The Client Stampede - An Unconventional Marketing Podcast by Julie Guest

Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal. This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world's on fire (thank you media circus). If you're feeling overwhelmed or wondering where the next hits are going to come from, take a listen to this - it just might help.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Taking your brand international? Tread carefully. In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC's finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one. Whether you're expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with intention, and make your brand land like a legend - wherever it goes.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Imagine being told you can't buy something—even if you have the money.  That's the magic of the Birkin bag, Hermes' masterclass in luxury marketing. No ads, no discounts—just pure exclusivity. But here's the twist: the same strategy that makes a handbag a status symbol can be applied to your business. In this episode, we break down how to create demand, position your brand as a destination, and market in a way that attracts only the best clients.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

The most polished, high-production ads don't always win. Sometimes, the weird, offbeat, or unexpected ones steal the show.  Case in point: the ad that shouldn't have worked—but outperformed everything else. In this episode, we unpack why the Wildcard Strategy—breaking a few marketing “rules” on purpose—can give your brand an instant edge. If you've been playing it safe, this might be the shake-up your strategy needs.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Most brands do everything they can to sell more. Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don't Buy This Jacket” campaign to its radical transparency, Patagonia flipped the script on marketing and became the most trusted brand in America. So what can your business learn from their strategy? In this episode, we unpack the bold branding moves that turned Patagonia into a movement—and how you can apply the same principles to build a fiercely loyal customer base.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically. Jaguar's recent rebrand set out to reinvigorate and modernize their legacy brand and push it into the ultra-luxury category, yet the execution left many loyal customers horrified and confused. In this episode, we unpack what went wrong, the critical elements of a successful rebrand, and how to ensure your own brand transformation is a slam dunk and not a head-scratcher. If you're considering a brand refresh, this is your roadmap to making sure your rebrand is not just bold, but brilliantly executed.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Kobe Bryant wasn't just a basketball legend—he was a master of mindset, discipline, and pushing past limits. His leadership wasn't about pleasing people; it was about demanding greatness. In this episode, we take a look at Kobe's most powerful lessons on success, resilience, and thinking bigger, from his brutal honesty about failure to the “GOAT mountain” he climbed to learn from the best. If you've ever needed a shot of motivation (or a swift kick to step up your game), this one's for you.Ready for more Kobe inspiration? In Kobe's honor, Nike have dubbed it the year of the Mamba and they made this great video called “​Have a Hard Year​." Check out that video HERE.And as Kobe once said, “Everything negative — pressure, challenges — is all an opportunity for me to rise.”  Watch this second video HERE  any time you need to reset, refocus, and rise. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? The truth is, the biggest obstacle to sales often isn't your leads choosing your competitors—it's hidden inside your own business. From unintentional roadblocks to well-meaning employees who accidentally push customers away, this episode uncovers the subtle (and not-so-subtle) ways companies sabotage their own success. If you want to make it easier for customers to say yes, this is a must-listen.Get the Free Sales Prevention Checklist: Discover the top ways businesses unknowingly block their own sales—and how to fix them. ➤ Download the checklist hereGET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What if your business felt irreplaceable? The kind of brand that makes clients feel like VIPs before they even sign on the dotted line? In this episode, we break down how luxury brands—both B2C and B2B—create seamless, high-status experiences that make customers chase them. From a financial firm that landed a $50M deal with a single “gift” to a consulting company that turned exclusivity into billions in contracts, we reveal real-world strategies that can transform your business. Want clients who can't wait to work with you? See how these companies did it (and you can too).GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Insurance—boring, frustrating, and full of red tape, right? Not anymore. In this episode, we dive into how Lemonade turned the insurance industry on its head, ditching the archaic rule book and creating a brand people actually love. From AI-powered instant claims to a business model that wants to pay you instead of fight you, Lemonade has rewritten the game. But what can you learn from their disruption? Whether you're in insurance or any industry, these lessons will make you rethink how you do business. Tune in to find out how to turn a dull, outdated market into something fresh, fast, and impossible to ignoreGET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What if your sales team didn't have to chase leads but only closed pre-qualified deals? This episode explores how AI is transforming sales by turning marketing into your greatest asset. Learn about the tools and strategies revolutionizing the way businesses scale smarter.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What do Hermès, Rolls-Royce, and AmEx have in common? Exclusivity. In this episode, we uncover the art of making your brand irresistible to affluent buyers through scarcity, experience, and gatekeeping. If you want to sell without selling, don't miss this.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

