Seriously Social

In this episode, join Lorenzo Johnson and Kaushal Kakadia as they share their insights on Reddit's IPO, the rise of fringe social media platforms, and the integration of AI in social media. Explore the balance between shareholder interests and user experience, the impact of shifting to paid models, and the criteria for brands considering unconventional platforms. Join the conversation to stay ahead of the curve in the evolving landscape of social media.

In this episode, join Lorenzo and Kaushal Kakadia as they share their thoughts on the looming TikTok ban, the rise of social commerce, and Social Media ROI strategies. Discover the power of first-party data, embrace the trend towards longer content, and dive into the essence of authenticity in the digital realm. Join the conversation to stay ahead of the curve in leveraging these trends for business success.

In this episode, join Lorenzo and Kaushal as they unpack the latest social media updates and insights, explore Amazon's potential social platform, YouTube Shorts' continued relevance, and the concept of surprise and delight strategy in marketing. Discover the concept of surprise and delight strategy in social media marketing and its role in building brand loyalty. Dive into the analysis of Super Bowl commercials and how brands leverage social media trends to create impactful advertisements. Join the conversation to gain insights into the intersection of social media and branding, and how businesses can capitalize on these trends for success.

In this episode, delve into 2023's pivotal lessons with Kaushal and Lorenzo. From the resurgence of organic social media to the surge in short-form videos, explore key trends shaping 2024. Gain insights on AI integration, mental health awareness, and privacy concerns while discovering tips for business success on social media. Join the conversation for insights into navigating the ever-evolving social media landscape and thriving in 2024.

In this episode, Lorenzo, Kaushal, and special guest Andrew Eklund explore the impact of AI on businesses, employment, its evolving dynamics with human interaction, and its role in precision marketing.

In this episode, Kaushal and Lorenzo delve into a variety of topics, including the Meta Connect Conference 2023, advancements in AI implementation on social platforms and six quick tips for businesses to thrive on social media.

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, Lorenzo and Kaushal delve into a variety of pressing issues and captivating advancements in the realm of social media. Join the conversation as they share their insights on Elon Musk's controversial stance on free speech, the game-changing AI features coming to LinkedIn, and effective TikTok strategies for success. Stay tuned as they provide valuable insights and expert opinions on this evolving social media landscape. Whether you're a seasoned marketer or just getting started, this episode offers a wealth of knowledge to help you navigate the ever-changing world of social media.

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode Lorenzo and Kaushal discuss some of the hottest topics, trends and exciting developments in the world of social media. Their initial thoughts on Threads, its potential and strategic use for brands. Providing valuable insights into the evolving social media landscape, impact of Barbie's nostalgic marketing success, and the opportunities for brands and creators in the ever-growing TikTok ecosystem

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, they dive into the dynamic world of social media, exploring current happenings, noteworthy brands, and the essential lessons learned from entrepreneurship. They also discuss the impact of social media on perspectives, the significance of targeting and creativity, and provide insights into effective marketing strategies. Join them as they share valuable lessons and insights gained as business owners, examining the influence of fear and the power of positivity. Don't miss this engaging and informative episode that offers a fresh perspective on social media and entrepreneurship.

Join Kaushal Kakadia and Lorenzo Johnson on "Seriously Social" as they navigate the dynamic world of social media and AI, providing insights, updates, and practical strategies for businesses, brands, and individuals. Stay ahead of the curve and uncover the latest trends shaping the social media landscape. Don't miss out on this podcast episode that combines industry expertise with engaging discussions.

Introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers and creators. In this episode Kaushal and Lorenzo, provide valuable discussions around those topics and other insightful ideas

From Twitter's future when Elon Musk's acquisition to the looming TikTok Ban. Kaushal and Lorenzo of Sociallyin cover a range of topics in this Seriously Social Podcast episode, including the role of AI and chatbots and navigating layoffs and company culture.

