Podcasts about ctr click through rate

Bienvenido, bienvenida al Podcast de Las Cosmonautas. En este episodio exprés te cuento por qué el CTR (Click Through Rate) puede estar saboteando tus campañas de Meta. ¿Qué es? ¿Cuánto debería marcar? ¿Cómo mejorarlo? Si estás invirtiendo en publicidad y no ves resultados, este dato puede ser la clave. Spoiler: no, no es culpa del algoritmo.

¿Te gustaría dominar las estrategias para optimizar tus productos en Amazon y elevar tus ventas a un nivel superior? En este episodio del Serious Sellers Podcast en Español, nos acompaña Víctor García, experto desde España, para desentrañar los secretos detrás de la mejora del CTR (Click Through Rate) y cómo la inteligencia artificial está remodelando el panorama del comercio electrónico. Aprenderás cómo adaptarte a los cambios en los algoritmos de Amazon y mantener la visibilidad de tus productos, una habilidad crucial en un mundo cada vez más competitivo. Con Víctor, abordamos una problemática que muchos vendedores enfrentan: la tendencia a crear productos basados solo en estudios de palabras clave. A través de una analogía interesante con la atención médica personalizada, discutimos los riesgos de ofrecer productos que no satisfacen las necesidades reales de los consumidores. Descubre cómo los algoritmos de Amazon buscan personalizar recomendaciones y cómo algunos vendedores tratan de manipular estas herramientas para su beneficio. Este análisis nos lleva a una reflexión importante sobre la ética y el enfoque en resolver problemas genuinos de los clientes. Para cerrar, te ofrecemos estrategias prácticas para optimizar tus listados en Amazon, desde personalizar títulos hasta utilizar contenido A+. Recomendamos realizar pruebas A/B y usar herramientas avanzadas de inteligencia artificial como ChatGPT para generar múltiples versiones de títulos. Además, Víctor nos comparte la importancia de la Asociación de Vendedores en Amazon España para mantenerse actualizado frente a cambios rápidos. No te pierdas la oportunidad de explotar estas valiosas prácticas y conocimientos que podrían transformar tu negocio en la plataforma de ventas más grande del mundo. En el episodio #168 de Serious Sellers Podcast en Español, platicamos de: 00:00 - Optimización De Listados en Amazon 10:26 - Optimización De Palabras Clave en Amazon 15:04 - Importancia De La Especificidad Del Champú 19:44 - Estrategias De Optimización en Amazon 24:04 - Generar Contenido Para Aumentar Ventas 33:21 - Evolución De La Demanda Por Productos 36:49 - Asociación De Vendedores en Amazon España

Have you ever wondered what marketers mean when they say CPA, CPC, or CTR? We've got you covered. Join us as we break down the meaning of these common ad metrics. Whether you're a seasoned marketer or just starting out, understanding CPA (Cost Per Acquisition), CPC (Cost Per Click), and CTR (Click-Through Rate) is essential for optimising your advertising campaigns and maximising ROI. Tune in to learn how these metrics impact your marketing strategy and gain insights to navigate the advertising landscape like a pro. Follow @marketingandmargaritas_ @made_creativeco

Let's address the elephant in the room: the three KPIs that have been hailed as the holy trinity of advertising metrics - CTR (Click Through Rate), ROAS (Return On Ad Spend), and Conversion Rate. For years, these metrics have been paraded around as the gold standard for measuring ad success. But here's the twist: they might not be as golden as we've been led to believe.Disrupter School College Tee Trucker Hat: https://www.disrupterschool.com/merch...► Education Resources- The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink- Disrupter School (Trial for $100): https://bit.ly/DisrupterSchoolEnroll- Facebook Disrupter Group (free): https://bit.ly/DisrupterFacebookGroup► Work with me directly - Disrupter Agency: https://bit.ly/DisrupterAgency- Book a Consulting Call: https://bit.ly/DisrupterConsulting► Newsletter & Merchandise- Shape of Disrupt: https://bit.ly/DisrupterNewsletterSignUp- Disrupter School Merch Store: bit.ly/DisrupterMerch► Connect With Me On Other Platforms- Twitter:

