Podcasts about brand transformation

Does it feel like you've grown or evolved, but your brand hasn't caught up? Or maybe you've experienced a life quake or you've changed your services/offers and now what used to work doesn't work. Here's what to do when your online presence starts to feel like a version of you that no longer exists.What You'll Learn in This Episode:Going beyond the “box” - what a personal brand needs to be in 2025Embracing your personal evolution Reconnecting with a brand that feels like youEpisode Highlights & Time Stamps:01:11 The Evolution of Personal Branding06:30 Acknowledging Life Shifts and Brand Transformations12:41 Finding Your Authentic Voice18:57 The Power of Storytelling in Branding24:39 Embracing Change and ConnectionResources & Links Mentioned:Story Strategy Weekly Drops: https://www.uwsmarketing.com/reriseConnect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

When was the last time your brand had a refresh? If it's blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reignite desire and stand out in a crowded market.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

In this podcast, I interview Tierashia Adair on how she is building her personal brand. Her story of how she is building her speaking business and using her books to build her brand is one you want to hear. Building a brand through the right content while speaking to the right audience makes for a winning combination. ************************************************ Grab my free "Brand Transformation" Guide at www.marshalynnhudson.com ************************************************* Let's stay connected on: LinkedIn ~ https://www.linkedin.com/in/marshalynnhudson/ Youtube ~ https://www.youtube.com/@MarshaLynnHudson Facebook ~ https://www.facebook.com/marshalynnhudson

Sponsored by milk_shake X Hello Salon Pro https://thetease.shop/products/hello-salon-pro-subscription-box Interview with Andrew EdwardsonAndrew Edwardson is the Global Brand President of Matrix. Matrix is a leading professional brand whose mission is to elevate its users through a unique portfolio of products for all hair types and all humans. Since assuming this role two years ago, Andrew has refocused the vision of the brand itself – harnessing and expanding upon its pioneering 44-year legacy to connect with the next generation of consumers and stylists. Throughout his 15-year international career in the beauty industry, Andrew has been instrumental in unlocking the potential of and turning around brands and the categories within. His expertise in luxury brand management, product development, and communications reinvigorated Kérastase to become the #1 luxury hair brand in the industry with iconic products Blond Absolu, and Genesis. He has also worked on industry legend Maybelline, supporting pillars like Fit Me and reviving the complexion category in the post-pandemic decline with new star products like SuperStay 24H Skin Tint and the recently launched Sunkisser liquid blushes. With Matrix, Andrew has the same ambition: for this iconic institution to take its rightful place as the love brand for the next generation. And with that in mind, he is spearheading the modernization of founder Arnie Miller's vision, celebrating Matrix as a brand to elevate, inspire, and bring joy to both new and existing consumers and stylists. His renewed focus on haircare is highlighted by the launch of star range Food For Soft (already top 10 in hydration in the market), as well as the new Instacure Build-A-Bond repair range that delivers one billion bonds in every bottle to fight damage.Links:https://www.instagram.com/iamandrewedwardson/https://www.matrix.com/https://www.linkedin.com/in/andrewedwardson/https://www.instagram.com/matrix/ News from TheTease.com: https://www.thetease.com/dreamsgirls-hair-and-donnas-recipe-rally-to-provide-aid-to-those-affected-by-the-los-angeles-wildfires/https://www.thetease.com/fastfoils-brings-new-innovation-to-the-foil-category-with-launch-of-first-endothermic-pop-up-foil/Help Those Impacted By The California Fires: https://www.thetease.com/a-comprehensive-list-of-gofundme-pages-for-beauty-professionals-impacted-by-la-fires/

Join us for new season of Group Y Live as host Oli Russell-Cowan sits down with Nick Tran, a renowned marketer known for transforming brands into cultural icons. With a wealth of experience as the former global head of marketing at TikTok and executive roles at Taco Bell, Hulu, and Samsung, Nick shares his insights on brand transformation, crisis leadership, and audience engagement.In this episode, Nick reflects on his journey from a quiet upbringing in Orange County to leading innovative marketing strategies for some of the world's most recognized brands. He discusses the importance of adapting to the fast-paced changes in consumer behavior, especially in the wake of crises, and how to leverage creativity and community to drive brand success.Discover how Nick navigated challenges at Taco Bell, Stance, Samsung, and TikTok, and learn valuable lessons on marketing in a post-TikTok world. He also shares his thoughts on the impact of AI in marketing and the importance of fostering a culture of experimentation within teams.Whether you're a marketing professional, entrepreneur, or simply curious about the world of branding, this episode is packed with actionable insights and inspiration. Don't miss out!Like what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference. Subscribe to Group Y Live for more insightful conversations! Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela sits down with the brilliant Victoria Hajjar, founder of Ugli Ventures, to unpack the secrets to marketing success, stepping confidently into your CEO role, and building a brand that resonates with your ideal clients. Victoria shares her journey from the corporate world to entrepreneurship and reveals the strategies she's used to help female leaders scale their businesses and break through revenue ceilings.You'll walk away with actionable insights to grow your business and feel more empowered as a leader. Plus, stick around to the end to hear 3 actionable tips you can start using today to elevate your business and simplify your marketing.What You'll Learn in This Episode:How Victoria's 24/7 Marketing Flywheel can transform your marketing and reduce overwhelm.The confidence gap in female leadership and how to step into your CEO role with clarity.Why aligning your brand with your promise is the key to attracting dream clients.Practical tips to create marketing systems that work for you.Resources Mentioned and How to Connect with Victoria:Download Victoria's free 24/7 Marketing Flywheel Guide at ugliventures.com/overwhelm.Explore additional resources to help you build your brand at ugliventures.com/resources.Connect with Angela:Website: mombusinesscoach.comWork with Angela: Coaching and Reiki services for mompreneurs

What makes a brand truly iconic? In this episode, we dive deep with Brian Smeltzer, President of Liquid Mind and author, to uncover the secrets behind creating legendary brands that stand the test of time. From scaling startups to revitalizing global giants like Nike and Adidas, Brian shares his insights on visionary leadership, brand culture, innovation, and the art of disruption. Learn how to build an ecosystem of influence and why a visionary leader is the key to brand success. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd/streams Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.   Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/41jIAEQ We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Casual dining concept Tony Roma's announced the appointment of its first female CEO, Mohaimina “Mina” Haque. She spoke to Bloomberg's Katie Griefeld, Matt Miller, and Sonali BasakSee omnystudio.com/listener for privacy information.

In the latest episode of the CX Innovators podcast, Jenna Berg, vice president of brand marketing at G6 Hospitality, the parent company of the Motel 6 and Studio 6 brands in the U.S. and Canada, shares insight with RetailCustomerExperience.com editor Judy Mottl on how the iconic hospitality and lodging brand is transforming the brand.In late spring of this year Motel 6 debuted an innovative campaign centered around Garfield which the brand named as its first-ever official Chief Pet Officer. It all came together via a partnership with Sony Pictures Entertainment ahead of the Columbia Pictures/Alcon Entertainment animated film "The Garfield Movie," which hit theaters May 24.Remember to subscribe to Networld Media Group's YouTube channel to keep up with the latest CX Innovators podcasts.

Today on our show, we're talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we're joined by Christopher Baird, frog's head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company. Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L'Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints. Links https://www.linkedin.com/in/scottlux/ https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Scott Lux.

Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice?Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons.In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts.Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more.Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self.In This Episode, You Will Learn:From living to feed the ego to letting go and trusting the process (4:20)Michelle talks about her spiritual awakening (7:00)Our bodies are wisdom carriers, we should listen to them more (15:20)We are always being guided, we only need to pay more attention (27:00)The importance of asking for help when we need it (34:10)The more you let go of expectations, the further you go (39:20)Connect with Michelle Sorro:WebsiteInstagramFacebookWatch the Soul & Fire Podcast on YouTubeSave your spot for the Magnetic Creator Mastermind 2025Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Everyone wants to build a brand.  But few people actually know how.For most, a brand is a logo and a vague mission statement - and little more.And you can really blame them.  Creating a unique brand identity - and articulating it so that others (ideally customers) understand what you stand for - is a lot bigger undertaking than it seems.I'm Jane Singer, and welcome back to A Seat at the Table. In each episode, we sit down with some of the smartest and most innovative people who join us as guests on this show and share a ton of valuable business and life enhancing insights.A big shout out to all of our esteemed listeners in over 140 countries around the world.  Thank you for being there with us today.Today we are joined by Nigel Davies, a brand consultant who helps business owners untangle their brands so that they are more relevant, unique and memorable.With over 25 years in the creative industry, Nigel was employed by leading design agencies (creating the first global standard for Ford Motor Company), before establishing his own agency.Not surprisingly, he has  won multiple awards for ‘Brand Transformation'.In today's podcast, Nigel will be discussing:- Biggest mistakes that organizations make in the early stages of building a brand-  The importance of brands creating ‘an emotional connection' with their customers -  Some of the most challenging projects he's worked on - and how he turned them into success stories.USEFUL LINKS:Inside Fashion website:   insidefashionlive.netConnect with Nigel Davies on LinkedIn:   https://www.linkedin.com/in/pincreative/Nigel Davies' website:   https://untangleyourbrand.com/https://untangleyourbrand.com/All Business. No Boundaries. The DHL Supply Chain Podcast Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts SpotifyVisit A Seat at The Table's website at https://seat.fm

