Break Through Your Profit Ceiling with Janet K. Fish

Jill Lublin is back to talk to us about publicity.  Jill was originally on the podcast, Episode 42, The Power of Publicity back in November 2020.  She returns to share more of your brilliance.In this episode:

In this episode I share the 10 step process I've developed coaching over 1000 clients since 2005 to help you build a successful business. The 10 steps are:Who are you selling to? – Your target marketWhat are you selling? – Your product funnelHow much are you selling? – Your revenue forecastYour marketing planNetworking to build your email listEmail marketingSalesSystemsHiring teamAnalyze and revise Links to the episodes I mentioned:Create your Marketing Plan Episode 63https://breakawaybusinesscoaching.com/marketing-plan-podcast Are you Building your Email List? Episode 55https://breakawaybusinesscoaching.com/build-your-list Create your Marketing Plan Episode 63https://breakawaybusinesscoaching.com/marketing-plan-podcast As always if you have questions, please email me atcoach@breakawaybusinesscoaching.com Till next week!Support the show

Are you stuck not knowing how to start marketing?  Have you been marketing however you're not getting where you want to go?  In this episode I walk you through the steps to build a simple yet highly effective marketing plan. And guess what, about halfway through I include an offer you may want to take me up on.   Listen and if you're interested Sign Up Now https://breakawaybusinesscoaching.com/marketingaudit/  Hope to hear from you!Till next week...Support the show

I love having the sales conversation with my clients. Many of them embrace sales, while some are a bit hesitant or less confident in their selling techniques.I absolutely believe selling is serving. That is what this episode is all about. This episode explores::  Reframing sales Sell benefits, not features Embracing the silence Being intensely curious Your elevator speech Selling to the emotion Selling using stories  I hope you enjoy the episode.  Till next week..JanetSupport the show

This episode aired 3 years ago and yet is still very relevant today. In our Summer Rerun series I revisit my conversation with Kenny Ballentine.  Kenny shares his expertise and the power of video. If you haven't embraced it, you will after listening to our chat. I hope you are enjoying our summer of reruns. Till next week, Janet

If you've been avoiding automations in your business, like automating your email campaigns this is the episode for you. Rita Thomas shares her insights and knowledge on how to use automation to save you time and make you money. Reasons to listen – we talk about         

This episode originally aired in February 2021. While there are 10 steps to building a successful business, 3 of those steps are magical. I explore them in this episode. I hope you find it useful and informative. 

This episode originally dropped in September of 2020, right in the middle of the pandemic. Then and now, this process is sound. If you are interested in starting a business, here's some suggestions on how to just start.Referenced in this episode:How to Create 10 Products from One IdeaGet the Breakaway Entrepreneur ToolkitBook  a free Strategy SessionMarketing StrategiesFree1. Speaking engagements2. Community Events3. Charity Events4. Radio – be interviewed –5. Radio – Have a blog show5. TV – be interviewed6. Referral program7. Joint ventures8. Press releases9. Article marketing10. Blogging11. Social media groups12. Expert column13. Email marketing14. Knock on doors15. Mobile marketing16. Online classified adsPay For1. Flyers2. Newspapers3. Advisory Boards4. Radio – buy advertising5. TV – infomercials or ads6. Facebook ads7. Linked      in ads8. Google+ ads9. Direct Mail10. Endorsements11. Ad cards12. SEO13. Pay per click14. Sponsorships

Every business needs a sound foundation. Having been a business coach for 18 years, I've seen successful businesses are built on a foundation that leads to success. In this episode I share that foundation with you.I hope you enjoy!Till next week, Janet

I spent a Fun Friday with Jim Kaspari on Instagram Live. We started out talking about maximizing your email list then we discussed:            Annual list building goals            Definition of “maximizing using your email list”            35 Ways to build your email list            Don't give away stuff for free            Creating Boundaries            How to serve more people with leverage            The fortune is in the follow up I hope you enjoy our chat….Till next week, Janet

I've shared the Business Success Timeline before, however it bears repeating. Every business has a journey, I like to call it a timeline. In my 18 years of coaching, having coached over 1000 people I have seen that journey manifest as 4 Phases. The 4 phases are:

As an email marketer, what are the trends you should be looking out for?In this episode I share 5 things that are on the rise in email marketing in 2023.They are:MobileAI and PersonalizationInteractive EmailsText IntegrationSegmentation and PersonalizationWhat trends do you see for 2023?  Follow me on Instagram and share your thoughts.

