Podcasts about brand transformation

What do NASA and luxury beauty have in common? In this stellar episode of Where Brains Meet Beauty, Jodi Katz sits down with Lindy Firstenberg, Senior Vice President, Beauty & Luxury at Alix Partners and Catherine Nekavand, Partner at Alix Partners - two powerhouse leaders who traded space suits and oil rigs for silk scarves and fragrance launches.Lindy, who once tested satellite mechanisms at NASA, shares how her journey took a glamorous turn at Louis Vuitton, where she helped launch the brand's fragrance line. Catherine, a petroleum engineer who's worked everywhere from Chad to Norway, reveals how she pivoted into the world of Tiffany & Co. and luxury retail, armed with a global perspective and an MBA from HEC Paris.Together, they unpack the art of transformation in luxury consulting, preserving brand heritage while using data and strategic insights to drive growth. They also share their leadership philosophies, tips for navigating career pivots, and how they keep the “magic” alive during mergers and acquisitions.And yes, we play a little game of “Beauty in Zero Gravity” because who says astronauts don't need great moisturizer? Whether you're in the boardroom or dreaming of the stars, this episode will inspire you to embrace your path, even if it's not linear.A huge thank you to our partners at Beauty Connect Series - grab your ticket today at beautyconnectla.com and use code WBMB for 10% off! 

“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond   Shelley Diamond is a passionate builder of global brands and businesses, with expertise across a wide range of communications disciplines. As one of the highest-ranking female executives in advertising, she has championed marketing transformation for both domestic and global clients in the consumer and B2B spaces. In this interview, Shelley emphasizes that marketing should be viewed as an investment—integral to achieving real impact through advocacy and program success—not simply as an expense on the balance sheet. She shares how UNICEF approaches innovation through program effectiveness, leveraging technology, partnerships, and bold action to further children's rights, education, and well-being. This includes adapting to modern challenges such as combating misinformation and navigating difficult terrains for vaccine delivery. Shelley explains how UNICEF integrates brand and performance marketing, using data-driven insights to identify and target audiences most likely to engage with and support their mission. By expanding their reach and tailoring their approach to different audience interests, UNICEF remains relevant and impactful in a crowded nonprofit space—while balancing the sector's focus on expense versus program ratio. This conversation offers valuable lessons for anyone looking to align brand building with measurable, meaningful change.   Website: https://www.unicefusa.org/Facebook: https://www.facebook.com/UNICEF-USA/ LinkedIn: https://www.linkedin.com/in/shelley-diamond/ Instagram: https://www.instagram.com/unicefusa/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“Impact can be measured purely in dollars, or it can be measured in impact, which is the effect that our programs have had on changing the lives of children.” -Shelley Diamond   Shelley Diamond is a passionate builder of global brands and businesses, with expertise across a wide range of communications disciplines. As one of the highest-ranking female executives in advertising, she has championed marketing transformation for both domestic and global clients in the consumer and B2B spaces. In this interview, Shelley emphasizes that marketing should be viewed as an investment—integral to achieving real impact through advocacy and program success—not simply as an expense on the balance sheet. She shares how UNICEF approaches innovation through program effectiveness, leveraging technology, partnerships, and bold action to further children's rights, education, and well-being. This includes adapting to modern challenges such as combating misinformation and navigating difficult terrains for vaccine delivery. Shelley explains how UNICEF integrates brand and performance marketing, using data-driven insights to identify and target audiences most likely to engage with and support their mission. By expanding their reach and tailoring their approach to different audience interests, UNICEF remains relevant and impactful in a crowded nonprofit space—while balancing the sector's focus on expense versus program ratio. This conversation offers valuable lessons for anyone looking to align brand building with measurable, meaningful change.   Website: https://www.unicefusa.org/Facebook: https://www.facebook.com/UNICEF-USA/ LinkedIn: https://www.linkedin.com/in/shelley-diamond/ Instagram: https://www.instagram.com/unicefusa/   Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz   Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

Join Alex as he interviews Kate Ridley, Chief Brand Officer at Stanley 1913, exploring the brand's remarkable evolution from a traditional heritage company to an innovative hydration industry leader. Kate shares powerful insights on maintaining authenticity through strategic partnerships, harnessing cultural trends, and prioritizing sustainability. Essential listening for anyone interested in brand strategy, consumer trends, sustainability, and the secrets behind long-term brand relevance.Brand Transformation & InnovationAuthentic Partnerships: Post Malone & Leo MessiSustainability InitiativesDigital Commerce & TikTok StrategyConsumer Engagement & Global TrendsTimestamps: 00:00 - Welcome & Introduction 02:00 - Stanley's Brand Evolution 06:15 - Iconic Partnerships 10:20 - Heritage & Innovation Balance 14:35 - Sustainability Storytelling 19:10 - Digital Commerce Strategies 23:50 - Personal Insights from Kate Ridley 27:30 - Future Trends & Stanley's GrowthSubscribe, Rate & Review the Podcast!Branding, Hydration Market, Sustainability, Consumer Trends, Post Malone, Leo Messi, Kate Ridley, Stanley 1913, Marketing Strategy, Retail Podcast

Today on the podcast, I'm sharing something very personal and very exciting – the complete journey of how we transformed a natural beauty brand and nearly doubled its revenue in just 12 months. This isn't your typical success story filled with overnight wins. This is about rolling up your sleeves, making tough decisions, and systematically rebuilding a brand from the ground up while keeping loyal customers happy.  We're talking about Indagare Natural Beauty – a natural beauty brand we acquired exactly 12 months ago. And let me tell you, it's been one hell of a year. Let me take you under the hood and share all the biggest challenges, what we've implemented, and the results we've seen so far – the good, the bad and the ugly!  If you're a brand owner struggling with growth bottlenecks, pricing challenges, or customer acquisition, OR with trying to gain a foothold in a really competitive product category, this episode is going to give you a roadmap.   Episode's Show Notes: https://www.catherinelangman.com/episode-270/   Links mentioned in this episode:If you'd like help to achieve your goals in 2025 I invite you to have a chat to find out how we can make that happen together.  https://productpreneurmarketing.com/quiz     Other Ways To Enjoy This Episode: Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/scale-my-ecommerce-store/id1496911739 Listen on Spotify: https://open.spotify.com/show/3NLRaZh2ReX0Iy7met8HK6 Youtube: https://www.youtube.com/@scalemyecomstore  

In this special episode of Women Lead, recorded live at The Women's Edition of The Digital Distillery Hamburg Vol.2  host Nadia Koski hops on the mic with three incredible leaders: Evangelia Mitoli, Sales & New Business Manager - DACH at DOUGLAS Marketing Solutions, Kim Dammann, Director Strategy & Brand Transformation at Odaline, and Sandra Krah-Schymetzki, Director Growth, Marketing & PR at VML. Recorded at 4Walls Hamburg, a cozy, living room-style space in one of the city's oldest buildings, the episode captures the warm, open atmosphere of the event, perfect for real talk and creative exchange. Together, they explore how to ask for meaningful, constructive feedback, advice they'd give their younger selves, letting go of self-doubt and trusting the process. They also discuss how we can support the next generation of female leaders.Key takeaways:Start before you're ready. Progress over perfection.Use your voice! it matters more than you thinkDismantle stereotypes for the next generationTune in for fresh insights and inspiration from the heart of Hamburg.Links and recs:Connect with Evangelia Mitoli on LinkedInConnect with Kim Dammann on LinkedInConnect with Sandra Krah-Schymetzki on LinkedInProduced and Hosted by Nadia KoskiEngineered by Phil McDowellProject Lead Dennis KirschnerYou can contact the show at womenleadpodcast@the-digital-distillery.comor go to the website.Find us on LinkedIn, Facebook & Instagram

My guest this week is DeLu Jackson, Executive Vice President and Chief Marketing and Communications Officer at ADT. A seasoned executive with over 20 years of experience, DeLu has led marketing transformation at some of the world's most iconic brands, including McDonald's, Audi, Kellogg's, Nissan, Subaru, ConAgra, and now ADT. He's known for his data-driven, customer-first approach and for helping redefine what protection and connection mean in the smart home and small business security space. With an undergraduate degree in Politics from Princeton University and an MBA from NYU Stern School of Business, he brings both intellectual rigor and real-world results to the table. He's also an independent board director and a recognized thought leader in marketing, growth, and digital innovation. 