Send us a Text Message.Ever felt stifled by the corporate mask you wear every day? On this week's episode of the Soulful Badass Podcast, I pull back the layers on my journey from hiding behind a work persona to embracing my true self as a coach. We'll tackle the challenges and liberating experiences that come with shedding those corporate masks. By sharing my story, I want to inspire you to reflect on your own authenticity and how embracing your genuine self can deepen your professional and personal connections, leading to greater success and fulfillment.Authenticity is more than just a buzzword—it's a powerful tool for transforming your branding and social media strategies. I'll share with you my transition from a rigid corporate mindset to celebrating my straight-talking, intuitive nature. Discover how infusing your personality and values into your brand can attract the right clients and create more genuine connections with your audience. This episode emphasizes the significance of owning your unique energy and creating your own rules, guiding you to show up in your business with your full, vibrant essence. Tune in and discover how being unapologetically you can transform not just your business, but your entire life.But the journey doesn't have to stop there. I'm extending a special invite for you to the powerful "Magnetic Woman community," a vibrant space designed for female entrepreneurs to grow, thrive and strive together. Imagine a community where realness and vulnerability are encouraged, allowing for open and supportive interactions. If you're looking to connect with like-minded women, share your wins, seek support during tough times, whilst multiplying your business success this community is your sanctuary.Thank you so much for listening. Please hit subscribe and if you loved this episode leave a 5 star review. Please come and join the Soulful Badass Community, this is a group of incredible people creating epic lives together. Join either Facebook or Telegram.There are amazing programs and meditations available at www.soulfulbadass.uk , including this Meditation 'Unleash the Highest Version of You', which is my free gift to you for listening. You can follow me on Facebook or Instagram @rachel.soulfulbadassThanks for listening.Love Rachel x

Are you looking to transform your brand and take your marketing strategy to the next level? This episode of Fordify LIVE! The Business Growth Show with Ford Saeks and special guest Ingrid Schneider dives deep into how AI and strategic marketing can revolutionize your business. Ingrid Schneider, the driving force behind Stay in Your Lane, shares her journey from being laid off to building a successful company that turns good brands into cult favorites. With a focus on AI and fractional marketing, Ingrid provides insights into how these tools can create a competitive edge in today's fast-paced business environment. She discusses how AI can be used for practical applications that drive customer experience, generate leads, and improve decision-making. Ford and Ingrid explore the evolving landscape of AI in marketing, highlighting the distinction between those who are merely fascinated by the technology, and those who focus on its practical applications. Ford and Ingrid emphasize the need to stay focused on practical applications of AI rather than getting caught up in the hype, using it to enhance customer experience and boost productivity. Businesses aiming to incorporate AI seamlessly into their marketing strategies, need to start by identifying specific areas where AI can add value, such as automating routine tasks, personalizing customer interactions, and analyzing large datasets for actionable insights. Ford and Ingrid talk about how AI tools can streamline operations, from writing better emails to conducting personality profiling for improved client interactions. Ford and Ingrid explore the challenges and opportunities presented by AI's rapid advancement. Ingrid shares real-world examples of how her team leverages AI for franchise development, streamlining the sales process and making it more efficient and effective. By embracing AI, businesses can enhance their operations and remain competitive in an evolving marketplace. Ingrid delves into the cultural aspects of running a business, particularly the importance of diversity, equity, and inclusion (DEI). She shares her philosophy on fostering a positive work environment where employees can thrive, emphasizing that a good company culture ultimately leads to better business outcomes. Ingrid highlights how inclusive practices not only create a more supportive and engaging workplace but also drive innovation and growth. By valuing diverse perspectives and promoting equity, businesses can build stronger, more resilient teams that are better equipped to navigate challenges and seize opportunities. Ford emphasizes the significance of consistency in brand strategy. He agrees with Ingrid that maintaining brand standards and delivering a consistent customer experience are crucial for building a loyal customer base. This approach not only strengthens a brand's identity but also helps businesses differentiate themselves in a crowded market. Together, their insights offer valuable guidance for companies aiming to enhance their cultural and brand strategies through AI and strategic marketing. Watch the full episode on YouTube. Don't miss out on this episode of Fordify LIVE! packed with valuable insights and strategies that can help you elevate your brand and marketing efforts. Tune in live on your favorite social platforms every Wednesday at 11 AM Central and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Stay ahead of the curve and make the most of AI and strategic marketing in your business journey. About Ingrid Schneider Ingrid is the Founder and CEO of Stay in Your Lane, a cornerstone in the company's three verticals: Fractional Roles, Brain Trust, and Training and Education. With her extensive expertise, Ingrid is dedicated to transforming good brands into iconic CULT brands. She is hands-on and committed to ensuring the Stay in Your Lane team is well taken care of. She founded Stay in Your Lane after recognizing a significant gap in the franchise space, where brands needed comprehensive support. Her vision was to build a team that could bolster leadership teams to achieve their next phase of growth, focusing on areas like Branding, Operations, Marketing, Franchise Development, and DEI. Believing firmly in a "People First" approach, Ingrid leads Stay in Your Lane with this principle at the forefront of all activities. She lives in the Rockies, is moderately obsessed with her dog Beatrice, enjoys crafting charcuterie boards, and has a supportive partner who prefers to stay off social media. Learn more about Ingrid and Stay In Your Lane at StayInYourLaneCo.com. About Ford Saeks Ford, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Marketing should not be a cost center for your business—it should be a profit generator. If you're struggling to turn your marketing efforts into measurable growth, this episode is for you. Join us as we delve into the concept of shifting from accidental to intentional growth, transforming that pit-of-your-stomach anxiety into confident strategic planning.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success. Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation (01:15) Express files for bankruptcy, plans to close nearly 100 stores (21:00)  Mark Zuckerberg's Personal Brand Transformation - Good Or Bad? (30:03) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this episode of The Speed of Culture, Matt Britton sits down with Doug Zarkin, author of Moving Your Brand Out Of The Friend Zone. Together, they explore the dynamics of brand-consumer relationships and the importance of adopting a business-focused mindset in marketing. Follow Suzy on Twitter: @AskSuzyBizFollow Doug Zarkin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In Episode 024 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Scott Porter, the CEO of San Diablo Churros and Vitamin T, shares his entrepreneurial journey from nursing home administration to the gourmet churro industry. He discusses his passion for Mexican culture and creating memorable brand experiences. Drawing from his diverse background, including a missionary stint in Mexico and a role in a membership airline, Scott emphasizes the importance of human connection in business. He also introduces his at-home churro kit, a pandemic innovation.  Join The Swell Pod on the Kiln.Roadtrip by listening, watching, and subscribing to the podcast today https://linktr.ee/theswellpod sandiablochurros.com http://www.forevervitamint.com/ San Diablo Artisan Churros: Global churro authority and America's first gourmet fresh filled churros at company events, weddings, parties and wherever the churro craving hits. At-home churro kits and take & bake churros for on-demand churro fixes. Vitamin T: Essentials for Brand Transformation. Brand Experience expert insights, consulting, and once-in-a-lifetime executive taco tour mastermind retreats Location: Kiln. Lehi The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey. Thank you to the partners and sponsors who helped make the Kiln.Roadtrip possible: Kiln, Moterra, Torus And thank you to the crew who helped us document and share the journey: Denisse Leon, Ty Cottle, Nathan Clark, Findlay McKeown Bullets: Interview with Scott Porter, founder and CEO of San Diablo Churros and Vitamin T Scott's passion for creating unique brand experiences Scott's journey from nursing home administration to the churro business Scott's background and experience as a missionary in northeastern Mexico Scott's eclectic career path, including founding an all-you-can-fly membership airline Inspiration behind Scott's taco tours and first visit to Mexico Principles of creating magical experiences for people Application of these principles to differentiate his churros in the market Scott's at-home churro making kit as a COVID innovation Importance of caring as a leader and creating exceptional experiences for customers Timestamps: The Kiln Road Trip (00:00:03) Introduction to the podcast's road trip concept and purpose. Scott Porter and San Diablo Churros (00:00:54) Introduction to Scott Porter, his role as the CEO of San Diablo Churros, and the unique offerings of the company. Scott's Passion for Mexican Food (00:01:40) Scott's obsession with Mexican food, his churro business, and his brand experience consulting. Creating Humanized Brand Experiences (00:03:35) Discussion about infusing brand experience consulting with the taco experience in Mexico City and implementing it in various businesses. Divine Intervention and Career Evolution (00:04:13) Scott's missionary experience in Mexico, career evolution, and the influence of humanized brand experiences. The Impetus for Taco Tours (00:07:21) The evolution of the idea for taco tours and the desire to share the magic of Mexico City with others. Creating Magical Experiences (00:11:46) The importance of treating each other as humans and creating magical experiences in different industries. Innovations and Pandemic Response (00:15:14) Innovations in the churro business, including at-home churro making kits, and the response to the pandemic. Entrepreneurial Passion and Impact (00:18:38) The origins of Scott's entrepreneurial passion and the desire to create lasting positive impacts through business ventures. Elevating Brand Experiences (00:20:05) The importance of caring enough to retool and reimagine business experiences to create lasting impacts. Trader Joe's Human Interaction (00:21:36) Discussion about the unique human interactions at Trader Joe's and its impact on customer loyalty. Starting Something New (00:25:48) Encouragement and advice for those wanting to create something new and unique. #SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership,

