Digital Hive Podcast

In this episode Emma speaks to Rachel Rennie of Frankly Write.Frankly Write is a Brand + Copy Strategy Studio, created with a team of kind of funny writers. They develop creative brand personalities, incorporate marketing psychology, add data-driven copy strategy, and end it all by creating copy that sticks in your head (and makes sales). Find Frankly WriteWebsite: https://www.franklywrite.co.nzInstagram: https://www.instagram.com/frankly.write/Target Audience Download: https://www.franklywrite.co.nz/target-audience-downloadThe Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiaryFind Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Heather Walpole, the founder of Ewe Ewe Yarns, a boutique yarn company with a colorful rainbow of merino yarns perfect for knitting and crochet. Find Ewe Ewe YarnsWebsite: https://eweewe.com/Instagram: https://www.instagram.com/eweeweyarns/Facebook: https://www.facebook.com/eweeweyarnsPinterest: https://www.pinterest.com/eweeweyarns/_shop/The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiaryFind Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Ayana Campbell Smith  of Millennial Money Guide.Ayana is a debt-free money coach with a passion for helping millennial women and couples get unstuck and become financially empowered so they can ditch debt, save more, and win with money!In August 2019, she launched Millennial Money Guide. Through her email newsletter, Instagram, blog, and money coaching programs, Ayana shares practical tips and money advice to help young adults navigate the sometimes intimidating and often misunderstood world of personal finance.00:00 IntroFind AyanaWebsite: https://millennialmoney.guideInstagram: https://www.instagram.com/millennialmoney.guideFree Budget Guide: https://millennialmoney.guide/free-budget-guide/Profit First by Mike Michalowicz: https://mikemichalowicz.com/profit-first/The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiaryFind Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Kim Dow of Sass Studios and Sass Magazine about marketing her product business. We talk about building readership, creating content for the space you're sharing it in and helping businesses connect better with the audience who will see their advertising. Sass Studios is a boutique branding and creative design studio that specializes in supporting and empowering women-owned businesses by helping them cultivate their visual “voice”.  Sass Magazine is a women's lifestyle and professional publication that celebrates real women, serving up articles on a variety of topics including career, wellness, travel, style, beauty and home, as well as special feature articles. Find Sass MagazineWebsite: https://sassmagazine.com/Instagram: https://www.instagram.com/sassmagazine/Facebook: https://www.facebook.com/sassfrederickPinterest: https://www.pinterest.com/sassmagazine/_created/The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiaryFind Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Ellen Matis of Hello Social Co about the Focus on Local approach to social media.Hello Social Co. is a social media marketing agency based in Pennsylvania. The "Focus on Local Approach" is a process that helps small business owners position their businesses, and the communities they call home, as destinations, and drive overall economic growth in small-town communities.Find Hello Social CoWebsite: https://hellosocialco.com/Instagram: https://www.instagram.com/hellosocialco/Facebook: https://www.facebook.com/hellosocialcoThe Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiaryFind Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Lora DiFranco of Free Period Press about marketing her product business. We talk about planning ahead, gut checks and building the marketing of new product into the calendar. Free Period Press translates the latest research about living well into simple and friendly tools to help you slow down, unplug, and take care. In a world designed to distract us into always wanting more, Free Period Press reminds you to check in with what really matters and to keep a sense of humor along the way.  Find Lora and Free Period PressWebsite: https://www.freeperiodpress.com/Instagram: https://www.instagram.com/freeperiodpress/ The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Erika Neumayer Ehrat of Rare Dirndl about marketing her online store.Erika is a dirndl designer. She started designing dirndls in 2009 when she saw new designs coming out of Germany, but the American companies were still selling the same old styles. She launched Rare Dirndl in 2010, moved into the current appointment only store-front studio location in 2013 and have been growing the team and evolving the brand ever since. Find Erika and Rare DirndlWebsite: https://raredirndl.com/Instagram: https://www.instagram.com/raredirndl/Facebook: https://www.facebook.com/RareDirndl/Pinterest: https://www.pinterest.com/raredirndl/ The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/ The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Colleen Keith about the carbon created by the internet and how to reduce it through better web design.Colleen specializes in sustainable branding and websites for businesses that want to make positive changes and be part of the solution. Her clients have access to design and support services that help them make a difference for their markets and the planet at the same time, so that they too can work towards a kinder, greener world.  