I'll tell you what happened in my career before. Maybe you've been there, too.There's a sponsorship, sometimes a fairly high-profile sponsorship, and I have gotten asked to write it about it in an ad or email…but, there wasn't really a strategy. That is not the way to get the best ROI, the most juice for the squeeze.Sponsorships truly succeed when they tie into the value proposition of the brand. So this lesson in a recent podcast guest application really grabbed my attention – “Maximize brand awareness by going beyond the ‘logo slap' sponsorship”To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Rebecca Biestman, Chief Marketing Officer, Guild [https://guild.com/].Guild raised $175 million in a Series F funding round in 2022, at a $4.4 billion valuation. Wellington Management led the financing, and Oprah Winfrey participated in the round, along with other backers. Biestman manages a team of 70 in the marketing department.Lessons from the things she madeMaximize brand awareness by going beyond the “logo slap” sponsorshipEmbrace new tech that helps drive your brand strategyTo build a brand that lasts, consider rebranding a team sport Be prepared to step up when the unexpected happensThe best candidate for a role isn't always the one who has done it beforeMaking a difference and building something great aren't mutually exclusiveDiscussed in this episodeJoin us for MEC050: Let AI Agents Market For You [https://join.meclabsai.com/ai-agents] on Tuesday, May 13th at 2 pm EDTCreative Marketing: Does it all make sense? (Podcast Episode #19) [https://www.marketingsherpa.com/article/interview/creative]Marketing at 200 MPH: Sports sponsorship lessons from F1 & finance (podcast episode #125) [https://marketingsherpa.com/article/interview/sports]Get more episodesSubscribe to the MarketingSherpa email newsletter [https://www.marketingsherpa.com/newsletters] to get more insights from your fellow marketers. Sign up for free if you'd like to get more episodes like this one.For more insights, check out...This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages [https://meclabs.com/course/] free digital marketing course. Apply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Does it feel like you've grown or evolved, but your brand hasn't caught up? Or maybe you've experienced a life quake or you've changed your services/offers and now what used to work doesn't work. Here's what to do when your online presence starts to feel like a version of you that no longer exists.What You'll Learn in This Episode:Going beyond the “box” - what a personal brand needs to be in 2025Embracing your personal evolution Reconnecting with a brand that feels like youEpisode Highlights & Time Stamps:01:11 The Evolution of Personal Branding06:30 Acknowledging Life Shifts and Brand Transformations12:41 Finding Your Authentic Voice18:57 The Power of Storytelling in Branding24:39 Embracing Change and ConnectionResources & Links Mentioned:Story Strategy Weekly Drops: https://www.uwsmarketing.com/reriseConnect with Katy:Instagram: @katywritescontent Website: www.katyursta.comFree Resource: Story Strategy Weekly Drops: https://www.uwsmarketing.com/rerise

When was the last time your brand had a refresh? If it's blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reignite desire and stand out in a crowded market.GET MORE MARKETING & SALES TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.

In this podcast, I interview Tierashia Adair on how she is building her personal brand. Her story of how she is building her speaking business and using her books to build her brand is one you want to hear. Building a brand through the right content while speaking to the right audience makes for a winning combination. ************************************************ Grab my free "Brand Transformation" Guide at www.marshalynnhudson.com ************************************************* Let's stay connected on: LinkedIn ~ https://www.linkedin.com/in/marshalynnhudson/ Youtube ~ https://www.youtube.com/@MarshaLynnHudson Facebook ~ https://www.facebook.com/marshalynnhudson

Sponsored by milk_shake X Hello Salon Pro https://thetease.shop/products/hello-salon-pro-subscription-box Interview with Andrew EdwardsonAndrew Edwardson is the Global Brand President of Matrix. Matrix is a leading professional brand whose mission is to elevate its users through a unique portfolio of products for all hair types and all humans. Since assuming this role two years ago, Andrew has refocused the vision of the brand itself – harnessing and expanding upon its pioneering 44-year legacy to connect with the next generation of consumers and stylists. Throughout his 15-year international career in the beauty industry, Andrew has been instrumental in unlocking the potential of and turning around brands and the categories within. His expertise in luxury brand management, product development, and communications reinvigorated Kérastase to become the #1 luxury hair brand in the industry with iconic products Blond Absolu, and Genesis. He has also worked on industry legend Maybelline, supporting pillars like Fit Me and reviving the complexion category in the post-pandemic decline with new star products like SuperStay 24H Skin Tint and the recently launched Sunkisser liquid blushes. With Matrix, Andrew has the same ambition: for this iconic institution to take its rightful place as the love brand for the next generation. And with that in mind, he is spearheading the modernization of founder Arnie Miller's vision, celebrating Matrix as a brand to elevate, inspire, and bring joy to both new and existing consumers and stylists. His renewed focus on haircare is highlighted by the launch of star range Food For Soft (already top 10 in hydration in the market), as well as the new Instacure Build-A-Bond repair range that delivers one billion bonds in every bottle to fight damage.Links:https://www.instagram.com/iamandrewedwardson/https://www.matrix.com/https://www.linkedin.com/in/andrewedwardson/https://www.instagram.com/matrix/ News from TheTease.com: https://www.thetease.com/dreamsgirls-hair-and-donnas-recipe-rally-to-provide-aid-to-those-affected-by-the-los-angeles-wildfires/https://www.thetease.com/fastfoils-brings-new-innovation-to-the-foil-category-with-launch-of-first-endothermic-pop-up-foil/Help Those Impacted By The California Fires: https://www.thetease.com/a-comprehensive-list-of-gofundme-pages-for-beauty-professionals-impacted-by-la-fires/

Join us for new season of Group Y Live as host Oli Russell-Cowan sits down with Nick Tran, a renowned marketer known for transforming brands into cultural icons. With a wealth of experience as the former global head of marketing at TikTok and executive roles at Taco Bell, Hulu, and Samsung, Nick shares his insights on brand transformation, crisis leadership, and audience engagement.In this episode, Nick reflects on his journey from a quiet upbringing in Orange County to leading innovative marketing strategies for some of the world's most recognized brands. He discusses the importance of adapting to the fast-paced changes in consumer behavior, especially in the wake of crises, and how to leverage creativity and community to drive brand success.Discover how Nick navigated challenges at Taco Bell, Stance, Samsung, and TikTok, and learn valuable lessons on marketing in a post-TikTok world. He also shares his thoughts on the impact of AI in marketing and the importance of fostering a culture of experimentation within teams.Whether you're a marketing professional, entrepreneur, or simply curious about the world of branding, this episode is packed with actionable insights and inspiration. Don't miss out!Like what you hear?  Please consider subscribing and leaving a short review on Apple Podcasts. It takes less than 60 seconds, and it really makes a difference. Subscribe to Group Y Live for more insightful conversations! Contact Oli Russell-Cowan On Instagram olirussellcowan On LinkedIn at olirussellcowan Thanks for listening & keep it rad!