When was the last time your brand had a refresh? If it's blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reignite desire and stand out in a crowded market.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Affluent buyers don't just buy products—they buy into legacies. Discover how to build a power brand that radiates trust, exclusivity, and aspiration. With real-world examples and private client insights, this episode shows you how to stand out in the luxury market.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Think you need millions for a blockbuster ad campaign? Think again. From emotional storytelling to guerrilla marketing genius, this episode breaks down how to create buzz-worthy campaigns that deliver results—without breaking the bank.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What's the difference between selling a product and creating a luxury experience? Perception. Join us as we uncover how to reposition your brand, elevate client experiences, and command premium pricing—all while connecting with the affluent audience.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Are you leaving money on the table? This episode reveals three powerful pricing strategies to maximize profits and attract more clients. From "true value" pricing to micro-strategies that break buyer resistance, learn how to make your pricing a competitive advantage.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Discover why being a hare in business—fast, bold, and innovative—is your secret weapon. In this episode, we explore how to stand out, disrupt the market, and turn incremental growth into exponential success. Ready to leave the tortoises behind? Tune in for actionable insights and inspiring stories.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

How can you double your referral rate and turn happy clients into loyal ambassadors for your brand? In this episode, we break down innovative strategies to ramp up referrals—from offering tangible rewards and exclusive perks to timing your referral asks perfectly. We explore examples like Dropbox's clever storage incentives, Tesla's VIP treatment, and Harry's pre-launch buzz to show how these tactics work in real life. Plus, learn how gamifying referrals or creating brand ambassador programs can transform your top clients into your best marketers. Referrals are more than just asking—they're about making clients excited to spread the word. Tune in to discover how to build a “happy client factory” that keeps the referrals flowing.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ever wondered why some brands command attention and higher prices, even when their products aren't much different from the competition? It all comes down to brand value—your business's hidden superpower that elevates its worth, loyalty, and market impact. In this episode, we unpack how to measure your brand's value using methods like the Income Approach (think Disney-level licensing power), Market Approach (think iconic acquisitions like Blue Bottle Coffee), and Brand Equity (what customers truly feel about you). We'll also dive into why brand-building is one of the smartest investments you can make, from allowing premium pricing and fostering loyalty to enhancing market share and attracting investors. Whether you're aiming to scale or setting up for a future sale, understanding and building your brand's worth isn't just a nice-to-have—it's your path to long-term success and industry influence. Ready to take your brand to new heights? Let's get started!GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

What happens when a brand gets millions of social media hits but fails to make a single sale? This episode dives into the infamous Snoop Dogg x Solo Stove campaign that went viral for all the wrong reasons. While their collaboration hit big numbers online, it completely missed the mark with the actual target market. Discover the costly lesson here: why having a rock-solid marketing strategy that connects with real buyers is essential to avoid throwing your budget at "window shoppers" rather than true prospects. If you're ready to take your marketing to the next level, you won't want to miss this breakdown.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Has your social media engagement hit a slump? It might be time to shift gears. This episode reveals three cutting-edge strategies to take your brand's social presence to the next level in 2024. From original audio on Reels to powerful “how-to” YouTube Shorts, and harnessing the influence of User-Generated Content (UGC), these tactics will help you build genuine connections with your audience. Perfect for brands looking to stand out in a crowded feed, these methods are all about authenticity and originality to keep your followers engaged and interested.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Do your prospects truly understand the value you bring, or are they left guessing? In this episode, we discuss three powerful ways to communicate your expertise without saying “we're the best.” Learn how to use short videos, publish content, and become a trusted source for journalists to position yourself as the go-to expert in your field. Whether you're in real estate or tech, these strategies help you showcase your unique value and get prospects to see why you're worth it—without needing to shout about it.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ever been captivated by a story so compelling you just had to buy the product? Let me introduce you to Mr. Umberto, an Italian leather artisan with a knack for storytelling that transformed his small shop into a destination. I'll break down the technique he used—story-selling—that let him command premium prices in a market crowded with luxury brands. If you're looking to use the art of storytelling to elevate your brand's value and command higher prices, tune in for insights on how this powerful strategy works, and why it's one of the best tools in your marketing toolkit.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

