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How to Optimize Your PPC Campaigns for Maximum Impact Every Pay-Per-Click campaign has symptoms. While some are mild, others can be critical. With the B2B marketing environment becoming more competitive and as budgets continue to shrink, ensuring your PPC campaigns are well thought out and “healthy” is imperative. So how can B2B marketing teams ensure they run high-performing PPC campaigns? That's why we're talking to Serge Nguele (Founder, Your PPC Doctor), who shares proven strategies and expert insights on how to optimize your PPC campaigns for maximum impact. During our conversation, Serge emphasized the value of understanding PPC as a tool to test market assumptions and validate messaging. He also highlighted common pitfalls that B2B marketers should avoid such as launching campaigns without a clear strategy, relying on poor or incomplete tracking, and generic ad copy that doesn't resonate. He advised that teams must fix their tracking, define what business success looks like, segment audiences with intention, and relentlessly test to discover what drives conversions. Serge stressed the importance of having a comprehensive, full-funnel approach to maximize the potential of PPC campaigns through Google and Microsoft ads. He also shared his “no excuses, no complaints, no self-pity” philosophy to illustrate the mindset required to drive stronger results and leverage the true potential of PPC. https://youtu.be/oSmgdh2Jfgw Topics discussed in episode: [2:13] The importance of PPC in B2B marketing [4:49] Some common misconceptions and pitfalls in PPC [15:04] How B2B marketers can avoid major PPC pitfalls [23:11] Practical steps to optimize PPC campaigns for predictable results Fix your tracking Define success in business terms Segment your audience in a smart way Differentiate messaging based on audience's stage in the funnel Testing relentlessly [29:22] How AI is reshaping PPC and what B2B marketers must prepare for Companies and links mentioned: Serge Nguele on LinkedIn Your PPC Doctor Transcript Christian Klepp  00:01 Every pay per click campaign has symptoms. Some are mild, while others are critical. With the marketing landscape becoming more competitive and budgets shrinking, ensuring your PPC (Pay-Per-Click) campaigns are well thought out and healthy is imperative. So how can marketing teams ensure they optimize their PPC campaigns for maximum impact? Welcome to this episode of the B2B Marketers in a Mission podcast, and I’m your host, Christian Klepp. Today, I’ll be talking to Serge Nguele, who will be answering this question. He’s the founder at your PPC doctor who specializes in implementing PPC solutions for companies. Tune in to find out more about what this B2B marketers mission is. Okay, and here we go. Mr. Serge Nguele, welcome to the show.  Serge Nguele  00:49 Thank you for having me, Christian. How are you today? Christian Klepp  00:52 I’m great, and I’m really looking forward to this conversation, because I’ll be honest with you, I was looking through the archive of all the past episodes, and I have to say nobody has been on the show that is going to talk about this topic, so this is the first time. Serge Nguele  01:05 Oh, yeah, good to hear. We’ll try to bring some value to all the millions of you know listener out there. Christian Klepp  01:13 Absolutely, absolutely. So let’s dive in, because I think this is going to be an interesting topic. And I don’t know about you, perhaps you run across this many times, but in my space and in my network, the moment people hear pay per click or PPC, they get a little bit like, I don’t know. Oh, I’m not sure. And this is part of the reason, a big part of the reason why I’ve asked somebody like yourself to come on the show. It’s to take the ickiness out of this topic and get them to understand why it’s important, right? So let’s dive into the first question. Okay, so Serge, you’re on a mission to listen. I love this one. Listen, diagnose and prescribe the right paperclip solutions for B2B companies. So for this conversation, let’s focus on the topic of how to optimize your PPC campaigns for maximum impact. So I’m going to kick off this conversation with the following question, what is it about PPC that you wish more people understood? Serge Nguele  02:16 Yeah, thanks. Yeah. Thanks, Christian for your question, and to quickly touch on what you’ve said about PPC. That’s the story of my life. You know, when people are asking, what do you do? And I will say, Pay Per Click, I will start explaining, you know, and they will just nod, and I will be like, not quite sure they got it, but you know, the quick way would be just to tell them, whenever you search for anything online, you go on Google or whichever search engine. And we’ll touch on it, there is not only Google, you know, when we when it comes to PPC, you type your keyword, and you will see a lot of links coming and the one with a little ad, which means advertising that’s pay per click. Ah, they would say, Yeah, that’s fine. Serge Nguele  03:03 But to come to your question when it’s come to PPC, really, what I wish most marketers are understanding is that PPC, which stands for pay per click, and it’s pay per click, because whenever you type a keyword and you click on the link coming there is someone paying the advertiser, not usually the user. That’s why it’s pay per click. And what is good to I wish many people you know understood about it is that PPC it’s about buying time to test your market assumptions. Because, yeah, all of us, all the businesses, it’s really happening, not when you have the click, but it’s after the click. What’s happening there. So when done right? PPC is the fastest, one of the fastest way I know of to validate the messaging, your offer, your positioning, and I wish more marketers understood that PPC is in a silo. It’s a feedback engine, really, and when you use it to inform your market, product fit your sales messaging, or even your customer experiences. It really goes beyond clicks, and that’s where you get the magic out of PPC. Christian Klepp  04:30 Yeah, that’s a really good way of putting it. Serge, and thanks for sharing that. We’re going to touch on this, I think even more later on. But like just you know, from a very top level perspective. Why do you think a lot of people feel, even marketers, feel that PPC is a waste of marketing investment? Serge Nguele  04:49 Yes, with this one, if I’m taking from advertiser, let’s say you Christian, you are, you know, a business person, the way. Well. Yeah, when it’s coming to PPC, it’s fair to talk more about Google, because, yeah, Google is having 90% of the market. So we will say Google, but Google is not the world. PPC has rules here a bit later. So let’s say what Google has done over the year is to really make it easy for pretty much anyone on the planet to be in a position to choose a few keyword enter the credit card, and in a matter of minutes, they would have another running showing up to people. So that’s the easy part, but that’s not doing PPC, and what is happening out of it, soon enough, they will realize, Okay, we are having a lot of clicks, but not what we are expecting, which means sales, or whatever is that is making their bottom line. And a lot of client I would be seeing advertiser. It will be after that phase where they found them themselves, you know, out of pocket of 100, if not 1000s, of click. And they will all, all of them. They will come like, PPC doesn’t work. And I would say, yeah, it’s normal for it not to work, if you because it’s a job, you know, I’m not here to defend, you know, my job, but, yeah, it’s taking time to be a PPC expert. So really, for me, starting from the beginning, where people are doing what they are not meant to do is not like me. You know, tomorrow I won’t be going out there and say I’m a podcast host. You know, that will be an insult on, you know, all the learning you went through, you know, to be where you are. So for me, that’s really the key problem. So basically, it’s, yeah, it’s a West because a lot of unqualified people, and I’m saying this, you know, respectfully, are just, you know, wasting budget, essentially. Christian Klepp  07:16 Yeah, so what I’m hearing you say is, like part of it is certainly a lack of expertise. The other one is also, perhaps even a lack of strategy, and we’re going to talk about that later on in the conversation, but that is a great segue to the next question about key pitfalls that you think B2B marketers should avoid when it comes to PPC. So what are those key pitfalls, and what should they be doing instead? Serge Nguele  07:38 Yes, and this will be complementing my answer, because, yeah, I focus it on advertiser directly. But let’s say when PPC experts are doing are running campaigns for their clients. So this is to this question to as mainly PPC has said, it’s one of the quickest way to really generate clicks out there. That’s fine, but that just the beginning, but even before getting there. So it’s the strategy beforehand, because, yeah, it’s quite easy to set the keyword, generate click and realize the website is not ready. The offer is not what it was supposed to be, and it’s bringing us, you know, to really plan before even starting creating your first campaign. That means the strategy. What is your product? Are you understanding your market? What’s your positioning your competition. What are you bringing to the market? So that’s the strategy. Once you clear with it, it will make it easy for you to say, Okay, I’m understanding the market. This is my offer. This is what I’m bringing, different, you know, in the market space. And now this is the strategy, the approach I’m going to use to reach out to those people. Where are those people? Even, you know, searching for the product or service I’m going to promote online. Because, yeah, when we say PPC, it’s a full funnel.  