Podcasts about Crum

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Best podcasts about Crum

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Latest podcast episodes about Crum

Nudge
Can balsamic vinegar make beer better?

Nudge

Play Episode Listen Later Jul 20, 2026 28:35


In 2007, two Harvard researchers added a splash of balsamic vinegar to beer.  When drinkers knew the beer contained vinegar, they hated it.  But when the researchers told them “this is our MIT brew," the majority loved it.  The study reveals the secrets behind marketing.  On today's episode of Nudge with award-winning science writer David Robson, we explain how good marketing can shape our perception.  Link to the bonus episode: ⁠https://nudge.kit.com/86d3e39845⁠  Become an FSB member: https://get.fsb.org.uk/nudge/ Read the Expectation Effect: https://amzn.to/4dvkb3s  David's website: https://davidrobson.me/  David's Substack: https://davidarobson.substack.com/  ---  Today's sources:  Amar, M., Ariely, D., Bar-Hillel, M., Carmon, Z., & Ofir, C. (2011). Brand names act like marketing placebos. Hebrew University of Jerusalem. Clark, A. (2016). Surfing uncertainty: Prediction, action, and the embodied mind. Oxford University Press. Crum, A. J., & Langer, E. J. (2007). Mind-set matters: Exercise and the placebo effect. Psychological Science, 18(2), 165–171. Faasse, K., Martin, L.R., Grey, A., Gamble, G., and Petrie, K.J. (2016). Impact of brand or generic labeling on medication effectiveness and side effects. Health Psychology, 35(2), 187. Grabenhorst, F., Rolls, E. T., & Bilderbeck, A. (2008). How cognition modulates affective responses to taste and flavor: Top-down influences on the orbitofrontal and pregenual cingulate cortices. Cerebral Cortex, 18(7), 1549–1559. Lee, L., Frederick, S., & Ariely, D. (2006). Try it, you'll like it: The influence of expectation, consumption, and revelation on preferences for beer. Psychological Science, 17(12), 1054–1058. Lidstone, S. C., Schulzer, M., Dinelle, K., Mak, E., Sossi, V., Ruth, T. J., & Stoessl, A. J. (2010). Effects of expectation on placebo-induced dopamine release in Parkinson disease. Archives of General Psychiatry, 67(8), 857–865. Plassmann, H., O'Doherty, J., Shiv, B., & Rangel, A. (2008). Marketing actions can modulate neural representations of experienced pleasantness. Proceedings of the National Academy of Sciences, 105(3), 1050–1054. Quattrone, A., Barbagallo, G., Cerasa, A., & Stoessl, A. J. (2018). Neurobiology of placebo effect in Parkinson's disease: What we have learned and where we are going. Movement Disorders, 33(8), 1213–1227. Robson, D. (2022). The expectation effect: How your mindset can transform your life. Canongate. Spence, C., & Piqueras-Fiszman, B. (2014). The perfect meal: The multisensory science of food and dining. John Wiley & Sons.

Across The Cowboys
Cowboys Crystal Ball: Weeks 1 - 4 Preview and Analysis

Across The Cowboys

Play Episode Listen Later Jul 16, 2026 98:50


The Cowboys Crystal Ball is back for Season 6

St. Paul Union Church
A Harmony of Matthew 14.24-33; Mar k 6.47-52; John 6.16-21 by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Jul 12, 2026 34:05


Matthew 14.24-33 Mark 6.47-52John 6.16-21

Great Women In Fraud
Melissa Jones OSINT Millenial

Great Women In Fraud

Play Episode Listen Later Jul 7, 2026 35:53


Guest: Melissa Jones, SIU Investigator at Crum & Forster ("OSINT Millennial")Host Kelly Paxton sits down with Melissa Jones — insurance fraud investigator, OSINT trainer, and self-described "OSINT Millennial" — for a wide-ranging conversation about building a career in Special Investigations, the art of digital digging, and why connection (both online and on the ball hockey rink) drives everything Melissa does.Episode HighlightsFraudster Dinner Date Melissa kicks things off with an unexpected pick: convicted FBI spy Robert Hanssen, someone she studied in her criminal justice master's program. Kelly counters with the usual suspects (Charles Ponzi, Elizabeth Holmes) but appreciates the espionage angle.Who Steals More — Men or Women? A detour into gender and fraud data, including a striking stat Kelly cites from a colleague's fire department embezzlement research: women make up only about 3% of fire department staff but account for roughly 28% of thefts. Melissa admits her own SIU team doesn't currently track gender breakdowns — but wants to start.From Direct Bill Clerk to SIU Investigator Melissa traces her 12-year (and counting) career at Crum & Forster: a psychology degree from Ramapo College, an entry-level insurance ops job in 2014, a move into policy operations, and a leap into the Special Investigations Unit as an analyst in 2017 after spotting an internal job posting. She was promoted to investigator in 2022 and now works alongside a nationwide SIU team of 15–16 people.Why Insurers Have the Data Advantage Kelly and Melissa talk shop on how much visibility insurance companies have into patterns of behavior — from claims data to spending anomalies — and how that data gets put to work across property/casualty, auto, workers' comp, and even pet insurance claims.Building the "OSINT Millennial" Brand Melissa describes how she got into public speaking after approaching fellow investigator Joe Stevenson at a conference in Hersheypark in 2019, which led to her first joint presentation. She's since built her own social-media-investigations talks under the "OSINT Millennial" tagline, using only publicly available content (never her active casework) to teach audiences — including a recent stop in Leominster, MA that packed the room.Industry ShoutoutsOsmosisCon and Cynthia Hetherington — Melissa has FOMO for missing this year's conference and hopes to attend next year.Ritu Gill and other women in the OSINT/investigations space Melissa admires and reshares often.Christina Fiscella— noted for her work on gray-collar crime and elder fraud cases.Hank Asher/"Hank Venice" (as referenced in the episode) and Brian from Diligentia Group — mentors and friends from the investigations conference circuit.Age, Assumptions, and Social Media Investigations A deep dive into why investigators shouldn't assume older subjects are "off the grid" — and why understanding how each platform works (not just whether someone uses it) is the real skill in OSINT investigations.Fraud in Pop Culture Melissa's take: reality TV like Survivor is basically fraud and manipulation for sport. Kelly recommends checking out a Hacks episode (Season 5) with a surprisingly relevant survivor-style storyline.Investigative Philosophy: "Dig" and "Trust but Triangulate" Both hosts bond over shared investigator vocabulary — the instinct to "dig," and Kelly's own mantra, "trust but triangulate," as a more generous alternative to "trust but verify."Ball Hockey — More Than a Hobby Melissa opens up about her ball hockey career, playing internationally (including in the Dominican Republic) and around the U.S. (Nashville, Buffalo, Vegas), plus a women's league in South Jersey. She credits the sport with building a diverse, tight-knit community — and even a professional networking connection with a teammate who works in arson investigation.NJSIA Shoutout Melissa is a board member and incoming Vice President of the New Jersey Special Investigators Association (NJSIA), which is gearing up for its 35th annual conference and networking seminar in Atlantic City this year. All are welcome to attend.https://www.linkedin.com/in/melissajones33/https://www.instagram.com/osintmillennial/https://www.youtube.com/watch?v=g6P0m2KpUWA