Find Colleen KeithWebsite: https://colleenkeith.com/Instagram: https://www.instagram.com/colleenkeithdesign/Facebook: https://www.facebook.com/colleenkeithdesign/LinkedIn: https://www.linkedin.com/in/colleen-keith-08454230/ Resources Mentionedhttps://www.wholegraindigital.com/https://www.thegreenwebfoundation.org/ - host list is herehttps://abookapart.com/products/sustainable-web-designhttps://www.sustainablewebmanifesto.com/https://sustainablewebdesign.org/ The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks about each of your online marketing options so you can better evaluate what is best for your business and what you could try next.  Register to receive the 90 days of content workshophttps://www.honeypotdigital.com/90-days-of-content-planning The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks with Hollie Arnett of Maker & Moxie about marketing her brand strategy and coaching business. We talk about why she decided to change the brand's name recently, communicating the message to the right people and community over competition.Maker & Moxie is on a mission to help creators build their brand, share their work, and own their moxie. Hollie provides coaching, strategy, resources, and events that help creatives find clarity and take action so they can build a business they're proud of and step confidently into their next level. Find Maker & MoxieWebsite: https://www.makerandmoxie.com/Instagram: https://www.instagram.com/makerandmoxie/Twitter: https://twitter.com/makerandmoxiePinterest: https://pinterest.nz/makerandmoxieThe Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks with India Jackson of Flaunt Your Fire about brand values. We talk about defining your values, bringing your business into alignment and being more confident in your content creation. India is the CEO of Flaunt Your Fire and co-founder of Pause on the Play, and works to help entrepreneurs amplify their influence without changing who they are. Her brand visibility agency and podcast now help clients ditch stale marketing, break out of industry molds, and build authority by being themselves.I hope you enjoy listening to this chat about values, authenticity and the humans behind the numbers.  Find India JacksonInstagram: http://www.instagram.com/theindiajacksonLinkedIn: http://www.linkedin.com/in/theindiajackson Find Flaunt Your FireWebsite: https://flauntyourfire.com/Instagram: http://www.instagram.com/flauntyourfirePinterest: https://www.pinterest.com/flauntyourfire/ Find Pause on the PlayWebsite: https://www.pauseontheplay.com/Instagram: https://www.instagram.com/pauseontheplay/ The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/ The Digital Hive Podcast is all about marketing for small businesses. Each episode, Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Michelle Wintersteen of MKW Creative Co about marketing her brand design firm. We talk about documenting as you work, optimizing your time and creating offerings for people who want to follow in your footsteps.Michelle Wintersteen is the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.  Find Michelle and MKW Creative CoWebsite: https://mkwcreative.co/Instagram: https://www.instagram.com/mkwcreative.co/TikTok: https://www.tiktok.com/@mkwcreative.coFacebook: https://www.facebook.com/MKWCreativeCo/Pinterest: https://www.pinterest.nz/mkwcreativeco/_created/ The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/ The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Emily Thompson of Almanac Supply Co and Being Boss all about marketing her online and offline retail business. We talk about all of their online marketing channels, plus word of mouth and print and how they approach experience. Almanac Supply Co is a retail brand that makes and curates products that help people connect with nature.  Find Emily at Almanac Supply CoWebsite: https://almanacsupplyco.com/Instagram: https://instagram.com/almanacsupplycoYouTube: https://www.youtube.com/channel/UCX57qPzu3osgkQDIM7vwMQwPinterest: https://www.pinterest.com/almanacsupplyco Find Emily at Being BossWebsite: https://beingboss.club/Instagram: https://www.instagram.com/beingbossclub/YouTube: https://www.youtube.com/c/beingbossTwitter: https://twitter.com/beingbossclubPinterest: https://www.pinterest.com/beingboss/Join the Being Boss Community: https://bit.ly/3BKfqyz The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/ The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks with Kate Strathmann of Wanderwell about profit, margin and setting standards for yourself and your business to build a better foundation before you start your marketing.  Find Kate StrathmannWebsite: http://wanderwellconsulting.com/Instagram: https://www.instagram.com/_wanderwell_/Twitter: https://twitter.com/_Wanderwell_ The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