Wondering why your Amazon sales aren't skyrocketing? The devil is in the details, and your listing might be the culprit. In this video, Steven Pope reveals the first things you should consider fixing on your Amazon listing to boost those sales numbers.Here's what you'll learn:→ The underestimated power of your main product image→ Why CTR (Click-Through Rate) should be your new obsession→ How to use data and history to make informed decisions→ The role of brand analytics in keyword optimization→ The first things to fix in your listing for immediate impactDon't let a subpar listing hold you back. Tune in now to discover the first things you should consider fixing to elevate your Amazon sales game!

Ray Malaski formally owned a residential cleaning business in Lapeer, MI, but his expertise lies in the marketing space.Ray is Agency coach at Seven Figure Agency and President at Get Cleaning ClicksTheir specialty is optimizing you're business for leads and driving traffic to your brand!How you say???Google Ads —There is no better way to get highly targeted traffic through paid marketing channels like Google AdWords, with a properly optimized funnel it's like flicking a switch to quick leads, and scaleable sales.Time Stamps:

Lorena Penas, é socia fundadora de "Actualizados Comunicación", empresa que se adica á xestión da comunicación dixital. Hoxe danos 5 claves para facer crecer a túa canle de Youtube. Todo creador ou creadora de contido desexa que o seu vídeo de Youtube chegue a moitas persoas e para iso deben saber optimizar o SEO do seu vídeo. Para isto existen varias estratexias e usalas todas de forma correcta pode axudarche a que o contido sexa máis visible e fácil de identificar pola audiencia. "As palabras chave que elixamos deben ser termos moi específicos e detallados". "Youtube xeralmente busca que permanezan no vídeo os primeiros 15 segundos". "O tempo de sesión é un factor importante de posicionamento en Youtube". Algunhas das estratexias que se poden implementar inclúen a optimización do título, descrición, etiquetas do vídeo, o uso de miniaturas atractivas e a creación de listas de reprodución. Aquí contámosche como sacarlle proveito a todo isto en 5 claves: ✔️1. Palabras craves Elixir as palabras chave adecuadas pode determinar se un vídeo terá éxito ou non. Para atopar palabras chave, é recomendable crear unha lista de palabras chave raíz, que son termos que describen temas amplos relacionados co contido do vídeo. As palabras chave que elixamos deben ser introducidas na procura de Youtube para obter suxerencias de palabras chave long tail, é dicir, termos máis específicos e detallados que se utilizan para describir un tema ou contido en particular. Tamén é importante ter en conta que o máis recomendable é buscar palabras chave con moitas procuras pero con baixa competencia para que o vídeo que subas destaque entre outros. ✔️2. Presta atención ao tempo de visualización O obxectivo principal de Youtube é manter ás persoas na túa plataforma, polo que debes buscar manter o tempo de visualización nos vídeos para que o algoritmo prefira o teu contido. Non nos referimos a que o vídeo sexa longo ou curto. Falamos de que a audiencia decida quedar vendo o contido que subiches por un tempo determinado e non o quite; Youtube xeralmente busca que permanezan no vídeo os primeiros 15 segundos. Aínda que certamente, os vídeos máis longos tenden a ter un maior tempo de visualización e, por tanto, son máis favorecidos nos resultados de procura. Tamén é importante eliminar todo o recheo dos vídeos, como as intros moi longas ou transicións que non acheguen nada relevante ao contido. Para isto é bo ter unha boa planificación sobre o que se mostrará. ✔️3. Optimización de vídeos O SEO non é unha práctica que leve a cabo en artigos escritos, tamén inflúe moito en Youtube. Unha das recomendacións é utilizar palabras craves nos títulos para axudar no posicionamento, en especial se isto axuda a maximizar o CTR (Click-Through Rate). Outra forma de optimizar é por medio das descricións facendo que as mesmas sexan de polo menos 2 parágrafos e que falen con detalles sobre o contido que se está mostrando, ademais de incluír a mesma palabra chave que se utilizou no título. Tamén hai que darlle uso ás etiquetas de vídeo, usando as que inclúan a palabra chave obxectivo e as súas derivadas. As etiquetas sempre deben describir o tema do vídeo. ✔️4. Miniaturas atractivas A miniatura de Youtube é a imaxe que aparece xunto ao título e a descrición do vídeo. Dita imaxe é a primeira impresión que os espectadores teñen do contido do vídeo, polo que é importante que sexa atractiva, que chame a atención e anímeos a facer clic. Segundo Youtube, o 90% dos vídeos con mellor rendemento teñen miniaturas personalizadas. O máis recomendable é utilizar cores brillantes e deseños con contraste para que capten a atención a primeira ollada, ademais de colocar elementos gráficos que fagan unha chiscadela ao tipo de contido que se vai a expoñer. ✔️5. Listas de reprodución As listas de reprodución son unha maneira de aumentar as vistas e as subscricións á canle debido a que axudan aumentar o tempo de sesión dos espectadores, é dicir, o tempo que unha persoa pasa na plataforma despois de empezar a ver un vídeo. O tempo de sesión é un factor importante de posicionamento en Youtube, xa que a plataforma dá prioridade aos vídeos que fan que os usuarios permanezan na plataforma durante máis tempo. As listas de reprodución fan que os espectadores vexan máis contido da canle, polo que é bo telas organizadas. Semrush pode ser unha ferramenta moi valiosa para axudar a mellorar o posicionamento dos teus vídeos en Youtube. Grazas a esta ferramenta de análise podes atopar palabras chave e temas populares dentro do teu nicho, ademais de obter datos sobre o rendemento dos teus competidores. Tamén terás a opción de monitorear a posición dos teus vídeos e facer axustes para optimizalos aínda máis. Máis Información ACTUALIZADOS COMUNICACIÓN: ✔️Páxina Web: https://actualizadoscomunicacion.com/ ✔️Facebook: https://www.facebook.com/actualizadoscomunicacion ✔️Twitter: https://twitter.com/actualizadoscom ✔️Instagram: https://www.instagram.com/actualizados_comunicacion/ ️"SUSCRÍBETE" ao podcast. MÁIS ENTREVISTAS: https://www.ivoox.com/podcast-salta-da-cama_sq_f1323089_1.html Máis Información e outros contidos: ✔️Facebook: https://www.facebook.com/PabloChichas ✔️Twitter: https://twitter.com/pablochichas ✔️Instagram: https://www.instagram.com/pablochichas/ ✔️Clubhouse: @pablochichas ✔️Twich: https://www.twitch.tv/pablochichas