Serge Nguele  09:16 If we take Google, for example, people will be having multiple touch point to see your product. Yeah, I’ve been talking more about keywords, but there is a lot more than that. And if I ask you, how are you searching online? You are not only typing keyword, but you are self advertising because you’ve given some information about who you are, and search engine and marketing platform are having those information about you, your age, your job, how much you earn, all of those inside are what would be part of the strategy, how you approach market.  Serge Nguele  10:01 Now, once that is done properly, and let’s say the companies, company is already running it’s how are you measuring success? And there it will be all the vanity metrics. So okay, it’s good to have impression clicks, but what about the bottom line? Because, yeah, if you are investing, who says investment? Expect a return out of that investment? So if you measure only how many people are clicking on your website, that’s you are missing the point. So question would be, how many are converting whatever is that you know you define as a conversion.  Serge Nguele  10:44 Now, another part would be how you set your campaign. I said, how easy Google could, you know, make it to create a PPC campaign, they have also a lot of automatic function that have. This is not the point. I’m not here, you know, to do a very cheap Google bashing. But, I mean, yeah, this platform are having, well, I will say polite, just insane, you know, feature making it just kind of waste of budget, you know, where you’ll have the keyword targeting the, you know, network you shouldn’t be, you know, advertising on to sell it. So do setting and also aligning to the sales objective. So those are, you know, a few ways. So I said quite a lot. To bring it more into structure, I would say, first of all, it’s strategy before even, you know, thinking of creating the campaign. You have your strategy, and then once your company are there, I said, but yeah, I would keep on repeating it, the clicking, just the beginning of it. So what are you measuring? So having, you know, real matrix, not vanity metrics like click, CTR  (Click-Through Rate) and then setting your campaigns. A lot of advertisers are on set and forget, you know, not doing anything. And guess what? It wouldn’t work, you know, because you have to optimize continuously and then align with business goals. Christian Klepp  12:33 Absolutely, absolutely no. I’ve been writing furiously as you’re talking, but like what I’m hearing you say, and I think it’s absolutely right but people tend to forget that PPC, and in fact, a lot of these other initiatives, they’re all part of an ecosystem, right? And it’s all you all. You have to think about it like, Okay, so where is this going to go? Because the, as you rightfully said, the click is just the beginning. When they click, where are they going? Where are they going to land? Is it going to be a landing page? Is it going to be an ad? And after they’ve scanned the content on that said page or that ad, what do you want them to do? So what’s the call to action? Where are you going to funnel them from there after that? What’s the follow through? So it almost seems to me like this has to all be mapped out. It doesn’t just stop with PPC, right? Serge Nguele  13:21 Yes, and even there quickly, before you asked your other question, yeah, sorry to interrupt. I will say it’s all tied to the strategy, because, yeah, could be a lot of things. You know, you can use PPC because you want to test something on your website. You can use PPC because you want to complement what you are doing with your organic traffic strategy. Most recently, I had, I was referred a prospective client, and they came to me saying, we are doing well on our organic search. Now we want to bring PPC to complement all of that and expand. So, yeah, you know, all of those things are part of the strategy. So, and it will be different if you are coming because you want to test something on your landing page that’s been, for example, your main metrics. To go back to what I’ve said, clicks. Your clicks wouldn’t be a vanity matrix, because you really want people you know to come there and you know, validate whatever you want on the landing page. Whereas, if you are there to generate leads, probably you want, you know, content yourself only with clicks. You will want people you know to fill your lead form. You know. Christian Klepp  14:43 Absolutely, absolutely so sales you’ve tried. You’ve touched on this already, but like, let’s expand on it further. So what do you think are the main causes of underperforming paid search campaigns? So from your experience, what do you think the real underlying problems are, and I suppose one of them is a lack of strategy. Certainly.  Serge Nguele  15:04 Yeah, it’s starting from there. Christian, yeah, you said it a lack of strategy. But okay, let us assume you are there, you know, you are getting clicks. So there one of the main cause of on the performing campaign, I would say it’s that whenever I audit account, a lot of them are just flying kind of blind. That means the tracking is even, you know, wrong. This is something I should start with it, you know. But he has a good case to, you know, talk about it. It’s, yeah, when you have the campaign, so you need to make sure you track every single click. Otherwise, how would you even know what is performing? So this is the main cause of underperforming campaigns. For me, it’s weight tracking and measurement, and that’s mean, if you can’t trust your data, you can’t optimize and at this point, because, yeah, you have business people listening to this an important part, an important one, you know, a lot of people are not advertising. It’s also the invalid traffic. You have a lot of, you know, especially now with AI and all boats, you know, we have are there. And this there is a staggering, you know, number of invalid traffic so, and this is, you know, a proper study, so in certain vertical more than 20% of click received are all invalid. So that’s mean, if you factor that to properly understand that mean whatever you are receiving, 20% of those clicks are wrong. So that’s mean you’re working with wrong data. That’s mean everything that would follow after that are just, you know, assumption based on 20% of you know wrong information. So this is an important one.  Serge Nguele  17:09 And I would say, has advertiser, and this is something, for example, yeah, I don’t want to oversell, but what we do in which your PPC doctor. Those are things I’m putting in place to really be working with, in value, traffic, you know, company. There are a few out there, but yeah, I’m working with lunio, for example, which is our partner. So those I would recommend, not necessarily, you know, but you find whoever you want to work with, but this is really important to make sure you are receiving, you know, the right information, so weak tracking and measurement and then ignoring the funnel in the process. So you know when, again as I was saying, depending on what you want to achieve, you will have different goals, and you will be optimizing your campaign differently regarding what you want to achieve. So a lot of campaign are only targeting bottom up funnel intent, but you know, and they will be missing all the other funnels. So yeah, to develop quickly about the funnel. So yeah, roughly, we would have the awareness and then, so that’s mean people are just discovering they want something. So they want to know what their options are out there into that phase, and then they would have the consideration where, okay, then they are quite definite about what they want. Now they are starting making, you know, their decision. And then it will be the conversion phase, where they are in a position to decide and buy, essentially.  Serge Nguele  19:04 So when you set your campaign, you have to, you know, be considerate of all those phases, because they are someone who is in their awareness phase, they will just be there to consider their options. They won’t be buying. And you need to factor that so that your campaign, your strategy that’s tied back to strategy that’s mean, okay, you will plan your campaign to spend a certain amount, or invest a certain amount to reach people in their awareness phase, and then another amount to bring them to consider, and another one in consideration. And when you tie that to the wall ecosystem, we said, PPC is just a fraction of you know your the world, the world marketing ecosystem. So that’s mean, okay, awareness. How are you going to you? Know, once they click and you have that information, are you following up with an email, you know, to just keep them alive and making sure when, when they are in a position to convert if they see your ad, take that decision, you know.  