In this episode Emma speaks to Gabrielle Blades of Blades Creative Design Studio about visual branding, when to rebrand, and her epic brand relaunch earlier this year. We talk about not skipping a step, alignment, community and celebrating milestones. Blades Creative Design Studio serves as an advocate and designer for creative, lifestyle, and wellness brands, bringing their purpose and potential out into the world. Find Blades Creative Design StudioWebsite: https://www.bladescreative.comInstagram: https://www.instagram.com/blades_creative/Facebook: https://www.facebook.com/BladesCreativeDesignStudio The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiary Find Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/ The Digital Hive Podcast is all about marketing for small businesses. Each episode Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com

Show Notes: https://honeypotdigital.com/digital-hive-podcast/season-2-trailerThe Digital Hive Podcast is returning!In each episode, Emma interviews a business owner about their own marketing, or the marketing niche they're an expert in. We hope this gives you ideas, and frees you up to do the kind of marketing you enjoy, plus teaches you a little about the different approaches and styles of marketing online. After all, you don't know what you don't know. Honey Pot Digital is a marketing studio creating digital marketing for our clients, acting as a remote marketing manager. We also educate those looking to DIY through this podcast, our blog and The Marketing Apiary and offer consulting via our Happy Hour service. If you think you, or someone you know or follow would be a great guest on the podcast, send me a DM on Instagram or fill out this form to be considered: https://www.honeypotdigital.com/podcast-applicationIf you're a business who works with small business and you'd like to advertise on the podcast, email us on podcast@honeypotdigital.com00:00 - We're Back00:43 - Where do you get the most of your website traffic or sales from?01:01 - What is your favourite place on the internet right now?01:40 - What are you looking forward to the most in the next year of business?02:46 - What are you looking forward to the most in the offline world this next year?03:31 - What is the one thing you recommend people do next?The Marketing Apiary: DIY your Marketing with Supporthttps://www.honeypotdigital.com/the-marketing-apiaryFind Honey Pot Digital:Website: https://www.honeypotdigital.com/Instagram: https://www.instagram.com/honeypotdigital/Facebook: https://www.facebook.com/honeypotdigital/LinkedIn: https://www.linkedin.com/in/emma-peacock-11271172/Pinterest: https://www.pinterest.nz/honeypotdigital/_created/