Some important factors to consider when optimizing Facebook Ads Manager: Engagement, Frequency, CPMs, CTR, CPR, ROI, etc. These stats have a relationship with one another. Your CPMs (Cost per Millie) effects how much money you need to spend to garner impressions. Your CPR (Cost per Result) is directly related to how much money you've spent. Your Frequency and engagement rate will affect CTR (Click Through Rate) and understanding how all of these factors work will help you make informed decisions when optimizing your account. Remember, your bottom line is CONVERSIONS!

The Google Ads 9 Pointers for Increasing CTR are easy to apply techniques to increase CTR, or click-through rate, of your ads. When it comes to getting the most clicks possible from your online ads, you have two variables to control—ad text and ad placement. Google's Online Advertising platform is the second-largest advertising network in the world. It's a great place to get your message across to millions of people that are actively searching for what you have to offer. Unfortunately, not many businesses know how to make Google AdWords work for them, which is why Google AdWords gives you an average CTR (Click Through Rate) of less than 1%. With constant advances in internet marketing, you should know that there are various design and programming features that can give your Google Ad a competitive advantage over the ads of your competitors. The more attention you draw people's eyes to your ad, the greater the chance that they'll click on it.    More info about google ads: 9 pointers for increasing CTR:  https://ppc.co/increase-google-ads-ctr/ Connect with us:  SEO // PPC // DEV // WEBSITE DESIGN 

So people aren't clicking on your ads? It hurts, right? I know, I've been there. In the last few weeks, we've looked at the creative aspects of our ads, as well as our headlines with a brilliant hook to capture the attention of our ideal customer and audience. Maybe they are looking and reading the ad, but then they're not clicking that all too important CTR link click that's taking them over to the page that we want them to. This may be happening because the messaging is not on point. In this episode of Online Confidential, we're focused on our messaging and diving into 5 strategies that you can use when evaluating your ad's messaging.