Summary   Hiring and Retention Strategies at Valvoline Michael and Jon discussed the challenges and strategies of hiring and retention in various organizations. Jon shared about the recent transition of their company, Valvoline, from a product business to a retailer, and emphasized the importance of their unique culture in enabling their success. They mentioned that almost all of their management team started as technicians, fostering a growth mindset and that they place a strong emphasis on development and community service. Jon was open to discussing other potential topics. Brand Transformation and Customer Service Michael and Jon had a discussion about the transformative power of a brand, specifically focusing on the automotive sector. Michael shared their personal connection to the brand and expressed admiration for their customer service approach. They emphasized the importance of promoting from within and the positive impact it has on employee morale and customer experience. The conversation concluded with them deciding to start recording their discussion and encouraging each other to guide the conversation as needed. Jon's Professional Journey at Valvoline Michael and Jon had a conversation about Jon's professional journey. Jon, who is the Chief People Officer at Valvoline, has been with the company for about seven years and has held their current role for four years. They shared their professional experience, which includes a 14-year tenure at Fifth Third Bank where they held various HR roles. Jon highlighted the unique challenges and rewards of their career, emphasizing the variety of their roles and the satisfaction of driving and enabling business performance. Additionally, Michael shared their personal connection with Fifth Third Bank. Navigating Covid-19: Teamwork and Guiding Principles Michael and Jon discussed the challenges they faced when Covid-19 hit and how they navigated through it. Jon, who took on a new role in March 2020, emphasized the importance of teamwork and shared that they adhered to certain guiding principles. Their primary focus was to ensure the safety of their employees and guests, and they followed the CDC's guidance. They also adopted a conservative approach, cutting down discretionary spending and increasing communication within the team. Customer-Centric Services in Pandemic: Success Stories Jon shared that their organization had a successful year in 2020 and 2021, being deemed essential and able to maintain focus on their guests and team. Michael emphasized the importance of maintaining customer-centric services within the guidelines of the CDC, ensuring the safety of both their team and customers during the pandemic. They noted the appreciation from customers for the sense of normalcy their services provided, especially in the early days of the pandemic when many other services were limited. Employee Importance and Strategic Alternatives Michael and Jon discussed the importance of their organization's employees during challenging times, including the pandemic. Jon emphasized the crucial role of their employees, whom they refer to as "family," in maintaining operations and serving customers. Michael highlighted the organization's ability to adapt and provide a sense of normalcy during the pandemic. The conversation concluded with Jon announcing their intent to pursue strategic alternatives and separate their business in September 2021. Company's Retail and Product Segments Sold Jon discusses the company's two distinct segments, the retail side of the business, which operates under the brand Valvoline Instant Oil Change, and the product side, which sells base oil, additives, and other products. They have about 1,800 stores across the US and Canada. The company sold its product side to Ramco, a Saudi-owned company that will invest in its growth across the globe. They believe they can grow their retail business to 3,000-5,500 stores over the next five years. Navigating Change: Selling Product Business to Ramco Jon discussed the challenges faced during a 18-month period of significant change, highlighting the importance of effective communication to mitigate uncertainty. They shared that they had put in place programs to support employees and reassure them about their future roles financially. Once the decision to sell the product business to Ramco was made, they were able to fortify leadership structures for both organizations. The guiding principle was to set up both organizations for success by equitably dividing leaders and talent. Jon also mentioned that the move created promotional opportunities and new roles, and established two separate HR, finance, and IT teams. Leadership, Communication, and Culture in Uncertainty Jon and Michael discussed the importance of strong leadership during periods of uncertainty, such as organizational changes. Jon emphasized the role of clear communication and the reassurance it provides to employees. They also highlighted the significance of maintaining a healthy culture and treating people well, which helps navigate such transitions effectively. Michael pointed out that handling these situations can impact the value of a company, suggesting that a thoughtful approach can prevent potential damage. The conversation concluded with Michael expressing admiration for Jon's leadership style and the successful management of the transition. Vehicle Maintenance and Networking Discussion Jon, the representative from invited Michael's listeners to visit one of their 1,800 service centers across the US and Canada. They also encouraged them to connect with them on LinkedIn. Michael, who grew up in Detroit and has family ties to General Motors, emphasized the importance of checking and maintaining vehicle oil. They then thanked Jon for a pleasant conversation and wished them well. At the end of the discussion, Michael pledged to share the interview on their platform once it was live and to circulate it across their network. They also stressed the importance of transparency and communication within organizations to avoid unnecessary anxiety and second-guessing among employees.

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now!  https://www.linkedin.com/in/vanrais/  https://vanrais.com/   #BehavioralScience #Neuromarketing #ConsumerResearch #BrandTransformation #DesignThinking #BehavioralBranding #Podcast #HCDPodcast #Mindset #Innovation #BrandStrategy #ConsumerBehavior #BusinessTransformation #VanRais #MichelleNiedziela  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.    HCD Research Website: https://www.hcdi.net/    MindSet Website Page: https://www.hcdi.net/mindset-series   Our Socials    YouTube - @HCDResearchInc.    LinkedIn - @HCDResearch    Twitter - @HCDNeuroscience @HCDResearchInc    Facebook - @HCDResearch    Instagram - @HCDResearch      MindSet is excited to have each and every one one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

In the midst of Super Bowl fever, when we are surrounded by marketing marvels, brand experts, and commercial showdowns, there's one luminary whose insights shine brighter than the halftime show fireworks: Emmanuel Probst! Emmanuel's background combines over 17 years of market research and Marketing Experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey.   Join us for a shiny, insightful conversation, and let's transform the MRX industry one Friday at a time!

Looking at services companies today, one would notice that almost every leading name has gone through a major brand transformation. Although ridden with tension, panic, and a long list of challenges, it is one of the biggest steps to get through in order to get to the next level. Gabriel Cohen sits down with Capgemini's Francois-Xavier Reodo, who shares how they navigated through their own brand transformation and brought their name on a global scale. He explains how they handled their team's initial negative reactions, the major revamp of their brand identity, the struggles of the acquisition process, and working with different cultures. Francois-Xavier also talks about the importance of doing brand surveys, what baseline metrics they considered for their total rebrand, and the undeniable positive impact of putting customers first.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

Seika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business's ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. This episode consists of a real client case study, one performed for Seika Harp, an event harpist in Southern California who was/is trying to break into the luxury wedding market. Ali explores the brand that Seika Dong, the owner of Seika Harp, had established up to their point of contact, then gives specific, tangible steps to bring to life the brand Seika envisions for Seika Harp.These strategies include website copy and usability, social media strategy, email marketing pointers, and other marketing tactics that are specific to the wedding industry and will help Seika get in front of her ideal client.Brand Strategy Framework Course:https://photographyframeworkshop.com/products/brand-strategy-framework-courseAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

In today's competitive landscape, a brand isn't just a logo; it's a dynamic force that, when nurtured, not only propels business growth but also safeguards against adversity. And while an increasing number of brands embark on their own transformative journeys, a pivotal question lingers: does brand transformation arise from a position of strength or weakness? In today's 37-minute podcast, Rosie Kropp, VP Global Head of Brand Marketing at Ericsson, discusses the power of business transformation for any organization. In a world of enduring brands and disruptive newcomers, we debunk the mysteries and provide insights into how brands can transform themselves to remain relevant and stand out. From championing creativity to crafting a holistic approach, discover the importance of the “why” behind every transformation journey and how to avoid "putting lipstick on a gorilla." Listen now.

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today's consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel's new book, Assemblage: The Art and Science of Brand Transformation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/assembling-a-brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Emmanuel Probst, Reconciling Academia and Practitioners in Brand Building(03:01) Brand Assemblage - Cognac, Wine, and Building Brands(04:28) Building Brands the Way Birds Build Nests(07:43) 3 Dimensions of the Assemblage Method - Personal, Social, Cultural(11:35) Brands Change Over Time - James Bond vs. Blockbuster(17:40) Heroes, Anti-Heroes, Villains: Finding a Relatable Archetype(22:55) Imperfection Lets the Light In: Taylor Swift's Brand(25:24) Pharrell Williams Can't Read Music - His Talent is in Assemblage to Achieve a Vision(29:52) Success of Smaller Brands is More Compelling(34:44) Madison Avenue is Gone - Building Brands to Serve the Greater Good

Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!Today I'm talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso. Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation." Tune in as we talk about how personal brands can make an impact: [00:00] Welcome Emmanual Probst![03:09] How do you define a brand?[06:52] How do you define culture?[08:22] At what point are you considered to have a personal brand?[11:20] Should you follow your gut or data when it comes to marketing your brand?[14:02] Is there a separation between the person inside the brand and they things that are selling?[17:51] How can you find the core message for your personal brand?[21:20] What roles do influencers play? [24:46] What marketing lessons can we learn from Picasso?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book, Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money. Further reading:The Art and Science of Brand Transformation book here: https://rb.gy/qmq41 Emmanuel Probst on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/

In today's episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can't, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can't wait for you to hear it!Guest Information:Guest Name: Emmanuel ProbstGuest Business Name: IpsosGuest Website: https://www.ipsos.com/en-usGuest LinkedIn: https://www.linkedin.com/in/emmanuelprobst/Links Mentioned:Purchase Assemblage: The Art & Science of Brand Transformation on AmazonAccess Ipsos's market research dataThis Season's Partner:The Shopify Code(x)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In the latest episode of the Interesting B2B Marketers podcast, Steve Goldhaber sits down with Vyond's Chief Commercial Officer, Van Diamandakis, to delve into a rich tapestry of experiences spanning his multifaceted career.Their conversation covers intriguing case studies including a large telecommunications company's $1.6 billion venture into the computer business, the challenges and triumphs of brand congruence, and a smaller company's impressive growth from $25 million to $400 million in the LAN optimization field. They also examine the complex transformation within a global $3 billion company, exploring the process of aligning various business units, overhauling disparate products, and unifying the brand over three years.The episode then shifts to a reflective journey through different eras of marketing and advertising, focusing on the transformative power of creativity. Starting from Van's early days in advertising, they discuss shifts in marketing paradigms, including the Dell dude campaign, and the challenges and rewards of balancing product-centric advertising with compelling storytelling. They share insightful anecdotes and lessons from working with industry titans, illustrating the evolution of marketing and brand strategy.Connect with Van Diamandakis and Steve Goldhaber on LinkedIn.

