Building Your Million Dollar Brand™

In this episode, I'm talking about building community– why you should be prioritising this in your business (no matter your industry or niche), how you can start doing it AND how you can bring a disconnected community back to life. Listen in to learn why building community is the cornerstone of a successful business and how you can make sure you're doing it right.I need your help!I want to know what you want and need to see from me in THIS community. If you can spare 5 minutes to fill in my short questionnaire (completely anonymous!), I would be so grateful. https://forms.gle/WDXuwxjDaHTveLDMAThank you in advance, friend!

In this episode, I'm speaking with PR and branding expert, Hannah Nieves. Hannah's  clients regularly garner media mentions in top-tier national publications including Forbes, Business Insider, Create & Cultivate, The New York Times, and The Oprah Magazine – so she is definitely THE woman to speak to about getting your brand ready for PR. Listen in to learn what PR is, why it matters for your brand, what you need to have in place before seeking out placements AND the simple ways you can start leveraging PR for yourself right now.Connect with Hannah:www.hannahnieves.coOn Instagram @hannahmnievesWhat next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm expanding on the idea of your mission, your why and the importance of your shared mission and taking it a step further by diving into the need for you to show people WHY what you do matters. Listen in to learn how creating the context within which you show up and do your work, further your mission and help your people will have a massive impact on the community you're building. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm talking about your social media marketing strategy and what 3 kinds of content you should actually be sharing on social media. Listen in to learn the categories of content you need to be leveraging in order to build your authority, position yourself as a thought leader, connect with your audience AND sell your services. If using social media platforms is part of your marketing strategy then you need to listen to this episode!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm talking about your copy – what you need to include in it, what you CANNOT leave out, and how to make sure your copy is saying what it needs to say so that your ideal client or customer knows that your solution is for them. Listen in to learn why leading with the problem is a non-negotiable if you want converting copy – and how you can make sure you're always balancing out the ‘pain' with a whole heap of pleasure.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm speaking with Agency & Team Operations Coach Tatiana O'Hara all about building your team the RIGHT way. As a corporate leader turned business coach, Tatiana has helped dozens of leaders optimize and build their teams, and learn essential leadership skills that have yielded hundreds of thousands of dollars in sales growth – and today she's sharing her wisdom on all things hiring from determining who your very first hire should be, to the leadership skills you need to develop if you want to lead your team to success. Whether you're just getting started with bringing on help in your business or you've been doing it for a while, this episode will help you see how to avoid the hiring and delegating mistakes that can get in your way of building a stellar team.Connect with Tatiana:​​On her websiteVia her group programOn InstagramPlus, download Tatiana's free Task Matrix here What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm talking about doing more with your marketing. Listen in to learn my approach to figuring out what marketing efforts you should double down on (and what ones you should leave behind). Plus, hear my take on how you can keep things simple and sustainable and still see more results from your marketing in 2022. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm speaking with Niche Coach, Gabrielle Laura, all about finding your niche. Gabrielle helps women turn their stories into thriving coaching businesses through her signature trio – niche clarity, profitable programs, and aligned sales. Gabrielle helps women all over the globe figure out their niche and find alignment in their business so she is definitely THE woman to speak to when it comes to the subject of niching down – whether it's finding your niche in the first place or pivoting into a brand new niche.Connect with Gabrielle:On Instagram: https://www.instagram.com/gabrielleelaura/On her website: https://gabriellelaura.com/On her podcast: https://podcasts.apple.com/us/podcast/the-gabrielle-laura-show/id1510005613Download her free “how to find your niche” video : https://view.flodesk.com/pages/6182f55b0b51fd1569c55013What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm talking about the Yin and Yang of your marketing. Listen in to learn what feminine and masculine energies have to do with your marketing, why you need to make sure both energies are present and BALANCED in your marketing, and how you can easily spot if one or the other is lacking. If you're ready to look at your marketing (and your business as a whole) from a more holistic perspective then this episode is for you!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm talking about the basics of marketing: what it is, what it requires and why it matters. Listen in to learn how you can use the basic principles of marketing – and one very simple question – in order to market ANYTHING. Whether you're selling a high-ticket coaching program, a pot of face cream or the latest must-have sneakers, the same basic premise underlying your marketing rings true and if you want your marketing to be EFFECTIVE then you cannot afford to ignore it. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm speaking with Meghan Stevenson all about how to get a six-figure book deal. Meghan helps entrepreneurs and experts write book proposals that sell to major publishers and to date, she's helped clients earn more than $3 million in advances from major publishers. Meghan has spent her entire career in traditional book publishing and since launching Meghan Stevenson Books, she has helped over 100 authors write book proposals, sell their ideas and publish books – so if there is someone who knows what it takes to land a 6-figure book deal, it's Meghan! Listen in on our conversation to learn more about how you, as an entrepreneur, can get a book deal, share your message and impact the masses.Connect with Meghan on Instagram and get Meghan's free Build-A-Book-Platform cheat sheet here!What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm talking about why you need to be tapping into your buyer's journey in your sales copy. Listen in to learn what your buyer's journey is, why it matters so much and how you can make sure your sales copy is designed to move your buyer (aka your ideal client) along their journey to the point where they say “YES”. Plus, listen in to hear me give you a breakdown of how you can make sure your sales page is tapping into this journey and is designed to convert. What next?Join The Copy Atelier school:Available for instant access now, Secrets of a 5-figure Sales Page is my 90-minute pre-recorded copywriting workshop where you'll learn some of the key conversion copywriting techniques and strategies behind writing sales pages that sell – so you can improve your sales page conversion rates and see better results in your next launch.Learn more here.Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm sharing 4 brand building lessons from that 1996 classic movie "Jerry Maguire". Listen in to learn the importance of having people believe in what you're trying to do (whether you've done it already or not), and why being unafraid to disrupt the status quo is THE step you need to be taking with your messaging and marketing (and business in general) in order to build your million dollar brand and achieve your biggest goals. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode I'm speaking about the need for you to prioritize self-care in your business (and how this is directly linked to your success AND happiness as a CEO). The fact of the matter is that building your million dollar brand is HARD. It involves a lot of hard work, sacrifice and dedication. And you cannot pour from an empty cup. That's why it is so crucial that you get on board with the realization that in order to kill it in your business, you need to be putting yourself and your self-care first. Listen in to hear my best advice for doing this and learn my simple strategies for taking care of myself first so I can take care of business.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm speaking with Virtual COO and Systems Expert, Rachael Mueller, about the systems every entrepreneur needs in their business. Rachael is THE gal to speak to when it comes to setting up your systems to scale, and as someone who helps her clients banish overwhelm, fuel their productivity and streamline their businesses, in this episode she drops so much wisdom related to the kind of systems you need when building your million dollar brand™ .Connect with Rachael on Instagram – https://www.instagram.com/hey.rachaelAnd on her blog – https://www.heyrachael.comWhat next?Grab your free copy of our Create Your Million Dollar Brand Story workbook here!