Deez Lug Nutz
Neil Meredith, Annabeth Barnes & Jake Crum

Deez Lug Nutz

Play Episode Listen Later Jun 30, 2026 141:22


Episode 193 is on the scene and we welcome Annabeth Barnes & Jake Crum to the podcast. Annabeth is coming off of a win at Hickory Motor Speedway in the Carolina Crate Modified Division while Jake is the latest winner on the SMART Modified Tour. Neil Meredith took home the $10,000 winners purse at Anderson Motor Speedway on Saturday by winning the IHRA Stock Car Series Late Model Sportsman race. We asked him about where this win ranks amongst his all time accomplishments, talk about his time in the sport, where he got his start, being on the road selling concession food for fairs and concerts and which item is his customer's go-to at the moment.We take a deep dive into the first race of the Virginia Triple Crown at South Boston which saw Kaden Honeycutt claim another win at the track. We discuss all the storylines coming out of the event and who may have the early upper hand for the Triple Crown. The SMART Modified Tour returns to action at Caraway Speedway on Saturday and we have your preview of the event right here!Other topics include STAR Super Stock racing from Hickory, IHRA Stock Car Series racing from Anderson, Shane Van Gisbergen's record tying Cup Series win at Sonoma Raceway, Dubs, Short Track Spotlight  and more this week on DLN!Special Thanks to our sponsors!ALARS Inc.Hash & Son Enterprises LLC

Rock N Roll Pantheon
Only Three Lads: Top 5 Album 1-2 Punches with Ben Crum from Great Lakes

Rock N Roll Pantheon

Play Episode Listen Later Jun 23, 2026 96:58


BIFF! This week, we're focusing on Album 1-2 punches...that is, albums where the first two songs knock you out. BANG! Our Third Lad is Ben Crum from long-running Elephant 6 band Great Lakes. POW! More than 25 years and eight records on from Great Lakes' classic debut, Ben Crum returns with a fantastic new Great Lakes album, Don't Swim Too Close (HHBTM Records). The immediately accessible record draws from classic rock tradition, echoing both the Americana spirit of The Band and Neil Young and the proto-indie rock of Television and the Velvet Underground. Crum's dry humor bubbles up throughout, tempering heavy, earnest moments with wit. WHAMMO! This is very likely to be the only music podcast you listen to today that incorporates both boxing and Scuffy the Tugboat references. KO!! Thanks for Mike Turner from HHBTM Records for the introduction and coordination. Learn more about your ad choices. Visit megaphone.fm/adchoices

Pauly On The Pod
Filming Skateboarding And Building Local Culture: Beau Crum

Pauly On The Pod

Play Episode Listen Later Jun 23, 2026 87:40 Transcription Available


A lot of skate scenes have legends on boards, but the real backbone is the person behind the camera who keeps the receipts. We're sitting with Jacksonville's own Bo Crum to talk about how North Florida skateboarding got documented from the early days at Kona Skate Park to the era of shoebox archives, shoulder-cam lines, and footage that still shapes how people remember the culture. Bo walks us through his origin story, moving from Tennessee to Jacksonville, learning transition, and linking up with skaters who became pillars of the region. From there we get into what it actually takes to film skateboarding when nobody's doing it yet: earning trust, stacking tapes, and capturing moments that don't feel historic until years later. We also talk about his new documentary series, Reflections, starting with Jamie “Fish” Alcorn, whose path from Kona local to custom motorcycle builder is the kind of story that only makes sense when you see the full arc. We don't dodge the harder stuff either. We dig into what “fair competition” could mean as skate contests and sports in general try to balance inclusion with divisions, and we talk about why women's skateboarding grows fastest when the environment feels truly welcoming. Add in Kona memories, injuries, vert ramp reality checks, and travel stories from the skate media world, and you've got a conversation that feels like a real snapshot of skateboarding as a lifetime culture. If you connect with this one, subscribe, share it with a friend who loves skate videos, and leave a review so more people can find these North Florida skateboarding stories.

St. Paul Union Church
A Desperate Father and A Challenge of Faith by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Jun 23, 2026 38:47


John 4.46 - 4.54

Lawyer Up! Podcast
130. How did DEI get such a bad rap?

Lawyer Up! Podcast

Play Episode Listen Later Jun 17, 2026 51:04


How did the phrase, “diversity, equity and inclusion”—DEI—which sounds like a positive thing, get such a bad rap? The answer lies in how the concept has often been introduced. Our guest, Dr. Melissa Crum, explains that most people aren't reacting to the actual idea of DEI; they're reacting to how the idea was introduced. Instead of hearing, “Let's look at systems that create problems,” people hear, “Oh, I'm the problem?!” And once that happens, people shut down.Dr. Crum helps people separate themselves as individuals from the systems they live in. She's not telling her listeners they're bad people. She tells them there are larger patterns in which we all operate. When people hear that distinction, meaningful conversation happens. Dr. Crum reflects on power in everyday moments. Even something as simple as how you talk to server in a restaurant can reflect a power dynamic. It's about being aware that not everyone you deal with has the same ability, or relative power, to respond or push back in those moments.Context matters. A word or phrase that feels harmless—or even friendly—to one person might carry a completely different meaning for someone else based on their experiences. Instead of assuming everyone hears things the same way, Dr. Crum encourages us to be a little more curious and flexible in how we communicate.Promoting inclusion doesn't come with one training session. This is a marathon, not a sprint. You can't expect people to completely rethink years—or decades—of assumptions in a couple hours. That's part of why some of those past trainings backfired. People were overwhelmed, and nothing really stuck.Promoting DEI means examining how an organization actually functions. Just saying, “We value inclusion,” does nothing, but defining what inclusion means in real situations—like hiring, promotions, meetings, decision-making—brings meaningful change. And what does a business get in return? Employees who feel valued are engaged in their work. Turnover decreases, and productivity increases. DEI is good for business.