Kaushal and Lorenzo of SociallyIn discuss what's trending and significant industry updates in the big platforms in social media from Meta, Tiktok, Youtube, and Twitter) in the latest episode of Seriously Social Podcast!

Feeling burned out? It's not surprising: experts say we all have a 30% chance of experiencing it. (Sorry to doctors, teachers and others in caring professions: your chances are way higher.) In this episode, the founder of the Black Dog Institute, Professor Gordon Parker, explains what burnout is, why it's often misdiagnosed, and which personalities are most at risk of experiencing this syndrome which can impact our relationships, personality, and brain function.

Did you know there have been more dictatorships than democracies? Ever wondered if all dictators are cut from the same cloth? With the help of author Professor Graeme Gill and journalist Matt Bevan from the ABC “If you're listening” podcasts, we explore how dictatorships work and why democracy is a more unusual system of government than most of us realise. 

What makes a speech, especially a political speech impactful, memorable and stirring? And why does it always feel so long between those times when we hear a good one? In this episode of Seriously Social, political historian Professor Sean Scalmer joins us to discuss the origins of the stump speech, and what it takes to move hearts and minds with words.

The data is in: racism in Australia is on the rise. But in recent years has racism become more covert than it once was? We unpack the spectrum of racist behaviour as we look at racism in Australia today, and consider why, even as it goes undercover, it's getting worse.

What helped you find hope this past year or two? Was it a person, a hobby, or something else? In the final episode of Season 4 we explore where individuals look to keep hope alive in their toughest times. With insights from our expert guest, Professor Lenore Manderson, we also consider areas where Australia has stripped some people of the right to be hopeful.

If you have a few ‘buy now pay later' purchases on the go, is that debt? And if it is, do you think of it as good debt or bad debt? With the introduction of options like Afterpay and its many competitors, this episode explores how debt has become a game that's easy to begin but nearly impossible to end, especially for Australia's young people. 

Have you found it harder to motivate yourself these past two years? What incentives would have turned things around? We talk to two experts about incentives and learn that humans aren't as rational as we'd like to think, making the business of incentives a tricky one indeed.

Ever cut your own hair then speed dialled your hairdresser for a fix? Regretted a spot of DIY? If so, you'll have a new respect for experts. But now that everyone has a platform, which voices can we trust to keep us informed? Or are we happier just listening to anyone willing to tell us what we want to hear? Australia's Chief Scientist Dr Cathy Foley and Ken Henry (a familiar name to many) join us in this episode of Seriously Social where we sort the experts from the commentators and help you understand the difference. 

Go on, admit it. When Prince Harry and Megan Markle left the UK – you took note. Ok, maybe YOU didn't, but millions of others did.  But why, in modern society, are monarchies so persistent? Guided by declared republican Professor Dennis Altman, we look at monarchies from a global perspective: the ones that work, the ones that don't, and the ones that remain popular even when they make no political sense.

If you hooked up with your partner in recent years chances are, you met online. For those who spent their early years of dating ‘old school', the shift to online dating came with some bias. But what is the impact of internet dating on human relationships? Hear from Emerita Professor Christine Beasley, author of Internet Dating: Intimacy and Social Change (2021). 

Can money right a wrong? How hard is it on victims going through the court system seeking money justice? In this episode, Turia Pitt talks frankly about why she pursued a financial settlement; Professor Kathleen Daly explains money justice and its roots; and lawyer Josh Bornstein gives an insider's perspective on the road he's seen victims travel in their quest for financial recompense.  

Can you trust your memories? Ever wondered if your earliest recollections really happened the way you remember them? Professor Amanda Barnier helps us explore the strengths and challenges of memory: how it works and how others can help us to remember better. Plus, Professor Kate Darien-Smith helps uncover how historians shape memories on everyone's behalf.

Feeling old? Good news: you're trending. Globally, there are now more people over the age of 65 than five and under. By 2050, there'll be more over 65s than under 21s. But in Australia, where 1 in 10 Australian companies will not hire people over 50, ageism is rife.  So what's the cost of excluding older people, and what are some solutions to our ageist society?