In this re-release of episode 56, I'm speaking about why your “why” is so important (and how you can use it to foster a deeper sense of connection with your ideal clients). Listen in to learn how to identify your why AND how to express it through your copy and messaging. Plus, learn about what having a shared purpose with your ideal clients and audience means for your business. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this re-release of episode 51, I'm talking about how having a shared set of beliefs with your ideal client actually plays a massive role in fostering a deep connection, building community, and standing you out. But how do you create a shared set of beliefs? By having polarizing messaging. Listen in to learn what it means to be polarising with your messaging and brand identity, how to identify your own polarizing beliefs, and why it's ALWAYS better to be a disruptor shaking up your industry than a sheep following the crowd.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In this episode, I'm speaking with Wellness & Confidence Coach Misty Nobrega about how to have radical self-confidence when building your brand. Misty is an Integrative Nutritionist and Health Coach trained and certified by the Institute for Integrative Nutrition, and she has helped dozens of clients transform their lives by prioritizing wellness and positive body image, and extracting the confident version of themselves that already exists. In a nutshell? She helps powerhouse women get right with their bodies and build unshakable confidence so they can live out their dream lives – so she's definitely THE woman to speak to about how to improve your self-confidence and self-image as an entrepreneur.Connect with Misty on Instagram at https://www.instagram.com/mistynobrega/ and check out her website www.mistynobregacoaching.com

In today's episode, I'm talking about creating your sustainable marketing strategy and why it's so necessary. If you're feeling lost or overwhelmed by your current marketing strategy, and unsure what you should actually be focusing on to see results in your business, then this episode is for you.  Listen in to learn why focusing on a marketing strategy that is effective, sustainable and fully aligned with your goals is the way forward – and how it can help you see better results from your marketing efforts in the process. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. See all the ways we can help you here.