The Michael Dukes Show
Monday 6/8/26 | AKLNG Headlines | Candidate Adam Crum

The Michael Dukes Show

Play Episode Listen Later Jun 8, 2026 119:01


Today we'll spend hour one going over all the headlines from the weekend, including some surprising candor from the AKLEG over what's really holding up the gasline. Then in hour two we'll talk to gubernatorial candidate Adam Crum.

JICF Sunday Sermons
An Unexpected Kindness \\ 2 Samuel 9:1-13 \\ Jackson Crum

JICF Sunday Sermons

Play Episode Listen Later Jun 8, 2026 47:04


Every follower of Jesus has experienced and expected kindness from God. It is an underserved kindness.We are to extend a kindness toward others as we have received kindness from God (2 Samuel 9:1-13). It may be an underserved kindness.Who do you and I need to extend a kindness to in our lives?

Deez Lug Nutz
Landon Pembelton Sweeps, Jake Crum Rises & Connor Hall Wins at Langley

Deez Lug Nutz

Play Episode Listen Later Jun 2, 2026 129:12


Episode 189 is on the scene and we review the Kenny Minter Classic SMART Modified Tour race from Franklin County Speedway. The Dark Knight came out on top in front of the huge crowd in Callaway, Virginia. Jake Crum passed Brandon Ward in the race's second half and ended up getting the win and grabbing the SMARTY trophy for the first time in his career. Hear from Crum and Ward themselves after the race as they give DLN exclusive comments. Connor Hall returned to his hometown track at Langley Speedway on Saturday for his first CARS Tour start of 2026. He made it a big one as he claimed the win on Saturday which was his third win in a tour race at the speedway. We discuss the event at Langley in full detail.Landon Pembelton swept the Hitachi Late Model division races at South Boston on Saturday. He calls into the show this week fresh from his golf game. He reveals if he should stick to racing instead of chasing the little white ball. We also discuss the streak he is on and what has been the reason for the uptick in his program over the last three races. He also talks about him and Peyton Sellers budding rivalry and more.We breakdown all the action from South Boston, Franklin County, Pulaski County Motorsports Park and the Whelen Modified Tour event from Riverhead.You want Dubs? We got them as we discuss some of the other short track winners from around the region and get you geared up for what's coming up this weekend in short track spotlight.Denny Hamlin jumped the initial start at Nashville on Sunday and would face a long night coming back from this if he were to win. He ended up winning a thriller over his teammates Christopher Bell and Chase Briscoe to take his second win of the season. We discuss the weekend in full in Music City and get you geared up for Michigan.All of this and much more on another episode of DLNSpecial Thanks to our sponsorsALARS Inc. Agent Tyler Hash: Virginia Farm Bureau 

Was It Chance?
#113 - Tiffany Crum: This Story Might Save Your Life: A Podcast Episode

Was It Chance?

Play Episode Listen Later May 27, 2026 79:26


Author Tiffany Crum joins Alan and Heather to talk about the twenty-year journey behind her breakout debut novel, This Story Might Save Your Life. From growing up on a dairy farm next to a maximum-security prison to working in the film industry, getting fired from Warner Bros. after accidentally insulting her boss over company chat, and writing multiple novels that never sold, Tiffany opens up about the long road to becoming a published author and eventual New York Times bestseller. The conversation dives into the persistence required to survive the publishing industry, how motherhood reshaped Tiffany's priorities, and why she finally gave herself permission to write the book she actually wanted to read: a genre-bending thriller and love story inspired in part by true crime podcasts like My Favorite Murder. She also shares the emotional story of her son writing a college essay about watching her chase her dreams for nearly two decades and how that became one of the proudest moments of her life. Plus, Tiffany breaks down her unusual writing process of drafting entire scenes through voice memos while walking her dogs, the collaborative process behind creating the audiobook with narrators Julia Whelan and Sean Patrick Hopkins, and the surreal moment she found out she'd become a New York Times bestseller after assuming it would never happen. Connect With Us:

The Warrior Next Door Podcast
Col. Glenn Crum: P-51 Fighter Pilot, 356th Fighter Group, WWII - Episode 2 of 2

The Warrior Next Door Podcast

Play Episode Listen Later May 18, 2026 68:05


Welcome to Episode 2 of the Col. Glenn Crum series. In this episode Col. Crum takes us to England and describes his experiences as a fighter pilot escorting B-17's from Nov 1944 - May 1945.National Memorial Day Concert, Chuck Kohler, Pearl Harbor, Ford Island, WWIISupport the show

Expreso Radio
Atenciones, servicios y recomendaciones del CRUM :Carlos Casillas - Jefe del Centro Regulador de Urgencias Médicas (CRUM)

Expreso Radio

Play Episode Listen Later May 12, 2026 16:34


En esta entrevista Carlos Casillas - Jefe del Centro Regulador de Urgencias Médicas (CRUM), nos habla sobre atenciones, servicios y recomendaciones del CRUM.

Nudge
Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”

Nudge

Play Episode Listen Later May 11, 2026 24:23


Professor Richard Wiseman searched for the world's funniest joke.  He found it.  But it wasn't what he expected.  --- Richard's book Quirkology: https://amzn.to/4shYOJ6  Richard's book 59 Seconds: https://amzn.to/3Pf9pWI  Richard's SubStack: https://richardwiseman.substack.com/  Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaults Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  --- Today's sources:  Asch, S. E. (1955). Opinions and social pressure. Scientific American, 193(5), 31–35. Crum, A. J., & Langer, E. J. (2007). Mind-set matters: Exercise and the placebo effect. Psychological Science, 18, 165–171. Wiseman, R. (2009). 59 seconds: Think a little, change a lot. Knopf. Wolff, H. A., Smith, C. E., & Murray, H. A. (1934). The psychology of humor: I. A study of responses to race-disparagement jokes. Journal of Abnormal and Social Psychology, 28, 345–365.