In this week's episode I share a recent experience with someone who sent me some mean and inappropriate texts. I share how I processed them, how I responded and most important, lessons learned.I'd love to hear your thoughts and experiences. Feel free to reach out.coach@breakawaybusinesscoaching.comJoin us for the upcoming Email Marketing and Automation Workshop.Learn more and register.Till next week, Janet

In today's episode we're going to talk about different ways you can build your email list.  Growing your email list is one of the most important things you do to build your business.  Your email list is an important asset for your company. Download Email Marketing Tips for Entrepreneurs Checklist. Follow the steps to building and maximizing your email marketing campaigns.Referenced in the episode:For More Information on Lead Magnets check out Episode 113For More Information on Using Social Media to Build Your Email List check out Episode 156

I can't believe it's taken me this long to finally get around to doing a webinar. Webinars are great ways to get in front of your audience and show your expertise.Is there something in your business that you have been telling yourself you're going to get to, but haven't?My hope is this episode gives you the push you need to do something you've been resisting.Reach out to me and let me know your experience. janet@breakawayllc.com

This week I sit down with website developer Dotty Scott to talk about websites and technology.In this episode we discuss:         

I've been thinking a lot lately about the pandemic.  Can you believe it's been 3 years since our world was turned upside down. Where did the time go?I think we can safely say we are post pandemic, however in the last couple of weeks I've been offered up memories from Facebook, reminding me of the time we spent during lock-down.I remember when there were very few cars on the road, when my car battery died cause I didn't drive my car for 2 weeks. Lines to get into Trader Joes and Costco. Always scrambling to find a mask. How did we do it, staying indoors for so long?   I'm thankful that has passed, and I'm happy to say there were some silver linings. In this episode I'll share 3 positive things that came out of the pandemic, and then I'm reaching back into the podcast vault to share with you and old episode from May of 20201 about the pandemic. A reminder of former days.  I hope you'll share your memories from that time in our history.

I love to reuse content. If you're not sure how, listen to this episode where I share 3 ways to take a content asset you have and create multiple more pieces of content you can use. Save time and money with these 3 simple tips.

I've just published a second podcast.  Why you ask? Listen to this episode about why I launched a Limited Release Podcast. I also share how I created the podcast step by step.If you've resisted starting a podcast because of the commitment, perhaps you should consider a Limited Release Podcast.Check out the Email Marketing Tips for Entrepreneurs Podcast on any of your favorite podcast players.

Having a plan for sales events for your business is something I've been a little lax about. That ends now. Today I'm putting together a calendar that will drive my marketing activities, my events and drive revenue on a consistent basis.If you're looking to have planned and recurring revenue, create a plan that dictates your activities to produce the results you desire.In this episode I share my plan for creating an event calendar that not only creates an action plan you can easily follow, helps you stay on target with your marketing and  will result in more money in your pocket.I hope this episode inspires you to create your own event calendar to drive revenue in your business.Till next week, Janet

Staring at a blank page not knowing what to write about? Yeah, I get it, that happens to me too. Now I'm armed with a template for my weekly emails. I use the template to provide the framework for what I talk about each week. If you struggle with creating content for your weekly email blasts, listen to this episode and create your own template so that next week when you sit down to write the email you know exactly what to say.

In this episode I talk with Suzy Prudden about the power of speaking. Speaking on stage can be one of the most effective marketing strategies for getting new leads.We cover:How to get speaking engagementsWhat to say when you're on stage - for 10 minutes or 90 minutesOvercoming the fear of speakingUsing a book to get on stage

We always talk about the benefits and the power of email marketing. In this weeks episode I'll talk about the risks of not doing email marketing.If you're not contacting your prospects and customers, your competition is.It's hard to get referrals when they can't remember your name.Your spending money on less effective email marketing strategies.To learn more check out:The Break Through Your Profit Ceiling Mail Marketing EpisodesTill Next week,Janet

In this episode of "Breaking Through Your Profit Ceiling," I share my thoughts about ChatGPT and how small business owners can use it to create content and streamline their marketing activities.What is ChatGPT?ChatGPT is an advanced language generation model developed by OpenAI.It's designed to generate human-like text based on input it receives.This makes it a powerful tool for entrepreneurs who want to create content fast.How to Use ChatGPT for Your BusinessChatGPT can be used for a variety of tasks in a your business. In this episode we focus on how to use it to develop marketing materials.Using ChatGPT can save time and effort compared to manual content creation.Drawbacks of ChatGPTChatGPT is not perfect and may generate text that is not coherent or make mistakes.It's important to review and edit the results before publishing.Where Not to Use ChatGPTChatGPT is a direct competitor to Google. Don't post AI created content where it can be seen by Google. Google could punish you for using a competitive product.Note: I used ChatGPT to create the show notes using my outline for the podcast. I did some moderate editing to make it more accurate and sound like me. It generated the title of the episode for me which I liked so I kept it. It generated hashtags for me to use in social media marketing. Pretty cool stuff.  

