SimpleBiz360 Podcast

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A weekly 10-15 minute podcast of infotainment focusing on small, simple, customer-pleasing improvement tools taken from my 2019 book entitled: SimpleBiz360™ Timeless Business Tools.

Jeffrey Mason

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    • Jun 3, 2025 LATEST EPISODE
    • weekdays NEW EPISODES
    • 16m AVG DURATION
    • 327 EPISODES


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    Latest episodes from SimpleBiz360 Podcast

    What would your day be like if you managed tasks by touching things only onetime? OMOQ #65

    Play Episode Listen Later Jun 3, 2025 0:56


    Review. Sort. Pile. Then, when you have time, manage the task later. Or, imagine managing each task as you encounter it? Imagine how much time you would save by steam lining task management?Support the show

    Does your company deliberately initiate customer greetings? OMOQ #64

    Play Episode Listen Later May 30, 2025 0:55


    This sounds like a funny question! However, the reality is sad. So many companies don't train their associates to be greeting initiators. When we bypass the chance to greet first, we are often starting the transactional experience as thought the customer is an intruder! Why would we do that? Why do so many of us do that? Imagine if your company deliberately started saying hello first?Support the show

    Are you actively noticing any potential business improvements from everyday life? OMOQ #63

    Play Episode Listen Later May 27, 2025 0:52


    Our surroundings are filled with observations and conversations that can reveal potential improvements for our businesses. All we have to do is look, listen, and think! Are you in? If not, you are possibly missing some cool, easy, and impactful change agents that are tucked inside everyday life!Support the show

    What one change can be implemented today, that will create happier customers tomorrow? OMOQ #62

    Play Episode Listen Later May 23, 2025 0:48


    One. Just one. Today. There is low-hanging improvement opportunity fruit all around us. We invite you to grab a pen, paper, find a quiet space, and we are confident you can find an easy, customer-pleasing improvement in 30 minutes of thought. One. Just one. Today.Support the show

    Is your company merely taking orders, or creating experiences? #61

    Play Episode Listen Later May 20, 2025 0:53


    Like it or not, consumers are gauging the purchasing process through the lens of experience. Every word, motion, action, or inaction, seems to be subject to an experience scorecard. If your company is not buying into this, you are most likely losing potential sales to the competition.Support the show

    Does your company have a mindset to routinely update customers? #60

    Play Episode Listen Later May 16, 2025 0:54


    Be the customer from time-to-time. Thank about how your products, and services affect the buyer. As you peer through the user lens, ask yourself what you would want to know. This periodic exercise can be fun, and beneficial to your bottom line! We encourage you to embrace this mindset. Think. Fix. Deliver. Create more repeat, and referral customers.Support the show

    What value does your company place on providing customers user-friendly information? OMOQ #59

    Play Episode Listen Later May 13, 2025 0:57


    Do you give customers detailed information? How often? Is it vital information? Are you bypassing the release of pertinent information the customer is wanting to receive? What formats do you use to communicate information. Is this information written with internal company-speak, or is it presented with simplicity, and clarity that customers can understand?Support the show

    Would customers describe your company as being problem-solvers, or problem-skippers? OMOQ #58

    Play Episode Listen Later May 9, 2025 0:59


    Solving customer problems requires a rolling up of the sleeves, managing the details, and finding a workable solution. This can be hard work requiring patience, diligence, and research. Is this your company? If not, should it be?Support the show

    Do you have a “Continuous Improvement Team” (CIT) within your company? OMOQ #57

    Play Episode Listen Later May 6, 2025 0:59


    CIT units are a valuable corporate component that can offer insight to necessary changes. As many athletic coaches have said, “if we are not striving to always get better, we are getting worse.” Why? Because competitors who use CIT units will surpass stagnant mindsets. Complacency breeds mediocrity.Support the show

    How many times do you catch yourself finishing customer sentences? OMOQ #56

    Play Episode Listen Later May 2, 2025 0:55


    Most customers like it when vendors display good listening skills. Vendors have heard plenty of customer feedback, and many times the feedback is very similar. As a result, the vendors start to finish the customer sentences in hopes of speeding things up. If this is you, maybe it's time to slow the train down, and let the customer finish?Support the show

