Marketing and Margaritas

Instagram's been busy, and in this episode, we're breaking down all the latest updates you need to know about. From the new Friend Map feature (hello, real-time location sharing) to lockable posts that hide content behind a secret code—these changes are set to shake up how we use the platform.We'll cover:• How the Friend Map could change social sharing (and what it means for privacy)• The new ‘Reposts' tab that works just like TikTok• Instagram's new SEO upgrades and why they matter for discoverability• 2x speed on Reels (finally!)• The ‘Lately' highlight and why it's handy for creators• And how the new Instagram Edits app makes content creation smoother than ever.Stay ahead with the latest Instagram trends and updates.

We're back with another quarterly breakdown! In this episode, we chat about the power of founder-led ads, how to set up an ambassador program to fuel your content bank, and why leveraging the ‘close friends' feature on Instagram can boost conversions. Plus, we dive into lead generation tips, going live on socials, and how to bring it all together into a strategy that builds real connection and long-term growth.

On today's Margi Hour, we're diving into your questions about working in the marketing space. From building your portfolio, to gaining experience across different skills, to taking the leap as a freelancer — Ruby and Maddi share their journeys, plus give insights into what they look for when hiring new team members.Got a question you'd love answered on the podcast? Slide into our DMs over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Meta just dropped a stack of performance-boosting tips during their latest earnings call—and if you want to grow on Instagram in 2025, this episode is your roadmap. From AI tools that help you create faster, to why Reels are still king for reach, and how to turn DMs into dollars—we're unpacking everything you need to know. Plus, we talk about why creators are more influential than ever, and how to use Threads to stay top of mind.

Is Meta's Advantage+ really living up to its name—or just another push toward less control? In this episode, we dive into the latest updates to Meta's ad platform and explore how these AI-driven changes are impacting campaign performance across industries. From broader targeting to creative-first scaling, we break down what's working, what's not, and how to adjust your strategy. Want a FREE Meta Audit? Book a call with Madelene >> here

From product recommendations that actually get you to checkout, to virtual shopping assistants and personalised customer experiences—AI is transforming retail. In this episode, we unpack how tools like ChatGPT are reshaping online shopping, streamlining decision-making, and giving brands a smarter way to connect with customers.Want a question answered on the podcast, send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/

Struggling to get results from Facebook and Instagram ads? In this episode, Maddi reveals how to analyse your competitors' winning ad strategies and create scroll-stopping creative that actually converts. You'll discover:• The exact process I use to identify what's working in your market (including my favourite spy tool) • Why 56% of your ad success comes from creative (and the formats that consistently outperform) • How to craft customer reviews that sell for you • Smart strategies for testing ads even with a limited budgetWhether you're just getting started or looking to improve your existing ads, these actionable strategies will help you stop wasting money on ineffective ads and start creating campaigns that deliver real results. Ready to transform your Meta ads performance? Listen now!

While marketers try to win over Gen Z and Millennials, there's one group quietly driving massive purchasing decisions—Gen X. In this episode, we unpack why this generation is the most overlooked yet most valuable audience in 2025.From their deep brand loyalty and preference for authenticity, to the platforms they actually engage with (hint: it's not TikTok), we break down what makes Gen X tick and how your brand can start speaking their language.Plus, we explore real-life examples of brands doing it well, messaging mistakes to avoid, and creative campaign angles that resonate with this high-spending, low-maintenance generation.If you've been sleeping on Gen X, it's time to wake up.

On today's Margi Hour we answered Sarah's question:“Okay so I launched a new offer last month and literally NO ONE bought. I'm trying not to take it personally but also… kinda dying inside

Q2 is here — so what should you be focusing on right now to set up a strong second half of the year? In this episode, we break down the key priorities we are leaning into, from partnerships and dialling in ad performance, to refining email flows and testing new channels. We'll cover what's worth your time (and budget) and how to prep for mid-year campaigns. Have a question you want answered on the podcast? Send us a DM over on Instagram: https://www.instagram.com/marketingandmargaritas_/ and have it answered next week on Margi hour

In this episode of Marketing & Margaritas, we're diving into the email platforms that are driving results for both ecommerce and service-based brands. We'll break down which platforms we swear by for our clients and why they work so well across different industries. Whether you're looking to build customer loyalty, increase conversions, or automate your workflows, we'll share our top picks and how we use them to maximise ROI. Plus, we'll highlight the key features that make each platform stand out so you can choose the best fit for your business.

