Podcast appearances and mentions of Chloe Thomas

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's our expert line up: Jay O'Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast. Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more. Full episode notes here: https://ecmp.info/526Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Are you getting ready to sell your business? Ever thought about the digital assets you might be overlooking? Marketing expert Chloe Thomas dug into the critical aspects of getting your business exit-ready. One point that really stood out was the importance of owning your digital assets, like domain names, ad accounts, and website hosting. Chloe reminded us that many businesses forget about these online essentials. Imagine going through due diligence and finding out you don't actually own your crucial online properties. It could be a major red flag for potential buyers, and it's a risk you definitely want to avoid. So, as you handle the complexities of getting your business ready for a sale, take a step back and ensure that you have full ownership and control over your digital assets. It's a small yet crucial detail that could have a big impact on the success of your business sale. Have you ever thought about the ownership of your digital assets when preparing your business for sale? What steps have you taken to ensure that you have full control over these essential components of your business? Watch the episode here:https://succession.plus/uk/podcasts-uk/preparing-your-business-for-sale-the-hidden-importance-of-digital-assets-with-chloe-thomas/ If you would like to learn more about how to start preparing your business, then you can get more information here: It All Begins with Insights. Learn more about your ad choices. Visit megaphone.fm/adchoices

We discuss the complex nature of modern B2B and why it's hard to define, the similarities and differences of B2B strategy circa 2017 and now, Chloe's top B2B guests on her podcast and what others can learn from them and what's exciting and what's scary about B2B in 2024. ………….

Dive into an engaging discussion with Chloe Thomas on Customers Who Click, where she shares her two-decade journey in ecommerce and the art of continuous optimization. Chloe emphasizes the power of a well-curated tech stack and the need for a holistic approach to business improvement. Whether it's marketing strategies, operational policies, or technological enhancements, learn how constant refinement can propel your ecommerce venture forward. This episode is packed with actionable insights, making it an essential listen for ecommerce professionals seeking to elevate their business in a competitive landscape.

Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what's that??! I hear you cry. Well, it's how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. Our guests are: Rachael Jones from Studio Rotate, James Gurd of Digital Juggler and the Re:Platform Podcast, Rachel Tonner from Klevu, Deepak Anand of SHOPLINE, İrem Işık from Storyly, Jodie Guichard of Brightpearl by Sage, And Chris McCarthy-Stott from PushON. Plus! You'll also hear the thoughts of our host Chloe Thomas.  Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. Find all the notes at https://ecmp.info/485Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflipThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Every January, we come up with an episode that serves as your comprehensive guide to achieving success.This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are:Emily Long from Genie Goals,Rosie Bailey from Nibble,Kathleen Sullivan Garman from SullyGarman & Associates,Peter Beckman from Treyd,Anita Kulkarni from SHOPLINE,Dave Smallwood from Super Payments,And Janis Thomas from Look Fabulous Forever.Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more.Access our notes via https://ecmp.info/474Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.Always insightful, in this episode we discuss:The main decision to move from Magento to ShopifyHow do you enhance interaction with B2B customers on Shopify?The four best marketing strategies used by Industry WestWhat is the significance of customer research in decision-making?The surprising role of SMS marketingTime stamps:[08:19] Hoping for the best iteration of the site. [11:52] Encourage the team to understand customers and trade.[13:55] Direct mail with unique promo codes drives results.[18:31] Catalogs are costly, but direct mail is more manageable.[20:50] The Book explores free will and decision-making process.[23:21] Essential analytics and audience targeting.Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/clubFind the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