    Has over-talking become a habit in your business conversations? #55

    Play Episode Listen Later Apr 29, 2025 0:58


    Very few customers admire vendors that talk over them. Humans have two ears to listen, and only one mouth to speak. If over-talking is overtaking your customer interactions, then maybe it's time to let listening overtake talking?Support the show

    Does your business correspondence resemble short hand text messages? #54

    Play Episode Listen Later Apr 25, 2025 0:52


    Business writing skills are deteriorating quickly. As we drag societal norms into business, our letters and emails are filled with cryptic acronyms, incomplete sentences, and confusing messages. Where are you in this mix? Where is your team in this mix? Maybe it is time to revamp our writing skills?Support the show

    Do you abuse the implementation of verbal auto-correction? #53

    Play Episode Listen Later Apr 22, 2025 0:57


    Customers rely on vendor product knowledge like a car driver depends on headlights in the dark. As vendors, we are called on to share our knowledge in a professional manner. Are you being professional, or is the art of condescending auto-correction the tenor of your conversations with customers?Support the show

    What is the anticipated cost of creating unhappy customers? #52

    Play Episode Listen Later Apr 18, 2025 0:55


    The true cost of creating unhappy customers is crippling. Let the next 60 seconds tickle your ears, and improve the ways you are servicing customers.Support the show

    How are you demonstrating authenticity during customer interactions? OMOQ #51

    Play Episode Listen Later Apr 15, 2025 0:51


    Scripted, and teleprompter utterances are overwhelmingly rejected by the most recent generations of buyers. Authenticity is the desirability of modern consumers. So, what are you doing to answer the call?Support the show

    Is your company guilty of telling customers what they want to hear? OMOQ #50

    Play Episode Listen Later Apr 11, 2025 0:50


    Often times, customers are much smarter than we give them credit for. In fact, customers usually know when we are shoveling them word-dung. What if you started telling customers what they deserve to hear?Support the show

    Are you able to defend what you tell, and sell customers? OMOQ #49

    Play Episode Listen Later Apr 8, 2025 0:52


    Making outlandish claims is a huge shortfall in the business world. What if you could use seven, simple tools to covert your statements into provable claims. Tune in for 60 seconds and we will share the Magnificent Seven!Support the show

    Imagine how a LEARN, EARN and RETURN career can invest in the future? OMOQ #48

    Play Episode Listen Later Apr 4, 2025 0:59


    This “give and take” world needs more professionals who invest in the future of business. We spend our careers learning our crafts, and then earning the rewards. Yet, many of us stop right there. What if we were to add a RETURN chapter to our careers?Support the show

    Is your CSR team proactive-centric? OMOQ #47

    Play Episode Listen Later Apr 1, 2025 0:58


    Simply put…do you teach CSR mechanics that emphasize getting to the customer, before they get to you? Imagine the depth of customer satisfaction if your company aimed at this target?Support the show

    Are you forcing customers to unnecessarily do Red Zone Tugging? OMOQ #46

    Play Episode Listen Later Mar 28, 2025 0:57


    Red Zone Tugging (RZT) is one of the largest contributors to customer defections. Perhaps today is the right time to investigate if your business is infected with RZT?Support the show

    Do you want to improve your customer experience deliverables? OMOQ #45

    Play Episode Listen Later Mar 25, 2025 0:54


    Continuous Improvement can be fun and lucrative. All it takes is a mindset that hinges on asking, thinking, identifying, researching, listening, observing, trying, applying, or frying.Support the show

    Do you deliberately put customer needs ahead of company needs? OMOQ #44

    Play Episode Listen Later Mar 21, 2025 0:55


    This mindset personifies a customer-centric culture that delivers excellent satisfaction. Buyers reward vendors who deliver customer-first service. Want more repeat and referral business? If so, then start reshaping your service model today!Support the show

    Do you treat your vendors with the respect they deserve? OMOQ #43

    Play Episode Listen Later Mar 18, 2025 0:58


    Does your company culture contain a mindset that values vendor relationships. Today might be the perfect day to turn your purchasing team into a Vendor Relations Team!Support the show