Using the proper title on each video will make your channel grow faster and rank the videos. Keep in mind, as always, the video title and thumbnail are the ones your audience looks initially before they click video. So, concentrate more on optimizing the YouTube video title and then hit the Publish button Titles are very important for YouTube SEO! The title of a video is equivalent to the title of a blog or article. The title is the first thing not just other people see, but also crawlers. The title is the factor that will identify the overall topic of your content. 7 Most common Guidelines to follow: 1. Be Accurate And Concise: avoid using clickbait and misleading titles on your videos, because it can cause some pretty great harm to your content's performance as far as watch times and audience retention rates go. You want to keep your audience watching your video until the very end, not clicking off after a few seconds because your video has nothing to do with what your title says it's about. 2. Don't Ask Questions In Your Title: let your audience know what your video content is about without asking silly questions. Questions come off as clickbait and people avoid clicking on videos with questions in them for that reason. 3. Use Title Capitalization: there's nothing more irritating than all caps or all lowercase letters in a video's title. Using title capitalization - meaning Capitalizing Every Word In Your Title - will make your videos look more professional and will increase the chances of people clicking on the video. 4. Keep Your Titles Short: YouTube cuts title off at the 66 character mark, so make sure your titles are below 66 characters in length. 5. If Appropriate, Use Numbers: using prime and odd numbers has been proven to catch peoples' attention and increase CTR (Click Through Rate). 6. Use Power Words: these are great for motivating people to click on your video titles. You can find lists of power words (like “tutorial”, “how to” etc.) by doing a quick Google search. 7. Include Exact Targeted Keywords And Place Them First In Your Titles: use your targeted keyword once in your title for the best results. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Στο επεισόδιο 56 ανοίγουμε τον φάκελο CTR (Click-Through-Rate). Απομυθοποιούμε το συγκεκριμένο metric με βάση τα δεδομένα της νέας εποχής. Πότε είναι λάθος να βασιζόμαστε σε αυτό; Πότε μας προσφέρει πραγματικά δεδομένα; Τι συμβαίνει στο Smart Bidding; Μιλάμε για CTR σε Google Ads, Facebook Ads αλλά και γενικά PPC. CTR ή Conversion Rate; Όταν μπαίνουμε στη […]

Click through rate and traffic manipulation network. LEarn how to create your own CTR network and manipulate SEO rankings. https://youtu.be/BjKEjVqUdSw https://chrispalmermarketing.com --- Support this podcast: https://anchor.fm/chrsplmr/support