Are you making money with your email list? If so, that's awesome. If not, this episode is for you.I outline 3 strategies for making money with your email list. If you're ready to put your email list to work for you, listen to this episode

If you're not using your social media to build your email list, listen to this episode.Using social media to build your list should be the first thing you consider when spending time build your social media presence.

It's hard to believe it's been 3 years since I published my first episode of the Podcast.In this episode I celebrate the milestone with my PodPal and good buddy Adam Schaeuble. We talk about podcasting naturally, however we explore how the marriage of podcasting (or any marketing strategy the generates leads) and email marketing is the stuff that puts money in your pocket, often while you're asleep.  I hope you enjoy this episode. Check out Adam's podcast Podcasting Business School anywhere you get your podcasts. Till next week,Janet

I'm going to say it again, I think the biggest mistake I see entrepreneurs make when growing their business is not taking advantage of their email marketing asset.In this episode I share why you should focus on email marketing in these specific areas:Build Your Email ListEmail EngagementEmail Automation Follow UpIf you want more:    Email Marketing - How to and Best Practices Episode 82    How to Build Your Marketing Strategies Episode 63    Check out the Email Marketing Workshop

Happy New Year. In this episode I share my 23 wishes for 2023. What do you wish for in 2023?

Wow, it's the last episode of 2022. Hard to believe.In this episode I share my most significant lessons learned for 2022.I'm grateful for all that this year has brought me, especially you the listener.I'll see you in the New Year.Shout out to my PodPal Adam Schaeuble from Podcasting Business School. If you're interested in starting a podcast or what to learn how to super charge the podcast you already have, follow him on Instagram.  @podcastingbusinessschool.Janet

My friend Olympia gave me a book on meditation for the holidays. Confession, I'm not a meditator (if that's even a word). However on a stormy day I started to not only read the book, but practice some of the exercises in it.In this episode I share how gratitude and compassion can affect your attitude and thoughts in ways that will grow your business.The Book is called The 6 Phase Meditation Method by Vishen Lakhiani.

OMG, how did this happen?  I can't believe we're on Episode 150.  To commemorate the occasion I put together 8 of my favorite episodes.I hope you enjoy this walk down memory lane, I know I did.Mentioned in the episode:Episode 82 – Email Marketing AutomationEpisode 83 – Marketing Audit with Daphne JonesEpisode 110 – Break Room Zoom Party – Sales Episode 112 – Digital Sales with Sid MeadowsEpisode 119 – Business Success TimelineEpisode 121 – Break Room Lead MagnetsEpisode 124 – Marketing Audit with Rochelle MargucciEpisode 131 – Celebrating Being an Entrepreneur with Christina Massey Email Marketing and Automation Workshop - Learn More Join me for you very own Marketing AuditTill next week, Janet

Rachel, an expert in Multi-Level Marketing stops by to share her insights on how she and her company Beyond Slim are revolutionizing the industry. If you're in the network marketing space or looking at joining a multi-level marketing company, this episode is for you. Among other brilliant thoughts we discuss: 

This week I wanted to talk about virtual speaking engagements. It's a perfect time to start thinking about getting on virtual stages next year. In this episode I share some things to consider as you form your speaking plan for next year.

Here's my annual "Thankful" episode. This year I'm focused on what I'm thankful for that came out of the Pandemic.  I know, a strange twist, but hear me out. What are you thankful for this year?Till next week,Janet

In this Marketing Audit Sharon and I sit down to talk about her marketing strategies. Sharon is doing  a lot of things right, however we could all benefit from having more sales conversations. My biggest takeaways:

Dealing with disgruntled clients is part of being in business. Not all clients are ideal clients, sometimes we come across a client who is a pain in the a$$. I get it, it happens, in today's episode I talk about some ways to deal with it. In this episode I explore: 

Here we are, we're coming into the holiday season again. It's not too early to start thinking about your Holiday Promotion.Last year I did an episode talking about holiday promotions, and much of what I talked about still works. I've updated the former episode with some insights into creating your own irresistible offer.  Lessons Learned:

Welcome to another Episode of the Break Room Zoom Party. In this episode we explore the grind vs the flow.What is the Grind vs the Flow? How to get from the Grind to the Flow:

Caterina Rando is a woman on a mission. She shows entrepreneurs, coaches, consultants and speakers how to build influence and gain insta-clients with speaking and authentic selling.In my interview with Caterina we explore:

Question and Answer RevisitedI can't believe it's been over 2 years since I did a Q and A. Typically I answer questions live in the Break Room Zoom Party, however today I'm here to cover the most asked about topics.I hope you enjoy the show.Topics covered: ❇️ Lead Magnets for engagement❇️ Pricing for optimal revenue❇️ Separate yourself from the competition❇️ Always be building your email list❇️ What's working and not working❇️ How to get people face to face Mentioned in the episode: Episode 66 Content CreationEpisode 113 Lead MagnetsEpisode 121 Break Room Zoom Party on Lead MagnetsEpisode 136 Marketing Audit with Janet GourandEpisode 126 Creating Customers for Life with Jay TinklerEpisode 61 Lessons from My Virtual Summit Till next week....