In the podcast "Maximizing Ecommerce Efficiency and Driving Towards Net Zero: A Discussion with Chloe Thomas," Brent interviews Chloe, a globally recognized expert in eCommerce marketing problem-solving. As the author of several best-selling books, a keynote speaker, advisor, and host of the award-winning podcasts eCommerce MasterPlan and Keep Optimising, Chloe shares insightful perspectives on sustainability, marketing trends, artificial intelligence (AI), and the role of AI in content creation. Chloe passionately emphasizes the importance of small sustainable steps towards eco-friendly practices in the e-commerce ecosystem. Her approach suggests conducting a comprehensive supplier audit to spotlight potential areas for improvement. Besides, she underlines the need for businesses to communicate transparently with customers about their sustainability efforts. Regarding the evolving dynamics of marketing in 2023, Chloe urges businesses to harness a deep understanding of their customers' emotional connections to their brands. Further, she talks about the imperative of staying abreast of changes in platforms like Google Ads, which could potentially impact profitability and sales if overlooked. Concerning AI in content creation, Chloe articulates a vision where AI plays a supportive role rather than replacing human teams. While AI can generate base content, it's crucial to interweave brand identity and align messages with customer expectations using a human touch. Currently, Chloe is focusing on growing her podcasts, finding new partners and sponsors, and planning new initiatives for 2023 to help her audience and sponsors more effectively. She also contributes to in-person and virtual events in the eCommerce space as a speaker and chairperson. As an advisor, Chloe guides eCommerce business owners and marketers on business growth strategies. As a speaker, she frequently participates in premier online marketing events. As a writer, Chloe contributes regularly to the eCommerce and retail press, writes white papers, and has authored five books on eCommerce. Chloe offers assistance in a variety of areas, including guest-speaking on podcasts or virtual summits, providing expert quotes, guesting on her podcasts, or becoming a board-level advisor for your company. Away from her professional pursuits, Chloe has a flair for locating interesting TV shows on Amazon Prime, relishes pancakes and Lubeck marzipan, and enjoys reading works by authors such as Irvine Welsh, Susan Cain, and Chuck Palanuik.

If you're an e-commerce business owner, you know that data is crucial for understanding your customers and making strategic decisions. But what about creativity? Special guest Chloe Thomas is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan Podcast (https://ecommercemasterplan.com/podcast) and the Keep Optimising Podcast. She covers a wide range of topics related to ecommerce, including marketing, sales, customer service, technology, and more through expert guest conversation.In this episode, we explore going back to basics in e-commerce. We also touch on integrated thinking, balancing data and creativity, overstock and inventory management, and video commerce. With changing privacy laws, relying solely on algorithms is no longer effective. Chloe suggests that businesses need to focus on creating compelling content to cut through the noise and competition. She notes that the industry is currently "shockingly bad" at creating videos and suggests that brands should focus on creating for different purposes, such as product explanations, company values, customer demos, and reviews. Balancing data and creativity can help you create compelling content that resonates with your customers and sets you apart from the competition. Chloe also discusses the current economic environment and the importance of sustainability in e-commerce.Join the Live eCommerce private community: https://try.estreamly.com/the-live-ecommerce-community.Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletter.

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Do we need a more radical solution to the overstock problem?Our experts for this session are:Camilla Olson from SavitudeMegan McCann from M1LE LONDONListen now as we discuss the strategic and behavioural changes that are necessary to really change the overstock situation. Prepare to be inspired!This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Is the solution to overstocks in our Returns data?Our experts for this session are:Ronald Dod from RealiftMatt Williams from ReturnalyzeListen now to learn how much value you can get out of your returns data, and how that can help avoid future overstocks.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: Where else can you Sell your Excess Stock without sending it to landfill?Our experts for this session are:Moe Hachem from Sneaker ImpactSimon Payne from Sole ResponsibilityListen now to learn ways to ensure your products don't become rubbish, to maximise your margins, AND to turn that overstock back in to cash - fast.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

In this episode of the eCommerce Explored Podcast, our event host Chloe Thomas is joined by two experts to answer the question: how can you sell your excess stock to your existing customers?Our experts for this session are:Rosie Bailey from NibbleAna Llorente from DooFinderListen now to learn how you can leverage your existing customers and marketing channels to clear that overstock and turn it back into cash.This episode is part of a series of sessions to help you take control of your cashflow, profits, and more - by taking control of your stock.If you sign up to the event right now you can get your hands on:the video version of this episodeat least one more sessionaccess to our “Overstocks Handbook”Do you want to clear your excess stock fast? Do you want to maximise your future margins?Do you want to avoid filling all your marketing channels with discount messages?Then you need to register for our FREE Overstocks event right now: https://ecmp.info/overstock

This episode was recorded unintentionally, 4 years to the day Chloe came out of a coma (I love little God moments like that). Chloe comes on the show to share her medical journey that's spanned 5 years, and is still going as she awaits heart and kidney transplants. Along with sharing her story, she also gives many helpful tips on how to navigate the "business" of the medical world, if you or a loved one may ever be in a similar type of predicament. We discuss doctor neglect, particularly when it comes to Black women, and much more! If you would like to support Chloe and hop on "The Thomas Train", please visit ThomasTrain.Life. --- Support this podcast: https://anchor.fm/allthatpodcast/support

Chloe Thomas, host of 2 of the top eCommerce Podcasts joins us to share her expertise on whether or not marketplaces should play a role in your eCommerce business, and how you can figure out where they fit into the overall strategy. --- Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-jungle/message