How will you retire well? How much money will you need to maintain your standard of living once you're not working, particularly in your last 20-30 years of life? With help from our guest Professor Andrew Podger from the Australian National University (ANU), you'll learn when to throw money into superannuation (and when to supercharge your efforts); what you'll need to spend through each stage of retirement and what your super fund should be doing to help you better understand your finances in those twilight years.  

Listen to our most downloaded season to date. 

With travel bans and canned plans, negotiating travel in the time of COVID is proving tricky. We’ll talk to experts about where the industry is at now, what’s happened to those dependant on the industry for their career, and explain why tourism is so stuck negotiating the present it’s proving almost impossible for it to plan for the future.

Whether or not your own business – or your own employment situation – was impacted directly, nobody could ignore seeing the financial impact of COVID-19 start to unfold last year. Podcast host Ginger Gorman reviews her 2020 interview with Economics Editor for the Sydney Morning Herald Ross Gittins, who stated that Australia's recession was “completely different” to anything before. Ahead of the Federal Budget, let's see how his predictions and commentary stack up in 2021 with commentary from Professor of Economics at UNSW Business School, Richard Holden.   

What's involved in forecasting the Federal Budget, COVID-19 daily case numbers, or Australia's electricity needs?  Join expert Professor Rob Hyndman as he explains the art of prediction. This episode also features guests Jehan Ratnatunga (Who Gives A Crap) and leading economist Stephen Koukoulas.  

Whatevs, just chillax – slang is here to stay. Slang expert Professor Kate Burridge explains how slang evolves and why it sticks around, and you’ll meet three linguists who are working hard to revitalise some of our ‘sleeping’ Indigenous languages.

Toxic masculinity and rape culture are in the headlines again. And women are furious. So how can we reset masculine norms? We met two men working to help others embrace an expression of masculinity that is healthy for all genders. We also look to the past to understand the present as Professor Pauline Grosjean explains how gender imbalance in the arrival of the First Fleet still impacts behaviours today.

Are you or your team clocking long hours at work? Or often twiddling your thumbs? Turns out Goldilocks was right: the balance needs to be just right. In this episode, Professor Andrew Neal discusses how bosses effectively (and ineffectively) manage workloads and what the risks are when they get it wrong. 

Have you ever used humour in a potentially inappropriate situation? Did it help? Humour does more than provide a giggle or two. It's an energiser, an icebreaker and a team builder. In this episode, Professor Sharyn Roach Anleu, Dr David Cheng and the 2020 cartoonist of the year Cathy Wilcox explain its purpose and provide some laughs along the way too. 

Do you have an image you just can't get out of your mind? Something from the news or a current event? Did it impact how you thought about that issue - maybe for decades? According to Professor Roland Bleiker (and at least one Ethiopian taxi driver) visual politics is a real thing, and it's twisting our perceptions every day.

The TV show, Neighbours, premiered in 1985. Since then, you’re likely to know half as many neighbours as you did in the mid-1980s. So, how did your community help you get through 2020? And why is something Professor Andrew Leigh terms “an ugly term for a beautiful concept” (social capital) so important? 

Do you have a family recipe that keeps you together? Most of us have at least one dish in our repertoire that holds decades of memories - or even family history. Did you revisit that recipe this year? One of Australia’s eminent food historians shares how food keeps us together, even when we are apart – both in good times and times of crisis, and why your family recipes help you through hard times.

How much would you pay to claw back some extra time? Would the answer be different now that, as one of the few silver linings of COVID 19, you can work from home a lot more? Would it be $10 a week? $20 a week? Transport expert Professor David Hensher actually knows the answer. (Spoiler: It’s a lot!)The death of commuting is making many of us happier, but has 2020 really been our one-way road out of traffic congestion? And if it is, how will our cities look on the other side?