In this episode, we tackle a modern marketing dilemma: should your business lean on real human influencers or dive into the world of AI-generated, virtual influencers? With influencer marketing booming, choosing the right kind of influencer can have a huge impact on building trust, increasing brand reach, and driving sales. I explore the unique benefits—and limitations—of both real and virtual influencers, backed by insights from recent studies and industry trends. You'll also get practical tips on finding and partnering with the right influencers, setting clear campaign goals, and ensuring compliance. If your business thrives on word-of-mouth and engagement, this episode will help you determine the best path to boost your brand's social media influence.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ever wondered how to make selling high-ticket items feel genuine while giving clients the confidence they need to invest? In this episode, we explore using well-placed incentives—or “premiums”—to reinforce the value of your offer. These carefully chosen extras, whether a value-driven consultation or an exclusive add-on, aren't about pushing a sale—they're about ensuring clients feel secure in their decision to work with you. I'll share real examples of how these strategies can enhance the client experience and help them make a confident choice. If you're a fast-growth entrepreneur, tune in to learn how to build value that sets you apart and makes high-ticket sales a natural next step for your clients.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

In this episode, I dive into the art of "Guinness-ing" your brand—taking that classic appeal and mixing it with modern marketing to keep your edge in a crowded market. Guinness, with its 264-year legacy, has somehow stayed top of mind (and taste) across generations, mastering how to bring new fans on board without losing the loyal ones. I'll break down how they pulled it off with powerful storytelling and messaging that resonates with everyone. If you're a fast-growth entrepreneur looking to make your brand unforgettable without losing your authenticity, this episode is packed with insights you can use. Grab a pint (or a coffee), and let's uncover why standing out doesn't have to mean selling out.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, implement fast and pivot on the run.  Challenge your perception of effective business strategy and get inspired to develop an inner hare mindset for unstoppable growth.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Has your company's marketing and methods of lead generation got so complicated that it makes your head spin?  Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars).  But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of every ad, campaign and marketing and sales activity so you can truly know what's working.? You might be surprised to know that the most effective marketing still remains the simplest. Simplifying your marketing strategy can yield extraordinary results, like investing in the right equipment to keep you safe and confident in the "saddle." Get rid of ineffective marketing tactics and rebuild from the ground up, ensuring every component of your strategy works harmoniously towards your business goals.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaborations can yield unparalleled results for businesses of any size. From Spotify's game-changing partnership with Hulu to Crocs' quirky collaborations with KFC and Post Malone, discover how aligning with the right partners can transform your brand and multiply sales quickly and easily. In this episode you'll discover practical tips to help you identify your ideal partners, craft irresistible offers, and track results using.  GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a)  have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can be the little hinge that swings a big door.  Do you know who your best buyers truly are? Is this based in actual data vs opinion?  Use this Dream 100 strategy to help laser focus your marketing efforts - and your results. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which forms part of your pricing strategy (Step 5 of The Client Stampede Formula)GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, The Client Stampede will offer you guidance through practical strategies to differentiate yourself from competitors and justify your pricing. We offer advice on transforming your approach to pricing and set you on the path to success.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic lead generation? If any of these questions are being pondered by you and your team, then hold up before doing anything. Referrals from affluent clients work very differently from regular referrals and you need to be very strategic to encourage them.  All is explained in this episode!GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically increase your ROI without having to invest a dollar more on your lead generation.GET MORE MARKETING & SALES TOOLS:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

Ah Christmas, Hannukah and the holiday season is upon us and this episode is a great reminder how something as simple as creating a Scout Elf with a backstory, can spark extra happpiness in kids, extra stress in grown-ups and a billion dollar empire for its two founders. GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