Learn about the best E-commerce traffic source and how to get on the map and optimize your traffic. Listen in to today's episode with Tommy Griffith. How we get traffic on Google for e-commerce? The first thing is keyword research on any platform. On Amazon, you have product viability to deal with as well. In the beginning, you should over-invest in keyword research. When you've clarified your customer,you want to layout the entire universe of the things they search for.  You'll end up using a lot of this if you have own business - in content marketing (eg blog posts), email, social media marketing, etc. Get a decent proxy for demand via keyword search volume from an E-commerce traffic source. https://amazingfba.com/clickminded  free mini-courses, free SEO strategy guide. Favourite SEO tools kwfinder.com ahrefs.com Sometimes they have amazon specific tools How do we approach “The universe of search” as e-commerce sellers? Depends whether you're at the early stages - “I'm looking for products” “I know my customer avatar” and have several SKUs.  SEO for the established Amazon seller Take all your core keywords and put them into a 3rd party tool. Find ALL the different variations eg BBQ - purple handle, green handle, one is for winter, one for summer. This is a good inspiration for new products. If someone does a lot of barbecuing - who is the avatar?Why are they barbecuing? Once you're really dialled into your customer avatar, you lay out the entire universe of google searches. Google Search results show more than searches Google search especially is a proxy for demand and thoughts for an E-commerce traffic source. HTC picked colours of phones based on Google search. Google trends data predict flu epidemics these days, thanks to tracking flu-related keywords. You can capture all of that to one document (eg a large spreadsheet) This can drive so much, including: Content strategy Product dev strategy Office set up Emails YouTube videos Total Addressable Marketing (TAM) for ecommerce SEO For an E-commerce traffic source, you need to do some maths based things like - TAM - Total Addressable Market sizing At Airbnb, Tommy used to look at areas for “Guidebooks” for Airbnb - on topics like: “Things to do in [city name]” “Restaurants in [city name]” “Walking tours in [city name]” “What do locals do in [city name]?” What is Total Addressable Market? Let's say you're looking at BBQ grill sets. First, layout the “total universe” of related search terms. Every variation of BBQ grill is one bucket, eg Propane, non-propane, electric Large, small, industrial size etc. etc. Also, layout types of keywords and bucket into types of “intent”. Effectively every page of your site focuses on one of these for an E-commerce traffic source. Top of funnel and bottom of funnel keywords for ecommerce SEO Bottom of funnel keywords are very specific and imply searchers are ready to go and buy. Top of funnel keywords shows less buyer intent eg “10 things you should think about before you BBQ”. Apply a CTR Click Through Rate percentage for an E-commerce traffic source. Tool: Advancedwebranking.com This shows the value of position #1, #2, etc. ranking For example for a certain search term, the   #1 position might be 35% of clicks In general, Tommy sees 75% of clicks go to the top 3 results on Google. You can start to create a “Theoretical maximum amount of traffic”  orTotal Addressable Market (Wikipedia definition) Process for finding TAM: Find the universe of keywords Capture these (eg on a spreadsheet) Divide into buckets, based on categories and top/middle/bottom of funnel [level of buying intent] Apply Conversion rate calculations [this gives you the total number of potential sales] Apply a price point to this to get [this gives you the value per sale]

Learn about the best E-commerce traffic source and how to get on the map and optimize your traffic. Listen in to today's episode with Tommy Griffith. How we get traffic on Google for e-commerce? The first thing is keyword research on any platform.  On Amazon, you have product viability to deal with as well.  In the beginning, you should over-invest in keyword research.  When you’ve clarified your customer, you want to layout the entire universe of the things they search for.  You’ll end up using a lot of this if you have own business - in content marketing (eg blog posts), email, social media marketing, etc.  Get a decent proxy for demand via keyword search volume from an E-commerce traffic source.  https://amazingfba.com/clickminded  free mini-courses, free SEO strategy guide.  Favourite tools kwfinder.com ahrefs.com  Sometimes they have amazon specific tools  How do we approach “The universe of search” as e-commerce sellers? Depends whether you’re at the early stages - “I’m looking for products” “I know my customer avatar” and have several SKUs.  For the established Amazon seller Take all your core keywords and put them into a 3rd party tool.  Find ALL the different variations eg BBQ - purple handle, green handle, one is for winter, one for summer.  This is a good inspiration for new products.  If someone does a lot of barbecuing - who is the avatar? Why are they barbecuing?  Once you’re really dialled into your customer avatar, you lay out the entire universe of google searches.  Search results show more than searches Google search especially is a proxy for demand and thoughts for an E-commerce traffic source.   HTC picked colours of phones based on Google search.  Google trends data predict flu epidemics these days, thanks to tracking flu-related keywords.  You can capture all of that to one document (eg a large spreadsheet) This can drive so much, including:  Content strategy Product dev strategy Office set up Emails YouTube videos Total Addressable Marketing (TAM) For an E-commerce traffic source, you need to do some maths based things like - TAM - Total Addressable Market sizing At Airbnb, Tommy used to look at areas for “Guidebooks” for Airbnb - on topics like:  “Things to do in [city name]”  “Restaurants in [city name]”  “Walking tours in [city name]” “What do locals do in [city name]?” What is Total Addressable Market? Let’s say you’re looking at BBQ grill sets.  First, layout the “total universe” of related search terms.  Every variation of BBQ grill is one bucket, eg Propane, non-propane, electric Large, small, industrial size etc. etc.  Also, layout types of keywords and bucket into types of “intent”. Effectively every page of your site focuses on one of these for an E-commerce traffic source. Top of funnel and bottom of funnel keywords Bottom of funnel keywords are very specific and imply searchers are ready to go and buy.  Top of funnel keywords shows less buyer intent eg “10 things you should think about before you BBQ”.   Apply a CTR Click Through Rate percentage for an E-commerce traffic source. Tool: Advancedwebranking.com  This shows the value of position #1, #2, etc. ranking For example for a certain search term, the   #1 position might be 35% of clicks In general, Tommy sees 75% of clicks go to the top 3 results on Google.  You can start to create a “Theoretical maximum amount of traffic”  or Total Addressable Market (Wikipedia definition) Process for finding TAM: Find the Universe of keywords Capture these (eg on a spreadsheet)  Divide into Buckets, based on categories and top/middle/bottom of funnel [level of buying intent]  Apply Conversion rate calculations [this gives you the total number of potential sales]  Apply a price point to this to get [this gives you the value per sale]