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We've been doing these episodes every January since we started – and this year the answers are even more useful and inspiring than normal. This year our guests are… Rytis Lauris from Omnisend, Sue Monhait from Gift Biz Unwrapped, Yoast SEO's Chief Operating Officer Chaya Oosterbroek, BigCommerce's Meghan Stabler, the founder of eCommerce Tech Derric Haynie, Chris Dawson from ChannelX (the rebranded Tamebay), Jessica Totillo Coster from the eCommerce Badassery Podcast, and Kelly Barner from the Dial P for Procurement Podcast. You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to improve your post-purchase activity, ways to boost ROI from your ‘lower cost' channels, some powerful AI tools to deploy in your eCommerce store, how we respond to the cost of living crisis – and so much more.Create a free (or paid) Sendcloud account and get £50 free shipping for listening >> https://ecmp.info/sendcloud Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast Find out more about Treyd at https://www.treyd.io/masterplan Get all the links and resources we mention & join our email list at eCommerceMasterPlan.comLove the show? Chloe would love your feedback - leave a review here: https://ratethispodcast.com/masterplan This podcast uses the following third-party services for analysis: Podsights - https://podsights.com/privacy

Today on Entrepreneur Conundrum our guest is Chloe Thomas about how she helps businesses grow their e commerce brands. Chloe is a best selling author, international speaker and host of both the award winning ecommerce masterclass and Keep Optimizing podcasts. Chloe is one of the top 30 ecommerce influencers in 2021. And her podcasts are regularly included in lists of the top ecommerce and marketing podcasts in the world. Chloe has been in E commerce since 2003. And there's barely a part of the E commerce landscape that she has not gotten involved with. One thing she's always done is solve an E commerce marketing problem. A little about the Keep Optimizing Podcast:If you're looking for ways to improve your marketing results, get more traffic, and convert more customers – you should be listening to Keep Optimising. Each week our host Chloë Thomas (best-selling author of ‘eCommerce Marketing: How to Get Traffic that BUYS to Your Website) interviews experts from around the world to bring you the latest and best advice on how to optimise your marketing.One of the most important things to do when improving your marketing is to focus. If you're constantly jumping from one marketing method to the next it's going to take you forever to make each work for you. To help you focus we're not jumping from one marketing method to the next either. Each month we zero in on one marketing method, giving you a different way to improve it in each episode.A little about the Ecommerce Masterplan Podcast:The aim has never changed – to share inspiring and insightful stories of how other eCommerce business have gone about growing. So every week we interview a different retailer (or occasionally an author or expert) to find out what they've been up to, and get them to share advice that will help you plot a better, faster, route to growth.Our Host Chloe ThomasChloe is the brains behind the show, and has been in eCommerce for nearly 20 years. Initially she worked brand-side for a UK high-street/mail-order/online gift retailer where she totally got the eCommerce bug.In her next post (the kid-in-the-candy-shop-role) she got to introduce eCommerce marketing to a group of mail order brands. Then she took all she'd learnt there and founded a marketing agency that she ran for 9 years and 11 months.The sale of the agency has allowed Chloe to focus full time on helping as many eCommerce brands as possible to make better marketing decisions. Tune in this week to hear all about it from the source!Key Questions:Virginia 00:51Can you give us kind of like a journey about how you became an entrepreneur and where you are today?Virginia 03:54So how do you get in front of those ideal clients?Virginia 05:01So when you're getting sponsors for your podcasts do they cover? What kind of aspects do they cover? Do they just like buy like space for an ad in your show? Or do they? How do you run that aspect of it?Virginia 05:56So what kind of do you have your listeners for your content and stuff? Do you feel like you kind of solve certain themes within your episodes?Virginia 08:33So you've had a pretty interesting journey thus far? What are some of the big goals that you're looking to achieve in the next year or two?Virginia 11:28Why do you think we should focus more on the long term aspects of things, and not necessarily all those quick wins that lots of people tend to focus on?Virginia 14:01So do you have any tips for making goals or setting goals that get us excited?Virginia 16:37So you have your podcast? What else do you do to stand out online?Virginia 20:13What's some of the best advice that you've ever received?Virginia 21:38Yeah, it might be a fun idea, but might not be the best idea. Exactly. So what's the best advice you've ever given?Virginia 26:10Is there anything that you would like to share with us that we haven't talked about yet?Virginia 26:26Where can we go to find out more about you and what you do? HomeeCommerce MasterPlan PodcastOn iTunes:‎eCommerce MasterPlan on Apple PodcastsKeep OptimisingCustomer Persuasion by Chloe ThomasOn iTunes:‎Keep Optimising on Apple Podcasts  Virginia PurnellFunnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336virginia@distinctdigitalmarketing.comwww.distinctdigitalmarketing.comBook a Free Call http://bit.ly/DDMBookACallEC