The Warrior Next Door Podcast
Col. Glenn Crum: P-51 Fighter Pilot, 356th Fighter Group, WWII - Episode 1 of 2

The Warrior Next Door Podcast

Play Episode Listen Later May 11, 2026 52:30


Welcome to Episode 1 of the Col. Glenn Crum series. Col. Crum was a P-51 fighter pilot and career Air Force serviceman, retiring as a Colonel in 1968. In this episode we hear about his inspiration for becoming a pilot and learn of his training beginning in 1942.National Memorial Day Concert, Chuck Kohler, Pearl Harbor, Ford Island, WWIISupport the show

Simply Solving Cyber
Cyber Insurance, Unfiltered

Simply Solving Cyber

Play Episode Listen Later Apr 28, 2026 28:42 Transcription Available


Send us Fan MailThe fastest way to turn a cyber incident into a business disaster isn't ransomware, it's confusion. We sit down with Violet Sullivan, AVP and Cyber Solutions Team Lead at Crum & Forster, who has worked across cyber law, breach notification, digital forensics and incident response, and now cyber insurance. That vantage point lets her translate what each group needs when pressure is high and everyone is speaking a different language.We get practical about the moments that create real-world chaos: overlapping roles like “breach coach,” acronyms that make leaders freeze, and the dangerous assumption that someone else already handled comms or law enforcement outreach. Violet breaks down a cleaner way to run the response by focusing on function: legal help, technical help, and operational help. We also talk about why crisis communications deserves a seat at the table early, how PR teams organize messaging by audience, and how to avoid the cleanup phase that happens when people speak too soon.Then we zoom out to the contract that quietly shapes the whole response: cyber insurance. Violet explains why insurance is not “admitting defeat,” but a risk transfer mechanism that can fund response vendors and influence decisions when you cannot afford mistakes. We also tackle emerging AI risks, including more believable social engineering and the legal concern that sharing privileged legal advice with AI tools may put attorney-client privilege at risk.If you want clearer incident response planning, better tabletop exercises, and fewer “who has the ball?” moments, hit play. Subscribe, share this with your security or legal team, and leave a review with the one part of your response plan you want to simplify next.

St. Paul Union Church
You are THAT Man by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Apr 21, 2026 37:01


2. Samuel 12.1-13

The Worst Idea Of All Time
REPLAY: Killionaire TV 5: Harley v Crum

The Worst Idea Of All Time

Play Episode Listen Later Apr 11, 2026 23:30


In this thrilling episode of Killionare TV, we have Harley who is leading the charge on Operation DRUG BUTT - a strategy featuring an incredible product named 'Thicc Biscc' and a twist - A HUGE TWIST! Meanwhile Crum has donned his network executive tuxedo to pitch one of the most power television ideas anyone has ever heard. They'll be a lot of dancing, they'll be a lot of meowing. They'll be a Tally-thon Telethon ft. a CEO who hails from Albuquerque, New Mexico.Thanks to editor AJ of Cult Popture and graphic designer Tomas Cottle.Support the boys on their modern-day adventures at twioat.substack.com Hosted on Acast. See acast.com/privacy for more information.

St. Paul Union Church
An Expected Kindness by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Apr 10, 2026 34:25


2. Samuel 9.1-13 Palm Sunday

Not Another Mindset Show
EP 90: 5 Coaching Strategies for More Consistent Clients

Not Another Mindset Show

Play Episode Listen Later Mar 23, 2026 37:03 Transcription Available


Have you ever watched a client fall off track and chalked it up to a lack of motivation? What if that's not actually what's going on?Clients who can't seem to stick to the plan might have nothing to do with motivation and everything to do with this: lack of discomfort tolerance. The process of behavior change requires staying resilient when things get uncomfortable, and this is something coaches are almost never taught how to help their clients build. Until now.In this episode, Dr. Kasey Jo Orvidas breaks down the real reason clients struggle to stick to the plan and shares practical strategies coaches can start using right away. She covers:Why clients don't struggle because they don't know what to do (they struggle because they can't tolerate the discomfort that comes with doing it)The research behind self-efficacy, stress mindset, and psychological flexibility and why it all matters for behavior change5 coaching strategies to build discomfort tolerance, including urge surfing, stress reappraisal, and reflective debriefingThe coaching mistakes that accidentally keep clients stuckIf you want to help clients push through the hard stuff and actually see results that last, this episode is for you. Connect with me on Instagram! Grab 5 Free Lessons in Mindset and Behavior Change Coaching [HMCC WAITLIST]LEAVE A REVIEW, WIN A WORKSHOP! After you leave your review, take a screenshot and upload it to this form to be entered to winWant me to answer your questions on my next Q&A episode? Drop your questions here!Sources:Bandura, A. (1997). Self-efficacy: The Exercise of Control.Feltz, D. L. (1982). Path analysis of the causal elements in Bandura's theory of self-efficacy and an anxiety-based model of avoidance behavior. Journal of Personality and Social Psychology.Jamieson, J. P., Mendes, W. B., Blackstock, E., & Schmader, T. (2010). Turning the knots in your stomach into bows: Reappraising arousal improves performance on the GRE. Journal of Experimental Social Psychology, 46(1), 208–212. Crum, A. J., Salovey, P., & Achor, S. (2013).Rethinking stress: The role of mindsets in determining the stress response. Journal of Personality and Social Psychology, 104(4), 716–733.

St. Paul Union Church
Be Strong and Courageous by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Mar 10, 2026 34:38


The Community Cats Podcast
Ep 654: Governance for Good: The Hidden Key to Animal Shelter Success with Tim Crum, CEO of Animal Shelter Services

The Community Cats Podcast

Play Episode Listen Later Mar 3, 2026 44:01


"The board should govern, and the executive director should lead the day-to-day operations. When those lines blur, that's when things get messy." This episode is sponsored-in-part by Maddie's Fund, The Animal Rights Foundation, The Trapper's Tips & Tricks Workshop, and The Community Cat Clinic. Strong missions save lives but strong governance sustains them. In this essential episode of the Community Cats Podcast, Stacy LeBaron welcomes back Tim Crum, CEO and founder of Animal Shelter Services, for a deep dive into nonprofit board governance. If you've ever wondered what a board of directors should be doing (versus what they often end up doing), this conversation is for you. Tim breaks down the core purpose of a nonprofit board: governance, not operations. From fiduciary responsibility to strategic planning, he outlines the three legal duties every board member must understand—duty of loyalty, duty of care, and duty of obedience (think "LOCO" to remember them). He also shares real-world examples of common governance missteps, including conflicts of interest, related board members, executive directors serving as voting board members, and the risks of poorly documented board minutes. For growing animal welfare organizations—especially those transitioning from all-volunteer to staffed operations—this episode offers practical guidance on when to hire an executive director, how to structure bylaws and policies, and why board composition matters. Tim also addresses board giving requirements, succession planning, and how to recruit skilled board members by first getting your "house in order." Whether you're a founder wearing too many hats, a seasoned board member, or stepping into governance for the first time, this episode provides clear, actionable insights to help your organization grow responsibly, ethically, and sustainably. Good governance isn't just paperwork…it's the foundation for saving more lives. Press Play Now For: The three legal duties of nonprofit board members—and why most people don't know they have them What Directors & Officers (D&O) insurance actually protects Real-life examples of governance "missteps" and how to avoid them Why accurate board minutes are your organization's legal safety net The difference between bylaws, policies, and standard operating procedures When (and how) to hire an executive director Why related board members can create major conflicts of interest The ideal board size for animal welfare organizations Whether board members should have a financial giving requirement Practical strategies for recruiting strong, skilled board members Resources & Links: An Animal Shelter's Guide to Board Governance by Tim Crum Available at https://animalshelterguide.com Animal Shelter Services Tim's Previous Podcast Appearance: Community Cats Podcast Episode 611