Serge Nguele  20:14 And then the third one, it’s generic ad copies all we’ve said so people, when they are considering they won’t be in the same, you know, set of mind, like when they are just there to discover, or when they want to buy. So you need also, you know, with your messaging, to differentiate all those phases people in the awareness you want them to to know you are there. They might even be coming, you know, online already having their assumption some, some of their preferred planned. You know, so if you come into that moment, your message should be to tell them we are here. We could be an option for you when they are there to consider your message. Need to be different and so on, when they are ready to, you know, to convert. And even there could be, you know, remarketing as well, you know, because they, if they already know about you, you won’t come again with the same message. You need to try something different. It could be, if you have a discount, or whatever, you know, could bring value. So a lot to say, Yeah, but here to to summarize, I know, yeah, I said quite a lot. But to summarize, you know, the main thing would be, really the tracking and measurement you need to track. If you don’t track your flying blind, then consider the funnel. So at which stage people are which micro moment? Are they there because they want to know? Are they there because they want to buy? Are they, you know, all those the funnel, and the third one would be having a differentiated ad copy to match all of that. Christian Klepp  21:58 Fantastic, fantastic. You did say a lot, but I think it was very important, because I what you’re, what you were explaining was you were expanding on, not just again, it’s, I think for me, it’s also beyond the PPC, because it’s understanding the buyer’s journey. First of all, who the buyers are, and what stage of the journey that you’re at. I think you mentioned at least three times, from what I from what I can remember, are they… No, no. And I think it’s important, because are they in the Discover stage where they haven’t, you know, they’re just looking around for us to see what the options are, or are they at the stage where they’re already bought in and they’re and they’re ready to buy two completely different motivations, different messaging, different copy, is required, right? And if people are using this, I would just call it like the one size fits all approach, right? That’s a recipe for failure, right?  Serge Nguele  22:52 Exactly, exactly.  Christian Klepp  22:53 Okay, fantastic. Moving on to the next question. So break it down for us here. How can you know based on everything that you’ve said, How can marketers optimize their PPC campaign. So what are the steps? What are the key components that need to be in that process to make this successful? Serge Nguele  23:11 So at this point, yeah, we’ll assume they had their strategies, right? So yeah, the first one would be, fix your tracking to make sure you are tracking the right things, and that’s been making sure your GFO (General Marketing Automation), which used to be Google Analytics, is there to or if you’re using Adobe, but GFO is the most common one, making sure your CRM (Customer Relationship Management) integration is also right. I didn’t touch on it, but offline data are also important to really get the best out of your of your optimization, because, yeah, that’s mean, you are taking information from real your real customer, your real buyer, and when you feed the system with those information, offline information, it helping you get the best out of what you are currently doing.  Serge Nguele  24:09 Then the second step would be defining success in business terms. I mentioned earlier, vanity metrics. But yes, really, what is that? What does success means to you as a business person you know not only clicks you know, so that’s mean making sure you have your return on your ad spend right, and even tied it to the profit, because their return on ad spend would not even be considering, you know, all the other aspects. So really, are you profitable or no? And once you consider all of that, it will help you properly optimize the campaign and make them work.  Serge Nguele  24:56 Then the third step would be segment your audience smartly. This is touching on what we’ve said that’s been differentiator, who are decision maker, who are influencer, who are researcher, that they won’t be having the same impact, and if we identify them properly, that will also help you allocate the budget accordingly and have more efficiency on that part. I will take an example, one of our clients. When analyzing their channels, we found that on meta, they were having the highest cost per acquisition. However, when looking at the lifetime value of those clients, those were the most relevant. So that’s mean it wasn’t a problem to allocate more budget there, because we knew that’s where they are making more money if you don’t have that you know segmentation, you might just be saying, Okay, we have a cost per acquisition, which is one of the metrics. You could say cost per acquisition is too high there, but without having the offline information about the lifetime value, you will be missing the point. You could cut out, you know, that channel where, really, you know, it’s where you are getting the most value, and then it will be the differentiation on the messaging.  Serge Nguele  24:56 So build a creative, creative and message that speaks directly to the pinpoint so. And this is, again, you know, understanding your audience, really, if you know, if you understand them, that means you will talk their language. And then the fifth one I would add, there would be test, test and test relentlessly. Again. You counting probably this is the 10th time I would say the click. Click is just the beginning. So that’s been once you have the click, what can I do from that point? You know, understanding your client, testing a few different, you know, different aspect of your messaging, on your landing pages. That how you know, really, and that’s why, coming back to where we started, yeah, a lot of advertiser, when they will be coming, they would not have the time to do all of this, because it’s a full time job, you know, to be testing different aspects, you know, for a few weeks to have to validate one hypothesis. If you are a business person, your job would not certainly be, you know, doing that, and that’s why it’s a recipe for failure. When you know business people start trying to do what is not their job. And even here, you could see, even has a marketer, there are a lot of steps, you know, to be taken. And all of us, you know, digital marketer, we are not necessarily taking those. Christian Klepp  24:56 Fantastic, fantastic. Okay, so I’ve written this down. Let me just quickly recap for the audience, yeah. So the first one you said is fix your tracking, so GFO for Google Analytics, with the CRM integration that should also be right, defining success in business terms. I think that’s an extremely important one. Like, why are we doing this right? Like, what’s the objective here? Right?  Serge Nguele  24:56 Yeah. Christian Klepp  24:56 Segmenting your audience smartly, back to what you were saying earlier. Like, at what stage are they at? Right? How many, how many different groups, especially in B2B, right? How many different groups are we targeting? Differentiation in terms of messaging. I think that’s another big miss with a lot of these campaigns, right? That the messaging is just too generic, or perhaps they’re just using whatever ChatGPT gave them. And Testing, testing, which leads me to another question, Serge, because I’m pretty sure it’s impacted your area of expertise as well. And we are in 2025, at the time of this recording. But AI, how has AI impacted PPC, and where do you see this going? Like, how can AI help or hurt? PPC. Serge Nguele  25:42 Yeah, that’s a good one, you know. And I didn’t have it this issue added. I was like, okay, Christian is, you know, just uncommon. Not asking anything about AI. I was surprised. No this. So there we go, yeah, AI is, you know, it’s a part of our lives, all of us, and now it’s starting from the beginning. So, why so? So the question I’m asking myself is, you know, why do I, why do I even need AI, you know, for because, yeah, guess what, if it’s just, you know, to be following the  trend, it will be just noise, more than anything. However, coming to PPC, AI has been in PPC for a long while, even, you know, long before ChatGPT. We have more and more, you know, smart bidding, all those AI influence, but I remember when I started PPC 16 years back, not making me look younger. But yeah, don’t worry. I’m 25. Christian Klepp  26:06 For those that are listening, you know, they’re only listening to the audio version. I mean, Serge is a young looking guy. Serge Nguele  26:06 There you go. Yeah, yeah. I would say PPC used to be manual, you know, where you could freely influence but AI now and automation are part of the question to answer in a very simple, you know, term to your question about AI, it’s, yeah, AI is there. It’s a tool like any other tools, and it’s what you do with that tool that really matters. And also it what I’m what I’m trying to avoid it, you know, being, yeah, being lazy, as you mentioned, you know, when talking about the ad copy differentiation and people just getting what they are, you know, receiving from ChatGPT, yeah, the question is, using it as a tool, which means it could be doing a lot of stuff, you know, calculation, pulling together information, all those things that are boring, you know, let’s use the word, you know, I can say otherwise. So AI would be doing that and freeing us, you know, space to be strategizing, doing all you know, the steps we mentioned, understanding our market, the competition, segmenting, differentiating, you know, our messages, putting together the strategy. Because, yeah, AI won’t be able to do that, at least not properly.  