In today's episode, I'm talking about how to turn the features of your offer, product or solution into tangible benefits for your clients and customers. Listen in to learn why this is such a vital aspect of your copy, messaging and marketing, and get an easy explanation of why you always need to be bringing things back around to what your offers actually mean for your ideal clients and customers.What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Looking for our expert help?Get in touch with us at The Copy Atelier to learn how we can help you build your million dollar brand by elevating your messaging, refining your copy and strategizing your marketing. Send us an inquiry form here.

In this episode, I'm speaking with business strategist Melody of Mel Ava Creative about how to sell your zone of genius. Mel has spent over a decade working with some of the biggest names in the business, education and wellness industries helping them develop their programs, increase their sales and optimise their client and customer experiences. She's used to working with multi-million dollar companies and brands so trust me when I say that she KNOWS what she's talking about when it comes to creating million-dollar offers. Connect with Mel via her website: www.melavacreative.com

In today's episode, I'm talking about how to strategize out your marketing without making it overcomplicated. If you're ready to start seeing more results from all your marketing efforts so you can achieve your BIG business (and life) goals, this episode is for you. Tune into this episode of the Building Your Million Dollar Brand™ podcast to hear me talk about:How focusing on your biggest goals and working backwards from them ensures all your marketing efforts take you one step closer to where you want to end up The importance of a sustainable & simple marketing strategy My methods to ensure the time, energy and money you invest into your marketing converts into resultsThe importance of strategizing your marketing in a way that works for YOUWhat next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Want to learn more about strategizing your marketing?Come join us in our 3 month group program, The Brand Messaging & Marketing Elevator, in which I walk you through our Million Dollar Messaging™ framework and teach you how to apply it to your own business.Learn more Apply now here.

In this week's episode I'm talking about how to refine your own copy. If you're struggling to see conversions from your copy and content, and if you want to know what you need to be doing to your copy to get it set up to convert better, this episode is for you. Tune in to this episode of the Building Your Million Dollar Brand™ podcast to hear me talk about: What refining your copy really means, why it's important and how you can apply what Ii share in this episode to your own businessMaking sure your copy is taking your elevated messaging and getting it across to the people that matter - your ideal clients. The importance of research, strategy and creativity if you want your copy to convert A step by step guide of what you need to do to ensure you are speaking to ALL potential ideal clients, at any stage of their journey with your businessListen in to hear all of this and much more. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. Want to learn more about refining your copy?Come join us in our 3 month group program, The Brand Messaging & Marketing Elevator, in which I walk you through our Million Dollar Messaging™ framework and teach you how to apply it to your own business. Learn more here.

In today's episode, I'm talking about how to know when it's time to elevate your messaging. Listen in to hear me talk about why it is important to make sure your messaging  is resonating with your ideal client and how to use data in your business to identify when it is not so you can adjust, improve and elevate it. What next? Get the lowdown and walk-through for how to create your million dollar brand story so you can incorporate it into your messaging, leverage it in your marketing and use it as a foundational aspect of your million dollar brand. Grab your free copy of our Create Your Million Dollar Brand Story workbook here. 