Gmail Ads er den mindst brugte Google Ads-placering. Men den kan i nogle brancher være super effektiv - særligt kombineret med Custom Intent-målretning. Hør mere om Gmail Ads, hvordan du kan bruge dem og hvilke virksomheder, det giver mening for. Anders Qwist - Seniorkonsulent i Obsidian Digital - deler ud af rig erfaring. Gmail Ads er den mindst brugte Google Ads placering I dag skal vi snakke om Gmail ads, vi har i dagens episode besøg af Anders Qwist. Anders arbejder hos Obsidian Digital, hvor han er specialist i Google Annoncering. Anders Qwist er ekspert indenfor Gmail Ads. Gmail Ads er en annonce, som findes inde i din indbakke på Gmail. Når du er i din indbakke, vil du få en annonce, som vises i toppen af indbakken. Hvordan fungere Gmail Ads? Gmail Ads fungerer kun på bruger, som har oprettet tabs. Sociale netværk Promoveringer Vigtig mails. Når de vises i indbakken, ser du MAX 1-2 annoncer per tabs. Fordelen ved Gmail Ads Fordelen ved Gmail ads, er at du får billige CPC (Cost Per Click) priser på 0,5 til 1 kr. Derudover ligger CTR (Click Through Rate) på omkring 40-50 % af brugerne, der åbner. Hvem skal bruge af Gmail ads? Anders Qwist har erfare, at virksomheder i låne branchen, har stor succes med Gmail Ads. Deres search ads priser er høje, så det kan bedre betale sig, at annoncere på Gmail ads. E-commerce på Gmail Ads Hvis du ejer en E-commerceforretning, burde du overveje Gmail Ads. Du kan bruge Gmail Ads til at push dine udsalgsvarer og rabatter på Black Friday, da CPC’en er lav, så du kan nå langt ud med et lille budget. Tak fordi du lyttede med i vores episode omkring Gmail Ads. Har du lyst til at høre mere med Anders Qwist, kan du lytte til vores podcast omkring Youtube Annoncering, hvor han også optræder som gæst.

On today’s episode, Mike and Stephen give us a data-driven approach to conquering Prime Day. Prime Day is not just a single day in 2019. It’s 48 hours long! The guys go over some non-PPC strategies that will help boost your accounts performance on Prime Day, and then they dig into the PPC specific strategies that you should be using. Mike and Stephen open our “vault” of Prime Day data (CTR, Budgets, ACOS, etc.) from last year, and break down all of the metrics that Amazon advertisers should pay attention to on Prime Day. They also talk bidding strategy, bid automation, and give some expert advice on Prime Day strategies. See you in the Badger Den! Show Highlights: 1:37 Data-Driven Approach to Prime Day 4:25 History of Prime Day 7:30 Some Non-PPC Strategies and General Tips 10:48 PPC Strategies - Conversion Rates 11:36 CTR (Click Through Rate) 13:10 Budgets 17:26 Bidding Strategies 20:36 Bid Automation 23:55 More on Conversion Rates 25:36 More Prime Day Strategies 29:50 Podcast Deal and a Christmas in July Surprise

