Podcast appearances and mentions of alice benham

There's something about writing a book that seems so glamorous, so I'm always keen to hear from people who've actually done it and can give me an honest review of what it's like. So in this episode, I chat with previous guest, Alice Benham, about her experience of writing her bestselling book The Digital Marketing Handbook. We delve into the ins and outs of the book-writing process, the strategic reasons behind writing a book for your business and the impact it can have. Alice was super honest about the experience, including the challenges and legal issues she faced. If you've ever considered writing a book for your business, this episode is a must-listen! Key Takeaways: Writing a book can be a strategic move for business owners, helping to elevate their brand and establish them as thought leaders. The book-writing process can be challenging and time-consuming, with unexpected hurdles such as editing, design and legal issues. Launching a book requires a different skill set than writing one, and it's important to have a strategy in place to maximise its impact. It is important to set your expectations, it might take over your life for up to two years. Episode Highlights: 03:31 The Book Deal Journey 11:15 Editing Challenges and Lessons 19:30 Legal Issues and High-Level Problems 23:51 Balancing Business Growth and Personal Goals 33:39 The Challenges of Book Promotion About the Guest: Alice Benham is a business strategist who helps people to take their big vision into their daily action. Website: alicebenham.co.uk Podcast: Starting the Conversation Mentioned in the Episode: Buy Alice's book The Digital Marketing Handbook on Amazon | Bookshop.Org | Waterstones Meg Fatharly End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

I'm all for advice that is  easy to understand and implement and was delighted to chat with Alice Benham author of the recently released The Digital Marketing Handbook for this weeks podcast  Some of the areas we chat about  Why Marketing Strategies Often Feel Overwhelming (00:03:16): The pitfalls of jargon-filled advice and the importance of understanding the core elements of a strategy. Marketing strategy simplified: plan with an end goal in mind. Three Steps to Building a Marketing Strategy (00:05:28): Clarity: Determine your marketing goals, brand identity, and target audience. Planning: Decide where and how to show up online, and create relevant content. Implementation: Establish processes, timelines, and methods to execute and measure your strategy. Setting Financial and Personal Goals (00:07:40): Integrating financial targets and personal lifestyle goals into your overall marketing strategy. Using marketing as a tool to achieve both business success and personal fulfilment. Standing Out and Connecting with Consumers (00:12:13): Understanding what makes your brand unique through customer feedback and storytelling. Case studies of successful product businesses, like Partner in Wine and Pearl Cosmetics. Identifying and Understanding Your Target Audience (00:17:35): The difference between demographic and psychographic targeting. The importance of constant learning and adapting based on consumer behaviour and feedback. Reviewing and Adjusting Your Marketing Strategy (00:20:13): The right intervals for evaluating and tweaking your marketing strategy. Buy the digital Marketing Handbook  https://amzn.eu/d/iNK80CV Find out more about Alice Benham  https://www.alicebenham.co.uk/ https://www.instagram.com/alice_benham/ https://www.alicebenham.co.uk/about Host  Nicole Higgins  has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.  She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids' and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon's new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand's true potential and reach the heights of success you dream of. Over the course of 60 days, Neon's expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.  https://glowwithus.neondigitalclicks.co.uk/runway-to-results-page681429

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. Discussing simplified strategy is Abby's guest, Alice Benham - entrepreneur, business & marketing strategist and fellow podcaster as host of ‘Starting the conversation' podcast. Alice works with small businesses to grow their brands online and recently published her book ‘The Digital Marketing playbook'. In this episode Alice shares her definition of strategy, ensuring strategy is actionable, simplifying the process in 3 steps, the buyer's journey, content as value, push and pull, urgency & scarcity and examples of small businesses successfully building their brand online. Plus Alice shares her career highs and lows and advice for marketers. Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Alice Benham | LinkedIn This episode is sponsored by House of Performance Need to up your game in PPC, Paid Social or Display? House of Performance are a team of passionate marketeers growing ambitious brands through paid media. For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer News and events: The Marketing Society Global Conference: Changemakers Impact. November 13th in Central London  Hear from visionary speakers, gain cutting-edge insights, and connect with fellow changemakers who are reshaping our industry and society.  Tickets are limited, so secure your place now. Book your ticket here and prepare to ignite your potential. The Marketing Society Global Conference: where ideas spark, connections form, and impact begins. See you in London! The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there.  Discussing simplified strategy is Abby's guest, Alice Benham - entrepreneur, business & marketing strategist and fellow podcaster as host of ‘Starting the conversation' podcast. Alice works with small businesses to grow their brands online and recently published her book ‘The Digital Marketing playbook'.  In this episode Alice shares her definition of strategy, ensuring strategy is actionable, simplifying the process in 3 steps, the buyer's journey, content as value, push and pull, urgency & scarcity and examples of small businesses successfully building their brand online.  Plus Alice shares her career highs and lows and advice for marketers.    Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Alice Benham | LinkedIn   This episode is sponsored by House of Performance  Need to up your game in PPC, Paid Social or Display?  House of Performance are a team of passionate marketeers growing ambitious brands through paid media.  For a free mini audit, get in touch with the team at https://houseofperformance.co.uk/wholemarketer    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

In this episode, I'm sharing my favourite summer books and beach reads that are perfect for creative business owners. These books are all about helping you step back, relax, and do some big-picture planning for your business while enjoying your summer break; so that you can use the slower summer months to help you plan, strategize, and get clarity ahead of the busy sales season! Links from this episode Watch this episode on Patreon! The Artist Way by Julia Cameron Walking in This World by Julia Cameron Big Magic by Elizabeth Gilbert Find Your Artistic Voice by Lisa Congdon More Sales Please by Sara Dalrymple Profit First by Mike Michalowicz The Digital Marketing Handbook by Alice Benham    Join the community Subscribe to our newsletter Become a Patreon Pal Follow the show on instagram   Ask a question! If you have a question or topic that you would like to hear covered on the show then send it in to us by adding to the Listener's Cup!