In this week’s episode I’m walking you through how to promote a subscription model product or service, and how this is different to a normal one off purchase, or repeat purchase businesses. Listen to the episode to find out more! Action items this week: * Set up some awareness ads to first gain some reach for your brand * Ask for reviews if you already have people in your subscription * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to promote a physical store or business, which relies on people coming to your location to sell them something. Listen to the episode to find out more! Action items this week: * Choose which ways you’d like to promote your business * Plan dates in your calendar to set up your content and advertising  * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m walking you through how to promote a subscription model product or service, and how this is different to a normal one off purchase, or repeat purchase businesses. Listen to the episode to find out more! Action items this week: * Set up some awareness ads to first gain some reach for your brand * Ask for reviews if you already have people in your subscription * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to translate your branding across all of your platforms. Listen to the episode to find out more! Action items this week: * Choose your angle for each platform, and how they might differ * Plan content for those platforms using some unifying elements * Write a list of new content to make, to show the lifestyle that can be achieved when using your product or service * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to create videos to better engage with your audience and clients. Video, somewhat like podcasts, is slightly more accessible than written content. You can watch one while you eat your breakfast, or brush your teeth, or do something else, easier than say, reading a blog. They don’t have to be completely unique content, as the people who prefer video often won’t read a blog or ebook, but having them as an option widens the number of people who will engage with your content. Listen to the episode to find out more! Action items this week: * Brainstorm what videos you can easily make from your existing content * Write a list of new content to make * Create and schedule your content, or book a date in the calendar to do so * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m walking you through how you should be planning and goal setting for the year. To plan your year, the best place to start is with math, it doesn’t sound fun, but it’s the best way to determine if you can keep running as is, or if you need to step things up a notch or 4 to reach your goals. Listen to the episode to find out more! Action items this week: * Choose your sales goal for the year, and block out any downtime * Break down where you currently get your sales from, set mini goals and reach goals to achieve them * Map out what you will try at first * Set a time to look back and see how you’re tracking, possibly in 1-3 months * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how you can use and benefit from Facebook’s Creator Studio tool. Creator Studio is Facebook’s somewhat new scheduling and monitoring tool, but they’ve also recently added some new features, including scheduling Instagram posts, so I wanted to let you in on it, since there doesn’t seem to be all that much talk about it. It can be used to schedule and analyse posts for both Facebook and Instagram. Listen to the episode to find out more! Action items this week: * Set up Facebook Creator Studio and take a look at your analytics * Try scheduling some posts through the scheduling tool * Ask any questions in the Digital Hive Community Creator Studio https://business.facebook.com/creatorstudio/ Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to submit and manage your sitemap using Google Search Console. Your sitemap is a list of the pages on your website, which search engines and softwares can use to better understand how to navigate your site. It’s essentially a model of your site, but as a list of lines of text. Listen to the episode to find out more! Action items this week: * Set up your Google Search Console properties for http, https, www, and no www variants * Submit your sitemap * Take a look through each of your tabs and see what you can learn * Ask any questions in the Digital Hive Community Google Search Console https://search.google.com/search-console/about Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to encourage and best utilise user generated content, which are the photos, comments and reviews created by your customers and clients. Listen to the episode to find out more! Action items this week: * Set up an email or system where you ask people for reviews and photos * Start to share the photos you do receive which are high quality images * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to sort out your meta content. Meta content is the information you give search engines like Google to summarise the page for crawling, but also to present to people on the search result page. Listen to the episode to find out more! Action items this week: * Create a list of keywords you want to implement across your website * Analyze each page and write or re-write the meta content * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to tell if there is ad competition for your preferred search queries. I also go into how to come up with more keywords, and how to determine top page bids, plus what to do with all this info once you have it in your hands. Listen to the episode to find out more! Action items this week: * Set up a Google Ads account * Run 10 keywords through the Keyword Planner * Compare the monthly searches with the competition level * Remove keywords that don’t match your needs, and group them by ad need * Try your new ads in Google Ads, or create organic content for your website for SEO * Ask any questions in the Digital Hive Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through all of the different things that contribute to and can help with your organic search ranking on search results, particularly on Google, although many of these relate to other search engines including Pinterest and YouTube. Listen to the episode to find out more! Action items this week: * Identify which  options might work for your business * Pick one and implement it, then book time in for next week to test the waters * Ask any questions you have in the Facebook Group Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through cold, medium and hot audiences on your email list and how to best market to them differently. A cold audience is people who you either haven’t sent content to in a while, or haven’t opened your emails in a while, a few months is usually a good guide, depending on how much interest they showed before. A medium audience is those people who have engaged intermittently over time or just recently, or you have sent to infrequently.  