Send us a textIn this episode of The Good Enough Mompreneur Podcast, Angela sits down with the brilliant Victoria Hajjar, founder of Ugli Ventures, to unpack the secrets to marketing success, stepping confidently into your CEO role, and building a brand that resonates with your ideal clients. Victoria shares her journey from the corporate world to entrepreneurship and reveals the strategies she's used to help female leaders scale their businesses and break through revenue ceilings.You'll walk away with actionable insights to grow your business and feel more empowered as a leader. Plus, stick around to the end to hear 3 actionable tips you can start using today to elevate your business and simplify your marketing.What You'll Learn in This Episode:How Victoria's 24/7 Marketing Flywheel can transform your marketing and reduce overwhelm.The confidence gap in female leadership and how to step into your CEO role with clarity.Why aligning your brand with your promise is the key to attracting dream clients.Practical tips to create marketing systems that work for you.Resources Mentioned and How to Connect with Victoria:Download Victoria's free 24/7 Marketing Flywheel Guide at ugliventures.com/overwhelm.Explore additional resources to help you build your brand at ugliventures.com/resources.Connect with Angela:Website: mombusinesscoach.comWork with Angela: Coaching and Reiki services for mompreneurs

What makes a brand truly iconic? In this episode, we dive deep with Brian Smeltzer, President of Liquid Mind and author, to uncover the secrets behind creating legendary brands that stand the test of time. From scaling startups to revitalizing global giants like Nike and Adidas, Brian shares his insights on visionary leadership, brand culture, innovation, and the art of disruption. Learn how to build an ecosystem of influence and why a visionary leader is the key to brand success. To check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphd/streams Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.   Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd Enhance your productions through Descript (affiliate): https://get.descript.com/gaei637mutik Check out TubeBuddy, the all-in-one platform that helps you grow and scale your YouTube channel (affiliate): https://www.tubebuddy.com/pricing?a=FinancialFreedomPodcast Click here to check out our Amazon product of the day (affiliate): https://amzn.to/41jIAEQ We couldn't do it without the support of our listeners. To help support the show: CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/support Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shop Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p For audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1F Follow our YouTube channel: https://www.youtube.com/chL1357 Follow us on Twitter: https://www.twitter.com/drchrisloomdphd Follow us on Instagram: https://www.instagram.com/thereal_drchrisloo Follow us on Threads: https://www.threads.net/@thereal_drchrisloo Follow us on TikTok: https://www.tiktok.com/@drchrisloomddphd Follow our Blog: https://www.drchrisloomdphd.com/blog Follow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18 Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1 Subscribe to our Medium newsletter: https://medium.com/@drchrisloomdphd Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233 Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/ Thank you to all of our sponsors and advertisers that help support the show! Financial Freedom for Physicians, Copyright 2024 --- Support this podcast: https://podcasters.spotify.com/pod/show/christopher-loo/support

Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands. With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.In this episode of DTC POD, Blaine and Isabel discuss:The three necessary phases for creating a brand identityWhat makes a good brand story and how brands can effectively communicate itHow brands can adapt to trends while remaining true to who they areInteract with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. DTC Brand Design Trends2. Stages of Brand Identity Building3. Characteristics of a Good Brand Story4. Consistency in Branding5. Branding as a Holistic ProcessTimestamps00:00 Starting the design studio Antara03:39 From freelancing to building a team05:10 The basics of building a great brand07:45 Branding as graphic communication10:21 Owning assets vs having a brand12:26 Phases of brand identity construction16:21 What makes a good brand story21:09 Brand case study: Star Fades International25:15 Establishing a design story for brands26:55 Brand application and consistency29:48 Design trends and timelessness33:33 What's next for AntaraShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Isabel Mendez - Founder and Design Director of Antara StudioBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Casual dining concept Tony Roma's announced the appointment of its first female CEO, Mohaimina “Mina” Haque. She spoke to Bloomberg's Katie Griefeld, Matt Miller, and Sonali BasakSee omnystudio.com/listener for privacy information.

Today on our show, we're talking about what it takes to build loyalty by creating long-lasting relationships between brand and consumer. To do this, we're joined by Christopher Baird, frog's head of loyalty based in the UK, in conversation with Aaron Mitchell, Global VP of Membership and Personalization at The LEGO Group. Throughout their chat, the two talk about the intersection of play, people and purpose, and what that means for long-term business strategies that simultaneously create a new level of customer value.Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co) Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK) Host/Writer: Elizabeth Wood, Editorial Director, frog Research & Story Support: Camilla Brown, Editorial Manager, frog Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)

Today, our guest is Scott Lux, Vice President of Global E-commerce and Technology at Esprit, a retail apparel and fashion company. Scott started his career in financial consulting at Fidelity before transitioning to program and product management at Infospace. From there, Scott moved into product management roles at companies like Chase, VML COMMERCE, L'Oreal, and American Express. Prior to joining Esprit, he led digital marketing and e-commerce initiatives at Diesel, John Varvatos Enterprises, Intermix, VIDEOSHOPS, and Eberjey. On today's episode, LogRocket's VP of Marketing, Jeff Wharton, talks to Scott about the evolution of e-commerce and how it has effected commerce as a whole; how SaaS has both improved e-commerce but has brought with it complexities like site performance and tackling a new user experience; and how to build a cohesive brand in a competitive landscape, underlining the importance of adapting to new customer touchpoints. Links https://www.linkedin.com/in/scottlux/ https://blog.logrocket.com/product-management/leader-spotlight-scott-lux/ Follow LogRocket on TikTok! Love LaunchPod and the rest of LogRocket's great content? Follow us on TikTok for interview clips, UX tutorials, and more! What does LogRocket do? LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Scott Lux.

Is it possible to enhance your brand's impact by turning away from external validation and tuning into your inner voice?Aligning with our true worth is something we might lose sight of when all we do is be surrounded by metrics and sales reports that inevitably lead to constant comparisons.In this episode, I'm joined by the incredible Michelle Sorro, Spiritual Entrepreneur and Transformational Mentor, known for her intuitive gifts and bold heart. She is the Host of the top 1% podcast Fire & Soul, a former TV Host, and the co-founder of the Podcast Accelerator, which helped over 200 people launch their podcasts.Throughout this episode, you'll hear Michelle's thoughts on why doing deep inner work is the answer to connecting with our potential, overcoming unhealthy habits, and moving from mass appeal to serving our niche audience authentically. Michelle also talks about her transition from TV host to spiritual entrepreneur, the transformative power of shadow work, refining our inner listening abilities, and so much more.Tune into episode 108 of The Brand Therapist and learn more about Michelle's beautiful journey from turning her back to fame to finding purpose, and embarking on a spiritual journey toward her true self.In This Episode, You Will Learn:From living to feed the ego to letting go and trusting the process (4:20)Michelle talks about her spiritual awakening (7:00)Our bodies are wisdom carriers, we should listen to them more (15:20)We are always being guided, we only need to pay more attention (27:00)The importance of asking for help when we need it (34:10)The more you let go of expectations, the further you go (39:20)Connect with Michelle Sorro:WebsiteInstagramFacebookWatch the Soul & Fire Podcast on YouTubeSave your spot for the Magnetic Creator Mastermind 2025Let's Connect!WebsiteLinkedIn Hosted on Acast. See acast.com/privacy for more information.

