Marketing and Margaritas

We're back with another quarterly breakdown and this one's all about making Q4 your biggest quarter yet. In this episode, we talk about how to maximise your holiday campaigns without discounting too hard, the best way to prep your audience now for Black Friday & Christmas, and how to use storytelling to stand out in a crowded feed. We also share our favourite strategies for lead generation, creative refreshes, and the metrics that actually matter so you can finish the year strong and set up Q1 for success.

Are you showing up on Instagram but still not seeing the sales you want? In this episode, we're breaking down the four essential stages of selling on Instagram and why missing just one of them could be costing you.Ruby walks through the full framework, from consistently attracting new leads to converting them into paying customers, and highlights the stage most people skip (and why that's where the sales magic actually happens).

It's time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.We put up a question box on Instagram, you asked your questions, and now we're giving you our raw, unprepared thoughts.From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn't know you needed.Follow us on Instagram to ensure you don't miss our next Rapid Fire question box.

Meta's Andromeda update has flipped the script: your creative is now your targeting. That means the old “find one winner and scale it” playbook no longer cuts it. In this episode, I break down the nine essential creative categories every business should have in their account in 2025.You'll learn:Why creative diversity is the single biggest lever for unlocking growth in the new algorithm.The nine creative categories you need (with examples for both e-commerce and service businesses).How to audit your current creative mix and identify the gaps.A step-by-step framework for testing, scaling, and analysing creative performance by category instead of single ads.By the end, you'll have a clear roadmap to diversify your creative, reach new audience segments, and give Meta's AI the tools it needs to find your best customers.Link to our subscribe only episode: https://open.spotify.com/episode/5IOSfOpMrN2O23rJfgOOIr?si=chyMON3eS4i2U4_jxyw1HwNeed 1:1 support with your Meta ads? Book a consulting call with Maddi here.

Instagram Stories aren't just for pretty pictures and behind-the-scenes snippets, they're one of the most powerful tools for turning followers into loyal customers. In this episode, we break down how to use Stories to spark real conversations, build trust, and guide your audience seamlessly from a quick reply to a confident purchase. Whether it's using polls and questions to create dialogue, strategic storytelling to showcase offers, or making the sales process feel natural and authentic, you'll walk away with practical tips you can apply to your Instagram Stories.

Meta has rolled out an algorithm update that's changing everything about how Facebook and Instagram ads work.In this episode, Maddi explains "Andromeda," Meta's new AI-powered ad retrieval engine that's flipping the script on targeting.We discuss why your structured funnel campaigns might suddenly be underperforming and why your old targeting strategies are becoming obsolete.You'll learn: • What the Andromeda update actually is• How creative now does the targeting instead of your audience selections • Why traditional TOF/MOF/BOF campaign structures are being replaced • The new two-campaign approach that's working with Andromeda Whether you're noticing strange performance shifts in your Meta campaigns or want to stay ahead of the curve, this episode provides essential knowledge for navigating the biggest change to Meta advertising in years.If you're looking for a deep dive into how to set up your campaigns and what's working now, Maddi breaks it down in our subscriber only episode. Subscribe here and listen to the episode.

On today's episode of Margi Hour we answer Mel's question: "Hey team.  Love listening to your podcasts.  Can I pop a request in?  I notice so many marketing podcasts and communities are really focused on product based businesses and I understand all the strategies you talk about for this.  However, businesses like mine - which is independent retail selling a multitude of brands - the advice and strategies don't always suit us.  e.g. sending products to influencers etc for ugc content.  Our mark ups are much less and with so many overheads it's difficult to adopt the strategies tried and tested.  This explains why so many independent retailers are shutting up shop both in Aus and in NZ where I'm based.  Would love some discussion on businesses like ours?!  Mel x"Want your question answered on the podcast? Send us a DM over on Instagram @marketing&margaritas_

Thinking about running TikTok ads but not sure where to start? In this intro episode, we're breaking down the basics of TikTok ads—what makes them different, why they work, and how to get started without overthinking it. From the power of short-form video to the secret behind a winning TikTok ad, we'll cover the key concepts you need to build a strategy that actually converts.Let us know your thoughts on TikTok ads and whether diving deeper on this topic would be of interest to you.