  Ep 142 of  Business Growth School for service providers Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor....If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales. Join us every day for 5 minutes and take away strategies which you can apply in your business. 7 Business Growth Strategies Part 1 7 Business Growth Strategies - Part 2 7 Business Growth Strategies - Part 3   This week is all about SEO (Search Engine Optimization) to help you get an edge and also outperform your competition.    5 SIGNS OF BAD SEO No longer guess your search rankings and get accurate data Get Free Content (Blogs, Infographics etc.) Without Writing a Single Word   How long does it take to rank on Google? How long does it take for SEO to show results? Google search results page is getting busier, apply this tactic to increase CTR (Click Through Rate)   How much SEO services cost   Major Update in SEO and Why You Should Take Advantage of This Opportunity How To Get More Search Traffic From Existing Content    Bonus:  5 Free Tools To Help You Check Duplicate Content How to Find Long Tail Keywords Using Free Tools to Tap Into 70% of Search Traffic       Connect with us: Twitter: Rapid Boost Instagram: Business Growth School Ali's Twitter: Ali Salman Facebook Group: Business Growth School Leave a Review on iTunes: Business Growth School

Ep 109 of Online Marketing Lessons for local service providers Whether you are an entrepreneur or CEO tasked with bring exponential growth to the business, a VP of Sales trying to optimize your sales & marketing, or a CMO wanting to get greater ROI from your marketing and sales department this podcast is for you.

http://triunfacontulibro.com/ Maite López ayuda a profesionales del marketing y agencias de publicidad a mejorar sus habilidades en Facebook Ads para hacer campañas de publicidad más rentables. Es Licenciada en Administración y Dirección de Empresas especializada en Marketing y llevo trabajando como consultora de marketing y social media manager desde 2010. En 2012 fundó su propia agencia de marketing online y a principios de 2016 decidí empezar de cero especializándose en Facebook ads. Los temas más destacados que Maite comparte en esta en entrevista: – Para que puede ser útil Facebook Ads para autores o escritores – Si merece la pena hacer publicidad directa en Facebook para la venta de libros o hay que hacer una publicidad indirecta – Ideas para captar lectores potenciales con campañas de Facebook Ads – A que “gente” (“públicos”) podemos mostrar nuestros anuncios: cómo segmentarlos – Los diferentes públicos que podemos crear para dirigirles nuestros anuncios – Los tipos de públicos que mejor funcionan – Número de personas de público ideal según duración de la campaña de Facebook. – La frecuencia, que es y cuanta frecuencia es recomendable. – Cómo se crea una campaña de Facebook, los diferentes componentes: campaña-grupo de anuncios- públicos – Presupuestos y mejoras – Cómo tratar los comentarios negativos en los anuncios de Facebook – Los anuncios: recomendaciones para crear anuncios eficaces – Landing pages y como hacer campañas sin ser necesario crearlas – Análisis del CTR (“Click Through Rate”) y que modificar si no es un buen dato – Qué modificar si no conseguimos suficientes registros. – Novedades: publicidad para anunciarse en Messenger y Bots.

How to calculate CTR (Click Through Rate)

Download episoden Verdens første bannerannonce havde en CTR (Click Through Rate) på 80 %. I dag skal du være dygtig for at ramme 0.5 %. Skalering er blevet sværere og i takt med at en markedsføringskanal - Facebook, AdWords, bannere m.v. - bliver kendt, bliver markedet mættet og effekten aftager. Samtidigt har alle nu lige adgang til teknologi og viden. Er det blevet sværere - og hvad betyder det for dig, der gerne vil være foran i dit arbejde? Det er emnet for EP #108 af Marketing Brief. Inspiration: http://andrewchen.co/growth-is-getting-hard/