Your welcome series sets the tone for your entire customer journey—so why settle for a boring “thanks for subscribing”?In this episode, we're breaking down the ultimate 7-part welcome email flow every ecommerce brand should have in place. From the perfect timing between sends to what actually needs to be in each email, you'll walk away with a complete blueprint that builds trust, overcomes objections, and boosts conversions.We're talking:The psychology behind each emailWhat to say and whenHow to create urgency (without being pushy)Real strategies to drive first-time purchasesIf you've ever wondered how to make a perfect first impression with your email marketing, this is the episode for you.

The journey doesn't end when someone buys your digital product—it's just beginning! In this episode, we dive into the power of a post-purchase welcome series that nurtures new buyers, boosts engagement, and seamlessly upsells them into your next offer. Learn how to build trust, deliver value, and guide your customers toward their next logical step with strategic email sequences. Whether you're selling courses, memberships, or templates, this episode will help you turn one-time buyers into lifelong customers.

Today on Margi Hour we answered Libby's question:Hey girls, I have been a listener for a year now and you have the most useful tips so thank you

Hey Margi fam! You all loved when I recommended Poppy AI on the show—thank you to everyone who grabbed it through my link! I know you're going to love it.If you've been here for a while, you know I never recommend tools unless I use them religiously, and we only bring on guests who offer serious value.Since so many of you slid into my DMs asking about Poppy, I had to bring on co-founder (and now friend!) Naz to break it all down. In this episode, we chat about how you can use AI in your business, the marketing strategies that turned Poppy from broke to booming, and Naz's journey as a founder.Got questions for Naz? Connect with him on Instagram: https://www.instagram.com/nazdumanskyy/ I've also linked where you can grab Poppy AI—use code MADE for $25 off!https://start.getpoppy.ai/madeleneThanks for all your support, Margi fam—it means the world.Maddi xx

Slashing prices isn't the only way to boost sales—in fact, it could be hurting your brand. In this episode, we're diving into smarter strategies to increase conversions and revenue without relying on the same old percentage-off discounts. From bundling tactics and exclusive VIP perks to value-packed bonuses and gamified offers, we're breaking down creative ways to make your customers say yes without devaluing your products. Whether you're running an ecommerce store or a service-based business, these offer-building techniques will help you sell more while keeping your brand strong.

In this episode, we discuss the differences between organic social media and paid organic strategies. We break down what makes each one tick—the pros, the cons, and when you might want to use one over the other (or even mix them up for the best results). If you're curious about how to build genuine engagement or need a little extra boost from paid efforts, this episode is packed with tips to help you figure out which channel is right for you. For paid social assistance follow/contact: https://www.instagram.com/made_creativeco/For Instagram assistance follow/contact:https://www.instagram.com/ruby.consultants/

Grill'd has made a bold move by setting their TikTok account to private, sparking curiosity and debate in the marketing world. Is this an exclusive strategy to drive demand, or a risky play that could backfire? In this episode, we break down the psychology behind scarcity marketing, how brands can leverage privacy as a growth hack, and whether this tactic could work for other businesses.

On today's episode of Margi Hour we answered Nat's question:Hi girls ✨ Love your podcast! Question for Margi Hour: how do you convert followers into email subscribers? Thank you xHave a question you want answered on the podcast, DM us over on Instagram: https://www.instagram.com/marketingandmargaritas_/

With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas, we're breaking down our absolute favourite marketing tools right now—covering everything from AI-powered content creation to data-driven ad optimisation. Whether you're running an ecommerce brand, a marketer, or just love a good marketing hack, we've got the tools that'll save you time, boost conversions, and make your life easier. For $25 off Poppy Ai use code MADE via this link: https://getpoppy.ai/?affiliate=madelene

In this episode of Marketing & Margaritas, we're giving you an exclusive behind-the-scenes look at the strategies we're prioritising for our clients in Q1 of 2025. From leveraging the latest trends in paid advertising to doubling down on content strategies that drive engagement, we're breaking down what's working now and how you can stay ahead. Whether you're an ecommerce brand or a service provider, this episode is packed with actionable insights to kickstart your year. Grab a margarita, and let's dive into the marketing playbook for Q1!