In today's episode, I'm sharing what you can expect from the Building Your Million Dollar Brand™ podcast. You'll hear what led me to do the refresh in the first place, why it is so important to get clear on your mission, and encouragement for giving yourself permission to shift as you grow.Hear me talk about:The importance of understanding what you want to be known for (3:18)What the foundational mission of the podcast is moving forward (6:56)My plan to bring experts on to help teach on the different aspects and strategies of building a million dollar brand (10:44)Building in case study episodes to help you see what is working in real time from a messaging and marketing perspective (14:29)Creating a sense of the community with the podcast so you can feel surrounded by like-minded women (15:54)Grab your spot for the free Create Your Million Dollar Messaging workshop here Leave a us review on iTunes here 

In today's episode, I'm sharing about some really exciting changes coming to the Copy Atelier and the podcast over the next few weeks. You'll hear my journey over the last two years as I've grown into my own voice and uncovering the core mission for TCA. Listen in for encouragement to stop playing small and go all in on your message and shared mission in your business. Hear me talk about:Updates on what's been happening over the last few weeks and what to expect coming up (2:25)Where my passion for teaching and sharing information stems from (8:57)The signature trio for your brand and why messaging is the most foundational piece  (10:34)The biggest reason for rebranding the podcast (13:26)The mission behind the Copy Coach - helping female entrepreneurs build million-dollar brands (16:02)I share my realization about being authentic to my true voice and mission (17:49) The importance of asking yourself why not? (19:24)What the purpose of the podcast is moving forward (21:05)Why you need to be explicit about your mission and how that is integral to running a company (22:14)What does it mean to step into your voice? (23:31)Save your spot for the free Create Your Million Dollar Messaging™ workshop here! 

In this episode, I share the importance of speaking to the desire and the goal that your ideal client has in your copy, messaging and marketing.Hear me talk about:When writing copy, start thinking about the role desire plays (2:36)Why should we remind people of their desires? (8:16)Oftentimes people get bogged down by daily life, your copy reminds them of the things they desire (10:04)The importance of positioning yourself as a thought leader in your industry  (12:26)How to incorporate desire into your copy (13:31)Leading with problem vs. desire all depends on your ideal client (17:56)Marketing and copy is about maximizing your conversions and experimenting (19:30)As business owners we all get tired, but the key is to rest not quit. Take a moment to rely on your support network and reevaluate your next steps (23:00)There's no better way to understanding your clients than to observe yourself and how you buy (25:54)Leading with desire in your copy: what are the questions to ask? (27:07)Apply for cohort 2 of BMME here.

In this episode, I share that when it comes to marketing, it's important to consider the problem, and lead with the problem.Hear me talk about:A crucial aspect of creating copy is delivering the right message (2:03)Basic copywriting formula - PAS (problem, agitation, solution) (4:44)What is conversion copywriting and why does it exist (5:37)In order for your business to succeed, you need to understand the market and you need to create copy and messaging that addresses how things work (8:20)We are motivated to solve a problem because our brains are wired to try and do anything to survive, and this makes us motivated (9:48)Our copy is a literal reminder for people of the problem they have or the challenge or struggle they may be facing  (12:17)When you write copy or consider your brand's message, you have to identify and take into account the problem your ideal client might be facing and find a solution (14:45)Understanding the state of mind your client is in will help you craft copy that reminds them of the problem and how you can address it (17:04)How do we identify the base or underlying problem? (18:08)What are pain points? How do we use pain points in copy as reminders for clients in their daily life (18:53)Ensure that you are actually providing a solution and not manipulating your clients into thinking you have one (21:50)Leading with a problem demonstrates to your clients that you have a way to solve their problem (23:57)Apply for cohort 2 of BMME here.

In this episode, I share why it's important to clarify your story, know how to communicate it, and how to begin crafting your own brand story. Hear me talk about:As a business, your story is the aspect of brand messaging that 95% of people struggle to get clear on and understand how to express it. (5:01)Why it's necessary to have two sets of meshing and multiple ideal clients in order to talk about two different facets of your business. (8:12)The four basic and powerful reasons to take time and clarify your story and learn how to express and share it with your audience and ideal clients. (9:02)Five different elements in a story: character, trigger, a transformation, a lesson and an outcome; and how to develop them for your business' story. (12:21)I share my own brand story and what the journey looked like to evolve into the business I have today. (17:32)How my story underpins my why and questions to ask yourself to begin defining your own brand story. (36:30)