Serge Nguele  26:06 So yeah, that’s for me. You know, how, how I’m, yeah, you know, positioning, you know, ourselves with AI, but yeah, we are using it definitely, you know, to make our life easier, not the other one, not to replace us. And actually, this, this one, yeah, I was at the conference last week in Manchester, and that was, you know, the very topic, and also a personal experience. It was my birthday last week, and so when there we had Ed Sheeran, you know, the singer, you probably know, we had his impersonator, you know, who came at the event. Now, at a personal level, I’m just one of those guys who can walk past any celebrity, you know, art. So I went for my selfie, and I was pretty much convinced, you know, that it was the real one, because I went, had a chat, told him it was my birthday. Oh, so he sung me, you know, a happy birthday, which I was pleased to publish. Like, okay, I had the real Ed Sheeran, you know, singing me happy birthday. But it turned out, you know, it was a fake one. So coming back to AI, one of the I had an academic who was discussing on that topic, and he said one of the main competency we need in the future with AI would be for expert to really be expert to drive AI and, you know, tell it when it’s wrong or right. And that was a, you know, perfect example, you know, with that HR experience. Christian Klepp  26:06 Absolutely, absolutely and belated Happy Birthday, by the way. And so I did see the post, and I looked closely at the picture, and I’m like, Yeah, that’s not the real guy. Serge Nguele  26:06 You were, right? And the thing is, I didn’t have a lot of people, you know, coming to say it looks like for a lot of people, you know, I wasn’t scummed, you know, on my own. Christian Klepp  26:06 Fantastic, fantastic. Okay, so we get to the next question, which I call the soapbox question, what is the status quo in your area of expertise? So, PPC, that you passionately disagree with and why? Serge Nguele  26:06 Okay, yeah, one of those we already touched on it. For me, it’s PPC, it’s set it and forget it. And a lot of campaigns auditing just that way, so you could see people, they just, you know, created the campaign. And they are expecting the system, you know, to turn it magically, you know, positively. So, yeah, that’s, I disagree. So you know, when I mentioned that the step to go, the very last one was, you know, to test, test and test. So, yeah, this is where the real magic is happening. You know, within PPC, when we testing. So if we set and forget, we won’t be able to really see what works. And at this point, I would also, you know, blink, the diversification, you know, Google is 90% of the PPC ecosystem. That’s fine. However, it’s not the world, the entire ecosystem. And on this one, we have just the second search engine, you know, in the world, Microsoft Art, which is getting ignored, sorry. And so with that, I would just use metaphor to say, if PPC, it’s a brain, and our brain is having two hemisphere, Google will be the left one, and then Microsoft will be the, you know, the right one. And I’m seeing a lot of PPC or advertiser just running on one hemisphere. So if you have one hemisphere, you will never know, you might even be successful on Google, but it will never be complete. You know, once you have a functioning PPC brand where you have Google’s running, and then Microsoft, who is coming, and the way is working, because it’s two different search engine would be coming incrementally to what you are achieving on Google. So that’s really where, you know you have the magic of, you know, the full potential of your PPC. Christian Klepp  26:06 Absolutely, absolutely. And you know it was, it goes back to what you were saying earlier on the conversation. It’s a set it and forget it. It’s also a very dangerous mindset, and it could lead to, it could lead also to a tremendous waste of money if you don’t know what you’re doing. Serge Nguele  26:06 Yeah, exactly. Which is some time for when business owner are managing the Google ad that just, that’s just naturally happens, because, yeah, it’s not their job, you know, they are focused on, you know, running their business, doing what they are good at. So they will be like, Okay, we have some PPC running, and that just, you know, was for everyone. Christian Klepp  26:06 Absolutely, absolutely, okay. Here comes the bonus question, which I kind of like, I hinted at it already previously. But you know, the rumor, the rumor on LinkedIn, is that you’re a runner, and I’ve seen some, I’ve seen some videos of you running, and you’ve clearly, like, participated in some marathons and the like. So my question to you, Serge, is like, what is it? What is it about running that you’ve learned that you’ve applied in your professional life? Serge Nguele  26:06 Oh, yeah, that’s a profound one. Okay, so yeah? Well, I would say yeah, the rumor on LinkedIn is right, yeah, running is an important part of my life, and even exercising, it’s an important part of my life. I’m coming from a football background, and most gradually, I went into running, and past six years, I’ve been more of a runner participating to that, I participated to three marathons, so Paris, Eden trail and London this year, and most recently completed a half marathon the Royal Park one in London. So with with running, long distance running, remind me just the way life is. So life is a marathon. So it’s not a, you know, it’s not a sprint, and which is running it. You know, if, when you get that mindset, a marathon, a marathon doesn’t mean you are going the distance that’s in you, that means you need to really well, I will bring it back a bit to the PPC. So we need to strategize if you are to cover 42 kilometers while it is becoming serious. So you need to make sure you really manage, you know, time your effort, you have a proper strategy, because you can just, you know, wake up and say, Okay, I will cover 42k you will be, you know, really going into trouble. So strategizing and then planning and that will be influencing, you know, even your worth living, because, yeah, how you rest, how you recover, how you eat, and so, yeah.  Serge Nguele  39:59 And then it’s also pushing you to the limit. That’s mean your mindset, which is actually the most important you know when doing this, because to run a marathon, it will be, yeah, a bit about you need to turn that for sure, but it will be about going beyond the physical battle, and at that point it will be more what you have in your mindset. Or no, do you believe you can do it? Or no, you know, are you fighting to keep on going when your body is saying, Okay, I can’t take it anymore. So and all of those things, when you bring them back to to normal life is just, you know, on a daily basis, your business person, you know, we have up and down. You will have no client, you know, sometime. So how are you behaving? You know, with when all those things are happening. And in between the running, I also developed my proper tools, one of them being what I call my three nose philosophies, which I’m happy to share with our listeners here, could be helping. It’s working for me. And yeah, I’m sure if you guys are testing it, it will be working. So the first, no, it’s no excuses. That’s been whatever you set yourself to do. You just go for it. You don’t find excuses. So it’s a respect you give to yourself. The second, no, it’s no complaint. Life is, you know, life is throwing us a lot of stuff. Not only is, you know, chocolate, if I can say but yeah, you have to face it. When is there? If you complain, it won’t change anything. So that’s mean not complaining set you to finding the solution. And the third one is no self pity. You can still say, Okay, I was born in wherever it is, this or that, that won’t change anything. The question it’s, are you willing to consider that however, whatever your condition is not what defines you, it’s what you do you know next that will be the important step. So yeah, my train of philosophy, Sophie would be the bonus for our listener, Christian Klepp  42:31 No excuses, no complaints and no self pity. So not only is sales a PPC expert, but he’s also a philosopher, no, but it’s awesome. Awesome. I love it. But, Serge, this has been such a great conversation. Thank you so much for coming on and for sharing your expertise and your experience and your running advice with the listeners, and quick introduction to yourself and how people out there can get in touch with you. And I did notice, you know, there were a couple of hints in the conversation. There were a lot of, like, medical terms floating around. What’s the story there? Serge Nguele  43:06 The story so, yeah. Quick Intro about me, yeah, I’m search your PPC doctor. I’m called the PPC doctor in the industry, I do quite a lot of public speaking in the digital marketing space. I’m George award at the search award in the UK, globally and at international level. I have 16 years experience in PPC, and I run my agency called your PPC doctor, if people want to be in touch with me, they can type my name online. I’m quite active on LinkedIn, so Serge Nguele, you will find me, yeah, wearing, you know, something with this PPC doctor. This is the branding. And to your question, why your PPC doctor? So there is a real story there. I’m a former Med student. So I studied medicine to become a proper doctor, but for some reason, I will spell spare the details. I pivoted into marketing and specialize into digital and PPC. So when I was creating my agency, the name was natural, your PPC doctor, which is also a real way of doing stuff. I don’t call the client. I still call, you know, my patients, and I’m having the doctor mindset within your PPC, where we really listen and then we listen, then we diagnose, prescribe, and from the prescription, we follow up with care. So yeah, that’s the doctor mindset at your PPC Doctor. Serge Nguele  43:52 Fantastic, fantastic. The only thing you don’t do is tell people to breathe in, breathe out and cough for me, please. Serge Nguele  43:58 Not yet.  Christian Klepp  43:58 Not yet, fantastic, fantastic. So once again, thank you so much for your time. Take care, stay safe and talk to you soon.  Serge Nguele  45:09 Okay, yes. Thanks Christian, thanks for having me.  Christian Klepp  45:12 Thanks. Okay. Bye, for now.  Serge Nguele  45:13 Yeah. Bye.