Sports Daily
Steve Crum On Swimming For Make A Wish

Sports Daily

Play Episode Listen Later Feb 24, 2026 12:45


Steve Crum On Swimming For Make A Wish bonus 765 Tue, 24 Feb 2026 14:12:18 +0000 XsnRujrvcGprLVZoBIKlKLc750yqmgmA sports Sports Daily sports Steve Crum On Swimming For Make A Wish Wichita's popular morning local sports talk radio show is Sports Daily with Jacob Albracht and Tommy Castor. Listen live M-F 7a-11a on KFH! 2024 © 2021 Audacy, Inc. Sports False https://player.amperwavepodcasting.com?feed-link=https

Wallace Ridge Pentecostal Church
02-18-2026 Bro. Darrel Black, Bro. Jamey Crum, Bro. Brandon Nowlin, Pastor Tyler Stevison WED 7PM

Wallace Ridge Pentecostal Church

Play Episode Listen Later Feb 22, 2026 47:11


02-18-2026 Bro. Darrel Black, Bro. Jamey Crum, Bro. Brandon Nowlin, Pastor Tyler Stevison WED 7PM

St. Paul Union Church
Suffering Relationally When its Not Fair by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Feb 20, 2026 38:26


1. Samuel 24.1-22

St. Paul Union Church
Flourishing in Our Suffering by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Feb 3, 2026 46:11


KTOO News Update
Newscast – Monday, Jan. 26, 2026

KTOO News Update

Play Episode Listen Later Jan 27, 2026


In this newscast: More than 200 Juneau residents gathered downtown at Overstreet Park last night for a candlelight vigil. They were there to honor a man who was fatally shot by a U.S. Border Patrol officer in Minneapolis, Minnesota, during protests against ongoing ICE operations; Juneau teens and residents are calling on the Alaska Legislature and Governor Mike Dunleavy to call off the state's longtime push for a natural gas pipeline in Alaska; The State Board of Education unanimously approved a school psychology masters program at the University of Alaska Anchorage aimed to address the state's shortage of school psychologists. The approval took place during the board's special virtual meeting on Thursday; KTOO Morning Host Mike Lane checks in with Representative Andi Story; Former Alaska Revenue Commissioner Adam Crum deviated from state policy and failed to perform the necessary due diligence before committing millions in state savings to a private equity fund. That's the conclusion of an outside review ordered by Gov. Mike Dunleavy's administration after Crum's decision came to light last summer

KTOO News Update
Newscast – Monday, Jan. 26, 2026

KTOO News Update

Play Episode Listen Later Jan 27, 2026


In this newscast: More than 200 Juneau residents gathered downtown at Overstreet Park last night for a candlelight vigil. They were there to honor a man who was fatally shot by a U.S. Border Patrol officer in Minneapolis, Minnesota, during protests against ongoing ICE operations; Juneau teens and residents are calling on the Alaska Legislature and Governor Mike Dunleavy to call off the state's longtime push for a natural gas pipeline in Alaska; The State Board of Education unanimously approved a school psychology masters program at the University of Alaska Anchorage aimed to address the state's shortage of school psychologists. The approval took place during the board's special virtual meeting on Thursday; KTOO Morning Host Mike Lane checks in with Representative Andi Story; Former Alaska Revenue Commissioner Adam Crum deviated from state policy and failed to perform the necessary due diligence before committing millions in state savings to a private equity fund. That's the conclusion of an outside review ordered by Gov. Mike Dunleavy's administration after Crum's decision came to light last summer

St. Paul Union Church
The Lies We Tell Ourselves by Jackson Crum

St. Paul Union Church

Play Episode Listen Later Jan 27, 2026 37:36


1. Kings 18.21-39

Faith Presbyterian Church - Birmingham
James 1:1-4; The Life of Discipleship

Faith Presbyterian Church - Birmingham

Play Episode Listen Later Dec 28, 2025 31:38 Transcription Available


Tanner Crum December 28, 2025 Faith Presbyterian Church Birmingham, AL Thank you for listening! Please visit us at www.faith-pca.org.

Giving Light Podcast
Come and See What God Has Done | Raymond Crum

Giving Light Podcast

Play Episode Listen Later Dec 22, 2025 25:24


Join us for our Christmas Sunday service as Raymond Crum shares a powerful message on what Christ has done for us.Visit our website at www.givinglight.org.Download the Giving Light App available for free on iOS and Android.

The Mel Robbins Podcast
#1 Mindset Expert: Simple Mindset Shifts That Transform Your Body, Energy, & Life

