite learning and connection at scale. Michael shares some practical strategies for fostering a sense of engagement, sustainability, and purpose within work teams, and explains why it's essential for business growth and success.LINKS for GuestArc Integrated - FREE ResourcesChange Book → https://www.arcintegrated.com/changes/Change Cards → https://www.arcintegrated.com/cards/LINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

Brent sits down with Kasey Compton to talk about the 3 biggest challenges for practice owners transitioning to a group practice.Kasey Compton is on a mission to help business owners find their entrepreneurial confidence. She went from bankrupt to Boss Babe when she took her first company from zero to three million in less than three years without ditching her life to do it. She owns three other businesses that have accumulated assets of over two million and are growing by the day. Her superpowers include cutting through the clutter to identify a strategic starting point, increasing efficiency through systems, and tapping into a person's highest potential. She helps others by designing maps for their entrepreneurial journeys, while she stands confidently as their guide. LINKS for Guest:The Back Porch Bestie PodcastSystemizer School LINKS for Show:TheraSaaS.com → Level up your intake system.Get more private pay clients → Private Pay Practice Blueprint.Resources

Brent and David Frank, founder of Turning Point Planning, discuss the 4 Financial Planning Fundamentals for Group Practice Owners.LINKS for Guest:Turning Point Planning - FREE ResourcesLINKS for Show:Marketing For Therapists FREE GuideFree Private Practice Marketing Resources!Simple Practice EHR (Up to 2 FREE MONTHS)TheraSaaS Marketing Software**All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.Connect

Brent sits down again with Dr. Jamey Schrier, a physical therapist, former private practice owner, author of The Practice Freedom Method and founder of Practice Freedom U, to talk about hiring the right clinicians and talent for your private practice. LINKS for Guest:PracticeFreedomULINKS for Show:Marketing For Therapists FREE GuideFree Private Practice Marketing Resources!Simple Practice EHR (Up to 2 FREE MONTHS)TheraSaaS Marketing Software**All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.Connect

Brent sits down with Keri Sawyer, owner of Bloom Child Therapists, to give you a step-by-step sales & intake guide starting from when a potential client fills out a form on your website, to scheduling that first appointment.  LINKS for GuestBloom Child Therapists WebsiteLINKS for Show:Marketing For Therapists FREE GuideFree Private Practice Marketing Resources!Simple Practice EHR (Up to 2 FREE MONTHS)TheraSaaS Marketing Software**All content on the Brand Your Practice Website, Podcast, and other media reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.Connect

Brent and Jordan Geiser, a marketing consultant at Brand Your Practice, share how practice owners can think like business owners.LINKS for ShowHow to Launch Your Private Practice ChecklistFree Private Practice Marketing Resources

Brent sits down with Daniel Mayer, a Maryland-based attorney and the principal attorney of Mayer Law, to talk about the difference between contractors and employees, and how to make the right decision for your practice.LINKS for GuestDaniel Mayer Law WebsiteLINKS for ShowHow to Launch Your Private Practice ChecklistFree Private Practice Marketing Resources

In this episode, I'm going to show you how to set a BIG goal and how to crush it. This is the same goal-setting framework that I use to help my clients grow their private practices.LINKS for ShowHow to Launch Your Private Practice ChecklistFree Private Practice Marketing Resources

Brent talks to Vanessa Scaringi & Kathryn Garland from Calm Counseling in Austin, Texas about ways to build a healthy culture in a group practice.LINKS for GuestCalm Counseling WebsiteLINKS for ShowHow to Launch Your Private Practice ChecklistFree Private Practice Marketing Resources

Would expanding to a group practice be beneficial to your life right now? To help you answer these questions let's dive into the 5 reasons why you SHOULD NOT start a group practice.LINKS for ShowFree Private Practice Marketing Resources

Brent talks about how to discover your "why" and explains how to create a vision statement for your practice.LINKS for ShowFree Private Practice Marketing Resources

Brent and Megan Humphreys, the owner of Thrive Couples Counseling, talk about how to transition a group practice to 100% private pay. LINKS for GuestThrive Couples Counseling Website LINKS for ShowFree Private Practice Marketing Resources

Donata and Brent talk about why mental health professionals need a Privacy Policy if you're receiving new client requests from your website.LINKS for GuestTermageddon WebsiteLINKS for ShowFree Private Practice Marketing Resources

Brian and Brent talk about the different types of potential organizations that are looking to consolidate and buy mental health private practices. LINKS for GuestLake Cook Behavioral Health WebsiteLINKS for ShowUltimate Guide: Start Your Own Private Practice - FREE Checklist

 Brent and Jamey discuss best hiring practices for private practices. LINKS for GuestPractice Freedom Method (FREE eBook) Get the chapter " Right Fit Hire" LINKS for Show Free Private Practice Marketing Resources! 