Bienvenido, bienvenida al Podcast de Las Cosmonautas. En este episodio exprés te cuento por qué el CTR (Click Through Rate) puede estar saboteando tus campañas de Meta. ¿Qué es? ¿Cuánto debería marcar? ¿Cómo mejorarlo? Si estás invirtiendo en publicidad y no ves resultados, este dato puede ser la clave. Spoiler: no, no es culpa del algoritmo.

¿Te gustaría dominar las estrategias para optimizar tus productos en Amazon y elevar tus ventas a un nivel superior? En este episodio del Serious Sellers Podcast en Español, nos acompaña Víctor García, experto desde España, para desentrañar los secretos detrás de la mejora del CTR (Click Through Rate) y cómo la inteligencia artificial está remodelando el panorama del comercio electrónico. Aprenderás cómo adaptarte a los cambios en los algoritmos de Amazon y mantener la visibilidad de tus productos, una habilidad crucial en un mundo cada vez más competitivo. Con Víctor, abordamos una problemática que muchos vendedores enfrentan: la tendencia a crear productos basados solo en estudios de palabras clave. A través de una analogía interesante con la atención médica personalizada, discutimos los riesgos de ofrecer productos que no satisfacen las necesidades reales de los consumidores. Descubre cómo los algoritmos de Amazon buscan personalizar recomendaciones y cómo algunos vendedores tratan de manipular estas herramientas para su beneficio. Este análisis nos lleva a una reflexión importante sobre la ética y el enfoque en resolver problemas genuinos de los clientes. Para cerrar, te ofrecemos estrategias prácticas para optimizar tus listados en Amazon, desde personalizar títulos hasta utilizar contenido A+. Recomendamos realizar pruebas A/B y usar herramientas avanzadas de inteligencia artificial como ChatGPT para generar múltiples versiones de títulos. Además, Víctor nos comparte la importancia de la Asociación de Vendedores en Amazon España para mantenerse actualizado frente a cambios rápidos. No te pierdas la oportunidad de explotar estas valiosas prácticas y conocimientos que podrían transformar tu negocio en la plataforma de ventas más grande del mundo. En el episodio #168 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Optimización De Listados en Amazon 10:26 - Optimización De Palabras Clave en Amazon 15:04 - Importancia De La Especificidad Del Champú 19:44 - Estrategias De Optimización en Amazon 24:04 - Generar Contenido Para Aumentar Ventas 33:21 - Evolución De La Demanda Por Productos 36:49 - Asociación De Vendedores en Amazon España