The Mel Robbins Podcast

Play Episode Listen Later Dec 20, 2025 90:06


Today, you are going to learn scientifically proven ways you can use your mind to upgrade your life, starting with your body, your energy, and your confidence. In this episode, Stanford professor and leading psychology and mindset researcher Dr. Alia Crum reveals the science behind how your thoughts shape your body, your energy, and your health. She's proven over and over again that your thoughts about exercise, stress, and food are working against you – and how you can change them. She'll explain that this isn't just about thoughts, but that you have settings in your mind that you need to change. This is not positive thinking. This is repeatable, evidence-based science behind mindset, motivation, and physical change. You'll learn: -The one mindset shift that makes healthy habits feel easier instead of exhausting -The groundbreaking studies proving your beliefs can change your biology -How to make workouts easier so you get fitter, faster -How the “settings in your mind” influence your metabolism, hunger, stress, and recovery -How to make healthy eating easier so you feel your best every day -How to stop fighting your body and start working with it -How to feel more energized, capable, and consistent without forcing yourself -How to overcome your worst fears so you don't let anything hold you back If you are tired of criticizing yourself, tired of your fears and anxiety, and tired of never seeing the results you deserve, Dr. Crum is going to teach you, step by step, exactly how to change the settings in your mind to achieve anything you want. Once you hear this, you'll start noticing shifts in places you never expected. For more resources related to today's episode, click here for the podcast episode page.  As a gift to listeners of The Mel Robbins Podcast, Mel has created a free 20-page workbook to help you make 2026 a great year. This workbook is designed using the latest research to help you get clear about what you want and empower you to take the next step forward in your life. And the cool part? It takes less than a minute for you to get your hands on it. Just sign up at melrobbins.com/bestyear. If you liked the episode, check out this one next: How to Create a Successful Mindset: The Science of Passion and PerseveranceConnect with Mel:   Get Mel's newsletter, packed with tools, coaching, and inspiration.Get Mel's #1 bestselling book, The Let Them TheoryGet on the waitlist for Pure GeniusWatch the episodes on YouTubeFollow Mel on Instagram The Mel Robbins Podcast InstagramMel's TikTok Subscribe to SiriusXM Podcasts+ to listen to new episodes ad-freeDisclaimer Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Engage in Truth
Christ Over Culture - part 2

Engage in Truth

Play Episode Listen Later Dec 18, 2025 25:00


If you have any questions or comments, send Pastor John a text.Pastor John Bornschein and Dr. Steve Ford interview author, Andrea Crum, author of "Christ Over Culture." Together they discuss a Christian Worldview and how to raise up children in a culture of chaos (part 2 of 2). Support the showProduced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com

Park South Loop
An Inconvenient Obedience : Matthew 1:15-21 : Pastor Jackson Crum : 12-14-25

Park South Loop

Play Episode Listen Later Dec 17, 2025 37:36


An Inconvenient Obedience : Matthew 1:15-21 : Pastor Jackson Crum : 12-14-25 by Park Community Church

Second in Command: The Chief Behind the Chief
Ep. 536 - Ally Waste COO Harrison Crum - Profitable Growth in the “Trash to Treasure” Industry

Second in Command: The Chief Behind the Chief

Play Episode Listen Later Dec 16, 2025 40:08


Ever felt overwhelmed by relentless growth, leadership friction, or the challenge of building teams that actually scale? What if you could gain proven, insider strategies for multiplying operations by 20X while keeping chaos at bay?In this bold episode, Cameron Herold sits down with Harrison Crum, Chief Operating Officer of Ally Waste, to unpack the rarely-told story behind scaling a national waste-services brand—now operating in 40 states, with over 1,500 employees and a mission to dominate a niche few understand.They dig deep on developmental leadership, acquisition integration, ruthless prioritization, and using tech and AI for surprising advantage. If you want to dodge burnout, outpace competitors, and solve execution pain now, don't wait—this conversation reveals real advantages you won't find anywhere else.Timestamped Highlights[00:00] – Harrison spills how sales intelligence and regional structure turn cold prospects into loyal clients[02:31] – Why the “doorstep to dumpster” model wins in multi-family and what luxury tenants secretly value[04:33] – The ugly side of apartment junk and how subscription junk removal flips the profit script[07:03] – Ally Waste's national play: how to dominate fragmented markets and win big contracts[09:29] – Commercial expansion temptations: the real use cases for “waste leveling” in strip malls[13:58] – Navigating hauler relationships, unions, and the anti-mafia garbage wars in New York & New Jersey[16:51] – How 20X growth nearly broke the company—and the relentless focus that turned chaos into margin[21:43] – Acquisitions decoded: finding the right people, fixing culture, and building tech that actually scales[26:04] – Are robots or AI coming for waste? Harrison's thrilling vision for how tech could flip the industry[32:01] – The Ally Way: promoting leaders from within, tough-core values, and intentional developmentAbout the GuestHarrison Crum is the Chief Operating Officer of Ally Waste, a fast-growing, multi-state waste services provider specializing in multifamily and commercial property solutions. With deep experience in Fortune 500 and private sector operations—including past roles at Republic Services and Ford—he's known for scaling Ally's operations by 20X in four years, championing high-retention business models, and building game-changing technology for dirty jobs. Harrison is a seasoned leader in acquisition integration, organizational development, and culture-driven execution.

561 Music
Episode 236: Crum In The Water's Warm! With Dirty Crum Bums

561 Music

Play Episode Listen Later Dec 12, 2025 62:05


This week Dirty Crum Bums stopped by the studio and had a great chat with us about loads of crazy stuff. They are a lot of fun. Dirty Crum Bumscan be found at the following links: Facebook: https://www.facebook.com/dirtycrumbums Instagram: www.instagram.com/dirtycrumbums YouTube: https://www.youtube.com/@dirtycrumbums Website: https://linktr.ee/dirtycrumbums Enjoy their music on Spotify, or you can find them on the new 561 Music Playlist we created of various local artists that we will be continually updating. Dirty Crum Bums on Spotify: https://open.spotify.com/artist/3Eb2goWNWdr6tJCFbo924D?si=lEB2OSRgSUedNroweh2UPA 561 Music Playlist: https://open.spotify.com/playlist/7y2i0AgJTGRMtxMADgZ7AZ?si=Zp77sqBTuewWTDouxH2g 561 Music Links: Facebook: https://www.facebook.com/561musicpodcast Instagram: https://www.instagram.com/561musicpodcast Twitter: https://twitter.com/561musicpodcast YouTube: https://www.youtube.com/c/561musicpodcast A huge thank you to our sponsors this week. STEINGER, GREENE &. FEINER, INJURY ATTORNEYS Stenger, Greene and Feiner has been a part of the community for over 25 years and prides themselves in not only in getting their clients the compensation they deserve, but also in getting involved the community through volunteer programs and supporting local charities. HARMONY MANAGEMENT GROUP Does it overwhelm you to walk into your small business or home office? Sometimes all you need is just a little help and that is where Harmony Management Group can help you. Offering anywhere from just a few hours a week of office help for basic office tasks like filing and organizing to full service business offerings like bookkeeping, payroll, tax services, data entry, scheduling, invoices and much much more. She is slowly becoming the go to accountant for artists and musicians because of her understanding of the music and art business. She can service all of your business needs and tailor plans specific your business spectrum. There is no need to stress and worry about the little things in your business (or the big things for that matter!). Take a deep breath and call Mary at Harmony Management Group at (561) 420-5652. That's Mary at Harmony Management Group at (561) 420-5652 and tell her Ben and Hector from 561 Music sent you. You won't be dissappointed and in fact you will be relieved you did. Let Harmony Management Group put the ZEN Back Into Your Life! JUPITER INLET BOAT RENTALS Jupiter Inlet Boat Rentals is Palm Beach County's Premier Boat Rental Company and Boat Rental Club. As an alternative to boat ownership, our membership club ranks number #1 in boat quality, availability and customer satisfaction. OASIS ROOT COFFEE AND KAVA LOUNGE Oasis Root Coffee and Kava Lounge in Jupiter is a fun, relaxing place to come by drink kava, java, or tea, and hang out… South Pacific Style! Open daily from 8am-1am. Located at 185 E. Indiantown Rd., Suite 111, Jupiter, FL 33477. LIVE MUSIC COMMUNITY Thank you to Justin and Live Music Community for all they do to make our podcasts as professional as possible. If you are looking to do a podcast, record an album, do a live stream, or anything of that type, Live Music Community is the place to go. LMC is also a music school that takes it up a notch by not only teaching the foundations of music theory and songs on instruments and vocals but also teaches the students the full band experience. They team your child up with like-minded individuals who then go on to play shows, do live streams, and learn the dos and don'ts of being in a successful working band. You can find them online at https://www.livemusiccommunity.com and on Facebook and Instagram @LMCFlorida 561 Music Podcast was recorded by our producer Justin Hucker at Live Music Community, which offers podcasting, video production, live stream, music lessons, recording and so much more. Check them out and take a virtual studio tour here: https://www.livemusiccommunity.com