This episode is with Dr. Emmanuel Probst Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles where he teaches consumer market research.Emmanuel writes about consumer psychology for numerous publications like the WSJ and USA today, he is best selling author of the book brand hacks. And he is out with a new book called “Assemblage the art and science of brand transformation” In this episode we discuss the commercial role that marketers play in this world. The dynamic nature of brands, how and what brands can and cannot control the power of brand equity. How and if small is the new big (and what that actually really means)The role of DTC Consumption, and how we marry responsibility with profit.To contact Emmanuel or buy his book go to https://www.emmanuelprobst.com/ Hosted on Acast. See acast.com/privacy for more information.

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles.Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements.He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.”In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution.At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.Resources:Emmanuel ProbstEmmanuel Probst LinkedInEmmanuel Probst XIpsosAssemblage: The Art and Science of Brand TransformationBrand Hacks: How to Build Brands by Fulfilling the Consumer Quest for MeaningFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEW BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.Apple PodcastsSpotifyGoogle PodcastsOvercastIvoox

In this episode of "The Elon Musk Podcast," we delve deep into the recent transformation of Twitter's branding under Elon Musk's leadership, and the significant legal reconsideration about Musk's contentious 2018 tweet at Tesla. Explore how the iconic bird logo's retirement signals a new era for Twitter, and understand the legal implications of the federal court's decision to reassess Musk's alleged violation of labor laws. Join us as we navigate the crossroads of technological innovation, corporate decision-making, and the intricate world of legal battles. Perfect for tech enthusiasts, legal scholars, and Elon Musk followers, this episode offers a comprehensive look at the challenges and changes shaping Musk's corporate landscape. Tune in for an informative journey.

The real diversity issue in American marketing is diversity of thought. Emmanuel and I continue the discussion in which you will learn why Dr. Squatch nailed it and MTV literally researched its way into oblivion. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation.He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

This is the first of two episodes in which I interview Emmanuel Probst about the continued problems in American marketing. We kick things off by discussing the illusion of control, the need to communicate transformative outcomes or risk being tuned out and other gems. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation.He holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

IN CLEAR FOCUS: Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses his book, Assemblage: The Art and Science of Brand Transformation. Emmanuel explains why, to be successful, brands need to focus on three dimensions: shaping expectations, harnessing context, and demonstrating empathy. We also discuss contextual brand tracking and how understanding the occasions that drive the choice of one brand over another can be more beneficial than analyzing the competitive set.  

If someone tells you to close your eyes and picture a red wagon...what's the first thing that pops into your mind?  I bet it's probably the classic and iconic Radio Flyer red wagon. In this week's episode of Making It In The Toy Industry, I had the pleasure of sitting down with Robert Pasin, the Chief Wagon Officer of Radio Flyer.We dove into the origin story and transformation of the iconic toy company. From nostalgic red wagons to innovative new products, Robert shares the challenges, lessons, and successes that have shaped Radio Flyer into the beloved brand it is today. Radio Flyer has humble beginnings as a family business. In our chat, Robert recounts the story of his grandfather, Antonio Pasin, who immigrated to America and started the company in 1917. Robert even reveals the true inspiration behind the name “Radio Flyer” and what the brand might have been called if it was born in another time. We discuss a pivotal period when Radio Flyer faced an existential crisis. Robert shares the challenges they encountered and how they navigated through a changing market.  If you are working on a brand that is in need of a customer-focused refresh, this is an episode you won't want to miss. So grab your earbuds and listen in!EPISODE CLIFF NOTES:Discover the heartwarming origins of Radio Flyer and the story behind its iconic name, taking you on a nostalgic journey into the world of classic toys.How the company turned years of complacency into an era of innovation.Find out what Radio Flyer's loyal customers felt about the brand.How Radio Flyer unintentionally branded a color and material combination, and how that actually led to expanding their product line.The dangers of focusing more on functionality rather than connecting emotionally with your customers. Hear what it was like for Robert to transition into the role of CEOLearn how Radio Flyer's bold brand transformation reinvigorated its image and captured the hearts of new generations.Explore the power of emotional connection and the importance of consumer insights in driving product development, as Radio Flyer creates toys that resonate deeply with children and parents alike.Tune in to this episode and embark on an enlightening exploration of Radio Flyer's journey, finding inspiration in their resilience, passion for innovation, and commitment to creating toys that spark joy and imagination.TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

In this episode of Through the Line, I explore brand transformation with Dr Emmanual Probst, who has just published his book called Assemblage - the Art and Science of Brand Transformation. The book is a real treasure chest of ideas for brand managers looking to create better relationships with their customers. I recommend it to anyone looking for some fresh ideas and inspiration. In this episode, we explore a range of branding topics, from purpose to the creator / re-mix economy, the impact of climate change and the need for brands to be more sustainable and going direct to consumer. We barely scratch the surface of his book, but it will give you a flavour of what's to come.

I'm thrilled to welcome author and executive Emmanuel Probst on Uncorking a Story. Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements. He joined me to discuss his career and latest book, Assemblage: The Art and Science of Brand Transformation. Key Topics 00:00:00 Introduction 00:02:29 The Fulfilling And Compelling World Of Market Research 00:05:21 Traditional Market Research Vs. Technology 00:09:07 The Evolving Role Of Brands And Branding. 00:15:07 The Increasing Risk Of Brand Backlash 00:18:24 Testing The Concept Of A Transgender Spokesperson In Marketing Campaigns 00:21:21 Transforming Brand And Market Research In The Digital Age  00:26:20 Recall And Transforming Consumer Attitudes Towards Products 00:32:57 Tacky Advertisements Don't Build Brand Equity 00:39:03 How To Purchase Assemblage: The Art And Science Of Brain Transformation Book Buy Assemblage: The Art and Science of Brand Transformation. Amazon:https://amzn.to/3HhTlfV Bookshop.org: https://bookshop.org/a/54587/9781646871254 Connect With Emmanuel Website: https://www.emmanuelprobst.com/ LinkedIn: https://www.linkedin.com/in/emmanuelprobst/   Connect with Mike Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g Instagram: https://www.instagram.com/uncorkingastory/ TikTok: https://www.tiktok.com/@uncorkingastory Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory LinkedIn: https://www.linkedin.com/company/uncorking-a-story/ If you like this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the 73rd episode of the On Branding Podcast, Arek Dvornechuck interviews Emmanuel Probst and we talk about the art and science of brand transformation. Podcast page: https://www.ebaqdesign.com/podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support

In this week's episode of the SIMPLE brand podcast, I talk with Emmanuel Probst.Emmanuel's the Global Lead of Brand Thought-Leadership at Ipsos. He's an adjunct professor of Consumer Market Research at UCLA. And he's a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest -  Assemblage – The Art and Science of Brand Transformation.Just like a master blender uses the art of assemblage to know how to orchestrate, assemble and combine all the right elements to make a fine wine or cognac, a master brand strategist can do the same with their brand. But they have to be able to recognize and understand which elements to use and exactly how to combine them to craft meaningful, impactful brands.That's the art and science of creating a transformative brand.Some of the topics we discuss include:Not all brands need to demonstrate a purpose, but they do need to help their customers transformHow your brand can be empathetic, relatable, authentic, and genuineYour customers need to understand “the one thing” your brand can do for themWhat the history of James Bond can teach you about assembling and evolving a brandThere is nothing original. Most creations are remixes and recreations of existing elements Brands are now open-source and need to allow for co-creation with customersYour brand is not the hero of the customer story, but there are important roles it can playYour brand is what people say it is, not what you say it isWhat's driving a decrease in consumer trust of brands RESOURCES FROM THIS EPISODE:Emmanuel's siteEmmanuel's book - Assemblage: The Art and Science of Brand TransformationEmmanuel's book - Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for MeaningEmmanuel on LinkedIn

Join us as we delve into the remarkable story of Anu Nadimpalli, an artist, poet, author, and creative entrepreneur who has revolutionised the way solopreneurs and wellness professionals express their brand through captivating art. Discover the transformative power of art and how Anu's unique art experiences have gained international recognition. From her beginnings as an interior and architectural designer to her inspiring journey of resilience and reinvention, Anu's work encompasses social media marketing, sustainable fashion, and empowering collaborations. Tune in to explore how art can elevate your brand and connect with your audience on a deeper level.Support the showThanks for listening! If you are a Woman in Spain, or a Woman thinking about moving to Spain join costawomen.com - its free to join

"Everybody in business is looking for some kind of edge. Social media is perceived to give us that edge. I constantly refresh the way I bring ideas to the fore." ~ JD GershbeinJD Gershbein pioneers the next frontier of LinkedIn for Leaders, Business Owners, Physicians, Advisors, and Content Creators in Brand Transformation - and Organizations Driving Culture Change. He has charm, a super-wonderful wife, and is funny (as all get out).Learn from one of the First Ever LinkedIn Consultants:What did we learn through the pandemic about our business and brandingWhat is it like to start an entrepreneurial business during a worldwide pandemicWhy it's time to call attention to the 'individual' in business and onlineHow do we deal with the bad advice given through social mediaWhat one word irks both JD and LisaHow should we deal with predatory sales behaviors onlineGershbein studied improvisation with the Second City improv group, has a TEDx Talk, has taken acting classes, and is always up for trying new things. How can this help your online presence, business, and life overall? Tune in for pure inspiration. Subscribe to Stranger Connections, and leave a lovely review while you're there - to help the show to be seen. You're swell, and we are glad you're here. Find JD - on LinkedIn of course! Check out his "LinkedIn Style Guide" and stay tuned for his fresh podcast to be released soon!

Learn the art and science of brand transformation from professor, author and brand strategist Emmanuel Probst.

The art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by getting your customers involved in the creative process and making them the hero.