In this episode, I review a core aspect of your brand messaging that makes you stand out from your competition and helps you build authority: The hills you're willing to die on.Hear me talk about:The hills you're willing to die on come down to what it is you want to be known for, which come from your beliefs, your why and your mission. (4:07)What the difference is in brand messaging at the basic level versus hitting big goals in business and reaching more clients. (8:37)Why PR is only a really powerful tool for your business when your angles, messaging, and branding is already figured out. (12:22)How messaging can actively draw in your ideal clients and attract them to be in the same room as you because they want to be on that shared mission with you. (16:26)Questions to ask and reflect on about the way your industry does things and if there are areas you do differently or disagree. (22:06)Several different opportunities for collaboration and community to build out your branding and messaging. (26:02)

In this episode, you'll hear why having a shared mission is so important, how it can help you build community and loyalty with your audience, and the impact it can have on your business overall. The impact of getting to a place where you are confident in the transformation your offer provides and how that can shift you into a whole new level of messaging and marketing. (5:27)Questions to ask yourself to help you stand out, cut through the noise, and position yourself apart from others and connect with your ideal client. (8:43)Why the nine major points of the million dollar messaging framework are necessary to lay the foundational pieces for your marketing and messaging. (12:01)A shared mission allows you to build community and a legion of audience members who have chosen you and will refer you to others. (17:15) An exercise with multiple reflective questions to help you get clearer on your mission statement and elevate it to a shared level. (20:56)How to identify a shared mission you want to invite your audience to join which allows them to become future clients and part of your mission. (26:26)

In this episode,  I discuss why it is so important to be yourself in your business and marketing and how that helps you to stand out and attract the right followers, leads and customers.One of the massive benefits of serving clients or students and how it can help you reflect on what's happening in your own business and ways to improve. (01:20)Why messaging is a foundational piece of how you connect with your audience, convert them into clients and brand yourself. (04:17)A vital piece of branding necessary to make your business work, help it to be scaled and ultimately enjoy it all. (08:20)No one is you and that's your superpower because you are different with unique stories, experiences, thoughts, opinions, and beliefs. (10:31)Different questions to reflect on that help cut through the noise, stand out online, and become a thought leader in your niche. (15:33)Unfiltered thoughts and opinions about the popularity game on Instagram and the mindset to choose when engagement is less than expected. (20:30)

In this episode, you'll hear why building a list and email marketing is crucial to having a successful business and tweaks you can make today to get better click through rates and conversions from your sales emails. How email provides a more effective environment to communicate with your audience when social media becomes too noisy. (3:47)A reminder that the ultimate goal of what we do on social media, running ads, and creating content is to bring people onto our email list to build a deeper connection. (5:18)The difference contexts in our businesses that we should use sales email sequences. (9:50)If you are experiencing a lack of conversions or click throughs in your sales emails then this might be the problem. (13:50)How to set up a segmented email list with multiple opt-ins and when to strategically sell to your audience. (19:07)Why it's important to show up consistently with the same overarching message and what it means to provide value without giving everything away in your content and emails (24:47)The people who will open sales emails are the ones who are primed and ready to solve the problem they know needs solved. (26:45)

In today's episode, I am sharing some behind the scenes of my most recent launch and how it's possible to get great launch results without elaborate sales funnels, email sequences, and social media campaigns. The importance of considering the structure and sustainability of your business model and launch cycles  (3:54)How having a framework can make content creation and all stages of your launch cycles seamless because you always have your core foundation to build upon (6:29)Using your framework to demonstrate your unique approach and to consistently be priming your audience for any offers you launch (9:53)Why you need to have clarity on your offer when launching and have a strategy in place of communicating how to provides a solution and transformation to your ideal client (17:43)The value of testing, tweaking and experimenting with different strategies and what I will do different for my next launch of BMME (21:44)

In today's episode, we are talking about the key to creating copy that converts on webinars, sales pages, Facebooks Ads, and more. You'll hear:Encouragement to take some time today or this week to look at quarter two goals and review how things are going and see if expectations need to be adjusted. (2:30)Strategy to create a roadmap with goal milestones marked so that you don't get caught up with doing a lot of busy work. (4:19)Copy conversion is a common goal for business owners and requires regular review to optimize and analyze it. (6:17) About conversion copywriting and how to look at the data from your conversions and different ways to increase it. (10:34)The messaging used in business dictates the conversion rate and that impacts the tangible success of your business. (12:18)It's not just about the money. It's also about the people you're welcoming into the program to have that transformational experience with you. (16:10)Many business owners don't have the clarity they need to communicate to their ideal clients the transformation of their product. (20:24)Tools to help fix copy issues and increase conversions, increase business revenue, scale your business and make a huge impact on the world. (28:09)