Engage in Truth
Christ Over Culture - part 1

Engage in Truth

Play Episode Listen Later Dec 12, 2025 25:00


If you have any questions or comments, send Pastor John a text.Pastor John Bornschein and Dr. Steve Ford interview author, Andrea Crum, author of "Christ Over Culture." Together they discuss a Christian Worldview and how to raise up children in a culture of chaos. Support the showProduced by Calvary Fellowship Fountain Valley church. Learn more at www.CalvaryFountain.com

On Top of the World Radio with Chris Story
Episode 844: Adam Crum - Alaska's next Governor?

On Top of the World Radio with Chris Story

Play Episode Listen Later Dec 3, 2025 53:43


Meet Adam Crum - in his own words.This is my conversation with the man that might be Alaska's next Governor.chris storywww.ILoveHomerAlaska.com

Chuck Yates Needs A Job
Collide Case Study Well Search & Regulatory Filing Automation with Buck Crum (Winn Resources) & Michael Cortez (Collide)

Chuck Yates Needs A Job

Play Episode Listen Later Nov 25, 2025 28:17


Michael and Buck broke down how well search and automated regulatory workflows are already helping small, lean production teams move faster. Instead of digging through PDFs, Buck can pull a full well history in seconds, and he sees the next big win as using AI for diagnostics, spotting trends, suggesting likely issues, and helping pumpers focus on what actually matters. They also talked about the huge amount of tribal knowledge stuck in people's heads and how tools like transcripts and voice-to-text can finally capture it so newer hands aren't starting from scratch.Click here to watch a video of this episode.Join the conversation shaping the future of energy.Collide is the community where oil & gas professionals connect, share insights, and solve real-world problems together. No noise. No fluff. Just the discussions that move our industry forward.Apply today at collide.ioClick here to view the episode transcript. https://twitter.com/collide_iohttps://www.tiktok.com/@collide.iohttps://www.facebook.com/collide.iohttps://www.instagram.com/collide.iohttps://www.youtube.com/@collide_iohttps://bsky.app/profile/digitalwildcatters.bsky.socialhttps://www.linkedin.com/company/collide-digital-wildcatters

Shout! Black Gospel Music Moments
Shout! Black Gospel Music Moments - "I Can Feel Him" by The Rev. H.B. Crum and His Mighty Golden Keys

Shout! Black Gospel Music Moments

Play Episode Listen Later Nov 23, 2025 3:00


The Rev. H.B. Crum and His Mighty Golden Keys, “I Can Feel Him” is an exciting example of gospel's transition from traditional doo-wop harmonies to a more soulful sound.

rev mighty crum music moments golden keys black gospel music
With All Due Respect....
What's Crum Done Then?

With All Due Respect....

Play Episode Listen Later Nov 21, 2025 6:09


Former Revenue Commissioner Adam Crum is under investigation for a shady investment he made just before he left office to run for governor. We sense something is amiss. 

The Psychology Podcast
How Mindsets Shape Reality w/ Dr. Alia Crum

The Psychology Podcast

Play Episode Listen Later Nov 20, 2025 60:25 Transcription Available


This week, Scott sits down with his longtime friend and colleague, Dr. Alia Crum—one of the world’s leading researchers on the science of mindsets. Dr. Crum’s groundbreaking work investigates how our subjective beliefs and interpretations can produce real, measurable changes in behavior, physiology, and psychological well-being. Drawing inspiration from research on the placebo effect, Dr. Crum explores how mindsets influence everything from health and stress to performance and interpersonal effectiveness. She and Scott discuss the mechanisms through which mindsets shape objective reality, and how deliberately shifting our mental lenses can lead to meaningful transformation in our lives and organizations. This conversation is especially personal for Scott, who first met Dr. Crum during their graduate school days at Yale. They revisit early philosophical chats while highlighting how far her research—and its real-world implications—has come.See omnystudio.com/listener for privacy information.

Immanuel Baptist Church Podcast
"Eyes on the Finish Line" | Will Crum | Hebrews 12

Immanuel Baptist Church Podcast

Play Episode Listen Later Nov 10, 2025 37:10


Will Crum - "Eyes on the Finish Line" | This message was from our 10:00 Service on November 9, 2025. To dive deeper into today's sermon, check out our "Beyond the Sermon" episode released every Wednesday.