This week I am chatting with the brilliant Alice Benham, business & marketing strategist and now published author!  Alice shares her journey of starting her business at just 17 years old and dealing with the rollercoaster of being visible online. We cover so much in this chat and here are some of the highlights.   Highlights: Navigating the fear and excitement of launching a book. (00:04:00) The power of proactively seeking visibility opportunities (00:06:00) Alice discusses the fears she's had about showing up in her business and what happened in 2021 that made it much harder for her (00:9:00) Insights into dealing with online trolls and maintaining authenticity. (00:10:00) What did Alice do when she got a nosebleed on an Instagram live (00:16:00) Whether you should embrace new social media platforms and discussing Twitter. (00:19:00) Why Alice only wears black and how important honesty is in her business (00:25:00) We talk about whether starting her business at the age of just 17 has ever affected the way Alice shows up (00:29:00) The biggest failure in Alice's business and what she's learnt from it (00:35:00) The importance of self-care and Alice's six daily habits that help to to avoid another burnout (00:38:00) Connect with Vicki Follow me on Instagram: @iamvickiknights Grab my free visibility guide and join my list where you'll get visibility tips and inspo straight to your inbox - https://vickiknights.co.uk/visibility Podcast episodes mentioned: Episode 7 – Identifying your core valuesEpisode 9 - 7 strategies to help you overcome the fear of showing up Connect with Alice Follow Alice on Instagram: @Alice_Benham Grab Alice's new book: The Digital Marketing Handbook https://www.alicebenham.co.uk/book If you enjoyed this episode, we would love you to share it on social media or with a business buddy – thank you!  

We are very excited to be chatting to Marketing Expert, and soon to be published author, Alice Benham. Alice talks about marketing in a way that is straight to the point, but not intimidating. She understand small businesses need to move forward and in our chat she talks about what a marketing strategy is but how it's not a scary business thing. She talks about, in her words, taking messy action. Alice also talks about her book, The Digital marketing Handbook, which is published June 20th - this coming Thursday. 

What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey, from 3 clients an evening with a newborn to growing her instagram by 80,000 followers in a year.  Mentioned in the episode: You Are a Badass by Jen Sincero (aff link) Looking After Mum - instagram, website Alice Benham - instagram, website

An annual all-expenses-paid all-employee holiday, business icons sat on their board - Rachel Harris (a.k.a. Accountant She) and her husband James Harris do business differently. They founded their accountancy firm StriveX 3 and a half years ago, and have built it from 1 client to a million-pound valuation in that short time. This is part 2 of their interview. Last week, they chatted about their knowledge, but this week it's all about their story. How they grew their business, how they became one of the top 30 businesses to work for in the UK, and ultimately how they run a business as life partners. Mentioned in the episode Traction (affiliate link) StriveX - instagram, website Accountant She - instagram, website Alice Benham - instagram, website 

Ever wish you could ask the expert all your burning financial questions? As business owners we're often unprepared for the challenges that come with navigating tax, financial growth, and money management, which is why I've invited accountants and co-founders Rachel and James Harris to share their insights. As partners in life and business, these two really are a financial power couple and in this episode generously share their expertise, personal financial habits, and lessons learned from helping 1000s of business owners with their accounting. Tune in this week to hear their knowledge, and make sure to subscribe so you don't miss out on next week's episode, part 2, where we'll be diving into their story and the behind the scenes of their incredible journey.  _____ Mentioned on the episode: Rich Dad, Poor Dad Strive X - instagram, website Accountant She - instagram, website Alice Benham - instagram, website 

It's time for episode three in season six of the Small Business Sessions, Enterprise Nation's podcast powered by the business.connected online training programme and our partners Vodafone Business, Builder.ai and JP Morgan.Joining freelance journalist Dan Martin for the third episode is business and marketing strategist Alice Benham. Alice had an early start in the world of work after leaving school aged 16 to run a team of Christmas elves. When she was 17, Alice became a freelance social media manager. Alice has since gone on to launch a successful podcast, run retreats, work with hundreds of one-to-one clients and be featured in top publications like Forbes and Business Insider.  In the episode, we discuss why young people should consider entrepreneurship as a career, the secrets to business growth, powering your marketing strategy and why taking uncomfortable actions is vitally important.  ----The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital, adopt new technology, and stay safe online.  To find out more, go to www.enterprisenation.com/businessconnectedTo listen to previous podcast episodes, go to www.enterprisenation.com/podcast

Welcome to the Summer Mini Series where I revisit some of my favourite episodes.  Listen to the original, full-length episode here. In this bonus episode I chat with business and marketing strategist, podcast host, and monochrome enthusiast, Alice Benham! Alice is passionate about helping business owners to develop and implement the strategies and we chatted about that in today's mini-episode.  Don't forget to check out Alice's podcast and follow her on Instagram. And while you're at it, come and say hello to me on my Instagram page as well! Can't wait to connect with you.  A big thanks to Adobe Express for sponsoring the Summer Mini Series. If you want a way to design on-brand graphics on the go download the app for free.  This episode was written by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!   

How to Stop Winging it in Business with Alice Benham Winging it in business refers to making decisions without a clear plan or strategy. Instead of carefully thinking through decisions, some entrepreneurs choose to make things up as they go, which can lead to confusion, mistakes, and missed opportunities. Those who take the time to plan and prepare have a better chance of success. Do you want to level up your business game and start winning with a clear plan? In this episode, Alice Benham, a seasoned business and marketing expert, shares valuable insights on being intentional with our money-making strategies in business. With her impressive experience of building a business from scratch at a young age and achieving remarkable growth, Alice offers practical tips for success. She emphasises the importance of intentionality when it comes to generating revenue and provides guidance on how to go beyond the initial stages of entrepreneurship. Tune in to discover how to build a solid foundation and soar to new heights in your business endeavours.   Episode Highlights: [00:01] Episode intro and what's in for you today [03:27] A bit about Alice Benham and the value she brings to the table [05:19] How Alice's financial journey in business has been like [08:54] How long it took her to be confident and grounded in her business [12:33] Memories of shame from mistakes earlier made in business [17:06 ] Alice's relationship with money [21:11] The best and easiest way to deal with your money issues [30:04] The infinite nature of money [37:43] Commercial Break [39:15] Strategies Alice uses to help her clients come out of their financial chaos [01:04:00] Call to action and ending the show Standout Quotes:  “No one feels ready for business. The more a business grows, the more financial complexity you have to manage.”- Alice [14:17] “In business, the lessons are hard, and they do not stop.”- Alice [15:36] “The best and easiest way to sort your money issues is to start a business. You cannot avoid it.'-Alice [21:11] “You cannot run a business and not be good with money because if you don't, your business will fail.” - Alice [21:53] “Fulfilment does not rest on that next level of income. Things get harder the more you make money.  ”-Alice [30:04] Stay Connected Alice Benham Website: https://www.alicebenham.co.uk/ Instagram:  https://www.instagram.com/alice_benham/ Podcast: https://www.alicebenham.co.uk/podcast - Thanks to our Season Sponsor H&R Block. As Australia's leading tax experts, the team are here to help, offering on-going support for individuals and small businesses, and FREE BAS services for all newcomers. Get more, for sure, with H&R Block.  Visit hrblock.com.au to book an appointment.See omnystudio.com/listener for privacy information.

In today's episode we have Alice Benham, Business & Marketing Strategist, taking us through the dos and don'ts when launching a product or service. We'll be discussing the reality of launch week for both of our businesses (00:00- 32:53), the mistakes businesses make when launching a new product/service (32:54-44:02) and the importance of resilience when launching (44:03-1:00:55).To keep up to date with me, follow me on Instagram @thewingingitpodcast and @lucyhitchcock_. And my businesses @sassydigital and @partnerinwineuk.And find Alice on Instagram @alice_benham, or via her website at: https://www.alicebenham.co.uk/As mentioned in the episode:Alice's marketing course: https://www.alicebenham.co.uk/sgsgAlice's Podcast - Starting the ConversationAlice's Stationery Brand - On Paper: https://onpaper.shop/ Hosted on Acast. See acast.com/privacy for more information.

Stop guessing and start growing your business with Alice Benham, business and marketing strategist and founder of On Paper. Alice has never had a “normal job” since 17 and has succeeded as an entrepreneur and digital creator, featured in Forbes, The Times and Insider Business using these 5 simple actions. Alice shares her story of becoming a successful entrepreneur without a university degree or experience and shares everything she wishes she was told about business and the industry. This episode is a simple yet extremely effective Business 101 guide without excluding the barriers that life can bring. In this episode Alice talks about: Starting a business without experience or a degree 5 tangible actions for business growth Business and Marketing Strategy made simple Learning on the job as a 20 something Tips for being overwhelmed and confidence Mistakes in your 20 Adulting failures Host: Gaby Mendes Guest:  Alice Benham Email the team at info@talktwenties.com - we love hearing your stories! Listen and follow Talk Twenties on all platforms: 

It's the final episode of the year so I'm treating you to a Christmas special exclusive with RSM, aka my boyfriend.    Listen in for a dose of festive cheer and a window into what it's like to date Alice Benham.  I'll be back in your ears in 2023, happy holidays! AB x _____ Website, Instagram, LinkedIn, TikTok

How do you gain respect as a young business owner? After leaving school early at 16 and throwing herself head first into freelance life as a social media manager, Alice Benham accidentally found herself running a business at 17 - and had no idea what was in store.Fast forward 7 years and Alice has a thriving company (or two), and as a business strategist and educator, Alice works alongside entrepreneurs who have a vision but need her expertise and support in getting there. But what happens when unexpected events throw us completely off track? We all love a success story, but we rarely talk about planning for the curveballs that life inevitably presents.This was such an open, honest and valuable conversation with some very important messages, so please do listen and share this with anyone who you think needs to hear it. 

Content creation can be stressful at the best of times, but at the moment you might be feeling some definite ~ vibes ~ where it's feeling even worse!! Today we're chatting all about what to do when it feels like that: how to still show up for your business (if you want to), in a way that feels good for you (which is a must-do!) We talked to some of our brilliant podcast pals, including Vix Meldrew, Elizabeth Stiles, Nerrisa Pratt, Alice Benham, and Laura-Jane Illustrations, for their thoughts too. 

Happy New Year! 2022, here we, here we, here we go... Before we kick off the new year proper, we wanted  to take a moment to reflect on 2021 and the Small Bizmas Party we hosted in December alongside our brill small biz pal, Alice Benham.  Today the 3 of us are listening to the wins you recorded for us at the event, and taking some time to celebrate everything YOU achieved in such a challenging year. Thanks so much our amazing guests - we can't wait to see where 2022 takes you! https://www.huckletree.com/education/alpha https://www.huckletree.com https://www.instagram.com/huckletree/ https://www.thebigredbox.co

Sales calls can be one of the most daunting processes as a service-providing business owner, but we're here to answer your concerns and give you more confidence in your approach. Follow @offairpod on Insta for some bonus juicy content.

It's been a long couple of years for us business owners -- the elf-employed if you will! We're SO proud of everything you've achieved and with that in mind, we've decided to throw a party for small business owners who want a chance to relax and unwind with the people who well and truly GET it. So join us, Rachel Waring & Ellie Kime, alongside our pal Alice Benham, fellow business owner and podcaster who lives and breathes small business ownership, for an evening of food, drink, music, activities, a Big Fat Quiz Of The Year (with prizes!) and, above all, just great vibes. How does that sound? Tickets are limited and available now!  You can find all the info and grab your ticket with the link below  https://www.tickettailor.com/events/smallbizmas/ and if you want to get involved as a supplier, please let us know here: https://forms.gle/QAksfaxDnEJb383m7  This party is being thrown as a collaboration between Starting The Conversation and The Business Proposal Podcast.

It's been a long couple of years for us business owners, the elf-employed if you will! Sorry, I couldn't resist!  We're SO proud of everything you've achieved and with that in mind, we've decided to throw a party for small business owners who want a chance to relax and unwind with the people who well and truly GET it. So join me, Alice Benham, along with the brilliant Rachel Waring & Ellie Kime my fellow business owners and podcasters who live and breathe small business ownership for an evening of food, drink, music, activities, a Big Fat Quiz Of The Year (with prizes!) and, above all, just great vibes. How does that sound? Tickets are limited and available now!  You can find all the info and grab your ticket with the link below  https://www.tickettailor.com/events/smallbizmas/ This party is being thrown as a collaboration between Starting The Conversation and The Business Proposal Podcast. _____ Alice (aka me) | Instagram| Website| YouTube | OnPaper

Today's episode is all about things we wish knew when we started running our businesses. If you are just starting your cake business, or if you are struggling in your cake business then maybe us reminiscing about the things we wish we knew when we were starting our businesses will help you. Learn from the mistakes we made so you dont make the same ones. This episode has been inspired by the Podcast by Vix Meldrew and Alice Benham, with the same title 'Wish We Knew'. Also, we introduce a new feature today: Product of the Week! Shownotes can be found here: https://daisycakecompany.co.uk/the-business-of-cake-making-podcast/

In this episode I chat to Alice Benham a business and marketing strategist, podcast host and monochrome enthusiast! Her job is to help you connect with the big picture of your business and inject the support and expertise that will get you there, on your terms. With a focus on having fun whilst you grow, her expertise centres around helping you to discover your mission, communicate your vision and values, put in place systems and processes that work for YOU, and develop and implement the strategies that enable you to work towards, and smash, YOUR goals, whatever they may be. In this episode we talk about: What does the word strategy actually mean What the core foundations of your strategy should be When is the best time to put together your business strategy What are some of the mistakes people make and things they do well when it comes to business strategy You can find out more about Alice and her work:  Her Foundations First programme  Her Instagram Starting the Conversation Podcast Her mailing list Tools that were mentioned in the episode: AB x Sigh Studio Planners  Asana Trello To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley

Powerhouse Alice Benham joins us on the show this week. What an episode. In our conversation we take a behind scenes look at what drives Alice to create the business she has and why her business values of transparency and fairness will always be at the heart of what she does. Expect an honest conversation of what it takes to reach new levels of success, as well what how to deal with the inevitable judgement that comes from being bold and being seen. Connect with Alice on IG here Connect with Kira on IG here See acast.com/privacy for privacy and opt-out information.

Ola! Welcome to this highly requested two-part podcast all about how I sold out my most recent program launch in less than 36 hours! In this part, I'll talk through my overall strategy, timescales, who I learned all my tricks from, how I figured out what platforms to use and how I brainstormed general content ideas. Alice Benham - https://www.alicebenham.co.uk/ Chloe Slade - https://vibeandflow.com/ Maddie Bourne - https://www.madeleinemae.co.uk/ Michelle Gately - https://theunfinishedbookshelf.com/ Jo Hooper - https://madandsadclub.co.uk/ Buy my book Out of Office - https://uk.bookshop.org/books/out-of-office-ditch-the-9-5-and-be-your-own-boss/9781789561241 My upcoming event is all about how to make money as a freelance writer. Learn more here Watch my live with Lorna Scully about email marketing

What does success look like to you? I'm so happy to be welcoming Business and Marketing Coach, Alice Benham to the podcast today to chat all about redefining success within your business! Despite reaching several of what many of us would consider to be 'shiny milestones' over the past couple of years such as hitting 10K followers on Instagram, launching her own product line and having multiple successful launches, Alice has ALWAYS made sure to acknowledge the bigger picture in terms of all of the hard work, challenges and sacrifice that has gone into each of these achievements. Alice's open and honest approach to running a business regularly inspires me to be more transparent within my own business and I hope this conversation does the same for you! In the episode I chat to Alice all about: •How her markers of success have changed and developed over the past few years as she has built a business that prioritises impact and has a focus of sustainability at it's core •How to put Instagram in it's place and use it as a tool as opposed to an indicator of success •As well as how we can all work together to change the narrative when it comes to defining success in business and move away from the glamorisation of 10K Instagram followers and six figure launches It was such a pleasure to chat to Alice on this topic, I feel as though like we could have talked about it all day long but who knows, maybe there'll be a part two as I feel like we only just began to scratch the surface... I really hope you enjoy the episode! Follow Alice Instagram Website Starting the Conversation Podcast Follow The Co-Working Club Instagram Website

I've had periods in my life as a freelancer where I've felt a bit stuck and I've questioned if I was really on the right path. Last year, when I lost my biggest client, I was forced to reevaluate what I wanted out of my business and it changed my entire approach. Let me tell you the 5 things that helped me fall back in love with my business again. In this episode, I mention Jo Hooper of Mad and Sad Club and also ON IT which is hosted by Alice Benham. My new writing program goes on sale at the end of April, you can find out more here. My book Out of Office is on sale now      

Come and join us for a very special episode to mark International Women's Day 2021! This years theme for IWD is #ChoosetoChallenge so I decided to ask some of the female business owners I look up to and find inspiring to share an insight into their business journeys so far. Hear Fiona Grayson, founder of She Can. She Did, Marketing and Personal Brand Coach Bianca Bass, freelancer writer Sasha from Frank + Feel and Business and Marketing Strategist, Alice Benham talk about the biggest challenges they have faced in their business journeys so far including how they overcame them, as well as what they are choosing to challenge within their businesses right now. I really hope you find this episode an uplifting and inspiring one! Follow my guests: Fiona Grayson Bianca Bass Sasha Alice Benham

Welcome back to The Fashion Feed podcast after a mini break & today's guest is Rachel who I;'m sure lots of you are familiar with but if not then let me tell you you're in for an absolute treat today as Rachel is a Pinterest QUEEEEEEN! TBH she's fast becoming a Reels queen too but today we're sticking to the mammoth which is Pinterest I was introduced to Rachel by Alice Benham to go on her podcast to talk about wedding trends a couple of years ago and we hit it off straight away with a shared love of cats, design & living the life of a grandma Rachel is a stylist turned strategist and helps creatives blend visuals and sales, specialising in Pinterest training & creating beautiful, visual things for talented, creative people. Rachel says that when she properly harnessed the power of Pinterest, it totally transformed her business & it now drives more than half of her website sales. In this episode we discuss : Rachels's career background in styling & the transition into Pinterest business strategy What's new on Pinterest & how that affects the way you should be using it What's trending currently on Pinterest for the first quarter of 2021 - clue : picnics are big news (plus some cat chat because we're mad like that)   links mentioned in the episode you can keep in touch with rachel via the links below: www.instagram.com/rachelemmawaring/ www.rachelemmawaring.com/ignite-your-pinterest-strategy If you'd like to learn more about Rachel's group course, Ignite Your Pinterest Strategy, you can click here. listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode! contact me If you'd like to find out more about working together on your brand, click here

After almost 3 years of this podcast and 18 months of conversation starters, it feels right to take a step back and allow the new format to come to life. I'll be back in the next couple of months but until then, be sure to check out my new podcast - Wish We Knew... Accidental ‘entrepreneurs’ Alice Benham and Vix Meldrew sit down to share what they wish they knew about founding and scaling their online businesses. From the start of fledgling ideas up to where they are in their journow, they’re here to show you that the path to ‘success’ isn’t linear or overnlht but steady, messy and with lots of lessons along the way. This is what they’ve learned that they wish they knew all along. _____ STAY CONNECTED Alice (aka me) | Instagram | Website| Podcast | YouTube

I'm sure lots of you already know my guest today but if not, let me tell you about alice Benham! After leaving school, Alice worked as a self employed social media manager but very quickly realised it wasn't what she wanted to do long term! So she re-launched as a Digital Marketing Coach and made it her mission to work in a more sustainable way by empowering clients with her expertise, insight and accountability, rather than doing it for them. She hosts a podcast called Starting The Conversation & was actually pivotal in helping me get this podcast off the ground! Alice also hosts workshops, courses & retreats for her clients in the digital marketing space so make sure you give her a follow! In this episode we discuss : running a business on your own terms how its possible to be successful AND value driven alice's experience in finding her ideal audience if its important to have a face to the brand how important marketing is when you have a small business   links mentioned in the episode you can keep in touch with alice via the links below: https://www.instagram.com/alice_benham/ https://www.alicebenham.co.uk listen You can listen by clicking through to Apple Podcast here Remember to hit the subscribe button so you don't miss an episode! contact me If you'd like to find out more about working together on your brand, click here

This episode is Part 1 of my chat with Alice Benham about business fails; for Part 2 go check out the episode on her podcast (Starting The Conversation) to hear more about our financial mess ups when starting our businesses.Listen to Part 2 here: https://podcasts.apple.com/gb/podcast/134-financial-fails-weve-made-in-our-businesses/id1347265219?i=1000498765622Links mentioned / further resources:Mindset by Carol Dweck*What if you fall out of love with your business?Running a business when your personal life goes to sh*tManaging your mental health when running a businessLearn more about Alice:Starting The Conversation (Alice's Podcast): https://podcasts.apple.com/gb/podcast/starting-the-conversation/id1347265219Alice's Instagram: https://www.instagram.com/alice_benham/Alice's website: https://www.alicebenham.co.uk/Content planning masterclassWatch my free 60 minute video training to learn how to set up a 30 day content calendar: https:www.byrosanna.co.uk/contentplan

Welcome to the season finale of Modern Day Rebels, I can hardly believe that 12 weeks have passed since launching this podcast. With so many brilliant and insightful guests, I've loved exploring how we can live better and more meaningful lives. Like many of my guests I have taken a more unconventional career path myself. Having initially studied both cognitive science and psychology, I found a love for the tech sector, specifically user experience design, which provided a perfect intersection of psychology and design to solve problems. In this episode I want to give you more background on Modern Day Rebels as a whole, and take a deeper dive into three of the key themes that kept coming up in conversation with my guests, understanding the importance they play in living life on their own terms. While I have to admit I feel a lot more comfortable asking other people questions than talking about myself it's been fascinating to look back at this season as a whole and I can't wait to bring you more stories of Modern Day Rebels in September. Podcast recommendations: The Wallet by Emilie Bellet Growing up with Gal Dem   Book recommendations: How Do We Know We're Doing It Right? by Pandora Sykes Untamed by Glennon Doyle   The awesome team that helped bring this podcast together: Alice Benham, Digital Marketing Coach Hennie Peel, Brand Designer Emily Osborne, Podcast Editor   To make sure not to miss the start of Season 2, subscribe to the podcast and the next episode will automatically show up in your favorite podcast app on September 17th. Until then, keep being a modern day rebel. Stay Connected: Instagram: @juliafranckh YouTube: Julia Franckh Instagram: @moderndayrebels Website: www.moderndayrebels.com   Sign-up to the bi-weekly newsletter filled with digestible content, actionable exercises, and my favorite resources to help you create the life you want to live here: http://eepurl.com/g6lokv

Alice started her business straight out of school at 17 but something wasn’t right. She burnt out and had to go back to the drawing board of what she wanted to do. Since then, she has been on a mission to make the world of business a more honest and intentional space. We spoke about how to speak with authenticity online as a business and how to develop a strong brand voice.  Take a look at Alice’s website (https://www.alicebenham.co.uk/) , Instagram (https://www.instagram.com/alice_benham/) and podcast (https://www.alicebenham.co.uk/podcast) here To find out more about Florence and Clear Voice visit her instagram (https://www.instagram.com/clearvoiceofficial/) or website (https://clearvoiceofficial.com/group-and-one-to-one-coaching) . Producer: Sarah Bishop (https://www.instagram.com/sar_bishop/) Additional Production: Florence Bavanandan Music: BAVANANDAN (https://www.instagram.com/bavanandan/)

There's a new episode of The Creative Leap and today I am talking to digital marketing coach, Alice Benham! Alice works with business owners to build a marketing strategy catered to work for each individual business and as well as her 1-1 work, she also offers group coaching programmes, writes amazing content and runs a business retreat for female business owners.We have a super interesting chat about unusual paths into becoming self-employed, managing burnout when you start out and organising events in your business.Find Alice below:WebsiteInstagramTwitterContent LibraryMake sure you subscribe to get updated on all new episodes, check out the website and follow me on Instagram or Twitter for news about guests and to hear more from me.Editing support for this episode from Michelle Gately! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Joining me this week is Alice Benham, digital marketing coach, podcast and retreat host, and absolute power house. Actively shaping the life and career she wants Alice has a mission to make the business world more honest, focused and an intentional space leading by example. Having left school at 17 to follow a desire to be “doing”, Alice launched into the world of work and gave it everything. Sacrificing friendships and her health lead to burnt out and while from the outside things looked shiny she knew that she needed to build a business that worked not only for clients, but served her as well. Bouncing back Alice shares the process she went through to define a clear purpose for herself. From trying on everyone else's approach for size to building a business on her terms and continuously evolving what success means to her. Through trusting her instinct she's paving the way for others to create sustainable & value-driven businesses. Book recommendation: Atomic Habits by James Clear   Alice Benham: Instagram: @alice_benham Website: www.alicebenham.co.uk   Stay Connected: Instagram: @juliafranckh YouTube: Julia Franckh Instagram: @moderndayrebels Website: www.moderndayrebels.com   Sign-up to the bi-weekly newsletter filled with digestible content, actionable exercises, and my favorite resources to help you create the life you want to live here: http://eepurl.com/g6lokv

This week, in the final instalment of our brief sojourn in to podcast marketing, I spoke to digital marketing coach, podcaster and accidental entrepreneur Alice Benham. Alice works with clients to make the most of their online presence - from creating content and SEO, to building a brand and email marketing. Alice joined me to chat about online marketing for podcasters and where to get started when releasing a podcast. Find out more about Alice, what she does and her podcast at www.alicebenham.co.uk, or over on www.instagram.com/alice_benham. Visit www.thepodfarm.com to check out more of what we do and check out our other resources. www.instagram.com/thepodfarm www.facebook.com/thepodfarm www.youtube.com/thepodfarm www.twitter.com/thepodfarm Music: Sunshower - LATASHÁ

This episode features two fantastic guests from the world of digital marketing - Khaleelah Jones and Alice Benham - talking about how to get started with marketing your new podcast. We discuss how to get clear about your podcast and your desired audience, where to start if you're at the beginning of your journey, and what to expect along the way. This episode is featured in our course - How to Record a Podcast. To find out more about the course and enroll, visit www.thepodfarm/course Find Khaleelah on www.instagram.com/khaleelahejones or at www.carefulfeet.me, and Alice on www.instagram.com/alice_benham, www.alicebenham.co.uk, or check out her podcast Starting the Conversation (https://www.alicebenham.co.uk/podcast). Visit www.thepodfarm.com to check out more of what we do and check out our other resources. www.instagram.com/thepodfarm www.facebook.com/thepodfarm www.youtube.com/thepodfarm www.twitter.com/thepodfarm Music: Sunshower - LATASHÁ

Alice's Instagram: https://www.instagram.com/alice_benham/The Skin Coach Instagram: https://www.instagram.com/theskincoach_/Lucy's Instagram: https://www.instagram.com/lucyhitchcock_/ Hosted on Acast. See acast.com/privacy for more information.

Alice Benham is a Digital Marketing Coach, helping business owners to level up what they do through coaching, retreats and digital products. She's also a self-confessed accidental entrepreneur and has such a unique story as to how she got started in business. She's a hustler and I have massive respect for her work ethic and approach to marketing your business. Today we discuss showing up, being of value and some clever questions to ask yourself to make your online marketing way more effective! Follow Alice Her NEW shop https://www.alicebenham.co.uk/shop Her Retreat https://www.alicebenham.co.uk/retreat https://www.instagram.com/alice_benham/ You can also find her podcast by searching for Starting The Conversation in your podcast app! Alice's Resources Do Disrupt by Mark Shayler https://amzn.to/2WJpvMf Do Purpose by David Hieatt https://amzn.to/2WBNMPy Keep in touch with me! https://www.instagram.com/kat_horrocks/ Join the community https://mailchi.mp/b9090a4ad33b/putyourselffirst

You asked for an episode about how I structure my week as a ‘full time content’ creator and HERE IT IS.   First I’m going to discuss how I PLAN my week out and them I’m going to tell you how my last 3 weeks PANNED out. With a whole load of reflection about what that teaches us about ‘flexible working’.   So if you’re ready to step inside my world, keep listening!     Early on this year I decided that batch working would be the way for me to go. I made a fancy planner on Canva and told everyone around me how I’d be structuring my week for the best.   And I actually managed to stick to it for a few weeks - I was definitely way more productive, switched off a lot more easily and felt totally on top of life.   But in this job, as much as I’d love to stick to a routine and structure, some times obstacles, opportunities and life plans tend to come through and upset it all!   When I have a week that pans out exactly as I have planned - I feel happy, settled and content with how things are moving and shaking. When they go arse over tit - sometimes for a good reason - I can feel discombobulated and out of sorts.   I also want to say, that as much as I plan weekly, I’ve also started planning around my menstrual cycle.   This is something I recommend for ANYONE who menstruates.   I’ve tracked my period for the last few months through apps and written journals. In doing this I’ve learned that the first 5 days after my period I am the most confident and energetic. Then I take a dip and around ovulation I have zeeeerrrrooo motivation or drive. I then get a bit of energy back but during my period I’m basically a right off.   So in knowing this, I take more on during my ultra productive days and virtually block myself out whilst I’m bleeding out. Sos but it’s periods - get over it.   ANWAY on a weekly basis, the dream week goes like this…   MONDAY   Wake up when Ben goes to work, have a slow morning of reading, drinking water, going to the gym and listening to podcasts.   Then head to the cafe to do all emails, planning for the week and write a blog post. I normally have an energy dip at 2-5pm so I head home and chill out between then. If I get a burst of energy I’ll turn my laptop back on and see what’s crackalacking before Ben comes home and we cook/chill together.   TUESDAY   Same as Monday basically but a bit free-ish incase I have a meeting, event or an important Wahaca lunch with my buddy Laurzrah booked in.   WEDNESDAY   This is the day when I TRYYYYY and plan/record podcasts. Although my VA Dani will attest to how much that ACTUALLY happens. The thought is there OK! I also leave this one a bit Flexi incase I need to move other days around.   THURSDAY   Is my coaching day. I’m still coaching 11 lovely bloggers so I block out today so they can book in their coaching calls or Facetimes. I am winding down the coaching and not taking on new clients when my current ones graduate, so I can leave more time for Grow & Glow but it’s such a nice day to wake up knowing I’ll be having virtual coffees with all my faves.   FRIDAY   Is my day off. Again it might be a day where I need to catch up with shit OR it’s the day where I have some self-care and actually switch off and make time for myself.   But like I said, lately these days have been a bit different, so I’m going to run through what I remember from the last three weeks to give you a bit of a flavour of how different my weeks can be.   I’ll also preface this by saying, that my anxiety has been quite bad lately and one of the side effects I get is extreme memory loss. So some of you avid Story watchers might have a different recollection than me - but I’m going by my diary, k!!!   Alright so 3 weeks ago what did I do…   MONDAY   It was the 29th April and I *think* it was the day I went to meet Debs from Bang On Style for a bit of coaching in central London. I was early so whizzed through all my emails - which I’m ALWAYS on top of because of my system. Do you want an episode on that? Let me know! We went to a Costa and ended up chatting/coaching/planning for about 3 hours.   By the time we were done, I came home and flopped on the sofa.   TUESDAY   On Tuesday it was Laurzrah’s bday lunch so I met her in Soho and took her for a Wahaca (although we probs went halves) and gave her her pressies before we had a mooch around town. I came back home around 4pm and started Jane the Virgin and watched it until Ben came back. I also started making some resources for the Grow & Glow hub and started getting really excited for launch!   WEDNESDAY   I had therapy first thing and it was a TOUGH session that completely knackered me out. I think I just went home and got into bed! Possibly titted about on Canva making downloads and resources for G&G but really took it easy.   THURSDAY   Was a coaching day so I had back to back appointments - some ran over so I had to reschedule and then I met my old school pals for a Nandos and a catch up. Our lives are so different now but I love hearing about school so much.   FRIDAY   On Friday I have nothing in the diary but I probably went to the cafe all day and caught up on emails, content creation,  content planning and Grow & Glow planning. I also had a coaching call from what I’d rescheduled previously.   That seems like a very unproductive week? Or is it because we believe working 9-5 solidly = productive? I feel like I got loads done though and everything was up to date? But looking at it like that, maybe not! Would love to know your thoughts!   The next week I spent Monday to Thursday at Alice Benham’s Gather & Grow retreat. I did so much working ON Grow & Glow whilst there - strategising, team planning, ideas flowing as well as loads of work on self confidence. I missed Ben loads but it was the best week ever. Ooh whilst I was away I also read Vox back to back - has anyone else read it?   On the Friday I had therapy and got to work on all of my new, exciting ideas.   Last week on MONDAY   I had a meeting with Oliver Bonas and then got to Supermarket Sweep in Store before meeting Laura for a lunch and then headed home to shoot different outfits and content for Oliver Bonas.   That was such a good meeting - they’re fully on board with Grow & Glow’s future and I have lots of goodness planned with them.   Nothing is in the diary for Tuesday and I forget what I did, if anything! Probably the cafe with laptop from 10-2ish, unless anyone else can remember!   I’m USELESS without my diary at the moment. I remember NOTHING unless someone reminds me. Even then I’ll often look at my diary and forget what’s in it 5 minutes later. Anxiety is fun, right!   On Wednesday I had therapy and then was supposed to drop into a press day before heading to St Pancras to meet Nati for coaching but the therapy took it out of me again so I just headed straight to meet Nati. We had a wonderful meeting and she even got a positive responses to something I helped her pitch for during our meeting!   I could’ve stopped by the press day afterwards but I was zonked. Plus I try and go to less press days nowadays unless they’re for brands I already have a relationship with or have the chance of working with. Otherwise it’s too much time out of my day!   On Thursday I had the worst mental health day I’d had in such a long time. I think it was the come down from the amazing week I had at the retreat and the pressure I put on myself to get Grow & Glow to be the best thing ever.   I was supposed to go to a press day, do a few coaching calls and then speak on a panel for LOL Mental Health week but I had to let them down the last minute because I couldn’t get out of bed. I decided to give myself a break - listen to my menstrual cycle, and just generally take care of myself. It helped a lot!   On Friday I was a bit more up and at em because I knew I was having a meeting in London with Lori and Beth - the two newest Grow & Glow members. We had a great time planning, strategising and dreaming about where we can take it and I left exhausted but excited for what’s to come!   Ben was on his stag do last weekend so I spent a lot of time at my sister’s and caught up with Grow & Glow work whilst at hers and then whilst was hannnnnnging post stag do!   This week has been slightly cray as I’ve had 7 sponsored posts come in for Instagram and the blog (whereas in April I had nada) so I’ve been darting here there and every where trying to shoot, create, edit and send for approval ON TOP of getting G&G ready for launch AND psyching myself up for the Blogosphere awards tomorrow (as I’m recording this).   So what can we learn about the week in the life of a full time content creator?   The biggest takeaway is really that no day and no week is the same. Sometimes you’ll have less brand work on so you can have more time concentrating on other areas of your business - so for me, developing Grow & Glow and other times it’ll be so cray that nothing feels like it gets completed.   Equally some days I’ll work for 2 hours and another day will be 10 hours on and off.   I also have so much appreciation for the flexibility in what I do so that when my awful mental health days or PMD days raise their heads, I can just give myself the time and space to recover. The flexibility has also allowed me to regularly go to therapy and take some time to reflect on what I’m learning afterwards.   Sometimes the lack of routine does bother me especially when I’m craving a bit of stability but it’s always the grass is greener isn’t it?   ALSO you might be thinking, ‘ok Vix but when do you sit down to schedule your pins or edit your podcasts though?’ And I have to say that the FIRST thing I did, as soon as I could afford it, when I went full time, was to hire a VA. Dani helps me with all of the admin side of things so I can really focus on working ON stuff as opposed to IN it? IYKWIM? Which makes me think I should totally do an episode on the difference between the two.   Anyway, I want to hear about your weeks and how you structure them! So jump into the Facebook group or message me on Instagram so we can chat! Until next time… BYEEEE

Full Show Notes at: https://www.josephinebrooks.co.uk/podcast It’s Mental Health Awareness Week here in the UK (at the time this podcast goes out - 13th - 19th May 2019) and in honour of that this week’s episode is all about building a business alongside managing depression. My guest for this episode is digital marketing coach and retreat host extraordinaire, Alice Benham. Alice has experienced what it’s like to go from working all hours and growing a hugely successful business to starting again and growing a business that’s more sustainable and offers much more of a balance between work and life. The catalyst for that change was her struggle with depression, which triggered a 6 month break and an opportunity to re-evaluate the sort of lifestyle and business Alice wanted, and needed to build in order to foster positive mental health. In this episode Alice honestly shares her experience with depression and how she manages her mental health alongside growing a business. If you struggle with your mental health and dream of escaping your 9-5 by building your own business, I hope this episode inspires you that it’s all possible. You can follow us both on Instagram here @alice_benham and @JosephinePBrooks

Think you know how to utilise email marketing? Think again. This week we chatted to/sponged up all of digital marketing coach Alice Benham's advice about email marketing, and her unique approach to them. By crafting your emails into exclusive, unmissable content, you'll create buzz around your services/products that boring newsletters could never - and Alice teaches you how in her hilariously witty, no-nonsense approach. We also chatted about how to overcome the perceived pitfall of having a client who's a one time purchase (as they most often are in weddings.) How do you still get the most out of their signup? We find out!

To set the scene for this episode, I'd initially planned to interview Alice in a random meeting room that I'd booked in Farringdon. It was the first ever podcast recording, I had all this new recording gear (that I was still trying to work out how to use) and was determined that I'd get the series of to a smooth start. When we arrived at said meeting room however, a meeting was going on next door that was so, unbelievably noisy that I ended up calling one of my best friends that I used to work with pre-launching She can. She did. (I knew that her new office was around the corner) and after a quick/desperate beg over the phone at my end, Alice and I packed up shop, legged it down the road and arrived at Lizzie's office (thank you Lizzie!), hijacking one of her boss's glass-fronted meeting booths for this recording. *cue the sweats* Thankfully though, after a quick catch up, the two of us calmed down, the mic was switched on and episode one of the She can. She did. podcast was born! Chatting about everything from how she accidentally launched her first business at seventeen and what she learnt from the period of burn out that followed; how she finally learnt to value her worth and became comfortable putting a price on her time; to how she's dealt with the reality of running a business when her mental health and things in her personal life haven't always been rosy; what Alice has achieved in three years is something to be admired and thankfully for us, she shares a whole lot of advice!     She can. She did. is hosted by me, Fiona Grayson (hello!) and is sponsored by xero.com For a free one-month trial on Xero followed by 50% off for the next six months, please feel free to use the code, 'SCSD50' going forward! The good old social handles should you fancy a further peek! She can. She did. @shecanshedid Alice Benham @alice_benham Xero @xero See acast.com/privacy for privacy and opt-out information.

This week’s episode is all about authentically showing up online - something that can be the driving force behind any brand. My guest is Alice Benham - a digital marketing coach and podcast host. I chat to Alice about setting up her business at the age of 17, the lessons she learnt from not being able to pay her tax bill and creating a course and never bringing it to the launch stage. Alice has just released tickets for her retreat, Gather & Grow, with early bird tickets available until 31st January. The retreat is aimed at those already in business, looking to delve deep into their business values. Taking place in May in Somerset, with Julia Day and Sophie French as guest hosts, it’s set to be an amazing weekend! All shownotes and links can be found at: https://www.annadunleavy.com/podcast/

Can we talk about Instagram for a bit?  So, I'm willing to bet you've got an Instagram account for promoting and marketing your small business. And I'm also willing to bet you spend a lot of time scroll, scroll, scrolling through your feed, every single day… hoping, praying that a prospective client will “like” your post, comment on your photo and (GASP!)reach out to you and put their money on the table to buy your products or services!!?! So, umm… can I just ask: is that (actually) happening?! No shame, if it ain't, my friend. If you wish you could gain a bit more traction with Instagram, then this episode is specifically for you. My guest, Alice Benham, is a UK Digital Marketing coach who's making big waves on Instagram with her refreshing ‘real life' approach to how she uses this platform for her business. What you'll notice if you flip to her ‘Gram (@Alice_Benham), everything is beautiful… It's cohesive, refined but still feels real and authentic. I mean, REALLY. How does she get it to look so nice!!?!Does she have a massive team? A huge marketing budget? A professional photographer boyfriend? Okay, well, the first two aren't the case… she's actually a 1-woman company! Today, she's sharing her insider secrets as she simplifies the “New Rules of Instagram + InstaStories.” In this episode, you will learn: What she believes is working right now on this platform The exact apps and equipment that she uses to shoot the videos and photos in her InstaStories and for her IG grid What she learned about personal branding and the responsibility we have as content creators to honesty when she ran an airbrushing experiment over the summer What things she posts on her business Instagram account and what things she keeps private Her predictions for how digital marketing is evolving on Instagram and where it's headed next Why elements of storytelling is everything when posting to Instagram The most important thing that perked my ears up in our conversation is this… friends, don't get sucked into the numbers game on Instagram. You'll see people who have inflated follower numbers (10, 20, 50k followers, wow!) but very little engagement on their posts. Your number of followers mean nothing in business. But instead, your number of engaged fans who you're making TRUE connection with via DM (aka. direct messages) and who are actually converting from being a lurker to being a buyer, is what really,actually counts. So, don't get discouraged by your numbers. Throw that vanity plate out the window. And focus on who keeps showing up and start conversations with them. Let's #DoTheThing.   Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/033-alice-benham/