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst About the Book: Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people's perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. About the Author: Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.  At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies.  Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.  He earned an MBA in marketing and a doctorate in consumer psychology. And, interesting fact – he's originally from France! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/assemblage-emmanuel-probst

Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks. He supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. His latest book is Assemblage: The Art and Science of Brand Transformation. Episode Highlights Technology and COVID have changed a lot about consumer behavior but … “You also have to look at what hasn't changed,” Emmanuel began. “We as humans crave in-person and interpersonal interactions.” “Stop trying to compete with Amazon,” Emmanuel cautioned. “People keep saying retail is dead. Retail is growing faster than e-commerce. But it has to be either very high touch or very unique.” Furthermore, brands have to make a positive impact in the world and in the lives of consumers today. Where do you start with this? “Don't try to be everything to everyone,” Emmanuel said. “An airport saying it wants to be carbon neutral isn't a realistic goal. But Dove can celebrate real beauty.” That's why brand building is both an art and a science. So, how is branding like wine-making? The title for Emmanuel's new book Assemblage comes from his belief that this art and science has more in common with makers of spirits like wine and bourbon (now he has my attention!). “The master blender combines samples from a variety of grapes and methods.” Are there examples of brands doing this? “Liquid Death has changed the conversation around water,” said Emmanuel, adding that much of the brand's innovation came as the result of relatively cheap but incredibly innovative creative. Liquid Death comes up a lot on the On Brand podcast. It was referenced recently by Rebecca Coleman and as far back as David Brickley. What brand has made Emmanuel smile recently? “I have two!” Emmanuel shared, again leading with Liquid Death for “murdering your thirst.” He also pointed us to B2B copywriter George Tennenbaum for his engaging presence on LinkedIn. To learn more, connect with Emmanuel on LinkedIn and find his new book Assemblage on Amazon, Barnes and Noble, or wherever you like to shop. Want more Emmanuel Probst On Brand? Check out his previous appearances on marketing in the midst of the pandemic and creating brands for tomorrow's consumers. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Let's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.” Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for your executives. Why you should and how to do it. Ian then goes backstage with Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos, he's also an adjunct professor at the University of California, where he teaches Consumer Market Research, and he's a Wall Street Journal and USA Today best-selling author.  Emmanuel has an MBA in Marketing, a Doctorate in Consumer Psychology and over 17 years of market research and marketing experience. And he shares this experience in his new book, Assemblage – The Art and Science of Brand Transformation, which he discusses with Ian as well as marketing education, brand purpose and his fascinating career. Finally, Ian joins Robert Rose, Chief Troublemaker at The Content Advsory to be transported away in the Rockstar CMO virtual bar, where Robert shares a lesson from Dr Seuss on how we should think about the rise of artificial intelligence engines creating content. Enjoy! The Links The people: Ian Truscott on LinkedIn and Twitter Jeff Clark on LinkedIn and Twitter Emmanuel Probst, on LinkedIn, Twitter and his website Robert Rose on LinkedIn and his website As mentioned in this week's episode: Super Bowl Commercial: Workday - Rockstar (2023) Emmanual's book - Assemblage The Content Advisory Robert's Newsletter on LinkedIn Robert's Podcast with Joe Pulizzi This Old Marketing Rockstar CMO: The Beat Newsletter Rockstar CMO on the web, Twitter, and LinkedIn Previous episodes and all show notes: Rockstar CMO FM Track List: Piano Music is by Johnny Easton, shared under a creative commons license We'll be right back by Stienski & Mass Media – on YouTube Counting Stars by OneRepublic on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices

We invite Emmanuel Probst from Ipsos back to the Rock n' Roll Research Podcast to discuss his latest book, Assemblage: The Art and Science of Brand Transformation. Emmanuel and I go deep into a few concepts from the book and revisit his ‘desert island disc' choices from Episode #55. This is the first episode of the Rock n' Roll Research Podcast with the “Open Mic” format. Enjoy! m/ m/

Episode #88. Series 5! We're kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and successfully leading and delivering it is quite another. Brand transformation is when a brand goes through significant change in order to regain, strengthen or accelerate its growth. It requires vision, bravery, conviction and buy-in from across the whole organisation - from strategy to operations, culture and tactics. Abby is joined by guest expert Andrew Geoghegan who is 1 year into his position as Chief Marketing Transformation Officer at PZ Cussons. Previously Andrew was Global Consumer Planning Director at Diageo and has been recognised as one of Marketing Week's leading FMCG marketers in their annual Top100 list. Andrew shares his journey so far to turnaround the brands in his guardianship, his approach to transformations and on a personal level what he has learned about himself in this new chapter. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Andrew Geoghegan | LinkedInThe Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk

Episode #88. Series 5! We're kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a true brand transformation requires holistic skills, as we know creating a plan on paper is one thing and successfully leading and delivering it is quite another.  Brand transformation is when a brand goes through significant change in order to regain, strengthen or accelerate its growth. It requires vision, bravery, conviction and buy-in from across the whole organisation - from strategy to operations, culture and tactics.  Abby is joined by guest expert Andrew Geoghegan who is 1 year into his position as Chief Marketing Transformation Officer at PZ Cussons. Previously Andrew was Global Consumer Planning Director at Diageo and has been recognised as one of Marketing Week's leading FMCG marketers in their annual Top100 list.    Andrew shares his journey so far to turnaround the brands in his guardianship, his approach to transformations and on a personal level what he has learned about himself in this new chapter.  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Andrew Geoghegan | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com  This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk 

Dr. Emmanuel Probst joins Sima on the podcast today. He is the bestselling author of Brand Hacks and the newly-published book, Assemblage. In addition to writing books, he is also the Global Lead of Brand Thought-Leadership at Ipsos. In this episode, he talks to Sima about his latest book and the changing narrative he has seen in brand purpose over the last several years. Books The second edition of Brand Hacks came out in September 2021. Assemblage: The Art and Science of Brand Transformation will be officially released on the 24th of January, 2023. Dr. Probst is considering writing another book in 2024. Curiosity and fulfillment Dr. Probst believes that curiosity is essential for finding solutions and becoming successful in the world of marketing today. He has found it fulfilling to learn from people from different cultures and professional backgrounds. He feels we can learn as much from those who started in the industry recently as we can from industry leaders with C-level titles and many years of experience. The problem with having too many brands and too many product choices Dr. Probst wrote the book Assemblage: The Art and Science of Brand Transformation because he was seeing way too many products and brands. He feels that having too many choices is counter-productive because having too many options makes it hard for people to know what truly matters and which products to choose. What people expect from brands Studies done by Ipsos have shown that people expect all brands- regardless of the industry, to deliver good products that work for them. They also expect those brands to make an impact on their lives and offer a positive contribution to the world at large. A shift in brand purpose  Since Covid, Dr. Probst has seen a shift in brand purpose. As a result of what is going on in the world today and the acceleration of social media, consumers no longer support brands that claim to have a purpose. They now support the brands that demonstrate their purpose intentionally. Harnessing the power of the audience In the past, brand leaders could dictate the narrative of their brand strategy to their audience. That no longer applies today, so in Assemblage, Dr. Probst explains what brands must do to harness the power of their audience, and co-create the narrative of their brand along with their audience. The difference between expectations and intentions Consumers' product expectations relate to what they hope to receive and how reliably the products work. Intention is a co-creative process between brands and people to activate and inform what comes next. The outcomes of the co-creative process of intention for brands Co-creating with intention extends the value chain for brands because it makes the output more tangible and allows for a return on investment or ad spend to be perceived more realistically. Challenges for brand managers Big data can be overwhelming for brand managers. That's why it is helpful to have professional guidance from a company like Ipsos, to inform them tactically and strategically, and assist them in teasing out the most significant data. Some advice for brand managers When talking to their audience, brands must understand and appreciate that people tend to get overwhelmed, confused, and anxious about who they are in real life, who they are on social media, and who they will appear to be in the metaverse. So brands need to create meaningful relationships and reassure people about the future of our society. They also need to sell less and provide better products with a longer lifespan. Links: Email me your thoughts Sima@Infinity-2.com LinkedIn Twitter Infinity-2.com Emmanuel Probst on LinkedIn Ipsos Dr. Emmanuel Probst's latest book, Assemblage: The Art and Science of Brand Transformation, will available on Amazon on January 24, 2023. Books mentioned: The Paradox of Choice, by Barry Schwartz