Ever wonder why your Instagram engagement feels flat—even when you're posting regularly?In this episode, we're breaking down why the real secret to engagement isn't in the likes—it's in the DMs. We'll explain how the algorithm really works, why Instagram is prioritising conversations, and how to turn casual followers into engaged fans through meaningful interactions. This isn't about chasing vanity metrics but rather outcomes that lead to conversions.

It's time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff. We put up a question box on Instagram, you asked your questions, and now we're giving you our raw, unprepared thoughts. From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn't know you needed.Let us know if you love this new segment. And look out for the next question box over on Instagram to have your question answered. Follow us on Instagram

Today's Margi Hour question comes from _tsitsi__"How can I stand out in a saturated market such as jewellery?"Want a question answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to keep up with creative demand for your Meta ads? In this teaser episode, Maddi reveals why most businesses are approaching creative testing completely wrong - and preview the framework that's generated millions in revenue for her clients. Discover why your biggest winners are already sitting in your ad account and the new update with Meta's ad algorithm. This is just a taste of my complete Iteration Playbook - subscribe to get the full framework, including Maddi's systematic approach for creating 20+ variations from each winner, advanced strategies like comment reply overlays and other insights. Stop starting from scratch and start systematically leveraging what's already working!

Instagram's been busy, and in this episode, we're breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform.We'll cover:• How the Friend Map could change social sharing (and what it means for privacy)• The new ‘Reposts' tab that works just like TikTok• Instagram's new SEO upgrades and why they matter for discoverability• 2x speed on Reels (finally!)• The ‘Lately' highlight and why it's handy for creators• And how the new Instagram Edits app makes content creation smoother than ever.Stay ahead with the latest Instagram trends and updates.

We're back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends' feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and long-term growth.

On today's Margi Hour, we're diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members.Got a question you'd love answered on the podcast? Slide into our DMs over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap. From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we're unpacking everything you need to know. Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.

Is Meta's Advantage+ really living up to its name—or just another push toward less control? In this episode, we dive into the latest updates to Meta's ad platform and explore how these AI-driven changes are impacting campaign performance across industries. From broader targeting to creative-first scaling, we break down what's working, what's not, and how to adjust your strategy. Want a FREE Meta Audit? Book a call with Madelene >> here

From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers.Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts. You'll discover:• The exact process I use to identify what's working in your market (including my favourite spy tool) • Why 56% of your ad success comes from creative (and the formats that consistently outperform) • How to craft customer reviews that sell for you • Smart strategies for testing ads even with a limited budgetWhether you're just getting started or looking to improve your existing ads, these actionable strategies will help you stop wasting money on ineffective ads and start creating campaigns that deliver real results. Ready to transform your Meta ads performance? Listen now!

While marketers try to win over Gen Z and Millennials, there's one group quietly driving massive purchasing decisions—Gen X. In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025.From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it's not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language.Plus, we explore real-life examples of brands doing it well, messaging mistakes to avoid, and creative campaign angles that resonate with this high-spending, low-maintenance generation.If you've been sleeping on Gen X, it's time to wake up.

On today's Margi Hour we answered Sarah's question:“Okay so I launched a new offer last month and literally NO ONE bought. I'm trying not to take it personally but also… kinda dying inside

Q2 is here — so what should you be focusing on right now to set up a strong second half of the year? In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels. We'll cover what's worth your time (and budget) and how to prep for mid-year campaigns. Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour

In this episode of Marketing & Margaritas, we're diving into the email platforms that are driving results for both ecommerce and service-based brands. We'll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you're looking to build customer loyalty, increase conversions, or automate your workflows, we'll share our top picks and how we use them to maximise ROI. Plus, we'll highlight the key features that make each platform stand out so you can choose the best fit for your business.

Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”?In this episode, we're breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you'll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.We're talking:The psychology behind each emailWhat to say and whenHow to create urgency (without being pushy)Real strategies to drive first-time purchasesIf you've ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.

The journey doesn't end when someone buys your digital product—it's just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.

Today on Margi Hour we answered Libby's question:Hey girls, I have been a listener for a year now and you have the most useful tips so thank you

Hey Margi fam! You all loved when I recommended Poppy AI on the show—thank you to everyone who grabbed it through my link! I know you're going to love it.If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value.Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and now friend!) Naz to break it all down. In this episode, we chat about how you can use AI in your business, the marketing strategies that turned Poppy from broke to booming, and Naz's journey as a founder.Got questions for Naz? Connect with him on Instagram: https://www.instagram.com/nazdumanskyy/ I've also linked where you can grab Poppy AI—use code MADE for $25 off!https://start.getpoppy.ai/madeleneThanks for all your support, Margi fam—it means the world.Maddi xx

Slashing prices isn't the only way to boost sales—in fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts. From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, we're breaking down creative ways to make your customers say yes without devaluing your products. Whether you're running an ecommerce store or a service-based business, these offer-building techniques will help you sell more while keeping your brand strong.

In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tick—the pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to help you figure out which channel is right for you. For paid social assistance follow/contact: https://www.instagram.com/made_creativeco/For Instagram assistance follow/contact:https://www.instagram.com/ruby.consultants/

Grill'd has made a bold move by setting their TikTok account to private, sparking curiosity and debate in the marketing world. Is this an exclusive strategy to drive demand, or a risky play that could backfire? In this episode, we break down the psychology behind scarcity marketing, how brands can leverage privacy as a growth hack, and whether this tactic could work for other businesses.

On today's episode of Margi Hour we answered Nat's question:Hi girls ✨ Love your podcast! Question for Margi Hour: how do you convert followers into email subscribers? Thank you xHave a question you want answered on the podcast, DM us over on Instagram: https://www.instagram.com/marketingandmargaritas_/

With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas, we're breaking down our absolute favourite marketing tools right now—covering everything from AI-powered content creation to data-driven ad optimisation. Whether you're running an ecommerce brand, a marketer, or just love a good marketing hack, we've got the tools that'll save you time, boost conversions, and make your life easier. For $25 off Poppy Ai use code MADE via this link: https://getpoppy.ai/?affiliate=madelene

In this episode of Marketing & Margaritas, we're giving you an exclusive behind-the-scenes look at the strategies we're prioritising for our clients in Q1 of 2025. From leveraging the latest trends in paid advertising to doubling down on content strategies that drive engagement, we're breaking down what's working now and how you can stay ahead. Whether you're an ecommerce brand or a service provider, this episode is packed with actionable insights to kickstart your year. Grab a margarita, and let's dive into the marketing playbook for Q1!

In this bonus episode of Marketing & Margaritas, we're looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we'll explore the strategies that will help you stay competitive in the year ahead. If you're planning your next move or just want to be prepared for what's coming, this episode offers practical insights to keep your marketing fresh and effective. Follow: https://www.instagram.com/marketingandmargaritas_/

Ready to level up your TikTok game in the new year? In this episode, we dive into the ultimate TikTok audit—helping you identify what's working, what's not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we'll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you're a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead! Follow: https://www.tiktok.com/@madecreativeco

Ready to level up your Instagram game in the new year? In this episode, we dive into the ultimate Instagram audit—helping you identify what's working, what's not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we'll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you're a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!