If you've ever felt like your sales team was hitting a  pricing brick wall and getting pushback, then this episode will help. The great news is you can free your sales team from having to ever discount again - but only if your marketing can tell the story of why your business is better and different (conveying real brand value) and your marketing needs to tell the story of why your product is worth every penny and more. Here are a few insider strategies to help you command significantly higher prices than your competition (it's time to start your marketing transformation).GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

How often does a company's marketing really grab your attention? I'm guessing that it's hardly ever - unless of course it's advertising something that you're extremely interested in, or something you think is so out of the ordinary it's hard to forget. The company I talk about in this episode is definitely the latter - a fitness app with an attitude. It's a great reminder about the power of zigging left when everyone else in your industry is heading to the right ...GET MORE MARKETING & SALES TOOLS:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

One of the best ways to attract more affluent customers to your business, is to look at what other successful companies outside your industry are doing and then strategize how you could do something similar in yours. Disney are masters at finding new, and innovative ways to serve their most affluent customers, but it all started with creating a single program that provided "insider access". It's a simple model that can be used in just about any business ...GET MORE MARKETING & SALES TOOLS:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

Having a clear vision and execution strategy is crucial to achieve business growth. This episode highlights the importance of prioritizing tasks in order to reach your business goals. MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

Have you had a prospective client say that they love your product or service but just can't afford it? How do you address this issue? You may need to make a simple adjustment to your marketing to assure your client of the value you provide.  Your guide to  understanding the underlying message behind a prospect's objection and how to focus on attracting the right clients.MORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

In this episode, I have a virtual sit-down with another of my marketing-comrade in arms, James Pollard from The Advisor Coach who teaches Financial Advisors how to get more clients.   We dig into financial advisor marketing do's and don'ts, why we love email marketing the most, yes LinkedIn really can work and so much more ...Here's what we cover:1. The Mount Rushmore of marketing and why direct marketing works…directly.2. Pandemic pandemonium and the contrast effect3. Pivot! Pivot! Pivot! And know your numbers.4. If at first you don't succeed, try, try, try, try again.  The art of multi-step sequences.5. How to impress a client with just one book6. Email marketing is not dead! 7. Evergreen assets that will work for you…even when you aren't working8. Money can't buy me love and the art of personalization9. Split testing, a tale of trial and error10. It's all about the details; know your target market.  P.s. it's not “women”11. It's nice to be niche About James Pollard James is the founder of TheAdvisorCoach.com and he is dedicated to helping financial advisors get more clients. He's best known for his email marketing program, "Appointments On Autopilot", which shows financial advisors how to leverage email marketing to set appointments with prospects. James is also the host of the "Financial Advisor Marketing" podcast, which releases new episodes every Monday morning.RESOURCES MentionedAppointments on Autopilot Email Marketing - TheAdvisorCoach.comHow to author a good book your dream prospects will love, in 60 Minutes LunchBreakBooks.comMORE MARKETING, SALES AND DIGITAL MARKETING RESOURCES:Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio.

Are you getting the "I can't afford you right now" conversation or "wow you're expensive", here are some important strategies to help your clients appreciate your value more.MORE MARKETING, BRANDING AND DIGITAL MARKETING RESOURCES:Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio. Are you subscribed to Julie Guest's Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