Dr. Emmanuel Probst joins Sima on the podcast today. He is the bestselling author of Brand Hacks and the newly-published book, Assemblage. In addition to writing books, he is also the Global Lead of Brand Thought-Leadership at Ipsos. In this episode, he talks to Sima about his latest book and the changing narrative he has seen in brand purpose over the last several years. Books The second edition of Brand Hacks came out in September 2021. Assemblage: The Art and Science of Brand Transformation will be officially released on the 24th of January, 2023. Dr. Probst is considering writing another book in 2024. Curiosity and fulfillment Dr. Probst believes that curiosity is essential for finding solutions and becoming successful in the world of marketing today. He has found it fulfilling to learn from people from different cultures and professional backgrounds. He feels we can learn as much from those who started in the industry recently as we can from industry leaders with C-level titles and many years of experience. The problem with having too many brands and too many product choices Dr. Probst wrote the book Assemblage: The Art and Science of Brand Transformation because he was seeing way too many products and brands. He feels that having too many choices is counter-productive because having too many options makes it hard for people to know what truly matters and which products to choose. What people expect from brands Studies done by Ipsos have shown that people expect all brands- regardless of the industry, to deliver good products that work for them. They also expect those brands to make an impact on their lives and offer a positive contribution to the world at large. A shift in brand purpose  Since Covid, Dr. Probst has seen a shift in brand purpose. As a result of what is going on in the world today and the acceleration of social media, consumers no longer support brands that claim to have a purpose. They now support the brands that demonstrate their purpose intentionally. Harnessing the power of the audience In the past, brand leaders could dictate the narrative of their brand strategy to their audience. That no longer applies today, so in Assemblage, Dr. Probst explains what brands must do to harness the power of their audience, and co-create the narrative of their brand along with their audience. The difference between expectations and intentions Consumers' product expectations relate to what they hope to receive and how reliably the products work. Intention is a co-creative process between brands and people to activate and inform what comes next. The outcomes of the co-creative process of intention for brands Co-creating with intention extends the value chain for brands because it makes the output more tangible and allows for a return on investment or ad spend to be perceived more realistically. Challenges for brand managers Big data can be overwhelming for brand managers. That's why it is helpful to have professional guidance from a company like Ipsos, to inform them tactically and strategically, and assist them in teasing out the most significant data. Some advice for brand managers When talking to their audience, brands must understand and appreciate that people tend to get overwhelmed, confused, and anxious about who they are in real life, who they are on social media, and who they will appear to be in the metaverse. So brands need to create meaningful relationships and reassure people about the future of our society. They also need to sell less and provide better products with a longer lifespan. Links: Email me your thoughts Sima@Infinity-2.com LinkedIn Twitter Infinity-2.com Emmanuel Probst on LinkedIn Ipsos Dr. Emmanuel Probst's latest book, Assemblage: The Art and Science of Brand Transformation, will available on Amazon on January 24, 2023. Books mentioned: The Paradox of Choice, by Barry Schwartz

To succeed, brands can't just go around selling products anymore. Brands have to create transformative experiences and positively impact people's lives and the world as a whole. Join Little Bird Momma and CEO, Priscilla McKinney and the Global Lead: Brand Thought-Leadership at Ipsos, Emmanuel Probst, as they discuss Emmanuel's new book, Assemblage: The Art and Science of Brand Transformation and how brands can transform today to be truly successful. So just what is assemblage? Emmanuel draws a delicious metaphor between the process distillers go through to create a perfect cognac by choosing wisely from a wide range of barrels, grains and other alcohols to combine and mix the blend until arriving at the perfect product, to what marketers and brand managers need to do — collect a wide range of personal, social, and cultural attributes that to bring to the brand, the product and the perception of the product. Consumers are overwhelmed with products and overwhelmed with brands. Brands are waking up to the possibility of co-creating a new future with consumers. Emmanuel provides a handful of thought-provoking examples and walks us through how brands are dynamic and need to adapt over time. Step one in transforming your brand? Close your laptop. Tune in and soak up Emmanuel's knowledge and guidance on where to start, how to transform, and what to keep in mind along the way. This podcast pairs well with a fine cognac.  Links to Emmanuel's books: Assemblage: The Art and Science of Brand Transformation Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Shoutout to our sponsor: Fieldwork!

Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC's history and the brand's lasting commitment to consumers' needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career. To share your feedback, contact: Doug Simon: dougs@dssimonmedia.com or news@dssimonmedia.com - 212.736.2727 For more info go to: https://www.dssimon.com

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000 brands.  Find Emmanuel Online: LinkedIn: https://www.linkedin.com/in/emmanuelprobst/  Website: https://www.ipsos.com/en-us  Brand Hacks: How to Build Brands by Fulfilling the Customer Quest for Meaning: https://www.amazon.com/Brand-Hacks-Fulfilling-Consumer-Meaning/dp/1576879828  Find Jamin Online: Email: jamin@happymr.com  LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil  Find Us Online:  Twitter: www.twitter.com/happymrxp  LinkedIn: www.linkedin.com/company/happymarketresearch  Facebook: www.facebook.com/happymrxp  Website: www.happymr.com  Music:  “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: The Michigan State University's Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:  Full-time on campus  Full-time online  Part-time online NEW FOR 2022:  If you can't commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.  In addition to the certification, all the courses you complete will build toward your graduation. If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing. HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hi, everybody, I'm Jamin. You're listening to the Happy Market Research Podcast. Our guest today is Dr. Emmanuel Probst, the global leader of brand Thought Leadership and Senior Vice President of Brand Health Tracking at Ipsos. He's also an author and professor at UCLA. Founded in 1975 and headquartered in Paris, France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5000 brands. Emmanuel, thank you so much for joining me on the Happy Market Research podcast today. [00:00:34] Emmanuel Probst: Jamin, thank you so much for having me on the show, and it's so great to be connecting with you and reconnecting with your audience, your community. It's always a pleasure coming on the podcast. [00:00:47] Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, Insights Design or Insights Analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSNUs program at B-R-O-A-D. msu. edu/marketing. Again, B-R-O-A-D-.-M-S-U. edu/marketing. WX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited, time user seats are free if you'd like to learn more or create your own account visit HubUX.com. So on September 7th, 2021, you released Brand Hacks, how to build brands by fulfilling the customer quest for meaning. It had outstanding content, like I went through that book, I literally read that book three times on a trip to Europe there and back. And it was transformational for me, a lot that I could talk about.

In this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand.Emmanuel has 17 years of background in marketing and market research experience, such as at IP source. He is also the author of Brand Hacks, and Assemblage - The Art and Science of Brand Transformation, which releases this coming January 2023.Among other things, we discuss:that brands can no longer just sell products. They must aim to be transformative for people and the world they live in. That brands are no longer in control of the narrative, so they must harness the power of the community and make a greater and more sustainable one.the importance of noticing what existing brands are offering the market. Then consider creating something new and unique to offer in the category. creating your market positioning.The trick is really to understand your audience and  get a deep understanding of the market.three Dimensions of Brand TransformationWhat is Programmed Obsolescence?How to Create a Transformative BrandUnderstanding Trends in the Societywww.emmanuelprobst.comTwitter: @EmmanuelprobstLinkedin Emmanuel ProbstResources mentioned on the podcastBrand HacksAssemblage - The Art and Science of Brand Transformationmarketingweek.comadage.comadweek.commediapost.comChallenger Project - Eat Big FishFinancial Insights at Ipsos.comValuable Resources:Brand Tuned NewsletterBrand Tuned Training Courses

How can brands use podcasting to engage their internal and external business audiences? Graham Brown is a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world's leading organizations such as McKinsey, AirAsia, Nokia, UNICEF, Disney, Monster Energy Drinks, The Singapore Institute of Management, and The European Commission. Listen as Graham takes us on a journey of storytelling brilliance, through which we explore the power of storytelling, the 3-box method that the best storytellers use, and how to use podcasting to engage your internal and external stakeholders. Discover the key to authentic communication and brand transformation, and how to have your message stand out in a noisy marketplace. What We Discuss in this Episode How to use storytelling to create positive change What we can learn from great comedians The key to agile storytelling that works Making your business communication come alive The storytelling method that the best movies and books have in common How podcasting can help you authentically engage your team The problem with traditional corporate communication methods The real secret to creating a great brand experience for customers Giving your internal influencers a platform to build upon Complete Show Notes: https://leadersoftransformation.com/podcast/business/432-brand-storytelling-with-b2b-podcasts-w-graham-brown 

New Balance is not only “the shoe brand of choice for film stars, athletes and supermodels,” according to Urban Journal, it's the brand for “the biggest, hype-inducing names on the street right now.” As CMO of the hotly resurgent brand, which was born in 1906, Chris Davis applies a risk/innovation model which puts 50% of the marketing budget into proven, demand-creation tactics, 30% into calculated risks (NFTs, for example) and 20% into purely experimental vehicles that may fail spectacularly or succeed later. Davis, who is also SVP Global Merchandising, says the only unacceptable risk is one that comprimes brand values. He tells us how to transform a 116-year-old product company into a world-class brand. Thank you, Chris, for joining me. Give it a listen, and fast forward your marketing mind in about 20 minutes. Brought to you by Mekanism.

Hallmark Mahogany is rapidly evolving beyond signature Hallmark greeting cards and into a community that gathers, empowers and celebrates black women. At the helm of this grand evolution is Alexis Kerr, VP of Hallmark Mahogany. She tells us about shifts in the brand under her tenure as well as the latest techniques used to build an authentic, genuine and meaningful community around it. Hear how she's creating customer connections, empowering internal team members, marketing creatively, and releasing spectacular new content – all of which are contributing to the growth of the Mahogany brand and garnering support for its mission internally and externally.“When it comes to black women, we want to see ourselves. We want to see ourselves in the products and services that we're supporting. We also want to purchase products and services that support our community ” – Alexis Kerr, Hallmark MahoganyIn this episode, Alexis Kerr discusses:The power of utilizing research to truly understand the needs of their communityChampioning the support, voice, and ideas of those both internally and externally to succeed in rapid change The ways in which they are building an engaged and empowered community Consider and discuss: How can I apply this thinking to my business?What is your business doing to create community? What does your community look like? What does that relationship look like? What's the dynamic between your brand and your internal team? How could you change or evolve these relationships? What are you doing to support the businesses around you?What are you doing to support your internal team members? How can you gain support from others? What does support mean for your business? How would things change if support was available? Are there avenues you haven't been using to garner that support? How can you pursue those avenues now? How would you define the speed at which things happen in your business?What would it mean to have rapid change? Would it mean a couple of months? A couple of weeks? What's the turnaround time to finish a product or project? What would it mean to have something finished quicker? Think about the costs associated with speed. How does that change your perception of speed in your business? What do you know about your customer?How are you acquiring that information? Are you gathering information from a reliable source? Are you operating purely on gut instinct or is informed by data? Is the customer that you are targeting present in your advertising? Is it the same on that actually ends up buying yoru product or engaging with your service? Is there alignment in that? Are you serving what the customer really needs? Are you aligning with what your customer is asking for? What would make your service more valuable? Is there opportunity to make that happen? Key themesCustomer relationshipBusiness operationsMarketing strategyContentBrandingFor extended show notes, resources, and ways to connect, learn more at: mavenminds.com/season-1-trailblazers Podcast Editor and Strategist: @episodeready

Jeff Rosenblum discusses his book "Exponential" and how to transform your brand by empowering instead of interrupting. Jeff is co-founder of Questus, a digital advertising agency that has worked with many of the world's most influential brands, like American Express, Apple, Disney, Starbucks, and many more. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

In aflevering 47 hebben we marketeer, transformatiestrateeg en auteur Herman Toch te gast. Vertrekkend vanuit het razend interessante boek 'The Positive Sum Game', dat hij schreef met zijn partner Ann Maes, hebben we een bijna filosofisch gesprek over transformatie, brand purpose en de veranderende wereld waarin merken zich van een plaats moeten verzekeren. Zo ontdekken we hoe organisaties vandaag geconfronteerd worden met een clash van systemen, en hoe alles wat we voor vanzelfsprekend hielden in dit decennium op veranderen staat. We hebben het over hoe merken op een waardevolle manier een rol kunnen spelen in deze cruciale evoluties door in te zetten op wat goed is voor hen, hun klanten en de wereld rondom hen. We bespreken waarom merken keuzes moeten maken - liefst keuzes die een betere wereld nastreven - om relevant te blijven in een realiteit die op alle manieren in beweging is en hoe ze dat precies moeten aanpakken.

“Our deepest fears are like dragons guarding our deepest treasure.” —Rainer Maria Rilka Sometimes what keeps us from the change we want to see in our life are the dragons of our deepest fears. In this special episode of “A Change Mindset,” we reflect on what we've learned about change from our guests so far. We explore how our guests tamed their dragons of fear and discover that three themes — purpose, self-trust and patience — can help us push through fear and face change head on. Follow us on Instagram: @achangemindset @junloveyoung

Since the late 1920's, the Harlem Globetrotters have been breaking barriers in the sport of basketball and beyond. As the world changed, the iconic brand has generally maintained their look, sound, and moves. But times are changing and so are the Globetrotters. At the helm of their transformation is today's guest, Sunni Hickman, their VP of Marketing & Sales. Whether she's talking about her personal hardships, transforming a 95-year-old iconic brand, working with Dolly Parton at Dollywood, or her mission to be a force for good in a deeply divided America — Sunni exudes wisdom, grace, and hope. She is an incredible agent of change who says — find a way or make one! Featuring "Water Under the Bridge" by Tow'rs. Follow us on Instagram: @achangemindset @junloveyoung

Transform your brand by getting back to basics with this specialist agency! LO:LA, based in El Segundo, CA, can help you find your brand voice so you can target customers, increase your reach, and enjoy higher levels of engagement. Visit https://www.thelolaagency.com/2021/01/27/brand-in-a-box%E2%80%8B-aka-why-you-might-need-a-brand-refresh (https://www.thelolaagency.com/2021/01/27/brand-in-a-box%E2%80%8B-aka-why-you-might-need-a-brand-refresh)

Businesses tend to talk a lot about their brands. But why? What's the point of having a brand at all? For the launch of our new ‘Phone a frog' segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog's new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)Audio Production: Richard Canham (https://www.richardcanham.com/)

Powerful narratives tend to follow a 3-act story structure: the setup, the confrontation, and the resolution. Act One is about establishing characters and their challenges in the world they live in; Act Two is about the actions they take in response to said challenges; and Act Three brings the story to a climax, effectively giving characters a new sense of who they are.     In this fascinating episode, CMO Paul Stoddart lays out the 3-act story behind Epicor’s recent brand development. Tune in to learn how Epicor identified where it was lacking, discovered a new purpose that aligned its brand strategy to its business strategy, and brought its new promise to life through its employees and customers, effectively transforming the organization from the inside out. To find the transcripts of all episodes, suggest future guests, or learn more about quite possibly the best B2B marketing agency in New York City, visit https://renegade.com/​

This conversation with Nadja Bellan-White, Global Chief Marketing Officer at Vice Media Group is all about courage.  After Nadja and Alia chat briefly about how much they love veggie burgers because--why not, she shares tons of practical career advice. Get ready! You might be inspired to do something you didn't think you were ready for. Perhaps a big career pivot is in store for you. Nadja shares her global journey across multiple continents and industries, and how she leverages a courageous mindset for game-changing career moves! Enjoy the conversation. About Nadja Bellan-White As Vice Media Group's first Global Chief Marketing Officer, Nadja Bellan-White is responsible for developing the enterprise brand strategy for this media conglomerate. She oversees marketing, brand strategy, data and insights, and global communications in over 25 countries. Prior to joining Vice Media Group, Nadja was the Executive Partner and WPP Team Leader for Ogilvy & Mather Worldwide. At WPP, Nadja led the Brand Transformation for Unilever across Beauty and Personal Care focusing specifically on Dove and led behavior change for Bill and Melinda Gates Foundation globally. She is known as the “fixer”- the person brands call when they are facing challenges in brand transformation.  Nadja utilises her 26+ year career in integrated marketing, media, and communications to transform brands. Using her background in digital, brand, and consulting she has a unique approach that makes her an invaluable member of the team. During her career, Nadja has led brand transformations for such clients as American Express, LG Electronics, IKEA North America, RBS Citizens, Bharti Airtel, Coca-Cola, Siemens, Safaricom/Vodaphone. While in Africa, her team leveraged partnered with key African government leaders in driving business growth in countries across East and West Africa. Context, Culture, and Creativity are also critical for Nadja. Nadja was the recipient of AdColor's Legend Award for her excellence in advertising, media and communications, the 2019 recipient as one of Savoy Magazine's top 100 Women in Corporate America, named one of the top women to watch for AdAge Europe in 2020 and recently named one of the top 25 Women of Color in Communications in 2021 She has served as both a member and the President of Dubai Lynx, Creative Effectiveness Jury; member of the Council of Urban Professionals Board (NY); Executive Leadership Council, Executive Director of The Roundhouse.Org (UK) and was recently elected to the Board of the Ad Council.    

frog design and business leads talk frog’s brand relaunch, lessons learned in building a brand for the modern age, getting to the soul of an organization, telling truer stories—and what it means to ‘Make Your Mark.’Brought to you by frog, a design and strategy consultancy. (https://www.frogdesign.com)See frog's 'Make Your Mark' (https://www.frogdesign.com/make-your-mark)Episode transcript and more about 'Make Your Mark' (https://fro.gd/3mdvh0q)Audio Production: Richard Canham (https://www.richardcanham.com/)

Vanessa Lyons, marketing consultant and former GM Marketing & Customer Experience at Wilson Parking Australia, sits down with host Mark Jones to discuss brand transformation. Resources CMO interview: Turning parking into a customer-driven industry  Former AUB Group marketing chief joins Wilson Parking  You might also like… Amy Smith on brand purpose at T2 Tea Louise Cummins on marketing, innovation & storytelling at H&R Block Paul Gloster on understanding consumer beliefs at Lyre's Spirit Co

Hasbro Studios to Allspark:No one noticed that Hasbro RE-Branded their in-house television content production and distribution division to Allspark; formerly Hasbro Studios.“We are excited to refine our brand in the industry under the moniker ‘Allspark', which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro's executive VP and chief content officer.What is a good reason to do a re-brand?Changing the publics perception can be one. The other is to launch a new product or service. Using Branding and PR you can get a launchpad for your Brand to gain traction.Things you did not know about TransformersHaving been around for 30 years, and 6 movies, what fun facts do you know about Transformers?Examples: Go-Bots are transformers now. Fans got to write some dialogue for the 2007 movie. The 2007 movie was supposed to be released In 2005 to celebrate the anniversary of the animated movie.--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

Hasbro Studios to Allspark: No one noticed that Hasbro RE-Branded their in-house television content production and distribution division to Allspark; formerly Hasbro Studios. “We are excited to refine our brand in the industry under the moniker ‘Allspark', which is a fun homage to the life force in Transformers,” says Stephen Davis, Hasbro's executive VP and chief content officer. What is a good reason to do a re-brand? Changing the publics perception can be one. The other is to launch a new product or service. Using Branding and PR you can get a launchpad for your Brand to gain traction. Things you did not know about Transformers Having been around for 30 years, and 6 movies, what fun facts do you know about Transformers? Examples: Go-Bots are transformers now. Fans got to write some dialogue for the 2007 movie. The 2007 movie was supposed to be released In 2005 to celebrate the anniversary of the animated movie. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/nerdbrand/message Support this podcast: https://anchor.fm/nerdbrand/support

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but have brands responded?We asked (answers in content) : (BONUS : Mystic pizza vs New Haven vs NJ tomato pies)

In episode 72, Darla is joined by Veronica Wirth. This week's podcast we'll be talking about your branding and specifically, what it is to “brand transformation”. As a transformational leader, sometimes it can be tricky to "brand yourself" because you are changing and growing and evolving continually. So today's guest is an expert at that and holds space for some of today's most innovative leaders to evolve their brand as they grow. And she's also going to talk with us a bit about what it is to host individual retreats, or they're often called VIP days in this world of transformational work, but we're going to talk about what is it to hold space for one person and their vision to evolve Find the complete transcript and links at https://www.retreatandgrowrich.com/your-brand-transformation-and-evolution-with-veronica-wirth/

The goal of every brand leader is to close the gap between where the brand is today and where it needs to be tomorrow.   In this episode we unlock the 7 questions which you can ask and answer to close this gap. The 7 questions are designed to be used every month or quarter and empower leaders to stay close to the course required for success. Listen to hear and understand the 7 questions and how these questions apply to real life brands and what value they can create when used well. Find out more at www.blirt.com.au 