In this trailer for the third series, host Chloe Thomas runs through the start-up topics covered in each episode and explains what start-up challenges you can learn to overcome as a result. She also reveals the key theme of this new series – business growth. Series three is packed with top tips and free advice so, if you're just starting out on your business journey, this is the podcast for you. Visit https://www.startupdonut.co.uk/podcast (Start Up Donut) and sign up to the https://www.startupdonut.co.uk/newsletter (Donut newsletter )for more free start-up news, advice and special offers to help you save time and money. This series is brought to you thanks to the support of Dell Technologies. Our partnership with Dell means you get top products at special prices and a personalised consultation from a dedicated tech adviser who will get to know the goals of your business. Find out more by emailing the Dell Small Business Associations UK representative at SBAUK@Dell.com.

Well.. not quite! But for our 400th episode, we're squeezing the best advice on how to deal with this hugely frustrating issue. Thanks to our expert guests for their tips on how to minimise the impact of the supply chain crisis on your eCommerce store. Hear tips from: - Ian Hammersley, The Hammersley Brothers - Kelly Barner, Dial P for Procurement Podcast - Martin Heubel, Consulterce - Gavin Warwick, SmartFreight - Sara Arthrell, BrightPearl and Inventory Planner PLUS host Chloe Thomas summarises it all into 7 key action points for you to follow. Get all the links and resources we mention at https://ecommercemasterplan.com/podcast/?utm_source=captivate&utm_medium=episodenotes (eCommerceMasterPlan.com) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

The best e-commerce strategies to drive and maintain growth in today's inflationary environment. A best-selling Author, International Speaker, Podcast Host and one of the Top 30 eCommerce Influencers of 2021 shares her winning insights!

Your customers are out there…somewhere. You just have to give them a path to your door.  The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today's special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or […] The post MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan appeared first on The $100 MBA.

Your customers are out there…somewhere. You just have to give them a path to your door.  The art of creating and converting leads takes practice, experimentation, and (of course) a plan. Today's special guest teacher is an expert at identifying, attracting, and winning over the people who are the best fit for your product or […] The post MBA2083 Guest Teacher – Chloe Thomas – How to Build Your Customer Masterplan appeared first on The $100 MBA.

Connecting with customers is one of the most important aspects for any business. It can be done by understanding their needs, listening to their feedback and providing them with a solution. The idea that we need to connect with our customers is not new. In fact, it has been around since the beginning of time.…

For our 100th episode our host, Chloe Thomas, will be answering YOUR questions. She's picked the 9 biggest questions we've been sent in to give you the answers you need to succeed this year. If there's a question you've been meaning to ask... we bet it's covered in this epic episode. Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

We have a special guest today! We are so excited to be interviewing Chloe! Please send any business inquiries to hello@ciarastockeland.com. To learn more about Ciara and what she offers visit her website here: https://www.theboutiqueworkshop.com. Podcast listeners get a special coupon for $100 OFF enrollment of the Boutiques Workshop membership! If you'd like to take advantage of this one time use offer, click here! To learn more about today's sponsor, Liz Whitehead's Simple Strategies Group, visit https://www.simplestrategiesgroup.com. To learn more about Chloe and all she offers visit here: https://ecommercemasterplan.com

On today's Lunch With Norm, we talk with eCommerce Strategist, Chloe Thomas, about building your customer master plan. In this episode, learn about Chloe's “Customer MasterPlan” model. and find out how it changes the way you approach your growth, strategy, and marketing! We also talk about how you can use it quickly to help you find the gaps in your marketing activity. Chloe is a best-selling Author, International Speaker, and host of both the Award-winning eCommerce MasterPlan AND Keep Optimizing Podcasts. She has been in eCommerce since 2003 and has been named in the Top 30 eCommerce Influencers in 2021 by Scurri. Her podcasts are also regularly included in lists of the top eCommerce & marketing podcasts in the world. This episode is brought to you by Startup Club Startup Club is the largest club on Clubhouse supporting the Startup ecosystem. Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.For More information visit https://Startup.club In this episode, eCommerce strategist, Chloe Thomas is here to talk about building your customer master plan. We unpack this masterplan and how it can change the way you approach your growth, strategy and marketing for your Amazon & eCommerce business. Chloe is a best-selling Author, International Speaker, and host of both the eCommerce MasterPlan AND Keep Optimizing Podcasts. This episode is brought to you by Startup Club.