I'm sure you already know that the best marketing ideas for your business come from outside your industry (more innovative, better results and you don't look the same as your competitors).  Similarly, sometimes the best marketing lessons also come from the most unexpected places - in this case, walking down the beach while on vacation in South Africa.This simple but powerful lesson is the foundation of all your lead generation.MORE MARKETING, BRANDING AND DIGITAL MARKETING RESOURCES:Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio. Are you subscribed to Julie Guest's Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Warning - this week's podcast episode is X-RATED for non-medical businesses (we talk about sex, erectile dysfunction and cigar smoking).  It's also a long episode, a full hour of jam-packed recession-proofing strategies that are going to be essential for your medical practice to survive (and thrive) in the turbulent waters ahead.And if you're feeling left out because your business isn't a medical practice - don't worry, these strategies also apply to your business.In this episode I grill my good friend and medical-practice-profits brother-in-arms Matt Gillogly about some of his best strategies to help you with your practice. In this episode you'll discover:1. The double-down principle and why it's crucial you implement it across all operational areas of your practice where you're spending money2. How to leverage the big opportunities every recession brings to your practice 3.  The real reason why dropping your prices is the worst thing you can do4. A proven system for removing headache staff (that is so easy and stress-free to do, AND they'll even thank you for doing and will happily leave)5. The two numbers you have to know as CEO of a medical practice and monitor like crazy during a recession to ensure you don't make the wrong decision6. How to increase your marketing ROI, buy advertising media space for less And much more ...More About Matt GilloglyA self described serial entrepreneur, Matt has been an entrepreneur since his first days of a car wash business at the local country club. Matt is a former PGA Golf Professional who discover his knack for business by turning around failing golf courses.  He was exposed to the world of cash medical services in mid 2013. In 2014, he launched The Carolina Men's Clinic where he was the General Managing Partner and CEO of The Carolina's #1 Provider Of Men's Sexual Health Solutions, specifically erectile dysfunction, premature ejaculation, penile enhancement and low testosterone.   He started and grew the company from start up to 3 locations in 3 cities in 18 months doing 6.5 million a year.  He sold his interest in the locations in November of 2017. Today Matt owns interest in 6 medical practices nationwide. He has helped his clients make an additional $100 million in new revenues since 2017.  Today, Matt works with Doctors who own or want to start a cash based medical practice. Focusing on the Med Spa, Anti Aging, Sexual Health, Regenerative, and other cash based procedures.  He has 3 kids, Meghan, Andrew and Colin, a son in law Kyle,  a couple of spastic dogs and an amazing wife, Katie. In his spare time, Matt plays golf, reads marketing books, cheers on the LSU Tigers and figurMORE MARKETING, BRANDING AND DIGITAL MARKETING RESOURCES:Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio. Are you subscribed to Julie Guest's Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Ready to scale your business? Need more clients? Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Forget slimy sales strategies like pressure selling or anything that makes you feel uncomfortable about asking for a sale.  We tested this simple strategy on five of our private clients who own aesthetic medical practices and they used it in their initial consult. They were thrilled because there is zero selling involved yet their close rates jumped significantly. Best of all you can use it in your business no matter what industry you're in!Are you subscribed to Julie Guest's Monday Marketing Gold? Get more marketing tools, tips & strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-goldMORE MARKETING, BRANDING AND DIGITAL MARKETING RESOURCES:Enjoying the podcast? You'll love the book! Get The Client Stampede Book - 7 Simple Steps by Julie Guest. Available on Amazon and in all leading bookstore in paperback, kindle and audio. Are you subscribed to Julie Guest's Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. Sign up here.Need help with your Marketing Plan? Grab our free training and High Performance Marketing Plan Template that can be used by any business to help you get clarity about your marketing and the most from your marketing budget.Ready to scale your business? Need more clients? Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.

Have you ever wondered what makes some on-line ads work like crazy, while others are completely ignored? It all begins with the headline the ad uses. The ads, and the headlines, that attract the highest numbers of clicks are equal parts science and psychology. In this podcast episode I'll help you understand why your ads are perhaps not working as well as they should be, and I'll give you 7+ headline formulas to use to boost your click-through rate.Are you subscribed to Julie Guest's Monday Marketing Gold - Best Practices, Tips and Strategies to Make Your Marketing More Effective? Sign up here: https://www.bolderlouder.com/marketing-gold

Here's a client stampede secret - effective marketing - the kind that gets your prospects to view you in a wide-eyed kind of awe and happily pays your much higher prices - is as much about NOT doing these three things, as it is about following the 7-Step Client Stampede formula. Want fast results? Just stop doing these three things.These three marketing mistakes are so prevalent that chances are almost certain your company is making at least one of them. I can say this with a high degree of certainty based on the large number of companies I've looked "under the marketing hood with" as part of their 10X Business Transformation Consult. The great news is that once you fix any of these mistakes, the results are instant!

Sometimes the most powerful business lessons are the most simple.

Whether your company is working under the same roof, from multi-office locations, or from home, building high-performance teams remotely is one of the most valuable skillsets any CEO can have.  Here are  best-practices ...