This episode will take you through 4 ways to architect your brand strategy.  Almost every organisation gets this wrong at some point in their journey.  In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand. This episode covers the four primary methods of brand architecture:1/ Parent led2/ Family of leaders3/ Parent endorsed4/ Lead individual  We look at examples of each type of architecture and discover how some of the best brands in the world have set up their strategy for success or failure. Learn from the best and apply this to your business. Find our more at www.blirt.co 

What mistakes can you avoid going into a brand transformation program?We introduce and cover the last 3 of 6 best practices to deploy on any CX or EX transformation program:The six brand transformation best practices are:The enemy is the gap, not the competitorLead from insights, not with toolsFocus on the why, the number of who's will followBuild maturity ringsLead journeysTrack the right numbers.See more are blirt.com.au

Higher ed marketing teams face unique challenges when it comes to content: What words does the institution want to use? What words will prospective students understand? Who should be part of creating our messaging? Darren White, principal consultant at D. White and Company, discusses transformational vs. transactional content on the #HigherEdVoices podcast. Listen now. Want to learn more? Attend the Stamats 2020 Conference in Savannah, GA. Register now. --- Support this podcast: https://anchor.fm/stamats/support

In this episode, Craig and Stuart kick into Season 2 with the first of a 2 part series on brand transformation best practices.We introduce and cover the first 3 of 6 best practices:The six brand transformation best practices are:The enemy is the gap, not the competitorLead from insights, not with tools Focus on the why, the number of who's will followBuild maturity ringsLead journeysTrack the right numbers.See more are blirt.com.au 

Fußball Fans aufgepasst! Senior Brand Consultant Colin Fernando spricht diesmal mit Martin Schumacher, Leiter der kicker Vermarktung. Er erzählt in dieser Episode, wie er zu kicker gekommen ist, was seine Aufgabe dort ist und wie kicker es geschafft hat, eine starke Marke zu werden, die schon im Kindheitsalter Sehnsüchte weckt. Außerdem geht es um die beeindruckende Transformation der Marke kicker von einem Fachmagazin im Printbereich zu einem wichtigen Online Player. Martin erzählt uns auch von seiner "Macher"-Persönlichkeit und seinem Antrieb für das Thema Marke. Tauche in ein angenehmes und inspiriendes Gespräch ein und komm mit in die Welt der Markenführung – diesmal mit dem Schwerpunkt Brand Transformation und Fußball.

In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!

In the age of brands having veritable lakes of data how do you action and champion the story behind the data - how do you use it to bring real insight into who your customer is and what she wants? In this episode we sit down with Rachel Swanson, founder of Method + Mode, a market research firm, to take some of Future Commerce's own medicine - to listen to our audience and learn from the data that was generated from our first-ever audience survey.

  A company's brand transformation process should never be taken lightly, especially for a health insurance company that serves the lives of thousands of people across the country. When David Edelman joined Aetna’s team as the CMO two years ago, he knew that a change was needed to reimagine the public perception of health insurance companies. On this episode of Renegade Thinkers Unite, you’ll learn how he and his team successfully transformed the Aetna brand into one that puts the joy and wellness of its clients first and foremost.David shares why a rebranding transformation is not just a marketing thing — it must be an organization-wide effort that translates to tangible changes for customers. Drew and David also dive into how the Aetna marketing team achieved internal company buy-in, and how acting courageously in their market led to a completely reinvented brand rooted in sincere storytelling. Get inspired to let storytelling drive your next marketing move. Subscribe on Apple Podcasts - Stitcher- or Podsearch What You’ll Learn David’s first challenge was figuring out the space in which Aetna could relate with clients When asked about the healthcare industry, most people will associate the market with negative words and emotions. Overcoming this negative association was David’s first challenge as Aetna’s new CMO. He realized that Aetna had to become so much more than a health insurance company. He tells Drew that they needed to become “a partner in our clients’ lives,” while telling each client, “We’re joining you! You lead, we’ll follow.” By opening up this line of honest communication with their clients, Aetna has been able to enter into new spaces of health, wellness, and preventative medicine. Achieving internal buy-in was critical to the success of Aetna’s brand transformation Before Aetna could help their clients reach their wellness goals, David and his team first had to achieve internal buy-in. Previously, each of Aetna’s departments had their own “feel” and culture. They combated this lack of unity by sharing the new brand promise, explaining priority initiatives, and continually asking for employee feedback and insights. They also used a variety of evaluation and measurement tools that allowed them to make the necessary course corrections throughout the brand transformation process. To hear the full story behind how all of this - and more - was achieved in just 6 months, be sure to listen. Reorienting the B2B and B2C sales teams to sell with storytelling in mind Drew and David talk at length in this episode about how Aetna successfully sells in both the B2B and B2C space. Not only does Aetna sell to individuals and families, but they also offer healthcare packages to small businesses and major corporations. David outlines a few major tools his marketing team was able to share with the sales team to make selling the new Aetna brand easier: Arm the sales team with great content Share the new customer experience Use storytelling techniques - don’t just share lists and data Focus on the idea of “One Aetna” The reorienting process hasn’t been simple, but David and his team have handled it beautifully so far. For the full story, don’t miss this episode of Renegade Thinkers Unite. Timeline [0:28] David approached his marketing challenge at Aetna with courage [3:54] The first steps in rebranding the entire company [9:06] Taking action on the research David and his team collected [11:28] Overcoming pushback throughout the rebranding process [13:48] Engaging employees was critical in making the rebranding successful [21:00] The internal structure of the brand transformation at Aetna [26:05] Reorienting the B2B and B2C sales teams to sell with storytelling in mind [36:41] David’s final thoughts on brand transformation and lessons learned during his 2 years at Aetna Connect With David: About Aetna Connect with David on LinkedIn Follow David on Twitter Resources & People Mentioned CMO Moves podcast, “David Edelman On Aetna’s Agile Digital Transformation Of A Complex Ecosystem” Connect with Drew http://renegade.com/ On LinkedIn On Twitter On Facebook On Instagram

Heidrick & Struggles' Richard Sumner talks to Brett Gosper, CEO of World Rugby, the world governing body for the sport of rugby and rugby sevens. Gosper talks about the organizational transformation World Rugby is going through and its successes to date. He also shares his views on the role of sports in society and his discovery journey from running an advertising agency to being the CEO of a sports organization. See acast.com/privacy for privacy and opt-out information.

Lars Bolle ist Vice President Group Brand Management für die DER Touristik Group, einem der größten europäischen Reise- und Touristikanbieter. Die REWE-Tochter blickt auf ein 100-jähriges Bestehen zurück, betreut über 7 Millionen Kunden mit 10.000 Mitarbeiter und erwirtschaftet einen Umsatz von 6,5 Milliarden Euro. In einer Branche, in der die Disruption schon beinahe Tradition ist, betreibt DER Touristik ein "Branded House of Brands" Markenführungsmodell. Das Haus umfasst mehrere Online-Portale, Hotelketten, Reiseveranstalter und sogar eine Fluggesellschaft und seine über 60 Submarken konkurrieren europaweit mit unzähligen anderen Marken auf einem sehr umkämpften Marktsektor. Mein Gast kommt ursprünglich aus Münster und hat an der Westfälischen-Wilhelms-Universität Politik, Wirtschaftspolitik und Soziologie studiert. Er hat bisher den größten Teil seines bisherigen Berufslebens in der Telekommunikationsbranche verbracht und war zuletzt Head of Brand Transformation bei der Deutschen Telekom, wo er insgesamt 15 Jahre verbrachte, bevor er 2013 in die Reise- und Tourismusbranche wechselte. Heute führt er die Geschicke des Markenmanagements bei DER Touristik.

Talk Highlights: The early years of subway and Don’s introduction to the company Don’s personal experience on how anyone can become successful no matter their current situation Don’s firsthand experience of the evolution of site selection Spaker Bio: Working in the Franchise industry for over 35 years, Don has participated in Global Development, Strategic Planning, Brand Transformation and Field Performance Management for the Subway brand. As a person in long-term recovery, Don has been public about his early struggles with addiction and his 34 years of sobriety. Both experiences came to light when Subway was twice featured featured on the CBS Reality Show Undercover Boss. 

Jon Iwata, former Chief Brand Officer at IBM, speaks about his role, how he helped to shape the IBM of the 21st century, what it means to be a next-generation CCO and what's in store for the future of our profession.

At the inaugural lecture of the Alberini Family Speaker Series in Design, Lucky Brand CEO Carlos Alberini talks about “The Power of Strategy and Design in Brand Transformation” with his company’s chief creative officer Kin Ying Lee. Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [Business] [Show ID: 32522]

At the inaugural lecture of the Alberini Family Speaker Series in Design, Lucky Brand CEO Carlos Alberini talks about “The Power of Strategy and Design in Brand Transformation” with his company’s chief creative officer Kin Ying Lee. Series: "UC Davis Graduate School of Management's Dean's Distinguished Speaker Series" [Business] [Show ID: 32522]

In deze aflevering bespreken we met Jeroen de Bakker brand transformation, digital transformation en growth hacking. Shownotes te vinden op: http://podcast.wayneparkerkent.com/jeroen/

Minter Dialogue Episode #121 — This interview is with Olivier Gimpel, CMO of 3Suisses, which is owned by the Otto Group. Over the last year, 3Suisses, one of the leading catalogue companies in France, has undergone a total transformation, abandoning its paper catalogue to go 100% digital, as of this past September. It is a bold move, including a revisiting of its positioning, logo and team. In this podcast, Olivier goes over the key elements of this transformation and some of the lessons learned so far. 3Suisses journey will be well worth following. Meanwhile, you can comment and find the show notes on themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)