The holiday season can make or break your year, so why not make it your most successful one yet? In this episode, we're diving into actionable strategies to maximise your sales, connect with your audience, and stay ahead of the competition during the busiest time of the year. We'll cover:- How to prep your marketing campaigns to stand out in the crowded holiday space.- Tips for boosting sales and creating memorable experiences for your customers.- Post-holiday strategies to keep the momentum going into the new year. Follow: https://www.instagram.com/marketingandmargaritas_/

On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey

In this episode we dive deep into each stage of the launch plan Ruby uses for her service based clients. We discuss what is needed to be successful at each stage and how you, as a service provider, can plan and execute this strategy next time you are selling one of your offers. Ps. Found this episode helpful and are itching for more? Checkout “The Launch Playbook” now available for our paid subscribers: https://open.spotify.com/episode/4uC24KjnStxzUYotCyYt6J?si=m7vWIWGgSdWXrArfhmcUTg&nd=1&dlsi=457c04ee38524571

Wondering whether a waitlist or direct launch is the best move for your next product? In this episode, we break down the pros and cons of each strategy, exploring how a waitlist can build demand and excitement versus the impact of a no-wait, direct launch. We discuss which approach aligns best with your brand and audience, ensuring your next launch is set up for success. Follow: https://www.instagram.com/marketingandmargaritas_/

In this episode, we're diving into how businesses can turn the holiday season into their best-performing time of year. We'll share strategies to keep you busy if things slow down and ways to take advantage of the holiday spending surge. Whether it's maximising quieter times or riding the festive sales wave, we're breaking down actionable steps that help you thrive in every scenario. Don't miss out on learning how to make the holiday season your most rewarding yet! Follow: https://www.instagram.com/marketingandmargaritas_/

Today's Margi Hour we answer Faye's question: "Hey girlies! Absolutely love the podcast (listening from the UK). Just a quick question, one of my clients is in the charity sector - if you have any insight to share here that would be amazing. We have basically no budget so everything is organic, we can't run giveaways. Any ideas/ tips on how to keep building up our audience? Xx" Have a question you want answered on the podcast DM our Instagram: https://www.instagram.com/marketingandmargaritas_/

In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping. Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales. Maddi discusses the key benefits for brands—like increased engagement, instant conversions, real-time feedback, and FOMO-driven sales—that make this strategy so effective. Follow: https://www.instagram.com/marketingandmargaritas_/

In this episode of Marketing & Margaritas, we dive into the power of social proof and why it's a game-changer for your business. We break down the various types of social proof—from customer reviews to influencer endorsements—and share practical tips on how to collect them effectively. Plus, we explore how you can leverage social proof to boost your marketing strategy, build trust, and drive conversions. Follow: https://www.instagram.com/marketingandmargaritas_/

Welcome back Margi friends! In this episode, we dive into the ever-evolving world of User Generated Content (UGC) and debunk the myth that it's on its way out. Maddi explore's the UGC strategies that are thriving with creators and how brands can effectively incorporate them into their marketing plans. Whether you're looking to elevate your content or rethink your approach, we'll break down the best tactics to make UGC a powerful part of your strategy. Follow: https://www.instagram.com/marketingandmargaritas_/

On today's episode of Margi Hour we answer Eleonora's question; "Hey Girls, I have been struggling to adapt my content on Instagram after I started my TikTok - how can someone that has TikTok followers find an Instagram strategy and how can they 'transfer; followers from one platform to another?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

As the year winds down, Quarter 4 presents unique challenges and opportunities for brands and marketers. In this episode, we're giving you our top predictions for the final quarter of the year. From the latest trends in social media to the evolving landscape of ecommerce and customer behavior, we're breaking down what you need to know to make the most of this crucial time of the year. Whether you're gearing up for a holiday sales period or planning your year-end campaigns, this episode is packed with insights to help you stay ahead of the curve and finish the year strong. Follow: https://www.instagram.com/marketingandmargaritas_/

With Black Friday just around the corner, it's essential to start your warm-up phase—building your email list, growing your retargeting pool, and creating hype for the biggest sale season of the year. In this episode, we provide an outline for a successful Black Friday period, drawing from years of experience working with ecommerce and service brands. Follow: https://www.instagram.com/marketingandmargaritas_/

This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers. Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers. In today's episode we discuss the rise of EGC and how you can implement it into your business to increase traffic and sales. Follow: https://www.instagram.com/marketingandmargaritas_/