Hot Audiences are your most engaged subscribers. You’re sending emails to them frequently, and they open them and click links more often than not. Listen to the episode to find out more! Action items this week: * Identify how much of your audience is cold by creating a segment of your list * Create a re-engagement sequence * Book in time to work on a final query and unsubscribe sequence * Ask any questions you have in the Facebook Group Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through some ways to get back in front of people who abandon a purchase, after showing some interest. One way to get people over the line, is to follow up, but when they only viewed your website and didn’t actually register for your email list or make a past purchase, it gets a little harder, since you don’t always have an email to follow up on. Getting back in front of them through email and advertising is a great way to slowly tick away at this over time. Listen to the episode to find out more! Action items this week: * Decide which avenues you should use to follow up from an abandoned purchase * Book in time to work on all your new content, setting up your emails and/or ads * Ask any questions you have in the Facebook Group Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through search engine optimisation for online stores. Listen to the episode to find out more! Action items this week: * Decide how you can create new content for best SEO * Book in time to work on all your new content * Ask any questions you have in the Facebook Group Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Grab your Google Analytics Guide: https://www.honeypotdigital.com/google-analytics Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through the basics of Google Ads, so you can start to think about whether this is right for you and your business and how you could work this into your marketing strategy. Listen to the episode to find out more! Action items this week: * Decide which types of Google Ads might be right for your business * Pick your conversion tracking * Choose between all the tracking and Google Tag Manager * Decide how you will manage your ads, yourself, delegating or outsourcing * Ask any questions you have in the Digital Hive Podcast Community Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to use email marketing as a service provider. Most of the content we see online about email marketing is for those who sell products, but it’s definitely possible to use it to sell services too. Listen to the episode to find out more! Action items this week: * Decide whether email marketing is right for you, right now * Choose your desired email marketing platform  * Set up one opt in to get people onto your list * Book a day in your calendar this month to create your off-boarding sequence for your clients Try ConvertKit free for 30 days: https://www.honeypotdigital.com/convertkit Get 50% off Flodesk: https://www.honeypotdigital.com/flodesk Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through Pinterest and how to use it to market your content constantly into the future using its features. Pinterest is the one platform where your content appears in people’s feeds for years to come, meaning you can gain thousands of visitors or hundreds of thousands over the next few years for a piece of content you share today. The biggest benefit of Pinterest is that when people save pins direct from your website or share your content throughout Pinterest, your content will be shown to a whole new audience. Pinterest is a social media platform, a digital inspiration board maker, and a search engine rolled into one. It’s based solely around inspiration, so content must be something that users want to "save" and/or click through to read. The content should be inspirational, aspirational, or educational. Listen to the episode to find out more! Action items this week: * Review your content calendar, and see if Pinterest is right for you * Set up an account * Share any content that is ideal for the platform, creating boards as you go * Sign up for our upcoming webinar “Pin with Me” to see if Tailwind can help you use less f your time to manage your Pinterest content. Register for the Pin With Me Webinar: https://www.honeypotdigital.com/pin-with-me-webinar Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through why you should consider outsourcing your digital marketing, plus some things to look out for when you do look into hiring someone. Listen to the episode to find out more! Check out our services page, and book a call with Emma: https://www.honeypotdigital.com/work-with-us Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Review whether you should outsource your social media * Set some goals around what you’d like to outsource and what you’d want to achieve * Check out our services page on our website, and book a call with Emma for an obligation free recommendation of what you should be doing to market your business Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to use email lists to drive sales for your ecommerce site. We cover where to get people on it, marketing emails, abandoned cart emails and tips for the emails themselves and the platform you’ll use. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Try ConvertKit free for 30 days: http://honeypotdigital.com/convertkit Try Flodesk: https://honeypotdigital.com/flodesk Action items this week: * Choose an email marketing platform if you haven’t already * See if you can set up abandoned cart emails * Set up a welcome sequence * Create some templates and send out some emails Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to set up Facebook ads to promote your business, using Facebook Business Manager and the Facebook Pixel. We’ll also cover how to use the Audience options and choosing the perfect ad type. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Set up your Facebook Business Manager Account * Set up the Pixel and Events on your website * Create some Audiences to target to * Brainstorm some ads you may want to run in the future, or now * Ask any questions you have in the Digital Hive Podcast Community Facebook Group Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In this week’s episode I’m talking you through how to create an opt-in to grow your email list, and how to welcome those people in with a welcome sequence to grow your email list and create a trusting community over time. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Brainstorm your list of possible topics * Choose the best option for you * Plan your opt-in, then design it * Add it to your website and promote it in as many ways at possible * Ask any questions you have in the Digital Hive Podcast Community Facebook Group Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