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered. Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI. Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro. Follow @marketingandmargaritas_ @made_creativeco

Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe.Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch...► Education Resources- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup► Work with me directly - Disrupter Agency: https://bit.ly/DisrupterAgency- Book a Consulting Call: https://bit.ly/DisrupterConsulting► Newsletter & Merchandise- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp- Disrupter School Merch Store: bit.ly/DisrupterMerch► Connect With Me On Other Platforms- Twitter:

Wondering why your Amazon sales aren't skyrocketing? The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.Here's what you'll learn:→ The underestimated power of your main product image→ Why CTR (Click-Through Rate) should be your new obsession→ How to use data and history to make informed decisions→ The role of brand analytics in keyword optimization→ The first things to fix in your listing for immediate impactDon't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!

Ray Malaski formally owned a residential cleaning business in Lapeer, MI, but his expertise lies in the marketing space.Ray is Agency coach at Seven Figure Agency and President at Get Cleaning ClicksTheir specialty is optimizing you're business for leads and driving traffic to your brand!How you say???Google Ads —There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it's like flicking a switch to quick leads, and scaleable sales.Time Stamps:

Lorena Penas, é socia fundadora de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe danos 5 claves para facer crecer a túa canle de Youtube. Todo creador ou creadora de contido desexa que o seu vídeo de Youtube chegue a moitas persoas e para iso deben saber optimizar o SEO do seu vídeo. Para isto existen varias estratexias e usalas todas de forma correcta pode axudarche a que o contido sexa máis visible e fácil de identificar pola audiencia. "As palabras chave que elixamos deben ser termos moi específicos e detallados". "Youtube xeralmente busca que permanezan no vídeo os primeiros 15 segundos". "O tempo de sesión é un factor importante de posicionamento en Youtube". Algunhas das estratexias que se poden implementar inclúen a optimización do título, descrición, etiquetas do vídeo, o uso de miniaturas atractivas e a creación de listas de reprodución. Aquí contámosche como sacarlle proveito a todo isto en 5 claves: ✔️1. Palabras craves Elixir as palabras chave adecuadas pode determinar se un vídeo terá éxito ou non. Para atopar palabras chave, é recomendable crear unha lista de palabras chave raíz, que son termos que describen temas amplos relacionados co contido do vídeo. As palabras chave que elixamos deben ser introducidas na procura de Youtube para obter suxerencias de palabras chave long tail, é dicir, termos máis específicos e detallados que se utilizan para describir un tema ou contido en particular. Tamén é importante ter en conta que o máis recomendable é buscar palabras chave con moitas procuras pero con baixa competencia para que o vídeo que subas destaque entre outros. ✔️2. Presta atención ao tempo de visualización O obxectivo principal de Youtube é manter ás persoas na túa plataforma, polo que debes buscar manter o tempo de visualización nos vídeos para que o algoritmo prefira o teu contido. Non nos referimos a que o vídeo sexa longo ou curto. Falamos de que a audiencia decida quedar vendo o contido que subiches por un tempo determinado e non o quite; Youtube xeralmente busca que permanezan no vídeo os primeiros 15 segundos. Aínda que certamente, os vídeos máis longos tenden a ter un maior tempo de visualización e, por tanto, son máis favorecidos nos resultados de procura. Tamén é importante eliminar todo o recheo dos vídeos, como as intros moi longas ou transicións que non acheguen nada relevante ao contido. Para isto é bo ter unha boa planificación sobre o que se mostrará. ✔️3. Optimización de vídeos O SEO non é unha práctica que leve a cabo en artigos escritos, tamén inflúe moito en Youtube. Unha das recomendacións é utilizar palabras craves nos títulos para axudar no posicionamento, en especial se isto axuda a maximizar o CTR (Click-Through Rate). Outra forma de optimizar é por medio das descricións facendo que as mesmas sexan de polo menos 2 parágrafos e que falen con detalles sobre o contido que se está mostrando, ademais de incluír a mesma palabra chave que se utilizou no título. Tamén hai que darlle uso ás etiquetas de vídeo, usando as que inclúan a palabra chave obxectivo e as súas derivadas. As etiquetas sempre deben describir o tema do vídeo. ✔️4. Miniaturas atractivas A miniatura de Youtube é a imaxe que aparece xunto ao título e a descrición do vídeo. Dita imaxe é a primeira impresión que os espectadores teñen do contido do vídeo, polo que é importante que sexa atractiva, que chame a atención e anímeos a facer clic. Segundo Youtube, o 90% dos vídeos con mellor rendemento teñen miniaturas personalizadas. O máis recomendable é utilizar cores brillantes e deseños con contraste para que capten a atención a primeira ollada, ademais de colocar elementos gráficos que fagan unha chiscadela ao tipo de contido que se vai a expoñer. ✔️5. Listas de reprodución As listas de reprodución son unha maneira de aumentar as vistas e as subscricións á canle debido a que axudan aumentar o tempo de sesión dos espectadores, é dicir, o tempo que unha persoa pasa na plataforma despois de empezar a ver un vídeo. O tempo de sesión é un factor importante de posicionamento en Youtube, xa que a plataforma dá prioridade aos vídeos que fan que os usuarios permanezan na plataforma durante máis tempo. As listas de reprodución fan que os espectadores vexan máis contido da canle, polo que é bo telas organizadas. Semrush pode ser unha ferramenta moi valiosa para axudar a mellorar o posicionamento dos teus vídeos en Youtube. Grazas a esta ferramenta de análise podes atopar palabras chave e temas populares dentro do teu nicho, ademais de obter datos sobre o rendemento dos teus competidores. Tamén terás a opción de monitorear a posición dos teus vídeos e facer axustes para optimizalos aínda máis. Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Some important factors to consider when optimizing Facebook Ads Manager: Engagement, Frequency, CPMs, CTR, CPR, ROI, etc. These stats have a relationship with one another. Your CPMs (Cost per Millie) effects how much money you need to spend to garner impressions. Your CPR (Cost per Result) is directly related to how much money you've spent. Your Frequency and engagement rate will affect CTR (Click Through Rate) and understanding how all of these factors work will help you make informed decisions when optimizing your account. Remember, your bottom line is CONVERSIONS!

The Google Ads 9 Pointers for Increasing CTR are easy to apply techniques to increase CTR, or click-through rate, of your ads. When it comes to getting the most clicks possible from your online ads, you have two variables to control—ad text and ad placement. Google's Online Advertising platform is the second-largest advertising network in the world. It's a great place to get your message across to millions of people that are actively searching for what you have to offer. Unfortunately, not many businesses know how to make Google AdWords work for them, which is why Google AdWords gives you an average CTR (Click Through Rate) of less than 1%. With constant advances in internet marketing, you should know that there are various design and programming features that can give your Google Ad a competitive advantage over the ads of your competitors. The more attention you draw people's eyes to your ad, the greater the chance that they'll click on it.    More info about google ads: 9 pointers for increasing CTR:  https://ppc.co/increase-google-ads-ctr/ Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN 

So people aren't clicking on your ads? It hurts, right? I know, I've been there. In the last few weeks, we've looked at the creative aspects of our ads, as well as our headlines with a brilliant hook to capture the attention of our ideal customer and audience. Maybe they are looking and reading the ad, but then they're not clicking that all too important CTR link click that's taking them over to the page that we want them to. This may be happening because the messaging is not on point. In this episode of Online Confidential, we're focused on our messaging and diving into 5 strategies that you can use when evaluating your ad's messaging.