Tech of Sports
Dr. Ian Giammanco & Michael Richmond Crum, Hurricane Preparedness

Tech of Sports

Play Episode Listen Later Sep 24, 2025 7:58


Sports and bad weather don't mix. Rick is joined this week: DR. IAN GIAMMANCO; Lead Research Meteorologist, Insurance Institute for Business & Home Safety (IBHS) MICHAEL RICHMOND-CRUM; Senior Director of Personal Lines & Counsel, American Property Casualty Insurance Association (APCIA)       The U.S. is entering the most active part of hurricane season, which … Continue reading Dr. Ian Giammanco & Michael Richmond Crum, Hurricane Preparedness →

Huberman Lab
Essentials: Science of Mindsets for Health & Performance | Dr. Alia Crum

Huberman Lab

Play Episode Listen Later Sep 4, 2025 39:10


In this Huberman Lab Essentials episode, my guest is Dr. Alia Crum, PhD, professor of psychology at Stanford University and the director of the Stanford Mind & Body Lab. Dr. Crum explains that our mindsets—for example, what we believe about stress, exercise and the food we eat—shape how we feel, behave and even how our bodies respond. We discuss studies showing simply believing a food is indulgent can shift satiety hormones and that viewing your daily activity as real exercise can improve weight loss and health markers. We also discuss how to reframe stress so it becomes a tool for growth and improved performance. Read the episode show notes at hubermanlab.com. Thank you to our sponsors AG1: https://drinkag1.com/huberman Function: https://functionhealth.com/huberman Carbon: https://joincarbon.com/huberman Timestamps (00:00) Alia Crum (00:20) Mindset, Core Beliefs; Examples of Mindset (04:56) Mindset Shapes Body's Response, Placebo Effects, Tool: Mindset for Weight Loss (10:18) Sponsor: Function (11:58) Different Diets & Mindset (13:32) Nocebo Effect (14:26) Exercise Mindsets, Weight Loss & Health Benefits (17:11) Stress, Tool: Stress is Enhancing Mindset, Mental & Physical Benefits (24:24) Mindset, Stress, Motivation & Physiology (26:18) Sponsors: AG1 & Carbon (29:21) Stress, Mindset & Hormones (30:53) Mindsets as Portals to Unconscious, Tool: Stress Mindset Awareness (32:28) Leverage Stress, Tool: Adopt a Stress is Enhancing Mindset (35:31) Mindsets Matter, Athletics (37:19) Resources, Toolkits & Acknowledgements Disclaimer & Disclosures Learn more about your ad choices. Visit megaphone.fm/adchoices

PicklePod
Newest MLP Owner Shuts Down Rumors of Collusion

PicklePod

Play Episode Listen Later Sep 3, 2025 72:55


Alex Geesbreght is part of the investment group that purchased the majority stake in MLP's LA Mad Drops. Alex opens up about how pickleball became a family passion, what inspired him to buy into MLP, and how his ownership group plans to grow the game. We dive into:

Honest eCommerce
342 | Building Community Before Launching Products | with Hannah Ruhamah Crum

Honest eCommerce

Play Episode Listen Later Aug 11, 2025 26:28


Hannah Ruhamah Crum is the Founder of Kombucha Kamp, the leading education platform and Ecommerce brand for homebrewed kombucha. She's also the co-author of The Big Book of Kombucha and the cofounder and former president of Kombucha Brewers International, where she's helped shape industry standards for fermentation and transparency.Before launching Kombucha Kamp, Hannah was a language teacher and aspiring actress who stumbled into kombucha at a raw food restaurant in San Francisco. A single sip turned into a full-blown obsession, leading her to teach local brewing classes out of her apartment, blog about the gut microbiome, and ship SCOBYs from her kitchen table before launching a full Ecommerce operation.Hannah shares how she followed inbound demand signals to grow from DIY educator to industry leader, why homemade kombucha is different from store-bought, and how she scaled without outside capital. She also unpacks how COVID reshaped her business overnight, why she walked away from a quarter-million-dollar facility, and what she's learned about managing people without formal training.Whether she's explaining what it means to be a “bacteria farmer” or how her belief in gut health intersects with spiritual wellness, Hannah offers a candid look at what it takes to build a mission-driven CPG brand from scratch.In This Conversation We Discuss:[00:40] Intro[01:15] Selling starter kits not just products[02:34] Discovering a product by total accident[04:56] Blogging to fix misinformation online[06:16] Podcasting early to build brand authority[09:05] Reclaiming gut health through real food[10:44] Episode Sponsors: Electric Eye, Heatmap, Zamp[14:42] Protecting tradition through policy advocacy[18:51] Rebuilding ops with a lighter footprint[21:30] Outsourcing production for better margins[23:02] Building loyalty with rewards that convertResources:Subscribe to Honest Ecommerce on YoutubeProviding free information and education about Kombucha kombuchakamp.comFollow Hannah Ruhamah Crum linkedin.com/in/hannahcrumlaSchedule an intro call with one of our experts electriceye.io/connectClear, real-time data built for ecommerce optimization heatmap.com/honestFully managed sales tax solution for Ecommerce brands zamp.com/honestIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Nudge
Why naming a dish “field-grown” doubled sales

Nudge

Play Episode Listen Later Jul 21, 2025 26:04


How would you encourage sustainable behaviour?  You might assume logical messages work best.  Stuff like “the average three-hour flight creates ~250–400 kg of CO₂”.  But today's guest on Nudge has tested logical messages.  And they don't work.  Today on Nudge, Toby Park from the Behavioural Insights Team explains how renaming a meat-free dish doubled its sales. Why targeting home-movers made Americans 400% more likely to cycle. How social norms can increase sales by 20%. And the reframing led the majority of Brits to choose energy-efficient fridges.  ---  Watch the bonus episode: https://nudge.kit.com/27720ca0ad Connect with Toby on LinkedIn: https://www.linkedin.com/in/toby-park-67773279/  Read Toby's Net Zero Report: https://shorturl.at/Wy8RP How to Build a Net Zero Society: https://shorturl.at/0PcRk Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list  Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/  Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/  --- Sources:  Das, G., Spence, M. T., & Agarwal, J. (2021). Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions. International Journal of Research in Marketing, 38(4), 994–1016. Kirkman, E. (2019). Free riding or discounted riding? How the framing of a bike share offer impacts redemption. Journal of Behavioral Public Administration, 2(2), 1–10. Park, T., Whincup, E., Parker, F., & Bhura, A. (2024). Net Zero communications, marketing and public engagement: Why we need it, and what we can learn from past case studies [Report]. Behavioural Insights Team. Shotton, R. (2018). The Choice Factory: 25 behavioural biases that influence what we buy. Harriman House. Sparkman, G., & Walton, G. M. (2017). Dynamic norms promote sustainable behavior, even if it is counternormative. Psychological Science, 28(11), 1663–1674. Turnwald, B. P., Boles, D. Z., & Crum, A. J. (2017). Association Between Indulgent Descriptions and Vegetable Consumption: Twisted Carrots and Dynamite Beets. JAMA Internal Medicine, 177(8), 1216–1218. Vennard, D., Park, T., & Attwood, S. (2019). Encouraging Sustainable Food Consumption By Using More-Appetizing Language.