How far would you go to right a wrong? Would you crowdfund your way to the High Court? That’s exactly what Professor Jenny Hocking did when she realised Australians were being kept from accessing the real history behind the historic 1975 Whitlam government dismissal. We take you behind the scenes to the treasure hunt for those 200 explosive Palace letters - the same letters that led to one of the most controversial political actions in Australian history. 

Greg McCarthy took one of the first college-level social media classes offered back in 2013 and from there his career took flight. Listen to Greg discuss how he turned an internship into an opportunity that set his career on the path he is on today.

How can the speed and frequency of images rightly or wrongly impact our views of current issues? Join Professor Roland Bleiker, from the School of Political Science and International Studies at the University of Queensland, and host Ginger Gorman as they discuss the politicisation of images, and how these shape our collective consciousness; something Professor Bleiker argues can have a remarkable impact on our individual political beliefs and emotional responses.

Alana Sharp dives into the ins and outs of being the social media director at Church of the Highlands in the latest episode of the Seriously Social Podcast!

Ross Gittins, Economics Editor for the Sydney Morning Herald, has seen both sides of three recessions. This one is the fourth he’s worked through. So why is this one “completely different” and why does this experienced commentator say it will it be harder to get out of? Listen in as Ross and host Ginger Gorman discuss the ins and outs of our struggling economy.

In this episode, Director Of Marketing and Communications at NTI, Mike Sanders, discusses the innovative ways NTI has developed an online presence. From influencer engagements with Portugal the Man and the cast of Breaking Bad, to more traditional medias like TV and radio, Mike has leveraged it all to get the word out about NTI.

As protests and riots continue in America over police brutality and persecution of people of colour, Australia’s own injustices against Aboriginal and Torres Strait Islander people must also be subject to public scrutiny. Join Aboriginal Australian activist and human rights lawyer, Megan Davis, alongside host Ginger Gorman as they reflect on the significance of the Uluru Statement from the Heart three years on, and steps to reconciliation and equal political representation of Aboriginal and Torres Strait Islander people.

Pyjamas, commuting from bed to your desk just minutes after waking up, no boss looking over your shoulde­r–working from home sounds like a dream. But what about the pressures from family, bad technology, and lack of support from colleagues? Professor Sharon Parker, from the Future of Work Institute at Curtin University, and Laureate from the Australian Research Council, discusses the Australian workforce’s adjustment to isolated work. Listen to her and host Ginger Gorman as they theorise about the future of the Australian workforce.

Dive into the video game marketing landscape with guest speaker Dwayne Waite Jr. of Schell Games on the latest episode of the Seriously Social Podcast. Find out what Dwayne's day-to-day life in video game marketing looks like and how he approaches the landscape in an innovative way. You'll get a glimpse of the strategies behind the release of new titles on social and how Dwayne takes it all in stride with a plan to reach customers all around the globe. Listen now!

Male socialisation and ideals of masculinity already have a devastating effect on the health and well-being of men across the globe. With the added pressures from COVID-19, and forced isolation, this issue is turning into another kind of pandemic. Join Professor Jane Pirkis, Director of the Centre for Mental Health at the University of Melbourne speaking with journalist Ginger Gorman as they discuss their common area of expertise: suicide representation and prevention in the media. Listen as they consider how we can best look out for each other, encourage people to seek support, and learn alternative ways to check in with mates in our new normal.

Australian higher education institutions are caught up in the fallout caused by the COVID-19 pandemic. But closing borders to international students has had an unintended outcome: it’s highlighted faults in the system and raised new questions around higher education in Australian society. How can we best support our international students? Should high school students enrol in university or undertake vocational training at the end of their studies? Do ATARs encompass all of the relevant skills needed for higher education and the workforce? Join host Ginger Gorman with Chancellor of Western Sydney University, Professor Peter Shergold as they discuss Australia’s higher education system – both tertiary and otherwise – and the challenges, and future, of our education sector.

After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis. In this episode, Laura also gives us a glimpse into how the American Cancer Society has structured their social media profiles and communities to effectively reach their audience around the globe.