We have a special guest today! We are so excited to be interviewing Chloe! Please send any business inquiries to hello@ciarastockeland.com. To learn more about Ciara and what she offers visit her website here: https://www.theboutiqueworkshop.com. Podcast listeners get a special coupon for $100 OFF enrollment of the Boutiques Workshop membership! If you'd like to take advantage of this one time use offer, click here! To learn more about today's sponsor, Liz Whitehead's Simple Strategies Group, visit https://www.simplestrategiesgroup.com. To learn more about Chloe and all she offers visit here: https://ecommercemasterplan.com

Brandon Leibowitz got his first SEO job WAY BACK in 2007! Building the SEO power for a new eCommerce site with over 10,000 skus. Soon after that he founded his agency “SEO Optimizers” where they are all about… Getting More Sales From Google Using SEO so you can Stop Spending Money On Ads. In this episode he's chatting with podcast host Chloe Thomas about the latest and best linkbuilding strategy for your eCommerce store - and it's something everyone can do! Get all the links and resources we mention at https://keepoptimising.com/?utm_source=captivate&utm_medium=episodenotes (KeepOptimising.com) Episode sponsored by https://www.klaviyo.com/?utm_source=podcast&utm_medium=referral&utm_campaign=masterplan (Klaviyo) This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast. Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedback you receive. In this episode, Chloe also goes into detail on whether or not she would recommend selling products on Amazon or first working to establish brand identity and why free shipping is the new normal in online shopping and what you need to think about to incorporate into your own business and where she would suggest to start advertising when first launching your online store. Finally, Chloe details the keys to growing a business and where you need to focus your time if you want to be successful when first launching your store. Episode Action Items: To find more information about Chloe, visit https://ecommercemasterplan.com where you can find information on Chloe's books, podcast and summit. ABOUT THE HOST: Andy Splichal, who was recently named to the Best of Los Angeles Awards' Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com). New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.co (https://podcast.makeeachclickcount.co)m.

There's a lot of competition in the eCommerce world, so how you do break through the noise? Chloe Thomas dives into this and so much more in this episode. Be sure to tune in!

Today, I've got Chloe Thomas on the show to talk about the Ecommerce trends you need to know in 2022. Yes, it is possible to sell goods online and be successful, but you need to keep these expert tips in mind that Chloe and I discuss. Chloe and I talk about: Strategies for competing with the big brands and how you can have a real advantage How to focus on your brand story Highlighting what problem you solve for your audience Making your brand look professional The importance of giving your customer a good experience Where to sell your products (website vs. marketplace) How to manage all the jobs that goes into being a successful online seller After talking to Chloe I realized there is a big opportunity today to sell things successfully online. So even if you don't sell any physical goods yet, you want to listen to this episode so you know what the landscape looks like at the moment and how you can jump in in the future. Show Notes: MiloTree Pop-Up App EMAIL CHALLENGE: Set Up a Paid Workshop in 5 Days! MiloTree Easy Payments Ecommerce Master Plan Ecommerce Master Plan Podcast Faire Marketplace Not On The High Street Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes

Back in 2015 Chloe was diagnosed with Multiple Sclerosis. In this episode Chloe walks us through this diagnosis and all the aspects of her chronic illness that have changed and affected her life. She is passionate about spreading awareness and opening the conversation up. Chloe speaks about her pregnancy and the planning and risks that were involved. She explains how shocked she and her medical team were when she had significantly relapsed during her pregnancy and the challenges and struggles that came along with that in such a vulnerable and precious time. We chat about her mental health throughout this process, coping with a pregnancy and chronic illness during the pandemic and lockdowns and he terrifying breast cancer scare when her daughter was just 8 months old. Finally we talk about her hopes for the future, the delicate and difficult decisions they need to make if they wish to grow their family and the risks that are involved for Chloe's health and well-being. Chloe shares what she wants is all to know and understand about this autoimmune disease and how she moves forward while living with MS. You can follow Chloe on the social account below: INSTAGRAM: https://www.instagram.com/nourishing_nora/Helpful resources:MS AUSTRALIA: https://www.ms.org.au/support-services/ms-connect.aspx?gclid=Cj0KCQiA0eOPBhCGARIsAFIwTs52nV_puqUnr6O6d8yJ6qOIUJ5wIip0iCMu94BB4EOT-gH2h7KgngQaAq8qEALw_wcBWORLD MS: https://www.msaustralia.org.au/?gclid=Cj0KCQiA0eOPBhCGARIsAFIwTs7ZMnIgs2JwKCfxvqAahVFiPMtd2YVJdgaH941cOExs_uE3_TfjnYoaAm-pEALw_wcB MS READATHON:https://www.msreadathon.org.au/Thank you for listening if you enjoyed today's episode I would be so grateful if you rate and review the podcast. You can connect with me here: INSTAGRAM: https://www.instagram.com/the.innerviewpodcast/FACEBOOK: https://www.facebook.com/theinnerviewofficialSupport the show