We covered a lot of ground in this Marketing Audit. Here's just some of what we talked about:

This week I share my thought about what makes a great elevator speech. You know that first impression you get 30 seconds to a minute to make.I'd love to hear yours. Email me at Janet@breakawayllc.com.

It's been over a year since we did an episode talking about Virtual Events. A lot has changed over the course of the last few years. Earlene Coats, Virtual Event Strategist is back to give us an update on where events stand, in-person, virtual and hybrid. Some of what she shares may surprise you, I know it did me.We talked about:Current state of online events post CovidWhy hybrid events aren't workingVirtual and in-person eventsVirtual events best practicesThere's power in virtual eventsRevisit my previous episode Zoom Boom with Earlene Coats

Starting you own company is hard and there are risks involved.  In this episode I talk about some of the risks and how to face them. 

Janet Gourand is the founder of TribeSober a non-profit helping women transform their lives through sobriety. Janet's key marketing challenge was reaching and helping more people and she needed to make more money to do it. Most companies make more money by finding new clients and Janet's company is no exception, however you'll find through this marketing audit, we identify an easier, and quicker way to close the gap between where she is and where she wants to go.Spoiler alert – the answer is raise your price!  You'll have to listen to the full episode to get more of the juicy details.  This episode is for you:❇️ If you struggle with pricing ❇️ If you've been told to increase your pricing❇️ If you have a large database of prospects❇️ If you believe in your products and servicesRaising your prices isn't always the solution, however sometimes it is.. Till next week…..Contact GuestJanet Gourandhttps://tribesober.comCheck out her podcast Tribe Sober anywhere you listen to podcastsMentioned in the episode – Janet and I met through our friend and fellow podcaster Adam Schaeuble Host of the Podcasting Business School podcast. Check it out if you've ever thought about starting a podcast of your own. 

Imposter syndrome. It came up in my chat with Christina Massey Episode 133 of the podcast. Some of what she shared with me inspired me to record this episode. We have all experienced it, in many different forms:Am I good enough?Who am I to be the expert?Whose gonna pay me that?Yadda yadda yadda……Ways to overcome it:Act as ifIs it trueGet out of your own way – aka – just do itAre you worth it?What's the worst thing that can happen?No is not a no, it's a “not now”, or better yet a “next opportunity”Everything worth anything is hardYeah I talk about a lot of stuff in this episode, if this resonates with you, please let me know.Till next week…..Mentioned in the episode:Break Through Your Profit Ceiling Episode 133         Celebrating Being an Entrepreneur with Christina Massey         So many great ideas come out of the Break Room Zoom Party                  Join us – Learn more - Register

It's August, however it doesn't really matter what time of the year it is, this episode may still resinate. I'm issuing a challenge to go out and do 3 things that scare, or challenge you. It all started with a challenge from my good buddy Adam Schaeuble from Podcasting Business School. @podcastingbusinessschoolAdam issued a challenge with a check list to promote your podcast to his fellow podcasters. I took that idea and ran with it.  In this episode I share:           

It's August, is it too soon to be planning for September. Remember when they said September is the new January? What are you doing to get ready for the end of summer, vacations, just chillin' and hit the ground running come Fall?In this episode I talk about how to make the most of the final weeks before Labor Day and the official end of summer, or not. 

This week we're bringing you another Marketing Audit episode where we talk to entrepreneurs about where they are, and where they want to go in their business. Using my 17 years of coaching over 1000 clients I provide actionable specific marketing strategies you can implement right away. This week I sit down with Sabrina Taylor. You'll love what she has to share about growing her business.Specifically we talked about:❇️ Defining your social media platform❇️ Selling to problem or challenge❇️ Have a good lead magnet that people what❇️ Email marketing automation campaign strategyI hope you enjoy or discussion and take something away from it you can use in your business.If you're interested in your own marketing audit, you can APPLY HERE. Till next week….. Mentioned in the episode – Join us for the Email Marketing and Automation Workshop   

This is a special episode because I sit down with a good friend of mine to talk about what it's like being an entrepreneur. Christina and I met less than a year ago, however we have become fast friends in addition to supporting each other in our businesses.We covered a lot in this episode, here's some highlights: