Website designer and branding specialist, Anna (of byRosanna Design), shares tips, actionable advice and useful tools to inspire creative freelancers to take the leap or to kickstart their existing small business. Podcast topics include marketing, product
It's launch day for The Organised Business Blueprint course! Here's everything you need to know about what's inside the course, what you'll learn, who it's for, PLUS some awesome bonuses included too. So if you're wondering whether this is the right course for you - this episode will give you a sneak peek.LINKS MENTIONED:The Organised Business Blueprint course (join today!): https://www.byrosanna.co.uk/organised-business-blueprintThe Streamlined Content System course + course bundle:https://www.byrosanna.co.uk/streamlined-content-system
It's easy for solo business owners to find themselves in ‘hustle mode', trying to get more work & clients, only to find themselves overworked and on the edge of burnout.In this episode I wanted to share my story with this, and how I ended up regaining my motivation back in 2018, and designing a freedom-based business from there.LINKS MENTIONED:The Organised Business Blueprint course (learn more + waitlist sign up): https://www.byrosanna.co.uk/organised-business-blueprint
Have you been using ChatGPT much in your business yet? I am LOVING using AI technology as a helpful tool for lots of things in my business, so I thought I'd share what this looks like, PLUS some fun and unique ways I've been using it in every day life too.LINKS MENTIONED:How to use ChatGPT in your content marketing (+ an introduction to ChatGPT): https://www.byrosanna.co.uk/blog/chatgpt-content-marketingThe Streamlined Content System course + course bundle (includes whole modules on AI and a ChatGPT prompt bank!): https://www.byrosanna.co.uk/streamlined-content-system‘Design Your Simple Content Funnel' FREE masterclass:https://www.byrosanna.co.uk/content-masterclass
It's normal to experience ‘Content Cringe', either from your own content marketing, or someone else's. But does it actually matter? What does your cringing feeling actually mean? And what can we do to make sure our content doesn't cringe us out? This is what I'm sharing in today's episode.LINKS MENTIONED:‘Cringe Mountain' content on TikTok: https://www.tiktok.com/@erica_mallett/video/7214804177522871570The ‘Cringe Mountain' email newsletter: https://cringemountain.beehiiv.com/subscribeGetting clear on your ideal customers and target audience: https://www.byrosanna.co.uk/blog/target-customer-cvWatch my FREE ‘Design Your Simple Content Funnel' masterclass: https://www.byrosanna.co.uk/content-masterclassThe Power of Storytelling in Content Marketing: https://www.byrosanna.co.uk/blog/storytelling-content-marketingLearn how to plan & create intentional content in less time with The Streamlined Content System course and course bundle: https://www.byrosanna.co.uk/streamlined-content-systemView all my online marketing courses: https://www.byrosanna.co.uk/marketing-courses
If you run a business with an online presence, you've probably noticed just how many software and app subscriptions you need just to be online - such as website hosting, email marketing, course hosting platforms and more. But is it best to opt for different separate tools, or go for an ‘all in one' style platform that does ALL things in one place? I'm discussing in the week's episode!LINKS MENTIONED:Why I love & use Flodesk: https://www.byrosanna.co.uk/flodeskSave 50% off your first year of Flodesk with my sign up link*: https://flodesk.com/c/00G2QHSquarespace website hosting platform*: http://squarespace.syuh.net/rj713Squarespace Email Campaigns tool*: http://squarespace.syuh.net/rj713‘Design Your Simple Content Funnel' FREE masterclass:https://www.byrosanna.co.uk/content-masterclassTeachable course hosting platform*: http://teachable.sjv.io/a1L67q*indicates an affiliate link
Showing up consistently on your content marketing platforms is something that most of us find challenging. It takes TIME, and as business owners with clients to attend to and products to create, it can become draining if we don't have the right systems in place.In this episode I'm sharing the 3 things that inconsistency in content marketing comes down to, and what's needed to fix this.LINKS MENTIONED:Lemon Cake game for Nintendo Switch*! (random thing I've been loving this week): https://amzn.to/3EAGXGtThe Compound Effect book by Darren Hardy*https://amzn.to/3YWNg01‘Design Your Simple Content Funnel' FREE masterclass:https://www.byrosanna.co.uk/content-masterclassThe Streamlined Content System course + course bundle: https://www.byrosanna.co.uk/marketing-courses*indicates an affiliate link
Freedom-based lifestyle businesses don't happen by accident, they happen by DESIGN.In this episodes I'm breaking down how we can use website design principles to help us to DESIGN our online businesses in a way that prioritises freedom. PLUS revealing the new word/term I'm using to describe what I do…LINKS MENTIONED:Vix Meldrew's Mastermind group:https://www.vixmeldrew.com/mastermindOlivia Bossert (fashion photographer): https://www.oliviabossert.com/Chloe Slade (Money Mindset coach) from Vibe & Flow: https://www.instagram.com/vibe_and_flow/?hl=en-gbRomain Escoffier (private dining): https://www.instagram.com/romainescoffier.privatedining/?hl=en-gbMy Squarespace website design services:https://www.byrosanna.co.uk/website-designBoard of Innovation Business Design definition: https://www.boardofinnovation.com/what-is-business-design/Diary of a Business Designer podcast definition: https://diaryofabusinessdesigner.com/episodes/what-is-a-business-designer/The Streamlined Content System course + course bundle: https://www.byrosanna.co.uk/marketing-coursesThe Organised Business Blueprint program waitlist: https://www.byrosanna.co.uk/organised-business-blueprintBusiness Design Sessions: https://www.byrosanna.co.uk/business-design
Over the last few months while planning our wedding, I've been on a LOT of wedding supplier websites, and it's surprised me how many simple mistakes I'm seeing which has put me off as a customer! So I wanted to share some easy quick fixes and things to check to make sure you're not losing clients from your website too.LINKS MENTIONED:My Squarespace website design services:https://www.byrosanna.co.uk/website-designShould you put your prices on your website? (blog post):https://www.byrosanna.co.uk/blog/should-you-display-your-service-pricesFree website image compressor (make your images load faster!):https://tinypng.com/Free broken link checker:https://ahrefs.com/broken-link-checker
Some people find it fun & exciting to play around with a new social media platform, but if you're someone who is feeling stress, FOMO and a sense of obligation to jump on Threads, have a listen to this episode first!We cover:What is Threads?What the vibe is on there right nowWhy you don't need to stress about itSuggestions for what to do instead+ What I think Threads means for content in generalLINKS MENTIONED:‘Letters from a Lifestyle Biz' weekly email newsletter: https://www.learn.byrosanna.co.uk/newsletter‘Elevate with Ease' Q3 1:1 Business Mentorship (learn more and apply here): https://www.learn.byrosanna.co.uk/mentoringOlivia Bossert Photography: https://www.oliviabossert.com/Prefer to read? Check this out as a blog post: https://www.byrosanna.co.uk/blog/lifestyle-business
In this episode I'm sharing what having a ‘lifestyle' or ‘freedom based business' means and what it can look like (and how different it can be for different people and different industries!), along with how to start prioritising this with your own business.We cover:What is a lifestyle businessMyths & assumptions about lifestyle businessesBenefits of a lifestyle business & what it can look likeHow to prioritise a lifestyle businessLINKS MENTIONED:‘Letters from a Lifestyle Biz' weekly email newsletter: https://www.learn.byrosanna.co.uk/newsletter‘Elevate with Ease' Q3 1:1 Business Mentorship (learn more and apply here): https://www.learn.byrosanna.co.uk/mentoringOlivia Bossert Photography: https://www.oliviabossert.com/Prefer to read? Check this out as a blog post: https://www.byrosanna.co.uk/blog/lifestyle-business
Looking for additional income streams to add to your business? Affiliate marketing can be a fantastic form of 'passive' income, and in today's episode I'm joined by nutritionist & business strategist, Alex Okell, about:How Alex pivoted from 1:1 nutritionist to a business with multiple ‘passive' income streams (primarily affiliate marketing!)What is affiliate marketing and who can become an affiliate?How to choose the right company to affiliate for and pitfalls to avoidAlex's current content and blogging strategy to help her generate income through affiliate marketingLINKS MENTIONED:Sign up for Alex's FREE ‘Aligned Affiliates' masterclass: https://alex-okell.mykajabi.com/a/2147568319/nFcJSDuz‘The Anatomy of a High Converting Affiliate Blog Post' paid masterclass by Alex: https://alex-okell.mykajabi.com/a/2147567757/nFcJSDuzDiscover more about Alex and her brands here: https://alexokell.com/*Please note the links above are affiliate links! Very meta of me…
Optimise your website so that you can make the most of new traffic coming from your social media platforms and content marketing!There's no point putting all of that time & effort into your content if your audience is turned off when they get to your website. So I'm sharing my best tips for getting your website prepped and optimised!LINKS MENTIONED:The Streamlined Content System course/course bundle (join before 1st June to save £60!): http://thestreamlinedcontentsystem.com/Everything you need to know about what's inside The Streamlined Content System (podcast episode): https://www.byrosanna.co.uk/podcast/inside-streamlined-content-system
Content creation can feel easy (and fun!), but if your process is a mess, or your strategy hasn't been revisited in a while, that's going to make it feel difficult.In this episode I'm sharing my best tips for cutting the fluff and getting more focused with your marketing again!LINKS MENTIONED:The Streamlined Content System course/course bundle (join before 1st June to save £60!): http://thestreamlinedcontentsystem.com/Last week's episode talking you through everything you need to know about what's inside The Streamlined Content System: https://www.byrosanna.co.uk/podcast/inside-streamlined-content-systemMy YouTube channel: https://www.byrosanna.co.uk/youtube
This week I'm launching my new course - The Streamlined Content System!
In this episode, I'm share 7 tips for making sure your content marketing is focusing on conversions (actually turning your audience into paying customers).Because yes, we of course want our content to be helpful and inspirational to our audience so that they can connect with our brand more and engage with us, BUT we also need our content marketing to encourage that audience to eventually ‘convert' (ie. become customers) to make it all worth it!Links & resourcesJoin my email list for this month's focus on content marketing tips & insights!https://www.learn.byrosanna.co.uk/newsletterLearn how to STREAMLINE, AUTOMATE & REPURPOSE your content marketing in my new course - The Streamlined Content System. Join the waitlist here:https://www.learn.byrosanna.co.uk/streamlined-content-systemSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questions
Join me for my Q2 reset routine in my business, as it's time to do some reflection over the past 3 months of 2023, and set goals & intentions for the next quarter!Links & resourcesDownload my FREE 90 Day Planner workbook:https://www.byrosanna.co.uk/blog/90-day-plan-businessThe Expansive AF Minimind with Vix Meldrewhttps://www.vixmeldrew.com/expansiveaf-course-coaching-programMy recent course ‘The Pinterest Traffic Playbook':https://www.learn.byrosanna.co.uk/pinterest-traffic-playbookSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questions
I'm chatting with Online Learning Expert + Offer Launch Strategist, Vix Meldrew all about how content marketing and the online course world has changed over the last couple of years.We discuss what's changed and how as business owners we can stay ahead and stand out.Links & resourcesSign up to Vix's ‘Launch Letters' email list:https://www.vixmeldrew.com/emailsLearn more about Vix Meldrew & how to work with her:https://www.vixmeldrew.com/Check out Vix's Instagram for valuable insights:https://www.instagram.com/vixmeldrew/My recent course ‘The Pinterest Traffic Playbook':https://www.learn.byrosanna.co.uk/pinterest-traffic-playbookSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questions
In this episode I'm talking about ‘identity' and how the language we use can affect our confidence (and our customers' confidence!) when we describe ourselves as business owners.Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsMessage me on Instagramhttps://www.instagram.com/by.rosanna/?hl=enVix's Minimindhttps://www.vixmeldrew.com/work-with-me
I'm sharing the top 3 ways I get 1000s of visitors to my website and seeing my content every month (that doesn't involve paid ads or posting to Instagram!).Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsMore SEO tips for Squarespace website: https://www.byrosanna.co.uk/blog/seo-squarespace-optimise-websiteIs blogging worth it (podcast episode): https://www.byrosanna.co.uk/podcast/blogging-worth-itThe Pinterest Traffic Playbook (save £20 on my new online course if you join before 14th March!) https://www.learn.byrosanna.co.uk/pinterest-traffic-playbook
Insights into the new direction of byRosanna, PLUS I'm celebrating my 100th podcast episode! I'll be sharing my journey with The Freelance Fix and some podcasting lessons along the way. Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsMy new website: https://www.learn.byrosanna.co.uk/My new website design focused Instagram page: https://www.instagram.com/byrosanna.design/?hl=enVix Meldrew (she runs the ‘Expansive AF Minimind' I'm part of): https://www.vixmeldrew.com/‘How to Make Money from Your Email List (FREE MASTERCLASS)'https://www.byrosanna.co.uk/email-list-convert-sign-up
You can use ChatGPT's AI to generate blog posts, Instagram prompts, website meta descriptions, and tonnes of written content at the click of a button. But how does it work and can it really do all of the content creation work for us effectively?In this episode I'm going to cover:What is ChatGPT?What can ChatGPT do?How to use itLimitations & considerationsHow to use it WISELY+ How ChatGPT will affect the future of content creation!Try it for free here: https://chat.openai.com/Watch this as a video on YouTube to see me using this in action: https://youtu.be/mjQVQstIpQcLinks & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questions‘How to Make Money from Your Email List (FREE MASTERCLASS)'https://www.byrosanna.co.uk/email-list-convert-sign-up
I'm sharing my content strategy for marketing my business across social media (such as TikTok, Instagram and Pinterest), plus YouTube, podcast episodes, blogging.We'll go through each content platform and my goals for each, plus what kind of content I plan to create and how often I'll post. Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsMy YouTube channel: https://www.byrosanna.co.uk/youtube‘How to Make Money from Your Email List (FREE MASTERCLASS)'https://www.byrosanna.co.uk/email-list-convert-sign-up‘Create Your 30 Content Calendar & Content Ideas' (FREE MASTERCLASS)https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up
In this episode you'll follow me as I go through my highlights & lessons learned in my business for 2022, as well as a breakdown of my goals and what I spent money on in 2022. Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsDownload my FREE Annual Goal Planner workbook: https://www.byrosanna.co.uk/blog/goal-planner-workbook Profit First book: https://amzn.to/3ib9GKf **indicates an affiliate link
Over the last year I've consistently seen open rates of 45-50% on my emails to my list of over 6000 subscribers, which as industry averages go is pretty high! There are lots of factors at play here but I believe my subject lines have helped me out, so I wanted to share some tips and a few of my best performing ones in this episode. I'm also discussing the fact I've been LOSING followers on Instagram recently (and why I'm okay with it!). Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsGet 50% off your first year of Flodesk (email marketing software) with my link: https://flodesk.com/c/00G2QHLearn more about Flodesk and why I recommend it: https://www.byrosanna.co.uk/flodesk Join my ‘Email Marketing with Flodesk' online course to learn how to grow and nurture an email list: https://byrosanna.teachable.com/p/flodesk-email-marketing *indicates an affiliate link
I'm sharing 5 common money mistakes that either I've made myself or I see other small business owners making. I'm definitely NOT a financial advisor, but I hope these tips & 'warnings' can help if you've been avoiding all things 'financial' in your biz. Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questions‘You're Not Broke, You're Pre-Rich' book*: https://amzn.to/3F2SbTUNEST pension (UK): https://www.nestpensions.org.uk/schemeweb/nest/my-nest-pension/joining-nest/joining-as-self-employed.htmlLifetime ISA (LISA - UK): https://www.gov.uk/lifetime-isaHow to monetise your email list FREE masterclass: https://www.byrosanna.co.uk/email-list-convert-sign-upBusiness insurance info: https://www.moneysupermarket.com/business-insurance/Quickbooks (bookkeeping software): https://quickbooks.intuit.com/uk/‘Profit First' book*: https://amzn.to/3FsajI9*indicates an affiliate link
When creating free content such as blog posts, YouTube videos, podcast episodes or social content, it can be hard to work out whether you're giving away 'too much', or too little. In this episode I'm sharing some considerations and tips to help with deciding what should go where!Links & resourcesSubmit a question to the podcast!https://www.byrosanna.co.uk/podcast-questionsRead the blog post & see the funnel diagram:https://www.byrosanna.co.uk/blog/free-paid-contentWatch my FREE content planning masterclass:https://www.byrosanna.co.uk/contentplanHow to deliver opt-in freebies to your audiencehttps://www.byrosanna.co.uk/blog/deliver-freebies-resourcesIs blogging still worth it?https://www.byrosanna.co.uk/podcast/blogging-worth-it
Learn more about the Organised Business Blueprint course. A live 4 week course to help you create a streamlined business system and focused mindset. I'll be sharing what we'll cover in the course, what you get in terms of curriculum and live sessions, why I created it, who it's for and some FAQs as well.
In this episode I'm shared my quarterly goal setting process & what makes a useful 'goal', plus talking about some typical client 'red flags' for service-based businesses. What do they actually mean under the surface? When should we and shouldn't we listen to these?LINKS MENTIONED / RESOURCES:
It's tough when you see other businesses around you growing quickly or seeming like they're 'go go go' all the time, but is it actually possible to find and maintain that kind of energy?LINKS MENTIONED / RESOURCES:
Building a connection with potential clients is crucial on our websites and in our marketing, but is it possible without showing your face on camera? In this week's episode I'm discussing this topic, plus what to do when imposter syndrome rears its head.
Is it possible to plan your content TOO far ahead? In this week's episode I'm discussing the types of content that can and can't be planned too far in advance, plus what to do if you're taking a holiday as a business owner.
If you've ever wondered how to do 'hashtag research' for your Instagram posts, I'm sharing my tips and tools to use these strategically. I've also been asked how to know when is the right time to rebrand in your business, so we'll get into this in this week's episode as well!
If you've ever wondered whether Squarespace websites perform well in search engines in comparison to other website platforms, this episode is for you! I also discuss about how often to post on social media too. LINKS MENTIONED / RESOURCES:Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questionsBlogging with Purpose online course (this has lots of tips for blogging for SEO!)https://www.byrosanna.co.uk/shop/p/blogging-with-purposeView all the on-site SEO tools & settings Squarespace offers:https://www.squarespace.com/marketing/seoGet in touch with me to design your Squarespace site! https://www.byrosanna.co.uk/contactHow to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-upInstagram Stories Success online course: https://www.byrosanna.co.uk/shop/p/instagram-stories-successGrow With Pinterest online course:https://www.byrosanna.co.uk/shop/p/grow-with-pinterest
The way people consume blogs has totally changed in recent years, so as a small business with limited marketing resources, you may be wondering whether it's still worth the time and effort to write regular blog content. I'll be talking about this in today's episode, plus sharing some of my favourite business books!LINKS MENTIONED / RESOURCES:Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questionsBlogging with Purpose online course:https://www.byrosanna.co.uk/shop/p/blogging-with-purposeHow to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-up(Books) Deep Work by Cal Newport*https://amzn.to/3oZxoJ3(Books) Superfans by Pat Flynn*https://amzn.to/3JABvF4(Books) Tribes by Seth Godin*https://amzn.to/3JBs8Vz(Books) Mindset by Carol Dweck*https://amzn.to/3Q2UxWR(Books) Chillpreneur by Denise Duffield-Thomas*https://amzn.to/3bAaipr(Books) Profit First by Mike Michalowicz*https://amzn.to/3vJ7qgP(Books) You're Not Broke, You're Pre-Rich by Emilie Bellet*:https://amzn.to/3BHNDC7*Indicates an affiliate link
Are you considering starting a TikTok for your business or wondering whether it will be worth it? I'm chatting through some considerations in today's episode, plus answer your questions around ideal customers (and whether it's okay to have more than one!). LINKS MENTIONED / RESOURCES:Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questionsIntentional Instagram Reels online course:https://www.byrosanna.co.uk/shop/p/intentional-instagram-reelsSnapTik (download TikToks without the watermark):https://snaptik.app/enHow to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-upIdeal customer free resources: https://www.byrosanna.co.uk/blog/target-customer-cvUnderstanding Your Ideal customer masterclass & workbook:https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclassShould you split your business up? (podcast episode):https://www.byrosanna.co.uk/podcast/split-business-personal
Running an email list takes effort, you want to make sure people are actually opening the newsletters you send! I'm sharing my tips to improve your email open rate in this episode, plus also some suggestions for what to do if business is slow right now.LINKS MENTIONED / RESOURCES:Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questionsHow to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-upAll about Flodesk (my fave email marketing software): https://www.byrosanna.co.uk/flodesk Cleansing your email list: https://www.byrosanna.co.uk/blog/why-i-deleted-1000-email-subscribers-last-weekCreate a Target Customer CV:https://www.byrosanna.co.uk/blog/target-customer-cvBrand Audit free workbook:https://www.byrosanna.co.uk/blog/when-to-rebrand-brand-audit-workbookWebsite Audit free workbook:https://www.byrosanna.co.uk/blog/website-audit-worksheetFree Marketing Plan template:https://www.byrosanna.co.uk/free-marketing-plan-templateCreate a 30 day content plan (free video training)https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up
I'm answering your questions about how to go about finding your first clients as a new designer, and also some tips for pricing your services and how to know if you're charging too much or too little. LINKS MENTIONED / RESOURCES:Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questionsGrow With Pinterest online course: https://byrosanna.teachable.com/p/pinterest-marketing-ecourseHow to Make Money with Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-upHow to Price Your Services masterclass: https://www.byrosanna.co.uk/shop/p/price-services-business
This is my first episode in this new format where I'll be answering questions & helping with struggles that you guys have submitted to me about your business!In this week's episode, I'm answering your questions about setting boundaries around work and using referrals in your service business, plus how to adapt to the recent changes in Instagram and what to focus on for your business.LINKS MENTIONED / RESOURCES:Submit a question to the podcast: https://www.byrosanna.co.uk/podcast-questionsHow to Make Money from Your Email List (FREE masterclass): https://www.byrosanna.co.uk/email-list-convert-sign-upUnderstanding Your Ideal customer masterclass: https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclassEmail Marketing with Flodesk online course: https://byrosanna.teachable.com/p/flodesk-email-marketing
If you're struggling to get your website visitors to fill out your contact form, or you're not getting as many product sales as you'd like, there are plenty of reasons why this could be happening. I'm sharing 15 of the top reasons, and how to improve your 'conversion rate'.LINKS MENTIONED / RESOURCES:How to set up Google Analytics on your website: https://www.byrosanna.co.uk/blog/set-up-google-analyticsHow to set up ‘conversion tracking' in Google Analytics: https://www.ruleranalytics.com/blog/analytics/google-analytics-conversion-tracking/What is ‘bounce rate' and how to reduce it: https://www.byrosanna.co.uk/blog/reduce-bounce-rateCreate a Target Customer CV (free template): https://www.byrosanna.co.uk/blog/target-customer-cvUnderstanding Your Ideal Customer masterclass: https://www.byrosanna.co.uk/shop/p/ideal-customer-masterclassFree Marketing Plan template: https://www.byrosanna.co.uk/free-marketing-plan-templateCreate a 30 day content plan (free masterclass): https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-upOnline courses for marketing your business: https://www.byrosanna.co.uk/shopWhere to find + how to add images to your website: https://www.byrosanna.co.uk/blog/format-website-imagesHow to set up Facebook Messenger live chat on your website: https://www.youtube.com/watch?v=iaS413ClzW8
Instagram is constantly changing at the moment, so I thought I'd share my tips and things to avoid when it comes to marketing your business on the platform.LINKS MENTIONED / RESOURCES:Intentional Instagram Reels: https://byrosanna.teachable.com/p/intentional-instagram-reelsFree Instagram for Business online course: https://www.byrosanna.co.uk/free-instagram-course-online-training
If you've been considering switching up your website design, this episode covers some of the considerations & questions you may want to ask before jumping in for a full redesign. Or if you've been putting it off for ages, this could be the sign you need to changing things.Download my free website audit checklist here: https://www.byrosanna.co.uk/blog/website-audit-worksheetLinks mentioned / resources:My website design services: https://www.byrosanna.co.uk/website-designFree website audit checklist: https://www.byrosanna.co.uk/blog/website-audit-worksheet
I read a total of 28 books in 2021 on topics ranging from online marketing, water therapy, and real-life survival stories. I thought I'd share some of my takeaways from these books as I think this is a great exercise to do to reflect over the information we absorb when we read.Links mentioned / resources:Dotcom Secrets book: https://amzn.to/3hNd9e7Wabi Sabi book: https://amzn.to/3Kq52jPBlue Mind book: https://amzn.to/3vPPdyV438 Days book: https://amzn.to/372PXq4Jungle book: https://amzn.to/35XSSQoThe Long Walk book: https://amzn.to/3hPqz9GNaked & Marooned book: https://amzn.to/3Cs5P1eThe 33 book: https://amzn.to/3CwW7dN*Links above are affiliate links
It's hard to know what to say about what's going on in the world at the moment, but in this episode I've shared some actionable tips and things we can do right now in our businesses about the crisis in Ukraine. I also go on to talk about what else we can do on an ongoing, more genera basis as business owners to ‘do more good' in the world and improve the social/ethical responsibility of our businesses.Links mentioned / resources:Vix Meldrew's Instagram post about how to navigate this crisis on social media: https://www.instagram.com/p/Cafd13RNp1E/One6Creative's Instagram Reel about supporting Ukrainian Etsy creators: https://www.instagram.com/reel/CafjMpuJsHc/Squarewebsites (Ukraine-based Squarespace plugins company): https://www.squarewebsites.org/Applet Studio (Ukraine-based Squarespace templates and plugins company): https://www.applet.studio/‘Ukraine at War' instructions & links to help and support: https://quip.com/SxBaALA94uQfBritish Red Cross: https://www.redcross.org.uk/Big Wild Thought (animal charity focused clothing brand): https://www.bigwildthought.co.uk/Ecologi (tree-planting monthly subscription): https://ecologi.com/OneTreePlanted (tree-planting business): https://onetreeplanted.org/pages/business-partners-signupNEST Ethical Pension Fund: https://www.nestpensions.org.uk/schemeweb/nest/investing-your-pension/fund-choices/ethical-fund.html
Instagram have been busy releasing a tonne of new features and updates over the last few months in 2021, so I thought I'd chat through some of these and why they're relevant to us as business owners.From more collaboration features, to video and feed updates, I hope you find this episode useful, and that you also have a lovely Christmas and New Year :)Links mentioned / resources:Instagram's NEW Hashtag Strategy YouTube video: https://youtu.be/EPkQOAif6fgFREE Instagram for Business online course: https://www.byrosanna.co.uk/free-instagram-course-online-trainingInstagram Stories Success (online course): https://byrosanna.teachable.com/p/instagram-stories-success/Intentional Instagram Reels (online course): https://byrosanna.teachable.com/p/intentional-instagram-reelsMy new course - The Organised Business Blueprint (on sale January 3rd): https://byrosanna.teachable.com/p/organised-business-blueprint
I can't believe it's been 7 years since I started my business! In this episode I'm sharing some of the lessons I've learned along the way, in particular when it comes to overcoming burnout and overwhelm, and how to stay motivated.Links mentioned / resources:Free ‘Annual Goal Planner' workbook: https://www.byrosanna.co.uk/blog/goal-planner-workbookBuy now and save £126 on the Organised Business Blueprint! Presale link: https://byrosanna.teachable.com/p/organised-business-blueprint
Have you ever spent hours emailing back & forth and having phone calls with clients, only to have them ghost you, or never end up booking with you?It can be so frustrating and waste of precious time for both parties involved, but there are some practical things you can do to avoid this! In this episode I'm sharing my ways to increase your ‘client conversions' and ensure no one is wasting their time.Links mentioned / resources:Free Target Client Template/Worksheet: https://www.byrosanna.co.uk/blog/target-customer-cvCalendly (calendar booking software): https://calendly.com/Buy now and save £126 on the Organised Business Blueprint! Presale link: https://byrosanna.teachable.com/p/organised-business-blueprint*indicates an affiliate link
If you truly want to be more productive and effective with your time, a good night's sleep is imperative, as sleep has a huge impact on your brain functions!But it's easier said than done, especially for business owners who find it hard to shut down at the end of the day. In this episode I'm sharing my tips for creating an evening routine that can help you to feel more relaxed, and sleep tips for a better quality night.Links mentioned / resources:Buy now and save £126 on the Organised Business Blueprint! Presale link: https://byrosanna.teachable.com/
The world of project management tools is a bit of a minefield. There are so many different softwares offering a range of different features to help us organise our businesses, so how on earth do we decide which one to use?In this episode I'm talking through some key considerations to think about before you get set up on a new project management tool, and what to look out for when choosing.Links mentioned / resources:Trello: https://trello.com/en-GB/pricingAsana: https://asana.com/pricingClickup: https://clickup.com/pricingNotion: https://www.notion.so/pricingDubsado*: https://www.dubsado.com/?c=byrosanna'Streamlining Your Business with Dubsado' podcast episode: https://www.byrosanna.co.uk/podcast/dubsado-the-streamlined-companyBuy now and save £126 on the Organised Business Blueprint! Presale link: https://byrosanna.teachable.com/p/organised-business-blueprint‘How I stay on track with project management tools' podcast episode: https://www.byrosanna.co.uk/podcast/project-management-tools*indicates an affiliate link
A question I regularly get asked is 'is blogging dead?' and while your strategy behind writing blogs should definitely change nowadays, I still think it's a hugely valuable tool for growing your business. In this episode, I share exactly why, and considerations to make before writing your blog posts for your business.Links mentioned / resources:- Come chat to me on Instagram about my podcast direction! https://www.instagram.com/by.rosanna/?hl=en- My YouTube channel: https://www.youtube.com/c/AnnaClark42/videos- Should my business have a blog? (Blog post and YouTube video): https://www.byrosanna.co.uk/blog/should-my-business-have-a-blog- How to get started with affiliate marketing (YouTube video): https://www.youtube.com/watch?v=9i5DILxiGSE- Blogging With Purpose online course (£40): https://byrosanna.teachable.com/p/blogging-with-purpose
I used to be a 'jack of all trades', but as soon as I streamlined what services I offer and stopped saying 'yes' to doing whatever extra services my clients said they wanted, my business shifted and I started to grow. In this episode I talk through why it could be beneficial to cut down on your offerings in your business, and HOW to do it gracefully too!Useful Links:-My Squarespace website design services: https://www.byrosanna.co.uk/website-design-My Brand Design service: https://www.byrosanna.co.uk/brand-design-The Create Your Cohesive Content Plan Masterclass: https://www.byrosanna.co.uk/cohesive-content-plan-training-sign-up
I'm joined by Laura Fellows from The Streamlined Company who is a specialist in Dubsado set up for service-based businesses. If you didn't know, Dubsado is an all-in-one client management and business automation system, that can help you to create a smooth client experience that saved you hours of time!Links mentioned and useful resources:Dubsado: https://www.dubsado.com/?c=byrosanna*LastPass (password manager app): https://www.lastpass.com/Toby (chrome extension): https://chrome.google.com/webstore/detail/toby-for-chromeMore about Laura:Laura is a Client Experience Strategist and Dubsado Pro at The Streamlined Company. She offers VIP days where she helps her clients get set up on Dubsado with a streamlined client process, as well as sells Dubsado templates and other products in her online shop. Check out her website at: https://www.thestreamlinedcompany.co.uk/*indicates affiliate link