In this bonus episode of Marketing & Margaritas, we're looking ahead to 2025 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we'll explore the strategies that will help you stay competitive in the year ahead. If you're planning your next move or just want to be prepared for what's coming, this episode offers practical insights to keep your marketing fresh and effective. Follow: https://www.instagram.com/marketingandmargaritas_/

Ready to level up your TikTok game in the new year? In this episode, we dive into the ultimate TikTok audit—helping you identify what's working, what's not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we'll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you're a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead! Follow: https://www.tiktok.com/@madecreativeco

Ready to level up your Instagram game in the new year? In this episode, we dive into the ultimate Instagram audit—helping you identify what's working, what's not, and what changes to make for maximum growth in 2025. From refining your bio to optimising your content strategy, we'll walk you through actionable steps to create a profile that attracts, engages, and converts. Whether you're a brand, creator, or business owner, this is your roadmap to Instagram success in the year ahead!

The holiday season can make or break your year, so why not make it your most successful one yet? In this episode, we're diving into actionable strategies to maximise your sales, connect with your audience, and stay ahead of the competition during the busiest time of the year. We'll cover:- How to prep your marketing campaigns to stand out in the crowded holiday space.- Tips for boosting sales and creating memorable experiences for your customers.- Post-holiday strategies to keep the momentum going into the new year. Follow: https://www.instagram.com/marketingandmargaritas_/

On today's Margi Hour we live audit ecommerce brand @madelinepaigeintimates after she jumped into our DMs with the following: Hey

In this episode we dive deep into each stage of the launch plan Ruby uses for her service based clients. We discuss what is needed to be successful at each stage and how you, as a service provider, can plan and execute this strategy next time you are selling one of your offers. Ps. Found this episode helpful and are itching for more? Checkout “The Launch Playbook” now available for our paid subscribers: https://open.spotify.com/episode/4uC24KjnStxzUYotCyYt6J?si=m7vWIWGgSdWXrArfhmcUTg&nd=1&dlsi=457c04ee38524571

Wondering whether a waitlist or direct launch is the best move for your next product? In this episode, we break down the pros and cons of each strategy, exploring how a waitlist can build demand and excitement versus the impact of a no-wait, direct launch. We discuss which approach aligns best with your brand and audience, ensuring your next launch is set up for success. Follow: https://www.instagram.com/marketingandmargaritas_/

In this episode, we're diving into how businesses can turn the holiday season into their best-performing time of year. We'll share strategies to keep you busy if things slow down and ways to take advantage of the holiday spending surge. Whether it's maximising quieter times or riding the festive sales wave, we're breaking down actionable steps that help you thrive in every scenario. Don't miss out on learning how to make the holiday season your most rewarding yet! Follow: https://www.instagram.com/marketingandmargaritas_/

Today's Margi Hour we answer Faye's question: "Hey girlies! Absolutely love the podcast (listening from the UK). Just a quick question, one of my clients is in the charity sector - if you have any insight to share here that would be amazing. We have basically no budget so everything is organic, we can't run giveaways. Any ideas/ tips on how to keep building up our audience? Xx" Have a question you want answered on the podcast DM our Instagram: https://www.instagram.com/marketingandmargaritas_/

In this episode, Maddi's discusses the newest trend to hit our social media channels - live shopping. Live shopping combines the 'social' of social media with the immediacy of online shopping, creating a real-time, interactive experience where brands showcase products, engage with customers, and drive instant sales. Maddi discusses the key benefits for brands—like increased engagement, instant conversions, real-time feedback, and FOMO-driven sales—that make this strategy so effective. Follow: https://www.instagram.com/marketingandmargaritas_/

In this episode of Marketing & Margaritas, we dive into the power of social proof and why it's a game-changer for your business. We break down the various types of social proof—from customer reviews to influencer endorsements—and share practical tips on how to collect them effectively. Plus, we explore how you can leverage social proof to boost your marketing strategy, build trust, and drive conversions. Follow: https://www.instagram.com/marketingandmargaritas_/