Everyone wants to build a brand.  But few people actually know how.For most, a brand is a logo and a vague mission statement - and little more.And you can really blame them.  Creating a unique brand identity - and articulating it so that others (ideally customers) understand what you stand for - is a lot bigger undertaking than it seems.I'm Jane Singer, and welcome back to A Seat at the Table. In each episode, we sit down with some of the smartest and most innovative people who join us as guests on this show and share a ton of valuable business and life enhancing insights.A big shout out to all of our esteemed listeners in over 140 countries around the world.  Thank you for being there with us today.Today we are joined by Nigel Davies, a brand consultant who helps business owners untangle their brands so that they are more relevant, unique and memorable.With over 25 years in the creative industry, Nigel was employed by leading design agencies (creating the first global standard for Ford Motor Company), before establishing his own agency.Not surprisingly, he has  won multiple awards for ‘Brand Transformation'.In today's podcast, Nigel will be discussing:- Biggest mistakes that organizations make in the early stages of building a brand-  The importance of brands creating ‘an emotional connection' with their customers -  Some of the most challenging projects he's worked on - and how he turned them into success stories.USEFUL LINKS:Inside Fashion website:   insidefashionlive.netConnect with Nigel Davies on LinkedIn:   https://www.linkedin.com/in/pincreative/Nigel Davies' website:   https://untangleyourbrand.com/https://untangleyourbrand.com/All Business. No Boundaries. The DHL Supply Chain Podcast Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts SpotifyVisit A Seat at The Table's website at https://seat.fm

Send us a Text Message.Ever felt stifled by the corporate mask you wear every day? On this week's episode of the Soulful Badass Podcast, I pull back the layers on my journey from hiding behind a work persona to embracing my true self as a coach. We'll tackle the challenges and liberating experiences that come with shedding those corporate masks. By sharing my story, I want to inspire you to reflect on your own authenticity and how embracing your genuine self can deepen your professional and personal connections, leading to greater success and fulfillment.Authenticity is more than just a buzzword—it's a powerful tool for transforming your branding and social media strategies. I'll share with you my transition from a rigid corporate mindset to celebrating my straight-talking, intuitive nature. Discover how infusing your personality and values into your brand can attract the right clients and create more genuine connections with your audience. This episode emphasizes the significance of owning your unique energy and creating your own rules, guiding you to show up in your business with your full, vibrant essence. Tune in and discover how being unapologetically you can transform not just your business, but your entire life.But the journey doesn't have to stop there. I'm extending a special invite for you to the powerful "Magnetic Woman community," a vibrant space designed for female entrepreneurs to grow, thrive and strive together. Imagine a community where realness and vulnerability are encouraged, allowing for open and supportive interactions. If you're looking to connect with like-minded women, share your wins, seek support during tough times, whilst multiplying your business success this community is your sanctuary.Thank you so much for listening. Please hit subscribe and if you loved this episode leave a 5 star review. Please come and join the Soulful Badass Community, this is a group of incredible people creating epic lives together. Join either Facebook or Telegram.There are amazing programs and meditations available at www.soulfulbadass.uk , including this Meditation 'Unleash the Highest Version of You', which is my free gift to you for listening. You can follow me on Facebook or Instagram @rachel.soulfulbadassThanks for listening.Love Rachel x

Are you looking to transform your brand and take your marketing strategy to the next level? This episode of Fordify LIVE! The Business Growth Show with Ford Saeks and special guest Ingrid Schneider dives deep into how AI and strategic marketing can revolutionize your business. Ingrid Schneider, the driving force behind Stay in Your Lane, shares her journey from being laid off to building a successful company that turns good brands into cult favorites. With a focus on AI and fractional marketing, Ingrid provides insights into how these tools can create a competitive edge in today's fast-paced business environment. She discusses how AI can be used for practical applications that drive customer experience, generate leads, and improve decision-making. Ford and Ingrid explore the evolving landscape of AI in marketing, highlighting the distinction between those who are merely fascinated by the technology, and those who focus on its practical applications. Ford and Ingrid emphasize the need to stay focused on practical applications of AI rather than getting caught up in the hype, using it to enhance customer experience and boost productivity. Businesses aiming to incorporate AI seamlessly into their marketing strategies, need to start by identifying specific areas where AI can add value, such as automating routine tasks, personalizing customer interactions, and analyzing large datasets for actionable insights. Ford and Ingrid talk about how AI tools can streamline operations, from writing better emails to conducting personality profiling for improved client interactions. Ford and Ingrid explore the challenges and opportunities presented by AI's rapid advancement. Ingrid shares real-world examples of how her team leverages AI for franchise development, streamlining the sales process and making it more efficient and effective. By embracing AI, businesses can enhance their operations and remain competitive in an evolving marketplace. Ingrid delves into the cultural aspects of running a business, particularly the importance of diversity, equity, and inclusion (DEI). She shares her philosophy on fostering a positive work environment where employees can thrive, emphasizing that a good company culture ultimately leads to better business outcomes. Ingrid highlights how inclusive practices not only create a more supportive and engaging workplace but also drive innovation and growth. By valuing diverse perspectives and promoting equity, businesses can build stronger, more resilient teams that are better equipped to navigate challenges and seize opportunities. Ford emphasizes the significance of consistency in brand strategy. He agrees with Ingrid that maintaining brand standards and delivering a consistent customer experience are crucial for building a loyal customer base. This approach not only strengthens a brand's identity but also helps businesses differentiate themselves in a crowded market. Together, their insights offer valuable guidance for companies aiming to enhance their cultural and brand strategies through AI and strategic marketing. Watch the full episode on YouTube. Don't miss out on this episode of Fordify LIVE! packed with valuable insights and strategies that can help you elevate your brand and marketing efforts. Tune in live on your favorite social platforms every Wednesday at 11 AM Central and catch The Business Growth Show Podcast every Thursday for a weekly dose of business growth wisdom. Stay ahead of the curve and make the most of AI and strategic marketing in your business journey. About Ingrid Schneider Ingrid is the Founder and CEO of Stay in Your Lane, a cornerstone in the company's three verticals: Fractional Roles, Brain Trust, and Training and Education. With her extensive expertise, Ingrid is dedicated to transforming good brands into iconic CULT brands. She is hands-on and committed to ensuring the Stay in Your Lane team is well taken care of. She founded Stay in Your Lane after recognizing a significant gap in the franchise space, where brands needed comprehensive support. Her vision was to build a team that could bolster leadership teams to achieve their next phase of growth, focusing on areas like Branding, Operations, Marketing, Franchise Development, and DEI. Believing firmly in a "People First" approach, Ingrid leads Stay in Your Lane with this principle at the forefront of all activities. She lives in the Rockies, is moderately obsessed with her dog Beatrice, enjoys crafting charcuterie boards, and has a supportive partner who prefers to stay off social media. Learn more about Ingrid and Stay In Your Lane at StayInYourLaneCo.com. About Ford Saeks Ford, a Business Growth Accelerator with over 20 years of experience, has redefined the formula for success, generating over a billion dollars in sales worldwide for companies ranging from start-ups to Fortune 500s. As the President and CEO of Prime Concepts Group, Inc., Ford specializes in helping businesses attract loyal and repeat customers, expand brand awareness, and ignite innovation. A tenacious and innovative powerhouse, Ford has founded over ten companies, authored five books, been awarded three U.S. patents, and received numerous industry awards. His expertise extends to AI prompt engineering, where he is renowned for training AI to craft compelling content that drives engagement and results. Ford recently showcased this expertise at the prestigious “Unleash AI for Business Summit,” discussing how ChatGPT is revolutionizing operations, marketing, sales, and the customer experience. Learn more about Ford Saeks at ProfitRichResults.com and watch his TV Show at Fordify.tv.