Using the proper title on each video will make your channel grow faster and rank the videos. Keep in mind, as always, the video title and thumbnail are the ones your audience looks initially before they click video. So, concentrate more on optimizing the YouTube video title and then hit the Publish button Titles are very important for YouTube SEO! The title of a video is equivalent to the title of a blog or article. The title is the first thing not just other people see, but also crawlers. The title is the factor that will identify the overall topic of your content. 7 Most common Guidelines to follow: 1. Be Accurate And Concise: avoid using clickbait and misleading titles on your videos, because it can cause some pretty great harm to your content's performance as far as watch times and audience retention rates go. You want to keep your audience watching your video until the very end, not clicking off after a few seconds because your video has nothing to do with what your title says it's about. 2. Don't Ask Questions In Your Title: let your audience know what your video content is about without asking silly questions. Questions come off as clickbait and people avoid clicking on videos with questions in them for that reason. 3. Use Title Capitalization: there's nothing more irritating than all caps or all lowercase letters in a video's title. Using title capitalization - meaning Capitalizing Every Word In Your Title - will make your videos look more professional and will increase the chances of people clicking on the video. 4. Keep Your Titles Short: YouTube cuts title off at the 66 character mark, so make sure your titles are below 66 characters in length. 5. If Appropriate, Use Numbers: using prime and odd numbers has been proven to catch peoples' attention and increase CTR (Click Through Rate). 6. Use Power Words: these are great for motivating people to click on your video titles. You can find lists of power words (like “tutorial”, “how to” etc.) by doing a quick Google search. 7. Include Exact Targeted Keywords And Place Them First In Your Titles: use your targeted keyword once in your title for the best results. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Στο επεισόδιο 56 ανοίγουμε τον φάκελο CTR (Click-Through-Rate). Απομυθοποιούμε το συγκεκριμένο metric με βάση τα δεδομένα της νέας εποχής. Πότε είναι λάθος να βασιζόμαστε σε αυτό; Πότε μας προσφέρει πραγματικά δεδομένα; Τι συμβαίνει στο Smart Bidding; Μιλάμε για CTR σε Google Ads, Facebook Ads αλλά και γενικά PPC. CTR ή Conversion Rate; Όταν μπαίνουμε στη […]

Click through rate and traffic manipulation network. LEarn how to create your own CTR network and manipulate SEO rankings. https://youtu.be/BjKEjVqUdSw https://chrispalmermarketing.com --- Support this podcast: https://anchor.fm/chrsplmr/support

Learn about the best E-commerce traffic source and how to get on the map and optimize your traffic. Listen in to today's episode with Tommy Griffith. How we get traffic on Google for e-commerce? The first thing is keyword research on any platform. On Amazon, you have product viability to deal with as well. In the beginning, you should over-invest in keyword research. When you've clarified your customer,you want to layout the entire universe of the things they search for.  You'll end up using a lot of this if you have own business - in content marketing (eg blog posts), email, social media marketing, etc. Get a decent proxy for demand via keyword search volume from an E-commerce traffic source. https://amazingfba.com/clickminded  free mini-courses, free SEO strategy guide. Favourite SEO tools kwfinder.com ahrefs.com Sometimes they have amazon specific tools How do we approach “The universe of search” as e-commerce sellers? Depends whether you're at the early stages - “I'm looking for products” “I know my customer avatar” and have several SKUs.  SEO for the established Amazon seller Take all your core keywords and put them into a 3rd party tool. Find ALL the different variations eg BBQ - purple handle, green handle, one is for winter, one for summer. This is a good inspiration for new products. If someone does a lot of barbecuing - who is the avatar?Why are they barbecuing? Once you're really dialled into your customer avatar, you lay out the entire universe of google searches. Google Search results show more than searches Google search especially is a proxy for demand and thoughts for an E-commerce traffic source. HTC picked colours of phones based on Google search. Google trends data predict flu epidemics these days, thanks to tracking flu-related keywords. You can capture all of that to one document (eg a large spreadsheet) This can drive so much, including: Content strategy Product dev strategy Office set up Emails YouTube videos Total Addressable Marketing (TAM) for ecommerce SEO For an E-commerce traffic source, you need to do some maths based things like - TAM - Total Addressable Market sizing At Airbnb, Tommy used to look at areas for “Guidebooks” for Airbnb - on topics like: “Things to do in [city name]” “Restaurants in [city name]” “Walking tours in [city name]” “What do locals do in [city name]?” What is Total Addressable Market? Let's say you're looking at BBQ grill sets. First, layout the “total universe” of related search terms. Every variation of BBQ grill is one bucket, eg Propane, non-propane, electric Large, small, industrial size etc. etc. Also, layout types of keywords and bucket into types of “intent”. Effectively every page of your site focuses on one of these for an E-commerce traffic source. Top of funnel and bottom of funnel keywords for ecommerce SEO Bottom of funnel keywords are very specific and imply searchers are ready to go and buy. Top of funnel keywords shows less buyer intent eg “10 things you should think about before you BBQ”. Apply a CTR Click Through Rate percentage for an E-commerce traffic source. Tool: Advancedwebranking.com This shows the value of position #1, #2, etc. ranking For example for a certain search term, the   #1 position might be 35% of clicks In general, Tommy sees 75% of clicks go to the top 3 results on Google. You can start to create a “Theoretical maximum amount of traffic”  orTotal Addressable Market (Wikipedia definition) Process for finding TAM: Find the universe of keywords Capture these (eg on a spreadsheet) Divide into buckets, based on categories and top/middle/bottom of funnel [level of buying intent] Apply Conversion rate calculations [this gives you the total number of potential sales] Apply a price point to this to get [this gives you the value per sale]

Learn about the best E-commerce traffic source and how to get on the map and optimize your traffic. Listen in to today's episode with Tommy Griffith. How we get traffic on Google for e-commerce? The first thing is keyword research on any platform.  On Amazon, you have product viability to deal with as well.  In the beginning, you should over-invest in keyword research.  When you’ve clarified your customer, you want to layout the entire universe of the things they search for.  You’ll end up using a lot of this if you have own business - in content marketing (eg blog posts), email, social media marketing, etc.  Get a decent proxy for demand via keyword search volume from an E-commerce traffic source.  https://amazingfba.com/clickminded  free mini-courses, free SEO strategy guide.  Favourite tools kwfinder.com ahrefs.com  Sometimes they have amazon specific tools  How do we approach “The universe of search” as e-commerce sellers? Depends whether you’re at the early stages - “I’m looking for products” “I know my customer avatar” and have several SKUs.  For the established Amazon seller Take all your core keywords and put them into a 3rd party tool.  Find ALL the different variations eg BBQ - purple handle, green handle, one is for winter, one for summer.  This is a good inspiration for new products.  If someone does a lot of barbecuing - who is the avatar? Why are they barbecuing?  Once you’re really dialled into your customer avatar, you lay out the entire universe of google searches.  Search results show more than searches Google search especially is a proxy for demand and thoughts for an E-commerce traffic source.   HTC picked colours of phones based on Google search.  Google trends data predict flu epidemics these days, thanks to tracking flu-related keywords.  You can capture all of that to one document (eg a large spreadsheet) This can drive so much, including:  Content strategy Product dev strategy Office set up Emails YouTube videos Total Addressable Marketing (TAM) For an E-commerce traffic source, you need to do some maths based things like - TAM - Total Addressable Market sizing At Airbnb, Tommy used to look at areas for “Guidebooks” for Airbnb - on topics like:  “Things to do in [city name]”  “Restaurants in [city name]”  “Walking tours in [city name]” “What do locals do in [city name]?” What is Total Addressable Market? Let’s say you’re looking at BBQ grill sets.  First, layout the “total universe” of related search terms.  Every variation of BBQ grill is one bucket, eg Propane, non-propane, electric Large, small, industrial size etc. etc.  Also, layout types of keywords and bucket into types of “intent”. Effectively every page of your site focuses on one of these for an E-commerce traffic source. Top of funnel and bottom of funnel keywords Bottom of funnel keywords are very specific and imply searchers are ready to go and buy.  Top of funnel keywords shows less buyer intent eg “10 things you should think about before you BBQ”.   Apply a CTR Click Through Rate percentage for an E-commerce traffic source. Tool: Advancedwebranking.com  This shows the value of position #1, #2, etc. ranking For example for a certain search term, the   #1 position might be 35% of clicks In general, Tommy sees 75% of clicks go to the top 3 results on Google.  You can start to create a “Theoretical maximum amount of traffic”  or Total Addressable Market (Wikipedia definition) Process for finding TAM: Find the Universe of keywords Capture these (eg on a spreadsheet)  Divide into Buckets, based on categories and top/middle/bottom of funnel [level of buying intent]  Apply Conversion rate calculations [this gives you the total number of potential sales]  Apply a price point to this to get [this gives you the value per sale]