It's time for you to be able to get your messaging to a place where it allows you to expand your reach, build authority, stand out online, cut through the noise, be seen as the go to in your niche.In this episode, you'll hear:Being a thought leader means you're inspiring innovation, you're disrupting the status quo, you're changing up the industry for the better. (3:45)The importance of your messaging and being able to use it to scale your business, and leverage your messaging to see better results from your marketing. (6:31)A solution to the root cause of any problems with seeing results from messaging, content, copy, or marketing. (11:51)Why your unique story is valuable in your industry and niche, even when other business owners share similar opinions to you. (15:46)How to get your messaging to a place where you expand your reach, build authority, stand out online, cut through the noise, serve your clients and make an impact. (22:48)Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.

In this episode you'll hear:The messaging workshop to help you pinpoint the areas of your messaging and marketing that need a little bit of TLC. (1:30)The real problem behind a lack of conversion and connection is that your messaging is not making an impact that underlies everything and the solution to fix it. (5:30)A step by step exercise to elevate your messaging, shape your story, and find your audience. (9:15)How to build know, like and trust with your audience as well as position yourself as an expert in the industry. (15:13)Why it's valuable to have a consistent flow of leads and sales in business through funnels and how to set them up if you don't have them in place. (24:51)Different ways to approach the hiring process in business and take tasks off of your plate and delegate to team members. (45:33)The tool that will get you the results that are going to get you where you're trying to be with your business and your life. (50:36)Our messaging & marketing mastermind BMME kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.

In today's episode, I'm talking about what you need to be doing to build out your marketing ecosystem. Listen in to learn why having a marketing strategy in place is so important AND why it is directly related to the kind of results you will see from your marketing efforts (so it's kind of a big deal). Ready to build out your own marketing ecosystem? We'll be doing this in BMME – our messaging & marketing mastermind BMME that kicks off in June. Learn more and apply to chat with me about it here before applications close on May 17th.

In today's episode, I'm talking about how you can have "hell yes" copy – you know, the kind of copy, messaging and content that means any potential clients who get into a sales conversation with you are inches away from saying "HELL YES" to wanting to work with you. Honestly? We're not here for any other kind. Listen in to learn how you can make sure your copy, content and messaging is designed to get people ready to buy from you. Come to the free messaging workshop I'm hosting Thursday 29th July!

In today's episode, I'm talking about what it truly means to up-level your business and why you should be already thinking about what the "next level" looks like for you. Listen in to learn why I advocate for building a business that supports you and the kind of life you want to have, how I make decisions about where I invest my time, energy and money in my business, AND what you can start doing today to understand what steps you need to take to get from where you are now to where you want to be. Ready to elevate your messaging & up-level your business? Come join BMME!

In today's episode, I'm speaking about how you can (and need to) be building authority with your copy, content, messaging and overall marketing strategy in your business. Listen in to hear what building authority is NOT, and why you already have everything you need in order to show your ideal clients that you are an expert and the person they need to help them. I'm giving you 3 things you can start doing today to showcase and build your authority in your copy, content and messaging that don't rely on arbitrary "evidence" of your value. Learn more about The Brand Messaging & Marketing Elevator – my new mastermind that kicks off in June.