Marketing should not be a cost center for your business—it should be a profit generator. If you're struggling to turn your marketing efforts into measurable growth, this episode is for you. Join us as we delve into the concept of shifting from accidental to intentional growth, transforming that pit-of-your-stomach anxiety into confident strategic planning.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

This episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting tourism for the state of Utah to positioning biotech firms for growth, this conversation explores how data analytics and creative marketing converge to redefine brand engagement and success. Watch this episode on YouTube!   Follow Marketing x Analytics on social media! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In episode #2735, we share personal experiences with edibles and alcohol, the acquisition of Express by WHP Global, the importance of having tough conversations in organizations, Mark Zuckerberg's rebranding and focus on personal branding, and the future of AI and AGI.   Don't forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric's content (Leveling UP YT) and Neil's videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Express files for bankruptcy, plans to close nearly 100 stores, and Mark Zuckerberg's Personal Brand Transformation (01:15) Express files for bankruptcy, plans to close nearly 100 stores (21:00)  Mark Zuckerberg's Personal Brand Transformation - Good Or Bad? (30:03) That's it for today! Don't forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain

In this episode of The Speed of Culture, Matt Britton sits down with Doug Zarkin, author of Moving Your Brand Out Of The Friend Zone. Together, they explore the dynamics of brand-consumer relationships and the importance of adopting a business-focused mindset in marketing. Follow Suzy on Twitter: @AskSuzyBizFollow Doug Zarkin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

In Episode 024 of the #kilnroadtrip, created and produced by The Swell Pod, hosts Spencer McKeown and Josh Taylor interview Scott Porter, the CEO of San Diablo Churros and Vitamin T, shares his entrepreneurial journey from nursing home administration to the gourmet churro industry. He discusses his passion for Mexican culture and creating memorable brand experiences. Drawing from his diverse background, including a missionary stint in Mexico and a role in a membership airline, Scott emphasizes the importance of human connection in business. He also introduces his at-home churro kit, a pandemic innovation.  Join The Swell Pod on the Kiln.Roadtrip by listening, watching, and subscribing to the podcast today https://linktr.ee/theswellpod sandiablochurros.com http://www.forevervitamint.com/ San Diablo Artisan Churros: Global churro authority and America's first gourmet fresh filled churros at company events, weddings, parties and wherever the churro craving hits. At-home churro kits and take & bake churros for on-demand churro fixes. Vitamin T: Essentials for Brand Transformation. Brand Experience expert insights, consulting, and once-in-a-lifetime executive taco tour mastermind retreats Location: Kiln. Lehi The Kiln Road Trip: Uncovering Deep Truths with 100 Pleasantly Rebellious Humans. 10 days. 5 States. 3,580 Miles.100 Interviews! Daily episodes starting on March 5, Monday to Friday, for the next 100 days, followed by a short documentary and a book about the journey. Thank you to the partners and sponsors who helped make the Kiln.Roadtrip possible: Kiln, Moterra, Torus And thank you to the crew who helped us document and share the journey: Denisse Leon, Ty Cottle, Nathan Clark, Findlay McKeown Bullets: Interview with Scott Porter, founder and CEO of San Diablo Churros and Vitamin T Scott's passion for creating unique brand experiences Scott's journey from nursing home administration to the churro business Scott's background and experience as a missionary in northeastern Mexico Scott's eclectic career path, including founding an all-you-can-fly membership airline Inspiration behind Scott's taco tours and first visit to Mexico Principles of creating magical experiences for people Application of these principles to differentiate his churros in the market Scott's at-home churro making kit as a COVID innovation Importance of caring as a leader and creating exceptional experiences for customers Timestamps: The Kiln Road Trip (00:00:03) Introduction to the podcast's road trip concept and purpose. Scott Porter and San Diablo Churros (00:00:54) Introduction to Scott Porter, his role as the CEO of San Diablo Churros, and the unique offerings of the company. Scott's Passion for Mexican Food (00:01:40) Scott's obsession with Mexican food, his churro business, and his brand experience consulting. Creating Humanized Brand Experiences (00:03:35) Discussion about infusing brand experience consulting with the taco experience in Mexico City and implementing it in various businesses. Divine Intervention and Career Evolution (00:04:13) Scott's missionary experience in Mexico, career evolution, and the influence of humanized brand experiences. The Impetus for Taco Tours (00:07:21) The evolution of the idea for taco tours and the desire to share the magic of Mexico City with others. Creating Magical Experiences (00:11:46) The importance of treating each other as humans and creating magical experiences in different industries. Innovations and Pandemic Response (00:15:14) Innovations in the churro business, including at-home churro making kits, and the response to the pandemic. Entrepreneurial Passion and Impact (00:18:38) The origins of Scott's entrepreneurial passion and the desire to create lasting positive impacts through business ventures. Elevating Brand Experiences (00:20:05) The importance of caring enough to retool and reimagine business experiences to create lasting impacts. Trader Joe's Human Interaction (00:21:36) Discussion about the unique human interactions at Trader Joe's and its impact on customer loyalty. Starting Something New (00:25:48) Encouragement and advice for those wanting to create something new and unique. #SwellPod, #KilnRoadTrip, #Kiln, #MotorraCamperVans, #podcast, #interview, #innovation, #resilience, #communitybuilding, #passion, #purpose, #community, #diversity, #collaboration, #thoughtleadership, #100interviews, #entrepreneur, #CEO, #leadership,