Gmail Ads er den mindst brugte Google Ads-placering. Men den kan i nogle brancher være super effektiv - særligt kombineret med Custom Intent-målretning. Hør mere om Gmail Ads, hvordan du kan bruge dem og hvilke virksomheder, det giver mening for. Anders Qwist - Seniorkonsulent i Obsidian Digital - deler ud af rig erfaring. Gmail Ads er den mindst brugte Google Ads placering I dag skal vi snakke om Gmail ads, vi har i dagens episode besøg af Anders Qwist. Anders arbejder hos Obsidian Digital, hvor han er specialist i Google Annoncering. Anders Qwist er ekspert indenfor Gmail Ads. Gmail Ads er en annonce, som findes inde i din indbakke på Gmail. Når du er i din indbakke, vil du få en annonce, som vises i toppen af indbakken. Hvordan fungere Gmail Ads? Gmail Ads fungerer kun på bruger, som har oprettet tabs. Sociale netværk Promoveringer Vigtig mails. Når de vises i indbakken, ser du MAX 1-2 annoncer per tabs. Fordelen ved Gmail Ads Fordelen ved Gmail ads, er at du får billige CPC (Cost Per Click) priser på 0,5 til 1 kr. Derudover ligger CTR (Click Through Rate) på omkring 40-50 % af brugerne, der åbner. Hvem skal bruge af Gmail ads? Anders Qwist har erfare, at virksomheder i låne branchen, har stor succes med Gmail Ads. Deres search ads priser er høje, så det kan bedre betale sig, at annoncere på Gmail ads. E-commerce på Gmail Ads Hvis du ejer en E-commerceforretning, burde du overveje Gmail Ads. Du kan bruge Gmail Ads til at push dine udsalgsvarer og rabatter på Black Friday, da CPC’en er lav, så du kan nå langt ud med et lille budget. Tak fordi du lyttede med i vores episode omkring Gmail Ads. Har du lyst til at høre mere med Anders Qwist, kan du lytte til vores podcast omkring Youtube Annoncering, hvor han også optræder som gæst.

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den! Show Highlights: 1:37 Data-Driven Approach to Prime Day 4:25 History of Prime Day 7:30 Some Non-PPC Strategies and General Tips 10:48 PPC Strategies - Conversion Rates 11:36 CTR (Click Through Rate) 13:10 Budgets 17:26 Bidding Strategies 20:36 Bid Automation 23:55 More on Conversion Rates 25:36 More Prime Day Strategies 29:50 Podcast Deal and a Christmas in July Surprise

  Ep 142 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business. 7 Business Growth Strategies Part 1 7 Business Growth Strategies - Part 2 7 Business Growth Strategies - Part 3   This week is all about SEO (Search Engine Optimization) to help you get an edge and also outperform your competition.    5 SIGNS OF BAD SEO No longer guess your search rankings and get accurate data Get Free Content (Blogs, Infographics etc.) Without Writing a Single Word   How long does it take to rank on Google? How long does it take for SEO to show results? Google search results page is getting busier, apply this tactic to increase CTR (Click Through Rate)   How much SEO services cost   Major Update in SEO and Why You Should Take Advantage of This Opportunity How To Get More Search Traffic From Existing Content    Bonus:  5 Free Tools To Help You Check Duplicate Content How to Find Long Tail Keywords Using Free Tools to Tap Into 70% of Search Traffic       Connect with us: Twitter: Rapid Boost Instagram: Business Growth School Ali's Twitter: Ali Salman Facebook Group: Business Growth School Leave a Review on iTunes: Business Growth School

Ep 109 of Online Marketing Lessons for local service providers Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

http://triunfacontulibro.com/ Maite López ayuda a profesionales del marketing y agencias de publicidad a mejorar sus habilidades en Facebook Ads para hacer campañas de publicidad más rentables. Es Licenciada en Administración y Dirección de Empresas especializada en Marketing y llevo trabajando como consultora de marketing y social media manager desde 2010. En 2012 fundó su propia agencia de marketing online y a principios de 2016 decidí empezar de cero especializándose en Facebook ads. Los temas más destacados que Maite comparte en esta en entrevista: – Para que puede ser útil Facebook Ads para autores o escritores – Si merece la pena hacer publicidad directa en Facebook para la venta de libros o hay que hacer una publicidad indirecta – Ideas para captar lectores potenciales con campañas de Facebook Ads – A que “gente” (“públicos”) podemos mostrar nuestros anuncios: cómo segmentarlos – Los diferentes públicos que podemos crear para dirigirles nuestros anuncios – Los tipos de públicos que mejor funcionan – Número de personas de público ideal según duración de la campaña de Facebook. – La frecuencia, que es y cuanta frecuencia es recomendable. – Cómo se crea una campaña de Facebook, los diferentes componentes: campaña-grupo de anuncios- públicos – Presupuestos y mejoras – Cómo tratar los comentarios negativos en los anuncios de Facebook – Los anuncios: recomendaciones para crear anuncios eficaces – Landing pages y como hacer campañas sin ser necesario crearlas – Análisis del CTR (“Click Through Rate”) y que modificar si no es un buen dato – Qué modificar si no conseguimos suficientes registros. – Novedades: publicidad para anunciarse en Messenger y Bots.

How to calculate CTR (Click Through Rate)

Download episoden Verdens første bannerannonce havde en CTR (Click Through Rate) på 80 %. I dag skal du være dygtig for at ramme 0.5 %. Skalering er blevet sværere og i takt med at en markedsføringskanal - Facebook, AdWords, bannere m.v. - bliver kendt, bliver markedet mættet og effekten aftager. Samtidigt har alle nu lige adgang til teknologi og viden. Er det blevet sværere - og hvad betyder det for dig, der gerne vil være foran i dit arbejde? Det er emnet for EP #108 af Marketing Brief. Inspiration: http://andrewchen.co/growth-is-getting-hard/