In today's episode, I'm speaking about heart-centered selling. Listen in to hear me talk about why you don't have to resort to hard, pushy or sleazy tactics in order to sell in your business – and why reframing the idea of "selling" might just be the thing you need to do in order to start seeing better results in your business. Plus, you'll hear me talk about how you can use your copy and messaging to help you do this – and to help you show up and serve your ideal clients in a way that actually feels authentic. If you're a heart-centered entrepreneur who feels unaligned with the traditional idea of selling, then this episode is for you! Apply to learn more about The Brand Messaging & Marketing Elevator here

In today's episode, I'm diving into the transformation you provide to your clients. Listen in to learn why you actually really only provide 1 simple transformation with your solution, and how you can ensure that your clients understand how that 1 simple shift is going to change their lives for the better.  Plus, I'm sharing some key tips for how you can ensure that your messaging and copy around your offer adequately express the transformation you provide and the multi-level benefits this leads to so that your ideal clients understand that YOU are the person they need. Ready to learn more about how The Copy Atelier can help you reach your goals? Visit our website to see how we can work together.

In today's episode, I'm speaking about the relationship between the vision you have for your business (i.e. your big-picture goals for your business and brand) and the messaging you put out into the world. Listen in to learn why having a vision is so important, what it means for your messaging and marketing, and how you can leverage your vision and plan to help you see more meaningful results from your marketing. Are you loving what you're learning on The Copy Coach podcast? Leave a review of the podcast by clicking here

In today's episode, I'm talking about streamlining your offers and why this (pretty simple) act can change your business for the better. If you're not currently seeing the results or growth in your business that you want or need to see to keep achieving your goals and scaling to the next level, then it might be because your offers are getting in the way. Listen in to learn why streamlining your offers is important, why you shouldn't be afraid to course-correct or pivot in your business when needed, and what your offers have to do with you becoming a thought leader in your industry. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here and when you're ready for a partner in your business come see how we can help you at The Copy Atelier.

In today's episode, I'm talking about the idea of the marketing trio and why you need to build it out in your business if you want to ensure that everything you're doing and saying in your marketing is actually leading to results. Listen in to learn what the marketing trio is, how you can begin to build yours out, and how you can use it to achieve your goals of building your authority, branding yourself, cutting through the noise, standing out online, and maximising your results, revenue and impact. For more tips & insights, come connect with me on Instagram @ciaragigleux

In today's episode, I'm speaking about the importance of you identifying (and then expressing through your copy, messaging and marketing) your core values. These values are essentially the big beliefs you have around what you do and why you do it. They are the hills you are willing to die on – and they are an integral part of how you can cut through the noise, stand out in your industry and build a brand that has the runway to scale. Next steps? TAKE THE QUIZ to learn which aspects of your messaging need your attention by clicking here or book in for your free consultation call to see how The Copy Atelier can help you get closer to your goal of using your copy and messaging to scale to 7 figures by clicking here!

In today's episode, I'm talking about something that is at the heart of what I do (and why I do it) both here on the podcast and through my copywriting agency, The Copy Atelier: the need for you to have a messaging strategy. Listen in to learn why you need one, what it will enable you to do, and how you can start strategizing your messaging and seeing better results from your marketing in the process. Not sure what's getting in the way of you see better results from your marketing? Take our "What's missing from your messaging?" quiz to find out!

In today's episode, I'm speaking about how you can show the magic wand moment of your offer – and why you need to. Listen in to learn how you can effectively show your ideal client the big transformation your offer is going to bring them and how you will change their life. Plus, I touch upon the idea of vulnerability in marketing and how it can aid in fostering deeper connections with your audience and potential clients. Are you on Clubhouse? I am! Come find me over there @ciaragigleux and don't miss my "Ask a Copywriter" Q&A sessions I run every Thursday at 4pm GMT (11am Eastern). 

In today's episode, I'm talking about voice of customer data – what it is, why you need it and where you can find it. Listen in to learn why making sure your copy, messaging, content and EVERYTHING you say in your marketing is aligned with how your ideal clients think and speak is so important. If you've ever wondered what's getting in the way of your message fully resonating with your ideal clients, then listen to this episode. For more tips & insights, come connect with me on Instagram @ciaragigleux

In today's episode, I'm talking about the BIG job that your funnel has – and how you can make sure it is actually doing that job. Listen in to learn what role each 'touchpoint' in your funnel has (and why they all matter) and why it's key to start from the end and work backwards when strategizing your funnel. Plus, I'm speaking about how you can identify the core message of your funnel and make sure each step leads on to the next. Ready to learn more about how The Copy Atelier can help you reach your goals? Visit our website to see how we can work together.