Summary   Hiring and Retention Strategies at Valvoline Michael and Jon discussed the challenges and strategies of hiring and retention in various organizations. Jon shared about the recent transition of their company, Valvoline, from a product business to a retailer, and emphasized the importance of their unique culture in enabling their success. They mentioned that almost all of their management team started as technicians, fostering a growth mindset and that they place a strong emphasis on development and community service. Jon was open to discussing other potential topics. Brand Transformation and Customer Service Michael and Jon had a discussion about the transformative power of a brand, specifically focusing on the automotive sector. Michael shared their personal connection to the brand and expressed admiration for their customer service approach. They emphasized the importance of promoting from within and the positive impact it has on employee morale and customer experience. The conversation concluded with them deciding to start recording their discussion and encouraging each other to guide the conversation as needed. Jon's Professional Journey at Valvoline Michael and Jon had a conversation about Jon's professional journey. Jon, who is the Chief People Officer at Valvoline, has been with the company for about seven years and has held their current role for four years. They shared their professional experience, which includes a 14-year tenure at Fifth Third Bank where they held various HR roles. Jon highlighted the unique challenges and rewards of their career, emphasizing the variety of their roles and the satisfaction of driving and enabling business performance. Additionally, Michael shared their personal connection with Fifth Third Bank. Navigating Covid-19: Teamwork and Guiding Principles Michael and Jon discussed the challenges they faced when Covid-19 hit and how they navigated through it. Jon, who took on a new role in March 2020, emphasized the importance of teamwork and shared that they adhered to certain guiding principles. Their primary focus was to ensure the safety of their employees and guests, and they followed the CDC's guidance. They also adopted a conservative approach, cutting down discretionary spending and increasing communication within the team. Customer-Centric Services in Pandemic: Success Stories Jon shared that their organization had a successful year in 2020 and 2021, being deemed essential and able to maintain focus on their guests and team. Michael emphasized the importance of maintaining customer-centric services within the guidelines of the CDC, ensuring the safety of both their team and customers during the pandemic. They noted the appreciation from customers for the sense of normalcy their services provided, especially in the early days of the pandemic when many other services were limited. Employee Importance and Strategic Alternatives Michael and Jon discussed the importance of their organization's employees during challenging times, including the pandemic. Jon emphasized the crucial role of their employees, whom they refer to as "family," in maintaining operations and serving customers. Michael highlighted the organization's ability to adapt and provide a sense of normalcy during the pandemic. The conversation concluded with Jon announcing their intent to pursue strategic alternatives and separate their business in September 2021. Company's Retail and Product Segments Sold Jon discusses the company's two distinct segments, the retail side of the business, which operates under the brand Valvoline Instant Oil Change, and the product side, which sells base oil, additives, and other products. They have about 1,800 stores across the US and Canada. The company sold its product side to Ramco, a Saudi-owned company that will invest in its growth across the globe. They believe they can grow their retail business to 3,000-5,500 stores over the next five years. Navigating Change: Selling Product Business to Ramco Jon discussed the challenges faced during a 18-month period of significant change, highlighting the importance of effective communication to mitigate uncertainty. They shared that they had put in place programs to support employees and reassure them about their future roles financially. Once the decision to sell the product business to Ramco was made, they were able to fortify leadership structures for both organizations. The guiding principle was to set up both organizations for success by equitably dividing leaders and talent. Jon also mentioned that the move created promotional opportunities and new roles, and established two separate HR, finance, and IT teams. Leadership, Communication, and Culture in Uncertainty Jon and Michael discussed the importance of strong leadership during periods of uncertainty, such as organizational changes. Jon emphasized the role of clear communication and the reassurance it provides to employees. They also highlighted the significance of maintaining a healthy culture and treating people well, which helps navigate such transitions effectively. Michael pointed out that handling these situations can impact the value of a company, suggesting that a thoughtful approach can prevent potential damage. The conversation concluded with Michael expressing admiration for Jon's leadership style and the successful management of the transition. Vehicle Maintenance and Networking Discussion Jon, the representative from invited Michael's listeners to visit one of their 1,800 service centers across the US and Canada. They also encouraged them to connect with them on LinkedIn. Michael, who grew up in Detroit and has family ties to General Motors, emphasized the importance of checking and maintaining vehicle oil. They then thanked Jon for a pleasant conversation and wished them well. At the end of the discussion, Michael pledged to share the interview on their platform once it was live and to circulate it across their network. They also stressed the importance of transparency and communication within organizations to avoid unnecessary anxiety and second-guessing among employees.

In this episode of HCD's Mindset, host Michelle Niedziela sits down with Van Rais, a leading figure in business and brand transformation. With a background in industrial and brand design, Van has worked with major organizations such as GE Healthcare and Starbucks, shaping their visual identities and strategies. Join us as we delve into the fascinating intersection of behavioral science and design, exploring how Van's innovative approaches have reshaped industries and consumer behaviors. Don't miss this insightful conversation filled with practical insights and thought-provoking perspectives. Tune in now!  https://www.linkedin.com/in/vanrais/  https://vanrais.com/   #BehavioralScience #Neuromarketing #ConsumerResearch #BrandTransformation #DesignThinking #BehavioralBranding #Podcast #HCDPodcast #Mindset #Innovation #BrandStrategy #ConsumerBehavior #BusinessTransformation #VanRais #MichelleNiedziela  Be sure to give us a 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.    HCD Research Website: https://www.hcdi.net/    MindSet Website Page: https://www.hcdi.net/mindset-series   Our Socials    YouTube - @HCDResearchInc.    LinkedIn - @HCDResearch    Twitter - @HCDNeuroscience @HCDResearchInc    Facebook - @HCDResearch    Instagram - @HCDResearch      MindSet is excited to have each and every one one of you join our curious conversations!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

In the midst of Super Bowl fever, when we are surrounded by marketing marvels, brand experts, and commercial showdowns, there's one luminary whose insights shine brighter than the halftime show fireworks: Emmanuel Probst! Emmanuel's background combines over 17 years of market research and Marketing Experience with strong academic achievements. At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey.   Join us for a shiny, insightful conversation, and let's transform the MRX industry one Friday at a time!

Looking at services companies today, one would notice that almost every leading name has gone through a major brand transformation. Although ridden with tension, panic, and a long list of challenges, it is one of the biggest steps to get through in order to get to the next level. Gabriel Cohen sits down with Capgemini's Francois-Xavier Reodo, who shares how they navigated through their own brand transformation and brought their name on a global scale. He explains how they handled their team's initial negative reactions, the major revamp of their brand identity, the struggles of the acquisition process, and working with different cultures. Francois-Xavier also talks about the importance of doing brand surveys, what baseline metrics they considered for their total rebrand, and the undeniable positive impact of putting customers first.Love the show? Subscribe, rate, review, and share! https://www.monigle.com/

Seika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business's ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. This episode consists of a real client case study, one performed for Seika Harp, an event harpist in Southern California who was/is trying to break into the luxury wedding market. Ali explores the brand that Seika Dong, the owner of Seika Harp, had established up to their point of contact, then gives specific, tangible steps to bring to life the brand Seika envisions for Seika Harp.These strategies include website copy and usability, social media strategy, email marketing pointers, and other marketing tactics that are specific to the wedding industry and will help Seika get in front of her ideal client.Brand Strategy Framework Course:https://photographyframeworkshop.com/products/brand-strategy-framework-courseAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

How can we build better brands? Dr. Emmanuel Probst has a few ideas. As the Global Lead of Brand Thought-Leadership at Ipsos, Emmanuel has spent his career learning what it takes to create successful brands – and it may not be as unique of a concept as you think. In this episode of Brand Story, we discuss how to repurpose ideas for today's consumer and unpack what it takes to assemble a brand featuring insights from Emmanuel's new book, Assemblage: The Art and Science of Brand Transformation.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/assembling-a-brand/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketingChapters:(00:00) Introduction - Emmanuel Probst, Reconciling Academia and Practitioners in Brand Building(03:01) Brand Assemblage - Cognac, Wine, and Building Brands(04:28) Building Brands the Way Birds Build Nests(07:43) 3 Dimensions of the Assemblage Method - Personal, Social, Cultural(11:35) Brands Change Over Time - James Bond vs. Blockbuster(17:40) Heroes, Anti-Heroes, Villains: Finding a Relatable Archetype(22:55) Imperfection Lets the Light In: Taylor Swift's Brand(25:24) Pharrell Williams Can't Read Music - His Talent is in Assemblage to Achieve a Vision(29:52) Success of Smaller Brands is More Compelling(34:44) Madison Avenue is Gone - Building Brands to Serve the Greater Good

Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again!Today I'm talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are. To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso. Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation." Tune in as we talk about how personal brands can make an impact: [00:00] Welcome Emmanual Probst![03:09] How do you define a brand?[06:52] How do you define culture?[08:22] At what point are you considered to have a personal brand?[11:20] Should you follow your gut or data when it comes to marketing your brand?[14:02] Is there a separation between the person inside the brand and they things that are selling?[17:51] How can you find the core message for your personal brand?[21:20] What roles do influencers play? [24:46] What marketing lessons can we learn from Picasso?Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chatSubscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of Brand Hacks on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest book, Assemblage which is about how to build brands that transform people and the world they live in. Emmanuel tells us about the power of brands to influence the future as consumer preference for authenticity, meaning and storytelling exposes performance marketing as tactical and a waste of money. Further reading:The Art and Science of Brand Transformation book here: https://rb.gy/qmq41 Emmanuel Probst on LinkedIn: https://www.linkedin.com/in/emmanuelprobst/

In today's episode I chat with Emmanuel Probst, Global Lead of Brand Thought-Leadership at Ipsos, a global market research company. We dive into all things market research and brand transformation. Emmanuel gives insights into the skills and empathies independent designers can offer clients that larger agencies can't, as well as ways to find unique inspiration outside of social media. There are so many incredible topics discussed in this episode and I can't wait for you to hear it!Guest Information:Guest Name: Emmanuel ProbstGuest Business Name: IpsosGuest Website: https://www.ipsos.com/en-usGuest LinkedIn: https://www.linkedin.com/in/emmanuelprobst/Links Mentioned:Purchase Assemblage: The Art & Science of Brand Transformation on AmazonAccess Ipsos's market research dataThis Season's Partner:The Shopify Code(x)Connect With Us:Our Free Facebook CommunityOur WebsiteOur Resources PagePodcast InstagramSupport us on PatreonOur podcast disclaimer can be found by visiting:www.betterbranddesigner.com/disclaimerTags:designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses how to hone your stories to create a transformative brand. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

In this episode of "The Elon Musk Podcast," we delve deep into the recent transformation of Twitter's branding under Elon Musk's leadership, and the significant legal reconsideration about Musk's contentious 2018 tweet at Tesla. Explore how the iconic bird logo's retirement signals a new era for Twitter, and understand the legal implications of the federal court's decision to reassess Musk's alleged violation of labor laws. Join us as we navigate the crossroads of technological innovation, corporate decision-making, and the intricate world of legal battles. Perfect for tech enthusiasts, legal scholars, and Elon Musk followers, this episode offers a comprehensive look at the challenges and changes shaping Musk's corporate landscape. Tune in for an informative journey.

The real diversity issue in American marketing is diversity of thought. Emmanuel and I continue the discussion in which you will learn why Dr. Squatch nailed it and MTV literally researched its way into oblivion. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation.He holds an MBA in Marketing from the University of Hull, United Kingdom and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

This is the first of two episodes in which I interview Emmanuel Probst about the continued problems in American marketing. We kick things off by discussing the illusion of control, the need to communicate transformative outcomes or risk being tuned out and other gems. Dr. Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles and a Wall Street Journal and USA Today best-selling author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation.He holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

IN CLEAR FOCUS: Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos, discusses his book, Assemblage: The Art and Science of Brand Transformation. Emmanuel explains why, to be successful, brands need to focus on three dimensions: shaping expectations, harnessing context, and demonstrating empathy. We also discuss contextual brand tracking and how understanding the occasions that drive the choice of one brand over another can be more beneficial than analyzing the competitive set.  

If someone tells you to close your eyes and picture a red wagon...what's the first thing that pops into your mind?  I bet it's probably the classic and iconic Radio Flyer red wagon. In this week's episode of Making It In The Toy Industry, I had the pleasure of sitting down with Robert Pasin, the Chief Wagon Officer of Radio Flyer.We dove into the origin story and transformation of the iconic toy company. From nostalgic red wagons to innovative new products, Robert shares the challenges, lessons, and successes that have shaped Radio Flyer into the beloved brand it is today. Radio Flyer has humble beginnings as a family business. In our chat, Robert recounts the story of his grandfather, Antonio Pasin, who immigrated to America and started the company in 1917. Robert even reveals the true inspiration behind the name “Radio Flyer” and what the brand might have been called if it was born in another time. We discuss a pivotal period when Radio Flyer faced an existential crisis. Robert shares the challenges they encountered and how they navigated through a changing market.  If you are working on a brand that is in need of a customer-focused refresh, this is an episode you won't want to miss. So grab your earbuds and listen in!EPISODE CLIFF NOTES:Discover the heartwarming origins of Radio Flyer and the story behind its iconic name, taking you on a nostalgic journey into the world of classic toys.How the company turned years of complacency into an era of innovation.Find out what Radio Flyer's loyal customers felt about the brand.How Radio Flyer unintentionally branded a color and material combination, and how that actually led to expanding their product line.The dangers of focusing more on functionality rather than connecting emotionally with your customers. Hear what it was like for Robert to transition into the role of CEOLearn how Radio Flyer's bold brand transformation reinvigorated its image and captured the hearts of new generations.Explore the power of emotional connection and the importance of consumer insights in driving product development, as Radio Flyer creates toys that resonate deeply with children and parents alike.Tune in to this episode and embark on an enlightening exploration of Radio Flyer's journey, finding inspiration in their resilience, passion for innovation, and commitment to creating toys that spark joy and imagination.TCA Self Study is now open for enrollment. Click the link below to learn more!https://www.toycreatorsacademy.com/selfstudy

I'm thrilled to welcome author and executive Emmanuel Probst on Uncorking a Story. Emmanuel's background combines over 16 years of market research and marketing experience with strong academic achievements. He joined me to discuss his career and latest book, Assemblage: The Art and Science of Brand Transformation. Key Topics 00:00:00 Introduction 00:02:29 The Fulfilling And Compelling World Of Market Research 00:05:21 Traditional Market Research Vs. Technology 00:09:07 The Evolving Role Of Brands And Branding. 00:15:07 The Increasing Risk Of Brand Backlash 00:18:24 Testing The Concept Of A Transgender Spokesperson In Marketing Campaigns 00:21:21 Transforming Brand And Market Research In The Digital Age  00:26:20 Recall And Transforming Consumer Attitudes Towards Products 00:32:57 Tacky Advertisements Don't Build Brand Equity 00:39:03 How To Purchase Assemblage: The Art And Science Of Brain Transformation Book Buy Assemblage: The Art and Science of Brand Transformation. Amazon:https://amzn.to/3HhTlfV Bookshop.org: https://bookshop.org/a/54587/9781646871254 Connect With Emmanuel Website: https://www.emmanuelprobst.com/ LinkedIn: https://www.linkedin.com/in/emmanuelprobst/   Connect with Mike Website: https://uncorkingastory.com/ Youtube: https://www.youtube.com/channel/UCSvS4fuG3L1JMZeOyHvfk_g Instagram: https://www.instagram.com/uncorkingastory/ TikTok: https://www.tiktok.com/@uncorkingastory Twitter: https://twitter.com/uncorkingastory Facebook: https://www.facebook.com/uncorkingastory LinkedIn: https://www.linkedin.com/company/uncorking-a-story/ If you like this episode, please share it with a friend. If you have not done so already, please rate and review Uncorking a Story on Apple Podcasts, or wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's episode of the SIMPLE brand podcast, I talk with Emmanuel Probst.Emmanuel's the Global Lead of Brand Thought-Leadership at Ipsos. He's an adjunct professor of Consumer Market Research at UCLA. And he's a Wall Street Journal and USA Today best-selling author of two brand strategy books including his latest -  Assemblage – The Art and Science of Brand Transformation.Just like a master blender uses the art of assemblage to know how to orchestrate, assemble and combine all the right elements to make a fine wine or cognac, a master brand strategist can do the same with their brand. But they have to be able to recognize and understand which elements to use and exactly how to combine them to craft meaningful, impactful brands.That's the art and science of creating a transformative brand.Some of the topics we discuss include:Not all brands need to demonstrate a purpose, but they do need to help their customers transformHow your brand can be empathetic, relatable, authentic, and genuineYour customers need to understand “the one thing” your brand can do for themWhat the history of James Bond can teach you about assembling and evolving a brandThere is nothing original. Most creations are remixes and recreations of existing elements Brands are now open-source and need to allow for co-creation with customersYour brand is not the hero of the customer story, but there are important roles it can playYour brand is what people say it is, not what you say it isWhat's driving a decrease in consumer trust of brands RESOURCES FROM THIS EPISODE:Emmanuel's siteEmmanuel's book - Assemblage: The Art and Science of Brand TransformationEmmanuel's book - Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for MeaningEmmanuel on LinkedIn