Chloe has over 20 years of experience in the eCommerce space, hosts 2 eCommerce podcasts and is the author of 5 eCommerce books, so it's fair to say that if you're seeking advice on how to grow your eCommerce business, then Chloe's definitely the one to go to.  In this week's episode, we're using Chloe's expertise to guide you through Black Friday 2021.  Too often, retailers offer heavy discounts across their whole site for Black Friday, only for it to result in a massive loss, despite achieving record sales. That's why we're discussing the best way to approach your Black Friday campaigns this year, as well as how to decide whether to even run a campaign at all.  With Black Friday becoming even more crowded year on year, with thousands of brands competing for attention, Chloe gives her advice on making your campaign stand out from the rest. She also advises on what else you can do if you don't want to run discounts, common mistakes retailers keep on making during the Black Friday season, as well as what we can expect for Black Friday 2021. If you're taking part in Black Friday this year, or are still on the fence as to whether to go for it or not, then get listening ASAP!

Chloe Thomas, podcast host and author of eCommerce MasterPlan, talks about setting up your eCommerce master plan. It all starts with a focus on really getting to know your customers. From there you know what they want and how to attract others like them. Today, Chloe discusses how to optimize for all the right things in eCommerce. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Chloe Thomas, podcast host and author of eCommerce MasterPlan, explains how you can set up your eCommerce master plan. eCommerce hasn't really changed over the years but it's easier to get into. So how can you stand out in a highly competitive marketplace like this? Today, Chloe talks about how to build out your eCommerce customer master plan. Show NotesConnect With:Chloe Thomas: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Meet Chloe Thomas, founder and creative director of Chloe Creative Studio - a Showit, Shopify and WordPress web designer and developer focusing on serving those in the health and wellness space. Chloe aims to build websites with the functionality and stunning designs you need to stop blending in with competitors. She is a Jesus-follower, chocolate chip cookie and coffee lover and the sweetest soul you'll ever meet! This episode is all about finding your niche and the power of getting super specific! Chloe has an incredible success story through finding her niche and we can't wait for you to learn from her! SHOW NOTES Don't forget to hit subscribe so you never miss an episode! Add your rating and review HERE! Thanks for listening!!

Our latest podcast interview is with the wonderful Chloe Thomas from eCommerce MasterPlan. Chloe runs a successful eCommerce Podcast as well as being a writer of several books and a speaker.We talked about:Tell us about what you do?How did you get started?How do you describe yourself – a writer, podcaster, eCommerce nerd?You work with a number of channels e.g. podcast, books etc. Which gets the best engagement?Which do you enjoy most?How long do you think it requires to get traction with a podcast/training business?What has inspired you recently?If you have time, I recommend checking out the eCommerce MasterPlan podcast and her other podcast Keep OptimisingChloe was talking to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms. --- Send in a voice message: https://podcasters.spotify.com/pod/show/ecommerce-odyssey-podcast/message

Matt sits down with Chloë Thomas in this week's mentorship session exclusive to SMERocketFuel.comIn the last year, eCommerce has been growing exponentially with businesses finding untapped marketplaces online. Chloë Thomas is an eCommerce expert and has written numerous books on the subject, listen to the full episode right now on SMERocketFuel.com.It's FREE to join – https://www.smerocketfuel.comWith SMERocketFuel.com you can access new markets, fund your small business, and connect with other business owners from around the world.

In this episode, I'm talking all the random things from updates about my Nespresso purchase, to #WFH life, to my Instagram insights from posting Reels. If you're just talking a walk and want someone to chat with, tune into this episode!

In this episode, Rick was a guest on Chloe Thomas's show: Keep Optimising. The topic of discussion is how to revive your existing affiliate account. Rick shares tips on how to begin reviving an affiliate program and everything needed to make it successful. 

Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It's the key to long term profitability.   Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.   Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or  best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.    Connect with Chloe Thomas Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Join the podcasters community HERE. Produced by Pikkal & Co - Award-Winning Podcast Agency. Chloe Thomas, host of eCommerce MasterPlan Podcast &‬ Keep Optimising‬ joins Bharath in today's Magic Mic. Tune in as Chloe shares how she promotes her podcasts via ads, why she does not get everyone on her show as a guest and why tracking on how her listeners convert would be helpful not only for her but podcasters globally.

The global landscape of retail has changed since the onset of the pandemic in 2020 with brick and mortar brands taking a backseat due to increasing health and safety concerns. Thus, the spotlight has fallen on eCommerce brands globally as customers have been forced to migrate to buying online. To ensure customers are satisfied with their product offerings, brands are delivering personalized user experiences with a focus on effective customer engagement and retention. In this series of three episodes, we interact with global eCommerce experts and thought-leaders to get their insights into the biggest eCommerce personalization trends taking shape in 2021 and beyond. In the second episode, our host, Tim Moran and Chloe Thomas, author, keynote speaker and host of eCommerce MasterPlan podcast, unravel insights on how pure-play eCommerce and DTC e-commerce brands can unlock new waves of user growth, conversion, and retention through the power of personalized CX at scale. Chloe shares insights on: Her journey in the eCommerce space and what her current focus is The three major challenges that eCommerce brands are combating in terms of customer acquisition, engagement and retention How brands are leveraging the power of personalization to drive higher platform stickiness, loyalty, and revenue growth The three key areas where eCommerce brands need to focus on to increase AOV and long-term CLTV The biggest e-commerce personalization trends that we can expect to see in 2021 and beyond Interesting trends apart from personalization that are taking the industry by storm Tune in to understand how eCommerce brands are using various marketing technologies to build effective long-lasting customer relationships.

Welcome to the e commerce podcast with Matt Edmundson, a show that brings you regular interviews, tips and tools for building your business online.   In this episode, host Matt Edmundson, talks to four returning guests to understand how we can ready our eCommerce websites for Christmas 2020. The episode is jam packed with practical tips and helpful nuggets of information.    Featuring on the show we have:   Shopify expert, Elle McCann.   Elle previously featured on Ep 33 and you can connect with her at: Website - www.curiousthemes.com   Globally recognised eCommerce marketing problem solver, Chloe Thomas.   Chloe previously featured on Ep 20 and Ep 38 and you can connect with her at: Website (and new podcast) - https://keepoptimising.com   Digital marketing and eCommerce expert, Joanna Steele. Joanna previously featured on Ep 29 and you can connect with her at: LinkedIn - www.linkedin.com/in/misssteele/                                                                                      Website - www.dimaxdigital.com                                                                                                   Instagram - @joanna.diana.steele                                                                                                       Twitter - @misssteele   Owner and formulator at UXB a natural skincare company, Simon Driscoll Simon previously featured on a Coaching Call and you can connect with him at:                          Website - uxbskincare.com   Show Links The eCommerce Podcast eCommerce Masterclass Keep Optimising Marketing Podcast Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year.    However, it's certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared.    Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic.  .   Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.   Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.    Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.    Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.        Connect with Chloe Thomas   Website (and new podcast) https://keepoptimising.com        Links   About us pages that are good at storytelling https://www.farmtoysonline.co.uk/pages/about https://www.jerseybeautycompany.co.uk/about-us https://moscowcopper.com/pages/our-story   Welcome campaigns https://www.snakehive.co.uk/ https://www.projectrepat.com/   Post purchase https://www.paper-republic.eu/     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.