Welcome back Margi friends! In this episode, we dive into the ever-evolving world of User Generated Content (UGC) and debunk the myth that it's on its way out. Maddi explore's the UGC strategies that are thriving with creators and how brands can effectively incorporate them into their marketing plans. Whether you're looking to elevate your content or rethink your approach, we'll break down the best tactics to make UGC a powerful part of your strategy. Follow: https://www.instagram.com/marketingandmargaritas_/

On today's episode of Margi Hour we answer Eleonora's question; "Hey Girls, I have been struggling to adapt my content on Instagram after I started my TikTok - how can someone that has TikTok followers find an Instagram strategy and how can they 'transfer; followers from one platform to another?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

As the year winds down, Quarter 4 presents unique challenges and opportunities for brands and marketers. In this episode, we're giving you our top predictions for the final quarter of the year. From the latest trends in social media to the evolving landscape of ecommerce and customer behavior, we're breaking down what you need to know to make the most of this crucial time of the year. Whether you're gearing up for a holiday sales period or planning your year-end campaigns, this episode is packed with insights to help you stay ahead of the curve and finish the year strong. Follow: https://www.instagram.com/marketingandmargaritas_/

With Black Friday just around the corner, it's essential to start your warm-up phase—building your email list, growing your retargeting pool, and creating hype for the biggest sale season of the year. In this episode, we provide an outline for a successful Black Friday period, drawing from years of experience working with ecommerce and service brands. Follow: https://www.instagram.com/marketingandmargaritas_/

This week we take you into our most successful marketing strategies that are killing it for our clients. Take notes as these strategies can work for any niche at any time.

On today's episode of Margi Hour we answer Maddy's question; "Hey Girls, loving the podcast and have been absolutely binging it! I have a question, do you have a recommended amount of email marketing emails we should be sending a week or month for an e-commerce business?" Be sure to submit your question via our Instagram: https://www.instagram.com/marketingandmargaritas_/

There is another acronym in town - EGC. While not entirely new, Employee Generated Content is gaining significant traction as brands recognise its potential to build authenticity and connect more deeply with their customers. Once reserved for organic social media posts, EGC is now spilling over into the paid advertising world, offering brands a fresh, relatable approach that resonates with consumers. In today's episode we discuss the rise of EGC and how you can implement it into your business to increase traffic and sales. Follow: https://www.instagram.com/marketingandmargaritas_/

In today's episode we are discussing Stan Store - your one-stop shop as an online service provider. This episode is not sponsored by Stan - it's just a tool Ruby has recently been loving in her business and wanted to share the pros and cons, what it can do for your business and how you can make more residual income by using Stan. If you would like you can trial it here for 14 days: ⁠TRIAL HERE⁠ ___ Follow us on socials: ⁠@marketingandmargaritas_⁠ ⁠@ruby.consultants⁠ ⁠@made_creativeco

In this episode we discuss why adding a digital product into your offer suite is a great way to increase your revenue. We go through what digital products could make sense in your business, how to effectively build and launch the product and which systems and tools you will need to effectively add this into your offer suite. ___ We spoke about Stan.Store in this episode, if you would like to try Stan you can trial it here for 14 days: TRIAL HERE ___ Follow us on socials: @marketingandmargaritas_ @ruby.consultants @made_creativeco

On today's episode, we are answering a question from Jaz, “Could you please do a Margi hour on Instagram basics. How many post a week, content pillars etc” We decided to focus this episode on Content Pillars as it's something I see a lot of people getting confused about! We discuss what they are, why you need them and how you can strategically create them for your business. If you want a question answered on the podcast jump into our Instagram DM: @marketingandmargaritas_

In this episode of Marketing & Margaritas, we're diving into the top strategies for creating engaging content in email marketing. We'll discuss why it's essential to have a clear goal for each email—whether it's improving sender scores or boosting click rates, not every email needs to focus on sales. We'll discuss the five key pillars of email content: promotional, trust-building, objection handling, branding, and educational. Plus learn how to craft compelling subject lines that capture attention using techniques like questions, scarcity, curiosity, and humour. And of course we'll touch on building and maintaining a clean, engaged email list, understanding and segmenting your audience, and providing valuable and relevant content to keep your subscribers coming back for more. Following: https://www.instagram.com/marketingandmargaritas_/