    Are you making customers play a game of circular service? OMOQ #42

    Play Episode Listen Later Mar 14, 2025 0:56


    Putting customers on a service merry-go-round sews seeds of discontent, and many times leads to permanent customer defections. Maybe it's time to stop the gamers in exchange for instant servicing?Support the show

    Do your managers use travel as an excuse for not responding to emails? OMOQ #41

    Play Episode Listen Later Mar 11, 2025 1:00


    Technology now provides tools that allow us to read, respond and react to customer issues with lightening speed. However, so many companies have leaders who cannot answer a simple question for 2 weeks. Why? Because they are traveling. How lame! If this describes your business, maybe it's time for some changes, and some Technology Tool Training!!!Support the show

    Who's in charge? OMOQ #40

    Play Episode Listen Later Mar 7, 2025 0:56


    Does your customer know where to turn to get an answer? Maybe it is time to consider ways to stop keeping customers in the dark!Support the show

    Are we choosing not to shovel snow off of customer driveways? OMOQ #39

    Play Episode Listen Later Mar 4, 2025 1:00


    Sometimes we make doing business harder than it needs to be for our customers. Maybe this is a good time to pick up a shovel, and streamline the tasks we require from our customers.Support the show

    Would you ever deliberately serve wilted mint in a mojito? OMOQ #38

    Play Episode Listen Later Feb 28, 2025 1:00


    Random audits are a great way to discover, and fix mistakes you don't want to keep passing onto customers. The bottom line…never allow your deliverables to look like wilted mint in a mojito!Support the show

    What if the use of DIRECT MAIL could increase your revenue? OMOQ #37

    Play Episode Listen Later Feb 25, 2025 0:57


    What if something “OLD SCHOOL” could be considered “FRESH” by our customers? Maybe it's time to take a trip to the post office!Support the show

    When was the last time you gave customers something extra? OMOQ #36

    Play Episode Listen Later Feb 21, 2025 1:00


    Well over 50% of our customers expect less service than our businesses advertise. Today could be the perfect time to start exceeding those customer expectations?Support the show

    Are there leaders in your company that are afraid to manage issue resolutions? OMOQ #35

    Play Episode Listen Later Feb 18, 2025 0:56


    Tough situations deserve leaders that don't shy away from managerial duties. Maybe it's time to take inventory on which managers avoid management duties because they fear confrontations!Support the show

    When was the last time your company trained employees on phone etiquette? OMOQ #34

    Play Episode Listen Later Feb 14, 2025 1:00


    Societal trends are rapidly removing phone conversations from daily life. However, the phone is still important to the operation of many businesses. If you are one of these companies, maybe it's time for some phone role-playing!Support the show

    How much volunteer service does your company provide to customers? OMOQ #33

    Play Episode Listen Later Feb 11, 2025 0:53


    Are your customers receiving stewardship service without having to ask for it? Is it time to reexamine your CSR mindset?Support the show

    Are customers truly happy with your level of customer service? OMOQ #32

    Play Episode Listen Later Feb 7, 2025 1:00


    When was the last time you actually asked a customer what they think of your products and services? The digital age is pushing us away from talking, or visiting with customer. Maybe it's time for a REBOOT!Support the show

    Is margin erosion chipping away at the profitability of your company? OMOQ #31

    Play Episode Listen Later Feb 4, 2025 1:00


    Imagine rarely measuring your actual production costs against the estimated costs on paper? Far too many businesses suffer from this lack of detail management. Don't wait until year end to find out. We invite you to start measuring and managing today!Support the show

    Imagine what your business would look like if you became a Doctor of Details? OMOQ #30

    Play Episode Listen Later Jan 31, 2025 1:00


    Getting into the weeds of business details is not sexy, or fun. However, customers love vendors that do the gardening to ensure seamless transactions. What say you?Support the show

    How are you using situational observations to improve your business? OMOQ #29

    Play Episode Listen Later Jan 28, 2025 1:00


    As we do life, continuous improvement ideas are all around us. How often do you dissect a situational observation, and then relate it to improving your business practices?Support the show