Chloe Thomas' latest book, How to get traffic that buys to your website, addresses the struggle people have with driving traffic that buys to their website. Chloë Thomas is a globally recognised eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast. She helps her clients maximise their marketing performance.   Formula for eCommerce Success The book, How to get traffic that buys to your website, is based on the formula: Traffic x  average order value x conversion rate = sales  If you want to increase your sales, you have to improve your traffic, your average order value or your conversion rate. These are the only three ways you can do it. Traffic is the most powerful of the three components because it affects both the AOV and the conversion rate. There is only so far you can push an average order value and conversion rate but there are endless ways in which you can push traffic. However, driving a lot of traffic is far from enough. It has to be driving the right traffic. The traffic that actually wants to buy.    Traffic Optimisation is the most important skill for eCommerce growth  Traffic optimisation is critical to ensure that the money and time you are spending on driving traffic to your website is traffic that is buying.  The process of optimisation is looking at each source from which your traffic is stemming from and constantly tweaking it to make it better. In essence you want to bring more traffic that buys for less cost to your business.  To be successful in eCommerce you have to, at the very least, understand optimisation as a skill set. If you're making decisions on how money and time are spent in your business you need to understand the skill sets you will need in the people that you employ.   Three core marketing methods 1. SEO (Search Engine Optimisation) People tend to ignore SEO because it is more of a slow burn and it can take months for results to show. Instead they focus on ads or emails that will bring immediate results.  There are three parts to SEO Be relevant and get the right keywords in the right places on your website Be in the index by allowing google into your site so that it knows you exist Be important by constantly building links to your website In essence, SEO is of value to your business if it is going to drive traffic that buys to your website. For those who want to start doing SEO, the good news is that the SEO community is very good at sharing and updating each other. In doing so they offer a whole host of free information online. Here's a few pointers to get you started: Google search console is a must for anyone wanting to start doing SEO. This is where you submit your sitemap to be in the index. Consider it also your way of talking to Google about what's happening on your website. Google search console gives you stats which can be integrated into your google analytics for more stats.  Moz.com are geniuses in the space of SEO. They have some really nice free tools that you can use to check things like domain authority, which is an estimation of how important Google thinks another website is.  SEM Rush has a suite of really useful tools that will check rankings.   2. Search Engine Advertising Search engine advertising tends to deliver faster results than SEO.   Once you know your profit target (this usually comes down to your return on advertising spend (ROAS) or your cost per acquisition (CPA) the two main numbers for businesses to focus on are: money spent and money earned. To get the most out of Google ads, whether you're doing Google shopping campaigns or you're doing keyword advertising, the more focused you can make your activity, the better it generally performs.  It's best to start small and then use the data to build out.   3. Email marketing Email marketing is a lot more work than it used to be. The days of batch and blast are largely over but to keep emailing marketing working for you, you need to find the right strategy.  Be clever with your data and look after your customers by sending them valuable information and quality messages.Use this as a way to build a relationship with the customers.  An email marketing strategy that takes into account what you're trying to build and what messaging you want to use and who you want to send emails to will go a long way to growing your business. It's a lot more work than it used to be but the good thing is once you build those automations into your email marketing strategy then they deliver for you.    Evidently driving traffic that actually buys from your website is absolutely critical for the success of your business. If you are struggling with knowing how to drive traffic that buys to your website, listen to the podcast or pick up Chloe's book.    Links Matt Edmundson Kurious Digital How to Get Traffic That Buys to Your Website Apple Podcasts Stitcher Spotify  

As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them. In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including: • How to determine if B2B online sales is right for your company • When should a B2B company consider selling D2C? • Managing your team through a transition to online service and selling • Email marketing strategies that appeal to both B2B and B2C • Customer service department considerations through these changes • Common mistakes companies make with moving from B2B to D2C – and how to avoid them To contact Chloe or learn more about Ecommerce Masterplan: @chloe_ecmp | @eComMasterPlan | www.EcommerceMasterplan.com Be sure to follow Greg @WhatsGregDoing

In a new era of B2B buyers shifting towards eCommerce and online buying trends, we ask the question, “How can sales professionals and retailers be competitive?” To answer this question and help us understand the B2B shift to eCommerce, we sat down with Chloe Thomas, founder of eCommerce MasterPlan.

  Its my great pleasure this week to welcome Chloe Thomas to the Online Courses Insider Show. Chloe is an ecommerce expert and author of the newly published book, Customer Manipulation. Chloe provides a framework to help you to understand where you need to focus your market efforts to have the most impact on your ecommerce business.   This Week's Guest: Chloe Thomas     In this Episode you will discover:   Who is Chloe Thomas What is Customer Manipulation and why do it How Chloe described her book – imagining she was drunk What is meant by Manipulation How to understand the Customer Masterplan Model Why you should be doing right now in your business The Six Circles, Five Arrows and Five Stages of the Model What is meant by the “customer conversation” How to attract the right visitors How to understand the three types of marketing Shine a Light Activities – make the world aware that you exist Target Customer Tactics Get Found Tactics – really focused on targeting customers The importance of classifying your marketing How to turn Visitors into Enquirers The importance of strategy in building trust How to get that email sign up How to turn Enquirers into First Time Buyers Turning your Buyers into Repeat Buyers Why its important to get the second purchase ASAP Why upsells and downsells might not work How to decide where to start How to follow Chloe's recommendation on where to start with your business   You can find out more about Chloe and Customer Manipulation   https://ecommercemasterplan.com   http://customermanipulation.com