Engagement is a crucial part of any marketing strategy but how do you revive a somewhat dead Instagram audience? In today's episode, we share our top tips and strategies to revive a dead audience or drive more engagement to a new Instagram audience. Tune in for actionable steps you can take immediately to turn your Instagram followers from crickets to raving fans! ___ Ps. Have you heard? Our subscriber-only episodes are now live! You can join this exclusive membership by following this link for an extra 2 Masterclass-style episodes in your ears every single month! https://podcasters.spotify.com/pod/show/marketing-and-margaritas/subscribe

We all know the key to success in business is increasing your LTV. In this episode, we dive into effective post-purchase strategies for driving repeat business. Learn how personalised thank-you notes, exceptional customer service, and tailored product recommendations can set your small brand apart. We discuss the importance of building long-term loyalty through community engagement and creating value beyond the initial purchase. We also discuss how exclusive discounts, surprise-and-delight moments, and authentic customer interactions can create raving fans and brand advocates. Tune in for actionable tips on fostering lasting customer relationships and loyalty. Follow us on Instagram: https://www.instagram.com/marketingandmargaritas_/

On today's Margi Hour we answered Clio's question; "I am looking to start building my audience for a personal/ service brand as an exercise physiologist in women's health. With my Facebook account, do you recommend I use my personal Facebook page and make it public or should I create a business FB page so that I can advertise, access meta suite tools etc. Also was wondering if is a violation of FB rules to use personal page for this?" If you want a question answered on the podcast jump into our Instagram DM: https://www.instagram.com/marketingandmargaritas_/

Disclaimer: Apologies for the poor audio, we weren't recording on our normal devices. As the new financial year kicks off, it's the perfect time for businesses to strategise and seize opportunities for growth and success. In this episode, we'll guide you through key tactics to capitalise on this pivotal time of year. Discover how to leverage financial year-end data to inform your marketing strategies and make data-driven decisions. We'll explore ways to refresh your marketing campaigns, aligning them with the year's themes and customer mindsets. Learn about the questions we ask ourselves and clients which really help reflect on the past year. We share insights and actionable tips to help you make the most of the new financial year, ensuring your marketing and business efforts are set-up for success. Whether you're looking to boost sales, enhance customer engagement, or strengthen your brand, this episode has you covered. Here is the link to the app market: https://appsumo.com/

In this episode, we dive into the often-debated topic: Are discounts hurting your brand? While offering discounts can drive quick sales and attract new customers, it can also have unintended consequences on brand perception. We will explore the appropriate level of discounting and how to determine it through thorough market research, competitor analysis, and historical sales data. Learn how to utilise A/B testing to gauge customer response and implement tiered discount structures to maintain perceived value. We'll also discuss the potential long-term effects of frequent discounting, such as the risk of devaluing your brand, decreased customer loyalty, and erosion of profit margins. Discover effective mitigation strategies, including the strategic use of discounts through loyalty programs, exclusive offers via email and SMS lists, and reward programs that unlock deals. Additionally, we'll cover creative alternatives like offering vouchers instead of percentage-off discounts, hosting secret sales, and collaborating with partner brands. Learn how to make sales events special, aligning them with significant dates or events to create a sense of exclusivity and belonging among your customers. Follow marketingandmargaritas_ on Instagram

Listen in as we predict marketing and business trends for the rest of 2024. Live in Perth and interested in attending Maddi's workshop, find out more here. Follow us over at ⁠@marketingandmargaritas_

Our top systems, tools and programs to help keep you as a business organised organised, systemised and top of everything when it comes to marketing! We discuss options from an agency perspective vs a solo-entrepreneur and which we have loved to use in our businesses as well. One for the pen and paper! Ps. don't forget to connect with us over on Instagram! @marketingandmargaritas_ @ruby.consultants @made_creativeco

In this episode, Ruby dives deep into 7 Instagram trends you need to know right now! If you are looking to get more business using Instagram, this is an episode you don't want to miss! For extra support using Instagram to get clients, make sure you download this FREE Instagram Funnel Cheat Sheet And follow ruby for all the tips and tricks over at @ruby.consultants Follow ⁠@marketingandmargaritas_⁠ on Instagram