"Everybody in business is looking for some kind of edge. Social media is perceived to give us that edge. I constantly refresh the way I bring ideas to the fore." ~ JD GershbeinJD Gershbein pioneers the next frontier of LinkedIn for Leaders, Business Owners, Physicians, Advisors, and Content Creators in Brand Transformation - and Organizations Driving Culture Change. He has charm, a super-wonderful wife, and is funny (as all get out).Learn from one of the First Ever LinkedIn Consultants:What did we learn through the pandemic about our business and brandingWhat is it like to start an entrepreneurial business during a worldwide pandemicWhy it's time to call attention to the 'individual' in business and onlineHow do we deal with the bad advice given through social mediaWhat one word irks both JD and LisaHow should we deal with predatory sales behaviors onlineGershbein studied improvisation with the Second City improv group, has a TEDx Talk, has taken acting classes, and is always up for trying new things. How can this help your online presence, business, and life overall? Tune in for pure inspiration. Subscribe to Stranger Connections, and leave a lovely review while you're there - to help the show to be seen. You're swell, and we are glad you're here. Find JD - on LinkedIn of course! Check out his "LinkedIn Style Guide" and stay tuned for his fresh podcast to be released soon!

The art and science of creating transformative brands with guest Emmanuel Probst, author of Brand Hacks and Assemblage – The Art and Science of Brand Transformation, is the topic of this episode of the Integrate & Ignite Marketing Podcast. Tune in as Emmanuel shares with host Lori Jones the concept of assemblage and how building loyalty begins by getting your customers involved in the creative process and making them the hero.

Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst About the Book: Brands can no longer force-feed us a plethora of products we don't need. To succeed, brands must transform us and the world we live in. Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components. Assemblage will show you Why perception is the truth and how to shape people's perceptions Why we relate to antiheroes, villains, and saviors How brands can reassure consumers about their past, present, and future How to leverage data and insights to deliver a personalized, human-centric consumer experience How brands can make a positive impact on people, society, and the economy Assemblage is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. About the Author: Emmanuel Probst is the Global Lead, Brand Thought Leadership at Ipsos, an adjunct professor at the University of California at Los Angeles, and the author of the Wall Street Journal and USA Today bestseller, Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning.  At Ipsos, Emmanuel supports numerous Fortune 500 companies by providing them with a full understanding of their customer's journey. His clients span a wide range of industries, including technology, consumer package goods, retail, financial services, and advertising agencies.  Emmanuel also teaches consumer market research at UCLA and writes about consumer psychology for numerous publications.  He earned an MBA in marketing and a doctorate in consumer psychology. And, interesting fact – he's originally from France! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/assemblage-emmanuel-probst

Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos, adjunct professor at the University of California at Los Angeles, and the author of Wall Street Journal and USA Today bestseller Brand Hacks. He supports numerous Fortune 100 companies by providing them with a full understanding of their customer's journey. Emmanuel holds an MBA in Marketing from the University of Hull, United Kingdom, and a Doctorate in Consumer Psychology from the University of Nottingham Trent, United Kingdom. His latest book is Assemblage: The Art and Science of Brand Transformation. Episode Highlights Technology and COVID have changed a lot about consumer behavior but … “You also have to look at what hasn't changed,” Emmanuel began. “We as humans crave in-person and interpersonal interactions.” “Stop trying to compete with Amazon,” Emmanuel cautioned. “People keep saying retail is dead. Retail is growing faster than e-commerce. But it has to be either very high touch or very unique.” Furthermore, brands have to make a positive impact in the world and in the lives of consumers today. Where do you start with this? “Don't try to be everything to everyone,” Emmanuel said. “An airport saying it wants to be carbon neutral isn't a realistic goal. But Dove can celebrate real beauty.” That's why brand building is both an art and a science. So, how is branding like wine-making? The title for Emmanuel's new book Assemblage comes from his belief that this art and science has more in common with makers of spirits like wine and bourbon (now he has my attention!). “The master blender combines samples from a variety of grapes and methods.” Are there examples of brands doing this? “Liquid Death has changed the conversation around water,” said Emmanuel, adding that much of the brand's innovation came as the result of relatively cheap but incredibly innovative creative. Liquid Death comes up a lot on the On Brand podcast. It was referenced recently by Rebecca Coleman and as far back as David Brickley. What brand has made Emmanuel smile recently? “I have two!” Emmanuel shared, again leading with Liquid Death for “murdering your thirst.” He also pointed us to B2B copywriter George Tennenbaum for his engaging presence on LinkedIn. To learn more, connect with Emmanuel on LinkedIn and find his new book Assemblage on Amazon, Barnes and Noble, or wherever you like to shop. Want more Emmanuel Probst On Brand? Check out his previous appearances on marketing in the midst of the pandemic and creating brands for tomorrow's consumers. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you're hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you'd like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

To succeed, brands can't just go around selling products anymore. Brands have to create transformative experiences and positively impact people's lives and the world as a whole. Join Little Bird Momma and CEO, Priscilla McKinney and the Global Lead: Brand Thought-Leadership at Ipsos, Emmanuel Probst, as they discuss Emmanuel's new book, Assemblage: The Art and Science of Brand Transformation and how brands can transform today to be truly successful. So just what is assemblage? Emmanuel draws a delicious metaphor between the process distillers go through to create a perfect cognac by choosing wisely from a wide range of barrels, grains and other alcohols to combine and mix the blend until arriving at the perfect product, to what marketers and brand managers need to do — collect a wide range of personal, social, and cultural attributes that to bring to the brand, the product and the perception of the product. Consumers are overwhelmed with products and overwhelmed with brands. Brands are waking up to the possibility of co-creating a new future with consumers. Emmanuel provides a handful of thought-provoking examples and walks us through how brands are dynamic and need to adapt over time. Step one in transforming your brand? Close your laptop. Tune in and soak up Emmanuel's knowledge and guidance on where to start, how to transform, and what to keep in mind along the way. This podcast pairs well with a fine cognac.  Links to Emmanuel's books: Assemblage: The Art and Science of Brand Transformation Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning Shoutout to our sponsor: Fieldwork!