    How many invoices is your company not sending? OMOQ #28

    Play Episode Listen Later Jan 23, 2025 0:59


    Not sending invoices is a spotty illness that affects many small, medium, and large businesses. Maybe this is the perfect time to do an invoice audit at your company. You might be surprised with the results!Support the show

    What if an appetite for continuous improvement could change your profitability? OMOQ #27

    Play Episode Listen Later Jan 20, 2025 0:47


    Calculated profitability is usually much different than what actually hits the bottom line. Is it time for your company to investigate, and correct costly variances?Support the show

    Does Your Company Have a Uniqueness That Stands Out Amongst the Competition? OMOQ #26

    Play Episode Listen Later Jan 16, 2025 0:53


    Customers get sick of the same old…same old. Price…quality…delivery…blah…blah…blah! Consumers want differentiation, and they will pay for uniqueness. What attributes separate your company from the pack of competitors?Support the show

    How Does Your Company Prove That Product and Service Claims Are True? OMOQ #25

    Play Episode Listen Later Jan 13, 2025 0:57


    Many customers see through false, and exaggerated claims. Becoming a truth detective is a common practice for consumers who have been burned too often. How does your company prove claims?Support the show

    What Does It Cost Your Business When You Betray Customers? OMOQ #24

    Play Episode Listen Later Jan 9, 2025 1:00


    Bad transactional experiences often result with customer defections. Are potential repeat customers never coming back for seconds? If so, how are you going to fix it?Support the show

    Are Sincere Apologies Part of Your Customer Service Mindset? OMOQ #23

    Play Episode Listen Later Jan 6, 2025 0:59


    Humility is a trait that customers don't often see from companies. How often do you eat some humble pie, and actually apologize to a customer when you made a mistake?Support the show

    Would Customers Describe Your Company as Careful, or Careless? OMOQ #22

    Play Episode Listen Later Jan 2, 2025 1:00


    The epicenter of the Experience Economy is how well we respect customer time. To be good stewards of customer time, we must be doctors of detail, and we need to put customer needs above our own. How do customers score your level of care?Support the show

    Is Your Customer Service Managed by Personality, or Process? OMOQ #21

    Play Episode Listen Later Dec 30, 2024 1:00


    The Experience Economy begs companies to understand what customers want, need, and deserve. If we believe this, then why do so many companies operate without customer service protocols, or training?Support the show

    How Often Do You Sweep Business Issues Under the Rug for Someone Else to Deal With? OMOQ #20

    Play Episode Listen Later Dec 26, 2024 0:49


    Systemic problems often have roots in unmanaged issues. Sometimes this becomes a pattern that appears in many areas of the business. How is this affecting your customers? Better yet, how is this affecting your bottom line?Support the show

    Do You Ever Avoid Managing an Issue Because You Think It Will Lead to Confrontation? OMOQ #19

    Play Episode Listen Later Dec 23, 2024 0:53


    Out of fear, leaders often select to ignore tricky situations. Why? Because they mislabel the mess as a possible confrontation, when in reality, the adversity is an opportunity to put management skills to work! Support the show

    Does Your Company Promote a Different Experience Than It Delivers? OMOQ #18

    Play Episode Listen Later Dec 19, 2024 0:43


    How often does your company check to see if marketing, social media, sales, and service are on the same page? In other words, does the picture in your menu match what the kitchen delivers?Support the show

    Does Corporate Internal Language Match Customer-Facing Language? OMOQ #17

    Play Episode Listen Later Dec 16, 2024 0:48


    Is your company casting a cryptic net by confusing customers with internal jargon they are unfamiliar with? If so, then maybe it's time to get everyone on the same page!Support the show

    Are You Treating Problems as Improvement Opportunities in Disguise? OMOQ-16

    Play Episode Listen Later Dec 12, 2024 0:41


    Are You Transferring Too Many Transactional Task Loads to Customers? OMOQ-15

    Play Episode Listen Later Dec 9, 2024 0:42


    Often times companies lighten their hourly workloads by casting time-consuming responsibilities over to customers. Are you sure this is the type of customer experiences you want to create?Support the show

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