This episode is the last episode in a 3 week miniseries, all about Instagram. This week, I’m going to run through some ways you can use live video and IGTV to create content for your followers. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Create a video for IGTV or go live, and see what kind of response you get * Book a time in your calendar in a week or two to share another video * Join the Digital Hive Podcast Community Facebook Group Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

This episode is the 2nd in a 3 week miniseries, all about Instagram.This week, I’m going to run through some ways you can engage with people on your Instagram stories. This is where a little more raw, behind the scenes content works well, especially since its only up for 24 hours. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Try to post as much as you can to Instagram Stories today, then book in a day in a few days to do it again, on different topics * Book a time in your calendar to look at the stats in a week or two and review whether you have had a positive benefit from each topic * Join the Digital Hive Podcast Community Facebook Group Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

This episode is the first in a 3 week miniseries, all about Instagram. This week, I’m going to take you through some reasonably basic things you can do to improve your bio and your feed posts. These are the things people click through and view before they decide if they are going to follow you or not. Listen to the episode to find out more! Join the free Digital Hive Podcast Community on Facebook and join the 30 Day Instagram Challenge: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Take a look at each of the components of the bio and feed posts discussed in the episode with a critical eye and make changes * Book a time in your calendar to look at the stats in a week or two and review whether you have had a positive benefit from each change * Join the Digital Hive Podcast Community Facebook Group Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In today’s episode we’re talking about all the extra tracking info you can find in Google analytics if you have an online purchase in your sales process.  Listen to the episode to find out more! Get your Google Analytics Cheat Sheet: https://www.honeypotdigital.com/digital-hive-podcast/how-to-deep-dive-into-your-google-analytics Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Make sure you have full eCommerce tracking set up so you can see transactions by dollar * Go through the Google Analytics Cheat Sheet, looking at all of your eCommerce statistics for last month * Note areas for improvement or opportunities * Add time to work on these area in your calendar, or just make the change right now Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In today’s episode we’re talking about how to go through Google Analytics and find out information about how people use your website, so you can find room for improvement and track your progress over time. This episode will be relevant for all websites, and next week we’ll delve into all of the specific things you can do if you sell a product or service online, where people make a payment online. Listen to the episode to find out more! Get your Google Analytics Cheat Sheet: https://www.honeypotdigital.com/digital-hive-podcast/how-to-deep-dive-into-your-google-analytics Join the free Digital Hive Podcast Community on Facebook: https://www.facebook.com/groups/digitalhivepodcastcommunity/ Action items this week: * Go through the Google Analytics Cheat Sheet, looking at all of your statistics for last month * Note areas for improvement or opportunities * Add time to work on these area in your calendar, or just make the change right now Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In today’s episode we’re talking about how to track your digital presence, and we’ll also run you through some free tools you should use as well as a couple of paid ones to add on if you’re getting more serious. The episode is really just scratching the surface of what is out there, talking about your options, but not getting too in depth and nitty gritty, so you shouldn’t get too overwhelmed, but it’s enough for you to understand a bit of it. If you’re just getting started, don’t feel like you need to do everything, just start with one and suck all the insights out of it, then add another into the mix. Listen to the episode to find out more! Here’s links to each of the tools I mentioned: Google Analytics: https://analytics.google.com/analytics/web/ Google Search Console: https://search.google.com/search-console/about Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/ Think with Google’s Test My Site: https://www.thinkwithgoogle.com/feature/testmysite Google Optimize: https://optimize.google.com/optimize/home/ Moz: https://moz.com/ Hotjar: https://www.hotjar.com/ Bitly: https://bitly.com/ Action items this week: * Make sure you have Google Analytics set up on your website * Take a look into any other tools you want to try * Analyze the data to try and spot some room for improvement in areas you can work on * Book in time to make those edits in your calendar Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In today’s episode we’re talking about how you can create your marketing funnel, online. In the last episode we talked about your content marketing and one thing I mentioned was having an opt in which gets people on your email list. Today we’re talking about all of that extra stuff that follows on from the sign up. Listen to the episode to find out more! Action items this week: * Map out your funnels * Create your freebies and opt ins * Draft your follow up sequences and book a time in your schedule to flesh them out Sign up for a free 30 day trial of ConvertKit: www.honeypotdigital.com/convertkit Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In today’s episode we’re talking about your content marketing options, outside of just social media. We break down written, audio and video content, and how you can use them to your benefit outside of social media. Listen to the episode to find out more! Action items this week: * Write a list of possible written, audio and video content you can create for your business * Delegate work on these to your team, or put it into your calendar for working on Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

In today’s episode we’re talking about which social media platforms might be best for your brand or business. There’s only so many hours in the day, so there’s a limit to how many you can do well. And some of the options out there might just not be the right fit for your brand. Today I want to give you a broad overview of each of the big platforms, in the hope that it will help you to decide, whether you could spend time on them, and if you currently are, whether you should really be putting time into them. We also have a quiz for you to take below. Listen to the episode to find out more!

In today’s episode we’re talking about the purpose and uses of your website, and how you can use it to your best benefit.

Your point of difference is essentially the thing you use to set yourself apart from whatever competition there is on the market, whether that is specialising in something, or a particular way you deliver your product or service to your customer. Part of your point of difference might also be who you serve. It might also change over time too. Listen to the episode to find out more! Action items this week: Take a good hard look at yourself and the business and list out your strengths and list out what could be your point of difference Compare this to your competitors to make sure its to the same as the others Add this point of difference into your marketing communications as much as you can Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

Brand building content is the type of content that tells people what your brand story is, what your point of difference is, and the information around your brand, without a link to sell anything, but also no salesy language at all. Sales content is when you’re pitching something and try to convert your people to a sale of some kind. This could also be a like my page pitch, subscribe to my email pitch, or anything like that, which isn’t a direct money exchange, but will ultimately lead to a percentage of conversion. Listen to the episode to find out more and hear about some examples and extra tips! Action items this week: Review your content calendar to make sure you have separate brand building and sales content and that your sales content is all in the right place, possibly meaning it’s not public until the person has showed some interest Check your funnel, making sure you’re capturing people in an ad or email funnel. ConvertKit 30 Day Free Trial: www.honeypotdigital.com/convertkit Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ

Emma explains how she got to where she is today, from studying at uni, through the jobs she’s had, and why she went out on her own. Find us online: www.honeypotdigital.com www.facebook.com/honeypotdigital www.instagram.com/honeypotdigital www.pinterest.com/honeypotdigital www.youtube.com/channel/UCp5zlGMpU59_THpe0XiVrmQ