 Dr. Deb Legge and Brent talk about the core strategies for creating and sustaining a private pay practice, focusing on the foundation, mindset, and plan of an owner! LINKS for GuestPrivate Pay Practice WebsiteLINKS for ShowPrivate Practice Startup Guide - Click here!Private Practice Marketing Roadmap - Click here!

Brent and Dr. Jamey Schrier talk in-depth about the necessary steps for any private practice owner to create a seven-figure business!LINKS for GuestPractice Freedom U WebsiteLINKS for ShowPrivate Practice Startup Guide - Click here!Private Practice Marketing Roadmap - Click here!

David Norton from Growing Our Practice shares his research of 40 private practices' employment and payment methods.  LINKS for GuestGrowing Our Practice WebsiteTherapist Wage Survey ResultsLINKS for ShowPrivate Practice Startup Guide - Click here!Private Practice Marketing Roadmap - Click here!

Brian Garibaldi chats about his interesting path into mental health and certain strengths needed to run private practices. LINKS for GuestLake Cook Behavioral Health WebsiteLINKS for ShowPrivate Practice Marketing Roadmap - FREE Training

Hillary Wolfe recounts her personal experience finding the right EHR for her practice and shares detailed advice on what NOT to do when searching for yours. LINKS for GuestLaPlata Family Therapy Website LINKS for ShowPrivate Practice Marketing Roadmap - FREE Training

Brent brings Rory Tyer, an Executive Coach, on the show, and he shares key advice on how to manage your team of clinicians.LINKS for GuestRory Tyer's WebsiteLINKS for ShowPrivate Practice Marketing Roadmap - FREE Training

Liz and Robert Cortez of RebelFish Local give some key advice to small business owners on how to increase their SEO, and utilize the right type of content to get in front of their ideal clients!LINKS for GuestRebelFish Local WebsiteLINKS for Show Private Practice Marketing Roadmap - FREE Training

Nate Hendrikse returns for the third episode of the bookkeeping series to give more insight on what a good bookkeeper does specifically to make a business more profitable and give clarity to a business owner on how the money is moving!LINKS for GuestNavigating Your Books WebsiteFacebookLinkedInInstagramLINKS for Show:Private Practice Marketing Roadmap - FREE TrainingProfit First Book by Michael Michalowicz [AFFILIATE LINK]

Nate Hendrikse returns to talk about the ins and outs of bookkeeping for small businesses, including the benefits of effectively using QuickBooks.LINKS for GuestNavigating Your Books WebsiteFacebookLinkedInInstagramLINKS for Show:Private Practice Marketing Roadmap - FREE TrainingProfit First Book by Michael Michalowicz [AFFILIATE LINK]

Brent brings Nate Hendriske (of Navigator Bookkeeping) on the show to discuss the benefits of incorporating your business, the different types of incorporations, and how it affects your taxes.LINKS for GuestNavigating Your Books WebsiteFacebookLinkedInInstagram  LINKS for Show:Private Practice Marketing Roadmap - FREE TrainingIncorporate your business with Swyftfilings - https://www.swyftfilings.com/

Jackie Martin, founder of Branch Strategy, shares some strategies for balancing the roles of a business owner while still providing great healthcare.LINKS for Guest Website: www.branchstrategy.com LinkedIn: http://linkedin.com/in/jackiermartin/ Twitter: http://twitter.com/jackieRmartin  LINKS for Show:Private Practice Marketing Roadmap - Free Training

LINKS for GuestHip Hippo WebsiteFor 50% off Curtis's FB Marketing Course, click here!LINKS for Show:Private Practice Marketing Roadmap - FREE Training

LINKS for GuestLayla's website The Herbal Assistant.  LINKS for Show:Kid Matter's Instagram Account:  @KidMattersCounselingPrivate Practice Marketing Roadmap - FREE Training

LINKS for GuestNatasha's Private Practice Evergreen Counseling. Evergreen Counseling's Instagram LINKS for Show:Private Practice Marketing Roadmap |FREE Training| - https://bit.ly/2WOh9Ru

LINKS for Davidhttps://growingourpractice.com/ LINKS for Show:  Private Practice Marketing Roadmap |FREE Training| - https://bit.ly/3hycZ8l